#what is dmarc
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So, the US definitely isn’t the only one. For example, the Czech state police and the justice system also has invalid dmarc records.
This seems to be a wide spread issue with most systems, entities, or governments, that never felt the need to contract a pentester to test their systems. The fact that google, Microsoft, and most domain providers never say anything about the invalid DMARC records also doesn’t help the problem.
I am sorry, but what the fuck? CIA's DMARC record is set to none. For those who do not know, DMARC is a thing that prevents people from sending emails from your email address. This basically means that anyone could (although illegally, and logs would be kept on CIA's servers) send emails from, for example, [email protected]. Are they trying to trap & catch criminals? Or did they just... forget to set it back to reject spoofed emails?
#cybersecurity#dmarc#email#what could go wrong#czech#czech republic#czechia#email security#goverment#police
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You can create the best email in the world, but it won’t matter if it doesn’t make it to your subscriber. And that’s why it’s vitally important you work with an email service provider (like FeedBlitz!) who places the highest possible focus and dedication on their deliverability practices. But what does deliverability mean? And how and when does it actually happen? And is there anything you can do to help? The answers to those questions and many more are what you will find in this post. There’s a lot of ground to cover when it comes to email deliverability, so without further delay, let’s jump right in. In this post, you’ll learn: What is email deliverability? Deliverability is a fairly common buzzword in the world of email marketing. However, unless you’re in the business of establishing and safeguarding it — or have had your email efforts impacted because of the lack of it — there isn’t a lot of clarity around the term and how companies achieve, monitor, and protect a high deliverability status. In the simplest of terms, deliverability is the processes and protections that allow your emails to reach your subscribers. It sounds pretty simple, but everything that takes place to get your emails from creation to open is much more complex. Knowing the ins and outs of email deliverability will help you make wiser decisions regarding your email marketing efforts. And it’ll also offer vitally important clarity when deciding which email service provider (ESP) to work with. Because again, you can design the prettiest emails possible, filled with the best content of your life, but it all means nothing if you’re with an ESP who cuts corners and your emails don’t actually get delivered. Key terms related to email deliverability. Anytime you’re working with a complex topic, starting with a foundation of key terms is best. The following terms will be helpful to know as you dig deeper into this blog post: Deliverability – getting your emails to a subscriber.Inboxing – getting your emails to a subscriber’s inbox (including Gmail’s promotions tab) as opposed to the spam folder.Reputation – receiving internet service providers (ISPs) review, judge, and estimate the safety of emails being sent by a particular email address — based on their own top-secret set of rules and guidelines — which ultimately determines whether your email will be allowed or denied.Authentication – a process to further validate the sender of your emails established through SPF, DKIM and DMARC, which use DNS to ensure permission has been granted. What happens when you send an email? Deliverability checks are not something that takes place one time, in one specific step of the email sending process. It can — and does — happen at multiple stages of the process every time one of your emails begins to send. To help give you a better idea of how and when this can happen, we’ll start with all the things that happen when you send an email, i.e., the path your email takes from the moment it begins sending to its arrival at your subscriber’s door. There are many more steps than you may realize, and that’s because most of the process takes place behind the scenes. The full process is a bit more nuanced and detailed than what’s outlined here, but the six steps highlighted below will give you a solid frame of reference for the process. While most ESPs follow similar, if not the same steps, below is a FeedBlitz-specific version to help show additional checks performed throughout the way: Step 1 – You create an email. And when working in FeedBlitz, before you’re even able to send or schedule the mailing, the content is checked against our in-house protocols. For example, you won’t even be allowed to send an email that may potentially be rejected by ISPs. Step 2 – The email begins sending. A unique email copy is created for each subscriber and sent to one of our outbound SMTP servers. (SMTP = the internet’s email protocol) Step 3 – Our SMTP servers send the email to the ISP. FeedBlitz’s SMTP servers then send your mailing to the receiving ISP’s servers. Step 4 – ISP reputation check. The receiving ISP’s inbound email server runs a series of reputation checks (on the sender) and content scans (on the email). Step 5 – Receive, reject or quarantine. The ISP will then either allow your email through, immediately reject it, or quarantine the email by sending it to a subscriber’s spam folder. Step 6 – Email received! (or bounced/rejected) FeedBlitz gets feedback on whether your email was received or recorded as a bounce/undeliverable.At any step of the process, deliverability and reputation checks can kick in and prevent your email from arriving. Luckily, the strict standards and practices many ESPs (like FeedBlitz!) have in place work to catch anything before the email even reaches outbound servers. They will also diligently monitor all feedback loops from ISPs and swiftly suspend any list whose feedback is not up to par. Actions you can take to boost your deliverability and sender reputation. Good email deliverability isn’t only in the hands of your ESP. You as a client can have a significant impact on your reputation with your subscribers, which can and will boost your individual deliverability success. Below are five action items you can do to help boost your own deliverability and sender reputation even further. Set up authentication for your sending domain.Authentication is an added layer of verification to let ISPs know you are the true, valid sender of the email and that you’ve okayed FeedBlitz to do that for you. It involves SPF, DKIM, and DMARC. However, DMARC is typically used by high-level enterprise clients.FeedBlitz servers send your campaigns on behalf of the sending email you supply. (Note: This is why you may notice your email reads via [email protected] in email apps like Gmail or Outlook.) Authentication provides additional validation by saying, “Yes! This email is from me, and I authorize FeedBlitz to send it on my behalf! But please show me as the true sender.”This reinforces the level of trust an ISP forms with you and your emails. Hello, reputation booster.Are you a FeedBlitz client and not sure where you stand on your authentication? Click here to log in and run a quick scan.And if you’re ready to put authentication into action for your FeedBlitz-support campaigns, these steps walk you through how to set things up for your account: Protect Your Brand with SPF and DKIM and What Is and How to Create a DMARC Profile.Keep an eye on engagement data for your campaigns.How your email is received by subscribers is a strong indicator of the reputation you have with your audience. Are they opening? Clicking? Complaining? Unsubscribing? These data points are very important to FeedBlitz, fellow ESPs, and to individual ISPs who decide whether to prioritize (or deprioritize!) your emails.Healthy engagement is the strongest indicator of a healthy mailing list. And everyone likes healthy when it comes to deliverability.In FeedBlitz, you can track engagement data for each campaign from the list dashboard, dive deeper into in on the individual mailing dashboards, or pull a full engagement report to see engagement data over a chosen period of time.Note: Not sure what a good open rate is? Check out this episode of Win the Inbox to learn more.Review your content strategy and email best practices.This may seem a bit broad, but it relates back to something in section 4 of this post: Your audience ultimately determines what is or is not spam.Along with your quality content, you want to deliver a smooth, seamless experience for your subscribers. This means taking into consideration details such as:– Are you mailing regularly? A consistent cadence sets your subscribers’ expectations and can heighten open rates.– Is your branding all connected? From your website to your email template, the colors, the images, etc.? This helps with brand recognition, emphasizing you are someone the subscriber knows, likes, and trusts. (Again, better engagement is the result!)– Are you sending the content your audience signed up to receive? This can be a big determining factor in the frequency of how often a subscriber opens your emails. Deliver on what you promised when they signed up!– Is your template accessible for different audiences? This is where font size, color contrast, alt text for images come into play. The easier your email is to read and engage with, the wider your audience can become.That’s a small selection of things to consider, but it’s a great start to creating a smooth experience for your subscribers.Subscribe to your own list.Somewhat related to actionable #3 above, subscribing to your own mailing list not only ensures the end-to-end subscriber experience is up to your standards but also lets you know immediately if your emails are potentially being routed to somewhere other than the inbox.This also falls into best practices as you’re able to view test emails across different platforms and devices before hitting send.Again, the idea is to make sure your subscribers are having a seamless experience with every campaign you send, so it’s always best to check on different devices and email agents when possible.Remove people who are no longer opening or clicking your emails.While FeedBlitz handles unsubscribes and bounces for you automatically, if there“s one thing the team recommends the most to clients across the board, it’s removing inactive subscribers. This keeps your list — and engagement data — healthy.If a subscriber hasn’t opened or clicked one of your mailings in 60+ days, chances are they’ve lost interest. So instead of keeping them on your list with the mindset of “a bigger list is a better list!” set them free and move forward.In FeedBlitz, there are two ways you can go about this: one would be to send a re-engagement campaign and check if these inactive subscribers are still interested in sticking around, and the other would be to identify and remove them in one fell swoop. The choice is yours. Just remember, the name of the game is healthy, engaged mailing lists! Some of these action items you can work on and complete right away, and others you may choose to take a week or month to focus on. Either way, the suggestions outlined above will not only have a positive impact on your deliverability but also on the relationships you have with your subscribers. How FeedBlitz safeguards and boosts deliverability. In this section, you will learn some of the secrets, standards and practices FeedBlitz has in place to protect and boost email deliverability. These practices not only keep our clients’ emails going but allow us to consistently maintain our industry-leading deliverability rate of 99.8%. When an ESP works hard to safeguard their reputation, they’re also working hard to safeguard yours. It’s important to take deliverability practices into consideration if you’re comparing ESPs to see which is a good fit for you. While an ESP may not go into great detail on their in-house practices, you’re welcome to use the six items outlined below as a guideline for questions to ask. Without going into too much detail — we do have to protect some industry secrets, and we’re highly aware that bad actors read this to learn how to try and skirt the rules — below are six deliverability-related items you may find interesting. (Or, at the very least, you may find them insightful if you’ve ever had a list suspended or mailing halted!) We own all of our servers.That means when you’re sending with FeedBlitz, you’re not sharing a server with anyone who hasn’t been well-vetted or anyone who also isn’t being monitored 24/7/365. We have complete control over our infrastructure.Owning our own servers is hugely important. Some ESPs do not own their servers, and ultimately, they do not have full control over their reputation management. This leaves you vulnerable to your emails being potentially stopped if an unknown bad actor sends from the shared server your emails are sending from, the entire server, and everyone on it, is taken down.When this happens, the server’s IP can be added to a blocked list which is monitored by ISPs (who then reject your emails, not letting them through the door), as well as third-party lists many ISPs check as well — all because of emails you didn’t even send!One bad apple really can ruin the barrel in these situations…which is why FeedBlitz doesn’t cut corners when it comes to protecting deliverability. Feedback loops and changes with major ISPs (i.e., Gmail, Yahoo, Comcast, etc.) are constantly monitored.Meaning, we keep very close tabs on things such as how your audience interacts with your emails, any rejections or bounces which come through, oddly large groups of hard bounces, and velocity-based triggers. Resulting in your email having the best chance of getting through to your subscriber.As part of the monitoring process, if one of our servers is being throttled by an ISP, your campaigns will be quickly routed away from the machines in question so they can continue sending while further research is completed on the server and IP.If an ISP has cleared out a batch of old or undeliverable emails, we’ll confirm this is correct and not merely a glitch in the email ecosystem.Every email list and every subscriber is checked before they’re even allowed in the door.And that is not an understatement. It doesn’t matter if you have 10 subscribers or 10 million subscribers, each and everyone is checked against our own set of internal block lists, matched against 3rd party known purchased or rented lists, and will result in immediate suspension — and quite possibly being blocked from FeedBlitz all together — if an email address returns as a spam trap.We ruthlessly guard imports to protect the reputation of all FeedBlitz clients. If a list is suspended due to a blocked import or poor quality metrics (more on this below), it will remain suspended for at least 24 hours while the import file is being reviewed. After reviewing, the deliverability team will evaluate whether or not the import will be allowed to proceed and if the list will be reinstated.To put it plainly, we check receipts on each and every subscriber you try to bring into our home so our clients can rest easy knowing everyone is held to the same high level of quality control.Before you’re able to leave the editor, your emails go through the same content filters ISPs will run when deciding whether to allow or deny your email entry to the subscriber.Step four in the process listed above is where the destination ISP runs a series of checks to then decide what to do with your email.FeedBlitz created a series of content-based checks within the Visual Mailing Editor (VME) to mirror those an ISP will run.And while the industry has evolved quite a bit, and there is less emphasis on the presence of common spam/trigger words when it comes to deciding whether to allow your email through or not, it is still a factor to take into consideration.These content scans are also a safeguard against making sure your account has not been compromised.It’s frustrating, but bad emails can still come from good places, and that’s why multiple checks and balances are in place throughout the email creation and sending process to help ensure the success of your efforts.Important note: Because reputation extends to the links in your emails as well, this is why FeedBlitz doesn’t even allow an email that links out to a bad IP to be sent. We’re always looking out for you!How your subscribers engage with your mailings has a big effect.Just because a mailing passes our filters, ultimately, it’s up to your audience to decide whether or not it’s spam.Even if your email isn’t flagged as spam, ISPs (and FeedBlitz!) track all feedback from subscribers in how they interact with your mailings.This includes opens, clicks, and unsubscribes. It all has an impact on your deliverability. ISPs keep just as close tabs on this as we do. For example, when emails aren’t opened frequently, a subscriber’s ISP makes note of this and can demote or deprioritize them.FYI: If a mailing comes back with a lot of unsubscribes or complaints, it’s suspended in FeedBlitz for at least 24 hours while our team conducts a thorough review.This all works to keep your reputation and the reputation of all FeedBlitz clients in as good of standing as possible. And as you’ve probably picked up on by now, we don’t play around when it comes to sending reputations.New practices are regularly implemented.As the world of email evolves, so do we. Our team continually adjusts our in-house practices and protocols, as well as implementing new items. For example…– In April of 2022, we informed clients our deliverability team was increasing our email capacity by 40% by warming up a new batch of servers. Deliverability ✅– Large lists with a very low open rate (
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You can create the best email in the world, but it won’t matter if it doesn’t make it to your subscriber. And that’s why it’s vitally important you work with an email service provider (like FeedBlitz!) who places the highest possible focus and dedication on their deliverability practices. But what does deliverability mean? And how and when does it actually happen? And is there anything you can do to help? The answers to those questions and many more are what you will find in this post. There’s a lot of ground to cover when it comes to email deliverability, so without further delay, let’s jump right in. In this post, you’ll learn: What is email deliverability? Deliverability is a fairly common buzzword in the world of email marketing. However, unless you’re in the business of establishing and safeguarding it — or have had your email efforts impacted because of the lack of it — there isn’t a lot of clarity around the term and how companies achieve, monitor, and protect a high deliverability status. In the simplest of terms, deliverability is the processes and protections that allow your emails to reach your subscribers. It sounds pretty simple, but everything that takes place to get your emails from creation to open is much more complex. Knowing the ins and outs of email deliverability will help you make wiser decisions regarding your email marketing efforts. And it’ll also offer vitally important clarity when deciding which email service provider (ESP) to work with. Because again, you can design the prettiest emails possible, filled with the best content of your life, but it all means nothing if you’re with an ESP who cuts corners and your emails don’t actually get delivered. Key terms related to email deliverability. Anytime you’re working with a complex topic, starting with a foundation of key terms is best. The following terms will be helpful to know as you dig deeper into this blog post: Deliverability – getting your emails to a subscriber.Inboxing – getting your emails to a subscriber’s inbox (including Gmail’s promotions tab) as opposed to the spam folder.Reputation – receiving internet service providers (ISPs) review, judge, and estimate the safety of emails being sent by a particular email address — based on their own top-secret set of rules and guidelines — which ultimately determines whether your email will be allowed or denied.Authentication – a process to further validate the sender of your emails established through SPF, DKIM and DMARC, which use DNS to ensure permission has been granted. What happens when you send an email? Deliverability checks are not something that takes place one time, in one specific step of the email sending process. It can — and does — happen at multiple stages of the process every time one of your emails begins to send. To help give you a better idea of how and when this can happen, we’ll start with all the things that happen when you send an email, i.e., the path your email takes from the moment it begins sending to its arrival at your subscriber’s door. There are many more steps than you may realize, and that’s because most of the process takes place behind the scenes. The full process is a bit more nuanced and detailed than what’s outlined here, but the six steps highlighted below will give you a solid frame of reference for the process. While most ESPs follow similar, if not the same steps, below is a FeedBlitz-specific version to help show additional checks performed throughout the way: Step 1 – You create an email. And when working in FeedBlitz, before you’re even able to send or schedule the mailing, the content is checked against our in-house protocols. For example, you won’t even be allowed to send an email that may potentially be rejected by ISPs. Step 2 – The email begins sending. A unique email copy is created for each subscriber and sent to one of our outbound SMTP servers. (SMTP = the internet’s email protocol) Step 3 – Our SMTP servers send the email to the ISP. FeedBlitz’s SMTP servers then send your mailing to the receiving ISP’s servers. Step 4 – ISP reputation check. The receiving ISP’s inbound email server runs a series of reputation checks (on the sender) and content scans (on the email). Step 5 – Receive, reject or quarantine. The ISP will then either allow your email through, immediately reject it, or quarantine the email by sending it to a subscriber’s spam folder. Step 6 – Email received! (or bounced/rejected) FeedBlitz gets feedback on whether your email was received or recorded as a bounce/undeliverable.At any step of the process, deliverability and reputation checks can kick in and prevent your email from arriving. Luckily, the strict standards and practices many ESPs (like FeedBlitz!) have in place work to catch anything before the email even reaches outbound servers. They will also diligently monitor all feedback loops from ISPs and swiftly suspend any list whose feedback is not up to par. Actions you can take to boost your deliverability and sender reputation. Good email deliverability isn’t only in the hands of your ESP. You as a client can have a significant impact on your reputation with your subscribers, which can and will boost your individual deliverability success. Below are five action items you can do to help boost your own deliverability and sender reputation even further. Set up authentication for your sending domain.Authentication is an added layer of verification to let ISPs know you are the true, valid sender of the email and that you’ve okayed FeedBlitz to do that for you. It involves SPF, DKIM, and DMARC. However, DMARC is typically used by high-level enterprise clients.FeedBlitz servers send your campaigns on behalf of the sending email you supply. (Note: This is why you may notice your email reads via [email protected] in email apps like Gmail or Outlook.) Authentication provides additional validation by saying, “Yes! This email is from me, and I authorize FeedBlitz to send it on my behalf! But please show me as the true sender.”This reinforces the level of trust an ISP forms with you and your emails. Hello, reputation booster.Are you a FeedBlitz client and not sure where you stand on your authentication? Click here to log in and run a quick scan.And if you’re ready to put authentication into action for your FeedBlitz-support campaigns, these steps walk you through how to set things up for your account: Protect Your Brand with SPF and DKIM and What Is and How to Create a DMARC Profile.Keep an eye on engagement data for your campaigns.How your email is received by subscribers is a strong indicator of the reputation you have with your audience. Are they opening? Clicking? Complaining? Unsubscribing? These data points are very important to FeedBlitz, fellow ESPs, and to individual ISPs who decide whether to prioritize (or deprioritize!) your emails.Healthy engagement is the strongest indicator of a healthy mailing list. And everyone likes healthy when it comes to deliverability.In FeedBlitz, you can track engagement data for each campaign from the list dashboard, dive deeper into in on the individual mailing dashboards, or pull a full engagement report to see engagement data over a chosen period of time.Note: Not sure what a good open rate is? Check out this episode of Win the Inbox to learn more.Review your content strategy and email best practices.This may seem a bit broad, but it relates back to something in section 4 of this post: Your audience ultimately determines what is or is not spam.Along with your quality content, you want to deliver a smooth, seamless experience for your subscribers. This means taking into consideration details such as:– Are you mailing regularly? A consistent cadence sets your subscribers’ expectations and can heighten open rates.– Is your branding all connected? From your website to your email template, the colors, the images, etc.? This helps with brand recognition, emphasizing you are someone the subscriber knows, likes, and trusts. (Again, better engagement is the result!)– Are you sending the content your audience signed up to receive? This can be a big determining factor in the frequency of how often a subscriber opens your emails. Deliver on what you promised when they signed up!– Is your template accessible for different audiences? This is where font size, color contrast, alt text for images come into play. The easier your email is to read and engage with, the wider your audience can become.That’s a small selection of things to consider, but it’s a great start to creating a smooth experience for your subscribers.Subscribe to your own list.Somewhat related to actionable #3 above, subscribing to your own mailing list not only ensures the end-to-end subscriber experience is up to your standards but also lets you know immediately if your emails are potentially being routed to somewhere other than the inbox.This also falls into best practices as you’re able to view test emails across different platforms and devices before hitting send.Again, the idea is to make sure your subscribers are having a seamless experience with every campaign you send, so it’s always best to check on different devices and email agents when possible.Remove people who are no longer opening or clicking your emails.While FeedBlitz handles unsubscribes and bounces for you automatically, if there“s one thing the team recommends the most to clients across the board, it’s removing inactive subscribers. This keeps your list — and engagement data — healthy.If a subscriber hasn’t opened or clicked one of your mailings in 60+ days, chances are they’ve lost interest. So instead of keeping them on your list with the mindset of “a bigger list is a better list!” set them free and move forward.In FeedBlitz, there are two ways you can go about this: one would be to send a re-engagement campaign and check if these inactive subscribers are still interested in sticking around, and the other would be to identify and remove them in one fell swoop. The choice is yours. Just remember, the name of the game is healthy, engaged mailing lists! Some of these action items you can work on and complete right away, and others you may choose to take a week or month to focus on. Either way, the suggestions outlined above will not only have a positive impact on your deliverability but also on the relationships you have with your subscribers. How FeedBlitz safeguards and boosts deliverability. In this section, you will learn some of the secrets, standards and practices FeedBlitz has in place to protect and boost email deliverability. These practices not only keep our clients’ emails going but allow us to consistently maintain our industry-leading deliverability rate of 99.8%. When an ESP works hard to safeguard their reputation, they’re also working hard to safeguard yours. It’s important to take deliverability practices into consideration if you’re comparing ESPs to see which is a good fit for you. While an ESP may not go into great detail on their in-house practices, you’re welcome to use the six items outlined below as a guideline for questions to ask. Without going into too much detail — we do have to protect some industry secrets, and we’re highly aware that bad actors read this to learn how to try and skirt the rules — below are six deliverability-related items you may find interesting. (Or, at the very least, you may find them insightful if you’ve ever had a list suspended or mailing halted!) We own all of our servers.That means when you’re sending with FeedBlitz, you’re not sharing a server with anyone who hasn’t been well-vetted or anyone who also isn’t being monitored 24/7/365. We have complete control over our infrastructure.Owning our own servers is hugely important. Some ESPs do not own their servers, and ultimately, they do not have full control over their reputation management. This leaves you vulnerable to your emails being potentially stopped if an unknown bad actor sends from the shared server your emails are sending from, the entire server, and everyone on it, is taken down.When this happens, the server’s IP can be added to a blocked list which is monitored by ISPs (who then reject your emails, not letting them through the door), as well as third-party lists many ISPs check as well — all because of emails you didn’t even send!One bad apple really can ruin the barrel in these situations…which is why FeedBlitz doesn’t cut corners when it comes to protecting deliverability. Feedback loops and changes with major ISPs (i.e., Gmail, Yahoo, Comcast, etc.) are constantly monitored.Meaning, we keep very close tabs on things such as how your audience interacts with your emails, any rejections or bounces which come through, oddly large groups of hard bounces, and velocity-based triggers. Resulting in your email having the best chance of getting through to your subscriber.As part of the monitoring process, if one of our servers is being throttled by an ISP, your campaigns will be quickly routed away from the machines in question so they can continue sending while further research is completed on the server and IP.If an ISP has cleared out a batch of old or undeliverable emails, we’ll confirm this is correct and not merely a glitch in the email ecosystem.Every email list and every subscriber is checked before they’re even allowed in the door.And that is not an understatement. It doesn’t matter if you have 10 subscribers or 10 million subscribers, each and everyone is checked against our own set of internal block lists, matched against 3rd party known purchased or rented lists, and will result in immediate suspension — and quite possibly being blocked from FeedBlitz all together — if an email address returns as a spam trap.We ruthlessly guard imports to protect the reputation of all FeedBlitz clients. If a list is suspended due to a blocked import or poor quality metrics (more on this below), it will remain suspended for at least 24 hours while the import file is being reviewed. After reviewing, the deliverability team will evaluate whether or not the import will be allowed to proceed and if the list will be reinstated.To put it plainly, we check receipts on each and every subscriber you try to bring into our home so our clients can rest easy knowing everyone is held to the same high level of quality control.Before you’re able to leave the editor, your emails go through the same content filters ISPs will run when deciding whether to allow or deny your email entry to the subscriber.Step four in the process listed above is where the destination ISP runs a series of checks to then decide what to do with your email.FeedBlitz created a series of content-based checks within the Visual Mailing Editor (VME) to mirror those an ISP will run.And while the industry has evolved quite a bit, and there is less emphasis on the presence of common spam/trigger words when it comes to deciding whether to allow your email through or not, it is still a factor to take into consideration.These content scans are also a safeguard against making sure your account has not been compromised.It’s frustrating, but bad emails can still come from good places, and that’s why multiple checks and balances are in place throughout the email creation and sending process to help ensure the success of your efforts.Important note: Because reputation extends to the links in your emails as well, this is why FeedBlitz doesn’t even allow an email that links out to a bad IP to be sent. We’re always looking out for you!How your subscribers engage with your mailings has a big effect.Just because a mailing passes our filters, ultimately, it’s up to your audience to decide whether or not it’s spam.Even if your email isn’t flagged as spam, ISPs (and FeedBlitz!) track all feedback from subscribers in how they interact with your mailings.This includes opens, clicks, and unsubscribes. It all has an impact on your deliverability. ISPs keep just as close tabs on this as we do. For example, when emails aren’t opened frequently, a subscriber’s ISP makes note of this and can demote or deprioritize them.FYI: If a mailing comes back with a lot of unsubscribes or complaints, it’s suspended in FeedBlitz for at least 24 hours while our team conducts a thorough review.This all works to keep your reputation and the reputation of all FeedBlitz clients in as good of standing as possible. And as you’ve probably picked up on by now, we don’t play around when it comes to sending reputations.New practices are regularly implemented.As the world of email evolves, so do we. Our team continually adjusts our in-house practices and protocols, as well as implementing new items. For example…– In April of 2022, we informed clients our deliverability team was increasing our email capacity by 40% by warming up a new batch of servers. Deliverability ✅– Large lists with a very low open rate (
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You can create the best email in the world, but it won’t matter if it doesn’t make it to your subscriber. And that’s why it’s vitally important you work with an email service provider (like FeedBlitz!) who places the highest possible focus and dedication on their deliverability practices. But what does deliverability mean? And how and when does it actually happen? And is there anything you can do to help? The answers to those questions and many more are what you will find in this post. There’s a lot of ground to cover when it comes to email deliverability, so without further delay, let’s jump right in. In this post, you’ll learn: What is email deliverability? Deliverability is a fairly common buzzword in the world of email marketing. However, unless you’re in the business of establishing and safeguarding it — or have had your email efforts impacted because of the lack of it — there isn’t a lot of clarity around the term and how companies achieve, monitor, and protect a high deliverability status. In the simplest of terms, deliverability is the processes and protections that allow your emails to reach your subscribers. It sounds pretty simple, but everything that takes place to get your emails from creation to open is much more complex. Knowing the ins and outs of email deliverability will help you make wiser decisions regarding your email marketing efforts. And it’ll also offer vitally important clarity when deciding which email service provider (ESP) to work with. Because again, you can design the prettiest emails possible, filled with the best content of your life, but it all means nothing if you’re with an ESP who cuts corners and your emails don’t actually get delivered. Key terms related to email deliverability. Anytime you’re working with a complex topic, starting with a foundation of key terms is best. The following terms will be helpful to know as you dig deeper into this blog post: Deliverability – getting your emails to a subscriber.Inboxing – getting your emails to a subscriber’s inbox (including Gmail’s promotions tab) as opposed to the spam folder.Reputation – receiving internet service providers (ISPs) review, judge, and estimate the safety of emails being sent by a particular email address — based on their own top-secret set of rules and guidelines — which ultimately determines whether your email will be allowed or denied.Authentication – a process to further validate the sender of your emails established through SPF, DKIM and DMARC, which use DNS to ensure permission has been granted. What happens when you send an email? Deliverability checks are not something that takes place one time, in one specific step of the email sending process. It can — and does — happen at multiple stages of the process every time one of your emails begins to send. To help give you a better idea of how and when this can happen, we’ll start with all the things that happen when you send an email, i.e., the path your email takes from the moment it begins sending to its arrival at your subscriber’s door. There are many more steps than you may realize, and that’s because most of the process takes place behind the scenes. The full process is a bit more nuanced and detailed than what’s outlined here, but the six steps highlighted below will give you a solid frame of reference for the process. While most ESPs follow similar, if not the same steps, below is a FeedBlitz-specific version to help show additional checks performed throughout the way: Step 1 – You create an email. And when working in FeedBlitz, before you’re even able to send or schedule the mailing, the content is checked against our in-house protocols. For example, you won’t even be allowed to send an email that may potentially be rejected by ISPs. Step 2 – The email begins sending. A unique email copy is created for each subscriber and sent to one of our outbound SMTP servers. (SMTP = the internet’s email protocol) Step 3 – Our SMTP servers send the email to the ISP. FeedBlitz’s SMTP servers then send your mailing to the receiving ISP’s servers. Step 4 – ISP reputation check. The receiving ISP’s inbound email server runs a series of reputation checks (on the sender) and content scans (on the email). Step 5 – Receive, reject or quarantine. The ISP will then either allow your email through, immediately reject it, or quarantine the email by sending it to a subscriber’s spam folder. Step 6 – Email received! (or bounced/rejected) FeedBlitz gets feedback on whether your email was received or recorded as a bounce/undeliverable.At any step of the process, deliverability and reputation checks can kick in and prevent your email from arriving. Luckily, the strict standards and practices many ESPs (like FeedBlitz!) have in place work to catch anything before the email even reaches outbound servers. They will also diligently monitor all feedback loops from ISPs and swiftly suspend any list whose feedback is not up to par. Actions you can take to boost your deliverability and sender reputation. Good email deliverability isn’t only in the hands of your ESP. You as a client can have a significant impact on your reputation with your subscribers, which can and will boost your individual deliverability success. Below are five action items you can do to help boost your own deliverability and sender reputation even further. Set up authentication for your sending domain.Authentication is an added layer of verification to let ISPs know you are the true, valid sender of the email and that you’ve okayed FeedBlitz to do that for you. It involves SPF, DKIM, and DMARC. However, DMARC is typically used by high-level enterprise clients.FeedBlitz servers send your campaigns on behalf of the sending email you supply. (Note: This is why you may notice your email reads via [email protected] in email apps like Gmail or Outlook.) Authentication provides additional validation by saying, “Yes! This email is from me, and I authorize FeedBlitz to send it on my behalf! But please show me as the true sender.”This reinforces the level of trust an ISP forms with you and your emails. Hello, reputation booster.Are you a FeedBlitz client and not sure where you stand on your authentication? Click here to log in and run a quick scan.And if you’re ready to put authentication into action for your FeedBlitz-support campaigns, these steps walk you through how to set things up for your account: Protect Your Brand with SPF and DKIM and What Is and How to Create a DMARC Profile.Keep an eye on engagement data for your campaigns.How your email is received by subscribers is a strong indicator of the reputation you have with your audience. Are they opening? Clicking? Complaining? Unsubscribing? These data points are very important to FeedBlitz, fellow ESPs, and to individual ISPs who decide whether to prioritize (or deprioritize!) your emails.Healthy engagement is the strongest indicator of a healthy mailing list. And everyone likes healthy when it comes to deliverability.In FeedBlitz, you can track engagement data for each campaign from the list dashboard, dive deeper into in on the individual mailing dashboards, or pull a full engagement report to see engagement data over a chosen period of time.Note: Not sure what a good open rate is? Check out this episode of Win the Inbox to learn more.Review your content strategy and email best practices.This may seem a bit broad, but it relates back to something in section 4 of this post: Your audience ultimately determines what is or is not spam.Along with your quality content, you want to deliver a smooth, seamless experience for your subscribers. This means taking into consideration details such as:– Are you mailing regularly? A consistent cadence sets your subscribers’ expectations and can heighten open rates.– Is your branding all connected? From your website to your email template, the colors, the images, etc.? This helps with brand recognition, emphasizing you are someone the subscriber knows, likes, and trusts. (Again, better engagement is the result!)– Are you sending the content your audience signed up to receive? This can be a big determining factor in the frequency of how often a subscriber opens your emails. Deliver on what you promised when they signed up!– Is your template accessible for different audiences? This is where font size, color contrast, alt text for images come into play. The easier your email is to read and engage with, the wider your audience can become.That’s a small selection of things to consider, but it’s a great start to creating a smooth experience for your subscribers.Subscribe to your own list.Somewhat related to actionable #3 above, subscribing to your own mailing list not only ensures the end-to-end subscriber experience is up to your standards but also lets you know immediately if your emails are potentially being routed to somewhere other than the inbox.This also falls into best practices as you’re able to view test emails across different platforms and devices before hitting send.Again, the idea is to make sure your subscribers are having a seamless experience with every campaign you send, so it’s always best to check on different devices and email agents when possible.Remove people who are no longer opening or clicking your emails.While FeedBlitz handles unsubscribes and bounces for you automatically, if there“s one thing the team recommends the most to clients across the board, it’s removing inactive subscribers. This keeps your list — and engagement data — healthy.If a subscriber hasn’t opened or clicked one of your mailings in 60+ days, chances are they’ve lost interest. So instead of keeping them on your list with the mindset of “a bigger list is a better list!” set them free and move forward.In FeedBlitz, there are two ways you can go about this: one would be to send a re-engagement campaign and check if these inactive subscribers are still interested in sticking around, and the other would be to identify and remove them in one fell swoop. The choice is yours. Just remember, the name of the game is healthy, engaged mailing lists! Some of these action items you can work on and complete right away, and others you may choose to take a week or month to focus on. Either way, the suggestions outlined above will not only have a positive impact on your deliverability but also on the relationships you have with your subscribers. How FeedBlitz safeguards and boosts deliverability. In this section, you will learn some of the secrets, standards and practices FeedBlitz has in place to protect and boost email deliverability. These practices not only keep our clients’ emails going but allow us to consistently maintain our industry-leading deliverability rate of 99.8%. When an ESP works hard to safeguard their reputation, they’re also working hard to safeguard yours. It’s important to take deliverability practices into consideration if you’re comparing ESPs to see which is a good fit for you. While an ESP may not go into great detail on their in-house practices, you’re welcome to use the six items outlined below as a guideline for questions to ask. Without going into too much detail — we do have to protect some industry secrets, and we’re highly aware that bad actors read this to learn how to try and skirt the rules — below are six deliverability-related items you may find interesting. (Or, at the very least, you may find them insightful if you’ve ever had a list suspended or mailing halted!) We own all of our servers.That means when you’re sending with FeedBlitz, you’re not sharing a server with anyone who hasn’t been well-vetted or anyone who also isn’t being monitored 24/7/365. We have complete control over our infrastructure.Owning our own servers is hugely important. Some ESPs do not own their servers, and ultimately, they do not have full control over their reputation management. This leaves you vulnerable to your emails being potentially stopped if an unknown bad actor sends from the shared server your emails are sending from, the entire server, and everyone on it, is taken down.When this happens, the server’s IP can be added to a blocked list which is monitored by ISPs (who then reject your emails, not letting them through the door), as well as third-party lists many ISPs check as well — all because of emails you didn’t even send!One bad apple really can ruin the barrel in these situations…which is why FeedBlitz doesn’t cut corners when it comes to protecting deliverability. Feedback loops and changes with major ISPs (i.e., Gmail, Yahoo, Comcast, etc.) are constantly monitored.Meaning, we keep very close tabs on things such as how your audience interacts with your emails, any rejections or bounces which come through, oddly large groups of hard bounces, and velocity-based triggers. Resulting in your email having the best chance of getting through to your subscriber.As part of the monitoring process, if one of our servers is being throttled by an ISP, your campaigns will be quickly routed away from the machines in question so they can continue sending while further research is completed on the server and IP.If an ISP has cleared out a batch of old or undeliverable emails, we’ll confirm this is correct and not merely a glitch in the email ecosystem.Every email list and every subscriber is checked before they’re even allowed in the door.And that is not an understatement. It doesn’t matter if you have 10 subscribers or 10 million subscribers, each and everyone is checked against our own set of internal block lists, matched against 3rd party known purchased or rented lists, and will result in immediate suspension — and quite possibly being blocked from FeedBlitz all together — if an email address returns as a spam trap.We ruthlessly guard imports to protect the reputation of all FeedBlitz clients. If a list is suspended due to a blocked import or poor quality metrics (more on this below), it will remain suspended for at least 24 hours while the import file is being reviewed. After reviewing, the deliverability team will evaluate whether or not the import will be allowed to proceed and if the list will be reinstated.To put it plainly, we check receipts on each and every subscriber you try to bring into our home so our clients can rest easy knowing everyone is held to the same high level of quality control.Before you’re able to leave the editor, your emails go through the same content filters ISPs will run when deciding whether to allow or deny your email entry to the subscriber.Step four in the process listed above is where the destination ISP runs a series of checks to then decide what to do with your email.FeedBlitz created a series of content-based checks within the Visual Mailing Editor (VME) to mirror those an ISP will run.And while the industry has evolved quite a bit, and there is less emphasis on the presence of common spam/trigger words when it comes to deciding whether to allow your email through or not, it is still a factor to take into consideration.These content scans are also a safeguard against making sure your account has not been compromised.It’s frustrating, but bad emails can still come from good places, and that’s why multiple checks and balances are in place throughout the email creation and sending process to help ensure the success of your efforts.Important note: Because reputation extends to the links in your emails as well, this is why FeedBlitz doesn’t even allow an email that links out to a bad IP to be sent. We’re always looking out for you!How your subscribers engage with your mailings has a big effect.Just because a mailing passes our filters, ultimately, it’s up to your audience to decide whether or not it’s spam.Even if your email isn’t flagged as spam, ISPs (and FeedBlitz!) track all feedback from subscribers in how they interact with your mailings.This includes opens, clicks, and unsubscribes. It all has an impact on your deliverability. ISPs keep just as close tabs on this as we do. For example, when emails aren’t opened frequently, a subscriber’s ISP makes note of this and can demote or deprioritize them.FYI: If a mailing comes back with a lot of unsubscribes or complaints, it’s suspended in FeedBlitz for at least 24 hours while our team conducts a thorough review.This all works to keep your reputation and the reputation of all FeedBlitz clients in as good of standing as possible. And as you’ve probably picked up on by now, we don’t play around when it comes to sending reputations.New practices are regularly implemented.As the world of email evolves, so do we. Our team continually adjusts our in-house practices and protocols, as well as implementing new items. For example…– In April of 2022, we informed clients our deliverability team was increasing our email capacity by 40% by warming up a new batch of servers. Deliverability ✅– Large lists with a very low open rate (
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You can create the best email in the world, but it won’t matter if it doesn’t make it to your subscriber. And that’s why it’s vitally important you work with an email service provider (like FeedBlitz!) who places the highest possible focus and dedication on their deliverability practices. But what does deliverability mean? And how and when does it actually happen? And is there anything you can do to help? The answers to those questions and many more are what you will find in this post. There’s a lot of ground to cover when it comes to email deliverability, so without further delay, let’s jump right in. In this post, you’ll learn: What is email deliverability? Deliverability is a fairly common buzzword in the world of email marketing. However, unless you’re in the business of establishing and safeguarding it — or have had your email efforts impacted because of the lack of it — there isn’t a lot of clarity around the term and how companies achieve, monitor, and protect a high deliverability status. In the simplest of terms, deliverability is the processes and protections that allow your emails to reach your subscribers. It sounds pretty simple, but everything that takes place to get your emails from creation to open is much more complex. Knowing the ins and outs of email deliverability will help you make wiser decisions regarding your email marketing efforts. And it’ll also offer vitally important clarity when deciding which email service provider (ESP) to work with. Because again, you can design the prettiest emails possible, filled with the best content of your life, but it all means nothing if you’re with an ESP who cuts corners and your emails don’t actually get delivered. Key terms related to email deliverability. Anytime you’re working with a complex topic, starting with a foundation of key terms is best. The following terms will be helpful to know as you dig deeper into this blog post: Deliverability – getting your emails to a subscriber.Inboxing – getting your emails to a subscriber’s inbox (including Gmail’s promotions tab) as opposed to the spam folder.Reputation – receiving internet service providers (ISPs) review, judge, and estimate the safety of emails being sent by a particular email address — based on their own top-secret set of rules and guidelines — which ultimately determines whether your email will be allowed or denied.Authentication – a process to further validate the sender of your emails established through SPF, DKIM and DMARC, which use DNS to ensure permission has been granted. What happens when you send an email? Deliverability checks are not something that takes place one time, in one specific step of the email sending process. It can — and does — happen at multiple stages of the process every time one of your emails begins to send. To help give you a better idea of how and when this can happen, we’ll start with all the things that happen when you send an email, i.e., the path your email takes from the moment it begins sending to its arrival at your subscriber’s door. There are many more steps than you may realize, and that’s because most of the process takes place behind the scenes. The full process is a bit more nuanced and detailed than what’s outlined here, but the six steps highlighted below will give you a solid frame of reference for the process. While most ESPs follow similar, if not the same steps, below is a FeedBlitz-specific version to help show additional checks performed throughout the way: Step 1 – You create an email. And when working in FeedBlitz, before you’re even able to send or schedule the mailing, the content is checked against our in-house protocols. For example, you won’t even be allowed to send an email that may potentially be rejected by ISPs. Step 2 – The email begins sending. A unique email copy is created for each subscriber and sent to one of our outbound SMTP servers. (SMTP = the internet’s email protocol) Step 3 – Our SMTP servers send the email to the ISP. FeedBlitz’s SMTP servers then send your mailing to the receiving ISP’s servers. Step 4 – ISP reputation check. The receiving ISP’s inbound email server runs a series of reputation checks (on the sender) and content scans (on the email). Step 5 – Receive, reject or quarantine. The ISP will then either allow your email through, immediately reject it, or quarantine the email by sending it to a subscriber’s spam folder. Step 6 – Email received! (or bounced/rejected) FeedBlitz gets feedback on whether your email was received or recorded as a bounce/undeliverable.At any step of the process, deliverability and reputation checks can kick in and prevent your email from arriving. Luckily, the strict standards and practices many ESPs (like FeedBlitz!) have in place work to catch anything before the email even reaches outbound servers. They will also diligently monitor all feedback loops from ISPs and swiftly suspend any list whose feedback is not up to par. Actions you can take to boost your deliverability and sender reputation. Good email deliverability isn’t only in the hands of your ESP. You as a client can have a significant impact on your reputation with your subscribers, which can and will boost your individual deliverability success. Below are five action items you can do to help boost your own deliverability and sender reputation even further. Set up authentication for your sending domain.Authentication is an added layer of verification to let ISPs know you are the true, valid sender of the email and that you’ve okayed FeedBlitz to do that for you. It involves SPF, DKIM, and DMARC. However, DMARC is typically used by high-level enterprise clients.FeedBlitz servers send your campaigns on behalf of the sending email you supply. (Note: This is why you may notice your email reads via [email protected] in email apps like Gmail or Outlook.) Authentication provides additional validation by saying, “Yes! This email is from me, and I authorize FeedBlitz to send it on my behalf! But please show me as the true sender.”This reinforces the level of trust an ISP forms with you and your emails. Hello, reputation booster.Are you a FeedBlitz client and not sure where you stand on your authentication? Click here to log in and run a quick scan.And if you’re ready to put authentication into action for your FeedBlitz-support campaigns, these steps walk you through how to set things up for your account: Protect Your Brand with SPF and DKIM and What Is and How to Create a DMARC Profile.Keep an eye on engagement data for your campaigns.How your email is received by subscribers is a strong indicator of the reputation you have with your audience. Are they opening? Clicking? Complaining? Unsubscribing? These data points are very important to FeedBlitz, fellow ESPs, and to individual ISPs who decide whether to prioritize (or deprioritize!) your emails.Healthy engagement is the strongest indicator of a healthy mailing list. And everyone likes healthy when it comes to deliverability.In FeedBlitz, you can track engagement data for each campaign from the list dashboard, dive deeper into in on the individual mailing dashboards, or pull a full engagement report to see engagement data over a chosen period of time.Note: Not sure what a good open rate is? Check out this episode of Win the Inbox to learn more.Review your content strategy and email best practices.This may seem a bit broad, but it relates back to something in section 4 of this post: Your audience ultimately determines what is or is not spam.Along with your quality content, you want to deliver a smooth, seamless experience for your subscribers. This means taking into consideration details such as:– Are you mailing regularly? A consistent cadence sets your subscribers’ expectations and can heighten open rates.– Is your branding all connected? From your website to your email template, the colors, the images, etc.? This helps with brand recognition, emphasizing you are someone the subscriber knows, likes, and trusts. (Again, better engagement is the result!)– Are you sending the content your audience signed up to receive? This can be a big determining factor in the frequency of how often a subscriber opens your emails. Deliver on what you promised when they signed up!– Is your template accessible for different audiences? This is where font size, color contrast, alt text for images come into play. The easier your email is to read and engage with, the wider your audience can become.That’s a small selection of things to consider, but it’s a great start to creating a smooth experience for your subscribers.Subscribe to your own list.Somewhat related to actionable #3 above, subscribing to your own mailing list not only ensures the end-to-end subscriber experience is up to your standards but also lets you know immediately if your emails are potentially being routed to somewhere other than the inbox.This also falls into best practices as you’re able to view test emails across different platforms and devices before hitting send.Again, the idea is to make sure your subscribers are having a seamless experience with every campaign you send, so it’s always best to check on different devices and email agents when possible.Remove people who are no longer opening or clicking your emails.While FeedBlitz handles unsubscribes and bounces for you automatically, if there“s one thing the team recommends the most to clients across the board, it’s removing inactive subscribers. This keeps your list — and engagement data — healthy.If a subscriber hasn’t opened or clicked one of your mailings in 60+ days, chances are they’ve lost interest. So instead of keeping them on your list with the mindset of “a bigger list is a better list!” set them free and move forward.In FeedBlitz, there are two ways you can go about this: one would be to send a re-engagement campaign and check if these inactive subscribers are still interested in sticking around, and the other would be to identify and remove them in one fell swoop. The choice is yours. Just remember, the name of the game is healthy, engaged mailing lists! Some of these action items you can work on and complete right away, and others you may choose to take a week or month to focus on. Either way, the suggestions outlined above will not only have a positive impact on your deliverability but also on the relationships you have with your subscribers. How FeedBlitz safeguards and boosts deliverability. In this section, you will learn some of the secrets, standards and practices FeedBlitz has in place to protect and boost email deliverability. These practices not only keep our clients’ emails going but allow us to consistently maintain our industry-leading deliverability rate of 99.8%. When an ESP works hard to safeguard their reputation, they’re also working hard to safeguard yours. It’s important to take deliverability practices into consideration if you’re comparing ESPs to see which is a good fit for you. While an ESP may not go into great detail on their in-house practices, you’re welcome to use the six items outlined below as a guideline for questions to ask. Without going into too much detail — we do have to protect some industry secrets, and we’re highly aware that bad actors read this to learn how to try and skirt the rules — below are six deliverability-related items you may find interesting. (Or, at the very least, you may find them insightful if you’ve ever had a list suspended or mailing halted!) We own all of our servers.That means when you’re sending with FeedBlitz, you’re not sharing a server with anyone who hasn’t been well-vetted or anyone who also isn’t being monitored 24/7/365. We have complete control over our infrastructure.Owning our own servers is hugely important. Some ESPs do not own their servers, and ultimately, they do not have full control over their reputation management. This leaves you vulnerable to your emails being potentially stopped if an unknown bad actor sends from the shared server your emails are sending from, the entire server, and everyone on it, is taken down.When this happens, the server’s IP can be added to a blocked list which is monitored by ISPs (who then reject your emails, not letting them through the door), as well as third-party lists many ISPs check as well — all because of emails you didn’t even send!One bad apple really can ruin the barrel in these situations…which is why FeedBlitz doesn’t cut corners when it comes to protecting deliverability. Feedback loops and changes with major ISPs (i.e., Gmail, Yahoo, Comcast, etc.) are constantly monitored.Meaning, we keep very close tabs on things such as how your audience interacts with your emails, any rejections or bounces which come through, oddly large groups of hard bounces, and velocity-based triggers. Resulting in your email having the best chance of getting through to your subscriber.As part of the monitoring process, if one of our servers is being throttled by an ISP, your campaigns will be quickly routed away from the machines in question so they can continue sending while further research is completed on the server and IP.If an ISP has cleared out a batch of old or undeliverable emails, we’ll confirm this is correct and not merely a glitch in the email ecosystem.Every email list and every subscriber is checked before they’re even allowed in the door.And that is not an understatement. It doesn’t matter if you have 10 subscribers or 10 million subscribers, each and everyone is checked against our own set of internal block lists, matched against 3rd party known purchased or rented lists, and will result in immediate suspension — and quite possibly being blocked from FeedBlitz all together — if an email address returns as a spam trap.We ruthlessly guard imports to protect the reputation of all FeedBlitz clients. If a list is suspended due to a blocked import or poor quality metrics (more on this below), it will remain suspended for at least 24 hours while the import file is being reviewed. After reviewing, the deliverability team will evaluate whether or not the import will be allowed to proceed and if the list will be reinstated.To put it plainly, we check receipts on each and every subscriber you try to bring into our home so our clients can rest easy knowing everyone is held to the same high level of quality control.Before you’re able to leave the editor, your emails go through the same content filters ISPs will run when deciding whether to allow or deny your email entry to the subscriber.Step four in the process listed above is where the destination ISP runs a series of checks to then decide what to do with your email.FeedBlitz created a series of content-based checks within the Visual Mailing Editor (VME) to mirror those an ISP will run.And while the industry has evolved quite a bit, and there is less emphasis on the presence of common spam/trigger words when it comes to deciding whether to allow your email through or not, it is still a factor to take into consideration.These content scans are also a safeguard against making sure your account has not been compromised.It’s frustrating, but bad emails can still come from good places, and that’s why multiple checks and balances are in place throughout the email creation and sending process to help ensure the success of your efforts.Important note: Because reputation extends to the links in your emails as well, this is why FeedBlitz doesn’t even allow an email that links out to a bad IP to be sent. We’re always looking out for you!How your subscribers engage with your mailings has a big effect.Just because a mailing passes our filters, ultimately, it’s up to your audience to decide whether or not it’s spam.Even if your email isn’t flagged as spam, ISPs (and FeedBlitz!) track all feedback from subscribers in how they interact with your mailings.This includes opens, clicks, and unsubscribes. It all has an impact on your deliverability. ISPs keep just as close tabs on this as we do. For example, when emails aren’t opened frequently, a subscriber’s ISP makes note of this and can demote or deprioritize them.FYI: If a mailing comes back with a lot of unsubscribes or complaints, it’s suspended in FeedBlitz for at least 24 hours while our team conducts a thorough review.This all works to keep your reputation and the reputation of all FeedBlitz clients in as good of standing as possible. And as you’ve probably picked up on by now, we don’t play around when it comes to sending reputations.New practices are regularly implemented.As the world of email evolves, so do we. Our team continually adjusts our in-house practices and protocols, as well as implementing new items. For example…– In April of 2022, we informed clients our deliverability team was increasing our email capacity by 40% by warming up a new batch of servers. Deliverability ✅– Large lists with a very low open rate (
0 notes
Photo
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You can create the best email in the world, but it won’t matter if it doesn’t make it to your subscriber. And that’s why it’s vitally important you work with an email service provider (like FeedBlitz!) who places the highest possible focus and dedication on their deliverability practices. But what does deliverability mean? And how and when does it actually happen? And is there anything you can do to help? The answers to those questions and many more are what you will find in this post. There’s a lot of ground to cover when it comes to email deliverability, so without further delay, let’s jump right in. In this post, you’ll learn: What is email deliverability? Deliverability is a fairly common buzzword in the world of email marketing. However, unless you’re in the business of establishing and safeguarding it — or have had your email efforts impacted because of the lack of it — there isn’t a lot of clarity around the term and how companies achieve, monitor, and protect a high deliverability status. In the simplest of terms, deliverability is the processes and protections that allow your emails to reach your subscribers. It sounds pretty simple, but everything that takes place to get your emails from creation to open is much more complex. Knowing the ins and outs of email deliverability will help you make wiser decisions regarding your email marketing efforts. And it’ll also offer vitally important clarity when deciding which email service provider (ESP) to work with. Because again, you can design the prettiest emails possible, filled with the best content of your life, but it all means nothing if you’re with an ESP who cuts corners and your emails don’t actually get delivered. Key terms related to email deliverability. Anytime you’re working with a complex topic, starting with a foundation of key terms is best. The following terms will be helpful to know as you dig deeper into this blog post: Deliverability – getting your emails to a subscriber.Inboxing – getting your emails to a subscriber’s inbox (including Gmail’s promotions tab) as opposed to the spam folder.Reputation – receiving internet service providers (ISPs) review, judge, and estimate the safety of emails being sent by a particular email address — based on their own top-secret set of rules and guidelines — which ultimately determines whether your email will be allowed or denied.Authentication – a process to further validate the sender of your emails established through SPF, DKIM and DMARC, which use DNS to ensure permission has been granted. What happens when you send an email? Deliverability checks are not something that takes place one time, in one specific step of the email sending process. It can — and does — happen at multiple stages of the process every time one of your emails begins to send. To help give you a better idea of how and when this can happen, we’ll start with all the things that happen when you send an email, i.e., the path your email takes from the moment it begins sending to its arrival at your subscriber’s door. There are many more steps than you may realize, and that’s because most of the process takes place behind the scenes. The full process is a bit more nuanced and detailed than what’s outlined here, but the six steps highlighted below will give you a solid frame of reference for the process. While most ESPs follow similar, if not the same steps, below is a FeedBlitz-specific version to help show additional checks performed throughout the way: Step 1 – You create an email. And when working in FeedBlitz, before you’re even able to send or schedule the mailing, the content is checked against our in-house protocols. For example, you won’t even be allowed to send an email that may potentially be rejected by ISPs. Step 2 – The email begins sending. A unique email copy is created for each subscriber and sent to one of our outbound SMTP servers. (SMTP = the internet’s email protocol) Step 3 – Our SMTP servers send the email to the ISP. FeedBlitz’s SMTP servers then send your mailing to the receiving ISP’s servers. Step 4 – ISP reputation check. The receiving ISP’s inbound email server runs a series of reputation checks (on the sender) and content scans (on the email). Step 5 – Receive, reject or quarantine. The ISP will then either allow your email through, immediately reject it, or quarantine the email by sending it to a subscriber’s spam folder. Step 6 – Email received! (or bounced/rejected) FeedBlitz gets feedback on whether your email was received or recorded as a bounce/undeliverable.At any step of the process, deliverability and reputation checks can kick in and prevent your email from arriving. Luckily, the strict standards and practices many ESPs (like FeedBlitz!) have in place work to catch anything before the email even reaches outbound servers. They will also diligently monitor all feedback loops from ISPs and swiftly suspend any list whose feedback is not up to par. Actions you can take to boost your deliverability and sender reputation. Good email deliverability isn’t only in the hands of your ESP. You as a client can have a significant impact on your reputation with your subscribers, which can and will boost your individual deliverability success. Below are five action items you can do to help boost your own deliverability and sender reputation even further. Set up authentication for your sending domain.Authentication is an added layer of verification to let ISPs know you are the true, valid sender of the email and that you’ve okayed FeedBlitz to do that for you. It involves SPF, DKIM, and DMARC. However, DMARC is typically used by high-level enterprise clients.FeedBlitz servers send your campaigns on behalf of the sending email you supply. (Note: This is why you may notice your email reads via [email protected] in email apps like Gmail or Outlook.) Authentication provides additional validation by saying, “Yes! This email is from me, and I authorize FeedBlitz to send it on my behalf! But please show me as the true sender.”This reinforces the level of trust an ISP forms with you and your emails. Hello, reputation booster.Are you a FeedBlitz client and not sure where you stand on your authentication? Click here to log in and run a quick scan.And if you’re ready to put authentication into action for your FeedBlitz-support campaigns, these steps walk you through how to set things up for your account: Protect Your Brand with SPF and DKIM and What Is and How to Create a DMARC Profile.Keep an eye on engagement data for your campaigns.How your email is received by subscribers is a strong indicator of the reputation you have with your audience. Are they opening? Clicking? Complaining? Unsubscribing? These data points are very important to FeedBlitz, fellow ESPs, and to individual ISPs who decide whether to prioritize (or deprioritize!) your emails.Healthy engagement is the strongest indicator of a healthy mailing list. And everyone likes healthy when it comes to deliverability.In FeedBlitz, you can track engagement data for each campaign from the list dashboard, dive deeper into in on the individual mailing dashboards, or pull a full engagement report to see engagement data over a chosen period of time.Note: Not sure what a good open rate is? Check out this episode of Win the Inbox to learn more.Review your content strategy and email best practices.This may seem a bit broad, but it relates back to something in section 4 of this post: Your audience ultimately determines what is or is not spam.Along with your quality content, you want to deliver a smooth, seamless experience for your subscribers. This means taking into consideration details such as:– Are you mailing regularly? A consistent cadence sets your subscribers’ expectations and can heighten open rates.– Is your branding all connected? From your website to your email template, the colors, the images, etc.? This helps with brand recognition, emphasizing you are someone the subscriber knows, likes, and trusts. (Again, better engagement is the result!)– Are you sending the content your audience signed up to receive? This can be a big determining factor in the frequency of how often a subscriber opens your emails. Deliver on what you promised when they signed up!– Is your template accessible for different audiences? This is where font size, color contrast, alt text for images come into play. The easier your email is to read and engage with, the wider your audience can become.That’s a small selection of things to consider, but it’s a great start to creating a smooth experience for your subscribers.Subscribe to your own list.Somewhat related to actionable #3 above, subscribing to your own mailing list not only ensures the end-to-end subscriber experience is up to your standards but also lets you know immediately if your emails are potentially being routed to somewhere other than the inbox.This also falls into best practices as you’re able to view test emails across different platforms and devices before hitting send.Again, the idea is to make sure your subscribers are having a seamless experience with every campaign you send, so it’s always best to check on different devices and email agents when possible.Remove people who are no longer opening or clicking your emails.While FeedBlitz handles unsubscribes and bounces for you automatically, if there“s one thing the team recommends the most to clients across the board, it’s removing inactive subscribers. This keeps your list — and engagement data — healthy.If a subscriber hasn’t opened or clicked one of your mailings in 60+ days, chances are they’ve lost interest. So instead of keeping them on your list with the mindset of “a bigger list is a better list!” set them free and move forward.In FeedBlitz, there are two ways you can go about this: one would be to send a re-engagement campaign and check if these inactive subscribers are still interested in sticking around, and the other would be to identify and remove them in one fell swoop. The choice is yours. Just remember, the name of the game is healthy, engaged mailing lists! Some of these action items you can work on and complete right away, and others you may choose to take a week or month to focus on. Either way, the suggestions outlined above will not only have a positive impact on your deliverability but also on the relationships you have with your subscribers. How FeedBlitz safeguards and boosts deliverability. In this section, you will learn some of the secrets, standards and practices FeedBlitz has in place to protect and boost email deliverability. These practices not only keep our clients’ emails going but allow us to consistently maintain our industry-leading deliverability rate of 99.8%. When an ESP works hard to safeguard their reputation, they’re also working hard to safeguard yours. It’s important to take deliverability practices into consideration if you’re comparing ESPs to see which is a good fit for you. While an ESP may not go into great detail on their in-house practices, you’re welcome to use the six items outlined below as a guideline for questions to ask. Without going into too much detail — we do have to protect some industry secrets, and we’re highly aware that bad actors read this to learn how to try and skirt the rules — below are six deliverability-related items you may find interesting. (Or, at the very least, you may find them insightful if you’ve ever had a list suspended or mailing halted!) We own all of our servers.That means when you’re sending with FeedBlitz, you’re not sharing a server with anyone who hasn’t been well-vetted or anyone who also isn’t being monitored 24/7/365. We have complete control over our infrastructure.Owning our own servers is hugely important. Some ESPs do not own their servers, and ultimately, they do not have full control over their reputation management. This leaves you vulnerable to your emails being potentially stopped if an unknown bad actor sends from the shared server your emails are sending from, the entire server, and everyone on it, is taken down.When this happens, the server’s IP can be added to a blocked list which is monitored by ISPs (who then reject your emails, not letting them through the door), as well as third-party lists many ISPs check as well — all because of emails you didn’t even send!One bad apple really can ruin the barrel in these situations…which is why FeedBlitz doesn’t cut corners when it comes to protecting deliverability. Feedback loops and changes with major ISPs (i.e., Gmail, Yahoo, Comcast, etc.) are constantly monitored.Meaning, we keep very close tabs on things such as how your audience interacts with your emails, any rejections or bounces which come through, oddly large groups of hard bounces, and velocity-based triggers. Resulting in your email having the best chance of getting through to your subscriber.As part of the monitoring process, if one of our servers is being throttled by an ISP, your campaigns will be quickly routed away from the machines in question so they can continue sending while further research is completed on the server and IP.If an ISP has cleared out a batch of old or undeliverable emails, we’ll confirm this is correct and not merely a glitch in the email ecosystem.Every email list and every subscriber is checked before they’re even allowed in the door.And that is not an understatement. It doesn’t matter if you have 10 subscribers or 10 million subscribers, each and everyone is checked against our own set of internal block lists, matched against 3rd party known purchased or rented lists, and will result in immediate suspension — and quite possibly being blocked from FeedBlitz all together — if an email address returns as a spam trap.We ruthlessly guard imports to protect the reputation of all FeedBlitz clients. If a list is suspended due to a blocked import or poor quality metrics (more on this below), it will remain suspended for at least 24 hours while the import file is being reviewed. After reviewing, the deliverability team will evaluate whether or not the import will be allowed to proceed and if the list will be reinstated.To put it plainly, we check receipts on each and every subscriber you try to bring into our home so our clients can rest easy knowing everyone is held to the same high level of quality control.Before you’re able to leave the editor, your emails go through the same content filters ISPs will run when deciding whether to allow or deny your email entry to the subscriber.Step four in the process listed above is where the destination ISP runs a series of checks to then decide what to do with your email.FeedBlitz created a series of content-based checks within the Visual Mailing Editor (VME) to mirror those an ISP will run.And while the industry has evolved quite a bit, and there is less emphasis on the presence of common spam/trigger words when it comes to deciding whether to allow your email through or not, it is still a factor to take into consideration.These content scans are also a safeguard against making sure your account has not been compromised.It’s frustrating, but bad emails can still come from good places, and that’s why multiple checks and balances are in place throughout the email creation and sending process to help ensure the success of your efforts.Important note: Because reputation extends to the links in your emails as well, this is why FeedBlitz doesn’t even allow an email that links out to a bad IP to be sent. We’re always looking out for you!How your subscribers engage with your mailings has a big effect.Just because a mailing passes our filters, ultimately, it’s up to your audience to decide whether or not it’s spam.Even if your email isn’t flagged as spam, ISPs (and FeedBlitz!) track all feedback from subscribers in how they interact with your mailings.This includes opens, clicks, and unsubscribes. It all has an impact on your deliverability. ISPs keep just as close tabs on this as we do. For example, when emails aren’t opened frequently, a subscriber’s ISP makes note of this and can demote or deprioritize them.FYI: If a mailing comes back with a lot of unsubscribes or complaints, it’s suspended in FeedBlitz for at least 24 hours while our team conducts a thorough review.This all works to keep your reputation and the reputation of all FeedBlitz clients in as good of standing as possible. And as you’ve probably picked up on by now, we don’t play around when it comes to sending reputations.New practices are regularly implemented.As the world of email evolves, so do we. Our team continually adjusts our in-house practices and protocols, as well as implementing new items. For example…– In April of 2022, we informed clients our deliverability team was increasing our email capacity by 40% by warming up a new batch of servers. Deliverability ✅– Large lists with a very low open rate (
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What Are the Best Practices for Learning How to Use Gmail SMTP?
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Efficient email communication is crucial for personal and professional success. Gmail SMTP, a trusted solution for sending emails, provides the reliability, security, and scalability required for seamless email communication. Whether you’re setting up an email system for your business or learning how to improve email deliverability, following best practices is essential to maximize Gmail SMTP's potential.
For businesses like GMB Briefcase, mastering Gmail SMTP ensures smooth communication with clients and customers. If you need detailed guidance, the GMB Briefcase | Help Center offers expert tips and troubleshooting support.
Why Learn Gmail SMTP? Gmail SMTP (Simple Mail Transfer Protocol) allows users to send emails securely via Google’s servers. It’s a powerful tool for businesses and individuals alike, ensuring that emails reach their intended recipients without being flagged as spam or blocked.
Benefits of Learning Gmail SMTP: Enhanced Email Deliverability: Gmail’s trusted servers ensure your emails land in inboxes, not spam folders. Secure Communication: With SSL/TLS encryption, emails are safe from interception. Versatility: Gmail SMTP integrates easily with email clients, WordPress, and business platforms like GMB Briefcase. Best Practices for Learning and Using Gmail SMTP
Understand Gmail SMTP Basics Before diving into setup, familiarize yourself with the essential Gmail SMTP configuration details: SMTP Server: smtp.gmail.com Port: 587 (TLS) or 465 (SSL) Authentication: Required (Username and Password or App Password) Limits: Gmail SMTP allows up to 500 emails per day for free accounts. Understanding these details sets the foundation for a smooth setup.
Set Up Your Gmail Account Correctly To use Gmail SMTP effectively, ensure your Gmail account is configured to allow third-party access: Enable Less Secure App Access in account settings, or generate an App Password if two-factor authentication is active. Verify your email address to ensure seamless integration. If you encounter challenges during this step, visit the GMB Briefcase | Help Center for troubleshooting.
Choose the Right Tools Gmail SMTP works best with compatible email clients or software. Popular tools include: WordPress SMTP Plugins: Use plugins like WP Mail SMTP or Easy WP SMTP to integrate Gmail SMTP into your WordPress site. Email Clients: Tools like Outlook, Thunderbird, or any software supporting SMTP configuration.
Test Your Configuration Always test your Gmail SMTP setup after configuration. Send a test email to check deliverability and ensure there are no errors. Address any issues immediately to prevent disruptions in your email communication.
Prioritize Email Security Security is a top priority when using Gmail SMTP. Follow these best practices: Use an App Password instead of your Gmail account password. Avoid sharing SMTP credentials. Regularly update your Gmail password to maintain security.
Optimize for Deliverability To prevent emails from being flagged as spam: Authenticate your domain with SPF, DKIM, and DMARC records if using a custom domain. Write professional subject lines and email content. Avoid spammy phrases or excessive links. Regularly clean your email list to remove invalid or inactive addresses.
Monitor and Maintain Performance Use tools or plugins to monitor email logs, track delivery rates, and analyze email performance. The GMB Briefcase | Help Center provides resources to help you maintain and optimize your Gmail SMTP setup over time. How Gmail SMTP Benefits GMB Briefcase For businesses like GMB Briefcase, Gmail SMTP ensures reliable, secure, and professional email communication. Whether sending notifications, updates, or client responses, Gmail SMTP helps maintain trust and efficiency. With resources available at the GMB Briefcase | Help Center, businesses can easily implement and manage Gmail SMTP for their email needs.
Conclusion Learning how to use Gmail SMTP can significantly enhance your email communication. By following these best practices, you’ll ensure a secure, reliable, and professional setup tailored to your needs. Businesses like GMB Briefcase have already seen the benefits of Gmail SMTP, making it a trusted choice for secure and effective email delivery. If you need assistance at any stage, the GMB Briefcase | Help Center is your dedicated resource for expert guidance. Start implementing Gmail SMTP today and elevate your email communication strategy!
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What to Look for When Choosing an Email Marketing Campaign Tool
Email marketing remains one of the most effective channels for businesses to connect with their audience, boost engagement, and drive conversions. However, selecting the right email marketing campaign tool can be challenging, especially with the vast array of options available in the market. To ensure you make the best choice for your business needs, here are the key factors to consider when choosing an email marketing campaign tool.
1. Ease of Use and User Interface
The user experience (UX) of an email marketing tool is crucial, especially if you or your team are not highly technical. Look for a tool that offers an intuitive interface, drag-and-drop email builders, and simple navigation. A cluttered or overly complex tool can slow down your workflow and increase the learning curve for new users.
What to Look For:
Drag-and-drop email editor
Intuitive dashboard and navigation
Pre-built email templates
Minimal setup and onboarding time
2. Automation Capabilities
Automation is at the heart of modern email marketing. With automation, you can send personalized emails based on user behavior, schedule campaigns in advance, and set up drip campaigns that nurture leads over time.
What to Look For:
Automated workflows and sequences
Triggers for user actions (e.g., website visits, form submissions)
Drip campaign capabilities
Customizable automation rules and conditions
3. Segmentation and Personalization
Personalization goes beyond addressing recipients by their first name. Segmentation allows you to divide your email list into groups based on criteria like demographics, purchase history, and engagement levels. This ensures that subscribers receive content that’s relevant to them.
What to Look For:
Advanced segmentation options
Ability to personalize email content dynamically
Behavioral tracking and data-driven insights
Tools for list management and audience filtering
4. Analytics and Reporting
Without proper reporting, you won’t know if your email campaigns are succeeding. Analytics help you measure key metrics such as open rates, click-through rates, conversions, and bounce rates.
What to Look For:
Real-time performance tracking
Visual reports and data dashboards
Click maps and engagement insights
Conversion tracking and ROI analysis
5. Integration with Other Tools
Your email marketing tool should integrate with the other platforms you use, such as your CRM, e-commerce store, and website. Integration allows for smoother workflows and better data synchronization.
What to Look For:
Integrations with popular CRMs (like Salesforce, HubSpot, etc.)
Compatibility with e-commerce platforms (like Shopify, WooCommerce, etc.)
API access for custom integrations
Synchronization with analytics tools like Google Analytics
6. Email Deliverability
High deliverability rates ensure that your emails actually reach your subscribers' inboxes instead of ending up in spam. Email deliverability depends on several factors, including the tool’s IP reputation, authentication protocols, and anti-spam compliance.
What to Look For:
High email deliverability rates (ideally over 95%)
Support for SPF, DKIM, and DMARC authentication
IP address reputation management
Anti-spam compliance and CAN-SPAM/GDPR adherence
7. Customization and Branding
Brand consistency is essential for building trust with your audience. Your email marketing tool should allow you to create branded emails that reflect your company’s look and feel.
What to Look For:
Customizable email templates
Brand color, font, and logo integration
Options for custom HTML/CSS editing
Custom landing pages for campaigns
8. Cost and Pricing Model
Different email marketing tools have varying pricing structures. Some charge per user, while others charge based on the number of emails sent or the size of your subscriber list.
What to Look For:
Flexible pricing plans (monthly, annual, or pay-as-you-go)
Clear pricing transparency (no hidden fees)
Free trials or money-back guarantees
Scalability for growing businesses
9. Customer Support and Resources
No matter how intuitive a tool is, you may still encounter issues. Reliable customer support can make a huge difference when you’re facing technical difficulties or trying to set up new features.
What to Look For:
24/7 customer support (via live chat, email, or phone)
Comprehensive knowledge base and tutorials
Availability of onboarding and training support
Community forums and user groups
10. Compliance and Security
Email marketing involves handling subscriber data, so security and compliance should be top priorities. Look for tools that comply with global regulations like GDPR, CAN-SPAM, and CCPA.
What to Look For:
GDPR and CCPA compliance
Data encryption and secure storage
Two-factor authentication (2FA) for account security
Privacy policy transparency
Conclusion
Choosing the right email marketing campaign tool requires careful consideration of your business needs, technical capabilities, and budget. Prioritize features like automation, segmentation, integrations, and ease of use to ensure you get the best value from your investment. By selecting a tool that aligns with your business goals, you can create impactful email campaigns that drive engagement and revenue.
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7 Best AI Cold Email Services (December 2024)
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7 Best AI Cold Email Services (December 2024)
AI technology is transforming cold email outreach through sophisticated data processing and intelligent automation. Our analysis examines some of the top leading platforms that represent the technical evolution of email campaign management – from advanced warm-up protocols to multi-channel orchestration systems. Each platform offers distinct technical approaches to solving core challenges in deliverability, personalization, and engagement optimization.
Success.ai brings powerful AI technology to cold email outreach, combining advanced data processing with intelligent campaign management. The platform’s architecture integrates a comprehensive B2B database of over 700 million verified contacts with AI-driven email composition, creating a robust system for scaled outreach operations.
The technical foundation enables sophisticated campaign management through an intelligent interface that processes multiple communication channels simultaneously. What sets this system apart is its approach to email deliverability – the platform actively manages sender reputation through automated warm-up protocols, while the AI writing engine generates contextually relevant content across 100 languages.
The system’s unified architecture handles complex workflows through a single interface, processing everything from initial contact to deal closure. This integration extends across email sequences, LinkedIn interactions, and phone communications, creating cohesive outreach patterns that maintain consistency across channels.
Key features
Advanced prospecting system with 700 million verified B2B contacts
AI composition engine supporting 100-language generation
Multi-account processing with automated warm-up protocols
Unified communication interface for streamlined workflow management
Integrated CRM architecture for full-cycle deal tracking
Visit Success.ai →
Warmy also takes an AI-powered approach to the age-old challenge of landing in primary inboxes instead of spam folders. At its core, the platform runs on an intelligent engine called “Adeline” that processes hundreds of parameters daily to optimize email warm-up patterns and build solid sender reputations.
The system’s technical framework goes beyond simple send-and-receive cycles. It creates sophisticated interaction patterns with real mailboxes, while constantly analyzing and adjusting warm-up sequences based on performance data. What makes this particularly powerful is the platform’s ability to handle custom email templates – it does not just warm up generic messages, but actually tests and optimizes your specific outreach content.
The architecture includes a comprehensive testing system for email authentication, validating critical DNS records like SPF, DKIM, and DMARC. This technical foundation ensures proper email setup before scaling up send volumes, while the platform’s monitoring system tracks key metrics through an intuitive dashboard interface.
Key features
AI engine processing hundreds of daily parameters for optimal warm-up patterns
Multi-language support system handling content across 30+ languages
Template testing framework for real-world performance analysis
Authentication validation system for DNS and deliverability optimization
Real-time monitoring interface tracking critical email metrics
Visit Warmy →
Saleshandy takes a thoughtful approach to cold email outreach, building its foundation on smart automation. The platform shines in how it handles email sequences – instead of just blasting out messages, it creates personalized journeys that adapt based on how people interact with your emails.
Under the hood, the platform processes multiple data points to create personalized communications. What is particularly clever is the A/Z testing system – you can run up to 26 different versions of your emails simultaneously, letting real data guide your outreach strategy. The platform’s architecture connects with TrulyInbox for sophisticated warm-up protocols that build sender reputation through natural-looking email patterns.
Beyond just sending emails, Saleshandy’s system processes interactions through a unified inbox that handles multiple email accounts seamlessly. The platform’s data engine connects with a database of over 700 million B2B contacts, while integrating with major CRM systems to keep your team’s workflow smooth and efficient.
Key features
Smart sequence engine with behavior-based automation
Multi-variant testing system supporting 26 simultaneous versions
Advanced warm-up protocols for enhanced deliverability
Unified communication interface managing multiple accounts
Database system accessing 700 million verified B2B contacts
Visit Saleshandy →
Mailshake brings something fresh to the cold email game with a platform that aims to change how we think about sales engagement. At its heart is “SHAKEspeare” – an AI writing system that changes how teams craft their outreach. It can whip up personalized emails in seconds while maintaining a human touch.
The real innovation happens in how Mailshake processes and orchestrates outreach campaigns. The tool helps create meaningful conversation flows that adapt and evolve based on how prospects engage. The platform’s smart sequencing engine understands the nuances of timing and follow-up, making sure every touchpoint feels natural and intentional.
What is particularly impressive is the platform’s Lead Catcher system – which is like having a super-organized sales assistant who never misses a beat. Every response, every interaction gets processed and organized in real-time, ensuring your team can jump on opportunities the moment they arise. And with its multichannel capabilities, you are not limited to email – the platform seamlessly coordinates phone calls and social media outreach, creating a cohesive engagement strategy across all channels.
Key features
AI writing assistant creating personalized emails in seconds
Smart sequencing engine for natural conversation flows
Real-time lead tracking system for instant engagement
Multichannel coordination for unified outreach strategy
Advanced deliverability tools ensuring inbox placement
Visit Mailshake →
Hunter Campaigns takes an intriguing approach to cold email outreach by treating the entire process as an integrated system. With the platform, email discovery, verification, and outreach all work together in harmony. The platform’s architecture is built around a sophisticated email intelligence engine that validates email addresses through a multi-step verification process. This means every address in your campaign has already been vetted before you hit send, reducing those frustrating bounce rates that can hurt your sender reputation.
The clever part is how the system handles personalization at scale. Unlike basic mail merge tools, Hunter’s campaign engine processes multiple data points to create genuinely personalized outreach. The platform’s automation system then takes these personalized messages and orchestrates follow-up sequences that adapt based on recipient engagement patterns.
Key features
Smart verification system for minimizing bounce rates
Intelligent personalization engine scaling human-like outreach
Adaptive follow-up system based on engagement patterns
Real-time analytics interface tracking campaign performance
Integration architecture connecting with major CRM platforms
Visit Hunter →
Smartlead offers an architecture that approaches email warm-up not as a simple numbers game, but as a sophisticated web of human-like interactions that gradually build sender trust. The platform stands out for its approach to personalization. Instead of just plugging names into templates, the AI engine analyzes multiple data points to craft messages that feel personal. The platform’s multi-channel orchestration system also weaves together email, SMS, Twitter, and WhatsApp communications into seamless conversation flows.
The centerpiece of this technical symphony is what they call the Unibox – think of it as mission control for all your outreach operations. This unified interface processes incoming signals from every channel, turning what could be chaos into a streamlined workflow. Behind the scenes, the system’s dynamic sequencing engine constantly adapts based on real-world engagement data, creating outreach patterns that evolve with your audience’s responses.
Key features
Smart warm-up system emulating natural email behaviors
AI personalization engine crafting context-aware messages
Multi-channel orchestration across email, SMS, and social
Unified inbox processing all communication streams
Dynamic sequence engine adapting to recipient engagement
Visit Smartlead →
Woodpecker takes a technical approach to cold email. The platform’s warm-up system creates sophisticated interaction patterns that mirror human behavior, gradually building trust with email providers. This is paired with what they call the Bounce Shield, which ensures you never overload email servers or trigger spam filters.
Woodpecker works to process and protect your sending reputation. The system’s architecture includes a real-time deliverability monitor that is constantly analyzing email performance patterns. If it spots any potential issues, it automatically adjusts sending patterns to maintain optimal inbox placement. Combined with its built-in email verification engine, this creates a robust defense system against the deliverability problems that often plague cold email campaigns.
Key features
Smart warm-up system mimicking natural email patterns
Real-time monitoring engine for deliverability optimization
Intelligent bounce protection system preventing server overload
Multi-channel orchestration for integrated outreach
A/B testing framework for message optimization
Visit Woodpecker →
AI for Cold Email Services
With the global cold email software market valued at approximately USD 1.2 billion in 2023 and projected to hit USD 3.5 billion by 2032, the use of AI in cold email platforms is a significant technical advancement in outreach automation. These systems leverage sophisticated data processing to solve fundamental challenges in email deliverability and engagement. Through intelligent warm-up protocols, real-time monitoring, and adaptive sequencing, these platforms optimize every technical aspect of the email delivery process.
Modern AI email systems demonstrate remarkable capabilities in data processing and campaign optimization. The technology validates email addresses through multi-step verification, analyzes engagement patterns in real-time, and adapts sending patterns based on performance metrics. This systematic approach to email optimization creates measurable improvements in deliverability rates and response patterns.
The continued evolution of AI in email suggests further advancements in automated campaign optimization. As these systems become more sophisticated in processing engagement data and adapting outreach patterns, we can expect to see increasingly efficient email delivery systems that maximize both technical performance and engagement metrics.
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MailPal: The Limitless Email Marketing Tool; A Review
In the modern era of digitalisation, online communication is the foundation of business promotion to build a successful multi storey building. And as we all know, in the online professional marketing fields, the biggest way of doing such communication is through email, where you need to involve, attract and engage your audience regularly without fail. Here enters MailPal to solve the problems such as efficiency elevation, Operation Streamlining, and also helps building lasting relationships with your customers.
<<<<< Explore MailPal now & unlock amazing features! >>>>>
Fed up of paying tons of fees for your email service every month? Struggling to build a profitable and high return email list? Confused with new policies of Yahoo and Gmail regarding bulk mails?
Do you also wish that someone could help you build high-converting, profitable lists and send them emails without paying those heavy amounts every month?
Congrats, you are at the right page, because once, You and I were on the same page.
But then a few months back, I came across this amazing and surprising AI packed Email Marketing Tool named MailPal that lets its users send unlimited emails to their subscribers and audience. I’ve seen results of buying the product in my profit graph which has only ascended in the past few months of using MailPal, the tool to success as per my experience. Today, I’ll help you with a detailed review of MailPal and what all it offers and why you should buy it and also answer some other questions that are swimming across your mind.
Who Created MailPal and why?
Created by Email Marketers just like you
The core creators of MailPal are email marketers themselves. They went through the same sufferings once which you are going through such as paying huge amounts monthly in form of subscription as MailChimp and Aweber leaving your bank account dry, they knew everything about the problem and the excellent AI Power packed solution that they came up with is MailPal, with which you get
Groundbreaking features like
100% Done For You DMARC, DKIM, And SPF integrated autoresponder to get higher inboxing & clicks.
Send UNLIMITED emails, SMS texts and social media messages
No costly ongoing monthly subscription to pay
All-in-one ecommerce autoresponder: Sync your store with MailPal for pop ups, automations, and targeted email marketing.
Use Mailpal's drag-and-drop builder to automate daily tasks and marketing workflows.
Gain clear insights from detailed segments and performance analytics.
Have your emails go straight to their inbox, not junk or spam folders
100% beginner friendly, no coding or technical skills required
Easy to use drag & drop design
Choose from a range of stunning templates
Send email and SMS texts with just 1-click
No restrictions on email addresses
Make huge profits every time you send an email
Get high-quality, high-converting leads to make more money
Stay compliant with CAN-SPAM and GDPR Regulations
Build your list using social media or our powerful 1-click opt-in
Enjoy a 72% higher opt-in rate than normal opt-in pages
Discover what works and what doesn’t with built-in analytics
Enjoy 24/7 expert support for whatever you need.
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<<<<< Explore MailPal now & unlock amazing features! >>>>>
Are Ecommerce Autoresponders on MailPal Effective?
Yes they are, here is how
Open Rates
Automated emails have an average open rate of 45.70% compared to the 18.80% open rate for standard emails.
Conversion Rates
Automated emails will generate you a 320% higher revenue per email than non-automated emails.
Sales Impact
If you use autoresponders, you can see up to a 20% increase in the sales, with abandoned cart emails alone recovering $17.90 per email sent.
Customer Retention
Companies using an automated email campaign report a 50 % hike in customer retention rates, as they keep customers engaged with personalised and timely content.
Click-Through Rates
Automated emails can outperform the average 1.1% click-through rate with more personalised content.
Repeat Purchases
E-commerce stores that utilise autoresponders see an impressive 35.5% Average repeat purchase rate.
Speaking this from an honest experience, you can also be one of them with MailPal.
How can you send Limitless Emails with MailPal in a few clicks?
Step 1. Easily Login
Login to your Ai-based email marketing platform. Nothing to set up or configure, simply log in and you’re ready.
Step 2. List Uploading
Upload your email list, or if you don’t have one, use MailPal’s 1-click opt-in package to instantly start getting top-quality leads.
Step 3. Start Earning
Start sending emails and start making money. With MailPal, you can even send SMS texts and social media messages to increase your conversions and your profits.
<<<<< Explore MailPal now & unlock amazing features! >>>>>
Master Your Fortune with MailPal Email Marketing Tool
As 2025 will begin, the email marketing industry will stand at a worth more than blockbuster $22 billion!
This actually means that people that are brave enough to conquer email marketing are earning their part of the fortune.
DO NOT MISS OUT AND RERET!
By utilising the incredible AI strength and software packed tech of MailPal, you can easily build the future of your dreams and turn it into reality.
Jokes apart, MailPal has all the required features to give you instant features in just 1 click.
Are other tools like MailPal Very Expensive?
Yes they indeed are, with just average features and far more expensive pricing than MailPal
The reason is that the email marketing tools you are using are just draining your bank account and offering traditional and common features which are not able to boost your engagement and hence the sales.
AWeber - $ 840/Year
GetResponse - $ 720/Year
Active Campaign - $ 600/Year
Drip - $ 1800/Year
SendinBlue - $ 1200/Year
Kartra - $ 1440/Year
Klaviyo - $ 1250/Year and more such expensive tools you use from companies which ultimately care only about their profit and not yours.
Complete Offer Value Along with Bonuses Offered By MailPal
Send Unlimited Email to Unlimited Audience = $9990
Get high-quality & high-converting leads to make more money = $1590
High-Quality Training Included for making three Figures a day = $490
Free Commercial Rights = $1990
Done For you Template to Build App Instantly =$290
End to end SSL encryption to safeguard your Data & 24*7 malware protection =$490
24*7 Customer Support = Priceless
Double Your Money Back Guarantee = Priceless
Fast Action Bonus #1: Guide to Modern Email Marketing And Segmentation (Value:$197)
Fast Action Bonus #2: Guide to Strategy for Creating Email Funnels (Value:$297)
Fast Action Bonus #3: Guide to Email List Guru (Value:$147)
Fast Action Bonus #4: Guide to Email Marketing For Newbie Marketers (Value:$147)
Fast Action Bonus #5: Guide to Writing Engaging Emails (Value:$197)
Fast Action Bonus #6: Guide to Automated Email Marketing Funnel (Value:$197)
Total Value Of Everything You Get–$ 14840
For Limited Time Only Grab MailPal Now For
$8.89 Only One-Time Payment
NO MONTHLY FEES!!
<<<<< Explore MailPal now & unlock amazing features! >>>>>
Surprising Isn’t it? I was surprised too.
Wait let me surprise you more
30 Days Double Money Back Guarantee: If you feel like the hosting package of MailPal isn’t suitable for you and doesn’t help you at all, as a result of using it, MailPal will double your money back after giving it a try.
What are some Frequently asked Questions?
Q: Will I get Support for this software?
A: Yes, 24*7 support team is always available to solve your issues and help you get the best results from MailPal.
Q: Are there any monthly fees?
A: No, currently MailPal is offering a one-time price for this tool. So, get this best deal before reversing to a Monthly subscription.
Q: Is there any money-back guarantee?
A: Yes, MailPal is offering a 30 days money-back guarantee. So there is no risk when you act now. The only way you lose is by taking no action.
Q: Does MailPal update their product and improve it?
A: Yes, MailPal maintains their product and improves with new features.
Conclusion
As the email marketing industry is so return oriented and growing rapidly, more marketers and business owners are joining the rush to email mastery…
But you can get to the front of the rush and email your way to the peak…
Thanks to the support MailPal is providing!
So, what are you waiting for?
Remember, your one-time investment of $197.89 can change the entire game for you with MailPal’s email marketing magic that unlocks your marketing fortune and helps you become successful.
Grab your lifetime access today and start emailing your way to the top right now! Remember all this information and advice is coming from a person like you, so go on and master your fortune…Thank You.
#EmailMarketing#MarketingTools#BusinessGrowth#SmallBusinessMarketing#DigitalMarketing#MailPalReview#IsMailPalWorthIt#EmailMarketingForBusinesses#MarketingToolsForMarketers#EmailToolsForBusinessOwners
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Streamline Your Email Workflow with the Perfect SMTP Solution
In today’s fast-paced digital landscape, email communication remains a cornerstone for businesses. Whether it's for transactional emails, marketing campaigns, or regular updates, ensuring that your emails are sent reliably and efficiently is critical. This is where Simple Mail Transfer Protocol (SMTP) solutions come into play. By integrating the right SMTP solution, businesses can streamline their email workflows and achieve better results with fewer headaches.
This blog explores the role of SMTP in email workflows, the features to look for in an SMTP provider, and actionable tips to optimize your email processes.
What Is SMTP and Why Does It Matter?
SMTP is the protocol used to send emails over the internet. It ensures that your email messages are routed correctly from the sender's server to the recipient’s inbox. Unlike basic email clients, an SMTP service offers enhanced reliability, speed, and security, making it ideal for businesses.
Benefits of Using SMTP Solutions:
Higher Deliverability Rates: SMTP servers are less likely to be flagged as spam compared to regular email clients.
Scalability: Handle bulk emails for marketing campaigns or automated workflows.
Security: Built-in encryption protocols protect sensitive information.
Reporting and Analytics: Many SMTP providers offer insights into delivery rates, bounces, and click-throughs.
Signs You Need an SMTP Solution
Here are some common scenarios where businesses realize the need for an SMTP service:
Frequent Email Deliverability Issues: Emails not reaching recipients or landing in spam folders.
High Volume Email Requirements: Sending hundreds or thousands of emails daily.
Lack of Tracking Features: Difficulty in monitoring open rates, delivery confirmations, or click-through rates.
Data Security Concerns: Need for secure encryption for confidential communications.
Key Features to Look for in an SMTP Solution
Choosing the right SMTP provider can make all the difference. Here’s a checklist of essential features:
1. High Deliverability Rates
A reliable SMTP provider ensures your emails land in inboxes and not in spam folders. Look for services with robust reputation management and IP warming processes.
2. Scalability
As your business grows, so will your email volume. Opt for an SMTP provider that supports scaling without compromising speed or quality.
3. Authentication and Security
Ensure the provider supports SMTP Authentication (SMTP AUTH), SSL/TLS encryption, and two-factor authentication for secure email transmission.
4. Integration Options
Your SMTP service should integrate seamlessly with your existing platforms, including CMS, CRMs, and marketing tools.
5. Detailed Analytics
Look for providers offering insights into bounce rates, delivery statuses, and user engagement metrics.
6. Reliable Customer Support
24/7 customer support ensures that you can address issues promptly and keep your email workflows uninterrupted.
Steps to Streamline Your Email Workflow
1. Understand Your Email Needs
Before choosing an SMTP provider, map out your business’s email requirements. Are you focusing on transactional emails, bulk marketing, or internal communications? Understanding your needs will help you select a service tailored to your objectives.
2. Choose the Right SMTP Provider
Research and compare SMTP providers based on features, pricing, and user reviews. Popular options include:
SendGrid: Known for its scalability and developer-friendly tools.
Postmark: Ideal for transactional emails.
Amazon SES: Affordable and efficient for high-volume senders.
SMTP.com: Great for businesses seeking robust deliverability features.
3. Set Up Authentication Protocols
Implement SPF, DKIM, and DMARC records to verify your emails' legitimacy. These protocols ensure that your domain isn’t used for malicious activities and improve your sender reputation.
4. Automate Email Processes
Use automation to save time and reduce manual effort. For example:
Automate welcome emails for new subscribers.
Set triggers for abandoned cart reminders or follow-ups.
Schedule newsletters or promotional campaigns.
5. Monitor and Optimize Performance
Regularly review your SMTP analytics to identify and address issues. Key metrics to track include:
Bounce rates
Open rates
Click-through rates
Spam complaints
Common Challenges and How to Overcome Them
1. Deliverability Issues
Even with an SMTP solution, emails may still fail to reach inboxes. Solution: Use a dedicated IP address and warm it up gradually by sending small batches of emails initially.
2. Spam Complaints
Receiving spam complaints can damage your sender reputation. Solution: Ensure your emails comply with CAN-SPAM regulations. Include an unsubscribe link and avoid misleading subject lines.
3. Limited Resources for Monitoring
Manually monitoring email performance can be time-consuming. Solution: Opt for an SMTP provider with real-time reporting and automated alerts for failed deliveries.
Case Study: How SMTP Transformed Business Email Workflow
A mid-sized e-commerce business was struggling with low deliverability rates and high spam complaints. After switching to a dedicated SMTP provider, they experienced:
25% Increase in Open Rates: Improved sender reputation ensured more emails landed in inboxes.
Reduced Bounce Rates by 30%: Authentication protocols like SPF and DKIM enhanced email legitimacy.
Time Savings: Automation features cut down manual effort by 40%.
The business not only streamlined its workflow but also saw an uptick in customer engagement and sales.
Best Practices for an Optimized Email Workflow
Maintain a Clean Email List: Regularly remove inactive or invalid email addresses to reduce bounce rates.
Segment Your Audience: Tailor emails based on user behavior, demographics, or preferences.
Test Before Sending: Use A/B testing to refine subject lines, content, and CTAs.
Stay Compliant: Adhere to GDPR and CAN-SPAM regulations to avoid legal pitfalls.
Future Trends in SMTP and Email Management
The email landscape is evolving rapidly, with advancements in AI and machine learning playing a pivotal role. Here's what to expect:
AI-Powered Personalization: Hyper-targeted emails based on real-time user behavior.
Enhanced Security Protocols: Innovations like BIMI (Brand Indicators for Message Identification) to build trust.
Integration with IoT: Emails triggered by IoT devices for personalized customer experiences.
By staying ahead of these trends, businesses can further optimize their email workflows and maintain a competitive edge.
Conclusion
The right SMTP solution can be a game-changer for your business, enhancing email deliverability, security, and overall workflow efficiency. By understanding your needs, selecting a reliable provider, and implementing best practices, you can ensure that your email communications drive maximum impact.
Whether you're sending transactional emails or engaging in large-scale marketing campaigns, investing in the perfect SMTP solution is a step toward seamless and effective email management.
Optimize your email strategy today and watch your business thrive in the ever-competitive digital marketplace!
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Back in January 2022, I moved my email hosting from Google to Apple iCloud. So emails sent to [email protected] would go to an email server run by Apple. It was fairly straightforward. They sent me an email with DNS entries to be made on my DNS server. At the time I was using DreamHost.com. About a a year ago, I moved my domain registration and DNS server to CloudFlare.com primarily to take advantage of their DMARC support. My email provided by Apple continued to work flawlessly.
Recently, I wanted to create an additional @abcomputersolutions.com email. So I went to iCloud.com and quickly saw that I couldn't and was told that I needed to re-verify my domain. I saw the above screenshot. The Reverify button did nothing when I clicked it. Some Googling revealed to me that even though theoretically it should't matter to an email server where the domain is registered and where the DNS servers are hosted, it turns out that it does matter to Apple. The recommended solution was to delete the mail hosting on iCloud and redo it. I was afraid to do this so I called tech support instead. After talking with them and fixing one tiny thing in the SPF entry I was told to wait and see if that fixed the problem.
I was impatient, though, and later that day decided to forge ahead with the removal and re-implementation of the domain hosting. I'm glad I did. It worked flawlessly. I didn't have to re-enter any DNS entries. iCloud connected to Cloudflare and made all the entries automatically. Of course, it first presented the changes that were to be made and asked me to verify it could make them. Very nice!
After doing that I was able to create the additional email account.
The only thing that is strange in retrospect is that this additional email account acts like an alias instead of a completely different account. This is actually what I wanted so I'm good. But I wonder if it's possible to actually make a completely different account?
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Addressing Key Challenges in B2B Email Marketing: Solutions for Low Open Rates, Poor Engagement, Segmentation, and Deliverability
Introduction: Email marketing continues to be one of the most effective B2B strategies for lead generation and customer engagement. However, common challenges can hinder success, such as low open rates, poor engagement, segmentation issues, and deliverability problems. In this article, we’ll dive into these key challenges and explore practical solutions to overcome them, helping you optimize your B2B email marketing efforts.
1. Low Open Rates: How to Boost Your Email Open Rate
One of the most widespread issues in B2B email marketing is low open rates. If recipients aren’t opening your emails, they won’t engage with your message.
Solution:
Optimize Subject Lines: Make your subject lines attention-grabbing but concise. Use curiosity or offer a benefit that resonates with your audience’s pain points.
Personalization: Add the recipient’s name or company in the subject line to increase relevance.
Test Send Times: Experiment with different send times to find when your audience is most likely to open emails, as timing can significantly impact open rates.
A/B Testing: Regularly test various subject lines, personalization techniques, and email formats to discover what works best for your specific audience.
2. Poor Engagement/Click-Through Rates: Strategies to Boost Engagement
Even when emails are opened, low engagement and click-through rates signal that your content isn't resonating with your audience.
Solution:
Clear Call-to-Actions (CTAs): Ensure that your CTAs are visible, actionable, and relevant to the email content. Keep them concise and use strong action verbs to encourage clicks.
Deliver Value: Make sure every email offers value—whether that’s in the form of a resource, insights, or an offer that aligns with the recipient’s needs.
Audience Segmentation: Tailor your emails to different audience segments. More relevant content leads to higher engagement.
Use Interactive Elements: Incorporate quizzes, polls, or clickable images to make emails more interactive and engaging.
3. List Segmentation and Targeting: How to Segment for Success
Sending the same email to your entire list is a recipe for disengagement. Poor segmentation leads to irrelevant messaging that doesn’t speak to specific audience needs.
Solution:
Segment by Behavior: Use data on past purchases, website visits, or interactions to group contacts and send targeted messages based on their actions.
Demographic Segmentation: Tailor content based on demographic information like industry, role, or company size to improve relevance.
Refine with A/B Testing: Test different content, messaging, or offers across your segments to learn what resonates with each group.
Dynamic Content: Incorporate dynamic elements into your emails that change based on the recipient’s segment or preferences.
4. Deliverability Issues: How to Improve Email Deliverability
Deliverability issues can prevent your emails from reaching recipients' inboxes, impacting your overall campaign effectiveness.
Solution:
Clean Your List Regularly: Remove inactive subscribers to maintain a high-quality list and improve deliverability.
Authenticate Your Emails: Use DKIM, SPF, and DMARC to authenticate your emails and boost your sender reputation.
Avoid Spam Triggers: Stay away from spammy language, excessive capitalization, or too many exclamation points, which can trigger spam filters.
Monitor Bounce Rates: Keep an eye on bounce rates and take steps to address hard bounces quickly.
Conclusion:
Overcoming the common challenges of B2B email marketing is key to driving better results and improving your lead generation efforts. By addressing low open rates, poor engagement, segmentation, and deliverability issues, your campaigns can become more effective, ensuring your messages reach the right people at the right time. Implementing these strategies will lead to higher engagement, improved conversions, and more successful email marketing campaigns.
#b2bmarketing#emailmarketing#marketingstrategy#leadgeneration#digitalmarketing#customerengagement#emailcampaigns#marketingautomation#emaildeliverability#marketingtips#clickthroughrates#emailopenrates#listsegmentation#businessgrowth#marketingchallenges#b2bindemand
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MailPal Review – Unlimited Email Marketing Without Monthly Fees!
Email Marketing still seems to be one of the most effective means through which businesses are able to reach out to their consumers, develop the leads, and make sales. But, there are a lot of problems of deliverability, the rate of open, and, finally, the sender score: the more complex it is to send e-mailing to large providers, such as Gmail or Yahoo. This is where MailPal, a revolutionizing e-commerce autoresponder enters the scene – it too has a Global Acceptance Code.
As a first e-commerce autoresponder compatible with Gmail and Yahoo, MailPal promises to enable e-mail broadcasting to an unlimited number of subscribers and increase the delivery rates for e-mails to 99%, and the open and click-through rates by 1%. Our aim in this extensive overview is to explore all aspects of distinction of this remarkable application called MailPal: its peculiarities, its functioning, its advantages, and its performance.
What Is MailPal?
MailPal is an e-Commerce Auto Responder, which can systematically notify the businessmen to respond their customers through e-mail more effectively. In contrast to conventional autoresponders that fall short in deliverability problems particularly if one is targeting users of Gmail and Yahoo, MailPal that promises to deliver its emails in these platform supposedly optimized for it. Thus, the tool is created to support sending am limited number of emails to an unlimited number of subscribers without the problem of spam filters and delivery. MailPal seeks to replace conventional email marketing by cutting on bounces, increasing on opens, and increasing the rate of engagement.
MailPal Review: Overview
Product Creator: Venkatesh And Visves
Product Name: MailPal
Launch Date: 2024-Oct-17
Launch Time: 11:00 EDT
Front-End Price: $27 (One-time payment)
Official Website: Click Here To Visit Official Salespage
Product Type: Tools And Software
Support: Effective Response
Discount: Get The Best Discount Right Here!
Recommended: Highly Recommended
Bonuses: YES, Huge Bonuses
Skill Level Required: All Levels
Refund: YES, 30 Days Money-Back Guarantee
MailPal Review: Key Features of MailPal
All-in-One e-Commerce Autoresponder
Done For You DMARC, DKIM, And SPF
Ai Powered Email App
Unlimited Lead Generation Using 1 Click Smart technology
Free SMTP for Unlimited email Sending
Powerful Email Marketing Solution with No Recurring Fee
Manage lists & subscribers easily with MailPal
Unlimited Everything Without Any Restriction
Single/Double Opt-in Support
100% Cloud-Based Software
Autoresponder for Subscriber Welcome/unsubscribe Emails
List Segmentation Support
Open/click/unsubscribe Tracking & Statistics Reporting
Advanced Email Template Builder
Smart Automation Features
Subscription Form Builder
MailPal Helps You to Build Massive Email List Faster
100% Newbie-friendly and easy-to-use software.
FULL Commercial License Included – sell Lead generation services to clients
Pay one time and use it forever
And Many more
MailPal Review: How Does It Work?
3 Easy Steps To Email Marketing Heaven Just three easy steps with MailPal and you can become a huge email company. With just one click, you can start making money.
Step #1. Login with Ease
Login to your AI-based email marketing platform. Nothing to set up or configure, simply log in and you’re ready.
Step #2. Upload Your List
Upload your email list, or if you don’t have one, use MailPal’s 1-click opt-in package to instantly start getting top-quality leads.
Step #3. Start Making Money
Start sending emails and start making money. With MailPal, you can even send SMS texts and social media messages to increase your conversions and your profits.
Frequently Asked Questions (FAQ’s)
Q. Will I get Support for this software?
Yes, our 24*7 support team is always available to solve your issues and help you get the best results from MailPal.
Q. Are there any monthly fees?
No, currently we are offering a one-time price for this tool. So, get this best deal before reversing to a Monthly subscription.
Q. Is there any money-back guarantee?
Yes, we are offering 30 days money-back guarantee. So there is no risk when you act now. The only way you lose is by taking no action.
Q. Do you update your product and improve it?
Yes, we always maintain our product and improve with new features.
Q. How to Activate my Early Bird discount?
Click the below button to grab this at an early bird discount.
Final Thoughts: Is MailPal Worth It?
MailPal is a great tool for business with large investments in email marketing, especially for those that want to reach people through Gmail and Yahoo primarily. Enabled by its unlimited emails, high deliverability rate of 99%, and integrated artificial spam checker, it pays for most of the issues that e-commerce has about email marketing. They are perfect for a local company that wants to grow, as well as an online shop that has already been formed but wants to have an efficient mail service and does not want to spend a fortune on its improvement. Those who are interested in increasing their delivery, open and click through rates should definitely try this tool because it has a competitive price, is easy to use and has all the features an email marketer needs.
👉 Click Here To Get Access MailPal Now & Limited Time Offer 👈
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