#ykone

[metamarketing-es]

Pioneer Legal acts on Ykone's acquisition of majority stake in marketing agency Barcode

https://www.barandbench.com/law-firms/dealstreet/pioneer-legal-acts-on-ykone-acquisition-barcode?utm_source=dlvr.it&utm_medium=tumblr

[yourfirststartup]

French Influencer Marketing Firm YKONE Acquires a 70% Stake in Barcode

YKONE, a French influencer marketing company, has acquired a 70% stake in Barcode, a content and influencer digital marketing agency, for an undisclosed sum. The emergence of this Startup Industry News will help YKONE and Barcode combine their strengths, expertise and resources for new business opportunities and transform to meet the changing landscape of the international influencer market. The Barcode’s acquisition will help strengthen YKONE’s position in the market, with a turnover worth $100 million and a workforce of 300+ employees.  https://www.yourfirststartup.in/blog/french-influencer-marketing-firm-ykone-acquires-a-70-stake-in-barcode

[lebookblog]

Congratulations to YKONE, the winner of the NON-TRADITIONAL SOCIAL category for the Creative Awards at CONNECTIONS BERLIN 2018. Ykone organized an unforgettable and immersive experience in Iceland with 3 influencers: Sabina Socol (FR), Elen Ellis (IT) and Sarah Halpin (UK) and a photoshoot with Vogue photographer Virgile Guinard on the Vik black sand beach to highlight the AW2018 collection. This unique e-PR activation aimed at creating a once-in-a-lifetime experience. We created an unfailing relationship between the brand and the influencers. The campaign in numbers: The 3 influencers realised 2,4 million impressions and 4,5% engagement rate. View the winners here http://connectionsbylebook.com/berlin2018/winners

[travelmagazines]

How Innovative Companies Travel

Check this out:We’ve analyzed over 100,000 trips to show you how companies like TransferWise, FarFetch, GetYourGuide, Ykone, Uber, and Google are helping their employees get the most out of their business travel.  What you will learn * How much do innovative companies pay per trip? * How many trips stretch across weekends? * What do travelers prefer? Boutique or Chain Hotels? * Are Airbnb and home sharing bookings on the rise? Request Free! http://dlvr.it/R8cC3J GET IT NOW while it's FREE !

[theinvinciblenoob]

VivaTech is right around the corner, and I’m excited to introduce you to the third batch of judges that will come to Paris for TechCrunch’s Startup Battlefield Europe.

If you haven’t been to TechCrunch Disrupt, the Startup Battlefield is arguably the most interesting part of the show. Before everybody started doing a startup competition, there was the Startup Battlefield. Companies like Dropbox, Fitbit, N26 and Yammer all launched on the TechCrunch stage.

And we’re bringing talented investors and founders to judge the startups. Here’s the third round of judges (see part 1 and part 2).

Rob Moffat, Partner, Balderton Capital

Rob joined Balderton Capital in 2009 and was promoted to partner in 2015. He is currently a board director or observer with five portfolio companies: Carwow, Wooga, Nutmeg, Prodigy Finance, and Patients Know Best. Other investments he has worked with at Balderton include Qubit, Citymapper, Housetrip, Scoot and Archify. Rob’s focus sector is fintech, in particular insurance and retail financial services. Marketing is a particular area of interest, and Rob is responsible for best practice sharing in marketing across the portfolio. Prior to joining Balderton, Rob worked for Google in London, as a Manager in the European Strategy and Operations team. He started his career with five years in strategy consulting with Bain, and holds an MBA from INSEAD and a Masters in Statistics from Cambridge.

Marie Ekland, Co-Founder, daphni

Marie Ekeland is co-founder of daphni, a venture capital firm which invests in European tech startups and is supported by an online platform and an international community of experts. She began her career in 1997 at J.P. Morgan in New York as a computer scientist. Since 2000, Marie has been acting as a VC, first at CPR Private Equity, then, from 2005 to 2014 at Elaia Partners, leading investments in Criteo, Edoki Academy, Pandacraft, Teads, Wyplay, and Ykone. In 2012 she co-founded France Digitale, bringing together French VCs & entrepreneurs to make the French digital ecosystem thrive. She serves as a board member for Parrot, Showroomprive. Marie holds an engineering degree in mathematics and computer science from Paris Dauphine University as well as a master’s degree in Economics from the Paris School of Economics.

Antoine Nussbaum, Partner, Felix Capital

Antoine is a Partner and member of the founding team of Felix Capital. He currently sits on the boards of Heetch, Frichti, Papier, TravelPerk and Urban Massage. He previously was a Partner at Atlas Global, a private equity fund originally part of GLG Partners. Prior to Felix Capital he has worked closely with various early-stage digital startups including Mirakl, Reedsy, 31Dover and actively helped them launch their businesses. He has also been involved since inception with Huckletree, a fast growing coworking operator dedicated to the European digital community which was started by his wife. Antoine moved to London in 2006 when he joined ABN AMRO as an M&A investment banker. Prior to this he was based in Paris and was part of the founding team of NT Valley, a software business dedícated to retail and hospitality industries. A graduate of ESCP European Business School and University Paris Dauphine, Antoine is fluent in English, French and Spanish.

Eileen Burbidge, Partner, Passion Capital

Eileen Burbidge is a Partner at Passion Capital, the pre-eminent early-stage VC fund based in London. She brings extensive operational experience to her investment activities gleaned from business and product roles at Yahoo!, Skype, Apple and elsewhere. In addition to Passion Capital, Eileen is also the Chair of TechCity UK, which is the British government-backed organisation supporting digital business across the UK. She is also HM Treasury’s Special Envoy for FinTech appointed by then Chancellor George Osborne; Tech Ambassador for the Mayor of London’s office and served on former Prime Minister David Cameron’s Business Advisory Group. Eileen was made an MBE for services to Business in June 2015 and holds a BSc Engineering degree in Computer Science from the University of Illinois at Urbana-Champaign.

Liron Azrielant, General Partner, Meron Capital

Liron is a General Partner at Meron Capital and has over 10 years of experience in the investment and tech industries. Liron also manages the Young Venture Capital Forum in Israel – a professional organization connecting over 150 young partners, principals and associates from all VC firms in Israel.

Prior to joining Meron Capital, Liron was a Principal at Blumberg Capital and led Cyber, SaaS, Marketing-tech and Infrastructure IT deals. Prior to that, she was a Strategy and M&A consultant at Bain Capital and PwC’s PE group in New York, where she lead commercial and operational due-diligence projects for the largest private equity firms in the US. Before moving to the US, Liron was a technical Applications Engineer at Agilent Technologies, where she worked with blue-chip clients in Europe, Asia and the US.

Liron has an MBA from MIT-Sloan, an M.Sc. in Computer Science from MIT and a B.Sc. in Math and Physics from the Hebrew University of Jerusalem. At 25, she was the youngest student ever to graduate MIT’s dual MBA / M.Sc. degree program. She started her bachelor’s degree at Talpiot, the elite Israeli Defense Forces program, and completed it while serving full-time as a technology analyst and researcher at the Israeli intelligence unit 8200.

via TechCrunch

[abckidstvyara]

VivaTech is right around the corner, and I’m excited to introduce you to the third batch of judges that will come to Paris for TechCrunch’s Startup Battlefield Europe.

If you haven’t been to TechCrunch Disrupt, the Startup Battlefield is arguably the most interesting part of the show. Before everybody started doing a startup competition, there was the Startup Battlefield. Companies like Dropbox, Fitbit, N26 and Yammer all launched on the TechCrunch stage.

And we’re bringing talented investors and founders to judge the startups. Here’s the third round of judges (see part 1 and part 2).

Rob Moffat, Partner, Balderton Capital

Rob joined Balderton Capital in 2009 and was promoted to partner in 2015. He is currently a board director or observer with five portfolio companies: Carwow, Wooga, Nutmeg, Prodigy Finance, and Patients Know Best. Other investments he has worked with at Balderton include Qubit, Citymapper, Housetrip, Scoot and Archify. Rob’s focus sector is fintech, in particular insurance and retail financial services. Marketing is a particular area of interest, and Rob is responsible for best practice sharing in marketing across the portfolio. Prior to joining Balderton, Rob worked for Google in London, as a Manager in the European Strategy and Operations team. He started his career with five years in strategy consulting with Bain, and holds an MBA from INSEAD and a Masters in Statistics from Cambridge.

Marie Ekland, Co-Founder, daphni

Marie Ekeland is co-founder of daphni, a venture capital firm which invests in European tech startups and is supported by an online platform and an international community of experts. She began her career in 1997 at J.P. Morgan in New York as a computer scientist. Since 2000, Marie has been acting as a VC, first at CPR Private Equity, then, from 2005 to 2014 at Elaia Partners, leading investments in Criteo, Edoki Academy, Pandacraft, Teads, Wyplay, and Ykone. In 2012 she co-founded France Digitale, bringing together French VCs & entrepreneurs to make the French digital ecosystem thrive. She serves as a board member for Parrot, Showroomprive. Marie holds an engineering degree in mathematics and computer science from Paris Dauphine University as well as a master’s degree in Economics from the Paris School of Economics.

Antoine Nussbaum, Partner, Felix Capital

Antoine is a Partner and member of the founding team of Felix Capital. He currently sits on the boards of Heetch, Frichti, Papier, TravelPerk and Urban Massage. He previously was a Partner at Atlas Global, a private equity fund originally part of GLG Partners. Prior to Felix Capital he has worked closely with various early-stage digital startups including Mirakl, Reedsy, 31Dover and actively helped them launch their businesses. He has also been involved since inception with Huckletree, a fast growing coworking operator dedicated to the European digital community which was started by his wife. Antoine moved to London in 2006 when he joined ABN AMRO as an M&A investment banker. Prior to this he was based in Paris and was part of the founding team of NT Valley, a software business dedícated to retail and hospitality industries. A graduate of ESCP European Business School and University Paris Dauphine, Antoine is fluent in English, French and Spanish.

Eileen Burbidge, Partner, Passion Capital

Eileen Burbidge is a Partner at Passion Capital, the pre-eminent early-stage VC fund based in London. She brings extensive operational experience to her investment activities gleaned from business and product roles at Yahoo!, Skype, Apple and elsewhere. In addition to Passion Capital, Eileen is also the Chair of TechCity UK, which is the British government-backed organisation supporting digital business across the UK. She is also HM Treasury’s Special Envoy for FinTech appointed by then Chancellor George Osborne; Tech Ambassador for the Mayor of London’s office and served on former Prime Minister David Cameron’s Business Advisory Group. Eileen was made an MBE for services to Business in June 2015 and holds a BSc Engineering degree in Computer Science from the University of Illinois at Urbana-Champaign.

Liron Azrielant, General Partner, Meron Capital

Liron is a General Partner at Meron Capital and has over 10 years of experience in the investment and tech industries. Liron also manages the Young Venture Capital Forum in Israel – a professional organization connecting over 150 young partners, principals and associates from all VC firms in Israel.

Prior to joining Meron Capital, Liron was a Principal at Blumberg Capital and led Cyber, SaaS, Marketing-tech and Infrastructure IT deals. Prior to that, she was a Strategy and M&A consultant at Bain Capital and PwC’s PE group in New York, where she lead commercial and operational due-diligence projects for the largest private equity firms in the US. Before moving to the US, Liron was a technical Applications Engineer at Agilent Technologies, where she worked with blue-chip clients in Europe, Asia and the US.

Liron has an MBA from MIT-Sloan, an M.Sc. in Computer Science from MIT and a B.Sc. in Math and Physics from the Hebrew University of Jerusalem. At 25, she was the youngest student ever to graduate MIT’s dual MBA / M.Sc. degree program. She started her bachelor’s degree at Talpiot, the elite Israeli Defense Forces program, and completed it while serving full-time as a technology analyst and researcher at the Israeli intelligence unit 8200.

[juliawretzky]

1: @clairelagalere​ & @eliasyvaparis 

2: @inesmelia

3: @ndjolijeanfor

Shot by Mar Ordonez for Ykone 

Styled by Jihane Alamibadissi

[promomagazine]

A Quick Q&A with Jordan Henrion

By: Sonia Zmihi

Jordan Henrion’s passion for communication and digital started about 10 years ago. Digital influencer from the first generation, he created the Les Frères Ainsworth Studio in 2006: one of the first personal web platforms dedicated to fashion lifestyle and travels for men. This interest for communication strategy and media lead him to join the digital team of Les Editions Jalou (for the launch of the web editions of their magazine) before working with the PR, Event and Communication team of KENZO Paris (management of the worldwide agencies, organisation of the fashion shows, VIP management..) For the last 3 years, Jordan played both roles of Creative Consultant for Ykone and «Parisian Cool Kid�� as Vogue Magazine loves to describe him (being the face of multiples creative campaigns around the world and creating content for Luxury Brands including Cartier, Louis Vuitton, Paul Smith..). He also shared recently his passion with young students from the Mannheim University as a TedxSpeaker. He is now Creative Director at Ykone where he fully dedicates himself to develop the creativity of the agency.

Q: How did you first get interested in fashion?

A: Honestly I have no idea. I’ve always been attracted to beautiful things and maybe fashion was the most accessible one (who would have ever thought that blogging and modeling would land me to establishing the communication and image strategies for some of the most amazing brands).

Q: What was your big break?

A: When I decided to move to Paris. I met so many people the first year, lots of amazing talents and friends.

Q: What is your definition of an Influencer ?

A: In 2017 we are all influencers, the only difference is the number and the kind of people you decide to influence.

Q: Who inspires you?

A: Most of the time : girls. Especially my girlfriends. This will sound like I’m a feminist but they have something fresh and candid.

Q: Who living or dead would you love to be able to have dinner with?

A: Max Riemelt if you read me ; )

Q: What is your favorite trip? 

A: South Africa!

Q: When are you happiest?

A: Under the sun.

Q: What is the biggest challenge you are currently facing?

A: Getting my body ready for the beach.

Q: What is your secret talent ? 

A: Definitly, finding the talent of other people.

Q: What is your motto or the best piece of advice you ever got?

A: Keep it authentic, love what you do and accept the fact that not everyone will love you (it’s not a big deal, trust me).

Q: What emoji do you use the most?  

A: Smiley Face 

Q: What is the latest Instagram feed you decided to follow? 

A: Laura Jane Coulson she’s an amazing photo and video director

[sakkadoo]

Claire, consultante créative chez Ykone /// EASTPAK PADDED SHOP’R SUNDAY GREY. www.instagram.com/clairelagalere

[lebookblog]

And the winner is... YKONE for their project #lenvoldecartier, they were running in the NON-TRADITIONAL | Social category. Ykone executed a program putting influencers at the center of the Brand Communication @ykoneagency @cartier @brahmino @finn @jaredchambers #lebookconnect #connectionsbylebook #connectionsparis #creativeawards #winnersparis2017 #winners #lenvoldecartier

[montaignestreetparis]

Vogue Fashion Night 2011

@Ykone

@Wall Dress 

[nycreativecity-blog]

RDV : Ykone

Rencontre avec Cassandre Mugnier, US Managing Director chez Ykone

Ykone

Start-up issue de l’incubateur de Sciences Po Paris, Ykone est une agence créative digitale, spécialisée dans le luxe et la mode. En 2013 Ykone ouvre une antenne commerciale à New York pour répondre à la demande croissante de ses clients installés sur le territoire américain tels que L’Oréal Luxe, Coty, Guess ou Balenciaga. L’agence se positionne comme une start-up européenne, gage de savoir-faire et de connaissance des produits de luxe.

Ykone propose à ses clients la création de contenu créatif et qualitatif pour accroître leur visibilité sur différentes plateformes digitales : site internet, instagram, vine, facebook, tumblr, twitter. Le contenu est créé en interne au sein des bureaux parisiens ou en collaboration avec les influenceurs partenaires (bloggeurs, vineurs, instagramers).  Les influenceurs américains sont de véritables stars dont la signature fonctionne comme une marque (Chiara Ferragni, Garance Doré) et qui disposent en conséquence d’un fort pouvoir de négociation. En Europe en revanche, Ykone maîtrise son propre réseau d’influenceurs, davantage captifs. 

Cassandre Mugnier

 Cassandre rejoint Ykone en mars 2010 après un stage chez Vogue Paris. Passionnée par l’univers de la mode, elle souhaite développer ses compétences en communication et marketing au sein de cette start-up internet. Elle débute à Paris en tant que responsable de développement du site internet. En 2013, elle déménage à New York où elle devient US Managing Director de la marque. Elle occupe un poste de commerciale, répond aux appels d’offre et s’occupe également des ressources humaines, de la comptabilité et du suivi de projets.

 New York, ville créative

 New York est une ville qui pousse à la consommation. Afin d’alimenter ce désir, les marques doivent sans cesse renouveler leur offre et la façon dont elles approchent leur cible. Il devient nécessaire de faire preuve de créativité pour se différencier dans un marché hyperconcurrentiel. La créativité naît d’un besoin en marketing et c’est dans ce contexte qu’Ykone propose des contenus digitaux créatifs et innovants aux marques de luxe et de mode. Aux Etats-Unis, les marques sont plus à même d’innover et de prendre des risques. En France, demeure une aversion au risque qui nuit à la créativité et à l’essor de projets véritablement novateurs. « En France, la première va question va être : est-ce que quelqu’un l’a déjà fait ? Ils attendent un oui pour se lancer alors qu’à New York le fait d’être les premiers est presque une condition pour démarrer un projet », nous a confié Cassandre.

Marta Gausfain

Crédits photgraphiques : www.ykone.com

[ykonefashion-blog]

Olivier Billon, président et fondateur d'Ykone était l'invité de BFM Business mercredi 4 février 2015.