#roush yates

[boanerges20]

Ken Block's Hoonicorn V1 / Roush Yates 410 Ci Ford V8 Engine.

[sudden-stops-kill]

blaney

[coimbrabertone]

Bottlegate and Cola Wars, I Can't Take it Anymore!

A few weeks ago, I wrote a blogpost about the Viceroy rule in NASCAR, and one thing I cut from it was a brief discussion of the Cola Wars in NASCAR. This week, I'm tackling that issue, along with its sports drink offshoot: the bottle wars between Gatorade and Powerade.

So, to review from the Viceroy blog, while NASCAR banned sponsors that clashed with series sponsors, it did not ban competing sponsorships among different teams - in fact, it encouraged it. Thus, Pepsico got involved with Hendrick Motorsports quite famously, initially with a number of Jeff Gordon Pepsi cars, and more recently with Mountain Dew cars from the likes of Dale Earnhardt Jr. and Chase Elliott.

That came to an end after 2020, and come 2023, Chase Elliott would be scooped up by the competition: the Coca-Cola Family of Drivers.

Peaking in the late 90s/early 2000s, the Coke family once consisted of (circa 2003/2004) Steve Park, Dale Earnhardt Jr., Michael Waltrip, Bobby Labonte, Tony Stewart, Bill Elliott, Ricky Rudd, John Andretti, Kyle Petty, Kevin Harvick, Dale Jarrett, Elliott Sadler, Greg Biffle, Kurt Busch, and Jeff Burton.

That's the entire three-car lineup of Dale Earnhardt Inc., both JGR cars, both Petty Enterprises cars, both Yates cars, the Wood Brothers car, Kevin Harvick who succeeded the late Dale Earnhardt at RCR, and 60% of the Roush Racing lineup.

Coke wasn't fucking around.

Unfortunately, Pepsi had Jeff Gordon.

Well, they also sponsored Jeremy Mayfield with Mountain Dew at this time, plus Pepsi/Gatorade had deals with Jeff's Hendrick Motorsports teammates (most prominently Jimmie Johnsons) as well as the other two Roush drivers in the form of Matt Kenseth and Mark Martin, plus Ryan Newman of Penske, but Jeff Gordon is the most relevant one for the first part of this story.

That's because the Cola Wars in NASCAR came to a head at Daytona International Speedway on July 3rd, 2004 for the Pepsi 400.

Coca-Cola was promoting their new Coca-Cola C2 (essentially a soda halfway between Coke and Diet Coke by the sounds of it) brand, and they sponsored an armada of cars in this race:

John Andretti in the DEI #1 Chevy,

Greg Biffle (who won the 2003 Pepsi 400) in the Roush National Guard #16 Ford.

Tony Stewart in the Joe Gibbs Racing Home Depot #20 Chevy.

Ricky Rudd in the Wood Brothers #21 Ford.

Kevin Harvick in the RCR GM Goodwrench #29 Chevy.

Kurt Busch in the Roush Sharpie #97 Ford.

Bill Elliott in his self-owned #98 Dodge.

and Jeff Burton in the Roush #99 Ford.

Coke had eight bullets in the gun to steal the thunder right out from Pepsi's flagship race - in what Pepsico pointed out was a blatant marketing stunt - however, like I said...Pepsi had Jeff Gordon.

John Andretti would crash out, Greg Biffle would end up a lap down, Jeff Burton in twenty-sixth, Bill Elliott eighteenth, Ricky Rudd seventeenth, Kevin Harvick fourteenth, while Tony Stewart in fifth and Kurt Busch in fourth were closest to pulling off Coke's marketing upset.

Unfortunately, none of them could stop Jeff Gordon from winning from pole in his DuPont/Pepsi #24 for Hendrick Motorsports.

It was the biggest moment of the Cola Wars, but 2004 had another Pepsi vs. Coke battle going on at the same time: Bottlegate.

You see, despite the Viceroy rule normally stopping this kind of stuff, in 2004, NASCAR decided to have Gatorade (Pepsi) sponsor victory lane, while Powerade (Coke) bottles would be placed on the roof of the winning cars. How the hell was this allowed to happen? Well, despite the France family running both NASCAR and the International Speedway Corporation, at this time, NASCAR had a deal with Coke and ISC had a deal with Pepsi - the same people in the guise of two different companies signed deals with two rival brands. Of course this was going to cause issues.

Pepsi did not want their drivers in their victory lane photographed with bottles of a Coca-cola owned sports drink.

Thus, Bottlegate began.

Matt Kenseth, Mark Martin, Ryan Newman, Jeff Gordon, and Jimmie Johnson were all sponsored by Pepsi, thus, as soon as they got out of the car in victory lane, they would punch and/or sweep the bottles off the roof, instantly getting Coke products out of the pictures...which pissed off Coca-cola a lot.

They were paying good money just to see drivers knock over their product!

So, after the Pepsi 400, with the aforementioned embarrassment of Coca-cola, NASCAR made a rule banning drivers from punching the bottles off the cars.

Coke drivers won the next two races with Tony Stewart winning at Chicagoland and Kurt Busch winning at New Hampshire.

But then Pepsi's Jimmie Johnson won at Pocono on August 1st.

Well, instead of punching the bottles, Jimmie calmly got out of the car, received a giant cardboard Lowe's sign from someone on his crew, and placed it in front of the Powerade bottles.

I love this stuff, this is generational pettiness over here, the Coke guys and the Pepsi guys each trying to make the other brand look bad, it's great!

Unfortunately, Coke and NASCAR didn't seem to think so, because Jimmie Johnson was fined $10,000 over the sign incident.

So yeah, this was NASCAR in the 2000s, where corporate money was everywhere and there were enough sponsorships going around that the drivers, the tracks, and the series all had separate deals to have to worry about. Hell, three Roush drivers were with Coke and the other two were with Pepsi - compare that to nowadays where the vending machines at RFK Racing are from Fastenal.

How the hell am I supposed to drink a wrench?

[v-eight-lover]

Mercury Monday; ‘52 Monterey “La Carrera Panamericana”, 361 Roush Yates, Tremec 5 speed

[mvdbutler]

The 10 Daleclub Racing Teams That Didn't Race Entire Season

10 PWalker Benson Germain 2014-15

9 Circle Bar Racing 2011-12

8 Rhodes-Simpson Childress Racing 2012-13

7 Hendrick Pastrana Racing 2014-15

6 NTS Motorsports 2016-17

5 Phoenix Racing 2014-15

4 Newman Haas Yates Racing 2009-10

3 Hattori Puma Red Bull Racing 2019

2 Qerim Rose Wilson McAllen Racing 2022

1 Roush Butler Aaron Racing 2008-09 2009-10

[juanmecanico]

El último video de Gymkhana de Ken Block ya está oficialmente aquí - ¡Wow! ¡Ken Block colgando los guantes en su último video de Gymkhana! ¡Es seguro decir que ha dejado una marca indeleble en el mundo del automovilismo! #GymkhanaForever Es triste decirlo, pero nada dura para siempre y eso incluye la épica saga de Gymkhana de Ken Block. En su último esfuerzo, nos lleva a Moab, Utah, donde lleva al extremo una infame Ford Bronco de 1977, apodada la "Hoonifox". Si conoce a Ken y su amor por los coches, aparte de las locuras increíbles que hace con ellos, sabe que este no es su Bronco promedio. Equipado con un motor V8 Roush Yates de 600 caballos de fuerza, este Bronco es una bestia tanto por dentro como por fuera. Está al mando de un monstruo y, por supuesto, lo maneja como tal. Aunque no podemos dejar de lado los matices únicos del Hoonifox, que definitivamente hacen que cada escena valga la pena. ¡Este Bronco fue rehecho y reconfigurado con precisión para adaptarse perfectamente a las acrobacias aceleradas y las tomas laterales rápidas que son pilar en cualquiera de los videos de Block! Pero más allá del coche, lo que hace que este video sea especial es la interacción de Ken con la belleza natural de Moab. Es un equilibrio entre el rugido bruto de la Hoonifox y la tranquilidad del desierto. El manejo casi da la sensación de una danza, una danza muy ruidosa y cargada de adrenalina, pero una danza de todos modos. Este video es realmente una carta de amor a los coches y el automovilismo. Ken lleva el automovilismo a su límite, y eso nunca deja de dar frutos para nosotros, los espectadores. Aunque es triste ver a Ken decir adiós a Gymkhana, es increíble ver lo que ha hecho en estos años. Desde los inicios de la serie en 2008, Ken Block y Gymkhana se han vuelto sinónimos de acrobacias increíbles, velocidades vertiginosas y, por supuesto, un montón de humo de neumáticos. Gymkhana ha cambiado el mundo del automovilismo para mejor y es seguro decir que las hazañas de conducción de Ken Block han marcado una época. En resumen, es una despedida agridulce. Aprecio y respeto su decisión de dejar Gymkhana pero, como cualquier entusiasta del automovilismo, no puedo evitar sentir una pizca de tristeza. Sin embargo, estoy emocionado de ver qué viene en el futuro para Ken y su equipo. Estoy seguro de que será tan emocionante y lleno de adrenalina como siempre. ¡Gracias Ken por todos los años geniales y emocionantes de Gymkhana! No veo la hora de lo que nos espera en el futuro. ¡Esa es la belleza del automovilismo! Siempre hay algo nuevo y emocionante en el horizonte. Hasta pronto, Gymkhana. #EndOfAnEra

[detroitspeed]

With the One Lap of America going on right now how about a #TBT to '13 with Kyle & Ryan running the @detroitspeed  "White Monster" 2012 #Camaro

[zwriter16]

Do you think Brad can grab his second championship?  With consecutive #MENCS wins – Keselowski enters the playoffs red hot.  Further Ford Performance and Roush Yates Engines end the regular MENCS season with 13 wins out of 26-point races. http://www.nascarracemom.com/2018/09/ford-performance-keselowski-win.html

[idrive2fast]

Live Webinar from Roush Yates on Linked-In. Hopefully they will upload this to YouTube so I can post it on iDrive2Fast.com . #roush #yates #idrive2fast (at San Jose, California) https://www.instagram.com/p/CSr1cLqJUpW/?utm_medium=tumblr

[sudden-stops-kill]

2024 - 2023

2022 - 2021

12

[forgeline]

One of thirty. This incredible GT1 is a track-purposed supercar built on one of the last 30 remaining 2005 Ford GT chassis and skinned with a carbon fiber body made from the original Matech racecar molds. It’s powered by a twin-turbocharged 1000+HP 427ci Roush-Yates RY45 V8 engine and corners on Pirelli P-Zero racing slicks on 19x11/19x13 Forgeline one piece forged monoblock SS1R 5-Lug wheels finished in Satin Bronze! See more at: https://forgeline.com/customer-gallery/gt1

[bai4zi]

'65 Mustang Hoonicorn V2 6.7TT Roush-Yates 6spd Sadev SC90-24 MT 1400HP [2302x4096] 撸先生：看片神器，每日更新，高清流畅，无需翻墙，t.cn/EVvnoK4

[v-eight-lover]

Mustang Monday; ‘66 Fastback, Roush Yates Coyote 5.0 liter, pics c/o Forgeline Motorsports

[coolcarsnews]

View Ken Block’s Hoonicorn Take on a good 1100HP Chevy Nova Dragster

View Ken Block’s Hoonicorn Take on a good 1100HP Chevy Nova Dragster

With a six. 7-liter Roush-Yates V-8 cranking away 1, 400 horsepower and one, 250 pound-feet of torque, Ken Block’s AWD Hoonicorn has quickly become the feared appearance on the drag remove. However they say you’re only as good as your own last win so even though the Hoonicorn smashed the likes of McLaren Senna plus Rob Dahm’s four-rotor Mazda RX-7, a new challenge presented itself. Remember, the…

[zwriter16]

Mastercam And Roush Yates Engines Renew Partnership - After starting the partnership in 2015, this extension will partner these two innovative companies together until 2025. http://www.nascarracemom.com/2019/04/mastercam-and-roush-yates-engines-