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digitaldyynamo · 9 months ago

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Future of Digital Marketing in 2024: Trends with Digital Dyynamo Insights

Remaining competitive and relevant in the ever-changing world of digital marketing requires businesses to stay ahead of the curve. It’s critical to foresee and adjust to new trends that will influence the direction of digital marketing as we head into 2024. With insights from Digital Dyynamo, the best digital marketing company , we’ll examine the major trends that will shape the field of digital marketing in 2024 and beyond in this post.

Artificial Intelligence and Machine Learning: By 2024, AI and ML combined have the potential to completely transform digital marketing tactics. With the use of these technologies, companies can automate different marketing procedures, find insights that can be put into practice, and analyze enormous volumes of data. With the use of AI and ML, marketers will be able to provide their audiences with more relevant and interesting experiences, from chatbot interactions to personalized content recommendations and predictive analytics.

Voice Search Optimization: In 2024, voice search optimization will be more crucial due to the growing popularity of virtual assistants and voice-activated gadgets. In order to accommodate voice search queries, which frequently differ from traditional text-based searches in terms of structure and intent, businesses will need to optimize their content and SEO strategies. This entails focusing on long-tail keywords, local search engine optimization, and offering succinct, polite responses to frequently asked queries.

Experiences with Interactive Content: In 2024, the popularity of interactive content will only grow. Examples of this include polls, surveys, and augmented reality (AR) experiences. In addition to grabbing viewers’ attention, these captivating and immersive formats promote interaction and sharing. Interactive content will be used by marketers to build stronger relationships with their audiences, increase engagement, and produce memorable brand experiences.

Privacy and Data Protection: Businesses must prioritize transparency and adherence to laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) as concerns about privacy and data protection continue to rise. In 2024, preserving a brand’s reputation and customer loyalty will largely depend on establishing trust with customers through respecting their privacy choices and protecting their data.

Sustainable and Purpose-Driven Marketing: Consumers are looking for brands that show a commitment to social responsibility and sustainability in an era where social and environmental awareness are on the rise. In order to connect with conscious customers in 2024, businesses will need to coordinate their marketing campaigns with initiatives that are purpose-driven and convey their values in an authentic manner.

Integrating omnichannel marketing strategies will be crucial in 2024 to provide consistent and flawless brand experiences since consumers are interacting through a variety of channels and devices. Personalized messaging and engagement will be coordinated by marketers using data-driven insights across a range of touchpoints, including social media, email, mobile apps, and physical stores.

Dominance of Video Content: In 2024, video content will still be king, drawing viewers in and promoting interaction on digital platforms. Businesses will invest in a variety of video formats to meaningfully engage their audiences, from long-form content on YouTube and over-the-top (OTT) streaming services to short-form videos on social media platforms like TikTok and Instagram Reels.

In conclusion, technological breakthroughs, changing consumer behavior, and changing market trends all point to a dynamic and transformative future for digital marketing in 2024. With assistance from Digital Dyynamo, the best digital marketing company, businesses can position themselves for success in the digital landscape of the future by embracing these important trends and implementing creative strategies.

View for more : https://digitaldyynamo.in/

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ai-generator17 · 1 year ago

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The connections between AI, digital media, and democracy are multifaceted and complex, and they have both positive and negative implications for the functioning of democratic societies. Here's an analysis of these connections:

Information Dissemination:

Positive: AI algorithms can help analyze vast amounts of data from digital media sources to identify trends, patterns, and emerging issues. This can aid journalists, policymakers, and citizens in making informed decisions and promoting transparency in a democracy.

Negative: AI-powered algorithms on social media platforms can amplify misinformation and filter bubbles. These algorithms prioritize content that generates engagement, which often leads to the spread of sensationalist or polarizing content. This can erode the quality of information available to citizens and undermine the democratic process.

Personalization:

Positive: AI can personalize content delivery, tailoring news and information to individual preferences. This can enhance user experience and engagement with digital media, making it more accessible and appealing.

Negative: Personalization can create echo chambers, where individuals are exposed only to information that aligns with their existing beliefs. This can lead to confirmation bias and hinder open dialogue, which is essential for democratic deliberation.

Censorship and Surveillance:

Positive: AI can be used for content moderation to remove harmful or illegal content, such as hate speech or graphic violence, from digital media platforms. This helps maintain a safer online environment.

Negative: AI-based surveillance and censorship can be abused by governments to stifle dissent and limit freedom of expression. This poses a significant threat to democracy, as it curtails citizens' ability to voice their opinions and access diverse information.

Manipulation and Deepfakes:

Negative: AI can generate highly convincing deepfake videos and manipulate digital content. This can be used to deceive the public, create fake news, and undermine trust in digital media and democratic institutions.

Accessibility and Inclusivity:

Positive: AI can improve accessibility by providing automated transcription, translation, and other assistive technologies for digital media content. This ensures that information is available to a wider and more diverse audience, promoting democratic inclusivity.

Election Interference:

Negative: AI can be used to manipulate elections through disinformation campaigns, voter profiling, and micro-targeting. This can undermine the integrity of democratic processes and lead to outcomes that do not accurately reflect the will of the people.

Ethical Considerations:

Positive: Discussions around the ethical use of AI in digital media can lead to the development of guidelines and regulations that protect democratic values, such as transparency in algorithmic decision-making.

Negative: The lack of clear ethical standards and regulations for AI in digital media can result in unintended consequences that threaten democracy, as seen in instances of algorithmic bias or discrimination.

In conclusion, AI's role in digital media has profound implications for democracy. While it has the potential to enhance information dissemination, personalization, and accessibility, it also poses risks such as misinformation, censorship, and election interference. The impact of AI on democracy will depend on how it is developed, deployed, and regulated, making it essential to strike a balance between innovation and safeguarding democratic principles.

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How can AI technology be positively deployed to underpin political institutions?

AI technology has the potential to positively impact political institutions in various ways, promoting transparency, efficiency, and better decision-making. Here are several ways in which AI can be deployed to underpin political institutions:

Data Analysis and Predictive Analytics: AI can help political institutions analyze vast amounts of data, including polling data, social media sentiment, and historical election results. Predictive analytics can be used to forecast election outcomes, identify emerging issues, and gauge public opinion.

Voter Engagement: AI-powered chatbots and virtual assistants can engage with citizens to provide information about elections, candidates, and important issues. These tools can also help with voter registration and absentee ballot requests, making the electoral process more accessible.

Enhancing Policy Making: AI can assist policymakers in identifying trends and patterns in data that may inform better policy decisions. Natural language processing (NLP) algorithms can help in summarizing research papers, public comments, and legislative texts, making it easier for lawmakers to understand complex issues.

Election Security: AI can be used to enhance the security of elections by identifying and mitigating cyber security threats, such as hacking attempts and disinformation campaigns. Machine learning algorithms can help detect anomalies in voter registration data and voting patterns to prevent fraud.

Constituent Services: AI-powered chat bots and virtual assistants can handle routine constituent inquiries and complaints, freeing up human staff to focus on more complex issues. These tools can provide quick and efficient responses to common questions.

Redistricting: AI algorithms can assist in the redistricting process by ensuring that electoral districts are drawn fairly and without bias. By analyzing demographic data and historical voting patterns, AI can help create more representative and equitable districts.

Public Engagement and Feedback: AI can facilitate public engagement through online forums and social media. Sentiment analysis can help political institutions understand public sentiment and concerns, allowing them to respond more effectively to citizen feedback.

Resource Allocation: AI can help political campaigns and parties optimize their resource allocation by identifying key demographics and regions where they should focus their efforts to maximize impact.

Transparency and Accountability: AI can assist in monitoring campaign finance and political contributions, helping to ensure transparency and accountability in the political process.

Language Translation and Accessibility: AI-powered translation tools can make political information more accessible to citizens who speak different languages. This can help bridge language barriers and ensure that information is available to a wider audience.

Disaster Response and Crisis Management: During emergencies or natural disasters, AI can help political institutions analyze real-time data, predict the impact of disasters, and coordinate response efforts more effectively.

However, it's crucial to deploy AI technology in a way that prioritizes ethics, privacy, and fairness. Additionally, there should be transparency and accountability in the use of AI in political institutions to maintain public trust. Regular audits, data protection measures, and oversight mechanisms are essential to ensure that AI is deployed responsibly and for the benefit of society as a whole.

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Describe the process of audio event detection, recognition, and monitoring with AI Audio event detection, recognition, and monitoring with AI involves the use of artificial intelligence and machine learning techniques to analyze and understand audio signals, identify specific events or patterns, and continuously monitor audio data for relevant information. This process can have various applications, including surveillance, security, environmental monitoring, and more. Here's an overview of the steps involved:

Data Collection:

The process begins with the collection of audio data. This data can come from various sources, such as microphones, sensors, or audio recordings.

Data Preprocessing: Raw audio data is often noisy and may contain irrelevant information. Preprocessing steps are applied to clean and prepare the data for analysis. This can include noise reduction, filtering, and audio normalization.

Feature Extraction: Extracting relevant features from the audio data is crucial for AI models to understand and identify events. Common audio features include spectral features (e.g., Mel-frequency cepstral coefficients - MFCCs), pitch, tempo, and more. These features help represent the audio data in a format suitable for machine learning.

Machine Learning Models: AI models, such as deep neural networks (e.g., convolutional neural networks - CNNs, recurrent neural networks - RNNs) or more advanced models like deep learning-based spectrogram analysis models, are trained using labeled audio data. This training process allows the AI model to learn patterns and characteristics associated with specific audio events.

Event Detection:In this stage, the trained AI model is applied to real-time or recorded audio streams. The model analyzes the audio data in segments, attempting to detect the presence of specific events or sounds. This could be anything from detecting gunshots in a security system to identifying animal sounds in environmental monitoring.

Event Recognition:Once an event is detected, the AI system can further analyze and recognize the event's nature or category. For instance, it can differentiate between different types of alarms, voices, musical instruments, or specific words in speech.

Monitoring and Alerting:The system continuously monitors the audio data and keeps track of detected and recognized events. When a relevant event is detected, the system can trigger notifications or alerts. This is especially useful in security and surveillance applications, where timely response is crucial.

Feedback and Improvement: Over time, the AI model can be fine-tuned and improved by continuously feeding it more labeled data, incorporating user feedback, and adjusting its parameters to reduce false positives and false negatives.

Post-processing: To enhance the accuracy of the system, post-processing techniques can be applied to the detected events. This may involve contextual analysis, temporal analysis, or combining audio data with other sensor data for better event understanding.

Visualization and Reporting: The results of the audio event detection and monitoring can be visualized through user interfaces or reports, making it easier for users to understand and act on the information provided by the AI system.

Overall, audio event detection, recognition, and monitoring with AI leverage machine learning to provide real-time insights and actionable information from audio data, enabling various applications across different domains. The effectiveness of such systems depends on the quality of training data, the sophistication of AI models, and the post-processing techniques applied.

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mark-matos · 2 years ago

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🔥💻 Critical Thinking Crisis & Binary Politics: The Perfect Storm for AI Misinformation in 2024 Elections? 🌪️🎓🔵🔴

As the 2024 elections draw near, AI experts are sounding the alarm on the potential misuse of AI tools. But there's a bigger worry lurking in the background - the dwindling emphasis on critical thinking in colleges and the pitfalls of our binary political system. Are we sleepwalking into a perfect storm of AI-generated disinformation? 🤔💡⏰

AI's potential to craft targeted campaign materials at lightning speed could be exploited to mislead voters, impersonate candidates, and disrupt elections in unprecedented ways. But the issue is compounded by a significant problem: the fading focus on critical thinking skills in higher education. 📚💭🔍

Colleges, once the bastions of rational thought and informed debate, seem less inclined to stress these crucial skills. As a result, we're witnessing a generation less equipped to scrutinize the barrage of information they're subjected to. 🏛️📉📚

At the same time, our binary political system often forces voters into a "team red versus team blue" mindset. This simplifies complex issues into a dangerous dichotomy that can be easily exploited by AI misinformation tactics. 🗳️🔴🔵

"What if Elon Musk personally calls you to vote for a certain candidate?" asks Oren Etzioni, the founding CEO of the Allen Institute for AI. "A lot of people would listen. But it's not him." This highlights the potential for AI to manipulate voters, exploiting our tendency to trust familiar voices and faces. 📞💼🚀

AI-generated disinformation is already in play ahead of the 2024 elections, with doctored videos and fake images circulating online. But with a public less equipped to critically analyze these, and a political system that promotes polarization, the stage is set for potential chaos. 😱💻🌪️

In response, lawmakers are introducing legislation to label AI-created campaign ads and synthetic images. But this is merely treating the symptom, not the disease. The real cure lies in revitalizing critical thinking in education and promoting nuanced, multifaceted political discourse. 📜⚖️💡

As we stand at the brink of a potential AI misinformation crisis, it's time to ask: Are we nurturing the skills and the system we need to navigate these choppy waters? And how do we safeguard our democracy against this formidable threat? 🌊🏛️⚠️

#AI #Elections2024 #CriticalThinking #BinaryPolitics #Disinformation #GenerativeAI #DemocracyUnderThreat #Education #AIRegulations

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canvaswolfdoll · 4 years ago

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CanvasWatches: Carole & Tuesday

A charming SciFi anime focusing more on the cast’s day-to-day lives than some major sociopolitical conflict that requires laser gun diplomacy? Set on a Terraformed Mars with brick and mortar solarpunk aesthetic? I can get into that.

The fact that Carole & Tuesday is a science fiction story came as a surprise, as most of the buzz and promotion that crossed my social feeds focused on the street performance aspects. Then, surprise! Tabletop fast food ordering and pizzerias that grow their tomatoes in house![1] Which is the sort of speculative fiction I’m enjoying nowadays: normal life with the fantastic acting as seasoning to spice up the world around them.

I’ve never paid special attention to music. I listen to music obviously, but rarely in any sort of analytical capacity. It’s pretty sounds that help fill in the background while I write, or to convey emotion in a musical, or to mark the start and end of a show I’m watching. I’ve never sought out music to listen to when looking for entertainment, it’s always a byproduct of whatever media I’m engaged with at the moment. Heck, these days, when I’m too lazy to set my car radio up to play a podcast, I just drive in silence.[2]

I sometimes feel I’m missing something by not engaging with the art form in a more conscious manner, and I only recently became aware that albums are a carefully curated thing instead of a collection of the performer’s most recent songs, so… yeah. Kind of a cultural blindspot.[3]

This tangent doesn’t even end with a neat little note of how Carole & Tuesday had inspired me to consume music in a more deliberate and contemplative manner. The soundtrack includes plenty of insert songs I happily threw on my background noise playlists,[4] and what few albums I seek out are video game and anime soundtracks.[5]

Carole & Tuesday was chiefly directed by Shinichiro Watanabe, who’s name was made with the Jazzy Space Epic Cowboy Bebop and Hip-Hop Samurai Series Samurai Champloo. It was probably inevitable he would produce an anime where music took front stage instead of informing tone.

Carole & Tuesday takes inspiration from Pop, but is unafraid to feature and mix other genres, such as Opera and Rap.[6] What’s really exciting is the decision to have the insert songs performed in English.

Historically, when diegetic music is present in anime, the song is performed in Japanese, and most dubs make the smart decision to leave the japanese audio and subtitle them. I may prefer dubs for my various reasons, but I wouldn’t dare ask for the policy on subbed music to change. Carole & Tuesday took an international view to its production, and thus used the most widely spoken language when no one (reasonable) would begrudge the use of Japanese performers.

Netflix picked up the show as part of their continued haphazard attempts to seize the genre with an attitude out of the early 2000s, and the company tapped to record the English dub did an admirable job matching voice performances believably similar to the singing voices.

Which may be the first time that speaking actors were hired to fit the singers.

The story takes place on Mars in the future year of… 50 years after humanity started migrating to Mars. I cannot find a year cited, which is the smart and wise choice and I am super annoyed I’m not going to be able to make jokes about the production's attempts and failure to predict the future.

50 years after starting to migrate over to the red planet, humanity has terraformed large swathes of Mars into a Solarpunk paradise. Earth is apparently not in a great state as refugees are desperately making their way to the planet, but Earth remains offscreen for the entire run. Fortunately no one has any giant robots,[7] so the two planets aren’t at war. While Mars has been made hospitable enough, the atmosphere does occasionally mess with the genetics of residents.

That’s just background details, however. The story is really about the titular duo. Tuesday is introduced fleeing the mansion of her politician mother, hopping onto a cattle train like Kiki, and riding off to Alba City with only a quitar and robotic luggage to keep her company, where she stumbles upon Refugee Orphan Carole busking with a keyboard. The two have a jam session and decide to become a musical act.

Meanwhile, famed child star Angela Carpenter[8] is setting to transition from a modeling career to an exciting career singing. Her mother pulls strings and utilizes her connections to team up with Tao, a genius of Artificial Intelligence Design who is willing to use his technology to provide Angela with computer generated music and lyrics.

Thus we have the start of a sci-fi John Henry Tale where the battle is not hammer and steel but instruments and voice.

I say ‘the start’ because while the two teams utilize different methods to produce their music, their methods are never weighed against one another. In fact, there’s barely a one-sided rivalry, as Angela is jealous of the titular duo’s ability to enjoy their career, and our two heroes take only a polite, professional view of Angela’s rising career.

Carole and Tuesday are both weighed down by a common problem with anime protagonists: they’re just nice. There’s a certain fear when writing protagonists, especially females, of accidentally making them off-putting that the writers overcorrect and don’t let the hero make mistakes or have much personality, to the point that Carole and Tuesday have very little agency.

Instead, it’s Gus, the ex-rock star manager the duo acquire, that does the leg work and takes risks while Carole and Tuesday just sing nice songs then sit back while the plotlines orbiting their rise to success are resolved by the men.

The show also can’t choose a lane, playing with several story threads that could carry full 24-episode stories by themselves, but instead are dealt with as lightly as possible.

We start with the story of a run-away from decadence and a refugee bringing their world views together, but that instead goes into a tournament arc disguised as a talent contest, then the drama of navigating the music industry, before ending with the presidential run of Tuesday’s mother causing public unrest. Carole and Tuesday don’t make a meaningful choice that affects any of these stories.

Meanwhile, Angela gets a story of asserting her identity while already in public view, facing dangers both external and internal on her journey.

Surprisingly, this is the first show in a while that I didn't resent for transitioning out of the episodic, playing with the premise portion. While Carole and Tuesday were attempting to get their big break, bopping around misadventures trying to get contacts, gigs, and filming a music video, Angela looms in her plotline, building up to the inevitable rivalry.

Angela is introduced just before her mother, Dahlia, starts reworking Angela's career from modeling to singing, hiring Tao, renowned AI designer, as Angela's producer. Angela experiences mild paranoia from Tao's standoffish nature, machinery, and making a holographic simulation of Angela. So Angela had a more consistent narrative during the first arc.

Introductions out of the way, it's time for everyone's favorite trope: the tournament arc! In the form of ‘Space!'s got Talent’ Generic Brand Named into Mar's Brightest. The main duo meets their rival, backstage drama ensues, some very good music is performed, and things are set up to technically give both Carole and Tuesday as well as Angela a win at the end.

With publicity achieved, Gus starts getting to work preparing the girls' debut album and booking appearances, as well as meeting other artists and (briefly) Carole’s father. We learn about Gus’s past client, Flora, who dropped Gus as soon as she found success, then found herself without a support base and spiraled into depression and addiction. Carole and Tuesday remain upbeat and optimistic.

Meanwhile, Angela starts getting harassed by a stalker and feeling helpless and poorly supported by those around her. Tao takes point on stopping the stalker when the police fail, ultimately taking him down before the stalker could pull a Mark David Chapman.

The story bleeds into the final act, as the presidential campaign of Valerie Simmons, Tuesday’s mother, moves forward in prominence. The AI algorithm Valerie is utilizing suggests she take an anti-immigration stance, which the woman follows in an attempt to further her career. Musicians are getting harassed by law enforcement, Tuesday’s brother Spencer is becoming uneasy with being an accessory to the campaign, and starts meeting with a reporter with information that Valerie’s campaign manager orchestrated a terrorist attack to villainize immigrants. Spencer and the reporter argue over how many chances to give Valerie, and agree on Spencer taking the evidence to Valerie, and if she doesn’t back down, then they’ll leak the scandal. Valerie, seeing the crimes committed for her benefit, gracefully renounces her candidacy. It’s very heart warming.

Carole and Tuesday write a protest song, and gather friends to sing it. This protest song has no observable impact.

Meanwhile, Angela learns she’s adopted, and her mother suffers a heart-attack shortly before Angela is set to win a Martian Grammy, and Angela spirals into depression and prescription drug abuse, to the point of collapsing at the end of her Grammy performance, being rushed to the hospital and missing her mother’s passing and funeral. Angela is adrift. She has no family, no support, and is just lonely.

Tao, who was working to sabotage Valerie’s campaign and burning as many bridges as possible after being targeted for refusing to assist the campaign, appears in Angela’s hospital room to drop a bomb: both he and Angela are designer babies, and though Tao must go into hiding now, he does intend to look out for his little sister.

Angela joins the performance of Carole and Tuesday’s protest song.

If it’s not already clear, I feel the story of Carole and Tuesday themselves was pretty lacking.

So, how would I rework this? Step one: we’re either cutting Carole and Tuesday, or combining them into a single character and making Angela the second. With the second option, Angela can maintain her backstory, but take Carole’s introduction of fleeing her family mansion and attempting to strike out on her own, meeting up with Carole and forming an act. To maintain the final arc, Carole would need to be reworked into the abandoned daughter of Tuesday’s late father, making her the half sister of Spencer and something to be hidden by Valerie Simmons’ campaign.

We then intermingle the two plotlines: Gus maintains his managerial position, and eventually convinces Angela to use her connections and mother to get her career jumpstarted, Ms. Carpenter still brings in Tao to write music, and now we can lean more into the AI-written music versus human compositions subplot as well as creative differences, which can lead to an arc where Angela and Carolday split to attempt solo careers, each taking a different manager.[9] Dahlia still has her issues and passes away, Angela her depressive spiral, but now Gus gets pathos by being there to help his client out of self-destruction, and the final number can also be a reconciliation of the main musical duo. The song can even be a combination of AI and human composition.

Carolday, meanwhile, discovers her relation to the anti-immigrant candidate and has to decide if she wants to finally have a family with Valerie and Spencer or stand up for her beliefs and assist a politician in bringing the campaign down. The resolution of the political plot can remain a happy compromise, but Carolday gets a slightly more active role in it.

The animation and world-building is great, and Angela’s arc is very strong. But the writing was too afraid to let either Carole or Tuesday dip into unlikeability that they become props to their own storyline, which is made further unfortunate as their supporting cast that do make decisions are mostly men.

The series is also riddled with a lot of good starts. Many short vignettes or minor details that could be made into full animes by themselves. Show more of Carole and Tuesday’s attempts to break into the music industry while also trying to pay bills and put food on their table. An expansion on the other competitors at Mars Brightest.[10] Heck, expand the roster of the competition and dig more into backstage drama. Carole’s father, who was sent to prison and found his wife dead and daughter sent to another planet upon his release, could carry a story of his own on his back! Valerie’s presidential run and the plight of Earth immigrants given more attention. Heck, even the story of how Earth, the origins of the human species, fell into being a third-world planet people are desperate to leave.

I’d even watch a series about the solarpunk pizzeria that grows their own tomatoes.

The music is really good, however, featuring many artists and styles, and those by our main duo wouldn’t sound out of place on a car radio or licensed on a primetime television show.

It’s a good show, but not an eternal classic. Maybe a second choice for someone digging deeper into anime. However, if its placement on Netflix means it’s someone’s introduction to Anime, that wouldn’t be terrible. Give it a watch if you want something to wind down for bed, or want inspiration for your own speculative fiction.

Kataal kataal.

[1] Solarpunk’s neat. [2] Mostly because I lost all my preset stations last time I took my car in for fixing, and I don't actually know any to punch in. Also, I use youtube for music when writing. [3] Also means I’m wholly unprepared to find music when I finally get a podcast project off the ground. [4] The soundtrack is very present on Spotify, which is nice. [5] I am finding myself increasingly intrigued by vinyl records, however. Probably a bit extravagant, and difficult considering my narrow interests. [6] Presumably to annoy fans of both. [7] Bam! Gundam reference! Anyone have Bingo yet? [8] Though I could swear they never use her last name on screen. [9] I’d find it amusing if Angela takes Gus and Carolday teams up with Dahlia, but the rest of my outline works better if Angela remains with Dahlia. [10] Though this one’s not a major loss. Typical tournament arc stuff.

#CanvasWatches #carole and tuesday #anime #CanvasReviews

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buzrushcommunity · 5 years ago

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Succeed Through Online Marketing

How Electronic Advertising and marketing Will Change: 17 Forecasts for 2020

Electronic advertising is not any unknown person to modifications.

Succeed Through Online Marketing - We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations and part of that is positioning ourselves for success.

Precisely what is digital marketing planning to look like in 2020?

We experienced possessed 17 computerized entrepreneurs weigh into tell us what they see about the horizon, therefore we can all prepare accordingly and also a great season ofclicks and engagement, and sales.

Allow me to share 17 forecasts for electronic advertising and marketing in 2020.

Benton Crane, CEO of Harmon Brothers

Ad platforms (looking at you Facebook or twitter) continues to highlight shorter content material (needless to say, they want to offer more thoughts). Brief-type, nonetheless, limits what you can do to construct your company persona, voice, and world.

We foresee the profitable strategy may be to perform advertising chess, not checkers. In chess your parts have various strengths and weaknesses, whilst all checkers parts are identical. If you build up your web marketing strategy use a mixture of simple, medium sized, and lengthy-develop information. Don’t stop building your brand character, voice, and universe with longer-form content, although use the short-form content to appease Facebook’s algorithms.

Logan Fletcher, Content material Marketing Administrator

If you aren’t posting videos on social media, 2020 NEEDS to be the year you start, otherwise, you’ll get left behind, Succeed Through Online Marketing -.

Beyond that, we foresee a higher appearance of companies on social websites, since they try to create a technique that can help them purchase an advantage on opponents. Online video on sociable systems will probably continue being with the fore-front of effective methods.

Not only are B2B companies going to focus on creating video for LinkedIn, but they will also start to take notice of IGTV. With changes to Instagram’s algorithm formula, video clip placed on IGTV will go to the top of your followers’ rss feeds, and also be discovered much more prevalently on users’ investigate web pages. This will result in more movie prospects, a more substantial audience, and more advantages.

What different will we see in 2020? We believe that online marketers will begin focusing more on consumer demands, instead of “marketing requires.” Entrepreneurs will start responding to customers’ questions directly that will create campaigns that solution these inquiries. The only real individuals who actually make a difference are definitely the people who we want using our service or product. Refocusing what exactly is sent to customers will be a pattern in 2020 that many firms will not be capable of disregard.

Michelle Barnum Smith, AMZ Messenger Bot Group

The Amazon marketplace is consistently in flux. There are far more individual label retailers now than before as well as the marketplace may become much more competing. To stay in the video game, sellers really need to be tough and flexible.

Probably the most crucial methods to adjust is to possess a brand name-attitude. A product is not pretty much turning up having a individual merchandise-it’s about creating a local community of fervent buyers. The best and easiest method to start off is by using driving a vehicle your very own outside website traffic employing Talk Advertising and marketing tactics by way of ManyChat.

ManyChat tends to make chat advertising and marketing an omni-channel expertise. Now dealers can operate multichannel promotions through a single tool and reach their viewers in the most efficient techniques possible. Chitchat advertising will certainly make market developing, item establishing, and item advertising seamless for Amazon . com Dealers.

Tara Robertson, Director of Customer Marketing and advertising at Sprout Sociable

2020 is all about refinement. Brands not just need to focus on who they really are but moreover, the way they are different from competitors that will create remarkable experiences for customers. In ahead of time, online marketers will emphasis much more about becoming buyer obsessed by making certain each and every touchpoint is steady and purposeful. Supplying outstanding consumer experiences has stopped being a “nice to have,” but an hope-specifically as businesses aim to get noticed inside their saturated markets.

For that conclusion, there will be an increased desire for content and experience that favors high quality more than quantity. We are living in the age of authentic marketing along with the a lot more related and relatable your marketing and advertising is, the better dedicated your market can become. It is not simply regarding the new system, sophisticated AI, or even a powerful technology stack. The truth is, I actually think it will likely be the opposite.

We have to cut back time contemplating our automation plus more time considering the way you can connect with our buyers and each and every other. We expect far more customization than ever before as buyers and it is essential that marketing and sales crews fully grasp the and this need for connection.

Jenna Snavely, Creation Content Manager at DigitalMarketer

I talk to a lot of experts in the industry, as host of The DigitalMarketer Podcast. From all of the my podcast job interviews across the minimum year, the marketplace developments we have been viewing carefully at DM, and my own acquiring habits-I believe the easiest way to get support in 2020 (or maintain your steer) will be serialized consumable online video content.

It is a huge opportunity to outline your company sound and make a crowd, and the majority of importantly…it’s a way to more than-produce.

Manufacturers which do the difficult job, receive the payout.

Nathalie Lussier, Founding father of AccessAlly

Succeed Through Online Marketing - In 2020, I forecast that more men and women will carry on and “cut the cord” from cord and proceed to streaming options for their entertainment. It’s approximated that 45 mil men and women will depart their cable tv or satellite suppliers in 2020.

Exactly what does that pertain to digital marketing and advertising?

This means that as interest changes far from classic Television set advertising, more marketers will have to get innovative and find approaches to get to individuals on-line alternatively.

That may be the two a true blessing and a curse: It’s going to raise the cost of advertising on the hottest platforms like Facebook, YouTube, and Google, although it’s going to create more work for digital agencies.

Brand names may not be moving all their dollars to “pay for every click” advertising, they will often also up their content material advertising and marketing budgets in order to happen in social offers and chats, also! Content marketing organizations, be aware!

Splintering Community Platforms

For businesses that want to boost their communities on the internet (and who does not? ) there is an intensifying have to take acquisition of community place.

For many years the right spot to host a group has become via Facebook organizations. There is a great deal of growth and engagement on Facebook or twitter, because of an previously a built in habit (or possibly is it an dependency? !).

However, the tech giant has experienced some political and ethical backlash and more digital business owners are looking for alternatives.

I foresee that programs that permit you to generate neighborhood “on your very own turf” like Palapa, Mighty Sites, BuddyBoss, and Wp are going to see plenty of development.

However, as much as I see people building these networks outside of the Facebook ecosystem, those that have tried and failed say the the vortex is strong… and engagement isn’t as high.

So, there will likely be a splintering of communities across different platforms, and I suspect also a consolidation for those groups that don’t get enough traction off Facebook when they return.

Intensifying Polarization & Woke Advertising

So will the political polarization in 2020, as the planet’s climate continues to heat up.

Brand names can have an option to help make: remain neutral or have got a perspective.

The companies that stay higher than the fray will steer clear of the drama and the unpredictability that comes with going into the chat on everyone’s thoughts.

But those businesses that can genuinely share their point of view, will get long-term customer loyalty for being happy to place their ideals above short-run income. According to Cone Communications, 92% of consumers say they have a more positive image of a company when the company supports a social or environmental issue.

Yes, you will see drop out from businesses that embark on “woke marketing” and combine activism or national politics inside their message.

More businesses will be willing to put their reputations on the line to connect with Gen Z and Millennials who are more discerning about where they spend their hard earned dollars… and how it impacts the world at large. That is my prediction.

Rachel Pedersen, Chief executive officer in the Viral Touch And Social Media Marketing United

2020 is the 12 months the facade of flawlessly polished marketing burns and crashes. A lot of people happen to be burned up by influencers faking it with ideal photoshoots, and people are desperate for validity.

They will be looking for context outside of keynotes, as consumers get hungry for REAL answers. They are looking for signs and symptoms of congruency - proof that the favored individuals on systems are jogging the stroll.

In 2020 the internet marketer who supplies all-access, behind the curtain, contextual marketing is the winner. It is the entire year of humanized marketing.

Right here is how you can beat the band wagon internet marketers in 2020:

1.Tik. Tok: The clock is ticking. TikTok is actually a rare foundation that reveals a lot more measurements and permits audiences to adore your creative, impromptu and unpolished or UCG content.

2.Go live. Anywhere. Display the mayhem of getting prepared for an occasion with 3 kids when your baby provides the influenza along with your previous thoroughly clean outfit was *coughing* messed up.

3.Report your podcast in person situations. Enable your market to FEEL your life and surroundings with the mp3.

4.Decline Photoshop. So you have a scar on your eyebrow? The vacation consuming magically extra another 15 pounds in your photographs? Permit it to be. Let them see.

5.Online video conveys all. Shoppers are looking for contextual signs in your marketing with video. They desire over a best established and script. They need to see your identiity. Let them have more to work alongside.

6.Tell the reality. So, 2019 was a hard year? Tell them. And do not just clean it off with all the common ‘Oh gentleman, it was a challenging calendar year! ’ Tell them what went wrong. Inform them the way your cardiovascular system shattered. Let them know regarding the nighttime once you almost cease. Let them know concerning the mistakes that almost ruined you. Just inform them the truth.

Jody Milward, Founding father of Interpersonal Charlie

A game changer for Mentors and Electronic program designers starting 2020 is to include a Personal Liquidating Offer (SLO) at the front end conclusion in their Facebook or twitter Advertising. Because with the rising costs of Facebook ads, these offers weren’t profitable, over the years coaches have been told to drop the low ticket offers and focus entirely on High ticket sales.

But that is EXACTLY why they should be part of product suite in 2020. We’re experiencing individuals generating 6 stats in less than a 12 months by using a $27 provide. As an example, Allie Bjerk, runs Facebook advertising to frosty traffic on her SLO using a $27 offer you. This has made practically $500,000 in 9 months having an total 2.4 by ROAS. So, not only is she generating covering and leads her ad spend, she’s also making money. When she promoted her higher ticket offer she experienced a good quality market of consumers and of individuals who joined, 70% got bought her $27 offer.

Then there’s Ashley who has an SLO for Freelance writers and it is covering up her ad invest as she will grow her subscriber list. Engaged community and her SLO was a major contributor to the success of her five figure program launch, by having people come into her community via a paid offer she’s seeing significant growth in her Facebook Group with a lively.

A great SLO can not only cover your advert invest but in addition make you funds when attracting an excellent audience of buyers, as an alternative to plenty of tyre kicking inexpensive leads who never ever even go and available your emails. When the intitial front end offer you is mixed inside a product sales funnel with complementary upsells, we are finding what starts with a $27 provide actually have a standard purchase price of $61 along with an average charge for every transaction of $33.

So, rather than pouring money into free lead magnets and filling up your CRM with cheap unqualified leads, turning that lead magnet into an excellent low ticket offer to bring in quality customers who are actually paying to get on your email list, will make a massive difference to your Facebook Ad Budget and business in 2020.

(NOTE: Need to have a helping palm along with your electronic advertising initiatives? Or you would just like established, workable advertising and marketing instruments, techniques, and layouts to put into action in your organization? Look into the most up-to-date bargain from DigitalMarketer, and you will be moving toward aiding your small business grow.)

For more info visit:- BuzRush

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agentaw · 6 years ago

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Detroit: Become Human - Funny story...

Okay... so Story Time because my friends pointed this out and it’s been fucking with me ever since.

This is the story of how I kinda...sorta wrote/ predicted parts of DBH about...2 years ago. Just hear me out...okay?

So this all started similarly to how DBH started, with that dope-ass demo back in 2012. My 15 year old self became enthralled in it, much like I am now enthralled in the full game. I’ve always loved story telling and had a sort of soft spot for digital modelling. So that demo was a masterpiece to me, it had a great concept and beautiful design. It was a short obsession but it had an impact.

And that was the last piece of news I’d ever hear about it until a month after they released the full game. I remember hearing some rumour that they weren’t gonna make it a full game or something and left it at that. I didn’t hear anything about it’s coverage at E3 because while I like video games, I become absorbed in different obsessions from time to time.

And two years ago I was obsessed with Dungeons and Dragons, the thought of creating a whole world and having others enter it was fascinating. And while I tried to create worlds from scratch, I had a problem.

I had never been too interested in Fantasy things, I liked fantasy characters but tended to focus on too much of the political aspect of fantasy worlds and not the fun stuff like slaying dragons and stuff.

The return of an old obsession began to try and take my focus off of DnD but I wasn’t ready to let it go yet.

So I merged them, DnD didn’t have to be fantasy, I didn’t have to invent a world from scratch and luckily my old obsession had a world pre-designed. Marvel, specifically MCU had a treasure trove of lore and I could take a number of rules from DnD 5e and tweak them to suit the change in genre.

So I started off with a one shot campaign, set in a HYDRA base. My three player characters would be playing themselves and making decision based on how they’d react. They ‘woke up’ in a white plastic robot body. Singular, all three were in the same body, looking through the same eyes and rolling for control over said robot body. It was entertaining to watch them figure out what they hell was going on organically. They quickly met the first NPC an old doctor/sciencist who was a very nervous person. He explained that they’d all been loaded into the same body by accident and that he was just testing out that his creation (the body itself) was working correctly. So my players decided to answer the jumpy doctors questions and let one of them take control as the doctor got them to walk around while still connected to the computer around them by a bunch of wires connected to the back of their neck. The doctor left the room briefly (to report to his superiors) before returning and calmly explaining that he’d need to shut them down before making the rest of the bodies. Yes, this was heavily inspired by the demo but the players didn’t notice or didn’t comment on it at the time. And they genuinely really like the one-shot. So, I started writing more, growing the campaign and expanding my list of NPCs.

Now I know what you’re thinking, “wow...you ripped off the demo and think that counts as writing a whole game” but I never said I wrote the whole story, that would be mental. But as both me and my players have pointed out, there is a large number of similarities which is spooky because as i already stated I didn’t know anything about DBH until almost a month after it’s full release.

The first and most profound is Amanda. Or my Amanda, who’s called Ruth LaRue. Dr. Ruth LaRue, the trio’s psychologist/co-creator who acts pleasant (too pleasant) towards them...unless they disobey or resist their training to become Hydra Assets. One of my players is rebellious and LaRue has tried to manipulate and coldly threatened him as a result. While another obeys and gets praise and rewards as a result. Also she looks like Amanda (a character i didn’t even know existed), I originally described her as the same race, hairstyle, though slightly younger. And then I drew her (poorly) for my players to get a better idea of how she looked and Jesus Christ they look the same.

Another is the fact that I have three player characters. There was a possible fourth player but work and life made it difficult for her to be a part of the game. Also my players are two boys and one girl. And while that’s all freaky, their characters appearances/designs are extra weird. Originally, after all getting their own bodies, they all had white plastic robot bodies, all male design (which female player wasn’t happy about because she missed her boobs). The only way to tell them apart was voice and the nervous doctor had given them different coloured eyes. Creating robots came with the challenge of figuring out how their bodies worked (one player was particularly interested in this). Once again inspiration partly came from the Kara demo, the robots are a water (blue liquid) based system, a pump (heart) transports water, which is collect in bags (lungs) through the robots absorbing moisture in the air (through breathing), around the machine frame (body). The water has two purposes, to thinly coat the white plastic casing (skin), which allowed the robot to feel pressure but not texture and also to keep the pump valves going, which creates the energy the machines (players) are run on. After learning that the white plastic version could be easily broken during training, the nervous doctor created a second batch of models, this time made out of metal (female asked for a female body and therefore the doctor gave her a large dent in her chest plate, she was pleased). They then get a new model, ones that are designed to blend in with humans. And this is where this section gets super freaky. The player got no say in how they looked because in game they wouldn’t.

The female is the shortest model as well as they palest model with loads of freckles, the similarities with Kara stop there but the female player has been gifted a female kitten (thankfully named Cookie, not Alice) as the reward and is quite paranoid about it being taken off her or harmed (calm down, I haven’t hurt the cat...yet).

One of the males is only slightly more tanned than the female with considerably less freckles and markings. He’s the tallest and the player has been surprisingly obedient, only "failing” when he doesn’t understand what’s happen or doesn’t think something will benefit HYDRA. Because of this he’s been promoted to team leader by the powers that be. He’s logical and is usually thinking about training and what’s going on in the NPCs’ heads.

Lastly we have the second male who looks southern European (Spain, Italy, Greece and could probably pass as Mexican but the story is set in central Europe) so a different ethnicity/race to the other two. This is the rebellious player who generally plays pranks, cracks jokes and says “fuck you” to authority. Like I said before as a result, he tends to be the one looked down on and oppressed by the powers that be. He generally has a very clear line which he won’t cross no matter what and is willing to stand up if he views something as drastically wrong (refused to hurt his friends or pick up a gun).

Also when asked what they wanted to be called (I.e What’s your name?) The players decided to to sick to what the nice nervous doctor had designated them, i.e the colours of their eyes. Rebellious is Red. Logical is Blue and Female is Purple (name later changed to Violet).

Next is three more NPCs, who have enough in common with the DBH characters to mess with me.

The nervous doctor, Dr. Thomas Thornley, while having a completely different personality, has formed relationships like Hank. A number of the players refer to him as “Daddy Thornley”, not to his face but when talking to each other in game. And most disturbingly the rebellious player has implied on several occasions that he “ships” the logical male player with father-figure Thornley, jokingly of course. And while in the beginning Thornley may have viewed the robots as a project or experiment, he now appears quite protective and fond of them. Even displaying discomfort when one is broken or completely destroyed.

Their combat and gun trainer, Agent Woodrow who is ex-military and treats the robots exactly like you’d expect he would, like machines. He could either be Gavin or Captain Allen but either way he’s a genuine aggressor and dislikes/hates the robots.

The Head of Hydra, Director Malachi Storm who has an air of mystery around him and commands any room he enters. He’s considerable less creepy than Kamski but is an “all-knowing, all-powerful” character. Also I guess I’m technically also Elijah Kamski (a.k.a GOD) and my players pointed out that i have his sadistic, power hungry play style (thanks, guys).

Lastly is a few game mechanics and events i put in the game. The players have always been able to telepathically talk to one another, they can also transfer images to each other. If broken beyond repair (i.e Killed) they now get automatically rebuilt, similar to Connor. I made LaRue give them a morality test which was mostly the “Track dilemma” which is similar to both the driver-less car AIs and the Kamski test. I actually did the motherfucking Kamski test with one or two of my players (but with humans instead of androids lol). Also the players believe they’re alive (which technically they are). They’ve literally been give zero context as to how they are in robot bodies in the MCU, specifically they’re last memories before the start of the game are of going to sleep in their beds in the real world. They are literally three robots walking around stating that they’re alive.

And yes, I realise that Cage took shit from other movies but it have seen any of those movies so...:P

If I looked hard I could probably find more scary comparisons but a) I don’t particularly want to show all my cards, in case my players read this post, and b) I appear to have written a fucking TED talk out of what was supposed to be a short funny story.

#dbh #dbh connor #dbh kara #dbh markus #dbh hank #dbh amanda #dbh kamski #dbh everyone #custom dnd #dnd shenanigans #story time #freaky #what is life #thanks for coming to my ted talk

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southeastasianists · 7 years ago

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Against a backdrop of widening religious fault lines and concerns over freedom of speech, a group of fearless Indonesian comics is using the power of laughter to tackle society’s ills

Cheers, whoops and enthusiastic applause accompany Iqbal Muzakki as he shuffles off stage. The night’s MC bounds onto the platform in his place, keeping the energy of the show high: “How about Muzakki, everyone? He killed it, right?” There’s a strong “yes” from the audience. “And you know what?” the MC continues, “This is the only place where a Muslim can kill successfully… and nobody actually dies.”

This is Keminggris, a live, English-language, stand-up comedy show in Malang, the second-largest city in Indonesia’s East Java province. In a modern, open-air bar, the show’s eight performers deliver two hours of very funny, but often brutal, material that holds nothing sacred. From Chinese parents to Indian farmers; Indonesian politicians to Zumba-loving pensioners, nobody is safe from ridicule.

But in the world’s most-populous Muslim country, it is the religious jokes that stand out from the rest. Indonesia’s reputation as a moderate, secular democracy has taken a bit of a battering in recent times. Religious intolerance is on the rise, and many in the country feel free speech is under threat. For the past two years, the national debate has become increasingly dominated by the right-wing Islamist group, the Islamic Defenders Front (FPI). FPI members have been accused of violent attacks on religious minorities, intimidation of journalists and targeted online abuse.

There have been many calls for the group to be banned as the country’s religious fault lines widen, but a number of young Indonesians are attempting to fight back and help heal the damage through comedy. Muzakki, a student at the Islamic University in Malang, filled his set with jokes about a failed attempt to turn him into a suicide bomber at school and his mistaken belief that he could buy halal beer. He says he wants to “fix” how Islam is increasingly portrayed in the country.

“[The idea] that Islam is a strict authority – it’s not like that, you can have a sense of humour like me,” he says. “I just want to show that to other people, especially non- Muslims. Islam is not dangerous.”

The use of comedy to help effect social or political change is not a new idea, but it’s still at a fledgling stage in Indonesia. In fact, stand-up comedy itself has a relatively short history in the country. Indonesian humour had long tended to favour comedy troupes performing sketches and physical comedy skits; it wasn’t until the mid-2000s that a few pioneering stand-ups began to make some headway, first in Jakarta and then at national level.

The scene exploded in 2011, when two television channels ran stand-up comedy talent shows that garnered a big national audience. One of those shows, Stand Up Comedy Indonesia, on Kompas TV, is still running and still popular. Most of Indonesian comedy’s biggest names have won or appeared on the show.

Despite its popularity, many comedians have found television a difficult medium for pursuing edgier social and political comedy. “In TV shows, the censorship is quite severe,” says Reggy Hasibuan, the organiser and MC of Keminggris. “No political jokes, no ethnicity jokes and especially no religious jokes. I think personally that has reduced the quality of [Indonesian] comedy because only safe material goes through.”

Is it going to be dangerous? Is it offensive? I think before I go to the stage. But why should I feel afraid of it? My religion is funny

Under an umbrella organisation known as Stand Up Indo, there are now more than 30 stand-up comedy ‘communities’ across Indonesia. Many comics are students or part-time performers, but while the audiences are generally good, the money generally isn’t. Despite the financial restraints, it is live shows where comedians can hone their craft and, more importantly, really get their teeth into risky material.

In Malang, Fajar Ardiansyah says he doesn’t set out to deliberately offend anyone, but he believes the best way to deal with social problems is through comedy. “I never touch any kind of personal belief,” he says. “I make sure that everything I deliver is being considered by my comic friends. Is it going to be dangerous? Is it offensive? I think before I go to the stage. I consider everything. But why should I feel afraid of it? My religion is funny.”

“We need to be honest,” says Hasibuan. “If you’re living in this country and you don’t have any problems with religion, then you’re a liar, because it’s everywhere. We’re just wrapping that up in a funny way, so it’s easier to accept. Religion is not absolute; you can make fun of it and it’s OK. We have always had a problem with extremism; it’s always there. But I think what’s hopeful is that now we see people fighting back. They’ve had enough; they’ve arrived at that boiling point at which they think something must be done.”

The comics admit they still have a long way to go before their dissent drowns out the voices of Indonesia’s emboldened hardline Islamic groups. They also think that what they are doing carries a risk far greater than just causing offence. The current climate in Indonesia does not easily allow for anybody to speak out about tense religious issues, particularly non-Muslims.

A survey earlier this year by the Wahid Foundation found that nearly 40% of respondents from across Indonesia were “intolerant” towards non-Muslims. In May, this intolerance reached fever pitch when, after weeks of FPI mass rallies demanding his arrest, the ethnic Chinese and Christian governor of Jakarta was found guilty of violating Indonesia’s strict blasphemy law. Basuki Tjahaja Purnama, better known as ‘Ahok’, was sentenced to two years in prison after he referred to a Qur’anic verse in one of his speeches. His conviction followed a bitter gubernatorial election campaign in which religious identity was a major issue. Human Rights Watch called the verdict a “frightening future” for moderates and non-Muslims.

Hasibuan is himself half-Chinese and from a Christian family, though he now considers himself an atheist. He has been subjected to abuse and violent threats online after he posted a promotional flyer for a show he called Halal Christmas. Nothing happened, but he was concerned enough to put security on the door of the show, something he hadn’t done before. He is also well aware of the potential legal risks.

“Its an absolute no-no in this country to speak, make fun of, or ridicule people from different religions,” he says. “If a Christian makes a joke about Muslims, that will go bad very fast.”

Doing the shows in English helps protect him and the other performers, “because bigots are generally stupid and don’t understand English, right?” he says with a laugh.

But he also closes the show by imploring the audience not to post any videos online – “or we’ll all end up in jail!”

It’s difficult for performers to balance risk versus reward. Posting material online exposes them, but it’s also one of the few ways to gain national and international attention outside the constraints of television.

One of the most high-profile comedians in Indonesia is Sakdiyah Ma’ruf. She is one of the few comics who have gained international recognition and also one of a limited number of women on the standup comedy circuit.

Ma’ruf grew up in a very conservative Muslim family of Arab descent in northern Java. She says she was expected to grow up as a “decent Muslim girl” and eventually be married off to an older man. Much of her comedy focuses on her upbringing and the treatment of women in conservative Muslim families. Some of her most provocative material is easy to find online. During a TED Talk in Bali last year she told her audience: “In my community, people work fucking hard to pretend they still live in the desert.”

In 2015, Ma’ruf was awarded the Vaclav Havel Prize for Creative Dissent in Oslo – previous winners include Ai Weiwei and Aung San Suu Kyi – but her profile has also attracted vitriol from inside Indonesia.

“I cannot have that in the back of my mind if I want to continue working,” she says. “I know that there’s a danger. I don’t want to go to jail or receive death threats. I cannot allow myself to get scared of that. It’s hard enough to write jokes that work; it’s going to be even harder if I have to self-censor.”

Though Ma’ruf describes herself purely as a comedian, she, like the others, feels a greater purpose in what she is trying to do. “Comedy has the potential to combat extremism because it creates a safe space for everyone to discuss their issues. But, for me personally, the most important thing is to be able to talk honestly about how human we are, that we are all flawed.”

Recalling her last television appearance a few years ago, Ma’ruf says she was repeatedly reminded that the programme was live. The warning being: don’t say anything controversial.

“What am I going to say?” she laughs. “What are they so worried about? I’m just a girl in a hijab. It’s not that dangerous.”

#Southeast Asia #Indonesia #Comedy #Stand-up Comedy #Society #Islam #People #Religion

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oilskirt7-blog · 5 years ago

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The Week In Pictures – Week Of April 22, 2019

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Neighbor Oblivious To Fact She Being Groomed For Cat-Sitting

Crestfallen ‘Game Of Thrones’ Fans Starting To Realize Series Never Going To Show Dragons Fucking

Dog A Pervert In Ways Owner Will Never Know

‘Us Weekly’ Wins Pulitzer For Outstanding Achievement In Photoshopping A Rip Between Divorced Celebrity Couple

Child Promised He Can Go Right Back To Video Game After Giving Dying Grandfather One Last Hug

Porn Video With Unfamiliar Acronym In Title Deemed Too Risky To Click On

Paris Vows To Rebuild Notre Dame Despite Cosmic Absurdity Of Seeking Inherent Meaning In Fleeting Creations Of Man

Breaking: Mom Dropped Like 80 Bucks On Some Necklace With An Owl On It At The Art Fair

Soaring Gas Prices Forcing More Americans To Drink Less Gas

Paul Manafort Starts New Job Lobbying Prison Guards On Behalf Of Aryan Brotherhood

Cinnabon Defends $800 Million Contract To Manufacture Pastries For Saudi Arabia

Sony Scores Big Win For PlayStation 5 After Poaching Yoshi From Nintendo With 10-Year $400 Million Contract

Investigators Trace Cause Of Notre Dame Fire To Cathedral’s Outdated 12th-Century Electrical System

Pete Buttigieg Stuns Campaign Crowd By Speaking To Manufacturing Robots In Fluent Binary

Beyond Meat Researchers Announce Creation Of Fully Conscious, Plant-Based Veal Calf

Barr Releases Catatonic Mueller After Removing All Sensitive Material From Special Counsel’s Brain

North Korea Tests Out New Knife In Smaller Escalation Of Threats To U.S.

Report: You’re Far Too Dumb To Be Reading The Mueller Report Yourself

Neutrogena Calls For Worldwide Cleansing In Effort To Attain Facial Purity

Stephen Miller Palms ICE Agent $50 Bill In Exchange For A Little Alone Time With Detained Migrants

Peeps Unveils New Boneless, Skinless Marshmallow Breasts

Defiant Sarah Huckabee Sanders Claims She Doesn’t Know Where Voice Comes From When She Opens Mouth

Venmo Rolls Out Feature Allowing Users To Send Goons To Collect Payment

1 / 23

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Emmanuel Macron Not Sure How To Tell Billionaires Notre Dame Repair Only Costs $200

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Computer Scientists Say AI’s Underdeveloped Ethics Have Yet To Move Beyond Libertarian Phase

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Depressed Gallup Director Issues Poll Asking Whether Anyone Would Care Whether He Lives Or Dies

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Source: https://www.theonion.com/the-week-in-pictures-week-of-april-22-2019-1834213441

#read more #see more #check it out #interesting #learn more

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nintedu-blog · 6 years ago

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Digital marketing Trends Expected In 2019

Here is that the list of 19 digital marketing trends and predictions that folks ought to be careful for in 2019

1. Search to become quicker, Smarter, Crisper: Google can rise provide answers instead of give results. All Why’s, How’s and Where’s are answered at intervals Google search, while not a click of a button. Brands and Content websites can have to be compelled to adapt to present answers on to keep relevant on SEO. Google’s Search AI can evolve to predict later queries & answers with larger accuracy.

2. Video Rules Over Text: Video can still dominate social channels, Live Video - Facebook, Instagram, and YouTube Live, especially. an outsized phase of latest web users is lighter intense content on video than text. Brands that recognise this can increase their share of Digital promoting pay on Videos.

3. Users Adopting ‘Visual Search’: a brand new wave of Visual Search will improve search experiences for users creating a research as simple as taking an image. Pinterest has tested this with their Lens feature that permits users to require an image of an editorial and afterwards conclude wherever to get it.

4. Amazon as a promoting Channel: Amazon's role as a promoting channel is to grow considerably as a result of it's made client knowledge and since it's the place to begin for product searches. Amazon’s growing position as a product discovery platform can build Google place an excellent deal of effort to service & increase the share of product visible in search results.

5. the expansion of digital adoption in Tier four cities & beyond: this can push Video, Voice & Vernacular to grow, leading to the expansion of regional OTT Video Content & advertising and Voice search. In Rural & Semi-Urban markets, Digital Product launches campaigns can move progressively from being Mobile-first to Mobile-Only.

6. {we can|we'll|we are going to} see knowledge in action: Mid-sized firms will adopt client knowledge Management Platforms and build higher use of them to urge a richer profile of a customer’s journey.

7. knowledge gets secure: people and corporations are less willing to share knowledge and can keep knowledge they own safer. there'll be a rope walk between political parties and digital sharing platforms like Facebook, WhatsApp, and Google who can need to learn to share knowledge ethically and in a very manner that respects voters.

8. Apps can lose their promise: owing to too several put in Apps on a phone, frequent updates required by apps, high uninstall rates, & increasing app install fraud on phones, additional customers could select progressive internet app (PWA) choices. It’s doubtless that in 2019, services/products that pass the ‘Toothbrush Test’ (“Must be used a minimum of double a day”) - are most popular as apps whereas the remainder are on shaky ground

9. Catch on the go: As audiences get busier, content are consumed on the move. this suggests that Omnichannel sales approach across video sites, social media, Over the highest players and Digital out of home placements throughout transit like olla Play etc can increase. This additionally spells the zoom of Digital out of home placements that square measure Hyperlocally relevant - eg. within Malls, Restaurants, Bus stands, Railway Stations.

10. AI battery-powered Social Media: several social channels have already got AI operating in their background. Such options facilitate in image recognition and build motorcar recommendations of products; thence in 2019 AI can grow to power social media even quite it will nowadays.

11. the increase of inventive Native Ads or discourse placements that build the cut: Brands can draw a bead on to form content custom to suit Gen-Z users leading to Innovative & Interactive Ad formats – such ads can stand out however won’t interrupt the user’s flow.

12. Distribution- key in Content Marketing: Content can play an enormous role in complete and products promotion however as a result of the proliferation of ads on social channels has already saturated the medium, content are used for product discoverability in a very additional refined manner.

13. Stories can Become Engaging: Stories, particularly on Instagram, can still evolve - additional options are superimposed as brands and people go for sharing micro-content exploitation Stories

14. Whatsapp Ads: Whatsapp is currently prime real-estate for Facebook to expand advertisements on. A person’s Whatsapp standing are the primary region for ads and Meta-data sharing between Whatsapp & Facebook will increase.

15. Brands have to be compelled to be “on Brand”, thus to say: Brands can progressively attempt to insert themselves into the continued narrative on Social Media like Memes, Topical, and Chatter. those that try this unambiguously can reach translating their effort into Digital PR which is able to result in sustained complete presence.

16. AR & VR can lead inventive marketing: Amazon’s Prime Day Sale this year was a decent example of selling diode by computer game. Brands can bet massive on AR and VR in 2019.

17. Year of ‘Programmatic Guaranteed’: Apprehensions over complete safety suitableness are self-addressed to an outsized extent; thence it’s the proper time for brands to experiment with a bigger scale on Programmatic in India. Digitally enabled TV Screens, presumably Digital Out Of Home media and Audio etc - are accessible on one Platform in 2019.

18. Influencers Get Niche: Influencer promoting took off in a very massive method last year and that we can see influencer management platforms and tools that alter micro-influencers, class specific influencers WHO square measure able to drive thought for niche product, and in-house influencers, grow in scope as brands nurture social-media-savvy workers to adopt influencer responsibilities

19. ROI specialise in the High: Unit-economics can still be a meaninglessness for many digital firms WHO square measure targeted on cost-efficiencies. mensuration and attribution can still be a challenge owing to a rise in cross-channel advertising.

#digitalmarketing #SEO #SEM #GoogleAnalaytics #Google Ads

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ai-generator17 · 1 year ago

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Connections between AI, digital media, and democracy

For AI generator, please click this.

Information Dissemination:

Personalization:

Censorship and Surveillance:

Manipulation and Deepfakes:

Accessibility and Inclusivity:

Election Interference:

Ethical Considerations:

--------------------------------------------------------------------------------------------------------------------------------

How can AI technology be positively deployed to underpin political institutions?

Transparency and Accountability: AI can assist in monitoring campaign finance and political contributions, helping to ensure transparency and accountability in the political process.

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Data Collection:

The process begins with the collection of audio data. This data can come from various sources, such as microphones, sensors, or audio recordings.

For AI generator, please click this.

#ai #machinelearning #technology

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ladystylestores · 4 years ago

Text

Snapchat will no longer promote Trump after comments that incited ‘racial violence and injustice’

(Reuters) — Snap said it would no longer promote U.S. President Donald Trump’s account in Snapchat’s Discover section, saying his incendiary comments last week made the account ineligible for the curated section where users explore new content.

“We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover,” the company said in a statement.

“Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America.”

Shares fell 2.4% after the announcement.

VB Transform 2020 Online – July 15-17. Join leading AI executives: Register for the free livestream.

Trump’s Snapchat account, which consists mostly of campaign content and does not contain the informal rhetoric he regularly uses on his favored platform Twitter, will remain public and accessible to people who follow it or search for it, Snap said.

Democratic rival Joe Biden, who is seeking to oust Trump in the November presidential election, quickly capitalized on the move. In a video posted to Snapchat, he said, grinning, that he was proud to run for president “and still be on Snapchat.”

In a statement, Trump campaign manager Brad Parscale accused Snap of trying to rig the election by promoting Biden while suppressing Trump’s content. He said Snap promoted “extreme left riot videos” and encouraged users to “destroy America”.

Snap said the Discover section features voices across the political spectrum, including both Republicans and Democrats.

Twitter ignited a furor last week by placing labels on several of Trump’s tweets that it said violated its rules on misleading information and glorifying violence, including one which used the racially charged phrase “when the looting starts, the shooting starts.”

Facebook declined to take any action on the same posts, prompting an employee protest on Monday.

Snap did not specify which of Trump’s comments it considered inciteful, but Chief Executive Evan Spiegel told staffers in a memo on Sunday he would “walk the talk” on divisive content and the “legacy of racial violence and injustice in America.”

He noted that the Discover section is “a curated platform, where we decide what we promote.”

The company said its decision to remove the president’s content from Discover was made over the weekend.

(Reporting by Katie Paul; Additional reporting by Trevor Hunnicutt; Editing by Stephen Coates and Christopher Cushing)

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from World Wide News https://ift.tt/2XXMhxD

#World Wide News

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jobsearchtips02 · 5 years ago

Text

Canadian Snowbirds Jet Crashes During Performance for Health-Care Workers

Coronavirus

2: 32

Malls Reopen, Testing In-Store Retail Appetite

5/18/2020 5: 30AM

5/18/2020

As states across the country start to loosen restrictions on non-essential businesses, shopping malls in some states were open this weekend and provided a look at the desire for in-store shopping during the pandemic. Photo: Elizabeth Findell

1: 48

Stars Celebrate Class of 2020 Graduates at Virtual Event

5/15/2020 7: 12PM

5/15/2020

2: 55

Watch 2020’s Star-Studded High School Graduation Event

5/17/2020 12: 08AM

5/17/2020

0: 03

Coronavirus Update: FDA Alert on Abbott Tests, NYSE to Reopen Trading Floor

5/15/2020 6: 57AM

5/15/2020

4: 17

Why the Health-Care Sector May Not Rebound to Its Former Size

5/15/2020 5: 30AM

5/15/2020

Sponsored

1: 30

Sponsored

How Worldly Experiences Can Shape One’s Success

1/24/2018

1: 00

Sponsored

Golf’s Data Revolution

9/9/2016 2: 16PM

9/9/2016

27: 34

Sponsored

Creating the Future Workforce

1/17/2017 3: 39PM

1/17/2017

2: 21

Sponsored

Am I Doing What I Love?

9/22/2016 11: 59PM

9/22/2016

Marketwatch, Moneyish and Barron’s

8: 19

Reopening in America

5/18/2020 9: 14AM

5/18/2020

As U.S. states grapple with the best strategy for getting back to business, the CEO of FAT Brands discusses how he plans to reopen hundreds of restaurants safely. Plus, Barron’s deputy editor Ben Levisohn unpacks the rising tensions between the Trump administration and China.

3: 18

How to get quick access to cash during the pandemic

5/18/2020 7: 00AM

5/18/2020

2: 20

How Annuities Could Protect Your Retirement Income

5/18/2020 6: 30AM

5/18/2020

3: 08

Big Tech & Small Business Vs. Covid-19

5/15/2020 7: 00AM

5/15/2020

2: 05

The Covid-19 Impact on Travel

5/14/2020 6: 30AM

5/14/2020

from Job Search Tips https://jobsearchtips.net/canadian-snowbirds-jet-crashes-during-performance-for-health-care-workers/

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samuelpboswell · 5 years ago

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Our Top B2B Content Marketing Trends & Predictions for 2020

Well, B2B marketers, it’s that time of year again. The holiday season is in full swing. The countdown to a new year and a new decade has begun. And of course, we’re all channeling our psychic powers, hoping to uncover what 2020 has in store so we can seize opportunities, prepare for challenges, and ultimately improve the effectiveness of our content marketing efforts. 2019 was a bonding year for elevating experiences, with many B2B marketers making significant investments in interactive content, influencer content collaborations, and multi-faceted campaigns. 2020 will be the year where many brands will cement experience as a strategy. So, what does this look like in 2020? Below we dive into our top 10 trends and predictions for 2020—each of which have overt or underlying ties to experience.

TopRank Marketing’s Top B2B Content Marketing Trends & Predictions for 2020

#1 - The Evolution of Experiential Content

In case you missed my opening: It’s the age of experience, marketers. Research shows that marketing leaders expect to compete on experience now and long into the future. “Customers don’t compare you to your competitors anymore—they compare you to other positive experiences they’ve had,” Shep Hyken, seasoned customer service and experience expert, told me not long ago. “Satisfactory is a rating. Loyalty is an emotion. So, you need to figure out a way to create a lasting emotional bond.” [bctt tweet="Satisfactory is a rating. Loyalty is an emotion. So, you need to figure out a way to create a lasting emotional bond. @Hyken #B2BContentMarketing #CX" username="toprank"] Certainly, creating incredible experiences doesn’t begin and end with the marketing department. But marketing chiefs and their teams have the opportunity to rise as CX leaders in 2020. How? With experiential content. Animated, infotaining infographics. Audio-guided eBooks. Gamified power pages. Quirky quizzes. ROI calculators. Augmented reality product catalogs. Virtual reality experiences at live events. AI-powered chatbots. From simple, stand-alone assets to real-time, on-site engagement mechanisms, marketers of all interactive content sophistication levels can design interactive experiences that encourage connection and engagement with their buying audiences—and internal stakeholders. However, when we say experiential content, we’re not just talking about interactivity or entertainment elements—that interactivity is intertwined with data and influential voices, something that will be increasingly vital in 2020. “The sheer volume of information and media that confronts people in the business world is overwhelming and often pretty boring,” Lee Odden, TopRank Marketing’s CEO, says. “Creating compelling experiences with interactive content is one way to stand out, differentiate, and optimize for effectiveness. At the same time, buyers don’t trust advertising or brand marketing messages. Co-creating content with trusted experts brings credibility and interest to the brand message.” [bctt tweet="Creating compelling experiences with interactive content is one way to stand out, differentiate, and optimize for effectiveness. @leeodden #B2BContentMarketing" username="toprank"] Check out our latest interactive asset featuring influential voices.

#2 - Trust 2.0

Trust in marketing topped our list of 2019 content marketing trends and predictions. Security breaches, privacy concerns, political scandals, and a long-standing distrust of advertising messages had combined to create a multi-year streak of falling trust among consumers worldwide. But consumer trust began to rebound. The 2019 Edelman Trust Barometer showed that global trust toward business increased in 21 of 26 markets, including the U.S. where 54% of respondents voiced confidence. As we head into 2020, we need to stay the course: No. 1: Get familiar with the California Consumer Privacy Act (CCPA). As my colleague Nick Nelson wrote not long ago: “Whether through the proliferation of state-level laws like CCPA, or the eventual enactment of a similar federal legislation, it’s only a matter of time before data privacy regulations are in place across the United States.” No. 2: Strive to be the best answer. For years, this has been TopRank Marketing’s mantra and approach, combining art and science to create quality content that informs, educates, and inspires audiences whenever and wherever they’re searching. “Best answer content gets back to the basics,” Nick Nelson once wrote. “When done right, it’s all about delivering value and earning trust before you ask for anything.” But don’t just take our word for it. In August 2019, Google published a reminder and primer on its core updates—specifically calling out a little thing called “E-A-T”, which stands for “Expertise, Authoritativeness and Trustworthiness.” This is a huge hint, marketers. E-A-T up. “Your brand needs to come off as credible consistently for people to trust you,” Margaret Magnarelli, Executive Director of Growth Marketing, Social Media, and SEO at Morgan Stanley, told us earlier this year. “[With content created for organic search] you have the opportunity to attract someone from a side door with a specific intent and zero brand awareness; your answer to their question will have a big impact on whether you can be trusted on more consequential matters.” [bctt tweet="Your answer to a searcher’s question will have a big impact on whether you can be trusted on more consequential matters. @mmagnarelli #B2BContentMarketing #TrustInMarketing " username="toprank"] No. 3: Align yourself with credible, influential voices. As Lee Odden says: “For any kind of content a business creates and publishes to the world, there is an opportunity for collaboration with credible voices that have active networks interested in what those voices have to say.” Read more on this subject:

Trust Factors: How Best Answer Content Fuels Brand Credibility

Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust Begins Within: The Vital Importance of Building Internal Trust in Marketing

#3 - The Continued Rise of Video

Last year’s annual B2B content marketing benchmarking report from Content Marketing Institute and MarketingProfs revealed that 64% of marketers increased the audio and visual content production. In this year’s report, a whopping 71% of respondents said they’ve used video content in the last year. To put that into perspective, video content outranked case studies, infographics, webinars, white papers, and eBooks. Video content production will undoubtedly grow among B2B marketers in 2020. And from our perspective, the biggest change here will be diversification in terms of strategy and storytelling. Currently, video is often used as a top-of-funnel tactic. But video can be effective at every stage of the buyer journey. So, as marketers grow more comfortable and sophisticated in the video realm, they’ll broaden their video marketing strategies to reach prospects and nurture customers. And as video becomes more ubiquitous, constructing compelling visual narratives will be the key to success. “If you want to make the best impact and see the highest returns for your video's investment, you've got to SHOW not tell,” Andrew Davis, keynote speaker and bestselling author, says. “Instead of a talking head or another interview, how can you SHOW me? Spend more time shooting the rest of the story and immediately, you'll take your videos from drab to show-stopping.” [bctt tweet="If you want to make the best impact and see the highest returns for your video's investment, you've got to SHOW not tell. @DrewDavisHere #B2BContentMarketing #VideoMarketing" username="toprank"]

#4 - “Marketer, Play Audio Content”

Today’s easy listening radio comes in the form of serialized storytelling: podcasts. Podcast listenership has grown rapidly over the last couple years. Nearly a quarter of all podcast listeners have gotten started in the last six months. What’s more, 51% of the U.S. population over the age of 12 has listened to a podcast. In the B2B realm, podcasting’s full potential has yet to be unlocked—but more marketers will try in 2020. “B2B podcasting today is where content marketing was a decade ago,” Joshua Nite, Senior Content Marketing Manager at TopRank Marketing, says. “It’s emerging as a marketing discipline. People are starting to get sophisticated about deploying and measuring podcasts. We’re seeing new tools to make it easier to launch, promote, and monetize. And despite the thousands of hours of audio out there already, there’s no sign that the market is satiated.” [bctt tweet="People are starting to get sophisticated about deploying and measuring podcasts… And despite the thousands of hours of audio out there already, there’s no sign that the market is satiated. @NiteWrites #B2BPodcasting #B2BContentMarketing" username="toprank"] That said, podcasts aren’t the only audio medium that should be on marketers’ minds heading into the New Year. According to recent research from Edison Research, more than 53 million Americans now own a smart speaker—a 36% increase in just one year. So, if content optimized for voice search—or as the kids are calling it these days, voice-activated content—didn’t make its way into your 2019 strategy, 2020 is the year. Read: B2B Podcasting: 20 Stats That Make the Marketing Case

#5 - Collaborative Content Ups the Personalization Ante

Content proliferation coupled with evolving consumer expectations and increased skepticism and distrust has created an intensely competitive landscape. It is known.

via GIPHY Personalization has arisen a content marketing savior, aiming to elevate experiences by delivering relevant, one-to-one messaging to current or prospective buyers. But the next step in the 2020 personalization game is collaborative. Partnering with select industry influencers and thought leaders, employees, and current customers or prospects can help you create unique, topically-relevant content for your (mutual) target audiences. When it comes to influencers, consider this tidbit from TopRank Marketing’s founder Lee Odden: “Influencers with complementary domain expertise and networks that combine forces can offer a B2B brand the reach of a major publication but with the credibility and trust of respected influencers.” As for leveraging customers and prospects, see what my cohort Nick Nelson has to say on user-generated content: “Storytelling is one of the most essential tactics in content marketing, and customer-centricity is among the discipline’s central tenets. UGC presents a way to merge these two by actually making turning your customer into the storyteller. Not only is this an extremely engaging role for the individual whose content is featured, but it makes that content vastly more relatable for those consuming it.” Finally, ponder what Jay Baer, founder of Convince & Convert, has to say about employee advocacy: “If you have a truly differentiated customer experience, something that creates conversations, your employees will naturally echo that and amplify it and connect the dots for potential customers. They will be part of the marketing arsenal.”

#6. A Renewed Commitment to Consistency & Integration

Integrated marketing. Multichannel marketing. Omnichannel marketing. Scope and definitions differ, but the general premises of each approach is the same: consistently create positive brand experiences whenever and wherever your audience is searching. Regardless of the preferred approach, marketers have been pursuing this directive for several years. We know that consistency and integration are the keys to effectively telling our brands’ stories and connecting with our audiences. However, in the pursuit of perfection, complexities—and perhaps even some complatency—have crept in. We’ve added tactics. We’ve added channels. We’ve added tools. But in the midst of all the additions, have we made vast improvements in the content experiences we provide? Have we fallen in set-and-forget mode? The aforementioned CMI and MarketingProfs study reveals that 93% of most successful B2B content marketers prioritize the delivery of relevant content when and where someone is most likely to see it—just 37% of the least successful marketers focus here. So, as experience continues its rise as a competitive differentiator, brands and marketers would do well to reassess and renew their commitments to smart marketing integration in 2020. [bctt tweet="As experience continues its rise as a competitive differentiator, brands and marketers would do well to reassess and renew their commitments to smart marketing integration in 2020. @CaitlinMBurgess #B2BContentMarketing" username="toprank"]

#7. Data-Informed Content

Every B2B marketer understands the pivotal role data plays in modern content marketing. However, many still make marketing decisions based on gut-feel. Whether they feel overwhelmed by the sheer volume of data available or they don’t have the proper collection and analyzation tools in place, marketers often use just a fraction of the data that they have at their disposal. In 2020, those who are able to focus their data lens will be able to create data-informed content that drives better experiences. If you’re struggling with data quality, leverage this six-rule framework courtesy of Christopher Penn, Co-Founder and Chief Data Scientist at Trust Insights:

Clean: Free from errors

Complete: Not missing critical parts

Comprehensive: Answers the questions asked of it

Chosen: Does not contain irrelevant information

Credible: Collected with as little bias as possible from reliable sources

Calculable: Usable by both people and machines

“Data that follows these six rules is data you can use for maximum impact as a B2B marketer, the equivalent of health-giving food,” Christopher says. “Data that breaks these rules is equivalent to junk food, food that steals from your wellness.” [bctt tweet="Clean. Complete. Comprehensive. Chosen. Credible. Calculable. Adhere to the 6 C’s of data quality and you'll be well on your way to B2B marketing fitness. @cspenn #B2BContentMarketing" username="toprank"] If you’re struggling to identify the “right” data to focus on, we suggest focusing on the following customer data types:

Discovery: Where, when, and how buyers seek and find information that helps them identify a solution.

Consumption: The consumption channels, content types, topics, formats, devices, and experiences your customers and prospects prefer.

Action: The triggers that have and will motivate a desired action.

“With buyer discovery, consumption, and action metrics, you’ll know how to create awareness, great customer engagement, and compelling offers that matter to your customers,” Lee Odden says. “And you’ll always know which approach to use to improve your marketing because it will be customer-driven.” [bctt tweet="With buyer discovery, consumption, and action metrics, you’ll know how to create awareness, great customer engagement, and compelling offers that matter to your customers. @leeodden #B2BContentMarketing" username="toprank"]

#8. Visually-Rich Content Focused on Storytelling

It’s no longer enough to inform buyers. Instead, you must provide story-driven, visual content that connects on intellectual and emotional levels. This is critical in the experience age. Visual platforms are where we spend our time—a trend that will absolutely continue in 2020. In fact, YouTube is the most widely used online platform among U.S. adults, according to Pew Research Center. Facebook, which has made platform changes to make visual content more easily accessible, comes in second. But the visually-rich storytelling doesn’t begin or end with video on social platforms. “Contrary to popular belief, people do still read traditional content forms like whitepapers, eBooks and case studies,” Michelle Liro, Vice President of Demand Generation at PTC, says. “But first you’ll need to pull them in with attention-grabbing visuals that show them what they’ll get before you tell them what they’ll get.” [bctt tweet="Contrary to popular belief, people do still read traditional content forms like whitepapers, eBooks and case studies. But first you’ll need to pull them in with attention-grabbing visuals. @michelleliro #B2BContentMarketing" username="toprank"] Take a look at this internal marketing example from Antea Group*. With the goal of educating and rallying their team of consultants around the relaunch of a core service offering, the firm tapped our team to develop an animated eBook that was fully steeped in narrative.

#9. Email Newsletters Make a Comeback

Email marketing is not dead. As we recently reported, open rates aren’t in a state of steady, ceaseless decline. In fact, according to Super Office, the average rate has generally been increasing (or at least remaining steady) year-to-year over the past decade-plus. That said, email marketing strategies are most definitely in need of a refresh. And from our perspective, the email newsletter can make a triumphant comeback in 2020. “My feelings about newsletters are strong,” Ann Handley, Chief Content Officer at MarketingProfs and accomplished email newsletter purveyor, once told AWeber. “It’s the one enduring place that we have as marketers, and it’s the place where conversations are most intimate. Newsletters are 100% effective and they’re still the backbone of so many content marketing efforts.” [bctt tweet="My feelings about newsletters are strong. It’s the one enduring place that we have as marketers, and it’s the place where conversations are most intimate. Ann Handley, @MarketingProfs #B2BContentMarketing" username="toprank"] However, marketers need to be willing to put in the work to ensure those intimate conversations build relationships next year, rather than serve only as a sales pitch. “When someone opts into your newsletter and then starts getting overtly pitched right away, it can feel like a betrayal of trust,” Nick Nelson wrote not long ago. “As a relatively direct and personal form of marketing communication, email should be used to deliver value and build brand affinity. This is not to say you must avoid any type of lead generation elements in your messages, but make them subtle and sparse.”

3. 2. 1... Look Out 2020, Here We Come!

From experimenting with new mediums such as podcasts or interactive content to innovative storytelling, marketers can and should play an integral role in crafting and advancing positive audience experiences with their brands. So, as we head into 2020, ask yourself: Is my brand poised to deliver experiences that leave a lasting impression? Happy New Year, B2B marketers. What’s your B2B content marketing prediction for 2020? What trends are you watching? Tell us in the comments section below.

The post Our Top B2B Content Marketing Trends & Predictions for 2020 appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages https://www.toprankblog.com/2019/12/b2b-content-marketing-trends-predictions-2020/

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ralphlayton · 5 years ago

Text

Our Top B2B Content Marketing Trends & Predictions for 2020

TopRank Marketing’s Top B2B Content Marketing Trends & Predictions for 2020

#1 - The Evolution of Experiential Content

In case you missed my opening: It’s the age of experience, marketers. Research shows that marketing leaders expect to compete on experience now and long into the future. “Customers don’t compare you to your competitors anymore—they compare you to other positive experiences they’ve had,” Shep Hyken, seasoned customer service and experience expert, told me not long ago. “Satisfactory is a rating. Loyalty is an emotion. So, you need to figure out a way to create a lasting emotional bond.” [bctt tweet="Satisfactory is a rating. Loyalty is an emotion. So, you need to figure out a way to create a lasting emotional bond. @Hyken #B2BContentMarketing #CX" username="toprank"] Certainly, creating incredible experiences doesn’t begin and end with the marketing department. But marketing chiefs and their teams have the opportunity to rise as CX leaders in 2020. How? With experiential content. Animated, infotaining infographics. Audio-guided eBooks. Gamified power pages. Quirky quizzes. ROI calculators. Augmented reality product catalogs. Virtual reality experiences at live events. AI-powered chatbots. From simple, stand-alone assets to real-time, on-site engagement mechanisms, marketers of all interactive content sophistication levels can design interactive experiences that encourage connection and engagement with their buying audiences—and internal stakeholders. However, when we say experiential content, we’re not just talking about interactivity or entertainment elements—that interactivity is intertwined with data and influential voices, something that will be increasingly vital in 2020. ��The sheer volume of information and media that confronts people in the business world is overwhelming and often pretty boring,” Lee Odden, TopRank Marketing’s CEO, says. “Creating compelling experiences with interactive content is one way to stand out, differentiate, and optimize for effectiveness. At the same time, buyers don’t trust advertising or brand marketing messages. Co-creating content with trusted experts brings credibility and interest to the brand message.” [bctt tweet="Creating compelling experiences with interactive content is one way to stand out, differentiate, and optimize for effectiveness. @leeodden #B2BContentMarketing" username="toprank"] Check out our latest interactive asset featuring influential voices.

#2 - Trust 2.0

Trust Factors: How Best Answer Content Fuels Brand Credibility

Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust Begins Within: The Vital Importance of Building Internal Trust in Marketing

#3 - The Continued Rise of Video

#4 - “Marketer, Play Audio Content”

#5 - Collaborative Content Ups the Personalization Ante

Content proliferation coupled with evolving consumer expectations and increased skepticism and distrust has created an intensely competitive landscape. It is known.

#6. A Renewed Commitment to Consistency & Integration

#7. Data-Informed Content

Clean: Free from errors

Complete: Not missing critical parts

Comprehensive: Answers the questions asked of it

Chosen: Does not contain irrelevant information

Credible: Collected with as little bias as possible from reliable sources

Calculable: Usable by both people and machines

Discovery: Where, when, and how buyers seek and find information that helps them identify a solution.

Consumption: The consumption channels, content types, topics, formats, devices, and experiences your customers and prospects prefer.

Action: The triggers that have and will motivate a desired action.

#8. Visually-Rich Content Focused on Storytelling

#9. Email Newsletters Make a Comeback

3. 2. 1... Look Out 2020, Here We Come!

The post Our Top B2B Content Marketing Trends & Predictions for 2020 appeared first on Online Marketing Blog - TopRank®.

Our Top B2B Content Marketing Trends & Predictions for 2020 published first on yhttps://improfitninja.blogspot.com/

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