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tejaswini-simandhar · 1 year ago

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Are you aware of US CPA Exam changes from 2024?

US CPA is one of the most lucrative career options in the accounting field. The global demand for CPAs has increased exponentially over the last few years. Parallelly, the roles and responsibilities of CPAs have also varied in accordance with the ever-changing business landscape. The advent of digitization and the implementation of new technologies have revolutionized the finance and accounting industry. To ensure that CPAs are updated and competent with the technology-driven business landscape, AICPA has introduced the CPA Evolution Initiative.

The US CPA Exam Evolution Initiative will come into effect from January 1, 2024 and will have significant changes to the CPA curriculum. The passage below explores in detail the CPA 2024 changes.

CPA Evolution Initiative – What is the New Model?

The new model has been proposed to make the CPAs more tech competent. The new model will follow a Core + Discipline model with 3 Core Sections and 3 Discipline Sections.

CPA students have to study all three core sections. The three core sections are:

Financial Auditing and Reporting (FAR)

Auditing and Attestation (AUD)

Taxation and Regulation (REG)

CPA students can choose one discipline section out of the three. The three discipline sections are:

Business analysis and reporting (BAR)

Information systems and controls (ISC)

Tax compliance and planning (TCP)

Irrespective of the discipline section the CPA candidate chooses, he can opt to practice in other areas well. His choice of discipline section will not have any effect on his CPA licensure.

Transition Policy – What it Means to CPA Aspirants?

AICPA along with NASBA, have created a smooth transition policy for implementing the new changes. The transition policy is simple and straightforward. Below is the break of the transition policy and how it affects the CPA candidates.

Candidates who have passed and have credit for AUD, FAR, or REG on the current CPA Exam will not need to take the corresponding new core section of AUD, FAR, or REG on the 2024 CPA Exam.

Candidates who have passed and have credit for BEC on the current CPA Exam will not need to take any of the three discipline sections.

Candidates without credit for AUD after Dec 31, 2023, will have to take the AUD core section on the 2024 CPA Exam.

Candidates without credit for FAR after Dec 31, 2023, will have to take the FAR core section on the 2024 CPA Exam.

Candidates without credit for REG after Dec 31, 2023, will have to take the REG core section on the 2024 CPA Exam.

Candidates without credit for BEC after Dec 31,2023 will have to take one Discipline section on the 2024 CPA Exam.

The current sections and curriculum of the CPA exam will not be available for testing after Dec 2023.

CPA Exam 2024 – What are the Content Changes?

There are some significant changes in the curriculum of each section for the CPA exam 2024. The content from the section has been transferred to the other sections.

The only section that remains relatively unchanged is AUD. While no content has been removed from it, some content from BEC has been added to this section. The newly added topics in the AUD section are basic economic concepts and business processes and internal controls. Some existing content from FAR will be moved to the BAR discipline section under the new model. These topics include business combinations, R&D costs, stock compensation, and public company reporting, among many others. Some BEC topics have also been moved to the FAR section. Similarly, some existing REG content has been moved to the TCP discipline section. This content includes gross income concepts.

In the case of discipline sections, the BAR section includes complex technical accounting topics along with lease accounting and revenue recognition. It also includes certain topics from the BEC section such as managerial and cost accounting, variance analysis, non-financial measures of performance, and financial valuation decision models. ISC exam section will evaluate the candidate on knowledge of IT audit and advisory services. It also borrows some BEC topics. Lastly, the TCP discipline section evaluates the candidates on knowledge of federal tax compliance policies and focuses on complex tasks. As specified already, some REG topics have been included in the TCP section.

Below is the summary of how the content has been spread across different sections under the CPA 2024 model:

REG – REG + TCP

FAR – FAR + BAR

AUD – AUD

BEC – FAR + BAR + AUD + ISC

CPA Exam 2024 – Scoring Weight Changes

There is not much change in the scoring weight of the CPA exam. Under the new model, every section has a scoring weight of 50% MCQs and 50% TBSs, except one section. The ISC discipline section gives 60% weightage to MCQs and 40% weightage to TBSs.

CPA Exam 2024 – Section Time and Question Count Changes

There is no change in the section time. The current section time of 4 hours will remain the same for the new model as well. In the case of question count, the new model has 2 changes. The current model has a question count in the range of 62-72 MCQs and 8 Sims, except for BEC. The BEC exam has 4 TBSs and 3 Written Communication questions. Under the new model, the ISC exam section will have 82 MCQs and 6 TBSs. Similarly, FAR and BAR exam sections will have 50 MCQs and 7 TBSs

CPA Exam 2024 – Skill Level Changes

There are no changes in the skill level categories but there are a few minor changes in the skill level allocation for some sections. The changes to the question count also reflect the skill level changes. For instance, ISC with more MCQs has more skill allocation to Remembering and Understanding. AUD section lays more emphasis at Remembering and Understanding and Analysis levels, whereas FAR section lays emphasis at Remembering and Understanding and Application levels. The latter section has fewer questions at the Analysis level.

REG section retains the same skill level with no changes. FAR and BAR have more questions at the application level with MCQs having complex calculations. TCP section contains the highest percentage of questions at the Application level.

It should be noted that these changes are not finalized. There might be a few changes to the new model. But, the core concept of the model will remain the same. AICPA has announced that it is waiting for inputs on the new model till September 30, 2022. Post that, it will review the comments and make any changes if deemed fit. The blueprint will be finalized in December 2022 and will be published in January 2023.

#cpa course #cpa #cpa exam #us cpa course

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rihon-scribe-some-writer-guy · 2 years ago

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Answering Why: An Analysis of the March 27th, 2023 Nashville Shooting

I’ve been following talk around the Nashville shooting since the evening of March 27th. It seems that one of the biggest questions that has been left unanswered is why. The police have Hale’s Manifesto and Hale reportedly left clues in regards to the motivations behind the incident. However, detailed information in regards to the motivation has yet to been released to the public in a manner that I can read them.

Therefore, I have decided to put on my Detective cap on and have listed out minor details about the incident.

The shooter, 28-year-old Hale, left writings pertaining to the shooting and had scouted a second possible attack location in Nashville, “but because of a threat assessment by the suspect – there’s too much security – decided not to,” Drake said on Monday.

The investigation all found maps that suggested that Hale made plans to attack a local mall and family members. I’m unsure if the mall was the primary target or a tertiary target.

Hale was a former student at The Covenant School, the school that suffered the tragedy. While it would have been around 17 years since attendance, this gives Hale prior knowledge of the grounds.

Speaking to NBC News, Drake suggested that “resentment for having to go to that school” may have been a factor in the attack.

Hale has been identified as a high functioning autistic individual. (Hale also identifies as transgender; that has been circulated throughout the media.)

One source claimed that Hale came out to her parents as gay twenty years ago. Not sure if the timing is credible, however no counterclaims exist.

Hale, had legally bought seven firearms -- including an AR-15 and two others used in Monday's attack -- and hidden them at home, Metro Nashville Police Chief John Drake said Tuesday. The guns were purchased between October 2020 and June 2022, police spokesman Don Aaron said. Hale had been purchasing guns more than three years prior to the shooting.

In an Instagram message to Averianna Patton, a Nashville radio host, just before 10 a.m. Monday, the shooter said “I’m planning to die today” and that it would be on the news. “One day this will make more sense,” Hale wrote. “I’ve left more than enough evidence behind. But something bad is about to happen.”

Some reports note Hale going through the lost of a romantic partner. Hale wrote about missing the partner and posted photos of the two playing basketball together, said Maria Colomy, who taught Hale in 2017 at the Nossi College of Art & Design in Nashville. "She had been openly grieving about that on social media, and during the grieving is when she announced that she wanted to be addressed as a male," Colomy told the Times on Tuesday.

The guns were decorated with stickers, while one of the rifles had the word “hell” written on it. Image of a rifle revealed the name “Aiden”.

Her work that she submitted under AH Illustrations have been taken notice due to the event. Hale artwork covers a wide range where two extremes are represented: the disturbing and the childlike.

One artwork contained the phrase, “To be a kid, forever and ever.” Hale’s bio contained the phrase “on a mission to change the world.” Hale wrote that aside from art, video games movies and playing sports were additional hobbies. Hale also noted a love for animals, having two cats.

The Trans Resistance Network (TRN), a far-left transgender "collective," released an inflammatory statement on Monday in the wake of the Covenant School shooting by transgender woman Audrey Hale in Nashville that killed three 9-year-olds and three adults.

Possible theories:

Dr. Katherine Koonce held the highest position of the six victims. If Hale was taking a chess like mindset, Koonce could have been the main target. Koonce was involved with the school system since 2000. Koonce worked as the the academic dean at CPA before she left to lead Covenant School in 2016. If Hale had to attend that highschool, the two would have had the opportunity to associate during Hale’s highschool career. However, this is a whole lot of ifs.

The theory that I am most interested lies in the relationship between Hale and the romantic interest (who I believe was referred to as Syd cannot confirm at this time). However, if Hale chose to wipe his Facebook profile, then perhaps Syd doesn’t play as large a factor as Facebook would have guided leads to want-to-be-detectives.

Hale’s actions could be a response to the legislation of Tennessee that hinders trans rights. The state was reported to consider bathroom restrictions in 2016 and caught movement during the time that Hale began to stockpile weapons.

It would appear that a major goal was Hale’s own death. Hale seemed to believe that this event would lead to demise through the sent Instagram message.

More so, Hale seemed to want to send a message while departing the world. See, would Hale have simply committed suicide, Hale’s death would not be national news. Yet as an aspiring artist, Hale wanted the final hour to bare a message.

A fair amount of mass shooters could sum up as “hurt the world as much as possible before it destroys you rather than let the world slowly chip at you.” Based on Hale’s gender identity, family upbringing and societal environment, this could be part of the motive.

The death of a romantic interest might add upon the motive: ‘Why continue to live in this world when the only one who accepted the real me is gone from it?’

Hale’s obsession with childlike concepts prompts splitting theories. A (super dark) outlook could reason that Hale saw adulthood as something to flee from. Externally, Hale could have reasoned that killing the children would be merciful than to allow them to turn into adults. Internally, Hale’s inner battle to hold onto childhood as the world seems to want to force them to change results in a loss of innocence that violently lashes out.

Finally, Hale decorated rifle lends itself to a combination of influences: the stickers symbolizing the loss of childlike innocence and the cruelty of adulthood, the inscription of Hell as a damning exclamation to the Christian based community in which Hale takes Hell’s side or condemns the victim, and the imprint of Aiden as a final cry of identification to a world that refused to acknowledged.

#detective notes #answering why #nashville shooting

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globalfpo11 · 2 months ago

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Unlocking Growth in CPA Firms Through Strategic Accounting Outsourcing

The accounting industry has changed a lot in recent years. Client demands are higher than ever. Rules and regulations have become more complex. The financial world is always evolving. CPA firms must quickly adapt to keep up or risk falling behind their competitors. This blog explains how strategic accounting outsourcing can help CPA firms succeed. It offers a clear path to greater efficiency and growth. If you're a CPA firm owner or part of the leadership team, this guide will show you how outsourcing can lower costs, increase profits, and help you focus on more valuable services.

Why Should CPA Firms Consider Outsourcing?

CPA firms, especially small and medium-sized ones, face many challenges. They must find a balance between working efficiently and delivering excellent client services. But this can be hard. Internal teams are often stretched too thin. They spend their time on daily tasks like bookkeeping, payroll, and compliance. This leaves little time for more important services, such as tax advice and strategic planning.

The need to stay current with the latest technology and follow ever-changing compliance regulations adds even more pressure. It becomes easy to see why outsourcing is becoming a necessary strategy for CPA firms. Outsourcing helps them manage their workload better. They don’t need to hire more staff during busy periods, like tax season. By 2023, about 80% of firms that outsourced some of their accounting work saw higher profits and better client satisfaction.

Benefits of Outsourcing Accounting for CPA Firms

Outsourcing is not just about saving money. It’s also a way for CPA firms to grow. It reduces complexity and allows firms to offer more value to their clients. Below are some key benefits of outsourcing accounting functions.

1. Freeing Up Time for Core Competencies

CPA firms offer specialized services, such as audits, tax preparation, and financial advice. By outsourcing everyday tasks like bookkeeping and payroll, they can focus on what they do best. Outsourcing frees up time and resources, allowing the firm to offer better-quality services. When clients notice improved services, they are more likely to recommend the firm to others.

In fact, firms that outsource routine tasks report a 35% boost in productivity. They are able to concentrate on higher-value, high-fee services, which increases their profits.

2. Flexibility and Scalability

Outsourcing also provides CPA firms with the ability to scale up or down easily. For example, during tax season, the workload can become overwhelming. By outsourcing tasks such as tax filing and compliance, firms can meet increased client demands without the hassle of hiring temporary staff. This flexibility isn't limited to tax season. As the firm grows, they can easily expand outsourced services to handle more clients without additional overhead costs.

The global market for accounting outsourcing is expected to reach $11.8 billion by 2026. This means the trend of outsourcing will only grow stronger as more firms realize its benefits.

3. Access to Specialized Expertise and Technology

Technology in accounting is advancing at a rapid pace. From cloud-based accounting systems to artificial intelligence (AI) that automates bookkeeping, the right technology can drastically improve accuracy and efficiency. However, keeping up with these advancements requires a significant investment, something not every CPA firm can afford.

When CPA firms outsource their accounting tasks, they gain access to the latest tools without having to make the hefty financial investments. Outsourcing firms specialize in handling large volumes of transactions using state-of-the-art technology, which ensures speed, accuracy, and compliance.

For example, cloud-based platforms provide real-time access to financial data, allowing CPAs to offer more valuable insights to clients. AI tools can automate repetitive tasks such as data entry and account reconciliations, saving time and reducing errors.

As of 2023, over 60% of businesses worldwide use cloud-based accounting systems to manage their finances efficiently

4. Cost Savings and Operational Efficiency

Outsourcing helps CPA firms save money. It reduces the costs of hiring, training, and managing an in-house accounting team. Instead, firms pay for services only when they need them. This can result in savings of up to 40%. But outsourcing is more than just a way to cut costs. It's a way to improve operational efficiency. Firms that outsource can streamline their operations, avoid unnecessary expenses, and focus their internal teams on high-value tasks.

Outsourcing firms are often located in regions where labor costs are lower. This means CPA firms can benefit from expert services at a fraction of the cost.

Here’s how outsourcing cuts costs:

No need to hire additional staff.

Reduction in overhead costs like office supplies, computers, and software.

Reduced employee benefits and training expenses.

Outsourcing firms are typically located in regions with lower labor costs, which translates into significant savings for CPA firms.

5. Risk Management and Compliance

The regulatory landscape for CPA firms is constantly changing. Keeping up with new compliance requirements, tax laws, and financial reporting standards can be overwhelming. However, outsourcing partners are experts in these areas and can help ensure that your firm stays compliant with the latest regulations.

Outsourcing firms typically have specialized knowledge in areas such as tax compliance, international accounting standards, and audit procedures. They monitor regulatory changes closely and adjust their practices to meet evolving standards. This minimizes the risk of non-compliance and protects your firm from costly penalties.

Furthermore, outsourcing firms employ advanced security measures to safeguard sensitive client data. From encryption to secure backups, they implement rigorous protocols to ensure that your financial information is protected.

6. Increased Profitability

Outsourcing not only reduces costs but also increases profitability by allowing CPA firms to offer more services without expanding their internal resources. When routine accounting tasks are handled by an external partner, firms can reallocate those saved resources into higher-margin services, such as advisory, financial consulting, or strategic planning.

Clients are willing to pay more for these value-added services, which can significantly boost the firm’s bottom line. According to recent industry reports, firms that outsource and focus on advisory services see a 25% increase in profitability compared to those that handle all accounting tasks internally.

Recent Trends in Outsourcing: AI and Automation

Artificial intelligence (AI) and automation are revolutionizing the outsourcing industry. These technologies help CPA firms streamline their workflows. AI tools provide real-time financial insights, allowing firms to make faster, more informed decisions. Automation tools take over repetitive tasks, such as reconciliations and ledger management, reducing human error.

According to recent studies, 42% of CPA firms are now using AI in their outsourced processes. This helps improve accuracy and speeds up the delivery of services.

How to Choose the Right Outsourcing Partner

Choosing the right outsourcing partner is essential for success. The following factors should be considered when selecting an outsourcing provider:

Reputation and Track Record: Look for a provider with experience serving CPA firms. Client testimonials and case studies can give you a sense of the firm’s track record.

Technology Stack: Ensure the provider uses the latest tools and software to manage accounting tasks.

Data Security and Compliance: Since sensitive financial information is involved, it’s crucial that the outsourcing firm follows strict security measures.

Cost Structure: Look for a provider that offers flexible pricing to fit your budget and growth plans.

What Challenges Should CPA Firms Be Aware of When Outsourcing?

Outsourcing can be highly beneficial, but there are potential challenges to consider. These include:

Communication Barriers: If your provider is in another time zone or country, there may be challenges with language and communication. It’s important to establish clear communication practices from the start.

Loss of Control: Some firms may feel uncomfortable giving critical functions to a third party. This can be managed by setting up clear service-level agreements (SLAs) and maintaining regular oversight.

Quality Control: Not all outsourcing providers offer the same level of quality. Firms need to carefully evaluate their partner to ensure they deliver high standards.

Key Metrics to Track Outsourcing Success

Once your firm starts outsourcing, it’s important to measure the success of the partnership. Track the following key metrics:

Cost Savings: Compare your current costs to what you were spending on in-house teams.

Client Satisfaction: Are clients happier now that you are focusing more on high-value services?

Turnaround Time: Measure how quickly tasks like payroll or tax preparation are being completed.

Error Rates: Keep track of whether the number of mistakes in financial reports has gone down.

How Global FPO Can Help CPA Firms Thrive

At Global FPO, we specialize in outsourcing solutions tailored for CPA firms. We offer services in various areas, including bookkeeping, payroll, tax preparation, and compliance. Our team uses the latest AI and automation tools to ensure accuracy and efficiency.

Partnering with Global FPO allows your CPA firm to focus on delivering high-value services while we handle the rest. We help you grow by taking care of routine tasks, freeing up your internal resources to focus on your core strengths.

Drive Growth with Outsourcing

Outsourcing is no longer just an option for CPA firms, it’s a necessity. It helps firms stay competitive in a fast-paced world. By outsourcing, you can improve efficiency, reduce costs, and focus on delivering excellent services to clients. The question isn’t if you should outsource, but how soon can you start?

Reach out to Global FPO today and learn how we can help your CPA firm grow through outsourcing.

FAQs

1. What is accounting outsourcing? Accounting outsourcing is when a CPA firm gets help from another company. This company does work like bookkeeping, payroll, and taxes. This helps the CPA firm save time.

2. Why do CPA firms use outsourcing? CPA firms use outsourcing to get help with regular tasks. This lets them spend more time on important things, like giving good advice to clients.

3. Does outsourcing save money? Yes, outsourcing can save money. CPA firms pay only for what they need and do not have to hire more workers.

4. Is outsourcing safe for my information? Yes, outsourcing companies keep information safe. They use good security to protect client data.

5. How does outsourcing help during busy times? Outsourcing helps CPA firms when they have a lot of work, like during tax season. It lets them finish tasks quickly without hiring extra people.

#tax services #outsourcing services #accounting services #ai sesrvices

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digitalanalystteam · 2 months ago

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Why White-Label PPC Services in the USA Are the Perfect Solution for Growing Agencies

As the digital landscape continues to evolve, agencies in the USA face increasing pressure to deliver exceptional pay-per-click (PPC) campaign results. With growing client demands, tighter budgets, and ever-changing search engine algorithms, many agencies are looking for ways to scale efficiently without compromising on quality. White-label PPC services have emerged as a game-changing solution, enabling agencies to offer comprehensive, data-driven PPC management while focusing on their core competencies.

1. Cost-effective and Scalable Solutions

For growing agencies, building an in-house PPC team can be a significant investment. The cost of hiring skilled PPC specialists, data analysts, and account managers can quickly add up. According to Glassdoor, the average salary for a PPC specialist in the U.S. is around $55,000 to $75,000 per year. With white-label PPC services, agencies can access expert PPC management without the overhead costs associated with hiring full-time staff.

These services are highly scalable, allowing agencies to increase or decrease their PPC offerings based on client needs. Whether managing a single account or running large-scale campaigns for multiple clients, white-label PPC providers have the infrastructure in place to deliver results, no matter the scale.

Source: Glassdoor (PPC Specialist Salary Report)Link to report

2. Access to Cutting-Edge Tools and Expertise

The world of PPC is complex and fast-moving, with frequent updates to platforms like Google Ads and Bing Ads, as well as the rise of new advertising platforms like Amazon Ads and Facebook Ads. A recent WordStream report found that Google Ads is the most widely used PPC platform, but businesses are increasingly diversifying their spend across multiple channels. Agencies need to stay ahead of the curve with the latest tools and strategies, which often requires significant investment in training and resources.

White-label PPC services provide access to experienced professionals and cutting-edge tools, such as automated bidding, advanced keyword research, and AI-driven optimization. These providers stay up-to-date with the latest trends, ensuring that agencies can offer clients optimized campaigns with the highest potential ROI.

Source: WordStream, Google Ads Report 2024Link to report

3. Focus on Core Business Functions

For many agencies, their core strength lies in strategy, creative services, and client management. By partnering with a white-label PPC provider, agencies can delegate the technical aspects of PPC management while focusing on their areas of expertise. This allows them to maintain a high level of client service, while still delivering top-quality PPC campaigns.

Furthermore, the increasing complexity of digital marketing means that agencies need to allocate their internal resources wisely. A Statista report from 2023 found that 63% of digital marketers prioritize social media marketing and content creation over paid ads, signaling that agencies may want to focus on those areas while outsourcing PPC.

Source: Statista, 2023 Marketing InsightsLink to report

4. Enhanced Reporting and Transparency

With white-label PPC services, agencies can ensure that clients receive detailed and transparent reporting without having to manage the complexities of campaign analytics themselves. These reports often come with custom branding, allowing agencies to maintain a seamless client experience. Providers typically offer real-time data on key metrics such as impressions, clicks, conversion rates, and cost-per-acquisition (CPA), ensuring that clients are always informed on campaign performance.

A HubSpot study shows that data-driven marketing (including PPC) is a top priority for businesses in 2024, with 70% of marketers reporting that data analytics is crucial to their campaign success. White-label PPC providers give agencies access to these analytics tools, enabling them to make data-driven decisions and optimize campaigns effectively.

Source: HubSpot, Marketing Trends Report 2024Link to report

5. Staying Competitive in a Crowded Market

The digital advertising landscape in the USA is more competitive than ever. According to eMarketer, U.S. digital ad spending is expected to reach $300 billion in 2024, with PPC being a key driver of this growth. To succeed, agencies must be able to deliver exceptional results while managing multiple client campaigns simultaneously. White-label PPC services help agencies stay competitive by providing expert support, allowing them to offer cutting-edge campaigns and drive better outcomes for clients.

Source: eMarketer, U.S. Digital Ad Spending Report 2024Link to report

Conclusion

White-label PPC services are an essential solution for growing agencies in the USA. By outsourcing PPC campaign management, agencies can reduce overhead costs, access specialized expertise, and focus on their core business strengths. With the rapid evolution of digital marketing platforms and an increasing emphasis on data-driven results, partnering with a white-label provider enables agencies to remain competitive and continue delivering exceptional value to clients. With scalability, cost-effectiveness, and enhanced reporting, white-label PPC services are an invaluable tool for agencies looking to grow and succeed in today’s fast-paced digital world.

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essayperfectonline · 2 months ago

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Cash Flow Management Essentials for Medium-Sized Businesses: Strategies to Stay Financially Healthy

For medium-sized businesses, cash flow management can be the difference between thriving and merely surviving. While profitability is essential, it's your cash flow that keeps the lights on and your operations running smoothly. With common challenges like seasonal fluctuations, delayed receivables, and the ever-present need to control expenses, mastering cash flow is a strategic priority that can’t be overlooked.

In this post, we'll explore actionable strategies to help your business achieve working capital optimization and maintain financial stability. Let’s dive in.

The Importance of Cash Flow Management

Before getting into strategies, let’s establish why cash flow management is so critical. According to a 2023 report by CB Insights, 38% of startups and small to medium-sized enterprises (SMEs) cited running out of cash as a major reason for business failure. Even profitable companies can find themselves in dire straits if they don’t have enough cash on hand to meet obligations like payroll, rent, or supplier payments.

What exactly is cash flow management? It’s the process of monitoring, analyzing, and optimizing the cash coming into and going out of your business. Unlike profitability, which can look good on paper, healthy cash flow ensures you have enough liquid assets to cover day-to-day expenses and invest in future growth.

Common Cash Flow Challenges

Seasonal Fluctuations: Many businesses experience periods of high and low cash flow. For example, a retail company might make most of its revenue during the holiday season but struggle during the first quarter.

Delayed Receivables: Late payments from customers are a pervasive issue. The average U.S. business waits 72 days to get paid, according to Atradius’s 2024 Payment Practices Barometer.

Expense Control: Costs can spiral out of control quickly if not properly managed, especially when unexpected expenses arise.

These challenges can be daunting, but with the right strategies, your business can stay financially healthy even in turbulent times.

Proven Strategies for Effective Cash Flow Management

Dynamic Cash Flow Forecasting

What It Is: Dynamic forecasting involves creating a rolling cash flow forecast that adjusts in real-time based on updated data and changing business conditions. This practice gives you a clearer picture of your financial future.

How to Implement: Use accounting software like QuickBooks or Xero to automate forecasts. Make projections for at least 6-12 months and update them regularly as new information becomes available.

Expert Insight: “Companies that use rolling forecasts are 43% more likely to avoid cash flow crises,” says financial analyst Karen Lee, CPA. “It allows for proactive adjustments instead of reactive damage control.”

Negotiate Favorable Supplier Terms

Why It Matters: Extending your payment terms with suppliers can free up cash for other needs. If your typical term is 30 days, negotiating for 45 or 60 days can provide a crucial buffer.

How to Approach It: Build strong relationships with your suppliers and be transparent about your needs. In exchange, you might offer something valuable, like a long-term contract or early payment discounts when cash flow allows.

Real-World Example: A mid-sized construction firm negotiated extended payment terms with their suppliers, allowing them to better manage cash outflows during slow periods, which reduced their reliance on expensive short-term loans.

Accelerate Receivables

Invoicing Best Practices: Send invoices promptly and offer incentives for early payment, such as a 2% discount if paid within 10 days. Automate reminders for overdue payments and consider charging late fees.

Factoring and Financing Options: If delayed receivables are a chronic issue, consider invoice factoring, where a third party buys your receivables at a discount to provide you with immediate cash. While this comes with a cost, it can be worth it to maintain liquidity.

Stat Fact: Companies that implement efficient invoicing practices reduce the average collection period by 20%, according to a 2024 B2B Finance Trends survey.

Control Expenses Wisely

Perform Regular Expense Audits: Review your expenses regularly to identify areas where you can cut costs without sacrificing quality. Are there software subscriptions you’re not using? Can you renegotiate contracts with service providers?

Variable vs. Fixed Costs: Prioritize flexibility by converting fixed costs into variable costs when possible. For instance, consider outsourcing non-core functions instead of hiring full-time staff.

Tip: Use zero-based budgeting (starting from zero for each budget period) to control spending. This method can highlight unnecessary expenses and ensure every dollar spent is justified.

Leverage Lines of Credit and Loans Strategically

Establish a Line of Credit Before You Need It: A line of credit can act as a financial safety net. Even if your business is currently cash-rich, having credit in place can be a lifesaver during lean times.

Short-Term Loans for Cash Flow Gaps: If you’re facing a predictable but temporary cash shortfall, short-term loans can help bridge the gap. However, be cautious and ensure you have a repayment plan in place.

Insight: “Access to credit shouldn’t be seen as a failure in cash flow management but as a strategic tool,” advises Tom Richardson, a business finance consultant.

Real-World Case Studies

Retail Business Using Dynamic Forecasting: A mid-sized clothing retailer used dynamic cash flow forecasting to predict low-cash months accurately. By planning in advance, they secured a line of credit at a lower interest rate and navigated the off-season smoothly.

B2B Company Reducing Delayed Receivables: A software development firm reduced its average receivable period from 60 to 40 days by offering a 1.5% discount for early payments. The improvement in cash flow allowed them to invest in new product development, driving growth.

Practical Advice for Staying Financially Stable

Monitor Cash Flow Daily: Make it a habit to review your cash flow regularly. Small fluctuations are easier to manage if caught early.

Build a Cash Reserve: Aim to have at least three to six months of operating expenses saved as a buffer. This reserve can help you weather unexpected downturns or capitalize on growth opportunities.

Educate Your Team: Financial stability is a team effort. Train department heads to understand the basics of cash flow management so they can make informed decisions within their budgets.

For more information on how to strengthen your business's cash flow management and set a path toward long-term financial stability, contact our experts or visit our website today. Don't let cash flow challenges hold your business back—empower your financial future now!

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origincpagroup · 7 months ago

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Colorado Senate Bills

Colorado Senate Bills 22-233 introduces significant changes to tax filing deadlines, impacting both individuals and businesses across the state. This legislation, effective as of the tax year 2023, mandates earlier filing deadlines for certain tax returns. For individuals, the deadline for submitting state income tax returns is now moved up to April 15th, aligning with the federal filing deadline. Previously, Colorado residents enjoyed a later deadline of October 15th, making this adjustment crucial for timely compliance.

Moreover, businesses operating in Colorado face a more accelerated schedule under SB 22-233. Corporations and partnerships must file their state income tax returns by April 15th, a shift from the previous deadline of the 15th day of the fourth month following the end of their fiscal year. This change aims to streamline tax administration and ensure that the Colorado Department of Revenue can efficiently process returns and issue refunds.

Additionally, the bill emphasizes the importance of electronic filing, encouraging taxpayers to utilize online platforms for faster processing and reduced errors. By implementing these changes, Colorado aims to enhance tax compliance efficiency and align its filing deadlines with federal norms, ultimately benefiting both taxpayers and the state's fiscal administration.

Visit us at Origin CPA Group

#colorado tabor refund 2022 eligibility #tabor refund 2022 #colorado senate bills

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henrysmith00 · 9 months ago

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Embracing Change: Henry Smith's Key to Thriving in 2024

At the beginning of the New Year, everything is updated. With harvest and joy, we are about to send off 2023; With expectations and dreams, we will usher in a brand New Year of 2024.

Looking back on the year 2023 we have gone through together, I think it is: full of expectations and fruitful harvest. In 2022, the global financial market is under the shadow of the US interest rate hike, and investors have suffered heavy losses. Everyone is full of expectations for 2023. In 2023, global inflation continued to fall, central banks around the world slowed down the pace of interest rate hikes, the global stock market was dovish. After May, the AI wave swept the stock market, driving the Australian stock market to new highs.

In the good environment of the upward movement of the global stock market, adhering to the concept of value investment, all our students at LONTON Business School have achieved a lot.

We have not only gained the joy of wealth, but more importantly, we have broadened our vision and learned to look at the current investment market from a macro perspective; If we stand high, we can see further and more clearly!

The Times are changing, the years are changing, everything is constantly evolving; Entering the brand New Year of 2024, multiple downward economic cycles are superimposed, which doomed the ups and downs of the global financial market. The global geopolitical instability has also added a lot of uncertainties to the stock market.

Are you fully prepared for the coming waves? I think only change, change our past thinking, we can go against the current, to forge ahead in the difficult situation, in the crisis, to grasp the opportunity of wealth, market wealth counterattack.

As long as we look at problems from a macro perspective, we deeply analyze the underlying logic of global economic development, we arm ourselves with knowledge, we always maintain awe for the market, and we trust each other and forge ahead together. I believe that we will be able to pass through the chaotic economic cycle together, and we will be the big winners in life. In 2024, let’s be together!

When the wind blows, the tide comes to the top. The first ray of sunshine of the New Year is the call to set sail, but also the inspiring horn, let us set sail together, on the new journey to ride the wind and waves, brave tide head!

Finally, I wish you all have a happy New Year, good health and good luck!!

Dr. Henry Smith was born in Melbourne, Australia in 1979. He moved to the United States with his parents in middle school. He received the bachelor’s degree in finance from Columbia University. He received the M.S. and Ph.D. degrees in applied Mathematics from the University of Pennsylvania

Credentials:

Certified Financial Analyst (CFA), Certified Management Accountant (CMA), Certified Public Accountant (CPA). He has worked in Goldman Sachs and blackrock, mainly responsible for investment business in Hong Kong, and is now responsible for Lonton Wealth Management Center LTD (Lonton Wealth Management Company) in Australia.

#henry smith

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henrysmith778 · 9 months ago

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Henry Smith: Seizing Opportunities Amid Global Uncertainties in 2024

New Year's Message from DR.Smith

Dear friends,

Happy New Year's Day!

At the beginning of the New Year, everything is updated. With harvest and joy, we are about to send off 2023; With expectations and dreams, we will usher in a brand New Year of 2024.

In the good environment of the upward movement of the global stock market, adhering to the concept of value investment, all our students at LONTON Business School have achieved a lot.

Finally, I wish you all have a happy New Year, good health and good luck!!

Dr. Henry Smith was born in Melbourne, Australia in 1979. He moved to the United States with his parents in middle school. He received the bachelor's degree in finance from Columbia University. He received the M.S. and Ph.D. degrees in applied Mathematics from the University of Pennsylvania

Credentials:

#Henry Smith

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gandsaccountancy · 1 year ago

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Why Small Businesses Are Choosing Health Savings Accounts (HSA)?

When you put away money as your retirement savings, you must pay taxes on the saved amount. Fortunately, traditional retirement plans like 401(k)s and individual retirement accounts give you an upfront tax break. But these plans require you to pay taxes when you withdraw the money. Enter health savings accounts (HSA). An HSA account is a tax-deductible contribution with tax-free growth and tax-free withdrawals on certain medical expenses in retirement. The same principle applies to small business employees as well. Because of the benefits of HSA for employers and employees, HSAs are booming. According to some of the latest HSA stats, there were 35 million HSA accounts holding nearly $104 billion in assets at the end of 2022. It is projected that this figure will reach 43 million accounts with $150 billion in assets by 2025. Health Savings Account (HSA) – The Basics According to Healthcare.gov, “HSA is a type of savings account that lets you set aside money on a pre-tax basis to pay for qualified medical expenses. By using untaxed dollars in a Health Savings Account (HSA) to pay for deductibles, copayments, coinsurance, and some other expenses, you may be able to lower your overall healthcare costs. HSA funds generally may not be used to pay premiums.” HSAs are individual accounts held by custodians such as banks and insurance companies selected by employers. They provide unique tax benefits to both employers and employees since contributions can all be tax-free if the rules of Section 223 of the Internal Revenue Code (IRC) are met. So, if your company and employees qualify, an HSA for small businesses can be a great option to manage your insurance budget. Learn more from the best CPA for small business. Eligibility for HSA To be eligible for an HSA, an individual must meet certain conditions on a monthly basis:

On the first day of the month, the individual should be covered by a high-deductible health plan (HDHP). But there is an exception. If you are eligible to make HSA contributions as of the year’s final month, you become eligible for the entire year and contribute up to the maximum amount for that year.

While having this HDHP coverage, the individual should not be covered by any other health plan that isn’t an HDHP. Also, they shouldn’t have any health plan that provides benefits already covered by the HDHP.

There are some types of insurance that don’t affect HSA eligibility. For example, insurance for specific diseases, hospitalization, accidents, disability, dental care, vision care, and long-term care.

The individual is not enrolled in Medicare.

They should not be claimed as a dependent on someone else’s tax return.

Other Important Things About HSA Ownership: The HSA belongs to the individual, not the employer. This means even if you change jobs or retire, the HSA stays with you. Contributions: Money that you or your employer puts into the HSA is not counted as taxable income. This means you don’t pay taxes on it. If you put money into the HSA yourself, you can deduct that amount from your income, reducing your tax bill. Usage: Money from the HSA can be used tax-free for medical expenses. If you use it for other purposes, you’ll have to pay taxes on it, and possibly an additional 20% tax. Deadline for 2023 HSA Contribution: April 15, 2024. Use Form 8889, Health Savings Accounts (HSAs), to determine your allowable annual HSA contributions. HSA Contribution Tax Rules Following are the tax rules for HSA contribution:

Maximum Deductible HSA Contribution-

o High-deductible, self-only insurance coverage- $3,850 in 2023 and $4,150 in 2024. o High-deductible family coverage- $7,750 in 2023 and $8,300 in 2024. * (In 2023) For married couples, both are considered to have only family coverage, if either spouse has family coverage, ** (In 2024) For individuals aged 55 or older as of year-end, the maximum deductible contribution goes up by $1,000. As mentioned above, the HSA account holder must have a qualifying high-deductible health insurance policy to be eligible for the HSA contribution privilege.

Minimum High-Deductible Policy-

Self-only coverage- $1,500 in 2023 and $1,600 in 2024.

Family coverage- $3,000 in 2023 and $3,200 in 2024.

Maximum High-Deductible Policy-

o Self-only coverage- $7,500 in 2023 and $8,050 in 2024. o Family coverage- $15,000 in 2023 and $16,100 in 2024. Benefits of HSA for Small Businesses By now, it must be clear that HSA is beneficial for individuals. However, business owners can also benefit from HSA contributions. Here is how: Save on Monthly Premiums A high-deductible health plan requires a lower monthly premium than traditional health plans. As an employer, you can save money on premiums and invest it back into your business or contribute to your employees’ HSAs. Tax-Deductible Contributions A hundred percent of contributions to your employees’ HSAs are tax deductible. Moreover, when employees contribute to their HSA through payroll deductions, employers can receive a tax benefit. Learn more from a local CPA for small business. No burden for an employer with distributions Since employees own their HSA funds, it is the employee who must determine whether their HSA distributions are for qualified medical expenses. This reduces the burden for employers, and they do not need to hire third-party administrators to process claims like with FSAs and HRAs. In this way, HSA saves headaches and money for the employer. Limited Reporting Requirements for Employers Generally, HSAs are not subject to the Employee Retirement Income Security Act (ERISA). That is why employers do not have to report them on Form 5500 (Annual Return/Report of Employee Benefit Plan). It is the HSA custodian who is responsible for reporting contributions and distributions to the IRS and to the account holder using Forms 1099-SA and Forms 5498-SA. HSA account holders are responsible for disclosing contributions and distributions on their individual income tax returns using Form 8889 to their Form 1040. FAQs What is the difference between HSA and FSA? HSA (Health Savings Account)- o Owned by the individual o Requires enrollment in a High Deductible Health Plan o Funds roll over year-to-year o Contributions and withdrawals for medical expenses are tax-free FSA (Flexible Spending Account)- o Sponsored by employers o Does not require a specific health plan o Often has a “use it or lose it” rule for unused funds each year o Pre-tax contributions and tax-free withdrawals for medical expenses What are the investment options available with HSA? Some HSA investment options are mutual funds, stocks, CDs, bonds, and so forth. However, some HSA trustees limit your investment options to conservative choices. Can I use HSA money to reimburse myself for medical expenses incurred before opening the account? No. You cannot use tax-free HSA withdrawals to reimburse me for medical expenses incurred before opening the account. Learn more from CPA services for small business. How can I open my HSA account? You can establish your HSA account through a bank, an insurance company, or another suitable financial institution. Original source: https://bit.ly/3vP6sCA

#best CPA for small business

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taxlinkcpa · 1 year ago

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Macroeconomic Development 2024 What Canadian Small and Medium Businesses Need to Know

Supplier costs continue to rise. Rising prices continue to influence consumer behavior. Global violence makes people vulnerable. All of these economic trends are hurting small and medium-sized businesses as we move toward 2024. 12% think they won’t be able to keep up for long in 2024. Here’s the good news: 88% of Canadian SMBs surveyed say they’re confident they’ll be given a company has grown over the next three years — . Growth from 83% by 2023.

Regardless of what you see coming in the coming years, it’s important to understand your financial situation in order to build a successful and sustainable business. Revenue will be critical in the coming year, and finance and consumer technology, as well as solving management challenges, should be top of mind.

Economic growth and challenges facing Canadian small and medium enterprises

Here are some of the key economic trends and challenges that SMBs will have to face in 2024.

Economic concerns

Are we headed for a recession? That’s the big question we’re all dealing with. The Conference Committee of Canada now believes we will avoid a recession recovery by 2024. Others disagree. Either way, SMBs need to take tight control of their finances and prepare for what lies ahead.

The Bank of Canada is expected to hold interest rates steady in the first half of 2024, with no rate cuts until mid-year. Higher interest rates slow many aspects of the economy, including consumer spending. SMBs seeking funding may find it expensive, and credit can be very restrictive.

SMBs must make tough decisions about adding value and managing cash flow as wages rise and costs rise due to staffing challenges

Consumer behavior

The long-term economic trend that will take place by 2024 is that consumers are shopping online. With nearly 93% of internet users across Canada, the e-commerce market in Canada is forecast to reach $71.7 billion by 2024. However, many small businesses across the country are lagging behind e-commerce solutions to be developed internally Businesses have their e to compete -Internal marketing strategy should be explored, especially with regard to young consumers.

In the event of a recession, expect changes in consumer behavior. As jobs shrink, many Canadians will suddenly be out of work or on part-time jobs. In particular, demand for goods and services that are not perceived as essential decreases.

Consumers also focus on sustainable practices and environmentally friendly practices in their decision making. Many people expect transparency in how businesses operate as part of a buying decision. From 2024, banks and insurance companies face mandatory disclosures on climate-related risk and exposure. While most SMBs do not have this type of reporting requirement, you are expected to be very satisfied with your performance.

Labour Laws

As part of the Labor Code, the new law takes effect on January 1, 2024, and increases employers’ responsibilities when laying off employees in federally regulated businesses who have worked for three or more years as more reports will be given to him. Up to eight weeks notice is required for employees who have been with the company for eight or more years. There are also additional requirements for benefits, wages and severance pay information that must be provided.

Companies using employment contracts will want to review them to ensure compliance with the new provisions. Employees must update employee handbooks and policy documents to comply with the new guidelines.

What SMBs can do to prepare for 2024. Get financial advice

Consideration of accountancy and finance professionals such as Taxlink CPA Chartered Professional Accountants should be a priority in 2024 to consider how to prepare for the upcoming economic recession. A Best CPA Firms can provide expert guidance on budgeting, capital management, investment strategies, and more to help SMBs adapt to evolving economic conditions.

How they adapt to changing customer preferences

SMBs need to analyze their products and services, looking at ROI in light of changing consumer behavior. Enhancing e-commerce and digital offerings, managing supply chains and tightly controlling costs are all part of the SMB landscape moving forward.

Application of Technology

SMBs need to stay abreast of technology and find ways to streamline operations. The right technology can increase competitiveness by automating businesses. Getting feedback from your accounting firm can help you find new ways to improve your cash flow and reduce your accounting workload.

SMBs should also examine their current cybersecurity to mitigate risk..

Remain Compliant

Compliance is essential. Regulatory and reporting requirements are changing, and SMBs must comply with changing regulations to avoid costly problems. A CPA firm can help ensure that businesses comply with the latest accounting, tax and other financial standards.

Get professional finance

With these complex challenges facing SMBs in 2024, you need a trusted advisor to help guide you, keep you compliant and manage your finances.

Taxlink CPA Chartered Professional Accountants is a trusted Canadian top accounting firm in canada in BC, focusing on serving small businesses, entrepreneurs and not-for-profit organizations Our highly experienced team of accountants understand the needs of small and medium businesses special under and dedicated to helping you manage your finances and grow your business .

Contact Taxlink CPA Charted Professional Accountants today to book your consultation.

#best cpa firms #book keeper in vancouver #top accounting firm in canada #cloud accounting services #accounting firm in vancouver.

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obiyaninfotechofficial · 1 year ago

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How to Make Money with Pay-Per-Click (PPC) Advertising?

endeavor if done correctly. Here’s a step-by-step guide on how to make money with PPC advertising:

1.Choose the Right PPC Platform:

Decide which PPC platform you want to use. Google Ads (formerly known as Google AdWords) is the most popular, but other options like Bing Ads and social media platforms like Facebook Ads and Instagram Ads can also be effective.

2.Set Clear Goals:

Determine what you want to achieve with your PPC campaign. Is it sales, lead generation, website traffic, or brand awareness? Define your objectives and key performance indicators (KPIs).

3.Keyword Research:

Conduct thorough keyword research to identify the most relevant and high-converting keywords for your business. Use keyword research tools like Google Keyword Planner or SEMrush to find the best keywords.

4.Create Quality Ads:

Craft compelling and relevant ad copy. Your ads should contain the targeted keywords and a clear call to action (CTA). Use ad extensions to provide additional information and stand out.

5.Landing Page Optimization:

Ensure your landing pages are well-designed, relevant, and optimized for conversions. A seamless user experience from the ad to the landing page is crucial for success.

6.Budget Management:

Set a realistic budget for your PPC campaign. Start with a small budget and gradually increase it as you see positive results. Monitor your spending carefully.

7.Bid

Strategy:

Choose the right bidding strategy, whether it’s manual bidding, automated bidding, or a combination of both. Consider strategies like cost-per-click (CPC), cost-per-acquisition (CPA), or return on ad spend (ROAS) bidding.

8.Ad

Scheduling and Geo-Targeting:

Optimize your ad scheduling and geographic targeting to reach your target audience at the right times and in the right locations.

9.Negative Keywords:

Use negative keywords to exclude irrelevant search terms that might trigger your ads. This can help save money and improve ad targeting.

10.Regular Monitoring and Optimization:

Continuously monitor the performance of your PPC campaigns. Make adjustments as needed, such as modifying keywords, ad copy, and bidding strategies. A/B testing can help you refine your ads for better results.

11.Conversion Tracking:

Implement conversion tracking to measure the effectiveness of your campaigns. This will help you understand which ads and keywords are driving actual results.

12.Quality Score:

Work on improving your ad’s Quality Score, which affects your ad rank and the cost of your clicks. High-quality ads and landing pages can lead to a better Quality Score.

13.Competitive Analysis:

Keep an eye on your competitors’ strategies and adapt your campaigns accordingly. You can learn from their successes and failures.

14.Scale Successful Campaigns:

Once you have profitable campaigns, consider scaling them by increasing your budget or expanding to other relevant keywords and markets.

15.Regular Reporting:

Generate regular reports to assess the ROI of your PPC campaigns. Use the data to make informed decisions and optimize your strategy.

16.Adapt to Changes:

Stay updated with the latest changes in PPC advertising platforms, algorithms, and industry trends. Adapt your strategies accordingly.

Remember that success in PPC advertising often requires patience, testing, and continuous learning. It’s essential to find the right balance between ad spend and revenue to ensure a profitable return on investment.

Reference Link(OriginallyPosted : https://obiyaninfotechofficial.blogspot.com/2023/10/how-to-make-money-with-pay-per-click.html

#PPC advertising

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digitalanalystteam · 3 months ago

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The Future of PPC: What to Expect in2025

This blog was originally published on https://digitalanalystteam.com- The Future of PPC: What to Expect in2025

As we approach 2025, the world of pay-per-click (PPC) advertising stands at a pivotal crossroads—where the future is not just an extension of the present but a radical transformation driven by innovation, technology, and shifting consumer behaviours. Imagine a digital landscape where automated algorithms predict your audience’s desires before they even know them, where the very nature of advertising evolves to meet the demands of a privacy-conscious world.

In this new era, every click, every impression, and every dollar spent will be meticulously calculated and optimised like never before. The stakes are higher than ever, with global digital ad spending projected to soar to a staggering $645 billion by 2024. As brands grapple with the complexities of a rapidly changing marketplace, the question arises: who will rise to the challenge, and who will fall behind?

In this blog, we’ll explore the seismic shifts shaping the future of PPC. From the rise of artificial intelligence to the growing importance of video ads, prepare to uncover the best PPC strategies that will not only enhance campaign performance but redefine the very essence of digital marketing. As we embark on this journey into the future, agencies armed with innovative white-label PPC solutions will emerge as the champions, ready to deliver unparalleled results for their clients. Buckle up—2025 is just around the corner, and it promises to be nothing short of extraordinary!

The Rise of Automation and AI

One of the most significant trends shaping the future of PPC is the integration of artificial intelligence (AI) and automation. Google’s machine learning algorithms are becoming more sophisticated, enabling advertisers to optimize campaigns with minimal manual intervention.

Data-Driven Decision Making: As reported by Search Engine Journal, brands leveraging AI for PPC have seen a 20-30% increase in ROI. This is due to improved targeting, real-time bidding adjustments, and enhanced ad copy generation.

Smart Bidding Strategies: Google’s Smart Bidding is set to dominate the PPC space. Techniques like Target CPA and Target ROAS allow advertisers to automatically adjust bids based on the likelihood of conversion, leading to more efficient budget utilization.

Enhanced Targeting Capabilities

As consumer privacy becomes a growing concern, advertisers will need to adapt their targeting strategies. The shift toward a cookie-less future is imminent, with Google planning to phase out third-party cookies by 2024. This change will force agencies to rethink how they collect and utilize consumer data.

Contextual Targeting: Instead of relying solely on user behaviour data, advertisers will increasingly turn to contextual targeting, where ads are placed based on the content of the webpage rather than individual user profiles. This method is projected to gain traction, providing more privacy-conscious alternatives without sacrificing effectiveness.

First-Party Data Utilization: As indicated in a 2023 HubSpot report, businesses using first-party data for targeting have seen a 15% increase in engagement rates. Agencies that effectively harness this data will have a competitive edge in the PPC landscape.

The Growing Importance of Video Ads

Video content continues to dominate online engagement, and PPC strategies are increasingly integrating video ads.

Engagement Metrics: According to Wyzowl, 86% of businesses use video as a marketing tool, and 94% of marketers report that video has helped increase user understanding of their product or service. Google Ads now offers various video ad formats, including in-stream ads and discovery ads, making it easier for businesses to leverage video in their campaigns.

Future Growth: eMarketer projects that video ad spending will exceed $300 billion by 2025, indicating a critical shift in how brands engage with their audience through paid ads.

The Rise of Voice Search and Smart Devices

As more consumers turn to voice-activated devices, the PPC landscape will need to adapt. Research from Adobe suggests that 50% of all searches will be voice searches by 2025. This trend will prompt agencies to rethink their keyword strategies and ad formats.

Conversational Keywords: Advertisers will need to optimize for long-tail keywords that mirror natural language. This will require a more nuanced approach to keyword research and bidding strategies.

Voice Search Advertising: While still in its infancy, voice search advertising is expected to grow. Brands that adapt early will position themselves as leaders in this emerging space.

Emphasis on Performance and Accountability

With increasing pressure for demonstrable ROI, performance marketing will become even more crucial. Advertisers will need to focus on metrics that matter and deliver actionable insights.

Attribution Models: As reported by Marketing Land, effective attribution modeling can increase marketing ROI by 30%. Understanding the customer journey across multiple touchpoints will be essential in refining PPC strategies.

White-Label Solutions for Agencies: As the demand for high-performance campaigns grows, agencies are seeking efficient ways to deliver results. White-label solutions are becoming a preferred option, enabling agencies to provide expert services without the overhead costs associated with hiring in-house teams. These solutions allow for scalability and flexibility, making them an attractive choice for agencies looking to enhance their service offerings.

Conclusion

The future of PPC in 2025 promises to be a dynamic landscape characterized by automation, advanced targeting, and innovative ad formats. As businesses navigate this evolving terrain, the importance of employing the best PPC strategies cannot be overstated. Agencies that leverage white-label solutions will not only enhance their service delivery but also position themselves as frontrunners in the competitive digital marketing arena.

In this rapidly changing environment, one thing remains clear: success in PPC will depend on adaptability, data-driven decision-making, and an unwavering commitment to performance. As we look ahead, the question isn’t whether your PPC strategies will need to evolve; it’s whether you’re ready to embrace the future and seize the opportunities it presents. The clock is ticking—prepare to transform your PPC campaigns and lead your clients into a new era of digital marketing excellence!

Are You Ready for the Future of PPC?

As you prepare to navigate the exciting future of PPC in 2025, our digital analyst team is ready to support you with customized strategies that drive real results for your clients. At Dat, we specialise in delivering high-quality white-label solutions for agencies, enabling you to provide exceptional, performance-focused outcomes without the burden of extra overhead.

Let us empower you to elevate your PPC campaigns and seize the opportunities that lie ahead.

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jdgo51 · 1 year ago

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What Is My One Word?

Today's inspiration comes from:

My One Word

by Mike Ashcraft & Rachel Olsen

Editor’s Note: 2023 is in our rear view mirror, so the time has come for us to set our New Year’s resolutions and think about our goals, hopes, and wishes for the year ahead. But as authors Mike Ashcroft and Rachel Olsen remind us in this devotional, becoming the person Christ created us to be requires focus — and for you that might mean zeroing in on one word to guide you through the new year. We hope this devotion inspires you to pick your one word for 2024!

"So teach us to number our days, that we may present to You a heart of wisdom." — Psalm 90:12

"'I don’t have enough time to live my own life!

I reached this conclusion after trying to follow all the advice given on a morning news show one week in January. It seemed like a smart way to start my day. I figured I’d tune in, get the forecast, learn the headlines, and maybe hear a celebrity interview. I wasn’t expecting all the show segments telling me how to live my life better.

Most of these segments offered the promise of deliverance: ��Financial Freedom Is Closer than You Think” or “Four Secrets to Better Communication.” Others, I decided, were designed to scare the socks off of me: “Six Health Risks Every Person Faces” or “Thieves You Cannot See — Avoiding Identity Theft.” Motivated by this combination of hope and fear, I compiled a to-do list of ways to improve my life and its management according to the experts. The more I listened, learned, and listed, the more behind schedule I felt.

The topics on my list ranged from health maintenance to home maintenance to car maintenance. I was informed I need to eat certain foods every day: four veggies, three fruits, two proteins (preferably chicken or fish), and I think a partridge in a pear tree. I also need to get enough fiber, calcium, Vitamin D, B, C, and Beta-something-or-other.

I need thirty minutes of cardio a day (but apparently with the right exercise product this can be done in ten), fifteen minutes of strength training, and ten minutes of stretching. Plus, some extended time for meditation so that my body and mind could align. I’m told a germ-resistant mat is needed for that. I need to bust my stress, nurture my creativity, and improve my posture.

I need to pay attention to my finances. Save and invest. Spend frugally — yet somehow also buy the cool gadgets they review on the show. Apparently extreme couponing is the way to afford it all, but it takes a lot of time to save 80 percent on your grocery bill. I need to check my credit report regularly. Shred important documents. Back up my computer. Meet with my financial planner. And read the information that comes with our kid’s (underfunded) college fund. That, by the way, is forty pages of legal and financial mumbo jumbo in eight-point font, single-spaced. I suppose I need to meet with my attorney to understand it. And that creates two prerequisite tasks to add to the list: find an attorney and find a financial planner. They assume every regular Joe has a CFP, a CPA, and a JD on speed dial. I have Domino’s on mine.

The list continues…

Change my oil every 3,000 miles and my transmission fluid every 30,000. Test my smoke detector batteries biannually. Change my air filters every other month. Replace my toothbrush every three months. Flip my mattress every six. Buy new pillows every three years — I think this is for my posture, but it could be to get rid of dust mites. Check my skin for irregular moles. Check my yard for moles too. Weed and feed the lawn each spring. Grow houseplants to cleanse the air. Save last night’s roasted chicken bones to make my own chicken stock. Buy undervalued international stocks. Sell my stock before it drops. And stock my pantry for possible natural disasters.

Fertilize, amortize, winterize, maximize, scrutinize. Suddenly I realized: I don’t have time to live my life!

PAUSE. My word for the year is PAUSE. In my busy life there are so many times I need to pause. Pause to remember these days, for they will fly by so quickly. Pause to say yes … and no. Pause to give thanks. Pause before I speak in anger, judgment, or criticism. Pause to say I’m sorry. Pause to dwell on God’s goodness and mercy. — Dawn

Looking at the list of things I was supposed to do to live my life right, or well, or whatever all this was going to do for me, I felt defeated. The list that was going to improve my life left me overwhelmed. In my moment of defeat all I wanted to do was go surf. ’Course the list said I should put on a high-SPF sunscreen and take along a BPA-free water bottle to keep me well hydrated. Filled with filtered spring water, of course.

Change is possible.

Dropping the Ball

I’m sure you can relate; you’ve made lists too. Lists of things you want to start doing or stop doing — things you want to change about yourself. Lists of ways to improve your life and your character. Maybe you’ve only listed them in your head. But I bet they come to mind each January. Nearly two-thirds of America’s population has made New Year’s resolutions. I am one of them.

And you’ve probably found, like I’ve found, that each day keeps blurring into the next while we try to make some progress with our many good intentions. Yet very little actually changes. That ball keeps dropping in Times Square each New Year’s. And we keep dropping the ball on our resolutions to improve.

Only 20 percent of resolution makers report achieving any significant long-term change.

When I open my Bible, I find more lists. Things a follower of Christ should do. Things a follower of Christ should resist doing. Traits a follower of Christ should display — all the truly important stuff that never makes it onto morning show segments. When was I going to get to any of this?

I decided to drop my list of ways to get the most out of my life. I realized I needed to find a new way to approach personal change.

Losing the List, Picking a Word

My first journal entry in 2004 was a single word: FLOW. Not merely written on the page, but etched in bubble letters about three-quarters of an inch tall. The letters are heavily outlined, surrounded by a thin border, and colored in gray. It took me about ten minutes to draw and color the word FLOW. But it took three weeks to narrow all that was bubbling up in me down to that single word.

I’d been writing in a journal for years, but here was something I had never done before. Instead of blasting paragraphs on a page to capture my thoughts and insights, recording my steps and setbacks, I decided to meditate on just one word.

I wrote this word FLOW in response to something Jesus said. He said,

Whoever believes in me, as the Scripture has said, ‘Out of his heart will flow rivers of living water’.— John 7:38 ESV

That struck a nerve.

There were times when I felt the living water flowing with ease from my heart. But there were other times, more times, when it felt forced.

The idea of FLOW drew me forward. It didn’t have the trappings of regret or the pressure of sweeping promises to change like my resolutions did. It awakened something in me. Not a compulsive desire to change born out of being sick of the way I was, but a desire to live an authentic life that flowed from my relationship with Christ.

Could my life really flow from my heart? The question sent me on a search anchored by the four letters of this one word.

If what Jesus said was true — pause for the obvious answer to arise — then I’d need a way to pay attention to my heart on a daily basis.

I decided looking at and concentrating on this word FLOW would remind me to do that. In the months to come, I paid attention to FLOW and used it to gauge my heart and my life. I discovered I could tell the condition of my heart based on what was coming out of it into my life.

And slowly, over time with this word FLOW, I learned to reverse that process. Instead of looking at my life and actions to realize the state of my heart, I proactively addressed the condition of my heart. That changed my life.

In looking through the lens of a single chosen word, I found a new approach to personal change and spiritual formation — one that is doable, memorable, effective, and sticky. The results have been greater than I expected.

FAITHFUL. For twenty-seven years I’ve believed that my plan for my life is superior to God’s plan. My time has been spent pursuing goals, accomplishments, and things I felt I needed to be happy and complete. After twenty-seven years of much external success, I realized I was still personally and emotionally unsatisfied. While driving to work one morning I was listening to K-LOVE, and I heard Mike talk of the One Word concept. That day I decided, for the first time in my life, to focus on God’s plan for my life instead of my own. Handing over the reins has not been easy; in fact, sometimes I’m not sure I have the endurance. So I chose FAITHFUL as my one word, because I’m committed to being faithful to God’s Word and plan. The thought of where things are going is exciting! I’m now being led by the earth’s Creator. — Brian"

Excerpted with permission from My One Word by Mike Ashcraft & Rachel Olsen, copyright Mike Ashcraft & Rachel Olsen

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jcmarchi · 1 year ago

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A Novel Lightweight Wearable Device to Perform Balance Exercises at Home - Technology Org

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A Novel Lightweight Wearable Device to Perform Balance Exercises at Home - Technology Org

Maintaining balance and posture is quite a complex skill, even though it comes naturally to most people. However, postural control tends to worsen with age due to various reasons, such as muscle weakness coupled with changes in vision and sensory input. This explains why older people are much more prone to falling and suffering fall-related injuries than younger individuals. Approximately 40% of older individuals have been reported to fall at least once a year.

Image title: Balance training using a wearable device to improve reactive postural control Image caption: (Left) Pneumatic artificial muscles in the wearable device generate small disturbances. By holding a posture against these disturbances, a user can improve their reactive postural control. (Right) Plots showing how the displacement of the center of pressure of the user’s soles in the mediolateral direction (D-COPML) significantly decreased in the group that trained with the device (WBED) compared to the ‘sham’ group. An unexpected perturbation was generated at 0 seconds. Image credit: Masataka Yamamoto from TUS Japan License type: Original content

In this regard, over the past few decades, scientists have found that postural control can be improved through various exercises, which in turn helps prevent falls. Training and cultivating the ability to perform compensatory postural adjustments (CPAs) to counteract the effects of unexpected external perturbations is possible. Although scientists have come up with specialized devices to perform balance exercises involving unexpected perturbations, these machines are generally bulky, expensive, and complex to use, rendering them suitable for clinical settings only.

But could there be a more practical way to perform these exercises comfortably at home? In a recent study published in IEEE Journal of Translational Engineering in Health and Medicine on 31 August 2023, a research team led by Assistant Professor Masataka Yamamoto from Tokyo University of Science (TUS), Japan, and including Professor Hiroshi Takemura, Mr. Daiki Yoshikawa, and Mr. Taku Washida from TUS, as well as Professor Koji Shimatani from the Prefectural University of Hiroshima, explore this question. For their research, the researchers developed an innovative wearable balance exercise device (WBED) and investigated its effects on CPAs and reactive postural control.

The proposed wearable device uses two pneumatic artificial muscles (PAMs) to generate unexpected perturbations. These PAMs, which resemble a pair of hollow shoulder straps or suspenders, can be forced to extend or contract by regulating the air pressure inside them. For this purpose, the WBED includes a set of electronically controlled valves connected to a can of compressed gas. This enables a computer program or smartphone application to control the valves and quickly fill or empty either PAM with gas, producing a force that pulls the user sideways in a specific direction.

To test whether WBED can truly improve reactive postural control, the researchers recruited 18 healthy adult males and divided them randomly into two groups: WBED and sham. All participants first underwent an evaluation of reactive balance. They had to hold a tandem stance for one minute while air cylinders on both sides of the hips pushed them laterally at unpredictable moments. The participants in the WBED group then performed a few rounds of balance training using the proposed device, while the sham group underwent the same exercises without unexpected perturbation. Lastly, a second evaluation was performed to check for improvements in postural control.

The researchers measured several variables as outcomes during the evaluations, including peak displacement, time at peak displacement, peak velocity, and root mean square of the soles’ center of pressure. Notably, participants in the WBED group exhibited lower displacement and peak velocity after exercising with the device. “Our results prove that perturbation-based balance exercises using WBED immediately improve the subjects’ reactive postural control,” remarks Dr. Yamamoto, satisfied with their findings. “Wearable exercise devices, such as the proposed WBED, could contribute to the prevention of falls and fall-related injuries.”

In the near future, the proposed device could revolutionize how people with a high tendency to fall perform balance training, especially in countries with a steadily aging population like Japan. “We designed WBED to be lightweight, portable, and easy to use both at home and in clinical settings. It weighs only 0.9 kg and takes less than three minutes to put on,” highlights Dr. Yamamoto. By training regularly with WBED, older individuals and people undergoing physical therapy can efficiently improve postural control and responsiveness, preventing falls and improving their overall health. Notably, WBED could also be useful for athletes who want to improve their balance.

Source: Tokyo University of Science

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