#shoshana zuboff

[balkanradfem]

I'm reading the 'Age of Surveillance Capitalism' book by Shoshana Zuboff, and it is haunting me, making me feel uncomfortable and making me want to move offline.

We've all been aware that google, facebook, and all other digital tech companies are taking our data and selling it to advertisers, but according to the book, that is not the end goal.

The book goes into the rise of google, and how it made itself better by constantly studying the searches people were inputting, and learning how to offer better information faster. Then, they were able to develop ways to target adverts, without even selling the data, but by making their own decisions of what adds should be targeted at what audience. But they kept collecting more and more data, and basically studying human behaviour the way scientists study animals, without their knowledge or consent. Then they bought youtube, precisely because youtube had such vast amounts of human behaviour that could be stored and studied.

But they're not only using that data to target adds at us. They've been collecting data in ways that feel unexpected and startling to me. And whenever they're challenged or confronted with it, they pretend it was a mistake, or unintentional, and it's scary how far they've been able to get away with it.

For example, during their street-view data collecting, the google car had been connecting to every wifi available and taking encrypted, personal data from households. When they got found out, they've explained it was not intentional, and a fault of a lone researcher who had gone rouge, and they evaded getting sued or being held accountable for it at all. Countries have created new laws and regulations and google kept evading it and in the end they claimed 'you know if you keep trying to regulate us, we'll just do things secretly'. Which is a wild thing to say and expect to get away with!

Another thing that struck me was that governments, which at first wanted to restrict data collection, later asked tech companies to monitor and prevent content connected to terrorism, and the companies didn't like the idea of being a tool of the government, so they claimed the terrorism data is being banned for 'being against their policy'. Which makes me believe they didn't want to remove that content at all, after all, they could have done it beforehand, they didn't feel any natural incentives to do so.

The entire story is filled with researchers who don't seem to experience the human population as other human beings. They don't believe we deserve privacy, or dignity, or any say in what is being collected or done to us. Hearing their quotes and how they describe the people they're researching shows clearly they consider us all stupid, and our desires for privacy, self-harming. They insist we'd be better off if we just accepted their authority and gave them any data they wanted without complaining or being upset it's being collected without our knowledge.

Even though companies claim at all times that the data is non-identifiable, the book explains just how data is handled and how easy it is to identify anyone whose private conversations are recorded; people say their names, their addresses, places they're going, friends they're meeting, they say names of their family members, their devices record their location and their habits, it is extremely easy to identify anyone whose information has been collected. It can be identified and sold to information agencies.

I believed when it was explained to me that most of the data collection was just for add targeting, and that it would be used only for advertisement purposes, but they're not only collecting data anymore, they're deciding what data is being fed to us, and recording our reactions, learning how they can affect and manipulate our behaviour. We know all algorithms feed us controversial, enraging and highly-emotional content in order to drive engagement, but it's more than that. They've discovered how they can influence more or less people to vote. The mere idea of that makes me go cold, but they talk about it like it's just another thing they can do, so why not? Companies who have experimented and learned so much about influencing human behaviour give themselves the right to influence it as they see fit, because why wouldn't they? Since they have the power to do it, and all lawsuits and regulations can't stop them, why wouldn't they make a game out of it?

I can't imagine how many experiments they did before feeling so confident and blase about this and casually influencing the elections, again, seemingly just for the sake of an experiment.

The book compares this type of behaviour manipulation to totalitarianism and surveillance state, and it shows how the population is slowly losing parts of their freedoms without realizing it is even happening. Human behaviour has changed due to online influence, and it keeps changing rapidly, with every new popular website that is influencing human behaviour. They've learned that humans are influenced mostly by behaviour of other humans, and they can decide what kind of content or influence to send our way to get desired results.

I love how the author of the book talks about humanity. She uses the term 'human future', as something we all have the right to, as opposed to future controlled by companies and influences. She describes how regular people were affected by the data collected against their will, and how they fought for their 'right to be forgotten', when google kept displaying their past struggles, damaging their dignity. She also explains the questions people should ask about how society is led: First question is, who knows? Second question, who decides? Third question, who decides who decides? She goes in detail about how the answers are held away from us, and what it does to us. She also touches very deeply on the idea of human freedom!

I recommend this book, even though it will make you feel far less secure and carefree to be online, and using anything google, facebook, twitter or any of their owned services. They are not free, and it's also incorrect to say that we're the product of them, but we are the source of the raw materials they collect in order to gain results.

[thefugitivesaint]

''The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power'' by Shoshana Zuboff, 2018 "I define surveillance capitalism as the unilateral claiming of private human experience as free raw material for translation into behavioral data. These data are then computed and packaged as prediction products and sold into behavioral futures markets — business customers with a commercial interest in knowing what we will do now, soon, and later. It was Google that first learned how to capture surplus behavioral data, more than what they needed for services, and used it to compute prediction products that they could sell to their business customers, in this case advertisers. But I argue that surveillance capitalism is no more restricted to that initial context than, for example, mass production was restricted to the fabrication of Model T’s. Right from the start at Google it was understood that users were unlikely to agree to this unilateral claiming of their experience and its translation into behavioral data. It was understood that these methods had to be undetectable. So from the start the logic reflected the social relations of the one-way mirror. They were able to see and to take — and to do this in a way that we could not contest because we had no way to know what was happening. We rushed to the internet expecting empowerment, the democratization of knowledge, and help with real problems, but surveillance capitalism really was just too lucrative to resist. This economic logic has now spread beyond the tech companies to new surveillance–based ecosystems in virtually every economic sector, from insurance to automobiles to health, education, finance, to every product described as “smart” and every service described as “personalized.” By now it’s very difficult to participate effectively in society without interfacing with these same channels that are supply chains for surveillance capitalism’s data flows." from an interview with Shoshana Zuboff in the Harvard Gazette in March of 2019. It's an interesting interview that I suggest you peruse.

[quasi-normalcy]

On the strength of its lavish recruitment efforts, Google tripled its number of machine intelligence scientists in just the last few years and has become the top contributor to the most prestigious scientific journals—four to five times the world average in 2016. Under the regime of surveillance capitalism, the corporation’s scientists are not recruited to solve world hunger or eliminate carbon-based fuels. Instead, their genius is meant to storm the gates of human experience, transforming it into data and translating it into a new market colossus that creates wealth by predicting, influencing, and controlling human behaviour. [...] We have come to take for granted that the internet enables an unparalleled diffusion of information, promising more knowledge for more people: a mighty democratizing force that exponentially realizes Gutenberg’s revolution in the lives of billions of individuals. But this grand achievement has blinded us to a different historical development, one that moves out of range and out of sight, designed to exclude, confuse, and obscure. In this hidden movement the competitive struggle over surveillance revenues reverts to the pre-Gutenberg order as the division of learning in society shades toward the pathological, captured by a narrow priesthood of privately employed computational specialists, their privately owned machines, and the economic interests for whose sake they learn.

Shoshana Zuboff, The Age of Surveillance Capitalism: The Fight For a Human Future at the New Frontier of Power

[wellconstructedsentences]

If you have nothing to hide, then you are nothing.

Shoshana Zuboff

[tortue-blanche]

The Age Of Surveillance Capitalism | Эпоха надзорного капитализма

А теперь не совсем про Depeche Mode. Давно хотела здесь разместить информацию о книге профессора Гарвардского Университета Shoshana Zuboff "The Age Of Surveillance Capitalism" (Шошана Зубофф,  "Эпоха надзорного капитализма", 2019, 2022). Очень актуальное и продуманное исследование про обратную сторону цифровизации и ее связь с глобальным капитализмом. Профессор приводит очень интересные и яркие примеры насчет того, как социальные сети и компании воруют наши данные и пытаются влиять на нашу траекторию жизни.

Книга размещена в Интернете в оригинале и в русском переводе.

[friendlymathematician]

they're intentionally selling at a loss to convince more people to buy surveillance equipment that sends data straight back to amazon to be refined and sold. the devices on their own don't have to make any money. it's the same idea as the cheap food in ikea restaurants. the actual product is something else.

Like to charge reblog to cast

[knightoile]

currently reading:

The Age of Surveillance Capitalism. The Fight for the Future at the New Frontier of Power by professor Shoshana Zuboff

📚📚📚

[cobaltocalcito]

serious question to anyone who actually Knows Things about the privacy problems with google’s terrifying omnipresent domination: what can I actually do to reclaim my personal data as much as possible? im in the first baby steps of the process — migrating off of google photos, using non chromium browsers, turning off location sharing when i can — but i can’t survive without Youtube, my life history is in google drive, Apple Maps is inferior etc etc i don’t know what to do i hate it here

[nibelmundo]

I recognized the oldest political questions: Home or exile? Lord or subject? Master or slave? These are eternal themes of knowledge, authority, and power that can never be settled for all time. There is no end of history; each generation must assert its will and imagination as new threats require us to retry the case in every age.

Shoshana Zuboff, The Age of Surveillance Capitalism

[tomorrowusa]

Our only defense against surveillance capitalism in the short run is to avoid being surveilled. Quitting platforms which suck personal information out of you is essential to protect privacy. Avoiding cookies and trackers is another way to protect yourself.

I’m a compulsive history clearer. My history is cleared automatically when the browser (either Firefox or Safari) is closed. Sometimes I’ll clear much of it selectively in mid session. I NEVER use Chrome which is just a vacuum cleaner of personal info for Google. And speaking of Google, it’s rare for me ever to be signed in there.

To control your personal information it’s necessary to be proactive and to endure a little inconvenience. I see this inconvenience as minor and beneficial – in the same way that conscientious recycling is in the long run.

But ultimately, legislation is needed to protect internet users. There are plenty of precedents. We already have laws to protect safety, to ensure pure food and pharmaceuticals, and to regulate financial transactions. It’s long overdue for online privacy to get the same treatment.

There need to be limits on personal information which online commercial entities can collect, store, and share. 

[lightyaoigami]

sorry i am still stuck on being incorrectly read as a shitlib dem stan but i have to say this: we literally live in a police state. do not post about your protest activities on here. we KNOW the feds are on tumblr, reddit, discord, etc. like be so fucking serious and practice BASIC infosec. at the very least you should remove metadata from photos.

[cherenkovs]

my humble contribution to the genre

[takemeinyrarmy]

BoyBoy book club⭑.ᐟ

These books have either been mentioned or recommended by the boys, list made to the best of my memory, some notes added for context + little abstract. [(A.) = Aleksa's rec; (L.) = Lucas' rec; (Al.) = Alex's rec] Reply or reblog to add more to update the list thanks! 

⊹ Caliban and the Witch: Women, the Body and Primitive Accumulation - Silvia Federici  (A.) [Aleksa's commentary: Also 'Caliban and the Witch' by Silvia Federicci is brilliant. It's a great marxist-feminist retelling of the European witch-hunts, it's really really cool. It completely flipped my view of the birth of capitalism... She posits that capitalism is a reaction to a potential peasant revolution in Europe that never succeeded, and situates the witch-hunt as a tool of the capitalist class to break peasant social-ties and discipline women into their new role as reproducers of workers.] || Is a history of the body in the transition to capitalism. Moving from the peasant revolts of the late Middle Ages to the witch-hunts and the rise of mechanical philosophy, Federici investigates the capitalist rationalization of social reproduction. She shows how the battle against the rebel body and the conflict between body and mind are essential conditions for the development of labor power and self-ownership, two central principles of modern social organization.

⊹ The Age of Surveillance Capitalism - Shoshana Zuboff  (A.) || This book looks at the development of digital companies like Google and Amazon, and suggests that their business models represent a new form of capitalist accumulation that she calls "surveillance capitalism". While industrial capitalism exploited and controlled nature with devastating consequences, surveillance capitalism exploits and controls human nature with a totalitarian order as the endpoint of the development.

⊹ Anti-Oedipus: Capitalism and Schizophrenia -  Gilles Deleuze and Félix Guattari (L.) || In this book , Gilles Deleuze and Félix Guattari set forth the following theory: Western society's innate herd instinct has allowed the government, the media, and even the principles of economics to take advantage of each person's unwillingness to be cut off from the group. What's more, those who suffer from mental disorders may not be insane, but could be individuals in the purest sense, because they are by nature isolated from society.

⊹ Open Veins of Latin America - Eduardo Galeano (A.) (Intro to LATAM history, infuriating but good.) (Personal recommendation if you know nothing about LATAM.) || An analysis of the impact that European settlement, imperialism, and slavery have had in Latin America. In the book, Galeano analyzes the history of the Americas as a whole, from the time period of the European settlement of the New World to contemporary Latin America, describing the effects of European and later United States economic exploitation and political dominance over the region. Throughout the book, Galeano analyses notions of colonialism, imperialism, and the dependency theory.

⊹ The Origin of Capitalism - Ellen Wood (A.) || Book on history and political economy, specifically the history of capitalism, written from the perspective of political Marxism.

⊹ If We Burn - Vincent Bevins (L.) || The book concerns the wave of mass protests during the 2010s and examines the question of how the organization and tactics of such protests resulted in a "missing revolution," given that most of these movements appear to have failed in their goals, and even led to a "record of failures, setbacks, and cataclysms".

⊹ The Jakarta Method - Vincent Bevins (A.) [Aleksa’s recommendation for leftists friends] || It concerns U.S. government support for and complicity in anti-communist mass killings around the world and their aggregate consequences from the Cold War until the present era. The title is a reference to Indonesian mass killings of 1965–66, during which an estimated one million people were killed in an effort to destroy the political left and movements for government reform in the country.

⊹ The Anarchy: The Relentless Rise of the East India Company - William Dalrymple (L.) [Not read by the boys yet, but wanted to read.] || History book that recounts the rise of the East India Company in the second half of the 18th century, against the backdrop of a crumbling Mughal Empire and the rise of regional powers.

⊹ The Triumph of Evil: The Reality of the USA's Cold War Victory - Austin Murphy (A.) || Contrary to the USA false propaganda, this book documents the fact that the USA triumph in the Cold War has increased economic suffering and wars, which are shown to be endemic to the New World Order under USA capitalist domination.

⊹ Technofeudalism: What Killed Capitalism - Yanis Varoufakis (L.) || Big tech has replaced capitalism’s twin pillars—markets and profit—with its platforms and rents. With every click and scroll, we labor like serfs to increase its power.  Welcome to technofeudalism . . .

⊹ The History of the Russian Revolution - Leon Trotsky (A.) [Aleksa's commentary: This might be misconstrued since I'm not a massive fan of Trotsky... but... his book "History of the russian revolution" is amazing. It's so unique to have such a detailed history book compiled by someone who was an active participant in the events, and he's surprisingly hilarious. Makes some great jokes in there and really captures the revolutionary spirit of the time.] || The History of the Russian Revolution offers an unparalleled account of one of the most pivotal and hotly debated events in world history. This book presents, from the perspective of one of its central actors, the profound liberating character of the early Russian Revolution.

⊹ Rise of The Red Engineers - Joel Andreas (A.) [Aleksa's commentary: It's a sick history book, focusing on a single university in China following it's history from imperial china, through the revolution and to the modern day. It documents sincere efforts to revolutionize the education system, but does it from a very detailed, on-the-ground view of how these cataclysmic changes effect individual students and teachers at this institution.] || In a fascinating account, author Joel Andreas chronicles how two mutually hostile groups—the poorly educated peasant revolutionaries who seized power in 1949 and China's old educated elite—coalesced to form a new dominant class.

⊹ Adults in the Room: My Battle with the European and American Deep Establishment - Yanis Varoufakis (A.) [Aleksa's commentary: The book I mentioned earlier - "adults in the room" - is amazing. There's a great description of Greece's role in the European economy [as an archetype for other, small European countries] and the Union's successful attempts to discipline smaller countries to keep their monetary policy in line with the interest of central European bankers. I'd definitely reccommend it!] || What happens when you take on the establishment? In Adults in the Room, the renowned economist and former finance minister of Greece Yanis Varoufakis gives the full, blistering account of his momentous clash with the mightiest economic and political forces on earth.

Edit: Links added when possible! If they stop working let me know or if you have a link for the ones missing.

[quasi-normalcy]

I feel like a lot of left-wing commentators are way too willing to take at face value claims made by Google and Facebook and the like about the power of their algorithms to predict and manipulate the behaviour of their userbase.

Like, okay, back in 2012, Facebook published a study on an experiment that they nonconsensually conducted on 12 million of their users to see how they reacted to subtle changes in how the algorithm conveyed politics to them; it showed a statistically significant effect.

Okay; right now you should be asking: why did Facebook publish this study? The answer is: because they wanted to sell advertisers on their platform; they wanted to make advertisers believe that they had an omniscient tool of public manipulation. This of course should raise a few more questions, like:

How many similar studies did Facebook conduct that didn't yield a statistically significant result?

Would Facebook have published these studies, given that their aim was to sell advertisers on their platform?

How would you go about reproducing the results of this study if you, personally, do not own a massive social media platform?

Given that Facebook has evinced an absolute willingness to lie through its teeth about just about everything else in order to make a quick buck, what are the odds that their data is on the level?

How would you check, given that their data is proprietary?

And perhaps most importantly,

If Facebook was so goddamn omnipotent at manipulating public opinion in 2012, why does everyone hate them and think their platform is shit now?

Like, don't get me wrong. It's bad that these megacorporations control the dominant public forum of the 21st century. But let's not humour their claims to omnipotence.

[probablyasocialecologist]

Take the planetary computer to its logical end under platform capitalism: every inch of the earth is mapped and monitored. Carbon flows are predicted. A red flag fire warning for a forest in Australia triggers an automatic sell-off of carbon futures; someone’s bank account is crushed while they sleep. Now imagine the same platform is tracking species. Now do people. A fluctuation in the weather forecasts migrants: send more boats to Lampedusa.

All this is simultaneously hyperbolic and a logical extension of current trends. Maybe take it into what Shoshana Zuboff calls surveillance capitalism—nature’s behavioral surplus fabricated into prediction products that anticipate what it will do, which are traded in behavioral futures markets.

Automated machine processes not only know our behavior but also shape our behavior at scale. With this reorientation from knowledge to power, it is no longer enough to automate information flows about us; the goal now is to automate us.

This births a new species of power Zuboff calls “instrumentarianism”—shaping human behavior toward others’ ends. Now instead of human beings, do birds. Now do fish. Now do trees. If all this data is blackboxed, unknowable, and used to make a profit for a mega platform, that’s a horrific future—though if it was going to come to pass, you’d think it would have more hype than it does today.

Holly Jean Buck, Ending Fossil Fuels: Why Net Zero is Not Enough

[balkanradfem]

Hey I was wondering if you can help me in remembering a book you read which was about tech companies ( i only vaguely remember it that's why I'm asking) that you've posted about here before? The only other detail I remember was that they were using people and the data they're gathered in unethical ways and that's it.

Yeah I know exactly what book you mean! It took me a day because I had to check my old hard drive to find the book. It's named 'The Age of Surveillance Capitalism—The Fight for a Human Future at the New Frontier of Power', and the author is Shoshana Zuboff. Here is the post I made about it!

And also you didn't hear it from me but if you wanted to listen to it, the 'audiobookbay' has it :)