#Brand strategy for non-profits

[logostek2024]

Graphic Design for Non-Profit Organizations

Effective visual storytelling makes your mission memorable and relatable. It helps you connect with supporters on a deeper level.

[zankalony]

How to Use Social Media Effectively

Social media is a tool for connection, not for competition.— Gary Vaynerchuk Social media is a powerful tool that can be used to connect with friends, family, and colleagues, share information, and build relationships. However, it can also be a time-sink and a source of stress. If you want to use social media effectively, it’s important to set some goals and create a plan. Set goals for…

[mostlysignssomeportents]

General Mills and cheaply bought "dietitians" co-opted the anti-diet movement

I'm on tour with my new, nationally bestselling novel The Bezzle! Catch me in NEXT THURSDAY (Apr 11) in BOSTON with Randall "XKCD" Munroehttps://cockeyed.com/lessons/viagra/viagra.html, then PROVIDENCE, RI (Apr 12), and beyond!

Steve Bannon isn't wrong: for his brand of nihilistic politics to win, all he has to do is "flood the zone with shit," demoralizing people to the point where they no longer even try to learn the truth.

This is really just a more refined, more potent version of the tactical doubt sown by Big Tobacco about whether smoking caused cancer, a playbook later adopted by the fossil fuel industry to sell climate denial. You know Darrell Huff's 1954 classic How To Lie With Statistics? Huff was a Big Tobacco shill (his next book, which wasn't ever published, was How To Lie With Cancer Statistics). His mission wasn't to help you spot statistical malpractice – an actual thing that is an actual problem that you should actually learn to spot. It was to turn you into a nihilist who didn't believe anything could be known:

https://pluralistic.net/2021/01/04/how-to-truth/#harford

Corporations don't need you to believe that their products are beneficial or even non-harmful. They just need you to believe nothing. If you don't know what's true, then why not just do whatever feels good, man? #YOLO!

These bannonfloods of shit are a favored tactic of strongmen and dictators. Their grip on power doesn't depend on their citizens trusting them – it's enough that they trust no one:

http://jonathanstray.com/networked-propaganda-and-counter-propaganda

Bannonflooding is especially beloved of the food industry. Food is essential, monopolized, and incredibly complicated, and many of the most profitable strategies for growing, processing and preparing food are very bad for the people who eat that food. Rather than sacrificing profits, the food industry floods the zone with shit, making it impossible to know what's true, in hopes that we will just eat whatever they're serving:

https://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.2003460

Now, the "nothing can be known" gambit only works if it's really hard to get at the truth. So it helps that nutrition and diet are very complex subjects, but it helps even more that the nutrition and diet industry are a cesspool of quacks and junk science. This is a "scientific discipline" whose prestigious annual meetings are sponsored (and catered) by McDonald's:

https://www.motherjones.com/environment/2014/05/my-trip-mcdonalds-sponsored-nutritionist-convention/

It's a "science" whose most prominent pitchmen peddle quack nostrums and sue the critics who point out (correctly) that eating foods high in chlorophyll will not "oxygenate your blood" (hint, chlorophyll only makes oxygen in the presence of light, which is notably lacking in your colon):

https://www.badscience.net/2007/02/ms-gillian-mckeith-banned-from-calling-herself-a-doctor/

When the quack-heavy world of nutrition combines with the socially stigmatized world of weight-loss, you get a zone ripe for shitflooding. The majority of Americans are "overweight" (according to a definition that relies on the unscientific idea of BMI) and nearly half of Americans are "obese." These numbers have been climbing steadily since the 1970s, and every diet turns out to be basically bullshit:

https://headgum.com/factually-with-adam-conover/what-does-ozepmic-actually-do-with-dr-dhruv-khullar

Notwithstanding the new blockbuster post-Ozempic drugs, we're been through an unbroken 50-year run of more and more of us being fatter and fatter, even as fat stigma increased. Fat people are treated as weak-willed and fundamentally unhealthy, while the most prominent health-risks of being fat are roundly neglected: the mental health effects of being shamed, and the physical risks of having doctors ignore your health complaints, no matter how serious they sound, and blame them on your weight:

https://maintenancephase.buzzsprout.com/1411126/11968083-glorifying-obesity-and-other-myths-about-fat-people

Fat people and their allies have banded together to address these real, urgent harms. The "body acceptance" movement isn't merely about feeling good in your own skin: it's also about fighting discrimination, demanding medical care (beyond "lose some weight") and warning people away from getting on the diet treadmill, which can lead to dangerous eating disorders and permanent weight gain:

https://www.beacon.org/You-Just-Need-to-Lose-Weight-P1853.aspx

Fat stigma is real. The mental health risks of fat-shaming are real. Eating disorders are real. Discrimination against fat people is real. The fact that these things are real doesn't mean that the food industry can't flood the zone with shit, though. On the contrary: the urgency of these issues, combined with the poor regulation of dietitians, makes the "what should you eat" zone perfect for flooding with endless quantities of highly profitable shit.

Perhaps you've gotten some of this shit on you. Have you found yourself watching a video from a dietitian influencer like Cara Harbstreet, Colleen Christensen or Lauren Smith, promoting "health at any size" with hashtags like #DerailTheShame and #AntiDiet? These were paid campaigns sponsored by General Mills, Pepsi, and other multinational, multibillion-dollar corporations.

Writing for The Examination, Sasha Chavkin, Anjali Tsui, Caitlin Gilbert and Anahad O'Connor describe the way that some of the world's largest and most profitable corporations have hijacked a movement where fat people and their allies fight stigma and shame and used it to peddle the lie that their heavily processed, high-calorie food is good for you:

https://www.theexamination.org/articles/as-obesity-rises-big-food-and-dietitians-push-anti-diet-advice

It's a surreal tale. They describe a speech by Amy Cohn, General Mills’ senior manager for nutrition, to an audience at a dietitian's conference, where Cohn "denounced the media for 'pointing the finger at processed foods' and making consumers feel ashamed of their choices." This is some next-level nihilism: rather than railing against the harmful stigma against fat people, Cohn wants us to fight the stigma against Cocoa Puffs.

This message isn't confined to industry conferences. Dietitians with large Tiktok followings like Cara Harbstreet then carry the message out to the public. In Harbstreet's video promoting Cinnamon Toast Crunch, Cocoa Puffs and Trix, she says, "I will always advocate for fearlessly nourishing meals, including cereal…Because everyone deserves to enjoy food without judgment, especially kids":

https://www.tiktok.com/@streetsmart.rd/video/7298403730989436206

Dietitians, nutritionists and the food industry have always had an uncomfortably close relationship, but the industry's shitflooding kicked into high gear when the FDA proposed rules limiting which foods the industry can promote as "healthy." General Mills, Kelloggs and Post have threatened a First Amendment suit against such a regulation, arguing that they have a free speech right to describe manifestly unhealthy food as "healthy."

The anti-diet movement – again, a legitimate movement aimed at fighting the dangerous junk science behind dieting – has been co-opted by the food industry, who are paying dietitian influencers to say things like "all foods have value" while brandishing packages of Twix and Reese's. In their Examination article, the authors profile people who struggled with their weight, then, after encountering the food industry's paid disinformation, believed that "healthy at any size" meant that it would be unhealthy to avoid highly processed, high calorie food. These people gained large amounts of weight, and found their lives constrained and their health severely compromised.

I've been overweight all my life. I went to my first Weight Watchers meeting when I was 12. I come from a family of overweight people with the chronic illnesses often associated with being fat. This is a subject that's always on my mind. I even wrote a whole novel about the promise and peril of a weight-loss miracle:

https://us.macmillan.com/books/9781429969284/makers

I think the anti-diet movement, and its associated ideas like body acceptance and healthy at every size, are enormously positive developments and hugely important. It's because I value these ideas that I'm so disgusted with Big Food and its cynical decision to flood the zone with shit. It's also why I'm so furious with dietitians and nutritionists for failing to self-regulate and become a real profession, the kind that censures and denounces quacks and shills.

I have complicated feelings about Ozempic and its successors, but even if these prove to be effective and safe in the long term, and even if we rein in the rapacious pharma companies so that they no longer sell a $5 product for $1000, I would still want dietary science to clean up its act:

https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2816824

I'm not a nihilist. I think we can use science to discover truths – about ourselves and our world. I want to know those truths, and I think they can be known. The only people who benefit from convincing you that the truth is unknowable are the people who want to lie to you.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/04/05/corrupt-for-cocoa-puffs/#flood-the-zone-with-shit

[i-am-a-fish]

Here are some of the ways that you can support Palestine

Attend protests:

Here is a link listing several protests. If you do not see a protest that you were planning to attend or if you would like to organize one, you can submit that information into this website. This is not the only website for finding protests, I recommend searching for this on your own, but this was the most prominent website I could find.

Be informed:

Here is an interview with Omar Barghouti, the founder of Palestinian Campaign for the Academic and Cultural Boycott of Israel.

This video contains no gore, has closed captions, and is well organized with a clear call to action. There are many videos and articles that should be watched and read, this is just one example.

Specifically at 29:44, Omar Barghouti explains what you can do as a viewer, though I believe the entire video should be watched.

Boycott:

In the previous video, Omar Barghouti explained that an economic boycott needs to be organized in order to incite change. Targeting your boycotts is an effective strategy that has worked in the past. Here is a website listing every company that is actively supporting Israel during the Palestinian genocide.

This list is regularly updated by the Article's author. Do not harass the customer service employees that are working at these places.

Be strategic and organized, there are many companies on this list. Boycott whatever you are able, and be vocal to these companies on social media, particularly on Twitter if you have an account. These companies care a lot about their reputation, and many of them may relent if called out on a large scale.

Donate:

This is Anera, they are credible non-profit. There are many other organizations, but this one in particular has been around since 1968, and donates 96% of revenue to Palestine, Lebanon, and Jordan.

This is a small list of resources to get started. Do research, be vocal, boycott, and donate if you are financially able to do so.

[joesalw]

i have a feeling that after the fans — Update Swift Brasil has been dealing with the whole situation way better than t4f and taylor — had to do a fundraising for Ana’s funeral, and after her parents went to Fantástico to talk about their struggle, the fans’ opinions have been changing.

non-swifties are talking about taylor’s pr strategy (https://x.com/outrarosa/status/1726607487082844221?s=46&t=jiyE4qMVNI-pjc_rgRrQ7g this thread is in portuguese, but it explains A LOT), and die hard swifties are talking about their disappointment — singing bigger than the whole sky will never be enough.

i have a feeling after the last show in são paulo, if taylor and t4f do nothing to help Ana’s family, taylor will lose a significant amount of popularity here in brazil. and i don’t think she’ll ever get it back, and we all know she depends on this parasocial relationship.

it’s really weird to see something like this, someone prioritizing their brand over the life of someone that just wanted to see them (which, ironically, goes against taylor’s brand of loving her fans more than anything, of being a nice and sweet person, a strong businesswoman). i believe it’s the first time an artist this big loses brazil so fast!

people say she won’t come back, i hope she doesn’t, but i believe — if things continues like this — brazilians won’t want her here. and there you have it, taylor’s downfall starting sooner than we thought.

It’s time all these die heart fans understand that their billionaire queen does not give a fuck about their existence at all, she only cares about her brand and her image and that's it! This parasocial relationship is just a mere marketing tactic from her team to maximize their profit, nothing else.

[sofiaalice]

Can I Start a Soap Packaging Business from Home in Canada?

Starting a soap packaging business from home in Canada is not only feasible but also a potentially lucrative venture. With the rise in the popularity of artisanal and small-batch soaps, the demand for unique, high-quality packaging is growing. If you're considering diving into this industry, here's a comprehensive guide to help you navigate the process.

1. Understanding the Market

Before launching your soap packaging business, it's crucial to research the market. Identify the types of soap products you want to cater to—whether it's handmade artisanal soaps, organic soaps, or luxury bath products. Understand the packaging needs of these different types of soaps and the preferences of your target customers. This will help you tailor your offerings and stand out in a competitive market.

2. Legal and Regulatory Requirements

Starting a home-based business in Canada requires adherence to several legal and regulatory standards. Here are some key steps:

Business Registration: Register your business name with your provincial or territorial government. You may also need to register for a GST/HST number if your revenue exceeds the threshold for small suppliers.

Home-Based Business Regulations: Check local zoning laws and homeowners' association rules to ensure you can legally operate a business from your home.

Health and Safety Compliance: Ensure that your packaging materials comply with Canadian regulations for health and safety. For instance, if you plan to use materials that come into direct contact with soap, ensure they are safe and non-toxic.

3. Setting Up Your Home Workspace

Creating an efficient workspace is crucial for a successful packaging business. Designate a specific area in your home for packaging activities. This space should be clean, organized, and suitable for the tasks you'll perform, such as cutting, folding, and assembling packaging materials.

Invest in essential tools and equipment like cutting machines, label printers, and sealing devices. Ensure your workspace adheres to health and safety standards to prevent contamination and ensure product quality.

4. Sourcing Packaging Materials

The quality of your packaging materials is critical. Source high-quality, eco-friendly materials to appeal to environmentally-conscious customers. Consider various options like biodegradable wrappers, recyclable boxes, and attractive labels. Establish relationships with reliable suppliers to ensure you get the best materials at competitive prices.

5. Developing Your Brand

Branding is key to differentiating your packaging business from competitors. Develop a unique brand identity that reflects the quality and style of your packaging. Create a memorable logo, design eye-catching packaging, and build a cohesive brand image that resonates with your target market.

6. Marketing and Sales

Effective marketing strategies are essential for attracting clients to your packaging business. Leverage digital marketing platforms such as social media, email campaigns, and a professional website to showcase your packaging designs. Participate in local trade shows, craft fairs, and networking events to connect with potential clients in the soap industry.

Offer samples to soap manufacturers and retailers to demonstrate the quality and appeal of your packaging. Building strong relationships with your clients can lead to repeat business and referrals.

7. Financial Management

Proper financial management is crucial for the sustainability of your business. Keep track of all expenses, including materials, equipment, and marketing costs. Set competitive prices for your packaging solutions while ensuring they cover costs and provide a profit margin. Consider using accounting software or hiring a financial advisor to manage your finances effectively.

8. Scaling Your Business

As your business grows, you may consider scaling up operations. This could involve expanding your product line, investing in advanced packaging machinery, or hiring additional staff. Continuously assess market trends and customer feedback to adapt and improve your offerings.

Conclusion

Starting a soap packaging business from home in Canada is a viable and rewarding opportunity for entrepreneurs with a passion for design and a keen eye for detail. By understanding the market, adhering to regulations, and focusing on quality and branding, you can build a successful business that meets the needs of soap makers and appeals to consumers. With careful planning and strategic execution, your home-based packaging business can thrive in the dynamic Canadian market.

[webpulse1]

DIGITAL MARKETING-WEB PULSE

Digital marketing is a broad field encompassing various strategies and tools used to promote products, services, or brands online. It leverages digital channels and technologies to reach and engage with target audiences. Here’s a breakdown of some key components:

Search Engine Optimization (SEO): Enhancing website content and structure to rank higher in search engine results pages (SERPs), thereby increasing organic (non-paid) traffic.

Content Marketing: Creating and distributing valuable content (such as blog posts, videos, infographics) to attract and engage a target audience, ultimately driving profitable customer action.

Social Media Marketing: Utilizing platforms like Facebook, Instagram, Twitter, LinkedIn, and others to connect with audiences, build brand awareness, and drive traffic.

Email Marketing: Sending targeted emails to nurture leads, engage existing customers, and drive conversions. This can include newsletters, promotional offers, and personalized content.

Pay-Per-Click (PPC) Advertising: Running paid ads on platforms like Google Ads or social media channels, where advertisers pay each time their ad is clicked. This can drive targeted traffic and generate leads quickly.

Affiliate Marketing: Partnering with other businesses or individuals (affiliates) who promote your products or services in exchange for a commission on sales or leads they generate.

Influencer Marketing: Collaborating with influential individuals or creators in your industry to promote your brand or products to their followers.

Analytics and Data Analysis: Using tools like Google Analytics to track and analyze digital marketing efforts, measure performance, and make data-driven decisions.

Online Public Relations (PR): Managing your brand’s online reputation and building relationships with digital media and influencers to gain positive coverage and enhance credibility.

Mobile Marketing: Reaching audiences through mobile devices via mobile apps, SMS, push notifications, and mobile-optimized websites.

Each component works together to create a cohesive strategy that helps businesses achieve their marketing goals, whether that’s increasing brand awareness, generating leads, or driving sales.

[countyfairbrands]

County Fair Potatoes, Inc. - Revolutionizing the Potato Industry

Welcome to County Fair Potatoes, Inc., a start-up featuring the unique combination of a multi-generational Idaho potato farmer, real estate, development, and potato processing experts, with the goal of capitalizing on the strong demand for French fries and frozen potato products in the U.S. and abroad. CFP will occupy 74,000 square feet in a new 280,000-square-foot facility that will be constructed by Fall 2025. This deal is unique because of vertical integration (food processing, lease income, cold storage services, etc.); the idea of adding various types of income into the financial model, thus increasing the value of the company, real estate footprint, and mitigating the risk of failure.

Why County Fair Potatoes?

Rapid Growth: The demand for French Fries is skyrocketing both in the US and internationally. Industry experts highlight that current production levels are not meeting this increasing demand.

Vertical Integration: Our company encompasses food manufacturing, sales, transportation, and facilities management. This approach minimizes costs, enhances efficiency, reduces food waste, and maximizes profitability.

Global Reach: By implementing a unique online B2B e-commerce strategy, we enable customers worldwide to sell genuine Idaho-certified potato products at reduced costs, with white-label capacity.

Eco-Friendly Products: Our potatoes are organic, non-GMO, low in salt, sugar, and preservatives, and incredibly tasty!

Investor Benefits

High Returns: Enjoy an impressive IRR of 167.7% and a real estate exit multiple of 2.5X.

Join Us: Interested in becoming an owner? Visit our crowdfunding site for more information: https://www.invown.com/app/pitch/cfp

Join us in transforming the potato industry and bringing the best Idaho potatoes to tables around the world!

Don't forget to like, comment, and subscribe for more updates on County Fair Brands!

www.countyfairbrands.com

https://www.invown.com/app/pitch/cfp

[darkangel1791]

GLOBAL RETAIL // JUNE 4, 2024

Queer influencers are feeling the Pride marketing squeeze

By Allison Smith

https://www.modernretail.co/marketing/queer-influencers-are-feeling-the-pride-marketing-squeeze/

For many queer influencers like Alysse Dalessandro, Pride is the biggest month of the year for brand sponsorships. Throughout the month of June, Dalessandro — a plus-size fashion and lifestyle blogger — posts videos on TikTok or Instagram featuring sponsored products that cater to her LGBTQ+ followers. 

In 2022 alone, Dalessandro worked with 35 different brands, and one-third of her annual income came from Pride sponsorships. 

But this year, those figures are looking a lot smaller, and Dalessandro says it’s because brands’ appetites for Pride marketing have weakened amid widespread pressure from anti-LGBTQ+ conservatives. 

“This year’s Pride will just be a regular month,” said Dalessandro in an interview. “Whereas I used to make one-third of my yearly income, I would say I’ll make one-twelfth of my income this year.”

The pullback comes just after Target announced earlier this month that it would be scaling back its Pride Month offerings. The retailer said its Pride products would only be available in about half of its nearly 2,000 stores in the U.S. and online, and it would no longer sell LGBTQIA-themed merchandise for children.

Protests against brands with Pride Month products and marketing campaigns reached a fever pitch last year. Target reported “gut-wrenching” attacks of violence in its stores against employees, prompting the retailer to pull some of its LGBTQIA-themed merchandise. Target’s earnings took a hit, which the retailer partially attributed to the controversy.

Meanwhile, Anheuser-Busch’s Bud Light faced boycotts last year after the brand worked with transgender influencer Dylan Mulvaney for a marketing promotion. The boycott was so severe that sales plunged, and Bud Light was dethroned as America’s best-selling beer by Mexican lager Modelo Especial.

While some say the protests have cast a pall across corporate America that is still being felt this Pride Month, others say brands are continuing to celebrate Pride with merchandise and promotions – but it’s being done more quietly and in moderation now. 

A majority of corporate executives and Fortune 500 leaders reported to Gravity Research that they are not planning changes to their Pride strategy for 2024. Thirteen percent were unsure, and only 9% said they were definitely planning changes.

Indeed, grocery store giant — and Target’s biggest rival — Walmart has plunged ahead with its LGBTQIA-themed merchandise for Pride this year. 

Still, Dalessandro isn’t alone in reporting a slowdown.

Matt Skallerud, president of Pink Media, expects more brands will sit on the sidelines this Pride as companies try to navigate an increasingly fraught socio-political landscape. 

“Typically, we have several Pride projects in the works that we would have had ready for a June 1 launch. But this year, there’s nothing. Zero,” said Skallerud. “When I talk to others in the industry, whether they’re smaller LGBT media companies or other marketing firms, they say they’re all suffering the same thing.”

In the U.K., a similar chilling effect is also being felt, according to Chris Dunne, co-CEO at Outvertising, a non-profit that helps marketers connect with LGBTQ+ audiences. 

Although Pride Month is officially underway as of June 1, “you’d be excused for not knowing that by walking the streets or walking through the mall, or any of the touch points where you usually see retail support for Pride,” said Dunne. “It’s suspiciously quiet, and I think all the indicators are that it will be a quieter Pride month from a commercial and brand point of view.”

Yet, total marketing budgets in the U.K. reached their highest levels in almost a decade in the fourth quarter of 2023, according to a report. In the U.S., ad spend is similarly resilient. Three major ad forecasters have predicted improved U.S. media spend totals for 2024, Digiday previously reported. Retail is especially robust, with a 9% uptick in spend expected, according to IPG’s Magna unit. 

Brands, however, risk missing out on crucial dollars if these healthy budgets aren’t directed toward LGBTQ+ communities. Queer-identifying Americans represent $1.4 trillion in U.S. spending power, according to investment advisor LGBT Capital. 

“With one in five Gen Z identifying as LGBTQ, companies are really recognizing that it’s more important to have a relationship with this consumer segment than to perhaps respond to a vocal percentage of the population that’s actually quite small,” said Matt Tumminello, founder and president of Target 10, an agency that specialize in LGBTQ+ consumers. 

Moreover, many consumers support a swath of LGBTQ+ issues. For example, an Outvertising report found that 60% of queer-identifying people and 41% of non-LGBTQ+ people in the U.K. believe that brands should express their views on political and social issues. Meanwhile, 74% of Americans are neutral or positively impacted by knowing a company offers Pride merchandise, according to GLAAD, which advocates for positive portrayal of LGBTQ+ people in media and culture.

Despite this, marketers’ investment in the LGBTQ+ community is minuscule at only 2.5% of all advertising spend, according to ANA’s Alliance for Inclusive and Multicultural Marketing.

“We know that there’s a fringe minority that is very loud, so brands’ messaging and tone has been modified because marketers don’t want to get caught in the middle,” said Carlos Santiago, co-founder of ANA AIMM. 

According to Meghan Bartley, senior director of agencies, brand and engagement at GLAAD, brands aren’t pulling back so much as they’re retooling how they engage with the LGBTQ+ community. 

“Brands are reconsidering how they show up for our community. That may look like a change to a Pride campaign rather than the complete removal of a Pride campaign,” said Bartley. For example, she said brands are increasingly looking at how to invest in queer-identifying communities all year round as opposed to just Pride month. That can translate to fewer rainbow logos on LinkedIn, to appear less opportunistic, and investing more in LGBTQ+ causes rather than merchandising, she said. 

Bartley cited iHeartMedia and Procter & Gamble’s fifth-annual “Can’t Cancel Pride,” an event celebrating the LGBTQ+ community, as an example of how brands are supporting the community in ways other than merchandising.

When Target said it would be selling less Pride merchandise this year, the retailer touted its year-round investments in the LGBTQ+ community, including donations to organizations such as Human Rights Campaign and Family Equality. Target also said it would participate in local Pride events across the nation and that it would continue to spotlight LGBTQ-owned brands throughout the year.

“There are some brands that are doing the work behind the scenes because they’re aware of a growing backlash,” said Outvertising’s Dunne. “But I don’t think that’s the majority. I think that’s the slim minority.”

Bob Witeck, a consultant who helps companies such as Walmart develop their LGBTQ-friendly policies, also hasn’t seen a pullback from his clients. In fact, he said some were doubling down on Pride Month in light of last year’s backlash. 

“In all of my conversations with the clients I work with, they have not shrunk at all,” said Witeck. “In fact, the conversations internally are more like, ‘We feel a deeper need to amplify what we say.’”

[damiankoh]

Finance 101 for marketers

In the world of business, it is common for specialized departments to operate in their silos. One notable example is the marketing team, which often focuses on brand building, creative and customer engagement, sometimes at the expense of a deeper understanding of the broader business and commercial workings of the company. This gap can lead to misaligned strategies and lost opportunities.

These are some of the common terms that I have come across over the past decade that every marketer should have a basic understanding.

GMV (Gross Merchandise Volume): This is the total sales value of merchandise sold through a particular marketplace over a specific time period. It measures the size of a marketplace or business, but not the company's actual revenue since it doesn't account for discounts, returns, etc.

Revenue: This is the total amount of income generated by the sale of goods or services related to the company's primary operations.

COGS (Cost of Goods Sold): This refers to the direct costs attributable to the production of the goods sold. This amount includes the cost of the materials and labor directly used to create the product.

Gross Margin: A financial metric indicating the financial health of a company. It's calculated as the revenue minus the cost of goods sold (COGS), divided by the revenue. This percentage shows how much the company retains on each dollar of sales to cover its other costs.

Operating Income: This is the profit realized from a business's core operations. It is calculated by subtracting operating expenses (like wages, depreciation, and cost of goods sold) from the company’s gross income.

Ordinary Income: This typically refers to income earned from regular business operations, excluding extraordinary income which might come from non-recurring events like asset sales or investments.

Net Profit: Also known as net income or net earnings, it's the amount of income that remains after all operating expenses, taxes, interest, and preferred stock dividends have been deducted from a company's total revenue.

PPWF (Price Pocket Waterfall): This term is used to describe the breakdown of the list price of a product or service down to the net price, showing all the factors that contribute to the price erosion. The "waterfall" metaphorically illustrates how the price "falls" or reduces step by step due to various deductions like discounts, rebates, allowances, and other incentives given to customers. This analysis is important for businesses to understand their actual pricing dynamics and profitability. It helps in identifying opportunities for price optimization and controlling unnecessary discounts or allowances that erode the final price received by the company.

Net Present Value (NPV): A method used in capital budgeting and investment planning to evaluate the profitability of an investment or project. It represents the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Internal Rate of Return (IRR): A metric used in financial analysis to estimate the profitability of potential investments. It's the discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero.

CONQ (Cost of Non-Quality): This is the cost incurred due to providing poor quality products or services. It includes rework, returns, complaints, and lost sales due to a damaged reputation.

A&P (Advertising and Promotion): These are expenses related to the marketing and promotion of a company's products or services. It's a subset of the broader marketing expenses a company incurs.

Return on Investment (ROI): In simple terms, ROI measures the profitability of an investment. For marketing teams, this means understanding how campaigns contribute to the company's bottom line, beyond just tracking engagement metrics.

Return on Ad Spend (ROAS): ROAS specifically measures the efficiency of an advertising campaign. It assesses how much revenue is generated for every dollar spent on advertising. It's similar to ROI but focused solely on ad spend and the revenue directly generated from those ads. ROAS is exclusively used in the context of advertising and marketing. It helps businesses determine which advertising campaigns are most effective.

Customer Lifetime Value (CLV): This predicts the net profit attributed to the entire future relationship with a customer. Effective marketing strategies should aim at not only acquiring new customers but also retaining existing ones, thus maximizing CLV.

G&A (General and Administrative Expenses): These are the overhead costs associated with the day-to-day operations of a business. They include rent, utilities, insurance, management salaries, and other non-production-related costs.

[centsfixr]

Maximize Your Earnings: A Guide to Selling Your Photos on Shutterstock

Are you a photographer, videographer, or illustrator aiming to monetize your creative skills? Shutterstock offers a platform to sell your work to a global audience. This guide will provide you with strategic insights to enhance your Shutterstock portfolio and maximize your earnings. From selecting standout content to understanding the intricacies of the platform's earnings structure, we'll cover essential tips to help you succeed as a Shutterstock contributor.

Key Takeaways

Effective keyword optimization is crucial for improving the visibility and discoverability of your content on Shutterstock.

Diversifying your portfolio with a range of high-quality images, videos, and illustrations can attract a broader audience and increase sales.

Promoting your Shutterstock portfolio through social media and networking with other creators can significantly enhance your content's reach.

Understanding Shutterstock's royalty tiers and payment system is essential for strategizing your content submissions and maximizing earnings.

Consistency in uploading new, relevant content and adapting to market trends and feedback are key factors in building a successful and profitable Shutterstock portfolio.

Crafting a Winning Portfolio

Selecting Your Best Work

When embarking on the journey to sell your photos on Shutterstock, the first step is to select the images that truly stand out. Your portfolio is your storefront; it should showcase not only your technical skill but also your unique perspective and creativity. To ensure you're making the right choices, consider the following:

The visual impact of the image

The technical quality, including focus and exposure

The commercial viability of the subject matter

Remember, your chosen images are a reflection of your brand. They should resonate with your target audience and meet the needs of the Shutterstock marketplace.

It's essential to be critical and selective. Not every photo you take will be suitable for stock photography. Aim to curate a collection that highlights your strengths and caters to the trends and demands of the market. By doing so, you'll set the foundation for a portfolio that not only captures attention but also maximizes your earnings potential.

Understanding the Shutterstock Marketplace

To thrive as a Shutterstock contributor, it's essential to grasp the intricacies of the Shutterstock marketplace. Selling Photos Online is not just about capturing stunning images; it's about understanding what buyers are looking for. The Shutterstock Contributor Guide is your roadmap to navigating this dynamic market. Stock Photography Tips often emphasize the need to research and comprehend what themes and subjects sell best.

Shutterstock Success Tips include studying the most downloaded images and identifying gaps in the collection.

Stock Image Selling Strategies involve analyzing market trends and customer feedback.

Shutterstock Portfolio Optimization means curating your portfolio to meet the high-demand stock photos.

The Shutterstock Upload Guide provides valuable insights into the types of content that are more likely to be licensed. Making Money Stock Photography is a blend of artistry and market savvy. As you delve into Professional Photography Shutterstock, remember that adhering to Shutterstock Image Quality Standards is non-negotiable. Quality is the cornerstone of every successful Shutterstock portfolio.

By aligning your creative output with the needs of the marketplace, you position yourself for greater visibility and potential earnings. Stay informed, stay adaptable, and let your creativity flourish within the framework of market demands.

Maintaining a Diverse Collection

To truly flourish on Shutterstock, diversification is your ally. By showcasing a wide array of subjects, styles, and categories, you not only broaden your reach but also enhance your resilience against market fluctuations. A diverse portfolio ensures that you have something to offer to various customer segments, from advertising agencies to bloggers.

Consider the following to enrich your collection:

Experiment with different genres and trends

Incorporate seasonal and topical content

Balance evergreen subjects with niche-specific images

Remember, variety can be the spice of life and the key to a successful portfolio. It's not just about quantity; it's about curating a collection that speaks to a multitude of needs and preferences.

As the Shutterstock marketplace evolves, so should your portfolio. Keep an eye on emerging trends and be ready to adapt. This proactive approach will not only keep your portfolio fresh but also signal to potential buyers that you are a dynamic and attentive creator.

Mastering the Art of Keyword Optimization

The Importance of Relevant Keywords

In the realm of Shutterstock, the right keywords are your beacon, guiding potential buyers to your work amidst a sea of imagery. Selecting relevant keywords is not just about matching search terms; it's about understanding the intent and context behind those searches. Your choice of keywords should reflect the subject matter, emotion, and even the potential uses of your photos.

Consider the following steps to enhance your keyword strategy:

Research keywords using tools like Semrush, Alura, or eRank.

Incorporate descriptive tags, color labels, and orientation details.

Regularly analyze trends to ensure your keywords remain effective.

By meticulously tagging each photo with well-researched keywords, you not only increase its visibility but also its chances of being the exact match for a customer's needs. Remember, specificity is your ally in the vast digital marketplace of Shutterstock.

It's crucial to keep your keywords focused and relevant. While it may be tempting to include a plethora of tags, quality trumps quantity. A well-optimized image with a handful of precise keywords can perform better than one with a scattergun approach to tagging. Stay informed, stay relevant, and watch as your photos find their audience with ease.

Tools and Techniques for Effective Tagging

To excel on Shutterstock, mastering the art of keyword optimization is crucial. Shutterstock Keywording Tips suggest that you should exploit every feature available for describing your photo. This includes not only tags but also descriptors like color labels, orientation, and location. By meticulously tagging each image, you enhance its visibility, thereby increasing the likelihood of a sale.

Consider the following list to ensure your tags are as effective as possible:

Utilize keyword research tools such as Semrush, Alura, or eRank to identify high-impact keywords.

Incorporate up to 13 tags to improve your search ranking on Shutterstock.

Regularly update your tags to reflect trending topics and search terms.

Remember, your goal is to make your content easily discoverable. Effective tagging leads to better searchability, which in turn can lead to more sales. Keep your tags relevant and updated to mirror the ever-changing market demands.

Finally, don't overlook the power of external marketing strategies. Utilize social media, email marketing, and SEO on your personal website to drive additional traffic to your Shutterstock portfolio. By combining these tools and techniques with consistent performance monitoring, you can fine-tune your approach and stay ahead in the competitive world of online photo sales.

Analyzing Trends to Stay Ahead

In the dynamic world of stock photography, keeping your finger on the pulse of market trends is not just beneficial; it's essential. By analyzing what subjects and styles are gaining traction, you can adapt your portfolio to meet the evolving demands of buyers. This proactive approach ensures your offerings remain fresh and relevant, increasing your chances of sales.

To truly excel, you must not only follow trends but also anticipate them. This foresight can give you a competitive edge, allowing you to create and upload content just as the demand begins to surge.

Understanding the ebb and flow of consumer interest can seem daunting, but it's a skill that can be honed with practice and the right tools. Here's a simple strategy to get started:

Regularly visit Shutterstock's blog and insights sections.

Monitor social media and online forums for emerging visual themes.

Analyze your own sales data to discern patterns.

Keep an eye on global events that may influence visual content needs.

By integrating trend analysis into your routine, you'll not only stay ahead of the curve but also position yourself as a go-to source for buyers seeking the latest in visual content.

Strategies for Promoting Your Shutterstock Content

Leveraging Social Media for Visibility

In the digital age, your presence on social media is as crucial as the quality of your photographs. Harness the power of platforms like Instagram, Facebook, and Pinterest to showcase your work and connect with a global audience. These visual-centric platforms are perfect for photographers looking to expand their reach.

Create engaging content that goes beyond your photographs. Share behind-the-scenes glimpses, short videos of your creative process, and interact with your audience to build a loyal following.

Schedule regular posts and interactions. Even dedicating less than an hour a day to social media can significantly impact your visibility and sales.

Consistency is key. A steady stream of content keeps your audience engaged and helps cement your brand in their minds.

Remember, social media is not just a showcase but a community. Engage with other creators, participate in relevant conversations, and watch your online presence bolster your Shutterstock earnings.

Networking with Other Creators

In the realm of Shutterstock, your network is your net worth. By connecting with other creators, you open doors to collaborative opportunities, cross-promotion, and invaluable insights into what sells. Foster relationships that are mutually beneficial, where you can share tips, provide constructive criticism, and support each other's growth.

Attend Shutterstock-sponsored events to meet peers.

Join online forums and social media groups dedicated to photography and stock imagery.

Collaborate on projects to diversify your portfolio and reach.

Embrace the spirit of community over competition. Your fellow creators are not just competitors; they are potential partners who can offer different perspectives and help you refine your craft.

Remember, the connections you make can lead to a broader audience for your work, and in turn, maximize your earnings. Keep your interactions professional, respectful, and focused on building a network that enriches your Shutterstock experience.

Engaging with the Shutterstock Community

The Shutterstock community is a vibrant ecosystem where creators, like yourself, can flourish by sharing insights and experiences. Engagement within this community is not just about receiving; it's about contributing. Offer constructive criticism, praise the work of peers, and absorb the wealth of knowledge that comes from a collective of diverse creators.

Participate in forums and discussions to stay informed and connected.

Seek feedback on your work to understand how it resonates with others.

Share your own experiences and tips to help newcomers.

By nurturing relationships and fostering a supportive environment, you not only enhance your reputation but also open doors to collaborative opportunities that can lead to greater exposure and increased earnings.

Remember, the relationships you build today could be the catalyst for tomorrow's success. Stay active, be generous with your knowledge, and watch as your efforts help to elevate not just your own portfolio, but the entire Shutterstock community.

Understanding Shutterstock's Earnings Structure

Decoding Royalty Tiers and Rates

Understanding Shutterstock's royalty tiers and rates is crucial to maximizing your earnings. The more your content is downloaded, the higher your earnings potential. Shutterstock's payment structure is designed to reward frequent contributors with increased royalty rates.

Level 1: Fewer than 100 downloads

Level 2: 100 to 249 downloads

Level 3: 250 to 499 downloads

Level 4: 500 to 999 downloads

Level 5: 1,000+ downloads

Each level corresponds to a higher percentage of royalties earned per download. As you climb the tiers, your hard work pays off with a more substantial share of the profits.

Your goal should be to consistently produce and upload high-quality content that resonates with buyers. This not only helps you ascend through the royalty tiers but also establishes your reputation as a reliable and skilled contributor.

Remember, the key to success on Shutterstock is not just the quantity of your uploads, but the quality and relevance of your images. By focusing on these aspects, you can ensure a steady growth in your earnings and a solid presence in the marketplace.

Maximizing Your Earnings Through Volume

To truly maximize earnings on Shutterstock, consider the power of volume. The more high-quality images you have in your portfolio, the greater your chances of making a sale. Each image becomes an opportunity to catch a buyer's eye and increase Shutterstock sales. Focus on building a substantial, varied portfolio that keeps buyers returning for more.

Regularly analyze your sales data to identify what sells best.

Continuously add new content to keep your portfolio fresh and engaging.

Aim for a balance between quantity and quality to maintain credibility.

By consistently contributing to your Shutterstock portfolio, you not only enhance your visibility but also leverage the cumulative effect of having a larger body of work available for purchase. This approach can significantly boost your income over time.

Remember, to maximize earnings Shutterstock contributors must not only produce captivating images but also ensure they are seen by as many potential buyers as possible. Embrace the challenge, and watch your efforts translate into tangible financial rewards.

Exploring Additional Revenue Streams

Beyond the traditional earnings from your uploaded content, Shutterstock offers avenues for passive income that can significantly boost your overall revenue. By exploring these additional streams, you can transform your photography monetization strategy and ensure a more stable financial future.

Earn Money Shutterstock: Tap into the potential of digital downloads and direct sales through your own website, leveraging tools like Easy Digital Downloads to sell your work without intermediaries.

Shutterstock Passive Income: Consider the benefits of a subscription model, where loyal customers can access your portfolio for a recurring fee, enhancing your Shutterstock contributor earnings.

Shutterstock Earnings Boost: Keep an eye on emerging trends such as voice shopping, which may influence customer behavior and open up new markets for your content.

By diversifying your content and staying adaptable to market changes, you can create a robust strategy for Shutterstock revenue tips that goes beyond single-image sales.

Remember, the key to unlocking these additional revenue streams is to stay informed and proactive. Whether it's through expanding your reach with a subscription service or capitalizing on new shopping technologies, each step you take can lead to a significant Shutterstock earnings boost. Embrace these Shutterstock revenue tips, and watch as your Shutterstock contributor earnings grow.

Consistency and Quality: The Pillars of Success

The Role of Consistent Uploads in Building Your Brand

In the realm of Shutterstock, your brand is not merely a reflection of your artistic prowess; it is also a testament to your commitment to growth and presence in the marketplace. Consistent uploads are the heartbeat of your brand's visibility, ensuring that your portfolio remains fresh and relevant. By regularly introducing new content, you not only cater to the evolving demands of clients but also enhance your chances of being discovered by a wider audience.

Regular uploads signal to potential buyers that you are an active and dedicated contributor.

A steady stream of content can improve your search ranking within Shutterstock, leading to increased exposure.

Consistency aids in building a loyal following, as clients come to anticipate and seek out your latest work.

Embrace the rhythm of regular uploads as a strategic move to fortify your brand. It is a powerful tool that can transform your portfolio from a static collection to a dynamic showcase that captivates and retains client interest.

Remember, the journey to recognition on Shutterstock is a marathon, not a sprint. Patience and persistence, coupled with a keen eye for quality and relevance, are your allies in this endeavor. Let each upload be a step towards establishing a distinguished and profitable brand.

Adhering to Quality Standards

In the realm of Shutterstock, your commitment to quality is not just about meeting standards—it's about exceeding them. Ensure every image reflects your dedication to excellence, from resolution to the absence of defects. This is not merely a suggestion; it is your pathway to standing out in a sea of content.

High-resolution images with impeccable composition, lighting, and focus are not just preferred—they are expected. Here's a quick checklist to guide you:

High resolution and defect-free

Strong composition and lighting

Sharp focus and appealing subject matter

Adherence to technical specifications is equally vital. Your content must align with Shutterstock's file format, size, and color profile requirements. This ensures compatibility with the platform and accessibility for customers.

By consistently delivering high-quality content, you not only build a reputable portfolio but also foster trust with your audience, paving the way for repeat sales and a loyal following.

Evolving with Market Demands and Feedback

In the dynamic landscape of Shutterstock, your ability to adapt to market demands and customer feedback is paramount. Regularly review your sales data and customer insights to discern what resonates with your audience. This practice not only refines your current offerings but also guides the development of future work.

Your portfolio is a living entity, ever-evolving with the trends and tastes of the marketplace. Embrace this fluidity by being open to change and innovation.

Consider these steps to stay aligned with market evolution:

Monitor industry trends and integrate them into your work.

Act on customer feedback to enhance your portfolio's appeal.

Experiment with new styles and subjects to keep your collection fresh.

By maintaining this cycle of observation, reflection, and action, you ensure that your portfolio remains relevant and competitive. Remember, the market will always shift, but your willingness to evolve with it can set you apart as a Shutterstock contributor.

At the heart of every successful venture lies the unwavering commitment to consistency and quality. These pillars not only elevate your work but also ensure that it stands out in a competitive marketplace. Embrace the opportunity to showcase your creativity and join a thriving global community dedicated to excellence. Don't let your talents go unnoticed; visit our website to learn how you can contribute to Shutterstock and start earning today. Together, we can turn your passion into profit.

Conclusion

Embarking on the journey as a Shutterstock contributor is an exciting venture that can lead to a fulfilling and profitable career. By harnessing the power of keyword optimization, diversifying your content, and staying consistent, you can significantly enhance your portfolio's visibility and appeal. Remember, success on Shutterstock is not just about the quality of your work, but also about understanding the platform's nuances, from SEO to royalty structures. Keep analyzing trends, promoting your portfolio, and engaging with the community to stay ahead. Whether you're a photographer, videographer, or illustrator, the potential to earn and grow is immense. So, take these tips, apply them with passion and perseverance, and watch as your creative endeavors turn into a rewarding source of income.

Frequently Asked Questions

How can I maximize my earnings as a Shutterstock contributor?

To maximize your earnings on Shutterstock, focus on crafting a high-quality and diverse portfolio, optimize your content with relevant keywords, consistently upload new work, engage with the community, and promote your portfolio through various channels like social media.

What is the importance of keyword optimization on Shutterstock?

Keyword optimization is crucial for improving the discoverability of your content on Shutterstock. By including relevant and descriptive tags, your images are more likely to show up in search results, attracting potential buyers.

How does Shutterstock's earnings structure work?

Shutterstock's earnings are based on a tiered commission system, where the percentage you earn per image download increases with the number of licenses you sell each year. Rates vary from 15% to 40% depending on your annual sales volume.

Is there a demand for video content on Shutterstock?

Yes, there is a growing demand for high-quality video content on Shutterstock, including cinematic footage, animation, and motion graphics, offering lucrative opportunities for contributors.

What strategies can I use to promote my Shutterstock portfolio?

To promote your Shutterstock portfolio, share your work on social media, collaborate with other creators, participate in Shutterstock's community, and engage in online forums and groups related to photography and stock content.

Can I earn money from photography outside of selling photos on Shutterstock?

Absolutely, selling photos online is just one way to earn money from photography. You can also consider selling travel photos, engaging in pet photography, or offering freelance photography services to diversify your income streams.

[themarketingmaestro]

Understanding Marketing Strategy : A Quick Intro.

Marketing, in simple words - It's the Art of satisfying the needs of customer. Any business with a successful marketing strategy seems to have established a brand identity. A good strategy is said to be the one which is well-analyzed and well-established.

First Element : Well-Analyzed.

Scrutinizing pros and cons of different marketing decisions involves a deeper analysis. For example, you are creating a strategy for a niche customer category, let's say pet owners. You are a brand which sells food products for pets. The first thing you would do is to analyze the number of pet owners in your targeted area, then you would see the type of pet breeds that each owners has and then you would categorize the customers as cat owners, dog owners etc.

The word 'categorization' in marketing terms is known as customer 'segmentation'. Once you have segmented the market, you would choose the market which can give you a high profitability or the one which has high demand. After that you have would have to conduct an extra deeper research on the product, see what all ingredients are non-allergic to pets and various aspects related to it.

This is how a strategy is said to be well analyzed.

You can also consider SWOT, EBT-EPS and other analysis as an measure to plan your strategy, https://blog.hubspot.com/sales/strategic-planning-models

Second Element : Well-Established

The first and foremost aspect you have to consider is that your marketing strategy aligns with the vision and mission of the company. Strategies are formed to achieve the overall objectives of an organization.

Simply selecting a brand name or a slogan for a product, must be created with keeping the overall vision and mission in mind. Successful marketing strategies are those which positions the company in the mind of customers.

Vision focuses on WHO - for whom is the value provided.

Mission focuses on WHAT - what is to be achieved

Strategy focuses on HOW - How will the vision and mission can be achieved.

If these three aspects are well defined in your marketing strategy, then you could say your strategy is well-established. There are millions of Brands around the world, yet the one who are successful are those who have positioned the brand in the mind of the customers.

Well Begun is Half Done!

Madhu T

[onlinemarketingjuice]

Unlocking Exponential Growth: Mastering Compounding Advantage in SMBs with Proven Strategies

In the dynamic world of small and medium-sized businesses (SMBs), compounding advantage is a key driver for sustainable growth. This blog will explore how SMBs can leverage this powerful strategy for scalable success, illuminated by real-life examples.

Understanding Compounding Advantage in Business

Compounding advantage (Econ term) is akin to a snowball effect in business, where initial gains are built upon, leading to exponentially greater growth over time. For SMBs, this means transforming initial successes into a positive, self-reinforcing cycle of progress.

Key Areas for Compounding Growth in SMBs

1. Customer Loyalty: Prioritizing customer satisfaction is critical. A study by Bain & Company revealed that a 5% increase in customer retention can increase profits by 25% to 95%.

2. Brand Reputation: Consistent quality and service enhance brand reputation, organically growing the business.

3. Technology and Automation: Technology investments can lead to compounding efficiencies over time, which is crucial for scalable growth.

Real-Life Success Stories

1. Retail Example: Barnes & Noble saw success with their subscription-based loyalty program, offering exclusive discounts and free shipping. This created a significant customer retention effect.

2. E-commerce Example: Amazon Prime demonstrates the power of a well-crafted subscription-based loyalty program. Prime members spend significantly more annually than non-Prime customers, highlighting the program’s effectiveness in customer retention and spending.

3. Digital Engagement Example: TheCHIVE, a photo entertainment website, used gamification to enhance customer engagement. Their approach contributed significantly to their annual revenue and site visits.

4. Fashion E-commerce Example: Lively implemented a loyalty program that increased customer lifetime value and average spend, showcasing the benefits of engaging loyalty strategies.

5. Consulting Services Example: CRM software’s (Salesforce, HubSpot, Zoho, etc.) impact on SMBs is notable. Companies utilizing CRM have seen a reduction in sales cycles by 8-14%, emphasizing the importance of technology in customer relationship management.

A Step-by-Step Guide to Compounding Your Business Growth

Identify Growth Areas: Pinpoint aspects of your business ripe for compounding growth.

Measure and Track: Regularly monitor and track progress using metrics and analytics.

Maintain Consistency: Regular reviews and adjustments are key to maintaining compounding growth.

Overcoming Challenges

Challenges like budget constraints and resistance to change are common. Overcoming these requires a strategic focus on long-term benefits.

Path to Exponential Growth

Compounding advantage is a vital tool for SMBs. By focusing on customer satisfaction, technology, and brand reputation, businesses can set themselves on a trajectory of exponential growth.

[angelincris]

Exploring the Power of Digital Marketing: Fundamental Concepts, Strategies, and Who Benefits

What is digital marketing?

Digital marketing is the powerful approach that allows businesses to engage with their audience through the internet. In today’s fast-paced world, it’s essential to grasp the basics of digital marketing, craft a sound strategy, and identify its relevance. Let’s explore the essence of digital marketing, the foundational principles, the significance of a well-crafted strategy, and the wide spectrum of entities that can harness the benefits of digital marketing services.

The Basics of Digital Marketing

Website: A well-designed website serves as your digital hub, equivalent to a virtual storefront. It’s crucial to make it user-friendly and informative.

Content Marketing: Creating valuable and relevant content, which includes blogs and videos, attracts and engages your target audience.

Social Media: Platforms like Facebook, Instagram, and Twitter enable audience connection, community building, and content distribution.

Email Marketing: Personalized emails to subscribers are highly effective for nurturing leads and keeping the audience informed.

Search Engine Optimization (SEO): Optimizing content and websites for search engines enhances visibility in relevant search results.

Paid Advertising: Utilizing platforms such as Google Ads and Facebook Ads extends your reach through paid promotional content.

Analytics: Tools like Google Analytics empower you to track online performance, facilitating data-driven decision-making.

Who needs digital marketing services?

A digital marketing strategy serves as a roadmap for your digital marketing efforts, outlining your objectives, target audience, and the methods for achieving these objectives. It helps maintain focus and optimize the allocation of resources. A well-crafted strategy should align with your audience, platform selection, content creation, and metrics for assessing progress.

Who Benefits from Digital Marketing Services?

Digital marketing’s advantages span a wide range of entities, regardless of their size or sector. Whether you’re a budding local business, a global corporation, or a non-profit organization, a strong online presence is indispensable. It enables you to connect with your desired audience, boost brand recognition, and propel business growth. In today’s digital landscape, digital marketing services are transformative, ensuring that businesses of all types remain competitive and thrive.

Digital marketing is a versatile channel for businesses to engage with their online audience. Proficiency in its basics, coupled with a well-planned strategy, forms the foundation of success. Whether you represent a startup, a non-profit, or an established brand, digital marketing is the conduit to achieving your goals and thriving in the digital era.

Consider ACTE Technologies Digital Marketing Course, a top institute that provides comprehensive digital marketing courses, if you want to start your digital marketing path with experienced assistance. Their knowledgeable teachers can provide you with the skills and information you need to succeed in the field of digital marketing.

[asdmdigitallab]

Myths about blogging 1) Blogging should not exceed 500 words. 2) if you can’t write well, you can’t blog 3) If you are not an expert in any field you can’t do blogging 4) You have to post every day and so on.

There are a few things by which people are wrongly understood with blogging. Anyone can start Blog if they got good content to share with others. To be a blogger only thing you need to have is good content and to know how to market that blog.

What is Blogging? The term web log was first used during the late 90s, which later became weblog then we blog and finally just blog.

Blogging in a simple term is a sharing of knowledge with creative content. Blogging can be done through any source of medium. It can be done through content writing, videos, images or audios in the form of podcasts

Blogging is a platform where a writer shares his/her knowledge with others on any subject. Blogging is all about having creative content to share. Blogs are regularly updated with new content, which is displayed in reverse chronological order (newer post first). Blogs always show new content first. If the users want to see the older post they have to dig deeper to view an older post.

Is blogging different from websites? There are a lot of people who are still confused between Blogs and Websites. Whether they are similar or different from each other. Blogs are a type of website. The common difference between Blog and Website is that Blogs are regularly updated with new content. However, there are a few more differences between Blogs and Websites.

Websites are static in nature and not updated frequently and are organized in pages of websites, whereas Blog is dynamic in nature and content is updated more frequently. In very simple terms, all Blogs can be websites or a part of websites. However, no Websites can be a part of Blogs.

Benefits of blogging Every individual blogger has their own motivation for Blogging. Blogging is a platform that helps Bloggers and users both. Blogging is beneficial for Bloggers to help them to share their creative content with the audience which helps them to gain knowledge or in any other way it’s required. The blog helps bloggers to share their knowledge and ideas to a wider audience.

Day by day Blogging is getting too much into the trend. It has become an essential part of online marketing strategy for many businesses. Topmost brands and businesses started creating blogs to educate their customers. Want to know why every business should do content marketing? click here

Few other benefits of blogging Provides an avenue to organize your thoughts It helps you to show cast your creativity, talents, and skills Helps you to socialize with different viewers of their interest It also helps bloggers to make money from it Non-profits can use blogs to spread awareness or run social campaigns

More Information asdm.co.in

[embassyrowprojectonline]

From Thought Leader to Industry Stakeholder: Amplifying Your Leadership Impact through Strategic Affiliations

“From Thought Leader to Industry Stakeholder: Amplifying Your Leadership Impact through Strategic Affiliations” is a revolutionary manual crafted meticulously for today’s ambitious CEOs. This book empowers you to traverse the traditional boundaries of the C-suite and step onto the global platform, to take your influence from thought leadership to actual industry stakeholder.

In this indispensable guide, you will:

-Discover how to strategically affiliate with think tanks, NGOs, and non-profit 501c3 organizations to broaden your influence and cement your executive brand. -Learn the profound power of compassion-led leadership within charity boards and the subtle art of influence within cultural institutions such as art galleries. -Master the art of recognizing your unique leadership qualities and aligning them with the right organization for mutual benefit. -Build a robust professional network, embody effective communication and make impactful decisions within the boardroom to steer the direction of your leadership journey. -Navigate the intricacies of governance, ethics, crisis management, and leadership transition to maintain your reputation and demonstrate your resilience. -Develop an engaging digital presence, cultivate a global mindset, and navigate the complex terrain of international relations and politics. -Understand the implications of legal and media management, foster an innovative culture, and build resilient leadership strategies to thrive in challenging environments. -Explore the future of leadership, focusing on building diverse and inclusive teams, promoting sustainability, and practicing effective corporate social responsibility. -Finally, learn the art of balancing professional and personal life, ensuring a robust succession plan, and the importance of mentorship in guiding the next generation of leaders.

As we traverse a rapidly evolving global landscape, the line between thought leaders and industry stakeholders blurs. The leaders of tomorrow are those who adapt, evolve, and learn to leverage the vast networks and organizations that shape our world. “From Thought Leader to Industry Stakeholder: Amplifying Your Leadership Impact through Strategic Affiliations” is your comprehensive guide to navigate this dynamic realm and carve out your unique executive ascendancy blueprint, ensuring your influence lasts beyond your tenure. Embrace the power within you, and shape your legacy.

— — — — — — — — — — — — — — — — — — — — — -

Now available on Amazon

Kindle: https://www.amazon.com/dp/B0CCLNJF8Q

Paperback: https://www.amazon.com/Thought-Leader-Industry-Stakeholder-Affiliations/dp/B0CCCX8MBQ/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=