#soojin buzelli

[sbuzelli]

PLANSPONSOR December 2018/January 2019 part 2 Artist links below.

Hye Jin Chung // portfolio | instagram | twitter

Lily Padula // portfolio | instagram | twitter

Jon Han // portfolio | instagram | twitter

Peter Ryan // portfolio | twitter

Sarah Mazzetti // portfolio | instagram | twitter

Haleigh Mun // portfolio | instagram

Sam D’Orazio // portfolio | instagram | twitter

Dadu Shin // portfolio | instagram | twitter

[yinfanhuang]

I created a new editorial illustration for PLANADVISER Jan/Feb 2018 issue! It's about the importance of education and how good it is to save for it. It's always a dream to create illustrations true to my interest and style. Thanks to my art director SooJin Buzelli for this fun assignment! <3

[mantikutayr]

by soojin buzelli

[tim-peacock]

Illustration for Planadviser about choosing who to work with in the DCIO marketplace, which is controlled by only a handful of provdiers who manage a bulk of the assets.

Thanks to SooJin Buzelli for the assignemnt. 

[wrenmcdonald]

New one for PLANADVISER 🤖 TY to AD SooJin Buzelli ~

[karynapacs]

“ESCAPING THE ESTABLISHMENT”

SooJin Buzelli, art director aiCIO Europe, Asset International, client

“An opening illustration for the feature story ‘Escaping the Establishment,’ about how investors are forging ahead in infrastructure—but the innovative ones are going it alone.”

COMMUNICATION ARTS

[haydenmaynard]

An illustration for Planadviser! This was for an article about working from home due to COVID-19. A big thanks to my awesome AD SooJin Buzelli for the assignment!

[juliannabrion]

Illustration for Planadviser March-April 2019 issue

AD SooJin Buzelli

[lilypadula]

Illustration for Plansponsor, on the right tools to cut through chaos. Art Director: SooJin Buzelli

©Lily Padula, 2018

[nprillustration]

How I Work With An Illustrator

Hello web, it’s LA Johnson. 

I’ve been receiving many questions from new art editors about the best ways to work with illustrators -- the who, what, how and when of it all. 

[First round of sketches by Grace HeeJung Kim on an assignment about teaching consent in the classroom.] 

Now, some in the industry believe that you can only properly work with an illustrator if you have a degree in design or art direction, but I think that degrees are mostly a waste of money, and I bet I can teach anyone to be a great (or at least good) art director. And I’m not worried about anyone taking my job because, well, I’m a badass.

SO ... HERE WE GO!

WHEN - When should you choose illustration?

Illustration works best for stories that are abstract, thematic, opinion-driven, happened in the past, presenting a novel idea or a sensitive topic (aka un-photographable). Basically, any story. 

WHAT - Know what you want — and what you can spend — ahead of time

What is the story about? What’s the tone? What’s your deadline? What’s your budget? Answer these questions before contacting an illustrator. 

WHO - Find the right fit

Finding the right illustrator can be the hardest but most fun part of the process. These sites will help you find artists with various styles to fit any project:

http://wendymacnaughton.com/ < illustration listicles!

http://kristenradtke.com/ <comics and such for Believer Mag!

https://laurenthrybyk.com/ < fun gifs!

https://illuspress.com/ < long-form comics!

https://twitter.com/cojolist < comics journalism-focused newsletter

http://purplerainillustrators.com/portfolios/portfolios.html <small agency run by Ella Lupo (very cool) with a wide variety of styles

https://www.agoodson.com/ <another smallish agency with great talent

https://thenib.com/ < more non-fic and political comics!

https://tasteminty.com/browse/artists/-/1 < large agency that you can get lost in!

Cartoon Brew’s Artist of the Day

SooJin Buzelli: An art director who compiles all monthly commissions for Asset International’s magazines

The editorial illustration tag on Tumblr is filled with young new talent

Illustration Age: A blog compiling all illustration news and features various artists with dynamic styles

It’s Nice That: British compilation of illustration and design inspiration, featuring work from a breadth of disciplines

Behance.net: An Adobe-powered portfolio sharing and networking site.

https://www.npr.org/sections/education/ < you can scroll through to see who I’ve worked with (artist names in the credits)

Also, you can reach out to illustration programs at art colleges to scoop new talent! Ex. I work with MICA a lot:  https://www.mica.edu/undergraduate-majors-minors/illustration-major/ 

“When thinking of your concept and choosing your artist, remember that illustrators will adjust the scope of the final image relative to the rate paid. Meaning, an image with a budget of $300 will probably not be as grand or complex as a $4,000 image. The same concept goes for time. An illustrator will give you their best work relative to the time given to complete the work, so keep that in mind.” - Chris Kindred, illustrator and cartoonist

HOW - Know how to communicate what you want

In your opening email, lead with the specifics

Story brief

Budget

Deadline

Proportions (specify if you need different sizes for social media)

To have the most productive and efficient conversation with an illustrator, the opening email should have everything they need to get started immediately, without asking for more basic details. When everything is clear up front, the illustrator is free to decide for themselves how they can fit your commission into their busy work schedule.

Follow-up Email

Once the illustrator has agreed to work with you, you should send them a contract and W-9. (This might be through your finance department.) Then you can send them the following:

Draft (or full) story

Sketch requirements (how many? when do you need them by?) I usually look for a range of literal to abstract concepts, 3-5 ideas.

Color/mood requirements

Samples of their work that you like (to help them with understanding your style preferences)

Feedback on Sketches

When the illustrator sends along sketches, they are looking for you to make a decision. Perhaps you two both choose the same as your favorite, or perhaps not. Either way, you want to make sure the illustrator is as excited as you are!

[Refined idea #4 and changed a bit.]

Take a moment now to clarify your direction before the illustrator proceeds any further. If there are any elements of the image that need to be exact (e.g. “there needs to be a boy wearing a red hat”), be sure to mention those now.

[Fixed balance issue for final round of sketches.]

THE FINAL IMAGE!

Illustration for a story about teaching consent in schools. (Grace HeeJung Kim for NPR)

Send payment

Most organized illustrators will send you an invoice with the final image. You should try and get payment to them within 30 days, as this is usually how illustrators make their living and keep the lights on. 

Ok! That about does it! Let me know if you have any questions and feel free to contact me at ljohnson@npr.org with thoughts or submissions! Happy art directing!

-LA

[sbuzelli]

PLANSPONSOR December 2018/January 2019 part 1 Artist links below.

Dadu Shin // portfolio | instagram | twitter

Joy Liu // portfolio | instagram | twitter

Enan Liang // instagram

Wren McDonald // portfolio | instagram | twitter

Woshibai // portfolio | instagram | twitter

Joe Ciardiello // portfolio | instagram | twitter

Chris Buzelli // portfolio | instagram | twitter

[yinfanhuang]

Happy to share this illustration I created for PLANADVISER Sep/Oct 2017 issue about merging and growing. I had so much fun working on the art. Thanks again to AD SooJin Buzelli for the opportunity and trust!

[petexryan]

This Gif was for CIO and the wonderful SooJin Buzelli on the topic of Russian oil. The motion took some tinkering - the lead image is kinda the “middle ground” of where we started and ended - the first version had the hand entering and exiting, and the trip happening somewhat fast - the last version has the oil can stationary, continuously dropping oil a bit slower - i think the slower oil nails it - but i do like the slight movement of the hand - It was nice to go back and forth with SooJin about that part - she made it really easy. 

Im also attaching some roughs - I LOVED the idea of an oil pump doubling as a hammer and cycle and tried to sell that (in the end, She went for the right piece - much more interesting and not so one dimensional) but the visual overlap felt like the most amazing gem.

The background building also didnt always look like this. When i built the piece in illustrator before i painted it i had real buildings - as developed as the Main one - about half way through i scrapped those and scribbled out some quick buildings and dropped them in in Photoshop as a placeholder - the second i did the whole piece came together - it offered something unexpected, and didnt take away or distract from the main image. 

[taijuey]

Cover for this month’s Plansponsor -- big thanks to AD SooJin Buzelli for the job! 

[uijung]

I got a copy of my illustration work for PLANADVISER! Thanks to AD SooJin Buzelli! ❤️❤️❤️ . . . . . #running #localevents #401krace #funrun #event #financialwellness #community #vectorart #healthy #adobeillustrator #instaart #art #uijungkim #vector #digital #digitalart #illustrator #illustration #kawaii #drawing #doodle #일러스트 #일러스트레이션 #cute #editorialillustration #editorial #magazine

[austrianillustration]

Plansponsor Magazine from top to bottom and left to right:

Democratic-Retirement-Plans:Harry Campbell. Lifetime-Income:Sarah Mazzetti. The Case for a Process:Brad Holland. Best in Class DC Providers:Byron Eggenschwiler. A Changed Perspective:Wesley Allsbrook. Climate-Change-Fiduciary:Brian Stauffer.

a.d.:SooJin Buzelli