#Angela Pritchett
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HP Lovecraft and the Cthulhu Mythos
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HP Lovecraft and the Cthulhu Mythos
The Countdown to Halloween continues with a visit to Lovecraft Country. Mike, Mike, Darin Bush, and Kyle Mitchell make a collect call to the great old cosmic entity to find out why he’s worshipped and feared by many. All this, along with Angela’s A Geek Girl’s Take, Ashley’s Box Office Buzz, and Shout Outs.
We want to hear from you! Feedback is always welcome. Please write to us at [email protected] and subscribe and rate the show on Apple Podcast, Google Play, Spotify, Pandora, Amazon Music, wherever fine podcasts are found, and now we can be found on our own YouTube Channel.
Links The Earth Station One Website Earth Station One on Apple Podcasts The Earth Station One YouTube Channel Earth Station One on Spotify Past Episodes of The Earth Station One Podcast Angela’s A Geek Girl’s Take Ashley’s Box Office Buzz Michelle’s Iconic Rock Talk Show Monsterama Tables of Content Kyle Mitchell on X The Cry of Cthulhu The Blood Runs Deep Anthology The Great British Baking Show
Promos Tifosi Optics Monkeeing Around The ESO Network Patreon Unique Crafts by Jenn ESO Network Tee-Public
If you would like to leave feedback or a comment on the show please feel free to email us at [email protected]
#Angela Pritchett#arkham horror#Ashley Pauls#At The Mountains of Madness#author spotlight#Call of Cthulhu#classic literature#cosmic dread#cosmic horror#cthulhu mythos#darin bush#dark fantasy#Earth Station One#Earth Station One Podcast#earth station one podcast ep 731#eldritch horror#ESO#ESO Network#gothic horror#H.P. Lovecraft#historical horror#horror in pop culture#horror literature#Horror Podcast#horror writer#horror writing#kyle mitchell#literary analysis#literature podcast#lovecraftian horror
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Thoughts on the writer's writer's writer, Henry Green?
Never read him, partly due to your epithet. All one ever hears about is his technique. Is technique enough? I don't like the "writer's writer" phenomenon. This article on writer's writers—with a list of examples pretty evenly divided between people I haven't read and people I don't like, plus a handful to whom I don't think the term applies, since they're obviously major, popular, or both (Sebald, Bolaño, Knausgaard, Munro, Angela Carter)— quotes someone on Green saying,
W. H. Auden, Eudora Welty, V. S. Pritchett, Rebecca West, and John Updike have all described him, at various times, and in various ways, as the finest novelist of his generation, yet he never enjoyed either the commercial success or the literary fame of contemporaries such as Evelyn Waugh, Graham Greene, and Christopher Isherwood
But e.g. Christopher Isherwood, whose technique is impeccable anyway, created Sally Bowles, both a well-rounded fictional character and almost a new archetype of her century. To me, as both writer and reader, that is impressive! I'm probably being unfair and should just read Green, but, since you ask, this is why I haven't so far.
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139 TLTT Shut Up and Eat! A Conversation with Author Angela Pritchett
#angelapritchett#author#becomepartofthelegend#chef#christianbasel#cooking#doctorwho#drwho#legendofthetravelingtardis#podcast#tardis#thedoctor#tltt#travelingtardis#whovians
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Myers Briggs Personality Type #9
ISTJ: “THE INSPECTOR”
Cogsworth (Beauty and the Beast)
Captain Holt (Brooklyn 99)
Marilla (Anne of Green Gables)
Mitchell Pritchett (Modern Family)
Joanne Jefferson (Rent)
Angela Jones (The Office)
Foyle (Foyle’s War)
Karenin (Anna Karenina)
Javert (Les Miserables)
Nicholas Angel (Hot Fuzz)
Do you relate to these characters? If so, you may be an ISTJ.
#istj#introvert#myers briggs#mbti#psychology#personality#typology#beauty and the beast#brooklyn 99#b99#anne of green gables#anne with an e#modern family#rent#the office#foyle's war#anna karenina#les miserables#hot fuzz
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Horror Movie Review: Porkchop II: Rise of the Rind (2012)
Horror Movie Review: Porkchop II: Rise of the Rind (2012)
The original Porkchop movie wasn’t a terrible movie. However, the super-low budget slasher flick had some pretty unforgivable issues. You can read our full review of it here. Silly, fun and gory there was entertainment to be had but few people were calling for a sequel.
Well, that hardly matters because we got one in 2012.
The cleverly titled Porkchop II: Rise of the Rind sees the pig-mask…
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#Angela Pritchett#Eamon Hardiman#horror#Horror Movie#Horror Movie Review#Horror Review#Porkchop#Porkchop II#Porkchop II: Rise of the Rind#Rise of the Rind#Sam Qualiana#Slasher#Slasher Horror
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Hope your Tuesday is going well my friends! Check out @mckayla.jade.92’s Morning Motivations and @hanginwithwebshow’s Daily Interview Series, to get you pumped up for the day. Want some fun cooking ideas, join my friends at @legendtravelingtardis, they will be joined be creative chef Angela Pritchett. It’s hard to believe it’s going to be 20 years this week commemorating September 11, join the gents of @unrelatedatbirth for a very emotional discussion about this day. If you enjoy Celtic music, you’ll love Celtic Rain Radio, hosted by Rebekah Lawson. Go out and have some fun today! https://www.instagram.com/p/CTh5Tp0gi0D/?utm_medium=tumblr
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Teenage Mutant Ninja Turtles: Mutant Mayhem Movie Review
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Teenage Mutant Ninja Turtles: Mutant Mayhem Movie Review
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Rising up from the sewers, brothers Leonardo, Donatello, Raphael, and Michelangelo hit the big screen once again. Mike, Mike, and Ashley review this new mutation of the classic TNMT origin story. All this, along with Angela’s A Geek Girl’s Take and Shout Outs.
We want to hear from you! Feedback is always welcome. Please write to us at [email protected] and subscribe and rate the show on Apple Podcast, Stitcher Radio, Google Play, Spotify, Pandora, Amazon Music, wherever fine podcasts are found, and now we can be found on our own YouTube Channel.
Links The Earth Station One Website Earth Station One on Apple Podcasts The Earth Station One YouTube Channel Earth Station One on Stitcher Radio Earth Station One on Spotify Past Episodes of The Earth Station One Podcast Angela’s A Geek Girl’s Take Ashley’s Box Office Buzz Michelle’s Iconic Rock Talk Show The 127-Yard Sale
Promos Tifosi Optics Earth Station Trek/a> The ESO Network Patreon Unique Crafts by Jenn’s ESO Network Tee-Public
If you would like to leave feedback or a comment on the show please feel free to email us at [email protected]
#Angela Pritchett#Ashley Pauls#Earth Station One#Earth Station One Podcast#earth station one podcast ep 720#ESO#ESO Network#Geek#geek podcast#Geek Talk#Michael Gordon#Mike Faber#Movie Review#Movie Review Podcast#movie talk#Mutant Mayhem#Podcast#Teenage Mutant Ninja Turtles#teenage mutant ninja turtles: mutant mayhem#TMNT
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My 100 Favorite LGBT TV Characters Ever
1. Josh (Please Like Me)
2. Kaldrick King (The L.A. Complex)
3. Tariq Muhammad (The L.A. Complex)
4. Paige Michalchuk (Degrassi)
5. Zoe Rivas (Degrassi, Degrassi: Next Class)
6. Fiona Coyne (Degrassi)
7. Ian Gallagher (Shameless)
8. Ray Holt (Brooklyn Nine-Nine)
9. Pam Poovey (Archer)
10. Miles Hollingsworth (Degrassi, Degrassi: Next Class)
11. Ilana Wexler (Broad City)
12. Nomi Marks (Sense8)
13. Suzanne Warren (Orange is the New Black)
14. Titus Andromedon (Unbreakable Kimmy Schmidt)
15. Poussey Washington (Orange is the New Black)
16. Imogen Moreno (Degrassi)
17. Sara Lance (Arrow, Legends of Tomorrow)
18. Big Boo (Orange is the New Black)
19. Alex Nunez (Degrassi)
20. Audrey Jensen (Scream)
21. Will Truman (Will & Grace)
22. Annalise Keating (How to Get Away with Murder)
23. Anne (Go On)
24. Alex Vause (Orange is the New Black)
25. Lena Adams-Foster (The Fosters)
26. Jack McPhee (Dawson’s Creek)
27. Amanita (Sense8)
28. Rasha Zuabi (Degrassi: Next Class)
29. Sophia Burset (Orange is the New Black)
30. Jack McFarland (Will & Grace)
31. Connor Walsh (How to Get Away with Murder)
32. Ellen Morgan (Ellen)
33. Curtis Holt (Arrow)
34. Bo Dennis (Lost Girl)
35. Alec Lightwood (Shadowhunters)
36. Brook Soso (Orange is the New Black)
37. Michael Novotny (Queer as Folk)
38. Faith Duluth (UnREAL, The Faith Diaries)
39. Clarke Griffin (The 100)
40. Tristan Milligan (Degrassi, Degrassi: Next Class)
41. Jamal Lyon (Empire)
42. Lewis (The Last Man on Earth)
43. Riley Stavros (Degrassi)
44. Sameen Shaw (Person of Interest)
45. Brian Kinney (Queer as Folk)
46. Emmett Honeycutt (Queer as Folk)
47. Josh Wilson (Crazy Ex-Girlfriend)
48. Catherine Meyer (Veep)
49. Jeri Hogarth (Jessica Jones)
50. Pearl (Steven Universe)
51. Carly (Burning Love)
52. Magnus Bane (Shadowhunters)
53. Tara Maclay (Buffy the Vampire Slayer)
54. Elijah Krantz (Girls)
55. McKinley (Wet Hot American Summer: First Day of Camp)
56. Mickey Milkovich (Shameless)
57. Stef Adams-Foster (The Fosters)
58. Ray Gillette (Archer)
59. Root Groves (Person of Interest)
60. Louis (Partners)
61. Emily Fields (Pretty Little Liars)
62. Mac (It’s Always Sunny in Philadelphia)
63. Wyatt Plank (Partners)
64. Ben (Wet Hot American Summer: First Day of Camp)
65. Lloyd Lee (Entourage)
66. Angela Montenegro (Bones)
67. Will Olsen (Quantico)
68. Kelly (Black Mirror)
69. Mitchell Pritchett (Modern Family)
70. Piper Chapman (Orange is the New Black)
71. Vijay Maraj (Degrassi: Next Class)
72. Ronnie (Malcolm in the Middle)
73. Brittany Pierce (Glee)
74. Teddy Montgomery (90210)
75. Nyssa al Ghul (Arrow)
76. Thirteen Hadley (House)
77. Amy Raudenfeld (Faking It)
78. Oscar Martinez (The Office)
79. Tobias Beecher (Oz)
80. Malcolm Levitan (Halt and Catch Fire)
81. Cindy McAuliff (Ally McBeal)
82. Vito Spitafore (The Sopranos)
83. Michel Gerard (Gilmore Girls, Gilmore Girls: A Year in the Life)
84. Shane Harvey (Faking It)
85. Kurt Hummel (Glee)
86. Loras Tyrell (Game of Thrones)
87. Danny Mahealani (Teen Wolf)
88. Mr. Slave (South Park)
89. Sheldon Beiste (Glee)
90. Bug Gribble (King of the Hill)
91. Zane Park (Degrassi)
92. Marc St. James (Ugly Betty)
93. Enos Fry (Futurama)
94. Craig Middlebrooks (Parks and Recreation)
95. Charlie Bradbury (Supernatural)
96. Carmen (It’s Always Sunny in Philadelphia)
97. Oswald Cobblepot (Gotham)
98. Herb Kazazz (BoJack Horseman)
99. Walt Reynolds (The Carrie Diaries)
100. Yorkie (Black Mirror)
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Been having some fun... Well as much as can be had anyway... The group of talented individuals consist of cosplayers, martial artist and stunt performers, and one special guest. Video edited by Defmas Music: Overseer- Supermoves I DO NOT OWN THE RIGHTS TO THIS MUSIC In order of appearance Defmas Jonathan Green Aaronn Lawson Wendell Smith Melvin Robertson Jr Baby Yosiah King Bibbins Michael Carey Greg Pritchett Stephan Roberts Talyn Edelson Jackie Marzan Ron Dukes Keisha Tucker Angela Lynn Vontrell Bibbins Doug Layfield Kujo Ashanti Gene Freeman Casey Zeller Ishara Pinkney-Lee CC Kenny Knight Porsha Jenkins Hector Soria #quarantine #stunts #quarantinefightchallenge #socialdistancing #fight #action #corona #covid19 #quarantinelife #reaction #cosplay #martialarts #oneshot #flow #edit (at The Woods) https://www.instagram.com/p/B_DP93JDyJ2/?igshid=rdbvo3f7btdx
#quarantine#stunts#quarantinefightchallenge#socialdistancing#fight#action#corona#covid19#quarantinelife#reaction#cosplay#martialarts#oneshot#flow#edit
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RT @A_Pritchett: City Market Cider is back today! 😍🍎😍🍎 https://t.co/JHhVct99Ri
City Market Cider is back today! 😍🍎😍🍎 https://t.co/JHhVct99Ri
— Angela Pritchett (@A_Pritchett) October 7, 2019
from Twitter https://twitter.com/SantaFeTow October 08, 2019 at 07:57AM via IFTTT
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Erik Malpica Flores Erik Malpica Flores recommends: ABC Halloween Teasers: MODERN FAMILY, FRESH OFF THE BOAT, SPEECHLESS and More |
With Halloween quickly approaching, ABC is airing Halloween-themed episodes of its primetime shows throughout the month of October. Fans can also watch the classic IT’S THE GREAT PUMPKIN, CHARLIE BROWN, as well as a Halloween version of the film TOY STORY.
Thursday, October 18
IT’S THE GREAT PUMPKIN, CHARLIE BROWN – In Charles M. Schulz’s classic animated Halloween-themed PEANUTS special, “It’s the Great Pumpkin, Charlie Brown,” the PEANUTS gang celebrates Halloween with Linus hoping that, finally, he will be visited by The Great Pumpkin, while Charlie Brown is invited to a Halloween party. Cast members include Peter Robbins as Charlie Brown, Christopher Shea as Linus, Sally Dryer as Lucy, Chris Doran as Schroeder, Bill Melendez as Snoopy, Kathy Steinberg as Sally, Tracy Stratford as Violet and Ann Altieri as Frieda. (8:00–8:30 p.m.)
“TOY STORY OF TERROR!” – Tom Hanks and Tim Allen reprise their roles as Woody and Buzz, respectively, in Disney•Pixar’s first special for television, “Toy Story OF TERROR!” – a spooky tale featuring all of your favorite characters from the “Toy Story” films. What starts out as a fun road trip for the “Toy Story” gang takes an unexpected turn for the worse when the trip detours to a roadside motel. After one of the toys goes missing, the others find themselves caught up in a mysterious sequence of events that must be solved before they all suffer the same fate in this “Toy Story OF TERROR!” The cast of “Toy Story OF TERROR!” includes Tom Hanks as Woody, Tim Allen as Buzz, Joan Cusack as Jessie, Carl Weathers as Combat Carl/Combat Carl Jr., Timothy Dalton as Mr. Pricklepants, Don Rickles as Mr. Potato Head, Wallace Shawn as Rex and Kristen Schaal as Trixie. (8:30-9:00 p.m.)
Friday, October 19
FRESH OFF THE BOAT – “Workin’ the ‘Ween” – Honey and Marvin ask Jessica and Louis to be baby Maria’s godparents, and Jessica offers to babysit her on Halloween night. But the Huangs are in for a spooky evening when they agree to help wean the baby off of her pacifier. Meanwhile, Eddie is hired by mattress store owner Harv (George Wendt, “Cheers”) for a job to make some extra money so that he can buy himself a car and ends up having to work in the creepy store all by himself on Halloween. (8:00–8:30 p.m.)
SPEECHLESS – “I-N– INTO THE W-O– WOODS” – Maya’s Halloween becomes truly terrifying when JJ attends a rave in the woods. Ray joins Dylan’s Halloween heist determined to prove he’s more than a do-gooder. Meanwhile, Jimmy and Kenneth turn the DiMeo home into the neighborhood’s haunted house. (8:30–9:00 p.m.)
Wednesday, October 24
THE GOLDBERGS – “Mister Knifey-Hands” – Despite Beverly’s wishes, Jackie’s parents allow Adam to watch “A Nightmare on Elm Street” and a disagreement between the families ensues. But Beverly dreams of facing off with horror icon Freddy Krueger (guest star Robert Englund), which teaches her an important lesson about her son’s relationship with Jackie. Meanwhile, Erica realizes she’s not as popular as she once was as she starts hanging out at William Penn Academy despite the fact she’s no longer a student there. (8:00–8:30 p.m.)
AMERICAN HOUSEWIFE – “Trust Me” – When Taylor decides she wants to go to a Halloween party, Greg and Katie disagree on whether or not Taylor can be trusted. Oliver and Cooper anxiously try to prepare for playing a game of “seven minutes in heaven” with their dates at a separate Halloween event. A pregnant Viv (Leslie Bibb) follows Katie around trying to get help preparing for her baby’s arrival. (8:30-9:00 p.m.)
MODERN FAMILY – “Good Grief” – It’s another epic Halloween full of costumes, tricks and treats for the Dunphy-Pritchett-Tucker clan as they deal with huge, unexpected news. (9:00-9:31 p.m.)
SINGLE PARENTS – “Politician, Freemason, Scientist, Humorist and Diplomat, Ben Franklin” – Will is crushed when Sophie wants to tone down Halloween and invites a boy over. Poppy and the twins attempt to convince a reluctant Douglas to wear a silly costume; after he finally puts it on, he meets the woman of his dreams, who he now is sure will not take him seriously. Meanwhile, Angie struggles to tell her boss that she needs to leave work to be with her son on Halloween, leaving Graham’s costume in limbo. (9:31-10:00 p.m.)
Friday, October 26
IT’S THE GREAT PUMPKIN, CHARLIE BROWN and YOU’RE NOT ELECTED, CHARLIE BROWN – This full-length version of the classic animated PEANUTS special “It’s the Great Pumpkin, Charlie Brown” includes the bonus cartoon, “You’re Not Elected, Charlie Brown,” in which Linus runs for class president. The PEANUTS gang celebrates Halloween, with Linus hoping that, finally, he will be visited by The Great Pumpkin, while Charlie Brown is invited to a Halloween party. Cast members include Peter Robbins as Charlie Brown, Christopher Shea as Linus, Sally Dryer as Lucy, Chris Doran as Schroeder, Bill Melendez as Snoopy, Kathy Steinberg as Sally, Tracy Stratford as Violet and Ann Altieri as Frieda. “You’re Not Elected, Charlie Brown” – in which Linus runs for class president with Lucy and Charlie Brown managing his campaign – features Chad Webber as Charlie Brown, Robin Kohn as Lucy, Stephen Shea as Linus, Hilary Momberger as Sally and Todd Barbee as Russell. (8:00-9:00 p.m.)
Sunday, October 28
AMERICA’S FUNNIEST HOME VIDEOS – “2905” – AFV celebrates Halloween with people being scared by Halloween costumes, costume malfunctions and a music montage featuring pumpkin mishaps on an all-new episode. (7:00-8:00 p.m.)
DANCING WITH THE STARS: JUNIORS – “Halloween Night” – The remaining celebrity kids are donning their scariest costumes as they prepare to treat the viewers to some spooky dances, as Halloween night comes to “Dancing with the Stars: Juniors.” (8:00-9:00 p.m.)
Week of October 29
GENERAL HOSPITAL – Halloween haunts Port Charles when the Fall Festival becomes the scene of a startling murder. (weekdays, 2:00-3:00 p.m. EDT; check local listings)
Monday, October 29
DANCING WITH THE STARS – “Halloween Night” – The remaining couples will treat viewers to some terrifying thrills as Halloween Night comes to “Dancing with the Stars.” (8:00-10:00 p.m.)
Tuesday, October 30
THE CONNORS – “There Won’t Be Blood” – It’s Halloween, the favorite time of year for the Conners, but an email from the school banning certain costumes, including Mark’s, sets off an argument between Dan and Darlene. Jackie introduces someone new (guest star Steve Zahn) to the family at the Halloween party and insists that Dan vet him, only to immediately wish that she hadn’t. (8:00-8:31 p.m.)
BLACK-ISH – “Scarred for Life” – The twins opt out of the family Halloween costume for fear it will hurt their social status in middle school. Dre and Bow take it upon themselves to protect them from bullies by putting together the best haunted house and invite the whole seventh grade. Meanwhile, Junior starts spending time with a girl from Ruby’s choir and Ruby doesn’t know how to feel about it. (9:00–9:30 p.m.
SPLITTING UP TOGETHER – “Freaks & Creaks” – Lena decides to call Martin’s bluff on selling the house but is surprised when he actually begins making necessary repairs to get the house ready to be sold. The realtor, Jeannie (guest star Angela Kinsey) sends over Vlad (guest star Costa Ronin), a contractor, to deal with the structural issues she discovered in the house. Meanwhile, upset that Mae is not enjoying her sophomore year of high school, Lena invites Emma-Rebecca (guest star Milly Shapiro, “Hereditary”), Mae’s friend from camp, to visit; yet she seemingly brings a trail of bizarre and supernatural events along with her. Elsewhere, Maya finally tells Frank she is pregnant and is surprised by his reaction. (9:30-10:00 p.m.)
Wednesday, October 31
JIMMY KIMMEL LIVE! – Jimmy, Guillermo, Dicky, Cleto and the Cletones, and all of the show’s guest will be dressed for the occasion on an all-new episode of “Jimmy Kimmel Live!” The 13th Annual Half & Half Halloween Costume Pageant will be part of the evening’s festivities, where the show takes half of one costume and half of another, weaving them together to form one amazing hybrid costume. Past creations include Trumpty Dumpty, EmoJesus, and The Walking Bed, to name a few. Kimmel will also ask parents to join in on the YouTube Challenge”‘I Told My Kids I Ate All Their Halloween Candy,” one of the show’s signature holiday traditions with over 329 million combined views on YouTube. (11:35 p.m.)
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Actress & YouTuber Angela Pritchett Joins the Cast of Bearacuda. Read More Here: https://www.horrorsociety.com/2018/06/09/actress-youtuber-angela-pritchett-joins-the-cast-of-bearacuda/
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After a year of being locked in a station closet, I was finally released to sit in on the Earth Station One Podcast's look back at 2017. Damned good thing the station closets have such great WiFi or I wouldn't have had much to contribute. Mike Faber, Mike Gordon, and Ashley Pauls discuss the highs and lows of year that was while I occasionally say something of mild interest. Plus there's Angela Pritchett's regular segment, A Geek Girls Take.
You can check out the show at the following link. You can also find the show up on iTunes, Stitcher Radio, Google Plus, or wherever fine podcasts are found.
https://esopodcast.com/the-earth-station-one-podcast-episode-402-2017-in-the-geek-seat/ I swear I thought that damned door went to the shuttle bay...
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First Drive: Mopar 2017 Dodge Challenger
The Mopar 2017 Dodge Challenger was dropped off at noon, and it sparkled in my driveway as if the ripe blue beneath the character line was flecked with asteroid dust. But the glaring rays robbed the black roof and hood of their sheen. It would have been better to greet this 80th-anniversary car when sunset seems to liquefy the lacquers, revealing their true names: Contusion Blue and Pitch Black.
This is the seventh Mopar special since 2010. It rolled off the assembly line in Brampton, Ontario, as an all-blue Challenger R/T Scat Pack and then went to the Mopar Custom Shop in Windsor, across the river from Detroit. There, the trim came off, lots of sanding and hand-masking took place, the black was applied, and the “392” emblem was painted by hand. (The numeral “3” is the Mopar “M” turned sideways.) Other special pieces such as the Shaker hood, shock-tower braces, and Hellcat exhaust tips were installed. The car departed with an owner’s kit: a leather case containing a “birth certificate” engraved on a metal plate, a signed artist’s rendering, a brochure filled with breathless congratulations, a handsome acrylic display piece, and jewelry including a key chain, anniversary badge, and valve-stem caps. The Mopar ’17 Challenger is also offered in Billet Silver and Pitch Black—just 80 examples of each paint scheme. No matter what color, the buyer gets a big brawler with a face that says, “Outta the way!” Goodyear Eagle F1 tires on 20-inch wheels bulge like massive biceps. Indeed, the car has a few poses that make it one of the nicest-looking retro statements on the street.
No matter the color choice, the Mopar 2017 Challenger buyer gets a big brawler with a face that says, “Outta the way!”
I opened its huge door and sat on a lovely, suede-trimmed bucket seat with the Mopar logo embossed on the headrest. The 6.4-liter (392-cubic-inch) V-8 came to life with classic Detroit verve. It was immediately clear how much the oversquare engine likes to rev. Even on local roads where prudence should be exercised, there was no resisting. I might as well have been walking across rangeland with a shotgun and bag of shells. Smacking the power peak of 485 horsepower at 6,100 rpm in second gear brings the voice of a Roman god and a marrow-sapping rush of speed. Third brings a belly laugh, but fourth brings the fear of being fitted for an orange jumpsuit. The 180-mph speedometer is there for a reason. (Fifth and sixth gears are overdrive ratios.) But for all the commotion, all the flapping of dewlaps, this is a refined car with exceptional chassis and suspension development and strategic updates in interior feature content.
“To the credit of Mopar, they continue to do tremendous things with that product,” said Eric Noble, president of automotive consultancy firm The Car Lab, when I called him for some perspective. Noble pointed out that the LX platform, which serves as the Challenger’s basis, is more than 10 years old. “That’s an example of the power of the Mopar brand and also the clever continual evolution of it by passionate people inside. Mopar’s basically the fountain of youth for every model it touches.”
The Mopar “M” gets sideways for the handpainted “392” emblem. The Shaker hood always seems on the verge of making a big announcement
The Mopar 2017 Challenger is tagged at $57,885. “I bet every unit goes out the door at that plus dealer markup,” Noble said. “It’s a way for [Fiat Chrysler Automobiles] to continue to reap profit out of a very old platform. The vehicle-line executive on the main model line is happy, the dealers are happy, and Mopar continues to maintain or build brand equity. It’s hard to say a bad thing about Mopar. They’re just damn good at what they do.”
In fact, Noble suggests Mopar is FCA’s third-most valuable division after Jeep and Ram. This value is the result of gradual development of today’s portfolio of limited-edition vehicles, 500,000 products, 1,750 Mopar Express Lane oil-change centers around the world, mechanic training programs at community colleges, 50 parts warehouses, 11 Mopar Custom Shops in various countries, and 1,500 employees at home base in Detroit’s suburb of Center Line.
It all started rather humbly in the same year the American auto industry gave us the Blue Flame inline-six and the sit-down strike. It was initiated August 1, 1937, after Chrysler Motor Parts Corporation had already been operating for eight years, when Mopar offered “Chrysler Engineered” antifreeze (part number 1316 209) as its first product for the corporation’s Plymouth, Dodge, DeSoto, Chrysler, and Imperial brands. Matter of fact all the way, Mopar said what it did: motor parts.
The Mopar Challenger’s speedometer goes to 180 mph for a reason. It taps the available 485 hp at 6,100 rpm and can hightail it out of anywhere.
If the name was prosaic, the earliest marketing idea—put together for a Shriners’ parade in Detroit—was kooky. The effort entailed creation of a parade float bearing a 10-foot-tall camel made of auto parts. Wearing Mr. Mopar labels, this creation was led on the float by a small mechanical man, a real nut job named Accy—for “accessories.” In the annals of pitchmen, Mr. Mopar and Accy fall somewhere between Mr. Clean, whose sudden appearance in a commercial was unnerving but effective, and that inefficacious prevaricator, Joe Isuzu.
MoPar, as it was then written, with horizontal rules above the “o” and “ar,” offered radios in 1941, just in time to hear FDR proclaim December 7 as a date which will live in infamy. The sets were “custom built to specifications developed by Chrysler Corporation Engineers.” There was the Universal, the Model 600, and the mighty Model 800, an eight-tube wonder with great reception and a color-changing display that matched the broadcast.
A postwar ad presented car care products such as MoPar Automobile Polish. “Excellent for furniture, too!” claimed the copy in what was perhaps an industry first: allowing people to shine up their Plymouths and parquetry from the same can. The full-color cover of a Replacement Parts and Service Guide from the 1950s showed mufflers, brake hoses and fluid, fan belts, and spark plugs. It was still pretty ho-hum.
By now, MoPar had lost the horizontal rules, and if the early attempt at a mascot was corny, the graphic design was equally misbegotten. “Mopar’s branding since 1937 looks like design ideas run through a blender at max speed,” said my friend, Angela Riechers, who teaches typography at New York’s School of Visual Arts and writes a weekly column on typefaces for Eye on Design, the American Institute of Graphic Artists’ blog. I’d asked Riechers to look over the images Mopar released for its anniversary. She found “a mishmash of colors, typefaces, attempts at logotypes, and varying notions about how much info to include. They never really found a groove or an engaging logo.”
Considering the bulging “Omega M” created by marketing manager George Robinson in the mid-1960s, she said: “It looks logo-ish, to be sure, but it’s visually divorced from its automotive context. A first read evokes the image of bunny ears—or Neptune’s trident.”
Besides the introduction of the enduring logo, the 1960s were big for the brand. “Mopar’s gone independent!” announced a 1963 ad for the new wire and cable line. But the parts we remain excited about to this day are the intake manifolds, valvetrain pieces, and headers that made Dodges and Plymouths so predatory on street and strip, establishing Mopar as synonymous with Chrysler performance. These were lightweight cars with outrageous V-8s. In 1962, an unhandsome little Dart stopped gagging on its 413-cubic-inch Ram Charger motor long enough to record a 167.3-mph flying mile at Bonneville.
“They had it going all the way,” said Bob Beck, a Southern California racetrack announcer for decades who has always enjoyed telling audiences Mopar stands for “Move Over, Plymouths Are Racing.” Besides the huge engines, Beck attributes much Mopar success to Plymouth’s and Dodge’s early adoption of unibody construction. “You wanted to win on the dragstrip,” he said, “you came along a Hemi or Max Wedge, and you knew that was going to be tough business.”
From the seatbacks to the special Mopar owner’s kit, the Challenger does not lack for logos. And no matter the age of the chassis, this car delivers pleasure on the open road
Those who didn’t buy their own factory dragster with an aluminum front end could go to the dealership for some Mopar magic. “They even had kits where you could build yourself a race car,” Beck said. The phenomenon was known as package cars. “It was a part number. You could get everything you needed right from the dealership.” The performance-parts trade led to creation of the Direct Connection, which grew into today’s Mopar Performance Parts.
It’s hard to imagine the NHRA without Mopar, which sponsors the newest star, Leah Pritchett, for whom 2017 has been a breakout year.
From dominating the Stock and Super Stock categories at local strips, Mopar grew with the National Hot Rod Association, which left behind its original competition sites on World War II airfields and moved to purpose-built stadiums and today’s 24-date national tour. The front-engine rail and slingshot dragsters grew into rear-engine Top Fuel cars with enclosed driver compartments. And the Funny Cars deriving from Jack Chrisman’s Mercury Comet had flip-up fiberglass bodies of ever more radical design and supercharged, nitro-fueled engines. The second-generation Hemi V-8 introduced in 1964 was the foundation for Mopar teams. “The engine was so strong and very amenable to the use of nitromethane and blowers,” Beck said. Don Garlits (see page 117) relied on Mopar power while becoming the sport’s foremost legend. It’s hard to imagine the NHRA today without Mopar, which sponsors the newest star, Leah Pritchett, for whom 2017 has been a breakout year.
The cutout in the hood leaves some wiggle room for the mighty Hemi. The big V-8 dispels misguided notions of turbo V-6 superiority.
The Challenger, introduced in 1970, almost missed the fun, coming to market much later than its ponycar precursors and just in time for the federalization era. I was 15 years old in 1970 and had a better-late-than-never attitude about the Challenger. Its simple lines, shapely waist, and overall stance drew me. (By then, the Mustang and Camaro were getting a little busy.) The 1971 car-chase movie, “Vanishing Point,” enhanced the appeal. I happened to work at a drive-in theater that summer and saw it a dozen times. Even the teenaged me recognized the story as a total crock, but I was paid $1.35 per hour to watch Kowalski, the Challenger R/T’s amphetamine-popping driver, outrun motorcycle cops, force a Jaguar E-type into a river, and meet a naked hippie girl who rode a Honda Scrambler without burning her leg on the side pipes. Jennifer Lawrence might have an Oscar, but could she ever do that?
“Vanishing Point” stayed in my mind while I sampled the Mopar ’17 Challenger. Granted, there are even more potent Challenger derivatives—the Demon and Hellcat—but the Mopar Challenger is still a beast. With the ferocious V-8 and taut driveline, smooth shifting requires a real knack. Rather than fully automated, multimode supercars, this is a simple recipe for deliciousness. Mopar’s head of design, Joe Dehner, had spoken about the reaction of enthusiasts in a preview showing. “I think these people eat spark plugs for breakfast,” he said.
If he’s right, green smoothies might be overrated in making it to 80.
Mopar 2017 Dodge Challenger Specifications
ON SALE Now PRICE $57,885/$57,885 (base/as tested) ENGINE 6.4L OHV 16-valve V-8/485 hp @ 6,100 rpm, 475 lb-ft @ 4,100 rpm TRANSMISSION 6-speed manual LAYOUT 2-door, 5-passenger, front-engine, RWD coupe EPA MILEAGE 14/23 mpg (city/hwy) L x W x H 75.7 x 55.9 in WHEELBASE 116.2 in WEIGHT 4,232 lb 0-60 MPH 4.5 sec (est) TOP SPEED 179 mph
The post First Drive: Mopar 2017 Dodge Challenger appeared first on Automobile Magazine.
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First Drive: Mopar 2017 Dodge Challenger
The Mopar 2017 Dodge Challenger was dropped off at noon, and it sparkled in my driveway as if the ripe blue beneath the character line was flecked with asteroid dust. But the glaring rays robbed the black roof and hood of their sheen. It would have been better to greet this 80th-anniversary car when sunset seems to liquefy the lacquers, revealing their true names: Contusion Blue and Pitch Black.
This is the seventh Mopar special since 2010. It rolled off the assembly line in Brampton, Ontario, as an all-blue Challenger R/T Scat Pack and then went to the Mopar Custom Shop in Windsor, across the river from Detroit. There, the trim came off, lots of sanding and hand-masking took place, the black was applied, and the “392” emblem was painted by hand. (The numeral “3” is the Mopar “M” turned sideways.) Other special pieces such as the Shaker hood, shock-tower braces, and Hellcat exhaust tips were installed. The car departed with an owner’s kit: a leather case containing a “birth certificate” engraved on a metal plate, a signed artist’s rendering, a brochure filled with breathless congratulations, a handsome acrylic display piece, and jewelry including a key chain, anniversary badge, and valve-stem caps. The Mopar ’17 Challenger is also offered in Billet Silver and Pitch Black—just 80 examples of each paint scheme. No matter what color, the buyer gets a big brawler with a face that says, “Outta the way!” Goodyear Eagle F1 tires on 20-inch wheels bulge like massive biceps. Indeed, the car has a few poses that make it one of the nicest-looking retro statements on the street.
No matter the color choice, the Mopar 2017 Challenger buyer gets a big brawler with a face that says, “Outta the way!”
I opened its huge door and sat on a lovely, suede-trimmed bucket seat with the Mopar logo embossed on the headrest. The 6.4-liter (392-cubic-inch) V-8 came to life with classic Detroit verve. It was immediately clear how much the oversquare engine likes to rev. Even on local roads where prudence should be exercised, there was no resisting. I might as well have been walking across rangeland with a shotgun and bag of shells. Smacking the power peak of 485 horsepower at 6,100 rpm in second gear brings the voice of a Roman god and a marrow-sapping rush of speed. Third brings a belly laugh, but fourth brings the fear of being fitted for an orange jumpsuit. The 180-mph speedometer is there for a reason. (Fifth and sixth gears are overdrive ratios.) But for all the commotion, all the flapping of dewlaps, this is a refined car with exceptional chassis and suspension development and strategic updates in interior feature content.
“To the credit of Mopar, they continue to do tremendous things with that product,” said Eric Noble, president of automotive consultancy firm The Car Lab, when I called him for some perspective. Noble pointed out that the LX platform, which serves as the Challenger’s basis, is more than 10 years old. “That’s an example of the power of the Mopar brand and also the clever continual evolution of it by passionate people inside. Mopar’s basically the fountain of youth for every model it touches.”
The Mopar “M” gets sideways for the handpainted “392” emblem. The Shaker hood always seems on the verge of making a big announcement
The Mopar 2017 Challenger is tagged at $57,885. “I bet every unit goes out the door at that plus dealer markup,” Noble said. “It’s a way for [Fiat Chrysler Automobiles] to continue to reap profit out of a very old platform. The vehicle-line executive on the main model line is happy, the dealers are happy, and Mopar continues to maintain or build brand equity. It’s hard to say a bad thing about Mopar. They’re just damn good at what they do.”
In fact, Noble suggests Mopar is FCA’s third-most valuable division after Jeep and Ram. This value is the result of gradual development of today’s portfolio of limited-edition vehicles, 500,000 products, 1,750 Mopar Express Lane oil-change centers around the world, mechanic training programs at community colleges, 50 parts warehouses, 11 Mopar Custom Shops in various countries, and 1,500 employees at home base in Detroit’s suburb of Center Line.
It all started rather humbly in the same year the American auto industry gave us the Blue Flame inline-six and the sit-down strike. It was initiated August 1, 1937, after Chrysler Motor Parts Corporation had already been operating for eight years, when Mopar offered “Chrysler Engineered” antifreeze (part number 1316 209) as its first product for the corporation’s Plymouth, Dodge, DeSoto, Chrysler, and Imperial brands. Matter of fact all the way, Mopar said what it did: motor parts.
The Mopar Challenger’s speedometer goes to 180 mph for a reason. It taps the available 485 hp at 6,100 rpm and can hightail it out of anywhere.
If the name was prosaic, the earliest marketing idea—put together for a Shriners’ parade in Detroit—was kooky. The effort entailed creation of a parade float bearing a 10-foot-tall camel made of auto parts. Wearing Mr. Mopar labels, this creation was led on the float by a small mechanical man, a real nut job named Accy—for “accessories.” In the annals of pitchmen, Mr. Mopar and Accy fall somewhere between Mr. Clean, whose sudden appearance in a commercial was unnerving but effective, and that inefficacious prevaricator, Joe Isuzu.
MoPar, as it was then written, with horizontal rules above the “o” and “ar,” offered radios in 1941, just in time to hear FDR proclaim December 7 as a date which will live in infamy. The sets were “custom built to specifications developed by Chrysler Corporation Engineers.” There was the Universal, the Model 600, and the mighty Model 800, an eight-tube wonder with great reception and a color-changing display that matched the broadcast.
A postwar ad presented car care products such as MoPar Automobile Polish. “Excellent for furniture, too!” claimed the copy in what was perhaps an industry first: allowing people to shine up their Plymouths and parquetry from the same can. The full-color cover of a Replacement Parts and Service Guide from the 1950s showed mufflers, brake hoses and fluid, fan belts, and spark plugs. It was still pretty ho-hum.
By now, MoPar had lost the horizontal rules, and if the early attempt at a mascot was corny, the graphic design was equally misbegotten. “Mopar’s branding since 1937 looks like design ideas run through a blender at max speed,” said my friend, Angela Riechers, who teaches typography at New York’s School of Visual Arts and writes a weekly column on typefaces for Eye on Design, the American Institute of Graphic Artists’ blog. I’d asked Riechers to look over the images Mopar released for its anniversary. She found “a mishmash of colors, typefaces, attempts at logotypes, and varying notions about how much info to include. They never really found a groove or an engaging logo.”
Considering the bulging “Omega M” created by marketing manager George Robinson in the mid-1960s, she said: “It looks logo-ish, to be sure, but it’s visually divorced from its automotive context. A first read evokes the image of bunny ears—or Neptune’s trident.”
Besides the introduction of the enduring logo, the 1960s were big for the brand. “Mopar’s gone independent!” announced a 1963 ad for the new wire and cable line. But the parts we remain excited about to this day are the intake manifolds, valvetrain pieces, and headers that made Dodges and Plymouths so predatory on street and strip, establishing Mopar as synonymous with Chrysler performance. These were lightweight cars with outrageous V-8s. In 1962, an unhandsome little Dart stopped gagging on its 413-cubic-inch Ram Charger motor long enough to record a 167.3-mph flying mile at Bonneville.
“They had it going all the way,” said Bob Beck, a Southern California racetrack announcer for decades who has always enjoyed telling audiences Mopar stands for “Move Over, Plymouths Are Racing.” Besides the huge engines, Beck attributes much Mopar success to Plymouth’s and Dodge’s early adoption of unibody construction. “You wanted to win on the dragstrip,” he said, “you came along a Hemi or Max Wedge, and you knew that was going to be tough business.”
From the seatbacks to the special Mopar owner’s kit, the Challenger does not lack for logos. And no matter the age of the chassis, this car delivers pleasure on the open road
Those who didn’t buy their own factory dragster with an aluminum front end could go to the dealership for some Mopar magic. “They even had kits where you could build yourself a race car,” Beck said. The phenomenon was known as package cars. “It was a part number. You could get everything you needed right from the dealership.” The performance-parts trade led to creation of the Direct Connection, which grew into today’s Mopar Performance Parts.
It’s hard to imagine the NHRA without Mopar, which sponsors the newest star, Leah Pritchett, for whom 2017 has been a breakout year.
From dominating the Stock and Super Stock categories at local strips, Mopar grew with the National Hot Rod Association, which left behind its original competition sites on World War II airfields and moved to purpose-built stadiums and today’s 24-date national tour. The front-engine rail and slingshot dragsters grew into rear-engine Top Fuel cars with enclosed driver compartments. And the Funny Cars deriving from Jack Chrisman’s Mercury Comet had flip-up fiberglass bodies of ever more radical design and supercharged, nitro-fueled engines. The second-generation Hemi V-8 introduced in 1964 was the foundation for Mopar teams. “The engine was so strong and very amenable to the use of nitromethane and blowers,” Beck said. Don Garlits (see page 117) relied on Mopar power while becoming the sport’s foremost legend. It’s hard to imagine the NHRA today without Mopar, which sponsors the newest star, Leah Pritchett, for whom 2017 has been a breakout year.
The cutout in the hood leaves some wiggle room for the mighty Hemi. The big V-8 dispels misguided notions of turbo V-6 superiority.
The Challenger, introduced in 1970, almost missed the fun, coming to market much later than its ponycar precursors and just in time for the federalization era. I was 15 years old in 1970 and had a better-late-than-never attitude about the Challenger. Its simple lines, shapely waist, and overall stance drew me. (By then, the Mustang and Camaro were getting a little busy.) The 1971 car-chase movie, “Vanishing Point,” enhanced the appeal. I happened to work at a drive-in theater that summer and saw it a dozen times. Even the teenaged me recognized the story as a total crock, but I was paid $1.35 per hour to watch Kowalski, the Challenger R/T’s amphetamine-popping driver, outrun motorcycle cops, force a Jaguar E-type into a river, and meet a naked hippie girl who rode a Honda Scrambler without burning her leg on the side pipes. Jennifer Lawrence might have an Oscar, but could she ever do that?
“Vanishing Point” stayed in my mind while I sampled the Mopar ’17 Challenger. Granted, there are even more potent Challenger derivatives—the Demon and Hellcat—but the Mopar Challenger is still a beast. With the ferocious V-8 and taut driveline, smooth shifting requires a real knack. Rather than fully automated, multimode supercars, this is a simple recipe for deliciousness. Mopar’s head of design, Joe Dehner, had spoken about the reaction of enthusiasts in a preview showing. “I think these people eat spark plugs for breakfast,” he said.
If he’s right, green smoothies might be overrated in making it to 80.
Mopar 2017 Dodge Challenger Specifications
ON SALE Now PRICE $57,885/$57,885 (base/as tested) ENGINE 6.4L OHV 16-valve V-8/485 hp @ 6,100 rpm, 475 lb-ft @ 4,100 rpm TRANSMISSION 6-speed manual LAYOUT 2-door, 5-passenger, front-engine, RWD coupe EPA MILEAGE 14/23 mpg (city/hwy) L x W x H 75.7 x 55.9 in WHEELBASE 116.2 in WEIGHT 4,232 lb 0-60 MPH 4.5 sec (est) TOP SPEED 179 mph
The post First Drive: Mopar 2017 Dodge Challenger appeared first on Automobile Magazine.
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Text
First Drive: Mopar 2017 Dodge Challenger
The Mopar 2017 Dodge Challenger was dropped off at noon, and it sparkled in my driveway as if the ripe blue beneath the character line was flecked with asteroid dust. But the glaring rays robbed the black roof and hood of their sheen. It would have been better to greet this 80th-anniversary car when sunset seems to liquefy the lacquers, revealing their true names: Contusion Blue and Pitch Black.
This is the seventh Mopar special since 2010. It rolled off the assembly line in Brampton, Ontario, as an all-blue Challenger R/T Scat Pack and then went to the Mopar Custom Shop in Windsor, across the river from Detroit. There, the trim came off, lots of sanding and hand-masking took place, the black was applied, and the “392” emblem was painted by hand. (The numeral “3” is the Mopar “M” turned sideways.) Other special pieces such as the Shaker hood, shock-tower braces, and Hellcat exhaust tips were installed. The car departed with an owner’s kit: a leather case containing a “birth certificate” engraved on a metal plate, a signed artist’s rendering, a brochure filled with breathless congratulations, a handsome acrylic display piece, and jewelry including a key chain, anniversary badge, and valve-stem caps. The Mopar ’17 Challenger is also offered in Billet Silver and Pitch Black—just 80 examples of each paint scheme. No matter what color, the buyer gets a big brawler with a face that says, “Outta the way!” Goodyear Eagle F1 tires on 20-inch wheels bulge like massive biceps. Indeed, the car has a few poses that make it one of the nicest-looking retro statements on the street.
No matter the color choice, the Mopar 2017 Challenger buyer gets a big brawler with a face that says, “Outta the way!”
I opened its huge door and sat on a lovely, suede-trimmed bucket seat with the Mopar logo embossed on the headrest. The 6.4-liter (392-cubic-inch) V-8 came to life with classic Detroit verve. It was immediately clear how much the oversquare engine likes to rev. Even on local roads where prudence should be exercised, there was no resisting. I might as well have been walking across rangeland with a shotgun and bag of shells. Smacking the power peak of 485 horsepower at 6,100 rpm in second gear brings the voice of a Roman god and a marrow-sapping rush of speed. Third brings a belly laugh, but fourth brings the fear of being fitted for an orange jumpsuit. The 180-mph speedometer is there for a reason. (Fifth and sixth gears are overdrive ratios.) But for all the commotion, all the flapping of dewlaps, this is a refined car with exceptional chassis and suspension development and strategic updates in interior feature content.
“To the credit of Mopar, they continue to do tremendous things with that product,” said Eric Noble, president of automotive consultancy firm The Car Lab, when I called him for some perspective. Noble pointed out that the LX platform, which serves as the Challenger’s basis, is more than 10 years old. “That’s an example of the power of the Mopar brand and also the clever continual evolution of it by passionate people inside. Mopar’s basically the fountain of youth for every model it touches.”
The Mopar “M” gets sideways for the handpainted “392” emblem. The Shaker hood always seems on the verge of making a big announcement
The Mopar 2017 Challenger is tagged at $57,885. “I bet every unit goes out the door at that plus dealer markup,” Noble said. “It’s a way for [Fiat Chrysler Automobiles] to continue to reap profit out of a very old platform. The vehicle-line executive on the main model line is happy, the dealers are happy, and Mopar continues to maintain or build brand equity. It’s hard to say a bad thing about Mopar. They’re just damn good at what they do.”
In fact, Noble suggests Mopar is FCA’s third-most valuable division after Jeep and Ram. This value is the result of gradual development of today’s portfolio of limited-edition vehicles, 500,000 products, 1,750 Mopar Express Lane oil-change centers around the world, mechanic training programs at community colleges, 50 parts warehouses, 11 Mopar Custom Shops in various countries, and 1,500 employees at home base in Detroit’s suburb of Center Line.
It all started rather humbly in the same year the American auto industry gave us the Blue Flame inline-six and the sit-down strike. It was initiated August 1, 1937, after Chrysler Motor Parts Corporation had already been operating for eight years, when Mopar offered “Chrysler Engineered” antifreeze (part number 1316 209) as its first product for the corporation’s Plymouth, Dodge, DeSoto, Chrysler, and Imperial brands. Matter of fact all the way, Mopar said what it did: motor parts.
The Mopar Challenger’s speedometer goes to 180 mph for a reason. It taps the available 485 hp at 6,100 rpm and can hightail it out of anywhere.
If the name was prosaic, the earliest marketing idea—put together for a Shriners’ parade in Detroit—was kooky. The effort entailed creation of a parade float bearing a 10-foot-tall camel made of auto parts. Wearing Mr. Mopar labels, this creation was led on the float by a small mechanical man, a real nut job named Accy—for “accessories.” In the annals of pitchmen, Mr. Mopar and Accy fall somewhere between Mr. Clean, whose sudden appearance in a commercial was unnerving but effective, and that inefficacious prevaricator, Joe Isuzu.
MoPar, as it was then written, with horizontal rules above the “o” and “ar,” offered radios in 1941, just in time to hear FDR proclaim December 7 as a date which will live in infamy. The sets were “custom built to specifications developed by Chrysler Corporation Engineers.” There was the Universal, the Model 600, and the mighty Model 800, an eight-tube wonder with great reception and a color-changing display that matched the broadcast.
A postwar ad presented car care products such as MoPar Automobile Polish. “Excellent for furniture, too!” claimed the copy in what was perhaps an industry first: allowing people to shine up their Plymouths and parquetry from the same can. The full-color cover of a Replacement Parts and Service Guide from the 1950s showed mufflers, brake hoses and fluid, fan belts, and spark plugs. It was still pretty ho-hum.
By now, MoPar had lost the horizontal rules, and if the early attempt at a mascot was corny, the graphic design was equally misbegotten. “Mopar’s branding since 1937 looks like design ideas run through a blender at max speed,” said my friend, Angela Riechers, who teaches typography at New York’s School of Visual Arts and writes a weekly column on typefaces for Eye on Design, the American Institute of Graphic Artists’ blog. I’d asked Riechers to look over the images Mopar released for its anniversary. She found “a mishmash of colors, typefaces, attempts at logotypes, and varying notions about how much info to include. They never really found a groove or an engaging logo.”
Considering the bulging “Omega M” created by marketing manager George Robinson in the mid-1960s, she said: “It looks logo-ish, to be sure, but it’s visually divorced from its automotive context. A first read evokes the image of bunny ears—or Neptune’s trident.”
Besides the introduction of the enduring logo, the 1960s were big for the brand. “Mopar’s gone independent!” announced a 1963 ad for the new wire and cable line. But the parts we remain excited about to this day are the intake manifolds, valvetrain pieces, and headers that made Dodges and Plymouths so predatory on street and strip, establishing Mopar as synonymous with Chrysler performance. These were lightweight cars with outrageous V-8s. In 1962, an unhandsome little Dart stopped gagging on its 413-cubic-inch Ram Charger motor long enough to record a 167.3-mph flying mile at Bonneville.
“They had it going all the way,” said Bob Beck, a Southern California racetrack announcer for decades who has always enjoyed telling audiences Mopar stands for “Move Over, Plymouths Are Racing.” Besides the huge engines, Beck attributes much Mopar success to Plymouth’s and Dodge’s early adoption of unibody construction. “You wanted to win on the dragstrip,” he said, “you came along a Hemi or Max Wedge, and you knew that was going to be tough business.”
From the seatbacks to the special Mopar owner’s kit, the Challenger does not lack for logos. And no matter the age of the chassis, this car delivers pleasure on the open road
Those who didn’t buy their own factory dragster with an aluminum front end could go to the dealership for some Mopar magic. “They even had kits where you could build yourself a race car,” Beck said. The phenomenon was known as package cars. “It was a part number. You could get everything you needed right from the dealership.” The performance-parts trade led to creation of the Direct Connection, which grew into today’s Mopar Performance Parts.
It’s hard to imagine the NHRA without Mopar, which sponsors the newest star, Leah Pritchett, for whom 2017 has been a breakout year.
From dominating the Stock and Super Stock categories at local strips, Mopar grew with the National Hot Rod Association, which left behind its original competition sites on World War II airfields and moved to purpose-built stadiums and today’s 24-date national tour. The front-engine rail and slingshot dragsters grew into rear-engine Top Fuel cars with enclosed driver compartments. And the Funny Cars deriving from Jack Chrisman’s Mercury Comet had flip-up fiberglass bodies of ever more radical design and supercharged, nitro-fueled engines. The second-generation Hemi V-8 introduced in 1964 was the foundation for Mopar teams. “The engine was so strong and very amenable to the use of nitromethane and blowers,” Beck said. Don Garlits (see page 117) relied on Mopar power while becoming the sport’s foremost legend. It’s hard to imagine the NHRA today without Mopar, which sponsors the newest star, Leah Pritchett, for whom 2017 has been a breakout year.
The cutout in the hood leaves some wiggle room for the mighty Hemi. The big V-8 dispels misguided notions of turbo V-6 superiority.
The Challenger, introduced in 1970, almost missed the fun, coming to market much later than its ponycar precursors and just in time for the federalization era. I was 15 years old in 1970 and had a better-late-than-never attitude about the Challenger. Its simple lines, shapely waist, and overall stance drew me. (By then, the Mustang and Camaro were getting a little busy.) The 1971 car-chase movie, “Vanishing Point,” enhanced the appeal. I happened to work at a drive-in theater that summer and saw it a dozen times. Even the teenaged me recognized the story as a total crock, but I was paid $1.35 per hour to watch Kowalski, the Challenger R/T’s amphetamine-popping driver, outrun motorcycle cops, force a Jaguar E-type into a river, and meet a naked hippie girl who rode a Honda Scrambler without burning her leg on the side pipes. Jennifer Lawrence might have an Oscar, but could she ever do that?
“Vanishing Point” stayed in my mind while I sampled the Mopar ’17 Challenger. Granted, there are even more potent Challenger derivatives—the Demon and Hellcat—but the Mopar Challenger is still a beast. With the ferocious V-8 and taut driveline, smooth shifting requires a real knack. Rather than fully automated, multimode supercars, this is a simple recipe for deliciousness. Mopar’s head of design, Joe Dehner, had spoken about the reaction of enthusiasts in a preview showing. “I think these people eat spark plugs for breakfast,” he said.
If he’s right, green smoothies might be overrated in making it to 80.
Mopar 2017 Dodge Challenger Specifications
ON SALE Now PRICE $57,885/$57,885 (base/as tested) ENGINE 6.4L OHV 16-valve V-8/485 hp @ 6,100 rpm, 475 lb-ft @ 4,100 rpm TRANSMISSION 6-speed manual LAYOUT 2-door, 5-passenger, front-engine, RWD coupe EPA MILEAGE 14/23 mpg (city/hwy) L x W x H 75.7 x 55.9 in WHEELBASE 116.2 in WEIGHT 4,232 lb 0-60 MPH 4.5 sec (est) TOP SPEED 179 mph
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