ignishin - Tumblr blog

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New brand for a client who’s starting up their Personal Training business. Based in Christchurch, NZ, NovaFit caters to high performance athletes and those who are wanting to take the first step into bettering their fitness.

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Re-brand for my freelance handle. I think, after 5 years, I've come up with something that I am 100% in love with. Hopefully I feel the same next week.

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A client had discovered me and the work I had previously done with Japanese Mon's. This time the client had no connection to Japanese heritage but still wanted the simplicity and boldness that mon's can often offer. The client's family had a long history of being connected to the trident. What you see is the finished family emblem.

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The Futura of T-shirt design.

Formulaic t-shirt design keeps me up at night. Here is my ode to this rampant trend.

  *Reference model from drjays.com.

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An attempt at a minimalist style movie poster. Seeing as The Matrix is my favourite movie (along with the sequels) I thought it a good place to start.

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Country Treats is a natural, organic substitute for flour products made from 100% chestnuts. 

Country Treats required an earthy, fresh brand that could be easily identified on a supermarket shelf amongst other health-food products. 

Business cards and simple packaging design (bag wrappers) were also created for Country Treats.

- James Lamb 2013.

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Brand collateral including: magnets, t-shirts, business ties, pull-up banners, posters, web material, business cards, brochures, to custom jobs that require embossing, foiling, ‘invisible ink’ and die cutting printed both digitally and offset.

- James Lamb via Massey University.

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Massey University MBA document specifically prepared for Qatar Airways Nationals announcing a new degree engineered purely for Qatar Airways Nationals.

- James Lamb 2013 via Massey University.

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This is a re-drawn crest for a local student hall called Fergusson Hall. They were without digital versions of their crest and they needed representation in order to celebrate their upcoming 50th jubilee.

- James Lamb 2013.

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My identity I use to represent myself with JLD (jameslambdesign).

- James Lamb 2013.

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Constant Vigil.

A project (due to client re-focusing on other ventures) never saw the light of day. 

Small to medium sized network monitoring for those who own and run in-house servers/file storage systems etc. to ensure security is maintained.

- James Lamb 2013.

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HIRO - A story of Japanese Internment.

DVD cover art done for Keiko Wright who won a [student] Academy Award for best documentary for this film.

- James Lamb 2013

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Some development concepts for Nightshift before the previously posted final iteration was chosen.

- James Lamb 2013

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Identity created for a collection of gamers who go by 'Nightshift'. I enjoy crafting symbols from scratch through a research process I'd like to say is 'finely tuned' but in fact is the exact opposite (starts off with a mind-map and then just explodes and goes in all sorts of directions).

- James Lamb 2013

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Another entry into my portfolio. 

‘ink it’ a digital certification system where a document is ‘signed’ as certified when uploaded to an automated system.

- James Lamb 2013

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A little while ago, my ex-girlfriend’s father, who is Japanese, asked me to invent a crest that represented his family. Without going in to too much detail and divulging the family name, the symbolism in this crest was well received (crabs, star/flower).

Time was spent researching the Heian period (794 to 1185) and how family crests/symbols came to be.

- James Lamb 2013

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Another snippet from my re-vamped portfolio. Please excuse the terrible kerning. I'm really injecting a lot more typography into this new edition.