#people are likely shitting on MAME on tumblr for clout

[waitmyturtles]

Have you read any of the Thai academic papers regarding MAME's work? sometimes I feel like fandom at large has a very strong western bias towards her that borders on xenophobia in review of anything attached to her unless it's more low stakes gmmtv style stuff like wedding plan was which suits western sensibilities more.

Hi, Non! This is interesting framing you've put forth here. I want to note that I'm close with some folks, particularly @bengiyo and @lurkingshan, whose critical tastes I trust, and I can assure myself that they would not call Wedding Plan low stakes. During my Old GMMTV Challenge project, I promised myself that I would not watch another MAME show after Love By Chance and TharnType, and I've taken Ben's and Shan's urging to chuck that aside to add Wedding Plan to my OGMMTVC syllabus, which I'll get to after my summer travels. Let me take a second to sort this all out in a more sensible and chronological answer to touch upon what I know about MAME now that I'm much more read into Thai BLs and the history of the genre.

Regarding academia and MAME, I have not read Thai source material on her start and her legacy in Thai Y novel writing and Thai BL/Series Y television productions. What I am in the midst of reading at the moment is Dr. Thomas Baudinette's Boys Love Media in Thailand (Baudinette hailing from Australia), and he does get in depth with MAME's beginnings, which for me was the first primary source material that I have encountered about her background. To summarize quickly, MAME (along with individuals like INDRYTIMES/Kwang Latika, who wrote the original novel for Love Sick, and others) was part of the first crop of young middle-to-upper-class female college students who became enamored with Japanese BL/yaoi manga, as well as (in many cases) K-pop idols, and began writing fan fiction about and/or in the styles of these interests, which led to the development of the unique Thai Y novel genre.

It does seem to me, at least on Tumblr, that a good chunk of Western fandom here has written off MAME. I'm Asian-American, and I come to my hesitation about MAME from a particularly Asian perspective, so I really can't speak for the non-Asian fans about what they're rejecting. Let me at least explain what I'm rejecting, and how I've engaged in dialogue about it with critical friends here.

LBC did not have as much of what I will attempt to describe as I saw in TharnType, something that I might now call collectivist homophobia or collectivist bias. But LBC had a smattering of it, something that I smelled early on in that series. In both series, MAME seemed to approach her characters, to me, with a distanced hand of judgement that, to me, recalled the kinds of biases that my Asian parents tried to implant in me in my childhood, that I rejected throughout my young years. Queer material is so very often not good to its queer characters, and it seemed to me through LBC and TT that MAME intended to gild that lily to channel a populist homophobia that she seemed to know would resonate with a broader fanbase -- which it did, in part, because TharnType in particular was the first Thai BL with heat in every episode.

(Two things to note about my review of TharnType that I penned last year. First item to note is that Boys Love Media in Thailand had not been published yet, and I had not read primary source material about MAME. I was enraged at the time about fan theories that MAME had been a victim of sexual assault, and had therefore written her queer characters with the biased vitriol that I perceived coming from her because of that theorized past. I still think these theories are equivocating and problematic. Second item is that I heavily recommend reading the reblogs of my TT review, tags and posts and all, to see literally the spectrum of commentary of the MAME fandom/anti-fandom across Tumblr. Writing that post and reading those reblogs was a hell of a great experience.)

Just to summarize this, then -- I choose to not engage with MAME because I see under- and overhanded bias in the work that I've watched, with my Asian eyes; and I just might assume that many Westerners see the same thing. But I don't really know, because I haven't talked to that many Western fans about the depth of this.

So what does this mean for this moment in time? I understand MAME's Love Sea is airing, which I'm not watching, and I missed the boat on Love In the Air -- so I think I'm missing some critical and/or catty chatter about those two shows from the fandom because I don't have context.

But I do know there are folks out there that either write MAME off wholly, likely for similar reasons that I've listed above, and/or hate-watch her shows and post about it. To each their own.

I would not have considered Wedding Plan if Ben and Shan weren't screaming about it. I'm happy to have fewer shows on my plate, I got no time. However.

Nothing in this world exists in a static vacuum. If MAME is experimenting with tone, approach, style, and even taste regarding her shows, then more power to her. @bengiyo's post linked above about Wedding Plan is important for me to see, because I see that he's noting that parts of the fandom may have actually demonstrated real homophobic dialogue about MAME's fictional characters, which, to me, I'm like, what? Really? You got time for that? But also:

If MAME, back in 2019 with TharnType, picked up that her Thai and global fanbases were more inclined to check in with collectivist homophobia, as I'm calling it.... and now, in 2023-2024, has noted that her fanbases might be far more inclined to support real queer equality and overtones in shows, and is including those themes in her work -- can we not welcome that change in? That's why I'll give Wedding Plan a shot.

Let's be sassy and ironic for a second. Could she be making this change for da money and the fame? Sure. But -- capitalism unfortunately rules this world. Car commercials in the States have interracial queer couples parenting children nowadays. If equality talks to money, then content makers will take note. I think I'd be a hypocrite to say that MAME shouldn't make her dollar, all while she's experimenting with more equitable stances.

Last note. There's been quite the dialogue simmering these past few weeks about GMMTV's We Are, and whether or not GMMTV is stepping away from a past where many (not all, but many) of its shows explored queerness in depth. He's Coming To Me, Bad Buddy, Dark Blue Kiss (yes... the first three shows I listed were Aof Noppharnach shows, fuck), Theory of Love, 3 Will Be Free. The major GMMTV BL/GL shows that have aired recently that have made huge waves on social media -- Only Friends, 23.5, Last Twilight, and now My Love Mix-Up -- were/are helmed by branded (capitalism, hello!) pairs, and three out of four of them were flops, with MLMU already treading that territory in EPISODE TWO, for heaven's sake. (Y'all, read the reblogs on this post. Wow.) I finished a rewatch of The Eclipse weeks ago, and I'm dragging my feet on my review, because of what I think that show represents for what branded pairs end up doing to otherwise original content.

I want to posit a theory, that I'll work more on when my OGMMTVC is over, that we have living, real-time proof that the branded pair system is failing good content -- because these shows have to produce engagement snippets of these pairs, instead of more broadly penetrating artistic content. GMMTV's one-off shows with non-branded pairs, like Be My Favorite and Wandee Goodday, are FAR MORE INTERESTING content-wise, varied and inquisitive in their artistic takes on queerness. Even Cherry Magic, featuring the long-awaited return of TayNew, felt fresh, because we literally hadn't seen TayNew in FIVE YEARS. Tay actually KISSED ANOTHER DUDE, shocker!, in 3 Will Be Free. I want to go back to those days, where the pairs could act well outside of their range and their business partners, instead of being limited to the same tone and style that their pairings and their fandoms demand.

I say ALL OF THIS, because isn't it interesting that GMMTV seems to be reverting on a scale of inquisitiveness about queerness -- and MAME seems to be going in the opposite direction?

I would not have expected it. But I have found, lately, some of GMMTV's "takes" on "queerness," as in Only Friends, to be outright offensive. This corporation has become far more gunshy to let their branded pairs just be fictionally gay. If MAME wants to take on a healthier stance of equity, and to play around with more realistic depictions of what it means to be queer in Thailand, then go for it, girl. I will admittedly be watching Wedding Plan with my Asian side-eye and my smell tests for bias, but I look forward to being proven wrong about my suspicions. I want to be a responsible fan here, open to MAME's changes.

This ended up being a lot, but thank you for provoking these thoughts, Non.