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Internal Family Systems Therapy is an evidence-based approach that assumes each individual possesses a variety of sub-personalities, or “parts,” and attempts to get to know each of these parts better to achieve healing. The IFS model emphasizes the network of relationships between parts as parts may not be able to experience a change in isolation. This therapy was developed in the early 1990s by Richard Schwartz.

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Digest easily day by day

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Understand correctly customer journey setup

Overcome unpleasant Apple iOS restrictions

Setup correctly Facebook Pixel

Easily deploy Conversion API on WordPress

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Setup correctly Domain verification

Setup correctly Aggregated events

Understand when & why to use different Facebook ads objectives

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Know how to use Catalogs

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Enjoy face2face explanations

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DAY 1: Learn  Customer Journey & Overcoming Apple iOS Restrictions

The customer journey on social media is very similar to real life.

Awareness – In the real world it would be giving you a leaflet with an invitation into the store.

Consideration – In the real world it would be visiting the shop and trying the product.

Conversion – In the real world it would be going to the cashier and paying for the product.

DAY 2: Learn Facebook Ads Objectives

Before you create an ad, first consider what your business goals are. It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website. As your business grows, your campaign goals will change. First, your campaigns may focus on building awareness and acquiring new customers. Later, you may encourage people to make a purchase or sign up for an event.

DAY 3: Learn How to Use Facebook Ads Library

Facebook Ads Library was designed to give anyone and everyone accesses to advertising taking place on Facebook. This approach is to promote transparency sharing as much information as possible. You have access to a collection of all advertisements running from across Facebook Products, including Instagram.

DAY 4: Learn Copywriting for your Facebook Ads. Create your own Facebook Ad Copy.

Put all crucial info at the start of your copy

Emojis are your best friend

Keep it brief

Give people a reason to purchase

Remember – it’s always about the sell.

Create copy tailored to your audience.

Use power words to inspire emotion.

Include social proof.

DAY 5: Learn How to Setup & Use Facebook Business Manager

The purpose of Facebook Business Manager is to help you “manage ad accounts, Facebook pages, and the people who work on them — all in one place.” Business Manager is more or less the hub for accessing all of your Facebook marketing needs, including ad accounts, catalogs, pixels, and business pages.

DAY 6: Learn How to Proceed Domain Verification

Apple has announced changes with iOS 14 that impact how Facebook receives and processes conversion events from business tools like the Facebook pixel. Domain verification helps Facebook ensure that only the rightful parties can edit link previews that direct to your content. Once you have verified your domain, you can assign specific Pages editing permissions for your ads. Pages associated with your Business Manager that do not have editing permissions won’t be able to make changes to your ads.

It's free to verify your domains. There are 3 domain verification methods:

Add a meta tag to your domain's home page

Upload an HTML file to your web directory and confirm ownership of your domain in Business Manager

Add a DNS TXT entry to your DNS record to confirm ownership of your domain

DAY 7: Learn How to Easily Setup Facebook Pixel & Conversion API on WordPress

When you use the Conversions API along with our other Facebook Business Tools, you can gain additional insights into the people who interact with your business. Best practice is to use the Conversions API in addition to the Facebook pixel to help maximize the effectiveness of your website events.

The Conversions API is designed to create a direct and reliable connection between marketing data (such as website events and offline conversions) from your server, website platform or CRM to Facebook. This marketing data helps power ad personalization, optimization and measurement on Facebook so that your ads are shown to people who are more likely to be interested in them. There are several options you can use to set up the Conversions API. Many integrations don't require a developer, and if you use a commerce platform such as Shopify you can set up the Conversions API in just a few clicks.

The Conversions API can help you to:

Reduce your cost per action as a result of improved connectivity. Data from the Conversions API is less impacted than the pixel by browser loading errors, connectivity issues and ad blockers. When you use the Conversions API alongside the pixel, it creates a more reliable connection that helps the delivery system decrease your cost per action.

Optimize ads for actions that happen later in the customer’s journey. Examples of these events include actions that happen after a purchase (such as subscriptions), actions that happen in stores, or even customer scores. This information helps Facebook show your ads to customers who are more likely to be profitable and generate value for your business.

Improve measurement. The Conversions API can help you better measure ad performance and attribution across your customer’s full journey, from discovery to conversion. This helps you better understand how digital advertising impacts both online and offline results.

Reduce your cost per action as a result of increased event matching. Your marketing data is most effective when it can be matched with accounts on Facebook apps and services. With the Conversions API, you can include additional customer information parameters that help increase matched events and your Event Match Quality score.

Increase data control. When implemented separately from the pixel, the Conversions API gives you more control over what you share and when you share it.

DAY 8: Learn How to Use & Setup Pixel Events. Learn Using Events Manager.

Facebook uses marketing data to show ads to people who are likely to be interested in them. One type of marketing data is website events, which are actions that people take on your website. For example, making a purchase or adding an item to their cart. As people interact with your business, integration methods like the Conversions API and Facebook pixel share those events with Facebook. Events help power your Facebook ads so you can reach a more relevant audience, provide a more personalized ad experience and optimize your ad campaigns towards better business outcomes. Events take place either as a result of Facebook ads (paid) or organic reach (unpaid).

DAY 9: Learn How to Use, Setup & Optimise Facebook Aggregated Events

Facebook’s Aggregated Event Measurement is a protocol that allows for measurement of web events from iOS 14 users. Aggregated Event Measurement limits domains to 8 conversion events that can be prioritized for conversion optimization. So, please, learn with me Facebook Ads & Instagram Ads for 2022. If you optimize your ads for non-prioritized events, your ads won’t deliver to and report on people who are opted-out of tracking on their Facebook or Instagram apps on an iOS 14.5 or later device. Facebook solution is analogous to Apple’s Private Click Measurement, but it is designed to solve for key advertiser use cases not addressed by Apple’s proposal.

DAY 10: Learn Facebook Reach Ads

The reach objective maximizes the number of people who see your ads and how often they see them. Choose this objective if you want to build brand awareness, change brand perception or show your ad to as many people in your audience as possible. With this objective, you can choose to maximize your reach or impressions for the entire duration of your campaign. You can set frequency controls for how many times a person sees your ad and the minimum number of days between each time they see it. For example, let's say you want your ads to reach a large proportion of your target audience to help increase sales. You can also tailor your reach with location targeting to reach people within a certain radius of your business location. You can simply choose the reach objective to show ads to a larger portion of your audience.

DAY 11: Learn Facebook Traffic Ads

The traffic objective is designed to drive people to your website or app. With traffic as your objective, you can create ads that:

Send people to a destination such as a website, app, phone call or Messenger conversation (Website Clicks)

Increase the number of people going to your mobile or desktop app (App Engagement)

DAY 12: Learn Detailed Targeting on Facebook & Creating your Persona

Define your audience for smarter ad targeting.With Core Audiences, you set the rules for where your ads are delivered. Adjust your target audience to be as broad or well-defined as you like, based on the following criteria:

Location.Advertise in the cities, communities and countries where you want to do business.

Demographics. Choose your audience based on age, gender, education, job title and more. You can keep track of the types of people your ads are reaching, but Facebook will never share personally-identifiable information about them.

Interests. Add interests and hobbies of the people you want your ad to reach – from organic food to action films – and make your targeted ads more relevant.

Behaviour. Target your ads based on consumer behaviours such as prior purchases and device usage.

Connections. Choose to include people who are connected to your Facebook Page or event, or exclude them to find new audiences.

DAY 13: Learn How to Create Attractive Video Carousels for Facebook Ads & Instagram Ads

The carousel format lets you show 2 or more images and/or videos in a single ad, each with its own headline, description, link and call to action. To scroll through a carousel, people swipe on their mobile device or click the arrows on their computer screen.

You can use carousel ads to:

Feature multiple products that link to different landing pages. Give customers more options and help raise your clickthrough rate.

Highlight multiple features of a single product. Show different product angles or details to better educate customers.

Tell a story. Use images and/or videos in succession to illustrate a compelling narrative.

Explain a process. Walk people through how your business works step by step.

Sell the benefits. If your business is in the service industry, use images and/or videos to show the benefits to new customers.

DAY 14: Learn about the Power of Engagement. Create Powerful Custom & Lookalike Audiences from Engagement.

Nobody knows more about us than our mother, our wife, and Facebook. So it’s very easy for Facebook to create an exact lookalike audience for you. For example, Facebook can create a very similar audience to people that have been already engaging with your content.

DAY 15: Learn Facebook Engagement Ads

The engagement objective is designed to get more people to see and engage with your Facebook post or Page. With engagement as your objective, you can create ads that:

Boost your posts (Post Engagement)

Promote your Page (Page Likes)

Raise attendance at an event on your Page (Event Responses)

DAY 16: Learn Facebook Lead Generation Ads

Lead generation is the process of building interest in a business's products or services. On Facebook, you can create campaigns using a lead generation objective that allows consumers to fill out a form, called an "Instant Form," with their contact information.

DAY 17: Learn How to Use Custom & Lookalike Audiences to Get Better Results

A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.

DAY 18: Learn Conversion Ads & Commerce Manager

The Facebook Website Conversion objective helps you to grow business on your website. Whether you want page visits, sales or another action, website conversion ads encourage people to go to your website and do something.

Grow sales. Get people to complete transactions on your website.

Prompt an action. Define the action that you want people to take – from visiting your site, to adding something to their basket.

Increase traffic. Encourage people to visit a specific page or explore your whole website.

Conversion ads are special kinds of ads where Facebook, Messenger and Instagram are trying their best to drive audiences to your website that are more likely to buy your products or give you a lead. For these ads you often have to retarget with custom and lookalike audiences. You mainly retarget your website visitors and already engaged people from your Facebook business page and Instagram profile. As every business is different, you can also test standard targeting based on age, interests, location and income.

DAY 19: Learn How to Create Attractive Carousels for E-Commerce

You can use carousel ads to sell more on your E-Commerce:

Feature multiple products that link to different landing pages. Give customers more options and help raise your clickthrough rate.

DAY 20: Learn Catalog Sales (Dynamic Ads) & Commerce Manager:

Dynamic ads are the most powerful retargeting tool that can transform all your biggest battles into great victories. They require automated synchronization with e-commerce platforms like Shopify, and correct Pixel set up as well as catalogue feeds for standard websites. They’re available for e-commerce, travel industry, automotive and real estate businesses. They help you to retarget your website visitors dynamically according to content they’ve been looking at. It can be a product, offer or even a property. They also help you to retarget people who have initiated, but never finished the check-out or payment process. Every second. Every minute. Every hour. Every day. 365 days a year. Once you set them up, you WIN. They work for you day and night. Nonstop. That’s why we created a special section just about Dynamic Ads and catalogues. We also give you a detailed step-by-step TO-DO list to help you set them up correctly.

DAY 21: Summarise with Short Animated Video Explainer & Interactive Quiz

You need to also understand that the core essence of your success is great content combined with correct targeting and retargeting. You need to know that Facebook loves engagement. Shares are the most important, followed by comments and likes. Also, each person who gives you a like can be easily invited into your Facebook business page. This way you can easily expand the number of your followers.

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Everyone in life has different ways to approach tasks depending on the abilities or ways to think and learn, in the same way in botanical line drawing illustration there are different ways to approach a result. The idea is to review two different ways to achieve a botanical illustration so at the end of the practice you will discover which of the ways you are feeling comfortable or maybe you will find that you prefer the combination of both methods.

1. The first way is to break the flower down to have a better understanding of its parts and then draw it completely

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Throw the course I will be bringing some practice sheets (PDF format to print in resources) that I design to guide you in the steps to approach the drawing from different ways.

PROJECT TIME

At the end of the class, you will choose one flower of your preference (different from the class) or draw the same orchid that I choose. Then draw it with the process you will feel more comfortable with step by step to get at the end a beautiful flower in ink.

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Everyone in life has different ways to approach tasks depending on the abilities or ways to think and learn, in the same way in botanical line drawing illustration there are different ways to approach a result. The idea is to review two different ways to achieve a botanical illustration so at the end of the practice you will discover which of the ways you are feeling comfortable or maybe you will find that you prefer the combination of both methods.

1. The first way is to break the flower down to have a better understanding of its parts and then draw it completely

2. The second one is to create general guidelines first and then follow those to get the great proportions and balance in your flower

Throw the course I will be bringing some practice sheets (PDF format to print in resources) that I design to guide you in the steps to approach the drawing from different ways.

PROJECT TIME

At the end of the class, you will choose one flower of your preference (different from the class) or draw the same orchid that I choose. Then draw it with the process you will feel more comfortable with step by step to get at the end a beautiful flower in ink.

Who this course is for:

All level students interested in botanical illustration.

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Software Requirement:

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Microsoft Excel is one of the most powerful data management, data analysis and dashboarding tool.

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About this course:

Designed to teach Microsoft Excel to absolute beginners, this course will take you from scratch to a level where you can effectively store, manage, clean, transform, consolidate, analyze, and visualize data.

Prerequisites:

There is absolutely no prerequisite to start this course. Even 8 years old can take this course to learn Excel.

Who should take this course:

First-time learners, who have no idea about Excel and want to start the right way. This includes:

Students

Professionals, especially those who have to work with numbers.

Daydreamers who wish to bring financial sense to their dreams.

Anyone who wants to learn a better way to manage the numbers and calculations.

Software Requirement:

You should have Microsoft Excel installed on your computer. Any version above Excel 2010 will be okay. I will be using Excel 2016 in this course. If you do not have Excel currently, please download Office 365 free trial from the Microsoft website. Just google Office 365 free trial and it will take you to the page.

Money-Back Guarantee:

Nothing to lose! If you won't be satisfied with the course, Udemy offers 30 days money-back guarantee!

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How Pandas allows you to load from, and save to, multiple data formats

How to use two main components of Pandas: the Series and the DataFrame

The main methods to select, group and summarize your data using Pandas

How to perform complex operations such as pivot tables and split-apply-combine

How to create compelling visualizations using Seaborn and Matplotlib directly from Pandas

The masterclass is designed to maximize the learning experience for everyone and includes 50% theory and 50% hands-on practice. It includes a lab with hands-on exercises and solutions.

No software installation required. You can run the code on Google CoLab and get started right away.

This class is the fastest way to get up to speed in Pandas.

Why Pandas?

Pandas is the most famous data manipulation library and it is used by millions of people every day to analyze and manipulate large datasets. It is mature, robust, easy to use and it has extensive documentation, so it's the perfect entry point for beginners and pros.

Who this course is for:

Python enthusiasts that want to deepen their knowledge of data analysis, data manipulation and data visualization.

Analysts in finance, insurance, consulting who are pro at Excel and want to start migrating towards Python and Pandas to scale their work.

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Data Manipulation with Pandas Masterclass Learn the main functions of Pandas for data analysis and visualization in less than 2 hours. Theory and hands-on.

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