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MileApo and the rise of Thai soft power
Mile and Apo talking about the Thai period film at the Vogue Thailand Gala on 2022/9/21
I've been meaning to sit down and write about this for a while now, ever since I saw the pattern of Mile and Apo injecting it into their talking points about the 2023 historical film, but it's taken some an effort to actually lay it out. Hopefully the time I sat with it will make the it a more insightful, rich reading experience.
Disclaimers:
(1) I have no formal experience in international relations aside from reading and watching the news, but my strong point is research. Folks with a more formal backgrounds in policsci or IR are welcome to add their input!
(2) Comments about policies or political actions of nations, whether positive, neutral or negative, are not meant to reflect on private individuals of the nationality, even those with a notable amount of social-cultural capital. Private individuals, despite their positions of social influence, most often have little to no individual influence on a policy level**.
So without further ado:
What is soft power? (aka soft power for dummies)
Joseph Nye, a then-Harvard professor, coined the term soft power in the 1980s/early 90s. He described it as:
“A country’s ability to influence the preferences and behaviors of various actors in the international arena (states, corporations, communities, publics etc.) through attraction or persuasion rather than coercion.”
In his book Bound to Lead, Nye established that three prongs of a country's soft power were its culture, its political values, and its policies. Here are two different graphics that further break down what those look like when evaluating soft power in practice.
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If you feel like all the above is still vague to the point of unparsable in an applied context, I spent the majority of the time researching how to demystify the term especially in the way MileApo discuss it, and found this great explainer:
A strong nation brand and positive soft power perceptions allow a nation to promote itself as a place for people to visit, invest in, and build a reputation for their quality of goods and services. [...] it is often overlooked that a strong nation brand and soft power can deliver better outcomes at home. Primarily it encourages domestic tourism, the consumption of domestic goods and services (rather than imports). Less tangibly it also just makes people feel better about their country.
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Expressed in this context, soft power can be understood as the act of building trust in the cultural products of a nation domestically -- some more abstract in the form of art (music, film) and culture, some more concrete like products including fashion and beauty -- in a manner to appeal to its own citizens while also broadening the appeal of cultural goods abroad in a which can drive international tourism, trade, and commerce.
In other words: yes, our collective desire to actually taste Farmhouse bread.
The Thai government and the push for soft power
While my interest in this topic was originally piqued by MileApo's comments, soft power policy has to originate at the government level. Note again that Nye's definition of soft power is centered around "a country’s ability to influence", therefore soft power policy must always formally be expressed nationally.
Around the time MileApo consistently began promoting soft power in alignment with the period film, I noticed a slew of references in Bangkok Post, one of the reputable English online publications based in Thailand.
Back tracking through some of the articles as a reflection of national conversation, since 2020, there has been a consistent theme in terms of what the government is attempting and how well it's going (or not going):
On Thailand's soft power and positioning in the world, Feb 2020:
According to Kitti Prasirtsuk of Thammasat University, who has carried out extensive research into Thailand's branding and repositioning in the age of interconnectedness and social media, Thailand and its culture, values and foreign policy have charisma and high persuasive power which can attract admiration and cooperation. But the Thai people and bureaucrats must change their mindset and perceptions and appreciate their country in real terms first before they take up new challenges.
Within Asean, Thailand is behind Singapore as No.1 [among SE Asian soft power rankings]. The report stated that Thailand has the potential to rise into the top 30 in the world, if the country can strike the right political balance between the rural poor and urban elite. It went on to say that Thailand's weaknesses are problems related to corruption and inequality. It also said that the Thai government is failing to showcase the full potential of Thailand's rich cultural offerings beyond tourism. One more weak link is its poor performance in public diplomacy and digital infrastructure.
(Mile, Apo, and Bible all attended Thammasat University, which is considered one of the premiere universities in Thailand. Apo later transferred and graduated from a different university.)
On Milli, a Thai rapper who performed at Coachella in Spring 2022:
The presence of the 19-year-old rapper Milli at the Coachella Music Festival in the United States has reinvigorated Thailand's soft power ambitions -- an area the Thai government has not fully explored nor exploited. Milli, whose real name is Danupha Khanatheerakul, is the first solo Thai artist to perform at Coachella, a music festival that draws tens of thousands of fans annually.
[Milli's prescence at Coachella] was able to advance Thailand's soft power [in ways previously stalled]. It is not that the government is clueless about "soft power". For decades, governments have focused on presenting Thailand's soft power to the world. However, that iteration of "soft power" mainly consisted of Thai customs and traditions such as food, costume, classical dance, Buddhism rituals and the wai. These aspects of our cultural heritage, despite being charming to foreign tourists, are not sufficient to catapult Thailand's into a stronger position in the global market. Thai cultural heritage has failed to catch up in the digital age…
Milli's song also includes ideas relevant to international audiences. One of her songs openly discusses sexual consent. Being relevant is one of the keys to increasing the nation's presence among diverse populations. The cultural impact made by a young girl like Milli should make the government rethink its cultural promotion strategy. More support is needed for progressive Thai artists and innovators.
An opinion rebuttable on Milli's performance and the government's blundering of reaching for soft power while not meeting basic domestic requirements:
One of the minister's advisers belted out a long speech that did not seem to address how Thailand will become a "soft power" but used the term multiple times. One can't help but wonder if the ministry knows what it is doing, or what the so-called "soft power" it is espousing is about.
Milli's self-taunting line "I don't ride an elephant" may sound a bit old but her rapping about how "the country is good, people are good, our food is good but the government is bood," seems to have struck a chord. "Bood" means rotten in Thai. It is thus understandable if the government was not too coherent when discussing anything about the phenomenon that Milli created. Indeed, [Thailand's Prime Minister] Gen Prayut should feel awkward discussing the "soft power" of Milli and mango sticky rice when he filed a defamation charge against the teen rapper himself back in June last year.
Talented as Milli is, and extraordinary her achievements both locally and at one of the world's most famous music festivals have been, the teenage rapper really has nothing to do with so-called "soft power" which government figures are talking about. Her success is largely individual. Milli created a sensation and a craze. For Thailand's "soft power" to be built, let alone recognised globally, it takes more than one successful artist…
The whole product must be good if it is to exert influence. As experts argued, it takes a wide range of qualities for a country to say it has "soft power". These include the quality of its political institutions, education, digital development, innovation, cultural appeal, strength in arts or business brands. That is why it is odd for everyone to talk about Thailand's "soft power" now when we don't seem to have ticked any of the basic requirements.
On Bangkok International Fashion Week (BIFW):
BIFW2022 has been [a] major and continuing mission to promote and drive Thai fashion to international levels. The event strategically aligns with the government’s strategy to empower Thai fashion industry as fashion is one of the most influential soft power that stimulate economic growth.
Note that multiple actors in BOC walked BIFW2022 in September, as well as multiple actors from other Thai BL shows that aired in 2022.
On the increasing popularity of Thai BL:
Thai BL is now popular across Southeast and East Asia[, and] has been gaining traction in Japan, the home of BL, since 2020. Posters of famous khu jin were put up in a train station. Magazines that cover Thai drama, including BL, are rolled out for the Japanese audience. The Tourism Authority of Thailand has launched a Twitter account that uses BL to engage Japanese consumers. They are conducting research on these issues in the context of soft power.
Yes you read that correctly. No joke, BL as a facet of Thai soft power is so prevalent now that the government is literally tracking its popularity and Twitter conversation around the topic.
So what does this all mean?
Thailand is a country within Asia and internationally that has a lot of appeal as a tourism destination. However, with many competitor alternatives in both entertainment (particularly film and music) and beauty/fashion, which are major drivers soft power within Asia and internationally, and domestic dissidence of policy and politicians due to social conditions, Thai cultural power is not as prominent as it could be and also suffers at the international level.
While there is appeal of specific Thai cultural products internationally (such as Milli at Coachella or in the case of Kinnporsche the Series) the government has failed to activate these prominent media products as part of a cohesive soft power strategy.
However, the government does seem aware of the potential, specifically in the realm of BL. Thailand has always maintained an image of being LGBTQ-friendly among all the Asian countries, and may now be looking to push LGBTQ-aligned media (BL and GL dramas) specifically as part of its soft power strategy to increase pop culture and media appeal.
MileApo on Soft Power
Part of the reason my ears perked up at MileApo's consistent talking point of soft power is again, because even without a polisci background, I'm aware that soft power is expressed at the country policy level. Thus when both of them started specifically using the term to discuss the film in pre-production phase, it got my brain gears turning.
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Mile talking about the film on 2022/9/24 at the D7 Grand Opening (vid/txt)
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"Nong Po will act with Hia Mile -- please look forward to this movie next year, please look forward to that a lot. We want to expand Thai culture and soft power..." Apo on the Thai period movie at the KPWT Send off on 2022/9/11
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Mile Phakphum's speech on Mother's Day in Kalasin, 2022/8/5
Here's what we do know. Apo's dance training for the film is with a teacher affiliated with the academy that also produces dancers who specifically entertain the royal court.
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And here is what they individually said in the Vogue Thailand print interview (completed in late August 2022, published October 2022)
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And I would be remiss and dishonest to not point out that Mile's family is prominent in Thailand and his mother is part of the Queen's inner circle. Keep in mind that Thailand is a constitutional monarchy where the monarch has limited powers in practice (think: Japan or UK), and Thailand has a history of cyclical political instability that does not displace the monarchy. So believe him when he says he has limited power compared to Kinn. He travels on a private citizen's passport like all the rest of the cast. (Though my eyes start watering when I'm thinking about baby chaebol CEO Mile and destiny.*)
That being said, what these connections likely did get the production team was access to cultural resources such as the dance expert and most likely credentialed historians to consult on the period film. I would surprised if there aren't ministers' offices who are in the loop about film's production in a way they would not pay to other film or show production teams. I'm sure we will find out more about the interesting and important people involved in the production process around the time the film is released.
Another aspect that stood out to me is the fact that Mile and Apo, neither of whom have policy backgrounds, started iterating the discussion point of soft power in a way you don't see Milli, or Mew Suppassit (who let's not forget was also a RSIFF invitee and the first Thai artist to break into the Billboard World Song Chart), talk about it. Mew actually has talked about soft power a couple of times, but only in the context that he is part of a cultural wave that can increase Thailand's influence globally and never specifically in relation to a project he is promoting. That speaks a lot to the team behind the scenes involved in the writing and consulting (and marketing) process of the 2023 historical film.
The timeline of when these comments popped up is also interesting. While they do coincide with the release of the trailer post KPWT Bangkok, most likely what's happening during this time period is that BOC and more specifically Mile is shopping for sponsors to the project.
Think about Mile speaking about Thailand soft power to an audience of mostly older businesspeople at the mother's day event -- what would the purpose be except an ask for partnership on a project that he is on, which can become a vehicle for Thai products both domestically and globally? Look at the timing of the announcement of the Srichand partnership (end of August), and how successfully that broken the brand into the lucrative Chinese market, moving millions of THB worth of product for a brand that had struggled to get any traction previously. While Srichand's focus is currently on China, working with a Thai beauty brand for a film where the trailer highlighted many historical makeup elements is an actually ideal brand partnership and project alignment.
(Sadly for us, I don't think the film will be the second longest bread commercial in existence. But based on the Farmhouse CEO's comments, I would be unsurprised if they signed on to support the film project too. Ancient Thai bread I guess *jazz hands*)
In Conclusion
MileApo's soft power talking point was an intentional move specifically to shop the film project around for sponsors. The Srichand partnership proved MA-as-a-brand's ability to move product in a lucrative, hard-to-crack foreign market, though Srichand (and Giffarine) as brands aren't necessarily able to stand in the market independently as of yet. Their past brand partnerships' success simultaneously showed how lucrative it is to book MA for a product domestically. I'm sure we'll see a slew of new interesting sponsors and brand partnerships this year. This is only the beginning of MA's power as a cultural brand domestically and internationally.
Mile and Apo have also expressed their pride in the past in being cultural ambassadors of Thailand, both at the RSIFF and when speaking about engaging tourists who are visiting Thailand. Their praise of Thai products (for example, the artistry of Thai silk in the Vogue Th Gala interview) and their active choice to work with mostly Thai brands speaks to their values as businessmen who genuinely want to uplift Thailand's influence in the global market.
That being said, the Thai cultural ministry cannot rely on a single cultural emissary to advance its soft power agenda globally, and as of right now, despite ...some attempts, a cohesive government strategy around soft power does not exist.
MileApo have demostrated their brand has strong impact, and that they can influence purchase behavior internationally (e.g., KPWT ticket sales, Srichand) in ways many Thai media figures have not been able to as of yet. But they are not formally tied to the Thai government, nor should the government intervene and attempt to direct artistic expression.
Culture is one aspect of soft power, and political/humanitarian expression is another major component that advances an international soft power agenda. There are already articles discussing Thailand's problems of political corruption and self/journalistic censorship due to political conditions that prevent full freedom of expression. But that's the government's problem to address that. There is a lot of unharvested potential in multiple realms.
This essay is not about that though. I'm just a fan.
Can it be December 2023 yet 🥺
Additional notes that don't fit into the essay under the cut:
(1) There was a lot of fandom hand-wringing in August and September about Apo publicly having working dinners with Pond over the film project. Let's not forget Mile is someone who cares deeply about the art he makes, and he and Apo both have said multiple times they talk almost nightly about their artistic intent. If Mile talks to Apo and Apo was talking to Pond, why would Mile, a person who cares deeply about art, not be talking to Pond in pre-production? Obviously the answer is a division of labor in the relationship: Mile was working on funding which is just as important, and Mile also needs to sleep and rest and not work. There wouldn't be anyone else he would trust to convey his artistic intent to the director except for Apo. True power couple behavior right there.
(2) * everyday I go feral over baby chaebol CEO Mile. If someone made a kdrama about a handsome chaebol baby who was a CEO but also an actor and model who met his soulmate in university but it was a missed connection and then the soulmate went on to become a famous actor/model who quit because of bullying, but then they met again when the baby chaebol WHO IS STILL A CEO BUT ALSO AN ACTOR met at an audition for a drama... *foams at mouth* I would call this show bizarre, nonsensical and incoherent, and yet HERE WE ARE IN REAL LIFE. The jetsetting supermodel with wealthy CEO part of reality which is now bending around MileApo so they can live their wattpad fanfic life. What the hell am I looking at, I ask myself every day.
(3) ** this statement does not include billionaires like Elon Musk or Jeff Bezos whose net worth exceeds those of small and mid-sized countries. Per today's estimate, ~50 people/families have more wealth than 90 of 190 countries. If your net worth can run the economy of half the countries in the world, then your wealth/resources hoarding behavior can control what the media says and influence otherwise free and fair elections.
Once again, Some of you need some contextualization of how comfortably wealthy vs. billionaire resource-hoarding rich looks like.
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datamodel-of-disaster · 2 months ago
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Please send encouragement.
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digitalxonixblogs · 29 days ago
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How AI Enhances Competitive Intelligence in Business Research
In today’s highly competitive business world keeping ahead of the competitors is essential to succeed. Businesses must constantly collect and analyze huge amounts of information in order to make informed decisions. This is the point where Artificial Intelligence (AI) plays its role to transform the way we think about the competitive intelligence of businesses and streamlining research. Photon Insights is a leader in this area, offering AI-driven solutions that allow businesses to make use of data efficiently and get a competitive edge.
Understanding Competitive Intelligence
Competent intelligence (CI) is the gathering and analysis of information regarding competitors markets, trends in the market, and changes in the industry. This process assists companies in understanding their market landscape and spot opportunities and reduce risk. Effective CI leads to better strategic planning, more effective marketing strategies, as well as improved development of products.
The Role of AI in Competitive Intelligence
AI technologies have transformed the way companies take on competitive intelligence. Here are some ways AI improves competitive intelligence:
1. Automated Data Collect: AI is able to efficiently collect data from many sources, such as news articles, social media financial reports, market research. Automating data collection helps to reduce time and ensures that companies are able to access the most current data.
2. Advanced Data Analysis AI algorithms are able to analyze huge amounts of data efficiently and precisely. Through the identification of pattern and trend, AI helps businesses gain greater understanding of their competition’s strategies and market trends.
3. Real-Time Monitoring AI tools allow real-time monitoring of market trends. This allows businesses to respond rapidly to any new opportunities or threats, making sure they are agile and agile.
4. Predictive Analytics: Through studying the past information, AI can forecast future trends and the potential actions of competitors. This information helps businesses take proactive actions, which can improve their position as strategic players.
5. “Natural language processing (NLP) — AI-driven NLP tools are able to analyze textual data gathered from various sources and extract valuable information from reviews, customer feedback and social media discussions. This helps businesses discern consumer opinions and competitor positioning.
Challenges in Traditional Competitive Intelligence
Although traditional CI methods have advantages, they are often faced with important problems:
1. Data Overload: amount of data available can be overwhelming. The traditional methods aren’t able to eliminate all the noise and uncover relevant information.
2. Time Consuming Methods Data collection and analysis is labor intensive, which can lead to delays in the process of making decisions.
3. Limited Application Limitations: Traditional CI methods may rely on outdated data or fail to identify new trends, making organizations at risk of sudden market shifts.
4. Subjectivity and Bias Human analysts could bring biases into their analysis which could affect the objectivity that is required for competitive intelligence.
Photon Insights: Improving Competitive Intelligence through AI
Photon Insights is revolutionizing competitive intelligence with its revolutionary AI solutions. The platform was designed to solve the problems of traditional CI and enhance capabilities for research. This is how Photon Insights is different:
1. Comprehensive Data Aggregation
Photon Insights aggregates data from many sources, such as reports on the industry as well as websites of competitors, Social media sites, as well as news articles. This method of analysis assures that businesses are able to access a variety of information, making it easier to make informed making decisions.
2. Powerful Analytics Tools
The platform comes with advanced analytics, which allows users to analyze large quantities of data quickly. Through AI algorithmic processes, Photon Insights identifies trends patterns, patterns, and correlations, providing useful insights that can be used to guide strategic decisions.
3. User-Friendly Interface
Photon Insights features an intuitive interface that eases the process for data-driven analysis. The user-friendly design allows professionals of different backgrounds to utilize the platform in a way that encourages more widespread adoption across companies.
4. Real-Time Alerts and Monitoring
The platform offers continuous monitoring of competitor activity and market developments. Users can create alerts to monitor specific occasions, so that they are informed of important developments that could affect their business plan.
5. Customizable Reporting
Photon Insights allows users to produce reports that are customizable that are tailored to meet their requirements. This allows organizations to concentrate only on those metrics that are important most to their objectives, while facilitating better communication with their stakeholders.
Applications of AI-Driven Competitive Intelligence
The impact of AI in the area of competitive intelligence is extensive and includes a variety of key areas showing its effects:
1. Market Analysis
Businesses employ AI tools to study market trends and to identify new opportunities. Through understanding the dynamics of markets businesses can plan their strategies to take advantage of growth areas.
2. Competitor Benchmarking
AI improves benchmarking of competitors by providing information about the strengths and weaknesses of competitors. Businesses can analyze their performance against competitors and pinpoint areas of improvement.
3. Product Development
By studying competitor offerings as well as consumer feedback, AI tools can inform the development of products. This can help businesses develop products that satisfy market requirements and beat the competition.
4. Marketing Strategy
AI-driven insight can guide marketing strategies by identifying the target audience segments, assessing effectiveness of messages and analyzing competitors’ campaigns. This helps ensure that marketing strategies are driven by data and optimized to achieve success.
The Future of AI in Competitive Intelligence
While AI technologies continue to advance its use in AI will continue to grow. Certain trends will determine its future
1. Increased Personalization
AI can enable more customized competitive intelligence by tailoring the information to the specific needs of businesses and goals. This can increase the effectiveness and relevance from CI efforts.
2. Enhanced Collaboration
AI tools will help facilitate collaboration between teams, by offering users with access to shared data and information. This type of collaboration can drive the development of new ideas and enhance the strategic alignment of organizations.
3. Greater Emphasis on Ethical AI
As the reliance on AI expands, organizations have to consider ethical considerations, and ensure transparency and fairness in their data-related practices. This approach will increase trust among all stakeholders and increase the credibility of the efforts to develop competitive intelligence.
4. Integration with Other Technologies
AI is expected to be more interspersed with other technologies like machine learning and large data analytics. This integration will provide stronger tools to improve competitive intelligence, providing greater insights and better decision-making.
Conclusion
AI is transforming the field of competitive intelligence research, giving businesses the tools needed to compete in an increasingly market that is competitive. Through the automation of data collection, increasing analysis, and delivering real-time information, AI empowers businesses to make strategic and informed decision-making.
Photon Insights stands at the leading edge of this revolution offering innovative AI-driven solutions to improve the competitive intelligence of businesses and speed up research. As businesses adopt AI technology, they will increase efficiency, understanding and competitive advantage and will ensure their position in a constantly changing market. The future of AI-driven competitive intelligence is promising which is why AI is the best way to harness its potential
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photon-insights · 1 month ago
Text
How AI Enhances Competitive Intelligence in Business Research
In today’s highly competitive business world keeping ahead of the competitors is essential to succeed. Businesses must constantly collect and analyze huge amounts of information in order to make informed decisions. This is the point where Artificial Intelligence (AI) plays its role to transform the way we think about the competitive intelligence of businesses and streamlining research. Photon Insights is a leader in this area, offering AI-driven solutions that allow businesses to make use of data efficiently and get a competitive edge.
Understanding Competitive Intelligence
Competent intelligence (CI) is the gathering and analysis of information regarding competitors markets, trends in the market, and changes in the industry. This process assists companies in understanding their market landscape and spot opportunities and reduce risk. Effective CI leads to better strategic planning, more effective marketing strategies, as well as improved development of products.
The Role of AI in Competitive Intelligence
AI technologies have transformed the way companies take on competitive intelligence. Here are some ways AI improves competitive intelligence:
1. Automated Data Collect: AI is able to efficiently collect data from many sources, such as news articles, social media financial reports, market research. Automating data collection helps to reduce time and ensures that companies are able to access the most current data.
2. Advanced Data Analysis AI algorithms are able to analyze huge amounts of data efficiently and precisely. Through the identification of pattern and trend, AI helps businesses gain greater understanding of their competition’s strategies and market trends.
3. Real-Time Monitoring AI tools allow real-time monitoring of market trends. This allows businesses to respond rapidly to any new opportunities or threats, making sure they are agile and agile.
4. Predictive Analytics: Through studying the past information, AI can forecast future trends and the potential actions of competitors. This information helps businesses take proactive actions, which can improve their position as strategic players.
5. “Natural language processing (NLP) - AI-driven NLP tools are able to analyze textual data gathered from various sources and extract valuable information from reviews, customer feedback and social media discussions. This helps businesses discern consumer opinions and competitor positioning.
Challenges in Traditional Competitive Intelligence
Although traditional CI methods have advantages, they are often faced with important problems:
1. Data Overload: amount of data available can be overwhelming. The traditional methods aren’t able to eliminate all the noise and uncover relevant information.
2. Time Consuming Methods Data collection and analysis is labor intensive, which can lead to delays in the process of making decisions.
3. Limited Application Limitations: Traditional CI methods may rely on outdated data or fail to identify new trends, making organizations at risk of sudden market shifts.
4. Subjectivity and Bias Human analysts could bring biases into their analysis which could affect the objectivity that is required for competitive intelligence.
Photon Insights: Improving Competitive Intelligence through AI
Photon Insights is revolutionizing competitive intelligence with its revolutionary AI solutions. The platform was designed to solve the problems of traditional CI and enhance capabilities for research. This is how Photon Insights is different:
1. Comprehensive Data Aggregation
Photon Insights aggregates data from many sources, such as reports on the industry as well as websites of competitors, Social media sites, as well as news articles. This method of analysis assures that businesses are able to access a variety of information, making it easier to make informed making decisions.
2. Powerful Analytics Tools
The platform comes with advanced analytics, which allows users to analyze large quantities of data quickly. Through AI algorithmic processes, Photon Insights identifies trends patterns, patterns, and correlations, providing useful insights that can be used to guide strategic decisions.
3. User-Friendly Interface
Photon Insights features an intuitive interface that eases the process for data-driven analysis. The user-friendly design allows professionals of different backgrounds to utilize the platform in a way that encourages more widespread adoption across companies.
4. Real-Time Alerts and Monitoring
The platform offers continuous monitoring of competitor activity and market developments. Users can create alerts to monitor specific occasions, so that they are informed of important developments that could affect their business plan.
5. Customizable Reporting
Photon Insights allows users to produce reports that are customizable that are tailored to meet their requirements. This allows organizations to concentrate only on those metrics that are important most to their objectives, while facilitating better communication with their stakeholders.
Applications of AI-Driven Competitive Intelligence
The impact of AI in the area of competitive intelligence is extensive and includes a variety of key areas showing its effects:
1. Market Analysis
Businesses employ AI tools to study market trends and to identify new opportunities. Through understanding the dynamics of markets businesses can plan their strategies to take advantage of growth areas.
2. Competitor Benchmarking
AI improves benchmarking of competitors by providing information about the strengths and weaknesses of competitors. Businesses can analyze their performance against competitors and pinpoint areas of improvement.
3. Product Development
By studying competitor offerings as well as consumer feedback, AI tools can inform the development of products. This can help businesses develop products that satisfy market requirements and beat the competition.
4. Marketing Strategy
AI-driven insight can guide marketing strategies by identifying the target audience segments, assessing effectiveness of messages and analyzing competitors’ campaigns. This helps ensure that marketing strategies are driven by data and optimized to achieve success.
The Future of AI in Competitive Intelligence
While AI technologies continue to advance its use in AI will continue to grow. Certain trends will determine its future
1. Increased Personalization
AI can enable more customized competitive intelligence by tailoring the information to the specific needs of businesses and goals. This can increase the effectiveness and relevance from CI efforts.
2. Enhanced Collaboration
AI tools will help facilitate collaboration between teams, by offering users with access to shared data and information. This type of collaboration can drive the development of new ideas and enhance the strategic alignment of organizations.
3. Greater Emphasis on Ethical AI
As the reliance on AI expands, organizations have to consider ethical considerations, and ensure transparency and fairness in their data-related practices. This approach will increase trust among all stakeholders and increase the credibility of the efforts to develop competitive intelligence.
4. Integration with Other Technologies
AI is expected to be more interspersed with other technologies like machine learning and large data analytics. This integration will provide stronger tools to improve competitive intelligence, providing greater insights and better decision-making.
Conclusion
AI is transforming the field of competitive intelligence research, giving businesses the tools needed to compete in an increasingly market that is competitive. Through the automation of data collection, increasing analysis, and delivering real-time information, AI empowers businesses to make strategic and informed decision-making.
Photon Insights stands at the leading edge of this revolution offering innovative AI-driven solutions to improve the competitive intelligence of businesses and speed up research. As businesses adopt AI technology, they will increase efficiency, understanding and competitive advantage and will ensure their position in a constantly changing market. The future of AI-driven competitive intelligence is promising which is why AI is the best way to harness its potential
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discluded · 2 years ago
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Why do you think Mike didn’t go to Taipei? Also I’m overthinking that dinner post right before but Apo wasn’t with him but what if he was? 👀
who's Mike ? 🤣 jk... the curse of Mild's name... I mean Mile 😛
a few reasons, all of which are business driven and not emotionally driven:
1) the number one being that Mile is CEO of another company 🤷🏻‍♀️ they left on a Thursday morning and were there all day Friday, two business days. he probably did the cost-benefit analysis of opportunity and going did not come out on top. KPWT was planned far in advance and there's actually multiple fan photos of Mile taking calls even at the airport
2) obviously Dior had him at the pop up so it's not like Dior didn't want him. NextGen Fashion Awards (Harper's Bazaar SG) is a fan theory but Mile had GNR tickets. He and Apo also had a run of like 4 events in that week and I think he popped up at the Tattoo Colour concert during that time period with a backstage pass so probably there was work that was BOC new year event related. Finally it was off handedly revealed to fans that Bvlgari invited Mile first but BOC claimed he was busy and Build went. a lot of reporters thought Mile was there 😅
three data points is a pattern... I'd say he's fine doing fashion things like the Dior event with Apo but sitting for a fashion show or standing in front of a storefront and having his photos taken might not be what he values for his entertainment career, especially if it takes a lot of time (involving travel)
it's not that Mile doesn't value fashion or his modelling career, but remember he booked the Maserati sponsorship for KPTS on his own before KPTS was even off the ground. He knows what his modelling contract is worth but it just might not be his main focus
3) in terms of making contacts and networking, he probably considered the cost/benefit trade off, but also if the goal is to have a contact with Dior/the Taiwan magazines, then Apo (or Pond because Pond went too) can do that kind of introduction.
tbh I'm not sure if Pond went for a specific reason but his presence felt a lot like event manager behavior where you're on the ground for the event. Mile delegating and prioritizing how to use his (and Apo's) time most efficiently seems like executive-level behavior. (which is ironic because Pond is supposed to be BOC's CEO so... 🤷🏻‍♀️)
4) now that I take a step back and think about it, I'm wondering if it's more lucrative (aka makes more financial sense) for Mile and Apo to have different sponsorship. there's a pretty large overlap of the fan base which these brands with more sophisticated marketing teams may have noticed too. so a thought exercise this way: LVMH (owns Dior and also owns Marc Jacobs, which Jeff was at in Thailand) owns a number of brands. if Mile and Apo have a 50% fan base share and 25% individually, bringing them on for one brand might mean 100% efficiency.. but bringing Apo on one brand with 75% efficiency and Mile on a different LVMH brand (which includes Louis Vuitton, Givenchy, Céline, Kenzo, and Loewe... and Bvlgari ) with 75% efficiency is then 150% market efficiency... you know? Dior took until 2023 to materialize but was likely in the works for a while. Just because we don't see anything doesn't mean work isn't happening.
5) finally yes it does allow Apo the opportunity to shine and get more entrenched in the fashion world which is also his passion. And Apo would have more time to network and chat without Mile being there. Mile and Apo having access to the exact same contacts believe it or not is actually less efficient from a business perspective 💁🏻‍♀️ and they both know that too. the reason KPTS got funded was because of both of their connections with different people/companies
all of which makes Mile's cringe social media sobfest even funnier. the heart wants what it wants (to see Apo)
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datamodel-of-disaster · 2 months ago
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Reading fanfic while writing up a TOGAF business capability and structure process setup for my job’s finance department (please don’t ask, I have a bullshit email job), and I’m realising something about, idk, narrative granularity?
You ever read a fanfic and it’s just… too many small and inconsequential events after one another and then suddenly a chunk of real development is summarised in a single descriptive paragraph in order to justify a big character development or plot point, only to then immediately move on to the next set of teeth-grindingly inconsequential events getting a full-page spread?
The granularity is off. It’s like a badly described set of business processes, where the detail of one process is so fine-grained and low-level that the bigger picture of the business is entirely lost, and then the next process is described so abstract and high-level that it becomes entirely disconnected from functional reality, and these different degrees of abstraction are mixed up so you can’t even properly increase or decrease the level of detail over the whole.
Anyway.
I feel like you could probably write a business analysis LinkedIn Lingo style book about fanfic writing?
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knowledgetics · 1 month ago
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What is Business Benchmarking - Importance & Types
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What is Business Benchmarking?
Business benchmarking is a systematic process of comparing your company's performance metrics to those of other organizations, both within and outside your industry. The primary goal of benchmarking is to identify areas for improvement and enhance overall business performance. By analyzing various aspects such as productivity, quality, and efficiency, businesses can gain valuable insights into how they stack up against competitors and industry leaders. This method not only aids in identifying performance gaps but also helps organizations set achievable targets and implement best practices that can lead to significant improvements.
Why Business Benchmarking is Important?
The importance of business benchmarking cannot be overstated. It serves as a crucial tool for organizations aiming to enhance their operational efficiency and competitiveness. Here are several key reasons why businesses should engage in benchmarking:
Identifying Best Practices: By comparing against high-performing peers, companies can discover effective strategies and processes that they can adopt or adapt for their own use.
Setting Performance Goals: Benchmarking provides a clear picture of where a business stands in relation to others, helping it to set realistic and attainable performance goals.
Enhancing Efficiency: Through the identification of performance gaps, businesses can target specific areas for improvement, leading to increased productivity and reduced costs.
Fostering a Culture of Continuous Improvement: Regular benchmarking encourages organizations to remain vigilant and proactive in their pursuit of excellence, fostering an environment where continuous improvement is the norm.
Informed Decision-Making: The insights gained from benchmarking can inform strategic decisions, making it easier for organizations to align their resources and capabilities with market demands.
Importance of Benchmarking in Business Growth
Business growth is often tied to an organization's ability to adapt and innovate. Benchmarking plays a pivotal role in this growth process by providing a framework for assessing current performance and identifying future opportunities. Here are a few ways benchmarking contributes to business growth:
Market Competitiveness: In today’s fast-paced business environment, staying competitive is vital. Benchmarking helps companies understand market trends and shifts, allowing them to adjust their strategies accordingly.
Customer Satisfaction: By comparing service delivery and product quality against industry standards, businesses can enhance their offerings and improve customer satisfaction, which is crucial for retention and growth.
Operational Excellence: Benchmarking encourages businesses to streamline operations and eliminate waste, thereby improving overall efficiency and profitability.
Risk Management: Understanding where a business stands relative to competitors can highlight potential risks and areas that require attention, enabling companies to mitigate threats before they escalate.
Innovation and Development: By observing how others innovate, businesses can inspire their own research and development initiatives, fostering a culture of creativity and adaptability.
Types of Business Benchmarking
There are several types of business benchmarking, each serving different purposes and offering unique insights:
Internal Benchmarking: This involves comparing performance metrics within different departments or branches of the same organization. It helps identify best practices internally and encourages departments to learn from each other.
Competitive Benchmarking: This type focuses on comparing performance against direct competitors. It provides insights into how well a company is performing in its specific market and identifies competitive advantages or weaknesses.
Functional Benchmarking: This involves comparing specific functions, such as customer service or supply chain management, with organizations that excel in those areas, regardless of the industry. It can provide innovative ideas that can be applied across various sectors.
Generic Benchmarking: This broader approach compares processes and performance metrics across industries. It is useful for organizations looking for unique ideas and approaches to improve their performance.
Strategic Benchmarking: This involves comparing the overall strategic initiatives and performance of a company with those of industry leaders. It helps organizations align their strategies with proven success models.
Best Business Benchmarking Services by Knowledgetics Research
For organizations looking to enhance their performance through effective benchmarking, partnering with a reliable business benchmarking consulting company is essential. Knowledgetics Research offers Business Benchmarking Services, providing tailored solutions that help businesses achieve their specific goals.
Our services include comprehensive performance analysis, competitor assessment, and the development of customized benchmarking strategies. With a team of experienced consultants, Knowledgetics Research employs data-driven methodologies to ensure accurate comparisons and actionable insights.
By leveraging our expertise, businesses can not only identify performance gaps but also implement strategies that foster growth and enhance competitiveness in an ever-evolving market landscape.
In conclusion, business benchmarking is a vital process that provides organizations with the tools they need to assess their performance, set goals, and drive growth. By understanding its importance and exploring the various types of benchmarking, companies can make informed decisions and continuously improve their operations. Engaging with the Best Business Benchmarking Services offered by Knowledgetics Research can further enhance these efforts, paving the way for sustained business success.
Contact Details
Name- Knowledgetics Research Phone- 91-9999108685 Email- [email protected]
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alienpost · 1 year ago
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Professional marketing services
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adaptiveus · 2 months ago
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Business Analyst Certifications in Russia: Advancing Your Career in a Growing Market
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Introduction:
In the rapidly evolving Russian IT industry, business analyst certifications have become increasingly important for professionals seeking to advance their careers and stand out in a competitive job market. This comprehensive guide explores the top business analyst certifications available in Russia, their benefits, and how to prepare for them. Whether you’re a seasoned business analyst or just starting your career, this article will help you navigate the certification landscape and make informed decisions about your professional development.
Key Takeaways:
Business analyst certifications are crucial for career advancement in Russia’s growing IT sector.
Top certifications include those from IIBA, BCS, IREB, and PMI.
Certification programs vary in requirements, costs, and difficulty levels.
Certified business analysts in Russia can expect better job opportunities and higher salaries.
Preparation resources are available in both English and Russian languages.
Table of Contents:
Introduction to Business Analyst Certifications in Russia
Top Business Analyst Certifications Available in Russia
Comparison of Certification Programs
Benefits of Obtaining BA Certifications in Russia
Preparing for BA Certifications in Russia
Conclusion: Choosing the Right BA Certification for Your Career in Russia
Introduction to Business Analyst Certifications in Russia
1.1 Importance of certifications for Russian BAs
Business analyst certifications have become increasingly important in Russia’s rapidly growing IT industry. As organizations seek to optimize their processes and leverage data-driven decision-making, the demand for skilled business analysts has surged. Certifications provide a standardized way for professionals to demonstrate their expertise and stay competitive in the job market.
1.2 Overview of the Russian BA job market
The Russian business analysis job market has experienced significant growth in recent years, with opportunities spanning various industries such as finance, telecommunications, and e-commerce. As Russian companies continue to digitize their operations, the need for qualified business analysts who can bridge the gap between business needs and technical solutions has never been greater.
2. Top Business Analyst Certifications Available in Russia
2.1 IIBA certifications (ECBA, CCBA, CBAP)
The International Institute of Business Analysis (IIBA) offers three levels of certifications that are highly regarded in Russia:
Entry Certificate in Business Analysis (ECBA)
Certification of Capability in Business Analysis (CCBA)
Certified Business Analysis Professional (CBAP)
These certifications are recognized globally and provide a comprehensive framework for business analysis skills. Russian professionals can benefit from the IIBA’s extensive body of knowledge and networking opportunities.
2.2 BCS certifications
The Chartered Institute for IT (BCS) offers several certifications relevant to business analysts in Russia:
Foundation Certificate in Business Analysis
Practitioner Certificate in Business Analysis
Advanced International Diploma in Business Analysis
BCS certifications are known for their practical approach and are well-respected in the Russian IT industry.
2.3 IREB certifications
The International Requirements Engineering Board (IREB) provides certifications that focus on requirements engineering, a crucial aspect of business analysis:
Certified Professional for Requirements Engineering (CPRE) — Foundation Level
CPRE — Advanced Level
These certifications are particularly valuable for Russian business analysts working on complex projects with intricate requirements.
2.4 PMI-PBA certification
The Project Management Institute’s Professional in Business Analysis (PMI-PBA) certification is gaining traction in Russia. This certification is ideal for business analysts who work closely with project managers and need a strong understanding of project management principles.
3. Comparison of Certification Programs
3.1 Requirements and eligibility
Each certification program has its own set of requirements:
IIBA ECBA: No experience required, 21 hours of professional development
IIBA CCBA: 3,750 hours of BA work experience, 21 hours of professional development
IIBA CBAP: 7,500 hours of BA work experience, 35 hours of professional development
BCS Foundation: No prerequisites
BCS Practitioner: Foundation certificate or equivalent
IREB CPRE Foundation: No prerequisites
PMI-PBA: 4,500 hours of business analysis experience if you have a bachelor’s degree, or 7,500 hours if you don’t
3.2 Costs and fees
Certification costs vary, but Russian professionals should budget for:
Exam fees (ranging from $200 to $600 USD)
Study materials (approximately $100 to $300 USD)
Training courses (optional, but can cost $1,000 to $3,000 USD)
It’s worth noting that some Russian employers may cover certification costs as part of professional development programs.
3.3 Exam formats and difficulty levels
Exam formats and difficulty levels vary:
IIBA exams: Multiple-choice questions, computer-based
BCS exams: Multiple-choice and scenario-based questions
IREB exams: Multiple-choice questions
PMI-PBA: 200 multiple-choice questions, computer-based
The difficulty level increases from entry-level certifications (like ECBA) to advanced certifications (like CBAP or PMI-PBA).
4. Benefits of Obtaining BA Certifications in Russia
4.1 Career advancement opportunities
Certified business analysts in Russia often enjoy:
Increased job opportunities
Faster career progression
Access to more challenging and rewarding projects
Enhanced credibility with clients and employers
4.2 Salary expectations for certified BAs
While salaries can vary based on location and experience, certified business analysts in Russia can expect:
15–30% higher salaries compared to non-certified peers
Faster salary growth over time
Better negotiating power for raises and promotions
5. Preparing for BA Certifications in Russia
5.1 Training resources and study materials
Russian business analysts can access a variety of preparation resources:
Official certification handbooks and study guides
Online courses and webinars
Practice exams and question banks
Business analysis forums and discussion groups
For comprehensive IIBA certification preparation, Adaptive US offers success-guaranteed courses tailored for professionals in over 90 countries, including Russia. Their expert-led training programs provide in-depth coverage of IIBA’s Business Analysis Body of Knowledge (BABOK) and exam strategies. Learn more about their certification preparation courses at Adaptive US Business Analyst Certifications.
5.2 Russian-language options for certification prep
While many certification materials are in English, Russian business analysts can find:
Translated versions of key business analysis texts
Russian-language study groups and forums
Local training providers offering courses in Russian
6. Conclusion: Choosing the Right BA Certification for Your Career in Russia
Selecting the right business analyst certification in Russia depends on your career goals, experience level, and industry focus. Consider the following factors:
Your current experience and eligibility for different certifications
The recognition of the certification in your target industry or company
The alignment of the certification’s focus with your career aspirations
Your budget and time available for preparation
By carefully evaluating these factors and leveraging the resources available, Russian business analysts can make informed decisions about their certification journey and take significant steps towards advancing their careers in the dynamic Russian IT market.
For more information on business analysis certifications and career development, visit Business Analyst Wiki, Business Analysts Guru, and Business Analysts Online.
FAQs:
Are business analyst certifications recognized in Russia? Yes, internationally recognized certifications from IIBA, BCS, IREB, and PMI are widely accepted and valued in the Russian job market.
Can I take certification exams in Russian? Most certification exams are conducted in English, but some providers offer exam-taking assistance for non-native English speakers.
How long does it take to prepare for a business analyst certification? Preparation time varies depending on the certification level and your experience, but generally ranges from 1–6 months of dedicated study.
Are there any Russia-specific business analyst certifications? While there are no Russia-specific certifications, many international certifications are tailored to meet the needs of the global business analysis community, including professionals in Russia.
How often do I need to recertify? Recertification requirements vary by certification body, but most require recertification every 3–5 years through continuing education or re-examination.
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