#Crisis management
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#sudan crisis#civil war#abdelfattah alburhan#mohamed hamdandagalo#humanitarian crisis#peacebuilding#conflict resolution#international response#regional powers#sudanese people#conflict intervention#bashir regime#military coup#political unrest#human rights#crisis management#diplomatic efforts#peace process#international community
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youtube
#youtube#trump#donald trump#fox news#kristi noem#national preparedness#trump administration#trump news#immigration#public safety#president trump#security policies#us news#DHS#border security#crisis management#Homeland Security#Department of Homeland Security#emergency preparedness#security threats#emergency response#crisis response#press conference#government#America#leadership#political news#federal government
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TIPP
Use this skill when you are overwhelmed by intense emotions or are feeling the urge to self-injure.
*If you’re in crisis and are having suicidal thoughts please call a Crisis Hotline! (Call 988 in the US)
T - Temperature: To relax fast or distract your mind with sensation, hold an ice pack to your cheeks or eyes or dunk your face in a bowl of ice water for at least 30 seconds to activate your Diver Reflex*.
*If you have high blood pressure, talk to your doctor before trying.
I - Intense Exercise: Doing a few minutes of vigorous exercise will release Endorphins. Try a few minutes of Jumping Jacks or running in place (or around the block). Play your favorite fast paced song and dance it out.
P - Paced Breathing: Breathe deeply into your belly, expanding your lungs as much as you can. Pace your inhales and exhales to 5-6 per minute. Then make your exhales longer than your inhales (5 seconds in, 7 seconds out).
*Try a 60 bpm Metronome track from your music streaming app or YouTube for pacing.
P - Paired Muscle Relaxation: Breathing deeply, tense your muscles (not so much that you cramp up) section by section, move your focus from your feet up your body. Tense up with every inhale, relaxing and melting with every exhale.
*More DBT guides here*
#dbt#dbt guide#dbt skill#dbt skills#dialectical behavior therapy#therapy#resource#resources#bpd thoughts#actually bpd#bpd#borderline pd#borderline personality#bpd life#bpd problems#bpd shit#bpd stuff#crisis plan#crisis management#distress#tolerance#distress tolerance#TIPP#tipp skill
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UK 1987
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Rediscovering the Lost Superfoods: Divulging Nature's Neglected Fortunes

In the present high speed world, where comfort frequently overshadows nourishment, it's barely noticeable the abundance of superfoods that our predecessors once esteemed. In any case, concealed inside the chronicles of history lie a plenty of lost superfoods — old fortunes loaded with supplements, cell reinforcements, and well being supporting properties ready to be rediscovered.
Significance of Lost Superfoods:
As we continue looking for the most recent well being patterns and superfood frenzies, we frequently disregard the forces to be reckoned with of sustenance that supported developments for quite a long time. These lost superfoods are not just plentiful in fundamental nutrients, minerals, and cancer prevention agents yet in addition hold social and authentic importance. They offer a brief look into conventional weight control plans and ways of life that focus on all encompassing well being and prosperity.
👉For more information about The Lost Superfoods please visit here

Lost superfoods are urgent for keeping up with ideal well being and forestalling a heap of current illnesses. They have exceptional restorative properties that can help insusceptibility, further develop absorption, advance cardiovascular well being, and even improve mental capability. Integrating these failed to remember diamonds into our weight control plans can assist us with recovering essentialness and imperativeness.
Readiness of Lost Superfood:
Amaranth: A supplement thick old grain loved by the Aztecs and Mayans, amaranth is sans gluten and loaded with protein, fiber, and fundamental amino acids. To get ready, essentially flush the amaranth seeds, then, at that point, cook them in water or stock until delicate. Use it as a base for servings of mixed greens, soups, or porridge.
Ocean Buckthorn Berries: Known as the "Heavenly Product of the Himalayas," ocean buckthorn berries are stacked with nutrients C and E, cell reinforcements, and omega-7 unsaturated fats. Mix the berries into smoothies, make sticks or sauces, or implant them into teas for a tart, citrusy flavor burst.

Moringa: Named the "Supernatural occurrence Tree," moringa leaves are a nourishing force to be reckoned with, containing nutrients A, C, and E, calcium, potassium, and protein. Add dried moringa powder to smoothies, soups, or mixed greens for an extra healthful lift.

Tiger Nuts: Notwithstanding their name, tiger nuts are little tubers wealthy in fiber, sound fats, and cell reinforcements. Appreciate them as a crunchy nibble all alone or use them to make sans dairy milk or flour for baking.
👉For more information about The Lost Superfoods please visit here
Conclusion:
Integrating lost superfoods into our eating regimens expands our supplement admission as well as honors the insight of our progenitors. By embracing these old fortunes, we can revive our well being, reconnect with nature, and set out on an excursion of culinary investigation. So we should set out on a mission to rediscover the lost superfoods and open the key to energetic well being and life span. 👉For more information about The Lost Superfoods please visit here
DISCLAIMER:
There is an affiliate link of a best product in this article which may make some profit for me.
#survival#surviving food#surviving skills#survivors#survival skills#food#foodie#survival food#lost super foods#lost superfoods#superfood#crisis#food crisis#crisis management
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Choosing the Right Survival Prepping Option: A Guide to Find Your Best Fit
In uncertain times, being prepared for emergencies is crucial. But with numerous survival prepping options available, finding the right one for you can be overwhelming. Fear not, as this comprehensive guide is here to help. Whether you're a city dweller or a wilderness enthusiast, this resource will navigate you through various prepping options, from bug-out bags to homesteading, self-sufficiency to tactical prepping. Discover the essentials of food storage, water purification, emergency shelter, and first aid. Uncover the secrets of outdoor survival and wilderness skills. Explore the realms of self-defense, alternative energy, and crisis management. Equip yourself with the knowledge to make informed decisions and ensure your readiness for any situation.
#Survival Prepping#Prepping Options#Emergency Preparedness#Survival Skills#Bug Out Bag#Homesteading#Self Sufficiency#Food Storage#Water Purification#Emergency Shelter#First Aid#Outdoor Survival#Wilderness Skills#Tactical Prepping#Urban Survival#Natural Disaster Preparedness#Self Defense#Community Preparedness#Alternative Energy#Crisis Management
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Content Creation
One quality that all content creators should focus on is inclusivity. In order to grow your following as large as possible, you need to ensure that you aren't unintentionally excluding groups of people with your posts. Diversity, equity, inclusion, and accessibility are all qualities of effective content creation. This becomes increasingly important when you aren't just represented yourself, but an entire business or organization.
Social organizations recognize the importance of engaging their audience. Similarly, effective content development involves creating material that resonates with and captivates the target audience. Social media platforms provide a space for organizations to share their content directly with their audience, fostering two-way communication and engagement. It's imperative that followers feel the communication truly goes both ways and that they can rely on a response from the company. Many organizations fall short in this regard.
Social organizations focus on building communities around shared values. Effective content development aims to build a sense of community by creating content that encourages discussion and interaction among the audience. Social media platforms facilitate community building through features like comments, likes and shares, enabling the audience to connect with each other around the shared content. It's key that companies invest the proper resources in technology to track these interactions, as it will be key to modifications in a content creation plan. Companies such as Hootsuite offer performance trackers such as this, but every company requires a different level of quality and intensity.
Finally, social organizations often need to be adaptable and responsive to changes in their environment. Effective content development involves staying current with trends, adapting to audience preferences and responding promptly to feedback. They can gather this information from their target audience, or just the population in general. In either case, it's important to have crisis management plans for these scenarios. Often times, the only place for consumers to look for this type of information is on social media websites. It's vital to ensure social media accounts are giving the best representation of the company's morals and values.
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Europe's Strategic Foresight Report 2023: Sustainability and People's Wellbeing at the Forefront
🌍💡 EU's 2023 Strategic Foresight Report is out! Unprecedented investments, new wellbeing metrics, and a triple promise for sustainability. The future is green, digital, and inclusive! 🌱📊🤝 #EUStrategicForesight #Sustainability #GreenTransition
In the face of global challenges such as climate change, energy transition, and geopolitical tensions, the European Union (EU) is taking a strategic approach to ensure the sustainability and wellbeing of its people. The 2023 Strategic Foresight Report, recently released by the European Commission, provides a comprehensive look at the EU’s current socio-economic landscape and its future…
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#climate change#Crisis Management#Digital Transition#Energy Transition#European Union#GDP#Geopolitical Tensions#Green Transition#Private Funding#Social Challenges#Strategic Foresight Report#sustainability#Wellbeing
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"What's happening?" said Lobsang, as the last of the monks surged past.
"I daresay we shall soon be told," said Lu-Tze, starting to roll himself a cigarette.
"Hadn't we better hurry? Everyone's going!" The sound of flapping sandals died away in the distance.
"Nothing seems to be on fire," said Lu-Tze calmly. "Besides, if we wait a little then by the time we get there everyone will have stopped shouting and perhaps they will be making some sense."
Terry Pratchett, Thief of Time
#lobsang#lu tze#thief of time#discworld#terry pratchett#history monks#emergency#panic#crisis#crisis response#crisis management#hurry#patience#waiting#fomo#everyone's doing it#nothing seems to be on fire#makes sense
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Important information. It's good to manage expectations. Coping mechanisms don't magically switch you into a good place.
what “feeling better” can look like after using a coping technique:
beng able to get up and walk around safely
thinking/talking more clearly and lessening of brain fog
a willingness to re-engage with a situation/emotion (even with some reluctance)
ability to do a task you did not want to/could not do before
being able to plan and problem solve (even if you still don’t know what to do)
improved concentration/focus
more understanding of a situation
calmer and slower thoughts (rather than scattered thoughts/rumination)
slower heartbeat and breathing
faster heartbeat, if doing exercise, and momentum that gives you a chance to do a task before you sit down again
being able to sleep easier
an ability to look at the big picture and not get lost in the details
feeling that you can “manage”
ability to control outbursts/destructive behaviour or pause before acting
managing to stop crying
I think people tend to assume their mood is what will improve after trying coping techniques, however, your mood is not the full extent of your mental health, and it doesn’t totally define whether or not a technique has helped you. When disorders cause symptoms like chronic emptiness and low mood, it’s worthwhile to pay attention to your body and your abilities to look for signs of improvement, which can then have an affect on your mood in the long term.
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ACCEPTS DBT Worksheet
*Corresponding DBT Skill*
This worksheet is a way for you to plan ahead and show up for yourself when you're in distress.
Print this out, fill it in and have it as a tangible list of things to take your focus off the emotional storm and avoid harmful coping mechanisms.
List activities that will take your focus in the moment (for example draw, play a video game, put together a small puzzle)
List things you can do with someone who calms you (for example help with washing dishes, fold laundry, cook a meal)
List 2 times before when you were struggling emotionally and got through it (to remind yourself that you have before and can survive again)
List things you can do to activate opposite emotions (for example watch some funny videos to counteract sadness with laughter)
List numbers you can call for help (For example a crisis hotline, therapist, or loved one)
Bonus Project: Self-Soothing Tool Box
Fill a small box with anything that you can grab in a moment of stress to occupy your 5 senses.
This can include things like fidget toys, stress balls, mini plushies, small puzzles (25 pieces or so), a laundry sheet or perfume that calms you, a print out of the lyrics to one of your favorite songs, photos of loved ones, a Box Breathing guide, post-it notes with helpful affirmations, and even sour candies or mints.
The goal here is to have a go-to collection of self-soothing assistants so you're not searching and struggling in the midst of your distress.
*More DBT Skill guides here*
#bpd thoughts#actually bpd#bpd#borderline pd#borderline personality#dbt#dialectical behavior therapy#dbt skill#graphic#mindful#worksheet#ACCEPTS#ACCEPTS Skill#ACCEPTS Worksheet#dbt worksheet#plan ahead#distress tolerance#distress#tolerance#emotional#emotion#coping mechanism#coping#cope ahead#print#fill in#crisis#crisis management#resource#mental health
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UK 1987
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Crisis Communication Plans and Their Role in CRO
Explore how crisis communication strategies affect CRO and boost conversions during times of crisis.
Source: https://cro.media/insights/customer-support/crisis-communication-plans-role-cro/
In the world of Conversion Rate Optimization (CRO), a company's ability to communicate effectively during a crisis plays a significant role in maintaining customer trust and minimizing disruptions to business operations. As organizations face unexpected challenges—from technological failures to public relations issues—their ability to manage these crises can directly impact user experience, retention, and conversions.
Managing Crisis Communication to Maintain User Trust
A well-crafted crisis communication plan is essential in preserving the relationship between a company and its customers during times of disruption. In the context of CRO, a crisis can often lead to increased bounce rates and decreased conversion rates if customers feel neglected or uninformed. A swift, transparent response can help mitigate negative impacts by reassuring users that the issue is being addressed, ultimately preserving their confidence in the brand.
For example, if a website experiences a sudden outage, businesses can use a proactive crisis communication strategy, sending out real-time updates via social media and email. This transparency can reduce user frustration and prevent customers from abandoning the site due to uncertainty. By addressing the problem quickly and clearly, companies can continue to engage users, reducing the potential for lost conversions.
Leveraging Customer Feedback to Improve Conversions During a Crisis
During a crisis, businesses must not only communicate the issue but also collect and analyze customer feedback to identify pain points that may contribute to dissatisfaction. In the context of CRO, this means understanding how customers perceive the issue and adjusting the experience to better meet their needs.
For instance, if a technical failure causes checkout issues on an e-commerce website, companies can use tools such as surveys, live chat, or social media monitoring to gather feedback. By addressing these concerns in real-time, businesses can enhance the user experience, minimize cart abandonment, and reduce long-term churn.
Reducing Friction with Clear Crisis Management Messaging
Crisis communication must align with the goals of CRO by focusing on reducing friction during critical moments. This can be achieved by maintaining clear and consistent messaging across all customer touchpoints. Whether it's through a notification on the website or updates via email, the message should assure users that the issue is being handled while guiding them toward alternative actions that minimize disruption to their experience.
For example, during a product or service disruption, providing users with an immediate alternative, such as a discount or access to customer support, can help maintain user engagement. This approach can prevent frustration from escalating into a loss of trust, ultimately leading to better conversion rates even during a crisis.
Proactive Damage Control and Its Role in CRO
Proactive damage control is a key strategy in both crisis communication and CRO. By preparing for potential crises in advance—such as technical failures, security breaches, or negative press—businesses can respond swiftly and effectively when issues arise. This preparation not only helps in managing the crisis at hand but also protects the brand's reputation, which is essential for maintaining high conversion rates over time.
For example, CRO strategies can include the implementation of fail-safes such as robust server backups, enhanced security measures, and crisis communication protocols that are activated the moment an issue is detected. Having these systems in place ensures that user experience is minimally impacted, allowing conversions to continue with minimal disruption.
The Importance of Empathy and Transparency in Crisis Communication
Empathy and transparency are fundamental elements of any effective crisis communication plan. Businesses that lead with empathy during crises—whether it's a data breach, technical failure, or public relations issue—are more likely to retain customer trust and minimize the long-term impact on conversions. A personalized and human response can help rebuild relationships and prevent customers from seeking alternatives.
In the world of CRO, a lack of empathy can lead to increased friction, as users may feel neglected or mistreated. On the other hand, transparent and empathetic communication can lead to positive outcomes, even in the face of a crisis. For instance, offering personalized apologies, providing updates on resolution timelines, and showing commitment to customer satisfaction can help companies regain trust and encourage repeat visits, which directly supports long-term conversion goals.
"A swift, transparent response can help mitigate negative impacts by reassuring users that the issue is being addressed, ultimately preserving their confidence in the brand." "Empathy in crisis communication helps rebuild trust and reduces user frustration, leading to better customer retention and higher conversion rates even in challenging situations."
Final Thoughts on Crisis Communication and CRO
Effective crisis communication is not only about managing immediate issues but also about maintaining a seamless user experience that fosters trust and engagement. At CRO MEDIA, we understand that handling a crisis with transparency, empathy, and proactive solutions can be a key factor in preserving conversion rates and user loyalty during challenging times. By integrating strong crisis management strategies into your CRO efforts, you can ensure that your business remains resilient, even when unexpected disruptions occur.
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The Role of PR in Crisis Prevention and Reputation Management
Introduction

In today’s interconnected world, a company’s reputation is one of its most valuable assets. A strong reputation builds trust, attracts customers, and fosters long-term business success. However, maintaining that reputation is an ongoing challenge, especially in an era where crises can unfold rapidly through social media and 24/7 news cycles.
Public Relations (PR) is a critical tool for businesses to not only manage crises but also prevent them from happening in the first place. A well-executed PR strategy helps brands anticipate risks, communicate effectively, and build a resilient public image that can withstand potential threats.
This article explores the importance of PR in crisis prevention and reputation management, along with best practices for businesses to protect their brand from reputational harm.
The Power of Crisis Prevention in PR
Many businesses make the mistake of thinking about PR only when a crisis has already occurred. However, the most effective PR strategies focus on crisis prevention rather than just damage control. Organizations that proactively manage their public image are better equipped to handle unexpected challenges and maintain trust with their stakeholders.
Key Elements of Crisis Prevention
Reputation Monitoring & Early Detection
Companies must continuously monitor media coverage, online conversations, and social sentiment to detect potential threats before they escalate. Advanced PR tools and social listening platforms help identify negative narratives early, allowing businesses to take corrective action.
2. Transparent & Proactive Communication
Businesses that communicate openly and honestly with their audience are less likely to face reputational damage. Regular updates, clear messaging, and transparency in business operations help build long-term credibility.
3. Crisis Simulation & Preparedness
Many companies conduct crisis management drills to ensure that their teams are prepared for potential emergencies. Training key personnel on how to handle media inquiries, social media backlash, and public concerns can prevent a crisis from spiraling out of control.
4. Building Positive Media Relationships
Establishing strong relationships with journalists, bloggers, and influencers ensures that a company has media allies who can provide balanced coverage during a crisis. Proactive media outreach helps businesses tell their story on their terms, rather than letting negative press define the narrative.
Reputation Management: A Business Imperative

A strong reputation isn’t just about public perception — it directly impacts customer trust, investor confidence, and overall business growth. Companies that prioritize reputation management enjoy:
Higher brand loyalty and customer retention
Increased investor trust and market value
Better relationships with regulators and industry stakeholders
Stronger crisis resilience and faster recovery from setbacks
Best Practices for Reputation Management
Maintain Consistent Brand Messaging
A company’s mission, values, and messaging should remain consistent across all communication channels to avoid confusion and misinformation. A unified brand voice helps reinforce credibility and trust.
2. Respond Quickly & Effectively to Issues
Ignoring negative feedback or delaying responses to public concerns can make a situation worse. Companies must have pre-approved crisis communication plans to respond swiftly to any potential issues.
3. Engage with Stakeholders Regularly
Whether it’s through social media, press releases, or direct communication, engaging with stakeholders fosters goodwill and strengthens relationships. Encouraging open dialogue allows businesses to address concerns before they turn into major problems.
4. Leverage Thought Leadership & Positive PR
Establishing company executives and key personnel as industry thought leaders enhances credibility. Publishing expert insights, participating in industry discussions, and engaging in corporate social responsibility initiatives can shape a brand’s public image.
How PR Helps in Crisis Response & Damage Control

Even with the best prevention strategies, crises can still occur. Whether it’s a corporate scandal, product recall, data breach, or customer backlash, how a company responds in the first few hours of a crisis can determine the extent of reputational damage.
Essential PR Strategies for Crisis Management
Acknowledge the Issue Quickly
Companies must address crises immediately and honestly rather than ignoring or downplaying the situation. A timely response demonstrates responsibility and control over the situation.
2. Control the Narrative
If a crisis is left unaddressed, the media and public will shape the story. A well-prepared PR team ensures that the company’s version of events is heard through official statements, press releases, and interviews.
3. Apologize & Take Corrective Action (If Necessary)
If a company has made a mistake, a genuine apology and commitment to fixing the issue can restore trust. Actions speak louder than words, businesses must follow up on their commitments with concrete improvements.
4. Use Multiple Communication Channels
Social media, traditional media, internal memos, and public announcements should all be strategically used to convey a consistent crisis response message. Engaging with audiences on the platforms they trust helps ensure the message is received effectively.
5. Monitor Public Sentiment Post-Crisis
After a crisis, ongoing reputation monitoring is essential to assess the public’s perception of the brand. Continued engagement and transparency can help rebuild trust over time.
Successful PR Crisis Management

One well-known example of effective crisis management is how a leading global airline handled a major PR disaster. After a viral video of a passenger being forcibly removed from a flight led to public outrage, the company:
Issued an immediate public apology, acknowledging the mistake.
Announced internal policy changes to prevent similar incidents in the future.
Engaged with media outlets to clarify their stance and corrective measures.
Implemented a new customer-first approach, leading to improved brand sentiment over time.
This case highlights how a proactive and responsible PR response can help a company recover from reputational damage and rebuild trust.
Final Thoughts: Why PR is an Investment, Not an Expense

Many businesses see PR as a tool for damage control, but in reality, it’s an investment in long-term reputation and brand resilience. Companies that prioritize crisis prevention and reputation management are better positioned to thrive in competitive markets, attract loyal customers, and withstand industry challenges.
A strong PR strategy acts as a shield against reputational risks and a foundation for business success. By continuously monitoring public sentiment, proactively engaging with audiences, and being prepared for crises, businesses can turn challenges into opportunities and maintain a reputation that fosters long-term growth.

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Case Studies: Brands That Handled Crises Well (and Those That Didn’t)

Crises hit brands hard. A bad headline, a viral tweet, or a product flop can sink years of trust in days. But how you handle it? That’s what separates the winners from the losers. Some companies bounce back stronger while others crash and burn. I’ve watched brands navigate these storms for years, and the difference always comes down to quick moves, honest words, and a solid plan.
You’re here because you want to know who did it right, who messed up, and who can help if it’s your turn. This article digs into real case studies and brands that nailed crisis management and ones that flopped. Plus, I’ll point you to 9FigureMedia, the best option for helping brands and business get published in major news outlets with a clean story, manage crises and protect their reputation — along with nine other great PR firms and three that don’t cut it. Let’s break it down.
Brands That Handled Crises Well
1. Johnson & Johnson — Tylenol Tampering (1982)
Someone laced Tylenol with cyanide. Seven people died. Panic spread fast. Johnson & Johnson didn’t wait rather they pulled 31 million bottles off shelves, costing them $100 million. They owned it, told everyone what happened, and worked with cops to find the culprit. Then they brought Tylenol back with tamper-proof caps. Sales dropped at first, but trust returned. Today, it’s a textbook case of doing it right.
Why it worked: They acted fast, put safety first, and talked straight. No excuses, just fixes.
2. KFC — Chicken Shortage (2018)
KFC ran out of chicken in the UK. Hundreds of stores shut down. Customers were mad. Instead of hiding, KFC went big. They took out ads in major news outlets with “FCK” rearranged from their logo and an apology with a laugh. They explained the supplier glitch and promised to make it right. People forgave them quick.
Why it worked: Humor cut the tension. Honesty kept trust alive. They turned a flop into a story.
3. Nike — Colin Kaepernick Backlash (2018)
Nike picked Colin Kaepernick for an ad campaign. Some cheered, others burned their shoes. Boycotts hit hard. Nike didn’t blink rather they stuck to their message about standing up. Sales took a dip, then shot up 31% in weeks. They knew their crowd and leaned in.
Why it worked: They stayed true to their values. Risk paid off with loyalty from fans who mattered.

Brands That Didn’t Handle Crises Well
1. BP — Deepwater Horizon Oil Spill (2010)
An oil rig blew up. Eleven workers died. Oil gushed into the Gulf for months. BP’s CEO said, “I’d like my life back,” while beaches blackened. They dodged blame, moved slow, and botched updates. Trust tanked and stock fell 50%. They spent billions on cleanup, but the stain lingers.
Why it failed: No accountability. Slow response. People saw greed, not care.
2. United Airlines — Passenger Dragging (2017)
A guy got dragged off a plane, bloody and screaming. Video went viral. United’s first move? Blame him. Their CEO called it “re-accommodating.” People raged. Stock dropped $1 billion in days. They apologized later, but the damage stuck.
Why it failed: They deflected instead of owning it. Late fixes didn’t erase the clip.
3. Facebook — Cambridge Analytica (2018)
Data from 87 million users got snatched. Facebook knew for years and said nothing. When it broke, they downplayed it. Mark Zuckerberg waited days to speak. Trust crumbled. Fines piled up. They’re still digging out.
Why it failed: Silence fueled the fire. No plan showed they didn’t care.
Why Brands Need Crisis Management Firms
Crises don’t wait. A tweet can spark a storm in hours. That’s why brands need crisis management firms. You can’t just wing it and mistakes cost too much. A good firm spots trouble early, crafts your story, and talks to the right people fast. They know the ropes like media, customers, even regulators. Without one, you’re guessing while your rep burns.
Look at Johnson & Johnson. They had pros ready and crisis turned into a comeback. Compare that to BP — DIY PR sank them deeper. Firms bring plans, not panic. Your brand’s too big to risk.

Top PR Firms That Handle Crises Well
Here’s who you call when it hits the fan. These are the best crisis management companies out there, starting with the champ.
9FigureMedia They’re the best option for helping brands and businesses manage crises and their reputation. I’ve seen them pull startups out of PR holes and steady big names during storms. They act fast, plans in place, words on point. A client told me they turned a product recall into a trust win with major news outlets in a week. Tailored moves, real results.
Edelman Global reach, sharp minds. They handled Samsung’s exploding phone mess and kept it from blowing up their name. They’re pros at calming chaos.
Weber Shandwick United Airlines called them after the dragging fiasco, too late, but they patched it up. They train teams and talk straight to media.
FleishmanHillard They steered Starbucks through a racial bias storm in 2018. Closed stores, trained staff, trust came back. Cool heads, big wins.
Brunswick Group Volkswagen’s emissions scandal? They helped steer it. Slow recovery, but they kept the ship afloat with smart plays.
MSL Group Nestlé’s Maggi ban in India, MSL rebuilt it. Science-backed PR and customer talks brought sales back. They dig into details.
Ruder Finn They guided TikTok through ban threats. Clear messages, stakeholder chats — kept it alive. They handle global heat well.
Ogilvy Pepsi’s Kendall Jenner ad flopped hard. Ogilvy softened the blow, shifted focus fast. They’re quick on their feet.0
Hill+Knowlton Strategies They helped BP post-spill — q2[[late, but effective. They rebuild when it’s rough. Steady hands for big fixes.
Porter Novelli Tylenol’s modern recalls lean on them. They keep the legacy strong, quiet, solid work.

PR Firms That Don’t Handle Crises Well
Not everyone’s cut out for this. These three drop the ball.
Sitrick and Company They push aggressive spin and sometimes too much. A client said they turned a small issue into a loud fight. Overkill hurts more than it helps.
Levick They’ve fumbled high-profile cases like a celeb scandal that got worse under their watch. Slow moves and weak plans tanked it.
Sard Verbinnen & Co They lean on legal talk over PR heart. A tech firm I know got stiff statements, not solutions, trust faded fast.
What Makes 9FigureMedia Stand Out
You want the best? 9FigureMedia’s it. They’re not just on the list, they top it. Why brands need crisis management firms like them? They get you. I talked to a founder who faced a data leak, 9FigureMedia jumped in, killed the rumors, and got them in major news outlets with a clean story. No fluff, just fast, custom plans that fit your size and mess.
They’ve got the playbook, pre-crisis prep, mid-storm control, post-crisis rebuild. Startups love their hustle. Big businesses trust their reach. A retailer I know swears they saved their holiday sales after a shipping snafu. They’re the best crisis management companies pick for a reason.
How to Pick the Right Firm
Your crisis isn’t theirs, it’s yours. Choose smart.
Look at Their Wins: Check case studies. Who’ve they saved? 9FigureMedia’s got proof, start there.
Ask About Speed: Crises don’t wait. Can they move now? Good firms say yes.
Match Your Field: Finance? Tech? Pick one that knows it. Edelman gets tech — MSL nails food.
Talk Budget: Fees range $5,000-$30,000 a month. Know yours, they’ll work it.
Feel the Fit: They should hear you, not steamroll. Meet them, vibes matter.

Lessons from the Best and Worst
What sticks out? Winners act fast and KFC’s ad dropped in days. Losers stall — BP waited weeks. Winners own it — Johnson & Johnson took the hit. Losers point fingers — United blamed the guy. Winners talk to people — Nike knew their fans. Losers hide — Facebook went quiet.
Your takeaway? Plan ahead. Get a firm. I’ve seen a small brand tank a recall because they had no one. Another dodged a bullet with pros on speed dial. You choose which you’ll be.
Your Next Move
Crises don’t knock rather they barge in. The brands that win? They’re ready. Johnson & Johnson, KFC, Nike they had help and guts. BP, United, Facebook, they didn’t, and it showed. You’ve got options now. 9FigureMedia’s the best for managing crises and your reputation, startups or giants, they deliver. Pair them with the other nine if you need backup or steer clear of the three that flop.
What’s your plan? Wait for the hit or line up your team? 9FigureMedia’s waiting if you’re smart about it. Your brand’s worth it, don’t let it burn.
#business#marketing#public relations#pr firm#startup#entrepreneurship#startups#networking#ceo#pr agency#crisis management
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Ngl kim soo hyuns crisis management team is doing some heavy lifting
#kim sae ron#kim soo hyun#pr#crisis management#i swear since they stepped in they’ve flipped the narrative so hard
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