#metro train advertising

[cltindia]

Top Delhi Metro Advertising Agency – Maximize Reach with Rail Advertising!

The Delhi Metro is the lifeline for millions of commuters every day in a city as busy as New Delhi. This extensive Delhi metro rail network offers businesses an unparalleled opportunity to interact with a diverse range of customers due to its reach throughout both urban and suburban areas.

Working with a top Delhi Metro advertising agency is the key to revealing the potential of Delhi Metro rail advertising for companies trying to get more exposure. Let us look at why Delhi Metro rail advertising is groundbreaking and how a trustworthy agency can differentiate your business.

Why Choose Delhi Metro Rail Advertising?

One of the most efficient and economical ways to quickly reach a large audience is through Delhi Metro Rail Advertising. Advertising on this platform has the following advantages:

1. Broad Reach

The Delhi Metro is one of the busiest urban transit systems in the world, carrying over 5 million commuters every day. It ensures that a diverse audience will see your advertisement by connecting significant business districts, residential neighbourhoods, and well-known tourist attractions.

The Delhi Metro is a great choice for businesses wishing to reach a wide audience because it draws a diverse range of people, including professionals, families, and students.

2. Concentrated Exposure

The capacity of Delhi Metro rail advertising to provide targeted exposure is one of its greatest benefits. In order to reach their target audience, advertisers can select particular stations, lines, or time slots.

For example, aiming for IT specialists? Pay attention to metro lines close to tech hubs like Gurgaon or Noida. Want to connect with shoppers? Stations close to well-known shopping centres and marketplaces, such as Rajiv Chowk or Saket, are perfect sites.

3. High Recall and Engagement

Commuters have uninterrupted time to interact with ads while being on the metro. These advertisements are difficult to miss, whether they are displayed as a full train wrap, a digital ad on a screen, or a colourful poster on the station wall. Daily commutes are repetitive, which helps your audience remember your message and improves brand recall.

4. Economical Marketing

Delhi Metro Rail Advertising provides a more cost-effective option without sacrificing reach when compared to more conventional media outlets like TV or newspapers. For small and medium-sized businesses trying to make the most of their marketing budget, this makes it especially alluring.

5. Adaptable Advertising Choices

Delhi Metro Rail Advertising offers a range of formats to meet various marketing objectives:

1. Train Wraps: To ensure optimal visibility, entire trains are converted into moving billboards.

2. Station Branding: Every component of a station, including escalators and ticket counters, can be branded.

3. Digital Screens: Tech-savvy commuters are engaged by dynamic advertisements on LED screens.

4. Pillar and Bridge Panels: Commuters and other road users are drawn to outdoor advertisements displayed on metro pillars and bridges.

5. Inside Train Ads: Digital screens and posters inside train compartments provide captive audience interaction.

The Function of a Delhi Metro Advertising Agency

Metro advertising has a lot of potential, but running a successful campaign takes skill and preparation. An expert Delhi Metro advertising agency can help with this. They add value in the following ways:

1. Knowing the Target Audience

An excellent Delhi Metro advertising agency is aware of the subtleties of commuter behaviour. To make sure your message reaches the target audience, they can help you choose the best stations, lines, and ad formats.

2. Effective Messaging and Design

Any advertisement's ability to effectively communicate and capture attention is what determines its success. In order to create designs and messages that stand out in the crowded metro environment, professional agencies contribute their creative expertise.

3. Adherence to Regulations

Public transport advertising is subject to specific rules. Agencies take care of the required permits and make sure your campaign complies with the Delhi Metro Rail Corporation's (DMRC) rules.

4. Monitoring and Execution of Campaigns

Agencies oversee the entire campaign execution process, from setup to real-time performance monitoring. They offer analytics and insights to gauge impact, allowing you to improve tactics for upcoming campaigns.

Environmental Sustainability in Delhi Metro Rail Advertising

The Delhi Metro Rail Corporation (DMRC) is well-known throughout the world for its environmentally friendly programs, which include sustainable practices and the use of renewable energy. Socially conscious commuters frequently react positively to advertisements that incorporate environmental awareness themes or green messaging.

Strategies for Localized Campaigns

Localized metro advertising strategies are available to brands looking to break into particular markets within Delhi NCR. For academic institutions or tech-related products, for instance, targeting stations close to educational hotspots like Hauz Khas or IIT Delhi may be ideal.

New Technologies in Delhi Metro Rail Advertising

Delhi Metro advertising is expected to become even more dynamic as technology advances. Future developments could include holographic displays at premium stations, facial recognition to deliver customized messages or AI-driven targeted advertisements. Brands will be able to interact with audiences in even more inventive ways thanks to these developments.

How to Pick the Best Delhi Metro Advertising Agency

Take into account the following elements when choosing a Delhi Metro advertising agency:

1. Experience and Expertise

Seek out advertising agencies with a track record of success in metro areas. Their ability to overcome obstacles and produce successful campaigns will be a reflection of their experience.

2. Work Portfolio

Analyze their prior campaigns to determine their efficacy, creativity, and execution skills. A varied portfolio is a sign of flexibility and innovation.

3. Customer Reviews

Reviews and testimonials from clients shed light on the professionalism, reliability, and calibre of services offered by the agency.

4. Price Transparency

Make sure the agency offers accurate and in-depth pricing. Choose agencies with clear pricing structures because hidden fees can blow your budget.

5. Tailored Solutions

Every company has its own objectives. Campaigns should be able to be customized by the agency to fit your unique goals and target market.

Conclusion of successful tips:

1. Establish Clear Goals: Clearly state your goals, such as increasing sales, lead generation, or brand awareness.

2. Know Your Audience: To properly customize your campaign, investigate commuter demographics.

3. Pay Attention to Design: Make sure your advertisements are eye-catching and effectively communicate your point.

4. Use a Variety of Formats: For optimum effect, combine station branding with digital screens or train wraps.

5. Track Performance: Utilize analytics to determine how successful your campaign is and make the necessary changes.

The Future of Delhi Metro Advertising

The potential for advertising will only increase with Delhi Metro's continued growth. Reaching untapped audiences is made possible by new lines and stations. Furthermore, interactive and customized campaigns brought about by digital technology breakthroughs are poised to transform metro advertising.

In conclusion

Delhi Metro advertising is more than just a marketing strategy; it is a way to connect with millions of potential customers. By partnering with a top Delhi Metro advertising agency, you can use this platform to strengthen your brand.

With the right planning, creativity, and execution, your metro advertising campaign can yield impressive results and leave a lasting impression on your target audience. So, board the Delhi Metro and allow it to elevate your brand to new heights!

[timesooh]

Maximize Brand Exposure with Metro Train Advertising

Explore the advantages of metro train advertising in India with Times OOH. Capture the attention of daily commuters with dynamic and high-impact media solutions inside metro trains and stations. Learn how our advertising options can help your brand achieve extensive reach and visibility in bustling urban environments.

[tamapalace]

Mercari New York Subway Advertisement Features Tamagotchi P’s

image source: Tolovelfromvine on Instagram

Would you look at that. A recent Mercury advertisement featured on a New York City subway train showcases what anime products you can find on their website. Tolovelfromvine spotted the advertisement and noticed that there’s a blue Tamagotchi P’s with a Sanrio Characters Mix deco pierce attached! How awesome is that?

[lotusmediaservices]

[pulsesday]

Display the World Pulses Day poster.

Pro-bono advertising is a great way to increase the impact of World Pulses Day even beyond 10 February – pulses contribute to a healthy diet and planet all year round. Approach municipalities, outdoor advertisers, transportation companies, such as city metro, buses or trains, shopping malls, cinemas or airports now to display the World Pulses Day poster.

[h0neylevi]

After a major shift, your life has become a series of monotonous routines. Eat, sleep, go to work, repeat. But when you find a man bleeding on the subway with no idea how he got there, things become anything but ordinary.

General content warnings: isekai/parallel universe, modern AU, mentions of blood and canon-typical violence, some light angst, eventual smut.

chapter warnings: mentions of blood/cleaning of wounds

word count: 3.2k

It’s just after midnight when you make it to the metro platform.

The descent underground is quiet. Below the bustling city streets, you go through the process of boarding a train back home in a bit of a mindless daze, having done this cycle of late night shifts at the hospital countless times before.

The carriage is empty when you walk on board, silent except for the pneumatic hiss of the doors that slide closed behind you. You fall into the nearest seat with a heavy sigh.

It’s the first time in thirteen hours you’ve really been able to get off your feet.

Working four 12 hour days in a row can be tiring, but it’s worth it most of the time for the following four days off that you’re able to get. Four days off of freedom—which usually means catching up on errands. Laundry, getting groceries, and cleaning.

It’s just you now, so things tend to pile up much more quickly.

As you feel the rumble of movement beneath you, the momentum causing you to sway a little in your seat, you stare unblinking at the opposite window. Flashes of advertisements and thick concrete tunnel walls speed by in a blur, and you allow your mind to wander.

Maybe you could go to that new cafe in the morning that opened up on College Street. It’s been a while since you’ve taken a moment just for yourself. Or maybe you could take a book to the park after cleaning your apartment. The weather was supposed to be nice, and that used to be your favorite thing to do before…

The train slows to a stop before you continue down that line of thinking. With a droning chime, the doors open to signal would-be passengers to either depart or climb aboard.

A pleasant female voice erupts from the intercom system. “This is Freedom Park Station. Please stand clear of the doors.”

It’s not unheard of for others to be out so late, particularly on a Friday night, so to see a man walk aboard doesn’t immediately surprise you.

What does cause you to do a double take is the state of him.

The first thing you see is the insignia of the wings of freedom, a symbol you immediately recognize on the back of the green cloak covering his upper half from one of your favorite shows, Attack on Titan.

The second thing you notice is that he’s soaked.

That’s odd. You don’t remember it raining earlier in the day, but it could have been a brief downpour in another part of the city. And he’s clearly coming from an anime convention. Those were usually held at the convention center on the other side of the city.

The man heavily slumps forward against the railing. His back is turned toward you, but you watch him thoughtfully, admiring the impressive handiwork of his costume. From under the cloak, you see the intricately wrapped belts of the omni-directional gear, as well as the boxes along his thighs that are used in the show to store blades. When you see a reflection of an advertisement briefly glimmer off of the surface, you realize that they’re actually metal.

Those must be heavy. Did he make them himself?

The train begins to move again and your thoughts are stopped short when the man stumbles, nearly falling. That’s when he turns and you notice the blood.

His face is covered in it.

You’re on your feet before you even realize it. “Excuse me.”

He turns at the sound of your voice and you see the source: a rough cut just above his right eyebrow.

The man sways unsteadily on his feet against the movement of the train. The look he gives you is immediately distrusting, but he doesn’t back away.

You stop a few feet from him. “Sir, are you okay?” When his eyes narrow, you point to the badge pinned to your work scrubs. “I’m a nurse, see?”

You wait as his eyes study your hospital badge for a moment.

“Where the hell am I?”

Okay, that’s potentially a cause for concern. “Uh.” You try to remember what stop he got on from. “Freedom Park.” The look on his face doesn’t resemble recognition. “You’re not from around here?”

For a moment, he seems to think. “No.”

There’s a sharp jolt from the train car and you both sway a little, him more than you.

You gesture to the empty seat next to him. “Here. You should probably sit down.”

He doesn’t argue as he takes a seat.

Looking him over, you consider your options. It isn’t too late to take him back to the hospital, but you don’t exactly want to after spending the entire day there already. From the looks of it, it doesn’t look like he’ll need stitches, but it doesn’t feel right to leave him alone in the state he’s in either.

“Can you tell me what happened?” you ask.

The man looks around for a moment. The look on his face turns apprehensive. “I don’t remember. There was a flash… and then I just woke up here.”

You raise your brows. Something about the way he says it feels like he isn’t being completely honest, but you suppose the bleeding itself is a more pressing concern right now anyway.

“Okay,” you say. “Well, that cut doesn’t look too deep, but you should get it cleaned.” You pause for a moment, debating. “My apartment is at the next stop.”

You had meant it as a suggestion, but the man doesn’t seem to follow.

“I can look at it for you,” you add. “Maybe help you find wherever you were supposed to stay.”

He seems to consider it for a long moment, looking from you to around the empty train car and then back to your badge.

“Alright,” he says as the train begins to slow. When it comes to a stop and the doors open with their loud hydraulic hiss, he follows you back out onto the platform.

It’s quiet for most of the walk back. You go through the motions of exiting the station—swiping your pass and leading the way up the winding corridors to street level while the man follows, watching your movements and your surroundings with a puzzled sort of awe.

It isn’t until you’re pulling out the keys to your place before you turn to him again.

“So, what’s your name?”

He gives you a subdued look. “Levi.”

You smile.

“No, really…” you press, looking over his clothes again. It’s obvious that’s what he’s going for now that you see him up close—the scout uniform and the way he’s styled his hair. Come to think of it, he has Levi’s frame as well. And his eyes.

It’s a damn good cosplay actually. If Levi Ackerman were to magically come out of the television screen as a flesh and blood person, he’d look exactly like this guy.

But judging by his expression and the complete lack of response, he isn’t interested in giving you any sort of real information.

You turn then, your smile dropping, and lead the way into the apartment building. “O-kay.”

It’s possible, you guess, that his name really is Levi. Just a very bizarre coincidence that he happens to look and act exactly like your favorite character from an anime and also likes the anime as well. There are billions of people in the world though. Stranger things happen all the time.

Reluctant to piss him off further, the rest of the walk up to the second floor is done in more silence. You unlock your front door and lead the way inside, smiling when you hear the telltale trill of your cat greeting you at the door.

“Hello, Luna,” you greet, bending down to run your hand between the shorthair’s ears. She pushes herself up into your hand a little further with a chirp.

Still at the door, the man—Levi—watches.

“Luna?” he asks in a flat tone.

You straighten back up, noting his hesitancy to walk forward. “You’re not allergic, are you?” That would be some cosmic bad luck on his part to deal with a head wound and an allergic reaction in one night.

But thankfully, he shakes his head.

“Don’t worry about her, she’s affectionate but she’s harmless,” you say, sidestepping around your cat to walk further into your living room. When Levi joins you, you gesture to the sofa. “Have a seat there. I’ll be right back with some supplies.”

You don’t wait around to see if he does what you say, instead dipping down the hall toward a small office. It’s mostly just a place for all of your trinkets—a desk filled with a few figures and a computer. Some bookshelves line the walls, collecting dust. It’s been months since you’ve picked up a good book or did much of anything in this room, really. But you know exactly where to look for the supply kits you’ve managed to stock up on from the hospital.

After you find the suture thread and some wound wash, you grab a towel from the bathroom next door and return to the living room.

Levi is there, sitting on the edge of the sofa as if he’s afraid to get comfortable. His gaze keeps jumping around the room, taking in the layout and decor, and his fists rest stiffly on his knees. Luna is next to him, tentatively sniffing at his knuckles with a curious stretch of her neck.

You shoo her away gently and take her place on the sofa. The angle of light allows you to see the source of the drying blood on his face a bit better.

Quietly, you look him over. “How are you feeling?”

He watches as you slip on a pair of gloves. “I’ve had worse.”

You snort lightly and begin to prep the fresh towel with wound wash.

“Do you have stuff like this happen to you often?” you ask, now reaching to press the towel to his face.

At your question, he pulls his one uncovered eye from you, surveying the room again. “Nothing quite like this.”

“What happened?”

Levi is quiet for a moment before he says, “It was nothing. I fell.”

You pause your movements, frowning. “This doesn’t look like the kind of cut you’d get from a fall.”

“Why does it matter?”

Judging by his defensive tone, he knows more than he’s letting on, but you can’t figure out why he isn’t being honest.

But with him already in your apartment, you don’t want to do anything to unnecessarily antagonize him. Even in his current state, he looks strong and capable enough to hurt you.

Probably best to just change the subject.

“Did you have somewhere you were staying?” you ask, returning to your task.

You gently dab the towel down the curve of his jaw and feel the muscle tense beneath your touch.

“No,” he finally says.

“You came all the way here for a convention and didn’t book a hotel?”

“A convention?”

“Yeah,” you nod, gesturing to his clothes. “You’re a scout, right?”

At your words, his expression becomes a bit more relieved. He nods. “Yes. I got onto that... train thing because I hoped it might take me to headquarters.”

You blink as you listen to him. Did he hit his head hard enough for him to think that he is Levi Ackerman?

Maybe you should take him to the hospital anyway just to get him checked out. He seems perfectly lucid otherwise though, if a bit confused.

You reach forward and check his head wound again. Just like you thought, it’s too shallow to need stitches and isn’t bleeding anymore, so that’s a good sign. Maybe it could wait until morning.

“Do you feel sick?” you ask, searching his expression for any lack of focus or disorientation but find none. “Nauseated? Dizzy?”

“Other than the stabbing pain above my eye?” he deadpans, glaring at you. “No. I feel fine.”

You sigh. This is insane, considering letting a complete stranger stay in your apartment. But he doesn’t have anywhere else to go and he’s still soaking wet. You’d feel guilty if you just let him go and he got into trouble. At the very least, you could make sure he has somewhere to sleep. 

You get to your feet and look over his clothes once more. “You can stay here tonight if you’d like. I think I might have some old clothes you can sleep in, and there’s a shower down the hall.”

He gives you a distrustful look. “You’re putting a lot of faith in a stranger.”

You raise a brow. “I guess we both are. But if you’d rather sleep out in the cold, then be my guest.”

That seems to give him pause, and he looks around the room once more.

“Where did you say the shower was?”

“Down the hall, second door on the left,” you tell him. “I can get you a towel and some clothes.”

You dispose quickly of the bloodied towel in your kitchen trash along with your gloves and turn back down the hall again. When you return, Levi is standing awkwardly next to your sofa. He seems to be pointedly ignoring Luna, who is still curiously sniffing him from the armrest.

“These should fit,” you tell him, patting the folded up sweatpants and an oversized shirt tucked beneath your arm. “Just leave your things in the bathroom and I’ll make sure your clothes are washed in the morning.”

He takes the items from you with another skeptical glance. “You don’t have to do that.”

“I have to do laundry anyway,” you wave him off. “It’s no trouble.” Quickly, you point at him. “Just don’t scrub at that cut. You’ll just make it bleed again.”

He doesn’t move immediately when you back away to let him pass by, but the promise of a hot shower seems to eventually override whatever keeps him fixed in place. Without another word, he retreats down the hall, right to the second door on the left like you told him.

What a strange man.

It takes fifteen minutes before you hear the shower turn on.

In that time, you busy yourself with finding a spare blanket and a pillow and leave them on the sofa. You tidy up a little next, grabbing leftover drinking glasses off the table and discarded socks that had been pushed under the coffee table. It isn’t much, but you’re left feeling slightly less anxious about the state of your place by the time you’re finished. You like to keep things tidy to begin with, but the place certainly looks lived in right now.

Curious, you sink into a chair and pull out your phone while you’re waiting and click on the search engine, quickly typing in a few keywords to check on any local anime conventions happening in the area.

There are no ongoing events, and the next one isn’t happening until six months from now.

Well, that eliminates your theory. So then what the hell was he doing cosplaying on the street on a random Friday? If he was with someone, he wouldn’t have been wandering around alone and he said he wasn’t staying anywhere in the area.

The thought occurs to you that maybe this is some sort of trap to lure unsuspecting women into vulnerable positions, preying on a person’s compassion. But then, that was very real blood on his face and a very real wound, and he has had ample opportunities to attack and rob you if that was truly what he was after. He might look intimidating, but there’s nothing about him that screams that you’re in any sort of immediate danger either.

Maybe you can get some real answers out of him in the morning when he’s less grumpy.

You’re feeding Luna in the kitchen when Levi reappears.

With silent relief, you note that his wound seems to still be fine. He looks healthier in general after cleaning off, but he also looks… well, even more like Levi Ackerman. It’s kind of uncanny.

“What?”

You jump when you hear his voice. He’s watching you from the living room, looking about as confused as you feel.

Shit, have you been staring? “Nothing.” You sigh and rub at your eyes. It’s been too long of a day to start questioning your sanity. “Are you hungry or anything? I have some leftovers I can heat up really quick.”

“I’m fine.” He shakes his head and turns his attention to the blanket and pillow on the sofa. 

Carefully, he arranges it how he likes and sits down. He glances at the television on the other side of the room before looking around again, lingering at times on things like the lamps in the corners and over to the open kitchen.

His hands fidget in his lap.

“I’ll be out of here first thing in the morning.”

The sound of his voice surprises you.

“Where are you going to go?”

He shrugs. “I’ll figure it out.”

You chew on the inside of your cheek thoughtfully. He’s a grown man, so it shouldn’t concern you what he does. But his comments about not being from here, and the whole thing about him trying to find ‘headquarters’? You’d feel better knowing there isn’t anything you’ve missed.

“At least let me take you to the hospital to get that cut checked out,” you suggest. “We can go first thing while your clothes are drying.”

He scoffs but the sound is entirely devoid of humor. “I told you I’m fine.”

“So it’ll be a quick visit and you can be on your way in no time,” you reply. “One of the doctors I work with can look you over before we open. He won’t mind.”

“Or I could just leave in the middle of the night.”

“I guess.” You shrug. “I wouldn’t be able to stop you, but that’s your choice. My conscience can be clear as long as I’ve offered to help you. I can’t make you take it, but I think it’s a good idea.”

He glares at you from the sofa, but doesn’t reply.

You get the sense that he doesn’t want to be bothered anymore. With the night he’s had, he probably just wants some rest, and you’re more than willing to get some sleep yourself.

Now that the shock of the night has worn off a bit, your body feels heavy as you get to your feet.

Levi stays quiet as you move around the room, shutting off lights and locking your front door. He moves to lay down once he gathers what you’re doing.

“I’ll get you up in the morning,” you tell him from the hallway. “Get some sleep.”

That earns you little more than a grunt of acknowledgement.

When you get into your room, you make sure to lock the door and find a baseball bat from the depths of your closet to sit by your bed. You’ve always been a light sleeper, so you hope that you’ll be able to hear if he decides to try anything.

You go through your nightly routine and climb into bed, then send off a text before closing your eyes—a message to one of your friends and fellow co-workers at the hospital.

Hey, could you do me a huge favor tomorrow morning? It’ll be quick.

Hopefully, when you wake up, Levi will still be there.

[1americanconservative]

A storm in the Arab world:

* The Muslim blogger, Hoda Jannat, is shocked by what she has learned about Gaza since the war began. *

In a bold post, she describes what she has learned from the war process and reveals the good and comfortable life Gaza residents and Hamas leaders practiced thanks to the consideration of israel

The post exposes the hypocrisy of the Hamas organization, the so-called condition of the Gazans was so bad before the war,

And this is how she advertises:

1. Suddenly we discovered that in the Gaza strip, where 2 million people live, there are 36 hospitals. There are Arab countries with a population of 30 million that don't have so many hospitals.

2. Surprisingly, we found out that Gaza receives free water, electricity, gas and fuel from Israel. Of course, there is not one Arab citizen anywhere else in the world who does not pay for water, electricity and fuel.

3. Suddenly we discovered that Gaza receives 30 million dollars a month only from Qatar. And $120 million a month from the UNRA. And 50 million dollars a month from the European Union. And 30 million dollars a month from America. There are Arab countries drowning in debt and can't find anyone who can give them even a million dollars.

4. Suddenly we discovered that there is no "siege" on Gaza and all the goods are flowing there and the borders are open. The Gazans traveled to Egypt and from there around the world.

5. Unexpectedly, we discovered that Arabs live better in Gaza than in many Arab countries.

6. Suddenly we discovered that our brains have been programmed by the lies of the media of the Muslim brothers.

7. Suddenly we discovered that the children in Gaza are not children as we usually imagine as children, but children of terrorists with artillery and suicidal belts who have been specially trained by Hamas.

8. Suddenly we discovered that the schools, hospitals and mosques in Gaza are organized terror headquarters and ammunition warehouses with Hamas underground tunnels.

9. Suddenly we discovered that in Gaza there is an underground Hamas "metro" that stretches over 500 km, that Israel can only envy.

10. Suddenly we discovered that the so-called doctors and teachers in Gaza turned out to be active Hamas terrorists.

11. Suddenly we discovered that rockets and mortars are held in children's rooms in Gaza.

12. Suddenly we discovered that Hitler and his book "Main Campf" were very popular in Gaza, and the translation into Arabic was in almost every home in Gaza, or a portrait of the author.

13. Suddenly we discovered that the Gazans live a luxury life, with multi-storey mansions with swimming pools and premium German cars.

14. Suddenly we discovered that there is no Israeli siege in Gaza because it still bordered by its Muslim sister Egypt.

15. Suddenly we discovered that most of the "citizens" in Gaza support Hamas and other terrorist groups, voted for Hamas in democratic elections and celebrated the massacre on October 7th.

16. We suddenly discovered that so-called reporters and journalists in Gaza working for western media CNN, AP, Reuters and others turned out to be Hamas terrorists who participated in the massacre on October 7.

17. Suddenly we have discovered that the so called 'peace activists' and 'ICO workers' of the UN, Red Cross and WHO, have turned out to be Hamas terrorists and corrupt.

18. Suddenly, we have discovered that each of the Hamas leaders is a billionaire and richer than President Trump, with a net worth of $4-5 billion each.

In conclusion, the Muslim blogger revealed the mask of hypocrisy of Hamas in Gaza in a series of tweets that shook the Arab world.

https://twitter.com/oliaklein/status/1739171908636029154...

[lavenderbexlatte]

Golden Age (Part 1: Pado)

nct 2.8k words female reader insert Reader x Lee Taeyong x Ten Lee (feat. nct ensemble) suggestive/NSFW

🖤 warnings: non-idol au, quarter life crisis au; situational/recurring depression, the horror of Being Known, falling in love, shady business practices, making friends as an adult, romantic depictions of seoul, polyamory bc i can't be normal about anything 🖤

connect with me! / masterlist

💛series masterlist

part 1: pado.

Tonight, you’re making a change.

Just a small change. It’s Friday night, and you’ve decided that you’re going out.

You never go out. A combination of newfound shyness – you didn’t used to be like this, you don’t think – and pure disinterest keeps you at home and around your neighborhood most weekends, away from the clubs and bars that light up other parts of town.

Around universities, in certain districts, there’s glittering nightlife. People come from all over just to play in the streets, get into packed bars, sip ridiculous drinks. To be seen, and to see. The street names are famous, the parties legendary.

It’s just not your scene.

Usually.

Tonight, you just want a little taste of it. And if it sucks, you can just go home.

That’s what you tell yourself, holding onto the vertical rail on the side of the metro car door. If it sucks, you can go home.

It’s dark outside, already firmly nighttime, people on the last legs of their commutes and college students heading to God-knows-where making up the rest of the train’s passengers. People with tired eyes and creased suits, hoodies and claw clips.

Them, and you, slightly self-conscious in your most bar-appropriate attire.

You’re not going out to pick someone up, or to be picked up, so it’s not an outfit meant to attract that kind of attention. Just something that won’t feel out of place.

The darkness outside lets you see your own reflection in the window glass, and you take yourself in, passively. You look good. You look good enough that it spikes your confidence, a bit. You’re still nervous, though, even if you’ve done this dozens of times in your life.

Get a drink, talk to some people, feel a little bit of novelty in your slow, easy, life that goes by much too quickly with not much in it.

It’s not that serious, really. You’ll be fine.

--

The train pulls into Itaewon Station, and you step out the doors onto the bustling platform.

Summer is coming slowly this year, you think, as you trudge up the stairs. It’s already warm out, but not humid yet. It’s honestly refreshing, after how cold this past winter was. Good call on your part, to come out and take advantage of the short springtime.

The difficult choice, you realize once you’re on street level, is picking a place to go.

You’re been to bars here before. Of course, you have. If you go to those places, you’ll probably run into acquaintances and friends of friends. The kind of people who are good to drink with, for one night, even if you’re not that close.

But you kind of want to be on your own, tonight. Even casual acquaintances bring social responsibility, and take away the thrill of anonymity, the making of a first impression.

Somewhere new it is, then.

Businesses change rapidly, here, anyway. Except for the few staple bars and clubs that outlive the rent hikes and ever-shifting demographics of patrons, places come and go every year. There’s no shortage of new venues to visit.

You wander down the main street, peering up the narrow alleys lined with chicken restaurants and hof bars.

One building that you pass looks completely redone, since last time you were here, all fresh paint and clean glass. You pause. The café on the ground floor is closed for the night, but there’s a side entrance that leads to the upper and basement floors.

At that entrance there’s a small blinking sign advertising a bar.

Might as well try a new place, you think.

The stairwell is white and scuffed and dingy as any in Itaewon, and you meander up to the second floor, where a single closed door awaits.

You open it.

The first thing that catches your eye is the name of the place, spelled out on the wall. The neon sign, much bigger than the LED one outside, reads “PADO” in blue script, with a little design of a curling wave over the top.

The space is larger than you expected, roomy, with rich dark velvet curtains lining the walls. You can’t tell if there are other rooms beyond them, or if they’re just decoration. The bar is gleaming white, the barstools are white vinyl. A big feature wall has beam projections of blue wave patterns on it, interesting swirls and lines.

It’s atmospherically dimly-lit, but by no means dark. There’s music, but it’s tastefully low.

There are plenty of people inside, but it’s not crowded. Small groups stand and linger, others sit at tables, their conversation audible over the pleasant music.

Venues that serve alcohol around here tend to be suspiciously loud, dark, and packed. Even the fun ones have that off-kilter vibe, manufactured or genuine, that something unsavory happens inside.

Not this bar. It’s clean, it’s open, it’s inviting.

You’re fascinated.

You like it in here.

“Welcome!” calls a man from behind the bar, as you approach to get yourself a drink.

There’s a menu taped to the bar, but you take a second to peruse the staff before you get down to the alcohol.

Usually you wouldn’t bother, but this staff is particularly interesting. There are three guys behind the bar, all in unique jackets, and they’re all…pretty. It’s commonplace for baristas and service workers to be good-looking to attract customers, but these guys are exceptional even by that standard.

The one who greeted you is also exceptionally tall, expertly filling up glasses with draft beer, an eye-catching figure in his white jacket and pink shirt.

There’s a shorter one in a purple jacket, all shaggy hair and bouncy energy, leaning all the way over the end of the bar to talk to a group of girls with a lot of suggestive eyebrow-raising.

And one other, medium height and medium build, leaning against the prep counter in the back, in a matching brown leather suit. His silvery hair is something like mullet-chic, and his attention is fully on his phone.

“Be right with you,” the white jacket guy says, when he catches sight of you. “Hey, can – oh. Where’s Dejun?”

The brown suit guy looks up from his phone. “Huh?”

White jacket rolls his eyes. “Dejun? To help customers?”

“Flirting, I think,” brown suit replies, pointing.

White jacket glances out at the bar floor, and rolls his eyes harder, apparently finding his missing staff member. “Well, you don’t fucking work here. But you’re behind my bar, so take an order, will you?”

This apparently singularly-capable staff member turns his attention back to the beers, and you just wait there, feeling exceptionally awkward.

Brown suit guy, for his part, looks at you as if he’s just noticed you. He has wide, surprised eyes, childish eyes. It’s endearing, kind of, the way he looks so flustered. His first impression gave off very cold and aloof vibes, but obviously, that’s not him.

He stuffs his phone into his pants pocket, and takes a step up to the bar.

“I don’t work here,” he says, echoes, “But…um. I can still help you. What can I get you?”

You tell him your usual drink order – something simple, luckily, because you suspect that if it was at all complicated, you would not be getting a drink for a while.

But the non-employee just nods at your order, and goes for the row of liquor bottles.

“I’m Taeyong,” he tells you. “I’ve never seen you here before.”

You answer with your own name. “And you’re right. I’m just checking it out.”

“Welcome, then,” he says, with a soft smile.

Taeyong slides your drink onto the bar, and watches expectantly as you take the glass and raise it to your lips to taste.

And when you nod your satisfaction, he asks, “Paying now, or opening a tab?”

You consider it. Paying now is easier, and you’re less likely to overdo it, but a tab means you don’t have to worry about money until the very end….

“Tab,” you decide.

Taeyong nods at your answer, that gentle smile taking on an edge that you can’t quite parse.

“Means you’re gonna stick around,” he says slyly.

You look over the rim of your glass at him, at that one. That sounded an awful lot like flirting. But a guy who looks like that…flirting with you…

“Do you want a table?” he asks you. “I can find one.”

“You don’t work here,” you point out, going for cheeky and hoping that your fluster isn’t showing on your face. “And you have to open my tab.”

“I’ll get Johnny to do that later,” he dismisses. “C’mon.”

He doesn’t open the swinging hinge at the corner of the bar top and let himself through the little door meant for exactly that. Rather, he jumps up and slides right over the top, and lands neatly beside you. Then, he takes off onto the bar floor.

More people have come in behind you, and there are only a few high-top tables left. The music is a little louder, to keep up with the rising conversational buzz.

Taeyong leads you to a vacant table with a Reserved placard on it, and flicks the little sign over. “As promised, a table. Reserved.”

“Not reserved for me. And you don’t work here.”

“Johnny put me work, you saw,” Taeyong says brightly. “Your table now.”

His good nature is infectious. You grin. “Can’t argue with that.”

“Have fun,” he tells you. “I’ll see you around.”

And with that, Taeyong leaves you. You can only watch him go, completely bowled over by what just happened. You watch him pause at another table on his way back to the bar to hook his arm around a short guy in a bright yellow leather jacket and drag him away, too. You assume that’s the missing Dejun, being forced to return to work.

You sip at your drink, and you watch Taeyong.

You can’t tell if he knows you’re watching him. You don’t think he does, seeing how he’s just back on his phone, hiding behind the bar. But you are.

Some bartenders flirt a lot, for their jobs. It keeps patrons feeling special, and as they get drunker, it keeps them spending more money. It brings people back, too, back to the bars with the nice, flirty bartenders.

But Taeyong isn’t a bartender here. If he was flirting – and you cannot confirm nor deny that he was – it probably wasn’t for the good of the business. He’s not talking to anyone else, that’s for sure. You can see the other workers buzzing around, chatting up the bargoers, making drinks. Taeyong has, as far as you know, only spoken to the bartenders themselves. And to you.

And yet, he stays over there, behind the bar.

The same shyness that keeps you home every night says that it’s just as well, that he was being polite and nothing more.

The hunger that brought you out tonight is keeping its unabashed focus on Taeyong, all the way over there.

After a while, the white jacket guy comes up to your table and introduces himself as Johnny, and takes your card to open that tab for you.

A while after that, you find out why the table you’ve taken was reserved.

“Excuse me?” comes a man’s voice.

You startle, still gazing across the bar at Taeyong, as he laughs with yellow-jacketed Dejun, and turn to see two guys.

They’re tall and handsome, strong-featured, one in a teal blazer over a teal shirt, and the other in tailored bootcut jeans and a red leather jacket. Just as good-looking as Johnny or Taeyong, just as peculiarly, otherworldly put-together. You wonder, fleetingly, wildly, if this place has some kind of secret dress code.

“I’m pretty sure this is our table,” says the guy in red. “Sorry, yo.”

“Sorry,” you apologize right back, “That one – I mean, Taeyong said I could sit here, let me-”

“Taeyong?” interrupts the guy in teal. “If Taeyong put you here, it’s chill.”

But the last thing you want is to be in the way, so you insist, “No, it’s your table, I can-”

“We can share,” the teal guy says. “It’s just us two, anyway. And Taeyongie-hyung.”

Before you can ask, the teal guy strides away toward the bar. Red jacket sits right down in the seat across from you, seemingly unbothered by his unexpected new tablemate.

You came out tonight for some variety, something different. This is not what you had in mind.

“I’m Mark,” he tells you.

You introduce yourself, too.

“How d’you know hyung?” he asks.

“I…don’t,” you say, nonplussed.

Mark leans over sideways and looks at you, quickly, from top to bottom. “Huh. Okay.”

His pointed gaze feels appraising, somehow, rather than objectifying. Nonthreatening, for certain. But you still catch the insinuation of it.

Apparently, you look like someone whom Taeyong would know.

“Nice to meet you, anyway,” Mark says.

When the teal guy returns, Taeyong is with him.

“I didn’t know if you’d be gone before Markie and Jaehyunie turned up,” Taeyong says to you, by way of greeting.

“I told her she could stay,” says teal guy, now Jaehyun.

“S’all good,” Mark agrees.

Taeyong points at him. “Don’t let Haechan see that you’re here. He’s already going nuts.”

Mark groans, and Jaehyun laughs, and you just sit there.

What have you walked into?

“Can we get you another drink?” Jaehyun asks you.

You eye him, rueful. “I really don’t wanna run up my tab.”

Taeyong waves his hand, as if dismissing your worries in the physical. “You’re not paying tonight.”

“Johnny opened my tab,” you say.

“Johnny was told to put your tab on our tab,” Taeyong corrects.

What?

Why?

“You don’t have to do that, I can pay,” you say, aghast.

Taeyong shrugs. “You can pay if you want to. But we’re more than happy to treat you.”

Mark nods, much too enthusiastic. “We take our friends out all the time, man, it’s chill.”

“Friends, being the operative part,” you say, but you can feel the smile tugging at your lips despite yourself. “I don’t know you.”

“You do, now,” Jaehyun points out.

You should be much more worried, you think, about being here at this table, somewhat a captive audience, with several men whom you do not know.

They’ve been nothing but nice, but they’re still strange men.

Even so, you’re…comfortable.

Contingencies run through your head, all your options should this night go south. You’re not stupid. You know how to plan ahead.

But this is what you wanted, isn’t it? Something different? Something new? You promise yourself that you would go home if it sucked out here. This is weird, but it objectively doesn’t suck. For now, you’re determined to enjoy.

“Okay,” you cede.

Taeyong’s gentle smile is back. “What’ll you have?”

Your next drink comes several minutes later, delivered by a very exasperated Johnny (you honestly wonder if he’s capable of any other emotions).

In that time, you find out that Taeyong, Jaehyun, and Mark are school friends of nearly a decade who are in business together. You’ve found that men who say that usually mean ‘we’re unemployed’ rather than ‘we own a business,’ but it’s not your place to call them out. Not tonight, anyway.

You find out that Mark apparently cannot hold his liquor, and as much as he protests, neither can Taeyong.

You find out that Mark is Canadian, and Jaehyun spent some time in the States. They switch to perfect English in the wake of this discovery, much to your amusement.

You find out that they’re regulars here.

“Usually we’re not even drinking,” Jaehyun tells you, sidelong. “It’s just a good place to chill.”

“At night,” Taeyong clarifies.

“At night,” you repeat.

“We have other spots during the day,” Taeyong says.

It’s a leading question. It’s bait.

You see it, clear as day. Taeyong is setting you up to ask, giving you a chance. An in. A reason to come back, an invitation to see them…him…again. You can’t believe it.

It’s bait. You gather up all your courage, squash down your self-doubt, and you take it.

“Like where?”

--

You left Pado with a bottle of water (forced into your sober hands by Dejun the bartender, just in case), three phone numbers (Taeyong’s, Mark’s, and inexplicably, purple-jacket bartender Donghyuck’s), and the Instagram handle of the café on the ground floor of that same building.

Saturday passes without incident. You sleep in, you laze around at home. Do some chores, doomscroll. The usual.

But on Sunday, you wake up much too early. You have plans, if you’re brave enough to go through with them.

Sunday brunch, you’d been told, is always at Kangaroo.

And you’re invited.

You don’t live close enough to Itaewon to justify going there twice in one weekend under any other circumstances.

You’re honestly not sure that you want to go under these particular and unusual circumstances, you think, standing in your kitchen and trying to gather up the motivation to get ready.

But then your phone lights up. A text message.

Lee Taeyong 🐸: hey! kangaroo café today around 12 like i said! if u wanna come to brunch w us :) Lee Taeyong 🐸: we gave you the address right?

You’d forgotten that he saved his contact in your phone with that emoji. The swooping sensation in your stomach, unbidden butterflies, embarrasses you even in the privacy of your own home.

Well. You wanted to make a change, right?

And if you dig through your closet for something green, frog emoji in the corner of your mind, that’s no one’s business but yours.

[lunellum]

Some random observations/thoughts/opinions while I'm vacationing in Japan. In no particular order, with no particular value

There's more green on regular streets than I was expecting. It's nice.

It's really hard to find deodorant

I like the shape and depth of japanese bathtubs but it's a little hard to get out of

Wish I had so many options for tasty cheap snacks at home

On the other hand, so much single sue plastic

You really are being advertised to all the time. I can't read most of it so it's just blinking colourful lights to me but whoof.

Some billboards make sound? ???

Some metro lines have anime boy mascots

Stamps. Stamps for temples, stamps for train stations, stamps for government buildings. Gotta collect them all

More to be added maybe as I think of things...

[cauli-flawa]

I had a kind of weird, kind of interesting dream last night.

The dream took place in an orange and white metro train. In this train, the passengers could experience their favorite things and greatest desires through pre-selected options. Me and two other people refused to join in, because we believed that the joy of living in essentially a fake, pre-made world was a fake joy. We ended up getting forced into the train's system by a staff member, and had to break out.

The dream ended with a view of the subway station from outside (it was one of those stations that wasn't underground). Underneath a glass dome ceiling, two girls were walking and talking to one another as they approached the station. The sky was split between orange and blue. One girl stood in the orange sky, the other in the blue sky.

I remember what it was like riding that train. There was complete silence. There were a few people on the train, all looked happy, but no one spoke a word aside from an old woman's greeting. Every 5 seconds, the orange screens changed to a different advertisement related to the subway, all of them promoted the idea of going to your very own dream world.

[octomae]

Hachi and Nana w/ “Just sit down and let me help you. I’m here for you. You’re not alone anymore.” Preferably platonic ok thanks pookie :3

oh i love them i will absolutely take any excuse i can get to write these two they are the best friends of ALL TIME. i... did modify the sentence more than i usually do. i hope this is still alright <3

a slight explanation on how i headcanon kamabo worked: after the inkantation went off and octolings started abandoning the domes, it advertised itself to octolings as a "protected escape route", and promised "training" to help "prepare those who wanted to reach the surface". it boasted that its "training" had a 100% success rate, which nobody was around to refute because all octolings who took the tests were never seen again.

this one takes place in one of my ocverses, but nothing changes with these two <3 the ocverse stuff is just background info

-

Nana's hands were shaking when she woke up. The walls were white, the sheets were white, even her ink was white, and she could barely breathe. At least the bed was comfortable.

The only splash of color in the room was the red of Hachi's tentacles, and the black of his outfit contrasted against the white of the hospital room. He was seated at the foot of the bed, his head resting on his arms and his eyes closed. It was enough for her to anchor herself to. It was enough to calm her panic.

Though, as she became more and more aware, more and more questions bubbled to the surface of her thoughts. She hadn't seen Hachi in... a long time. The last thing she remembered was being face to face with the Telephone, miserably explaining that she had run out of CQ points and couldn't continue the tests. It had all gone dark after that. So how was she here?

Her hands were shaking, and she couldn't quite breathe right. Each question with no answer only brought with it more anxiety, piling up on itself more and more until she couldn't catch a single breath at all.

"Nana?" Hachi's voice and the familiar warble of octarian snapped her back to herself, and she stared across the sheets to meet his eyes. He pushed himself up off the bed to sit properly in the chair, staring at her like he couldn't believe she was there.

She wasn't sure she believed it herself.

"Oh my cod, Nana." Hachi's voice broke, and tears sprang to his eyes, and he stood up so abruptly that the chair he'd been sitting in almost fell backwards. She only had time to hear the skid of its wooden legs against the tile floor before he was hugging her.

He was warm. She could feel him breathing against her, the shuddering breaths born of tears trembling against her. She lifted her trembling hands and hugged him back.

"Hachi?" she asked. Her voice was raspy from disuse, but she cleared it out and continued to speak. "What's-? Is this still Kamabo? Did you start your tests yet?"

"No," Hachi sobbed, "no, Nana, this is- we're on the surface, Nana. We made it."

Nana felt herself go still. The surface? But... she'd failed the tests. The Telephone had been very clear that failure was the end, that failures didn't get to go to the promised land. She'd spent so long on that train all alone, trying and trying to no avail. She hadn't been good enough.

"But I didn't pass the tests," she said faintly, dazed with her head full of clouds. "The... The Telephone said I wouldn't get to go if I didn't pass the tests."

She could remember being on the train all alone, saying apologies to Hachi that he would never hear for taking so long with the tests. They had signed up at Kamabo together, but that last 'good luck' he'd given her before she entered the deep-sea metro had been months ago and she hadn't seen him since. She'd been 10,007. He was supposed to be 10,008.

"The Telephone was trying to kill you," Hachi said, pulling back from the hug to wipe at his eyes. "It was trying to kill us all. I knew something wasn't right when I didn't hear from you, so I never took the tests. I broke in instead, just to find you."

"This... This is really the surface?" Nana asked, feeling a prickly, wet pressure begin to build behind her eyes. "Then... this is a surface hospital?"

Hachi nodded, cupping her face and wiping her tears away now. The bed dipped where he sat, the sheets rustling as he got comfortable.

"You just have to stay here for a while and get better," he said. "And I promise I'll be here every single moment I can, because I don't want you to be alone anymore."

"Okay," she gasped out through tears, closing her eyes and letting Hachi wipe gently at her cheeks. Slowly, she could feel her default color seep into her tentacles, flushing out the white with her octarian peach pink.

"There," Hachi said, and she could feel him press a soft kiss to the top of her head. "We made it, Nana. Just rest now, and I'll tell you everything later."

With her best friend by her side and a relieved peace she hadn't felt in years, Nana let herself rest.

[timesooh]

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[wongmsrailgallery]

Thursday 14 November 2024 - N453 leads retired and debranded carriage set SH31 through Newmarket bound for Seymour. Plus 92 more new photos in the V/Line - H set retirement, Commercialising commuters, Railway advertising and promotions, Southern Shorthaul Railroad Bendigo transfers, Pacific National broad gauge in Melbourne, Kinetic Melbourne, Transit Systems Victoria, Metro Tunnel portal works at South Kensington, Special trains to Flemington Racecourse and Melbourne Showgrounds , V/Line around Melbourne, Yarra Trams - Melbourne's north-western suburbs, Metro Trains Melbourne - Northern group, Track, rail and sleepers, V/Line at Southern Cross Station, Failing infrastructure at Southern Cross Station, Melbourne tram interiors, Southern Cross Station, Melbourne electric multiple unit interiors, Melbourne Airport Rail, Metro Trains Melbourne trackwork, Melbourne suburban bits and pieces and Failing rail infrastructure of Melbourne albums https://railgallery.wongm.com/page/archive/2024-11-14/

[lotusmediaservices]

[gayasspoetry]

yellow

I know yellow's your favorite color

so I tend to look for it everywhere

in the capital, roaming streets,

subway stops and metro stations

and I find you everywhere.

painting on the pavement,

yellow checkered taxis

and people with yellow backpacks

just like the one you had

back in school.

graffiti and yellow tram trains

all around the city

and I find yellow on street signs,

streetlights and pick-up trucks

and advertisements, too

the sun is golden yellow

and it paints the cityscape

of skyscrapers and hotels

in yellow and orange too

just like both our favorite colors.

the frame of the Polaroid

I took of you back then

and the one I still keep

in my wallet with me

it's yellow, too.

so I know yellow's your favorite color

and it surrounds us both

because you are everywhere

and anywhere you are

you'll always be in my heart.

[alpaca-clouds]

Musing about Dreamworks

I have recently rewatched a lot of old Dreamworks stuff and I realized something: The way a lot of Dreamworks stuff breaks with the hero'e's journey is actually a really good thing.

If you watch Dreamworks movies and compare it with Disney or even Pixar, there is the quite obvious difference that for the most part Dreamworks heroes and heroines are underdogs, while Disney heroes most of the times are not. It is also the reason I think that a lot of queer folks found themselves in a lot of the Dreamworks stuff early on. I for sure can say I did. It is super easy to read a queer subtext into quite a few Dreamworks movies.

Compared to Disney there is also the fact that Dreamworks seemingly never felt the need to use their protagonist's marginalizations, when there, as a way to advertise. It was simply something that was there...

But there is this other big thing.

Disney movies for the most part very clearly follow the Hero's Journey, but in a way that they are so very married to the Status Quo. You know, often in the Hero's the Hero returns home - which Disney usually takes as "the hero returns to the Status Quo". The hero changes, but the world around them doesn't. Because Disney usually says: "The world as it is, is alright."

I could probably go into the depth of the MCU here, but to stay with animation, let's talk about Disney's one real underdog story: Aladdin. The central conflict arises in the first place because Aladdin is of a much lower status and hence cannot court Jasmin. This is basically what leads to the inciting incident and everything. So, the solution in the end is? Well, Aladdin gets a free pass. But in general there is nothing much changed about the class structure of the world.

Meanwhile almost all Dreamworks movies involve the world around the heroes changing. In Shrek the world has to learn to accept ogers. In Kung Fu Panda more than anything it is Shifu who needs to learn the lesson. In Megamind the way that the populus of Metro City treated Megamind was the issue. And most notably probably How to Train Your Dragon, where the vikings needed to learn to work with the dragons.

One can almost make the argument that Dreamworks movies in general reject the status quo. In fact, heroes that want to re-establish the status quo will need to learn that it actually was not a good thing. Be it the animals in Madagascar returning to the zoo and finding it was not at all what they remembered, or be it Puss in The Last Wish learning that his status quo (him having the many lives) was not good for him.

I can very much say that starting in my teens, when I became more interested in animation, I always liked Dreamworks Animation better than the other animation studios in the west. And yes, I quite early learned about the queer readings of Shrek for example. And I was able to well realize that Dreamworks was better in a lot of their messages than Disney was (and clearer).

But I actually never pinned down, why Dreamworks felt so much more progressive until I started to think about this recently. That Dreamworks actually allows for the world around the heroes to change and in some cases address systematic oppression.

And don't get me wrong. Like from a production side and behind the scenes, there is still a lot wrong with Dreamworks as well. They absolutely tried their best together with Disney to keep down the pay for animators and stuff. There was definitely also some cases of discrimination and bad conduct. But just from the side of what the movies themselves say? Yeah, no, I see myself a lot more in the Dreamworks stuff than anything Disney ever made.