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Zoïa Mossour photographed for Ykone
#zoïa mossour#zoia mossour#ykone#jewellery#dailywomen#dailywives#dailywoman#femaledaily#wonderfulwomendaily#people#fashion#parisian#french style#beauty#women#parisian vibe
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Pioneer Legal acts on Ykone's acquisition of majority stake in marketing agency Barcode
https://www.barandbench.com/law-firms/dealstreet/pioneer-legal-acts-on-ykone-acquisition-barcode?utm_source=dlvr.it&utm_medium=tumblr
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French Influencer Marketing Firm YKONE Acquires a 70% Stake in Barcode
YKONE, a French influencer marketing company, has acquired a 70% stake in Barcode, a content and influencer digital marketing agency, for an undisclosed sum. The emergence of this Startup Industry News will help YKONE and Barcode combine their strengths, expertise and resources for new business opportunities and transform to meet the changing landscape of the international influencer market. The Barcode’s acquisition will help strengthen YKONE’s position in the market, with a turnover worth $100 million and a workforce of 300+ employees. https://www.yourfirststartup.in/blog/french-influencer-marketing-firm-ykone-acquires-a-70-stake-in-barcode
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Congratulations to YKONE, the winner of the NON-TRADITIONAL SOCIAL category for the Creative Awards at CONNECTIONS BERLIN 2018. Ykone organized an unforgettable and immersive experience in Iceland with 3 influencers: Sabina Socol (FR), Elen Ellis (IT) and Sarah Halpin (UK) and a photoshoot with Vogue photographer Virgile Guinard on the Vik black sand beach to highlight the AW2018 collection. This unique e-PR activation aimed at creating a once-in-a-lifetime experience. We created an unfailing relationship between the brand and the influencers. The campaign in numbers: The 3 influencers realised 2,4 million impressions and 4,5% engagement rate. View the winners here http://connectionsbylebook.com/berlin2018/winners
#LEBOOK#YKONE#LEBOOKCONNNECT#CONNECTIONSBERLIN#GERMANY#CREATIVE#COMMUNITY#2018#CREATIVEAWARDS#WINNER#nontraditional#social
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DM Discussions: Trump’s Ban
Written By: Zhila Shariat & Anum Bashir
Banned from traveling to the U.S. - she looks like she could be a real threat to the free world, right? The recent events in the United States as Trump takes office has left the world in shock to the say the least. Actually, most are just outraged at this gross violation of the constitution. Here’s what many are saying, and how they feel this will impact our world.
As an Iranian with U.S. citizenship (I’m having a really hard time calling myself American these days), I count myself amongst the “lucky” individuals to not be directly impacted by Trump’s recent immigration ban (so far). However, I feel the rippling effects of this ignorant and bigoted executive order when Skyping with my mom, who lives in Oklahoma, and is dreading the profiling and questioning that she will likely endure at the airports after her upcoming visit to Dubai next month.
I see it all over my Facebook feed via my Iranian friends who share the horror stories that their friends and family are experiencing at the moment. From back “home”, a soon-to-be-married close friend’s Iranian in-laws can no longer attend their U.S. wedding, to the one who happens to be a permanent resident, living and working in the States for the past 12 years and cannot go visit her family, nor can they come visit her. These stories are all heartbreaking to me in particular because it’s my fellow country mates being affected by a country whose very existence is based on religious and racial freedom. There is a lot of confusion and chaos, and while I pray and hope it won’t last, it is important to understand how this ban is impacting the lives of our peers, be it American or foreign, Muslim or not. So I reached out to three of the fiercest Iranians I could think of, Parysatis Peymani, Farnoush Hamidian, and Hushidar Mortezaie.
Parysatis is of French, Iranian lineage, blonde haired, and green eyed. She also speaks better Farsi than I do. She is a fashion creative at the Ykone Agency in Dubai, and runs ruerumi.com, where she spotlights both her French and Persian sensibilities. Her aunt, and much of the Persian side of her family live between San Francisco and Los Angeles, and because of this ban, she now cannot visit them.
Zhila Shariat: Do you have any desire to travel to the U.S. now?
Parysatis Peymani: No, and I’m not sure I ever will! I feel sad, angry, ashamed, and outraged (amongst many other things)! I’lI never [understand] the current state of the U.S. mentality, even if I’ve happened to admire a lot of what the nation once stood for - the pursuit of the dream, the never give-up mindset, but is this still relevant?
ZS: How has this ban impacted you or any friends/family?
PP: It has, and a lot! I can’t go to the U.S.! I can’t visit my family members. My grandmother, father, and whole French-Iranian family cannot go visit my aunt or any of our relatives and that’s something we’d never thought was even possible in this day in age. My sister just came back from an internship at the French embassy in NY. Imagine if she had to go back and wasn’t able to because of her [Iranian background].
I am a blonde haired, green eyed Persian-French girl that looks anything but Persian. So when it comes to racism and fascism I rarely experience it, to be honest. The only times I have faced discrimination was upon openly mentioning that I am as equally Persian as I am French! Because I physically don’t match up to racial stereotypes, it’s something I never encountered first hand. But now for the first time in my life, I am now experiencing what it means to be rejected because of your blood, your family, your DNA, and race, something that no one chooses, and happens to be proud of. Given the current state of affairs, I’m prouder now than ever before to be Iranian.
There are 300 Iranian scientists at the NASA, Los Angeles is called “Tehrangeles”, the Fields Medal last year was given to a young Iranian woman! There are so many reasons to let us be free and part of a nation that once celebrated that.
We also spoke to Farnoush Hamidian who is an Iranian architect, poet, and international model who has been featured in Vogue and Marie Claire and poses for Dolce and Gabbana and Fendi among others. She currently resides in Germany, and has many friends and family members in America, whom she now cannot visit. She spoke proudly about the many successful Iranian scientists and politicians in the U.S., like former Obama political aide Ferial Govashiri and Beverly Hills Mayor Jamshid Delshad, but has been shaken by Trump’s decision to ban Iranians from entering the U.S.
Zhila Shariat: How is the ban impacting you personally? Did you have any travel plans that you now have to cancel?
Farnoush Hamidian: Yes, I just signed a contract with Brave models in Milan, and my contract is a worldwide exclusive with them. They will send me all over the world for work, and now if they want me to travel to America for fashion weeks or other projects, I can't go, and that’s very disappointing.
ZS: Any insights from friends and family and how it’s affecting them?
FH: One of my cousins studies at UCLA, and her sister wanted to pay her a visit, had the visa and bought the ticket, and now she can't go. What makes it worse is that my cousin can't go back to Iran either because as soon as she leaves America, they won't let her in again because of this new law. She also happens to be married to a sweet American gentleman, so it's a mess.
ZS: Can you share how this ban makes you feel and how it reflects on America?
FH: It makes me feel like the world is blind and we are still living in the age of HITLER. What Donald Trump has done is not Nazism or just racist, its Fascism, and a really dangerous one!
Hushidar Mortezaie is an Iranian artist and fashion designer, known as “Hushi”. He got his start working for Patricia Field, and his designs have been seen on the likes of Beyonce and Madonna. Born in Tehran, Hushi has been living in the United States for the last 42 years.
Zhila Shariat: Has the recent immigration ban affected you or any of your friends/family?
Hushidar Mortezaie: Yes, it has affected friends who were traveling for art exhibitions, and workshops, now they are stuck in countries they don’t call home, separated from family, loved ones,their homes…their lives uprooted and banned without notice. This is happening to many friends. Also both close family and friends have to cancel trips to Iran, from Iran to the US, and travel between other nations. Many depend on these trips for livelihood and to see elderly family who can not travel…especially when time is precious. It is greatly affecting Iranians on a large scale.
ZS: As someone who was raised in the U.S., how does the ban make you feel?
HM: Heartbroken, Unwelcome, Outraged. It is unjust and unconstitutional like a cancer that suddenly reared its ugly head at a stage 4 level. Iranian cultural icons like Asghar Farhadi are deemed terror threats, affecting the morale of an entire nationality. It targets individuals who contribute to the world and have built the US into a much greater nation. A stark difference to the land of nightmares being realized by those who support and created the ban.
ZS: How do you see this impacting the world?
HM: It will spread hate through Islamophobia and racism towards those with Middle Eastern [backgrounds], further stoking the fires of animosity towards fellow human beings. The ban has been fabricated by the current office in the U.S. for shock power, to scapegoat Muslims and Middle Easterners, to stage attacks in the west to blame innocent nations and nationalities…all of it to start wars and bring their vision of chaos and greed to life. It is all a horrific distraction to further insidious goals without the world watching.
ZS: I agree, it’s really terrifying and surreal. What do you think will happen long term, or even after the initial 90 day period ends?
HM: I have no idea, and my fear is that this will be made permanent, but we must all stay focused, vigilant, and make our voices heard by all the necessary means to revoke the ban and bring it to court because it is illegal.
ZS: You created an amazing poster for the Women's March, can you talk about what it means to you?
HM: Wars manufactured and waged are a constant threat in the Middle East, destroying the lives of innocent Middle Easterners and thus, the world. This only makes the corrupt more powerful with hate, violence, and greed as their weapons. Women are leading the resistance against the ignorant and the backwards, flailing for a last grasp at a dwindling patriarchy, irrelevant to modernity. We all stand together in strength and beauty to fight for justice, the global citizens united in peace for peace. We are one, and yes we will.
ZS: I love the contrast between how beautiful the image is but also how ominous it feels. Tell me, what has it been like living in Trump's America?
HM: Uncertain and frightening. It’s only the second week. I have personally had many days and nights of anxiety and worry, weakening my spirits. Yet there is a camaraderie that is occurring bringing together many of us as we recognize what is important and that we are all in it together. Divisions must fade and I pray we will make core values of inclusivity and equality our goal, although we face an extremely difficult struggle ahead.
ZS: Any additional insights or stories from friends/family in Iran or elsewhere that you want to share?
HM: Iranians have survived centuries of conquest, scattering families apart, only to remain stronger and illuminate the darkest of ages. Share your stories and the beauty of your culture. History repeats itself…stay strong and stay true to the original Executive order by a great Persian leader Kourush, who brought the world the first Declaration of Human Rights... good deeds, good thoughts, good words.
Lastly, we spoke to Pari Ehsan (@paridust on Instagram), a talented young woman, based in NYC who has made quite a name for herself by marrying Fashion within Art installations at museums and galleries all over the world.
Image via New York Post.
In her own words, this is what Pari has to say.
I’m a first generation Iranian-American born and raised in the Midwest. My father is an Iranian physician who immigrated to the United States in the 1970’s. My red haired blue eyed mom and him eyed each other at the Santa Clara Medical library where he was doing research and my mom was completing her nursing rotation and studies. He stood out to her, every day coming to the library in a suit amongst a sea of disheveled scrubs. He had never seen a redhead. One day after his cousin’s persuading my shy, proper dad asked my mom to coffee in the cafeteria. They had a lovely time but since he didn’t get her number, my mom believed he was disinterested and since her rotation was complete she didn’t return to the library until the books she borrowed were due weeks later. The entrance to the building was through the hospital lobby and over a month later when she returned my dad had moved his studies to the lobby where he had waited for her to return every day, jumping out of the chair and exclaiming Braun-da (Brenda) where have you been.
This sweet faith and endurance is something that relates in my eyes to the Iranian culture as a whole. My father instilled these qualities in me. He is a practicing Muslim and one of the most open minded, accepting people I know. I grew up with and uphold this perception of the Muslim religion, and that is why it is so heartbreaking for me to see Trump who proliferates the opposite connotation of the Muslim faith as our new president.
Anum Bashir: What was your first reaction to the passing of this executive order?
PE: I was in shock that in just one week he could have the power to violate the equal protection clause of the constitution which prevents discrimination based on natural origin and effect the lives of students, for example who had gone back to Iran to visit their families and are now blocked from coming back to the United States to complete their studies.
AB: How do you think this will change/ impact America, and its people?
PE: Fear perpetuates greater fear but I’ve also seen and felt a call to action. We are now accountable for a leader whom is so ignorant and self serving to detriment the very freedom and opportunity that our country was founded upon and stands for so we must be a counterpoint to that. I remain optimistic and hopeful amongst intense waves of sadness.
Photo by Arianna Ghazi
AB: How has your opinion of the US changed?
PE: On a human level I am deeply hurt that there are a significant amount of Americans whom support or are able to turn their heads when the leader of our country is ostracizing an entire faith, sexual orientation or gender.
AB: Do you know people affected by this ban?
PE: I have family that returned to Iran before the ban and have yet to come back.
AB: Do you fear that such prejudice and bans will only further perpetuate hate crimes within and outside the US?
PE: Yes, instead we need to align with the Muslim world and together stand up against radicalism.
AB: How can we collectively remedy this? Or can we?
PE: My only hope is that this a reawakening towards a love and acceptance that transcends fear, for me that remedy is the arts, I will be, share and advocate the language which brings us together without boundary and through heart.
Photo by Arianna Ghazi
I have yet to visit Iran and am in the process of obtaining an Iranian birth certificate and passport which is the only way I am allowed to enter the country as my father is a natural born citizen. My brother and I have been waiting for two years as my mother who visited Iran during the Shah had to obtain a new birth certificate and passport in order for us to even apply. We are still waiting for her documents to arrive.
My cousin, an innately talented artist and photographer whom I grew up with had the chance to visit Iran two summer’s ago, she conveys her beautiful experience here. Through her photos and journal, its important for us to put forth this overshadowed spirit of culture and place, this is the Iran I can’t wait to visit.
--
Hushi, Farnoush, Parysatis, and Pari are just a few examples of people whose lives and careers are being affected by the immigration ban. There are countless more stories being shared every single day, and I can only hope that it will be overturned soon. I want to end with a quote by Persian poet Rumi that Parysatis shared with me: Out beyond ideas of wrongdoing and rightdoing there is a field. I will meet you there.
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How Innovative Companies Travel
Check this out:We’ve analyzed over 100,000 trips to show you how companies like TransferWise, FarFetch, GetYourGuide, Ykone, Uber, and Google are helping their employees get the most out of their business travel. What you will learn * How much do innovative companies pay per trip? * How many trips stretch across weekends? * What do travelers prefer? Boutique or Chain Hotels? * Are Airbnb and home sharing bookings on the rise? Request Free! http://dlvr.it/R8cC3J GET IT NOW while it's FREE !
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VivaTech is right around the corner, and I’m excited to introduce you to the third batch of judges that will come to Paris for TechCrunch’s Startup Battlefield Europe.
If you haven’t been to TechCrunch Disrupt, the Startup Battlefield is arguably the most interesting part of the show. Before everybody started doing a startup competition, there was the Startup Battlefield. Companies like Dropbox, Fitbit, N26 and Yammer all launched on the TechCrunch stage.
And we’re bringing talented investors and founders to judge the startups. Here’s the third round of judges (see part 1 and part 2).
Rob Moffat, Partner, Balderton Capital
Rob joined Balderton Capital in 2009 and was promoted to partner in 2015. He is currently a board director or observer with five portfolio companies: Carwow, Wooga, Nutmeg, Prodigy Finance, and Patients Know Best. Other investments he has worked with at Balderton include Qubit, Citymapper, Housetrip, Scoot and Archify. Rob’s focus sector is fintech, in particular insurance and retail financial services. Marketing is a particular area of interest, and Rob is responsible for best practice sharing in marketing across the portfolio. Prior to joining Balderton, Rob worked for Google in London, as a Manager in the European Strategy and Operations team. He started his career with five years in strategy consulting with Bain, and holds an MBA from INSEAD and a Masters in Statistics from Cambridge.
Marie Ekland, Co-Founder, daphni
Marie Ekeland is co-founder of daphni, a venture capital firm which invests in European tech startups and is supported by an online platform and an international community of experts. She began her career in 1997 at J.P. Morgan in New York as a computer scientist. Since 2000, Marie has been acting as a VC, first at CPR Private Equity, then, from 2005 to 2014 at Elaia Partners, leading investments in Criteo, Edoki Academy, Pandacraft, Teads, Wyplay, and Ykone. In 2012 she co-founded France Digitale, bringing together French VCs & entrepreneurs to make the French digital ecosystem thrive. She serves as a board member for Parrot, Showroomprive. Marie holds an engineering degree in mathematics and computer science from Paris Dauphine University as well as a master’s degree in Economics from the Paris School of Economics.
Antoine Nussbaum, Partner, Felix Capital
Antoine is a Partner and member of the founding team of Felix Capital. He currently sits on the boards of Heetch, Frichti, Papier, TravelPerk and Urban Massage. He previously was a Partner at Atlas Global, a private equity fund originally part of GLG Partners. Prior to Felix Capital he has worked closely with various early-stage digital startups including Mirakl, Reedsy, 31Dover and actively helped them launch their businesses. He has also been involved since inception with Huckletree, a fast growing coworking operator dedicated to the European digital community which was started by his wife. Antoine moved to London in 2006 when he joined ABN AMRO as an M&A investment banker. Prior to this he was based in Paris and was part of the founding team of NT Valley, a software business dedícated to retail and hospitality industries. A graduate of ESCP European Business School and University Paris Dauphine, Antoine is fluent in English, French and Spanish.
Eileen Burbidge, Partner, Passion Capital
Eileen Burbidge is a Partner at Passion Capital, the pre-eminent early-stage VC fund based in London. She brings extensive operational experience to her investment activities gleaned from business and product roles at Yahoo!, Skype, Apple and elsewhere. In addition to Passion Capital, Eileen is also the Chair of TechCity UK, which is the British government-backed organisation supporting digital business across the UK. She is also HM Treasury’s Special Envoy for FinTech appointed by then Chancellor George Osborne; Tech Ambassador for the Mayor of London’s office and served on former Prime Minister David Cameron’s Business Advisory Group. Eileen was made an MBE for services to Business in June 2015 and holds a BSc Engineering degree in Computer Science from the University of Illinois at Urbana-Champaign.
Liron Azrielant, General Partner, Meron Capital
Liron is a General Partner at Meron Capital and has over 10 years of experience in the investment and tech industries. Liron also manages the Young Venture Capital Forum in Israel – a professional organization connecting over 150 young partners, principals and associates from all VC firms in Israel.
Prior to joining Meron Capital, Liron was a Principal at Blumberg Capital and led Cyber, SaaS, Marketing-tech and Infrastructure IT deals. Prior to that, she was a Strategy and M&A consultant at Bain Capital and PwC’s PE group in New York, where she lead commercial and operational due-diligence projects for the largest private equity firms in the US. Before moving to the US, Liron was a technical Applications Engineer at Agilent Technologies, where she worked with blue-chip clients in Europe, Asia and the US.
Liron has an MBA from MIT-Sloan, an M.Sc. in Computer Science from MIT and a B.Sc. in Math and Physics from the Hebrew University of Jerusalem. At 25, she was the youngest student ever to graduate MIT’s dual MBA / M.Sc. degree program. She started her bachelor’s degree at Talpiot, the elite Israeli Defense Forces program, and completed it while serving full-time as a technology analyst and researcher at the Israeli intelligence unit 8200.
via TechCrunch
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VivaTech is right around the corner, and I’m excited to introduce you to the third batch of judges that will come to Paris for TechCrunch’s Startup Battlefield Europe.
If you haven’t been to TechCrunch Disrupt, the Startup Battlefield is arguably the most interesting part of the show. Before everybody started doing a startup competition, there was the Startup Battlefield. Companies like Dropbox, Fitbit, N26 and Yammer all launched on the TechCrunch stage.
And we’re bringing talented investors and founders to judge the startups. Here’s the third round of judges (see part 1 and part 2).
Rob Moffat, Partner, Balderton Capital
Rob joined Balderton Capital in 2009 and was promoted to partner in 2015. He is currently a board director or observer with five portfolio companies: Carwow, Wooga, Nutmeg, Prodigy Finance, and Patients Know Best. Other investments he has worked with at Balderton include Qubit, Citymapper, Housetrip, Scoot and Archify. Rob’s focus sector is fintech, in particular insurance and retail financial services. Marketing is a particular area of interest, and Rob is responsible for best practice sharing in marketing across the portfolio. Prior to joining Balderton, Rob worked for Google in London, as a Manager in the European Strategy and Operations team. He started his career with five years in strategy consulting with Bain, and holds an MBA from INSEAD and a Masters in Statistics from Cambridge.
Marie Ekland, Co-Founder, daphni
Marie Ekeland is co-founder of daphni, a venture capital firm which invests in European tech startups and is supported by an online platform and an international community of experts. She began her career in 1997 at J.P. Morgan in New York as a computer scientist. Since 2000, Marie has been acting as a VC, first at CPR Private Equity, then, from 2005 to 2014 at Elaia Partners, leading investments in Criteo, Edoki Academy, Pandacraft, Teads, Wyplay, and Ykone. In 2012 she co-founded France Digitale, bringing together French VCs & entrepreneurs to make the French digital ecosystem thrive. She serves as a board member for Parrot, Showroomprive. Marie holds an engineering degree in mathematics and computer science from Paris Dauphine University as well as a master’s degree in Economics from the Paris School of Economics.
Antoine Nussbaum, Partner, Felix Capital
Antoine is a Partner and member of the founding team of Felix Capital. He currently sits on the boards of Heetch, Frichti, Papier, TravelPerk and Urban Massage. He previously was a Partner at Atlas Global, a private equity fund originally part of GLG Partners. Prior to Felix Capital he has worked closely with various early-stage digital startups including Mirakl, Reedsy, 31Dover and actively helped them launch their businesses. He has also been involved since inception with Huckletree, a fast growing coworking operator dedicated to the European digital community which was started by his wife. Antoine moved to London in 2006 when he joined ABN AMRO as an M&A investment banker. Prior to this he was based in Paris and was part of the founding team of NT Valley, a software business dedícated to retail and hospitality industries. A graduate of ESCP European Business School and University Paris Dauphine, Antoine is fluent in English, French and Spanish.
Eileen Burbidge, Partner, Passion Capital
Eileen Burbidge is a Partner at Passion Capital, the pre-eminent early-stage VC fund based in London. She brings extensive operational experience to her investment activities gleaned from business and product roles at Yahoo!, Skype, Apple and elsewhere. In addition to Passion Capital, Eileen is also the Chair of TechCity UK, which is the British government-backed organisation supporting digital business across the UK. She is also HM Treasury’s Special Envoy for FinTech appointed by then Chancellor George Osborne; Tech Ambassador for the Mayor of London’s office and served on former Prime Minister David Cameron’s Business Advisory Group. Eileen was made an MBE for services to Business in June 2015 and holds a BSc Engineering degree in Computer Science from the University of Illinois at Urbana-Champaign.
Liron Azrielant, General Partner, Meron Capital
Liron is a General Partner at Meron Capital and has over 10 years of experience in the investment and tech industries. Liron also manages the Young Venture Capital Forum in Israel – a professional organization connecting over 150 young partners, principals and associates from all VC firms in Israel.
Prior to joining Meron Capital, Liron was a Principal at Blumberg Capital and led Cyber, SaaS, Marketing-tech and Infrastructure IT deals. Prior to that, she was a Strategy and M&A consultant at Bain Capital and PwC’s PE group in New York, where she lead commercial and operational due-diligence projects for the largest private equity firms in the US. Before moving to the US, Liron was a technical Applications Engineer at Agilent Technologies, where she worked with blue-chip clients in Europe, Asia and the US.
Liron has an MBA from MIT-Sloan, an M.Sc. in Computer Science from MIT and a B.Sc. in Math and Physics from the Hebrew University of Jerusalem. At 25, she was the youngest student ever to graduate MIT’s dual MBA / M.Sc. degree program. She started her bachelor’s degree at Talpiot, the elite Israeli Defense Forces program, and completed it while serving full-time as a technology analyst and researcher at the Israeli intelligence unit 8200.
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1: @clairelagalere & @eliasyvaparis
2: @inesmelia
3: @ndjolijeanfor
Shot by Mar Ordonez for Ykone
Styled by Jihane Alamibadissi
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A Quick Q&A with Jordan Henrion
By: Sonia Zmihi
Jordan Henrion’s passion for communication and digital started about 10 years ago. Digital influencer from the first generation, he created the Les Frères Ainsworth Studio in 2006: one of the first personal web platforms dedicated to fashion lifestyle and travels for men. This interest for communication strategy and media lead him to join the digital team of Les Editions Jalou (for the launch of the web editions of their magazine) before working with the PR, Event and Communication team of KENZO Paris (management of the worldwide agencies, organisation of the fashion shows, VIP management..) For the last 3 years, Jordan played both roles of Creative Consultant for Ykone and «Parisian Cool Kid» as Vogue Magazine loves to describe him (being the face of multiples creative campaigns around the world and creating content for Luxury Brands including Cartier, Louis Vuitton, Paul Smith..). He also shared recently his passion with young students from the Mannheim University as a TedxSpeaker. He is now Creative Director at Ykone where he fully dedicates himself to develop the creativity of the agency.
Q: How did you first get interested in fashion?
A: Honestly I have no idea. I’ve always been attracted to beautiful things and maybe fashion was the most accessible one (who would have ever thought that blogging and modeling would land me to establishing the communication and image strategies for some of the most amazing brands).
Q: What was your big break?
A: When I decided to move to Paris. I met so many people the first year, lots of amazing talents and friends.
Q: What is your definition of an Influencer ?
A: In 2017 we are all influencers, the only difference is the number and the kind of people you decide to influence.
Q: Who inspires you?
A: Most of the time : girls. Especially my girlfriends. This will sound like I’m a feminist but they have something fresh and candid.
Q: Who living or dead would you love to be able to have dinner with?
A: Max Riemelt if you read me ; )
Q: What is your favorite trip?
A: South Africa!
Q: When are you happiest?
A: Under the sun.
Q: What is the biggest challenge you are currently facing?
A: Getting my body ready for the beach.
Q: What is your secret talent ?
A: Definitly, finding the talent of other people.
Q: What is your motto or the best piece of advice you ever got?
A: Keep it authentic, love what you do and accept the fact that not everyone will love you (it’s not a big deal, trust me).
Q: What emoji do you use the most?
A: Smiley Face
Q: What is the latest Instagram feed you decided to follow?
A: Laura Jane Coulson she’s an amazing photo and video director
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Claire, consultante créative chez Ykone /// EASTPAK PADDED SHOP’R SUNDAY GREY. www.instagram.com/clairelagalere
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And the winner is... YKONE for their project #lenvoldecartier, they were running in the NON-TRADITIONAL | Social category. Ykone executed a program putting influencers at the center of the Brand Communication @ykoneagency @cartier @brahmino @finn @jaredchambers #lebookconnect #connectionsbylebook #connectionsparis #creativeawards #winnersparis2017 #winners #lenvoldecartier
#winners#connectionsbylebook#connectionsparis#lenvoldecartier#creativeawards#lebookconnect#winnersparis2017
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Zoïa Mossour photographed for Ykone
#zoïa mossour#zoia mossour#zoiamossour#ykone#jewellery#dailywomen#dailywives#femaledaily#wonderfulwomendaily#fashion#people#parisian#french style#beauty#women#parisian vibe
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Vogue Fashion Night 2011
@Ykone
@Wall Dress
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RDV : Ykone
Rencontre avec Cassandre Mugnier, US Managing Director chez Ykone
Ykone
Start-up issue de l’incubateur de Sciences Po Paris, Ykone est une agence créative digitale, spécialisée dans le luxe et la mode. En 2013 Ykone ouvre une antenne commerciale à New York pour répondre à la demande croissante de ses clients installés sur le territoire américain tels que L’Oréal Luxe, Coty, Guess ou Balenciaga. L’agence se positionne comme une start-up européenne, gage de savoir-faire et de connaissance des produits de luxe.
Ykone propose à ses clients la création de contenu créatif et qualitatif pour accroître leur visibilité sur différentes plateformes digitales : site internet, instagram, vine, facebook, tumblr, twitter. Le contenu est créé en interne au sein des bureaux parisiens ou en collaboration avec les influenceurs partenaires (bloggeurs, vineurs, instagramers). Les influenceurs américains sont de véritables stars dont la signature fonctionne comme une marque (Chiara Ferragni, Garance Doré) et qui disposent en conséquence d’un fort pouvoir de négociation. En Europe en revanche, Ykone maîtrise son propre réseau d’influenceurs, davantage captifs.
Cassandre Mugnier
Cassandre rejoint Ykone en mars 2010 après un stage chez Vogue Paris. Passionnée par l’univers de la mode, elle souhaite développer ses compétences en communication et marketing au sein de cette start-up internet. Elle débute à Paris en tant que responsable de développement du site internet. En 2013, elle déménage à New York où elle devient US Managing Director de la marque. Elle occupe un poste de commerciale, répond aux appels d’offre et s’occupe également des ressources humaines, de la comptabilité et du suivi de projets.
New York, ville créative
New York est une ville qui pousse à la consommation. Afin d’alimenter ce désir, les marques doivent sans cesse renouveler leur offre et la façon dont elles approchent leur cible. Il devient nécessaire de faire preuve de créativité pour se différencier dans un marché hyperconcurrentiel. La créativité naît d’un besoin en marketing et c’est dans ce contexte qu’Ykone propose des contenus digitaux créatifs et innovants aux marques de luxe et de mode. Aux Etats-Unis, les marques sont plus à même d’innover et de prendre des risques. En France, demeure une aversion au risque qui nuit à la créativité et à l’essor de projets véritablement novateurs. « En France, la première va question va être : est-ce que quelqu’un l’a déjà fait ? Ils attendent un oui pour se lancer alors qu’à New York le fait d’être les premiers est presque une condition pour démarrer un projet », nous a confié Cassandre.
Marta Gausfain
Crédits photgraphiques : www.ykone.com
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3 Days in New York
I came to New York for business. I had some pancakes.
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