#Digital-Marketing-Company-In-Arizona

[pickmyurl]

https://pickmyurl.com/digital-marketing-company-in-arizona/

Digital Marketing Company In Arizona #DigitalMarketingCompanyInArizona #ArizonaDigitalMarketing #BestDigitalMarketingArizona #DigitalMarketingAgencyArizona #ArizonaDigitalMarketingServices

[pcplblogs]

Leverage Machine Learning Algorithms For Enhanced Data Analysis

Machine learning algorithms revolutionize data analysis—handling vast data, revealing patterns, predicting trends, but demanding expertise for ethical, accurate insights.

The 21st century is the era of big data, where businesses and industries are constantly inundated with massive volumes of information. However, the real challenge lies not in collecting data but in extracting meaningful insights from it. This is where machine learning algorithms and Data Analytics and Reporting California play a pivotal role, offering unparalleled capabilities in analyzing data to uncover patterns, trends, and valuable information.

Machine learning, a subset of artificial intelligence, equips systems with the ability to automatically learn and improve from experience without being explicitly programmed. Leveraging machine learning algorithms for data analysis has revolutionized decision-making processes, enabling organizations to extract actionable insights and make informed choices.

Advantages of machine learning

One of the key advantages of machine learning algorithms in Data Analytics and Reporting in Melbourne is their ability to handle vast amounts of data. Traditional analytical tools often struggle with the sheer volume and complexity of modern datasets. Machine learning algorithms, however, excel at processing large datasets efficiently, making them invaluable in extracting meaningful information from diverse sources such as customer transactions, social media interactions, sensor data, and more.

These algorithms are adept at recognizing complex patterns within data that might be challenging for humans or conventional programs to identify.

For instance, classification algorithms like support vector machines (SVM) or decision trees can categorize data points into distinct groups based on specific features, aiding in tasks like customer segmentation or fraud detection.

Furthermore, machine learning algorithms facilitate predictive analytics by building models that forecast future trends or outcomes. Regression algorithms, time series analysis, and neural networks are examples of tools used to predict sales trends, stock market fluctuations, disease outbreaks, and various other phenomena. These predictive capabilities empower businesses to anticipate changes, mitigate risks, and seize opportunities proactively.

Moreover, these algorithms continuously learn and adapt from new data, enhancing their accuracy and effectiveness over time. This iterative learning process ensures that the models stay relevant in dynamic environments and can adapt to evolving patterns or anomalies in the data.

Leveraging machine learning for data analysis

Leveraging machine learning algorithms for Data Analytics and Reporting California requires careful consideration and expertise. Data quality, feature selection, model tuning, and ethical considerations are crucial aspects that demand attention. Biases present in the data can lead to biased models, resulting in erroneous predictions or decisions. Therefore, ensuring fairness, transparency, and ethical use of these algorithms is imperative.

Additionally, the interpretability of machine learning models is another area of focus. While complex models like deep neural networks might offer high accuracy, they often lack interpretability, making it challenging to understand the reasoning behind their predictions. Balancing accuracy with interpretability is essential, especially in industries where explainability is critical, such as healthcare and finance.

Closing thoughts

Machine learning algorithms have transformed the landscape of Data Analytics and Reporting in Melbourne, empowering organizations to extract valuable insights, make informed decisions, and drive innovation. Their ability to handle large volumes of data, uncover intricate patterns, and predict future trends has revolutionized various industries. However, employing these algorithms effectively requires a comprehensive understanding of their capabilities, ethical considerations, and a commitment to continuous improvement and responsible use.

[batboyblog]

Things Biden and the Democrats did, this week #19

May 17-24 2024

President Biden wiped out the student loan debt of 160,000 more Americans. This debt cancellation of 7.7 billion dollars brings the total student loan debt relieved by the Biden Administration to $167 billion. The Administration has canceled student loan debt for 4.75 million Americans so far. The 160,000 borrowers forgiven this week owned an average of $35,000 each and are now debt free. The Administration announced plans last month to bring debt forgiveness to 30 million Americans with student loans coming this fall.

The Department of Justice announced it is suing Ticketmaster for being a monopoly. DoJ is suing Ticketmaster and its parent company Live Nation for monopolistic practices. Ticketmaster controls 70% of the live show ticket market leading to skyrocketing prices, hidden fees and last minute cancellation. The Justice Department is seeking to break up Live Nation and help bring competition back into the market. This is one of a number of monopoly law suits brought by the Biden administration against Apple in March and Amazon in September 2023.

The EPA announced $225 million in new funding to improve drinking and wastewater for tribal communities. The money will go to tribes in the mainland US as well as Alaska Native Villages. It'll help with testing for forever chemicals, and replacing of lead pipes as well as sustainability projects.

The EPA announced $300 million in grants to clean up former industrial sites. Known as "Brownfield" sites these former industrial sites are to be cleaned and redeveloped into community assets. The money will fund 200 projects across 178 communities. One such project will transform a former oil station in Philadelphia’s Kingsessing neighborhood, currently polluted with lead and other toxins into a waterfront bike trail.

The Department of Agriculture announced a historic expansion of its program to feed low income kids over the summer holidays. Since the 1960s the SUN Meals have served in person meals at schools and community centers during the summer holidays to low income children. This Year the Biden administration is rolling out SUN Bucks, a $120 per child grocery benefit. This benefit has been rejected by many Republican governors but in the states that will take part 21 million kids will benefit. Last year the Biden administration introduced SUN Meals To-Go, offering pick-up and delivery options expanding SUN's reach into rural communities. These expansions are part of the Biden administration's plan to end hunger and reduce diet-related disease by 2030.

Vice-President Harris builds on her work in Africa to announce a plan to give 80% of Africa internet access by 2030, up from just 40% today. This push builds off efforts Harris has spearheaded since her trip to Africa in 2023, including $7 billion in climate adaptation, resilience, and mitigation, and $1 billion to empower women. The public-private partnership between the African Development Bank Group and Mastercard plans to bring internet access to 3 million farmers in Kenya, Tanzania, and Nigeria, before expanding to Uganda, Ethiopia, and Ghana, and then the rest of the continent, bring internet to 100 million people and businesses over the next 10 years. This is together with the work of Partnership for Digital Access in Africa which is hoping to bring internet access to 80% of Africans by 2030, up from 40% now, and just 30% of women on the continent. The Vice-President also announced $1 billion for the Women in the Digital Economy Fund to assure women in Africa have meaningful access to the internet and its economic opportunities.

The Senate approved Seth Aframe to be a Judge on the US Court of Appeals for the First Circuit, it also approved Krissa Lanham, and Angela Martinez to district Judgeships in Arizona, as well as Dena Coggins to a district court seat in California. Bring the total number of judges appointed by President Biden to 201. Biden's Judges have been historically diverse. 64% of them are women and 62% of them are people of color. President Biden has appointed more black women to federal judgeships, more Hispanic judges and more Asian American judges and more LGBT judges than any other President, including Obama's full 8 years in office. President Biden has also focused on backgrounds appointing a record breaking number of former public defenders to judgeships, as well as labor and civil rights lawyers.

[eseoz01]

[mariacallous]

If you’ve rented an apartment in the US in the past several years, you may have had the sense that the game was rigged: Prices creep up not only at your building but at others throughout the city, seemingly in lockstep. A new civil lawsuit brought by the US Department of Justice today alleges that in many cases it’s not just in your head—and that a single company’s algorithm is to blame.

That company is RealPage, a Texas-based firm that provides commercial revenue management software for landlords. In other words, it helps set the prices of apartments. But it does so, the DOJ alleges in its lawsuit, by effectively helping its clients cheat; landlords feed rental rate and lease terms into the system, and the RealPage algorithm in turn spits out a suggested price that enables coordination and hinders competition.

“By feeding sensitive data into a sophisticated algorithm powered by artificial intelligence, RealPage has found a modern way to violate a century-old law through systematic coordination of rental housing prices,” deputy attorney general Lisa Monaco said in a statement.

RealPage’s reach is broad. It controls 80 percent of the market for software of its kind, which in turn is used to set prices of around 3 million units across the country, according to the DOJ. It already faces multiple lawsuits, including one from the state of Arizona and another in Washington, DC, where RealPage software is allegedly used to price more than 90 percent of units in large apartment buildings. RealPage’s algorithmic pricing first gained broader attention when a 2022 ProPublica investigation detailed how the company’s YieldStar software works.

The DOJ civil lawsuit, which was joined by the attorneys general of eight states, is a significant escalation in legal action against the company. It’s also a first for the DOJ, according to officials speaking on background during a call to discuss the complaint. While the government had previously filed criminal charges against an Amazon seller for algorithm-enabled price-fixing, this is the first civil action in which the algorithm itself, the Justice Department official says, was effectively the means of the violation.

The complaint itself quotes RealPage executives allegedly acknowledging anticompetitive aspects of its product. “There is greater good in everybody succeeding versus essentially trying to compete against one another in a way that actually keeps the entire industry down,” one RealPage executive allegedly wrote.

RealPage has repeatedly denied any allegations of antitrust violations, going so far as to publish a six-page digital pamphlet that claims to tell “the Real Story” about its products, along with an extensive FAQ page on a dedicated public policy website. The company did not immediately respond to a request for comment. “Attacks on the industry’s revenue management are based on demonstrably false information,” one section of that site reads. “RealPage revenue management software benefits both housing providers and residents.”

“We are disappointed that, after multiple years of education and cooperation on the antitrust matters concerning RealPage, the DOJ has chosen this moment to pursue a lawsuit that seeks to scapegoat pro-competitive technology that has been used responsibly for years,” said Jennifer Bowcock, senior vice president of communications and creative at RealPage, in an emailed statement. “RealPage’s revenue management software is purposely built to be legally compliant, and we have a long history of working constructively with the DOJ to show that."

The DOJ disagrees. “Algorithms don’t exist in a law-free zone,” said Monaco in a press conference to discuss the case. “Training a machine to break the law is still breaking the law.”

In this case, the complaint alleges that those algorithms consistently drove rental prices upward. “RealPage’s software tends to maximize price increases, minimize price decreases, and maximize landlords’ pricing power,” said the DOJ in a press release. RealPage also doesn’t just recommend prices; in many cases, it actively sets them.

“RealPage actively polices landlords’ compliance with those recommendations,” said US attorney general Merrick Garland in today’s press conference. “A large number of landlords effectively agree to outsource their pricing decisions to RealPage by using an ‘auto-accept’ setting that effectively permits RealPage to determine the price a renter will pay.”

The DOJ also claims RealPage has created a “self-reinforcing feedback loop” with its data intake and pricing recommendations structure that also gives it an alleged monopoly in the apartment revenue management software industry. Any competitor who plays by the rules, the DOJ claims, is at a distinct disadvantage.

The Justice Department has spent the past several years staffing up with technologists and data scientists, better enabling them to “interrogate the code,” as multiple officials described the investigative process. While this is the first major algorithmic collusion case, DOJ officials suggested it would be far from the last.

[net-craft]

Is Your Mobile App Idea Worth Building? A Definitive Guide to Help You Decide

So you have a fantastic mobile app idea! You're brimming with enthusiasm and ready to dive into development. But before you invest significant time and resources, take a step back and ask yourself: Is this app idea truly worth building?

This crucial question can save you from costly mistakes. Here at Net-Craft.com, a leading mobile app development company in Scottsdale, Arizona, we've helped numerous businesses navigate the app development journey. Through this guide, we'll equip you with the tools to assess your app idea and make an informed decision.

1. Market Validation: Is There a Need for Your App?

The first step in Scottsdale App Development is understanding the market landscape. A brilliant idea might not find success if there's no real need for it. Here's how to validate your concept:

Market Research: Conduct thorough market research to understand the target audience, their needs, and existing solutions. Look for trends, pain points, and opportunities for your app to fill a gap in the market.

Competitive Analysis: Analyze existing apps in your niche. What features do they offer? What are their strengths and weaknesses? How can your app differentiate itself and provide a superior user experience?

Target Audience Validation: Talk to potential users! Conduct surveys, focus groups, or user interviews to gauge their interest in your app concept. Get real-world feedback on its features and functionalities.

2. Value Proposition: Does Your App Solve a Problem?

Every successful app solves a problem or fulfills a need for its users. Ask yourself: What value does your app bring to the table?

Unique Selling Proposition (USP): Identify your app's USP – what sets it apart from existing solutions? Does it offer greater efficiency, provide exclusive features, or cater to a specific niche within the market?

User Benefits: Clearly define the benefits your app offers to users. Will it save them time, money, or effort? Will it improve their well-being, productivity, or entertainment? Focus on tangible benefits that resonate with your target audience.

3. Business Model: How Will Your App Generate Revenue?

Before diving into Mobile App Development Scottsdale, consider your app's monetization strategy. There are several options:

Freemium Model: Offer a basic version of your app for free, with premium features or in-app purchases available for a fee.

Subscription Model: Provide access to your app's full functionality through a paid subscription.

In-App Advertising: Generate revenue by displaying targeted ads within your app.

In-App Purchases: Sell digital goods or services within your app.

Choose a monetization model that aligns with your app's value proposition and target audience.

4. App Development Feasibility: Can You Build It Within Budget and Time Constraints?

A fantastic app idea can be hampered by technical limitations or unrealistic development timelines and budgets. Here's what to consider:

Technical Feasibility: Assess the technical complexity of your app idea. Does it require specialized features or integrate with complex technologies? Ensure your chosen app development company in Scottsdale has the expertise and resources to handle the project.

Development Cost: Get an estimate of the development costs involved. Factor in factors like app complexity, development team size, and desired features. This will help you determine if your project aligns with your budget and financial goals.

Development Timeline: Consider the estimated time frame for development. Is it realistic given your business goals and market launch window?

5.Long-Term Vision: Is There a Sustainable Growth Plan?

Mobile app development in Scottsdale is not a one-time project. Consider your long-term vision for the app:

Scalability: Will your app be able to accommodate a growing user base? Consider the technology stack and architecture to ensure scalability.

Monetization Strategy Sustainability: Is your chosen monetization strategy sustainable in the long run? Can it generate enough revenue to cover development and maintenance costs while allowing for future growth?

Marketing and User Acquisition Plan: How will you reach your target audience and acquire new users? Develop a comprehensive marketing and user acquisition strategy to keep your app thriving.

Partnering with Mobile App Development Experts in Scottsdale

Net-Craft.com, a trusted leader in Mobile App Consulting Arizona, can guide you through every step of the app development process. Our team of experienced Scottsdale App Developers offers comprehensive services, from initial concept validation and business model development to app design, development, deployment, and ongoing maintenance.

We believe in building apps that make a difference.

Know more https://www.net-craft.com/blog/2024/06/07/is-your-mobile-app-idea-worth-building-definitive-guide/

[imfullysatisfied]

Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.

When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.

What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:

“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.

“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.

“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”

Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.

In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.

Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management

[meret118]

Big-time apartment owners, it turns out, also had a secret weapon: a Texas company called RealPage, which sells software to property managers to help them set rents and juice their profits. Its algorithm tells landlords exactly how much rent they should charge for units in their buildings, based on a potent mix of both public and nonpublic data that property owners supply to the company.

RealPage openly brags about its ability to help clients "outpace the market in good times and bad." In a new lawsuit against the company, Kris Mayes, Arizona's attorney general, offered a translation: "'Outpace' is code for charging higher prices than what would be charged in a market untainted by collusion," the complaint reads. "This is price fixing, and it is illegal."

The lawsuit is one of dozens that accuse RealPage of operating a vast conspiracy to overcharge renters via its prized algorithm. Critics say the cooperation between RealPage and apartment managers has emboldened landlords to raise prices even if it means more units are left empty when tenants are forced to leave. Without RealPage, the plaintiffs argue, landlords would be hesitant to jack up rents; instead, they'd focus on keeping their buildings full.

. . .

RealPage wields the greatest power in markets with a high concentration of corporate-owned apartments. About 70% of apartment units in the Phoenix metropolitan area are owned or managed by companies that use RealPage for "revenue management," the company's term for the price-recommendation software that is now under scrutiny, according to estimates by Arizona's attorney general. In Tucson, about half of listed apartments fall under that umbrella. The Washington, DC, attorney general, who has also sued RealPage, said that more than 30% of multifamily units in the district, and 60% of units in buildings with 50 or more units, were priced using RealPage's software.

. .

By turning over pricing to the algorithm, plaintiffs say, RealPage's clients are encouraged to push rents higher than if they'd left the decisions up to humans. You don't have to take their word for it, though — both the company and its users have publicly hailed the software's ability to capture more revenue. "As a property manager, very few of us would be willing to actually raise rents double digits within a single month by doing it manually," one RealPage executive said in a since deleted video, according to a 2022 investigation by ProPublica. Another apartment manager said in a testimonial video that the software "pushes you to go places that you wouldn't have gone if you weren't using it."

More at the link.

[leeanndicicco]

Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.

When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.

What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:

“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.

“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.

“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”

Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.

In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.

Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management

[txshelby]

Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.

When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.

What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:

“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.

“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.

“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”

Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.

In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.

Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management

[yungmalta]

Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.

When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.

What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:

“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.

“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.

“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”

Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.

In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.

Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management

[masterbazarnew]

Professional SEO Services Provider Company in Arizona

MasterBazar offers advanced SEO solutions to boost your website's visibility and rankings. Our experts optimize your site comprehensively, from on-page and off-page SEO to keyword research and technical enhancements, delivering impactful results for your business. Let us supercharge your online presence.

Visit here https://masterbazar.com/services/digital-marketing/search-engine-optimization

[n-orway]

Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.

When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.

What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:

“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.

“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.

“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”

Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.

In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.

Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management

[meer-kat]

Google Ad business faces breakup after being charged with EU antitrust violations

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue.

Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. This could potentially lead to more transparency, greater campaign control for advertisers and increased innovation, which could prompt the creation of new ad tools.

What’s happening: The European Commission conducted a report into the operation of Google Ads and found that the search engine typically tends to favor its own ads, causing difficulties for competing providers.

When discussing potential solutions, the commission said that behavioral improvements would not be enough to rectify the matter. Instead, it has recommended that the search giant sells off part of its business.

What has Google said? Google released a statement today criticizing the commission’s findings. Dan Taylor, Vice President of Google Ads, wrote:

“The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. It fails to recognize how advanced advertising technology helps merchants reach customers and grow their businesses — while lowering costs and expanding choices for consumers.

“Ad tech is fiercely competitive and constantly evolving. We compete with hundreds of companies in this space, including household names like Amazon, Microsoft, and Meta as well as specialized advertising technology companies like Criteo, The Trade Desk, and many others. Even media companies and retailers now offer competing advertising technologies.

“The digital advertising market enjoys competitive pricing, lively innovation, and robust competition — helping advertisers, publishers, and consumers. We look forward to showing how our ad tech tools help make the internet open, and accessible — and how breaking them would diminish the availability of free, ad-supported content that benefits everyone.”

Has this happened before? Earlier this year, nine U.S. states (Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia), joined forces to bring a similar lawsuit against Google.

The states accused the search engine’s ad business of violating antitrust regulations. To rectify the matter, they urged Google to break up its Ad Manager suite, claiming it was exploiting its online advertising dominance. Google denied the claims and asked for the case to be dismissed.

In 2020, Google was also accused of breaching antitrust laws again in order to sustain its position as the leading search engine. This case is set for trial in September.

Deeper dive: You can read Google’s full response to the European Commission announcement about its advertising technology.

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Read more here https://sites.google.com/view/jedi-digital-marketing/social-media-management

[net-craft]

Innovate, Not Imitate: A New Perspective on App Developer Choice

In today’s fast-paced digital landscape, mobile apps have become an integral part of our lives. From ordering food to managing finances, we rely on these pocket-sized wonders to simplify tasks and enhance experiences. As a business owner, choosing the right app developer is crucial for success. But how do you navigate this crowded market and make an informed decision? Let’s explore a fresh perspective on app developer choice—one that emphasizes innovation over imitation.

The Phoenix Connection: App Developers in Phoenix, AZ

Phoenix, Arizona, with its vibrant tech scene and entrepreneurial spirit, is home to a growing community of app developers. These professionals blend creativity, technical expertise, and business acumen to craft exceptional mobile solutions. When seeking an app developer, consider the following factors:

Local Expertise: Hiring app developers in Phoenix means tapping into local knowledge. They understand the unique needs of the region, user preferences, and cultural nuances. Plus, face-to-face collaboration fosters better communication and project alignment.

Tailored Solutions: A mobile app development company in Phoenix can create customized solutions that align with your business goals. Whether it’s a consumer-facing app, an enterprise solution, or a game-changing innovation, local developers can tailor their expertise to your vision.

Agility and Speed: Phoenix app developers thrive in an environment that values agility. They adapt swiftly to market changes, incorporate user feedback, and iterate rapidly. When time-to-market matters, local talent delivers.

Beyond the Basics: Mobile Application Development in Phoenix

While technical prowess is essential, successful app development goes beyond coding. Here’s where Phoenix shines:

User-Centric Design: Phoenix app developers prioritize user experience. They understand that intuitive interfaces, seamless navigation, and delightful interactions drive adoption. Your app should resonate with users, solving real-world problems elegantly.

Innovation Ecosystem: Phoenix’s collaborative ecosystem fuels innovation. Developers attend meetups, hackathons, and conferences, exchanging ideas and staying abreast of industry trends. When you hire locally, you tap into this dynamic network.

Quality Assurance: Rigorous testing ensures your app functions flawlessly. Phoenix developers adhere to industry standards, perform thorough QA checks, and address any glitches promptly. A bug-free app builds trust with users.

The Art of Differentiation: Hire App Developer in Phoenix

Now, let’s discuss how to choose the right app developer:

Innovate, Don’t Duplicate: Avoid cookie-cutter solutions. Instead of imitating existing apps, seek developers who innovate. Look for creativity, fresh perspectives, and a willingness to push boundaries.

Portfolio Assessment: Review the developer’s portfolio. Does it showcase diverse projects? Are there unique features or novel approaches? A standout portfolio reflects innovation.

Collaboration and Communication: Choose a developer who listens, collaborates, and communicates effectively. Innovation thrives in an environment where ideas flow freely.

The Pitfalls of Imitation Games: Why Replication Won’t Lead to Success

In a world saturated with apps, simply replicating existing features is a recipe for failure. Here’s why:

Standing Out in a Crowded Market: If your app offers nothing new or unique, why should users choose it over established competitors? App Developers in Phoenix AZ need to be creative and bring fresh ideas to the table.

Missing the Mark on User Needs: Just because an app exists doesn’t mean it addresses user needs effectively. A good mobile app development company phoenix will partner with you to understand your target audience and develop solutions that truly resonate with them.

Innovation Fuels Growth: The most successful apps push boundaries and solve problems in novel ways. By focusing on innovation, you can gain a competitive edge and attract a loyal user base.

Net-Craft.com: Your Phoenix Partner for Innovative Mobile App Development

At Net-Craft.com, a leading mobile application development phoenix company, we believe in the power of innovation. We don’t just build apps, we build game-changers. Here’s how we’ll help you create a truly groundbreaking mobile app:

Dedicated Innovation Team: Our team consists of experienced app developers in Phoenix AZ who are passionate about creating unique and impactful solutions.

User-Centric Design: We prioritize user needs and pain points throughout the development process.

Agile Development Approach: We utilize Agile methodology to foster creativity and allow for continuous improvement based on your feedback.

Focus on Long-Term Success: Our goal isn’t just to build your app, it’s to help it thrive. We offer ongoing support and maintenance to ensure your app stays relevant and innovative.

Conclusion: Blaze Your Trail

As you embark on your app development journey, remember that innovation sets you apart. Phoenix, with its talented pool of app developers, offers a fertile ground for groundbreaking ideas. So, dare to innovate, embrace the local advantage, and blaze your trail in the ever-evolving app landscape.

Content Source https://www.net-craft.com/blog/2024/03/16/innovate-not-imitate-a-new-perspective-on-app-developer-choice/