#Cristiana Boccassini

[postkiwi]

Coca Cola Invisible Bottle Isn't There

Coca Cola Invisible Bottle Isn't There - just a logo, the "Feel it" text and a red background and the rest is left to the imagination @CocaCola @CocaColaIT @PublicisItaly

Coca Cola in Europe is running an outdoor, print and social advertising campaign using only a logo, a title and a red background to make the invisible visible. That’s all that’s needed for the imagination to create the iconic bottle shape. Very few shapes in the world are as recognisable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. The…

[mellowyknox]

Heineken 'Unmissable'

Agency: Publicis Milan Global Chief Creative Officer: Bruno Bertelli Chief Creative Officer Publicis Italy: Cristiana Boccassini
 Executive Creative Director: Luca Cinquepalmi
, Marco Venturelli

Production: Iconoclast Paris Director: Megaforce Cinematographer: Lasse Frank Editor: Fred Olszak

Post: The Mill London

Year: 2018

[x-heesy]

From the archive. “In Congo, the first day of life is often the last one.” Agency: @Publicisitaly. ECD: Bruno Bertelli and Cristiana Boccassini. CD: Alexandra Todero and Alessandra Romani #advertisingphotography #fulviobonavia #savethechildren #myfeatureshoot Fulvio Bonavia, instagram.com

[emzeciorrr]

HEINEKEN - Trailblazers from BONKERS UNITED on Vimeo.

DIRECTOR Matthijs van Heijningen AGENCY Publicis Italy CREATIVES Cristiana Boccassini, Luca Cinquepalmi, Marco Venturelli, Beatrice Mari, Simone Di Laus CLIENT Heineken TITLE Trailblazers DP Chayse Irvin MJZ

bonkers.nl

[iwishididthat]

DIESEL – Be a Follower With their millions of followers and their social status, influencers are the new normal of fashion advertising and beyond. And everybody wants to be one. Which is why, to promote their SS19 collection, Diesel said the exact opposite: BE A FOLLOWER. A campaign designed to mock the status quo of influencer marketing by celebrating the effortless, carefree and fun-loving lifestyle of someone happy to be known as a follower. The campaign features a series of scenarios in which real-life influencers have a harder time than the rest of us. Everybody wants to be an influencer today. Diesel took aim at the clichés of social media by emphasizing where the real power exists: in the hands and the feeds of the followers.  Advertising Agency: Publicis Milan CCO: Cristiana Boccassini Director: Ali Ali Production: Good People

[campaignsoftheworld]

Heineken Cheers to All - Cheers to whatever you ordered!

Heineken has launched a new global campaign, “Cheers to All”, with a light-hearted view on the stereotypes that are associated with ordering certain drinks, developed by Publicis Italy. Enjoying an aperitif with some colleagues, eating out at the weekend or heading to a bar on Saturday night? On these occasions, we’ve all experienced being served the wrong order, at least once. Sometimes people assume who ordered what, based on labels associated with the drinks, but at Heineken we believe that drinks have no gender, starting with our beer! The film is a montage of men and women being served the wrong drink, a Heineken® or a cocktail respectively, when in fact they had ordered inversely. As they look around the restaurant or bar with baffled expressions, the bartenders awkwardly realise the mishap, and swap drinks to enjoy their drink of choice. Maud Meijboom, Heineken Brand Development and Communications Director, said: “The idea for this campaign was inspired by real life experiences that everyone can relate to. “Breaking down these stereotypes involves acknowledging them and we wanted to do this in an entertaining way through our hero film. We want to remind people around the world that everyone should feel free to enjoy the drink they prefer so we created ‘Cheers to All’.” We’re curious to know about you. Has this ever happened to you? Comment below! Credits Client: Heineken Campaign: Heineken Cheers to All Sr. Director Global Heineken Brand: Gianluca Di Tondo Heineken Brand Development & Communication Director: Maud Meijboom – van Wel Global Heineken Communication Manager: Jessica Setiawan Creative Agency: Publicis Italy Global Chief Creative Officer Publicis WW: Bruno Bertelli Chief Creative Officer Publicis Italy: Cristiana Boccassini Global Executive Creative Director: Luissandro Del Gobbo Global Executive Creative Director: Luca Cinquepalmi Global Executive Creative Director: Marco Venturelli Associate Creative Director: Francesco Basile Creative Director: Michele Picci Copywriter: Claudia Illan Art Director: Hugo Wahledow Junior Art Director: Marina Perta Junior Copywriter: Pam Bianda Head of Strategy: Bela Ziemann International Strategic Planner: James Moore Senior Strategist: Stuart Williams Data Strategist: Ilko Petkov Head TV Production: Mariella Maiorano TV Producer: Arianna Natale Digital Video Producer: Sanam Bartoletti Worldwide Account Director: David Pagnoni International Client Service Director: Eleni Charakleia International Client Service Director: Patricia Synephias Digital Account Director: Alexandra Stoica Digital Account Director: Marion Quesada Digital Account Supervisor: Côme de Courcelles Account Executive: Lischa Steiper Production Company: Iconoclast Paris Director: MEGAFORCE DOP: Matias Boucard Executive Producer: Charlotte Marmion Line Producer: Lucile Baruchel Production Designer: Arno Roth Costume Designer: Elise Bouquet and Reem Kuzayli Post Producer: John Meunier Editors: Sophie Fourdrinoy Post Production Company: MPC Executive Producer: Dafydd Upsdell Sound Engineer: Raj Sehgal (Grand Central Recording Studio London) Digital Production Company: Iconoclast Studio Paris Director: Jason Yan Francis DOP: Mélodie Preel Executive Producer: Manon Leurent Line Producer: Rémi Farkas Post producer: John Meunier Editor: Philippe Roch Post Production Company: MPC Executive producer – Dafydd Upsdell Post Production producer – Christopher Preston Barnes VFX supervisor- Fraser Cleland Colourist – Peter Oppersdorf Read the full article

[incatalogueanpic]

Heineken is making a clear attempt to widen its target audience to women via a new ad campaign that highlights some of the clichés that exist in the drinks sector: in particular the notion that beer is for blokes and cocktails are for women. It seems silly that we need a (slightly cheesy, if I’m honest) ad from Heineken to point this out in 2020 but judging how familiar the scenes in the ad are, perhaps we do. “The idea for this campaign was inspired by real life experiences that everyone can relate to,” says Maud Meijboom, Heineken Brand Development and Communications Director. “Breaking down these stereotypes involves acknowledging them and we wanted to do this in an entertaining way.” Credits: Agency: Publicis CCO: Cristiana Boccassini The post Heineken’s new ad is a light-hearted swipe at gender stereotypes appeared first on Creative Review. In ấn Anpic In nhãn mác Anpic In brochure Anpic In card visit Anpic In catalogue Anpic In thiệp cưới Anpic In tờ rơi Anpic In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội 0963223884 baogiainananh@gmail.com https://anpic.vn https://g.page/inananpic In nhãn mác Anpic ✅ In brochure Anpic ✅ In c In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội 0963223884 baogiainananh@gmail.com https://anpic.vn https://g.page/inananpic In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic https://anpic.vn/in-nhan-mac-dep https://anpic.vn/in-brochure https://anpic.vn/in-an https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai #inananpic

[helloyoucreatives]

Schweppes’ latest global campaign ‘Here’s to Character’ shines a light on the little moments in which people effortlessly switch into adulthood.

Credits

Agency: Publicis Italy

Client: The Coca-Cola Company

Publicis Italy:

Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

CEE Executive Creative Director: Davide Boscacci

TVC:

Creative Director/Art Director: Fabrizio Tamagni

Creative Director/Copywriter: Michela Talamona

Creative Director/Copywriter: Michele Picci

Associate Creative Director/Art Director: Francesco Basile

Junior Art Director: Marina Perta

Junior Copywriter: Pamela Bianda

Junior Art Director: Gautier Fenestraz

Digital:

Junior Art Director: Gautier Fenestraz

Junior Copywriter: Margherita Teodori

Junior Art Director: Marina Perta

Junior Copywriter: Pamela Bianda

CEE Regional Client Lead: Lorenza Montorfano

Client Service Director: Benedetta Virga

Account Director: Marcia Vales Carneiro

Account Supervisor: Alberto De Simone

Account Manager: Marta Dell’Adami

Account Executive: Greta Pirola

Producer: Erica Lora Lamia

Production: Landia

Director: Agustin Alberdi

DOP: Jasper Wolf

Post Production: Prodigious

Grading: MPC

Music Composer: Sizzer

Art Buyer: Rossana Coruzzi

Photographer: FM

The Coca-Cola Company:

Senior Brand Manager: Jakob Taferner

Senior Content Manager: Alessandra Rebecchi

Social Media Manager: Vittoria Di Stefano

[postkiwi]

Heineken Rugby Delayed Reaction

Delayed Reaction @rugbyworldcup - @Heineken ad made @PublicisItaly @TheMegaforce @MillChannel @GCRS @pokelondon @Iconoclast_tv #RWC2019

Heineken, one of the global sponsors of the 2019 Rugby World Cup, is running “Delayed Reaction”, a global advertisement inviting all viewers to watch and celebrate the games being held in Japan. Young men, watching the game live in Japan, in outdoor and indoor broadcast locations, take their cues from those around them to join the spectator elation. Non-fans are often turned off by rugby – it…

[mellowyknox]

Heineken 0.0 "Ode to Openness: Open to All”

Agency: Publicis Milan Global Chief Creative Officer: Bruno Bertelli Executive Creative Directors: Cristiana Boccassini, Luca Cinquepalmi, Marco Venturelli

Production: Radical Media London Director: Sebastian Strasser Executive Producer: Ben Schneider Editor: Paul Hardcastle Colourist: Mark Gethin

Post: MPC London

Year: 2017

[carlobuffa]

DIESEL HATE COUTURE from Christophe Collette, CSC on Vimeo.

DIR:JOVAN TODOROVIC PROD: STINK PUBLICIS ITALY Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli Chief Creative Officer Publicis Italy: Cristiana Boccassini Creative Director: Thiago Cruz Creative Director: Mihnea Gheorghiu Associate Creative Director: Simone Di Laus Senior Copywriter: James Andrews Junior Art director: Alex Eftimie Junior Copywriter: Anton Kuerschner Head of Planning: Bela Ziemann Senior Strategic Planner: Monica Radulescu Head of Production: Francesca Zazzera Producer: Marijana Vukomanovic Art Buyer: Caterina Collesano Corporate Designer: Gianluca Chinnici International Client Service Director: Eleni Charakleia, Barbara Pusca Account Supervisor: Filippo D’Andrea Head of Social: Stefano Perazzo Social Media Manager: Doina Tatu

PRODUCTION Production Company: Stink Films Director: Jovan Todorovic Executive Producer and Partner at Blink: Blake Powell Producer: Natalie Jacobson DOP: Christophe Collette Photographer: Vitali Gelwich Head of Photography: Sarah Lalenya Kazalski Stylist: Marc Goehring

EDITING Main videos: Milena Petrovic Pills: Samuele Schiavo (Prodigious Italy)

POST PRODUCTION VIDEO Color Grading – The Mill NY Colorist: Mikey Rossiter Color producer: Evan Bauer Postproduction Company: MPC London Post Producer – Producer – Ryan Hancocks VFX artists – Edward Taylor, George Brunt, Alex Snookes, Lucie Brant DMP artist – Morten Vinther Prep team – Abhinav Sharda, Salil Thapa, Uday Veerapalli, Prasanth Palaparthi, Shyam Babu, Yoki

POST PRODUCTION PHOTO: Numérique

MUSIC Music track: “I WANNA BE LOVED BY YOU” (Bert Kalmar, Harry Ruby, Herbert Stothart)

Publishing: Warner Bros Music Italy Srl, MPL Music Publishing INC, BMG Rights Management Italy Srl, Songwriters Guild of America, Memory Lane Music Group LLC

Recording cover master: Sizzer Music supervision and consultancy: Michael Bertoldini Executive music producers: Seppl Kretz, Michiel Marsman Creative strategy: Jo Sandow, Marcel Wiebenga Sync and licensing: Ilana Goldstoff, Stefano Binotto

AUDIO MIX&SOUND DESIGN Sizzer

[iwishididthat]

Diesel - Francesca #ForSuccessfulLiving “For Successful Living” philosophy – the film sees the brand underlines to viewers that being true to oneself is the single most important element of life. And the end of the film sees the most surprising scene of all, she eventually trades her DIESEL jeans for a habit, entering a nunnery and a life of faith. The video stars model and activist Harlow Monroe who is depicted going about her day-to-day life as she transitions into her chosen gender identity. Advertising Agency: Publicis Italy CCO: Bruno Bertelli, Cristiana Boccassini AD: Mattia Mingardo CW: Silvia Serreli Director: François Rousselet DOP: Matias Boucard Editor: Nicolas Larrouquere

[edeogram-blog]

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A post shared by تبلیغات ویدئویی ایده‌دار (@edeogram)

👍🏼 اطلاعات بیشتر👇🏼 . « از 2005 در این نمایش سهیم هستیم » . +👔سفارش‌دهنده 🤝: نوشیدنی #Heineken +🏷 نام تبلیغ: دیوار +#️⃣ موضوع: #نوشیدنی 🍾 . +⏳ مدت زمان: 60 ثانیه +💡ایده‌پردازان: Bruno Bertelli, Cristiana Boccassini, Luca Cinquepalmi, Marco Venturelli, Bill McNamara +🎬 آژانس (🏁 کشور) 📆 سال تولید: 2017 ( #ایتالیا 🇮🇹 ) #Publicis +📣 کارگردان: Fredrik Bond +🏭 شرکت سازنده: #Sonny_London #Edeo #Edeogram #ایده #ویدئو #ویدیو #ایدئو #ایدئوگرام #تبلیغات #تبلیغ #خلاق #تبلیغات_خلاق #تبلیغ_خلاقانه #تیزر_تبلیغاتی #تیزر #آگهی #محتوا #بازاریابی #مارکتینگ #Ads #TVC #CreativeAds #Commercials ...................... 👈ایدئوهای بیشتر👇 📲 @Edeogram https://www.instagram.com/p/BrcwZM0FX0B/?utm_source=ig_tumblr_share&igshid=yuj8uf164gbh

[stephensdesk]

Heineken - ‘Worlds Apart’ 

Agency: Publicis London 

Client: Heineken 

PR Agency: Edelman 

Creative Agency: Publicis 

Global Chief Creative Officer: Bruno Bertelli 

Executive Creative Director: Dave Monk Executive 

Creative Director: Cristiana Boccassini 

Heineken Global Digital Creative Director: Milos Obradovic 

Heineken Creative Director: Marcus Iles 

Creative: Seb Howling 

Creative: Dom Desmond 

Creative: Mark Daw 

Creative: Rudhraigh McGrath 

Account Team: Trent Patterson 

Account Team: David Pagnoni 

Account Team: Derek Muller 

Account Team: Katherine Thompson 

Account Team: Elzabe Buys 

Planner: Sol Ghafoor 

Planner: James Moore 

Planner: Chris Turner 

Head of Production: Colin Hickson 

Project Management: Kym Adams 

Project Management: Michael Fitzgerald 

Design Team: Andy Breese

[helloyoucreatives]

ou may have heard of the term “Wardrobing.” The word is used for the act of buying an outfit, wearing it and returning it after. A lot of people do it—it’s a rising trend, and most fashion brands struggle with how to handle it.

Not DIESEL though, which introduces its new Fall campaign, aptly called “Enjoy Before Returning”: a playful, nonconformist stance on this controversial topic. Rather than condemning wardrobing, the brand comes to terms with it. If shoppers are going to buy, wear and return an item anyway, why not fully enjoy it in the process?

To illustrate DIESEL’s point of view on wearing and returning, the campaign’s photographs and videos have been shot and directed by photographer Angelo Pennetta.

Penetta’s imagery lenses wardrobers wearing DIESEL’s new Fall collection, along with watches and eyewear products. All of the items—including separate watch still-life visuals shot by the photographer Roberto Badin—share the common thread of “wearing the tag out.”

Agency Credits

Creative Agency: Publicis Italia

Global CCO Publicis WW: Bruno Bertelli

CCO: Cristiana Boccassini

General Manager: Daniela Di Maio

Creative Director: Thiago Cruz

Creative Director: Mihnea Gheorghiu

Creative Supervisor: Costanza Rossi

Copywriter: Sébastien Rouvière

Art Director: Andrea Sarcullo

Digital Account Director: Ilaria Castiglioni

Account Director: Filippo D’Andrea

Account Executive: Mirko De Martini

Senior Strategic Planner: Monica Radulescu

Social Media Manager: Doina Tatu

Head of TV Production: Francesca Zazzera

TV Producer: Erica Lora Lamia

Art Buyer: Caterina Collesano, Marcella Garutti

Film Credits Director: Similar But Different Production company: Smuggler Executive Producers: Fergus Brown and Chris Barrett

Producer: Javier Alejandro

DOP: Kaname Onoyama

Stylist: Luci Ellis

Music Production: Sizzer

Photography & Product Videos Credits

Photographer/Director: Angelo Pennetta

Production Company: Art Partner

DP: Errol Rainey

Stylist: Julia Sarr-Jamois

Casting: Julia Lange

Make-up: Lotten Holmqvist

Hair: Syd Hayes

Nails: Anatole Rainey

Set Design: Alice Kirkpatrick

Choreographer: Ryan Chappell

Still Life Credits Photographer: Roberto Badin @1806 Agency

Production Company: 1806 Agency

Post Production: Diego Speroni @1806 Agency

Set Designer: Martina Lucatelli

[postkiwi]

Diesel CEO Chair to be filled

CEO Chair @DIESEL is ready to be filled - new ad campaign @PublicisItaly

Choosing a CEO is serious stuff. It takes skill, responsibility and a lot of knowledge. The Diesel CEO’s chair is empty at the moment. Alessandro Bogliolo served as CEO for the Italian fashion brand from 2013 until July 2017 when he left to work with Tiffany. Until the official successor takes on the role, the company is searching for someone to temporarily occupy it: a Chair Executive Officer.…