#social media pharmaceutical marketing

[marketbeam]

Social Media Management for Life Sciences Companies in 2024

The Ultimate Guide to Social Media Management for Life Sciences Companies in 2024

The life sciences industry is undergoing a period of rapid transformation. From gene editing breakthroughs to the rise of personalized medicine, innovation is happening at an unprecedented pace. In this dynamic landscape, social media has become an essential tool for life sciences companies of all sizes, from pharma giants to nimble startups. This guide, for everyone who wants the knowledge and strategies to leverage social media management for the life sciences sector in 2024.

The Power of Social Media Management for Life Sciences

Social media offers a unique opportunity for life sciences companies to:

Build Brand Awareness: Social media platforms allow you to share your company's story, mission, and values with a targeted audience. This helps establish brand recognition and build trust among potential patients, investors, and partners.

Thought Leadership: Share industry insights, research findings, and expert opinions to position your company as a thought leader in the life sciences space. This attracts qualified talent and fosters collaboration opportunities.

Patient Engagement: Social media can be a powerful tool for connecting with patients and their communities. Use platforms to share educational content, address concerns, and build a supportive online environment.

Targeted Advertising: Utilize social media advertising platforms to reach a highly specific audience with laser-focused messaging. This allows for cost-effective marketing campaigns with a high return on investment (ROI).

Key Considerations in 2024 for Social media management for Life sciences

The social media landscape is constantly evolving. Here are some key trends to consider for your life sciences social media strategy in 2024:

The Rise of Short-Form Video: Platforms like TikTok and Instagram Reels are gaining immense popularity. Develop engaging, informative short-form video content to capture attention and connect with a wider audience.

Focus on Authenticity and Transparency: Audiences crave genuine connections. Be transparent about your research, address challenges openly, and showcase the human side of your company.

Data-Driven Decision Making: Utilize social media analytics tools to track campaign performance, understand audience demographics, and optimize your strategy for maximum impact.

Omnichannel Marketing: Integrate your social media presence with other marketing channels to create a cohesive brand experience across all touchpoints.

Building a Winning Social Media Strategy

Here's a step-by-step approach to crafting a successful social media strategy for your life sciences company:

Define Your Goals: What do you hope to achieve with social media? Increase brand awareness, attract new talent, drive website traffic, or generate leads? Clearly defined goals will guide your content creation and platform selection.

Know Your Audience: Who are you trying to reach? Doctors, patients, investors, or policymakers? Understanding your target audience's demographics, interests, and preferred platforms is crucial for tailoring your content and messaging.

Content is King: Create high-quality, informative, and engaging content that resonates with your audience. This could include infographics, patient testimonials, educational videos, or live Q&A sessions with industry experts.

Choose the Right Platforms: Don't spread yourself too thin. Focus on the platforms where your target audience spends their time. For life sciences companies, life sciences social media marketing services, life science social media marketing agency, life sciences social media marketing consultant, social media management for life sciences companies, life science social media marketing, and how to use social media to market a life science business are all important keywords to consider when selecting platforms. Consider exploring niche platforms relevant to specific areas of your expertise.

Be Social and Responsive: Social media is a two-way street. Actively engage with your audience by responding to comments and messages promptly. Participate in relevant online conversations and industry discussions.

Measure and Adapt: Track your social media performance using analytics tools. Analyze what's working and what's not. Regularly adapt your strategy based on data insights and industry trends.

Conclusion

By implementing these strategies, life sciences companies can leverage the power of social media to achieve their marketing objectives in 2024. Remember, social media is a marathon, not a sprint. For life sciences companies, navigating social media compliance can be a hurdle.  Thankfully, platforms like MarketBeam streamline content approval, ensuring all marketing messages adhere to FDA and other regulations. This empowers you to leverage social media confidently, fostering brand awareness and engagement without compromising patient safety or ethical practices.

[healthcaretechnologynews]

Unveiling the Pillars of Progress: The Rise of Social Media in Pharmaceutical Marketing

The pharmaceutical industry is one of the most heavily regulated industries in the world. As a result, it has been slow to adopt new marketing channels. However, in recent years, social media has become an increasingly important tool for pharmaceutical marketing. Social media allows pharmaceutical companies to reach a large audience. Billions of people use social media platforms around the world, and these platforms offer a variety of ways to target specific audiences.

Furthermore, social media can build relationships with patients and healthcare professionals. Pharmaceutical companies can use social media to share educational content, answer questions, and get feedback from their target audience. This can help build trust and credibility, which is essential for success in the pharmaceutical industry.

Read Full Blog Here: https://www.anervea.com/post/unveiling-the-pillars-of-progress-the-rise-of-social-media-in-pharmaceutical-marketing

The Shift in Pharmaceutical Marketing Paradigm

The traditional pharmaceutical marketing landscape was characterized by direct-to-consumer (DTC) advertising through TV, print media, and in-person interactions with healthcare providers. While these approaches have their merits, they lack the personalized, interactive nature that social media brings to the table. Social media has turned the tide, allowing pharmaceutical companies to engage directly with their target audience in a two-way conversation.

Benefits of Social Media in Pharmaceutical Marketing

Patient Empowerment: Social media platforms empower patients by providing access to a wealth of health-related information. They can connect with patient communities, share experiences, and gain valuable insights into managing their conditions effectively.

Real-time Communication: Social media enables pharmaceutical companies to disseminate critical information in real-time. Timely updates on drug approvals, safety alerts, and treatment guidelines are now conveniently accessible to patients and healthcare providers alike.

Brand Awareness and Education: Pharmaceutical companies can leverage social media to create brand awareness and educate the public about various medical conditions, treatment options, and the importance of medication adherence.

Targeted Marketing: Through data analytics and targeted advertising, pharmaceutical marketers can reach their specific audience with tailored messages, improving their campaigns' efficiency.

Influencer Engagement: Collaborating with healthcare influencers and opinion leaders on social media can extend the reach and credibility of pharmaceutical brands, thereby fostering trust within the community.

Challenges and Ethical Considerations

While social media offers unparalleled opportunities for pharmaceutical marketing, it comes with its share of challenges and ethical considerations:

Regulatory Compliance: Adhering to strict regulations, such as those set by the Food and Drug Administration (FDA) in the United States, is vital to avoid violations and maintain consumer safety.

Misinformation and Misleading Content: The vastness and complexity of healthcare information on social media can lead to the dissemination of misleading or inaccurate content. Pharmaceutical companies must actively monitor and address such issues.

Data Privacy and Security: Safeguarding sensitive patient data and adhering to privacy regulations is paramount to maintaining the trust of consumers and complying with relevant laws.

Managing Adverse Events: Social media platforms may witness discussions on adverse drug reactions, which necessitates a swift and appropriate response from pharmaceutical companies.

Balanced Messaging: Striking the right balance between promoting products and providing accurate medical information without overwhelming or misleading the audience is a delicate task.

The Future Landscape

As the pharmaceutical industry evolves, social media will likely play an even greater role in marketing. The rise of patient-generated content, the use of social media influencers, and the use of virtual reality and augmented reality are some of the future trends to look for. Social media is a powerful tool that can help pharmaceutical companies reach a large audience, build relationships, and generate leads. As the pharmaceutical industry continues to evolve, social media will likely play an even greater role in marketing.

Visit our website now: https://www.anervea.com/

[pharmascroll]

The Vital Role of Healthcare Market Research in Shaping the Future of Healthcare Services

Healthcare market research plays a pivotal role in shaping the future of healthcare services globally. It offers invaluable insights into patient behaviour, evolving health trends, disease prevalence, and the effectiveness of treatments. Researchers analyse data on pharmaceuticals, medical devices, hospital services, patient satisfaction, and telemedicine, among others. This information is then used to inform business strategies, aid in the development of innovative health solutions, and ensure that services meet consumer needs and regulatory requirements. With the rapid advancements in technology and the dynamic nature of the healthcare industry, this research is becoming increasingly critical. 

By examining these complex factors, healthcare market research empowers stakeholders to make data-driven decisions, enhancing patient care and driving the industry forward.

PharmaScroll apart from the standard market research reports also offer customised consulting services for its clients and customers.Our consulting services are comprehensive and research-based and would help our clients to overcome market challenges and generate real-time market insights for the key business questions they would like to understand.

Learn More: https://rb.gy/xndzz

Contact Us: enquiry@pharmascroll.com 

[trolagygirl2022]

⋆♱✮☽ astrology and education ☽✮♰⋆

🗡 having issues with picking your major? or just interested to see which major/job would suit you? astrology can help!

🗡 the planet we'd have to look at is jupiter! jupiter represents higher education! you can also look into your 9th house or jupiter aspects with other planets.

🗡this post will go over jupiter placements and list out possible majors suited for you!

🗡jupiter 1st house: cosmetology, fashion designs, dermatology, design, craniology. (The first house is also represented by the skull or head!).

🗡jupiter 2nd house: business, agribusiness, dietetics, agriculture, music theory, vocal, any music major (music business, composition, jazz studies, etc.), visual arts.

🗡jupiter 3rd house: communications, media research, advertising, education, journalism, creative writing.

🗡jupiter 4th house: child development, geology, environmental science, architecture, genealogy, biology,

🗡jupiter 5th house: film, theatre, dance, art history, reproductive biology, sculpting, interior design.

🗡jupiter 6th house: nursing, sports management, sports science, kinesiology, health and exercise science, public health, physical therapy, healthcare administration, animal science, forensic science.

🗡jupiter 7th house: romance studies, law and legal studies, business law, political science, (because the 7th house can also be about connections and contracts!! Also Libra rules the 7th house and Libra represents Justice).

🗡jupiter 8th house: thanatology, master of psychotherapy and spirituality, finance, business administration, mortuary science.

🗡jupiter 9th house: tourism, international relations, international business, theology and religious studies, english (or any other languages), physics, astronomy, computer science, foreign policy, history, cultural anthropology, philosophy.

🗡jupiter 10th house: entrepreneurship, sales, marketing, public relations, entrepreneurial studies, economics, public administration.

🗡jupiter 11th house: computer engineering, electrical engineering, cybersecurity, information systems, sociology, social work, humanities, human services.

🗡jupiter 12th house: affective science, neuroscience, psychopathology, psychology, counseling/therapy, pharmaceutical sciences.

[dreaminginthedeepsouth]

William Faulkner, "Never be afraid" :: [(From a speech delivered May 28, 1951 at Fulton Chapel, University of Mississippi)]

* * * *

LETTERS FROM AN AMERICAN

September 25, 2024

Heather Cox Richardson

Sep 26, 2024

In 2004 a senior advisor to President George W. Bush famously told journalist Ron Suskind that people like Suskind lived in “the reality-based community.” They believed people could find solutions to problems through careful study of discernible reality. But, the aide continued, Suskind’s worldview was obsolete. “That’s not the way the world really works anymore,” the aide said. “We are an empire now, and when we act, we create our own reality. And while you’re studying that reality— judiciously, as you will—we’ll act again, creating other new realities, which you can study too, and that’s how things will sort out. We’re history’s actors…and you, all of you, will be left to just study what we do.” 

We appear to be in a moment when the reality-based community is challenging the ability of the MAGA Republicans to create their own reality. 

Central to the worldview of MAGA Republicans is that Democrats are socialists who have destroyed the American economy. Trump calls Harris a “radical-left. Marxist, communist, fascist” and insists the economy is failing. 

In Pittsburgh, Pennsylvania, today, Harris laid out her three-pillar plan for an “opportunity economy.” She explained that she would lower costs by cutting taxes for the middle class, cutting the red tape that stops housing construction, take on corporate landlords who are hiking rental prices, work with builders and developers to construct 3 million new homes and rentals, and help first-time homebuyers with $25,000 down payment assistance. She also promised to enact a federal ban on corporate price gouging on groceries and to cap prescription drug prices by negotiating with pharmaceutical companies. 

Harris said she plans to invest in innovation by raising the deduction for startup businesses from its current $5,000 to $50,000 and providing low- or no-interest loans to small businesses that want to expand. Her goal is to open the way for 25 million new small businesses in her first four years, noting that small businesses create nearly 50% of private sector jobs in the U.S. 

Harris plans to create manufacturing jobs of the future by investing in biomanufacturing and aerospace, remaining “dominant in AI, quantum computing, blockchain, and other emerging technologies, and expand[ing] our lead in clean energy innovation and manufacturing.” She vowed to see that the next generation of breakthroughs—“from advanced batteries to geothermal to advanced nuclear—are not just invented, but built here in America by American workers.” Investing in these industries means strengthening factory towns, retooling existing factories, hiring locally, and working with unions. She vowed to make jobs available for skilled workers without college degrees and to cut red tape to reform permitting for innovation.

“I am a capitalist,” she said. “I believe in free and fair markets. I believe in consistent and transparent rules of the road to create a stable business environment. And I know the power of American innovation.” She said she would be pragmatic in her approach to the economy, seeking practical solutions to problems and taking good ideas from wherever they come. 

“Kamala Harris, Reagan Democrat!” conservative pundit Bill Kristol posted on social media after her speech. 

For his part, Trump has promised an across-the-board tariff of 10% to 20% that billionaire Mark Cuban on the Fox News Channel called “insane” and Quin Hillyer of the Washington Examiner warned “would almost certainly cause immense price hikes domestically, goad other countries into retaliating, and perhaps set off an international trade war” that could ��wreck the economy.” Cuban then told Jake Tapper of CNN that Trump’s promise to impose 10% price controls on credit card interest rates and price caps is “Socialism 101.” 

Yesterday, more than 400 economists and high-ranking U.S. policymakers endorsed Harris, and today, the members of former South Carolina governor Nikki Haley’s presidential leadership teams in Michigan, Iowa, and Vermont announced they would be supporting Harris, in part because of Trump’s economic policies.

While Trump insisted yet again today that “the economy is doing really, really badly,” the stock market closed at a record high today for the fourth day in a row. 

In other economic news, for nine years, Trump has said he will find a cheaper and better way to provide healthcare to Americans than the Affordable Care Act, although on September 10 he admitted he has only the “concepts of a plan.” Today the Treasury Department released statistics showing that 4.2 million small business owners have coverage through the ACA. Losing that protection would impact 618,590 small business owners in Florida, 450,010 in California, 423,790 in Texas, and 168,070 in Georgia.

Trump has made a claim that crime has risen dramatically under President Joe Biden and Vice President Kamala Harris central to his campaign rhetoric. The opposite is true. Two days ago, on September 23, the Federal Bureau of Investigation released its official report on crime statistics from 2023 compared with 2022. Those statistics showed that murder and non-negligent manslaughter fell by 11.6%. Rape fell by 9.4%. Aggravated assault fell by 2.8%. Robbery fell by 0.3%. Hate crimes fell by 0.6%. 

Central to the worldview of MAGA Republicans is that immigration weakens a nation and that immigrants increase crime and disease. First Republican vice presidential nominee Ohio senator J.D. Vance and then Trump himself repeatedly advanced the lie that Haitian immigrants in Springfield, Ohio, are eating their neighbors’ pets and bringing disease. 

Clergy members from multiple faiths have asked politicians to stop their lies about Haitian immigrants, and today the leader of Haitian Bridge Alliance, a nonprofit organization that represents the Haitian community, filed a charges against Trump and Vance for disrupting public services, making false alarms, telecommunications harassment, and aggravated menacing and complicity.  

Immediately, Representative Clay Higgins (R-LA), who in the past supported Ku Klux Klan leader David Duke and filmed a selfie inside a gas chamber at Auschwitz, posted on social media: “Lol. These Haitians are wild. Eating pets, vudu, nastiest country in the western hemisphere, cults, slapstick gangsters…but damned if they don’t feel all sophisticated now, filing charges against our President and VP. All these thugs better get their mind right and their *ss out of our country before January 20th.” 

After an outcry, Higgins took the post down. According to House speaker and fellow Louisiana Republican Mike Johnson, who called Higgins a “very principled man,” Higgins took it down after he “prayed about it.” Johnson seemed unconcerned about his colleague’s racism, saying, “we believe in redemption around here.” 

But in a statement, House minority leader Hakeem Jeffries (D-NY) called Higgins’s statement “vile, racist and beneath the dignity of the United States House of Representatives. He must be held accountable for dishonorable conduct that is unbecoming of a Member of Congress. Clay Higgins is an election-denying, conspiracy-peddling racial arsonist who is a disgrace to the People’s House. This is who they have become. Republicans are the party of Donald Trump, Mark Robinson, Marjorie Taylor Greene, Clay Higgins and Project 2025. The extreme MAGA Republicans in the House are unfit to govern.” 

On Monday, Dan Gooding of Newsweek reported that although Trump said on September 18 he would go to Springfield, he will not. Republican Ohio governor Mike DeWine had warned that the local community would not welcome a visit from the former president. 

Republican politicians and candidates, including Trump, embraced North Carolina gubernatorial candidate and current lieutenant governor Mark Robinson, who trumpeted the extremists’ MAGA narrative. The September 19 revelation by CNN reporters Andrew Kaczynski and Em Steck that Robinson had boasted on a pornography website that he considers himself a “black NAZI!”, would like to reinstate slavery, and would like to own some people himself, and shared the sexual kinks in which he engaged with his wife’s sister prompted most of his campaign staff to resign. 

Andrew Egger of The Bulwark reported today that on a different online forum, Robinson called for a political assassination as well as making racist attacks on entertainer Oprah Winfrey and former president Barack Obama. Robinson has called all the information released about him “false smears” and has said “[n]ow is not the time for intra-party squabbling and nonsense,” but declined help tracking down those he claims falsified his online comments. Today, multiple media outlets reported that top staff in Robinson’s government office are stepping down.  

Reality hit hard this week in Texas, too, where U.S. Bankruptcy Judge Christopher Lopez yesterday approved the auctioning off of conspiracy theorist Alex Jones’s media business, the aptly-named InfoWars. Jones insisted that the 2012 Sandy Hook Elementary School shooting  was a “hoax” designed to whip up support for gun restrictions, and that the grieving parents were played by “crisis actors.” Juries found Jones guilty of defaming the families of the murdered children and causing them emotional distress. 

The auction of his property will enable the families to begin to collect on the more than $1 billion the jurors determined Jones owed them for his reprehensible and harmful behavior. 

LETTERS FROM AN AMERICAN

HEATHER COX RICHARDSON

[psychic-refugee]

Here is a bit of a cheat sheet to The Boys universe without having to watch The Boys, and still get the context of Gen V.

Spoilers under cut

Vought International is a mega corporation on steroids. It’s like if Amazon, Disney, ConAgra, and Pfizer had a baby. They have their hands in everything: movies/television, food, theme parks, any kind of merchandise they can stick a Supe’s brand on, and drugs. They are ultimately a pharmaceutical company, and they are responsible for everything to do with the Superhero “Supes” community.

Compound V is a serum that gives people abilities. Vought produces this serum and runs secret experiments trying to perfect an affordable version of Compound V that works safely on adults, while making billions exploiting their experiments as Superheroes.

The serum has its roots in Nazism and eugenics. Long story short, the Americans got their hands on the creator who defected from the Nazis, Frederick Vought, and created the first Supes. The origin of the powers was kept secret, and Vought sold the idea that the powers were gifts from God, specifically towards Americans.

The current formula only has a 20% survivability rate in adults. The “better” formula is too expensive to produce, so to cut costs they give the serum to babies in utero, infants, and very young children.

Once a Supe, the drug can boost their powers temporarily and gives them a high. If you’ve ever seen The Gifted, it’s the equivalent to Kick for mutants.

The powers are totally random, but durability and super strength appears to be the most common “base” powers.

Vought gives the serum out across America and basically at random. Parents accept dosing their children in order to exploit them for fame and money. Think stage moms, momagers for child stars, dance moms, and family vloggers type of narcissistic, greedy assholes. The children themselves are told that they are special and chosen by God to have these powers.

The powers are strictly only within America.

Supes are basically treated as movie stars/influencers. It’s not enough to have powers, they have to be likable and marketable.

Supes can get contracts to “protect” specific areas. The bigger cities offer the most money, with New York being the top city as it’s protected by The Seven. These are Supes that are at the highest level of Superhero fame. They get their own whole floors as apartments in the Seven Tower, and all the big blockbuster movies and merchandising revolves around them.

Any protection for the city is basically staged, and their whole life is a Truman Show/Reality TV/completely on social media.

By the time Gen V starts, it’s revealed to the public that the powers are not God sent and that Vought created Compound V.

The Red River Institute is a Vought sponsored and monitored orphanage for minor Supes. Some end up there because their child’s parents died when their powers manifested, like Marie, the parents were casualties of Supe’s using their powers in the line of duty, or because the parents choose to dump them there when the child’s powers are weird or not marketable and have no future as a Superhero.

See https://the-boys.fandom.com/wiki/An_Animated_Short_Where_Pissed-Off_Supes_Kill_Their_Parents

[omegaphilosophia]

The Social Consequences of Marketing

Marketing, while essential for businesses and economies, has also been criticized for causing harm to society in various ways. Here are some significant ways in which marketing has negatively impacted society:

1. Promotion of Consumerism

Excessive consumption: Marketing often encourages the idea that happiness and success are linked to material goods, promoting a culture of consumerism. This has led to excessive consumption, debt, and environmental damage, as people are driven to buy more than they need.

Planned obsolescence: Companies sometimes design products with limited lifespans, encouraging consumers to buy new versions frequently. This practice contributes to waste, depletion of resources, and increased consumer spending.

2. Exploitation of Insecurities

Body image and self-esteem: Advertising in industries like fashion, beauty, and fitness often exploits people's insecurities by promoting unrealistic beauty standards. This can lead to mental health issues such as low self-esteem, anxiety, body dysmorphia, and even eating disorders.

Fear-based marketing: Some marketing strategies use fear to sell products, such as insurance, security systems, or health products, by making consumers feel unsafe or inadequate without them.

3. Targeting Vulnerable Populations

Children: Marketing often targets children, who are particularly susceptible to persuasive messages. This leads to the commercialization of childhood, with kids exposed to unhealthy food, consumerist values, and a materialistic mindset from an early age.

Low-income groups: Companies sometimes market harmful products, such as payday loans or unhealthy foods, more aggressively to low-income populations, exacerbating financial hardship or health problems.

4. Perpetuation of Stereotypes and Social Divides

Gender roles: Marketing often reinforces gender stereotypes, portraying women as caregivers or men as breadwinners, thereby perpetuating outdated norms that limit gender equality and diversity.

Cultural appropriation and tokenism: Some brands use cultural symbols or minority groups in marketing campaigns without understanding their significance, which can lead to cultural appropriation and tokenism, alienating and misrepresenting marginalized communities.

5. Environmental Damage

Overemphasis on fast fashion and disposable goods: Marketing has contributed to the rise of fast fashion and a throwaway culture, promoting short-term use of cheap, disposable products. This has serious environmental consequences, including pollution, resource depletion, and the generation of vast amounts of waste.

Greenwashing: Some companies falsely market products as "environmentally friendly" or "sustainable" in an attempt to capitalize on consumers' eco-consciousness, misleading the public and delaying genuine action on environmental issues.

6. Manipulation and Misinformation

False advertising: Companies sometimes make exaggerated or false claims about their products, misleading consumers and creating false expectations. This can be particularly harmful when it comes to health products, pharmaceuticals, or weight-loss treatments.

Addictive design: Marketing techniques are increasingly used to promote addictive behaviors, particularly in the context of social media, video games, or gambling. Companies manipulate users through behavioral nudges and psychological triggers that keep them hooked.

7. Invasion of Privacy

Data mining and surveillance: With the rise of digital marketing, companies have gained unprecedented access to consumers’ personal data. Many firms engage in data mining and targeted advertising based on individuals' online behavior, often without full transparency or consent, leading to concerns about privacy and data security.

Personalization and manipulation: Highly personalized marketing can lead to manipulation, as companies can target individuals with ads tailored to their specific vulnerabilities, making it harder for consumers to make objective decisions.

8. Promotion of Unhealthy Lifestyles

Junk food advertising: Aggressive marketing of unhealthy foods, particularly to children, has been linked to rising rates of obesity, diabetes, and other diet-related diseases.

Alcohol and tobacco marketing: Despite restrictions in some countries, marketing of alcohol, tobacco, and vaping products continues to glamorize these potentially harmful substances, leading to addiction and public health crises.

9. Contributing to Financial Instability

Credit and debt marketing: Marketing of credit cards, loans, and other financial products often promotes spending beyond one's means, contributing to personal debt and financial instability. Predatory lending practices, such as payday loans, are frequently marketed to those already in financial difficulty.

10. Reduction of Authenticity and Creativity

Commercialization of art and culture: Marketing can sometimes reduce art, culture, and creativity to mere products to be sold, stripping them of their authenticity. This can lead to the commodification of creative expression and a focus on profit over substance.

Trend exploitation: By constantly pushing new trends, marketing fosters a culture of superficiality and short-term thinking, where value is placed on what is fashionable or trending rather than what is meaningful or lasting.

While marketing plays a critical role in the economy by connecting consumers with products, it also has significant social, psychological, and environmental consequences. From promoting overconsumption and exploiting insecurities to targeting vulnerable groups and contributing to environmental degradation, marketing practices have often prioritized profit over societal well-being. Reforming marketing to be more ethical and socially responsible is essential for creating a healthier, more sustainable society.

[whattheydonttellyouytc]

"What They Dont Want You To Know"Series

1. Corporate Influence on Legislation

Large corporations wield significant power in shaping laws and regulations through lobbying efforts. This influence often prioritizes profit over public interest, resulting in legislation that favors corporate agendas, such as tax breaks, deregulation, or loopholes that allow environmental harm. For example, the oil and gas industry has been known to lobby against stricter environmental protections, impacting climate policy and public health.

2. Food Industry Secrets

The food industry often obscures the truth about what goes into our food. Many products contain additives and preservatives that can affect health, yet these ingredients are not always clearly labeled. Additionally, practices such as factory farming raise concerns about animal welfare and antibiotic use, which can lead to antibiotic resistance. Understanding these secrets can empower consumers to make informed choices about their diets.

3. Environmental Degradation

While the impacts of climate change are widely discussed, the specific practices contributing to environmental degradation often receive less attention. Industries like mining and logging can devastate ecosystems, leading to biodiversity loss and habitat destruction. Moreover, the pollution from industrial activities can have dire consequences for local communities, particularly in marginalized areas, where regulations may be less stringent.

4. Data Privacy and Surveillance

As technology advances, the collection and use of personal data have become ubiquitous. Many people are unaware of how much information they share through social media, apps, and online transactions. This data can be sold or misused, leading to targeted advertising, identity theft, and breaches of privacy. Understanding these practices is crucial for protecting personal information in an increasingly digital world.

5. Mental Health Stigmas

Despite growing awareness of mental health issues, significant stigma remains, often fueled by societal norms and media portrayals. Many individuals suffer in silence due to fear of judgment or discrimination, which can prevent them from seeking help. Additionally, access to mental health services is often limited, particularly in low-income communities, highlighting the need for greater support and understanding.

6. Wealth Inequality

The gap between the rich and the poor continues to widen, fueled by systemic issues such as tax policies that favor the wealthy, inadequate wages for essential workers, and unequal access to education and healthcare. This growing inequality can lead to social unrest and economic instability. Understanding the underlying factors can motivate individuals to advocate for more equitable policies.

7. Pharmaceutical Industry Practices

The pharmaceutical industry is often criticized for its pricing strategies and marketing tactics, which can prioritize profit over patient care. Many essential medications are prohibitively expensive, leading to preventable health crises. Additionally, alternative treatments or generics may be overlooked in favor of branded drugs due to marketing influence, raising questions about healthcare accessibility.

8. Climate Change Denial

Despite overwhelming scientific evidence, climate change denial persists, often driven by financial interests in fossil fuels. This denial can hinder global efforts to combat climate change, as policy changes are delayed or blocked. Understanding the motivations behind this denial can help individuals advocate for more proactive climate policies and support sustainable practices.

9. Cultural Appropriation

Cultural appropriation refers to the adoption of elements of one culture by another, often without understanding or respecting their significance. This practice can exploit marginalized cultures while commodifying their traditions. For example, fashion brands may use indigenous designs without crediting the original creators, highlighting the need for awareness and sensitivity in cultural exchanges.

10. Energy Solutions

While renewable energy sources like solar and wind power have the potential to transform our energy landscape, they are often overshadowed by the fossil fuel industry. Many innovative technologies, such as energy storage and smart grids, could disrupt traditional energy markets. Raising awareness of these alternatives is essential for promoting sustainable energy policies and reducing reliance on fossil fuels.

[jmdbjk]

Twitter

Yes, I paid this hellsite (Tumblr) $8 as a joke to acquire two meaningless blue check marks that are apparently only visible on the Tumblr website, but not the app... anyway... I laughed and appreciated Tumblr’s humorous poke at Twitter’s troubles, so here is $8, thank you, Tumblr.

All jokes aside... if you didn’t know Twitter was a hell hole since a long time ago NOWWWW we are seeing in real-time the depths of struggle over there. 

My bird app timeline is in shambles. Trending is broken. Paid blue check marks have been taken away? Restored? Discarded again? Whew the whiplash. 

News of Twitter staff/executives getting laid off/fired/resigning in the thousands... what a rough time. 

BTS Twitter users are panicking trying to decide where to go if Twitter disappears. They are afraid of losing all their ARMY friends. The anxiety is real. I don’t blame them.

What are their choices? Instagram: primarily for images, not so much for words but I think the algorithm is wrong... Facebook: (puh-leez) is the closest thing but for real? nah... Reddit: very wordy, but hard to follow format that is nothing like Twitter... Youtube: duh, made for video not words... Tumblr: definitely made for words but not really made for back and forth banter even though we make it work... 

The Twitter environment, though very dynamic, is inherently very fleeting. It is excellent for “in the moment” moments. 

I use Twitter to stay informed. But without the aid of a curated timeline and trending topics, it’s not a very good fandom experience at all. It takes some strong curating/blocking accounts/muting words and topics to wade through the shit. And it takes diligence because if you are like me and you are clicky, you click on shit and then the bullshit starts creeping back onto your timeline. 

Compromises were made but I have cleared out 613 tons of toxicity and Twitter has been very useful and mostly enjoyable for the last six months. Until now. There is a lot of upheaval. The security of our privacy info is in question. 

And even more seriously is the ripple effect. Wall Street Journal reports that the paid for Twitter verified blue check mark has indeed been halted due to accounts impersonating corporations and celebrities. Word is going around that pharmaceutical companies have lost billions in stock market value because imposter accounts are making false statements. 

Major takeaways from this is that nothing is permanent. Even $44 billion investments.  And Twitter, social media in general, yields a lot of influence in the world whether we like it or not.

I would never pay Twitter for a blue check mark. I talk too much to use Twitter effectively. So I am staying here. With my check marks that mean nothing except that I appreciate when someone seizes the opportunity to take a jab at someone else who is too big for their britches (and who apparently does not have the ability to think through their actions). 

Welcome to those of you defecting from Twitter to Tumblr. We might not be light on our feet over here but at least we can write as many words as we want at one time, emphasized with a lot of images, and these posts are easily accessible. 

[timelostobserver]

@astra-stellaris - Liked for a Starter!

The modern era was a fascinating beast, especially for creatures of immortality. Working a pharmaceutical business was not usually the first thing anyone might have thought, though considering the Progenitor of their species.. it made sense. But this also meant that a lot went on behind the scenes to ensure no one knew the truth of the workers at this company. Especially though higher up.

Though, naturally.. there were many in upper management that did not get along. Fangs were bared, blood was often spilled, and the costs of cleaning the carpets always seemed to go up in each quarterly report.

The sheer amount of complaints that were constantly filled was down right absurd as well. And they were all against one, particular member of the upper echelons. And each of them were funneled.. to him.

Hades.

Thee complaints box lasted less than a week, with Akaza constantly filling it to the brim with complaints against Douma, the one who dealt with insurance companies over the phones. There were at least half a dozen about how the other was 'invading' their desk space or.. 'Wouldn't stop smiling at them'.

The list was endless. And naturally, Hades vented this all to the only other who worked in their equivalent of 'Human Resources' though.. It was more the Department of Demon Resources in this company. None other than Lady Stellaris herself, and in Hades mind, his big sister.

Though while he worked as the front for the DR department, she was more on the PR and marketing side when things.. inevitably, went a little too south for their public image. Usually because of one particular demon getting too chatty on social media.

"I'm.. almost tempted to ask Muzan-Sama to ban phones from the building. But then it'd effect all of us. Douma's latest stunt involved going around, RECORDING the office and doing a 'Office Tour' for people that follow his insanity online." He grumbled, standing in the break-room as he vented to Astra.

"Or I can get Gyutaro to ban his phones IP address.. If that's possible. All it'll take is for Akaza to rip his head off while he's recording one day and then that'll be bad news for this company." Considering they were doing their damnedest to keep Demonkind a secret from a majority of the world.

".. What do you think?" He poured Astra a cup of blood from the warmer in the break room, and then one for himself before offering one cup over to her.

[handweavers]

there is so much egregious misinfo online in so called leftist spaces about what marxist leninism is and how marxist understandings of economics actually works and seeing it constantly boiled down by anarchists on social media as "a group of political leaders will simply collectivize our current industrial society and redistribute the spoils evenly" is so completely insane to me that it's clear no one online posting like this has actually met anyone in a marxist leninist communist party in real life or read the platforms or done any good faith research at all and rely mainly on word of mouth broken telephone because, in particular (the one that I see over and over and over especially if you take even a glance at primmies or anti civ people on here but they're about a hot skip and a jump away from eco fascism and eugenics so the idea that theyre interacting with anything in good faith is wrong already) the idea that fighting climate change is not one of the primary points that present day communist parties focus on is completely absurd, the idea that the goal of marxist leninists is to do things exactly the same except workers control the amazon fulfilment centres and coal plants is completely absurd, and anyone whose argument for their off-brand eco fascism is based in "those damn communists don't care about ecological collapse but we, an entirely decentralized group of people who do no degree of political action but Post on social media about how sidewalks are for tankies and advocate for black market medicine as the ideal alternative to the pharmaceutical industry, do" is completely absurd

[marketbeam]

Revolutionizing Pharma Marketing: The Role of Amplification Platforms and Social Media Management Tools

In the highly regulated pharmaceutical industry, navigating the complexities of marketing and compliance can be a daunting task. However, with the rise of digital marketing and social media, pharmaceutical companies have an opportunity to engage with healthcare professionals, patients, and stakeholders in new and innovative ways. In this article, we'll explore the importance of amplification platforms designed specifically for the pharmaceutical industry and the role of social media management tools in streamlining marketing efforts while ensuring compliance.

The Need for Amplification Platforms in Pharma Marketing

Traditional marketing channels in the pharmaceutical industry, such as print advertisements and sales representatives, have limitations in terms of reach, targeting, and measurability. Amplification platforms address these challenges by leveraging digital channels, data analytics, and compliance features tailored to the unique needs of the pharmaceutical sector. Here's how amplification platforms are revolutionizing pharma marketing:

Targeted Reach: Amplification platforms enable pharmaceutical companies to target healthcare professionals and other relevant stakeholders with precision. By leveraging data insights and segmentation capabilities, companies can deliver personalized messages and content to specific audiences, increasing engagement and relevance.

Compliance and Regulatory Support: Compliance with regulations such as the Health Insurance Portability and Accountability Act (HIPAA) and guidelines from regulatory bodies like the Food and Drug Administration (FDA) is paramount in the pharmaceutical industry. Amplification platforms offer built-in compliance features, such as content approval workflows, archiving capabilities, and audit trails, to ensure that all marketing communications meet regulatory requirements.

Real-time Analytics: Measuring the impact of marketing campaigns is essential for optimizing performance and demonstrating ROI. Amplification platforms provide real-time analytics and reporting dashboards that allow pharmaceutical companies to track key metrics such as reach, engagement, and conversions. This data-driven approach enables companies to make informed decisions and refine their strategies over time.

Content Personalization: Tailoring content to the needs and preferences of healthcare professionals and patients is critical for effective communication. Amplification platforms facilitate content personalization through dynamic content delivery, A/B testing, and audience segmentation, ensuring that messages resonate with the target audience.

Social Media Management Tools for Pharma Marketing

In addition to amplification platforms, social media management tools play a vital role in pharmaceutical marketing by enabling companies to manage and optimize their social media presence across multiple platforms. Here are some key features of social media management tools for pharma marketing:

Content Scheduling and Publishing: Social media management tools allow pharmaceutical companies to schedule and publish content across various social media platforms, ensuring consistent messaging and visibility. Advanced scheduling features enable companies to plan content calendars in advance and optimize posting times for maximum reach and engagement.

Community Management:Engaging with followers, responding to comments and messages, and managing social media communities are essential aspects of pharmaceutical marketing. Social media management tools provide centralized dashboards for monitoring and managing interactions across different platforms, streamlining community management efforts.

Social Listening and Monitoring: Monitoring mentions, conversations, and trends related to the pharmaceutical industry is crucial for staying informed and proactive. Social media management tools offer social listening capabilities that enable companies to monitor keywords, hashtags, and competitors, allowing them to identify opportunities and mitigate risks in real time.

Ad Management and Optimization: Social media advertising is an effective way to reach targeted audiences and drive specific outcomes, such as website visits or lead generation. Social media management tools provide features for creating, managing, and optimizing ad campaigns across platforms like Facebook, Twitter, and LinkedIn, helping companies maximize their advertising ROI.

Analytics and Reporting: Measuring the performance of social media efforts is essential for evaluating effectiveness and informing strategy. Social media management tools offer robust analytics and reporting features that provide insights into key metrics such as engagement, reach, and conversion rates. These insights enable companies to track progress, identify trends, and make data-driven decisions.

Implementing Amplification Platforms and Social Media Management Tools

While amplification platforms and social media management tools offer significant benefits for pharmaceutical marketing, successful implementation requires careful planning and execution. Here are some tips for getting started:

Define Clear Objectives: Start by defining clear objectives for your marketing efforts, whether it's increasing brand awareness, driving website traffic, or generating leads. Align your goals with the capabilities of amplification platforms and social media management tools to ensure a cohesive strategy.

Select the Right Tools: Evaluate different amplification platforms and social media management tools based on your specific needs, budget, and compliance requirements. Look for platforms that offer robust features, user-friendly interfaces, and excellent customer support.

Provide Training and Support: Invest in training and support to ensure that your team members understand how to use the selected tools effectively. Provide ongoing education on compliance guidelines, best practices, and emerging trends in pharmaceutical marketing.

Monitor Performance and Iterate: Regularly monitor the performance of your marketing campaigns using the analytics and reporting features provided by amplification platforms and social media management tools. Use data insights to identify areas for improvement and iterate on your strategy accordingly.

Stay Compliant: 

Compliance with regulatory requirements is non-negotiable in the pharmaceutical industry. Work closely with legal and regulatory teams to ensure that all marketing communications adhere to relevant laws, guidelines, and industry standards.

In conclusion, amplification platforms and social media management tools offer pharmaceutical companies powerful capabilities for reaching and engaging with their target audiences in compliant and impactful ways. By leveraging these tools effectively and aligning them with strategic objectives, pharmaceutical marketers can unlock new opportunities for growth, differentiation, and success in an increasingly digital world.

[witchern]

also hello new followers!! i don't normally post about the stock market or pharmaceutical companies this much. my day job is working as a social media manager so this has been, to put it mildly, the most entertaining work week of my goddamn life.

[pharmascroll]

Understand the Power of Business Intelligence Solutions to Make Smarter Data-Driven Decisions

Business intelligence solutions encompass a wide array of tools, applications, and methodologies that empower organizations to collect, analyze, and present actionable insights from raw data. These solutions facilitate data-driven decision-making by transforming unstructured information into meaningful and visually appealing reports, dashboards, and interactive visualizations. BI systems often integrate with existing data storage and processing infrastructure, such as data warehouses and databases, to support seamless access to crucial business information.

By leveraging machine learning, predictive analytics, and advanced statistical techniques, BI solutions enable organisations to identify trends, patterns, and anomalies, helping them make well-informed decisions, optimise operations, and achieve competitive advantage. Furthermore, as businesses become more data-centric, cloud-based and self-service BI platforms have gained popularity, offering accessibility, scalability, and cost-efficiency. 

PharmaScroll’s Business Intelligence solutions empower users to mine complex data using extensive data extraction techniques, analyse the data to generate insights, visualise data in a more meaningful way using advanced visualisation tools, have access to real time dashboards to eliminate the need of ad-hoc manual reporting, and make relevant and informed business decisions based on comprehensive data backed analysis.

Learn more: https://rb.gy/ysru9

Contact us: enquiry@pharmascroll.com 

[selfieignite]

2014 KoreAm magazine photoshoot and cover story of John Cho.

John Cho Delights in Rom-Com Role in ABC’s ‘Selfie’

October 28, 2014

In the new ABC rom-com Selfie, John Cho goes where no Asian American actor has gone before.

story by ADA TSENG photography by JACK BLIZZARD

John Cho can’t stop raving about how he got to ride a horse for his new TV show Selfie.

“About a month ago, [creator] Emily [Kapnek] came to me and said, ‘We’re writing a storyline where you’re riding a horse. Can you ride a horse?’” remembers Cho. “And I said, ‘I can’t, but you have to keep that in. I’ll learn.’”

Turns out he only needed one lesson to gallantly ride a horse for a scene that’s a play on the familiar knight-inshining- armor trope.

“Apparently, I’m a natural,” he jokes. Why hasn’t anyone asked him to ride a horse before? “That’s a good question!” he says. “Now I get to put it on the resume as a special skill.”

Cho plays Henry to Karen Gillan’s Eliza in ABC’s new half-hour comedy Selfie, which premiered on September 30. The show borrows the premise of the 1964 musical My Fair Lady, based on the 1916 play Pygmalion, transplanting the characters from early-1900s’ status-obsessed England to 2014’s Internet-obsessed America. Selfie’s pilot introduces Eliza Dooley (a nod to Eliza Doolittle) as a social media star with millions of virtual friends but no actual friends. One day, after she is publicly humiliated by a boyfriend whom she didn’t realize was married, she sees a presentation by her co-worker Henry Higgs (shortened from Higgins), who is a talented marketing expert at their pharmaceutical company. He also happens to hate everything about the wired millennial generation. Convinced she needs to be rebranded, Eliza begs Henry to help her change her image.

Though the Henry character in the film, played by Rex Harrison, looks down on Audrey Hepburn’s Eliza, the Selfie team wanted to make sure their modern Henry was influenced by Eliza just as much as Eliza is “transformed” by him. Though Henry confidently takes on the challenge to make her into a less self-absorbed person, in the process, she also teaches him that all work and no play is no way to live a fulfilling life. (“What’s more irresistible than opposites being thrown together?” says Cho.) Their modern take is less about external behaviors — manners and proper elocution — and more about internal values: learning to empathize and live in the present, instead of being constantly glued to one’s smart phone.

Perhaps because My Fair Lady and Pygmalion take place in England, the character of Henry was originally envisioned as an older English man. However, when the casting directors were having challenges finding the right person for the role, Cho’s name was suggested. (“We looked at tons of different actors, and really, once we kind of opened our minds and said let’s get off of what we think Henry is supposed to be and just talk about who he is — we just need a brilliant actor — and John’s name came up,” Kapnek told The Toronto Star.)

And it turns out there was no reason the 21st-century Henry couldn’t be Korean American.

“John and I actually met at a table read for the first episode of Selfie,” remembers Gillan, well-known to audiences for her roles in Doctor Who and Guardians of the Galaxy. “So in essence, we met in character. As soon as John began to deliver Henry’s lines, everything came to life. He breathed life into the character, and through that, into my character, too. It was really exciting.”

But back to the horse. “The character of Henry has been taking horseriding lessons surreptitiously for three years on the chance that he’d be invited up to his boss’s ranch,” explains Cho. “And he’s frustrated because he’s trying to impress his boss, but he keeps getting thwarted and is unable to show off his equestrian prowess.” He pauses. “But the point of the story is that John Cho got to ride a horse!” He laughs. “In fact, I got a little too obsessed with the horse. I was probably not a good actor that day because I was too excited about the horse.”

For Cho, it was more than the fact that riding a horse was fun. As an Asian American actor in Hollywood — even a successful one whose almost twodecades-long career has spanned indie films (Shopping for Fangs, Better Luck Tomorrow), mainstream comedies (Harold & Kumar, American Pie) and sci-fi classics (Star Trek) — Cho says he doesn’t often get to participate in stories that involve what he calls “American mythology.” He feels that Asian Americans mostly get shut out of Hollywood stories depicting this country’s history, unless they’re Chinese railroad workers or launderers. He racks his brain, trying to think if he’s ever seen an Asian American guy ride a horse on TV before. Though he loves Westerns, he knows it’s unlikely he’d be cast in one.

But never say never. How likely was it that he would become this generation’s Henry Higgins?

At this year’s Television Critics Association Summer Press Tour, as he was promoting the show, Cho called his casting as an Asian American male lead in a romantic comedy TV series “revolutionary,” a word he regrets using in retrospect. It was an offhand comment, but the media ran with it.

He’d rather point people’s attention to the fact that, during the panel, there were many questions about Scottish co-star Gillan having to speak in an American accent, but no questions about them as an interracial couple.

He was surprised, but relieved. Normally, he’d not only be prepared to talk about his race, but also have a strategy to steer away from it, so that his Asian-ness didn’t dominate the conversation, especially for a project like Selfie, which has a multicultural cast, but doesn’t harp on the characters’ ethnic backgrounds. There were only two Asian references in the pilot. The first was about how Henry’s eccentric boss Sam (played by Homeland’s David Harewood) thought it was OK to kiss Henry on the mouth as a greeting because he read an article on the web called “Kissing Koreans: Greenlight!” — which, because it was actually more of a joke about the boss’ inappropriate touching and the fact that the Internet is full of lies, could have easily been a “Kissing Europeans: Greenlight!” joke left over from when they envisioned Henry as British. The second, which eventually got cut and transplanted into a future script, had Henry insisting his friendship with Eliza is completely platonic and joking that a red-headed Korean would definitely make an ugly baby.

Selfie isn’t trying to comment on racial issues in America; it’s aiming to be a clever workplace comedy with a “will-they-or-won’t-they?” couple at the center of the hijinks. And from the outset, it seems like ABC is banking on their new show by Kapnek, who recently helmed the ABC comedy Suburgatory. Selfie advertisements seem to be everywhere, from eye-catching billboards along major freeways to the cover of the fall TV insert of Los Angeles magazine, to the top of the popular IMDB.com movie database homepage. It also says a great deal that Selfie was given the Tuesday 8 p.m. time slot, the only new ABC show that’s been tasked with leading the day’s prime-time block of programming.

In another marketing move, ABC released the pilot online over a month early to get the buzz going, a strategy that Cho thinks is related to the public’s initial ambivalence over the show’s title. “The word ‘selfie’ has so much baggage,” says Cho. “It’s provocative, which is why I liked it, but the word implies narcissism, so there was a disinclination to like the show. People had to be convinced it was a real show.”

But Cho doesn’t seem worried. “I think the work speaks for itself.”

The Selfie crew is gathered at the Warner Bros. lot in Burbank on a Wednesday morning in September, using Cho and Gillan stand-ins to prepare for the first shot.

In the maze of different sets — the pharmaceutical offices, cubicles, hallway, bathroom and apartment spaces — the production team watching the monitors can’t necessarily see John Cho, but they can hear him. He’s belting out a song in the background before he gets ready to shoot his scene. Cho’s known for being goofy on set. While shooting the pilot, he had Gillan laughing whenever he pulled out his phone and blasted Cyndi Lauper’s “Girls Just Wanna Have Fun.”

Gillan and Cho’s onscreen chemistry is apparent, therefore the tension that arises from keeping their characters apart is irresistible. In the episode they’re shooting, Henry has started dating a very proper, clean-cut “gentlewoman,” as he calls her (a female version of himself played by actress Allison Miller), and Eliza, despite the fact that she has a boy toy of her own, seems to be a little jealous. She’s hurt that Henry didn’t tell her he was dating somebody. In his defense, it just happened 10 minutes ago, he says. But I tell you every single detail about my love life, she argues. A habit I’m desperately trying to break you of, he banters back.

There are certain images in television and movies that we see so often that they border on cliché — girl likes boy, boy likes girl, but they can’t admit it, so they bicker instead and somehow get stuck in the glistening rain together — yet minority actors who are usually relegated to supporting roles don’t often get to play these arcs.

“It’s funny,” says Cho. “I’ve had to do romantic scenes in my career” — he’s been paired with Paula Garces in the Harold & Kumar trilogy and Gabrielle Union in the 2009 ABC science-fiction drama FlashForward —“but by far, they’re the minority of the things that I do. But in life and in movies, I’ve seen it so many times. [Romantic scenes] are in almost everything! So I had a sense of how things should go, what the beats should be, and that’s not informed by what I’ve done as an actor, but what I’ve seen as a viewer. It was new and unfamiliar, but familiar at the same time.”

Back in 2009, in interviews promoting the release of Harold & Kumar Escape from Guantanamo Bay, Cho often talked about the fact that he thinks about the Asian American community with every role he chooses.

Five years later, does this pressure still weigh on him? “When I was first starting out, it was a lot of rejecting stuff,” he says. “Saying ‘I’m not going to do that sh-t, these ching-chongy roles, even though I had no place to be turning things down. In the middle part of my career, I became more aware that people were aware of me — Asian Americans in particular. And sometimes it almost felt like I was bullied, how burdened I was by what Asian Americans might think of me.”

Though Asian America may feel like we have a stake in his career, for better or worse, Cho says it sometimes feels like we have a disproportionate amount of influence on him. With the diverse fan base of both the Harold & Kumar and Star Trek franchises, he finds that the majority of fans that come up to him on the streets are not Asian.

“I’m trying to come at it from a more authentic place,” he says. “Selfie would be an example of me reading the script and thinking, ‘I don’t think I’ve seen an Asian guy in this particular kind of role.’ It personally touched a nerve, and I took delight in it.”

Another unique aspect of Selfie that Cho enjoys is the language, which he calls “a mix of old Hollywood screwball dialogue, meets arcane English, meets hashtag jargon.” In addition to snappy rhythms, rhymes and couplets mixed into the characters’ repartee, Eliza is constantly talking in a mix of LOLs, Internet lingo and pop culture references. (“At the beginning I made a decision Eliza would talk like she’s on a lot of coffee,” says Gillan. “Now I’m regretting that.”) Whereas Henry is more proper, referring to dating as “courting” and feeling the need to airquote Eliza’s suggestion that he needs to “get some,” emphasizing his distaste for casually lewd slang that comes out of his mouth so unnaturally.

“I’ve never had this kind of dialogue in my life,” says Cho, of this elevated language that’s often the domain of theater. “Henry sometimes feels like he was educated abroad, like at a Swiss boarding school.”

Though Cho may be less uptight than his character, he seems to share a similar crankiness about social media.

“Every minute I spend on Twitter feels like a waste of time emotionally,” he says, balking at the idea that increasing one’s Klout score in this day and age may actually be a smart career move. After all, even though Cho, and therefore his character, doesn’t look a day over 30, in real life, one could argue he, at 42, is at least one technological generation over the millennials who talk in OMGs while updating their Instagrams with overfiltered selfies.

The married father of two harkens back to the good ol’ days, when instead of judging quality through Facebook likes and retweets, good criticism was valued “in the way a poet can give voice to how much you love a woman.” He refers to Jonathan Franzen’s condemnation of Facebook as a private hall of flattering mirrors. He brings up Noam Chomsky’s media documentary Manufacturing Consent to explain how “it’s impossible to tell the truth in a two-minute news story, so you start at failure and end at worse failure. And I felt like Twitter was an extreme example of this.”

However, his involvement with Selfie has softened his stance against social media.

“I see young people who are very self-expressive in a way that I couldn’t have even grasped at that age,” says Cho. “I saw an Ariana Grande tweet, where she had typed out some emotions on her iPhone after her grandfather passed away, taken a picture of it, and tweeted it out to her followers. It was so fresh and emotional, a way of sharing a Polaroid of her state at that time. So maybe Twitter is proving me wrong.” He hesitates. “But I don’t know. I can’t go there. I’m a private person. Even interviews are an exercise in avoiding revealing anything about myself that’s real, and I dislike that these are the new rules of fame, that you must reveal more than you wish.”

So, now that he’s tweeting more, how has he reconciled his aversion to social media? “I haven’t,” he claims, though it seems like he’s found a strategy that works for him. Cho’s Twitter is filled with funny photos that seem to give fans a glimpse into his personal life, but if you look closer, he’s found a way to make jokes while still keeping his social media existence predominantly work-related. His profile photo of him in a beard and twirly mustache is from a Selfie promo that’s yet to air. A photo where he jokes that he’s styling K-pop hair is a wig he’s wearing on the set before it was styled properly. And there’s Gillan’s Ice Bucket Challenge video, where he makes a cameo as an official ice thrower dressed in a Red Power Ranger outfit—“Very important role,” jokes Gillan, “his best one to date” — and further highlights their onscreen appeal to the masses.

And, of course, there’s a Twitpic of Willow, the white steed.

“[John] actually was great with the horse,” Gillan confirms reluctantly. “I audibly gasped when I first saw him riding towards me. It was a sight to behold. But don’t tell him I said that.”

[x] [x]

[neitzarr]

12 Steps to Create a Successful Consulting Plan

Are you ready to take the plunge and start a successful consulting business? Writing a good consulting business plan is essential for success. Here are 12 simple steps you can take to get started.

1.Draft Your Ideas

. The first step in creating a successful consulting plan is to get your ideas down on paper.

Don't worry about grammar, structure, or neatness. Just jot down your thoughts and ideas to help you organize them and create a plan of action.

2.Research the Market

. Before you can start your consulting business, it's important to understand the industry you are entering and the three fundamental components of your business plan. Take some time to research your competitors and download a template to get started.

3.Leverage Your Experience

.

When customers are looking for a consultant, they often choose the professional with more experience in their industry. Consider how many years of experience you have and how it can benefit your clients.

4.Identify Your Niche

. A niche is a specific subset of people that you could serve in SaaS companies, manufacturers, pharmaceuticals, etc. Use the niche scoring method to determine which niche is right for you.

5.Create an Attention-Grabbing Message

.

To stand out from the competition, create an engaging message that captures potential customers' attention. Explain why they should choose you over other consultants.

6.Establish Your Sales Channel

. Your sales channel organizes all the potential customers that come into contact with you. This could include social media, email campaigns, or word-of-mouth referrals.

7.Design a Satisfying Lifestyle

.

Your consulting business should enrich your life and create a satisfying lifestyle for you and your family. Consider how much time and money you need to make this happen.

8.Outline Your Hiring Options

. Once you've outlined your three hiring options and a discovery offer, you're ready to launch your offerings to the market.

9.Build Relationships

. Start creating a list of contacts to contact when you are ready to launch and attract new customers.

This could include former colleagues, industry experts, or potential clients.

10. Consider a Hybrid Model

. Once you master one of these models, the hybrid model will help you add new products and services to generate more revenue.

11. Plan Ahead

. Planning ahead may seem unnecessary when your consulting business hasn't yet taken off, but it will help ensure success in the long run.

12. Show Tangible Results

.

To show potential clients how your consulting services can have a tangible impact on their business, tell your own story or provide case studies from past clients. Once you have taken these steps, it's time to start looking for clients! Research potential clients in your industry and find out what they are looking for in a consultant. Collect quotes from as many consultants as possible to get an idea of what customers are willing to pay based on experience and reputation. Finally, determine who you will consult in the case of Annie - Studio Potter's research consultants who serve the same audience.

Read more here https://www.smb.management/how-do-i-create-a-consulting-plan