#online friends who know my real name are the real MVPs of my online experience
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I became friends with this one dude from a Discord server in 2018. We'd VC all the time just talking about games and stuff, but we never really cared about real names. That went on for months. I forgot how he got my number—must have given it to him for game purposes—but I just found out from my mom later on that some dude called looking for Mara (me). My mom was confuzzled, of course, because that's not my real name, so she ended up telling him my real name (I know, not a good move). He confirmed it with me, and since then, he never called me by my IGN again, and honestly, even though it's all by accident, I think it's nice. It's nice to have someone recognize me more than my IGN or internet name. Now I consider him as one of my online besties even though we don't talk as much anymore 'cause of real life responsibilities. He would still chat from time to time and would call sometimes just to check up on me and talk about life or vent out. And I think that's real friendship. That's some kind of connection that I never found in real life.
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This. This is the online friend experience.
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THANK YOU @hollyethecurious
@hollyethecurious I know I've just said goodbye at the airport, and I'm sorry I'm not good with real words, so here are some more.
You are truly, truly, the Emma to my Killian. The bloodied and bruised face to my Whumpee. The fish to my chips. And despite the fact that all I could offer you was a recliner chair in a pokey one bed flat that smells like housetraining a puppy, you came to England anyway.
I can honestly say that I had a blast at Enchanted2, and it's all thanks to you. I would never have made it there without you, and when I was talking to Colin about having therapy for my anxiety just to get to the con, and he said how glad he was I'd made it, I name dropped you. I name dropped you, as my person, to a celebrity, who agreed that you were a good person. And as we all know, if Colin thinks it says it, it's true. So there.
I miss you already. I miss the three of us. We are a good team (three escape rooms proves it) and Killian loves you, and we all know how good a judge of character dogs are. I think he finally worked out that you don't live in the Chromebook, but he still chases his tail so he's still growing into his smarts, clearly.
But this isn't just about you (sorry), because I don't think I would have had such a great con experience if it wasn't for a few other little people.
@winterbaby89 You have the biggest, brassiest balls for flying to England without so much as a jacket. You got me through a tough Saturday. I do have a weak bladder but about 50% of me peeing was actually me crying in the fancy toilet, and I think you got that and just let it happen. Which is why, from the bottom of my heart, I am sorry England puts onions in everything 😋
@darkcolinodonorgasm You are exactly how I imagined you. Every single Italian I have ever met has been lovely, bubbly, with this infectious energy that just radiates through the people they are with, and you did not disappoint! I'm so glad you managed to make it and it was a pleasure seeing you! Ciao Bella!
@effulgentcolors omg. You. Just. I have no words for how much I love you. You are sweet, and funny, and genuine and I am so glad I met you. Even though we haven't talked much online, there is something warming about a tiny human bean waving at you across a room full of people that I'll miss.
@alexandralyman I can feel you rolling your eyes as I say what's in my head. I had no idea when I messaged you from across the bar you would even reply, let alone entertain the likes of me all weekend. Truly a gracious human being, and I am still absolutely floored you would even consider hanging out with us for most of the con. I hope the chicken Fredrick's is as good back home 😉
@sherlockianwhovian It was so nice meeting you finally! And your mum! Super awesome ladies! I hope you catch all your dreams and I know I wore my O'Donocrew shirt with pride because of you, so thank you for that! It was nice not being the minority in my own country for a while too!
@wyntereyez I still feel bad for letting you sleep on the floor, but once you assured me you were on the run, how could I not? It's always scary meeting people you have never met, but I can safely say that you belong in our rag tag group of friend, right @hollyethecurious ? Also, I can't think of a nicer person to nearly get murdered with after following a random guy to a random lift, that took us to a random corridor, after we had just met. Haha
@killianmesmalls (like the movie), sorry I tried to undress you literally the second after you had told us you didn't want to get raped on your way back to the hotel room. Oops, maybe there was alcohol in my cocktails after all! It was Star Wars, tho. I'm sure you'd have tried to disrobe me too if I had been wearing such a badass shirt!
Stay cool, super young sexy ladies! ♥️♥️
Honerable mention to Clive the consierge, the real MVP, for personally driving @winterbaby89 back to her hotel after midnight when there were no taxis left.
#enchanted 2#long post#sorry not sorry#i had so much fun#and josh dallas called me awesome#i can die happy now#well happier#the only thing that could have made this weekend better would have been Krystal
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I went from reluctant leader to ACTM officer!
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Kind of a late update but after what seemed like an endless discernment period and an unforgivably rigorous application process (on my part), I’m officially the Ateneo Association for Communications Technology Management’s Associate Vice President for Documentations! And yes, I’m aware that’s a mouthful so from this point on, I am referring to myself as ACTM’s AVP for Docs.
I honestly did not see this coming though: Freshman Angel stuck out like a sore thumb in her home org. In addition to finding all upperclassmen intimidating as I do with anyone born at least a day before me, I felt like I was just… not feeling it most of the time. All I lacked was a button that read “I really wish I weren’t here right now!” pinned to my shirt. It was only when I was a sophomore, familiar with the organization’s events and able to see them up close that I realized that I didn’t remember going through most of them myself. Although I’m pretty sure I was present because it was mandatory for all new members, I don’t recall going to a general assembly, being briefed on the different departments within the org, and especially being taught what our core competency was. I was very content with doing the bare minimum as a Docs Head: going to meetings to take minutes and do registration, nagging at the project heads and point people to submit the necessary requirements for post-documentations, and smiling shyly and saying “I’m ok!” when people asked me how I was.
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Although I was much more active in my second year, I never realized I wanted to increase my level of involvement until I went to LEAP, the three-day leadership training seminar in Zambales I raved about in my first semester recap blog post. It was there when I noticed the home aspect that ACTM prides itself on: everybody—regardless of batch and predetermined social circle—bonding in more ways than one, both with and without the influence of alcohol, just having a great time and joking around like they’ve been friends forever. I saw just how much ACTM was investing in me to help me realize that maybe I could be an officer too. Maybe I could contribute to the great culture that makes us so much of a family. But of course, that thought quickly found its way to the backburner the minute we boarded the bus back to Manila.
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I never really saw myself as leader material after several failed stints in my old school: I was the secretary who forgot to ask the teacher to sign the attendance sheet, or the vice president that ran out of the classroom first during earthquake drills when I was supposed to be last in line to check if all appliances were off. (In my defense, it was an act of self-preservation.) I didn’t realize it then while I was busy wreaking havoc in every homeroom class I found myself in but when I finally grew up, for the lack of a better term, I came to the conclusion that being put in charge of a group of people would only bring disastrous consequences and I didn’t want anyone involved in that.
Fast forward to several months later: I had an individual consultation with my boss Chelsea, the previous holder of my current position, to help with her plans in running for vice president of our department. Somewhere along the way, she tapped me to fill her shoes—a request that was met with a high-pitched “WEH?” that probably shocked everyone on the third floor of MVP that day. I had been diligently doing my work for two years, she said, just as long as she has so I knew enough about the processes. Back then, I was very preoccupied with two other extracurricular commitments and had plans of joining three more the next school year. My goals and ambitions were all over the place and I guess it reflected in the way I skirted around the topic because she just patted my knee (throwback to the time when physical contact was still acceptable) and told me to think about it. Real hard.
I guess this lockdown period also served as the time for discernment I needed: I weighed the pros and cons, made the necessary trade-offs, and got the insights of those I trusted, mostly by pestering them with uppercase keyboard smashes. I’d think I had a final decision one day then wake up the next, completely changing my stance. It’s not like I didn’t want to serve—I guess I just wasn’t giving myself permission to believe I could. I can’t really pinpoint when it happened but one day, my brain went: “What the heck. What could possibly go wrong?”
—
After making the decision to run, I felt at peace, no longer overthinking about every single thinking that could possibly go wrong, just eager for the day application season would formally start. Well, that is until I received the actual notification from the Ateneo ACTM page that said a Facebook group for all AVP aspirants had been made. I tossed my laptop aside and started yelling, much to the dismay of my mother who was on the receiving end of all this panic. Over the next few days, I would watch the electoral talk that followed, a webinar of sorts that basically gave a rundown of the process we would have to go through should we want to take on the challenge.
One of my requirements was a long-ass form complete with questions about myself, my leadership skills, the department, and the organization. I remember looking through the platforms of the Executive Board applicants during the first wave of elections and saying to myself, “Wow, I hope I don’t have to fill up something that long. I would cry my ass off!” only to find out that I would have to submit almost an exact replica of that and truly enough, cry my ass off. While Noelle, our EVP, was glossing over everything, I took these pictures on my laptop’s photo booth to express my frustration and sent them to my friend Julia, who was also watching via Zoom. I was actually very paranoid that I had my video on during the call and would end up exposing my contorted facial expressions to all 70 people watching the livestream. Thankfully, the universe was merciful enough to be on my side at the time.
Believe me, I wanted to get started with the work the minute the virtual meeting ended: I felt like I needed to so everything wouldn’t pile up and paralyze me on the day of the deadline. But even early on, I was already pretty overwhelmed and I couldn’t bring myself to do anything. So I lay down on my bed for the rest of the night and played Ribs by Lorde on repeat. It was an effective coping mechanism then but I instantly regret it the next day once I realized just how much time I had wasted doing nothing when there was so much to be accomplished.
I answered the introspective questions pretty quickly: thanks to my sense of self-awareness, I was able to identify my strengths and weaknesses well. What I really struggled with was the platform. I couldn’t generate any original ideas that I felt could solve the problems I spotted—I had wondered if I could just copy paste Chelsea’s platform and add comments such as “Same” or “RT” on the side and call it a day. Thankfully, this is what individual consultations were for. I contacted Elise, a co-Docs Head from the previous school year, and Gella, my boss back in freshman year and both were kind enough to bounce ideas off me and give me reassurance that the working drafts I had in my mind were actually worth executing. With their insight (and a lot of ice cream), I was able to finish my application form days before I expected to.
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I also wrapped up shooting my platform presentation ahead of schedule. I couldn’t find any decent background at home besides this one cabinet but I failed to notice that part of its door was actually faded until I was already done filming. In an attempt to hide it in a way that still appeared on-brand, I slapped some star and cloud stickers on the video and claimed that it matched my own name. The only obstacle I had to overcome was practicing for my panels.
The fact that my question and answer session with the Executive Board was to held be online instead of in-person given our circumstances was supposed to comfort me somehow. But either way, not knowing which answers were going to be expected of me gave me a great deal of anxiety. To stave off this irrational fear, I prepared a Quizlet with 27 potential questions or points for clarification on one side, and my response on the other, which I rehearsed with just the right amount of uh’s and um’s interspersed to make it look as spontaneous as possible. Maybe my greatest sacrifice though was boycotting any TV shows or movies until I was done presenting because even the most mindless programming could take away precious brain cells needed to retain more important information.
On the day of my actual interview, I was feeling pretty confident. I had gone the extra mile by preparing an hour early and recording videos of myself answering my imaginary questions on my laptop camera. This way, I felt like I was simulating the actual experience. But not even this form of planning could have prepared me for the real deal. I wish I could tell you more about how it went but I was so nervous that I blacked out. I vaguely remember puckering my lips and flashing a peace sign every time I didn’t know the answer to something and had to respond with, “I will look into that if I ever get the position.” I also remember that not a single one out of the 27 questions I had committed to memory was asked.
As expected, I was the most relieved when it was over, I didn’t even feel embarrassed until much later on. I got out of my smart casual attire, slipped into some pajamas, watched a movie, and finished the tub of Coffee Crumble waiting in the freezer as a reward. Two days later, I had received a message from Chelsea asking if she could call me. My friend Iverson had said that results are announced to all applicants via phone call before being released to the public at night. It’s not a clear indicator that I was the one they chose, which was horrifying because who wants to be rejected over the phone? My younger self hated Joe Jonas and what he did to Taylor Swift for precisely this reason!
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Thankfully, I was only met with good news. Chelsea had told me that I had been chosen by the Executive Board and I was ACTM’s new AVP for Docs. I hadn’t eaten breakfast at the time despite the fact that it was 10 minutes to noon at the time so it took a while for my nutrient-deprived brain to generate the appropriate reaction. The joy kicked in eventually: I jumped up and down and yelled I’M SO HAPPY so many times once the call ended that the words have started to lose meaning.
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Since then, I’ve spent my time familiarizing myself with my roles and responsibilities while getting to know everyone else on the team. I’ve had a video call via Google Meets with the people in my department where we leveled off, got to know one another better, and set our goals for the year as we watched Chelsea eat pasta. Very wholesome! EC Wars was also pretty fun: all eight departments of the organization were head-to-head in different challenges. It kinda reminded me of high school intramurals but with less broken friendships. We had to auction one another a la Unsubtle Syota Searching, make a Tiktok introducing our department, its relevance and the roles of each member (which officially launched my career as the org’s official Kris Aquino impersonator), and had a chaotic game of Bring Me through Facebook Messenger. Yes, it’s possible but not if you’re a PLDT subscriber! I also got put in a group with other members of the EC for an activity where we had to make an IMC campaign for a chosen advocacy. As the Mind Readers (named as such because of the multiple instances we sent the exact same message at the same time), we were assigned to tackle sustainable fashion and I have to say that our finished product was, as Dani Rosales herself would call it, “hot”.
This week, we’re on to the more serious stuff: revising internal procedures, refining platform points, etc etc. The fear caused by my self-doubt is further compounded by our current situation, which is keeping us from performing our tasks the way we envisioned we would. But I am a hundred percent confident that since I’m with the right people and we’re all doing the very best we can, it’s going to be one crazy fulfilling year ahead for all of us. I’m endlessly grateful to ACTM for taking a chance on me! Shoutout, of course, to: (1) Chelsea for serving as the final push I needed to decide that serving this organization is what I wanted to do; (2) all my friends who told me I had nothing to worry about while I was being neurotic and who were the first to congratulate me and say that they told me so; and (3) my parents who listened to my rants even if they were 90% org-related jargon.
Wishing you all love and light,
Angel
#quarantingz#personal?? actually ewan#angeltriestoblog#life dump#angel tries to be a leader#hopefully angel succeeds
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An incomplete list (but already way too long) of stalker/obsession films for... no reason at all. Keep in mind I got all these from online lists, so if some of them aren’t actually stalker films, I cannot be held accountable for it.
The Roommate (2011) - “When college freshman Sara arrives on campus for the first time, she befriends her roommate, Rebecca, unaware that the girl is becoming dangerously obsessed with her.”
One Hour Photo (2002) - “An employee of a one-hour photo lab becomes obsessed with a young suburban family.”
Play Misty For Me (1971) - “A brief fling between a male disc jockey and an obsessed female fan takes a frightening, and perhaps even deadly turn when another woman enters the picture.”
The Fan (1996) - “Three-times MVP baseball player Bobby Rayburn joins San Fransisco Giants, and obsessive fan, whose profession is selling hunting knives, Gil Renard is excited over that. But Rayburn plays the worst season of his career and Renard tries to do everything to help him, but goes too far.”
Dear Zachary (2008) - “On November 5, 2001, Dr. Andrew Bagby was murdered in a parking lot in western Pennsylvania. The prime suspect: his girlfriend. As the saga unfolded, Andrew’s oldest friend began making a film…”
Hidden (2005) (might be in French?) - “An upper-middle class Parisian family starts receiving anonymous video tapes of their house. There’s no commentary, no threats, but the message is clear: You’re being watched. Slowly, dark revelations come to light…”
Enduring Love (2004) - “On a beautiful cloudless day a young couple celebrate their reunion with a picnic. Joe has planned a postcard-perfect afternoon in the English countryside with his partner, Claire. But their idyll comes suddenly to an abrupt end.”
The Loved Ones (2009) - “When Brent turns down his classmate Lola’s invitation to the prom, she concocts a wildly violent plan for revenge.”
Body Double (1984) - “A young B movie actor’s obsession with spying on a beautiful woman who lives nearby leads to a baffling series of events with drastic consequences.”
The Gift (2015) - “When married couple Simon and Robyn unexpectedly encounter Gordo, an acquaintance from Simon's past, little do they know that their perfect lives will be thrown into a terrifying tailspin.”
The Good Son (1993) - “Mark, a young boy who loses his mother, must stay with his extended family while his father is away on business. Mark becomes acquainted with his cousin Henry. However, the extent of Henry's depravity soon becomes clear.”
Remember My Name (1978) - “Neil Curry is living a happy life with his second wife Barbara in California after abandoning his first wife, Emily, in New York. Their life of domestic bliss is interrupted when Emily comes back from prison, where she served a 12-year sentence for murdering Neil's former lover.”
The Resident (2011) - “A landlord becomes obsessed with a doctor who moves into his building.”
Reviving Ophelia (2010) - “No one listens when a teenager suspects that her cousin is in an abusive relationship.”
Hear No Evil (1993) - “An Oregon woman's new friend helps her elude a corrupt policeman who wants an item she unknowingly holds.”
Hell Hath No Fury (1991) - “The wife of a slain man is framed by the killer, a warped woman whose identity she knows.”
Creep (2014) - “Aaron answers an online ad and drives to a stranger's house to film him for the day. The man wants to make a movie for his unborn child, but his requests become more bizarre as the day goes along.”
Sleeping With The Enemy (1991) - “After faking her death in order to flee from her violent husband, Martin, Laura Burney leaves Cape Cod and moves to Iowa, where she adopts a new identity and starts dating a local teacher, Ben Woodward. Martin, meanwhile, unearths evidence suggesting that she isn't dead, and when her mother confirms this, he tracks her to Iowa.”
Stalked at 17 (2012) - “An abusive man promises to kill his girlfriend when she threatens to end the relationship and take their baby.”
Stalker (2010) - “A troubled writer retreats to a country house to work on a new project, but her new assistant may be hiding a sinister agenda.”
The Strangers (2008) - “Kristen and James are expecting a relaxing weekend at a family vacation home, but their stay turns out to be anything but peaceful. First, a mysterious and dangerous woman arrives at the door while James is out on an errand. After a time, the real danger does show up - in the form of three masked torturers, leaving Kristen and James struggling for survival.”
Lady Beware (1987) - “A Pittsburgh window dresser gets tough with a deranged lab technician who stalks her.”
Dark Summer (2015) - “Alone under house arrest for stalking, a teenager experiences a terrifying brush with the supernatural.”
Eye Of The Stalker (1995) - “A wily legal consultant maneuvers within the letter of the law to be near the object of his obsession, a judge's daughter.”
Fear (1996) - “When 16-year-old Nicole Walker meets 23-year-old David McCall at a Seattle nightclub, she falls in love. David is exciting and charming, and despite the wide age gap, he wins over Nicole's family -- except for her workaholic father, Steven, who's suspicious of David from the start. His concerns are realized when David turns out to be a violent sociopath who sees Nicole as his possession.”
Fear Stalk (1989) - “A producer from Beverly Hills is shocked when someone steals all of her belongings out of her purse. The thief begins to make threatening phone calls and withdraws money from her accounts. The stalker becomes more and more dangerous until he finally tries to kill the producer.”
The Paperboy (1994) - “Small-town deaths are the result of a 12-year-old boy's obsession with a divorced mother.”
The Perfect Guy (2015) - “With a fulfilling career and a loving relationship, lobbyist Leah Vaughn seems to have it all. Then Dave, her long-term boyfriend, questions her future plans for marriage and a family. The resulting breakup leaves Leah heartbroken, until she meets Carter Duncan. Soon, the budding romance turns dangerous as Carter reveals his volatile nature, forcing Leah to turn the tables on the man she thought was Mr. Right.”
P2 (2007) - “Angela is working late on Christmas Eve. When she finally decides to leave, she goes down to the parking garage to get her car, but it won't start. Thomas, the garage's security guard, offers to help. He also invites Angela to dinner, but she refuses. Thomas, crazed, knocks her out. She wakes up in Thomas' office, chained to a chair and in different clothes. Now Angela must fight for her life in order the escape from the garage.”
Obsessed (2009) - “Things couldn't be better for Derek Charles. He's just received a big promotion at work, and has a wonderful marriage. However, into this idyllic world steps Lisa, a temporary worker at Derek's office. Lisa begins to stalk Derek, jeopardizing all he holds dear.”
Unforgettable (2017) - “Barely coping with the end of her marriage, Tessa Connover learns that her ex-husband, David, is now happily engaged to Julia. Soon, Tessa's jealousy starts to consume her, and she will stop at nothing to turn Julia's paradise into the ultimate nightmare.”
Unlawful Entry (1992) - “Michael and Karen Carr call the police after a failed robbery. Officer Pete Davis arrives and helps arrange the installation of a new security system. The grateful Carrs have Pete to dinner and strike up a friendship. Pete invites Michael to ride with him during a night's patrol and gives him the chance to beat up the burglar. Michael refuses and tells the disturbed cop to stay away, but Pete begins stalking the terrified couple.”
Alone With Her (2006) - “A stalker named Doug uses hidden cameras to spy on Amy, the beautiful object of his obsession. With knowledge gleaned from his secret surveillance, the young man manipulates her, first into friendship, then pushes for a romantic relationship.”
The Crush (1993) - “Writer Nick Eliot moves to a new city for a magazine job and rents a room in the house of Cliff and Liv Forrester, whose 14-year-old daughter, Adrian, instantly makes her attraction to Nick clear. Nick has trouble fending off Adrian's advances and as her obsession with Nick grows, Adrian becomes angry at being rejected and starts attacking his property and friends.”
Split (2016) - “Three girls are kidnapped by a man with a diagnosed 23 distinct personalities. They must try to escape before the apparent emergence of a frightful new 24th.”
Gone (2012) - “A woman is convinced her kidnapper has returned when her sister goes missing.”
My Soul To Take (2010) - “A serial killer returns to his hometown to stalk seven children who share the same birthday as the date he was allegedly put to rest.”
Cyberbully (2015) - “A British teenager is forced by a computer hacker to do his bidding. If she refuses, the hacker will leak compromising photos of her to the public.”
Stalked By My Neighbour (2015) - “A mother and her 18-year-old daughter move to suburbia to help recover from a traumatic home invasion, but a sinister shadow seems to be stalking them.”
Ratter (2015) - “A young graduate student is tormented by a stalker who hacks into her electronic devices and monitors her every move.”
The Perfect Teacher (2010) - “A spoiled, selfish teenager becomes infatuated with her teacher. She befriends his daughter as a way of worming her way into the family, and sets about manipulating every aspect of his life.”
Cyberstalker (2012) - “Thirteen years ago, Aiden Ashley's world was torn apart after an online stalker followed her into the real world and broke into the Ashley family home to claim the object of his desire.”
Valentine (2001) - “Five women are stalked by an unknown assailant while preparing for Valentine's Day.”
The Wrong Girl (2015) - “A budding friendship with a new student takes a sinister turn when the girl starts to disrupt the lives of her family.”
Disturbia (2007) - “A teen living under house arrest becomes convinced his neighbor is a serial killer.”
Kristy (2014) - “When a college girl who is alone on campus over the Thanksgiving break is targeted by a group of outcasts, she must conquer her deepest fears to outwit them and fight back.”
Open Windows (2014) - “A jilted fan soon finds himself pulled into a deadly game of cat-and-mouse after he accepts the opportunity to spy on his favorite actress via his laptop.”
Cry_Wolf (2005) - “Eight unsuspecting high school seniors at a posh boarding school, who delight themselves on playing games of lies, come face-to-face with terror and learn that nobody believes a liar - even when they're telling the truth.”
Blackway (2015) - “An ex-logger comes to the aid of a woman who returns to her hometown in the Pacific Northwest and finds herself harassed and stalked by a former cop turned crime lord.”
Choose (2011) - “A journalism student tracks a killer with the help of her detective father and a therapist.”
Amusement (2008) - “Three women are stalked by a killer with a grudge that extends back to the girls' childhoods.”
Truth & Lies (2015) - “Teens band together to investigate the source of anonymous messages that threaten to expose their secrets.”
Night Rain (2017) - “An actress is unwittingly hired by her stalker to make an independent movie about a famous unsolved Hollywood murder, but she and her group of young indie filmmakers soon find themselves the subject of their own terror.”
Voidfinder (2017) - “A supernatural stalker pursues a super model to steal her soul with his demonic camera.”
#FollowFriday (2016) - “Students and Faculty on a college campus are targeted by a killer using social media.”
Urban Legend (1998) - “A college student suspects a series of bizarre deaths are connected to certain urban legends.”
The Good Neighbour (2016) - “A pair of mischievous high school kids create the illusion of a haunting on an unsuspecting neighbor. While keeping his every reaction under surveillance, they see much more than they bargained for.”
When The Bough Breaks (2016) - John and Laura Taylor are a young, professional couple who desperately want a baby. After exhausting all other options, they finally hire Anna, the perfect woman to be their surrogate - but as she gets further along in her pregnancy, so too does her psychotic and dangerous fixation on the husband.
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A ridiculously good experience
But first, play HSM’s “Gotta go my own way” cause this post be emotional (for me though) af
Also, this post is long af so please bear with me.
I’ve landed my first job sometime in December 2016. Yay! However, it is not something related to the Degree I have but nonetheless, I liked it.
I was just randomly scrolling some job postings online when I came upon this post that says that this certain company is hiring and it says that fresh graduates are welcome; also, it is located somewhere in Imus so I’ve decided to send my resume. Less than 2 days (if I’m not mistaken), I’ve received a call from them, inviting me to take an exam. And so I did. Actually, I really have no idea what the company is all about, I just wanted a job that’s it. When I entered the lobby, I felt at ease. It was nothing like those I’ve been into. Their lobby has a zen cafe theme and would make one feel so at home and so I told myself, ‘That’s it! I’m in!’
While waiting for the examination, I’ve found out that it is a BPO company (I’m not going to mention the company’s name and the department I was in for privacy purposes and I also don’t want to violate anything in the contract that I signed) which immediately sent chills to my body. You might ask, don’t you like to work at a BPO company? Actually, I’ve considered it before and I really do have high respect for those who work at BPOs however, given my nature, I feel like I won’t be able to fit in, especially with the night shift schedule. But since I’m already there, I would do my best in the exam. Two hours later, I was informed that I passed the exam and I’m on my way back inside for the initial interview (my heart was actually beating fast because the interviewer is really handsome, he looks like Coco Martin pero chinito! Mah heart mah soul, bruh). The interview lasted for about 45 minutes? And then I was invited to take another exam on the next day since he said that I might be perfect for the M campaign (told ya, I’m not gonna mention specifics here) - which is basically about Hollywood movies, TV shows and celebrities. And so I took the exam. I passed. Few days later, I was scheduled for the final interview, in their other branch (which will later be my work place because they are the ones holding that said campaign). I gotta admit, seeing the actual work place scared me. IDK. Few days later I was informed that I passed the final interview and I should dropped by their office for the list of reqs and other stuff. Then, medical examination, submission of reqs, signing of contract......orientation, training, nesting and live.
Orientation
I was actually shocked when I found out that I’m the only one in the orientation. IDK bruh, I feel like it will be awkward. But I’m really thankful to Sir E for making it light, fun and interactive. I’ve learned a lot about the company and I was convinced that this company is perfect for me and I just gotta prove that I deserve the opportunity they’ve given. The orientation ended with me having a smile on my face as I go home.
Training
Now, this is an amazing part of the journey. In here, I have a ‘classmate’ and she’s amazing and became one of my great friends now. W have been with the company for 2 years already and she just switched campaign after her former decided to scale down. She made the training week fun and memorable for me. She’s very generous both in knowledge and in material things. She gave me advices and told me stories about her experiences in the company. Also, she’s an artist. I’ve seen her artworks on IG and gosh they are all amazing! Anyways, our trainer is Sir R and he’s the best! He guided us every step of the way. He always make sure that we will learn a lot in every session that we have. He made us well prepared for the nesting. I will always be thankful for all the knowledge and skills he shared with us. You da real mvp, sir!
Nesting
Here, we got to experience what the actual work is like. We were given a lot of activities. Mam N gave us a lot of files to process and make summary. Our work is involve with writing summary about articles that mention Hollywood movies, tv shows and celebrities so my interest with the Hollywood life was very much alive in here. I’ve experienced how to process the files and write summaries. Although there are some errors here and there, we passed this period.
Live
This is something that I could’ve experienced if I didn’t get sick but anyways....on my 3rd week, I was still on nesting and during that time I’ve met the new trainee and we became friends. B is a great person to be with too. She’s fun and she’s genuine. We clicked in an instant. Also, I’ve met two other employees here who assisted me in processing of files (to make sure that I will be well prepared once I go live) they are Mam K and Sir C. They are also awesome :) After two days, my tl (Mam C, who’s also very awesome and supportive) informed me that I will go on live the next day however, the inevitable happened.
Turn of events
I wasn’t feeling well during the 2nd day of my 3rd week at the company. My stomach was aching way too bad every time I eat and it scared me because the last time this happened (which was in 2012), I was hospitalized for more than a week and have to undergo endoscopy. While I was processing files, the pain was already unbearable so I stayed at the clinic for hot compress. I thought I was already okay after 30 mins so I came back to my work area. Few minutes later (and I’m processing files during this moment), I felt the pain again so I ran towards the rest room and there, I vomitted. At that moment, I really wanna go home but I’ve decided to stay. I finished my shift but I was feeling so dizzy already. I went home expecting that by having some time to rest, I will be fine but things don’t really work out the way we want them to, right? As soon as I wake up, I sent my trainer a message saying I won’t be able to come to work because I’m sick. That night, I was debating with my family whether I would go to the hospital or I will just drink meds and rest. The next day, I saw myself being brought to the hospital because the pain is unbearable anymore. I was admitted. For days, the dosage of painkillers they are giving me are increasing each time they will sedate me but the pain’s still there. It seems like there’s no improvement. I felt hopeless. I want the pain to end. I want to rest. I’m tired of fighting for my life. I wanted to die.
While in the hospital, I have some realizations. Night shift does not fit me. And, it is unfair if I will keep the company waiting for me to recover when they can just hire someone who’s more fitting for the job. And so I’ve decided that the moment I’ll be released from the hospital, I will resign. It would be for the best of us.
It was the night before my birthday that I was seriously considering about dignitas (and I know we can’t afford to travel there) because I felt like it was the only option left. I feel so hopeless. My life became a painful routine of me trying to eat food and then I will just vomit it after a few minutes then I will vomit acid then they will give me pain killers then the pain will stop for hours then repeat and I was so tired of it. I just want it to end. I don’t want to live my life that way. I want to end the pain. I want to die.
My birthday came. I was advised to try again. Try eating again and try my best not to vomit. I did, although deep inside I already know that this will just turn out like any other day. But I was wrong.
I ate light breakfast. I felt the pain. I felt like vomitting but I didn’t. I tried eating again and this time, there was no pain. I felt some energy. I felt better.
To make it short, I was miraculously healed on my birthday and the doctor allowed me to be discharged.
Went home. I rested. But my decision’s still my final. I will resign.
I felt empty while writing the resignation letter (that later I asked my friend to write the remaining parts because I wasn’t in the mood to write). While on my way to the company, together with B who will also resign for personal reasons, I suddenly felt sad. The moment I stepped inside our work area, I felt like crying. I wanted to back out. In that short moment, I felt like I wanted to reconsider. I felt like, I just wanna talk to my supervisors to tell them to give me some more rest days so I can recover then I’ll go back to work. But, I still ended up handing my resignation letter. It was accepted.
I went home feeling sad but relieved. I was sad because I gotta leave the company who has been so nice to me but also felt relieved that they now have the chance to find someone better than me.
One would say that I might be overreacting since I only spent less than 3 weeks in that company and I already have all these emotions but to me, I’m not. You see, it was less than 3 weeks but in those weeks, I was able to grow as a person. In those weeks I’ve spent with them, I’ve done things that I thought I can never accomplished before. In those weeks, I’ve realized that BPO companies really do help the Philippine economy. In those weeks, I’ve realized that those who work for BPO companies, especially the ones in the night shift deserves more credit and respect than they are given. In those weeks, I’ve realized that one’s endurance is determined by the amount of effort and dedication that one would give. In those weeks, I’ve realized that as long as you’re trying, as long as you’re willing to work hard and as long as you stay dedicated then you can do things you thought were impossible before. In those weeks, I’ve realized that hard work is the key to success.
I am going to miss reading those articles about good Hollywood films. I am going to miss the songs we used to listen to while working. I am going to miss the employees who are always willing to help us whenever we find difficulties in our tasks. I am going to miss the TLs, trainer and everyone else in there who were always supportive and kind to us. I am going to miss my co-trainees, W and B, for the short period of time that we spent together, I’ve gained new friends that I know I can always count on. I am going to miss the environment. I am going to miss everything about that work.
But yeah, I got to move on and be who I am. First, I gotta recover since having acute gastritis is no joke. I gotta take good care of my body first and you know, health is wealth. Second, I gotta find a day shift work that I guess is more fitting for me, given my health situation. Maybe I just don’t belong there, and I hope they’ll understand. WE might find our place in this world someday but at least for now, I gotta go my own way. (No copyright infringement intended though; I’m just quoting the song cause I feel like it fits well with the topic at hand)
Thank you, TU for the opportunity! You have instilled in me values that will definitely help me in my journey, not just in pursuing another career but also in life. You made me become a better person. (And I also know how to use Adobe Acrobat now and my computer skills improved! I’m actually faster in doing stuff on the computer now, thanks to the training you’ve given me). Also, I am very sorry that it has to end this way.
Goodbye.
It was a ridiculously lit experience that I will never forget!
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Hey, you might remember this post I made over a week ago about making my first sale on www.workshoptactics.com.What is your product?With endless, lengthy and complicated design and team workshop exercises out there, and tonnes of terrible ineffective meetings: Workshop Tactics is a simple, curated set of Agile workshop exercises to help your team get stuff done effectively.What motivated you to start?As a digital designer, I wanted to create a physical product that solved a problem I kept seeing. People who know how effective a good workshop is, don't know which one to run, or when. I wanted to leverage all of my design, website, marketing and research skills and go out and do it for myself.How long have you been working on it for?I've been working on Workshop Tactics since December last year. It started out as a website, which I scrapped. I believed having something physical would reflect the offline nature of a workshop. Writing the content has been the most time consuming aspect.What's your one year and five year plan?In 6 months, I hope to either have created a successful Kickstarter - and sold 1000 copies. In 5 years, I hope to be in the back pocket of every great digital product team in the world.What have been your most memorable positive and negative experiences?The most memorable experience was unboxing the prototypes. I was physically shaking with excitement. This thing that existed on a screen for so long was about to become real! Seeing the delight on people's faces as they looked at them was a great feeling too. The worst experience has been the long slog its taken to get here. Looking at online competition and other great resources and constantly battling the doubtful feeling of "why bother, this has already been done really well". - but it's not been done by me!Advice I would give myself if I was starting out againSeek feedback earlier and more often. Don't be afraid of the telephone. Speak to people! You'll learn more than you could ever dream.The following is a fairly in-depth story of how I got to where I am now, which is now planning my kickstarter campaign, with 70 dedicated customers with a mailing list of only 240.So how do you grow a mailing list from 0?You grow it to 1, then you grow it to 2, then 3.This is clearly garbage advice, but there is some truth to it. So what am I getting at? One of the most important things I learned was from reading Seth Godin’s “This is Marketing”. He talks about finding your smallest viable market. Sell to one person, and grow from there. You need to treat your mailing list in the same way.So how did I sell £1400 of product in a week from a mailing list of 200?1. Do you know what specific problem you are solving?This product solves a very niche problem in a niche sector of the software development industry. Being niche means you can laser focus on a problem. Chances are if you are solving a problem for one person, you are solving it for many. The problem I was trying to solve was there is too many workshop resources out there to choose from, and it’s not clear which you should do or when. So my product curates the best workshops, and tells you why and when to use them. Problem? Too many over complicated workshops. Solution? A curated set of simple workshops.2. How do you find out if people would buy it?The solution is simple. Make it so people can actually buy it. I created a landing page with a mock up of the product (a set of cards). The name and brand were also a part of this test. It needed to feel like it was real. I spent most of my time honing the content to make sure the proposition was as clear as possible. I spent in total £400 on LinkedIn ads. This allowed me to test which marketing message was most effective, as well as what landing page copy was most effective. But how did I know if it was effective or not? I didn’t enable people to buy the product. So what did I do instead?3. How do you know if the idea is “validated?”I got a staggering 20% conversion rate. The thing I measured? Email sign ups with the sole intent of being notified when the product would be available. An email sign up told me two things:There is intent to purchase.They are willing to wait to find out when they can buy it.This gave me confidence I had an idea that would sell. How did I know this really telling me my product idea was validated? Anything above 5% is extremely good. But it’s not an exact science, this data only gives you a steer. There were other things I had yet to learn. How much would people pay for it? Would people actually find the product useful in reality?4. How did you go from 20 to 200 subscribers?During this time I also tweeted to my peer group (500 followers) and LinkedIn connections (900). This grew my list to nearly 100 subscribers! Why didn’t I do this in the first place? Because I wanted to validate my idea with strangers. Based on all this data, I knuckled down and made version one of the product. I knew the time I invest now wouldn’t be wasted. But how would I find out if what I was making was any good?5. Learning is the name of the game, but how do you learn without a product to test?I was already aware of my target audience, as I work with them every day as a consultant. It would take some time before I could get a physical version of the deck out, but I wanted to make sure I was starting off on the right foot. I created a short survey that asked my subscribers and peers what their expectations of the product was. What they were already using, and what their biggest problems are.The responses I got gave me valuable insight into my target customer. Those that filled the survey also expressed interest in trying a free prototype of the product in exchange for more feedback. Creating this early connection with my audience was key. They will later become my advocates, ambassadors and evangelists of the product. Word of mouth is king.6. What has product development got to do with growing an email list?I wanted to make sure I had enough people interested to send something to. With an MVP, it’s entire purpose is to answer high risk assumptions about your product. What’s the biggest assumption I have? That people would actually use it, and find it useful. The other big assumption? That I had an audience for my product. Instagram was a longer test of finding my audience. So there are two tracks of development. Product, and audience.How much did I spend on making the prototype? For the price of learning, it cost £300 to send 30 decks to my subscribers. I skimped on quality, because all I was concerned about was the physicality and the content. I had to create something that functioned to that level.Why didn’t I just send out a PDF? I could’ve done, but the other thing I wanted to learn is if people valued having it as a physical object. That was another assumption I was testing.What happened next? I saw people were tweeting about it, which felt really good. I really started to believe I was on to something. But the nature of the product meant it was hard to get immediate feedback. I had to wait a little while for people to have the opportunity to use it.It would be a few weeks before I started to hear feedback. I had to chase a lot of people. 10 of those 30 I never heard from. However, those that sent me feedback, and those who I spoke to over the phone gave me such ground breaking feedback that I had a clear plan of how to improve the product.Pro-tip: The purpose of an MVP: Minimal effort for maximum learning. If you aren’t learning from an MVP, you’re doing it wrong. Treat your instagram like an MVP.7. How did my email list magically double?When I wasn’t working my job, or working on the product itself, I was working trying to grow my audience. Can I tell you a secret? There is no such thing as magic. It took a lot of work. A friend introduced me to using Instagram for marketing, but I dismissed it. The whole hashtag chasing, selfie taking culture wasn’t for me. But as I dipped my toe into it, I found out where my niche audience was hanging out. Hashtags are kind of a miracle when you find the right ones.I created a tonne of content, experimenting with different hashtags until I found what worked. Making all the content and scheduling it was a life saver, it also gave credibility to the brand I was growing, to be active on social media. I created content that I believed would give value to my audience. Not random arty photos of any old bollocks. Actual tangible advice, step by step exercises, quotes that genuinely tried to change perspectives.Were my posts performing? In the first couple of weeks, no. But as I zoned in on the right hash tags, and learned what content was resonating - I started to find my people. Those people lead to even more wonderful things. Because of Instagram, I was invited onto a podcast about my products niche, which gave me another marketing platform.8. Where are you at now?By now, I had 140 Instagram followers, 100 twitter followers and 240 email subscribers and 30 alpha product users. Whilst the numbers are small, I knew that every single one of these people had some interest in the product. That’s why when I put the beta product for sale, I got 44 sales in a week. I sold 44 of something that didn’t exist yet. Why did I do that? Firstly, I wanted to test the price. It turns out, the price was just about on point. Secondly, I wanted to test if people would ACTUALLY buy the product. And because they did, they funded the second print run of the deck, which meant I could print it at a higher quality, and also spend money on the unboxing experience. The revenue from the pre-orders versus the expense of 44 decks (boxed and shipped!) meant the beta trial cost me £120. That’s pretty good value for learning! I also now have another 44 future advocates of the product (if it does what it promises).9. What’s next?Now I’m working on finalising the product before it’s delivered to my first paying customers. Learning is still the name of the game. I’m still honing how I market the product, who my core user is and what their needs are. The more I learn, the better I can make the product. My goal now is to have an interview with every beta purchaser and listen to them as intently as possible. To learn what their hesitations were, what value they got the most from the product, how they'd improve it, etc. The next move is to the leverage my growing email list, my personal contact list and create a kickstarter to hopefully send my product into the stratosphere of my niche industry. I'm at a crossroads now where Kickstarter seems like an obvious route, but it might not be necessary if I carry on with my current trajectory of building, measuring and learning.Thanks for reading!
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Muzmatch adds $7M to swipe right on Muslim majority markets
Muzmatch, a matchmaking app for Muslims, has just swiped a $7 million Series A on the back of continued momentum for its community sensitive approach to soulmate searching for people of the Islamic faith.
It now has more than 1.5M users of its apps, across 210 countries, swiping, matching and chatting online as they try to find ‘the one’.
The funding, which Muzmatch says will help fuel growth in key international markets, is jointly led by US hedge fund Luxor Capital, and Silicon Valley accelerator Y Combinator — the latter having previously selected Muzmatch for its summer 2017 batch of startups.
Last year the team also took in a $1.75M seed, led by Fabrice Grinda’s FJ Labs, YC and others.
We first covered the startup two years ago when its founders were just graduating from YC. At that time there were two of them building the business: Shahzad Younas and Ryan Brodie — a perhaps unlikely pairing in this context, given Brodie’s lack of a Muslim background. He joined after meeting Younas, who had earlier quit his job as an investment banker to launch Muzmatch. Brodie got excited by the idea and early traction for the MVP. The pair went on to ship a relaunch of the app in mid 2016 which helped snag them a place at YC.
So why did Younas and Brodie unmatch? All the remaining founder can say publicly is that its investors are buying Brodie’s stake. (While, in a note on LinkedIn — celebrating what he dubs the “bittersweet” news of Muzmatch’s Series A — Brodie writes: “Separate to this raise I decided to sell my stake in the company. This is not from a lack of faith — on the contrary — it’s simply the right time for me to move on to startup number 4 now with the capital to take big risks.”)
Asked what’s harder, finding a steady co-founder or finding a life partner, Younas responds with a laugh. “With myself and Ryan, full credit, when we first joined together we did commit to each other, I guess, a period of time of really going for it,” he ventures, reaching for the phrase “conscious uncoupling” to sum up how things went down. “We both literally put blood sweat and tears into the app, into growing what it is. And for sure without him we wouldn’t be as far as we are now, that’s definitely true.”
“For me it’s a fantastic outcome for him. I’m genuinely super happy for him. For someone of his age and at that time of his life — now he’s got the ability to start another startup and back himself, which is amazing. Not many people have that opportunity,” he adds.
Younas says he isn’t looking for another co-founder at this stage of the business. Though he notes they have just hired a CTO — “purely because there’s so much to do that I want to make sure I’ve got a few people in certain areas”.
The team has grown from just four people seven months ago to 17 now. With the Series A the plan is to further expand headcount to almost 30.
“In terms of a co-founder, I don’t think, necessarily, at this point it’s needed,” Younas tells TechCrunch. “I obviously understand this community a lot. I’ve equally grown in terms of my role in the company and understanding various parts of the company. You get this experience by doing — so now I think definitely it helps having the simplicity of a single founder and really guiding it along.”
Despite the co-founders parting ways that’s no doubting Muzmatch’s momentum. Aside from solid growth of its user base (it was reporting ~200k two years ago), its press release touts 30,000+ “successes” worldwide — which Younas says translates to people who have left the app and told it they did so because they met someone on Muzmatch.
He reckons at least half of those left in order to get married — and for a matchmaking app that is the ultimate measure of success.
“Everywhere I go I’m meeting people who have met on Muzmatch. It has been really transformative for the Muslim community where we’ve taken off — and it is amazing to see, genuinely,” he says, suggesting the real success metric is “much higher because so many people don’t tell us”.
Nor is he worried about being too successful, despite 100 people a day leaving because they met someone on the app. “For us that’s literally the best thing that can happen because we’ve grown mostly by word of mouth — people telling their friends I met someone on your app. Muslim weddings are quite big, a lot of people attend and word does spread,” he says.
Muzmatch was already profitable two years ago (and still is, for “some” months, though that’s not been a focus), which has given it leverage to focus on growing at a pace it’s comfortable with as a young startup. But the plan with the Series A cash is to accelerate growth by focusing attention internationally on Muslim majority markets vs an early focus on markets, including the UK and the US, with Muslim minority populations.
This suggests potential pitfalls lie ahead for the team to manage growth in a sustainable way — ensuring scaling usage doesn’t outstrip their ability to maintain the ‘safe space’ feel the target users need, while at the same time catering to the needs of an increasingly diverse community of Muslim singles.
“We’re going to be focusing on Muslim majority countries where we feel that they would be more receptive to technology. There’s slightly less of a taboo around finding someone online. There’s culture changes already happening, etc.,” he says, declining to name the specific markets they’ll be fixing on. “That’s definitely what we’re looking for initially. That will obviously allow us to scale in a big way going forward.
“We’ve always done [marketing] in a very data-driven way,” he adds, discussing his approach to growth. “Up til now I’ve led on that. Pretty much everything in this company I’ve self taught. So I learnt, essentially, how to build a growth engine, how to scale an optimize campaigns, digital spend, and these big guys have seen our data and they’re impressed with the progress we’ve made, and the customer acquisition costs that we’ve achieved — considering we really are targeting quite a niche market… Up til now we closed our Series A with more than half our seed round in our accounts.”
Muzmatch has also laid the groundwork for the planned international push, having already fully localized the app — which is live in 14 languages, including right to left languages like Arabic.
“We’re localized and we get a lot of organic users everywhere but obviously once you focus on a particular area — in terms of content, in terms of your brand etc — then it really does start to take off,” adds Younas.
The team’s careful catering to the needs of its target community — via things like manual moderation of every profile and offering an optional chaperoning feature for in-app chats — i.e. rather than just ripping out a ‘Tinder for Muslims’ clone, can surely take some credit for helping to grow the market for Muslim matchmaking apps overall.
“Shahzad has clearly made something that people want. He is a resourceful founder who has been listening to his users and in the process has developed an invaluable service for the Muslim community, in a way that mainstream companies have failed to do,” says YC partner Tim Brady in a supporting statement.
But the flip side of attracting attention and spotlighting a commercial opportunity means Muzmatch now faces increased competition — such as from the likes of Dubai-based Veil: A rival matchmaking app which has recently turned heads with a ‘digital veil’ feature that applies an opaque filter to all profile photos, male and female, until a mutual match is made.
Muzmatch also lets users hide their photos, if they choose. But it has resisted imposing a one-size-fits-all template on the user experience — exactly in order that it can appeal more broadly, regardless of the user’s level of religious adherence (it has even attracted non-Muslim users with a genuine interest in meeting a life partner).
Younas says he’s not worried about fresh faces entering the same matchmaking app space — couching it as a validation of the market.
He’s also dismissive of gimmicky startups that can often pass through the dating space, usually on a fast burn to nowhere. Though he is expecting more competition from major players, such as Tinder-owner Match, which he notes has been eyeing up some of the same geographical markets.
“We know there’s going to be attention in this area,” he says. “Our goal is to basically continue to be the dominant player but for us to race ahead in terms of the quality of our product offering and obviously our size. That’s the goal. Having this investment definitely gives us that ammo to really go for it. But by the same token I’d never want us to be that silly startup that just burns a tonne of money and ends up nowhere.”
“It’s a very complex population, it’s very diverse in terms of culture, in terms of tradition,” he adds of the target market. “We so far have successfully been able to navigate that — of creating a product that does, to the user, marries technology with respecting the faith.”
Feature development is now front of mind for Muzmatch as it moves into the next phase of growth, and as — Younas hopes — it has more time to focus on finessing what its product offers, having bagged investment by proving product market fit and showing traction.
“The first thing that we’re going to be doing is an actual refreshing of our brand,” he says. “A bit of a rebrand, keeping the same name, a bit of a refresh of our brand, tidying that up. Actually refreshing the app, top to bottom. Part of that is looking at changes that have happened in the — call it — ‘dating space’. Because what we’ve always tried to do is look at the good that’s happening, get rid of the bad stuff, and try and package it and make it applicable to a Muslim audience.
“I think that’s what we’ve done really well. And I always wanted to innovate on that — so we’ve got a bunch of ideas around a complete refresh of the app.”
Video is one area they’re experimenting with for future features. TechCrunch’s interview with Younas takes place via a video chat using what looks to be its own videoconferencing platform, though there’s not currently a feature in Muzmatch that lets users chat remotely via video.
Its challenge on this front will be implementing richer comms features in a way that a diverse community of religious users can accept.
“I want to — and we have this firmly on our roadmap, and I hope that it’s within six months — be introducing or bringing ways to connect people on our platform that they’ve never been able to do before. That’s going to be key. Elements of video is going to be really interesting,” says Younas teasing their thinking around video.
“The key for us is how do we do [videochat] in a way that is sensible and equally gives both sides control. That’s the key.”
Nor will it just be “simple video”. He says they’re also looking at how they can use profile data more creatively, especially for helping more private users connect around shared personality traits.
“There’s a lot of things we want to do within the app of really showing the richness of our profiles. One thing that we have that other apps don’t have are profiles that are really rich. So we have about 22 different data points on the profile. There’s a lot that people do and want to share. So the goal for us is how do we really try and show that off?
“We have a segment of profiles where the photos are private, right, people want that anonymity… so the goal for us is then saying how can we really show your personality, what you’re about in a really good way. And right now I would argue we don’t quite do it well enough. We’ve got a tonne of ideas and part of the rebrand and the refresh will be really emphasizing and helping that segment of society who do want to be private but equally want people to understand what they’re about.”
Where does he want the business to be in 12 months’ time? With a more polished product and “a lot of key features in the way of connecting the community around marriage — or just community in general”.
In terms of growth the aim is at least 4x where they are now.
“These are ambitious targets. Especially given the amount that we want to re-engineer and rebuild but now is the time,” he adds. “Now we have the fortune of having a big team, of having the investment. And really focusing and finessing our product… Really give it a lot of love and really give it a lot of the things we’ve always wanted to do and never quite had the time to do. That’s the key.
“I’m personally super excited about some of the stuff coming up because it’s a big enabler — growing the team and having the ability to really execute on this a lot faster.”
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Muzmatch adds $7M to swipe right on Muslim majority markets
Muzmatch, a matchmaking app for Muslims, has just swiped a $7 million Series A on the back of continued momentum for its community sensitive approach to soulmate searching for people of the Islamic faith.
It now has more than 1.5M users of its apps, across 210 countries, swiping, matching and chatting online as they try to find ‘the one’.
The funding, which Muzmatch says will help fuel growth in key international markets, is jointly led by US hedge fund Luxor Capital, and Silicon Valley accelerator Y Combinator — the latter having previously selected Muzmatch for its summer 2017 batch of startups.
Last year the team also took in a $1.75M seed, led by Fabrice Grinda’s FJ Labs, YC and others.
We first covered the startup two years ago when its founders were just graduating from YC. At that time there were two of them building the business: Shahzad Younas and Ryan Brodie — a perhaps unlikely pairing in this context, given Brodie’s lack of a Muslim background. He joined after meeting Younas, who had earlier quit his job as an investment banker to launch Muzmatch. Brodie got excited by the idea and early traction for the MVP. The pair went on to ship a relaunch of the app in mid 2016 which helped snag them a place at YC.
So why did Younas and Brodie unmatch? All the remaining founder can say publicly is that its investors are buying Brodie’s stake. (While, in a note on LinkedIn — celebrating what he dubs the “bittersweet” news of Muzmatch’s Series A — Brodie writes: “Separate to this raise I decided to sell my stake in the company. This is not from a lack of faith — on the contrary — it’s simply the right time for me to move on to startup number 4 now with the capital to take big risks.”)
Asked what’s harder, finding a steady co-founder or finding a life partner, Younas responds with a laugh. “With myself and Ryan, full credit, when we first joined together we did commit to each other, I guess, a period of time of really going for it,” he ventures, reaching for the phrase “conscious uncoupling” to sum up how things went down. “We both literally put blood sweat and tears into the app, into growing what it is. And for sure without him we wouldn’t be as far as we are now, that’s definitely true.”
“For me it’s a fantastic outcome for him. I’m genuinely super happy for him. For someone of his age and at that time of his life — now he’s got the ability to start another startup and back himself, which is amazing. Not many people have that opportunity,” he adds.
Younas says he isn’t looking for another co-founder at this stage of the business. Though he notes they have just hired a CTO — “purely because there’s so much to do that I want to make sure I’ve got a few people in certain areas”.
The team has grown from just four people seven months ago to 17 now. With the Series A the plan is to further expand headcount to almost 30.
“In terms of a co-founder, I don’t think, necessarily, at this point it’s needed,” Younas tells TechCrunch. “I obviously understand this community a lot. I’ve equally grown in terms of my role in the company and understanding various parts of the company. You get this experience by doing — so now I think definitely it helps having the simplicity of a single founder and really guiding it along.”
Despite the co-founders parting ways that’s no doubting Muzmatch’s momentum. Aside from solid growth of its user base (it was reporting ~200k two years ago), its press release touts 30,000+ “successes” worldwide — which Younas says translates to people who have left the app and told it they did so because they met someone on Muzmatch.
He reckons at least half of those left in order to get married — and for a matchmaking app that is the ultimate measure of success.
“Everywhere I go I’m meeting people who have met on Muzmatch. It has been really transformative for the Muslim community where we’ve taken off — and it is amazing to see, genuinely,” he says, suggesting the real success metric is “much higher because so many people don’t tell us”.
Nor is he worried about being too successful, despite 100 people a day leaving because they met someone on the app. “For us that’s literally the best thing that can happen because we’ve grown mostly by word of mouth — people telling their friends I met someone on your app. Muslim weddings are quite big, a lot of people attend and word does spread,” he says.
Muzmatch was already profitable two years ago (and still is, for “some” months, though that’s not been a focus), which has given it leverage to focus on growing at a pace it’s comfortable with as a young startup. But the plan with the Series A cash is to accelerate growth by focusing attention internationally on Muslim majority markets vs an early focus on markets, including the UK and the US, with Muslim minority populations.
This suggests potential pitfalls lie ahead for the team to manage growth in a sustainable way — ensuring scaling usage doesn’t outstrip their ability to maintain the ‘safe space’ feel the target users need, while at the same time catering to the needs of an increasingly diverse community of Muslim singles.
“We’re going to be focusing on Muslim majority countries where we feel that they would be more receptive to technology. There’s slightly less of a taboo around finding someone online. There’s culture changes already happening, etc.,” he says, declining to name the specific markets they’ll be fixing on. “That’s definitely what we’re looking for initially. That will obviously allow us to scale in a big way going forward.
“We’ve always done [marketing] in a very data-driven way,” he adds, discussing his approach to growth. “Up til now I’ve led on that. Pretty much everything in this company I’ve self taught. So I learnt, essentially, how to build a growth engine, how to scale an optimize campaigns, digital spend, and these big guys have seen our data and they’re impressed with the progress we’ve made, and the customer acquisition costs that we’ve achieved — considering we really are targeting quite a niche market… Up til now we closed our Series A with more than half our seed round in our accounts.”
Muzmatch has also laid the groundwork for the planned international push, having already fully localized the app — which is live in 14 languages, including right to left languages like Arabic.
“We’re localized and we get a lot of organic users everywhere but obviously once you focus on a particular area — in terms of content, in terms of your brand etc — then it really does start to take off,” adds Younas.
The team’s careful catering to the needs of its target community — via things like manual moderation of every profile and offering an optional chaperoning feature for in-app chats — i.e. rather than just ripping out a ‘Tinder for Muslims’ clone, can surely take some credit for helping to grow the market for Muslim matchmaking apps overall.
“Shahzad has clearly made something that people want. He is a resourceful founder who has been listening to his users and in the process has developed an invaluable service for the Muslim community, in a way that mainstream companies have failed to do,” says YC partner Tim Brady in a supporting statement.
But the flip side of attracting attention and spotlighting a commercial opportunity means Muzmatch now faces increased competition — such as from the likes of Dubai-based Veil: A rival matchmaking app which has recently turned heads with a ‘digital veil’ feature that applies an opaque filter to all profile photos, male and female, until a mutual match is made.
Muzmatch also lets users hide their photos, if they choose. But it has resisted imposing a one-size-fits-all template on the user experience — exactly in order that it can appeal more broadly, regardless of the user’s level of religious adherence (it has even attracted non-Muslim users with a genuine interest in meeting a life partner).
Younas says he’s not worried about fresh faces entering the same matchmaking app space — couching it as a validation of the market.
He’s also dismissive of gimmicky startups that can often pass through the dating space, usually on a fast burn to nowhere. Though he is expecting more competition from major players, such as Tinder-owner Match, which he notes has been eyeing up some of the same geographical markets.
“We know there’s going to be attention in this area,” he says. “Our goal is to basically continue to be the dominant player but for us to race ahead in terms of the quality of our product offering and obviously our size. That’s the goal. Having this investment definitely gives us that ammo to really go for it. But by the same token I’d never want us to be that silly startup that just burns a tonne of money and ends up nowhere.”
“It’s a very complex population, it’s very diverse in terms of culture, in terms of tradition,” he adds of the target market. “We so far have successfully been able to navigate that — of creating a product that does, to the user, marries technology with respecting the faith.”
Feature development is now front of mind for Muzmatch as it moves into the next phase of growth, and as — Younas hopes — it has more time to focus on finessing what its product offers, having bagged investment by proving product market fit and showing traction.
“The first thing that we’re going to be doing is an actual refreshing of our brand,” he says. “A bit of a rebrand, keeping the same name, a bit of a refresh of our brand, tidying that up. Actually refreshing the app, top to bottom. Part of that is looking at changes that have happened in the — call it — ‘dating space’. Because what we’ve always tried to do is look at the good that’s happening, get rid of the bad stuff, and try and package it and make it applicable to a Muslim audience.
“I think that’s what we’ve done really well. And I always wanted to innovate on that — so we’ve got a bunch of ideas around a complete refresh of the app.”
Video is one area they’re experimenting with for future features. TechCrunch’s interview with Younas takes place via a video chat using what looks to be its own videoconferencing platform, though there’s not currently a feature in Muzmatch that lets users chat remotely via video.
Its challenge on this front will be implementing richer comms features in a way that a diverse community of religious users can accept.
“I want to — and we have this firmly on our roadmap, and I hope that it’s within six months — be introducing or bringing ways to connect people on our platform that they’ve never been able to do before. That’s going to be key. Elements of video is going to be really interesting,” says Younas teasing their thinking around video.
“The key for us is how do we do [videochat] in a way that is sensible and equally gives both sides control. That’s the key.”
Nor will it just be “simple video”. He says they’re also looking at how they can use profile data more creatively, especially for helping more private users connect around shared personality traits.
“There’s a lot of things we want to do within the app of really showing the richness of our profiles. One thing that we have that other apps don’t have are profiles that are really rich. So we have about 22 different data points on the profile. There’s a lot that people do and want to share. So the goal for us is how do we really try and show that off?
“We have a segment of profiles where the photos are private, right, people want that anonymity… so the goal for us is then saying how can we really show your personality, what you’re about in a really good way. And right now I would argue we don’t quite do it well enough. We’ve got a tonne of ideas and part of the rebrand and the refresh will be really emphasizing and helping that segment of society who do want to be private but equally want people to understand what they’re about.”
Where does he want the business to be in 12 months’ time? With a more polished product and “a lot of key features in the way of connecting the community around marriage — or just community in general”.
In terms of growth the aim is at least 4x where they are now.
“These are ambitious targets. Especially given the amount that we want to re-engineer and rebuild but now is the time,” he adds. “Now we have the fortune of having a big team, of having the investment. And really focusing and finessing our product… Really give it a lot of love and really give it a lot of the things we’ve always wanted to do and never quite had the time to do. That’s the key.
“I’m personally super excited about some of the stuff coming up because it’s a big enabler — growing the team and having the ability to really execute on this a lot faster.”
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Muzmatch, a matchmaking app for Muslims, has just swiped a $7 million Series A on the back of continued momentum for its community sensitive approach to soulmate searching for people of the Islamic faith.
It now has more than 1.5M users of its apps, across 210 countries, swiping, matching and chatting online as they try to find ‘the one’.
The funding, which Muzmatch says will help fuel growth in key international markets, is jointly led by US hedge fund Luxor Capital, and Silicon Valley accelerator Y Combinator — the latter having previously selected Muzmatch for its summer 2017 batch of startups.
Last year the team also took in a $1.75M seed, led by Fabrice Grinda’s FJ Labs, YC and others.
We first covered the startup two years ago when its founders were just graduating from YC. At that time there were two of them building the business: Shahzad Younas and Ryan Brodie — a perhaps unlikely pairing in this context, given Brodie’s lack of a Muslim background. He joined after meeting Younas, who had earlier quit his job as an investment banker to launch Muzmatch. Brodie got excited by the idea and early traction for the MVP. The pair went on to ship a relaunch of the app in mid 2016 which helped snag them a place at YC.
So why did Younas and Brodie unmatch? All the remaining founder can say publicly is that its investors are buying Brodie’s stake. (While, in a note on LinkedIn — celebrating what he dubs the “bittersweet” news of Muzmatch’s Series A — Brodie writes: “Separate to this raise I decided to sell my stake in the company. This is not from a lack of faith — on the contrary — it’s simply the right time for me to move on to startup number 4 now with the capital to take big risks.”)
Asked what’s harder, finding a steady co-founder or finding a life partner, Younas responds with a laugh. “With myself and Ryan, full credit, when we first joined together we did commit to each other, I guess, a period of time of really going for it,” he ventures, reaching for the phrase “conscious uncoupling” to sum up how things went down. “We both literally put blood sweat and tears into the app, into growing what it is. And for sure without him we wouldn’t be as far as we are now, that’s definitely true.”
“For me it’s a fantastic outcome for him. I’m genuinely super happy for him. For someone of his age and at that time of his life — now he’s got the ability to start another startup and back himself, which is amazing. Not many people have that opportunity,” he adds.
Younas says he isn’t looking for another co-founder at this stage of the business. Though he notes they have just hired a CTO — “purely because there’s so much to do that I want to make sure I’ve got a few people in certain areas”.
The team has grown from just four people seven months ago to 17 now. With the Series A the plan is to further expand headcount to almost 30.
“In terms of a co-founder, I don’t think, necessarily, at this point it’s needed,” Younas tells TechCrunch. “I obviously understand this community a lot. I’ve equally grown in terms of my role in the company and understanding various parts of the company. You get this experience by doing — so now I think definitely it helps having the simplicity of a single founder and really guiding it along.”
Despite the co-founders parting ways that’s no doubting Muzmatch’s momentum. Aside from solid growth of its user base (it was reporting ~200k two years ago), its press release touts 30,000+ “successes” worldwide — which Younas says translates to people who have left the app and told it they did so because they met someone on Muzmatch.
He reckons at least half of those left in order to get married — and for a matchmaking app that is the ultimate measure of success.
“Everywhere I go I’m meeting people who have met on Muzmatch. It has been really transformative for the Muslim community where we’ve taken off — and it is amazing to see, genuinely,” he says, suggesting the real success metric is “much higher because so many people don’t tell us”.
Nor is he worried about being too successful, despite 100 people a day leaving because they met someone on the app. “For us that’s literally the best thing that can happen because we’ve grown mostly by word of mouth — people telling their friends I met someone on your app. Muslim weddings are quite big, a lot of people attend and word does spread,” he says.
Muzmatch was already profitable two years ago (and still is, for “some” months, though that’s not been a focus), which has given it leverage to focus on growing at a pace it’s comfortable with as a young startup. But the plan with the Series A cash is to accelerate growth by focusing attention internationally on Muslim majority markets vs an early focus on markets, including the UK and the US, with Muslim minority populations.
This suggests potential pitfalls lie ahead for the team to manage growth in a sustainable way — ensuring scaling usage doesn’t outstrip their ability to maintain the ‘safe space’ feel the target users need, while at the same time catering to the needs of an increasingly diverse community of Muslim singles.
“We’re going to be focusing on Muslim majority countries where we feel that they would be more receptive to technology. There’s slightly less of a taboo around finding someone online. There’s culture changes already happening, etc.,” he says, declining to name the specific markets they’ll be fixing on. “That’s definitely what we’re looking for initially. That will obviously allow us to scale in a big way going forward.
“We’ve always done [marketing] in a very data-driven way,” he adds, discussing his approach to growth. “Up til now I’ve led on that. Pretty much everything in this company I’ve self taught. So I learnt, essentially, how to build a growth engine, how to scale an optimize campaigns, digital spend, and these big guys have seen our data and they’re impressed with the progress we’ve made, and the customer acquisition costs that we’ve achieved — considering we really are targeting quite a niche market… Up til now we closed our Series A with more than half our seed round in our accounts.”
Muzmatch has also laid the groundwork for the planned international push, having already fully localized the app — which is live in 14 languages, including right to left languages like Arabic.
“We’re localized and we get a lot of organic users everywhere but obviously once you focus on a particular area — in terms of content, in terms of your brand etc — then it really does start to take off,” adds Younas.
The team’s careful catering to the needs of its target community — via things like manual moderation of every profile and offering an optional chaperoning feature for in-app chats — i.e. rather than just ripping out a ‘Tinder for Muslims’ clone, can surely take some credit for helping to grow the market for Muslim matchmaking apps overall.
“Shahzad has clearly made something that people want. He is a resourceful founder who has been listening to his users and in the process has developed an invaluable service for the Muslim community, in a way that mainstream companies have failed to do,” says YC partner Tim Brady in a supporting statement.
But the flip side of attracting attention and spotlighting a commercial opportunity means Muzmatch now faces increased competition — such as from the likes of Dubai-based Veil: A rival matchmaking app which has recently turned heads with a ‘digital veil’ feature that applies an opaque filter to all profile photos, male and female, until a mutual match is made.
Muzmatch also lets users hide their photos, if they choose. But it has resisted imposing a one-size-fits-all template on the user experience — exactly in order that it can appeal more broadly, regardless of the user’s level of religious adherence (it has even attracted non-Muslim users with a genuine interest in meeting a life partner).
Younas says he’s not worried about fresh faces entering the same matchmaking app space — couching it as a validation of the market.
He’s also dismissive of gimmicky startups that can often pass through the dating space, usually on a fast burn to nowhere. Though he is expecting more competition from major players, such as Tinder-owner Match, which he notes has been eyeing up some of the same geographical markets.
“We know there’s going to be attention in this area,” he says. “Our goal is to basically continue to be the dominant player but for us to race ahead in terms of the quality of our product offering and obviously our size. That’s the goal. Having this investment definitely gives us that ammo to really go for it. But by the same token I’d never want us to be that silly startup that just burns a tonne of money and ends up nowhere.”
“It’s a very complex population, it’s very diverse in terms of culture, in terms of tradition,” he adds of the target market. “We so far have successfully been able to navigate that — of creating a product that does, to the user, marries technology with respecting the faith.”
Feature development is now front of mind for Muzmatch as it moves into the next phase of growth, and as — Younas hopes — it has more time to focus on finessing what its product offers, having bagged investment by proving product market fit and showing traction.
“The first thing that we’re going to be doing is an actual refreshing of our brand,” he says. “A bit of a rebrand, keeping the same name, a bit of a refresh of our brand, tidying that up. Actually refreshing the app, top to bottom. Part of that is looking at changes that have happened in the — call it — ‘dating space’. Because what we’ve always tried to do is look at the good that’s happening, get rid of the bad stuff, and try and package it and make it applicable to a Muslim audience.
“I think that’s what we’ve done really well. And I always wanted to innovate on that — so we’ve got a bunch of ideas around a complete refresh of the app.”
Video is one area they’re experimenting with for future features. TechCrunch’s interview with Younas takes place via a video chat using what looks to be its own videoconferencing platform, though there’s not currently a feature in Muzmatch that lets users chat remotely via video.
Its challenge on this front will be implementing richer comms features in a way that a diverse community of religious users can accept.
“I want to — and we have this firmly on our roadmap, and I hope that it’s within six months — be introducing or bringing ways to connect people on our platform that they’ve never been able to do before. That’s going to be key. Elements of video is going to be really interesting,” says Younas teasing their thinking around video.
“The key for us is how do we do [videochat] in a way that is sensible and equally gives both sides control. That’s the key.”
Nor will it just be “simple video”. He says they’re also looking at how they can use profile data more creatively, especially for helping more private users connect around shared personality traits.
“There’s a lot of things we want to do within the app of really showing the richness of our profiles. One thing that we have that other apps don’t have are profiles that are really rich. So we have about 22 different data points on the profile. There’s a lot that people do and want to share. So the goal for us is how do we really try and show that off?
“We have a segment of profiles where the photos are private, right, people want that anonymity… so the goal for us is then saying how can we really show your personality, what you’re about in a really good way. And right now I would argue we don’t quite do it well enough. We’ve got a tonne of ideas and part of the rebrand and the refresh will be really emphasizing and helping that segment of society who do want to be private but equally want people to understand what they’re about.”
Where does he want the business to be in 12 months’ time? With a more polished product and “a lot of key features in the way of connecting the community around marriage — or just community in general”.
In terms of growth the aim is at least 4x where they are now.
“These are ambitious targets. Especially given the amount that we want to re-engineer and rebuild but now is the time,” he adds. “Now we have the fortune of having a big team, of having the investment. And really focusing and finessing our product… Really give it a lot of love and really give it a lot of the things we’ve always wanted to do and never quite had the time to do. That’s the key.
“I’m personally super excited about some of the stuff coming up because it’s a big enabler — growing the team and having the ability to really execute on this a lot faster.”
from Social – TechCrunch https://ift.tt/2K3ROfm Original Content From: https://techcrunch.com
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16 Things You Can Do This Weekend to Streamline and Scale Your Business
Just in case at any point this year you’re sitting around wondering if there’s a unique weekend adventure you can embark on to help scale your business, I recommend bookmarking and saving this article. There’s lots to come back to. And if you experience a slow point with your business, you can use one of these activities to make sure you’re still growing and building.
P.S. This post was originally published in January 14, 2014, but has since been revamped and republished.
P.P.S. If you want a book version of this post with 36 more weekend activities (so yes, 52, one for each weekend of the year), please sign up below and I’ll send it over when it’s ready—which will be early January 2018.
16 Ideas You Can Choose from (This Weekend) to Help Streamline and Scale Your Business
1. Launch the MVP (minimum viable product) version of your course.
If you want to test out a course/training idea before building the full thing, then creating a landing page and minimum viable product version of your course is your new best friend.
Check out the checklist below for an idea of what goes on your MVP course landing page, but also check out the video directly below (ignore my voice that sounds like I’m fighting allergies—I was) that reviews some of my favorite MVP landing pages people made (some, in just one weekend) during a challenge I hosted.
The MVP Course Landing Page Checklist Here’s what you’ll want to have on hand or do:
working title for your course
URL for your landing page
rough outline of course content
optional: hashtag for your course
trademark check and Google check
(this is a good idea because you will be using this course name and brand in commerce)
bonus freebie related to your course topic
(think: checklist, tutorial, workshop, challenge, mini-course, or other resource you can send via email to interested audience members in exchange for their email address)
mockup of your bonus freebie
professional email address
(this can be at your main business domain or your new course domain)
marketing email delivery platform (such as: ConvertKit, ActiveCampaign, or MailChimp)
high-quality photo of a scene related to your course topic or of you
to use on your MVP course landing page and/or in your marketing emails
content idea list related to your course topic
(you can use this to send out engaging resources and keep your audience members engaged before your course launches)
optional: info packet about your course
optional: link and payment method to reserve a spot
2. Make a plan to crowdfund something.
Crowdfunding is kinda what it sounds like—a crowd (whether 10 people or 10,000) funding your idea. You can use sites like Indiegogo and Kickstarter to run your own crowdfunding campaign (which usually includes “prizes” for people who fund you, since the money is not a loan, you don’t have to pay it back).
Crowdfunding campaigns are not just good for the $$, but also the exposure. Several products have become somewhat to all the way “Internet famous” after a crowdfunding campaign.
Why? Friends, and even people who don’t know you, are motivated to share your brand and your campaign if they connect with something about it. You can use one of these sites to launch/re-launch a business, a book, a product, a product line, a creative project, really almost anything. 90% of the projects that I’ve supported are by people I don’t know at all.
Crowdfunding even allows you to get out there and start providing consulting services if you want to. Two examples for you: (1) A woman I know in real life “sold” $1000 consulting packages as some of the prizes for supporting her book release. No seriously, look at this thing. She raised almost $12,000. (2) A couple who wrote a children’s book also listed $1000 consultations, among other prizes, for the release of their book and raised over $10,000.
3. Create an online quiz with helpful results or a “prescription” of sorts.
One of the most irresistible types of audience magnets or freebie opt-ins (translation: something people will give you their email address to access) is an online quiz people can take to get some clarity in a field/goal they’re interested in.
Examples:
Discover Your Brand Tone: Are you a Serious Sally or a Irreverent Irene?
Take the Content Prescription Quiz—Know What to Send to Your Audience via Email and Why
What’s Your Dating Style? Take This Quiz to Find Out Why You’re Getting Bored So Fast
Why are quizzes so powerful though?
Well, not only do they appeal to the thing most humans have where we like to talk about ourselves and understand ourselves better, but they also provide you as the brand owner a unique opportunity that few other “opt-in magnets” offer: you can easily create some “next steps” prescriptions or recommendations based on the results people get from your quiz.
One thing I highly recommend, always, is to know where your customer is in their journey of whatever it is you help with. Let’s take a slide from one of my recent presentations to illustrate this point and tie it into the power of quizzes.
Let’s say you’re a personal trainer or a nutritionist (or both) who is specifically helping people with weight loss. Your clients may be at many points on the “Interest to Action Spectrum” . . . and keep in mind, there may be even more points/stops than the illustration below, this is something each brand owner must logically imagine, experience, and build for themselves.
Can you imagine how the free content, and perhaps even the paid product or service, you’d want to serve to a person in Position A (truly making up their mind to lose weight) should be different than the content and product you present to someone in Position C (already committed, already on some sort of program)?
To A, you might want to create a series that helps them envision the benefits of weight loss then talks about the healthiest ways to go about it. You might pitch a low-cost eBook or consultation session. To C, you might want to create a series that helps your audience see the benefits of the methods you teach and builds on their spirit of commitment that is already present. You might pitch a free coaching call or 3-month online program to this person who has already shown the ability and desire to act.
See what I mean?
And guess what?
With a quiz, you can use your magical genius mind and ask questions that help you see which place on the “Interest to Action Spectrum” your new audience member is, and you can create multiple different follow-up sequences (via email, for example) and content pieces to meet them where they are and move them towards where you are.
Awesome, right? I like to use Typeform for quizzes, but you might also try Interact. And psst—if you are a part of PublishYourThing.com, one of the first lessons inside Audience Magnet Arsenal contains two tutorial videos that show you exactly how I designed my popular quiz with 16 different results paths.
4. Create some standard reply emails that you can quickly personalize whenever a potential client emails you.
I use the Gmail extension/app called “Canned Responses” to have some pre-loaded emails ready to go that I can customize for the person/situation I’m responding to. This saves me (or perhaps even a virtual assistant you hire to help you) a ton of time in my inbox.
Think of creating standard responses for:
someone asking you if you have any openings in your coaching/freelance schedule
someone asking for recommendations for _____ (whatever question you get frequently)
someone who wants more information about your _____ (most popular product or service)
times when you’re not taking on new clients and want to direct people to other options or to your waitlist
emails in which someone is thanking you for your work/articles/resources/etc. and you want to respond graciously
emails in which you need to urge your client to get back to you in a more timely manner for a project you’re trying to complete for them—drafting this beforehand will make it not as painful/hard when you have to actually customize and send it
when you are a bit overloaded but want to acknowledge that you got the person’s email
any other situations/needs you run into frequently with your particular brand and audience members
5. Take an online class this weekend to learn a new helpful/creative skill.
Skillshare is highly recommended for online classes. You can also find amazing things on Udemy and through a general YouTube search.
You can even Start Your Book This Weekend with moi, or go for something not directly related to what you do that will help spark some new creativity. Think about:
hand-lettering courses
graphic design courses
speed reading courses
meditation courses
dating or self-love courses
etc.
6. Volunteer some pro bono work to a charity, business, or other organization.
Now only will it be good for the world and good for your portfolio, but a little free work for an organization can:
offer you further experience in something you want to do more of
get you some referral clients from the client you do pro bono for
allow you to possibly offer the free work as a giveaway that people can nominate their organization or that of a friend for
etc.
In these ways above ^^, you can use pro bono work to grow your business, even if it just expands your portfolio or the roster of client logos and testimonials of entities you’ve done work for.
7. Create an engaging challenge for your audience.
A while back, when I was studying for one of my fitness certifications, we spent a good portion of time on the science of motivating people to do things that are good for them . . . even when they might not feel like it or might not know exactly what to do.
This certainly fits for working out for many people, but it can also fit for other things . . . like getting clearer skin, or becoming profitable with your craft business, or learning how to do your own home repairs, or mastering a new language . . . we want the end result, but sometimes the frustrating or repetitive training/actions to get there are not desirable.
But, even if you teach people something they absolutely love every single step of the way, motivating people in smart ways can definitely be worth your time.
Challenges are so powerful because they organically help motivate people by providing small wins, which helps people increase their self-efficacy.
Self-efficacy is basically your confidence in your ability to achieve a specific goal or complete a task. Think about something that is either a bit daunting or that seems wholly insurmountable to you at times. For some people it might be achieving fluency in a new language, for others it might be switching to eating a vegan/plant-based diet.
Now, think of someone extremely approachable and friendly coming along . . . someone who used to be equally overwhelmed by the same task but has now mastered it. Pretend they take you step-by-step through it. Maybe they start by explaining everything vegans can eat and they make you a delicious dish that’s better than anything you’ve eaten in months.
Maybe you think, “Okay, well, I can do it for a day.”
Then, maybe they come over and show you how to prepare an amazing vegan breakfast and lunch. All you know are those two meals, but you get good at them.
Maybe you think to yourself, “Okay, well, actually, I can do this for a few days.”
And so on. When the person showed you how to make two meals that you were able to make well, your self-efficacy increased. You believed in your ability to make an enjoyable vegan meal. And this probably also led you to logically believe that there are other vegan meals you can prepare well.
Even though it may just be a week’s time, how much would your outlook on trying to switch to a plant-based diet change after those successful experiences?
You can design your challenge to create small wins for your audience that majorly affect their beliefs about their capabilities. This can have a lifelong affect on someone and increase their overall confidence so much.
That is powerful . . . and should not (in my opinion) be taken lightly.
The first challenge I crafted for my audience was what I like to call a “happy accident.” You know those times when you mess up something in Photoshop and end up loving it? Or those times when you plan a 30-day challenge that you think only a handful of people will care about and it turns out to be one of the things that grows your brand the most in a certain year?
Yeah. Creating my 30-Day Creative Business Cleanse was my happy accident of 2014, and I want you to have one too, except on purpose.
Planning what you want your audience to accomplish, what you want them to feel, how involved you will be during the challenge, and the format and delivery of the challenge content will help. Head to the next page for info on the types of challenges you can create.
Types of Engaging Challenges You Can Try With Your Audience
1. Habit-Forming Challenges
(typically spread over a specific timeline)
Ex: 14 Days to Yoga (for newbies who’ve never done yoga)
2. Habit-Changing Challenges
(usually done over a specific number of days/weeks)
Ex: The 6-Week Sugar Elimination Challenge
3. Cleanses or Detoxes
(which can really fit in as one of the above challenges)
Ex: 30-Day Creative Business Cleanse
4. Goal-Based challenges
(with the ideal final result of goal completion)
Ex: Sew Your Own Dress Challenge
5. Activity-Based Challenges
Ex: February Photo-a-Day
6. Knowledge-Gaining Challenges
Ex: Learn Spanish for Tourists in 3 Weeks
7. People-Based Challenges
Ex: The 4-week Date Your Spouse Challenge
Ex: 30-Day Business Cleanse for Freelancers
8. Fun Challenges
Ex: The 30-Day Guide to Getting Flirty in Your Thirties
9. Awareness Challenges
Ex: Live Trash Free for a Week
8. Spend some time learning (really, really learning) a social media platform you think might be valuable to your business.
For example: Play around in Pinterest for a few days. Note the pins that draw your attention, read descriptions and see which ones are most effective, find some top pinners in your industry and see what they’re doing right.
Learn the slang, etiquette, and way of life on the social media channel of your choice. Read a book on it, find some good blog posts on it, and then dive into creating content for your business social media profile/page.
9. Get some new photos of you, your products, your office, or your customers enjoying your products. Doing this in a large weekend batch will give you content for weeks/months to come.
Whether you get some professional photos taken (which is a great idea to lend credibility to you) or you learn a few photography tricks with your iPhone or Android device, new pictures always entice readers, regular visitors, new visitors, social media followers, etc.
Plus, have you ever noticed that you’re more excited about promoting something when you have an awesome image of it? Even if you offer a digital service (such as online coaching or a freelance service), you can get images of you at work or images that represent the kind of work you do. If you’re a digital business owner, you have the opportunity to get creative with how you present your work visually.
10. Create an arsenal of visual templates that complement each other.
For some examples, check out the list of “5 Graphic Templates to Make and Use for Your Brand” below.
1. Article, podcast episode, or blog post templates
Shoot for a well-designed graphic that is perhaps Pinterest-friendly (so maybe 800×1200 pixels) that you can use for posts, articles, or other resources you will create more than once. When you make templates (like Jorden of WritingRevolt.com does), you will save yourself tons of time and create brand consistency.
2. “Click to share” graphics As an attractive way to encourage more people to share your blog posts, emails, and other resources, consider making “click to Tweet” or “tweet this” graphics. You can even consider making share graphics for Facebook or other platforms—just make sure you link the image to Facebook/Twitter/etc. with a ready-to-go post to be shared. You can use the site clicktotweet.com to help.
3. Infographics When you want to display information graphically (which of course explains the term: info-graphic), there are a few tools (my favorites are Piktochart and Canva) to help you. They make creating attractive infographics fun and fast.
You can use infographics inside emails and blog posts, on your funnel signup page or sales page, and so much more.
4. Facebook ads Whether you create an image like the one below to promote your free meditation series or you dip your toes into video ads, budgeting a little each month to boost your Facebook Page posts or to create custom ads can be a very solid idea when you’re trying to grow your audience and sell your products. Having some pre-designed templates can drastically cut down the time and hassle to get a successful ad up and running.
5. Email headers Though you don’t have to use images in your emails, if you choose to do so, creating a header (like the example above to the right) for your content can help remind your audience member what they’re receiving, re-engage them in your content, and get them excited to scroll down and read.
To discover 5 more types of graphic templates I recommend making during your weekend of creating your Visual Arsenal, don’t forget to sign up for the 52 Things You Can Do for Your Business This Weekend to Scale It eBook.
11. Create a physical product that you don’t have to carry inventory for or fulfill orders on.
Not only can you create services, digital tools, and scalable “passive income” information products for your audience, but you can also consider:
Physical tools or products that help your clients
Physical products that have branded themes or fun messaging
Printed books, workbooks, etc. that customers can use
And the awesome thing is there are ways for you to get other companies/providers to process your client orders, create the products, and ship them to customers for you. This is called 3rd-party fulfillment. What kinds of things can you get created for you?
Here are some ideas of products you can create (and get fulfilled for you):
Tote bags
iPhone + iPad skins
Art prints
Wall art
Mugs
Posters
Canvases
T-shirts
Throw pillows
Hats
Fabric
Leggings
Board games
Laptop sleeves
Wallpaper
Calendars
Planners
Aprons
Bibs
Sunglasses
And so, so, so much more
To create products like the ones listed above, check out companies such as:
Printful (pictured above)
Print Aura
Society6
Red Bubble
Spoonflower
PrintNinja
And if you’re creating books or workbooks, don’t forget companies such as:
CreateSpace
PrintNinja
Blurb
Lulu
IngramSpark
12. Spend the weekend “Buffering” all your current posts/videos/audio/resources to your social media accounts. Use unique phrases and schedule enough content for 1 – 3 months.
There are many scheduling tools you can use for this, but my favorite is Buffer.
13. Create a funnel to educate and entertain your audience as well as to sell to them.
A funnel is simply one or more of your ideal audience members being drawn in by an amazing resource or gift you offer, then being taken through a series of content pieces you’ve created, in which each piece is meant to: (1) educate and motivate your audience to act on something helpful to them, and (2) accomplish a specific brand goal for you.
My belief is that even though your funnel may have one general goal, the most feel-good, customer-centric, and sensitive funnels are ones that are highly valuable even if someone doesn’t purchase anything and/or ones that have a few stop-off points for people just in case your end goal is not what they need.
To illustrate what a funnel is, let’s take the example of my totally real friend (I didn’t make him up or anything) named Theo to illustrate extremely helpful funnels. In this content series, Theo is not only selling his $35 guide to being a digital nomad in Playa del Carmen, but he is also dishing out essential, valuable information for people who might only need a few additional details or for people who can’t yet afford his book.
That funnel looks super sexy and helpful, right?
But you may have noticed a very key thing is missing. “Traffic” as the marketers say. Humans as I like to call them. How are human-actual-people going to become aware of Theo’s amazing free video on “A day in the life of a digital nomad in Playa del Carmen” to begin with? Head to this post on funnels for more details/ideas on this.
14. Develop your first teaching + sales webinar (combo).
There are two main ways to arrive at a really great topic for your sales webinar—obviously assuming you know exactly what you’re selling. Okay, so you have a product or service that (in theory) you can:
outline the steps or sections of; or
come up with a clear end result or goal for (ex: you’ll know how to sew your own dress after you take this course, your website will be built when I’m done building it for you, you’ll have a healthier mindset on what to eat now that you’ve gone gluten-free after we’re done with my coaching service)
. . . then you have everything you need to come up with your webinar topic. Simply outline your product or service (by breaking it down into steps or topics), whether it’s something you do for a client or something you teach your client to do for themselves, then do two things:
Think about what it would be like to deliver/teach the first 10 – 30% of your product (give or take—you can of course go outside of these numbers) as a webinar.
Think about what it would look like to teach/present 10% or more of each section or step of your product or service as a webinar.
One method takes people on a deep dive of the first parts of your product and the other method gives people an overview and actionable information on your whole process. Either way, your audience will have enough information/ideas to get excited and know what they need, so your “job” with the webinar is to present your product or service as the logical way for your audience to get the rest of what they need.
15. Create a smart content plan, with your business goals and business model in mind.
You can watch the secret, unlisted video training below to find out the five questions you’ll want to answer to create a content plan that won’t waste/suck your time and that will be on target with your business model.
16. Create an epic email course that you can use as an audience magnet or even a funnel, of sorts.
You can download the planning sheets below by just clicking here or clicking the image, then you can head to this article on creating an email course.
Don’t forget that you can get 52 Things You Can Do For Your Business This Weekend to Scale It for free, below. I’ll send it to you as soon as the book is ready.
Which weekend activity will you try for your business? Please let me know in the comments below. Oh, and, quick favor: Please share this post with other business owners or freelancers you know, so that they can add some fun to their weekend or be inspired during lulls in business. Thank you!
The post 16 Things You Can Do This Weekend to Streamline and Scale Your Business appeared first on by Regina [for infopreneurs + independents].
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Entrepreneurs On Fire: June 2017 Income Report
June 2017 Income At-A-Glance
Gross Income for June: $178,750
Total Expenses for June: $43,449
Total Net Profit for June: $135,301
Difference b/t June & May: +$20,182
Why We Publish An Income Report
This monthly income report is created for you, Fire Nation!
By documenting the struggles we encounter and the successes we celebrate as entrepreneurs every single month, we’re able to provide you with support – and a single resource – where we share what’s working, what’s not, and what’s possible.
There’s a lot of hard work that goes into learning and growing as an entrepreneur, especially when you’re just starting out. The most important part of the equation is that you’re able to pass on what you learn to others through teaching, which is what we aim to do here.
Let’s IGNITE!
CPA On Fire’s Monthly Tax Tip
What’s up Fire Nation, my name is Josh Bauerle. I’m a CPA and the Founder of CPA On Fire, where we specialize in working with entrepreneurs to minimize their tax liability while keeping them in line with the ever-changing tax laws.
I’ve been working with JLD & Kate at Entrepreneurs On Fire for years now, and they’ve included me in these monthly income reports with unlimited access to all their accounts so I can verify that what they report here is complete and accurate.
And because they believe in delivering an insane amount of value to you, my job doesn’t stop at the verification level; I’ll also be providing tax and accounting tips to you along the way!
Josh’s June Tax Tip: Spending money in the startup phase
The startup phase of a business is an exciting time. It’s filled with hope and possibilities of what the future will hold for your brand new business.
But it’s also likely a time of spending money.
From office equipment, to software, to mentors and everything in between, before you are bringing in money you are likely spending a decent chunk of it.
And that’s fine – most businesses have to spend a little money on the essentials before they can start making money. However, when it comes to taxes there are some rules to be mindful of when it comes to spending money in the startup phase.
First, let’s define the startup phase
In the eyes of the IRS, the startup phase lasts until you are open for business and ready to start accepting money from paying customers.
This doesn’t mean you have to have your first sale to be out of startup phase, you just have to be open and ready for business.
Why does it matter what the IRS considers the startup phase of your business?
Because the amount of deductions you can write-off during the startup phase may be limited.
Basically, the IRS will only allow you to write off up to $5,000 of startup expenses in the year they were incurred. The remaining amount will have to be amortized over 15 years.
Let’s look at an example and see how this plays out in real life.
Lets say you started a new business around a podcast.
And lets say that between your equipment, education (including Podcasters’ Paradise, of course!), mentors, etc. you racked up $20,000 in expenses before your business was officially ready to take on sponsors and start making money.
In that case, the first $5,000 of the $20,000 total will be immediately deductible on that years taxes.
The remaining $15,000 will have to be amortized over 15 years – meaning you can only deduct $1,000 per year over the next 15 years.
That’s quite a bite out of what seemed like a huge tax deduction!…
When you’re just getting started with a new business, it’s easy to get carried away in the excitement and start spending more money than you need to, and a lot of people use the idea that the money being spent is a tax deduction as justification for spending it.
That’s why it’s important to understand the tax rules around startup expenses.
If it’s something you truly need, the deduction is just an added bonus. Otherwise, it’s always best to start out lean and stick to the necessities. The IRS rules around startup expenses are just one more reason to do so.
As always, please feel free to contact me if you’d like to discuss what would be best for YOUR business. I LOVE chatting with Fire Nation!
*Bonus* If you haven’t checked out Josh’s FREE course on business entities yet, you can get it here!
What Went Down In June
JLD’s Providence College 15-yr Reunion
It’s always tough for me (JLD) to come to terms with the fact that College only lasted for four years, because the impact it had and the memories made seem to outweigh that reality by a long shot.
To think I have been OUT of college 4 times longer than I was IN college is mind-blowing, but all we can do is try to enjoy the moment and treasure the memories.
Memories were made on my 15-year Providence College reunion, which happened to coincide with PC’s 100 year anniversary.
It was a weekend of fun, sun, and friends. I hope your summers are filled with the same Fire Nation!
3 Weeks in Maine & Cali
Once the reunion weekend was over, John and I met up in Maine for a week filled with more sunshine, docks, lakes and family time.
It’s pretty amazing what we were able to fit into a single week, including seeing Mamma Mia at the Ogunquit Playhouse and getting tickets to see The Moth podcast LIVE at the State Theater in Portland!
With beautiful weather, great company and a ton of games and laughs, Maine proves once again it’s The Way Life Should Be.
The end of week one sent me packing to Las Vegas to meet up with my family for four days, followed by a 3 day camping trip in Carlsbad, and then a fun-filled week of water parks and bbq’s in San Diego!
John stayed put in Maine to speak at Maine’s Startup & Create Week in Portland, check out the American Ninja Warrior gym, meet up with Puerto Palooza Alum Steve Cabral, and spend some great QT with his family ==>
Working on the road continues to get easier as we learn how to prepare better and how to best set aside specific focus time for work.
A Farewell to FireUP
A couple of months ago we announced a new project in one of our income reports: FireUP.
FireUP was a suite of website apps we were creating with a partner, JC, to help improve email optin conversions and turn your website visitors into leads and sales.
Sounds pretty awesome, right?!
Unfortunately, our MVP didn’t make it.
With low interest and a lot of time invested, we chatted with JC and made the tough decision to shut it down.
Fire Nation, proof of concept is SO important; otherwise you could end up spending a lot of time and money creating something that doesn’t stick. Fortunately, with several checkpoints we were able to recognize the early signs and cut our losses.
We’re so grateful for the partnership and friendship we’ve solidified through this experience. JC and his team are absolute rockstars, and we’ve really enjoyed this experience working with them.
Never be afraid to say good-bye to a project or something else in your business that you know isn’t working. Be sure you have the analytics and data in place to backup your decision, as this can make a really tough decision at least a little bit easier to make.
A Merchant Roadblock
Turns out moving ourselves and the business to Puerto Rico involves way more moving pieces than we had originally anticipated…
While we knew the move wouldn’t be easy, there were a lot of unknowns that, one year later, we’re still running into.
One of the bigger roadblocks we’ve faced has to do with our merchant account, which is the service that pays us after our customer’s credit card has been successfully charged.
This has always been so confusing to me… but essentially how it works when you own an online business and accept online payments is:
Your customer pays for a product / service via an online form
That payment is ‘processed’ by a payment processor
The payment processor sends an approval code to your merchant
Your merchant charges the customer
Upon a successful charge, your merchant then sends you the money
There are a lot of providers that make this process super simple so you’re not having to involve multiple companies. A few of those easy-to-use payment systems are Shopify, Amazon, Stripe and PayPal.
When you use one of these services as your gateway to selling products, the processor and the merchant are bundled up.
However, with the requirements of our business being here in Puerto Rico, it’s been tough to find a simple solution because a lot of these ‘all-in-one’ services don’t support Puerto Rico.
So about a year ago, as we were getting things set up after our move, we were contacted by someone who told us that Heartland, a merchant provider, was definitely the merchant for us – they could support Puerto Rico and we’d be in great hands.
Of course, the honeymoon phase of our relationship with Heartland was incredible, but one year later I found myself wishing we’d never been introduced.
It’s all part of being an entrepreneur and running your own business, right?
In the moment, that reminder doesn’t always make you feel better. This is one of the toughest, most challenging situations I’ve dealt with in my 4+ years as an entrepreneur.
What it came down
Heartland couldn’t handle Puerto Rico, and so they passed us off to another merchant company called Global about one year after taking us on as a client.
Once we were transferred over to Global, everything fell apart:
Insanely poor communication on Heartland’s part
AMEX transactions weren’t being settled
Discover cards were all being declined
Our payment processor was actually shut down at one point, causing EVERY online payment to be declined
2 merchant accounts were opened simultaneously…
…the list goes on.
The worst part about our merchant situation…
NONE of this was brought to our attention by Heartland or Global – we caught all of it ourselves.
This alone proves how insanely important it is to take 100% ownership and responsibility for your business. This could have happened to anyone – whether you’re in Alabama, California, the UK, or anywhere else in the world, having your finger on the pulse is a HUGE deal.
After about 20 hours of customer service calls and reaching out to anyone and everyone I could think of, it turns out Global won’t process AMEX payments for Puerto Rico.
Seems like something that should have been communicated at the very beginning, right?
This meant we not only had to have our merchant account open with Global, but we now had to open a completely independent merchant account with AMEX (and in the end, we opted to no longer accept Discover cards because we would have had to go through the same process there).
I could go on, but I won’t.
Roadblocks are inevitable – it’s how you handle them that determines your success.
The bottom line here is that there are going to be roadblocks you’ll face on your journey that will make you feel like giving up.
They don’t make any sense.
They are frustrating and feel like a huge waste of time.
And it can feel like NO ONE else cares.
Over the past several months I’ve felt completely helpless, angry, upset, and everything in between. But it is this type of challenge that sets successful entrepreneurs apart: we don’t give up.
Never forget that you, as a business owner, must take 100% ownership and responsibility for what’s happening (or not happening) in and to your business.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
June 2017 Income Breakdown*
Product/Service Income: $117,198
TOTAL Journal sales: 732 Journals for a total of $28,801
The Freedom Journal: Accomplish your #1 goal in 100 days!
TheFreedomJournal.com: $3,697 (76 Hardcovers & 25 Digital Packs sold!)
Amazon: $11,417 (279 Freedom Journals sold!)
Total: $15,114
The Mastery Journal: Master Productivity, Discipline and Focus in 100 days!
TheMasteryJournal.com: $3,783 (78 Hardcovers & 25 Digital Packs sold!)
Amazon: $9,904 (249 Mastery Journals sold!)
Total: $13,687
Podcasters’ Paradise: The #1 Podcasting community in the world!
Recurring: $21,669 (5 annual, 207 monthly)
New members: $8,925 (31 new members)
Total: $30,594
Podcast Sponsorship Income: $51,500
Podcast Websites: $5,700 Your all-in-one podcast website peace of mind
Free Podcast Course: A free 15-day course on Podcasting
Free Webinar Course: A free 10-day course on Webinars
Free Goals Course: A free 8-day course on Setting & Accomplishing Goals
Funnel On Fire: A free 8-day course on Creating a Funnel that Converts!
Skills On Fire: $452
Podcast Launch: Audiobook: $128 | eBook: $23
Affiliate Income: $61,552
*Affiliate links below
Resources for Entrepreneurs: $53,936
Audible: $272
BlueHost: $0 (Step-by-step guide and 23 WordPress tutorials)
Click Funnels: $51,324
Coaching referrals: $750 (email me for an introduction to a mentor for overall online business or a Podcast focused mentor!)
ConvertKit: $131
Disclaimer Template: $50 (legal disclaimers for your website)
Fizzle: $552
LeadPages: $657
Virtual Staff Finder: $200
Courses for Entrepreneurs: $5,942
DSG’s Create Awesome Online Courses: $3,589
Ray Edwards’ Copywriting Academy: $110
Ramit Sethi: $1,995
Self-publishing School: $150
Bryan Harris’ 10k Subscribers: $98
Resources for Podcasters: $974
Pat Flynn’s Smart Podcast Player: $24
Podcasting Press: $360
Libsyn: $530 (Use promo code FIRE for the rest of this month & next free!)
UDemy Podcasting Course: $60
Other Resources: $700
Amazon Associates: $632
Other: $68
Total Gross Income in June: $178,750
Business Expenses: $40,036
Advertising: $1,620
Affiliate Commissions (Paradise): $1,007
Accounting: $350
Cost of goods sold: $3,491
Design & Branding: $1,980
Education: $230
Legal & Professional: $1,357
Meals & Entertainment: $1,341
Merchant / bank fees: $1,419
Amazon fees: $8,502
Shopify fees: $169
Stripe fees: $9
PayPal fees: $302
Office expenses: $922
Payroll Tax Expenses / Fees: $1,422
Paradise Refunds: $870
Sponsorships: $7,750
Show notes: $372
Travel: $2,143
Virtual Assistant Fees: $3,295
Website Fees: $1,485
Recurring, Subscription-based Expenses: $3,413
Adobe Creative Cloud: $100
Boomerang: $70 (team package)
Brandisty: $24
Authorize.net: $91
Cell Phone: $200
Dropbox: $100 (annual)
Internet: $300
eVoice: $10
Infusionsoft CRM: $396
Insurance: $551
Libsyn: $207
Manychat: $30
Chatroll: $49
PureChat: $20
ScheduleOnce: $9
Skype: $3
Shopify: $190
TaxJar: $19
ThriveCart: $690 (1-time fee)
Workflowy: $5
MeetEdgar: $49
Taxes & Licenses: $300
Total Expenses in June: $43,449
Payroll to John & Kate: $15,900
In our May 2014 Income Report and our June 2016 Income Report, Josh focuses on how to pay yourself as an entrepreneur. Check them out!
Wondering what we do with all of our net revenue? We share all in our April 2017 Income Report :)
Total Net Profit for June 2017: $135,301
Biggest Lesson Learned
Don’t rush; practice patience
I’ve realized over the past several months that patience comes in a lot of shapes and sizes and is used in many different situations:
In line at the grocery store,
When we’re driving in traffic,
As we’re setting up our first funnel,
During a product launch,
Every time our friend or partner ‘does that thing’…
What I’ve learned from this realization is that life is so much better when we’re able to separate ourselves from whatever frustration or anger might come as a result of the waiting game.
When I saw this quote from Joyce Meyer, it felt like it came at the perfect time:
Patience is not simply the ability to wait – it’s how we behave while we’re waiting.
Just the same way you can’t move the line at the grocery store, or dictate traffic, or know how to set up a funnel before you’ve actually set one up, you can’t rush your business journey.
Take a step back and appreciate what it is you’re creating.
Work hard, power through the tough roadblocks, get back up after you’ve been knocked down – but never let a lack of patience be the reason you quit.
Alright Fire Nation, that’s a wrap!
Until next month, keep your FIRE burning!
~ Kate & John
Note: we report our income figures as accurately as possible, but in using reports from a combo of Infusionsoft & Xero to track our product and total income / expenses, they suggest the possibility of a 3 – 5% margin of error.
Click here for all of EOFire’s Income Reports
This post was written by Kate Erickson, Content Creator and Implementer at EOFire. Follow Kate on Social:
The post Entrepreneurs On Fire: June 2017 Income Report appeared first on Entrepreneurs on Fire with John Lee Dumas.
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Entrepreneurs On Fire: June 2017 Income Report
June 2017 Income At-A-Glance
Gross Income for June: $178,750
Total Expenses for June: $43,449
Total Net Profit for June: $135,301
Difference b/t June & May: +$20,182
Why We Publish An Income Report
This monthly income report is created for you, Fire Nation!
By documenting the struggles we encounter and the successes we celebrate as entrepreneurs every single month, we’re able to provide you with support – and a single resource – where we share what’s working, what’s not, and what’s possible.
There’s a lot of hard work that goes into learning and growing as an entrepreneur, especially when you’re just starting out. The most important part of the equation is that you’re able to pass on what you learn to others through teaching, which is what we aim to do here.
Let’s IGNITE!
CPA On Fire’s Monthly Tax Tip
What’s up Fire Nation, my name is Josh Bauerle. I’m a CPA and the Founder of CPA On Fire, where we specialize in working with entrepreneurs to minimize their tax liability while keeping them in line with the ever-changing tax laws.
I’ve been working with JLD & Kate at Entrepreneurs On Fire for years now, and they’ve included me in these monthly income reports with unlimited access to all their accounts so I can verify that what they report here is complete and accurate.
And because they believe in delivering an insane amount of value to you, my job doesn’t stop at the verification level; I’ll also be providing tax and accounting tips to you along the way!
Josh’s June Tax Tip: Spending money in the startup phase
The startup phase of a business is an exciting time. It’s filled with hope and possibilities of what the future will hold for your brand new business.
But it’s also likely a time of spending money.
From office equipment, to software, to mentors and everything in between, before you are bringing in money you are likely spending a decent chunk of it.
And that’s fine – most businesses have to spend a little money on the essentials before they can start making money. However, when it comes to taxes there are some rules to be mindful of when it comes to spending money in the startup phase.
First, let’s define the startup phase
In the eyes of the IRS, the startup phase lasts until you are open for business and ready to start accepting money from paying customers.
This doesn’t mean you have to have your first sale to be out of startup phase, you just have to be open and ready for business.
Why does it matter what the IRS considers the startup phase of your business?
Because the amount of deductions you can write-off during the startup phase may be limited.
Basically, the IRS will only allow you to write off up to $5,000 of startup expenses in the year they were incurred. The remaining amount will have to be amortized over 15 years.
Let’s look at an example and see how this plays out in real life.
Lets say you started a new business around a podcast.
And lets say that between your equipment, education (including Podcasters’ Paradise, of course!), mentors, etc. you racked up $20,000 in expenses before your business was officially ready to take on sponsors and start making money.
In that case, the first $5,000 of the $20,000 total will be immediately deductible on that years taxes.
The remaining $15,000 will have to be amortized over 15 years – meaning you can only deduct $1,000 per year over the next 15 years.
That’s quite a bite out of what seemed like a huge tax deduction!…
When you’re just getting started with a new business, it’s easy to get carried away in the excitement and start spending more money than you need to, and a lot of people use the idea that the money being spent is a tax deduction as justification for spending it.
That’s why it’s important to understand the tax rules around startup expenses.
If it’s something you truly need, the deduction is just an added bonus. Otherwise, it’s always best to start out lean and stick to the necessities. The IRS rules around startup expenses are just one more reason to do so.
As always, please feel free to contact me if you’d like to discuss what would be best for YOUR business. I LOVE chatting with Fire Nation!
*Bonus* If you haven’t checked out Josh’s FREE course on business entities yet, you can get it here!
What Went Down In June
JLD’s Providence College 15-yr Reunion
It’s always tough for me (JLD) to come to terms with the fact that College only lasted for four years, because the impact it had and the memories made seem to outweigh that reality by a long shot.
To think I have been OUT of college 4 times longer than I was IN college is mind-blowing, but all we can do is try to enjoy the moment and treasure the memories.
Memories were made on my 15-year Providence College reunion, which happened to coincide with PC’s 100 year anniversary.
It was a weekend of fun, sun, and friends. I hope your summers are filled with the same Fire Nation!
3 Weeks in Maine & Cali
Once the reunion weekend was over, John and I met up in Maine for a week filled with more sunshine, docks, lakes and family time.
It’s pretty amazing what we were able to fit into a single week, including seeing Mamma Mia at the Ogunquit Playhouse and getting tickets to see The Moth podcast LIVE at the State Theater in Portland!
With beautiful weather, great company and a ton of games and laughs, Maine proves once again it’s The Way Life Should Be.
The end of week one sent me packing to Las Vegas to meet up with my family for four days, followed by a 3 day camping trip in Carlsbad, and then a fun-filled week of water parks and bbq’s in San Diego!
John stayed put in Maine to speak at Maine’s Startup & Create Week in Portland, check out the American Ninja Warrior gym, meet up with Puerto Palooza Alum Steve Cabral, and spend some great QT with his family ==>
Working on the road continues to get easier as we learn how to prepare better and how to best set aside specific focus time for work.
A Farewell to FireUP
A couple of months ago we announced a new project in one of our income reports: FireUP.
FireUP was a suite of website apps we were creating with a partner, JC, to help improve email optin conversions and turn your website visitors into leads and sales.
Sounds pretty awesome, right?!
Unfortunately, our MVP didn’t make it.
With low interest and a lot of time invested, we chatted with JC and made the tough decision to shut it down.
Fire Nation, proof of concept is SO important; otherwise you could end up spending a lot of time and money creating something that doesn’t stick. Fortunately, with several checkpoints we were able to recognize the early signs and cut our losses.
We’re so grateful for the partnership and friendship we’ve solidified through this experience. JC and his team are absolute rockstars, and we’ve really enjoyed this experience working with them.
Never be afraid to say good-bye to a project or something else in your business that you know isn’t working. Be sure you have the analytics and data in place to backup your decision, as this can make a really tough decision at least a little bit easier to make.
A Merchant Roadblock
Turns out moving ourselves and the business to Puerto Rico involves way more moving pieces than we had originally anticipated…
While we knew the move wouldn’t be easy, there were a lot of unknowns that, one year later, we’re still running into.
One of the bigger roadblocks we’ve faced has to do with our merchant account, which is the service that pays us after our customer’s credit card has been successfully charged.
This has always been so confusing to me… but essentially how it works when you own an online business and accept online payments is:
Your customer pays for a product / service via an online form
That payment is ‘processed’ by a payment processor
The payment processor sends an approval code to your merchant
Your merchant charges the customer
Upon a successful charge, your merchant then sends you the money
There are a lot of providers that make this process super simple so you’re not having to involve multiple companies. A few of those easy-to-use payment systems are Shopify, Amazon, Stripe and PayPal.
When you use one of these services as your gateway to selling products, the processor and the merchant are bundled up.
However, with the requirements of our business being here in Puerto Rico, it’s been tough to find a simple solution because a lot of these ‘all-in-one’ services don’t support Puerto Rico.
So about a year ago, as we were getting things set up after our move, we were contacted by someone who told us that Heartland, a merchant provider, was definitely the merchant for us – they could support Puerto Rico and we’d be in great hands.
Of course, the honeymoon phase of our relationship with Heartland was incredible, but one year later I found myself wishing we’d never been introduced.
It’s all part of being an entrepreneur and running your own business, right?
In the moment, that reminder doesn’t always make you feel better. This is one of the toughest, most challenging situations I’ve dealt with in my 4+ years as an entrepreneur.
What it came down
Heartland couldn’t handle Puerto Rico, and so they passed us off to another merchant company called Global about one year after taking us on as a client.
Once we were transferred over to Global, everything fell apart:
Insanely poor communication on Heartland’s part
AMEX transactions weren’t being settled
Discover cards were all being declined
Our payment processor was actually shut down at one point, causing EVERY online payment to be declined
2 merchant accounts were opened simultaneously…
…the list goes on.
The worst part about our merchant situation…
NONE of this was brought to our attention by Heartland or Global – we caught all of it ourselves.
This alone proves how insanely important it is to take 100% ownership and responsibility for your business. This could have happened to anyone – whether you’re in Alabama, California, the UK, or anywhere else in the world, having your finger on the pulse is a HUGE deal.
After about 20 hours of customer service calls and reaching out to anyone and everyone I could think of, it turns out Global won’t process AMEX payments for Puerto Rico.
Seems like something that should have been communicated at the very beginning, right?
This meant we not only had to have our merchant account open with Global, but we now had to open a completely independent merchant account with AMEX (and in the end, we opted to no longer accept Discover cards because we would have had to go through the same process there).
I could go on, but I won’t.
Roadblocks are inevitable – it’s how you handle them that determines your success.
The bottom line here is that there are going to be roadblocks you’ll face on your journey that will make you feel like giving up.
They don’t make any sense.
They are frustrating and feel like a huge waste of time.
And it can feel like NO ONE else cares.
Over the past several months I’ve felt completely helpless, angry, upset, and everything in between. But it is this type of challenge that sets successful entrepreneurs apart: we don’t give up.
Never forget that you, as a business owner, must take 100% ownership and responsibility for what’s happening (or not happening) in and to your business.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
June 2017 Income Breakdown*
Product/Service Income: $117,198
TOTAL Journal sales: 732 Journals for a total of $28,801
The Freedom Journal: Accomplish your #1 goal in 100 days!
TheFreedomJournal.com: $3,697 (76 Hardcovers & 25 Digital Packs sold!)
Amazon: $11,417 (279 Freedom Journals sold!)
Total: $15,114
The Mastery Journal: Master Productivity, Discipline and Focus in 100 days!
TheMasteryJournal.com: $3,783 (78 Hardcovers & 25 Digital Packs sold!)
Amazon: $9,904 (249 Mastery Journals sold!)
Total: $13,687
Podcasters’ Paradise: The #1 Podcasting community in the world!
Recurring: $21,669 (5 annual, 207 monthly)
New members: $8,925 (31 new members)
Total: $30,594
Podcast Sponsorship Income: $51,500
Podcast Websites: $5,700 Your all-in-one podcast website peace of mind
Free Podcast Course: A free 15-day course on Podcasting
Free Webinar Course: A free 10-day course on Webinars
Free Goals Course: A free 8-day course on Setting & Accomplishing Goals
Funnel On Fire: A free 8-day course on Creating a Funnel that Converts!
Skills On Fire: $452
Podcast Launch: Audiobook: $128 | eBook: $23
Affiliate Income: $61,552
*Affiliate links below
Resources for Entrepreneurs: $53,936
Audible: $272
BlueHost: $0 (Step-by-step guide and 23 WordPress tutorials)
Click Funnels: $51,324
Coaching referrals: $750 (email me for an introduction to a mentor for overall online business or a Podcast focused mentor!)
ConvertKit: $131
Disclaimer Template: $50 (legal disclaimers for your website)
Fizzle: $552
LeadPages: $657
Virtual Staff Finder: $200
Courses for Entrepreneurs: $5,942
DSG’s Create Awesome Online Courses: $3,589
Ray Edwards’ Copywriting Academy: $110
Ramit Sethi: $1,995
Self-publishing School: $150
Bryan Harris’ 10k Subscribers: $98
Resources for Podcasters: $974
Pat Flynn’s Smart Podcast Player: $24
Podcasting Press: $360
Libsyn: $530 (Use promo code FIRE for the rest of this month & next free!)
UDemy Podcasting Course: $60
Other Resources: $700
Amazon Associates: $632
Other: $68
Total Gross Income in June: $178,750
Business Expenses: $40,036
Advertising: $1,620
Affiliate Commissions (Paradise): $1,007
Accounting: $350
Cost of goods sold: $3,491
Design & Branding: $1,980
Education: $230
Legal & Professional: $1,357
Meals & Entertainment: $1,341
Merchant / bank fees: $1,419
Amazon fees: $8,502
Shopify fees: $169
Stripe fees: $9
PayPal fees: $302
Office expenses: $922
Payroll Tax Expenses / Fees: $1,422
Paradise Refunds: $870
Sponsorships: $7,750
Show notes: $372
Travel: $2,143
Virtual Assistant Fees: $3,295
Website Fees: $1,485
Recurring, Subscription-based Expenses: $3,413
Adobe Creative Cloud: $100
Boomerang: $70 (team package)
Brandisty: $24
Authorize.net: $91
Cell Phone: $200
Dropbox: $100 (annual)
Internet: $300
eVoice: $10
Infusionsoft CRM: $396
Insurance: $551
Libsyn: $207
Manychat: $30
Chatroll: $49
PureChat: $20
ScheduleOnce: $9
Skype: $3
Shopify: $190
TaxJar: $19
ThriveCart: $690 (1-time fee)
Workflowy: $5
MeetEdgar: $49
Taxes & Licenses: $300
Total Expenses in June: $43,449
Payroll to John & Kate: $15,900
In our May 2014 Income Report and our June 2016 Income Report, Josh focuses on how to pay yourself as an entrepreneur. Check them out!
Wondering what we do with all of our net revenue? We share all in our April 2017 Income Report :)
Total Net Profit for June 2017: $135,301
Biggest Lesson Learned
Don’t rush; practice patience
I’ve realized over the past several months that patience comes in a lot of shapes and sizes and is used in many different situations:
In line at the grocery store,
When we’re driving in traffic,
As we’re setting up our first funnel,
During a product launch,
Every time our friend or partner ‘does that thing’…
What I’ve learned from this realization is that life is so much better when we’re able to separate ourselves from whatever frustration or anger might come as a result of the waiting game.
When I saw this quote from Joyce Meyer, it felt like it came at the perfect time:
Patience is not simply the ability to wait – it’s how we behave while we’re waiting.
Just the same way you can’t move the line at the grocery store, or dictate traffic, or know how to set up a funnel before you’ve actually set one up, you can’t rush your business journey.
Take a step back and appreciate what it is you’re creating.
Work hard, power through the tough roadblocks, get back up after you’ve been knocked down – but never let a lack of patience be the reason you quit.
Alright Fire Nation, that’s a wrap!
Until next month, keep your FIRE burning!
~ Kate & John
Note: we report our income figures as accurately as possible, but in using reports from a combo of Infusionsoft & Xero to track our product and total income / expenses, they suggest the possibility of a 3 – 5% margin of error.
Click here for all of EOFire’s Income Reports
This post was written by Kate Erickson, Content Creator and Implementer at EOFire. Follow Kate on Social:
The post Entrepreneurs On Fire: June 2017 Income Report appeared first on Entrepreneurs on Fire with John Lee Dumas.
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Nick Caldwell, VP Engineering at Reddit
First thing’s first: tell us a bit about who you are, and what you do now.
Sure! I’m Nick Caldwell, and I’ve been VP of Engineering at Reddit for the past 9 months. Before that I had a 13 year career at Microsoft where I worked my way up from intern to General Manager of a product group called Power BI. I live in San Francisco with my wife Tia and dog Poochie (a corgi, because Cowboy Bebop). I grew up in Largo, Maryland which is a little suburb to the south east of D.C. as an only child.
Besides building the team at Reddit, lately I’ve been doing a lot of writing about management, participating in /dev/color, and am starting up a scholarship fund called Color Code.
What's does your day-to-day at Reddit look like? What’s your favourite part about it?
Management is all about making sure that your team has everything they need -- inspiration, tools, processes -- to head in the right direction together. Over the last year, Reddit has undergone a lot of change and there’s more to come. A big part of my job is organizing the engineering team and making sure that we are delivering new features to users on time with high quality. So on a typical day you’ll see me tracking engineering work in JIRA, coordinating upcoming features with the PM team, working with our network of vendors/contractors, and coaching my staff.
A sort of mission statement we like to say around the office is that “everyone has a home on Reddit” and I look forward to making that a reality.
There’s no one favorite thing about my job, so I’ll give you three. First, it’s pretty amazing that I get to come into work every day and make Reddit better. I have been a Redditor for just shy of a decade and it’s always been one of my favorite sites to learn, laugh, kill time, and more. There is nothing better than getting to work on a product you love alongside a great team, which is the second thing I like about my job! Reddit’s engineering organization is packed deep with some of the smartest yet low-ego engineering minds I’ve encountered. We’ve also got a “People and Culture” team that does a great job of making Reddit a fun place to work. Probably my favorite example of this is the all-company trip to Lake Tahoe. The final thing I love is Reddit’s potential. We have 300M monthly active users but there’s a lot we’re doing this year that should drive the number even higher. A sort of mission statement we like to say around the office is that “everyone has a home on Reddit” and I look forward to making that a reality.
When you were a kid, your dad brought home a Tandy 1000— is this where your love for coding began?
I was only about 4 years old then, so I don’t remember much about it other than that I learned enough to play my favorite games: Reader Rabbit, Pac Man, Tank!, and a few others. When I watch my nieces play with their iPads and iPhone nowadays, I suspect they are far more tech savvy than I was at that age.
At that time no one in my life knew about computer programming. But gamers and coders have a lot in common. They share the same systematic ways of thinking about problems, the desire to optimize systems, and the superpowered ability to stare at screens for hours at a time. So inevitably, my love of games eventually transformed into coding.
What was your ‘eureka' moment—the one that, if you look back on it now, sparked your journey? How did it feel? Was it “Hello World”?
In junior high school, I had a friend named Billy, and we were great friends back then because we both loved video games and were both absolute nerds. One day he invited me over for video games at his house. I was expecting Super Nintendo but what I got instead was an absolutely epic re-introduction to PCs.
Billy had LHX Attack Chopper [pictured above], Wing Commander, and Wolfenstein 3D. These were all amazing, groundbreaking PC games at the time. After that, Billy launched a game he had written himself in QBasic. It wasn’t especially complicated but he showed me how he could change the scoring system and game text, then relaunch the game with the changes. Then he used a 2400 baud modem to dial into a local Bulletin Board System called “The Illusionary Forest” and download a copy of Commander Keen.
I was completely blown away by all this. I biked home after that and begged my father to buy a new PC, which we did a few weeks later on a trip to Micro Center.
Out of all that experience, it was the BBS that stuck. BBSs were a doorway to a much bigger world, where I could be anyone I wanted to, talk to whoever I wanted to, learn more than I could at school. I eventually learned to code so that I could write and sell my own BBS software.
Of course, the first program I wrote was “Hello World” in C++, but I think the real catalyst for my coding career was watching my friend hacking on QBasic and imagining what I could do when it was my turn.
BBSs were a doorway to a much bigger world, where I could be anyone I wanted to, talk to whoever I wanted to, learn more than I could at school.
A bit later, I was also introduced to the idea of starting something of my own, the Silicon Valley dream; I was in a summer program call MITES (Minority Introduction to Science and Technology) hosted at MIT. It prepared me for the school and introduced me to entrepreneurship.
You went from that Maryland/DC magnet school to MIT, then to Microsoft. What brought you to Reddit eventually?
Before Microsoft, I got my first paid internship as an engineer at NASA working on software for x-ray detectors. In school, I became fascinated by AI and machine learning and game programming, and that resulted in my first internship at Microsoft on the Direct3D team.
My first fulltime job, though, was at Microsoft— first working on natural language processing components, which led to learning about enterprise search, information retrieval, machine translation, and machine learning. After that, I jumped into business intelligence where I picked up knowledge about data modelling, data visualization, in memory databases, and advanced analytics. Somewhere in the middle of all that I got my MBA from UC Berkeley, became a General Manager, and started learning about the inner workings of marketing, finance, and business development. Because of MITES, I was continually coming up with ideas with that startup mindset; I always wanted to do something, but it was safer and still fun to stay inside Microsoft and do "intra-preneurial" projects. Now I’m at Reddit and it’s great fun to pick up knowledge about consumer products, online ads, and venture capital.
Going to Reddit was a shock to a lot of people in my life. I had been at Microsoft 13 years and was having one of the fastest career trajectories possible. I’d also built a truly amazing team. I think if I were still there I’d probably be working with my mentor James on how to become a corporate vice president at a large company. But a combination of things finally got me to leave:
First was a mental shift around how “safe” I felt. I realized that a lot of my energy and motivation came from proving myself through work and that my validation came in the form of promotions and money. But at a certain point, money just stopped being a huge motivator for me and by the time I became a General Manager there was nothing left for me to prove career wise, other than to manage more and more people.
I realized that a lot of my energy and motivation came from proving myself through work and that my validation came in the form of promotions and money.
I like learning new stuff and challenging myself but there wasn’t anything on the horizon that excited me. So, in the months before left Microsoft I was faced with a choice: continue on the same track and be paid a lot to work on a huge new project I didn’t honestly love, or finally chase the dream of Silicon Valley I’d been putting aside for a decade.
Second, Seattle weather. ‘Nuff said.
Third, living in Seattle made it very hard to see our family. Our brother and sister and live in California but we rarely got to see them, and they were starting to have kids of their own. It made us stop and realize just how isolated we were. At one point the trade-offs made sense, but I could see it in my wife’s eyes that being separated from her family by such a distance was weighing on her.
Somewhere in the middle of all this, Reddit contact me about a VP of Engineering opportunity. The timing was good because my manager at Microsoft was asking me to move into a larger role outside of the Power BI organization. I was already thinking about “what’s next?” and open to taking on something new. I suddenly found myself with an opportunity to make a clean break from Microsoft and get down to the Bay Area. So I handed the reins of my organization over to a guy I knew would take great care of it, and my manager found another experienced exec to run his new team.
I had been looking at other jobs in the Bay Area, but Reddit was the first consumer company. What they needed perfectly matched my skillset: building product teams fast. I’m no longer the best coder around, but if you drop me out of a plane handcuffed and blindfolded into the deepest darkest Amazon, I will crawl out of the jungle 3 weeks later with a kick-ass product team and a working MVP.
The other thing that “de-risked” the decision for me was a conversation with Steve the CEO where he explained just how much traffic Reddit gets on a monthly basis, the general direction he wanted to head with the business model, and how critical communities are to Reddit. Having launched a few products before, it immediately clicked that his vision would work as long as we could move quickly and carefully.
You’ve mentioned before that “you can’t go home again” after life changes so much. How do your parents perceive your career now, after laying such strong foundations for it?
They are astoundingly proud but I’m sure they have no idea what I do. I know they aren’t on Reddit or Power BI users. Whenever I go home my family asks me to help them install Office or debug their machines. But I think that’s true for a lot of people who work as software engineers.
The other thing it took me a long time to realize, being so focused on my own career, is that my parents never really cared how high I got in the corporate world. When I was at Microsoft, they didn’t understand what a General Manager was, or show any interest in the fact that had come to have a large team with employees around the world.
My mom was a school teacher and my father a public defender. I have yet to meet two people who are more selfless and satisfied with what they have. They only ever really cared that I was doing my best for the people around me.
Do you ever feel pressure to be a mentor, an example, or a role model for underrepresented folks in tech?
I feel a lot of pressure to be a good person. I’ve had a very fortunate career with an unbroken string of supportive managers and great opportunities. The great thing about being where I’m at career-wise is that I can do pretty much whatever I want now. I don’t need to prove anything to anyone or chase money.
So when I try to mentor, give back, or write a blog, it’s because I actually think it is important to help other people. Tech careers are today’s gold rush, and I want to make sure that women and minorities have access to the opportunity.
If you could do everything all over again, do you think your journey would be the same? Would you want it to be?
Looking back on my early career I thought of Microsoft was a “safe” job where I could build a career and fortune over time. I equated money with a safety net that would allow me to take on more risks. But now I realize that I always had something even more valuable: time and motivation. When you are early in your career, time itself is a safety net. You can take on risks, try a lot of things, and if it doesn’t work out you can try again. Because I didn’t have this mentality, I passed on great opportunities that would have made the entrepreneur in me happy.
Second, I am a total workaholic. I put all my energy into building software with little to spare for thinking about kids or family. But eventually I came to understand that tech projects are sandcastles. Even the most beautiful and carefully designed system is meant to be swept away and replaced someday. Looking back, I would have learned to balance work and life more carefully.
Nowadays I work at Reddit where the company culture makes it hard to fall into that trap, and my wife also gives me a back-of-the-hand slap if I’m spending too much time on the keyboard.
"Roy Rogers is terrible but nothing beats the spice of nostalgia.” Is there anything about the internet or technology that you remember from your childhood/early years that gives you the same nostalgic feeling as Roy Rogers?
I hate to age myself this badly but Usenet, IRC, BBS systems, MUDs. You could be pseudo-anonymous and because of that you could connect with people in ways that weren’t possible in real life. But something got lost along the way from the development of those early systems to modern social networks. It could be the nostalgia speaking but the connections with total strangers I met on BBSs, and even AOL, felt more real to me than most of my Facebook and Twitter “friends.” The early internet was maybe slower paced and harder to get into, but the result was a deeper sense of community.
total strangers I met on BBSs, and even AOL, felt more real to me than most of my Facebook and Twitter “friends.”
Reddit works because of great communities. I think it has the potential to bring back that spirit of the early internet and make it available to everyone on the planet.
How many steps did it take you to become an C++ expert in the end?¹
I will proudly say that I have written software in C++ that is today used by a good fraction of humanity. But I will never say I’m an expert in C++.
Thank you so, so very much to Nick for his time and thoughtful responses to my questions. I originally reached him via the dev/color speaker request form. A lot of this interview was sparked by his piece From “Hello World” to VP Eng, which you should most definitely read. You can also find him on Twitter.
¹ - “My father got me a copy of my first coding book called “Learn C++ in 12 Easy Steps”. Now, this was an absolute god damned lie.” From “Hello World” to VP Engbuild
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Hey - Pat from StarterStory.com here with another interview.Today's interview is with Samantha Varnerin of Snuggle with Sam, a brand that sells professional therapeutic cuddling.Some stats:Product: Professional therapeutic cuddling.Revenue/mo: $4,200Started: September 2016Location: BostonFounders: 1Employees: 0Hello! Who are you and what business did you start?Hi there! My name is Sam Varnerin and I created Snuggle with Sam, my independent professional cuddling practice, while I was still working full-time as a construction engineer.Professional cuddling is a one-to-one service, much like massage therapy is, that is rooted in two basic human needs: touch and connection. And touch is-- well, touchy-- in the wake of the #MeToo movement and the backlash of people trying to figure out if they crossed a touch boundary, so my service is useful because I offer my service so that there is room for people to feel emotions like love and arousal if they come up in sessions without feeling body parts to express those emotions, like the lips or the crotch. In short, I provide a place for people to come and be emotionally accepted and physically held while keeping a therapeutic cuddle instead of a sexual one.There are many reasons that someone might not get their touch or connection needs met other than anything related to sexual assault. These include but are not limited to: dealing with a divorce or death in the family, being a single man with few (if any) deep friendships, having anxiety or depression and needing a different kind of connection than what your therapist is able to offer (I’m seeing therapists and cuddlers working together a lot more now!), and high-performing executives that are praised by their peers but also put at arm’s length physically and emotionally.I’ve been in the business for three years and have learned and seen a lot of things change and develop in the industry including the education available for cuddlers, but we still have a long way to go. This has inspired me to connect with the cuddle community at large by helping others start and grow their professional cuddle practices responsibly as a professional cuddling teacher.On my personal practice side, my flagship product is a 90-minute cuddle session. I usually recommend first time cuddlers do a 90-minute session so we’re not rushing through the session for a 60-minute one (the minimum amount of time I cuddle), and oftentimes people that do a 60-minute cuddle wish we had more time. 90 minutes seems to be a good amount of time to settle in and not be waiting for the clock to go off.On the teaching side, my flagship course is “Sam’s Snuggle School,” a comprehensive course I open for enrollment for one week in June and September that gives a beginner the basics of getting started as a professional cuddler, even if just part time, with the focus on efficiency and finding the best way for you personally to get started and feel comfortable doing this work and to grow their practice. Since this is still a very new industry, most cuddlers are entrepreneurs-- I know of one practice in the US that has cuddlers on a W-2 form, so this is all still very new for most cuddlers.2018 in particular was a big year for me between going on a Cuddle Tour across the country to six major cities (blog on that TBD), being invited to consult and contribute for the Code of Ethics for Professional Cuddling, completing a 25-hour cuddle session with a client, co-speaking a highly successful talk at CuddleXpo in Chicago called “Connecting While Cuddling: Bringing Your Authentic Self to Your Clients”, and having my highest earning month ever-- over $7k!Here’s all of the contributors on the panel at CuddleXpo in Chicago presenting how we came up with the Code of Ethics for Professional Cuddling. Back left to right: Maryelen Reid, Madelon Guinazzo, Samantha Varnerin (me!), Samantha Hess, Jean Franzbleau, Fei Wyatt, Janet Trevino. Front left to right: Keely Shoup, Lisa Meece. Photo credit Rellian Chen MerrinWhat's your backstory and how did you come up with the idea?I stumbled upon professional cuddling by sheer accident while looking at a newsletter from Jason Zook (during my work hours in my freezing office at my day job) where he mentioned it in passing but made a point to say professional cuddlers was a real job that people get paid for.I remember thinking, “No it’s not. I’m gonna Google this right now and it’s not going to exist because if it does I’d be so good at it.” I was living paycheck to paycheck and getting burried in student loan debt, and since I found an agency that would have me charge $80/hour, I signed up with the first agency I saw on Google and applied, asking if I can do this around my full-time job (note: I do not recommend you do what I did).That company did a lot of things that made it a good learning experience at first, but they also didn’t do much teaching. I didn’t have a system to qualify clients, a process for checking in with a text-security service they had, a schedule to book clients, or a way to track sessions so I knew what I owed the company. I didn’t have a clue what I was doing for sessions, and since professional cuddling was only in the U.S for a couple years at this point and little regulation in the industry (there still is), I got a lot of requests from people that were looking for a session thinking this was a front for prostitution!This was when my engineering background came in handy. After my first bad experience with a client, I started creating my own systems to make myself safe that the agency didn’t give me. I made my own email questionnaire, things to look for that might indicate if a client might be an issue, confirmation process to make sure clients knew when and where to be, and other things I felt could be automated and make my life easier for before I see a client. This got tested as the agency gave me more leads and I saw how they responded to my qualification processes, and I started tweaking how I wanted the sessions to look. As I heard the same questions over and over again, I began to come up with canned responses.The following summer, I went to Chris Guillebeau’s World Domination Summit and I talked about what I do on the side with someone. Word started to spread about me and my side gig, and one woman that approached me asked if she could interview me for a blog. I assumed it was her personal blog and said yes. A few days after the conference, she emailed me from her work account… the blog she was talking about was the Penny Hoarder.When it came time to get interviewed, they asked me how I’d recommend someone get started as a professional cuddler… and I didn’t have an answer. I could not recommend someone to the agency I was working under because they didn’t train me and I felt it would be irresponsible to send people there.I quickly put together a website for them to backlink to using Squarespace with two landing pages: one to apply to be a cuddler (I decided I would have people work under me in a company, which I no longer do), and the other one was to put in a request to work with me.About 300 people filled out the application form within a week of the article going live, and that was the starting point of what is now Snuggle with Sam, which about four months after the article went live I began to pursue full-time.Take us through the process of designing, prototyping, and manufacturing your first product.If my previous answers didn’t hint to it before, I like the idea of taking action quickly rather than spending too much time testing out ideas. There are definitely areas that need more calculated and planned action to be effective and profitable, but more often than not if I’m working on something new I’ll create Minimum Viable Products (MVP’s), or the cheapest, quickest way to make a product for the public.Before Sam’s Snuggle School, I had Snuggle Safety: Personal Protocols, a $79 course that consisted of one 45-minute video with my voiceover (which is no longer for sale but is now a bonus module in Sam’s Snuggle School). I dragged my feet over making it for nearly a year.I originally made a manual that ended up being 35 pages of very dense content that I planned to sell. I could easily have sold it for 30-40 dollars to my email list and made bank, but I highly doubted anyone would read the whole thing (I barely wanted to read it once I finished it!). I decided to convert it into an online course to make it more digestible so I’d feel better about what I was producing instead of going with an inferior product.I used Teachery for hosting my course and OfCourseBooks to make workbooks to check for comprehension in my course, so all I needed to do was use Powerpoint to record my voice on each slide and save the powerpoint file with my voice as an mp4. From there, I uploaded the video to YouTube as an Unlisted video (which back then you could embed without making it sharable), and then it was just writing the sales copy and making a payment page for people to buy the course. Teachey automates login info and emails for students in a course when they buy, so I didn’t have to worry about that.Me and my entrepreneurial friend were launching something for our businesses around the same time in December 2017, and she had access to a 24-hour coworking space with showers. Both of us were inspired by Nathan Barry’s 24-hour launches he used to do when he was a freelancer and digital marketer, so we finished our projects by doing our own 24-hour work period together-- 9am Friday to 9am Saturday. It was a good way to light a fire under my butt when I was procrastinating on finishing a product that I already changed a lot since I thought of the idea.This course didn’t make me a whole lot of money; it made me a few hundred dollars max. I’m glad I made this though because having this first course was what helped position me as a thought leader in my industry and got me invited to contribute to the Standard Code of Ethics for Professional Cuddlers and get more exposure in the cuddling community.Describe the process of launching the business.I got very, very lucky at first when I broke out on my own for three reasons:I had an audience for my website as soon as one very good, high-traffic article backlinked to it. This immediate traffic gave me a big boost for SEO that still positively affects my site ranking today. That article and my website gave me more credibility to be featured on podcasts, more websites, and even be in a local magazine.I left my full-time job with savings. I wasn’t making a full-time income from cuddling when I left (I was in an awkward situation at work not related to cuddling that made me decide to go this route full-time), but I had already built up about four months worth of savings to work with while I built my income up more. I funded myself for my business and only took out a loan for my business when I went on Tour this summer.I didn’t have to start from scratch. I had already been doing this work for over a year and generating $500/month easily from cuddling without really trying, and I was able to bring my clients with me when I left the agency. Scaling up a bit more was easy.But there were also some key things that were not to my advantage in this process:I didn’t know how to manage my business income. I paid myself with my cuddle money every so often a couple hundred dollars here and there, but I mostly reinvested the money back into my business without seeing much of a return on my investment. Around July I began to run out of money (don’t worry! I bounced back from it). I’ve since learned a better way to manage my money.Few people knew or trusted what professional cuddling was. I thought professional cuddling was self-explanatory, but when I tried networking locally that first year, I was asked at startup events if I was secretly an escort. One members-only networking group even barred me from going to their events at one point.I avoided other ways to get leads other than generating them myself out of pride and laziness. Until this past May I never joined another professional cuddling platform or agency. I also didn’t post on Craigslist before SESTA-FOSTA went into effect which now prevents me from doing so. This meant I forced myself to create a business that was fully generated by my own efforts as soon as I left my job. This stunted the growth of my business severely since I hadn’t yet figured out how to do this.It wasn’t until a year after I went full-time with my business that I was getting back in the black for my efforts and not until May 2018 that I began consistently making a livable wage from cuddling, and I believe that I would have been much further along had I done a better job managing my income, presented myself as a cuddler better, and went where my clients were hanging out online from the getgo.Since launch, what has worked to attract and retain customers?I have my hands in many pots all at once, but these five are where I’m seeing the most results:Following up with leads until they say no.In 2018, most of my clients were from my lead list from 2017 and before that never replied to me or scheduled a session for some reason.I try not to go overboard with follow up, but I try to follow up until I’m told no because sometimes people are just really forgetful and want to book a session but need to be reminded.Especially in professional cuddling, I notice that many potential clients are really self-conscious if I don’t take the initiative to schedule a session or make contact with them; they think I just don’t like them!Google Adwords.My friend Ronnie Deaver helped me set up my first simple Google Adwords campaigns last year-- apparently no one was buying Google ads for “Professional Cuddler Boston,” so that was a really quick way to get seen.Our ad was short and to the point since we assumed someone googling that was looking for a cuddler and already familiar with what to expect, so the ad was simple (and emphasized free parking, a hot commodity in Boston) and linked to my request form.It cost me a lot of money though and I saw some leads turns into clients but not that many, so I ended the campaign.Unintentional SEO.Shortly after ending the Google Ad campaign, I started getting a curious number of leads the next few months that said I was the fifth website on the first page of Google when they searched “Professional Cuddler Boston”.Upon talking to Ronnie, he told me that when ads perform well for certain search words, Google rewards you with higher search results. I’m sure this would improve more if I put more efforts in this direction. I also got a popular article written about me on Student Loan Herothat got picked up and linked back to me on several other websites, so that was also a factor that I didn’t plan on helping me do well in Google ranking.If nothing else, get backlinks to your website as often as possible!Coffee Talks.I was getting a lot of leads submitting a form and many had told me they wanted to do this but felt weird cuddling with a stranger.So I thought “Well, let’s not be a stranger then!” And that’s how Coffee Talks were born. Potential clients could sign up for a half hour time slot to meet me for coffee at the local Starbucks and talk about their cuddling needs. I posted the signup link on local Facebook groups to let them know I was doing that, which sparked some interest from locals and strangers.This is a very time-consuming method and not scalable. However, the quality of the clients I got from this method were the highest of any of the methods I’ve used.Prepaid packages for clients.My hourly rate is $100/hour (typical for the industry is $60-$80/hour), so I like to incentivize returning clients by giving them lower rates for paying in advance.This helps me by giving me money and cuddle hours scheduled in advance, it helps them by saving them money. Everybody wins.I have one package that incentivizes sessions to be less than $70/hour if they pay in advance (I do allow for payment plans upon request).As far as my cuddling teaching side of my business goes, when the GDPR law took place, I did the unthinkable: I threw away my list of 300+ subscribers for my professional cuddling business. Instead, I started it from scratch to create better reasons for people to join my email list so I had higher quality email subscribers.So I created things like a What it Takes to be a Great Professional Snuggler Guide for the beginning cuddler, webinar signup lists (there will be more webinars in the future!), the waitlist for Sam’s Snuggle School, and One Week to More Cuddles Guide for the experienced cuddler. I write to this list every other week if not every week. This list was helpful for when I initially launched Sam’s Snuggle School this past November. Over 25% of my new list bought my course!How are you doing today and what does the future look like?The past few months have been me planning out big grand plans for my cuddling community now that I’ve had a bigger stage, figuratively and literally, in 2018 than I ever have before. This January I started a three-month experienced cuddler course with my friend Peter Benjamin called “Cuddle with Your Whole Self” which is surrounded around bringing deeper connection not only into your client sessions but into your entire life. We get on Zoom calls and teach and do connection exercises live together to teach our students. As of writing this we’re three classes in and I’m really happy with how the course is coming along so far. I’m already seeing a huge difference in our cuddlers’ mindsets.Unfortunately after a wildly successful finish to my year in December and planning out how to move forward with gaining and retaining clients, I got a wrench thrown into my cuddling plans by tearing my meniscus! I currently can’t walk or cuddle like this unfortunately, but it does mean I get to work on more projects for cuddlers like I’ve wanted to. I’m really thankful I started building that email list the right way back in May now so I can continue making income even without having to cuddle right now.For the most part I don’t track too many parts of my business even though I have the data and Google Analytics set up for it to look into heavy technical things such as keywords, average time on site, and converstion rates. That’s mostly because I want to model something doable for other cuddlers. Other cuddlers in their practice don’t want to spend a lot of time on analyzing data or building a website or learning SEO; they want to get clients and cuddle! So most of what I do is centered around what a cuddler growing their practice would want to do. I want the actions I take to be duplicatable, especially since my main start on my own was from getting a massive website to backlink to my brand new website isn’t necessarily duplicatable.As of right now I get an average of 1-3 new subscribers a day for my Cuddlers-in-Training email list and I have 450+ total cuddle requests from individuals (I have yet to pull in data from a few new platforms so the exact number is slightly off). This past year the average cost per client was just shy of $24 per client, but when clients were coming in for a session that cost between $63-90 an hour and half of them returning for more than one session, that cost per client is well worth it for me. My next step once I’m not injured anymore will be digging into the data to see what I can do to make my conversions better moving forward-- I want to get more people in the door for a first session in coming months.I mostly live off of the money I make from cuddling and the money I make from my courses and coaching make it so I can take bigger risks with trying new lead sources, optimizing parts of my business like getting some lifetime software through AppSumo, paying for my business coach, and funding other growth dreams I have for my business.My big projects this year are the following: advertising and enrolling aspiring cuddlers into Sam’s Snuggle School), moving into more focused work in helping experienced cuddlers grow their practice including coaching and advanced coursework, and tying it all together with my baby by July with a dream of mine I conceived while on Tour this past year, Connection CommunityThrough starting the business, have you learned anything particularly helpful or advantageous?I keep learning how much my health and wellbeing directly affects my business. The first year I was a professional cuddler was one of the roughest years of my life personally, which was the motivation to buying the URL mylifeisneverboring.com as my personal social skills blog.The first two weeks after I quit my full-time job I slept for 14 hours a day because I was recovering from some unhealthy habits around sleep, work and coffee I had developed from working at my job. I still look at pictures the months before I left my job and am appalled at how unhealthy I looked in those pictures even. Once I was back on a healthy sleep schedule and started eating more regularly I noticed the first of many dramatic shifts in my creativity, productivity, and client base.I always had an idea that I’d be able to make it work as an entrepreneur somehow even if I didn’t know how the numbers would look on paper. I just knew that if I ever started failing I would find a way to make it through it and thrive. Between having clients last minute decide not to renew a big package the day before rent was due and trying to figure out how to make up for that loss, shifting gears halfway through my Snuggle Tour and trying to avoid a significant loss, finding out my hotel in NYC wasn’t booked online properly when I have a client coming by in less than a half hour, releasing a course in 24 hours when I’m not entirely sure how I’m going to record it without a working microphone…I proved myself by getting out of all those situations. My strongest affirmation was forged through these trials and tribulations: “I’ll figure it out. I always do.”What platform/tools do you use for your business?Some of these links are affiliate links.Waveapps. Once I got a separate bank account for my business, I hooked up the bank account to this free accounting software. As a one-woman band that files a Schedule C, this software is easy to categorize and see my income and expenses at a glance. I like logging in and seeing that I’m making more money than I’m spending really quickly.SquareUp. This is how I accept credit card payments via card swipe or online invoice. You can also set up recurring invoices, use their free scheduling software,Squarespace. For the tech-challenged, this is a really easy way to set up a pretty website quickly-- or in my case since I had no design skills, an ugly websiteMailchimp. Automation is on the free plan, something I rarely see, and that’s really useful for sending my questionnaire to potential clients as soon as they fill out my form on my website. You can send email lists, make landing pages, and track opens with your list to see who’s reading your emails and who’s staying silent.Ecwid. It’s really useful for using SquareUp on your Squarespace website and making items in your store way prettier than Squarespaces default sales pages. I use the free version because I don’t need too many items, but the paid versions allow for more than 10 different items on your store and it’s a very powerful tool to sell on social media in the paid version.[eachery. This is a really simple course creation platform where I host my courses. They also have a sales page builder for your course with Rick Astley placeholders that are perfect.What have been the most influential books, podcasts, or other resources?Mornings with Mike Podcast. My friend Mike Goncalves makes a five minute daily podcast, and I’ve set up my Google Assistant so that when I turn my alarm off in the morning the latest episode of his podcast plays. He has some interesting thoughts on success, motivation, health, and a happy life. It’s a really good way for me to wake up in the morning.Life’s Golden Ticket by Brendon Burchard. This book is his only fiction book he wrote, but it’s an amazing book about letting go and making the most of the life you have. Unlike The One Thing, I couldn’t put this book down. It reminded me to keep sight of pursuing the things that matter to me in my life.My business coach, Stephanie Marino. I’ve worked with her on and off over the course of two years and she’s been one of the most empowering coaches I’ve ever met. She’s helped me move some big rocks like stabilizing my income for my business, shifting gears for my Tour when my first plan wasn’t working, and not being afraid to run my business differently than other people.Advice for other entrepreneurs who want to get started or are just starting out?Start with going on a platform or agency and give it three to six months.I’ve met new cuddlers that want to go straight to a therapist’s office to do referrals and I’ve met cuddlers three months in that think they need to make their own website. Those are great things to do, but they’ll be more effective you’ll command more authority once you’ve gained some experience from a place where people looking for cuddling are gathering.Take the pressure off of you to market yourself right away and let the platforms that are pouring thousands of dollars into marketing do that work for you, and pay attention to the clients that are coming in and attracted to you because that will help you understand what it is that you offer people that has them choose you as their cuddler. Then you can use that to go to other people for referrals and build a website around that idea.Use pictures for your profile photos that reflect how you’ll show up to your sessions.I see some women and men post really suggestive or misleading photos of themselves: women in bikinis, men shirtless, clubbing photos, using Snapchat or Instagram pictures, etc.Those are all nice photos, but they don’t send a good message for who you want to attract to your professional cuddling practice. Take a photo of yourself while you’re wearing your cuddle attire so people can see upfront how you’ll show up for your sessions.Don’t be afraid to talk about professional cuddling in public.When I was on Tour and met strangers I would tell them I was a professional cuddler. More than a few times I got replies like “I’ve heard of that but I’ve never met someone that does that.” There’s way more media coverage on professional cuddling than when I first started, but people need to see that it’s in their communities as well in order to start normalizing the profession. Start talking about it like it’s a real profession because it is.Educate yourself.I don’t care if you’re a massage therapist, a psychologist, or a high school dropout. If you’re going to do professional cuddling, you need to be continually learning to get better and show up for your clients better. That doesn’t have to be professional cuddling specific training, but it definitely helps to see how other people are doing it.Don’t reinvent the wheel if you don’t have to like I did, but don’t be afraid to pull skillsets from other areas if they’ll add to your practice. For example, I use Authentic Relating Games and Circling to help understand my clients better and guide the way I communicate clearly with them.Are you looking to hire for certain positions right now?Looking for part-time VA for 5 hours a week to start.Mostly big projects such as converting spreadsheets of leads to a CRM program, putting social media-friendly photos from phone into an album, batch editing blog posts and newsletter emails, and able to do academic-level research for scientific sources.Native or fluent English speakers are welcome to reach out at [email protected] and I’ll have a test task for you to see if we’re a fit.Where can we go to learn [email protected] you have any questions or comments, drop a comment below!Liked this text interview? Check out the full interview with photos, tools, books, and other data.Interested in sharing your own story? Send me a PM
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Hey /r/Entrepreneur! Its Rich, maker of Failory, a website where I weekly interview entrepreneurs (failed and successful ones). Today we published an interview with Bruno, the CEO of Trackin, a startup that releases technology for companies to start a food delivery business. He rapidly built the MVP, acquired $25,000 from the 3 best French entrepreneurs, and started with different marketing campaigns. Today, Tracking is making +$167,000/month!Here are the main points:Idea: Bruno was CTO of a catering company and found one of their main pain points was the delivery and finding out where the food was.Development: They spent a few months building an MVP.Marketing: Online marketing (SEO, AdWords, blog, content creation), direct sales and product growth.Mistakes: Bruno has commited huge mistake when hiring the team.Revenue: $167,000/monthProfit: They became profitable two years ago. But Bruno reinvests everything in the business so in that sense there is no actual profit. Learn from idea to monetization, including mistakes and obstacles, how did he achieve it!Hi Bruno! What's your background, and what are you currently working on?Hi Failory!I have a master degree in Computer Science, and I’ve learned how to code and use computers when I was 12. I released my first website when I was 14 years old. At that time XHTML was fancy and JavaScript was the ENEMY. I was also leading a couple of video game teams that were at the top of the French scene.Even though I’m a ‘tech guy’, I’ve also always been a people person, which allowed me to build products while creating direct relationships with people who needed them and acquire skills that some techies might not have.I’m currently the CEO of Trackin, which has released the technology for any company to start a food delivery business within a day, and MobyDish, which is our main focus today. MobyDish is a full-catering online service for companies of 10 to 1000+ people. What's your backstory and how did you come up with the idea?I’ve always been an entrepreneur. As a kid, I was a student of a private school, and hanging out with kids that received money from their parents. In order to have the same level of life than them and not be left behind, I would find out what students would need, and just make it happen!Before my work on Trackin, I was CTO of another catering company. One of our main pain points was the delivery and find out where the food was. It really makes you look bad to not be able to answer such question when the order size is worth $1k+. I quickly realized that it was a worldwide problem. Even the big brands like Pizza Hut didn’t know what was going on with their drivers as soon as they left a restaurant. I looked up online and didn’t find any technology to streamline deliveries, so I just went ahead, quit my job, my visa, my girlfriend, and life in San Francisco. I went back to France and started to work on the tech!Then long story short, I showed it around the world to different restaurants after a few months and an MVP, then I launched it, got some interesting growth and joined Y-Combinator.Being half French and half Italian, I really care about food, and I couldn’t keep seeing people having bad experiences towards it. It definitely made sense to come up with technology so that people stop being scared to order food online and wait for hours without any news from the restaurant.Also, as a people person, I do care a lot about user experience and making people happy. With MobyDish, it is the perfect opportunity to have a huge impact on the food space and to connect people together, the right way.The idea is not just to feed people but to create such a great and easy experience, that we’ll democratize catering like Airbnb democratized renting apartments from individuals, globally. How did you build Trackin?I will always remember the first days working on Trackin. Looking for the right name, right domain, right design. I spent about 3 days working of the first version on the logo, and my computer crashed...my work on Photoshop was all gone before I got a chance to save it...Worst day of my life at that time, and first lesson learned...Save your work ALL THE TIME.I pitched the idea to a few people and a friend decided to join the journey as a backend engineer/DevOps while I’d take care of the rest.After a few months building the MVP, I’ve traveled to meet with restaurants, collect data and improve our tech and features. The first time I tried to show the product to restaurants, I was petrified. I felt like my baby, ideas and product were about to be judged for the first time. Fortunately, people liked it.Then, in order to scale, I needed to find money to hire some people. We won some French national contests, got money from the government, loans, banks, and other European awards that gave us enough to hire people.Unfortunately, my friend decided to leave the startup to focus on his full-time job instead of Trackin.With all the excitement around us and my knowledge of the food space, I decided to take over his role as well and kept working on Trackin as a solo founder. After six months of improvements, and a couple of press release, I closed our first paying customer (which wasn’t even a restaurant but an alcohol delivery company at night) and things became real. I officially incorporated the company and hired interns to get things going. Dealing with inquiries, marketing, and sales.The first version looked okay, but pretty bad for my current standard, and the new generation of employees was able to use it pretty easily. I’ve always enjoyed showing the product to someone and just stare at how the person would interact with it, where he would struggle, what kind of questions he would have...at that time there weren’t yet online tools to record the online experience and stream it back at you ;)I will always remember how I was answering to calls from my first customers at 2 am. I would be pushing code and new Android apps based on their problems the minute we’d hang up to keep them happy (like connectivity issues, UX, etc.).Our first pricing model was to charge per driver tracked on the platform, kind of salesforce charges for number of seats, but it didn’t make sense for restaurants. Then we decided to charge per deliveries. We felt like it was easier to convert restaurants this way because if they were just launching or were small, we were helping them grow faster, at a lower cost. If they were already established, they would pay more because they use us more and would improve their service, brand, and efficiency.When I’ve started, I knew nothing about sales processes, but I’ve learned by talking to people with more experience than me. Then I started to execute. We grew 10x in 4 months and I got lucky enough to sit down with Michael Seibel in my city (Lyon, France). After having dinner with him and sharing my story, he invited me to apply to YC.I didn’t think twice to jump on the opportunity, rented a house in San Jose, left my life in France, sold my furniture, gave up on my lease, prepared my employees, and moved back to California...Then I went through the program, learned a ton, fundraised enough to survive and then started to work on MobyDish. Which were your marketing strategies to grow your business?I’d say there are not many secrets to growth. Combining techniques and doing it the right way by paying attention to details and knowing what you do is key.I’ve always been good at multitasking, and quick growth, to me, means combining many channels, then focus on the ones that work for your business.My main idea though as always trying to create a strong brand, and it has a lot to do with growth. People need to be emotionally attached to what I create. Long term, it decreases marketing costs, increases retention and organic growth.Online Marketing (SEO, Adwords, Blog, Content creation)Find out who your target is, what keywords they’re looking for when they have the pain points you’re trying to solve.Address these pain points through blog articles, short sentences for SEO and ads, etc. Establish your credibility by sending these in newsletters or on social media.Direct sales:Almost everything can be automated or outsourced nowadays. But when I started I did learn by doing all of it myself. Although I hadn’t realized how important it was to start with a good list of leads. Talking to salespeople I quickly came up with ideas on how to automate SDR, Follow up and Sales pitch.Constant email tweaks, A/B testing and looking at opening rates/conversion rate is key.Product growth:Just think about ways your users can recommend you or add gamification for stickiness and make your users feel great about your product. Then when you make them feel great, invite them to talk about your product to someone else! I always use the Candy crush example. People love playing it because they feel great about themselves when they’re playing it. It’s fairly easy but challenging sometimes, and most and foremost, you get animations and congratulations for almost everything you’re doing. The game keeps praising your actions!I also like to make others laugh or feel good about themselves so the notifications in Trackin are pretty funny and different from what you would read in standard SAAS.Getting a sense of self-improvement, especially regarding sales was amazing. Finding the right introductory sentence to get to talk to a manager and by-pass employees, being aware of what to answer based on questions, being able to read people concerns, see their reactions to the features we knew they would love...were all great feelings.Today with MobyDish, I love to hear customers from Silicon Valley (used to deal with the best products) how they enjoy working with us VS companies like Doordash, Caviar or others. Because these companies have raised millions and are hundreds, when we’re super small, profitable and mainly backed by angels, and still being the company they like most. Another funny fact is that some of the biggest VCs in Silicon Valley that have invested in these food companies, are using MobyDish to feed themselves :) What were the biggest challenges you faced and obstacles you overcame?Deciding to leave the life I’ve built in San Francisco to start Trackin was already a big step. I am an entrepreneur and wanted to get back to that life, but this time it meant giving up on a visa, job, life, friends, cheap place etc.Then getting back to France, it was hard for people to understand my ambitions, I kept hearing that I should start “slowly and not aim too high and slow down on international expansion”Follow your guts when you hear people telling you that it’s not the right thing to do and how to approach things is tough, because some people will be right about some aspects of your business, but some people will be wrong...so how do you know which one to listen to?Deciding to keep working on this adventure alone was another big challenge, and it has been since then. Getting into YC, talking to investors, managing your company...you are expected to do as well as other companies, even though you’re alone. I’ll always remember Michael Seibel during the program explaining to the batch how solo founders are supposed to be “superheroes” because expectations are at least the same and nobody will help out. Although I feel very fortunate, because looking back, I have learned so much about everything related to creating and growing a business: management, sales, hiring, marketing, accounting, technology, customer support, scalability, fundraising etc. There are days I wish I had more time to be a normal CEO, but overall, it’s a huge chance to be able to lead a growing company by yourself, because the amount of new skills you get is extremely valuable and will help you not only in your business life but also in your personal life. Everything becomes so easy!The last biggest challenge I had to face was being in the food space. We came late in the game and humans are not really objectives...After some bad investments were made, and after some companies failed, (mainly because of lack of business models and leadership), food suddenly became a ‘bad’ market. Which forced me to build a business sustainable and profitable right away instead of taking the VC shortcut.But at the end of the day, it made us stronger and we have solid foundations to scale! Which are your greatest disadvantages?I guess my last paragraph above answers this question.Being a solo founder, in the food space in the most expensive city of the world is not ‘ideal’ facing some of the most founded companies in that space.Luckily for us, things are doing great! :) During the process of building & growing Trackin, which were the worst mistakes you committed?I’ve made huge hiring mistakes, multiple times, always ended well though, because I don’t think like you win anything by fighting with people for your ego. And I kept people for too long in the team when I knew they weren’t performing.We also made mistakes regarding our first targets with Trackin: we wanted to build the product for chains, but started talking to small businesses, so developed features based on their feedback, then realized chains were making more sense as target, but needed different features and had longer sales cycles. After trying to sell to chains and talking to experimented investors, I realized that to build a solid business I should sell to small businesses. A lot of them. Chains would ask for custom features and would take tons of time to make decisions, payments etc. Plus, they would represent a high percentage of your revenue and losing one of them could be meaning laying of people.Another mistake I’ve made was spending too much time to get money from government, loans, and contests. This is honestly all bullshit. It’s not because you’re winning contests that customers will show up, love your product and pay you. Contests are only good to have press articles and to get some credibility but it’s not a long-term strategy. This is still a common mistake made by entrepreneurs. The money helped me start hiring people, but the paperwork needed for it and still needed today wasn’t worth it.Keeping people too long in your team when you know they are creating problems or not performing the way you want is also a big mistake. I’ve tried to help and change too many people, at some point you can’t help everybody and need to hire people that will bring great things since day 1, especially in a startup. Then in a big corporation, you can do the opposite.Last but not least, as a co-founder of a company before Trackin, I’ve built the product with my engineers and my CEO without actually talking to the market. We thought we knew what people wanted when we actually didn’t.We spent almost a year building a product that didn’t make any sense to the market we targeted and closed almost as soon after we “launched”. Apart from mistakes, what are other sources of learning you would recommend for entrepreneurs who are just starting?I think that learning from books is a great start, although it’s not always easy to remember everything and apply it in your life. If the book tells you to do one thing when a situation shows up, and if your emotions are taking over your brain or you just simply can’t remember what it was, then you’ll make the same mistakes again. Having some kind of routine to digest new lessons learned and what to do based on a specific situation is very important.I like to plan ahead and have a vision of what I want to do with my company long term, but it’s also very important to set shorter term goals, that will take you there and try to reach them. You’ll face new challenges that you will have to solve. Being highly focused on solving these problems one at a time, one after another and cut the distractions, will allow you to reach your main goal, then the next one and so on.As you’re facing these problems, you can then look for answers in books or ask people that have been through similar issues.Then looking back, you’ll realize how far you’ve gone.You can get to smart people from networks of entrepreneurs, incubators, alumnis of your school, or just shoot an email to someone you really want to talk to. Explain why you’re asking for his/her help. Entrepreneurs who started from scratch usually enjoy sharing their knowledge and experiences. Where can we go to learn more?You can learn more about Mobydish here. You can visit Tracking here, but we’re not accepting new customers at the moment. And one day, I’ll have time again to share all my knowledge on my website! Original interview published at https://www.failory.com/mistakes/trackin
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