#Business case study

[discluded]

👀 did Srichand drop Mile?

omg I saw this and went to look and am going to reply REALLY quickly now because if I don't and someone else notices, I wouldn't be surprised if things escalate between the toxic solos

My consultant-type opinion (which is not a fact!) of this is: I think Mile's contract with Srichand ended.

The announcement about MileApo's ambassadorship was released circa August 28, 2022, which would imply, given some things, that it started in September 2022. The last post the Brand Twitter made featuring Mile was October 1, 2023. They retweeted some fan photos of people buying the sunscreen with Mile's picture attached, but that can be taken as engaging with people who liked their products. A 13 month contract is - to be fair - kind of weird, but this might also have to do with the uncertainty of the Man Suang release date. Since Man Suang would be released late August, it would make sense to extend the contract by a month to cover it.

I think three different contracts were signed: one with Apo, one with Mile, and one with BOC in collaboration with Man Suang (a historical Thai movie where Thai makeup would be featured). Bill, who is the Chief Marketing(?) Officer of Srichand still has the Man Suang promo slot on his header that includes Mile.

So you might be wondering, if Mile (and BOC) have a good relationship with Srichand, why might the contract end?

The other possibility turning in my head is that all of them had signed a contract that would cover until the end of 2023 BUT, drumroll, Mile got a significantly more lucrative offer.

And what offer would that be? What other makeup/beauty brand is he now a friend-of that could easily afford to buy out the rest of Mile's contract with another company, and probably Srichand wouldn't begrudge Mile for, since business is business?

Hopefully you guessed it.

From fan reports, the Guerlain store in Bangkok had sold out of the perfume scent Mile endorsed the most, and likely moved other product from fans who didn't like the scent but wanted to support him by buying another perfume. Mile endorsed the L'Art & La Matière, where 100mL is between $285-380 USD. These brands do not drop their prices for the Asian market*, and even conservatively estimating that he sold like 100 bottles of 100mL perfume and no other residuals like the Guerlain lip stick or the 200mL sizes, that's about ~$33k USD in product. Comparatively, for the first Srichand live they did, MA moved about $112k USD in product, which we can only attribute half the value of to Mile... $62k. Howevr, that took selling ~8000 units of makeup, (4000 attributed to Mile here, let's just say.)

If selling 200 units (~$66k USD) of product grosses more than selling 4000 units of product ($62k), I think both Guerlain and Srichand can see eye to eye on the value each would get from buying out the rest of Mile's contract. (Another way to add up to ~$65k+, 100 units of 100mL perfume at the $285-380 range, 150 units of perfume at the $110 range, 100 units of meteorites - Guerlain's best selling highlighter, 200 units of their $40 lipstick that Mile promoted - 550 units vs. 4000 units of product to make the same amount of money)

If anything, the weird 13 month length was likely negotiated to accommodate the release of Man Suang with MileApo marketing push to move product associated with their joint ambassadorship AND the release of the movie (their last Srichand live was Sept 19). It would be weird if Mile's face appeared on the movie makeup stuff but he wasn't appearing in the lives.

I think Mile still likely has a friendly relationship with Srichand as a company, it's just that business is business, and I'm sure whatever happened, if it was an extension or a contract buy-out Srichand likely got more than a sweet deal out of the relationship they had.

again, just my opinion. I could be wrong. But I doubt it was any sort of bad-blood reason that Mile got dropped for. The business case speaks for itself.

*luxury brands actually often have a luxury brand price increase in Asian markets. US brands are usually the most affordable in the US, and European brands most affordable in Europe due to import taxes the companies have to pay to ship product.

** also the other possibility is that they're focused on promoting the translucent powder now, which Apo is attached to but Mile is not...

[bpily]

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[mscameliajones]

Business Case Study Help Get Professional Support for Detailed

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[charlieturner01]

5 Key Components of a Business Case Study

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[ashtonderoy]

The Smokin' 116 Bistro. Dirty Details of Breach of Contract investigation.

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[ohitslen]

Living together.

The snail video if you are interested :)

[codemonki]

I don't care if this trend was from last year

[danishphoner]

one thing that really fascinates me about alex is his devotion to art – and more specifically, how he chooses to get some inspiration from scientific works of what he aims to implement in his art. every time one gets to examine some of his lyrics, or even how he explains these lyrics in an interview, they can be greeted by some bits of actual scientific information. an example is how he named his taquería on the moon with the term “information-action ratio”, coined by the critic neil postman, and referenced it in the song four out of five, something that might also indicate an interesting articulation with postman's concept. the line “cute new places keep on popping up”, for example, can express his well-known sardonic discontent regarding the flood of information being generated and transmitted over and over and, as much as it seems visually appealing and does give the idea of benefiting from advanced technologies, it doesn't really add anything substantial to the receiver's critical thinking – and worse, it distances the information receiver from the sender in a communication channel, according to postman.

what i'm saying with this interpretation is, it's known that alex is enamoured with the idea of gathering a bunch of references and condensing them into a mixture of metaphors in his writing, but it's so thrilling how, at times, we can find some bits of science inside of it – and it's even more exciting, just like playing a puzzle game, to find these references and analyse them by doing a similar research to what he did to create his works.

[thegracefulwillow]

head empty just noe

[bpily]

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[seonghwacore]

be real honest. which member of your favorite group whose personality is actually similar to you? are they your bias or not?

[coquelicoq]

who is doing it like fan jian. gets implicated in some bad crimes because of his son fan xian. fan xian's like no worries pop we just need to fake illness and lay low at home for a while until some other stuff happens. i made you some poison in case someone comes to check if you're really sick <3 to which fan jian is like this poison smells so yummy can i drink it right now? you're such a good boy for making me my own personal poison that smells nice <333

[lunaria--annua]

I just have to survive the next 4 weeks and I can make art again and reblog with nice tags and interact with people hhhhrrrrgggggghhh

[boolger]

Im going to a job interview today for a big girl job and idk what I’ve gotten myself into 🥲🥲

[thymehaspassed]

It’s 8:30 and I’m eepy :(

[silverselfshippingchaos]

don't think I've mentioned here, but there actually is a S.ugiura fankid! She's very lovely!