#value proposition

[askagamedev]

Triggered by the current steam sale: how do devs feel about years of their hard work being sold for 50, 70, 90% off? Is there some bitterness about it, or just 'eh, part of the industry'

I don't think the emotion we feel is bitterness so much as it is a bit of sadness. Prices falling is normal and unavoidable. It is unlikely the games I worked on early in my career could be sold for anything today. I have mixed feelings about Steam sales in general.

I think there is a valid and growing concern among game developers that Steam sales are devaluing games as a whole. Instead of finding a great game at a bargain and appreciating it when playing it, Steam Sales have become this seasonal event where players buy a large number of games that they rarely play. The games we buy are just text lines in the library. There's even a pile-of-shame tracker that tells people how many unplayed games they have in their Steam libraries.

What I care about as a game dev is that players enjoy playing the games I worked on. I feel sad when I think about players who may boot the game up for a few minutes, give up, and throw the game away, never getting to see the work I put into it. I feel sad when I think about the amazing games I got to play that were so formative for my career, and how many players today would ignore them since they're old and cheap. I think that's the real tragedy of Steam sales and the like - if it doesn't cost you anything for a game, there's very little reason to invest yourself into it. We ultimately build games for players to enjoy. Steam sales perversely make it both easier for players to see my work and harder for them to actually enjoy it.

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[theenterprisemac]

Quick Thought: SetApp Economics

What is SetApp?

SetApp is an application rental service that allows you to pay a fixed monthly or annual fee to use any applications on their service as long as you continue to pay.

Pricing

They have 3 different plans all of which can be paid on an annual basis saving you 10%.

Mac - $9.99/month ($107.88/year)

Mac + iOS - $12.49/month ($134.88/year)

Power User - $14.99/month ($161.88/year)

I am not going to go into the details here, but it suffices to say that the base subscription is just one Mac. The middle option is 1 Mac and 4 iOS devices. The top end is 4 Macs and 4 iOS devices.

I will point out that they omit the yearly total, and that's why I have included it so you can see just how much you are paying.

For the discussion here we will limit it to the Mac, but the same rules will apply on iOS.

The Apps

According to SetApp they more than 250 applications on their service. The applications are installed in the SetApp Applications folder in your Applications folder. If you look inside the app bundle you will see that they have been changed to make them work only while you pay. That is a story for another day. The apps available cover a wide range of tasks and functions– but don't get your hopes up you won't find things like Microsoft Office or Adobe Photoshop

The applications come from all over some are only on SetApp or the developers website and some are also on the Mac AppStore.

Economics

When deciding if SetApp is right for you consider the following:

Application Cost

Paid Upgrade Frequency

Total Subscription Cost - SetApp

A good potential use case are subscription applications like Ulysses which costs $39.99/year or $5.99/month. By itself this is not a good deal but if you pair this with a couple other subscription programs you may find that you are paying less per month than you would have.

On the other side applications that are not subscription applications become more complicate to analyze. Take Bartender (the menu bar organizer) this application costs $20 for five licenses. However, it does have paid upgrades–these upgrades seem to be on 3+ year cadence. If you were to just use an application like this with SetApp you are being ripped off. Consider the numbers:

Assuming Bartender releases a paid update every 3 years which is about the time between version 4 and 5 and the update costs is $12 and you spent $20 for the original five licenses. Also assume that you use it on one Mac. SetApp will cost you at best for one Mac $107.88/year. For those three years you would pay $323.64 for a something that would have cost you $32 over that three year time span–10% of the cost on SetApp.

The above is to demonstrate that you need to not just say: "oh, only $9.99/month for all these apps–how cheap!" Really look at what you are going to use–do your research and see where the best deal is.

What you will likely find is that SetApp is only a good deal for you if you either use a lot of the catalog, or use a bunch of paid subscription applications where the total per month cost is greater than the SetApp subscription fee.

Conclusion

SetApp is an interesting value proposition. I loathe renting my software like this. The only "rental" I am okay with is if it's for updates, but the software works without the subscription.

Leaving that aside if you use a sufficient amount of the software and you are careful SetApp can be a good value–even a savings. Just beware of only using some of the smaller cheap utilities. You may find that within a year you have spent more than all of those applications would have cost you to buy them outright.

Rental software is a scourge and curse–if you are going to help it thrive by subscribing do yourself a favor–make sure you are getting a good deal!

[business901-blog]

The post-purchase stage is a crucial phase in the customer journey that begins once a consumer purchases. This stage is not merely the end of a transaction but the start of a new relationship between the brand and the consumer. It involves continuous engagement and communication to enhance the customer experience and foster customer loyalty. By focusing on this phase, businesses can ensure they are not just acquiring customers but retaining them, which is vital for long-term success. 

Article: https://business901.com/blog1/exploring-consumer-preferences-during-the-post-purchase-stage/

[wseinfratech]

How to Plan a Customer-driven Product Strategy?

Customer satisfaction is a critical driver for product’s success. Learn the impact of a customer-driven development and how to build a proactive strategy

[well-educatedmillennial]

The Business Plan Gap

Struggling with business planning? You're not alone. In this article, I share key insights to help you overcome common challenges and create a robust plan for success. Whether you're starting up or scaling, these strategies can make a difference.

In today’s dynamic business environment, one factor consistently stands out as a differentiator between companies that thrive and those that struggle: strategic planning. The presence (or absence) of a well-crafted business plan can significantly impact a company’s ability to navigate challenges and capitalize on opportunities. This realization led me to explore effective business planning in…

[joenicassio]

Precisely Right>Almost Right

[aprilalaxiii]

Insights from our Technopreneurship Journey

Blog 5 - March 17, 2024

In this week's technopreneurship session, our journey became more interesting as we got deeper into the interview process. Understanding our target audience is important, and conducting interviews gives us great insights into their requirements and desires. It was exciting to see my teams' dedication as we connected with potential consumers, understanding their pain spots and goals. Through these discussions, we've gotten a more thorough understanding of the market landscape and discovered places where our solution can have a major influence.

Furthermore, in response to the feedback obtained during the interviews, our team made an important decision to shift our product focus. Although it is scary to shift from our original goal, accepting this modification exemplifies the agility required. As we develop our vision and respond to market realities, we demonstrate our resilience and dedication to providing solutions that are personalized to our target audience. This shift in focus reflects not just our responsiveness to user needs, but also our commitment to evolve and develop in order to achieve success.

During our presentation of our value proposition, I felt an overwhelming sense of pride in our combined efforts and the accomplishments we made together. Engr. provided feedback after we expressed the value proposition. Our chosen venture is feasible, but we must remember that if we create a prototype, we can do so as students. We will re-evaluate our chosen project as a group using collaborative brainstorming and constructive feedback. As we continue to improve our venture and iterate on our ideas, I am certain that our technopreneurship path will be marked by growth, stability, and, eventually, success.

April Jean T. Tacbobo - ME 3A

[ejyfelisilda]

VALUE Proposition<<

Weekly Blog - March 17, 2024 A big part of green tech would be organisms that eat wastes" - Steve Jurvetson

Welcome to this week's blog, where we'll be diving further into Metal Crasher, our product, and examining how it fits into a business thesis template as well as its value proposition. A cutting-edge method for gathering client segments and honing our value proposition is Metal Crasher. In this session, we'll go over the Value Proposition Canvas and how Metal Crasher fits into it, then apply it to a sample business thesis.

A useful tool for comprehending consumer needs and how our solution meets them is the Value Proposition Canvas. By gathering information on consumer preferences, habits, and pain areas, Metal Crasher assists in identifying important customer categories. We can improve our value proposition and better serve our clients by examining this data. By streamlining the process of obtaining consumer insights, Metal Crasher enables us to create value propositions that are specifically targeted and appealing to our target market.

We now looked at how Metal Crasher fits within the structure of a business thesis. Metal Crasher might be emphasized as a solution in the problem description section to help with the difficulty of comprehending client segmentation and improving value propositions. Businesses can obtain useful information from Metal Crasher to improve their competitive edge and guide strategic decisions. Metal Crasher can be defined as the data collection and analysis tool in the methodology section. It outlines the process of gathering consumer feedback and refining value propositions based on the insights obtained.

For companies trying to comprehend their target market and create attractive value offers, Metal Crasher is an invaluable tool. Businesses can expedite their research process and create more successful growth and success plans by utilizing the Value Proposition Canvas and incorporating Metal Crasher into a business thesis template. We appreciate your participation in this investigation on how Metal Crasher shapes market niches and value offerings. Stay tuned for additional information and updates about our cutting-edge product.

Ejy B. Felisilda - BSME3A

[geniusmarketer101]

SAAS Go-To-Market Success Stories

In the ever-evolving realm of software as a service (SaaS), the journey from concept to successful launch is a dynamic process that demands strategic planning and a keen understanding of the market. Today, we delve into the world of SaaS go-to-market strategies, drawing valuable lessons from the victories of successful software launches. Whether you're a SaaS startup or an established player looking to refine your approach, these insights are tailored to guide you towards a successful market entry.

1. Crafting a Compelling Value Proposition:

Successful SaaS launches start with a crystal-clear value proposition. Define what sets your software apart, how it solves a critical problem for your target audience, and why it's a must-have solution. Communicate this value proposition consistently across all marketing materials and ensure it resonates with your audience's pain points.

2. Early Engagement with Target Customers:

Before the launch, engage with your target customers early and often. Establish a beta testing program to gather valuable feedback, identify potential issues, and refine your product based on real user experiences. Early engagement not only helps you fine-tune your software but also creates a sense of anticipation among your audience.

3. Building a Strong Online Presence:

In the digital age, an impactful online presence is non-negotiable. Develop a user-friendly website that clearly communicates your software's features, benefits, and pricing. Leverage content marketing through blogs, whitepapers, and webinars to showcase your industry expertise and educate potential users about the value your SaaS solution brings.

4. Strategic Partnerships and Alliances:

Collaborate with strategic partners and industry influencers to amplify your reach. Identify potential partners whose offerings complement yours and explore joint marketing initiatives. Strategic alliances can enhance your credibility, broaden your audience, and accelerate your go-to-market efforts.

5.     Flexible Pricing Models for Market Penetration:

Offer flexible pricing models that cater to different customer segments. Consider freemium options, trial periods, or scalable subscription plans. A variety of pricing options enables you to capture a broader market and allows potential customers to experience the value of your SaaS solution before committing to a full subscription.

6. User Onboarding Excellence:

A seamless onboarding experience is crucial for user retention and satisfaction. Invest in user-friendly onboarding processes that guide users through key features and functionalities. Provide comprehensive documentation, tutorials, and responsive customer support to ensure users can maximize the benefits of your software from the outset.

7. Data-Driven Iterations and Continuous Improvement:

Leverage analytics tools to track user behavior, measure engagement, and assess the impact of your marketing efforts. Use these insights to make data-driven revisions to your go-to-market strategy. Continuous improvement is the key to staying agile in a competitive SaaS landscape.

8. Customer Success and Advocacy:

Prioritize customer success by offering ongoing support, updates, and resources. Encourage customer advocacy through referral programs, testimonials, and case studies. Happy customers become your brand ambassadors, contributing to positive word-of-mouth marketing, and strengthening your market position.

9. Measuring Success and Scaling Up:

Define key performance indicators (KPIs) aligned with your business goals. Regularly assess the success of your go-to-market strategy based on these metrics. Once you've achieved a solid market presence, consider scaling up through targeted expansion into new geographic regions or additional customer segments.

In conclusion, the journey from SaaS conception to successful market launch requires a strategic and customer-centric approach. By learning from the successes of those who have paved the way, you can position your SaaS solution for long-term success. Embrace these lessons, stay agile, and embark on your SaaS go-to-market journey with confidence. Your success story in the competitive SaaS landscape is waiting to be written- start crafting it today.

[howdoesone]

How does one price consulting services?

Pricing consulting services can be a challenging task, especially for new consultants. It is important to set the right price for your services to attract clients and remain profitable. In this article, we will explore various strategies that you can use to price your consulting services effectively. Continue reading Untitled

[industry212]

Funding IoT Startups: Strategies for Attracting Investors

Securing the Future: Winning Strategies for Funding IoT Startups and Attracting Investors

Accessing funding in the competitive environment of the Internet of Things (IoT) is an important step for startups looking to scale their innovative solutions strategies -Requires special strategies to attract investors and provides funding for start-ups, providing insight into what drives successful investments in this dynamic and rapidly growing sector.

Clear Value Proposition:

Communicating a clear and compelling value proposition is the foundation of any successful financial plan. IoT startups need to communicate how their solution meets a specific market need, solves a pain, or improves performance in a way that sets them apart from competitors.

Determine market potential:

Investors are looking for start-ups with significant market potential. Conduct comprehensive market research to determine target market size, growth forecast, and scalability of IoT solutions. Demonstrating a deeper understanding of market dynamics and potential return on investment is key to capturing investor interest.

Technological innovations demonstrated:

Highlighting unique and innovative IoT technologies is essential. Whether it's cutting-edge hardware devices, cutting-edge software solutions, or a combination of both, it will attract investors looking for cutting-edge opportunities that emphasize technological innovation and its competitive advantages.

Proof of Concept and Traction:

Investors are more likely to support startups with a proven track record. Confirm the feasibility of the IoT solution by providing evidence of successful proof of concept, research work, or early customer traction validates the viability of the IoT solution. Real-world results and positive feedback from initial deployments build confidence among potential investors.

Scalability and long-term vision:

Investors are interested in start-ups that can provide flexible growth and long-term sustainability. Clearly explain how IoT solutions can scale to reach a wider audience and how the startup plans to evolve in response to market trends. A well-defined long-term vision instills confidence in investors in a startup’s prospects.

Strong Business Model:

A strong and well-defined business model is essential to attract investors. Clearly define revenue, pricing strategies, and profitability strategy. Investors want to see a clear path to funding and a sustainable business model that aligns with the objectives of the IoT startup.

Team Proficiency:

Investors generally bet on the team as much as the technology. Demonstrate the expertise of the founding team, with emphasis on relevant experience in IoT, technology development, and operations management. A strong and qualified team gives confidence that a startup can successfully deliver on its vision.

Managing Safety and Compliance:

Given the nature of the IoT, addressing security concerns is paramount. Clearly state how the startup addresses cybersecurity challenges and complies with industry regulations. Assuring investors of robust security measures and compliance promises increases trust in IoT solutions.

Conclusion:

Funding IoT startups requires a strategic approach that combines a strong value proposition, market potential, technological innovation, and a solid business model. By demonstrating proof of concept, emphasizing scalability, and assembling an experienced team, IoT startups can attract investors looking for opportunities in this exciting and changing industry.

[askagamedev]

I understand that your posts about Pokemon are to explain why the games are in the direction they are in, but I find that they don't address the legitimate complaints and frustrations people have about the game. Mainly the lack of polish and the amount of bugs that are in the recent games. Don't you think fans are right to air their grievances and expecting something better in terms of quality out of a large IP like Pokemon? Don't you think at least the way Pokemon Company is scheduling new generations needs to change in some way to give Game Freak devs more time to work? The complaints that many fans are having are real and genuine.

I only answer the questions that people ask me, not the questions that others might wish someone asked me. If you want me to answer questions about the legitimate complaints fans have, you can always ask. Here are my answers to your questions:

Fans always retain the right to complain about what they do and do not like about the games they play. They can say whatever it is they want and I will always respect their right to ask for whatever they want. Fans do not have the right to expect that the developer or publisher do what they ask - it always remains the decision of the publisher and developer to gather the feedback and decide how to act on it. What the fans get is a value proposition - the publisher offers this game at a certain price and the fans decide whether they feel the game is worth the price. If certain fans do not feel there is sufficient value in the game, they are by no means obligated to buy the game or play the game. In fact, I encourage any player who feels dissatisfied with a game franchise to spend their time and money elsewhere. There are far too many good games out there that don't get enough attention to waste time on a game that isn't meeting my needs.

I think that Game Freak, being joint owner of the Pokemon Company alongside Creatures and Nintendo, generally has plenty of control over their own schedule and destiny. I don't think they are being forced to do this against their will, I think they set what they believe is a reasonable schedule.

I think that player expectation that each successive generation Pokemon game support every pokemon ever made is unfeasible in the long term.

I think that every game release, Pokemon or no, is a delicate balancing act between adding enough new and engaging content and polishing the experience enough to reduce overall player frustration to manageable levels.

I think that players should offer their feedback (especially about the things they dislike), but should not have the expectation their demands will be met.

I think that players always retain the right to walk away from the franchise if they don't feel their needs are being met. I wish more players would exercise that right, rather than continuing to buy the game they dislike. I don't think that's healthy.

I think that the company has the right to make what decisions they want, as long as they are ok with accepting the consequences (financial, social, and otherwise) of those decisions. Most of the time, they are ok with it. I don't recall seeing the Pokemon Company or Game Freak issue an apology for something they did.

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Got a burning question you want answered?

Short questions: Ask a Game Dev on Twitter

Long questions: Ask a Game Dev on Tumblr

Frequent Questions: The FAQ

[business901-blog]

Unlock Growth Potential: Build a Strategic Key Account Outline

By creating a well-defined outline, you can ensure your client’s needs and expectations align. To create a key account outline using the fishbone diagram, identify each key account’s main outcome or goal. For example, this could be increasing revenue, improving customer satisfaction, or expanding the scope of the relationship. Next, the fishbone diagram will explore the potential causes of achieving each key account’s desired outcome. It will consider customer preferences, market trends, competition, and internal capabilities.

Once you have identified the potential causes, prioritize them based on their impact and feasibility. This will help you focus on the most critical factors and allocate your resources effectively.

[hsmagazine254]

Setting Your Price Point: A Business Strategy

Understanding the Art of Pricing Pricing your products or services effectively is a critical aspect of running a successful business. Your price point not only impacts your revenue but also shapes customer perception and can make or break your competitiveness in the market. In this article, we’ll delve into the art and science of setting the right price point for your business. Understanding Your…

[ventesb2b]

Across Continents: The Power of B2B Marketing Solutions for Global Business Expansion

Introduction

In an interconnected world where borders are blurred by technology, businesses are continually expanding their horizons beyond local markets. The emergence of global B2B marketing solutions has transformed the way companies engage with international clients, opening doors to unprecedented growth opportunities. In this blog, we delve into the power of global B2B marketing solutions and how they can help businesses thrive on the global stage.

Understanding Global B2B Marketing Solutions:

Global B2B marketing solutions encompass a comprehensive set of strategies, tools, and techniques designed to help businesses connect with clients, partners, and stakeholders on a global scale. These solutions transcend geographical boundaries, language barriers, and cultural differences, enabling businesses to establish a strong presence and build meaningful relationships in diverse markets.

1. Market Research and Analysis:

Effective global B2B marketing begins with a deep understanding of each target market. Global B2B marketing solutions include robust market research and analysis, which help businesses identify local preferences, trends, and competitive landscapes. Armed with this insight, companies can tailor their messaging and offerings to resonate with the unique needs of each market.

2. Localization of Content:

Language and cultural nuances play a significant role in global marketing success. Global B2B marketing solutions involve the localization of content, ensuring that marketing materials are translated accurately and culturally adapted to resonate with the local audience. This approach enhances engagement and builds trust, as potential clients feel that the company understands their unique context.

3. Cross-Cultural Communication:

Effective global B2B marketing solutions focus on cultivating cross-cultural communication strategies. This involves understanding communication styles, social norms, and business etiquettes in various regions. Building rapport and understanding with potential clients on their terms establishes a foundation of trust and credibility.

4. Digital Presence and Search Engine Optimization (SEO):

In the digital age, having a strong online presence is essential for global business success. Global B2B marketing solutions emphasize optimizing websites for international search engines, making it easier for potential clients to discover your offerings. This includes using relevant keywords in multiple languages, optimizing content for local search intent, and creating region-specific landing pages.

5. Multichannel Marketing:

Different markets may favor different communication channels. Global B2B marketing solutions embrace a multichannel approach, utilizing platforms such as social media, email marketing, webinars, and industry-specific networks to engage with potential clients. This ensures that your brand is visible and accessible across a variety of channels, catering to diverse audience preferences.

6. Global Partnerships and Alliances:

Collaborating with local partners and forming alliances in target markets can accelerate global growth. Global B2B marketing solutions involve identifying potential partners, distributors, or resellers who can help your business penetrate new markets. These partnerships can provide valuable insights, distribution channels, and localized support.

7. Data-Driven Decision-Making:

Global B2B marketing solutions rely on data-driven insights to refine strategies and optimize campaigns. Analytics tools help businesses track the performance of marketing efforts in different regions, allowing for real-time adjustments based on engagement metrics, conversion rates, and other key performance indicators.

Let’s connect for more insight:  https://ventesb2b.com/contact-2/

8. Regulatory and Compliance Awareness:

Navigating international markets requires an understanding of local regulations and compliance standards. Global B2B marketing solutions ensure that businesses are aware of and adhere to relevant regulations, reducing the risk of legal and reputational challenges.

9. Tailored Value Propositions:

Different markets may have varying pain points and priorities. Global B2B marketing solutions involve crafting tailored value propositions that address the specific challenges and opportunities faced by clients in each region. This targeted approach positions your business as a partner that truly understands and can solve local market challenges.

10. Building a Global Brand:

Ultimately, the goal of global B2B marketing solutions is to build a strong global brand. Consistency in messaging, branding, and customer experience across markets fosters brand recognition and loyalty, making your business a trusted and recognizable name in the international business community.

Conclusion

The realm of global B2B marketing solutions is a dynamic landscape filled with opportunities for businesses to expand their reach and achieve remarkable growth. From market research and content localization to cross-cultural communication and digital optimization, these solutions empower companies to navigate the complexities of international markets successfully. By embracing global B2B marketing solutions, businesses can establish meaningful connections, drive engagement, and elevate their presence on the global stage, ultimately reaping the rewards of international expansion.

Aniket Deshpanade

Sr.Digital Marketink Associate

adeshpande185@gmail.com

www.ventesb2b.com/ New York, USA

[well-educatedmillennial]

Foundational Elements for Crafting an Impactful Business Strategy

Whether you're an entrepreneur, executive, or aspiring business leader, crafting a winning strategy is essential to seizing opportunities and sustaining success. Master the core components covered here - from vision to competitive positioning to flawless

In today’s turbulent marketplace, having a cohesive business strategy serves as an indispensable compass guiding enterprises toward profitability and competitive advantage. However, the fundamental question for leaders is: What are the core components of an effective strategic plan? While specific approaches certainly differ across industries and organizations, the most successful strategies…