#shut up moz

[mozindale]

I don't fear The Witness.

I fear

Them.

[hoshiina]

if i have one skill its being able to talk to my zero followers like i have an entire audience

[music-for-them-asses]

@blue-dreamers-eyes

[crazy-hand-official]

STILL thinking of the morrissey shirt my mom made for me with her cricut machine

[iamveronica]

Ok now to continue our previous conversation. It's so interesting how his possessive and part condescending attitude towards Johnny turned into paranoid delusions of persecution which can be seen in songs like "Speedway" and the open letter. Either way the obsession persists (even though the possessiveness can still be felt in the autobiography). I find it funny how Moz always tries to be indifferent or nonchalant when talking about Johnny or the Smiths but if there is one thing Moz can never succeed at is stoicism. He can easily turn into Heathcliff when Johnny becomes the topic. If they ever film a biopic of the Smiths they should play Ferry's cover of Jealous Guy while covering the collab. I wonder if Ferry's connection to pro-hunting activists also flamed Moz's jealousy and antagonism. As for Bowie, I do think they ended up on good terms, however I do find Morrissey's irritability with him so hilarious, especially as Bowie seemed to really like him. I honestly am not sure if Bowie really tried to collaborate with Johnny. While Morrissey might have disliked him, Johnny LOVES Bowie (which might be a reason for Morrissey's distate of him...). He mentions him in so many interviews and such, if he did try to collaborate with Johnny, I feel Johnny would never stop talking about it (or if true those mentions could be due to regret of refusing him and he wants to make up for that). Nevertheless I wonder if Moz dreamed up that proposition in a insecure jealous rage.

we're back on ❤️

Speedway is INCREEEEDIBLE the things it does to me. it is such a menacing, threatening, bone-chilling song of lifelong love and loyalty, is it not? and you won't smile / until my loving mouth / is shut good and proper / forever

he has no trust and no faith in the other person (in the popular interpretation being Johnny) reciprocating his feelings, that they won't sell him out or use him for a cheap laugh but this here is his reminder of their unspoken connection or shared secret and his promise to take it to the grave but my god, is it explicit

i don't think his paranoia and persecution complex are utterly baseless. both still persist to this day (his Jan 6, 2023 post on Central - "The campaign to destroy my career was originally led by four male individuals in Britain… - and they have full unedited access to the Legacy Media. … They want some form of Wikipedia mention as well as a future personal Index reference in 'Who Killed Morrissey?'"). UK press has long had a vested interest in taking him down, and with Moz being such a polarizing person they've had an easy job of selling papers then and getting hits now by tearing him a new one, especially if these outlets can get a soundbite of Saint Johnny "denouncing" his most prominent and infamous former partner. at which point, the pot had boiled over and Moz had to come out and say "for the love of god, shut up". i could have mentioned your name / i could have dragged you in in Speedway and I have not ever attacked your solo work or your solo life in the open letter

so the transition of his possessiveness when he had Johnny into paranoid delusions of persecution as you so well put it seems almost predictable. he no longer had Johnny in his corner, and i think he truly saw that at the trial and just never got over it

LMAO strangely enough, i thought Moz did a better job of cutting the Smiths umbilical cord and giving the appearance of moving on in the autobio. but he was almost obnoxious about and i had to wonder if he was trying to convince himself or the reader

I smile at the thought of a Smiths reunion, for I’ve got everything now.

as the iloveYouiloveYouiloveYou audience rushes the stage … Smiths re-formation? What for?

it's like, i wasn't thinking of the Smiths or their reformation here, Moz, but you clearly were

Johnny was so funny though. whenever i thought, oh this'll probably be the last time he mentions him, he kept dragging Moz back up. oh you met up in a bar, oh you were sippin on OJ and he beer, oh you two hugged, that's all cute. Our communication ended, and things went back to how they were and how I expect they always will be. and just as you think, this is it, he goes on to describe his email communication with Moz. [A]lthough I felt I'd created a moment of friendship on some level I felt an air of dissatisfaction and distrust remained between us. It was a shame. and when just a few pages ago, he felt resigned to this fact, he openly regrets the way things are between the two of them here

Moz actually talks about being somewhat of a fan of Roxy Music in 1972 but he cools off on Ferry in the next couple of years, even before the Smiths are a twinkle in his and Johnny's eyes so i think he inevitably was an unwelcome intrusion in Moz's Smithsdom

The song is madcap in construction, and singer Bryan Ferry is an honored northern guest – escapist but shy, a slither of glamor rippling like the sea. Roxy Music are resolutely odd, and Agatha Christie queer; the smile of Ferry is Hiroshima mean, as he shuffles crab-style from stage right to stage left … like someone who’s had his food dish removed. It’s a voice of cold metal, just barely skin deep. I eagerly catch his first Radio One interview wherein he falls asleep at the drone of his own replies.. ... The technical detachment of Roxy Music is, briefly and possibly accidentally, a radical experience, one that they swiftly dispense with once they establish a large audience. But before they lose their strangeness they are magnificent, and the drabness of true artifice comes alive.

…

‘Morrissey, you were absent last week – where were you?’ asks Mr Barry.

‘I went to Preston to see Roxy Music,’ I explain in perfectly level tone.

‘Oooooooooh, no you don’t!’ booms Mr Barry, full of civic bureaucracy and clan-in-the-right. This recalcitrant malaise! Punish the boy! Punish! Punish! Punish! The price you pay for the quest of art. But Roxy Music will drop quickly from the emotional radar soon, as singer Bryan Ferry announces that his favorite food is veal – second only to foie gras in savage cruelty.

oh lol i don't think Bowie and Johnny ever really crossed paths but it's definitely a thing Moz could hold over Johnny's head if they were in some sort of unspoken competition post-Smiths. but i wonder if Moz's insecurity in the face of Bowie's star power and showmanship ("David Showie" good one, Moz) wasn't what made him walk or if he felt too good to be playing second-fiddle to the 90s Bowie. ah Mozzie's interpersonal relationships will always remain shrouded in mystery but i think other people like him more than he likes them or they like him more than he is willing to give them credit for

[MARCH 1 EDIT] i was debating whether to wait to be corrected or to set the facts straight myself with regard to Johnny and Bowie... because i spied this in Moz's autobiography only the other day! but HERE GOES

David Bowie, who feeds on the blood of living mammals, rises like Christopher Lee to present a bouquet of flowers to Johnny. But Johnny is not taken in. If I had felt that the Smiths’ demise had left me on the scaffold, then Johnny surely felt the same. He quickly joins the Pretenders, and he just as quickly is ‘asked to leave’. Chrissie Hynde explains to me that Johnny’s perpetual lateness made progress impossible.

the Pretenders part isn't particularly relevant except it's just Moz being needlessly snarky and gossipy, and that's always fun. the period in their lives when all this was happening can also be easily gleaned from here. but omg did Moz HAVE to make it sound like an unsuccessful courtship and like Johnny spurned Bowie? the same Johnny who giddily recounted jamming with Paul McCartney but breathed not a word of this? did this really happen? who were Morrissey's sources

obviously, these are hardly facts. these are Morrissey's words, and a jealous Morrissey at that. the less than flattering description of Bowie as a bloodsucking boogeyman towering over his ex-partner and readying to sap Johnny of his vitality paints such a fantastic picture. Moz, what a guy

[ijustliketickling]

I've seen Folly tkl hcs and lets be honest:

She would not give a sh about after care if she wrecks u. And she would not let you tkl her for sure--

Like for me she's a devious, smug, teasy as hell ler who is a big menace. That's just who she is, bc the only character she isnt that smug around is Prototype.(Moz does not count cuz Folly tried to be smug and stuff around Moz but... Mozelle just shut her up is all-)

-Kelpie

Idk, honestly- mainly because I still don't know a whole lot about the game -w-'

[datura-tea]

moz and gabe lore under the cut!!

first, some gabe fast facts:

soft-spoken, really sweet, and sharp as a tack; reads technical books and manuals for fun

great at doing repairs on different machines

his dream is to repair and build up a motorcycle... he'll never use it, of course, but that's his dream

stayed in their town and has never left, not even once, no mattter how many times moz invites him out

wanted nothing more than to start a family with moz when he was younger... he's since had his own family with someone else but there's still that lingering feeling

still calls moz her childhood nickname, maan (pronounced mah-ann), whenever they pass each other in town

he and moz are still friends!!

moz is only a year younger than gabe, and they've been playmates since before they could even walk. when they were 8 and 9 years old, a large rad-sandstorm wiped out about half of their tribe, and moz's dad and two older siblings, gabe's parents, some other friends and relatives, and most of their structures and homes got buried, leaving the painted heads no choice but to strike out and find another settlement to live in. while travelling, they met other tribes (pre-legion twisted hairs being one) and had help from them. moz and gabe always hung out around each other during this time because their remaining siblings and friends were a lot older and had more things to worry about, and the other kids to play with were way younger. they mostly ran around; gabe would always try to get moz to stay with him, with the group, instead of running ahead and "scouting" or exploring the places they've stopped at.

after about half a year of travelling, they found somewhere to settle in the mojave wasteland. moz's family started a restaurant (though "restaurant" is generous - the front of their house was just somewhere people would congregate and eat because moz's family are some of the best cooks of the tribe), while gabe's family started a repair shop. they both helped out at their family's respective shops, but always found time to meet up and hang out.

they were always sweet on each other, and just got closer and closer over time, plus people would always tease them about looking cute together, so falling in love was natural. it wasn't a surprise when they were each other's first relationship. they were each other's first everything, actually. they lasted 5 years before they broke up - moz wanted to go out and explore the wasteland, but gabe just wanted to stay and be with family. the breakup wasn't entirely easy - there were a lot of tears - but they parted ways as friends... but then got back together a few months later when moz found out she was pregnant. gabe was excited about it, moz a little less so, but still she was happy to have the baby. they were planning to get married after the birth, but when the baby was stillborn, those plans stopped. they tried to stay together but broke up again, and then a few months after, moz left their town to explore the wastes, and gabe poured all his focus into doing repairs for his family's shop.

whenever moz goes back home, they still meet up and have a coffee together :)

ahh i want to talk about moz and her first love, her childhood friend and teenage sweetheart, gabriel rico :'0

[markwatkinsconsumerguide]

Consumer Guide / No.126 / MONDO TRASHO - a 5 piece psych, garage band hailing from Liverpool - with Mark Watkins.

MW: When did the band form and why the name MONDO TRASHO?

Jay Muat: We love obscure films and counterculture and weird things. Russ Meyer and John Waters were big influences when starting off. We got the name from John Waters, his first film from 1969. We were inspired by the Mondo movement of the 1960's. We wanted the word Mondo in the name of the band and so ended up with Mondo Trasho. 

Chris 'Moz' Green: I like to to say, although this is not a true translation, that the world is full of rubbish. Me and Jay got the band together years ago. Its been an ongoing project. Losing a few drummers along the way. I feel now being 5 piece and the way the band sounds / feels is what I've always wanted it to be.

Dan Myers: I joined about 2 years ago. I knew the guys were looking for a guitarist through my old band mate Jack Birch, from The Heavy North. I got to listen to a lot of live recordings and demos. 'Strangers' really stood out to me; it made me want to join the band. 

MW: What are the band's influences and describe your sound...

Chris 'Moz' Green: Inspired by the grandiose of 60's Scott Walker, the growl of like, The Doors, and weirdness of Frank Zappa, and The B52's, and the obscurity of the Flamin' Groovies. We started out being inspired by The Flat Duo Jets, The Cramps, The Doors and the sound has grown from there. We've added more of a garage punk sound and it has grown and evolved from there.

Jay Muat: I'm really into Love, old film soundtracks, Giallo (lounge type music), The La's,  Pale Fountains, Ennio Morricone. 

Dan Myers: I got into a lot of blues stuff when I was younger like Peter Green, and also early Black Keys, Queens of the Stone Age and Black Rebel Motorcycle Club too. Over time that's broadened into more cinematic stuff.  

MW:  Who does what in the band, and who supports Liverpool, Everton, maybe even Tranmere Rovers?!

Chris 'Moz' Green: I’m Chris 'Moz' Green I play Hammond organ & electric piano backing vocals sometimes play the Theremin. Not a football fan, I was raised a Liverpool Fan. 

Then you’ve got Jay Muat - vocals & guitar, but he’s not really into football at all. 

There's Dan Myers - guitar & backing vocals. He’s a Red. I reckon he cried when the news about Klopp broke but wouldn’t admit it to us haha. 

Luke Hamilton plays bass and does backing vocals. He's not really a football fan, says he's a blue nose (he goes the game). 

Finally, Greg Mitchell on drums. He is just a normal Everton fan.  

MW: What do you like best about Liverpool? The least? What do you think are some common misconceptions about its citizens and the city itself?

Chris 'Moz' Green: It's a weird place because it's in a constant flux. There's always new buildings or things shutting down (mainly good live music venues). You get used to places being there and one day it's gone ("There are places I remember"...as the Beatles song goes).

It is a music city. There's loads of bands doing different music, getting signed, doing tours and that. Not everyone is a Beatles mop top fanatic. It's a boss place. Some of the people are boss. Liverpool has become a city break / Hen and staff party and University city. Worst thing is football match traffic - the whole of north Liverpool goes nuts on match day.

MW: Top 5. What are your favourite surf records of all time?

Chris 'Moz' Green: Of course we all love: Link Wray, Dick Dale,The Lively Ones, The Centurions, The Jokers, Freckles, The B52's and The Del Roswells. Top 5 are hard, but;

5. Anything by the Razorbills. More people should listen to this band. They are just a great band. Everything they do sounds amazing to me. Wish I could see them live. 

4. The Impacts - 'Wipe Out'. Always sounds great, my go to for decent surf.

3. 'Unleashed' by The Eliminators. When I first heard the album I was like woah! how did I miss these from the 60's. Amazing instrumental surf boss horns. 

2. Guantanamo Baywatch albums are boss. Modern surf bands who are solid. We were lucky to play with Night Beats last year and he was touring with Chris Scott the drummer from GB - my jaw was on the floor watching him.  

1. 'Lolita Ya Ya' - The Ventures. I never get bored of this track, the harpsichord is boss. Fits into any playlists.

MW: Top 5. What are your favourite psych records of all time? 

Jay Muat: Honourable mentions: The Animals, (some) Pink Floyd, Grateful Dead, The Kinks, (loads of) Frank Zappa, 'Abbey Road' and more modern stuff like Triptides or Levitation Room. 

5. The Seeds / 13th Floor Elevators debut albums. Just  really good albums I remember finding both of these when I was 16 and thinking I'd unearthed rare gems.

4. Nuggets compilation - it's just boss. Got loads of amazing tracks on it from bands who deserved to be massive. 'Don't Look Back' by The Remains is such a good tune; it introduced us to so many great bands. When writing songs it's always worth at looking for references. 

3. Love's 'Forever Changes' (1967) - just perfect. 

2. The Doors' first 3 albums taught us so much. When we first started we didn't have a bass player and 'Moz' just played bass on the Hammond. It's the blueprint for us. 

1. 'Freak Out' by The Mothers of Invention (1966). I know it is a parody by Frank Zappa of the bands of the time, but it's the best. It's an album that has everything. It stays with you after the first time you hear it. Goes from absolute scary freak outs to Blues Psych. 'Help I'm A Rock' is an go to always. Love putting that on when with unsuspecting company...

MW: What did you think of the recent Brit Awards?

Chris 'Moz' Green: I didn't really watch it. You knew that Raye was going to win loads which is boss for her. But award shows are just the big music labels just pushing shoehorning their artist in. It's just a big advert now. It's too big, too monoculture for me. It's not what it used to be: I mean seeing Jarvis with Michael Jackson. That would never happen again, everyone is too well behaved at the award shows. 

Dan Myers: I didn't even know it was on, in all honesty.

MW: Do any of you enjoy playing darts and, if so, to what degree / ability?!

Chris 'Moz' Green: Me and Luke are darts players. Luke is the better player, but I played a lot when I was a teenager, having a dart board in the house. Playing round the clock for years getting ready for the pub tournaments.  

We played a lot when we used to work with each other. We worked with a fella who made his own darts out of m10 bolts and nuts, because modern darts were too light for him. It was funny to watch until he wrecked every dart board he used, and we got kicked out of pubs.  

Luke's really good under pressure. I'm better after 4 pints. 

MW:  Who usually gets the beers in and what tend to be your tipples?

Dan Myers: We're pretty good at getting round in. Think it's Greg's next!

Chris 'Moz' Green: Dan's a Guinness drinker. Luke likes a heavy stout, Jays drinks cider, Greggs into Lager and 'Moz' is into red ale and Belgian bevys.

MW: What are MONDO TRASHO's plans for the rest of 2024?

Chris 'Moz' Green: We have a lot of tracks recorded that need mixing. We were very lucky to get sessions in the George Martin studio at LIPA with our mate Jamie Lindberg. It was a good experience but because life gets in the way its taken a long time to get each song ready. 

Jay Muat: Release more songs, reach more people.

Mondo Trasho | Twitter, Instagram | Linktree

(c) Mark Watkins / March 2024.

[bfxenon]

How to Get More Local Business Reviews from Travelers

Image credit: JPreisler.com

Call me a hopeless romantic, but I delight in extending the enjoyment of travel by writing reviews of the places I’ve been after returning home. It’s almost like typing a mini travelog, remembering the new experiences, for good or not-so-good, I had along the road.

I know that when I write a positive review of a local business or public amenity, it will give a lift to online reputation, rankings, and revenue. If I write a judicious critique of something that wasn’t so great, it can help business owners make improvements that should build up their metrics and success over time. And while pursuit of the great outdoors is often the search for silence, quiet is the one thing no local business owner should ever hope for in their online review profiles.

If you and your town depend on tourism for part of your economic health, today’s column is for you. I’ve got an original poll, stats, and tips to help your local business earn more reviews from travelers.

How many reviews do travelers write?

Image credit: MiriamEllis.com

"Elizabeth was delighted. She had never seen a place where nature had done more, or where natural beauty had been so little counteracted by an awkward taste.” - Jane Austen, Pride and Prejudice

For a long time, I’ve wanted to know if Jane Austen and I were alone in loving to write about our travels through Derbyshire and, you know, Peanut, California. Does anyone else re-live the inns and parks and restaurants and shops and public places visited like we do, by jotting it all down, I wondered. So, I did what any lady of wit and intelligence would do and took a Twitter poll to ask how many local business reviews other people write as the result of a trip. Thank you to everyone who took the time to respond so that we can all see the data:

It’s good to know that 37.5% of people write at least 1-3 reviews as a result of travel, and that 13.8% find even more pleasure in writing as many as 4-6 reviews, and those who find themselves equal to penning 7-10 reviews are praiseworthy local business supporters, indeed. All told, 52.6% of wayfarers write at least some reviews. All good news!

But on the other hand, the fact that nearly half (47.5%) of vacationers and travelers write zero reviews about their experiences on the road or abroad is ill news, because of the lost opportunity this represents for local brands. In fact, it’s not just ill news…it’s familiar ill news. As we shall see.

Why don’t travelers write reviews? Stats tell the story.

Image credit: Nik Gaffney

“Sometimes you will never know the value of a moment until it becomes a memory.” - Doctor Seuss

From a previous large-scale Moz survey, we know that only 14% of US adults never write reviews and that is quite a different figure than the 47.5% of travelers who never write reviews:

We also know that over half of US adults will either always or usually leave a review if asked to do so by the local business:

But, unfortunately, 39% of respondents simply haven’t been asked by anyone to review a local business in the past five years. That number deserves its own graphic:

So not asking customers, including travelers, to write reviews could be a significant reason why your business isn’t getting the maximum benefits it could be enjoying from earning more reviews. But do you know what the #1 reason is that visitors to your town aren’t reviewing you on the road or when they get back home again? Forgetfulness.

The dominant 38% of respondents simply don’t remember to write you a review when they have free time. You can easily imagine this scenario. The vacationer has returned from touring Derbyshire (or Peanut) and they are sunburned, and their offspring and dogs are covered in sand, and they have to unpack the traveling coach, and they discover the power was shut off in their absence and now their refrigerator smells otherworldly. It’s probably the last thing on their mind right now, or even this week, to sit down and review the B&Bs, shops, state parks, and carriage rental service they enjoyed on the trip.

In order to win reviews from passers-by, your best bet will be to capture their text number or email address at the time of service and remind them.

But when should you do that?

Thank you Near Media (and university researchers) for answering my question

It’s been a standard best practice recommendation for many years to send local business review requests shortly after the time of service. Common wisdom has asserted that you should collect a customer’s email address or text line when they make a purchase from you and then follow up with them quickly with an email or text mentioning how much you would appreciate their review. This seems logical, but recent research from the University of Nevada and Arizona State calls this whole timeline into question. As highlighted in a must-read article from Greg Sterling and Mike Blumenthal at Near Media, this survey found that:

In the first 5 days following a transaction, customers leave more reviews if you don’t ask for them!

However, once 9 days have elapsed since the transaction, customers start leaving fewer reviews unless your business asks for them.

The window of time that results in the most reviews earned via solicitation appears to be between 9-14 days post-transaction.

The university researchers speculated that review requests that appear too quickly can feel pushy or annoying, whereas those which are received later feel like friendly reminders.

These findings are both novel and surprising, and this new suggested review request timeline strikes me as ideally adapted for businesses that depend, in part, on tourism. Travel, however much it may be enjoyed, is generally a bit of an ordeal. There are well-known memes about needing time to rest from the rest you were supposed to have on vacation.

A 9-14 day window gives visitors a recovery period, by which point they will also have strayed into the forgetfulness territory identified in Moz’s own survey. Your request in this slot could be just what is needed to remind the customer and warmly invite them to relive the good memories they made on their trip by writing them down in review format.

Near Media urges you to experiment, of course, with the behaviors and preferences of your own customers. Their activity may or may not match the findings of the university research, but to get an accurate reading on this, please look again at this statistic:

The #2 contributor to lack of reviews (coming in right behind forgetfulness amid busy-ness) is that the process of leaving a review is confusing and difficult. In our survey, we found that the younger your customers are, the more help they may need in leaving a review. Be sure your email or text includes instructions and a link to your Google review profile. You can get that link by looking up your business in Google (while logged into your account that governs your Google Business Profile) and then clicking on the “Ask for reviews” tab in the New Merchant Experience interface, as shown here:

You’ll see this popup generating the link to review your business:

You can copy that link and paste it into your texts and emails. By making it easier for customers to review you, you’ll get a more accurate picture of what the ideal time window is for requests in the community you serve.

A station wagon load of other tips for earning vacationers’ reviews

In addition to experimenting with your request timeframes, give these tips a try to maximize the number of reviews your business is receiving:

Pour everything you’ve got into great customer service. 63% of review writers take the time to provide reviews to show appreciation for businesses that take good care of them.

Respond to all your reviews. The #3 reason people don’t write reviews (as shown above) is that they don’t believe the business will care enough to read their sentiment. Indicate that you care a ton by responding authentically to what other customers have written.

Use space in your physical premises to clearly message that you want reviews. Windows, interior and exterior walls, front desks, tables, night stands, shelves, fences, business vehicles and other surfaces can all be places where you can put up a large or small sign letting patrons know how much their review will be appreciated.

Use print to further your messaging. Menus, receipts, mailers, bags, and packaging can all include review requests.

Train staff to request reviews at their discretion. I don’t recommend making employees repeat the same message to every customer that comes through a checkout. It sounds robotic and inauthentic as the line moves along. But when valued staff are encouraged to see review opportunities in more personalized interactions, a direct request from a helpful team member to a happy customer could add to your review count over time.

Avoid negative reviews by ongoing management of your local business listings across the local search ecosystem. A vacation can really go sour when inaccurate information about locations, hours, and phone numbers is live on your profiles. Manually update all of your listings any time there is a change, or use a helpful service like Moz Local to update your listings across the major platforms in a few clicks.

Use social media for storytelling about the role reviews are playing in the success of your local business. Most reviewers are unlikely to realize on their own how profoundly aspects of reviews impact the rankings of small brands that serve local communities. By talking on social profiles about how earning new reviews might enable your business to afford some beautiful new chairs for the dining patio or switch to an electric vehicle for delivery, it makes customers’ actions a powerful part of your story. Just be careful that you are not incentivizing reviews. Don’t offer gifts, perks, or money in exchange for reviews.

Speaking of things not to do, never engage in any form of review spamming. 40% of customers have received requests to spam the web with ineligible reviews that violate platform guidelines and are illegal in many countries. Don’t lose customers’ precious trust and respect by engaging in review spam of any kind.

Don’t forget that Google is not the only review game in town. Diversify your review requests to ask customers to review you on their favorite platforms. Our survey showed that while 66% of US adults spend the most time writing reviews on Google, others spend lots of time on Yelp, Facebook, TripAdvisor, Nextdoor and a variety of additional platforms. Google has a habit of losing reviews periodically, and by having your customers’ sentiment visible in multiple online places, you’ll be sure that visitors can read about you around the web, even when your Google Business Profile is experiencing a bug.

Finally, if this article is motivating you, take some time this week to think about visitors to your town. Hospitality business owners spend part of every day strategizing around making guests welcome, and this kind of care can apply to almost any kind of business located in a town or city that hosts lots of travelers. What kind of special welcome are you offering newcomers to your community? What are you doing to make them love their time with you, want to come back to you if they are ever in your area again, tell their traveling friends and family about you, and take the time to review your business?

Maybe you offer a vacationer’s special. Maybe you have a pretty sign in your window warmly welcoming tourists and asking them to stop in to ask your staff about fun things happening in the community. Maybe it's your shop with the bench outside for footsore walkers around your downtown, or your porch that has the dog watering station for people vacationing with their pets.

In a popular place near me, a community has signs posted asking visitors to tune their car radios to a particular station for information about the area. That’s an idea your town could take and run with, and I know listening to that station makes me have a special feeling of being considered and included in local life. Little things mean a lot.

One of the nicest aspects of local business reviews is that they are a lengthy novel rather than a short story. Whether you are operating in Derbyshire or Peanut, what you seek is a modest and ever-running stream of fresh reviews across time. Time to experiment, to try new things, to adjust your strategy on the basis of new data like we’ve seen today. 96% of US adults read reviews and 86% write them. It’s a form of content people can really enjoy under the right circumstances. With a little well-timed encouragement, more of your traveling customers will put their creative writing skills to work for your business, gifting you with better local search rankings, a persuasive reputation, and a lucrative upward trend in transactions.

Eager for more local business review tips? It is a truth universally acknowledged that Moz’s review survey is worth reading!

[wild-god-nick-cave]

Oh shut up Moz…

By the way, my mercy seat, is actually Blixa’s lap, where I can ride her handsome, fat cock.

[mozindale]

I want bounties back...

[datura-tea]

hi hello moz and ulysses is a yapper4yapper relationship... they only shut up when theyre kissing ! but otherwise they're yapping away :)

[reluctant-catboy]

Everyone needs a friend like Mozzie he’s truly ride or die

[wild-god-nick-cave]

Moz shut the fuck up. Why do you even care how I write?

@wild-god-nick-cave this is what I think about your writing!!! You bidy <3

[radicalposture]

interesting how morrissey died in 1987 and all his solo albums were released posthumously

[beenalark]

Okay am I actually deranged or does Morrissey's cover of Moon River just speak Marrissey? Yes I know Morrissey did not write the lyrics, he only added some, but then again, he wouldn't cover a song if its lyrics didn't resonate with him. Like please just have a look and hear me out. I'm skipping the first verse cause it's not very specific in terms of Marrissey, but the following ones are really interesting.

Oh, dream maker - Johnny and Moz meeting, dreaming together and Johnny helping Morrissey's dreams come true.

You heartbreaker - this can be about Morrissey meeting Angie and learning to live with the thought that the boy he fell in love with is taken. I don't think this has to do with the breakup of the Smiths, because the song generally suits the beginning of their relationship more.

Wherever you're going/I'm going your way - this reminds me of a moment in Morrissey's interview where he says: "It got to the stage where I was so impressed and infatuated, that even if he couldn’t play, it really didn’t matter…" That's the point where he stops following Johnny just for his musical dreams and instead wants to be with him, wherever he goes and whatever he does. In other words, "everything depends upon how near you stand to me".

Two drifters/Off to see the world - pretty self-explanatory, the start of their career, tours and such.

I'm not so sure the world/Deserves us - that's the lyric that was changed by Morrissey. The original version is more naive and optimistic - "There’s such a lot of world to see", so obviously it had to be changed. Morrissey admired Johnny more than any other musician (or possibly any other human being, for that matter). These lines show his protectiveness and loyalty to what they have, to their connection and Johnny himself. Again, reminds me of a quote, this time from Morrissey's autobiography, about the time Tony Wilson said something unpleasant about Johnny. Morrissey says: "The comment tests me in my new role as Johnny’s comrade, and I fail because I allow meat-fed Wilson to say his piece." Morrissey immediately puts Johnny on a pedestal, and Johnny helps him regard himself in the same way. The two of them are more than the world. Also, Hand in glove again? "If the people stare, then the people stare, I really don't know and I really don't care"? "The good people laugh"? "We've something they'll never have"? "Kiss my shades"? Just saying.

We're after/The same rainbow's end - self-explanatory too, meeting a person whose dreams and ambitions align with yours completely and setting off to fulfill them together.

How come it's just around the bend?/It's always just around the bend? - another change of original lyrics, which are "Waiting ‘round the bend/my huckleberry friend,/Moon River and me". Morrissey could never have all of it, and, although the Smiths were successful, they were never as successful as he envisioned and felt them worthy to be. Issues with the label, no airplay, those are the things that irked him and enraged him. They should be bigger, but they can't be, and it's not their fault. Can also be interpreted as a comment on their relationship with Johnny, all of those almost moments that happened, the thinnest barrier between friends and lovers never being broken. And once more, reminds of Hand in glove - "The good life is out there somewhere".

And just to finish this nicely, have a quote from Morrissey himself about this song, which I discovered only after writing all this mess and deciding to turn to some more reliable sources than my own mind: "The fulfilment promised in the song is always in the future, so it has this never-finding, ever-reaching feel. It's hard to sing only in the sense that you realise you're more familiar with it than you perhaps thought." :)

Well, that's the end of my nonsense! I'm pretty sure I could stuff this with more smiths quotes, but I'll just leave it at that and shut up now, you're welcome. Hope this makes at least some sense, if not, feel free to tell me I'm mad! <3