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#post maybe or maybe not posted in light of recent events in the spn fandom...
jadegr8 · 5 months
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dude that's no longer subtext that's domtext
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hixystix · 3 years
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Fanfic Meme!
Tagged by @nimata-beroya! Thank you!!
How many works do you have on Ao3?
58 in total, with 43 of them being Star Wars: Rebels fic from the last year and a half!
What’s your total Ao3 word count?
1,134,316 so far. More to come!
What are your top 5 fics by kudos?
A Safe Haven, 831 kudos
Come in from the Cold, 613 kudos
Dream Walking, 321 kudos
Not Her Dream, 290 kudos
By the Light of Lothal's Suns, 235 kudos
(Lots more answers below the cut!)
Do you respond to comments, why or why not?
I try to respond to every comment lately, though I know I miss one every now and again. I've managed to discover some lovely readers this way and I feel like it's only polite to say thank you!
What’s the fic you’ve written with the happiest ending?
Uhhhh... most of them? Maybe the happiest was Safe Haven? I tend to go for the happy ending all the time.
What’s the fic you’ve written with the angstiest ending?
Come in from the Cold, though you've got to read the sequel to find out that out in the first place.
Do you write crossovers?
I used to, back when I was bigger in the SPN/Richard Speight Jr fandom. Haven't been inspired to write one for Star Wars yet.
Have you ever received hate on a fic?
Never in a comment, though I have heard mutterings from people who don't like the way I characterize people or use events from canon in AUs.
Do you write smut? if so, what kind?
I do. It's not my favorite thing to write, but sometimes it feels like fandom calls for it. I limit myself to when I'm inspired, though.
Have you ever had a fic stolen?
If I have, I haven't known about it.
Have you ever had a fic translated?
Not into another language, but I have had podfics made before. That counts as translating somehow, right?
Have you ever co-written a fic before?
I have! Usually I find it quite fun.
What’s your all-time favorite ship?
Seeing as I am not actually a huge shipper, it's got to be Kalluzeb because nothing has ever grabbed me and made me want to write like they do.
What’s a wip that you want to finish but don’t think you ever will?
Right now I'm struggling with the sequel to Luck Charm. It calls for a certain type of smut that I'm not all that comfortable writing, even though I desperately want to finish the fic and get on to the third in that series.
What are your writing strengths?
Oof, I am the wrong person to ask this. I have no friggin' clue. Maybe pining? And lately, projecting my own traumas and issues onto characters as a way to explore them myself.
What are your writing weaknesses?
Smut, for sure. Writing dirty talk. Ultra-cocky characters. Rude characters. I struggle with things I would have trouble saying in person.
What are your thoughts on writing dialogue in other languages in a fic?
I love including @anathtsurugi's Lasana when I can, though I try to limit myself to individual words/names and a few phrases/sentences that I try to translate in the text.
What was the first fandom you wrote for?
First ever? Star Wars. First posted online? Harry Potter. First posted on AO3? Hannibal.
What’s your favorite fic you’ve written?
This changes frequently. At the moment, I'm somewhat enamored of 'Til I Reach You. I recently reread it and had a "huh, this is really good!" moment.
Tagging just a few people: @archangelsanonymous, @greymichaela (I know you're on mostly originals now, but you're still a fanfic powerhouse!), @rivulet027, and @ysalamiri-queen!
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This weekly roundup includes fics written (at least in part) during the 1k1h sprints and/or the Weekend Writing Marathon events.
Fics are ordered first by fandom, then by word count from smallest to largest.
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Again by @ialwayscomewhenyoucall
Carry On (Rainbow Rowell) || snowbaz || General || No major warnings apply || 167 words || Complete
Summary: Just a few of Simon's thoughts after their first kiss.
Other tags: chapter 61, simon pov, poetry, fluff
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Looking for Every Day by @ialwayscomewhenyoucall
Doctor Who || Eight x Rose || No major warnings apply || 446 words || Complete
Summary: While looking for her Doctor with the dimension cannon, Rose comes across an earlier version of the Doctor instead. They only have a few minutes, but Rose and the Doctor will always have a connection: anywhere and anywhen.
Other tags: dimension-hopping rose, poetry
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lost in the after by @ialwayscomewhenyoucall
Harry Potter || none || General || No major warnings apply || 148 words || Complete
Summary: The day after the Battle of Hogwarts Luna sits alone, a bit lost in her grief, a bit in shock.
Other tags: poetry, post battle of hogwarts, grief, shock
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Together by @tellthenight
The Magicians || Quentin/Eliot || Teen & up || No major warnings apply || 336 words || Complete
Summary: A little bit from Q and Eliot's life together that we missed in ep 3.05-A Life in the Day.
Other tags: queliot, A Life in the Day, Missing Scene, 3.05
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Thursday by @tellthenight
Supernatural || Dean/Cas || General || No major warnings apply || 462 words || Complete
Summary: Dean tries to ask Cas out.
Other tags: destiel, flirting, AU
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A Irresistible Good Baby by FormidablePassion
Supernatural || none || Mature || Graphic Descriptions of Violence || 969 words || Complete
Summary: Lilith is hungry. She wants a delicious snack and she only settles for the sweetest little morsels that humanity has to offer.
Other tags: Lilith, Canon Compliant, Cannibalism, Marshmallow Cannibalism, Magic, Handwavy Demon Power, Hostage Situation, Kidnapping
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It’s Destiny by @fpwoper
Supernatural || Dean/Cas/Benny || Explicit || No major warnings apply || 1,370 words || Complete
Summary: Dean and Benny secretly want Cas to join them, both in their sex life and in their personal relationship. But how will they get to their goal? SPN Kink Bingo square: Double Penetration
Other tags: Alternate Universe - Restaurant, Restaurant Owner Benny Lafitte, Restaurant Owner Dean Winchester, Restaurant Owner Castiel, Good Cook Dean Winchester, Slight pining, Walking In On Someone, Double Penetration, Double Anal Penetration, Blowjobs, mild pain play, Mild Cock and Ball Torture, It’s not as bad as the tags make it look like, Bottom Castiel (Supernatural), Top Dean Winchester, Top Benny Lafitte
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What We Did Summer Vacation by Treefrogie84
Supernatural || Sam Winchester/ Amelia Richardson || Teen & up || No major warnings apply || 1,542 words || Complete
Summary: Chuck got to write novels for his prophecies. Nice, simple, and got him paid. Kevin's sneaking internet access under Crowley's nose and writing fan fiction of all things. This is going to look great on his college applications.
Other tags: meta madness, Prophet Kevin Tran, Sam Winchester hit a dog, Season 8, Fanfiction
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There You Are by FormidablePassion
Supernatural || Castiel/Jimmy Novak, Dean Winchester/Castiel/Jimmy Novak || Explicit || No major warnings apply || 46,496 words || Complete
Summary: Jimmy knew that he was adopted, he never bothered to ask questions, content with his family. When he finds himself face to face with one Castiel Milton he does things that he never thought he would do. Then Cas and Jimmy get the great idea to seduce the hot new Physics professor. Which throws all three of them for a loop.
Other tags: Charlie Bradbury, Hael, Minor Character Death, Alternate Universe - College/University, student!Jimmy, Jimmy POV, Professor!Dean, blatant objectifying of Dean Winchester, Mistaken Identity, Twins Separated at Birth, Smut, Frottage, Twincest, Sibling Incest, First Kiss, Cuddling & Snuggling, implied baking skills, Anticipation, Underage Drinking, POV Dean Winchester, Exhibitionism, Voyeurism, Deansturbation, Masturbation, Miscommunication, Unsafe Sex, Then safe sex, Angst with a Happy Ending
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Finding Our Way by @pherryt
Supernatural || destiel, bendriel, dean/cas/benny/alfie || Explicit || No major warnings apply || 75,627 words || Complete
Summary: Part 2 of the Just Right series: The music festival is over but the memory of it still lingers on in everyone's minds. Benny's working harder than ever at the diner while Alfie's trying to decide whether or not to meet his real family. Cas is trying to convince Dean to keep a kitten, Bobby's checking out the new possible boyfriends, Benny gets a mysterious new hire at the Diner and, all in all, they're just counting the days till Dean and Cas can move to Sioux Falls. Can their Summer Fling become the Real Thing?
Other tags: Polyamory, diner!fic, Established Relationship, Smut, Fluff, Angst, Past Abuse, Past Cheating(not by any of our guys), diner au, Hurt/Comfort, Finding Family, Reconnections, Cop!Dean, Doctor!Cas, Chef!Benny, writer!Alfie, bottom!alfie, everyone else switches, Light Dom/sub, Gentle Dom Castiel, domestic AU, Kitten, tub sharing, Shibari, Sub!Dean, Panic Attacks
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Risky Business by @froggydarren
Teen Wolf (RPF) || Tyler H/Dylan O || Teen & up || No major warnings apply || 1,532 words || Complete
Summary: There’s one person whom Tyler wants to hang out with at any given moment in time. He’s also the one with whom there’s a higher risk of being recognized and swarmed by fans. Still, they’re going to be only a few hours apart and with a little time on their hands. Tyler wonders if it’s worth the risk.
Other tags: Pre-relationship, Friendship, Pining, Unresolved Romantic Tension
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recognize the chances that you missed by Tryslora
Teen Wolf || Derek/Stiles || Teen & up || No major warnings apply || 3,988 words || Complete
Summary: It's been at least a decade since Derek saw Stiles, maybe longer. Hauling him out of a car wreck isn't how he expected a reunion to go.
Other tags: hurt!Stiles, angst with a happy ending
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Have you posted a fic recently?  Any active WWM participant can Submit your fic here by midnight EST Wednesday and it will be included on next Friday’s WWM Fic Roundup post.
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incarnateirony · 6 years
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Ratings Talk Masterpost.
It's about time I just try to masterpost as much of my crap as I can as a general answer to recurring questions, as I'm typically Beetlejuiced at least once a day to have to explain the same shit over and over again and I, at least, would like a one link drop involving common issues that are often interwoven in one big, wanky pillar of misunderstanding in the fandom.
Topics include, via headers:
“Is the show in danger of cancellation from bad ratings? I read an article/post-”
“But the demo on this last episode was-”
“I don't get it. Where are people going?”
“When you say classic ratings are dying, that has to be some kind of hyperbole, right?”
"But Supernatural ran a 1.9 average on its first season!"
"Well, maybe it was just, you know, ratings decline effected it until then. I mean, can anybody track this?"
And just because I’m psychic: Spring Decline
“Misha’s fanbase is just kids!”/”Only teenagers want to watch this new crap!”
Character popularity, etc, wahhh
“I STILL call bullshit on ratings decline/curve!”
“Something something baseball”
And more.
This post will probably be updated as I go along and realize rando things I should have included, but if I put it behind a handy-dandy cut I can pull that off. 
Also, don’t be afraid to send asks about anything here, or frankly, about anything NOT here that I didn’t think to include.
Also this is gonna be a bitch to update come next year by loading in more modern resource links by season but whatever.
So. Cut below.
Is the show in danger of cancellation from bad ratings? I read an article/post-
Simply, no.
Clickbait is clickbait, and earns people money. They do it on a lot of shows, knowingly drop a hot line or whatever to make people either hate-click or sling it around to bash people on the head with and boost their rates. And/or sometimes they just have no idea what the fuck they’re talking about, which is why ratings savant sites like TV Grim Reaper drag the fuck out of them sometimes. And before you think the first tweet proves your point, please read the following two which expand and clarify.
The show's ratings aren't bad compared to normal. The show isn't anywhere near a danger zone line of cancellation based on ratings. People who have no idea what they're looking at have been screaming that the show is dying and about to get cancelled from bad ratings for ten years, ironically only after the show became safe and after Kripke himself stopped worrying about cancellation. (x) (x) (x) To link a few. I could keep going. But this falls squarely into the “just because you don’t like it doesn’t mean it isn’t true” area, and I’ll continue to show why, below, chart after chart, source after source, on the why, and just how fragile SPN was, and when it shifted. The shorthand is here, but as that’s just a microcosm of the discussion I’m fully aware some asshat will try to argue points the rest of this  post will discuss.
We are more at risk of J2(M) deciding they're just tired of it, tired of being demanded of, and just... tired. It's not coinkidink that has J2 taking less screen time, Misha getting more screen time (rather than a few minutes per episode) and even when we have brother episodes, a few later in the season where they're mostly working independently. These guys only want to work a few days a week. Which is fair. They've been at this for 14 years. Splitting up the workload onto a larger cast clears their schedules. The spinoff to keep the franchise alive got dropped (mostly due to network drama re Plec and CBS)  So guess who wants to help their friends stay at work on something they all love, and their franchise stay alive? But they also want family and time off. Expect more of this if the show is bound to continue, and expect them to throw up their hands and say "nevermind" if there's too much bitching or recoil about it.
But the demo on this last episode was-
It looked low, right? So what this is going to take is a general explanation of the decay of ratings. But the "too long, didn't read" version is that ratings are on the decline and have been since the dawn of television.
A simple google search will tell you this, and that it's a problem well above and beyond Supernatural. 
Feel free to re-search it by adding words like "by year," "marketing," or "causes of."
Similarly, CW has quite literally never targeted the 18-49 demo as a whole. They specifically target the 18-34. They can sell this as a targeted demo to get better money, even if other shows outside of Supernatural (which I’ll cover charted out and sourced below) have experienced a level of primetime ratings collapse that even makes that a bit spotty. It’s the same marketing trick that invented the 18-49 to begin with, when ratings were originally one big fucking vat. Now, you can track multiple marketable subdemos like 18-49, 18-34, and 25-55, to name a few. It’s become globalized to target the 18-49, but marketing and ad space sales are decided by things more refined than that.
I don't get it. Where are people going?
DVR (+3/7). Apps (like the CW app). Amazon. Hulu. Firestick. Roku. Most of these things didn't exist 14 years ago, and the few that did were far from popularized. By 2020 there will be 4x as many viewers watching via digital methods as there are watching classic TV. As of 2016, it was 3.4x~.
Here's a discussion where multiple charts sourced from the Nielsen company, who manages ratings, about it. 
Digital ratings are not tracked by Nielsen, and there's a variety of discussions about it. In fact, there was a day when Executive Producer Matthew Federman from CBS Blood and Treasure gave Kelios a good shake about her bad ratings narrative and why Nielsen is a legacy system, poorly maintained, and about people in power that benefit from it staying out of date.
Unsurprisingly, it didn't keep her from talking more bad stuff about ratings afterward. But what we do know is that for two years running (and only in recent years), SPN has been in the top 20 digitally called shows in the world. Because while we don't see these reflecting in our Live+SD ratings, networks do. (Link is to when it ranked 18th, when in 2018 it ranked 16th. Having a hard time finding that link at the moment, I may edit it back once I find it again, but if you want an idea, 2016, 19th;  2017, 18th; 2018, 16th; noticing a trend?) This puts it in the same running of the ilk of Game of Thrones, the Walking Dead, Grey's Anatomy, Pretty Little Liars, Big Bang Theory, and a variety of DC properties.
CW has never been a classic primetime leader. It's target goal has typically been 1/3 to 1/4 of the big 4 network's numbers, ish. That actually varies since CW handles their WB and CBS properties differently due to a variety of contractual reasons. WB properties have to score higher. CBS can slog bottom of the barrel because they fund CW with minimum airing requirements to make use of CW's deal to vomit products out onto Netflix to continue making money even if Pedowitz laments the ratings of a CBS product.
Similarly, while CW has never-ever-ever been a competitor in live primetime TV (which I’ll further eviscerate below), it has been a leading competitor in digital, as above. They also base their marketing on digital performance rather than classic Q scores. The audience they want is online. Their primary audience is online. In the world, online is almost 4x the size of classic. But CW, a back end network show always and forever, is one of the leading competitors. SPN’s presence is a nearly completely digital one. So if you’ve ever tagged “it’s just online!” @ TPTB you may want to not do that. Because it’s dumb. Stop that.
CW does have one specific target for live TV: the 18-34 demo. And that's how they stay swinging and keep the ad-lights on in live, by marketing that. But that takes a discussion about Demo. This is the digital section. I'll talk about demo and classic TV ratings later. But if you want to know where people are going - digital is booming, and classic TV is dying.
When you say classic ratings are dying, that has to be some kind of hyperbole, right?
Not really, and Dabb's assistant brought it to light here.
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Of course, again, antis that have no reading comprehension or idea what she was talking about acted like she was talking specifically about SPN despite her talking about network TV and the season. But classic TV is in fact going extinct, as per the article I linked you above.
But to illustrate how bad this is, have a website that tracks several hundred modern shows 
Demos Year to Year 
Breaking down Live + Same Day 
The Myth of Thursday Premiums, but the discussion of ad rates per demo class 
The Collapse of CW's advertisement rates, based on ratings decline - which you'll notice, SPN didn't even make the chart on gaugeable decline 
On young skew and better ad rates 
Demo is more Important than raw viewers
Just to link a few.
I mean honestly, ratings are complex as hell. It's not a matter of waving around a number and thinking you sound like you know what you're talking about, except to other people that don't know what you're talking about. Lots of shit effects things. Day, timeslot, other events (is there sports airing?), type of show (scripted, not?), and yes - most importantly - time. You could make it a full time job to browse a resource site like SpottedRatings for a WEEK and still not entirely get what the hell you're looking at, but at least you have a few indicators.
But the real indicator is our state of affairs. Take a look at this Sunday's ratings.
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Notice anything... weird...?
Mostly that the only thing green at all is Sports? Notice that not a single show that WASN'T a live sporting event broke a 1.0? Not one.
And even if you go to, say, Thursday, when there was only ONE big live sporting event,
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ahHhHhh Supernatural only got a 0.4 18-49!!!
And... only one show even broke a 2.0.
That show was running a high 3.x last year.
It ran a 2.3.
The others? Well, non sporting, you have two shows that did above 1.0. 1.0 and under? 12. 12 shows. 12 shows did not even hit 1.0.
"But Supernatural ran a 1.9 average on its first season!"
I promise you Supernatural was not the fucking king of the pool back in its day. In fact, just by a list of raw viewers, Supernatural was tied with Malcom in the Middle and Kitchen Confidential in 2005, at #127  King of Queens was bigger. Supernanny was bigger. Martha Stewart's Apprentice was bigger. Are we getting the idea? And yes, demo matters more than raw viewers, but raw viewers is part of what pans into demo.  But that was at its peak, before spring decline in 2006 that it never recovered from. Here's the season with demo.  84 shows were bigger than it. SPN was the #85 show of the 2005-2006 fall season, with only 10 shows performing worse than it. Malcolm fell under it by the end of the year in demo.
So let's take a minute to reel that in and process it. SPN was in the BOTTOM 9% of shows, even after its first season got early premiere buzz. Do you want me to really paint out to you where it was by season 2 or 3? Cuz here you go, here's the TV season of season 3.  #111. Five shows performed worse than it. Let's take a moment to wrap that up in our braincase. By season 3, Supernatural was the sixth worst performing show on television out of 116 tracked. But yeah, let's all smoke crack and pretend we have no idea what the fuck Kripke was talking about when he talked about riding the bubble and being in fear of cancellation.
For giggles, let's check out the TV year of season 4!  #107... out of 129.
So for people being stubborn that don't think "#111 to 107 isn't huge!" let's scale that SPN just went from being in the bottom 10, then bottom 6, into there now being 22 shows performing worse than it. Now, it's only in the bottom 17% of shows. Not the bottom 9%/5% of season 1 and 2. Do you notice that launch? That's a big assed launch. And because the WB and CW had always been a smaller network than the big 4, that was actually enormous.
"Well, maybe it was just, you know, ratings decline effected it until then. I mean, can anybody track this?"
Yes and no. Because if nobody could, things would just be getting randomly cancelled all the time. If you listen to TVByTheNumbers' Gunsmoke Rule, you can't compare the ratings of a season to any season other than the immediately previous one (and, when not shorthand in a tweet, even that isn't wholy reliable for all the above crazy reasons.) However, that's even shorter shorthand for "please stop using ratings when you have no idea what you're fucking looking at, we're tired of seeing people in every fandom talk about the golden days because they don't comprehend their early seasons were actually in the ratings toilet."
Other places, like SpottedRatings, have developed methods of tracking this. For example, SR created the Plus System. (Master Page - but if you navigate the site you can learn the formula for it yourself.) The TLDR is they do a mix of averaging the results of ratings each night and evaluating the rate of decline the same time of year for the last two years to try to set a projected rate of decline that they then measure the results against in the scales listed in the link for general value of the show.
I know it sounds complicated, but bear with me. Pretend shows A, B, and C get ratings 3.1, 2.8, and 1.9 (average 2.6 - total 7.8) one year, and then the next year they all go down about 18% total between them (1.4 demo goes poof!, total of 6.4, so average between them should be 2.13), even if we shuffle what numbers end up exactly where, and the next year 20% (1.28 goes poof! Total 5.12, so the avg should be about 1.71 between them). That means next year, the annual decline will be speculated at about 19%. Which means we expect about 0.97 of demo to go poof! and leave us with a total of 4.15, or 1.38 between the three. 1.38 becomes our average performer line. Whoever is closest to 1.38 between the networks scores 100. Based on the formula in the link, if your ratings are lower, you score lower, and if you score higher, it's higher.
Due to the nature of the CW it sorta gets its own bracket for what's considered good, even. Based on the results of this scoring, they've put a few hundred shows into this interactive comparison chart where you can see how the industry average among them balances out year-to-year despite decline in every wing. Their score grades them.  
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For example, you'll see the dip in SPN after its premiere year, the dragging those bottom slots I mentioned, then the boost up which, if you only chart Supernatural, looks freaking huge. Similarly, the S7 plummet back into the bottom of the barrel on TV show performance. Then the S8 recovery, and the fact that since S9 we've been riding a high the likes of which the early generations have never seen. Again, scaled in equasion with these hundreds of sourced shows you've been linked to refer to above, and you can continue to navigate the annual charts by the links in various headers and footers.
You’ll notice SPN 14 isn’t in that yet (1-13 are) because, well, we’re only 3 episodes in at the point I’m writing this chart, Jan, and due to the complexity of ratings it’s a fool’s errand to chart in how it competes with other seasons, that early. Notice the big light lavender reaches of the highest/lowest episode value each season (for example, S13′s low dip was the Thanksgiving burnout everyone had a panic attack about THEN, too).
Now, Supernatural season 14 has slipped. A BIT. But this episode everyone was hollering about the ratings of, which could very easily be a one-off? Just like we get one-offs every year? Ranks in the same category as seasons 4, 5, and 8. At the same time, even with attempted year-to-year adjustments on SR, *EVERYBODY* is cripplingly down. The ONLY SHOW not utterly devastated on our night is the one outstanding half hourly that aired right before all of our sports kickoff garbage.
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You'll also notice things have been installed that lets you see the lowest and highest brackets of each season alongside the average season value line. But that's just it. This big 14.3 crisis where stans from every corner started bawling about bad ratings because (standom reason)? Congrats. You found an episode from a solid season like 4, 5, and 8, above late S1, 2, 3, and 7. I don't include 6 in the numbers as it was on Friday which is a trash TV day. So was 7, but by forces we'll pretend not to understand, despite them both being on Friday, S7 fell into the toilet well beyond industry decline and boom! Like magic, bounced back in season 8. Again, for reasons we'll pretend not to understand.
Our current renewology for Supernatural is at 97%. Of the many things on the chopping block, that isn't it. Even if Dynasty is protected by their CBS deal, everything from Legacies (which even by power of its PREMIERE runs only a 41% renewal chance so far), All American - those are quicker coming up. Crazy Ex Girlfriend is already on the way out. Charmed, despite premiere power, is running lower, but is under CBS protection. Legends of Tomorrow is considerably closer to cancellation. Black Lightning is closer to cancellation. Do you notice a trend here?
And again, off of... a bad episode. Which can easily bounce back. Especially minding the impact of sporting events. Dare them to try to move any of those performers into Thursday, see how that goes for them. Sports eats us alive. Did you know the premiere gained another 50% demo and viewers off of +3s alone, much less +7 or digital?
And again, we roll back to digital: SPN is one of the top performers in the world, which many of those doing better than us aren't. So unless you think CW is gonna ax like 95% of its lineup at once, we’re pretty safe on ratings, guys. Again, it’s J2(M) getting sick of the bullshit that we have to worry about.
And just because I’m psychic: Spring Decline
This is a mighty warcry of ignorance that happens every year too. It is common, if not standard, for ratings to decline in the spring. Happens every year. To almost every show. Any show that *doesn’t* decline is an exception, and should be considered doing fucking fantastic. For example, season 8 is an outlier where our ratings kept going up in spring, whereas our other years went down. Us going down in spring wasn’t the show failing. It’s normal. There’s March Madness and TV premieres and all kinds of chaos blowing in the door that affect the actual GA on live viewership, and we generally get catchup in +3/7 or digital as a result, same as sports. 
“Misha’s fanbase is just kids!”/”Only teenagers want to watch this new crap!”
Well, the shorthand version is to just read both parts of this post.
You’re super wrong
But even if you weren’t wrong, that’s not a bad thing.
As I’ve covered devoutly above, CW’s primary marketing niche is the 18-34. The younger their audience skews, the better they get paid - even more than normal with most networks. That rule pretty much sings true everywhere even on 18-49 target shows but even more firmly when it’s a network that deals with companies that target the 18-34 and pay based on that. 
Also, due to women dominating primetime TV, and being a sort of double-yield view for the same demo, they’re also a demo that is more sought after. Even in demo the gender skew is also shifting female, ignoring that the demo itself is worth more heads. Also, it’s just a known thing that in non-sports genre, women engage more in digital fandom regardless of the viewer percentile. Between these two effects, we get a fuckton of girls online in this fandom, with males being the shiny pokemon kept as treasures in people’s pockets.
The linked post has all sorts of charts and sources linked in it so I’m going to leave this here, with the simple note of “If you ever @’d TPTB ‘Misha Collins’ fans are all teen-twenty-something-girls!!!’ “ ... Thank you? You’re better marketing and PR for him than his own agents could be. On the other hand, trying to convince the CW to listen to 35-49 or even older women probably isn’t gonna work out well for you. In fact, that is deadass a way to get quick, hard ignored, and if you’ve wondered why TPTB have stopped listening to you, you might want to turn on your thinker-box.
Character Popularity, etc, wahhh
Things like the size of different demographics beyond this (such as fans of different parts of the show, or actor/character popularity) are things I’ve covered in independent posts, but I may make a masterpost for it, too, at a later date. It’s really not directly relevant to immediate discussion beyond The Castiel Effect.
“I STILL call bullshit on ratings decline/curve!”
Really? Cuz when y’all made the Silent Majority boycott on goss and pretended it wasn’t a bunch of gossers making it, you guys were using the curve internally. Or trying to. You had your own semi-ratings-wizz person you called for help! (Helpful link.)
Funny how that disappeared when it completely stopped working for you. Probably were trying to over-value season 7 to talk yourself out of realizing your dumb shit had trashed the show, since your base averages for calculation were fucked up and that wasn’t worth a 2005 1.4. I sure as fuck wouldn’t want to feel responsible for my noisy opinion bringing the show down to being #200 on the season when it was #107 only 2 years prior. Yikes.
And people sit here wondering why Gamble doesn’t run the show anymore no matter how much bro-onlies beg her to come back. Like it was magic she was removed.
Look, for the record, I feel like Gamble was handed a bad deal. Manners had died, Kripke the creator left, Carver the head author left, she got thrust upon by a bunch of newbies that were so scrambled the newbies were copy editing their own work. Singer didn’t fucking help. She got given a tied up story of perfect poetry and told to make more under these conditions. Social media was new, mobile phones were just becoming a platform, and 100 assholes yelling a lot online was really loud when everybody at TPTB only had a few thousand followers. Thing is, that never really scaled up. As per the link, even at its peak, tricking the middle lane about their ambitions, they hit like 240 people. The fandom census hasn’t been any kinder to them either. They just hit capital asshole mode, yelled a lot and seemed huge when there was nothing to gauge it by, essentially cost a woman her job and have no real comprehension of that much less remorse. She did what she thought was the right thing, and it bit her. I can only imagine how it irks her to get tagged to come back now. She’s doing great with the Magicians. She does good work. Leave her be.
“Something something baseball.”
I heard some sort of fandom crack before that my source site (even though I use multiple?) is something about baseball leagues, possibly because of the use of the word “league average.” Luckily, as most people are literate, one look at these resources will tell you that’s a bold faced lie, so I’m just going to laugh and leave that desperate spin there.
OTHER STUFF
If you’re still confused about ratings, digital inflation or more, the ratings curve or whatever else past these links, check out my initial Ratings For Dummies post. It’s a little raw because I was new to tumblr, but the content is there. Similarly, just check out my #ratings tag. Adjacent, But not immediately related, is my #demographics tag as well, which covers a variety of things from Nielsen subdemos, fandom censuses, google trends, twitter trends, tumblr, pretty much any social media and how they’ve vertically integrated into our audience over time. I’ll probably do a master post for demographics stuff later, but this should do for now.
And I’ll also probably realize other stuff I should have added to this, especially as I receive asks. So it’ll get rolled in down here somewhere.
DON’T be shy about sending me asks for any clarification, or parts of this topic I just haven’t touched on. I don’t bite if you’re not a trolling douchecanoe. Curse of Knowledge is a thing, wherein you kind of think everyone knows certain things that you know, and it turns out they don’t, and it’s okay to ask questions.
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