#nerd-poser
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Dark Percy hoes be potraying Percy Jackson as some kind of nonstop overtly sexual fuckboy like he dosen't canonically flirt like this
#SHUT UP💀STOP TURNING MY SWEET GOOFY BUT OUT OF POCKET PUNK BOYGIRL INTO YOUR POSER ALTIE REVENGE OF THE NERDS FANTASY#percy jackson#perseo jackson#percy jackson defense squad#black percy#latino percy#autistic percy jackson#transfem percy jackson#tfem percy#bigender percy jackson#punk!percy#team parent percy jackson#hero and destroyer of olympus#nico di angelo#black nico di angelo#antipercico#jason grace#jercy#anti luke castellan#antilukercy#anti percy x gods#will solace#antisolackson#pjo#hoo#tods#the only dark percy is darkskin percy#antiproship#💌#summerposting
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"nAmE FiVe SoNgS—" darling, i could recite to you the entirety of your existence, your miserably thin line of insignificant life events, all in a single minute. i could compose verses and fill novels with the knowledge you lack, i could enrich a ten foot canvas with the beauty of the world you have yet to see. i am not a human but a god sent to you with the sole purpose of testing your heart, and all that i have learnt is that you lack said organ. all that you think makes you superior is but a lie you have wrapped yourself in, a blanket of fallacies and hatred and petroleum and clay. inside of your fragile shell you are nothing but a tiny, vulnerable, useless being who feeds off of others' tears and sweat because you cannot produce your own, you are not capable of emotion, motion, notion. you open stab wounds on others' backs to distract your brain from the fact that your soul died many, many years ago. you cannot even feel the art you so pridefully protect beating on your chest, because you chiseled out your body from a giant block of cold, dead quartz. so perfect and pure, you cannot even breathe, you have never known humanity. so who is the poser now?
aight, so my faves are—
#yay i love defeating snobbiness with more snobbiness#like ahaha no i did not buy this shirt just because of the cute rainbow i am actually a fucking nerd and inherit 95% of my clothes#now go cry in the corner#can you tell i got accused of being a poser today#i literally took out my phone and played a video of me figuring out a bass tab in my pjs at 4am#like bro look at me. of course i can name 5 pink floyd songs. i am sad and gay. i am a loser. look at my fucking hair#ANYWAY#bee rants#now seriously fuck people who go “name five songs!” like pls sir i am trying to have a pleasant afternoon what are you doing#yeah thats it ima stop yapping#music tag 🤘
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When a song I like gets super popular but I have no recorded proof that I liked it before it got popular on Tiktok so if I say I did, I look like a liar and a poser.




#music nerd#maps#gaslight gatekeep girlblog#girlblogger#this is a girlblog#girlblogging#salembehindbars#just girly things#girlhood#hell is a teenage girl#journaling#joan didion#this is what makes us girls#manicpixiedreamgirl#manic pixie dream girl#manic pixie nightmare#posers#ogfan#originalfan
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being a tech student while being AGGRESSIVELY against AI is not for the weak
#ramble#rant#STOP ASKING ME TO MAKE GEN AI APPLICATIONS I AIN'T DOIN THAT SHIT!!!#i remember vibe coders exist and i get so mad#reliance on ai has stopped people from using basic research skills and i'm so mad no one talks ab it#tech nerds whose only interest is NFTS or Gen AI are red flags. you're a POSER!!!
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I'm dying to know who is "we"
Does the book Laios read have a fanbase in the island? Do they have meetings? So many questions really
#imagine being called a poser on your hiperfixetion#never seen him so stressed#BUT MAN WHERE ARE THE NERDS AT#laois touden#dungeon meshi#delicious in dungeon#danmachi#dungeon meshi manga spoilers
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Oh also would the tikis be inclined to take selfies with the animatronics too? Should they ask for it?
(With how the water park bois would interact with outside animatronics)
Oh yes! Tikis and Sun/Moon love taking photos with guests and especially hopping in on an occasion photobomb 😂
It would be really nice to take a picture with another animatronic, they’d probably keep the photo for themselves as a nice memento to look back on
#Waterspark bay#dca au#waterpark au#Waterspark bay au#those nerds are professional posers#tiki’s definitely have more fun and casualness though to theirs#WP asks
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gosto muito de lovefool dos the cardigans mas se eu postar ninguém vai entender do jeito wue eu entendo tipo ta eh a musica mais popular deles mas eh que é literalmente eu
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I love second hand book shops, I got to them frequently and always leave with Something and have a good time just peakin around
But i gotta say
It's one of the Worst spots for me in terms of imposter syndrome
I feel like everyone's uneasey with my presence as though i'm a stranger who just stumbled into their inner sanctum and they're.. they're gunna let me stay but they're gunna be weirded out the whole time and breath a sigh of relief when the Strange Unwelcome Freak Leaves
It also happens at record shops and sometimes at small antique shops or cons+festivals
Just this immediate foreboding of being Angrily Tolerated in a Space I Don't Belong
#monster noises#it's Incalculably stupid because 1) it's a store. anyone can go in there.#and 2) in all those locations... I do beling there!!!!!!!! not even in the sense of point 1 where it's a retail location but like!!!!#Book shops Record shops Antique malls Cons... are all like super 100% right up my alley nerd shit these Should be like '''''my people'''''''#which is i think a strong contributing factor to this pervasive feeling like#there's an underlying current of not just being in there to Shop but that i want the other people there to Like Me? I guess?#in our limited interaction?#i want them to see that i'm One Of Them and it makes me nervous#because whenever i am trying to be a Part of something i Immediately feel like some kind of isolated hollow fraud#like i'm worried that i not only Look like a poser#but that i Am#secretly#a Poser#so secretly that I don't even relaiE i'm a poser#it probably doesn't help that i also always have The most off-kilter interactions with the staff in these scenerios#it's never anything truly embarassing#but it's always like i try to be as nice as possible but their reaction is never what i expect#and it throws me off#it's a hard thing to pin down in words but like.. it feels like they are more than anything just Waiting for me to leave#if not from the get-go then from the moment i open my mouth to answer a question#and like idk !!! i'm trying so hard to be open and friendly and not just use canned response but also not be Too weird or too loud#and be engaged in conversation but it never works!#it's like i ooze some deeply unpleasant vibe and it turns everyone off me immediately when i enter their space#i'll see other customers having lovely conversations with staff and stuff and then when it's me it's like Cold#truly it does nothing for my self esteem#not everyone has yo or is going to like me but i really don't think it's too big an ask to not be scrutinized by store staff Constantly ;<;
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people will really post like "accepting commissions! here's my work!!" and then post AI-generated art like nobody will notice. like I get that drawing is hard sometimes but goddamn.
#nerd alert#sorry posers but AI art is NOT sophisticated enough yet to do good high-quality work without giving itself completely away
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Also from my experience, guys who are actually passionate about tech don't behave in this way. The tech bros who act like this, nine times out of ten, are also the students in university who spent more time partying than they did coding and thought they could just wing the final exam because they were "smart anyway" and called the actual coders "nerds."
There's a reason why men like this feel the need to be sexist to women, it's to prevent other people from figuring out that they aren't as smart as they claim.









#listen if you meet a tech bro who goes on and on about how women are stupid#that is almost ALWAYS a confirmation that they are not good at their job#or worse - are a straight up poser#actual tech nerds would jump at the chance to explain their line of work to people regardless of gender#like the furries who work in tech?#I very much doubt that they have views like this on women
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All "Tumblr is so weird!" Type humor just has the energy of you guys never meeting any actually weird guys who populate all social media that isnt Tumblr because this is the white nerd lesbian and trans guy website lets be honest. We arent tough or weird. We like cartoons at 35.
#also theres a trend on Tumblr to make weird posts#that are honestly just poser stuff#and thats fine i like a website where i can be a lame nerd#but come on
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Penelope reading Colin to filth in front of god, the queen and the ton is kinda funny though
He really went on a whole trip across Europe to reinvent himself as a charming and mysterious ladiesman only for her to go: What a poser. He’s still a nerd. Hashtag not my Colin
#colin bridgerton#penelope featherington#i feel like episode one was very focused on him or maybe i was more focused on him idk#polin#bridgerton#1k#2k#3k#4k#5k#bridgerton season 3#6k#7k#8k
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Hi now i'm curious what is the beef with the rappers
Man this is going to be long so I'll try to keep this simple and entertaining. I hope this comes across as clear cause I'm shook right now.
Here is a glossarie to break thing up:
Prologue (The Spark 🔥)
Round 1.1 (Physical Education 💪🏾)
Interlude part 1 (Roots 🏠)
Round 1.2 (2 Warning Shots 🔫)
Interlude part 2 (Pusha the Seer 👁)
Round 2.1 (Knifes Out 🔪 )
Round 2.2 (The Nuke 💥)
Epilogue (All eyes on him 👀)
My Theory 🤷🏾♂️
Highly recommend checking out the tracks yourself while you read along.
Prologue (The Spark)
Let it be known that I am a neutral party and that I don't take sides when it comes to rap beef. I was here for the music and creativity. I am just trying to recount events to the best of my knowledge. Sorry if some details are inaccurate.

Okay so basically, Drake, J Cole, and Kendrick Lamar are the Big 3 of the rap world right now.
A month ago, Future and Metro Boomin (two rapper who supposedly don't fuck with Drake anymore) released a song with Kendrick Lamar called "Like That". In the song Kendrick took a shot at Drake and J Cole, saying there isn't a big 3, its only him on top.
4 weeks ago J Cole dropped a track called "7 Minute Drill" that is dissing Kendrick. However, in a move that is very uncharacteristic of J, he took down the official track and formally apologized to Kendrick. Thus signaling his exit from the rap battle.
ROUND 1.1 (Physical Ed)
Drake on the other hand dropped "Push Ups" 2 weeks ago, a diss track that went after other rappers he doesn't like but mainly Kendrick. In it, he made fun of Kendrick's height and his contracts. He then ends the song with "I was really try'n keep it PG" meaning he has a nuke on Kendrick that people don't know.
Not long later, Drake dropped ANOTHER diss track "Taylor Made Freestyle" with Ai voices of Snoop Dog and fucking 2PAC! Kendrick has stated before that 2pac is one of his idols so this must have been a deep cut. In the song Drake claims Kendrick doesn't write his own music and uses the writers of Taylor Swift. Relating a rapper to pop music is seen as disrespectful.
INTERLUDE PART 1 (Roots)
Before I continue, I want to give a brief run down on how the public perceives these two rappers.
Drake portrays himself as a superstar, he's always on social media flaunting his success and partying with other celebrities, seeing alot of women and living a lavish lifestyle. His music is catchy, something you put on in the club. Most of his fan base praise him for his sick beats and witty lyrics. He's been in the music industry for a while and is no push over.
Kendrick Lamar is a very private person, doesn't expose anything about his personal life unless its on a track. He almost never gets into fights with anyone. He is a family man, stressing the importance of being there for his wife and son and encourages other fathers to do the same. His fan base praise him for his creative lyrics and highlighting the black American condition.
ROUND 1.2 (2 Warning Shots)
2 Day ago, Kendrick Lamar came back with his first official diss track on Drake called "Euphoria". In this song, Kendrick goes in on Drakes fake personality. Drake has always been known around the community as a bit of a poser, he grew up in Canada and was raised by his white mother, a relatively comfortable childhood. He was a star on the popular show Degassi when he was young. garnering him a fan base early in his career. Kendrick doesn't approve of Drake appropriating black American culture and acting like he some tough guy. When in reality he is a Canadian nerd thats disrespectful to 2pac. All throughout the song, Kendrick hits at things that many people have know about Drake, such as his behavior around underage girls. He also called Drake a deadbeat father who isn't in his son's life, even referencing his lost battle to Pusha T. Then Kendrick finally warns him that he has more dirt that he is willing to share if Drake takes things further.
Similar to Drake, Kendrick dropped another track called "6:16 in LA" later that day. This song focuses on Drake's environment, specifically the people he hangs with. Kendrick implies that Drake paid people to dig into his background and when they didn't find anything, Drake made up stuff instead. Kendrick then says that someone in Drakes group is leaking information to him about something even more serious. Also planting a seed in Drake's mind that his supposed friends don't actually like him, just like the clout from hanging around him.
INTERLUDE PART 2 (Pusha the Seer)
Taking a quick break again, we need to discuss something that occurred long before Drake's battle with Kendrick.
5 years ago, Drake was in a rap battle with rapper Pusha T, someone who was smaller than Drake at the time in terms of popularity. Pusha dropped a song called "The Story of Adidon" where he dropped a bomb that Drake had a kid and wasn't taking care of him. Drake initially denied it but it was later revealed to be true.
Since then Drake has never responded to Pusha T's diss track, making Pusha the current winner. And Kendrick is bringing it back into the light.
Round 2.1 (Knifes Out)
Around 2 am EST time of May 4th, Drake drops his diss track, "Family Matters" one of his strongest songs, switching his flow 3 times in the span of 7 minutes. In true Drake fashion, its a club song with a catchy beat. Like his previous diss, its aimed at multiple people but the main focus is on Kendrick, even bring up "I was really try'n keep this PG".
Drake doubles down on his black identity and mocks the fact that Kendrick and other rappers are saying he isn't black, (incorrectly assuming that they are coming at him for being mixed when the real issue is that he is appropriating black American rap culture as a Canadian mixed man who grew up in a safe environment) Drake not only calls Kendrick a fraud who only raps about black issues for attention, Or that his activism is performative. He makes a shocking claims that Kendrick is a wife beater. Then Drake says that Kendrick's son doesn't belong to him and implies Kendrick's producer was the real father.
The track caused an uproar. But only for the span of 15 minutes. Because Kendrick did the unthinkable.
ROUND 2.2 (THE NUKE)
Almost as if expecting Drake's move, Kendrick Lamar did what no one saw coming. He dropped his diss track "Meet The Grahams" about 15 minutes after Drake released "Family Matters".
This time around, in a fashion almost unheard of from him, Kendrick strips all the usual metaphors from his lyricism and structures his track like he is speaking to Drake and his family, 4 parts per individual.
Kendrick begins by speaking to Drakes Son, Adonis, the same son Pusha T exposed Drake for neglecting 5 years ago. He's apologizing to him for his father's behavior. Kendrick speaks to him softly but sternly like a mentor, telling him not to be like his father. Kendrick tells Adonis all the things Drake did and warns him not to do them too: involved with escorts, plastic surgery to appear more black, surgery to look more muscular, hiding a kid. (Kendrick stresses that Adonis is black regardless of being mixed, further highlighting that he isn't discrediting Drake's blackness because he's mixed but because he isn't being himself.) Finishing of by telling the kid to be proud of who he is.
The second half is Kendrick addressing Drake's mother and father, Sandra and Denise. Kendrick speaks to her like he's revealing tragic news, explaining to her that her son is involved in disgusting things. He goes down a list of things, his tone growing more intense and angry. Kendrick then claimed that Drake is employing and enabling pedos in his group, and hopes they die. Even implying that his group is going to be raided by the feds some day.
The third half is the MOST shocking of all. Kendrick begins talking to an unnamed individual, simply calls her babygirl. Similar to Adonis, Kendrick takes on a somber tone and apologizes to her for Drakes behavior. He says its not her fault Drake abandoned her, says that she is deserving of love. He warns her not to become a target for people like Drake to pray on and says she has so much to offer the world.
Kendrick revealed Drake has ANOTHER kid and isn't in their life! (Allegedly)
To close of, the fourth half is Kendrick speaking directly to Drake, his tone tired. He tries to reiterate that he doesn't have hate for him. However, Kendrick says Drake was the first one to go after his family and he couldn't let it slide. He once again calls for Drake to take the mask off. Then says this isn't a rap battle anymore, tells Drake he is fighting himself.
Epilogue (All eyes on him)
And so here we are, waiting for what will happen next.
Drake posted an Instagram story denying the claim he has another kid. But given what happened with Pusha T, we can't quite take his word for it yet. We should wait a bit to see if anything comes out.
Kendrick hasn't put out a statement on Drake's claims about him but given the recurring theme of Drake being a manipulative lier, Kendrick clearly denies it. Given how private he is, its difficult to prove or disprove it. Much like Drake's claims, we will have to wait and see if any evidence comes out about it.
Drake and Kendrick stans are at eachothers throats right now, arguing over who one and whats real or fake.
Right now everyone is looking to see if Drake is going to continue the battle or stay silent like he did with Pusha.
My Theory
Personally as an outside observer who only followed the beef for good music. I think this goes beyond a simple rap battle.
Here is my theory: Someone from Drake's clique told Kendrick that Drake and his producers were writing something about him. Real or fake, Kendrick was pissed. And so he drafted 3 tracks, dumping everything he hates about Drake into them. And then, with the leaker's help, Kendrick baited Drake into a battle, goading Drake to drop the "Family Matters" track so he can shut the battle down with "Meet the Grahams". Or maybe his first 2 tracks were a warning to Drake that if he released a track with lies on him he would reveal he has another kid.
I do think Kendrick initially had good intentions in trying to help Drake be a better person. But maybe the more he learned about Drake the less sympathetic he felt.
But I don't know thats just how I see it.
Thanks for reading my essay. I hope it made sense heh. I encourage healthy discussions in the comments and reblogs please. But everyone agrees that Drake is inappropriate with young girls. We won't argue over that.
#Will you have no idea how bad i needed to do this#pusha t#drake#kendrick lamar#i finally have my thoughts in order#i recommended listening to the tracks while reading this just for more context#im worried i look biased toward Kendrick here because i break down his lyrics more#but i swear that isnt the case#drake spent alot of time calling other people out#meaning less lines for him to go in on kenny
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Omgomg okay
Can I please request the Eltingville Club being faced with a conventionally attractive nerd reader(preferably fem but it's up to you)? Like the smart/hot combo that many nerdy guys see as being a poser/seeking attention, but then the guys get their asses handed to them in a trivia-off?
This idea is amazing I love how creative y’all are 🤭🤭
When you first got into town they were all baffled.
It was dumb but they’ve never seen a girl in the small town actually show an interest in comic books of any kind or all that nerdy junk.
Bill was honestly the most combatant about the situation.
“No Girls!” He cried every time you came in.
Jerry and Josh thought you were a total package
Pete is probably one of those guys who is super chopped but calls supermodels (like you) “mid” only because he’s jealous
Lowkey haters praying on ur downfall but also wanna date you? But also call you “the pick me girl”
When bill challenges you to a trivia off everyone thinks you’ll finally be humbled after being better than them in everything else
But they were so wrong because you beat him, which has never happened before.
Bill hates you even more after this and almost fights you but they have to hold him back (to save him not you)

Bro I’m actually so burnt out lately like why I just wanna write fanfics leave me alone responsibilities 💔
#bill dickey x reader#pete dinunzio x reader#josh levy x reader#jerry stokes x reader#eltingville club x reader#pete dinunzio#the eltingville club#eltingville club#bill dickey#eltingville pete#jerry stokes
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I'm finally posting my first bully OC! I'm planning to draw his siblings and parents too. Huge lore dump and quotes after the outfits. Also would love interactions, asks or anything :DD
The preps' pet freak
Started working as their cleaner and errand boy because his father refused to give him any money. Nobody believed his family was rich at first
Was homeschooled poorly and regularly abused by his father after his mother's passing, so he's socially stunted. Super blunt and rude
"I could buy your house if I wanted to" <- $0.2 in his wallet
A simp for Derby. Exhibits kicked-puppy levels of pathetic
They accepted him into the clique because Derby said so <- hated Marcel's guts at first but slowly got attached. Host and parasite type of relationship except they're both the parasite lol
Silly character sheet!! The outfits and lore under the cut:
You will quickly notice that my style is even more inconsistent than my upload frequency :)
Anyway, some bits of lore:
Beefing with Bif (haha), who routinely annihilates him during boxing matches. Marcel throws rocks at him after
He's great at cards and gambling in general. Dreams of owning a casino when he's older. Unfortunately, his father will force him down the lawyer or surgeon career path to help in his line of work
His sister Sofia is a jock and cheerleader. She's a monster at dodgeball. They have a fierce sibling-rivalry, but they team up to protect their younger brother Rafael
Marcel likes drawing, but sucks big time at it + is delusional about his skill
Obsessed with old gangster movies, huge Robert de Niro fanboy. Verbal tics: 'wise-guy' and 'marone'. Only knows a bit of broken Italian, because his grandparents immigrated to the US before his father was born
One time Damon was harassing Tad by the fountain. Marcel, because of pent-up stress, crash-tackled Damon into the water and proceeded to pummel his face 'til he busted the jock's nose. It's been on sight with their clique ever since. Sofia essentially maintains the peace when he's on their turf
Commiserates with Tad about family to the point they become close friends
Wanted to join the greasers at first, but got called a poser. Has a bad grade in shop class because he's constantly paranoid about getting jumped
Hates the nerds because some of them stalked and leered over Sofia. Also because they remind him of how weak he used to feel
The bullies kept folding him in his first couple of weeks before he had the revelation that he's on equal grounds with other students and can actually defend himself unlike back home
Befriended the local homeless guys. Broke into a liquor store once for the drunk Santa in exchange for a few bucks
He's on pretty good terms with the townies since they're his alcohol and cigarette suppliers. Most of them can't stand his prep status, though
Their father owns a hotel chain but the siblings are sure it's a front for money laundering. It became obvious when feds would show up at their doorstep with warrants, and shady men came around the house to drop off envelopes full of cash. Any last doubts were erased when Marcel tried to steal from a store once, but got caught by an officer on patrol. He let Marcel off with a mild warning and asked him to say 'hello' to Mr. D'Argento
Sneaks into the library at night to play Mafia I. Got stuck on the car race mission for weeks
Got arrested a few times but his father has the whole police department and school faculty bribed, so he gets away 'without consequences' (He always gets paid a 'visit' after being released)
Blasts Sinatra and Dean Martin albums at night, annoying absolutely everyone
Some in-game quotes:
"Do that again and see what happens, wise-guy."
"Will the alarms go off if I smoke in class?"
(Quoting de Niro) "You talkin' to me? You talkin' to me?"
"I hope Derby likes these flowers… Whatever they are."
(Losing) "Ugh... Fighting is all you Neanderthals know anyway!"
"I think Bif put itching powder in my gloves again…"
"Maron', now I have to wash all my clothes, you stupid idiot!"
"Oh man, I should play cards with the bullies again. Robbed 'em blind last month."
"Gord and Pinky dragged me to Aquaberry the other day. They made me carry their bags. Again."
"Derby bought me this watch. He's wonderful, isn't he?... Huh? What was that?... Yeah, it better be 'nothing'!"
"Hal threw a wrench at my head in shop class today!"
(Requesting errand) "Listen, I can't actually pay you for this-- Hey, where are you going?"
(Starting fight with greaser) "I can smell that cheap hairspray a mile away."
(Starting a fight with jock) "You want your nose broken too?"
(Starting fight with nerd) "Ever heard of deodorant, Einstein?"
"Sniffle Please don't send me back home... Sobbing"
"You'll never make anyone proud, you pathetic loser!"
If anyone stuck around to this point, thank you for taking the time to read through :D I have a lot more to post about this creature, like relationship charts, theme song, in-game portrait etc (I swear I'm normal) And again, would be super excited for interactions and even art with you guys' ocs!!!
#bully canis canem edit#bully scholarship edition#bully oc#bully preps#Cabbegio's art#I know the mafia/organized crime thing is cliche but I cant help it
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Good piece.
Two years ago, I wrote that all the nerds were dead. The nerd era in culture was a response to the problem of data saturation: we were producing too much recorded culture for anyone to be able to sort through it all. In the fifteenth century, Giovanni Pico della Mirandola claimed to have read every single published text in general circulation, which back then amounted to maybe a gigabyte of data. We currently produce that much information every thirty milliseconds. The first cultural response to this problem was the hipster, which was the consumer as information-sorting algorithm. ‘The hipster listened to bands you’d never heard of. The hipster drank beers brewed by Paraguayan Jesuits in the 1750s. The hipster thought Tarkovsky was for posers, and the only truly great late-Soviet filmmaker was Ali Khamraev.’ The hipster was also deeply annoying. Once we developed efficient digital sorting algorithms, the hipster became obsolete, and the cultural hegemony of the nerd began. In the nerd era, abstract equations served you up a constant stream of targeted slurry, and your job was to be unreasonably enthusiastic about it. Nerds are people who like things simply because they exist, and the nerd era was the era of the massive repetitive franchises: Marvel, Taylor Swift. For anyone to maintain individual taste and not enjoy this dreck was, for the nerds, a kind of affront. The nerd era felt like it would go on forever, but it’s now very definitively over. What’s strange is that, as I wrote at the start of the year, seemingly nothing in mass culture has arrived to replace it. Instead, we’re reduced to dredging up the last remnants of the hipster era to squeeze out any remaining nostalgia-value, in what I’ve called the necrosequel. ‘Gladiator II came out twenty-four years after Gladiator. Twisters came out twenty-eight years after Twister. Beetlejuice Beetlejuice arrived thirty-six years after the first instalment.’ This month, Pulp released their first album in a quarter of a century. Why? Not clear. It’s not like they have a radical new sound they need to share with the world. They’re doing what they always did, just not as well. The album is called More. And now, we have 28 Years Later.
[...]
The third stage of culture in the zettabyte age, after the hipster and the nerd, is the zombie. If the hipster represents cultural taste as sorting algorithm, and the nerd represents cultural taste determined by sorting algorithm, the zombie is the point at which we stop consuming culture-commodities altogether and start directly consuming the sorting algorithm itself. According to some middle-aged critics, our current age is the age of short-form, attention-grabbing, dopamine-boosting content. TikToks, essentially. But the individual TikTok is actually a fairly conservative and old-fashioned object: a short film, scripted and choreographed ahead of time, and then exhaustively edited afterwards. It might last seconds rather than hours, but the TikToker is still doing essentially the same kind of thing as, say, Fritz Lang. But most people don’t actually watch TikToks. Next time you’re next to someone doomscrolling through short-form video, watch what they actually do. Most of the time, they never actually watch a single twenty-second video through to the end. Flick down, vaguely register the general content of the video, immediately flick down again. Flick, flick, flick, for hours at a time, consuming literally nothing. Or, rather, consuming nothing except the algorithm, the pure flow and speed of the machine that gathers the entire world together and beams it directly at your face. It’s not a question of attention spans: in the zombie era, people will engage with media in whatever way allows them direct access to that pure flow. If the medium is short-form video, they’ll scroll through it rapidly. But TikTok also features a streaming service called TikTok live, which mostly consists of women very slowly applying their makeup, or pretending to eat emoji of hamburgers, or pretending to be video game NPCs, or just wandering around, pointing out entirely ordinary objects like paving stones and bushes and other people’s cars in a slow xanned up purr—and people will watch these streams for hours on end. The real epicentre of contemporary youth culture isn’t TikTok, which is an app for cringe balding zoomers, but Twitch. This is where all the slang comes from, and it’ll be the breeding-ground for all the minor celebrities of the next few decades. Streaming has largely replaced music as the engine for new subcultures. In the same way that Instagram and YouTube (and, most recently, Substack) have been pathetically bolting TikTok clones to their services, TikTok is now desperately trying not to sink in the age of Twitch. The reason Hollywood is still stuck in the post-franchise holding pattern is that all forms of linear narrative entertainment are essentially obsolete. (A friend of mine has never sat through a single episode of the Sopranos, but he’s watched pretty much the entire show through nonlinear YouTube clips; he knows how every major character dies, just not in what order.) Those of us who are still stuck in these ancient media perceive a world in cultural stasis. But the zombies know better.
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