Hootsuite Social Breakfast
Promising to blog more in 2017. Here are my notes from @Hootsuite_UK social breakfast.
Tremendously late posting this up, but I did promise to resume blogging this year now that Iâm a little bit more used to juggling full time work + being a mum + being a wife + general busy bee.
Here are my key takeaways from the Hootsuite Social Breakfast in association with Brandwatch. The event was held in October at the Ham Yard Hotel in London. The focus was on:
The social opportunity: TakingâŠ
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For UK-based Arabs with impressive talent who wish to be considered for Arabs Got Talent 2016 auditions
Casting producers of MBCâs hit show Arabs Got Talent are heading over to London from 25th until 30th August.
And they are looking to meet with Arab artists with impressive talents who wish to audition for the new season. They are looking for shows, new acts, something visual and interesting, which can be scary or funny⊠you can be a street artist, working with puppets, costumes⊠strange talentsâŠ
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BC Publishersâ Forum 2016 8: Moving from 'Real Time' to 'Real Money'
BC Publishersâ Forum 2016 8: Moving from âReal Timeâ to âReal Moneyâ
Notes from Theo Luke, Head of Twitter Amplify EMEA:
TV remains dominant video source but younger viewers switching to ondemand
220 x increase in video views on Twitter since January 2015
Content creation has never been cheaper
Analytics and targeting are improving
AV Media budgets are growing
Content makers are up against the likes of Caspar Lee who have less costs in making content
How canâŠ
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BC Publishersâ Forum 2016 7: The New Rules of Conversation in a Social and Mobile Age
BC Publishersâ Forum 2016 7: The New Rules of Conversation in a Social and Mobile Age
Key takeaways from TheLADbible Groupâs Marketing Director Mimi Turner:
Conversational ecosystem
TheLADbible
TheSPORTbible
Pretty52
TheODDSbible
TheGAMINGbible
TheFOODbible
TheLENSbible
Audiences go to them in different places â Snapchat, Instagram, Vine, Twitter, website â conversations with mostly young people around the world
TheâŠ
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BC Publishersâ Forum 2016 6: Ensuring Video ROI
BC Publishersâ Forum 2016 6: Ensuring Video ROI
Notes from Brightcoveâs VP Marketing and Business Development Mike Green:
Video advertising challenges
seamless TV like experiences to get high CPMs
ad blockers are âall or nothingâ
highest usage of ad blockers is with the millennials
Ars Technica â no âintrusive adsâ; running pop-up messages requesting  whitelist
The time is now for SSAI
VPAID 2.0 and Interactive Ads
Viewability
IncreasingâŠ
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BC Publishersâ Forum 2016 4: Trends from the Sell Side
BC Publishersâ Forum 2016 4: Trends from the Sell Side
Notes from Leon Siotis, SpotXâs MD, UK and Southern Europe:
From open to private
UK programmatic video â helps drive growth
Media plan now has Publisher 1, Publisher 2, Audience Line and Data Line
Rise of the connected device
Landscape and opportunity â cross screen
expanding audience buckets
Parting thoughts
Stop talking about it â do it
If something is operationally difficult, it wonât happen
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BC Publishers' Forum 2016 3: Adapting to Challenges and Innovations in Publishing
BC Publishersâ Forum 2016 3: Adapting to Challenges and Innovations in Publishing
Notes from La Stampa Chief Technology Innovation Officer Giuseppe Covato:
Readership â readers are seeking for âfreeâ content and have lost confidence in newspapers
Products â printed newspaper and digital edition: different approach is needed
APPS â mobile-responsive digital edition staying undiscovered in the app stores
Publication channels â content atomising
Most major social media platfromâŠ
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BC Publishers' Forum 2016 2: Faster Content + Open Distribution
BC Publishersâ Forum 2016 2: Faster Content + Open Distribution
Key points from Googleâs Global Product Partnershipsâ Nick Harthan:
Mobile is fundamentally different
US stats â ave person checks their phone over 150x per day
Existential question of mobile web vs app â 13 per cent mobile web vs 87 per cent apps (social and messaging, entertainment, other apps)
The web offers broader reach, but engagement is low
40 per cent of people abandon a website thatâŠ
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Brightcove Publishers' Forum 2016 1: Navigating the Storm
Brightcove Publishersâ Forum 2016 1: Navigating the Storm
Kicking off this yearâs Brightcove Publishersâ Forum in London is Trinity Mirror Strategy Director Piers North.
Here are my key takeaways from his talk:
â Never make predictions about the future
â The perfect storm for our business â these are the factors that make the storm:
declining print circulation
declining print advertising
declining desktop
declining direct traffic
naturally risingâŠ
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Love this @britishlibrary #britishlibrary #london #knowledge (at The British Library)
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#perspective #stpancras #stairs #London (at St Pancras International)
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Never tired of looking at this #London #building @stpancrasren #architecture #stpancras #stpancrasrennaissancehotel (at St. Pancras Renaissance Hotel)
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Yum! #baked #doughnuts @dumdumdoughnuts #donuts #shoreditch #london #strawberry #dumdumdoughnuts (at Dum Dum Doughnuts)
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What better way to spend #Saturday afternoon than #afternoontea with your nearests and dearests. #cake #sweets #desserts #patisserie #london (at Dorsett Shepherds Bush)
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#Paris 2013 #prayforparis đ«đ·đ«đ·đ«đ· (at Eiffel Tower, Paris , France)
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Thank you @fondantfox for a brilliant #cakedecorating #masterclass over at @meringuegirls HQ. #cake #buttercream #vcso #vcsocam #instagood #photooftheday #instafood #chocolate (at Meringue Girls)
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This #cute #flamingo is part of @meringuegirls' HQ which I stroke just before I start a #workshop over at #meringuegirls (at Meringue Girls)
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