You read that right: We’re upgrading Ad-free Browsing to a bigger, better package—based on your feedback and wishes. We hope you like it!
So, what’s in the box?
Alongside the beloved ad-free dash, every month, Premium subscribers will get one free Blaze and a free item in TumblrMart (except Premium itself, and some of the badges you have to earn)—to gift or use for yourself—as well as increased posting and liking limits and early access to experimental features like Communities and Patio! All for $6.99/month or $69.99/year (that’s 15% off when paying annually).
Check it out!
Are you a current ad-free browser? You’ll get an email from us about the price change and have 30+ days to decide if you want to keep your subscription. In the meantime, you’ll have Premium at the current price. You can manage your subscription right now here.
Questions? Visit the Help Center or let us know over at Support.
Hello, there has been a lot of misunderstanding with the tumblr premium thing. People are under the impression that tumblr is restricting likes and posts . but im under the impression that premium simply allow to go beyond the daily posting limit (250) and the daily amount of likes someone can have (1000) can you please confirm ?
yes, Premium subscribers get double the normal limits. there are no new limits. these limits have been in place for over a decade. the vast, vast, vast majority of people don't know there are limits because they're never in danger of hitting them, but some people hit them every day, and now they can get higher limits.
the limits are documented across various help docs, our API documentation, and we tell you when you hit them. XKit Rewritten has a nice little limit checker, too, if you fly close to them frequently.
Tumblr is going to become far worse over the next couple years leaning further into targeted ads, gathering user information, and generally no longer doing the Only Things This Site Does Right, and I would like to firmly predict that all of the blame will be put on the influx of twitter refugees, instead of the plain truth that tumblr has been shifting its goals for a long time now (banner ads, leaning into and owning the "hellsite" reputation, selling merch of old tumblr memes, experimenting with ads that cover a quarter of your screen while you scroll (although those are thankfully gone now)).
The tumblr staff have shown they finally understand their community, and as the website's reputation heals, shareholders and suits are going to push for more and more money to be squeezed out of this place. This path was set in motion long ago, and I'm going to be real grumpy when the blame all gets pushed aside to just point fingers at the twitter people.