#xero accounting chatbot

[accomationblog]

In today’s fast-paced business environment, enhancing productivity is more crucial than ever to successfully accomplish this, one can rely on the power of automation. By automating routine tasks, businesses can save time, reduce errors, and focus on more strategic activities. In this blog post, we will explore essential automation strategies that can help boost productivity in your organization.

Boost productivity with these essential automation strategies. Automation is transforming the way businesses operate, making processes more efficient and streamlined. Implementing the right automation strategies can lead to significant improvements in productivity and overall business performance. In this article, we will discuss several key automation strategies that can help you achieve these goals.

1. Automate Repetitive Tasks

One of the most effective ways to boost productivity is by automating repetitive tasks. These tasks often consume a significant amount of time and can be easily automated using the right tools. For example, you can automate data entry, email responses, and appointment scheduling. By doing so, you free up valuable time for more critical activities.

2. Utilize Workflow Automation

Workflow automation involves creating a series of automated actions that complete a process. This strategy is particularly useful for complex processes that involve multiple steps and departments. Tools like Zapier and Microsoft Power Automate can help you set up automated workflows, ensuring that tasks are completed efficiently and accurately.

3. Implement Marketing Automation

Marketing automation can significantly enhance your marketing efforts by automating tasks such as email marketing, social media posting, and lead nurturing. Platforms like HubSpot and Mail chimp offer comprehensive automation features that can help you reach your target audience more effectively and improve your marketing ROI.

4. Enhance Customer Service with Chatbots

Integrating chatbots into your customer service strategy can greatly improve efficiency and customer satisfaction. Chabot’s can handle a wide range of customer queries, provide instant responses, and escalate issues to human agents when necessary. This not only saves time but also ensures that customers receive timely and accurate support.

5. Streamline Financial Processes

Automation can also be applied to financial processes such as invoicing, expense tracking, and payroll management. Tools like QuickBooks and Xero offer robust automation features that can help you manage your finances more efficiently and reduce the risk of errors.

Boost Productivity with These Essential Automation Strategies. Automation is a powerful tool that can help businesses enhance productivity and efficiency. By implementing the strategies discussed in this article, you can streamline your processes, reduce manual workload, and focus on more strategic activities. Have you tried any of these automation strategies?

[mavassistant]

You Should Hire A Virtual Assistant & Here’s Why

To Hire a Virtual Assistant is a suitable solution for your business if you are tired of spending hours in front of the computer without free time for yourself, your friends, or your family. You might be wondering if hiring a Virtual Assistant is worth it.

We’ve all heard about how a Virtual Assistant can help your business succeed. But how? Here’s a list of ten reasons you must hire a Virtual Assistant (VA) to help reach your goals.

What is a Virtual Assistant?

A Virtual Assistant provides remote services to different brands and businesses. Additionally, Virtual Assistant offers numerous benefits in the business, such as:

Grasping the most potential talent that your business needs

Less supervision

Reduces the workload

Keeps business owners away from entrepreneurial burnout

Despite these benefits, there’s a big decision to make regarding outsourcing. And since business owners always aim for success, they will undoubtedly take risks. This is due to the reason that VA leverages the business’s utmost potential.

Virtual Assistants can help everyone needing assistance, such as:

Business owners

Coaches

Teachers

Real Estate professionals

Doctors

Brands

Influencers

Embracing a Virtual Assistant means delegating remotely and with some training, especially on the client’s preferences. Thus, business owners can enjoy a work-life balance and focus on the essential tasks alone.

There are millions of Virtual Assistants ready to assist clients today. They are primarily in administration, sales, marketing, finance, customer service, human resource, IT, creatives, and many others. Virtual Assistants can work hourly or with fixed-rate jobs starting at $5/hour or $500 monthly.

Virtual Assistants Today that can Help Clients

Most of these Virtual Assistants are skilled and trained. These are some of the fields Virtual Assistants today can help clients with:

Executive Virtual Assistance

Social Media Management and Marketing

Search Engine Optimization (SEO)

Real Estate Virtual Assistance

ClickFunnels

Email Marketing

Shopify

Project Management

Copywriting, Editing, Proofreading

Online Bookkeeping

Video Editing

Web Design

Facebook Ads Marketing

eBay, Facebook Marketplace, Etsy, and Poshmark Virtual Assistance

Graphic Design

Amazon

Podcast Management and Marketing

Online Teaching

Brand Marketing and Advertising

Online Accounting

Full Stack Development

App Development

Business and Product Development

Xero, Wave, FreshBooks, and ZipBooks

Quickbooks, MYOB, Zoho, and AKAUNTING

Digital Marketing

ChatBot Marketing

Customer Service, Sales, and Support

Human Resource Management

Coding Designs and Procedures (Architecture and Engineering)

Online School Management

Top Three Reasons Why you Need a Virtual Assistant

1. Reduce Costs

Onboarding a new employee means additional expenses. Thus, when business owners hire a Virtual Assistant, it saves costs for training, benefits, and other fees. Considering a VA is an independent worker. Business owners can spend on something other than leave credits and benefits like a regular employee receives.

2. Saves time

Most of the VAs have experience in their expertise. This means that you can skip training. They know what to do and have the knowledge and skills to impact your business growth. And since VAs are remote workers, they know how to manage their time and tasks well. On top of that, a Virtual Assistant can multitask while ensuring quality outputs.

3. Proper tasks delegation

When you outsource, you are delegating tasks effectively. Why is that so? As your business is continuously growing, tasks are also increasing. In that case, you need to leverage a Virtual Assistant’s abilities in coping with duties. Similarly, your office employees can focus on their tasks, and you, as the owner, will focus on and prioritize core duties.

Where to Find an Effective Virtual Assistant?

Besides the services a VA can do for your business, a VA’s help will empower your business strategy. Now, are you ready to embrace a Virtual Assistant in your business?

But, before that, you need to be aware of where you can spot an excellent Virtual Assistant. And here are the top three best places to find a VA.

Initially, you can find a VA on any social media platform like Facebook, Instagram, Twitter, Linked In, and Pinterest.

Another one is Virtual Assistant Companies like Real Estate VA Agencies.

And last is the place where competitive VAs dwells, the freelancing websites.

Which is the right place to find a great VA? According to a DDIY study, 33% of 500 established companies worldwide outsource using freelancing websites. In short, this implies that freelancing websites are a great place to spot, especially for newbies. This is because the freelancing website displays portfolios showcasing the VA’s expertise and experience. Therefore, by looking at their portfolios, you can illustrate how a VA provides value to your business.

Now, are you excited to hire a VA? You can sign up with Surge now! Because this site aims to provide excellent VAs and ensure the VA’s capabilities through in-house training and apprenticeship programs, you’ll experience a BIG difference in your business!

How to Hire Virtual Assistants

The process is easy.

1. To begin with, SIGN UP to hire here: https://surgedigital.agency/.

– Fast verification

2. Afterward, POST a job and get applicants.

– With at least 5,000+ (and growing each month) freelancers from different expertise

– All trained, experienced and screened for you

3. Finally, HIRE the most fitting freelancer for your business.

– Start getting leverage right on day one!

Or you can also contact us now for more details.

Source: https://courses.thesurgemarketplace.com/hire-a-virtual-assistant-2/

You can also visit our website for more info: https://mavassistant.wixsite.com/mava

[danni-phantom]

Wave Invoicing

Wave Invoicing

Content Wave Accounting advantages Extra Wave Costs & Fees When to choose Wave FreshBooks Has All the Features You Need to Serve Your Clients Clients alternatives to Wave Invoicing Late fees can also be added manually to any existing invoice that is past due by using the same process. FreshBooks is a cloud based software, which means you can use it from anywhere. What is Wave Accounting’s best feature? Reviewers rate Multi-currency support highest, with a score of 10. Unfortunately, it’s notably difficult to get in touch with Wave’s customer support team. There is a live chat widget with a chatbot within each account, which can be helpful for basic questions. Customers can submit a support ticket over email if they can’t get an answer with the chatbot. There are https://www.wave-accounting.net/ no options to track or view your list of fixed assets. Also, you can’t set up separate depreciation for fixed assets or create loan amortization schedules. If fixed assets are a big part of your business, consider Xero because it’s an affordable option with a comprehensive fixed asset manager. Wave Accounting advantages All payment information automatically syncs with the free Wave Accounting software included in your service, making accounting easy. Our all-in-one product suite for freelancers and small business owners offers you comprehensive accounting software with multiple tools to keep your business finances under control. However, we do suggest checking out Wave accounting alternatives, as they may provide the same features but for a slightly more affordable price. In addition, other accounting software may be more suitable for larger businesses and those looking to grow. The paid options give you unlimited invoicing with customizable templates and payment terms, as well as unlimited income and expense tracking. We’re beginning to sound like a broken record, Wave Invoicing but yes, with Wave, you’ll be able to take care of your accounting and bookkeeping for free. That’s worth reiterating over and over, because it’s hard to find functional accounting software tools without ponying up for some recurring payments. When you upload receipts, Wave will automatically calculate the sales tax for that particular receipt. Additionally, Wave creates an automatic expense transaction when receipts are uploaded. Extra Wave Costs & Fees Unfortunately, you can’t create a recurring transaction directly from the bill, which is something you can do in other software like QuickBooks. You also can’t create recurring expenses and create and send purchase orders . Wave is a fantastic freemium accounting software tool that’s ideal for freelancers and small businesses. Customers we interviewed were extremely pleased with the tool, especially given the value it offers for free. However, we did note that the customer support team is hard to get in touch with, and Wave’s chatbot can be frustrating to deal with. Wave isn’t ideal for contractors and other companies needing project management features. You can create and send estimates, but you can’t assign those estimates to individual projects. You also can’t track actual income and expenses by project. Wave holds its own … Leggi tutto

https://online-wine-shop.com/wave-invoicing/

[laughing-at-nothing]

Wave Invoicing

Wave Invoicing

Content Wave Accounting advantages Extra Wave Costs & Fees When to choose Wave FreshBooks Has All the Features You Need to Serve Your Clients Clients alternatives to Wave Invoicing Late fees can also be added manually to any existing invoice that is past due by using the same process. FreshBooks is a cloud based software, which means you can use it from anywhere. What is Wave Accounting’s best feature? Reviewers rate Multi-currency support highest, with a score of 10. Unfortunately, it’s notably difficult to get in touch with Wave’s customer support team. There is a live chat widget with a chatbot within each account, which can be helpful for basic questions. Customers can submit a support ticket over email if they can’t get an answer with the chatbot. There are https://www.wave-accounting.net/ no options to track or view your list of fixed assets. Also, you can’t set up separate depreciation for fixed assets or create loan amortization schedules. If fixed assets are a big part of your business, consider Xero because it’s an affordable option with a comprehensive fixed asset manager. Wave Accounting advantages All payment information automatically syncs with the free Wave Accounting software included in your service, making accounting easy. Our all-in-one product suite for freelancers and small business owners offers you comprehensive accounting software with multiple tools to keep your business finances under control. However, we do suggest checking out Wave accounting alternatives, as they may provide the same features but for a slightly more affordable price. In addition, other accounting software may be more suitable for larger businesses and those looking to grow. The paid options give you unlimited invoicing with customizable templates and payment terms, as well as unlimited income and expense tracking. We’re beginning to sound like a broken record, Wave Invoicing but yes, with Wave, you’ll be able to take care of your accounting and bookkeeping for free. That’s worth reiterating over and over, because it’s hard to find functional accounting software tools without ponying up for some recurring payments. When you upload receipts, Wave will automatically calculate the sales tax for that particular receipt. Additionally, Wave creates an automatic expense transaction when receipts are uploaded. Extra Wave Costs & Fees Unfortunately, you can’t create a recurring transaction directly from the bill, which is something you can do in other software like QuickBooks. You also can’t create recurring expenses and create and send purchase orders . Wave is a fantastic freemium accounting software tool that’s ideal for freelancers and small businesses. Customers we interviewed were extremely pleased with the tool, especially given the value it offers for free. However, we did note that the customer support team is hard to get in touch with, and Wave’s chatbot can be frustrating to deal with. Wave isn’t ideal for contractors and other companies needing project management features. You can create and send estimates, but you can’t assign those estimates to individual projects. You also can’t track actual income and expenses by project. Wave holds its own … Leggi tutto

https://online-wine-shop.com/wave-invoicing/

[mimwashere]

Wave Invoicing

Wave Invoicing

Content Wave Accounting advantages Extra Wave Costs & Fees When to choose Wave FreshBooks Has All the Features You Need to Serve Your Clients Clients alternatives to Wave Invoicing Late fees can also be added manually to any existing invoice that is past due by using the same process. FreshBooks is a cloud based software, which means you can use it from anywhere. What is Wave Accounting’s best feature? Reviewers rate Multi-currency support highest, with a score of 10. Unfortunately, it’s notably difficult to get in touch with Wave’s customer support team. There is a live chat widget with a chatbot within each account, which can be helpful for basic questions. Customers can submit a support ticket over email if they can’t get an answer with the chatbot. There are https://www.wave-accounting.net/ no options to track or view your list of fixed assets. Also, you can’t set up separate depreciation for fixed assets or create loan amortization schedules. If fixed assets are a big part of your business, consider Xero because it’s an affordable option with a comprehensive fixed asset manager. Wave Accounting advantages All payment information automatically syncs with the free Wave Accounting software included in your service, making accounting easy. Our all-in-one product suite for freelancers and small business owners offers you comprehensive accounting software with multiple tools to keep your business finances under control. However, we do suggest checking out Wave accounting alternatives, as they may provide the same features but for a slightly more affordable price. In addition, other accounting software may be more suitable for larger businesses and those looking to grow. The paid options give you unlimited invoicing with customizable templates and payment terms, as well as unlimited income and expense tracking. We’re beginning to sound like a broken record, Wave Invoicing but yes, with Wave, you’ll be able to take care of your accounting and bookkeeping for free. That’s worth reiterating over and over, because it’s hard to find functional accounting software tools without ponying up for some recurring payments. When you upload receipts, Wave will automatically calculate the sales tax for that particular receipt. Additionally, Wave creates an automatic expense transaction when receipts are uploaded. Extra Wave Costs & Fees Unfortunately, you can’t create a recurring transaction directly from the bill, which is something you can do in other software like QuickBooks. You also can’t create recurring expenses and create and send purchase orders . Wave is a fantastic freemium accounting software tool that’s ideal for freelancers and small businesses. Customers we interviewed were extremely pleased with the tool, especially given the value it offers for free. However, we did note that the customer support team is hard to get in touch with, and Wave’s chatbot can be frustrating to deal with. Wave isn’t ideal for contractors and other companies needing project management features. You can create and send estimates, but you can’t assign those estimates to individual projects. You also can’t track actual income and expenses by project. Wave holds its own … Leggi tutto

https://online-wine-shop.com/wave-invoicing/

[xinowachatbot-blog]

Accounting Chatbot to connect Xero & WhatsApp

         Now a days, life is very fast. To analyse Sales, Profit and other analysis of accounting information from Xero through WhatsApp Accounting chatbot is best option. You can type what information you require from Xero through WhatsApp and you can get information on WhatsApp under 10 seconds.

           XINOWA offers Accounting chatbot. You can register on xinowa.com and update WhatsApp and ready to go. You can request for Receivables, Bank Balances, Balance Sheet, Profit and Loss Account, Sales Report, etc.

 XINOWA Benefits:

Ø  Faster Results: Know Your Accounting Information in less than 10 seconds through WhatsApp.

 Ø  No need to login into Xero: You don’t need to login to the xero every time to use XINOWA.

 Ø  Proactive Information: Benefits you with all the financial information required.

 Ø  Reporting: Get Balance Sheet, Sales, Profit and Loss Statement, etc instantaneously.

 Ø  Customer and Supplier Information: Know which Customers Owe You & to whom You Owe Money

 Ø  Channel: Uses WhatsApp which is World’s most widely used Channel for communication.

 Feachers of XINOWA:

Ø  Get a real-time view of your cash flow. Log in anytime, anywhere on your Mac, PC, Tablet or Phone to get a real-time view of your cash flow. It’s small business accounting software that’s simple, smart and occasionally magical.

 Ø  Run your business on the go. Use Xero mobile app to reconcile, send invoices, or create expense claims – from anywhere.

 Ø  Get paid faster with online invoicing. Send online invoices to your customers – and get updated when they’re opened.

 Ø  Reconcile in seconds. Xero imports and categorizes your latest bank transactions. Just click ok to reconcile.

 About XINOWA:

The world is changing at rapid pace with advent of Technology such as Internet, Artificial Intelligence and so are the requirements of humans. More and more organisations are struggling to manage the pace of this change and will not be able to cope on a standalone basis. To help businesses manage the ever-changing world, they will need a strong partner to support either for growth by providing Skilled resources, developing right Technology to manage business change or guide them to take better decisions.

At Corient, we support Accountants and Businesses by providing Accounting, Payroll, Consulting, Back Office, Analytics, Management Information services by blending best of both- People and Technology. Corient stands for Client (C) Oriented Company. All the things we do is undertaken with Our Clients at centre of it. We blend on our services with the state-of-the-art processes (best in class) with your company culture to provide tailor made services to meet your requirements and help you focus on your core business.

             Try 30 days free trial here xinowa.com

[chrayneponz]

3 Ways Automation is Revolutionizing Small Businesses

According to the most recent Small and Medium Business Trends Report, small businesses that are embracing automation are thriving, while those not embracing automation are struggling. As part of the report, Salesforce Research, a cloud computing company,  surveyed 500 small business owners representing companies with less than 200 employees. The study found that small businesses automating their processes are 1.6-times more likely to be growing than those that don’t. Similarly, growing small businesses were found to be twice as likely to adopt artificial intelligence as stagnant businesses.

This report demonstrates that while automation is often heralded as a destroyer of small businesses, it can actually help them succeed. In particular, automation is a beneficial component in helping small businesses scale. Traditionally, small businesses looking to scale would have to invest in people and processes, but automation can help small businesses scale without having to hire more people or invest valuable resources in revamping processes.

Overall, automation can help small businesses digitize their enterprise by taking tasks that were previously done manually, such as customer information management and data analytics, and streamlining them. Here are three areas where automation can improve internal efficiency for small businesses.

Sales and Marketing

According to emailmonday, a marketing consultancy firm, 51 percent of companies are using marketing automation. With new technological innovations in marketing, small businesses can automate repetitive tasks, allowing them to reach a wider audience and increase sales. Marketing automation software allows small businesses to reach customers on multiple channels, including email, social media and websites. It can help small businesses generate new leads and allow them to act on leads more easily. Automation can also help small businesses more easily access information on how potential customers react to their marketing efforts. This can help small businesses adapt their marketing campaigns to better entice potential customers and convert these leads to sales.

Finance and Accounting

According to a recent report by software company Xero, 72 percent of small businesses continue to rely on human accountants despite advancements in automated accounting technology. But automation in the finance and accounting sectors is growing exponentially and for small businesses in particular, automating these processes can free up resources.  Recently there have been a number of technological advancements in payment processing. These new softwares speed up processing times and reduce costs. They also eliminate the need for manual accounting as payments are tracked automatically.

Human Resources

Automation can be utilized by human resource departments to streamline the talent acquisition process. According to a recent report by Ideal, a recruitment automation company, the processes human resources officers would most like to see automated are interview scheduling, background and reference checking, analytics/measurement, and sourcing candidates.  New software programs have been created to handle inbound talent searches. And new tech like chatbots and artificial intelligence is even being used to interact with candidates. Artificial intelligence alone is currently being used in job postings, sourcing, candidate rediscovery and resume screening. Companies are utilizing this technology to conduct interviews and evaluate candidate behavior. Automation can also help throughout the hiring process with applicant tracking.

By automating different sectors of their operations, small businesses can increase efficiency and focus valuable resources in other areas that allow them to grow and thrive.

 SOURCE:https://treehousetechgroup.com/3-ways-automation-is-revolutionizing-small-businesses/

[arnel0311]

A complete guide in embracing virtual assistants for business success

What is a Virtual Assistant?

A Virtual Assistant provides remote services to different brands and businesses. Additionally, Virtual Assistant offers numerous benefits in the business such as:

Grasping the most potential talent that your business needs

Less supervision

Reduces the workload

Keeps business owners away from entrepreneurial burnout

Despite these benefits, there’s a big decision to make regarding outsourcing. And since business owners always aim for success, they will undoubtedly take risks. This is due to the reason that VA leverages the business’s utmost potential.

Virtual Assistants can help everyone needing assistance such as:

Business owners

Coaches

Teachers

Real Estate professionals

Doctors

Brands

Influencers

Embracing a VA means delegating remotely and with some training, especially on the client’s preferences. Thus, business owners can enjoy a work-life balance and focus on the essential tasks alone.

There are millions of Virtual Assistants ready to assist clients today. They are primarily in administration, sales, marketing, financial, customer service, human resource, IT, creatives, etc. Virtual Assistants can work hourly or with fixed-rate jobs starting at $5/hour or $500 monthly.

Virtual Assistants Today that can Help Clients

Most of these Virtual Assistants are skilled and trained. These are some of the fields Virtual Assistants today can help clients with:

1. Executive Virtual Assistance

2. Social Media Management and Marketing

3. Search Engine Optimization (SEO)

4. Real Estate Virtual Assistance

5. ClickFunnels

6. Email Marketing

7. Shopify

8. Project Management

9. Copywriting, Editing, Proofreading

10. Online Bookkeeping

11. Video Editing

12. Web Design

13. Facebook Ads Marketing

14. eBay, Facebook Marketplace, Etsy, and Poshmark Virtual Assistance

15. Graphic Design

16. Amazon

17. Podcast Management and Marketing

18. Online Teaching

19. Brand Marketing and Advertising

20. Online Accounting

21. Full Stack Development

22. App Development

23. Business and Product Development

24. Xero, Wave, FreshBooks, and ZipBooks

25. Quickbooks, MYOB, Zoho, and AKAUNTING

26. Digital Marketing

27. ChatBot Marketing

28. Customer Service, Sales, and Support

29. Human Resource Management

30. Coding Designs and Procedures (Architecture and Engineering)

31. Online School Management

Top Three Reasons Why you Need a Virtual Assistant

1. Reduce Costs

Onboarding a new employee means additional expenses. Thus, when business owners embrace a Virtual Assistant, it saves costs for training, benefits, and other fees. Considering a VA is an independent worker. Business owners don’t need to spend on the leave credits and benefits like a regular employee receives.

2. Saves time

Most of the VAs have experience in their expertise. This means that you don’t need to go deeper into training. They know what to do and have the knowledge and skills to impact your business growth. And since a VA is a remote worker, they know well in managing their time and tasks. On top of that, a VA can multitask while ensuring quality outputs.

3. Proper tasks delegation

When you outsource, you are delegating tasks effectively. Why is that so? As your business is continuously growing, tasks are also increasing. In that case, you need to leverage a Virtual Assistant’s abilities in coping with duties. Similarly, your office employees can focus on their tasks, and you, as the owner, will focus and prioritize core duties.

Where to Find an Effective Virtual Assistant?

Besides the services that a VA can do for your business, a VA’s help will empower your business strategy. Now, are you ready to embrace a Virtual Assistant in your business?

But, before that, you need to be aware of where you can spot an excellent Virtual Assistant. And here are the top three best places to find a VA.

Initially, you can find a VA on any social media platform like Facebook, Instagram, Twitter, Linked In, and Pinterest.

Another one is Virtual Assistant Companies like Real Estate VA Agencies.

And last is the place where competitive VAs dwells, the freelancing websites.

Which do you think is the right place to find a great VA? According to a DDIY study, 33% of 500 established companies worldwide outsource using freelancing websites. In short, this implies that freelancing websites are a great place to spot, especially for newbies. This is because the freelancing website displays portfolios where it showcases the VA’s expertise and experience. Therefore, by looking at their portfolios, you can illustrate how a VA provides value to your business.

Now, are you excited to hire a VA? You can sign up with Surge now! Because this site aims to provide excellent VAs and ensure the VA’s capabilities through in-house training and apprenticeship programs, you’ll experience a BIG difference in your business!

How to Hire Virtual Assistants

The process is easy.

1. To begin with, SIGN UP to hire here: https://surgedigital.agency/.

– Fast verification

2. Afterward, POST a job and get applicants.

– With at least 5,000+ (and growing each month) freelancers from different expertise

– All trained, experienced and screened for you

3. Finally, HIRE is the most fitting freelancer for your business.

– Start getting leverage right on day one!

Please do visit my website for more information.

https://learnvirtualsolution.com/

#Virtualassistant

#Searchengineoptimizationespecialist

SOURCE: https://surgedigital.agency/

[seattleseo1]

The Future of Saas Marketing: What You Need to Expect

Software-as-a-service (SaaS) has been taking the business world by storm. Therefore, you’ve been putting yourself in a position to allow the winds to work in your favor.

So far, your product or service is a winning one. It’s all smooth sailing from here, right?

Well, only if you keep up with the trends in this constantly growing and changing area.

Research shows that the SaaS market was valued at $5.56 billion back in 2008. But its value is expected to reach $132.57 billion in 2020.

Of course, it’s hard to predict exactly what path the SaaS industry may take next. After all, this is all unchartered territory.

However, here’s a rundown on what you can expect from the future of SaaS marketing.

Let’s jump in!

Going Beyond Vertical or Horizontal SaaS

How exactly are you positioning your particular software solution in today’s market? This will ultimately affect how successful your SaaS solution is.

Let’s take a look at three types of SaaS you need to know about.

First, there’s vertical SaaS. This refers to software solutions that cater to specific industries. Examples of these industries include legal, finance and health care.

Then, there’s horizontal SaaS. This is software that is industry neutral and that caters to general business needs.

These needs include, for example, sales, marketing and accounting in a variety of fields.

During the past few years, the vertical form of SaaS has grown exponentially more than horizontal models have.

However, there’s now a new kid on the block: On-top SaaS.

On-top SaaS is industry-neutral or targeted software that integrates with existing solutions or several solutions.

If you create this type of software, you can essentially enhance a currently popular product.

That means you can gain immediate access to the receptive customer base and audience members who are using the product.

Take Zapier, for example. This solution works with the likes of Slack, Salesforce and Xero.

Zapier can connect hundreds of applications, thus allowing them to communicate with one another. It essentially fits “on top” of other solutions.

What makes on-top SaaS so unique is that it can be classified as both vertical and horizontal, too.

In the pioneering SaaS industry, there isn’t a lot of room for solutions that are 100% original anymore. So your best bet is to focus on solutions that complement what is already existing.

That’s a sure way to continue to thrive in this competitive, vibrant industry.

The Role of Artificial Intelligence

Machine learning and artificial intelligence are two trends that will no doubt cause SaaS marketing to turn a corner in the years ahead.

We’re in the middle of an unprecedented marketing revolution. Automated and intelligent technology are infiltrating nearly all aspects of modern life.

An obvious example of this on the SaaS front is Amazon Web Services, or AWS.

With AWS, Amazon’s goal is to reduce the costs and thus remove the barriers to artificial intelligence and machine learning. In this way, businesses both big and small can capitalize on these advanced solutions.

Here’s why SaaS, machine learning, and artificial intelligence work so well together.

The fundamental ingredient of SaaS is data. Both machine learning and artificial intelligence enable automated ways of operating via the processing of these data on a large scale.

Here are some potential applications of machine learning and artificial intelligence for advanced SaaS marketing:

Predictive analytics

Pricing packages that are dynamic

Solutions that work without the need for manual input

Hands-off A/B testing

Drop-off alerts plus triggers, aimed at reducing churn (where subscribers or customers quit doing business with your company)

Assistants and chatbots, which eliminate the need for a lengthy sign-up form

Hyper-personalization (both offsite and onsite)

Without a doubt, these technologies, which are all-encompassing, will fuel SaaS marketing’s future.

The Marketing of Product Features

The whole point of SaaS marketing is to, of course, sell a product effectively. However, a new trend is to sell products indirectly rather than directly.

So, what exactly does this involve? It involves creating stand-alone or surrounding features.

Earlier, we talked about horizontal SaaS. In many situations, horizontal SaaS products become extremely large.

This happens because research and development teams coupled with product teams constantly add more features, widgets, layers, and tools.

Understandably, this may make you as a marketer feel more overwhelmed than ever before.

But it shouldn’t.

The truth is, the more features you’re given, it’s like having a lot more marketing content at your fingertips.

It actually makes your job easier, as additional features help you to more effectively engage and inform your target audience.

Feature marketing is akin to side product marketing. This form of marketing is where companies produce parallel products that offer added value to the audience but are actually separate from their main products.

At a company that executes feature marketing well, the launch of a feature can feel like the launch of a brand-new product.

In addition, you can blow the competition out of the water by creating nurturing, robust side funnels.

For instance, a customer could sign up for your feature offering from your feature landing page and therefore start to receive emails about the feature. However, the customer would eventually be introduced to your company’s main product, despite the fact that his or her entry point to the company was the feature release.

Another approach you could take is to have many landing pages that contain a number of videos, explanations, animations, GIFs and even micro-interactions.

These features have a couple of common goals: to nurture current users, and to engage new visitors and ultimately convert them to customers.

Detailed Customer Profiling

In SaaS marketing today, the ultimate aim is to achieve one-on-one communication with your audience.

In other words, you don’t have time for second guessing. There’s no time for plowing ahead with an unsystematic ad campaign that focuses on hard selling.

Instead, you need to carefully craft messages that are relevant to each individual potential customer.

An important step in this process is to develop what are called ideal customer profiles. Your sales and marketing strategies need to align with these profiles.

Of course, to create accurate profiles, you need to collect customer and visitor data.

The more data-driven your one-on-one SaaS marketing communication is, the more you’ll reduce churn and increase your average contract value, upsells and cross-sells.

You’ll also experience quicker time-to-conversion after freemium or free trial usage.

We mentioned Amazon earlier when discussing the company’s AWS, but Amazon is worth another mention here simply because the company has mastered the science of customer profiling.

Amazon’s unparalleled philosophy is to know its customers as it would close friends, and it does it like no other company can in the current age of hyper-personalization.

With the right data and technology, you can follow in Amazon’s footsteps by marketing your SaaS solution to your target customers in the most personal way possible.

An Emphasis on Targeted Conversation

Another hallmark of SaaS marketing in the future? Targeted customer conversation.

Targeted conversation will make your SaaS brand look trendy, but it’ll also help you to generate leads and onboard customers faster and more accurately around the clock.

Here, we’re not talking about your traditional lead forms or those pop-ups that annoy individual visitors. We’re talking about implementing interactive chatbots and live chats that predict and analyze visitors’ behavior.

These tools engage with customers at the right moments and provide relevant content in the same way that a human customer service representative would.

The “human” conversation that they facilitate is part of what makes them so popular.

The other reason for their popularity is that they meet customers’ growing desire for immediacy; they quickly satisfy needs, qualify leads and drive conversions.

And the best part? They are much more efficient than human beings are, with the proper training and setup.

This is critical considering that you ideally want to respond to leads in no more than five minutes. After this, you’ll drastically decrease your chances of qualifying them.

In addition, it’s not enough to simply have a chatbot ready to take customer inquiries when they come. You need one that will be proactive instead of reactive — something you can trigger them to do.

These conversational commerce tools will only become more advanced as artificial intelligence becomes even more sophisticated.

The Demand for Thought Leadership

If you’re an expert in your industry, you will quickly soar to the front in the race for leads.

For this reason, generating educational, innovative content will remain foundational to inbound SaaS marketing down the road.

The more you produce content that is thought leading, the more credible you’ll appear, and therefore, the more you’ll be recognized for your SaaS offerings.

If you want to take things a step further, don’t just paint yourself as an expert who has always had it all together.

Instead, be vulnerable and transparent to your audience by sharing with them your experiences in your SaaS journey — both the positive and the negative ones.

If you focus on being extraordinarily visible, your audience will immediately view you as a fellow human being rather than a faceless corporation.

And that’s paramount because humans purchase from other “humans,” not companies.

A Fresh Focus on Customer Success

In the SaaS space, stellar customer service will continue to drive the strategies and approaches of leading companies.

Being focused on the customer is an extremely attractive trait to customers. So the more customer friendly you are, the more likely you’ll see your revenue increase.

That’s because when you make customers feel important, they’ll want to buy from you and then tell others about you, thus bringing more business your way.

The need to ramp up your customer service will only grow as competition in the SaaS industry becomes fiercer.

When we talk about customer service, we’re talking about more than simply having a strong support team in place. We’re referring to baking a customer-centric approach into your organization’s overall culture and making sure that it touches all aspects of customers’ journeys with you.

Remember that customers are continuously bombarded with options. Therefore, if you don’t provide them with the SaaS value they expect, they’ll simply go to someone who can.

Here’s what you can do in practical terms: Gather immediate feedback about the value that your customers are getting from your product.

If you notice a major increase or drop in customer satisfaction, try to find out as soon as possible what happened.

This will allow you to discover issues — perhaps some that your customers might not even be aware of yet — and address them in a timely manner.

It’ll also allow you to respond to your good outcomes so that you maximize your potential.

So, focus on what your customer finds valuable (having his or her need met). Don’t just focus on what you find valuable (making a profit).

The more you do this, the more your customer will take care of the latter.

How We Can Help with SaaS Marketing

Want to thrive in the ultra-competitive and fast-moving SaaS industry? Your offering must solve actual problems and do it far better than the competition.

However, you also need to market it effectively, which is where we come in.

As a leading agency that focuses search marketing, we are dedicated to helping our clients to make their businesses more visible on search engines.

Our services include the following:

Local marketing

Online marketing

Search engine optimization in Seattle

Consulting

Website design

With a proven track record of success, we are ready to use our expertise and effective strategies to your benefit.

We’ll provide you with personalized solutions aimed at growing your reach and your profitability.

Get in touch with us to find out more about the future of SaaS marketing and how it affects you. We can help you to take your marketing efforts and thus your business to the next level.

The post The Future of Saas Marketing: What You Need to Expect appeared first on TopSpot SEM Online Marketing Services Seattle.

from WordPress https://topspotsem.com/the-future-of-saas-marketing-what-you-need-to-expect/ via IFTTT

[angeliahorton0]

How artificial intelligence helps small businesses

The evolution of artificial intelligence has led to the opening of unmanned convenience stores and self-service bank branches in China.

But AI also helps small and medium-sized enterprises (SMEs) that work with lower budgets, which account for 97% of New Zealand businesses.

“Large companies can afford to invest in technology to maximize their efficiency, but SMEs can not use much in the market,” says Brendan Roberts, founder and CEO of Aider.

Roberts’ Artificial Intelligence software company has developed a digital assistant, Aider, that works alongside existing digital applications from a small business.

Westpac announced a partnership with Aider and offers its SME customers a free trial of three months.

“For example, if the SME leverages its accounting via Xero, uses Google Analytics, a point-of-sale system such as Kounta, and a list management tool such as Deputy, Aider integrates the software and reports it by conversational interaction,” Roberts said.

“People who work and run SMEs have so many hats to wear and this type of automation saves time. You can talk to Help via a voice assistant like Amazon’s Alexa or converse by text with it to view your data. You can ask Helping what your total expenses were last week or what were your best-selling products of the day, “he added.

Founder and CEO of Helping, Brendan Roberts

WORLD, one of Westpac’s SME customers, has been using Helping for two months to improve the efficiency of its fashion stores.

“We can see which stores or staff members are the busiest, which affects our membership,” said WORLD co-founder Benny Castles.

“Help will also tell me straight away:” This product sells well today “or” you should order more from this stock “, which means I do not have to spend three hours writing my own reports and consult data. ”

“As part of a small business, you can also be emotionally attached to your products. I had designed a dress that I felt very attached to, but after selling it on Instagram and selling it in stores, it just was not sold as well as others. Help was able to look at sales figures without emotion, tell us that he was not selling well and taking action in this regard, “added Castles.

Unlike Siri and other chatbots, who only respond to requests, Help proactively indicates what needs to be reviewed after analyzing the company’s data.

“We use our algorithms to look for patterns and changes, then Help will say,” Hey, you usually sell that amount and now you’ve lost this month, maybe you should look at that “or” hey, your feed Net cash is low, you should watch this, “says Roberts.

You can use Help to easily review your earnings and understand how you can do more. It helps you monitor your inventory and inventory to manage margins and people costs. Since its launch in late 2018, it has been very popular with hotels and retail businesses in Australasia.

Lewis Billinghurst, head of Westpac NZ’s Digital Ventures, acknowledges that the AI ​​is of great value to SMEs in an easy-to-use format.

“We have recommended Helping our small business customers in Westpac and offer them a free three-month trial because it’s a very effective tool to help small businesses grow,” said Billinghurst.

While Aid helps SMEs, other AI programs are helping New Zealand’s banking sector fight against fraud.

Alex Ferguson, senior intelligence officer for Westpac New Zealand, said the bank used AI primarily to detect credit card fraud.

“If a customer spends $ 40,000 on sneakers at four in the morning, the artificial intelligence will check his spending habits to see if it’s his normal behavior, which probably would not be the case in this case.

“We have proactive risk management programs in place for AI to detect certain types of suspicious behavior. This type of artificial intelligence has a much higher accuracy rate than a human because of the speed of data processing, “said Ferguson.

The post How artificial intelligence helps small businesses appeared first on Zebra Mortgages.

from https://www.zebramortgages.co.nz/how-artificial-intelligence-helps-small-businesses/ from https://zebramortgages.tumblr.com/post/185166613023

[ruthmoser0]

How artificial intelligence helps small businesses

The evolution of artificial intelligence has led to the opening of unmanned convenience stores and self-service bank branches in China.

But AI also helps small and medium-sized enterprises (SMEs) that work with lower budgets, which account for 97% of New Zealand businesses.

“Large companies can afford to invest in technology to maximize their efficiency, but SMEs can not use much in the market,” says Brendan Roberts, founder and CEO of Aider.

Roberts’ Artificial Intelligence software company has developed a digital assistant, Aider, that works alongside existing digital applications from a small business.

Westpac announced a partnership with Aider and offers its SME customers a free trial of three months.

“For example, if the SME leverages its accounting via Xero, uses Google Analytics, a point-of-sale system such as Kounta, and a list management tool such as Deputy, Aider integrates the software and reports it by conversational interaction,” Roberts said.

“People who work and run SMEs have so many hats to wear and this type of automation saves time. You can talk to Help via a voice assistant like Amazon’s Alexa or converse by text with it to view your data. You can ask Helping what your total expenses were last week or what were your best-selling products of the day, “he added.

Founder and CEO of Helping, Brendan Roberts

WORLD, one of Westpac’s SME customers, has been using Helping for two months to improve the efficiency of its fashion stores.

“We can see which stores or staff members are the busiest, which affects our membership,” said WORLD co-founder Benny Castles.

“Help will also tell me straight away:” This product sells well today “or” you should order more from this stock “, which means I do not have to spend three hours writing my own reports and consult data. ”

“As part of a small business, you can also be emotionally attached to your products. I had designed a dress that I felt very attached to, but after selling it on Instagram and selling it in stores, it just was not sold as well as others. Help was able to look at sales figures without emotion, tell us that he was not selling well and taking action in this regard, “added Castles.

Unlike Siri and other chatbots, who only respond to requests, Help proactively indicates what needs to be reviewed after analyzing the company’s data.

“We use our algorithms to look for patterns and changes, then Help will say,” Hey, you usually sell that amount and now you’ve lost this month, maybe you should look at that “or” hey, your feed Net cash is low, you should watch this, “says Roberts.

You can use Help to easily review your earnings and understand how you can do more. It helps you monitor your inventory and inventory to manage margins and people costs. Since its launch in late 2018, it has been very popular with hotels and retail businesses in Australasia.

Lewis Billinghurst, head of Westpac NZ’s Digital Ventures, acknowledges that the AI ​​is of great value to SMEs in an easy-to-use format.

“We have recommended Helping our small business customers in Westpac and offer them a free three-month trial because it’s a very effective tool to help small businesses grow,” said Billinghurst.

While Aid helps SMEs, other AI programs are helping New Zealand’s banking sector fight against fraud.

Alex Ferguson, senior intelligence officer for Westpac New Zealand, said the bank used AI primarily to detect credit card fraud.

“If a customer spends $ 40,000 on sneakers at four in the morning, the artificial intelligence will check his spending habits to see if it’s his normal behavior, which probably would not be the case in this case.

“We have proactive risk management programs in place for AI to detect certain types of suspicious behavior. This type of artificial intelligence has a much higher accuracy rate than a human because of the speed of data processing, “said Ferguson.

The post How artificial intelligence helps small businesses appeared first on Zebra Mortgages.

from https://www.zebramortgages.co.nz/how-artificial-intelligence-helps-small-businesses/ from https://zebramortgages1.blogspot.com/2019/05/how-artificial-intelligence-helps-small.html

[zebramortgages]

How artificial intelligence helps small businesses

The evolution of artificial intelligence has led to the opening of unmanned convenience stores and self-service bank branches in China.

But AI also helps small and medium-sized enterprises (SMEs) that work with lower budgets, which account for 97% of New Zealand businesses.

“Large companies can afford to invest in technology to maximize their efficiency, but SMEs can not use much in the market,” says Brendan Roberts, founder and CEO of Aider.

Roberts’ Artificial Intelligence software company has developed a digital assistant, Aider, that works alongside existing digital applications from a small business.

Westpac announced a partnership with Aider and offers its SME customers a free trial of three months.

“For example, if the SME leverages its accounting via Xero, uses Google Analytics, a point-of-sale system such as Kounta, and a list management tool such as Deputy, Aider integrates the software and reports it by conversational interaction,” Roberts said.

“People who work and run SMEs have so many hats to wear and this type of automation saves time. You can talk to Help via a voice assistant like Amazon’s Alexa or converse by text with it to view your data. You can ask Helping what your total expenses were last week or what were your best-selling products of the day, “he added.

Founder and CEO of Helping, Brendan Roberts

WORLD, one of Westpac’s SME customers, has been using Helping for two months to improve the efficiency of its fashion stores.

“We can see which stores or staff members are the busiest, which affects our membership,” said WORLD co-founder Benny Castles.

“Help will also tell me straight away:” This product sells well today “or” you should order more from this stock “, which means I do not have to spend three hours writing my own reports and consult data. ”

“As part of a small business, you can also be emotionally attached to your products. I had designed a dress that I felt very attached to, but after selling it on Instagram and selling it in stores, it just was not sold as well as others. Help was able to look at sales figures without emotion, tell us that he was not selling well and taking action in this regard, “added Castles.

Unlike Siri and other chatbots, who only respond to requests, Help proactively indicates what needs to be reviewed after analyzing the company’s data.

“We use our algorithms to look for patterns and changes, then Help will say,” Hey, you usually sell that amount and now you’ve lost this month, maybe you should look at that “or” hey, your feed Net cash is low, you should watch this, “says Roberts.

You can use Help to easily review your earnings and understand how you can do more. It helps you monitor your inventory and inventory to manage margins and people costs. Since its launch in late 2018, it has been very popular with hotels and retail businesses in Australasia.

Lewis Billinghurst, head of Westpac NZ’s Digital Ventures, acknowledges that the AI ​​is of great value to SMEs in an easy-to-use format.

“We have recommended Helping our small business customers in Westpac and offer them a free three-month trial because it’s a very effective tool to help small businesses grow,” said Billinghurst.

While Aid helps SMEs, other AI programs are helping New Zealand’s banking sector fight against fraud.

Alex Ferguson, senior intelligence officer for Westpac New Zealand, said the bank used AI primarily to detect credit card fraud.

“If a customer spends $ 40,000 on sneakers at four in the morning, the artificial intelligence will check his spending habits to see if it’s his normal behavior, which probably would not be the case in this case.

“We have proactive risk management programs in place for AI to detect certain types of suspicious behavior. This type of artificial intelligence has a much higher accuracy rate than a human because of the speed of data processing, “said Ferguson.

The post How artificial intelligence helps small businesses appeared first on Zebra Mortgages.

from https://www.zebramortgages.co.nz/how-artificial-intelligence-helps-small-businesses/

[jolynnfleming]

The Future of Saas Marketing: What You Need to Expect

Software-as-a-service (SaaS) has been taking the business world by storm. Therefore, you’ve been putting yourself in a position to allow the winds to work in your favor.

So far, your product or service is a winning one. It’s all smooth sailing from here, right?

Well, only if you keep up with the trends in this constantly growing and changing area.

Research shows that the SaaS market was valued at $5.56 billion back in 2008. But its value is expected to reach $132.57 billion in 2020.

Of course, it’s hard to predict exactly what path the SaaS industry may take next. After all, this is all unchartered territory.

However, here’s a rundown on what you can expect from the future of SaaS marketing.

Let’s jump in!

Going Beyond Vertical or Horizontal SaaS

How exactly are you positioning your particular software solution in today’s market? This will ultimately affect how successful your SaaS solution is.

Let’s take a look at three types of SaaS you need to know about.

First, there’s vertical SaaS. This refers to software solutions that cater to specific industries. Examples of these industries include legal, finance and health care.

Then, there’s horizontal SaaS. This is software that is industry neutral and that caters to general business needs.

These needs include, for example, sales, marketing and accounting in a variety of fields.

During the past few years, the vertical form of SaaS has grown exponentially more than horizontal models have.

However, there’s now a new kid on the block: On-top SaaS.

On-top SaaS is industry-neutral or targeted software that integrates with existing solutions or several solutions.

If you create this type of software, you can essentially enhance a currently popular product.

That means you can gain immediate access to the receptive customer base and audience members who are using the product.

Take Zapier, for example. This solution works with the likes of Slack, Salesforce and Xero.

Zapier can connect hundreds of applications, thus allowing them to communicate with one another. It essentially fits “on top” of other solutions.

What makes on-top SaaS so unique is that it can be classified as both vertical and horizontal, too.

In the pioneering SaaS industry, there isn’t a lot of room for solutions that are 100% original anymore. So your best bet is to focus on solutions that complement what is already existing.

That’s a sure way to continue to thrive in this competitive, vibrant industry.

The Role of Artificial Intelligence

Machine learning and artificial intelligence are two trends that will no doubt cause SaaS marketing to turn a corner in the years ahead.

We’re in the middle of an unprecedented marketing revolution. Automated and intelligent technology are infiltrating nearly all aspects of modern life.

An obvious example of this on the SaaS front is Amazon Web Services, or AWS.

With AWS, Amazon’s goal is to reduce the costs and thus remove the barriers to artificial intelligence and machine learning. In this way, businesses both big and small can capitalize on these advanced solutions.

Here’s why SaaS, machine learning, and artificial intelligence work so well together.

The fundamental ingredient of SaaS is data. Both machine learning and artificial intelligence enable automated ways of operating via the processing of these data on a large scale.

Here are some potential applications of machine learning and artificial intelligence for advanced SaaS marketing:

Predictive analytics

Pricing packages that are dynamic

Solutions that work without the need for manual input

Hands-off A/B testing

Drop-off alerts plus triggers, aimed at reducing churn (where subscribers or customers quit doing business with your company)

Assistants and chatbots, which eliminate the need for a lengthy sign-up form

Hyper-personalization (both offsite and onsite)

Without a doubt, these technologies, which are all-encompassing, will fuel SaaS marketing’s future.

The Marketing of Product Features

The whole point of SaaS marketing is to, of course, sell a product effectively. However, a new trend is to sell products indirectly rather than directly.

So, what exactly does this involve? It involves creating stand-alone or surrounding features.

Earlier, we talked about horizontal SaaS. In many situations, horizontal SaaS products become extremely large.

This happens because research and development teams coupled with product teams constantly add more features, widgets, layers, and tools.

Understandably, this may make you as a marketer feel more overwhelmed than ever before.

But it shouldn’t.

The truth is, the more features you’re given, it’s like having a lot more marketing content at your fingertips.

It actually makes your job easier, as additional features help you to more effectively engage and inform your target audience.

Feature marketing is akin to side product marketing. This form of marketing is where companies produce parallel products that offer added value to the audience but are actually separate from their main products.

At a company that executes feature marketing well, the launch of a feature can feel like the launch of a brand-new product.

In addition, you can blow the competition out of the water by creating nurturing, robust side funnels.

For instance, a customer could sign up for your feature offering from your feature landing page and therefore start to receive emails about the feature. However, the customer would eventually be introduced to your company’s main product, despite the fact that his or her entry point to the company was the feature release.

Another approach you could take is to have many landing pages that contain a number of videos, explanations, animations, GIFs and even micro-interactions.

These features have a couple of common goals: to nurture current users, and to engage new visitors and ultimately convert them to customers.

Detailed Customer Profiling

In SaaS marketing today, the ultimate aim is to achieve one-on-one communication with your audience.

In other words, you don’t have time for second guessing. There’s no time for plowing ahead with an unsystematic ad campaign that focuses on hard selling.

Instead, you need to carefully craft messages that are relevant to each individual potential customer.

An important step in this process is to develop what are called ideal customer profiles. Your sales and marketing strategies need to align with these profiles.

Of course, to create accurate profiles, you need to collect customer and visitor data.

The more data-driven your one-on-one SaaS marketing communication is, the more you’ll reduce churn and increase your average contract value, upsells and cross-sells.

You’ll also experience quicker time-to-conversion after freemium or free trial usage.

We mentioned Amazon earlier when discussing the company’s AWS, but Amazon is worth another mention here simply because the company has mastered the science of customer profiling.

Amazon’s unparalleled philosophy is to know its customers as it would close friends, and it does it like no other company can in the current age of hyper-personalization.

With the right data and technology, you can follow in Amazon’s footsteps by marketing your SaaS solution to your target customers in the most personal way possible.

An Emphasis on Targeted Conversation

Another hallmark of SaaS marketing in the future? Targeted customer conversation.

Targeted conversation will make your SaaS brand look trendy, but it’ll also help you to generate leads and onboard customers faster and more accurately around the clock.

Here, we’re not talking about your traditional lead forms or those pop-ups that annoy individual visitors. We’re talking about implementing interactive chatbots and live chats that predict and analyze visitors’ behavior.

These tools engage with customers at the right moments and provide relevant content in the same way that a human customer service representative would.

The “human” conversation that they facilitate is part of what makes them so popular.

The other reason for their popularity is that they meet customers’ growing desire for immediacy; they quickly satisfy needs, qualify leads and drive conversions.

And the best part? They are much more efficient than human beings are, with the proper training and setup.

This is critical considering that you ideally want to respond to leads in no more than five minutes. After this, you’ll drastically decrease your chances of qualifying them.

In addition, it’s not enough to simply have a chatbot ready to take customer inquiries when they come. You need one that will be proactive instead of reactive — something you can trigger them to do.

These conversational commerce tools will only become more advanced as artificial intelligence becomes even more sophisticated.

The Demand for Thought Leadership

If you’re an expert in your industry, you will quickly soar to the front in the race for leads.

For this reason, generating educational, innovative content will remain foundational to inbound SaaS marketing down the road.

The more you produce content that is thought leading, the more credible you’ll appear, and therefore, the more you’ll be recognized for your SaaS offerings.

If you want to take things a step further, don’t just paint yourself as an expert who has always had it all together.

Instead, be vulnerable and transparent to your audience by sharing with them your experiences in your SaaS journey — both the positive and the negative ones.

If you focus on being extraordinarily visible, your audience will immediately view you as a fellow human being rather than a faceless corporation.

And that’s paramount because humans purchase from other “humans,” not companies.

A Fresh Focus on Customer Success

In the SaaS space, stellar customer service will continue to drive the strategies and approaches of leading companies.

Being focused on the customer is an extremely attractive trait to customers. So the more customer friendly you are, the more likely you’ll see your revenue increase.

That’s because when you make customers feel important, they’ll want to buy from you and then tell others about you, thus bringing more business your way.

The need to ramp up your customer service will only grow as competition in the SaaS industry becomes fiercer.

When we talk about customer service, we’re talking about more than simply having a strong support team in place. We’re referring to baking a customer-centric approach into your organization’s overall culture and making sure that it touches all aspects of customers’ journeys with you.

Remember that customers are continuously bombarded with options. Therefore, if you don’t provide them with the SaaS value they expect, they’ll simply go to someone who can.

Here’s what you can do in practical terms: Gather immediate feedback about the value that your customers are getting from your product.

If you notice a major increase or drop in customer satisfaction, try to find out as soon as possible what happened.

This will allow you to discover issues — perhaps some that your customers might not even be aware of yet — and address them in a timely manner.

It’ll also allow you to respond to your good outcomes so that you maximize your potential.

So, focus on what your customer finds valuable (having his or her need met). Don’t just focus on what you find valuable (making a profit).

The more you do this, the more your customer will take care of the latter.

How We Can Help with SaaS Marketing

Want to thrive in the ultra-competitive and fast-moving SaaS industry? Your offering must solve actual problems and do it far better than the competition.

However, you also need to market it effectively, which is where we come in.

As a leading agency that focuses search marketing, we are dedicated to helping our clients to make their businesses more visible on search engines.

Our services include the following:

Local marketing

Online marketing

Search engine optimization in Seattle

Consulting

Website design

With a proven track record of success, we are ready to use our expertise and effective strategies to your benefit.

We’ll provide you with personalized solutions aimed at growing your reach and your profitability.

Get in touch with us to find out more about the future of SaaS marketing and how it affects you. We can help you to take your marketing efforts and thus your business to the next level.

The post The Future of Saas Marketing: What You Need to Expect appeared first on TopSpot SEM Online Marketing Services Seattle.

The Future of Saas Marketing: What You Need to Expect published first on https://topspotsem.com/ The Future of Saas Marketing: What You Need to Expect posted first on https://topspotsem.com/

[xinowachatbot-blog]

Xinowa | Connecting Whatsapp & Xero | Accounting Chatbot. Learn more about the Xinowa - accounting chatbot & automate your accounting by Corient Business Solutions. It helps you connect Whatsapp & Xero.

[carylfigaro]

The Future of Saas Marketing: What You Need to Expect

Software-as-a-service (SaaS) has been taking the business world by storm. Therefore, you’ve been putting yourself in a position to allow the winds to work in your favor.

So far, your product or service is a winning one. It’s all smooth sailing from here, right?

Well, only if you keep up with the trends in this constantly growing and changing area.

Research shows that the SaaS market was valued at $5.56 billion back in 2008. But its value is expected to reach $132.57 billion in 2020.

Of course, it’s hard to predict exactly what path the SaaS industry may take next. After all, this is all unchartered territory.

However, here’s a rundown on what you can expect from the future of SaaS marketing.

Let’s jump in!

Going Beyond Vertical or Horizontal SaaS

How exactly are you positioning your particular software solution in today’s market? This will ultimately affect how successful your SaaS solution is.

Let’s take a look at three types of SaaS you need to know about.

First, there’s vertical SaaS. This refers to software solutions that cater to specific industries. Examples of these industries include legal, finance and health care.

Then, there’s horizontal SaaS. This is software that is industry neutral and that caters to general business needs.

These needs include, for example, sales, marketing and accounting in a variety of fields.

During the past few years, the vertical form of SaaS has grown exponentially more than horizontal models have.

However, there’s now a new kid on the block: On-top SaaS.

On-top SaaS is industry-neutral or targeted software that integrates with existing solutions or several solutions.

If you create this type of software, you can essentially enhance a currently popular product.

That means you can gain immediate access to the receptive customer base and audience members who are using the product.

Take Zapier, for example. This solution works with the likes of Slack, Salesforce and Xero.

Zapier can connect hundreds of applications, thus allowing them to communicate with one another. It essentially fits “on top” of other solutions.

What makes on-top SaaS so unique is that it can be classified as both vertical and horizontal, too.

In the pioneering SaaS industry, there isn’t a lot of room for solutions that are 100% original anymore. So your best bet is to focus on solutions that complement what is already existing.

That’s a sure way to continue to thrive in this competitive, vibrant industry.

The Role of Artificial Intelligence

Machine learning and artificial intelligence are two trends that will no doubt cause SaaS marketing to turn a corner in the years ahead.

We’re in the middle of an unprecedented marketing revolution. Automated and intelligent technology are infiltrating nearly all aspects of modern life.

An obvious example of this on the SaaS front is Amazon Web Services, or AWS.

With AWS, Amazon’s goal is to reduce the costs and thus remove the barriers to artificial intelligence and machine learning. In this way, businesses both big and small can capitalize on these advanced solutions.

Here’s why SaaS, machine learning, and artificial intelligence work so well together.

The fundamental ingredient of SaaS is data. Both machine learning and artificial intelligence enable automated ways of operating via the processing of these data on a large scale.

Here are some potential applications of machine learning and artificial intelligence for advanced SaaS marketing:

Predictive analytics

Pricing packages that are dynamic

Solutions that work without the need for manual input

Hands-off A/B testing

Drop-off alerts plus triggers, aimed at reducing churn (where subscribers or customers quit doing business with your company)

Assistants and chatbots, which eliminate the need for a lengthy sign-up form

Hyper-personalization (both offsite and onsite)

Without a doubt, these technologies, which are all-encompassing, will fuel SaaS marketing’s future.

The Marketing of Product Features

The whole point of SaaS marketing is to, of course, sell a product effectively. However, a new trend is to sell products indirectly rather than directly.

So, what exactly does this involve? It involves creating stand-alone or surrounding features.

Earlier, we talked about horizontal SaaS. In many situations, horizontal SaaS products become extremely large.

This happens because research and development teams coupled with product teams constantly add more features, widgets, layers, and tools.

Understandably, this may make you as a marketer feel more overwhelmed than ever before.

But it shouldn’t.

The truth is, the more features you’re given, it’s like having a lot more marketing content at your fingertips.

It actually makes your job easier, as additional features help you to more effectively engage and inform your target audience.

Feature marketing is akin to side product marketing. This form of marketing is where companies produce parallel products that offer added value to the audience but are actually separate from their main products.

At a company that executes feature marketing well, the launch of a feature can feel like the launch of a brand-new product.

In addition, you can blow the competition out of the water by creating nurturing, robust side funnels.

For instance, a customer could sign up for your feature offering from your feature landing page and therefore start to receive emails about the feature. However, the customer would eventually be introduced to your company’s main product, despite the fact that his or her entry point to the company was the feature release.

Another approach you could take is to have many landing pages that contain a number of videos, explanations, animations, GIFs and even micro-interactions.

These features have a couple of common goals: to nurture current users, and to engage new visitors and ultimately convert them to customers.

Detailed Customer Profiling

In SaaS marketing today, the ultimate aim is to achieve one-on-one communication with your audience.

In other words, you don’t have time for second guessing. There’s no time for plowing ahead with an unsystematic ad campaign that focuses on hard selling.

Instead, you need to carefully craft messages that are relevant to each individual potential customer.

An important step in this process is to develop what are called ideal customer profiles. Your sales and marketing strategies need to align with these profiles.

Of course, to create accurate profiles, you need to collect customer and visitor data.

The more data-driven your one-on-one SaaS marketing communication is, the more you’ll reduce churn and increase your average contract value, upsells and cross-sells.

You’ll also experience quicker time-to-conversion after freemium or free trial usage.

We mentioned Amazon earlier when discussing the company’s AWS, but Amazon is worth another mention here simply because the company has mastered the science of customer profiling.

Amazon’s unparalleled philosophy is to know its customers as it would close friends, and it does it like no other company can in the current age of hyper-personalization.

With the right data and technology, you can follow in Amazon’s footsteps by marketing your SaaS solution to your target customers in the most personal way possible.

An Emphasis on Targeted Conversation

Another hallmark of SaaS marketing in the future? Targeted customer conversation.

Targeted conversation will make your SaaS brand look trendy, but it’ll also help you to generate leads and onboard customers faster and more accurately around the clock.

Here, we’re not talking about your traditional lead forms or those pop-ups that annoy individual visitors. We’re talking about implementing interactive chatbots and live chats that predict and analyze visitors’ behavior.

These tools engage with customers at the right moments and provide relevant content in the same way that a human customer service representative would.

The “human” conversation that they facilitate is part of what makes them so popular.

The other reason for their popularity is that they meet customers’ growing desire for immediacy; they quickly satisfy needs, qualify leads and drive conversions.

And the best part? They are much more efficient than human beings are, with the proper training and setup.

This is critical considering that you ideally want to respond to leads in no more than five minutes. After this, you’ll drastically decrease your chances of qualifying them.

In addition, it’s not enough to simply have a chatbot ready to take customer inquiries when they come. You need one that will be proactive instead of reactive — something you can trigger them to do.

These conversational commerce tools will only become more advanced as artificial intelligence becomes even more sophisticated.

The Demand for Thought Leadership

If you’re an expert in your industry, you will quickly soar to the front in the race for leads.

For this reason, generating educational, innovative content will remain foundational to inbound SaaS marketing down the road.

The more you produce content that is thought leading, the more credible you’ll appear, and therefore, the more you’ll be recognized for your SaaS offerings.

If you want to take things a step further, don’t just paint yourself as an expert who has always had it all together.

Instead, be vulnerable and transparent to your audience by sharing with them your experiences in your SaaS journey — both the positive and the negative ones.

If you focus on being extraordinarily visible, your audience will immediately view you as a fellow human being rather than a faceless corporation.

And that’s paramount because humans purchase from other “humans,” not companies.

A Fresh Focus on Customer Success

In the SaaS space, stellar customer service will continue to drive the strategies and approaches of leading companies.

Being focused on the customer is an extremely attractive trait to customers. So the more customer friendly you are, the more likely you’ll see your revenue increase.

That’s because when you make customers feel important, they’ll want to buy from you and then tell others about you, thus bringing more business your way.

The need to ramp up your customer service will only grow as competition in the SaaS industry becomes fiercer.

When we talk about customer service, we’re talking about more than simply having a strong support team in place. We’re referring to baking a customer-centric approach into your organization’s overall culture and making sure that it touches all aspects of customers’ journeys with you.

Remember that customers are continuously bombarded with options. Therefore, if you don’t provide them with the SaaS value they expect, they’ll simply go to someone who can.

Here’s what you can do in practical terms: Gather immediate feedback about the value that your customers are getting from your product.

If you notice a major increase or drop in customer satisfaction, try to find out as soon as possible what happened.

This will allow you to discover issues — perhaps some that your customers might not even be aware of yet — and address them in a timely manner.

It’ll also allow you to respond to your good outcomes so that you maximize your potential.

So, focus on what your customer finds valuable (having his or her need met). Don’t just focus on what you find valuable (making a profit).

The more you do this, the more your customer will take care of the latter.

How We Can Help with SaaS Marketing

Want to thrive in the ultra-competitive and fast-moving SaaS industry? Your offering must solve actual problems and do it far better than the competition.

However, you also need to market it effectively, which is where we come in.

As a leading agency that focuses search marketing, we are dedicated to helping our clients to make their businesses more visible on search engines.

Our services include the following:

Local marketing

Online marketing

Search engine optimization in Seattle

Consulting

Website design

With a proven track record of success, we are ready to use our expertise and effective strategies to your benefit.

We’ll provide you with personalized solutions aimed at growing your reach and your profitability.

Get in touch with us to find out more about the future of SaaS marketing and how it affects you. We can help you to take your marketing efforts and thus your business to the next level.

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