#Advantages of Google Ads and Meta Ads

[liveblack]

[linkablewritingadvice]

How much should it cost to be a writer?

It depends what route you’re taking. If you are planning to go for traditional publishing, which looks like you finishing a manuscript and then querying agents who will then take your book to publishers, you should be paying for basically nothing. One exception would be if you decide to hire an editor to get a pass over your manuscript and/or query package before sending it off, but this is not required.

If you are in the process of trying to get your manuscript traditionally published, you may be approached by a “publisher” offering to publish your manuscript for a fee. THIS IS A SCAM! An author should never be paying for “publishing services.” Anyone asking you to pay for your own printing, marketing, etc. costs is taking advantage of you. These are called vanity publishers and they will not turn you a profit, help you attract readers, or provide you the prestige of being published. 

Always check on Writer Beware - search for the name of the person or company. You can also just google that name along with the word “scam” or “reviews.” In general, don’t let yourself be blinded by dreams, or let yourself be convinced that something is a good idea because you really want it to be true. Never, ever, ever pay a publisher.

If you are going the self-publishing route, you will be paying for certain things, but none of those should be payment to be published. You are the publisher. Uploading your manuscript to Amazon or other marketplaces is free. However, you will be paying for things that a publisher typically pays for. This could include:

-Cover art - you could do this yourself, though this isn't recommended. A good cover is key to a book's success, so budget to purchase a pre-made book cover, or hire a professional cover artist.

To find pre-made book covers, you can just Google "premade book covers," or check one of these sites: BookCoverZone RockingBookCovers Beetiful

And here's a list of places to buy both custom and pre-made cover designs that's a good start. You can also check Reedsy and Etsy for people listing cover design services. If there is a self-pubbed author whose covers you love, try asking them what artist they use.

-Formatting - you could do this yourself using a formatting program like Atticus, or you could hire someone who does professional e-book formatting.

Here's an article on the turbo-DIY route. Here's a list of formatting programs you can use. To hire someone, you can simply search for book formatting services or look at places where people list such services for hire, like Reedsy, Fiverr, or certain Reddit boards.

-Ad campaigns - you may want to pay for ad campaigns on platforms like Meta or Amazon. More niche, author-specific platforms like BookBub, Book Funnel, or Book Sirens also come with certain costs. 

-Author services - you may wish to hire an expert in things like marketing, blurb copy, social media metrics, newsletter management, etc. You can find information on that here.

Be aware that scam publishers might try to pitch themselves as "author services" - you should be paying someone to help you with specific aspects of your self publishing work, NOT paying to be published.

-Software and platforms - whether it's a subscription to Duotrope, a paid Scribophile account, access to pro Canva features, etc. you may decide to pay for tools that you will use to do your work well.

-Expert advice - some people offer courses, books, or other resources on how to do specific things like write a compelling blurb or run an effective ad campaign. You may notice that a lot of the links I shared here will include upsells from people doing exactly this!

Be very cautious about this, as most of these people claim that they make tons of money on their self published books, but really, they make their money selling this stuff to people like you. Always check out a person’s free resources first, and wait to invest in this sort of thing until you have a specific question you need answered or are trying to do a very particular thing that you need granular guidance on. 

One thing you should NOT pay for is a review, feature, or interview. Self-published authors will be approached by a lot of scammers who claim that, for a nominal fee, they will share information about your book to their huge audiences. These are completely useless and a waste of money. Never spend money on this.

Always keep track of what you are spending on all of this. You may be able to deduct it from taxes you pay on your income from writing, and you will want to really understand what your profit margins look like.

[accio-victuuri]

Sugar Rush : October CPNs

This was an insane month to say the least, I’m not even exaggerating. Things happened that will go down in fandom history. Our detective skills in looking for places and trying to piece a story was tested and the clowning was at it’s peak. I would have to say that by far, this year, it’s this month that generated lots of noise. Both sides were just throwing sweets at us and we can’t even keep up.

It also proved once more the charm of turtle cpns and why context, history and time is important to fully enjoy a candy:

“The charm of turtle candy is that it is incomplete. It is not a one-time solution. You feel suspicious at the beginning, but you are more sure later, and then at some unknown moment in the future, you suddenly get it. The correct answer, everything forms a closed loop, it's so cool���

��� YH poster for WYB is from a BJYX fansite

• On 10/1, there has been some talk about WYB’s hair hiding beneath his beanie when he arrived at the airport to Paris. People’s guess is that he is blonde. Some people are connecting it to the blonde character in the XZS vlog.

People are free to interpret this however they want, as a candy, it appears to ZZ giving us a clue as to WYB dyeing his hair. Personally tho, this person is a member of GG’s staff & his friend who also takes part in putting out the amazing materials we get. People particularly remembered one of them had blonde hair during MFW. Anyway, I understand why people are so happy about this & interpreting it the way they do and go ahead and it this if you want 🍭

It also doesn’t help that the character kinda looks like WYB in Paris which is some next level coincidence. I can’t even with this fandom.

• I’m adding this beautiful analysis of Pie @potteresque-ire about the Mid Autumn festival photos posted by our boys. It’s technically from last month but i already published it before I read this meta. It just gives more weight to the meaning of it aside from how it matches 🌙

• Mengniu exhibit with zz and wyb standees

• Camera/Leica CPN : This has actually become everyone’s favorite candy of the year. It started out so simple and almost like a galaxy brain sort of clowning but both sides ended up “confirming” what we speculated. I have talked about this at length and in different parts below :

Part One / Part Two / Part Three / Part Four / Part Five

10/6, WYB continues to show off his camera. Almost all the photos in the set released by YBO, he is holding it, and there are falling cameras on Weibo in that post!!!! 📸

There is also this CPN on what WYB is taking a photo of and with people using google earth and comparing, they found out it’s the number 23. What a beautiful number. He really loves it! ♥️

• Same place, different times. This is so bittersweet to me. One day, they will get that Romantic Paris getaway together 🖤

• XZ 1005 birthday CPNs : one // two 🎂

• A photography studio shared a shot of GG for his bday and the kadian is 18:23. This same company also released a bday photo for WYB’s. They have worked with the boys a couple of time.

• The same description of something being like a film

• Glasswork art piece from France that could have been a gift and souvenir for GG

• Camping site and it’s connection to WYB selfie - At this point, there’s been so many “evidence” collected by bxgs and the most accurate date is really 8/14-8/15 that this “celebration” was done. There are also posts from people who visited the place and a motorcycle “parade” took place, so we know it’s a popular place to ride your moto. It’s one of the “services” they provide and looks like something that WYB took advantage of.

• Is one of the photographers yibo? 📸

• GG’s rope necklace and it’s meaning

• XZS birthday video taking some inspiration from a queer themed short film “we are animals”

• The camping trip was a team building of XZS and YBO?

• Both of them so sexy 🔥🔥🔥🔥

• 10/12 ZSWW rumor house & fake story content 🤍

• WYB’s 10/13 Selfie : part one / part two

• A galaxy brain cpn of XZS 10/13 post’s caption

• On 10/16, XZ released a tribute song which is government sponsored of course. In the past months, the go-to person we usually see singing for these causes is WYB and now it’s XZ. This is not exactly CPN, but i like the way that they are both people seen as positive influences and may be used to sing for certain events. Maybe one day they can do a duet? LOL.

• This one is so funny, there is an interview in a Taiwan TV show i guess. and the question was, “Talk about the general interests of gay men in Taiwan” ; the person answering is also gay and he said it’s : fitness, mountain climbing, raising cats, and Shiba Inu. 😂😂😂😂

LOL. Why does it remind us of two people? It’s so specific. Who have always wanted to raise both a car and a dog (shiba inu) and is currently loving fitness and mountain climbing. They might as well add camping on there 🤪🤪🤪

I don’t really believe in stereotypes and that there is a certain “checklist” that makes you gay or whatever— your interests are personal and what you enjoy. maybe you will be influenced by your environment but just do what you want. Tho I understand why this was so amusing to c-turtles cause they immediately thought of ZZ & WYB when they saw this.

• Even holding the camera is the same 😂✌🏼like a true photographer. Not acting all cute and using a camera to “pose” but actually using it.

• Updated mole signature by XZS

• XZS video x Bottled Joy Parallel. 🫶🏼 ; and the fact that Bobo’s is by Bottled Joy, a brand who is known to be BJYX bias ( allegedly ) . Tho this was most likely filmed before that XZS video. A happy coincidence. && This is the renewal we have been waiting for.

• Luoyang Tourism video uses a BGM of a song by ZZ

• BJYX and Skydiving 🪂

• 130 fake rumors compilation

• Wuzhen Day 3 Yibo shirt CPN ⛳️

=======

See you all next month for another round up! 💛

Previous Posts: Jan-June 2023 / July / August / September

[mariacallous]

Last year, the White House struck a landmark safety deal with AI developers that saw companies including Google and OpenAI promise to consider what could go wrong when they create software like that behind ChatGPT. Now a former domestic policy adviser to President Biden who helped forge that deal says that AI developers need to step up on another front: protecting their secret formulas from China.

“Because they are behind, they are going to want to take advantage of what we have,” said Susan Rice regarding China. She left the White House last year and spoke on Wednesday during a panel about AI and geopolitics at an event hosted by Stanford University’s Institute for Human-Centered AI. “Whether it’s through purchasing and modifying our best open source models, or stealing our best secrets. We really do need to look at this whole spectrum of how do we stay ahead, and I worry that on the security side, we are lagging.”

The concerns raised by Rice, who was formerly President Obama's national security adviser, are not hypothetical. In March the US Justice Department announced charges against a former Google software engineer for allegedly stealing trade secrets related to the company’s TPU AI chips and planning to use them in China.

Legal experts at the time warned it could be just one of many examples of China trying to unfairly compete in what’s been termed an AI arms race. Government officials and security researchers fear advanced AI systems could be abused to generate deepfakes for convincing disinformation campaigns, or even recipes for potent bioweapons.

There isn’t universal agreement among AI developers and researchers that their code and other components need protecting. Some don’t view today’s models as sophisticated enough to need locking down, and companies like Meta that are developing open source AI models release much of what government officials, such as Rice, would suggest holding tight. Rice acknowledged that stricter security measures could end up setting US companies back by cutting the pool of people working to improve their AI systems.

Interest in—and concern about—securing AI models appears to be picking up. Just last week, the US think tank RAND published a report identifying 38 ways secrets could leak out from AI projects, including bribes, break-ins, and exploitation of technical backdoors.

RAND’s recommendations included that companies should encourage staff to report suspicious behavior by colleagues and allow only a few employees access to the most sensitive material. Its focus was on securing so-called model weights, the values inside an artificial neural network that get tuned during training to imbue it with useful functionality, such as ChatGPT’s ability to respond to questions.

Under a sweeping executive order on AI signed by President Biden last October, the US National Telecommunications and Information Administration is expected to release a similar report this year analyzing the benefits and downsides to keeping weights under wraps. The order already requires companies that are developing advanced AI models to report to the US Commerce Department on the “physical and cybersecurity measures taken to protect those model weights.” And the US is considering export controls to restrict AI sales to China, Reuters reported last month.

Google, in public comments to the NTIA ahead of its report, said it expects “to see increased attempts to disrupt, degrade, deceive, and steal” models. But it added that its secrets are guarded by a “security, safety, and reliability organization consisting of engineers and researchers with world-class expertise” and that it was working on “a framework” that would involve an expert committee to help govern access to models and their weights.

Like Google, OpenAI said in comments to the NTIA that there was a need for both open and closed models, depending on the circumstances. OpenAI, which develops models such as GPT-4 and the services and apps that build on them, like ChatGPT, last week formed its own security committee on its board and this week published details on its blog about the security of the technology it uses to train models. The blog post expressed hope that the transparency would inspire other labs to adopt protective measures. It didn’t specify from whom the secrets needed protecting.

Speaking alongside Rice at Stanford, RAND CEO Jason Matheny echoed her concerns about security gaps. By using export controls to limit China’s access to powerful computer chips, the US has hampered Chinese developers’ ability to develop their own models, Matheny said. He claimed that has increased their need to steal AI software outright. By Matheny’s estimate, spending a few million dollars on a cyberattack that steals AI model weights, which might cost an American company hundreds of billions of dollars to create, is well worth it for China. “It’s really hard, and it’s really important, and we’re not investing enough nationally to get that right,” Matheny said.

China’s embassy in Washington, DC, did not immediately respond to WIRED’s request for comment on theft accusations, but in the past has described such claims as baseless smears by Western officials.

Google has said that it tipped off law enforcement about the incident that became the US case alleging theft of AI chip secrets for China. While the company has described maintaining strict safeguards to prevent the theft of its proprietary data, court papers show it took considerable time for Google to catch the defendant, Linwei Ding, a Chinese national who has pleaded not guilty to the federal charges.

The engineer, who also goes by Leon, was hired in 2019 to work on software for Google’s supercomputing data centers, according to prosecutors. Over about a year starting in 2022, he allegedly copied more than 500 files with confidential information over to his personal Google account. The scheme worked in part, court papers say, by the employee pasting information into Apple’s Notes app on his company laptop, converting the files to PDFs, and uploading them elsewhere, all the while evading Google’s technology meant to catch that sort of exfiltration.

While engaged in the alleged stealing, the US claims the employee was in touch with the CEO of an AI startup in China and had moved to start his own Chinese AI company. If convicted, he faces up to 10 years in prison.

[businessesnewsdaily]

STANDER-MAGAZINE is a Model that Can Benefit You Greatly

In today's fast-paced world, individuals and businesses alike are constantly searching for innovative ways to gain an edge. One such tool that has garnered attention is STANDER-MAGAZINE, a model that offers a myriad of benefits. Whether you're a business owner looking for a fresh way to engage your audience or a creative professional seeking to showcase your work, STANDER-MAGAZINE offers a versatile and powerful platform that can cater to a wide range of needs. In this article, we'll explore in detail how STANDER-MAGAZINE can be beneficial, why it stands out from traditional models, and how you can take full advantage of its features.

What is STANDER-MAGAZINE?

Before diving into the benefits, it's essential to understand what STANDER-MAGAZINE is. At its core, it is a digital magazine platform designed to combine the aesthetics of traditional print media with the dynamism and flexibility of digital technology. This model provides users with a platform that allows for easy content creation, curation, and distribution, making it ideal for anyone looking to create stunning digital publications.

Whether you're a blogger, a marketer, or an educator, STANDER-MAGAZINE provides an easy-to-use interface to create and distribute content seamlessly. Its versatility also allows for different types of media—ranging from text to video—to be integrated into one cohesive package, creating a more engaging experience for the audience.

Key Features of STANDER-MAGAZINE

1. Easy Content Creation and Customization

One of the most appealing aspects of STANDER-MAGAZINE is its user-friendly content creation tools. The platform offers various templates, customization options, and drag-and-drop features that make it simple to design and structure content. You don't need to be a tech expert or hire a graphic designer to create a professional-looking magazine.

The flexible design also allows users to modify fonts, layouts, and color schemes according to their branding or personal preferences. These tools make STANDER-MAGAZINE accessible for anyone, from small businesses to large organizations looking to produce quality content efficiently.

2. Multimedia Integration

Traditional magazines are limited to text and images, but STANDER-MAGAZINE takes it a step further by allowing multimedia integration. You can embed videos, audio clips, interactive graphs, and more to enrich the user experience. This feature is particularly beneficial for content creators who want to offer their audience more than just static content. The added layers of media ensure that your content is engaging, informative, and interactive.

3. Cross-Platform Compatibility

Another standout feature of STANDER-MAGAZINE is its ability to function seamlessly across multiple platforms. The content you create can be accessed from smartphones, tablets, desktops, and even smart TVs, without any loss of quality or usability. This cross-platform compatibility ensures that your magazine reaches a broader audience, making it accessible to anyone, anywhere, at any time.

4. SEO Optimization

In today’s digital age, SEO plays a crucial role in ensuring that your content reaches the intended audience. STANDER-MAGAZINE is designed with SEO in mind, enabling users to optimize their content for search engines easily. It allows for the integration of meta tags, keywords, and backlinks to ensure that your magazine ranks well on search engines like Google.

For example, if you're writing a magazine that targets a niche audience, such as "eco-friendly fashion" or "tech innovations," using STANDER-MAGAZINE can help you organically reach those who are actively searching for content in those domains.

How STANDER-MAGAZINE Can Benefit You

1. Enhanced Reader Engagement

One of the most significant advantages of using STANDER-MAGAZINE is its potential to enhance reader engagement. Traditional magazines often rely on static text and images, but the dynamic multimedia elements within STANDER-MAGAZINE make content far more interactive. Readers are more likely to engage with videos, audio clips, and other interactive elements, leading to higher retention rates.

By offering an interactive and immersive experience, STANDER-MAGAZINE can keep your audience interested and coming back for more. Whether you're a blogger seeking to captivate readers or a business owner looking to showcase products, this model ensures that your audience remains engaged.

2. Cost-Effective Marketing Tool

If you're in business, marketing costs can be a significant expense. Traditional print media, such as brochures and catalogues, can be expensive to produce and distribute. However, STANDER-MAGAZINE offers a cost-effective solution that combines the best of both worlds—digital convenience with the aesthetic appeal of traditional print. Since it’s digital, there’s no need for printing costs, and distribution is as simple as clicking a button.

You can also update your STANDER-MAGAZINE regularly, ensuring that your content stays fresh without the need for costly reprints.

3. Broaden Your Reach

The internet is a vast space, and utilizing STANDER-MAGAZINE can help you tap into a global audience. Traditional magazines are often limited by geography, but digital magazines have no such barriers. Once your magazine is published, it can be shared across social media platforms, websites, and email campaigns, allowing you to reach audiences far beyond your immediate circle.

This global accessibility can significantly broaden your reach, helping you attract more readers, customers, or clients to your business or content.

4. Build Your Brand Identity

Whether you're an individual or a business, establishing a strong brand identity is crucial in today's competitive market. STANDER-MAGAZINE allows you to create visually stunning publications that reflect your brand's voice, style, and message. From the choice of fonts and color schemes to the inclusion of branded multimedia content, STANDER-MAGAZINE gives you full creative control to ensure that your magazine aligns perfectly with your brand identity.

By consistently producing high-quality digital magazines, you can solidify your position as a thought leader in your industry, building trust and loyalty among your audience.

Why STANDER-MAGAZINE Stands Out from Traditional Models

1. More Dynamic than Print Magazines

While traditional print magazines have their charm, they’re static and limited in what they can offer. STANDER-MAGAZINE, on the other hand, is far more dynamic. Its ability to incorporate videos, animations, and interactive elements makes it a more engaging experience for the reader. Readers can interact with content in real-time, leaving comments, sharing articles, and even participating in polls or quizzes embedded within the magazine.

2. Faster and More Efficient Distribution

Another way STANDER-MAGAZINE outshines traditional models is through its ability to distribute content instantly. In print, once a magazine is published, any mistakes or updates require a costly and time-consuming reprint. With STANDER-MAGAZINE, however, you can update your content at any time with minimal effort. This real-time distribution ensures that your readers always have access to the most current information.

3. Eco-Friendly Alternative

In today’s environmentally conscious world, businesses and individuals are constantly looking for ways to reduce their carbon footprint. One of the downsides of traditional print media is its impact on the environment, from paper production to ink and distribution. STANDER-MAGAZINE offers an eco-friendly alternative that eliminates the need for physical materials, reducing waste and energy consumption.

How to Get Started with STANDER-MAGAZINE

If you're ready to dive into the world of STANDER-MAGAZINE, getting started is easier than you might think. First, determine the purpose of your magazine—whether it's to showcase your personal work, promote a business, or offer valuable information to your audience. Once you have a clear goal in mind, you can sign up for the platform and begin exploring its various templates and customization options.

It’s also essential to have a content plan in place. Decide how frequently you want to publish your magazine and what kind of content you’ll include. Regularly updating your STANDER-MAGAZINE ensures that your audience remains engaged and looks forward to new releases.

Conclusion

In conclusion, STANDER-MAGAZINE is a versatile and powerful tool that offers significant benefits to individuals and businesses alike. Its user-friendly design, multimedia capabilities, and cross-platform compatibility make it an excellent choice for anyone looking to create engaging digital publications. Whether you're trying to broaden your reach, enhance reader engagement, or simply offer a cost-effective marketing solution, STANDER-MAGAZINE has something to offer.

By taking advantage of this innovative model, you can create compelling content that not only showcases your work but also helps you stand out in an increasingly competitive digital landscape. So why wait? Start using STANDER-MAGAZINE today and see the difference it can make in your content creation efforts!

FAQs about STANDER-MAGAZINE

What is STANDER-MAGAZINE?STANDER-MAGAZINE is a digital magazine platform that allows users to create, customize, and distribute interactive content with ease.

Can I integrate multimedia in STANDER-MAGAZINE?Yes, STANDER-MAGAZINE supports multimedia integration, including videos, audio clips, and interactive graphs.

Is STANDER-MAGAZINE SEO-friendly?Absolutely. STANDER-MAGAZINE is designed to help users optimize their content for search engines, ensuring better visibility.

**How often can I update my STAND

[vedangkadia]

🚀 Meta's New Ad Tools for Facebook & Instagram Are Here! 🎯

Meta just released exciting updates to its ad platforms, aimed at making your campaigns smarter and more effective. Here's a quick look at what’s new and why it matters:

1️⃣ Smarter Targeting with AI: Meta's AI-powered optimization helps you polish your ad targeting. Whether you're customizing ads for different audiences or adjusting campaigns, these tools are designed to reach the right people more efficiently.

2️⃣ New Incremental Attribution Model: This new attribution setting targets those who are more likely to convert after seeing your ad—customers who wouldn’t have taken action otherwise. Early tests show an average 20% increase in incremental conversions, ensuring your ads have a real impact.

3️⃣ Better Analytics Integration: Meta is simplifying connections with external analytics tools like Google Analytics and Adobe, providing a clearer view of how your campaigns perform across platforms. Now, you can track and understand the full customer journey, from paid social to SEO, all in one place.

✨ Key Features :

- Conversion Value Rules: Prioritize high-value customers without creating separate campaigns. Adjust your bids for different customer actions based on long-term value, so you can place higher bids on customers who offer more value over time—all within the same campaign.

- Incremental Attribution: Focus on “incremental conversions”—customers who wouldn’t have converted without seeing your ad. Early adopters have seen a 20% rise in these valuable conversions.

- Cross-Platform Analytics: Meta’s direct connections with analytics platforms allow you to merge data from different channels, giving you a holistic view of your ad performance. Early tests show a 30% increase in conversions when third-party analytics tools like Google Analytics are used alongside Meta ads.

These updates are about improving the precision and efficiency of your ad campaigns. Meta’s new AI-driven features help you achieve better results, make smarter decisions, and maximize the value of your ad spend.

💡 What to Do Now :

✔️ Review your current Meta ad strategy to ensure you're ready to take advantage of these tools.

✔️ Map out your customer journey to identify where these new features can add the most value.

✔️ Be prepared to test these updates as they roll out—early adopters are already seeing impressive gains.

How do you plan to use these new Meta tools? Share your thoughts in the comments below! 💬

📌Follow us on Social Media📌

📢 LinkedIn — Vedang Kadia — Amazon Associate | LinkedIn

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[jcmarchi]

Broadcom's AI surge challenges Nvidia's dominance

New Post has been published on https://thedigitalinsider.com/broadcoms-ai-surge-challenges-nvidias-dominance/

Broadcom's AI surge challenges Nvidia's dominance

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Riding the AI wave, semiconductor giant Broadcom has joined the stampede of companies chasing Nvidia for a piece of the lucrative AI chip market. The computing and software conglomerate is up more than 66% in the past year, as it makes power moves to establish itself as one of the most dominant players in AI today. Broadcom has been making aggressive moves that have piqued the interest of analysts and investors, from buying VMware in a $61 billion deal to strengthen its data centre and cloud chops, to investments in AI chip R&D.

Central to Broadcom’s AI aspirations now is its fast-growing AI-connected chip business, which the company said it now forecasts will bring in an astounding $11 billion in revenue for fiscal 2024, up from a previous forecast of $10 billion. Combined with a 15% jump in Broadcom Inc shares recently, the upward revision reinforces the strong appetite for chips driving the rise of generative AI.

Morningstar analysts agreed in a note to Reuters that Broadcom remains “we continue to see Broadcom as incredibly well-positioned to benefit from rising generative AI investment in the long term,” — a view widely held on Wall Street. A second explanation for the upswing in AI for Broadcom is essentially through buying or investing very well over the years.

They come as one of three planned spinoffs in Dell’s drive to become a full-fledged cloud computing firm with the $61 billion acquisition of VMware next year, which also added $50 billion to its market capitalisation, per FactSet data. In addition, Broadcom has been ramping up its own custom AI chip business, inking deals with tech giants including Alphabet’s Google and Meta Platforms.

In March, the company revealed that a third unidentified customer was using its custom AI chips, which gave its business credibility in this high-stakes industry. According to Reuters, “At an investor conference on Wednesday, Broadcom said it will produce the new custom AI chips for ‘hyperscaler’ buyers that are mostly Alphabet’s Google and Meta Platforms.”

Diversified revenue streams and investor optimism

Broadcom’s software division, bolstered by the VMware acquisition, added $2.7 billion to its second-quarter revenue, further diversifying the company’s revenue streams and positioning it as a formidable force in the AI ecosystem. The company’s stock performance reflects this optimism, with shares surging 76% over the past 12 months and closing at a staggering $1,495.5 on Wednesday. 

Broadcom’s recent announcement of a 10-for-1 stock split, a move reminiscent of Nvidia’s strategy, is expected to further fuel investor enthusiasm. “It’s a sure-fire way to send your stock soaring,” Triple D Trading analyst Dennis Dick told Reuters, commenting on the stock split, adding that the move was “right out of Nvidia’s book.”

Nvidia’s dominance and competitive pressure

Broadcom is progressing, but Nvidia is still the leader in this space. For years, Nvidia has benefited from the first-mover advantage of producing AI chips that cater to a long tail of applications while favoring innovation over turning in big volume. While that balance appears to be in flux, Broadcom’s recent wins shed light on how the writing may be on the wall for a boom in AI now benefiting more than just one company.

This new contender has even forced Nvidia’s CEO Jensen Huang to admit that ‘a resurgent Broadcom (and other start-ups) have planners at Nvidia nervous. Huang, for his part, stressed how the company must continue to innovate to ensure that it remains ahead of its peers. Nevertheless, competition has yet to make a dent on Nvidia’s enviable lead in the AI chip market as the company busily cranks out its top-performing AI tech.

Broadcom vs Nvidia: The battle for AI chip supremacy

Unlike Nvidia’s graphics processing units which have long dominated the industry, Broadcom’s custom AI chips – or application-specific integrated circuits – might offer a great business opportunity for tech giants with massive and steady-state AI workloads. These bespoke chips require considerable initial capital investment but they can offer large cost savings in both CapEx and power consumption, which sets them up as a more cost-effective (if less general purpose) option to Nvidia’s.

Also bullish on Broadcom is Piper Sandler analyst Harsh Kumar, who writes, “We continue to see [Broadcom] as the best AI play [excluding Nvidia] due to its strong positioning in the custom ASIC business along with its strong software portfolio.”

Broadcom’s multi-pronged strategy of pumping cash into buyouts, offering bespoke chips and expanding into a software business has established it as a strong rival, as the AI revolution shows few signs of abating. Nvidia is still the undisputed leader in the industry, but Broadcom’s bold AI play here was enough to light a fire under investors and analysts both, sowing the seeds of what could become an epic showdown in the market for AI chips.

(Photo by Kenny Eliason)

Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is co-located with other leading events including Intelligent Automation Conference, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.

Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: ai, artificial intelligence, broadcom, Nvidia

[digiligodigital]

Unveiling the Power of SEO and PPC Services for Digital Growth

In the intricate world of digital marketing, understanding the nuanced strategies of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) services is crucial for online success. These two pillars of online visibility, when employed synergistically, create a robust digital marketing strategy that propels businesses to new heights. Let’s delve into the intricacies of each, exploring their advantages and how they can be seamlessly integrated for optimal results.

SEO Unveiled: Crafting Digital Empires

At its core, SEO is a meticulous blend of on-page and off-page optimization techniques aimed at enhancing a website’s visibility on search engines, notably Google. On-page optimization involves fine-tuning elements within the website, such as meta tags, headers, and keyword-rich content, while off-page optimization extends the reach through backlinks, social signals, and online mentions.

Navigating the ever-evolving landscape of Google’s algorithms, from Panda to BERT, is imperative for businesses aiming for top-tier search rankings. Staying abreast of these changes ensures an adaptive and proactive approach, aligning with the dynamic nature of SEO.

The advantages of SEO services for businesses are manifold. Enhanced visibility ensures a website stands out in the digital cacophony, leading to increased traffic and potential customer discovery. Moreover, SEO fosters credibility, with top-ranking websites perceived as authoritative, thus garnering trust from users and potential clients.

SEO’s precision is highlighted in its ability to drive targeted traffic. By optimizing for relevant keywords and tailoring content to the target audience, SEO ensures not just quantity but quality in website traffic. Additionally, SEO is a cost-effective long-term investment, providing a continuous influx of organic traffic without the ongoing financial commitments associated with PPC campaigns.

The measurable Return on Investment (ROI) offered by SEO is a distinct advantage. Comprehensive analytics tools empower businesses to track keyword rankings, user engagement, and other metrics, providing actionable insights for strategic refinement and continual improvement.

PPC Decoded: Immediate Visibility through Strategic Advertising

PPC, or Pay-Per-Click, operates on the principle of advertisers paying a fee each time their ad is clicked. The success of a PPC campaign hinges on meticulous keyword research, ensuring ads are displayed to an audience actively seeking the business’s products or services. Crafting compelling ad copy, continuous optimization, and leveraging various platforms and networks are crucial for PPC success.

PPC services offer immediate visibility, providing instant exposure to potential customers actively searching for relevant products or services. The cost control and measurable ROI of PPC campaigns allow businesses to precisely manage their budgets while gaining valuable insights into user behavior through detailed analytics.

Targeted reach, flexibility, and scalability are inherent to PPC campaigns, enabling businesses to adjust strategies swiftly in response to market changes or shifts in consumer behavior. The real-time adaptability of PPC ensures marketing efforts remain aligned with current market demands.

SEO vs. PPC: A Harmonious Blend for Digital Dominance

The debate of SEO vs. PPC is transformed into a collaboration for business growth. Integrating both strategies into the digital marketing arsenal creates a harmonious blend, maximizing the sustainable visibility of SEO and the immediate impact of PPC. Strategic keyword integration ensures seamless alignment with organic ranking and targeted visibility.

Continuous monitoring and adaptation of both SEO and PPC efforts based on data-driven insights become paramount for navigating the dynamic currents of the digital marketing landscape. The synergy between the two creates a comprehensive approach that maximizes digital influence.

Digiligo: A ROI-Driven PPC Agency

In the realm of digital marketing, Digiligo stands out as an ROI-driven PPC agency that focuses on delivering tangible results. Tailoring strategies to unique business needs, Digiligo leverages data-driven insights for continuous campaign optimization. Their approach recognizes the dynamic nature of online advertising, ensuring every click translates into measurable returns.

Conclusion: A Holistic Approach for Online Dominance

In conclusion, a holistic approach that integrates both SEO and PPC strategies is paramount for online dominance. Leveraging the strengths of each creates a formidable digital marketing strategy, ensuring businesses not only survive but thrive in the competitive online arena. For those seeking to elevate their online presence and maximize ROI, Digiligo is the strategic ally to connect with for a comprehensive and tailored approach.

Read More About SEO vs. PPC

Supercharge Your Online Presence with Our Expert SEO Solutions and PPC Agency! Unlock the Power of Digital Marketing Excellence. Drive Traffic, Boost Conversions, and Dominate Search Engine Results. Ready to Elevate Your Business? Contact Us Today for Tailored Strategies and Results-Driven Solutions. Seize the Future of Online Success — Partner with the Best SEO and PPC Agency Now!

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[neweraeducationalconsultant]

How to Get Traffic to Your Website Fast

Are you struggling to attract visitors to your website? Do you find yourself wondering how to get traffic to your website fast? Well, you're in luck because we have the solution for you! In this article, we will share proven strategies that will help you drive more traffic to your website in no time. Whether you're a blogger, an online business owner, or an entrepreneur, these tips will work wonders for you.

The Importance of Website Traffic

Before we dive into the strategies for getting traffic to your website fast, let's first understand why website traffic is important. Website traffic is the lifeblood of any online business or blog. It determines your online visibility, brand awareness, and ultimately, your success. Without traffic, your website is like a deserted island in the vast ocean of the internet. Website traffic not only helps you reach a wider audience but also increases your chances of generating leads, conversions, and sales. More traffic means more potential customers and clients. It's the key to growing your online presence, establishing authority in your niche, and achieving your business goals. Understanding Different Sources of Website Traffic Before we delve into the strategies, it's crucial to understand the different sources of website traffic. There are three primary sources of traffic: organic, paid, and referral. Organic traffic refers to visitors who find your website through search engines like Google. Paid traffic, as the name suggests, is generated through paid advertisements such as pay-per-click (PPC) campaigns. Referral traffic comes from other websites that link to yours. Each source of traffic has its own advantages and disadvantages. Organic traffic is highly valuable as it indicates that your website is ranking well on search engine results pages (SERPs). Paid traffic, on the other hand, offers immediate results and allows you to target specific keywords and demographics. Referral traffic can be a powerful source of traffic if you have high-quality backlinks from reputable websites in your industry. Search Engine Optimization (SEO) for Increased Website Traffic One of the most effective ways to get traffic to your website fast is through search engine optimization (SEO). SEO involves optimizing your website so that it ranks higher in search engine results pages, driving organic traffic. Here are some key SEO strategies to implement: - Keyword Research: Conduct thorough keyword research to identify high-traffic, low-competition keywords relevant to your niche. Use tools like Google Keyword Planner or SEMrush to find the best keywords to target. - On-Page Optimization: Optimize your website's meta titles, meta descriptions, headers, and content with your target keywords. Ensure that your website is user-friendly, mobile-responsive, and loads quickly. - Link Building: Build high-quality backlinks from reputable websites in your industry. Guest posting, outreach campaigns, and creating shareable content are effective link building strategies. By implementing these SEO strategies, you can increase your website's visibility in search engines and drive targeted organic traffic. Pay-Per-Click (PPC) Advertising for Instant Website Traffic If you're looking for instant website traffic, pay-per-click (PPC) advertising is a powerful strategy. PPC allows you to display ads on search engine results pages or other websites, and you only pay when someone clicks on your ad. Here's how to get started with PPC advertising: - Set a Budget: Determine how much you're willing to spend on your PPC campaign. Set a daily or monthly budget to ensure that you stay within your financial limits. - Keyword Research: Conduct keyword research to identify the best keywords to target. Use tools like Google Keyword Planner or SEMrush to find high-volume keywords with low competition. - Create Compelling Ads: Craft attention-grabbing ad copy that entices users to click. Highlight the unique selling points of your product or service and include a strong call-to-action. - Landing Page Optimization: Ensure that your landing page is optimized for conversions. Make it easy for visitors to take the desired action, whether it's making a purchase, signing up for a newsletter, or contacting you. PPC advertising can generate instant traffic to your website, especially if you're targeting high-intent keywords and have a compelling ad copy. Social Media Marketing for Driving Website Traffic Social media marketing has become a powerful tool for driving website traffic. With billions of users on platforms like Facebook, Instagram, and Twitter, social media provides a massive audience for your website. Here's how to leverage social media for traffic generation: - Choose the Right Platforms: Identify the social media platforms where your target audience is most active. Focus your efforts on those platforms to maximize your reach. - Engage with Your Audience: Build a strong social media presence by engaging with your audience. Respond to comments, answer questions, and share valuable content regularly. - Share Your Content: Promote your website's content across your social media channels. Create compelling captions, add eye-catching visuals, and include a call-to-action to encourage users to visit your website. - Collaborate with Influencers: Partner with influencers or industry experts to amplify your reach. Their endorsement can drive significant traffic to your website. Social media marketing allows you to connect with your audience on a personal level and build brand loyalty. By consistently sharing valuable content and engaging with your followers, you can drive traffic to your website and increase conversions. Content Marketing and Blogging for Sustainable Website Traffic Content marketing and blogging are essential for attracting sustainable website traffic. By creating high-quality, valuable content, you can establish yourself as an authority in your niche and attract a loyal audience. Here's how to utilize content marketing and blogging effectively: - Identify Your Target Audience: Understand your target audience's needs, pain points, and interests. Create content that addresses their challenges and provides solutions. - Develop a Content Strategy: Plan your content strategy by creating an editorial calendar. Decide on the topics, formats, and publishing frequency to stay consistent. - Optimize Your Content: Optimize your blog posts for search engines by incorporating relevant keywords, headers, and meta tags. Make your content easy to read, visually appealing, and shareable. - Promote Your Content: Share your blog posts across social media platforms, email newsletters, and online communities. Encourage your audience to share your content to increase its reach. By consistently producing valuable and engaging content, you can drive sustainable traffic to your website and establish yourself as an industry expert. Email Marketing and Newsletter Campaigns for Targeted Website Traffic Email marketing and newsletter campaigns are powerful tools for driving targeted traffic to your website. By building an email list of interested subscribers, you can directly reach out to individuals who have shown interest in your products or services. Here's how to effectively use email marketing and newsletters: - Build an Email List: Create opt-in forms on your website to capture visitors' email addresses. Offer incentives such as exclusive content or discounts to encourage sign-ups. - Segment Your Email List: Divide your email list into segments based on demographics, interests, or behavior. This allows you to send targeted emails that resonate with each segment. - Personalize Your Emails: Use personalization tags to address subscribers by their names and tailor the content to their specific interests. Make your emails engaging, visually appealing, and mobile-friendly. - Include Call-to-Actions (CTAs): Include clear CTAs in your emails, directing subscribers to visit your website. Offer valuable content, limited-time discounts, or exclusive deals to entice them to click. Email marketing allows you to nurture relationships with your subscribers and drive targeted traffic to your website. By delivering valuable content directly to their inbox, you can increase engagement and conversions. Influencer Marketing and Partnerships for Amplified Website Traffic Influencer marketing and partnerships can be incredibly effective in driving amplified website traffic. By collaborating with influencers or industry experts, you can tap into their vast audience and gain exposure. Here's how to leverage influencer marketing and partnerships: - Identify Relevant Influencers: Research influencers or experts in your niche who have a significant following and engage with their audience. Look for individuals who align with your brand values and target audience. - Reach Out to Influencers: Contact influencers through email or social media, expressing your interest in collaborating. Offer them value, such as free products, affiliate partnerships, or exclusive content. - Co-create Content: Collaborate with influencers to co-create valuable content that resonates with their audience. This can include guest blog posts, social media takeovers, or joint webinars. - Track and Measure Results: Use tracking tools to measure the success of your influencer marketing campaigns. Monitor website traffic, engagement metrics, and conversions to determine the ROI of your partnerships. By leveraging the reach and influence of industry experts, you can amplify your website traffic and gain exposure to a wider audience. Website Traffic Analytics and Tracking Tools To effectively measure the success of your traffic generation strategies, it's essential to utilize website traffic analytics and tracking tools. These tools provide valuable insights into your website's performance, user behavior, and traffic sources. Here are some key tools to consider: - Google Analytics: Google Analytics is a powerful free tool that provides comprehensive data about your website's performance. It tracks metrics such as website traffic, bounce rate, conversion rate, and user demographics. - SEMrush: SEMrush offers a range of features for tracking website traffic, performing keyword research, and monitoring your competitors. It provides valuable insights into your organic and paid traffic sources. - Bitly: Bitly is a URL shortening tool that also tracks clicks, allowing you to assess the success of your social media and email marketing campaigns. By analyzing the data provided by these tools, you can make informed decisions to optimize your website, improve your traffic generation strategies, and ultimately increase conversions. Conclusion: Implementing a Multi-Channel Approach for Long-Term Website Traffic Success Driving traffic to your website requires a multi-channel approach, combining various strategies for maximum impact. By implementing search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, influencer partnerships, and utilizing website traffic analytics, you can generate consistent and targeted traffic to your website. Remember, building website traffic takes time and effort. It's a continuous process of optimization, analysis, and adaptation. Stay consistent, monitor your results, and adapt your strategies based on the data. With patience and perseverance, you can successfully increase your website's traffic and take your online presence to the next level. So, start implementing these strategies today and watch your website thrive! Read the full article

[avidbeader]

I posted 3,202 times in 2022

That's 1,249 more posts than 2021!

86 posts created (3%)

3,116 posts reblogged (97%)

Blogs I reblogged the most:

@avidbeader

@josilverdragon

@flashedarrow

@story-kat

@tattooedsiren

I tagged 2,948 of my posts in 2022

Only 8% of my posts had no tags

#voltron - 2,222 posts

#sheith - 2,127 posts

#the great sheith reblog - 1,389 posts

#sheithart - 1,303 posts

#sheith meta - 129 posts

#dent-de-leon - 94 posts

#sheith fic - 81 posts

#lightningstrikes-art - 69 posts

#pretty - 63 posts

#avid writes - 59 posts

Longest Tag: 137 characters

#look i'm just saying that in at least three of those languages they chose the most passionate and romantic version of the phrase possible

My Top Posts in 2022:

#5

Finally upgraded my Google Docs into a nice basic website. Things will be added when I have the opportunity and if you have suggestions/corrections, please let me know through a DM!

47 notes - Posted March 30, 2022

#4

100 followers on Twitter!

30 followers here on Tumblr!

37 fics in the tag where there were 9 two weeks ago!

Hope everyone is thinking about what to write/draw!

49 notes - Posted March 18, 2022

#3

Commission from @Macu_artz on Twitter! This is a scene from my Sheith fairy-tale AU The Six Cursed Heirs. I am so happy to have this.

101 notes - Posted December 4, 2022

#2

Okay, so, about “The Sandman”...

It’s amazing.They pulled off a really elegant adaptation, based on the fact that I cannot point to either the comics or the series and say one was better than the other. Plots were tightened up. Characters got shifted here and there. They did the wise thing, in my opinion, and removed just about every reference to the DC superheroes other than a pair of name-checks. By allowing characters to be played by actors regardless of race or gender, they ended up with a cast that did a stellar job. Where there was classic bloody gore/horror, they surrounded it with intense psychological horror so that even those of us who are the type to look away from the screen got almost the full impact. And they took full advantage of the medium to produce incredibly rich and lush visuals and bring iconic pages in the comics to life.

As I said last night, if you feared what a live-action version would do to a story you treasure, don’t be afraid. And if you’re hesitant to watch a series without having read the source material, don’t hesitate. This feels like the once-in-a-generation event where the adaptation not only lives up to the original, but can stand beside it as an equal.

Spoilery thoughts under the cut for both the series and the comics.

I am still really astonished at just how deft an adaptation the series it. Every time I went, “Wait a minute, I don’t like this change,” by the end of that episode or the next I was sold. For example, I was missing Miranda, Rose’s mother, at the beginning of Episode 7, as the buffer between Rose and Unity and also because we were shown the circumstances of their separation from Jed and not just told. But when Gault took on Miranda’s appearance and then railed against Dream because she didn’t want to be a nightmare anymore, it made perfect sense.

And Gault herself was a revelation. In the comics we have a team called Brute and Glob, a rather dumb pair of nightmares, trying to make their own little Dreaming in Jed’s mind. (And if I remember correctly, they’re a reference to one of DC’s older horror comic titles.) They are the ones who capture Hector Hall at his death and bring Lyta to live with him in their fledgling kingdom, and Hector is the “Sandman” of Jed’s dream world. It works in the comics because the text and art pay homage to an early 20th-century comic strip called “Little Nemo”. But it would have been extremely hard to do that on screen without losing the viewers, so they made Jed the star of his dreams instead and gave him all the hokey superhero trappings. And that works because Jed is a kid, with a kid’s imagination. But it gets even better when we see that Gault’s motivations weren’t about power, but about protecting Jed from his abusers because she had changed and wanted to be free of the limitations of her origins. It hit me a little later--it’s such an elegant metaphor for those who are constricted by society because of their race or sexuality, constantly fighting the huge obstacles wanting to prevent such people from any kind of metamorphosis (I mean, Dream gave her butterfly wings when he recreated her as she wanted to be). Which leads me to the one giant tonal shift that has me curious about future seasons. Dream in the comics is almost completely without humor. He is ultra-serious about his duties and responsibilities and way too proud, unwilling to change as the aeons go by. And his inability to change leads him to his end in a classic literary tragedy - even though he knows change will be necessary, he resists and even plans for his demise by setting up for the possibility with Lyta’s child as his successor. But it’s really hard to get a TV series off the ground when your leading man is not just the aloof emo archetype but stoic and stern to the point of needing to be introduced as a prisoner to garner sympathy for him. My husband and I were genuinely surprised in the first episode when Dream cried over Jessamy’s death, because it signaled a depth of caring that we don’t see until much later in the comics. But the TV Dream does show emotion, albeit mostly quietly and with a lot of amazing face acting by Tom Sturridge, does appreciate humor and irony, and at the end of this season does seem to see the need for change.

So now I’m very curious as to how they will herd Dream to his death. Will there be a back-and-forth because Dream can’t change enough? Or will the undertone about the universe having rules mean that Dream’s arc will be less about tragic choices and more about circumstances, with him having to accept the consequences of spilling family blood when he gives Orpheus the coup?

(Of course this is assuming that Netflix allows the series to be completed instead of cutting it off after 2-3 seasons. Yes, I’m still bitter about Sense8.)

TL;DR - I loved it, I think Neil Gaiman has taken full advantage of his previous TV experiences to find what works and find who will work best with him, and I will re-watch this series many times and keep watching any future seasons.

145 notes - Posted August 10, 2022

My #1 post of 2022

tagged by @josilverdragon

favorite color: royal blue, purple, red and black together

currently reading: The Love Hypothesis by Ali Hazelwood

last song: “Fire and Rain” by Matt Kearney

last movie: I genuinely don’t remember

sweet/savory/spicy: Sweet

currently working on: a major work deadline so I can get back to writing fic

Tagging: @attheendofsummer @goldentruth813 @stlgeekgirl @rangergirl3 and anyone else who would like to play

177 notes - Posted October 28, 2022

Get your Tumblr 2022 Year in Review →

[liveblack]

Importance of Meta Ads & Google Ads | Liveblack

We must implement different methods that align with each platform’s techniques to improve leads and sales, gain more visibility, attract new clients or visitors, and generate a significant return on our advertising investments.

Before we delve into the specialty of Google Ads and Meta Ads, let us understand the primary difference between these two advertising platforms.

Google Ads- Paid Search

The world’s biggest and most widely used PPC advertising platform is Google Ads, earlier known as Google AdWords. Because of its constant use, it has become synonymous with “paid search.”

The main elements of paid search are keyword targeting and text-based ads. For specific search queries entered by Google users, advertisers who make use of the search engine place bids on keywords to show their advertisement appear alongside search results. Pay-per-click advertising charges an advertiser a certain amount each time a user clicks on an advertisement. Consumers are paying for the potential to discover new clients based on Google search keywords and queries or phrases.

Meta Ads — Paid Social

The best example of “paid social” or showing ads on social media network sites is meta advertising. Do you know Facebook has the most active users of any social network? It has emerged as a competitive and potentially profitable network in the global social network market.

Although Meta Ads and Google Ads sound similar and advertisers use both these platforms to promote their business or brand, there is a significant difference between them.

Paid social or Meta Ads to help users or visitors find businesses and brands based on their interests and online search queries.

Suppose these two advertising platforms are explained in simple language. In that case, Google Ads helps you find new customers, and Meta Ads helps customers find you.

What type of content do you need to target an audience, and where can you see Google Ads?

When you run a Google Ad campaign, you can target your audience with this content,

Topic for Content

Right & Relevant Keywords

Audience Location

Detailed Demographics

Optimized Targeting

Ads created with Google Ads can be delivered through various networks like YouTube, Google Play, above or below search results on Google Search, Google Display Network, Gmail, Blogger, etc.

You can generate different ads with Google, including images, videos, text, responsive, shopping ads, call-only ads, app-promotion ads, etc.

What type of content do you need to target an audience, and where can you see Meta Ads?

Through Facebook ads, you can target the audience based on the following things,

Demographic

Behavior

Location

Interests

Age

Meta Ads can be seen on various platforms like Instagram, Facebook, Messenger, etc.

The format of ads in Meta Ads are like images, videos, carousels, collections, etc., so if you want to target more people, you have several options to grab the audience’s attention.

The Advantages of Google Ads -

1 — Reach More Leads — We know that the number of Google searches is very high compared to any other search engine. Google is also the highest in advertising, so you will likely get a lot of leads from here. Billions of queries are searched on Google daily; it is the best platform to reach tons of tips for your business.

2 — Multiple Options for Advertising — With Google, you can create ads to appear in search results or even create ads to appear on other websites. Google Ads gives you many options to reach new leads, which benefits your business.

3 — Choose the Right Keywords & Be Relevant — You can bid on many keywords to get your ads ranked with Google. Money alone will only sometimes land you in a top ad position as you have to consider your budget and relevant queries.

The advantages of Meta Ads -

1 — Check Out on Shared Data — Nowadays, you can get a lot of information about people on Facebook, such as their interests, hobbies, life events, what kind of products they like, and their beliefs. By taking advantage of all this information, you can create more leads for your business.

2 — Meta Ads = Visual Ads — Meta ads are the visuals that make your ads more exciting and engaging for your audience. These videos, images, or even carousel ads help you grab the attention of your target customers and get them excited about the services or products you offer.

3 — Helps You Reach Wide Audience — Facebook is a platform where you can get a wide range of audiences, from where you can get information to target your audience, and accordingly, you can design your ad campaign and take leads. You can also creatively tell them about your brand or business.

After understanding Google Ads vs Facebook Ads So now the question is, Google Ads vs Facebook Ads Which is Better among these two? So both are good at their place, and there is no competition between them. Both these ad platforms offer many advantages and can help you generate leads, reach relevant audiences, grow your business, and make people aware of your brand.

What matters most is how you make your ads more relevant.

Liveblack is a full-stack digital agency from concept to design, development, and marketing. We are here to help you update with all the new trends or any other requirements you may have. We are one of the skilled agencies in Ahmedabad, India, who understand your website-related needs and are capable enough to design them creatively.

[helpfullarticle]

About Us Website positioning - ADS campaigns | SEO Scheme

Website positioning is a crucial aspect of any online presence. In order to drive traffic and increase visibility, businesses often employ a combination of ADS campaigns and SEO schemes. ADS campaigns involve paid advertisements that appear on search engine result pages or other websites, targeting specific keywords or demographics. This can be an effective way to quickly gain visibility and attract potential customers. On the other hand, SEO schemes focus on optimizing a website's content and structure to improve its organic ranking in search engine results. By incorporating relevant keywords, creating high-quality content, and improving site speed and user experience, businesses can increase their online visibility and attract organic traffic. Both ADS campaigns and SEO schemes play an important role in website positioning, helping businesses reach their target audience and achieve their online goals and SEO Scheme, SEO, Google Ads, Kampanie Google Ads, Marketing Online

Website positioning is a crucial aspect of digital marketing that involves optimizing a website's visibility on search engine results pages. Two popular strategies for website positioning are ADS campaigns and SEO schemes.

ADS campaigns refer to the paid advertisements that appear at the top or sides of search engine results pages. These campaigns allow businesses to target specific keywords and demographics, ensuring their website appears prominently to relevant users. ADS campaigns can provide immediate and targeted traffic to a website, making them an effective way to increase visibility and drive conversions.

On the other hand, SEO schemes focus on organic methods of improving website visibility. This involves optimizing various elements of a website, such as its content, meta tags, and site structure, to make it more appealing to search engines. By ranking higher in organic search results, businesses can attract more organic traffic and establish long-term visibility online.

Both ADS campaigns and SEO schemes have their advantages and can be used in conjunction to maximize website positioning. While ADS campaigns offer immediate results and targeted exposure, SEO schemes provide long-term sustainability and cost-effectiveness. Ultimately, the best approach will depend on a business's goals, budget, and target audience.

Website positioning is a crucial aspect of any successful online presence. ADS campaigns and SEO schemes are two effective strategies that can be utilized to enhance a website's visibility and drive more traffic. ADS campaigns involve paid advertisements that appear on search engine result pages or other websites, targeting specific keywords or demographics to attract relevant users. This method provides immediate results and allows for precise targeting. On the other hand, SEO schemes focus on optimizing a website's content, structure, and coding to improve its organic ranking in search engine results. This strategy requires time and effort but can lead to long-term benefits by increasing organic traffic and establishing credibility with search engines. Both ADS campaigns and SEO schemes have their advantages and can be used together to maximize a website's reach and effectiveness.

[coreymbarnes]

Grasping the Art of Browse Engine Optimization: Increasing Your Website's Presence and also Traffic

Understanding the Power of Seo (SEO)

In today's digital age, having a strong on the internet presence is essential for any organization or individual seeking to thrive in the affordable online landscape. And when it pertains to improving your site's exposure as well as driving natural web traffic, seo (SEO) is the secret. SEO refers to the process of optimizing your site's web content, structure, and also different elements to rank higher in internet search engine results web pages (SERPs). By purposefully carrying out SEO techniques, you can not just raise your website's visibility but likewise draw in more targeted traffic, inevitably leading to higher conversions and also enhanced business success.Search engines like Google, Bing, as well as Yahoo make use of complex formulas to identify the importance and top quality of sites when users browse for specific search phrases or phrases. By enhancing your internet site according to these algorithms, you can improve your possibilities of showing up higher in the search results page, thereby boosting the likelihood of individuals clicking on your website. This is essential because studies have actually shown that most of users tend to click on internet sites detailed on the first page of search engine result, often disregarding those on subsequent pages. Efficient search engine optimization strategies include performing extensive keyword research study, maximizing on-page aspects such as titles, headings, as well as meta summaries, producing premium as well as appealing material, constructing high quality back links, and making sure an user-friendly web site experience.The Perks of Implementing SEO Methods Executing effective search engine optimization approaches can offer countless advantages to services and also individuals seeking to develop a solid

on-line presence. To start with, by optimizing your internet site for relevant search phrases, you can attract very targeted web traffic that is most likely to exchange clients or customers. This targeted traffic is valuable because it brings in individuals who are actively looking for items, services, or details associated to your industry or specific niche. As a result, the high quality of website traffic boosts, leading to greater conversion rates and enhanced roi(ROI ). Furthermore, search engine optimization is a cost-efficient advertising and marketing approach compared to various other types of on-line advertising, such as pay-per-click(PAY PER CLICK)advertising. While PPC can provide fast results, it needs

continuous financial investment, and once you quit paying, your presence decreases. On the other hand, SEO provides long-lasting benefits, as once your web site rates greater in search results page, it can proceed creating natural website traffic without any kind of added cost.Furthermore, implementing search engine optimization approaches can improve your web site's credibility as well as authority in the eyes of both online search engine and also individuals. When

Read more here https://www.bigseotechniques.com/blog/offpage-seo/algorithms

[ndmit96]

Get Certified in Digital Marketing with Our Muzaffarnagar Course

SEO stands for Search Engine Optimization. It is the practice of optimizing a website to rank higher on search engine result pages (SERPs) for specific keywords or phrases that are relevant to the website's content or business. In other words, SEO is the process of making your website more visible to search engines like Google, Bing, and Yahoo.

Here are some reasons why SEO is important:

Increased Visibility: SEO helps increase your website's visibility on search engines, which can lead to more traffic and exposure to your brand.

Better User Experience: A well-optimized website is easier for users to navigate and find what they're looking for, leading to a better overall user experience.

Cost-Effective: SEO is a cost-effective way to increase website traffic and generate leads, especially compared to traditional marketing methods like print or TV ads.

Credibility and Trust: A website that ranks higher on search engine results is seen as more credible and trustworthy by users, which can lead to more conversions and sales.

Competitive Advantage: If your competitors are using SEO and you're not, you're at a disadvantage. By optimizing your website, you can gain a competitive advantage and attract more customers.

Long-term Results: SEO is a long-term strategy that can provide ongoing benefits over time, unlike some other marketing methods that provide short-term results.

Some of the key factors that contribute to a website's SEO include:

Content: High-quality, relevant, and original content that provides value to users is essential for SEO.

Keywords: Using relevant keywords in your website's content and meta tags can help search engines understand what your website is about.

On-Page Optimization: This includes optimizing your website's title tags, meta descriptions, headers, and other elements to make them more search engine friendly.

Backlinks: Quality backlinks from other reputable websites can help boost your website's authority and improve its rankings.

User Experience: A website that is easy to navigate, loads quickly, and is mobile-friendly can improve user experience, which can lead to higher rankings.

In conclusion, SEO is an essential part of digital marketing that can help businesses increase their online visibility, generate leads, and gain a competitive advantage. By optimizing your website for search engines, you can attract more customers and build a strong online presence that will benefit your business in the long run.

[ganesh-salunkhe]

Digital Marketing Strategy For Plumber

How to Boost Your Business Online

Are you a plumber looking for ways to grow your business? With the rise of digital marketing, there has never been a better time to establish an online presence for your plumbing business.

A well-crafted digital marketing strategy for plumber can help you increase your visibility, generate leads, and ultimately drive more revenue.

In this article, we will explore the key components of a successful digital marketing strategy for plumber and provide you with actionable tips to help you grow your business online.

SEO Meta-Description:

Learn how to create a digital marketing strategy for plumber and boost your business online.

This article provides actionable tips for increasing visibility, generating leads, and driving revenue.

Introduction:

Plumbing is an essential service that is always in demand.

However, with the rise of competition, it's becoming increasingly difficult for plumbers to stand out in the market.

That's where digital marketing comes in. A well-crafted digital marketing strategy can help plumbers establish an online presence, attract more customers, and ultimately drive more revenue.

In this article, we will explore the key components of a successful digital marketing strategy for plumber and provide you with actionable tips to help you grow your business online.

The Importance of Digital Marketing for Plumbers

Digital marketing has become an essential part of every business, and the plumbing industry is no exception.

With the rise of online search and social media, customers are increasingly turning to the internet to find local businesses.

As a plumber, having a strong online presence can help you attract more customers and stand out from the competition.

Here are some reasons why digital marketing is essential for plumbers:

1. Increased Visibility

A well-crafted digital marketing strategy can help your plumbing business appear at the top of search engine results pages (SERPs) for relevant keywords.

This increased visibility can help you attract more customers and generate more leads.

2. Cost-Effective

Compared to traditional marketing methods like print ads or billboards, digital marketing can be much more cost-effective.

With tools like Google Ads and Facebook Ads, you can target your advertising to specific audiences and only pay for clicks or impressions.

3. Measurable Results

One of the biggest advantages of digital marketing is that it's easy to track and measure your results.

With tools like Google Analytics, you can see how many people are visiting your website, where they're coming from, and how they're interacting with your content.

4. Competitive Advantage

By establishing a strong online presence, you can stand out from the competition and attract more customers.

If your competitors aren't investing in digital marketing, you can gain a significant advantage by doing so.

Digital Marketing Strategy For Plumber

Now that we've established the importance of digital marketing for plumbers, let's dive into the key components of a successful digital marketing strategy.

1. Website Design and Development

Your website is the foundation of your digital marketing strategy.

It's the place where customers will go to learn more about your services and potentially hire you.

A well-designed and optimized website can help you attract more customers and generate more leads.

Key Elements of a Plumbing Website

A clear and concise description of your services

Contact information and a clear call-to-action (CTA) on every page

Customer testimonials and reviews

A blog to showcase your expertise and provide helpful tips to customers

2. Search Engine Optimization (SEO)

Search engine optimization (SEO) is the practice of optimizing your website to appear at the top of search engine results pages (SERPs) for relevant keywords.

By optimizing your website for SEO, you can attract more customers and generate more leads.

Digital Marketing Strategy for Plumber: How to Boost Your Business Online

Digital Marketing Strategy for Plumber: How to Boost Your Business Online

3. Local SEO

Local SEO is a subset of SEO that focuses on optimizing your website for local search results.

As a plumber, you want to appear at the top of search results when customers search for plumbing services in their area.

By optimizing your website for local SEO, you can attract more local customers and generate more leads.

Key Elements of Local SEO for Plumbers

Claim your Google My Business listing and optimize it with accurate information

Include your business name, address, and phone number (NAP) on your website and other online directories

Create location-specific pages on your website

Encourage customers to leave reviews on Google My Business and other review sites

4. Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is a form of digital advertising where you pay each time someone clicks on your ad. PPC advertising can be an effective way to attract more customers and generate more leads.

Key Elements of PPC Advertising for Plumbers

Choose relevant keywords to target

Create compelling ad copy that highlights your services and unique selling points

Set a budget and bid on keywords

Test and optimize your ads for maximum results

5. Social Media Marketing

Social media marketing is the practice of using social media platforms to promote your business and engage with customers. As a plumber, social media can be a valuable tool to build relationships with customers and attract new leads.

Key Elements of Social Media Marketing for Plumbers

Choose the right social media platforms for your business

Post regularly and engage with your followers

Share helpful tips and information about plumbing services

Use social media advertising to reach a wider audience

6. Email Marketing

Email marketing is the practice of using email to promote your business and communicate with customers. As a plumber, email marketing can be a valuable tool to stay in touch with customers and promote new services.

Key Elements of Email Marketing for Plumbers

Build an email list of customers and potential leads

Segment your list based on customer preferences and behavior

Use a compelling subject line and engaging content to encourage opens and clicks

Test and optimize your emails for maximum results

Frequently Asked Questions

What is digital marketing, and why is it important for plumbers?

Digital marketing is the practice of using online channels to promote your business and communicate with customers. It's important for plumbers because it can help them establish an online presence, attract more customers, and ultimately drive more revenue.

How can I optimize my website for search engines?

There are several ways to optimize your website for search engines, including choosing relevant keywords, creating high-quality content, and ensuring your website is mobile-friendly.

How can social media help me attract more customers?

Social media can help you attract more customers by providing a platform to engage with customers, showcase your services, and share helpful tips and information.

How can I measure the success of my digital marketing strategy?

You can measure the success of your digital marketing strategy using tools like Google Analytics, which can provide insights into website traffic, user behavior, and conversions.

How often should I send emails to my customers?

The frequency of your email marketing campaigns will depend on your business and customer preferences. However, it's generally a good idea to send emails on a regular basis (e.g., monthly or quarterly).

How can I get started with digital marketing for my plumbing business?

To get started with digital marketing for your plumbing business, you should start by creating a website and optimizing it for search engines.

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Microsoft's New Framework for Multi-Agent Systems

New Post has been published on https://thedigitalinsider.com/microsofts-new-framework-for-multi-agent-systems/

Microsoft's New Framework for Multi-Agent Systems

Magentic-One streamlines the implementation of multi-agent systems for solving complex tasks.

Created Using Midjourney

Next Week in The Sequence:

Edge 447: We start our series about knowledge distillation. We dive into the different types of distillation, review the paper that introduced the concepts of modern distillation. We also dive into the HayStack framework for RAG applications.

The Sequence Chat: We discuss another controversial topic in generative AI.

Edge 448: We review Meta AI’s method for developing thinking LLMs.

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📝 Editorial: Magentic-One

Magentic-One: A Multi-Agent System for Complex Tasks

Multi-agent systems are one the most fascinating areas of generative AI. We are barely getting single agents to work so thinking about systems that combine several agents is fundamentally hard. New multi-agent fameworks are emerging everywhere and last week was Microsoft’s turn. After releasing frameworks such as AutoGen or TaskWeaver, Microsoft is dabbling into multi-agent systems.

Magentic-One is a new generalist multi-agent system developed by Microsoft Research for solving open-ended web and file-based tasks across various domains. This system represents a significant step towards developing agents that can complete tasks people encounter in their daily work and personal lives, moving from simple conversations to actual task completion. Imagine AI not only suggesting dinner options but autonomously ordering and arranging delivery or actively conducting research instead of merely summarizing papers – this is the transformative potential of Magentic-One.

At its core, Magentic-One features a multi-agent architecture with a lead agent, the Orchestrator, guiding four specialized agents. The Orchestrator is responsible for planning, tracking progress, recovering from errors, and directing other agents to execute tasks. Think of it as a conductor leading an orchestra; each musician (agent) plays their part (skill) under the conductor’s guidance to achieve a harmonious outcome (task completion). The specialized agents include a WebSurfer, proficient in operating a web browser; a FileSurfer, adept at navigating and reading local files; a Coder, capable of writing and analyzing code; and a ComputerTerminal, providing a console shell for code execution.

This modular approach offers several advantages over traditional monolithic single-agent systems. Firstly, it simplifies development and reuse, akin to object-oriented programming, by encapsulating specific skills within individual agents. Secondly, its plug-and-play design enables easy adaptation and extensibility, allowing agents to be added or removed without affecting other agents or the overall architecture. This flexibility contrasts with the often constrained and inflexible workflows of single-agent systems.

Magentic-One is implemented using AutoGen, Microsoft’s open-source framework for multi-agent applications. While the system typically uses GPT-4o as the default language model for all agents, it is model-agnostic and can incorporate various models to support different capabilities or cost requirements. This allows for customization and optimization based on the specific task at hand. Although demonstrating strong generalist capabilities, Magentic-One is still under development and can make errors. The team is actively working on addressing emerging risks, such as undesirable agent actions and potential malicious use cases, inviting the community to contribute towards the development of safe and helpful agentic systems.

🔎 ML Research

Relationships are Complicated

This paper from Google Research, Google, USA presents a comprehensive taxonomy of relationships between datasets on the Web and maps these relationships to user tasks during the dataset discovery process. The paper highlight methods to identify these relationships, evaluate their performance on a large dataset corpus, and highlight limitations in existing dataset semantic markup for relationship identification —> Read more.

Long Document Understanding

This paper from University at Buffalo and Adobe Research presents LoCAL, a framework for multi-page document understanding that uses LMMs for both question-based evidence page retrieval and answer generation. The paper demonstrate LoCAL’s effectiveness on several benchmarks and introduce a new dataset, LoCAL-bench, specifically designed for document understanding tasks —> Read more.

Hunyuan-Large

This paper presents Hunyuan-Large, an open-sourced Mixture-of-Experts (MoE) based LLM with 389 billion total parameters and 52 billion activated parameters, developed by authors who do not state their affiliation. The paper details the model’s pre-training and post-training stages, highlighting the data synthesis process and training techniques used to achieve its high performance across various benchmarks —> Read more.

AdaCache

This paper from Stonybrook University and Meta AI introduces AdaCache, a training-free inference acceleration mechanism for video diffusion transformers that dynamically allocates computational resources based on the complexity of the input prompt. The authors demonstrate that AdaCache consistently shows better generation quality compared to other acceleration methods at comparable speedups —> Read more.

BitNet

This paper from Microsoft Research and University of Chinese Academy of Sciences presents BitNet, a 1-bit transformer model for cost-efficient LLM inference with weights represented in 1.58-bit (i.e., -1, 0, 1). The research shows that BitNet can match full-precision models in performance while being significantly more efficient in terms of latency, memory, and energy consumption —> Read more.

Mixture-of-Transformers

This paper from the Meta FAIR team,proposes Mixture-of-Transformers (MoT), a sparse architecture for multi-modal generation that decouples model parameters across transformer layers based on modality. The paper demonstrates that MoT achieves competitive performance in image and text generation tasks while being more computationally efficient —> Read more.

🤖 AI Tech Releases

Magentic One

Microsoft open sourced Magentic One, a multi-agent framework for web and file tasks —> Read more.

Mistral APIs

Mistral released APIs for batch processing and content moderation.

Ollama Vision Models

Ollama integrated Llama 3.2 vision models.

McBench

A new benchmark for LLM problem solving based on Minecraft.

🛠 Real World AI

Gen AI at Slack

Slack discusses their AI efforts to augment engineering workflows —> Read more.

📡AI Radar

OpenAI acquired the Chat.com domain.

NVIDIA surpassed Apple and the world’s most valuable company.

Graph analytics platform PuppyGraph raised $5 million in new funding.

Nous Research launched Nous Chat, an interface to interact with its Hermes model.

Meta’s hardwarwe lead for Orion is joining OpenAI.

Coatue just announced a new $1 billion fund to invest in AI.

Google announced plans to create an AI hub in Saudi Arabia.

Generative video platform Panjaya raised $9.5 million in a new round.

Investors are competing for investing in the maker of Cursor.

TheSequence is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.