#well i started 2020 with this au might as well keep up the trend

[jubilantwriter]

Jaspvid Week 2021: Day 1 - Changes

(AO3)  (2020)  (V-Day)

@jaspvid-week​

Familiar Faces, Worn Out Places

Summary: It's only been one year since the supposed end of the world, but David and Jasper still linger to wander these quiet lands. So then, it shouldn't come as a surprise that they stumble into a place that's too familiar and close to home than they like. David's heart squeezes as the memories bombard him from every which way.

Just how much has changed? And how prepared is he to face these changes headfirst?

Word Count:  3583

FHAKJSLDFJAK WHAT A WAY TO START, ONE DAY LATE ALRIGHT ALRIGHT ALRIGH ALRTH-

////

They didn’t think their journey would lead them back here.  There’s something eerie with seeing a town they recognize still look the same but also… not.

Sleepy Peaks was never meant to be this sleepy, he thinks.  David reaches for Jasper’s hand, squeezing it tightly as his eyes skirt from one store to another.  The wind rustles the doors left ajar, wood smacking against wood as familiar, old stores creak from the damage they’ve sustained.  

Time has passed too slowly for it to have only been a year.  Has it only been a year?  Maybe a bit longer?  It feels like ages since they’ve shared that chocolate in an attempt to celebrate Valentine’s day.  Their worn boots crush the shattered glass still speckled across the ground, windows shattered like so many other stores, and yet, seeing it in a place from their childhood?

It feels wrong.  

“Davey…”  Jasper looks over at David, concern clear on his features as they stand in what remains of the sleepy town.  “Maybe we should head out somewhere else.”

“No.”  Despite his misgivings, he wants to continue forward.  There’s things he wants to see.  Things he… wants to see one last time before moving on.  “There might be some useful things left over, you know?  We gotta look around some more.”

“If you say so.”  Still, Jasper never drops that look of concern.  “Just tell me when you’ve had enough, alright?  We can always bounce if it becomes too much.”

“Yeah…”  He smiles cheerfully despite their memories slowly creeping in from years long since passed.  It’s strange - they never really explored this town much as children, despite stopping in it often before being dropped off at that old camp.  But as they approach the rickety General Store, the sound of excited, chattering boys echoes in his mind.

”Jasp!  Ma said we can get some candy!”

“Radical!”

“David, I said one candy bar each, not everything at the counter!”

“Heeey, I remember this place.”  Jasper whistles as the ransacked store sits full of memories before them.  “You tried to shoplift from here once!”

“Jasp!”  A bright, embarrassed blush raises to David’s cheeks as his criminal past is brought up.  “You know it was just a phase!”

“Suuure.”  He grins easily as he steps into the store, head turning this way and that before he makes his way to the counter.  Another whistle escapes him as he plants his hands on the counter.  “Damn, this used to feel so tall when we were kids.”

David walks to his side and imagines a pair of small hands barely reaching the top of the counter.  “Yeah, we could barely see over it.”

“You used to think that since you couldn’t see the cashier, the cashier couldn’t see you when you stashed a bar in your pockets.”

“Really?  You’re still going on about that?”

“Really.”  Jasper waggles his eyebrows as David laughs.  “Your mom got so mad when you got caught each and every time.  You’d think you’d learn after three straight years of getting caught, but nooo, you had to be Mr. Bad to the Bone.”

“Stop it!”  David playfully shoves him as Jasper snickers.  “Like you were any better!”

“Hey!  Between the both of us, I’m pretty sure I was the goody-two shoes.”

“Says the master of the puppy dog eyes.”  David shakes his head as he strolls over to the empty shelves, hoping to spot something overlooked.  “You could give the cashier the saddest eyes, and he’d give you a free candy bar.”

“I bet I could still pull it off if I tried hard enough.”  With that, Jasper sidles up to David and bats his eyelashes at his boyfriend.  “I bet you’d give me a free candy bar if you were the cashier!”

David groans guiltily before pushing Jasper’s face away.  “...I’d at least pay for it first with my own money.”  Jasper’s boisterous laugh echoes in the empty store as they continue following the ghosts of their childhood through the aisles.  Nothing seems to be left behind, even as they check the broken-into backroom and behind the cashier’s counter.

Nothing remains.  A store that once housed the goodies and rewards for a well-spent summer now sits haunted with the memories of the two men still standing in its shell.  David takes Jasper’s hand and squeezes it once, before looking over to him with a strained smile.

“It’s been a year anyways, it’s no surprise that it’s empty.”

Jasper only nods along before tugging him out of the store.  They pass by familiar storefronts, ghosts of their former selves taking peeks through the broken glass as they whisper about the newest, coolest gadgets, or the delicious smelling scents coming from the restaurants and diners.  Lumps and bumps line the road as the pair traverse on the old asphalt, the road cracking here and there from whatever disaster may have struck this town.  Earthquakes perhaps?  David eyes the sides of buildings blackened by forces that could be man made or naturally caused.  Fires too, it seems.  

How many of the residents died?  How many escaped?  Sweat beads at the base of his neck as they approach the entrance to the woods, the road leading into it impeded by fallen trees and debris.  It’s a good thing they’ve long lost the use of cars by now.  They climb over the trees and carefully trek along the road, watching out for potholes and largely uneven parts of the road.  Tree roots have managed to grow underneath the asphalt, lifting chunks of it high enough to trip over.  A year of overall disuse has the entire road littered with fallen leaves, branches, and countless coverings of debris.  Jasper grunts as he trips over a well hidden crack, caught just barely in time by David as he straightens himself out.

“Christ,” he grumbles, looking ahead into the shadows of the forest, “how much further?”

David looks up and follows his gaze, the end nowhere in sight.  The car ride to the camp always felt like it took way too long, while also being way too short.  It took him a while to really warm up to the place, but by the time he truly started to like the place, he stopped going to camp.  What can he call the memories?  Happy?  Bad?  Bittersweet?

He looks to Jasper as their hands linked together silently.  “It shouldn’t be much further.”

“I’m bankin’ on that.”

The trek isn’t the hardest one they’ve made.  They’ve traversed over rockier terrains, neighborhoods ankle deep in water where fallen telephones can be anywhere out of sight, and stepped over rickety, unstable planks of wood in houses falling apart at the seams.  They’ve fended off desperate, violent survivors many a time before as well, running when possible, fighting when inevitable.

They don’t talk about the blood that covers their hands.

...So yes!  They have been through much, much worse.  A walk through a forest with a neglected road?  Should be a breeze through the park!  And yet, they drag their feet as if they’re travelling through muck, looking over their shoulders with an unneeded precaution, hoping to delay the inevitable.  Jasper’s memories couldn’t have been as fond as David’s, given their last year together but…

“Oh.  Shit.”  Jasper’s mumbled exclamation draws him out of his thoughts.  “Looks like you were right, Davey.”

Turns out, they didn’t drag their feet long enough.  Ahead of them stands the familiar old sign of Camp Campbell, though half the letters are missing.  The rickety old sign is hanging loose and limp, the one remaining chain allowing it to swing idly as a strong wind jostles it.  Apprehension grips David as he looks over the once familiar campgrounds.  When did the disasters start?

When did they begin? 

“Are you sure you wanna do this?”  Jasper looks over to David, concern clear on his face as the old camp remains eerily quiet.

“...I mean, who knows, right?”  He laughs nervously and slips his hand out of Jasper’s grasp.  “There might still be some supplies!  Some things we can take a-and stuff…”

“Davey…”

“I know what you’re thinking.”  He takes a step away from Jasper, rubbing his arm nervously as he looks up at the faded sign above them.  “But I-  I just want to make sure.  You know?  I know the disasters started just before summer hit but I- I just want to make sure.”

A hand lands lightly on his shoulder.  “You sure about this?  What if you find something you don’t like?”

It takes him a moment, but he finally looks over to Jasper with a wobbly smile.  “I think we’ve both gotten used to that feeling by now, right?”

An uneasy smile rises to Jasper’s face as he nods.  “Alright, bud.  How do ya wanna do this?”

He looks ahead to where the mess hall is.  The place used to be so lively but now…  “Can we split up?  Just to cover more ground, and stuff.”  

“...Right.”  A skeptical look crosses his features before Jasper’s hand lowers to squeeze his arm with a comforting smile.  “Just promise me you’ll holler if something’s up, capiche?”

“Capoche.”  His response gets a chuckle out of Jasper, before his eyes search his one last time before stepping back.  

“Alright, let’s meet back here before the sun sets.”

“Gotcha!”  David waves as Jasper wanders off to the left, disappearing from sight as he goes to explore the grounds there.

Now he's all alone.  He takes a deep breath and sighs.  Well, it's not a bad thing, after all.  It's what he wants.  It's what he... needs.  He shakes his head to clear it.  Right!  Exploration.

Right.

He walks right into the mess hall, the old doors creaking as he forces his way in.  Tables and the like are covered in dust, but otherwise look mostly untouched.  Nothing seems worse for wear, but the windows have been cracked, and some are even broken.  His boots crunch over the shards as he examines the windows.  It's not easy to determine if the broken windows were the cause of the many natural disasters, or if they were man made, but judging by the lack of disruption and chaos in the mess hall, he can hazard a guess and blame it on the elements instead.

...Oddly enough, the mess hall smells like nothing.  It's not something that should take him aback, but it does.  If he remembers correctly, it always smelled like mashed potatoes and butter in here.  It was a staple for every meal.  Thinking back, he always hated the mashed potatoes, but Jasper loved them.

"C'mon, Davey!  It's Quartermaster's specialty!"

"Ugh, well maybe he should do a better job at his specialty.  It tastes like wet paper and crud!"

"Davey!"

His steps falter as he steps closer to the kitchen.  They were never allowed back here but...

Well, that never stopped him as a kid, now did it?

He pushes the door open and peeks around the kitchen.  Nothing much has changed except the microwave looks both newer and incredibly beaten up.  A shelf catches his attention, but his nose immediately crinkles up when he realizes the foodstuffs on the shelves are nothing but perishables that have long since perished.  Another door catches his eye, and if he remembers correctly, this was where the staff kept the rest of the food.

"I dunno, Davey, this doesn't seem like a good idea."

"I didn't think you were such a goody-two shoes, Jasp."

"I'm not!  I just don't think you should do it during activities!"

"Exactly, no one's gonna expect us to come in during the daytime-"

"What are you two doing here, children."

"..."

"..."

"..."

"SCRAM, HURRY!"

The memory nearly pulls a laugh from him as he opens the pantry door.  Like the shelf outside, all the perishables have long since succumbed to pests and mold.  He picks up a can and looks at the best by date.

19... 98?

He quickly puts it back down and chooses not to think about the implications.  Okay, maybe the pantry is a bust.  He turns on his heel and walks back into the mess hall.  The unspeakable silence makes him swallow hard.  It's... unnerving to see it so empty and quiet.  He can still hear the laughter and groans of disgust that used to reverberate within these very walls.  As he walks past a table, he swears he hears a familiar giggle from his memories.  He turns to face the childish giggle, but nothing but a shadow from his memories greets him.

...Maybe some fresh air will do him some good.  All that mold is messing with his mind.

His feet take him back out and towards where he thinks the campers were supposed to stay.  Noises fill in the blank spaces, excited campers making conversations from the past that he once overheard in his youth.  The crunch of the dirt keeps him tethered in the present, but even as he glances to the side, he swears he can see the shadows of former friends running around in the corner of his eye.  This place used to be so sunny, so bright and full of life.

Now, all he sees are the broken down remains of yellow tents.  Leaves and twigs cover some of them, and a fallen tree crushes a good few of them further off.  He approaches a particular one, the third one to the left, and carefully tries to set it back up.  It's no use - the poles on the inside have snapped into pieces, rendering it impossible to get upright.  Still, he tries to at least straighten it out.  He grabs some broken branches and props it up haphazardly.  It works, but it won't last.  A strong breeze could topple it over.  

Still.  He stands back to admire his handiwork.  It's strange how he's taller than the tent now.  Before, it used to feel kind of big with enough space for him to do a little jump inside if he felt like it.  Now, it looks sad and tiny, with its tree branches keeping it upright in a poor resemblance of its former self.  It's... not the best.  The sides are sagging, and it looks ready to topple into itself but...

He blinks, and he can see Jasper's childlike appearance duck out from the tent, laughing boisterously.

"Come on, Davey!  We're gonna miss the bonfire!"

"We can't miss the bonfire, stupid, it's still gonna be there even if we're an hour late."

"Still!  C'mon, broski!"

"Don't call me that!"

"Broski!"  Jasper's young laughter fades away as he rubs his eyes.  The tent topples into itself like he predicts.  He sighs and looks away from its remains, instead looking towards where the dock should be.  A tree blocks his path, but that's never really stopped him before, now has it?

He climbs over it with ease and follows the dirt path down to the lake.  The dock is largely untouched, but the kayaks are long since gone.  In the distance, he can see the familiar sight of Normal Island, but he feels no need to explore that place.  If there were any survivors, maybe they would be there but...

Splashes and excited shouts fill the insides of his ears, his gaze remembering the counselors that helped kids learn how to swim, or fellow campers having summer fun by swimming around the lake and splashing each other.  He considers jumping down to check under the dock, a place he used to hide under until Jasper swam under and dragged him out, but getting his pants soggy is the last thing he wants at the moment.  Instead, he sits at the end of the dock and keeps himself from giving into temptation and letting his legs dangle into the lake.  He looks up and sees the clear, blue sky with not a cloud in sight.  If this were a normal camp day, all the campers would be going out for a pleasant hike.  

No fallen trees.

No eerily silent woods.

Just a normal, noisy, exciting hike.

A shuddery sigh passes through him, and he closes his eyes.  Camps aren't meant to be quiet.  It's wrong.  It doesn't feel right.  Even when he hated the place, he'd only seen it as lively and inexplicably loud.  Now it's... it's...

Dead.

The lake laps at the shore softly, but there's no laughter to accompany the noise.  No splashes, no cries, no shouts.  Even as he tries his hardest to remember, the loud silence is the only thing that reigns around him.  That, and the sound of heavy boots marching up behind him.

"Thought I'd find you out here."

He looks over and offers a weak grin.  "Hey, Jasp."

"Heya."  Jasper plops down next to him, a distant look to his eyes as he stares out at Normal Island.  "...Feels weird, huh?"

"Yeah..."

"Different vibe from..."  He gestures vaguely before dropping his hand to his lap.  "Different from broken down stores and dank cafes."

"Strange, huh?"  David hugs his knees to his chest and rests his cheek against them.  "We had some good memories here too, though."

"Yeah."  Jasper sighs as he leans back.  "Good and bad.  Nothing like stealing candy bars though."

David snorts.  "No, nothing like that."

"But we did steal that kayak one night."

"I stole the kayak.  You were just along for the ride."

"Mr. Bad to the Bone strikes again."  Jasper turns and grins with a touch of sadness to it.  "You always did have this thing for stealing things as a kid."

"I did, huh?"  David shrugs with a small smile.  "You were the only one who seemed to notice."

"And the cashier."

"And the cashier."  A small chuckle escapes him as the breeze ruffles their hair.  "...So did you find anything?"

"Nah.  Just some dust, expired rations, dirty mags in the counselor's cabin..."

"Jasp!"  

"What?"  He laughs as David lightly shoves his arm.  "We're all adults here.  You can't tell me you've never looked at a dirty mag before."  He waggles his eyebrows and it's enough to draw a laugh out of David.  

"No, I never really looked at one before.  But was that all you found?"

"Yup.  Nothing else."  A pause.  "Not a single body, not a single skeleton.  Hell, I couldn't even find the Quartermaster."

"I'm pretty sure he must be dead by now."

"You think so?"  Jasper raises an eyebrow at that.  "That dude seemed like he could live forever.  Like, I'm pretty sure I saw him stab himself with a hook once.  Preeetty sure that happened."  

David laughs as his thoughts circle back to Jasper's previous statement.

"So no bodies?"

"None."  Jasper grins as David feels a weight lifted off his shoulders.  "Just an empty campsite."

Not completely.  David looks out to Normal Island and thinks the campsite will never quite be empty.  No one truly died here, but he knows it'll always be haunted by their memories.  He stands up and dusts himself off before reaching a hand out to Jasper.  "Just an empty campsite."

Jasper takes his hand, and he pulls him up with ease.  "Ya ready to bounce from this joint?"

David takes one last look around the place.  A part of him wants to look around more thoroughly, maybe explore the activities field one last time, or walk into the mess hall one last time, but the weight of the memories might crush him even if Jasper's by his side.  And besides, he trusts Jasper's words when he says there's nothing left for them here.  He smiles as he nods his head.

"Yeah, I'm ready to go."

"Sweet."  Jasper leans in for a quick peck on the cheek, his thumb rubbing comforting circles into the back of his hand.  "Where to next?"

"Don't know."  David leads them back to the entrance of the camp, where the rickety sign continues to swing and perhaps will always continue to swing.  "Wherever the path takes us?"

"Sounds like a valid reason to me." 

They walk away from the remains of their past, never knowing if they'll ever come back to revisit it.  A part of David hopes that they will come back to the old campgrounds.  Maybe life will one day return to this old shell of a place.  Maybe it will forever remain lifeless like today.

He's not sure what is left for a place like this.  

"Wanna watch me try and vault over that tree like an Olympic track star?"

"Jasp, don't-"

"Too late!"

"Jasper!" 

There's a lot of maybes on his mind.  But maybe something will change someday for the better.  Jasper laughs as he runs at the fallen tree in front of them, only to trip and smack his face against the bark.  David yells and comes to his aid and is met with boisterous laughter, and he can't help but join his fallen boyfriend in his fit of giggles.

Maybe.

But until then, he'll cling onto these old memories.  If these are all that remains of this old place, then he'll hold onto each one in its memory.  For the sake of the place where they met.

”Hey, you’ll come back next summer, right?”

“No way, dweeb.”

“...Aw.  Then how are we gonna meet again?”

“...Stop looking at me like that.  Fine.  Fine!  I’ll come back next year!”

“Radical!  That’s a promise, right?  Pinky promise me!”

“Ugh, fine, you nerd.”

For the sake of their memories, he’ll let it rest fondly in his heart.  Until he can finally leave them all to rest.

[solaeter]

hello op! this is my first time requesting something. I hope I don't fuck it up.

I'm Miley, and my favorite emoji is ✨ (so I can be sarcastic on text lol) I also like going 🖐️😔 at almost everything

I hope I'm doing this right

I think I'm straight, but you could say bicurious. I'm brown, like Asian brown, i wear glasses :) I'm 5'6 in height, people tell me I have nice fingers idk why lol

I have a lil acne :( but I don't care much about it lol it izz what it izz

My love language is physical touch hehe followed by words of affirmation :) *touch starved since 2020 *

I am an ESTP, an April Aries 🌝 I think I'm an ambivert. I like people and talking to ones I share interests with. I can be shy sometimes... I have been told I am very loud and "savage" lol

Umm about sexual preferences I can say I took the test 🌝 and turns out I'm 100% switch followed by degradee and experimentalist. I think that says everything lol

I hate liars, slow walkers, mangoes, whiners, scary movies (yes.), Karens and sappy couples. I love memes, cake, anime, manga, twitter and painting. I love alternative rock and indie pop music.

I HAVE NO IDEA WHAT TO DO WITH MY LIFE AND IT SCARES ME lol I study science and chemistry goes over my head T_T

I want someone to be honest with me? Keep it real? and not bore me out. Unpredictable? Idk myself. I don't believe in soulmate au, I think both sides must put on effort to make a relationship work.

I think wearing eyeliner gives me confidence, it makes me feel good about myself. I like it when I'm able talk to people and hear their thoughts.

As you can tell I use *lol and memes as a coping mechanism.

I am really hoping this is ok. It's 2 am and I cannot think straight but it was nice writing this out lol

Hope you have a good day ahead! Drink water and be safe byeee love you

Jujutsu Kaisen Matchup Event | CLOSED

Thank you so much for participating!!! Oh my goodness this took me soo long cause of endless distractions and irl things 😫. Pls forgive me and thanks again!! 💕💕

Out of everyone in Jujutsu Kaisen, I pair you with..

First off, congratulations on getting the legend himself to settle down! Secondly, mere height difference will have Gojo either teasing you or using you as a personal armrest. Plus he finds it insanely adorable cause you're just so fuckin cute and he just cannot 🥺. This bastard will steal your glasses and look into them before giving them back. Or he'll trade you his just so you can see the pitch black view he can only see out of. If you question him about it, he'll make some type of witty remark just to boost his own ego. Gojo will shower you with compliments, ranging from sweet to down right lewd. It just depends on his mood at that moment. Plus he cannot go without commenting about your gorgeous, beautiful and perfect figure. He’s also the one to compliment your makeup, especially how it makes your eyes pop. Honey, you have him wrapped around your finger. 

From the moment you two started dating, Satoru was all over you. He thrives off affection and touch just as much as you, if not more. He will always have a hand on you, whether it be locked with yours or resting on the small of your back. He just has to have his hands on you, but if you need space or something, he will pout but listen. Maybe not for long of course 🙄. Satoru is good with words, easily swaying anyone [except other women, pls honey he’s lucky to have you] so he'll have you covered anytime you need some type of affirmation. Just be sure to do the same for him, even though he's almighty and "the strongest" as he would say, sometimes he needs an extra push to keep his head in the right place.

Satoru really enjoys how you can be shy one moment then delivering a savage burn that has him mentally thanking the heavens it wasn't pointed at him. Though let's be honest, he'd be the main target of your sassy remarks. The dude has them coming but he just loves it so much that sometimes he pokes at you just to see what you'll do. Now on the days your social battery runs out and you're more to yourself, Satoru will take the reigns and do your talking, cause let's be honest again, the dude doesn't know how to stfu when he gets going 🙄.

Satoru likes to keep things fresh. He’s a try anything once type of man, so he’ll willingly embrace the fact you’re a switch. The view he has when you’re on top of him, chefs kiss. Plus he’ll degrade you as if it were second nature. I won’t say anymore to keep this sfw lol, but Satoru can’t get enough of you. 

Did someone say cake? Satoru’s sweet tooth is almost unparalleled and whenever you have a craving for something, he’s quick to offer suggestions. He appreciates your interests and may or may not exploit some of your dislikes just to rile you up. Like putting on a scary movie one night just to have you closer even if it means possibly getting into trouble 😌. He’ll also walk slowly in front of you just to hear you complain, it humors him. Satoru is a bastard and he knows it, especially when you probably smack him on the back and stalk ahead. Good lord it gets him rolling. Satoru is also the one to follow all the recent trends and memes, probably even somehow has a pretty popular twitter account full of shitposting and dumb selfies. So he’ll be right there beside you cackling at memes or mocking ‘Karens’ in his typical dramatic fashion 🙄.

Dreams for the future are nice and all, but Satoru doesn’t mind if you’re unsure. Life is about living and not being shackled by shit. He’d say to live day by day and if someone can’t accept that, well kindly fuck them 🥱. Don’t ask him for help with anything science related, the man will just 😶.

Satoru is a very honest individual, so he’ll always be up front with you. Even if it might be offensive, he'll try to soften the blow with a cheesy smile and some type of apology. There’s never a dull moment with the strongest sorcerer. He will keep you on your toes for sure, he’s like a man child until he has to be serious. I believe Satoru doesn’t believe in soul mates either, he wasn’t one for love until you came around anyways. Falling for you was a slap to the face, but a good one. 

[miaouerie]

whumptober 2020 ----- day 2. “pick who dies”

@whumptober2020​ Rebelcaptain Hunger Games AU: Cassian is Jyn’s mentor in the 70th Hunger Games.

content warnings: minor character death (OC)

previous: day 1. 

The female tribute reaped alongside him was named Nata Houdely. She’s just about his age, and she’s pretty: long, dark hair and brown eyes the same shade as his. She stands just a little taller than him. They could’ve been siblings.  

Cassian’s stylist says as much to Nata’s stylist, who lets out such an unnatural, shrieky staccato of a laugh that Nata nudges Cassian with her elbow and whispers, “Does she have something stuck in her throat?”

It sounded like a high pitched ee-ee-ee-ee noise that reminds Cassian of a whistling kettle on the stove. The two of them keep quiet with their snickering until they’re whisked away to remake. Afterwards when Draven comes to escort them back to their floor, they crack up over the other’s impersonations of their prep teams’ oddities.

Nata is funny. They’re the same age but if Cassian ever had a sister, he would have pictured her: they giggle over each other’s impressions of the Capitol accent (Cassian’s was better), compare vanished scars and moles from before the visit to remake, and make fun of the weirdest looking Capitol fashion trends they’ve seen so far.

As they return to their rooms Cassian feels like he’s in better spirits than at the start of the day; the sickening thought that today concluded their first full day in the Capitol in the countdown to the 62nd Hunger Games only comes to mind as he falls into a dreamless sleep. But the next morning, Jeron is frowning at him over the breakfast table. 

When they disperse to prepare for the first training day, he waits until Nata and her mentor leave.

“Cassian. What do you think of Nata?”

His 14-year old son considers the question. “She’s funny, and we get along well.” Jeron is still looking at him expectantly for what must be a different answer so Cassian tries, “Should I ally with her?”

His father sighs, touching a hand to his temple. “I was worried about that. Listen, the first day of group training is today. Irga is certainly talking strategy with her right now. And I don’t believe her plans will include you in them.”

Cassian can feel his cheeks get hot, the way they do preceding an argument. “How can you say that already?”  

“Because I asked her not to.”

What? “Why?”

“Realistically, we can only bring one of you home. You are my utmost priority, and Irga understands that. You’ll do better to avoid an attachment that will be severed. It might even be by your own hand. I don’t want you to get attached to someone like that.”  

His father’s voice is quiet and firm, but in it, there’s a desperate plea. Cassian can barely hear it over the ringing in his ears. He doesn’t want to think about it, not from even before he was reaped and not ever in his life, but when confronted with the reality of the situation like this he can’t: his father is a mentor in the Hunger Games—his mentor now—and the Games must come first.

-

“My father… he said we shouldn’t make an alliance.” Nata’s brown eyes widen, but before she can respond Cassian continues, “We could make one anyway. If you want?”

-

Nata dies in the bloodbath. Cassian runs.  

[evak-fic-rec-turtleanon]

Evak Fics - Twitter Social Media

I love following these social media aus on Twitter so I thought I'd share them with you. They are a lot of fun!

I've put them in alphabetical order based on the writers' twitter handles. Under a read more: 

@ 98mcu : 

AU 1 - Insufferable Everyone has secrets, but what if you share them with the one person you absolutely despise.

(WIP) AU 2 - Boy in love when a very shy boy starts a twitter account to ramble about his admiration for the most beautiful creature he has ever seen.

@ etannetsted : 

AU 1 - Enemies to lovers au Isak is pretty sure his whole life is a huge joke. Seriously, what were the odds that Magnus' new crush is the same guy he fell in love with a year ago and who left him with nothing but a broken heart and a green sketchbook?

@ evakslove :

(WIP) AU 1 - Last update Aug 2019  Even is a member of Hei Briskeby and a famous Youtuber who is struggling to separate the internet from reality. Isak is visiting Vidcon with Sana as a favor as she is being dragged along by her brother and Yousef. Isak is the realest thing Even has seen.

@ evamvhns : 

(WIP) AU 1 - Last update Sept 2019 the weekend getaway to chris’ cabin is something everyone looks forward to. but it soon turns into a nightmare when a familiar body lies dead the next day. and things keep getting worse when the group realizes that the murderer is within them.

@ quarterleigh : 

Thread of all their aus

AU 1 Isak is a broke university student who needs money fast. Thankfully his science buddy Sana has an in with a modeling agency

AU 2 Even is retaking his final year at a new school and is determined to graduate this time. Too bad the guy his mom hired to help him finish is the biggest distraction yet.

AU 3 Even is the crown prince of Norway, endlessly privileged and unbelievably unhappy. After a messy breakup, the media turns on him. Isak is a journalist tasked with what he thinks will be the least interesting story of his career- a profile on the prince.

AU 4 Every year, the university grants funding for 1 student project. Even is thrilled when he hears he’s going to be receiving funding for his short film, only for the board to withdraw their offer in favor of a last minute proposal from a biology student.

@ Sandras_SkamAUs : 

Thread of all of their aus

AU 1 AU where they meet in Uni. Isak doesn't think too highly of Even and it shows. And when they have to work on a group project together, Isak would very much like to kill someone... but maybe Even isn't so bad after all?!

AU 2 After weeks of copying, brewing coffee & getting lunch for his colleagues, Isak's time to shine comes in the last week of his internship at a local newspaper. He is allowed to do his 1st interview & write an article on Even Bech Næsheim, a theater director and gay rights activist. Little does Isak know that this man will change his life 4ever.

AU 3 Both Isak & Even decide to spend a semester abroad @ the University of Heidelberg, Germany. While this seems like a life-changing opportunity, both feel kind of lost, lonely and homesick in their new environment. That is, until they meet each other.

AU 4 Even is Norway's most sought-after model; Isak one of the most promising, aspiring models. They meet at a shooting & start an affair that only each of their respective bbfs know about. No one can know - not Even's girlfriend, not the media.

AU 5 Isak is a rich, rebellious guy who would do just about anything to piss his dad off. Even & his family on the other hand are barely scraping by; but he's a literal sunshine. Their paths collide when Isak tries to piss his dad off on his wedding.

AU 6 Isak moves to Trondheim to start his BA in Biology at NTNU. There he immediately is mesmerized by his local barista Even. However, Even holds back due to his disability. Inspired by the wonderful art of Elli (elli_skam on Instagram).

AU 7 Evak have been going strong for almost 3 years now. They are the picture-perfect dream couple that everybody envies just a little. However, Isak has a secret, he doesn't feel comfortable to share with anyone. Not even Even. Especially  not Even.

(WIP) AU 8 - Includes Skam France They've been best friends forever, four guys growing inseparable over the years. When two of them start dating, universes collide. Will they really make the right choices? And what will that mean for their friendships?

@ skamruinedme : 

Thread of all their aus

AU 1 Attending Sana's brother wedding turns into a nightmare when Isak gets stuck in the elevator for hours. But he is not alone, and he can't decide whether that is a good or a bad thing. And then the guy keeps popping up in his life for some reason.

AU 2 They are neighbours who hate each other with a burning passion. Despite this, neither of them can deny that the other is hot af. So they make an arrangement, and then other arrangements. The problem? none of them seem to work.

AU 3 Isak and Even are childhood best friends. Even is straight and in a committed and loving relationship with Sonja. Isak is hopefully in love with him and silently pinning. But what happens when Isak gets a boyfriend?

AU 4 When Isak said he'd have to move to Trondheim for uni, both he and Even decided that it's for the best if they part ways. Flashworward 5 years later Isak gets a job offer in Oslo and has to go back and face old friends and old love.

AU 5 Texting your number neighbour is a growing twitter trend that the boys from the famous YouTube channel Hei Briskeby need to try out too. Even is not very fond of the idea at first, but he gives in eventuality because what could possibly go wrong?

(WIP) AU 6 - a Nooreva au Nissen days are over, and they should celebrate, but they can't. Eva and Noora are both heartbroken, tired, and in a desperate need for change. The natural solution? Take a gap year to travel through Europe.

AU 7 Isak and Even are engaged and everything is perfect until it isn't. Isak goes missing without a trace. Can he be found before it's too late? And most importantly, who is guilty for his disappearance?

AU 8 Isak and Even are friends and it's all good, except for one small problem. Even has a crush, but Isak won't look at him that way. The solution? Make a finsta too woo him, in true desperate Even fashion.

AU 9 Isak? Busy student drowning in work. Hates Christmas. Known as cold and heartless. Even? Artist and charming barista every customer is in love with. Obsessed with Christmas. When they meet, Even swears he'll make Isak change his mind about the holiday. Will he though?

(WIP) AU 10 Isak is a troublemaker who can't wait to be done with high school and live the free-spirited life he's always aimed for. The problem? He might have to repeat his third year because he is failing English, so his only hope is getting a tutor. or badboy!isak and nerd!even

@ skamtext : 

(WIP) AU 1 - New au posted on Jan 7, 2020   Even is new to school and is popular figure online in Oslo and is indie basically all the girls (especially Eva) want to know him. He makes friends with Chris and Sana as well being mutual with Jonas. Isak is a class clown and gets in trouble all the time meaning he’s a known name around school. This interests Even and he wants to know more about isak

@ socialmdiaAU : 

AU 1 - Has background Elu Even sees Isak pining hard during rehearsal for the school play. He sends a text: “Cute guy staring at another guy like he’s in love....I hope this plays out like a Luhrmann film.” Nothing, 𝒶𝓃𝒹 𝐼 𝓂𝑒𝒶𝓃 𝓃𝑜𝓉𝒽𝒾𝓃𝑔, goes the way it’s supposed to.

[epackingvietnam]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[bfxenon]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nutrifami]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[xaydungtruonggia]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ductrungnguyen87]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[gamebazu]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2NwrvE5

[kjt-lawyers]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[noithatotoaz]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[thanhtuandoan89]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[drummcarpentry]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[lakelandseo]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu

SEO is a dynamic industry. What worked some weeks ago might not work again right now.

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business.

In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results.

If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away.

1. Natural Language Processing (NLP)

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update brought NLP to the fore, and it’s been a technology to watch out for in the SEO industry since.

With NLP, Google can understand what a word in a sentence means by looking at its context.

This means that Google no longer relies on the specific words or phrases that users are searching for to provide them with the right answers. Rather, they’re looking at the intent behind each search.

Here’s an example of how BERT (an offshoot of NLP), affects a search query according to Google.

Before NLP, if someone searches for the query “2019 brazil traveler to usa need a visa”, Google thinks that this is an informational query to confirm if a U.S citizen can travel to Brazil without a visa. Hence, it shows a Washington Post article that answers the question on top of the SERPs.

As you can see, the context behind this search is someone wanting to travel to the USA from Brazil who needs a visa. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information.

How to utilize NLP in your SEO processes

With NLP, informational content is more crucial than ever. However, optimizing for BERT isn’t something you can do as an SEO.

Rather, you should focus on creating high-quality content that answers search queries accurately. When you do, you’ll definitely rank well.

This Moz article shows you how to write amazing pieces of content for search engines and people.

2. Natural Language Generation (NLG) for short-form content

With NLG, SEOs can now produce meaningful phrases and sentences just like a natural language, but using technology.

Instead of battling with writers’ block and spending hours thinking of what to write, NLG removes that burden through automation. And if you’re a content creator, this helps you focus just on polishing the content and making it read better.

While there are a lot of use cases for NLG, at the moment, it’s better used to write short-form content such as headlines, product descriptions, meeting memos, and so on.

How to use NLG as an SEO

There are a lot of use cases for NLG technologies. With a tool such as Copy.ai, you can create landing page hero text, Facebook primary text, blog introductions, email subject lines, listicles, meta descriptions, and so on.

Here’s an example of some listicles I created for the topic “quality blog content” using this tool:

As you can see, if I wanted to write an article on this topic, I can use some of these suggestions as an outline for my post. With these, I can focus instead on researching the individual sub-topics.

Here’s another example of some website taglines that I created for Moz by entering the brand name and a brief description of “The Ultimate SEO tool you can trust” into the tool:

If you were starting a new brand as an SEO, you can use NLG tools such as this, to discover awesome taglines to use for your brand.

3. TF*IDF

TF*IDF stands for “Term Frequency times Inverse Document Frequency”. This measures how you use a term on a particular page and how it compares to a collection of pages for that specific keyword.

While TF*IDF might seem like a measurement of keyword density, it’s actually measuring how important a keyword phrase is by comparing it to that keyword’s frequency in a large set of documents.

Although it’s not yet clear if Google uses TF*IDF in its algorithm, it’s a good practice to incorporate it into your on-page SEO strategy.

Before applying TF*IDF, you need to create a piece of content targeting a particular keyword. Once that’s done, plug the content into a TF*IDF tool. Some recommended options are Text Tools, SEO PowerSuite, Ryte, and Surfer SEO.

How to use TF*IDF in your SEO processes

With technology and some information about your keyword, TF*IDF tools usually suggest some phrases you can add or remove from your pages. As an SEO, you can optimize your page based on these suggestions to meet the required TF*IDF score for that keyword.

That way, you can figure out some phrases which are closely related to the keyword you’re writing about, but not present in your content. When you add these phrases and words to your content, it makes your article topically relevant and helps your page rank better in the SERPs.

4. GPT-3 for automated content creation

In September 2020, The Guardian published a story on its website that was written by a robot. Since then, Generative Pre-trained Transformer Number 3 (GPT-3) has been a hot topic in the SEO industry.

The GPT-3 API works in an interesting way because it’s been trained with a large pool of datasets to mimic how humans write. This includes the Common Crawl dataset, Wikipedia, relevant historical books, and so on.

When you provide the GPT-3 API with a writing prompt, it tries to predict exactly what would come after that, based on the information it’s read on the Internet.

The screenshot below is an example of GPT-3-generated content that went viral on Hacker news some months ago. Most users commented on it, just like they would on a regular post, without knowing that it was written by a robot.

How to Use GPT-3 for automated content creation

Email writing: As an SEO, you most likely recognize that writing great emails is a skill that’ll help your business grow, yet find it difficult to do so. With GPT-3, you can write emails easily. All you need to do is provide some bullet points outlining all you want to cover in the email, and it’ll automatically write it for you.

First draft writing: Creating the first draft is the most difficult aspect of writing. With GPT-3, you can create the first draft of your content, and then edit it afterwards to meet your brand voice. This saves you a lot of time and makes you more efficient.

5. SEO A/B testing

Most SEOs focus more on user A/B testing and less on SEO A/B testing. While user testing involves randomly assigning visitors (users) of your website to different versions of your pages, and eventually deciding on the one to use based on the performance. In SEO A/B testing, the users are Googlebots and not end-users, and they’re typically shown the same version of the page.

What this means is that when you implement SEO/AB testing, you’re only showing users or Google only one version of the page, and not multiple pages.

How to implement SEO/AB testing

There are different ways to implement SEO A/B testing, depending on what you want to achieve for your business. If you’re just starting out, some things you can test include:

Title tags

Meta description

H1

Take for instance, Etsy conducted a title tag SEO A/B testing for some of its pages, and within a few days, they started seeing significant traffic changes to their pages.

If you’re an intermediate/advanced SEO, you can test other things such as:

AMP pages

Internal anchor texts

Schema markup

New content

And so on

For example, SearchPilot ran an internal link SEO A/B testing for a grocery store, and saw a 25% increase in organic traffic.

Conducting SEO A/B tests such as these will help you know exactly what works well for your brand and what doesn’t. That way, you can make more informed decisions when optimizing your pages for SEO.

For instance, if your traffic decreased to a particular page after making changes to it during the SEO A/B test, it shows that the test didn’t work out.

Typically, you should expect to start seeing results from your SEO A/B testing as soon as Google crawls your variant page. If Google crawls your test page within say 7-14 days, then you can compare it with the main page.

Some SEO A/B testing tools you can use for this purpose include: Google Tag Manager, Rankscience, Optimizely, etc.

6. Automated on-page content optimization

When creating a long-form piece of content, you typically:

Check the top-ranking pages on the SERPs

Go through each piece of content ranking on the SERPs

Figure out the specific headings and subheadings the pages are covering

Identify the missing points in the pages

Create a better outline of our own piece.

And so on

This usually takes a lot of time. You have to spend hours manually checking one piece of content after another and taking note of the most important points to include in your own piece.

How to use automated on-page content optimization

Instead of spending hours to create content briefs and researching the information you want to include in your content, you can use SEO tools such as Frase AI and Content Harmony.

With Frase AI, you can shorten the time you use for content research. Say you want to write about “how to lose weight fast”, you can input the main keyword into the tool.

Once done, it’ll automatically check the top-ranking pages in the SERPs, and provide you with some useful information you can use when creating your content. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask.

With a tool such as Content Harmony, you can automatically create content briefs that meet search intent in less time.

All you need to get started is your keyword. Once you input it into the software, it automatically analyzes the SERPs using different data points. Afterwards, you can build your content briefs from there.

7. Non-text content factors

Non-text content factors are becoming more prominent in SEO because they help you create a nicer user experience on your website pages.

If you read a piece of content with blocks of texts all over it, you’ll most likely find it unappealing to look at. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO.

Some of these non-text content factors include:

Images

Infographics

Graphs

Charts

Videos

Audio clips

Animations

Slideshows

Downloadable files such as PDFs

How to use non-text content factors for SEO

Canva: With this tool, you create high-quality non-stock images for your pages.

Venngage: If you want to create infographics that catches your readers’ attention, then you should use Venngage.

Invideo: Invideo helps you create and edit videos online in a few minutes with different ready-made templates.

Animaker: If you don’t have a design background and want to create animated videos, then this tool will help you greatly.

With these tools, you can make your pages and posts more appealing. Hence, your readers will spend more time on your website, and your bounce rate will eventually decrease drastically.

Conclusion

As we look forward into the future of the SEO industry, new technology developments will definitely play a significant role. While some of them are already in use, others are still in development.

If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business. Have more SEO tech to add to this list? Let me know in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!