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marketingprofitmedia · 1 year ago

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Boost Your Online Presence: A Beginner's Guide How to Increasing Website Traffic

In today’s digital age, where the virtual world reigns supreme, a robust online presence is your ticket to success. Whether you’re an aspiring blogger, an e-commerce entrepreneur, or a passionate individual looking to make your mark, increasing website traffic is the first step towards achieving your online aspirations. Welcome to our comprehensive guide, Boost Your Online Presence: A Beginner’s Guide How to Increasing Website Traffic.

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In this digital journey, we will explore the subtleties of maximising your presence on the web in order to achieve your goals. We’ve got you covered in every aspect of digital marketing, from perfecting the science of Search Engine Optimisation (SEO) to capitalising on the influence of content marketing and social media tactics. By the time you reach the conclusion of this route, you’ll be well-versed in the techniques that will bring an avalanche of visitors to your website and help you achieve your goals in the digital world. So buckle up, because we’re about to go on an incredible journey together!

Why Does Website Traffic Matter?

Website traffic is the lifeblood of your online presence. It’s a reflection of your website’s visibility and reach. More traffic means increased opportunities for achieving your goals, whether it’s growing your brand, generating leads, making sales, or sharing your passion. In essence, website traffic is the fuel that propels your online success, making it a fundamental metric to track and improve.

1. What is Website Traffic?

Website traffic refers to the number of visitors who access your website. It’s a crucial metric that measures your online reach. Understanding the sources and types of website traffic is the first step toward boosting your online presence.

Organic Traffic: Visitors who find your site through search engines like Google.

Direct Traffic: People who access your site directly, either by typing the URL or using bookmarks.

Referral Traffic: Visitors who arrive at your site through links from other websites.

Social Media Traffic: Traffic generated through social media platforms.

Paid Traffic: Visitors acquired through paid advertising, like Google Ads.

2. Setting Realistic Goals

Setting realistic goals is the compass that guides your journey towards a thriving online presence. By defining clear and achievable objectives, you create a roadmap for success. These goals might encompass increasing monthly visitors, boosting newsletter sign-ups, or improving conversion rates. Realistic goals provide direction and motivation, helping you measure and celebrate your progress in the dynamic world of digital presence.

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3. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the art of enhancing your website’s visibility in search engine results. It’s a multifaceted strategy encompassing on-page and off-page techniques. On-page SEO involves optimizing individual pages with relevant keywords and quality content. Off-page SEO, on the other hand, focuses on building authority through backlinks and social signals. Together, these efforts improve your website’s rank, making it easier for potential visitors to find your online content. It’s all about making your website more visible to search engines like Google.

On-Page SEO

On-page SEO involves optimizing individual web pages for search engines. Here are key factors to consider:

Keywords: Choose relevant keywords for each page and incorporate them naturally in your content.

Meta Titles and Descriptions: Craft compelling meta titles and descriptions to encourage clicks from search results.

Quality Content: Create informative and engaging content that keeps visitors on your site.

Page Speed: Ensure your website loads quickly to improve user experience.

Off-Page SEO

Off-page SEO focuses on activities outside your website that impact your online presence:

Backlinks: Build high-quality backlinks from reputable websites to boost your site’s authority.

Social Signals: Engage on social media to increase your content’s visibility and shareability.

Local SEO: If you have a physical location, optimize for local search to attract nearby customers.

4. Mobile Optimization

Mobile optimization is the process of tailoring your website to provide an excellent user experience on smartphones and tablets. With mobile devices dominating internet access, optimizing for them is essential. It enhances your site’s speed, layout, and functionality on smaller screens, making it more user-friendly. Mobile optimization not only improves SEO but also ensures you don’t miss out on potential visitors. Here’s why:

Mobile-friendliness boosts your SEO ranking.

It improves the user experience.

Increases the likelihood of retaining mobile visitors.

5. Quality Content Creation

Quality content creation is the cornerstone of engaging and retaining website visitors. It involves in-depth research, understanding your audience’s interests, and crafting valuable, informative, and engaging material. Using multimedia elements like images, videos, and infographics enriches the user experience. Employing storytelling techniques also adds an emotional touch, making your content more relatable and shareable, ultimately driving increased website traffic. Consider the following tips:

Research your target audience and their interests.

Develop a content calendar for consistency.

Use multimedia elements like images, videos, and infographics.

Incorporate storytelling to engage readers emotionally.

6. Blogging and Guest Posting

Blogging and guest posting are dynamic tools for driving website traffic. Through regular, informative, and shareable blog posts, you engage your audience. Guest posting on reputable websites in your niche extends your reach to a broader audience, enhancing your brand’s visibility. It’s a two-pronged approach, combining your content’s magnetism and the reach of established platforms, ensuring your website benefits from increased traffic and exposure.

7. Choosing the Right Platforms

Choosing the right social media platforms is vital. Each platform caters to distinct demographics and interests. Facebook suits various niches, while Instagram emphasizes visuals. LinkedIn excels for B2B and professional networking, while Pinterest thrives in DIY and recipe niches. Twitter offers real-time engagement and news updates. By picking platforms aligned with your audience and niche, you maximize your online presence and potential traffic. Choose the right ones based on your niche and target audience.

Facebook: Ideal for a wide range of niches, especially B2C businesses.

Instagram: Visual-focused, great for lifestyle, fashion, and travel niches.

LinkedIn: Best for B2B businesses and professional networking.

Pinterest: Perfect for DIY, crafts, and recipes.

Twitter: Excellent for real-time engagement and news updates.

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8. Consistency and Engagement

Consistency and engagement are the dynamic duo of social media success. Regular, engaging posts maintain your presence in followers’ minds, fostering a loyal audience. Responding to comments, asking questions, and running polls or contests spark interaction. By maintaining an active and engaging social media presence, you not only boost website traffic but also build a vibrant community around your brand.

Conclusion

As we reach the conclusion of our online presence-boosting expedition, you’ve gained a treasure trove of insights. Remember, this journey is ongoing, marked by evolving strategies and the need for adaptability. With clear goals, SEO prowess, captivating content, and a dynamic social media presence, your website traffic is set to soar. The digital realm is your canvas; success depends on your creative brushstrokes. So, keep innovating, stay tuned to emerging trends, and continue crafting your digital masterpiece. Your flourishing online presence awaits!

FAQs

1. How long does it take to see results from SEO efforts?

The timeline for SEO results can vary. Some changes may lead to immediate improvements, while others, like building backlinks, can take several months to impact your rankings significantly. It’s a long-term strategy, and patience is key.

2. Do I need to be on all social media platforms?

No, it’s not necessary to be on every social media platform. Choose the ones that align with your niche and target audience. Quality over quantity is more important in social media marketing.

3. What’s the ideal blog post length for SEO?

The ideal blog post length can vary, but longer, comprehensive content tends to perform better in search engines. Aim for 1,500–2,500 words for in-depth articles, but don’t sacrifice quality for length.

4. How can I monitor my website’s performance?

You can use various tools like Google Analytics and Search Console to monitor your website’s performance. These tools provide insights into your traffic, user behavior, and SEO data.

5. What are the most common SEO mistakes to avoid?

Common SEO mistakes include keyword stuffing, neglecting mobile optimization, ignoring backlinks, and not creating high-quality content. Avoid these to ensure your SEO efforts are effective.

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Affiliate Disclaimer :

This article Contain may be affiliate links, which means I receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. While we receive affiliate compensation for reviews / promotions on this article, we always offer honest opinions, users experiences and real views related to the product or service itself. Our goal is to help readers make the best purchasing decisions, however, the testimonies and opinions expressed are ours only. As always you should do your own thoughts to verify any claims, results and stats before making any kind of purchase. Clicking links or purchasing products recommended in this article may generate income for this product from affiliate commissions and you should assume we are compensated for any purchases you make. We review products and services you might find interesting. If you purchase them, we might get a share of the commission from the sale from our partners. This does not drive our decision as to whether or not a product is featured or recommended.

Source : Boost Your Online Presence: A Beginner’s Guide How to Increasing Website Traffic

Thanks for reading my article on “Boost Your Online Presence: A Beginner’s Guide How to Increasing Website Traffic“, hope it will help!

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klapollo · 10 months ago

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is copywriting a good job to look into as a writer? im job hunting and i see quite a few openings online but im worried the work will be extremely dreary

i didnt set out to be a copywriter -- frankly when i graduated i had no idea what i wanted to do. i spent about three and a half years freelancing and doing gig work and i'd make like 140 bucks a month on a good year. i happened to apply for a copywriting job among a sea of other entry level things -- social media coordinator, communications associate etc. and i feel SOOOOO fucking blessed that i fell into copywriting

in terms of money: copywriting is very lucrative if you get the experience for it and stay the course. my very first position with no prior copywriting experience (just freelance writing experience) paid me 35/hr. starting off you'll probably make about 50k but moving up the hierarchy can pay a LOT. with four years of experience, during my job hunt i would say the vast majority of the positions i interviewed were within a six figure salary band. moving up the hierarchy, lots of senior copywriters make six figs, and some associate creative directors make over 200k. you can definitely live comfortably as a career copywriter if you play your cards right.

in terms of work: personally i love copywriting, but it's an arm of marketing. if you cant stomach writing marketing materials or learning how marketing works, it might not be for you, but i kinda make it into a game in my head. there's a lot of different kinds of copy -- short form (landing pages, social media blurbs, headlines, emails, product descriptions etc) and long form (white papers, SEO articles/blog posts, ebooks). i would aim to find a copywriting position that will have a wide scope of copy types, because that helps cultivate a well-rounded resume (i.e. shoot for a job that'll have you writing landing pages, emails and blog posts etc over one that's just headlines and captions).

there is also B2C (business to customer, as in marketing a consumer product to individuals) and B2B (business to business, as in marketing a product like mailchimp to a business). i mostly do B2C, but I also do B2B now. it's fine to start with just one, but i'd say right now demand is very high for B2B

the good thing about copywriting is that basically any industry requires it in some capacity. i've worked predominantly in entertainment and digital media, but right now i'd say the biggest demand is in healthcare, fintech and SaaS (software). i freelance for a telehealth company right now in part because i want to make my portfolio more well-rounded. but as i said, nearly any industry can need one -- hospitality, beauty, fashion, retail, nonprofits, anything that is a business that needs to be advertised. when i started, i worked in television, which meant my days largely consisted of watching shows before air and writing episode descriptions. i had a lot of fun!

personally, i dont find my work dreary. sometimes it can be a LITTLE tedious if i'm writing something more technical/internal, but the whole point of copywriting is to figure out how to entice someone to check something out, which means puzzling out how to write something fun and engaging. if you want something less marketing-focused, i would look into getting into technical writing. this is basically writing informational texts and guides for technology and similar things. it pays VERY well and is usually in high demand, but i will say it's definitely more tedious than copywriting.

in short: yes i love copywriting and you can be very financially stable in it! i'd argue it's one of the most financially comfortable day jobs for someone with writing experience. happy hunting anon!!!! i hope u get what ur after

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behindthewox · 10 months ago

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NEMESIS, goddess of revenge

In Greek mythology Nemesis is the name of the goddess of revenge and vengeance. The Romans called her Invidia, which is the latin word for envy. She had two brothers named Charon (ferryman to the dead) and Hypnos (the personification of sleep), and her sister Eris is the goddess of Discord.

What is Nemesis?

In Resident Evil 3: Nemesis the main antagonist is named Nemesis T-Type, nicknamed the Pursuer. He is presumably named Nemesis after the Greek goddess of vengeance. Nemesis T-Type is one of the two greatest of all bio-weapons created by the Umbrella Corporation.

Can Nemesis be good? In Rick Riordan's series Percy Jackson and the Olympians Nemesis is initially portrayed as a bad character, but it is later on pointed out that she is also the goddess of balance. The balance between good and evil is a necessity, and without balance there'd be neither good nor bad. While she's not a typically "good" character and may fall on the "evil" side in many aspects, good would probably not exist without her and the balance she keeps between good and evil.

Is it normal to have a nemesis? Most libraries will probably have a copy of the Agatha Christie novel Nemesis. If you are a main character it is highly advised to have a nemesis, especially if your story is about the fight between good and evil. It is not normal to have a proposed dwarf star from the Sun's extreme outer orbit in your possession. The asteroid in the main belt, 128 Nemesis, is probably best left where it is.

What is going on here?

Are you wondering what the eff I'm going on about? This is a quick example of what an SEO blog post could look like, using the keyword "nemesis" and a bit of googling to find the most commonly asked questions and related searches. The closer you can match what people will search for, the better. SEO blogposts is a new requirement for all sites, calling for 2 blogposts per week using keywords that the Mugs send out each week. The keyword must be used at least 7 times, including headlines. It's a pretty standard SEO structure.

It's tricky to write a good blog post using the SEO requirements, but the point with SEO isn't that the blog post has to be good - it just has to contain certain words a certain number of times. If it feels forced and awkward that's because it is pretty forced and awkward. Admittedly, this example is not a serious attempt at making a SEO blogpost. This is a me making a bad example on purpose to make a point. But I am still following the instructions and meeting (surpassing, actually) all the requirements. As far as SEO goes, it's an excellent example. Some people might even find it somewhat amusing.

SEO - friend or nemesis? SEO stands for Search Engine Optimisation and it's all about getting your website or article onto the first page of results on the online search engines like Google. It's a pretty big deal. If someone searches "roleplay forum percy jackson" we'd want World of Olympus to be the top result, right? Without SEO it could easily end up at the bottom of the page and how many people will scroll that far? Not many. SEO is a really big deal.

[NOTE: I am not an expert on this and with only mere hours of research under my belt on such a complicated thing as SEO, it's very possible that my understanding and portrayal of it might not be entirely accurate. If I'm waaay off, please correct me.]

So by following the new blog rules and squeezing in keywords wherever possible, WoX sites will show up on top when people google the keywords? Don't be silly. It'll help a little bit, sure, but the real trick is SEO within the site code and content of the site as a whole. Saying "nemesis" a dozen times in a blog post certainly helps as the numbers add up, but don't expect your SEO-ed blogpost to bring in new users as if you're running paid ads. It's not magic, it takes work and strategic marketing. This is a long game. It will take months of SEO-ing to improve your site's SEO. It's worth doing but it needs to be done right. If your SEO-ed blogposts are as bad as my example, you're gonna lose a lot of respect and reputation in the many months it will take to get actual SEO results. Quantity comes at the cost of quality, especially if you don't have the time and resources to do it well. A lot of sites don't have the capacity to churn out biweekly blog posts right now, especially not with the additional requirement to figure out what this SEO thing is and how to do it without looking… well, desperate and pathetic.

SEO is important and it is worth doing. But at what cost? What is the point of showcasing the site blogs if the content on them doesn't show the best that the site has to offer? My suggestion is this: encourage SEO through support and positive reinforcement, not by force or pressure. This is volunteer work, after all. Take it slow, one step at a time. Be patient and let it take the time it takes. It's not magic and it won't work overnight either way, and if you don't do it right you might end up spending even more time and resources having to correct for it in the long run.

One step at a time. Don't try to run before you've learned to walk.

SEO stats on this blog post H1 x1, keyword x1 H2 x2, keyword x1 H3 x3, keyword x3 Paragraphs x 9 Total word count: 947 (stats excluded) Total keyword count: 16 (out of 7 required)

#wox #wox site #seo #feedback #nemesis #eris goddess of discord

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onlyparthdigilab · 3 months ago

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Best SEO Consultant In Ahmedabad

Hear is the best SEO Consultant in ahemdabad. we are provide verious type’s of seo services hear. That include on-page SEO, off-page SEO,Technicel SEO. If you looking for customize service for your website so you are land on current page .i am well trained and certified consultant in Serch Engine Optimization. i will customize your website on rigth way and right path that help you to grow your website orgacanically. i will give you end-to-end service for concept to ,making them the go-to choice for businesses seeking superior Web Devlopment in Ahemedabad. i Specialize in providing the best qoulity services and solutions for all Business to Grow your Business

#social media #digital marketing #online #digital #seo services #serch engine optimization

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digitalsrishblogs · 5 months ago

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Search Engine Optimization - a complete guide

SEO (Search Engine Optimization) is improving your website's visibility on search engines like Google, making it more likely that people will find it. SEO involves optimizing your site to rank higher in search results, leading to increased free, or organic traffic.

Main Types of SEO:

On-page SEO: Focuses on optimizing individual pages, such as using the right keywords and creating high-quality content.

Off-page SEO: Involves activities like link-building to improve your site's authority and trustworthiness.

Key SEO Activities:

Keyword Research: Finding the right keywords for which people are searching.

Content Creation and Optimization: Developing and refining content to meet user needs.

Technical SEO: Fixing issues to ensure search engines can properly crawl and index your site.

Link Building: Acquiring backlinks from other websites to improve authority.

Importance of SEO:

SEO is essential because millions of people search for products and information on Google daily. High rankings in search results lead to more visitors, better brand awareness, and potentially more customers. Ignoring SEO means missing out on valuable traffic and allowing competitors to capture your audience.

SEO vs. PPC:

Paid Results (PPC): You pay for ads that appear in search results.

Organic Results (SEO): You earn rankings through SEO without paying for ads. Although SEO takes more time and effort, it can provide long-term traffic and reach a larger audience.

How Search Engines Work:

Search engines like Google use bots to crawl the web, index pages, and rank them based on relevance and quality. As a website owner, implementing technical SEO helps ensure that search engines can find, index, and rank your pages effectively.

Role of SEO in Digital Marketing:

SEO is a crucial part of digital marketing, ensuring that your site appears in search engine results pages (SERPs). It complements other strategies like PPC, content creation, and social media marketing, helping your site stand out and attract more visitors.

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#digitakmarketing #seo #search engine optimization #seo services

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worldtradecastle · 6 months ago

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Boost Your Website's Traffic Like a Pro

The Ultimate Guide to SEO: Boost Your Website's Traffic Like a Pro

So, you've heard about SEO but aren't quite sure what it is or how it works? Don't worry, you're not alone! SEO, or Search Engine Optimization, is like the secret sauce of the internet, and mastering it can take your website from crickets to buzzing with visitors. Let’s dive in and break it down, shall we?

What is SEO Anyway?

SEO stands for Search Engine Optimization. It's all about tweaking your website to make it more appealing to search engines like Google, Bing, and Yahoo. When these search engines love your site, they rank it higher in search results, making it easier for people to find you.

Think of search engines as librarians. When someone asks for information on "best pizza in town," the search engine (librarian) wants to deliver the most relevant, useful, and trustworthy information. SEO is how you convince the librarian that your pizza joint deserves to be at the top of the list.

Why Should You Care About SEO?

Imagine having the best pizza in town but your shop is hidden in a dark alley with no signs. Not great for business, right? That’s what it’s like to have a website without SEO. You could have amazing content, products, or services, but without good SEO, you’re essentially invisible online.

By optimizing your site, you:

Increase Visibility: More people find your website.

Boost Credibility: Higher rankings make you look more trustworthy.

Drive Traffic: More visitors mean more potential customers.

The Basics of SEO: On-Page vs. Off-Page

SEO can be split into two main categories: on-page and off-page.

On-Page SEO

This is everything you do directly on your website to improve its ranking. Here are some key elements:

Keywords: These are the words and phrases people type into search engines. Using the right keywords in your content is crucial.

Content Quality: Your content should be engaging, informative, and valuable. Think blog posts, articles, videos, and infographics.

Meta Tags: These are snippets of text that describe your page's content. They don’t appear on the page itself but in the page's code. Examples include meta titles and meta descriptions.

URL Structure: Clean, readable URLs help search engines understand your page content. For example, "yourwebsite.com/best-pizza-recipes" is better than "yourwebsite.com/12345".

Off-Page SEO

This involves activities that happen outside your website to boost its ranking. The most important aspects include:

Backlinks: These are links from other websites to yours. High-quality backlinks act as votes of confidence.

Social Signals: Likes, shares, and comments on social media can influence your rankings.

Guest Blogging: Writing articles for other websites can drive traffic back to yours and improve your SEO.

SEO Best Practices

Now that you know the basics, let’s talk about some best practices to ensure you’re on the right track.

Research Keywords

Before you start writing, research what your audience is searching for. Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you find the right keywords.

Optimize Your Content

Once you have your keywords, sprinkle them naturally throughout your content. Don’t overdo it though—keyword stuffing can hurt your rankings. Aim for a natural flow and focus on creating valuable content for your readers.

Improve Page Speed

A slow website can frustrate visitors and hurt your rankings. Use tools like Google PageSpeed Insights to check your site’s speed and get tips on how to improve it.

Mobile-Friendliness

With more people browsing on their phones, having a mobile-friendly website is a must. Ensure your site looks and works great on all devices.

Build Quality Backlinks

Focus on getting backlinks from reputable sites in your industry. You can do this by creating high-quality content that others want to link to, or by reaching out to other site owners and influencers.

Keep Up with SEO Trends

SEO isn’t a one-time thing. Search engines are always updating their algorithms, so staying up-to-date with the latest trends and best practices is crucial. Follow SEO blogs, join forums, and consider taking online courses to keep your skills sharp.

Final Thoughts

SEO might seem daunting at first, but with a bit of effort and the right strategies, you can master it. Remember, it’s all about making your website more user-friendly, informative, and trustworthy. So start optimizing and watch your traffic soar!

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hearthandheathenry · 11 months ago

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Hi I just saw your post and was wondering if I can get a 1-card reading from you. My question is what kind of energy should I incorporate in the content with my sister on social media? We’re leaning more into being an influencer but it’s hard to create content that gets people engaged and interested in us.

Hey there! I totally get the frustration on content creation, I think all content creators feel it! Truth be told, I've heard that the algorithms are designed to make your first few posts successful, then it's a little harder to get views, so they keep you hooked and trying to make the next viral content, so that you keep pumping out content for their website! I don't know if it's true, but I've noticed that taking the stress off your shoulders and posting what feels authentic to you, and actually enjoying your content creation, tends to give the most insight and helps the process feel more successful! There's nothing better in content creation than seeing something you're proud of and love get the attention you want! Rather than things you hate making. Other tips I can think of is definitely utilize hashtags and SEO as those things help your content get seen in the first place. And definitely find your niche! There's no rush, so play around with what you like and see what takes off. For example, the witchy stuff on this blog gets the most engagement, but I still enjoy posting about cooking and such!

As for your card pull, the King of Pentacles popped out for you!

Literal meaning: "The King of Pentacles is an honest, generous leader who has worked hard and achieved great success. He upholds his duties and traditions, and respects his ancestral heritage. He is kind, but has high expectations of others and believes they should have the same work ethic as he does. He is humble and self-reliant."

Pentacles also represents earth, winter, and years. It represents money, work, talent, reputation, achievement, stability, and the material realm. The court cards tend to represent people, so the King is most likely a representation of you.

My interpretation of the card: The king is a representation of you or who you need to be to achieve your success that you're after. Keep in mind the qualities that it is describing, as these are most likely the type of energy you need to put forth to gain what you want. Hard work, honesty, generousness, self-reliance, humbleness, and respectfulness of traditions. Success takes work and the good type of success will take honest and kind work. No one gets famous overnight, and many influencers have done some shady things to get to the top. If you want genuine engagement and success, this is telling you to keep at your goals, to not rely on others but your own efforts and merits (as in not expecting others to do everything for you, but theres nothing wrong with help and collaborations), to be kind and generous to others as you climb to your goals, and it has an additional message of tradition, so maybe there is something in your ancestral lineage or heritage that can inspire you in your work. Perhaps its educating others on something from your history, or maybe its a lesson learned from the past. It says that he also expects others to have the same work ethic, so in regards to working with your sister, make sure she is on the same page of hard work and other qualities in order to reach your success together. Since the pentacles represents years, achieving your goals may take years instead of a shorter amount of time, so again, don't expect instant success. With it representing winter, perhaps something will happen in winter that will bring you good news on your success, or that may be the season you reach your goals. Stay diligent, learn the tricks of the trade, and find your niche and what you enjoy creating. You'll get there! The king is the highest card of the suit, so you will definitely reach your success in the end!

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netsqure · 9 months ago

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Mastering SEO: A Comprehensive Guide to On-Page, Off-Page, and Technical Optimization

SEO stands for Search Engine Optimisation. It is the process of upgrading a website’s search engine visibility, including Google, Bing, and Yahoo. In other words, many activities focused on building a website all have a single goal of attracting more traffic via search engines. SEO aims to increase organic (non-paid) traffic to a website by ranking higher in search engine results pages (SERPs).SEO involves different techniques and strategies, including keyword research, on-page optimization, off-page optimization, and technical optimization

Types of SEO

on-page optimization

technical optimization

What is On-Page SEO?

On-page SEO refers to optimizing individual web pages to improve their search engine rankings and earn more relevant traffic. These elements include

Quality Content: Quality Content is a term used to describe valuable, relevant, and engaging material that meets the searchers’ intention and adequately addresses their issues.

Keyword Optimization: Keyword Optimization is the method in which keywords are inserted strategically throughout the text. Keyword optimization includes both the post’s overview and headings, the body, and its most relevant elements like title tags and meta descriptions without repetition and keyword stuffing.

Title Tags and Meta Descriptions: Tags and Meta descriptions are Appealing headlines and summaries accurately that reflect the content of the page and encourage users to click through from search results.

URL Structure: Clean, and descriptive URLs containing relevant keywords to help search users and engines easily identify what the page is about.

Header Tags (H1, H2, etc.): Use header tags to structure content hierarchically and highlight important sections, while also incorporating keywords naturally.

Image Optimization: Images on a website should be optimized with descriptive file names and alt text which can help improve page load time and accessibility.

Internal Linking: Links on your website that direct users to another page on the website. It helps search engines crawl and index your website but also distributes link equity.

Page Speed: The speed of the site of the webpage is vital and can be achieved by optimizing code, compressing images, leveraging browser caching, and using content delivery networks among others. This is to make the loading of the site faster enough reducing the time taken to access the webpage.

Mobile-Friendliness: The webpage should allow its users to view easily on various devices such as tablets and smartphones. This can only be achieved when the webpage is designed and structured in a way that whoever views it can access data quickly

Schema Markup: The webpage should mark its structure in the form of a markup that will help the search engine to better understand the site’s structure and also the scope of what the content is about. This may make the search engines view it as rich snippets hence rankings.

What is OFF Page SEO?

Off-page SEO is any activity performed outside of a website to increase its search engine ranking and credibility. This encompasses the creation of backlinks from other high-ranking websites as well as social media promotion, influencer interaction, online PR, and other strategies to boost the website’s authority in the view of search tools. Key aspects of off-page SEO include:

Link Building

Social Media Engagement

Guest Blogging

Influencer Outreach

Content Promotion

Forum Participation

Directory Submissions

Social Bookmarking

What is Technical SEO?

Technical SEO. The goal of this approach is to boost a website’s ranking or messaging by improving technical aspects such as website speed, mobile-friendliness, secure HTTPS connection, XML sitemaps, structured data markup, canonical tags, etc.

Website Speed- Website speed can be achieved by optimising code, compressing images, browser caching , and content delivery networks (CDNs).

Mobile Friendliness- Website design and structure should enable it to be accessed in the best way possible to meet the needs of devices like smartphones and tablets.

Crawlability and Indexability- It should ensure that all web pages can effectively be crawled and indexed by search engine bots by eliminating crawl errors, using XML sitemaps, and implementing robots .txt directives.

Site Architecture- To make it easier for users and search engines to navigate, a site architecture that is normal and well-structured should try to set up with navigation menus, URL structure, and internal linking

HTTPS Security- Encrypting data between a user's browser and a website with HTTPS can ensure secure data transmission and improve search engine rankings.

Structured Data Markup- Adding schema markup to a website can provide search engines with more context about its content and result in rich snippets appearing in search results.

Optimized URLs- Creating descriptive, keyword-rich URLs that accurately reflect the content of the page and are easy for both users and search engines to understand.

XML Sitemaps- Creating and sending XML sitemaps to search engines gives them access to a thorough list of every page on your website, making it easier for them to find and crawl material.

#seo services #seo marketing #off page seo #on page seo #technical seo

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cindylouwho-2 · 8 months ago

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RECENT ECOMMERCE NEWS (INCLUDING ETSY), LATE MAY 2024

It's been an eventful couple of weeks since I took my brief vacation, so here's a relatively long ecommerce news update - just skip the topics you don't care about, and read the ones you do!

The SEO and Marketing update should also be out tonight, barring any emergencies.

Get these updates plus my website blog posts via email: http://bit.ly/CindyLouWho2Blog Get all of the most timely updates plus exclusive content by supporting my Patreon: patreon.com/CindyLouWho2

TOP NEWS & ARTICLES

Etsy’s 2023 Transparency Report was mostly more of the same: lots of takedowns of valid listings, more automation, and more promises to fix things. How do they plan on “clarifying” Etsy policies to both buyers and sellers? Stay tuned…

Etsy CEO Josh Silverman recently revealed more details [post by me on Patreon] about how the company intends Etsy search to work now. While I have been telling folks this for a while, I think it is important to reiterate: it's not all about keywords, titles and tags any more! (although they still have a small impact) Silverman wants Etsy search ranking to be about:

shipping on time

"people are always delighted with the item and give you 5-star reviews"

responding to Etsy Messages quickly

"appropriate" shipping prices*

a "good return policy" [yes, I think that means accepting most returns]

*no idea what that means; I am sure we are about to find out. Caps on shipping charges for some types of items - as they do on eBay - are possible, as are mandatory Etsy Label use for a few countries.

He didn't mention image quality here, but does cover that elsewhere - they are correlating that with the quality of the item, to some extent. So, if you want visibility on Etsy, stop worrying so much about changing tags, and start worrying about running your business the way Etsy wants you to run it. Is this fair to long time businesses on the platform? Not really, as Etsy systems often punish sellers who live in countries without cheap tracking, who create complicated custom items that take weeks to ship, and who do not work overtime 7 days a week to jump whenever Etsy or a buyer says they must. But this is how Etsy is changing, and each shop must decide for themselves what they want to do about it.

I am seeing some odd Etsy shop suspensions lately, some of which seem to involve not shipping within processing times - or not getting the first scan within processing times - and no other major risks or policy violations. While Etsy restored that shop less than a day after I posted everywhere, I am still receiving other complaints with similar issues, or worse: no apparent reason for the closure at all. One yesterday did win their appeal and has been reopened, but others have had no luck.

ETSY NEWS

If you set up an official Father’s Day sale on Etsy, check to see that the correct percentage off was used - there are reports of errors. E.g., trying to set a minimum order of $50 could lead to orders over 50 cents going through. Some sellers report they have been able to get refunds from Etsy. If you didn't set up a Father's Day sale, check to see if you are running one anyway, as Etsy seems to have opted some shops in without their permission. Both issues are covered in this forum thread, and the unauthorized sales are also discussed on Reddit. An Etsy employee says “we’re investigating the issue”, but doesn’t clarify which issue. Over on Reddit, a seller posted an Etsy Support response which denies sales were set up by Etsy without any action by the seller. This person did get reimbursed for a sale they didn’t set up, but it was also set to the wrong discount (a 30 cent minimum).

The old Etsy listing page will disappear as of June 25; I covered the story on Patreon. Within 2 days, Etsy clarified that more changes would be coming, so I guess the complaints worked for some issues. If you are struggling with it, here are a few tips on making it work.

There seems to be an uptick in payment reserves again; please let me know if you see anything interesting out there.

A new Etsy tool for punishing “risky” shops: reducing the maximum daily Etsy Ads budget. There are threads here and also here, plus I have received emails.

The latest buyer test is to allow refunds to be paid out as Etsy credits they can use immediately to make a new order. Etsy claims this will not affect how sellers issue refunds. Obviously this is great for Etsy, as the company may hold on to the money for months or years if the customer doesn't want to make an order right away, or doesn't use all of the credit, but it could also be good for buyers, as some other types of refunds can take over a week to process in some jurisdictions.

As is being discussed in the Etsy forum, Etsy is currently testing placing other shop’s listings - including paid Ads - on shop home pages. Here is one example:

[Screenshot courtesy Tracy of Pooch and Tabby.] While the listings are marked as “More from other sellers”, it’s easy to imagine some shoppers not noticing that, given that the listings appear right below the shop ones, and above feedback. Depending on how similar the photo styles are:

[Screenshot courtesy of BlackSheepDyeworks] the fact this is a different shop could be missed. Remember, it is just a test, so it may go away and never reappear. It could also be on every home page forever starting tomorrow, or it could be something that they will charge you to have removed (i.e., more “benefits” for the shop tiers they surveyed sellers on.)

Another Etsy test is changing how we can set up sales; they’ve added a separate option for discounts with order minimums, but have removed the ability to offer free shipping above order minimums.

Sellers in India will no longer be able to make domestic sales, starting June 3. [I really do not understand this change; perhaps the payment methods are no longer possible. Remember that Etsy was making an extra cut on sales within India, as they forced sellers there to ship domestic orders using Etsy Labels, starting last April.] At the same time, Indian sellers need to sign up for Etsy Payments between June 3 and July 31, and must provide a GSTIN number to continue to sell on the site.

Etsy apparently disabled 3 different drop shipping integrations in early May, due to non-compliance with the third-party integration policy. This should not affect shops using accepted integrations, such as the many POD sites that Etsy allows if the seller designed the product.

Having issues with Etsy saying your items were not tracked when they really were? If you provide evidence for each order and then keep demanding Support deal with it, you might succeed, as this seller did.

Etsy has already moved ahead with changing Canadian calculated shipping to the new Canada Post Etsy Labels rates they offer, without a specific announcement on the topic. That has led to some Canadian sellers finding they have undercharged a great deal for shipping, if they use methods other than Etsy Labels. The only mention was at the bottom of the shipping label price reductions announcement, which some didn’t notice and some were confused by, and of course, people who never want to use Etsy Labels didn’t even read.

Etsy edits its Prohibited Items Policy several times a year; the latest changes involve “Violent Items”.

Etsy removes results for certain prohibited words - for example, try searching for “taser” - and has finally added the word “porn” to that list. Here, I searched it for you so you don’t have to:

CNBC published a short news story, and a much longer video, on current Etsy problems and what may happen in the future. Of note: “In a comment to CNBC, Etsy said that it recognizes its current definition of handmade, includes a broad spectrum of items, and will clarify its policies to be more transparent about what belongs on Etsy in the coming months”.

Etsy was called out for allowing the sale of fake seeds purporting to grow “cat-faced flowers”, but of course the images are AI-generated.

They finally arrested one of the people running those fake Etsy Support phone number ads.

Wells Fargo thinks Etsy will benefit from Temu giving less attention to the US market.

ECOMMERCE NEWS (minus social media)

Amazon

Fulfilled By Amazon (FBA) items with what Amazon deems a “high return rate” will be subject to extra fees per return starting June 1, 2024.

Some Amazon sellers need to reverify their accounts due to the Inform Act.

eBay

eBay is apparently testing allowing buyers to make a price match request after the purchase was completed. Sellers can decline the offer and even cancel the order.

One of eBay’s subsidiaries is facing a union-busting claim. The complaints include unfair treatment of disabled employees, and placement of surveillance cameras.

The eBay UK user agreement now mentions “Simple Delivery”, but it is not clear what that means.

Poshmark

“Promoted Closet” is a new ad tool from Poshmark that allows US sellers to promote their whole shop at once. “Poshmark didn’t say when the feature will roll out to Canada.”

Shopify

Alavara’s tax services are now able to be integrated with all types of Shopify subscriptions.

Shopify’s slowing growth projections led to the stock tanking May 8, even though they are still predicting “second-quarter revenue to grow at a high-teens percentage.”

Squarespace

After 3 years of poor performance as a public company, Squarespace is once again going private; private equity firm Permira is paying $44 a share, which is 30% above the stock’s recent price. Minority investors are suing, saying they are not getting a fair price.

Walmart

Walmart cut a partnership deal with Disney, letting Disney streaming services target ads at viewers based on their Walmart data profiles.

Walmart Marketplace sellers have been surveyed on what they might want out of a seller forum.

All Other Marketplaces

Mercari says its new fee structure seems to be bringing in new users and new listings, so they are considering more changes, such as surge pricing on buyer fees. They are also changing their return policy back to their old one, starting May 22. “After careful consideration and listening intently to feedback from our seller community, we have decided to reinstate our prior return policy effective May 22, 2024 at 12:00 AM PST. “Returns for any reason” will no longer apply.”

Secondhand marketplaces were called out for allowing significant fraud in a new UK study. Etsy-owned Depop fared the worst, with over half of buyers saying they had “experienced a scam on the site.” Facebook had better numbers than Amazon and eBay.

Depop’s CEO Kruti Patel Goyal recently gave an interview to Glossy [text excerpts with podcast link] discussing how GenZ loves resale, her history at Etsy, and changes they are working on at Depop.

All Other Website Builders

PrestaShop will be offering “Click to Pay” in several European countries - France, Spain, Italy and the United Kingdom - allowing buyers to skip entering their card info at purchase. They plan on expanding it to more countries and regions in the future.

Shipping

USPS wants to raise Parcel Select rates around 25% this summer. They are also delaying their reductions in processing locations until 2025.

Canada Post claims it could run out of money in 2025, and lost $748 million in 2023. “Canada Post has been losing money since 2018. In the last six years, its losses have totalled $3 billion.”

#ecommerce #EtsySellerNews #etsy #microbusiness #cindylouwho2

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