#real-world insights

[imarketer4udma-blog]

THE IMPORTANCE OF BUSINESS COMMUNICATION AND INTERNATIONAL RELATIONS ON IM4U AGENCY EXAMPLE

In the dynamic landscape of business, successful enterprises understand that behind every company, there is a person – an individual with unique aspirations, goals, and preferences. Regardless of a company’s size or stature, effective communication with partners is pivotal in fostering strong relationships that drive growth and success.

Building fruitful partnerships hinges on effective business communications. When businesses prioritize transparent, respectful, and supportive communication, they pave the way for mutual understanding and trust. This fosters an environment where both parties are aligned with shared objectives, leading to enhanced collaboration and shared successes.

THE IMPORTANCE OF BUSINESS COMMUNICATIONS WITH PARTNERS

A successful business is more than just products and services; it thrives on relationships. Effective communication with partners lies at the heart of creating thriving collaborations.

Transparent Communication: A Bridge of Trust

Open and transparent communication is the cornerstone of trust in any partnership. At IM4U, we believe in cultivating an environment where all stakeholders can voice their thoughts, ideas, and concerns freely. This creates a shared understanding, fosters trust, and paves the way for fruitful cooperation.

Empathy in Business: Forging Lasting Bonds

Empathy plays a pivotal role in building and sustaining strong relationships. We actively seek to understand the needs and aspirations of our partners. By placing ourselves in their shoes, we create authentic connections based on compassion and mutual support.

Embracing Challenges: Opportunities for Growth

Every business faces challenges, but we see challenges as opportunities for growth. Instead of shying away from them, we embrace them head-on, working collaboratively with our partners to find innovative solutions.

HOW TO BUILD STRONG RELATIONS WITH INTERNATIONAL PARTNERS

As businesses expand internationally, the significance of cultural intelligence cannot be underestimated. Understanding and appreciating diverse cultures is key to successful international relations.

Cultural Intelligence: Embracing Diversity

In an increasingly diverse world, cultural intelligence is essential. Our Digital Marketing Agency celebrates the richness of global cultures and incorporates diverse perspectives into our strategies. This approach sparks creativity and drives innovation, ensuring we stay at the forefront of our industry.

Language Bridges: Overcoming Barriers

Language barriers can hinder effective communication, especially in international partnerships. We invest in multilingual talent and leverage cutting-edge translation tools to ensure seamless interactions and a truly global approach.

Leveraging Technology for Virtual Collaboration

Technology plays a pivotal role in modern international relations. We harness advanced communication tools to facilitate virtual collaboration, bringing us closer to our partners across the globe.

IM4U SUPPORT FOR MIGWAY FERRARI CHALLENGE: A TESTAMENT TO BUILDING BUSINESS RELATIONS

The Ferrari Challenge North America at Sonoma, held from July 19 to July 23, 2023, witnessed an exceptional performance by our client, David Voronin. David secured the 1st place, achieving the best results in both time and points. Our CEO, Oleksandr, currently in Sacramento, attended the event to cheer for David, for whom we had been diligently working on a Digital Marketing Plan. As David stood on the podium, our CEO’s presence as both a spectator and a supporter sent a powerful message of our agency’s genuine care and unwavering support for our partners. We were thrilled to share in David’s victory and extend our heartfelt congratulations for his remarkable success. The experience epitomized the strength of our business relations, where mutual support and collaboration lay the groundwork for triumph.

CONCLUSION In the dynamic world of business, it’s essential to remember that every organization is ultimately driven by individuals. Whether it’s a multinational corporation or a small startup, business deals are made between people. At IM4U Digital Marketing Agency, we firmly believe in the significance of human-centered communication. Our approach centers around mutual respect, genuine support, and a shared vision for success. We take great pride in supporting our clients, and witnessing their achievements, like David’s triumphant victory in the Ferrari Challenge, fills us with joy and pride. At IM4U, we understand that true success lies in fostering meaningful connections and providing unwavering support to our partners every step of the way.

[vaguely-concerned]

just had the thought 'in the end the most important thing varric taught rook was how to make a home for, with, and in other people' and then I had to go lie down on the floor and clutch at my head in unceasing agony for a few hours, as you may well imagine. hawke and the kirkwall crew........ in the end you kind of saved the world a bit in the most characteristically indirect and chaotic of ways. not by anything in particular that you did or achieved or accomplished (lmao imagine!), but just by -- having existed, and by the love that was always there, despite it all, in all its imperfections, even when no one was saved by it in the end. you're not here right now and you're not quite haunting the narrative but I hear your voices bickering and arguing and laughing from the other room. (and so, I think, does varric. all the time.)

'did you think you mattered, hawke? did you think anything you ever did mattered?' yeah actually, varric says with da2 and keeps saying through the series. you were here. and I loved you. and as it turns out that mattered more than almost anything in the world, no matter how long it lasted or how fucked up it was at the time or what else happens, because varric manages to pass that feeling, that intangible... home, that echo of you all as you were together, that love, hopefully the best parts of it, on to someone else for them to bring with them on their journey, with their family. and maybe the world will be kinder this time. you never know. merrill's line of 'Everything affects everything. We were born, a bunch of things happened, and now we're in a mess with our friends.' varric's greatest fear of becoming his parents. even through the wreck and the ruin of the world, ghosts upon ghosts upon ghosts of love -- malcolm hawke, who we never even see, but his life touched hawke's and hawke's touched varric's and varric's touched rook's and rook is passing it on to the family they're creating. the unbroken legacy of love shines through in ways that are stronger and stranger than any magic. help

[dandys-confessions]

[sp00k-wav]

"What is it about society that disappoints you so much?"

"Oh I don't know.."

"Is it that we collectively thought Steve Jobs was a great man, even when we knew he made billions off the backs of children?"

"Or maybe it's that it feels like all our heroes are counterfeit; the world itself's just one big hoax."

"Spamming eachother with our burning commentary of bullshit masquerading as insight, our social media faking as intimacy."

"Or is it that we voted for this? Not with our rigged elections, but with our things, our property, our money."

"I'm not saying anything new. We all know why we do this. Not because Hunger Games books make us happy, but because we wanna be sedated."

"Because it's painful not to pretend—because we're cowards."

"Fuck Society."

Mr. Robot (2015-2019) S1.E1.

[braskide]

expanding on the matter of: yevon, the teachings, temple life and how it is an unhealthy space for those who follow the path, predatory behaviour and whatnot.

i've mentioned sparcely before how i always viewed yevon & the general temple life to be extremely predatory, especially when it came down to summoners to be. it is my own headcanon as i've dealt immensely with religious trama and i sincerely believe it is something that is a heavy theme when it comes to yuna's character throughout the whole x timeline, further hinted at in x-2 even ( which is why i always disagree when people appoint the game to be superficial! ). an example of how i view it, i took it as personal headcanon that once someone set to become a summoner, the teachings would prohibit you to have children as to not sway the summoner away from their duties with a possible domestic life to be had with a family of some sort — i would even go as far as say that the teachings prohibit you to have a partner or a familiar, whatever could create the comfort of family, be it an 'older' tradition or whatever ( ex. seymour asks yuna to become his bride, and although it is seen as extremely positive, many npc's tend to worry about yuna's pilgrimage, and auron himself makes sure to state how her pilgrimage will continue regardless ) and furthermore i even integrated in my own verses that once you received your first aeon, the summoner would become infertile.

but the toxicity starts even before, especially if you are integrated into temples before you become a summoner. the priests have their goal to make sure that you do become a summoner, that you do not change your mind, that once you step foot into that life you do not back down. spiritually speaking, yevon is soothing, and teaches positive things as a religion does, but in terms of the clergy it is deeply infested with toxic traditions that have not been questioned by those who practice it, let alone defied in fear sin might strike harder. yuna becomes an unreliable narrator when it comes down to recalling her temple life. she tends to romanticize it, recalling how following into her father's footsteps was always meant to be the way, and although she loved him, she did think about wanting to be a normal person, even canoncly. when tidus presents her with ideas about how they would go and watch blitzball, cheer, do things a normal girl should do, even after truly considering it, she still couldn't walk the step, all because of how deeply rooted in her the tradition is, as well, of course, as a sacrificing will so that everyone she loves may live free. but even if she was not the high summoner's daughter, as a priest braska should have done so much work to take her away from the cult. canonicly, braska was a non-tradionalist priest of some sort. first of all, he married an al-bhed, which already got him to receive a bad name per se, but also yuna later on declares how she wishes to be more like him, how he wants to defeat sin "without false hope". there is a specific reason as to why braska asked auron to take her away from bevelle and as a priest who tried to revolutionize the clergy in his own way before even becoming a summoner that speaks volume. he knew until the very end, and he did not wish that life upon his own daughter.

when i wanna point out examples to sustain my theory, i think about isaaru. why does he so diligently follow orders to eliminate a fellow summoner in via purifico, sent there without further questions asked? even if it wasn't yuna ( he shows regret saying 'even if you are lord braska's own flesh and blood' ), he would have simply done it. deal with the traitors.

AURON so you will fight us? ISAARU the temple orders are law.

bevelle, the very fulcrum of yevon, just makes use of priests, summoners and even maesters all alike. it must uphold itself in its own falsehood and it must perpetuate the cycle.

are there cases of summoners who are not so much involved with temple life and still chose to become summoners? yes, of course — dona, for example, is the other face of the medal we get to see. she seems to stand on her own strong beliefs more than relying on temple teachings, and it's clear her intent is to save spira as well, but it all comes down to the same point: wanting their beloved ones to live a sin-free life. she fully believes barthello will live. when it comes down to the guardians, this is another point that makes me uphold my own theory: dona goes out of her way to shame yuna for having many guardians, but it is never frowned upon to have multiple ones by any teaching. actually, circling back to my previous theory of any resemblance of family becoming deterrent to summoners and thus prohibited in some sort of way, i believe yevon follows the course of what guardians are not only for yunalesca ( the story of zanar and yunalesca and yaddayadda your most trusted guardian becoming the new sin yaddayadda ) but i firmly stand on the fact that the teachings prey over the fact of summoners having loved ones they wanna protect from the spiral of death, thus pushing the summoners into being sacrifices more and more. in general, i also find it hard to believe how casual it is that most summoners are very young and ripe.

although i do not count -will- to be any relevant, many people questioned why yuna would even consider going back to her temple life, and how ooc it can be. honestly? i don't really see it that ooc — all because of this theory i have; on top of that, healing religious trauma is not linear at all. i think when it comes down to how ingrained the teachings are, it's hard to imagine how it must even feel. she would 100% return and live the worst of her adult years. in my eyes, x-2 is always a timeline in where she clearly tries to go to the opposite extreme, and instead of dealing with the ptsd caused by what becoming a summoner does to you, and even more, not knowing what to do once the life you promised to sacrifice for the benefit of a clergy that does not care about you as a single person but cares rather about the cyclic spiral of death without questioning it is handed back to you, she simply decides to live fueled by adrenaline, but once the gullwings disband, it feels empty again, and left with healing the scars that will not fade even if you try to do all that you could not do back when.

in my eyes, even in that it shows how deeply rooted the toxicity of the temple was. and, honestly, still is.

[befuddled-calico-whump]

realizing I have a weakness for the "give Heavily Traumatized Guy a surrogate daughter/little sister and they each learn to grow and heal with the help of the other" trope

[screambirdscreaming]

At the bus stop one time there was a gaggle of preschoolers waiting to catch the bus for a field trip day, and someone walked past with a couple of friendly little dogs, to great general delight.

But after a little bit, the dogs were getting overwhelmed, and the preschoolers were gently coaxed to back off so the person with the dogs could continue on. Specifically, one of the preschool teachers said, "Sometimes, when you're small, being surrounded by big people can be a bit scary and overwhelming. Even if they are friendly."

This was recieved as great wisdom: after all, the preschoolers were also small, and understood how scary and overwhelming big people could be! And the dogs were indeed even smaller than the preschoolers, so it made sense.

What was funny and charming was that, upon absorbing and reflecting on this wisdom, they all felt the need to tell it to one another. In tones of great insight, they turned to one another and said, "Did you know? Sometimes when you are small, being surrounded by big people can be scary and overwhelming! Even if they are friendly!" Back and forth, without any particular concern that they were all saying the same thing. Have reached comprehension of an insight, it must be shared!

I must say that this behavior is less charming in tumblr users than in preschoolers. Not least because tumblr users, having gained a little analytical skill to misuse, insist on Summarizing and Generalizing and Unifying the insights they repeat, quickly turning any interesting new information into formulaic dogmatic mush.

[ceramicbeetle]

never going to get past matrix resurrections choosing to make neo someone with a distorted perception of reality being gaslit and manipulated into compliance by his therapist, i’m so normal about it

[priestbitmoved]

                                  [ ˑ ˑ ˑ ] 𝑫𝑶𝑵𝑵𝑰𝑬 𝑾𝑨𝑻𝑻𝑺' 𝑻𝑨𝑻𝑻𝑶𝑶𝑺 & 𝑷𝑰𝑬𝑹𝑪𝑰𝑵𝑮𝑺 , bramble's quick and easy guide .

NECK, SHOULDERS AND BACK :

donnie has a big neck piece that depicts medusa. her expression is best described as one of serene rage. her eyes are totally white, which contrasts with the heavy black and grey detailing of the rest of the piece. the snakes of her hair fan out around his throat and along the underside of his jaw.

a wilted sunflower behind his right ear, usually hidden behind his hair. got it not long after leaving longing, new mexico. it is meant to celebrate james gallowes.

behind his left ear, you'll find a single crimson lipstick stain that's also usually hidden by his hair.

on the back of his neck, under all his hair, you'll find a biblically accurate angel design.

a laughing skull wearing a battered cowboy hat on the back of his right shoulder, done in black ink.

severed angel wings on both shoulder blades, done with pops of red ink and with several bloody feathers scattered around the area.

a rattlesnake that follows the curve of his spine.

an anatomical heart with a noose wrapped around it on the back of his left shoulder. it was also gotten in celebration of james gallowes.

on the right side of his lower back you'll find a silhouetted version of the two men shaking hands from pink floyd's 'wish you were here' album cover.

just above the pink floyd tat, you'll find a pinup style tattoo of a lady with dark curly hair, and a cowboy hat. she's covered in tattoos and is wearing what looks like an unbuttoned plaid shirt and cowboy boots. she's winking and throwing devil horns with her left hand.

next to the pinup tat, you'll find a skeletal cowboy wearing a battered poncho with a smoking pistol in its hand. it's also got a toothpick in its mouth if you look closely.

EARS :

his first piercing was an animal canine tooth on a chain hanging from his left ear lobe, though this piercing started as a simple silver hoop. he gets a second one in the same lobe, and often switches it up between a simple stud earring or a silver hoop.

he has helix piercings in both ears, and both resemble skeletal hands. he often switches it up between the skeletal hands, belt buckle cuffs or simple silver bands.

TORSO :

there are various lipstick stains ranging from deep purple to bright red on his hips and his abdomen.

a ram's skull with four horns, and a third eye on its forehead done in a detailed comic book style, with twisted branches crawling underneath the design in black ink. this tattoo is located on his pectorals and spreads out across the tops of his shoulders.

on the right side of his ribcage, you'll find a large piece that depicts a demonic creature with bat-like wings, carrying two deadly flails. flanking it on both sides are bats and ravens.

there's a stylised black ankh on his lower abdomen, with the loop going around his belly button, and the rest of it trailing down and stopping on his pelvis, just above his groin.

to the left of the ankh design you'll find the words 'no future' in gothic lettering on his lower abdomen.

a pentagram on his left hip, this was the first tattoo he ever got.

a guitar pick on his right collarbone that was gotten to celebrate his father. it's one of his more recent tattoos.

donnie has nipple piercings. they're simple silver bars that you can totally see whenever he's wearing a tight shirt or a white tank top.

RIGHT ARM :

he has a grim reaper in a cloud of skulls on his bicep. this is easily the most intricate of his tattoos.

a marlboro cigarette box with flowers sticking out, instead of marlboro, the box says 'cowboy killers.' you'll find this one just under the grim reaper design.

the second tattoo donnie ever got was a mountain lion crouching on his forearm, the design is a heavily stylised one, highlighted with pops of colour on the eyes.

there's a cartoon penguin wearing a baseball cap and sunglasses for emma on the inside of his forearm, above the mountain lion.

to the left of the mountain lion you'll find the torso of a knight with a sword, the knight has only a helmet, no face, and several arrows sticking out of his back.

the ac/dc lightning strike on the side of his wrist, just under the bone.

a horses skull on the other side of the same wrist, has an outline of the horse's head around it in dark black ink.

a stylised bat can be found on the back of his hand, this one has been heavily influenced by gothic art styles. there are various stick n'poke spiders and cobwebs accompanying this design, they almost act like a border to it.

on his knuckles and his fingers, there are outlines of the knuckle and finger bones done in crosshatched black ink.

LEFT ARM :

there's a barbed wire design around his upper forearm, above his bite scar, with some drops of blood coming from the barbs.

there's a yosemite sam above the barbed wire, firing off his pistols. this was got as a joke with his brother brody, who used to call him yosemite sam whenever he got angry as a child.

he has 'rancid creature' in gothic lettering on his shoulder, and it has been highlighted by a bright green drop shadow.

there's an outlaw riding a bucking horse and firing a pistol on his bicep.

next to the cowboy design is a demon bent over, farting. this was a design that izzy jones came up with as a joke, and donnie liked it so much that he got it.

to the right of the cowboy design, you'll find a couple of cherubs, similar to the ones found in medieval and renaissance paintings, with punk hairstyles and cigarettes in their mouths. both cherubs have guitars slung over their backs. this one he got for his other bandmates, sammy laurel and clara bell.

you'll find a skull with two monstrous hands with claws for nails holding it, so the jaws of the skull are wide open just below this tattoo.

a cowboy boot with a snake wrapped around it can be found next to the bite scar on his forearm.

along the other side of the bite scar, you'll find a simple outline sketch of a long wyvern-like dragon fighting a knight.

on his middle finger there's tolkien's original sketch of smaug from thror's map to the lonely mountain, it's been done in bold red ink, and was gotten as a tribute to his love of fantasy.

on his other fingers, you'll find small tarot-inspired cards, and small stick n'poke doodles, like smiley faces, stars, crosses, crescent moons, suns, and hearts.

on the back of his left hand you'll find a portrait of a woman wearing a wide-brimmed witches hat with a cobweb forming in the curve of it. she's smirking and has wiry, black hair that looks as though it's wet. her eyes are nothing more than white circles, as the top half of her face is cast in the shadow of the hat she's wearing. you can see the hint of her cleavage and nothing more.

LEFT LEG :

there's a longhorn skull on his thigh, done in a bold comic book style.

he has two horses on the outside of his thigh, both are up on their hind legs, locked mid-fight. this one has been done in heavy black ink.

he got an american football wearing sunglasses on the inside of his ankle for lee bennett after he died.

besides the football is a ballet dancer with mechanical legs and flame-red hair. she's mid-pirouette, with a wide smile on her face. this one is dedicated to stacy bennett, who was bound to a wheelchair after her interaction with the same creature that killed lee.

NOTES :

on both arms, you'll find various space-themed tattoos, such as planets, moons, shooting stars, star clusters, galaxies, and so on, in the small gaps between larger pieces.

you may also find some stick n'poke flowers, such as roses or sunflowers, done in these gaps as well. these will have been done by members of rancid creature or by friends looking to practise their tattooing skills on him.

the number of tattoos donnie has before he gets clean is far less than the number he has after getting clean. tattoos are his addiction, and he'll look to get one for literally any reason. all the people who mean something to him, and who have meant something to him, will have a tattoo dedicated to them somewhere on his body. which means that if we've plotted a dynamic where donnie and your muse are close to donnie in any capacity, i'll likely plot with you that donnie will get a tattoo somewhere for them, and he will show off about it.

[fayeandknight]

First and foremost, while this post contains content about docking, I am firmly not interested in debating it. It is part of the standard for this breed in my country and I'm not going to tolerate knocking reputable breeders for adhering to said breed standard.

That said, I am potentially interested in getting into breeding and would like some input from knowledgeable folks.

Some up front info: I have experience with the breed and absolutely adore them. It is a docked breed and part of my interest in getting into breeding is because I want a undocked dog without sacrificing quality.

If I did pursue breeding it would only be under mentorship.

The medium length version of my plan would be to acquire a wonderful male puppy from an excellent breeder. Title him in agility, conformation, and some original breed purpose things. Do above and beyond health testing. Basically prove him to be an exemplary example of the breed. Throughout this I would also be developing a solid relationship with his breeder.

I would want his breeder to arrange the pairing for his breeding, first litter at minimum. I would want to be fully educated on why they decided on the pairing they do and everything that goes into that.

From that breeding I would like to keep a female. She would be docked per breed standard and I would prove her as I did my male. If, and only if, all these things played out this way would I then use her as my foundation bitch for my own program in which the puppies would be undocked.

My program would likely not produce dogs often. Only when I am looking for my next dog and know that I can find quality homes for all puppies. I would also look to my mentor for education on how to match puppies to homes that suit them and all that entails.

So my question to knowledgable folks is, does this sound like a good approach for getting into breeding? Would you be open to working with and essentially taking someone like me under your wing?

As much as I desire an undocked dog from this breed, I don't want to pursue that in an irresponsible or impulsive manner.

Much thanks for your words of experience and wisdom.

[rewordthis]

Have you ever fallen in love with an Aquarius? Because I know where Gojo guilt trips himself about Geto, for the past 10 years. You’re physically unable to forget them. You won’t. Have you ever conversed seriously with a Sagittarius? Because I can understand why Nanami listens to Gojo in spite of 99% of what leaves his mouth being complete bullshit. They are so brutally honest that you’re not allowed to ignore the discomfort they cause you. And they are also very willing to explain what you won’t understand. After they make fun of you, of course… Have you ever seen a furious Cancer? Because I can more than just imagine how Geto must have felt being in the same room with Nanami when Haibara’s body was brought back to jujutsu tech. You would be wishing there was a hole you could cower back in until the hurricane that is their emotions exploding dies down a couple notches. And even then, you still would be scared shitless to even look at them, much less to open your stupid mouth and speak to them. These men? I have met them. And apparently Gege has, too.

[unproduciblesmackdown]

For panel of the funeral, I think the guy behind the flowers on the coffin might be Asa? The head shape and face markings fit, and it'd be fitting for him to be there directly opposite Mitzi.

oh word, this guy, right?

didn't spot that, i think you're right....ft. what i believe is asa's first appearance otherwise, for comparison:

design sure seems to match in structure and markings, even got the darker ears visible in the funeral pic. and definitely adding Placement relevance too like you say, to be standing opposite mitzi....with Maybe Mordecai between them.

[cezulian]

Some ppl are so proud of hating stuff like lol we get it your walls are impenetrable and being insufferably intolerant as you are is dope and everybody thinks you’re so so big and strong lmao can you like go home dude

[polyamoryprincess]

I wish content creators understood that when they do a sponsorship of a product or service that has LOADS of controversy that they then have to go “oops my bad I didn’t know!!” Like… that’s worse than if they were like “yeah I knew” lmao

Like oh good you’re so blinded by a fat paycheck you can’t show any respect or care towards your own brand or the people you’re attempting to sell these things to (who are usually straight up fans) by taking 2 seconds to google the thing you’re about to slap your face and approval all over.

At least people who know the controversy and don’t care are showing they researched the damn thing first.

[beastsovrevelation]

The "it's just a fictional character" argument is fucking getting old. No, to me, they're not. I've been a maladaptive daydreamer for twenty years, since kindergarden. Mentally and emotionally, fictional worlds are real to me. Mentally and emotionally, characters are real, and alive, to me, whether they're original, or adopted. They have will. They can feel, and I feel what they feel, because they're inside my damn organs. When they get angry, it hurts me. And it's very, very draining.

If someone fucking mentions my exprerience just being a mental condition... It doesn't matter whether it's mental, or mystical, or whatever. It doesn't change the experience. So no, I don't care whether my hate posts about popular characters and ships upset other people in the fandom, actually, I like it if they're seen. I should care about people's feelings?.. Why? They don't give a damn about my feelings. Characters are more real to me, than most of these people, anyway. Characters have been there for me, the way real people hardly ever have.

[insightfultake]

Is the Digital Age Eroding Our Social Skills? The Hidden Cost of Hyper-Connectivity

In an era where a single tweet can spark a global movement and a video call can bridge continents, the world has never felt smaller. Yet, as we become more digitally connected, a pressing question emerges: Are we losing the art of genuine human connection? With over 5.18 billion internet users and 4.8 billion active social media users worldwide, as reported by DataReportal in 2023, the digital revolution has undeniably transformed how we communicate. But beneath the surface of this hyper-connected world lies a growing concern—the erosion of traditional social skills. This insightful article explores the impact of digital connectivity on our ability to interact meaningfully, backed by research, data, and expert insights, and offers actionable steps to reclaim the human touch in an increasingly virtual world.