#value proposition

[askagamedev]

Triggered by the current steam sale: how do devs feel about years of their hard work being sold for 50, 70, 90% off? Is there some bitterness about it, or just 'eh, part of the industry'

I don't think the emotion we feel is bitterness so much as it is a bit of sadness. Prices falling is normal and unavoidable. It is unlikely the games I worked on early in my career could be sold for anything today. I have mixed feelings about Steam sales in general.

I think there is a valid and growing concern among game developers that Steam sales are devaluing games as a whole. Instead of finding a great game at a bargain and appreciating it when playing it, Steam Sales have become this seasonal event where players buy a large number of games that they rarely play. The games we buy are just text lines in the library. There's even a pile-of-shame tracker that tells people how many unplayed games they have in their Steam libraries.

What I care about as a game dev is that players enjoy playing the games I worked on. I feel sad when I think about players who may boot the game up for a few minutes, give up, and throw the game away, never getting to see the work I put into it. I feel sad when I think about the amazing games I got to play that were so formative for my career, and how many players today would ignore them since they're old and cheap. I think that's the real tragedy of Steam sales and the like - if it doesn't cost you anything for a game, there's very little reason to invest yourself into it. We ultimately build games for players to enjoy. Steam sales perversely make it both easier for players to see my work and harder for them to actually enjoy it.

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[vintage-tigre]

[koripacheco02-05]

Crafting a Value Proposition to Drive CRO Success

Boost your CRO with a clear, compelling value proposition tailored to your audience.

Source: https://cro.media/insights/marketing/crafting-value-proposition-cro-success/

In the world of Conversion Rate Optimization (CRO), a solid value proposition is crucial. It serves as the cornerstone of your marketing and sales strategy, directly influencing how visitors perceive your product and whether they take the desired action on your website. A well-crafted value proposition not only communicates the unique benefits your product offers but also sets the stage for optimized conversions.

The Value Proposition and CRO Relationship

The value proposition plays a direct role in driving conversions by addressing customer pain points and offering clear, actionable solutions. It's the hook that grabs attention and pushes visitors further down the conversion funnel, making them more likely to take actions such as signing up, making a purchase, or engaging with your brand.

Target Audience Clarity

A great value proposition starts by addressing the core needs and pain points of your target audience. In CRO, identifying these elements helps to create focused landing pages that convert. By narrowing in on the specific problems your product solves, you can craft CTAs and copy that resonate with your visitors and guide them through the decision-making process.

Product Differentiation and Competitor Comparison

In CRO, differentiating your product is key to standing out in a crowded market. A value proposition should highlight what makes your solution better than others. By clearly distinguishing your product's unique benefits and features, you reduce friction during the conversion process and increase trust. This aligns perfectly with CRO strategies, which aim to minimize bounce rates and maximize engagement.

“A well-crafted value proposition grabs attention, addresses customer needs, and differentiates your product, ultimately guiding visitors through the conversion funnel.” The Value Proposition and CRO Relationship

Benefits and Features Focus

For CRO, showcasing the direct benefits of your product is paramount. A strong value proposition doesn’t just talk about what the product does but demonstrates how it solves specific problems. It answers questions like: Will this save me time? Make my life easier? Improve my business performance? These are the questions that visitors seek answers to when considering conversion.

Execution Excellence for Trust

A value proposition must not only be clear and compelling but also executable with excellence. If your product or service doesn't live up to the promise made in the value proposition, it can quickly lead to distrust and abandonment. In the CRO space, maintaining this consistency across all touchpoints is critical for ensuring that visitors follow through with conversions rather than bounce off in search of more reliable solutions.

Implementing a Strong Value Proposition for CRO

Clear, Specific, and Differentiated

Your value proposition should focus on clarity, specificity, and differentiation to stand out. These elements work together to create a seamless user experience on your site that guides visitors from curiosity to conversion. By directly addressing your customers’ core needs and offering a unique solution, you create a powerful incentive to engage and convert.

Testing and Optimizing

Just like with any CRO strategy, testing is key. A/B testing different versions of your value proposition can reveal which phrasing, offers, or solutions resonate best with your audience. Continuously refining your value proposition ensures that it remains relevant, effective, and optimized for conversions.

“Just like with any CRO strategy, testing is key.” Testing and Optimizing

Example: CRO MEDIA’s Value Proposition

CRO MEDIA’s value proposition—“Free CRM Software That Grows With Your Business”—directly speaks to small and medium businesses looking for an accessible CRM solution that scales with their growth. This clear, concise message highlights both the primary benefit (a free, scalable CRM) and a key differentiator (an easy-to-use platform). By aligning with the target audience’s needs, this value proposition not only drives engagement but also maximizes conversions by eliminating common pain points, such as complicated and expensive CRM systems. A Shopify agency can help implement this effectively.

Conclusion: Value Propositions as the Heart of CRO

Crafting a great value proposition is essential for any CRO strategy. It drives conversions by addressing visitor pain points, differentiating your brand, and delivering clear benefits. Whether you’re creating landing pages, refining CTAs, or optimizing user flow, a strong value proposition is the foundation of success. Ensure that your value proposition speaks directly to your audience's needs, differentiates you from competitors, and delivers on its promises to maximize your website's conversion potential. Learn more about our Shopify CRO audit services.

[technopreneurshipsblog]

Techno Mae's Blog 105

The video "Tech101 Week 5 Lecture Value Proposition" potentially provides useful learnings. Although the details of the sermon are unknown, its title suggests that it had something to do with why a potential user would want to use a product or service.

You likely start with what a strong value proposition even is. You are focusing on the fact that a value proposition is more than a list of features; that it is a simple statement of how your product uniquely solves a problem for a target audience.

For examples, the frameworks for building a value proposition. It could explore, for example, the "Value Proposition Canvas," a model that compares what a product has to offer (researched benefits) to what a customer needs and what pains him or her.

Additionally, the lecture may also speak on how the value proposition can be adapted to diverse groups. What works for a geeky early adopter may not translate for a more mainstream user. The speaker would probably emphasise the importance of dividing your full audience into different groups and articulating unique value propositions for each of those groups.

The "Tech101 Week 5 Lecture Value Proposition," regarding just how crucial it is to express a concise and meaningful value proposition that, quite literally, moves product. Developers can learn what product would suit this perfect customer so they know they'll get the right product to the right person at the right time.

[paullim]

TECH 101: Value Proposition

The video lecture by TECH 101: Value Preposition, it talks about the importance of developing a strong value proposition for a business idea. It focused on how to engage with users, understand their needs and design a product or service that directly addresses the needs of the users. I learned that a value proposition is offering real solutions to real problems existing in our society. By conducting interviews and gather feedback, we can better tailor our products to ensure they truly resonate with the target audience.

There is one segment of the lecture which impressed me a lot, i.e., talking about "jobs to be done." The principle focuses on the fact that the customers are not seeking products alone; they desire solutions for the issues at hand. It's very important to realize what solution or gain is the customer waiting for and in what manner will the product make their life better or easier. This concept assists in shifting the direction from concentrating on the product features and moving more towards the focus on the experience and satisfaction of the user.

The discussion also included validation of the value proposition from user testing and feedback. I understand that it is not sufficient to believe your idea will succeed. Validation through of prototypes and ongoing feedback is necessary to iterate and develop the product so that it's up to par with user expectations.

Overall, this lecture reaffirmed that the key to success for a business lies in knowing what the customer needs and being willing to change constantly based on feedback. It taught me that developing a value proposition is a listening, understanding, and testing process, which are all essential steps in creating a successful product or service.

[thewonderrrrrrr]

Value Proposition: A Customer Discovery Process

In today’s competitive market, businesses must clearly communicate the unique value they offer to customers. This is where a value proposition comes in—a compelling statement that explains why a customer should choose a particular product or service over competitors. A strong value proposition is rooted in understanding customer needs, differentiating from competitors, and ensuring that the product delivers real benefits.

A Real-World Scenario

Imagine a startup launching a budget-friendly fitness app. While there are many fitness apps available, this one targets students and young professionals who want effective workouts without expensive gym memberships. Through customer discovery—surveys, interviews, and user feedback—the company learns that its target audience values affordability, guided workouts, and community support. Based on this, the company crafts its value proposition: "Affordable, expert-designed workouts anytime, anywhere—no gym required."

How It Differentiates?

A value proposition sets a business apart from competitors. The fitness app example differentiates itself through affordability and accessibility, which appeals to budget-conscious individuals. Companies like Apple, Tesla, and Airbnb also use clear value propositions to stand out.

1. Apple’s iPhone: “The experience is the product.” Apple differentiates itself through seamless integration, user-friendly design, and premium branding.

2.Tesla: “Sustainable energy meets high performance.” Tesla focuses on innovation, eco-consciousness, and high-performance electric vehicles.

3.Airbnb: “Belong anywhere.” Airbnb’s value proposition emphasizes personalized travel experiences and local hospitality, setting it apart from traditional hotels.

Broad Value Categories

A strong value proposition often falls into one or more of the following categories:

1. Performance – Companies like Tesla and Apple deliver cutting-edge technology and superior functionality to customers.

2. Risk Reduction – Businesses like PayPal reduce risk by offering buyer protection, ensuring safer online transactions.

3. Accessibility – Platforms like Netflix and Spotify make premium content easily accessible at an affordable price.

4. Customization – Brands like Nike (Nike By You) allow customers to personalize their products to suit individual preferences.

Value Proposition Canvas

To refine their value proposition, businesses use the Value Proposition Canvas, a framework that maps customer needs, pain points, and expectations against a product’s benefits, solutions, and unique offerings. This tool helps companies tailor their messaging and ensure they are addressing real customer demands effectively.

A well-crafted value proposition is more than just a slogan—it is the foundation of a business’s success. By understanding customers, differentiating from competitors, and aligning with key value categories, companies can create compelling offers that drive engagement, loyalty, and long-term growth.

[business901-blog]

Pursuing Available Category Entry Points

To effectively pursue category entry points, businesses must embrace Credibility, Competitiveness, and Commonality as foundational pillars. Organizations can remain agile and informed in a fast-changing market landscape by leveraging Adaptive Planning, Action Research, and Fractional Marketing Services. Building trust through credibility and shared values fosters stronger connections with audiences, while competitive differentiation ensures you stay ahead of rivals.

Together, these strategies empower businesses to make smarter decisions and seize opportunities with precision. By aligning these elements, you can create a sustainable framework for growth that meets current demands and anticipates future challenges with confidence. https://business901.com/blog1/pursuing-available-category-entry-points/

[bloggersmap]

How to Develop a Unique Value Proposition

As the economic competition goes to a more intense level, you must differentiate yourself by having clear answers to what your visitors are looking for. That is why it is important to formulate a strong value proposition that would state what a customer should choose your product or service for. Below is a step-by-step process on how to achieve your value proposition as well as a practical guide and tips on how to achieve a compelling value proposition.  

[theenterprisemac]

Quick Thought: SetApp Economics

What is SetApp?

SetApp is an application rental service that allows you to pay a fixed monthly or annual fee to use any applications on their service as long as you continue to pay.

Pricing

They have 3 different plans all of which can be paid on an annual basis saving you 10%.

Mac - $9.99/month ($107.88/year)

Mac + iOS - $12.49/month ($134.88/year)

Power User - $14.99/month ($161.88/year)

I am not going to go into the details here, but it suffices to say that the base subscription is just one Mac. The middle option is 1 Mac and 4 iOS devices. The top end is 4 Macs and 4 iOS devices.

I will point out that they omit the yearly total, and that's why I have included it so you can see just how much you are paying.

For the discussion here we will limit it to the Mac, but the same rules will apply on iOS.

The Apps

According to SetApp they more than 250 applications on their service. The applications are installed in the SetApp Applications folder in your Applications folder. If you look inside the app bundle you will see that they have been changed to make them work only while you pay. That is a story for another day. The apps available cover a wide range of tasks and functions– but don't get your hopes up you won't find things like Microsoft Office or Adobe Photoshop

The applications come from all over some are only on SetApp or the developers website and some are also on the Mac AppStore.

Economics

When deciding if SetApp is right for you consider the following:

Application Cost

Paid Upgrade Frequency

Total Subscription Cost - SetApp

A good potential use case are subscription applications like Ulysses which costs $39.99/year or $5.99/month. By itself this is not a good deal but if you pair this with a couple other subscription programs you may find that you are paying less per month than you would have.

On the other side applications that are not subscription applications become more complicate to analyze. Take Bartender (the menu bar organizer) this application costs $20 for five licenses. However, it does have paid upgrades–these upgrades seem to be on 3+ year cadence. If you were to just use an application like this with SetApp you are being ripped off. Consider the numbers:

Assuming Bartender releases a paid update every 3 years which is about the time between version 4 and 5 and the update costs is $12 and you spent $20 for the original five licenses. Also assume that you use it on one Mac. SetApp will cost you at best for one Mac $107.88/year. For those three years you would pay $323.64 for a something that would have cost you $32 over that three year time span–10% of the cost on SetApp.

The above is to demonstrate that you need to not just say: "oh, only $9.99/month for all these apps–how cheap!" Really look at what you are going to use–do your research and see where the best deal is.

What you will likely find is that SetApp is only a good deal for you if you either use a lot of the catalog, or use a bunch of paid subscription applications where the total per month cost is greater than the SetApp subscription fee.

Conclusion

SetApp is an interesting value proposition. I loathe renting my software like this. The only "rental" I am okay with is if it's for updates, but the software works without the subscription.

Leaving that aside if you use a sufficient amount of the software and you are careful SetApp can be a good value–even a savings. Just beware of only using some of the smaller cheap utilities. You may find that within a year you have spent more than all of those applications would have cost you to buy them outright.

Rental software is a scourge and curse–if you are going to help it thrive by subscribing do yourself a favor–make sure you are getting a good deal!

[wseinfratech]

How to Plan a Customer-driven Product Strategy?

Customer satisfaction is a critical driver for product’s success. Learn the impact of a customer-driven development and how to build a proactive strategy

[well-educatedmillennial]

The Business Plan Gap

Struggling with business planning? You're not alone. In this article, I share key insights to help you overcome common challenges and create a robust plan for success. Whether you're starting up or scaling, these strategies can make a difference.

In today’s dynamic business environment, one factor consistently stands out as a differentiator between companies that thrive and those that struggle: strategic planning. The presence (or absence) of a well-crafted business plan can significantly impact a company’s ability to navigate challenges and capitalize on opportunities. This realization led me to explore effective business planning in…

[askagamedev]

I understand that your posts about Pokemon are to explain why the games are in the direction they are in, but I find that they don't address the legitimate complaints and frustrations people have about the game. Mainly the lack of polish and the amount of bugs that are in the recent games. Don't you think fans are right to air their grievances and expecting something better in terms of quality out of a large IP like Pokemon? Don't you think at least the way Pokemon Company is scheduling new generations needs to change in some way to give Game Freak devs more time to work? The complaints that many fans are having are real and genuine.

I only answer the questions that people ask me, not the questions that others might wish someone asked me. If you want me to answer questions about the legitimate complaints fans have, you can always ask. Here are my answers to your questions:

Fans always retain the right to complain about what they do and do not like about the games they play. They can say whatever it is they want and I will always respect their right to ask for whatever they want. Fans do not have the right to expect that the developer or publisher do what they ask - it always remains the decision of the publisher and developer to gather the feedback and decide how to act on it. What the fans get is a value proposition - the publisher offers this game at a certain price and the fans decide whether they feel the game is worth the price. If certain fans do not feel there is sufficient value in the game, they are by no means obligated to buy the game or play the game. In fact, I encourage any player who feels dissatisfied with a game franchise to spend their time and money elsewhere. There are far too many good games out there that don't get enough attention to waste time on a game that isn't meeting my needs.

I think that Game Freak, being joint owner of the Pokemon Company alongside Creatures and Nintendo, generally has plenty of control over their own schedule and destiny. I don't think they are being forced to do this against their will, I think they set what they believe is a reasonable schedule.

I think that player expectation that each successive generation Pokemon game support every pokemon ever made is unfeasible in the long term.

I think that every game release, Pokemon or no, is a delicate balancing act between adding enough new and engaging content and polishing the experience enough to reduce overall player frustration to manageable levels.

I think that players should offer their feedback (especially about the things they dislike), but should not have the expectation their demands will be met.

I think that players always retain the right to walk away from the franchise if they don't feel their needs are being met. I wish more players would exercise that right, rather than continuing to buy the game they dislike. I don't think that's healthy.

I think that the company has the right to make what decisions they want, as long as they are ok with accepting the consequences (financial, social, and otherwise) of those decisions. Most of the time, they are ok with it. I don't recall seeing the Pokemon Company or Game Freak issue an apology for something they did.

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[joenicassio]

Precisely Right>Almost Right

[aprilalaxiii]

Insights from our Technopreneurship Journey

Blog 5 - March 17, 2024

In this week's technopreneurship session, our journey became more interesting as we got deeper into the interview process. Understanding our target audience is important, and conducting interviews gives us great insights into their requirements and desires. It was exciting to see my teams' dedication as we connected with potential consumers, understanding their pain spots and goals. Through these discussions, we've gotten a more thorough understanding of the market landscape and discovered places where our solution can have a major influence.

Furthermore, in response to the feedback obtained during the interviews, our team made an important decision to shift our product focus. Although it is scary to shift from our original goal, accepting this modification exemplifies the agility required. As we develop our vision and respond to market realities, we demonstrate our resilience and dedication to providing solutions that are personalized to our target audience. This shift in focus reflects not just our responsiveness to user needs, but also our commitment to evolve and develop in order to achieve success.

During our presentation of our value proposition, I felt an overwhelming sense of pride in our combined efforts and the accomplishments we made together. Engr. provided feedback after we expressed the value proposition. Our chosen venture is feasible, but we must remember that if we create a prototype, we can do so as students. We will re-evaluate our chosen project as a group using collaborative brainstorming and constructive feedback. As we continue to improve our venture and iterate on our ideas, I am certain that our technopreneurship path will be marked by growth, stability, and, eventually, success.

April Jean T. Tacbobo - ME 3A

[ejyfelisilda]

VALUE Proposition<<

Weekly Blog - March 17, 2024 A big part of green tech would be organisms that eat wastes" - Steve Jurvetson

Welcome to this week's blog, where we'll be diving further into Metal Crasher, our product, and examining how it fits into a business thesis template as well as its value proposition. A cutting-edge method for gathering client segments and honing our value proposition is Metal Crasher. In this session, we'll go over the Value Proposition Canvas and how Metal Crasher fits into it, then apply it to a sample business thesis.

A useful tool for comprehending consumer needs and how our solution meets them is the Value Proposition Canvas. By gathering information on consumer preferences, habits, and pain areas, Metal Crasher assists in identifying important customer categories. We can improve our value proposition and better serve our clients by examining this data. By streamlining the process of obtaining consumer insights, Metal Crasher enables us to create value propositions that are specifically targeted and appealing to our target market.

We now looked at how Metal Crasher fits within the structure of a business thesis. Metal Crasher might be emphasized as a solution in the problem description section to help with the difficulty of comprehending client segmentation and improving value propositions. Businesses can obtain useful information from Metal Crasher to improve their competitive edge and guide strategic decisions. Metal Crasher can be defined as the data collection and analysis tool in the methodology section. It outlines the process of gathering consumer feedback and refining value propositions based on the insights obtained.

For companies trying to comprehend their target market and create attractive value offers, Metal Crasher is an invaluable tool. Businesses can expedite their research process and create more successful growth and success plans by utilizing the Value Proposition Canvas and incorporating Metal Crasher into a business thesis template. We appreciate your participation in this investigation on how Metal Crasher shapes market niches and value offerings. Stay tuned for additional information and updates about our cutting-edge product.

Ejy B. Felisilda - BSME3A

[geniusmarketer101]

SAAS Go-To-Market Success Stories

In the ever-evolving realm of software as a service (SaaS), the journey from concept to successful launch is a dynamic process that demands strategic planning and a keen understanding of the market. Today, we delve into the world of SaaS go-to-market strategies, drawing valuable lessons from the victories of successful software launches. Whether you're a SaaS startup or an established player looking to refine your approach, these insights are tailored to guide you towards a successful market entry.

1. Crafting a Compelling Value Proposition:

Successful SaaS launches start with a crystal-clear value proposition. Define what sets your software apart, how it solves a critical problem for your target audience, and why it's a must-have solution. Communicate this value proposition consistently across all marketing materials and ensure it resonates with your audience's pain points.

2. Early Engagement with Target Customers:

Before the launch, engage with your target customers early and often. Establish a beta testing program to gather valuable feedback, identify potential issues, and refine your product based on real user experiences. Early engagement not only helps you fine-tune your software but also creates a sense of anticipation among your audience.

3. Building a Strong Online Presence:

In the digital age, an impactful online presence is non-negotiable. Develop a user-friendly website that clearly communicates your software's features, benefits, and pricing. Leverage content marketing through blogs, whitepapers, and webinars to showcase your industry expertise and educate potential users about the value your SaaS solution brings.

4. Strategic Partnerships and Alliances:

Collaborate with strategic partners and industry influencers to amplify your reach. Identify potential partners whose offerings complement yours and explore joint marketing initiatives. Strategic alliances can enhance your credibility, broaden your audience, and accelerate your go-to-market efforts.

5.     Flexible Pricing Models for Market Penetration:

Offer flexible pricing models that cater to different customer segments. Consider freemium options, trial periods, or scalable subscription plans. A variety of pricing options enables you to capture a broader market and allows potential customers to experience the value of your SaaS solution before committing to a full subscription.

6. User Onboarding Excellence:

A seamless onboarding experience is crucial for user retention and satisfaction. Invest in user-friendly onboarding processes that guide users through key features and functionalities. Provide comprehensive documentation, tutorials, and responsive customer support to ensure users can maximize the benefits of your software from the outset.

7. Data-Driven Iterations and Continuous Improvement:

Leverage analytics tools to track user behavior, measure engagement, and assess the impact of your marketing efforts. Use these insights to make data-driven revisions to your go-to-market strategy. Continuous improvement is the key to staying agile in a competitive SaaS landscape.

8. Customer Success and Advocacy:

Prioritize customer success by offering ongoing support, updates, and resources. Encourage customer advocacy through referral programs, testimonials, and case studies. Happy customers become your brand ambassadors, contributing to positive word-of-mouth marketing, and strengthening your market position.

9. Measuring Success and Scaling Up:

Define key performance indicators (KPIs) aligned with your business goals. Regularly assess the success of your go-to-market strategy based on these metrics. Once you've achieved a solid market presence, consider scaling up through targeted expansion into new geographic regions or additional customer segments.

In conclusion, the journey from SaaS conception to successful market launch requires a strategic and customer-centric approach. By learning from the successes of those who have paved the way, you can position your SaaS solution for long-term success. Embrace these lessons, stay agile, and embark on your SaaS go-to-market journey with confidence. Your success story in the competitive SaaS landscape is waiting to be written- start crafting it today.