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caatws · 6 years

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how to understand tv ratings (so you’ll be prepared for cancellation/renewal announcements)

as most of you know, i had an internship last semester where one of my duties for the company was tracking and analyzing tv ratings. while i’m no expert on this yet, i worked with way more knowledgeable ppl than me on this and learned a couple things about ratings that i definitely didn’t know before, so i thought i’d share some of it now that b99 is back on and we def don’t want a repeat of last year’s debacle.

(also, i’ll be tracking and analyzing b99′s ratings over on @b99bythenumbers this season, so if you’re at all interested in any of this stuff pls check it out! that blog is still under construction and stuff but as this season gets the ball rolling, that blog will come to life heheh)

ok, so i’m gonna break this up into sections to keep it as organized/straightforward as possible, so we gonna cover:

what are nielsen ratings & how do they work? (aka what do numbers like 1.2/5 mean)

b99′s ratings & viewership

nbc’s ratings & viewership

ratings as the be-all end-all for shows? (other ways to support b99) (esp if you can’t access american cable)

what are nielsen ratings & how do they work?

so nielsen media research is a company that’s been measuring data for entertainment for just over 70 years now. tho they got a start in radio, they’re arguably most known in the modern day for their measurement of american television programming, as the data they gather from these measurements (the infamous “nielsen ratings”) strongly influence broadcast networks (abc, nbc, cbs, fox, & the cw) and channels in their decisions to renew or cancel certain programs.

the way nielsen measures this data is through selecting various households with tv’s across the u.s. to monitor what they watch, who’s watching, how often they watch, etc. so it’s not something everyone in the u.s. gets to do, like they might just randomly hit you up and ask if they can use your data. if you say yes, they have to install a bunch of stuff to monitor all tv’s in your household. (if you find this at all kinda interesting, i’d recommend reading this interview with a nielsen family bc it’s kinda wild)

so, now onto the numbers. i’ll use b99′s initial ratings for 6x01 last night as an example

the rating is the 1.2/5 number. the first number, 1.2, means that 1.2% of the 119.6 million households nielsen estimates to have television watched b99 (1.2% of households, not individual people). the second number, 5, is referred to as the “share”, and means that 5% of households watching tv at that time watched b99.

these numbers are “live + same day”, meaning they only include households that actually watched b99 live as it was on tv last night and people who watched it from their DVR the day it was aired live. (for example, i got home after the ep started last night but had set it to record, so i watched my recording as the ep was ending so if i was in a nielsen family, me watching b99 on my DVR the same night it aired would still count for their measurement of an L+SD rating.)

additionally, tho nielsen records a lot of data about different demographics and people of what age are watching what shows, the standard demographic used for these ratings is people aged 18-49, all genders.

the 3.56 is the total viewership in millions (aka the actual individual viewers).

my source for ratings: tv by the numbers (specifically above, their initial thursday 1/10 ratings)

b99′s ratings & viewership

back on fox, b99 had a pretty solid run for the first two or three seasons, until the ratings started taking a pretty steep nosedive in recent years that (unfortunately) kinda predicted and ultimately led to their cancellation. it’s important to look back on their past ratings as a show, because stability & improvement are major factors at play when networks are deciding to renew or cancel shows.

season 1 (2013-2014) ratings

b99 had a rly solid series premiere, tho it pretty quickly couldn’t retain its rating, as the difference between 1x01 and 1x02′s ratings is pretty major. it got its big 6.89 rating (!!!) in february 2014 bc it aired after the super bowl. this season ended with way less viewers than it started out with, which isn’t Great.

season 2 (2014-2015) ratings

overall, pretty similar numbers to s1, especially in the total season average. it had a few ratings above 2.0 which is Good, but those numbers didn’t hold steady. again, the season ended with way less viewers than it began.

season 3 (2015-2016) ratings

b99 dipped under 1.0 for a large portion of this season. that’s Big Yikes. cancellation becomes Very Real Possibility.

season 4 (2016-2017) ratings

this season’s average was less than 1.0.....cancellation is Very, Very Real Possibility.

season 5 (2017-2018) ratings

nothing above 1.0 for an entire season....this show is Doomed, and i honestly can’t blame fox for canceling it from a numbers and business standpoint, considering this was just a continuation of the trend established in s4 with the consistently lower ratings. it’s....kind of totally rational that fox did what they did, especially when you see how b99 compared (in ratings) to other fox shows in the 2017-2018 season:

as you can see fox just kinda took like the bottom half of its shows by rating and cancelled all of them...anything averaging under a 1.0 on fox just isn’t safe!!!

comparing to other shows (esp other sitcoms) on its network is another big factor in renewing/cancelling. tho there aren’t any other sitcoms suuuper similar to b99 on fox, enough comedies did better that b99 got the axe. which means we should probably look at

nbc’s ratings & viewership

and here’s their 2017-2018 season (in which they had the most viewers out of all the broadcast networks for the first time since like 2001 actually!!):

already, b99 is off to a good start, its 1.2 initial rating pretty high for nbc, but what’ll rly matter is if they can hold this rating for the rest of season 6. like i said, stability and improvement are everything in tv world! if b99 can continue like this for the rest of this season, i think we’ll be in pretty good shape.

and, honestly, nbc rly is a good network fit for b99, with its history of popular and acclaimed sitcoms (seinfeld, friends, will & grace, etc.) and its long-running and popular crime procedurals (aka any law & order series ever), and b99 is basically a combination of the two.

ratings as the be-all end-all for shows? (other ways to support b99)

while ratings are of the utmost importance to networks and channels, it’s not the sole deciding factor.

another thing networks and channels look at, as we live in the digital age, is BUZZ. this basically is industry-speak for how much people are talking about and movies! the most visible example of this is getting a show trending on social media when it airs.

a good example of a show like this is the good place. tgp hasn’t gotten stellar ratings this season, but has already been renewed...because a lot of people talk about it on social media! it’s usually trending on twitter when a new episode airs, and its objectively high quality writing has won over a lot of industry folks’ hearts, so it gets a lot of buzz in hollywood as well (hint hint similar to how the “guardians of the nine-nine” contributed to the fight to save b99 last year).

so, here are some tips on how to maximize b99′s ratings & overall potential for renewal:

WATCH. IT. LIVE. or DVR it and watch it ASAP, as final ratings come out within 24 hours after new episodes air. obvi this only applies to amercans with access to cable/tv but clearly these are the people not showing up for b99 since the ratings were so low while the fandom was so big and loud

forgot to record it but still live in the u.s.? watch it on your cable provider’s “on demand” services (if they offer it), hulu, or nbc.com as soon as the new episode comes out the next day!!! while these numbers won’t be reflected in the actual ratings, it’ll still tell the network you care.

are you a young adult who attends college away from home aka your family’s cable? look into your family’s cable provider’s online services! my family’s cable allows me to access our DVR away from home and even watch some things on demand, which has been a lifesaver while i’ve been away at college the past couple years. if you can access your DVR remotely through your cable provider’s website, use it to record b99 and watch it ASAP!

TWEET ABOUT IT. tumblr is cool and valid and all, but let’s be real - everyone’s looking at twitter, because most industry professionals don’t know how the fuck to use tumblr. twitter is straightforward and straight to the point; they want to see it trending there. so pls tweet using #brooklyn99 when the episode is on live!!! you have 3 major chances to do this: 9 pm est (u.s. east coast), 9 pm mountain time (2 hours after east coast), and 9 pm pst (3 hours after east coast) every thursday night.

talk about it in real life! get friends to watch it! again, may not contribute to the actual ratings, but it’s still nice to get more and more people into the show to watch it in other ways and talk about it with other people they know.

i know a lot of these methods are mostly applicable to people in the u.s. and/or americans with cable, but it’s rly important that those of us who fall into those categories do our parts!! fellow americans, let’s yeet this wheat!!!! all b99 fans from all over the world, i believe in all of us!!!!!!

#b99 #tv ratings #nielsen ratings #madison.txt

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ilosttrackofthings · 8 years

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rewatching TGP now that we know: 1x01

sp0ilers ahead, obviously

the thing about wiping memories of bad deaths is so much sketchier now

Michael’s little smile before saying “you’re in the good place”!!!!

how hard is it for all the other ~neighbors not to laugh when video!Michael says “you are all good people”?

“WE went to town on Disney,” he says!

“I can’t risk going to the bad place!” / “Maybe it’s not all that bad!”

the extras’ non-reactions to the audio clip of the bad place is so much more meaningful. That’s like their Tuesday

“the thought of you four amazing people living next door to each other for all eternity brings joy to my heart”

I wonder if Michael sort of maneuvered Jason into the code of silence thing; I know he makes it sound like Jianyu was so good he chose to keep to it for whatever reason, but Jason, bless him, is SO DUMB that if he spoke he’d out himself right away so I gotta assume it was a manipulation on Michael’s part

that said ARE THEY GONNA DO THAT AGAIN? I worry about my bb Jason!

I thought all the other neighbors’ stories sounded absurd but I thought it was for humor. Good job, show.

his face when he looks right at Eleanor and says “every single one of you is a good person”

Eleanor talking about her parents hurts SO MUCH now that we’ve seen them and how HORRIBLE they were

this house is monstrous but I do love her bed

at least there are still no hangovers?

I do wonder about the storm and all the craziness Eleanor supposedly caused though. Was this part of the plan? Because it seems kind of ... reckless. Why not just let them slowly drive each other insane by existing? Why push things?

Ohhhh maybe it’s because Michael overheard Chidi say earlier that he was gonna “tell Michael”! Maybe it’s an attempt at driving a wedge between them now that he knows Eleanor’s made Chidi her ally?

she’s not wrong that Tahani isn’t perfect. I love her but her constant name dropping is kinda gross

I still agree with Eleanor’s assessment that this system sucks

Is Michael trying to stop Chidi from agreeing to help her? Since we know he listens in.

#liveblogging tgp #the good place #liveblogging #tgp: no one to tag

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