#Advertise Agency In India

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Kajaria Eternity Partners with Apppl Combine to Redefine GVT Tile Market Leadership

Introduction

Kajaria Eternity, the flagship GVT (Glazed Vitrified Tile) brand of Kajaria Ceramics, has consistently set benchmarks for quality and innovation in the Indian tile industry. However, rising competition, evolving consumer preferences, and price sensitivity posed significant challenges. To address these, Kajaria collaborated with Apppl Combine, a leading marketing agency, to craft transformative Kajaria ad campaigns that solidified its position as “India’s No.1 GVT Brand.” Market Challenges Kajaria Eternity’s leadership position was tested by:

Rising Competition: Regional brands offering budget-friendly tiles created a crowded marketplace.

Consumer Awareness Gaps: Many customers struggled to differentiate GVT tiles from traditional ceramics, questioning the premium pricing.

Sustainability Costs: Eco-friendly manufacturing practices, while necessary, increased costs, adding pressure to maintain profitability.

To overcome these hurdles, Apppl Combine devised a cohesive strategy that highlighted Kajaria’s strengths while addressing market challenges.

A Strategic Repositioning with Apppl Combine The partnership with Apppl Combine, a trusted Kajaria marketing agency, resulted in a bold shift in branding and communication:

Leadership Assertion: By adopting the tagline “India’s No.1 GVT Brand,” Kajaria reinforced its dominance in the premium tile segment.

Educational Messaging: The campaigns focused on educating customers about the superior quality, durability, and aesthetics of GVT tiles compared to ceramics.

Unified Branding: Consistency across digital platforms, retail spaces, and outdoor advertising ensured a seamless brand narrative.

Execution of Impactful Kajaria Ad Campaigns Apppl Combine spearheaded the execution of innovative campaigns across multiple channels:

Celebrity Endorsements: Collaborations with Bollywood icons Akshay Kumar and Ranveer Singh brought credibility and widespread appeal to the campaigns.

Multi-Platform Approach: The campaigns utilized outdoor hoardings, digital advertisements, and in-store branding to maximize reach and visibility.

Compelling Ad Films: Two targeted B2C ad films showcased Kajaria’s core values, connecting emotionally with consumers while emphasizing product superiority.

As a trusted Kajaria advertising agency, Apppl Combine ensured the campaigns resonated with both urban and regional audiences.

Results: A Transformative Journey The campaigns delivered outstanding results:

Increased Visibility: The tagline “India’s No.1 GVT Brand” resonated across India, strengthening Kajaria’s position.

Improved Engagement: Consumer awareness and trust in Kajaria’s offerings grew significantly, resulting in increased foot traffic and sales.

Market Leadership: Kajaria Eternity not only retained its leadership but also set a new benchmark in branding within the competitive tile industry.

Conclusion Kajaria Eternity’s collaboration with Apppl Combine underscores the importance of strategic partnerships in navigating market challenges. Through innovative Kajaria ad campaigns, the brand successfully redefined its leadership and engaged consumers effectively. This journey serves as a testament to the power of cohesive branding and impactful marketing in driving long-term success.

This post was originally published on: Apppl Combine

[ebslon]

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[brandhopmedia786]

Transforming Brands with Remarkable Advertising: Brandhop Media - Your Best Bet

These days, everyone buys their products by selecting a brand because the brand reveals the product's quality. Therefore, we require the ideal best advertising company that can support your brand. However, it can take some time for them to fully comprehend your company, your goals, and your target market. Only after that can they create tailored advertising solutions that support your brand identity and help you reach your particular objectives. the importance of genuine communication, honesty, and long-term collaborations. 

Brandhop Media is one of the Best Advertising Company in India, Kerala. We are skilled at optimizing the effectiveness of various advertising platforms. They have the know-how to optimize your brand's presence across many channels and maximize your exposure to the correct audience, whether it be social media platforms, search engines, display networks, or conventional media. Our most brilliant group of strategists, copywriters, and designers works together to create intriguing and appealing ad campaigns that grab viewers' attention and have an impact that lasts. The Brand is aware of the value of narrative and has the skills necessary to elicit an emotional response from customers.

[zebraidealab]

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How to Use Social Media Advertising: What You Should Know

Introduction

Marketers must use social media as it has become a necessary tool in recent years. Traditional marketing has been most throughly disrupted by social media among all new media marketing platforms. Potential customers only receive messages through older outbound marketing methods and cannot communicate back.

Interactions between customers and businesses can happen directly on social media. Questions may be asked by either party while reposting content and developing a relationship is also possible. Best Digital Marketing Company in Pune  gives ten tips for successfully promoting your business on social networks are presented here to help those who find the prospect of starting social media marketing intimidating.

Set Clear Objectives: 

Determine your goals for using social media advertising. You might increase brand awareness, drive website traffic, generate leads, or boost sales. You can evaluate the effectiveness of your advertising efforts by setting clear objectives.

Identify Your Target Audience: 

Based on their demographics, interests, and behaviors, define your target audience. This will help you create targeted and relevant ads that resonate with your potential customers.

Choose the Right Platforms: 

Make sure you choose the social media platforms where your target audience is most likely to be active. Pinterest, LinkedIn, Twitter, and Facebook are some of the most popular social media platforms. Each platform has its own strengths and audience demographics, so choose the ones that align with your business objectives.

Craft Compelling Advertisements: 

Ads that are visually appealing and compelling will draw in your target market. Use high-quality images or videos, compelling headlines, and clear calls-to-action (CTAs) to encourage users to take action.

Utilize Ad Targeting Options: 

Use social media platforms to target your audience. Narrow down your audience based on location, age, gender, interests, and other relevant criteria. Increasing the chances of conversion, you'll ensure that your ads are shown to users who are most likely to convert from your ads.

Monitor and Optimize Performance: 

Keep a close eye on how your ads are performing and make any necessary adjustments. Analyze key metrics such as click-through rates (CTRs), conversions, engagement, and return on ad spend (ROAS). Use this data to optimize your ads, audience targeting, and budget allocation for better results.

Implement Retargeting: 

Reach out to website visitors and users who have previously shown interest in your products using retargeting campaigns. By displaying tailored ads to these users, you can increase the likelihood of conversions and customer retention.

Test Different Ad Variations: 

Conduct A/B testing by creating multiple versions of your ads to identify the most effective elements. Test different headlines, images, CTAs, or ad formats to find out what resonates best with your target audience.

Budget Management: 

Set a budget for your social media advertising campaigns and allocate it wisely across different platforms and ad types. Start with a smaller budget and gradually increase it as you find success with your ads.

Monitor Industry Trends: 

Stay updated with the latest trends and changes in social media advertising. Platforms often introduce new features, ad formats, or targeting options that can benefit your business. Stay competitive by adjusting your strategies accordingly.

Conclusion

Leveraging the advantages of social media advertising can significantly boost your business by targeting a wider audience, increasing brand visibility, increasing traffic and increasing conversions. Embrace the power of social media and watch your business grow.

[addzetadvertisingmedia]

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[apcseo]

Best Video Ad Campaign Agencies in India: Experts Crafting Impactful Stories

In the fast-evolving world of marketing, video advertisements have emerged as one of the most effective ways to engage consumers, communicate brand messages, and drive business growth. With the increasing consumption of video content across various platforms like YouTube, Instagram, and TikTok, the demand for compelling video ad campaigns has skyrocketed. In India, several agencies are leading the charge, creating impactful stories that resonate with audiences and elevate brands. This article highlights some of the best video ad campaign agencies in India that have proven their expertise in crafting narratives that captivate and convert.

1. The Glitch

Location: Mumbai

One of the most well-known digital agencies in India, The Glitch has been instrumental in creating some of the most innovative and memorable video ad campaigns. The agency's approach focuses on merging creativity with technology to tell engaging stories across digital and social media platforms. From brand storytelling to high-end production, The Glitch has worked with global brands like Netflix, Starbucks, and Zomato, producing content that not only grabs attention but also builds long-lasting relationships with audiences.

Notable Campaigns:

Netflix: "The Crown" Season 3 Launch

Zomato: "Woot Woot" Campaign

2. Talented

Location: Delhi & Mumbai

Talented is known for its versatility and a deep understanding of audience psychology. This agency creates videos that are not just visually stunning but are also strategically crafted to engage and convert. With a focus on digital and influencer-driven content, Talented has helped brands like Pepsi, Reliance Jio, and ITC push the boundaries of traditional advertising through interactive and shareable video content.

Notable Campaigns:

Pepsi: "Live For Now"

Reliance Jio: "India ka Tyohaar"

3. Leo Burnett India

Location: Mumbai

As a global creative agency with a strong presence in India, Leo Burnett is synonymous with iconic advertising. Their video ad campaigns focus on creating deep emotional connections with the audience, blending creativity with consumer insights. With a history of working with renowned brands such as McDonald's, Amazon, and Tata Motors, Leo Burnett India’s video campaigns have become benchmarks in the industry.

Notable Campaigns:

Tata Motors: "The Bold New SUV"

Amazon India: "The Great Indian Shopping Festival"

4. Famous Innovations

Location: Mumbai

Famous Innovations is another key player in the Indian advertising industry, known for its unique approach to storytelling. This agency specializes in creating innovative video content that challenges conventional advertising formats. Famous Innovations creates ad campaigns that are visually appealing, entertaining, and thought-provoking, making it an ideal choice for brands looking to stand out in the crowded Indian market.

Notable Campaigns:

Bajaj Allianz: "Bajali Ke Saath Ho Jaaye"

Kissan: "Kissan Purani Dosti Nayi Dosti"

5. Dentsu Webchutney

Location: Delhi & Mumbai

Dentsu Webchutney is one of India’s leading digital marketing agencies that specialize in crafting viral video ad campaigns. With an emphasis on creativity and digital-first strategies, the agency creates videos that resonate deeply with the online audience. Dentsu Webchutney’s ability to tap into pop culture and contemporary trends has made them the go-to agency for brands looking to make a bold impact in the digital space.

Notable Campaigns:

Swiggy: "Swiggy Voice"

Coca-Cola: "Share a Coke"

6. Apppl Combine

Location: Delhi

Apppl Combine is known for creating engaging and innovative campaigns that resonate with diverse audiences. They have worked with a range of brands to develop impactful video ad campaigns that not only highlight the key product features but also strike an emotional chord with consumers. One of their notable achievements was the launch of the “Best Buy Sale” campaign for Kerovit. This exclusive brand property featured four high-impact ad films and extensive digital display ads, which effectively highlighted Kerovit’s unique selling propositions. The success of this campaign helped to drive consumer interest, reinforcing Kerovit’s value proposition during seasonal promotions.

Encouraged by the success of the first phase, Apppl Combine introduced the "Gift a Bathroom" campaign in its second phase. This innovative campaign became a breakthrough property, emotionally resonating with audiences by emphasizing the concept of gifting a bathroom. The agency produced seven ad films in multiple regional languages including Hindi, Malayalam, Tamil, Telugu, Bangla, Gujarati, and Marathi. This campaign not only captured attention but also strengthened Kerovit’s position as a brand that understands the personal needs of its consumers.

Notable Campaigns:

Kerovit: “Best Buy Sale” Campaign

Kerovit: “Gift a Bathroom” Campaign

7. BBDO India

Location: Mumbai

BBDO is renowned for its ability to craft emotionally resonant stories that tug at the heartstrings of viewers. The agency's powerful video campaigns often highlight the emotional aspects of brands, delivering messages that leave a lasting impact on the audience. From multinational corporations to local brands, BBDO’s campaigns reflect high-quality production values and an innate understanding of consumer behavior.

Notable Campaigns:

PepsiCo: "Welcome to the World of Real Magic"

Airtel: "Har Ek Friend Zaroori Hota Hai"

8. Ogilvy India

Location: Mumbai & Bengaluru

Ogilvy India is a creative powerhouse with a strong legacy of creating iconic campaigns. Their video advertising approach blends storytelling, humor, and social relevance to ensure that the message is both entertaining and impactful. Ogilvy’s commitment to innovative video content is seen in their work with brands like Dove, Ford, and KFC, where they craft stories that are relatable and memorable.

Notable Campaigns:

Dove: "Real Beauty"

KFC: "Finger Lickin' Good"

9. Schbang

Location: Mumbai

Schbang is a creative agency known for its fresh and cutting-edge approach to digital marketing. Their video ad campaigns are often centered around the idea of “changing the game,” bringing new ideas and formats to the forefront. Schbang’s strength lies in its ability to produce content that appeals to the younger demographic while staying true to brand values.

Notable Campaigns:

Wink: "Smartphone with a Heart"

SodaBottleOpenerWala: "Good Old Parsi Humor"

10. Mindshare India

Location: Mumbai

Mindshare is a global media agency with a strong presence in India, known for delivering impactful video advertising that drives both brand visibility and sales. Their focus on data-driven insights helps brands create video content that speaks directly to their target audience, optimizing content for various platforms and ensuring maximum reach.

Notable Campaigns:

Unilever: "Ariel Share the Load"

Sony Entertainment Television: "The Voice India"

11. Enormous Brands

Location: Mumbai

Enormous Brands takes a distinctive approach to video marketing by combining creativity with the brand's core values. They focus on creating memorable stories that are not just aesthetically pleasing but also highly strategic, helping brands build a deep connection with their customers. Enormous Brands' work has often been recognized for its exceptional creativity and quality.

Notable Campaigns:

Chumbak: "Find Your Happy"

Asian Paints: "Har Ghar Kuch Kehta Hai"

Conclusion

India’s video ad campaign landscape is filled with creative agencies that are pushing the envelope to craft content that not only entertains but also drives business growth. From emotional storytelling to bold, unconventional approaches, these agencies have proven their ability to adapt to the ever-changing digital marketing landscape. Whether you're a global brand looking to make an impact in India or a local business aiming to expand your reach, collaborating with these leading agencies can help you create powerful video campaigns that connect with your audience and leave a lasting impression.

This post was originally published on: LinkedIn

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https://spacead.in/blog/branding/10-cutting-edge-approaches-to-transform-your-branding/

Here’s a list of 10 creative strategies such as - using quality photos and highlighting business value to elevate your businesses’ branding.