#Andrew Lemacks

[veteranwiki]

Supporting Veteran Wiki: Enhancing Information Access for the Military Community To make a donation today, visit https://veteranwiki.org/donate Or contact us to schedule a call with our team, https://veteranwiki.org Visit the Wiki https://wiki.veteranwiki.org In this passionate appeal by Andrew Lemacks, the Founder and Executive Director of Veteran Wiki, he explains the purpose, mission, and vision behind Veteran Wiki. He highlights the significant role it plays as a consolidated source of vital information for the U.S. military, veterans, and their families. The aim of Veteran Wiki is to tackle prevalent issues in the community, such as unemployment, homelessness, mental health, healthcare access, and claim backlogs. Through their growth strategy, they aim to expand their platform and increase their impact. Andrew invites support via donations, pointing out how contributions can aid their operations, support staffing, and facilitate their expansion. He affirms that the support goes beyond monetary value and demonstrates a shared commitment to honoring and serving America's heroes. Acknowledging donations through public recognitions and custom packages are part of the organization's transparency and accountability practice. Veteran Wiki Social Media: https://www.youtube.com/@VeteranWiki https://patreon.com/VeteranWiki - access to Discord https://twitter.com/VeteranWiki https://facebook.com/TheVeteranWiki https://www.instagram.com/vetwiki/ https://www.reddit.com/r/VetWiki/ https://linkedin.com/company/veteranwiki https://veteranwiki.tumblr.com/ https://www.pinterest.com/VeteranWiki https://g.page/r/CZEnRbw1hnFHEBM/ https://www.tiktok.com/@veteranwiki https://github.com/Lemacks-Media/VetWiki

[lemacksmedia]

Using Schema Markup Matters

https://lemacksmedia.com/news/08/04/using-schema-markup-matters/

Using Schema Markup Matters

Why should your business care about Schema markup? First let’s start off by talking about how amazing a place the internet really is! You can literally find anything if you know what to search for. But that’s the kicker, if you have no idea what to search for, or the terminology used by the industry then you’re either going to end up down a rabbit hole, or worse…

That’s what Lemacks Media’s goal is to help overcome! We’re working towards creating a well informed client base while being completely transparent!

So, let’s talk about Schema Markup, Open Graph Data, and Twitter Cards. OK, first thing I know all of you (or at least a very large portion of you) are going to say, “I don���t use Twitter”. To which I will reply, can you guarantee that nothing from your business website will ever be shared on Twitter? That’s right, you can’t, and even if you don’t ever plan to create a Twitter account for yourself or your business, it matters at a branding level. That impression someone gets when sharing a product of yours can be make or break!

To give you an idea of what I am talking about, check out this Twitter card preview I generated while doing some Facebook consulting (for lack of a better term).

What’s the first thing you notice? If you’ve ever seen a Twitter card before, you’ll know immediately it’s missing an image. This image could be a product image, a brand image like a logo or icon, etc. However, nothing is there but a generic placeholder image. Next thing you might notice is that the brand name is repeated into what you might consider the subheading area. This is supposed to be a description snippet from Schema data, depending on the post type, either of the business itself, or of a product/service.

Then lastly, you have the site URL. It and the heading are the only correct parts of this snippet. Here’s how Lemacks Media’s snippet compares. Keep in mind, we’re comparing home pages, so we’re apples to apples.

You’ll immediately notice the difference. And here’s the thing. This content is generated from metadata within your site, typically either the header or footer of the site, or generated by something like a script or snippet of PHP within a sites functions file.

So, you might ask as a Business Owner, Brand Manager, new Web Developer what am I supposed to do, or how do I fix this? Well, that’s pretty simple! Here’s what you can do:

Identify the platform you are using

Identify the type of access you have to your sites files (FTP, SFTP, File Manager in cPanel, File Editor Tool, or other Editing Tool)

Now open the following links: Google Structured Data Testing Tool Facebook Sharing Debugger (Open Graph) Twitter Card Validator

Enter your websites homepage url in each tool, we’re not concerned with products or other information yet in this article

Great, so here’s at the very least, how your data *should look in these tools! Since I have already shown how Twitter cards look above, I have omitted them. First Google’s Structured Data Testing Tool:

Notice how much data is in there? Search engines, not just Google, use this information as a means to identify who and what your website is representing. It uses this data to create rich search snippets, business profile information, and more which you can read all about, in the Google’s Search Gallery Guide. And right off the bat I hear you saying, “but we use Google MyBusiness to keep our information up to date”. That’s all fine and dandy, and I’m glad that you actually do use the tool! But here’s the thing, Google isn’t the only search engine. As a matter of fact, Yahoo, Microsoft’s Bing, Yandex, etc all rely on schema.org markup. Here’s why this is important to understand; when your parents, grandparents or other tech challenged groups install things on their phone, their computer, browser they often times end up installing additional “stuff”. This often includes toolbars using alternative search engines, or simply they might use the built in browser search engine, like Bing in Edge/IE.

Next is Facebook’s Open Graph Sharing Debugger

And again, we’re only showing the home page here, but the first thing I can point out is that my type is incorrect, it should be set to website for a ‘page’. The reason it isn’t is because it doesn’t really affect how the content appears on Facebook, and thus is easier to use a snippet in the functions file to place the data in the header. Now, if this was going to be a product, we’d have to do some additional statements, but again, we’re just going over the basis right now.

So, right now, for demonstration purposes I have placed the 3 different markup types in the 3 primary areas of my websites template. Twitter is currently in the header. Facebook is in the functions (note this is PHP, however, since it’s within the functions file it does not need to be contained between opening and closing PHP tags. And finally the Schema.org markup is in the footer. Something you will notice is that there are 2 JSON scripts, the first identifies that it is a website, the second identifies the entites (Lemacks Media, myself, etc).

Also, I’m sure it has to be said, the functions snippet is specific to how WordPress’ (the .org software, not the .com host) framework/themes work. Please do not simply copy and paste those snippets onto your website hoping it will work.

We’ll go into more detail about product markup and other platforms in future posts! Let us know what platform you’d like more information about.

6 August, 2018 – Edit by Andrew Lemacks: This article will be updated with links for how to update markup on each platform as we release those articles this week! Standby!

Visit Lemacks Media https://lemacksmedia.com/news/08/04/using-schema-markup-matters/ for updates and more content. #OpenGraph #RichSnippets #Schema #SchemaMarkup #SchemaOrg #SearchEngineOptimization #Seo #TwitterCards

[candycloth]

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[heswrongshesright]

Veterans Day Special: Stolen Valor, Applebee's, and Dependapotamus - HWSR Ep 107

In this lively Veterans Day episode of the 'He's Wrong She's Right' podcast, hosts Andrew Lemacks and Nona Phelps delve into various military-related topics with humor and insight. They discuss the importance of veterans making their veteran status known, the humorous mandate of visiting Applebee's for a free Veterans Day meal, and the widespread phenomenon of stolen valor. They also give a special shoutout to a veteran-owned business, Reeves Bees, sampling their delicious honey products live on the show. Along the way, they talk about the differences between Veterans Day and Memorial Day, confront common misconceptions about military service, and share entertaining anecdotes from their personal experiences. Don't miss this episode filled with thoughtful discussions, funny banter, and some touching moments of gratitude for those who have served. 

Join the channel to get access to perks:

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00:00 Veteran Obligations and Applebee's Tradition

01:00 Podcast Introduction and Announcements

01:27 Veterans Day vs Memorial Day

03:23 Shoutout to Reeves Bees

08:03 Chili Cookoff Preparations

14:17 Understanding Military Discharges

18:17 Stolen Valor Stories and Memes

33:39 The Honorary Purple Heart Incident

34:40 Understanding Stolen Valor

35:11 Live Action Role Play (LARP) Explained

36:27 Marine Corps Culture and Misconceptions

37:05 Military Training and Special Forces

42:45 Branch Birthdays and Traditions

45:05 Coast Guard and Homeland Security

58:55 Social Media Missteps in the Military

01:02:28 Stolen Valor Stories and Memes

01:08:57 Closing Remarks and Veterans Day Wishes

#AndrewLemacks #NonaPhelps #HWSR #HesWrongShesRight #ReevesBees #MatthewReeves #VeteransDay #StolenValor #MilitaryHumor #Podcast #VeteranOwnedBusiness #VeteranLife #Applebees #MarineCorps #RangerSchool #MilitaryVeterans #ArmyVeterans #VeteransDay2024 #ComedyPodcast #SupportOurTroops #MilitaryStories #VeteranSupport #PodcastLife #AirForce #CoastGuard #Navy #SpaceForce

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