#mediaandcommunications

[bigtvtechman]

Sama Ram Mohan Reddy Theory in Politics | @ChotaNewsOfficial

Exclusive Interview with Chairman for TPCC Media & Communications Sama Ram Mohan Reddy @ChotaNewsOfficial #tpccsamarammohanreddy #samarammohanreddy #TelanganaPolitics #PoliticalLeadership #MediaAndCommunications #TelanganaCongress Chotanews Telugu Short News APP ChotaNews is a premier news reading app tailored specifically for those seeking Telugu news updates. it’s dedicated to delivering the…

[petnews2day]

Angie Harmon 'traumatised' after delivery driver kills her dog | Entertainment

New Post has been published on https://petn.ws/qz439

Angie Harmon 'traumatised' after delivery driver kills her dog | Entertainment

Angie Harmon has been left “traumatised and beyond devastated” after a delivery driver shot and killed her dog when dropping off a grocery order. The former ‘Law and Order’ star took to Instagram to mourn the loss of her beloved pet Oliver revealing he was shot dead outside her family home in Charlotte, North Carolina […]

See full article at https://petn.ws/qz439 #DogNews #Medicine, #ArmedForces, #Law, #MediaAndCommunication, #MotorVehicles, #NonCriminalLaw, #Photography, #PostalService, #Sports, #TheEconomy, #Trade, #Weapons, #Zoology

[mediaandcommsprojectbblog]

what’s a phone?

Phone addiction is real, like super real. According to Addiction Centre, “there are over 3.8 billion smartphone users in the world and of those billions, 427% receive more messages and notifications than they did a decade ago” (Gomez, S, Smith-Slade, D, Dr. Bhatt, A, 2022). Unfortunately, the little boxes of light we hold in our hands are designed to be addictive since they can make life easier by making information being so accessible. These little boxes have now been proven that they are altering our brain. “When we read digital media, the cluttered landscape of links and ads and the short bursts of attention that are required by scrolling and swiping, and tweeting result in a contradiction in terms: an intensely focused state of distraction” (Karanasiewicz, S 2022). This explains how after TikTok was created, no one could focus on anything for more than 30 second periods without getting distracted or bored.

Speaking of content, “TikTok also appears to be faster than any other platform at detecting interest” (Paul, K 2022) which only entices the addiction. “The app provides an endless stream of emotional nudges, which can be hard to recognize and really impact users in the long run,” Faddoul said. “It’s not going to make anyone depressed overnight, but hours of consumption every day can have a serious impact on your mental health” (Paul, K 2022).

TikTok is constantly walking on a fine line between raising awareness and bringing up past trauma. “These concerns are particularly pronounced in the realm of ADHD content, where users have reported being diagnosed by medical professionals after seeing videos about their symptoms” (Paul, K 2022). The type of realm that TikTok is offering if not taken lightly can be extremely damaging. It creates a replacement for social interaction and is something that can be super detrimental to the younger generations that are growing into this fixation. Especially since the COVID-19 pandemic, also coinsidently when TikTok became most popular with a 180% download growth (Ceci, L 2022), people were forced into their homes with little to no social interaction. There’s been so much recent controversy surrounding the app that entrepreneur Mathias Döpfner says that “TikTok should be banned in every democracy” and argues that “democratic nations are naïve and dangerous to allow TikTok to operate” (Barrabi, T 2022).

With TikTok on the rise and other platforms trying to catch up to its popularity level, it may be worth revaluating how much it truly needs to be on our home screens…

References:

Barrabi, T 2022, ‘TikTok should be banned in every democracy, media mogul says’, September 7th 2022, New York Post, viewed 9th November, < https://nypost.com/2022/09/07/tiktok-should-be-banned-in-every-democracy-politico-owner-says/ >

Addiction Centre, 2022, ‘Phone Addiction: Warning Signs And Treatment’, 2022, viewed 9th November, < https://www.addictioncenter.com/drugs/phone-addiction/ >

Karnasiewicz, S 2022, ‘7 Things To Know if You Think You’re Addicted to Your Phone’, Health, June 14th 2022, viewed 9th November,  < https://www.health.com/condition/anxiety/cell-phone-addiction >

Paul, K 2022, ‘What TikTok does to your mental health: It’s embarrassing we know so little’, The Guardian, Sunday 30th October 2022, viewed 9th November, < https://www.theguardian.com/technology/2022/oct/30/tiktok-mental-health-social-media#:~:text=Experts%20agree%2C%20saying%20that%20while,also%20lead%20to%20additional%20trauma.&text=%E2%80%9CFor%20many%20people%2C%20disclosing%20abuse,the%20children's%20mental%20health%20expert. >

Ceci, L 2022, ‘Share of individuals using TikTok during the coronavirus outbreak’, Statista, Jan 28th 2022, viewed 9th November, < https://www.statista.com/statistics/1207831/tiktok-usage-among-young-adults-during-covid-19-usa/ >

[sliceofsophia]

Short explanation for why I chose my major.

I chose Screen Practice and Production as my major because all throughout my life I have always had a fascination with the way films and music videos were edited. The first time I was inspired to have a career in this industry was when I went to watch ‘X-Men First Class’ at the movies. It was the first time I had really grasped the concept of visual effects editing and I was mesmerised by it. I remember focusing more on the way it was edited, rather than the film itself. I felt like it was a reflection on the passions that I had but I wasn't sure how to make a career out of it at that time. That day, I left the movies with a dream of what career I wanted to pursue when I was older. I chose this major because I felt like it was very broad in the production film sphere and would give me more opportunities If I felt like leaning towards another position. This course has given me hands-on experience in this industry and what my future jobs will be like. Since starting university, my career goals haven't changed and I am looking forward to pursuing a career in editing in the film industry. 

[prachar]

Advertising, media planning services always need to be tailored to a business and updated with time, which is why Prachar stands as a promising organisation. Check out some unmissable trends here!

[thephoenix5412]

What a blessing it was to see a photo I took of my ❤️ hanging on the wall going into the tabernacle. I have never ever seen my work displayed except for my house. God is so good. He takes the nobody’s and makes them somebodies. He has changed my world, my heart, my life, my views and my love. I am so very thankful and grateful for such an amazing ministry. A ministry where I continue to grow and I continue to learn. A ministry that is supportive and honest. Very grateful for that persistent invitations to church from my mother-in-law. Some people want money and although it’s nice but capturing the gospel through pictures is so much more rewarding to me. Thank you Pastor #RodParsley for your vision, for your obedience and for your love. Thank you to Pastor Manny Gonzalez and Miss Hannah for always believing in me and for giving me the opportunity to capture the gospel for the world to see. Thank you! #VCC #ValorChristianCollegeGraduate #MediaAndCommunications #Photographer #CapturingTheGospelThroughPhotography #SeeingThroughGodsLens https://www.instagram.com/p/Bygrqtyp0RG/?igshid=skenkeyw4a86

[dgmcdigital-blog]

Masters in Media Management

Give your media career a headstart with PGDM! The PGDM program in Media and Communication encompasses learning towards various sectors of the media industry including television, print, digital media, radio, films, live events, sports, out of home, and music. For more information visit us at: http://www.rset.edu.in/dgmc/pgdm-in-media-communication

[swinburne]

What does a 2017 student look like?

If you were asked to picture a typical uni student, you’d probably describe a fairly young person studying in the uni library, who, despite working just one shift a week at the local supermarket, still manages to fuel their caffeine addiction through the campus cafe.  

While students like this do exist, in 2017 a uni student can be worlds away from the old stereotype (except for the age-old issue every student faces of procrastinating studying).

Many students complete their degrees entirely online, some study while also establishing their careers, and others return to study after years in a different career.  

Here are just some examples of the mix of students you can find studying on campus, or in the comfort of their own homes.

Pursuing career goals while studying

Andrew is taking on both full-time work and full-time study, but says being so busy has actually improved his ability to be organised.

He’s studying a Bachelor of Design/Bachelor of Business as well as working full-time as Assistant Store Manager at Hugo Boss.

Drawing on skills gained from his degree, as well as experiences in his current job, he hopes to enter into a career in brand management for a fashion label. 

 “It’s great that I’ve been able to use my studies in PR to help effectively manage the team at work.”

Pro procrastination tip: When it comes to avoiding study, Andrew likes to stock up on snacks and let House of Cards play until he passes out on the couch. 

Making a career change and returning to study

After 30 years of working in administration, Tanya wanted a creative career change, and enrolled in a Diploma of Landscape Design.

Tanya began an arts degree after completing Year 12. However, she didn’t feel like university life was for her. Now, over 30 years later, she is excited to have found a career path that aligns with her creative interests.

“I always knew I wanted to do something else and when the landscape design idea came up it was just like a lightbulb moment, I’m really excited to see where it takes me.”

Tanya is also a mother of three and says now that her kids are all grown up, she is enjoying being able to put time into her own studies. In the future, she hopes to further her studies and complete a horticulture course.

Pro procrastination tip: Tanya uses Pinterest to get design inspiration and ends up spending hours scrolling away!

Studying entirely online while still living a busy life

Renee makes the most of her time by studying a Bachelor of Communication online. That’s right – 100 per cent online. On top of nailing her studies, she also works four days a week and is a mother of three.

Renee’s study/work/life balance comes from organisation. She schedules out her week, makes meal plans, studies during work breaks, during evenings and on weekends, while also making time for family activities. 

”If studying online wasn’t an option, I wouldn’t have been able to get a degree without serious financial implications for my family. I feel very fortunate that I have this choice.”

Having also studied on campus in previous years, Renee far prefers the flexibility and freedom of online study and doesn’t feel like she is missing out on anything by not being on campus. 

Pro procrastination tip: When she’s having a “brain failure” moment, Renee gets into the weird world of gifs on social media.

Travelling a long way to get to uni every day

Kerry-Anne has travelled a long way to be at Swinburne. Tackling a three hour round-trip each day, Kerry-Anne moved from her hometown of Newcastle to Melbourne after being accepted into her communications degree.

She is also completing a professional placement in Swinburne’s internal communications team and travels from Melbourne’s west to the Hawthorn campus five days a week. 

Kerry-Anne says she has learnt how to make the most of the travel time by working on assignments and tasks for her professional placement during the journey.

”The travel is totally worth it. I feel so much more prepared to get a job with the experience of placement.” 

Kerry-Anne is proud to be the first person in her family to attend uni and is excited to be so close to finishing her degree with the added bonus of industry experience.

Pro procrastination tip: Kerry-Anne says she once accepted a 14 hour, overnight double shift, to avoid facing up to a particularly menacing assignment. Now that is dedication!  

Written by Rachel Martens. Rachel studied a Bachelor of Communications and is working in Swinburne’s Media and External Communications team.

[marketingpolitico]

¿Cómo nos protegemos ante la desinformación? De distintas maneras... 

Este #HILO en Twitter lo cuenta https://twitter.com/mcpc_unav/status/1384483679372726275?s=20

Es sólo un abreboca, si quieres saber más lee nuestra publicación: "Digital Disinformation and Preventive Actions: Perceptions of Users from Argentina, Chile, and Spain", escrito en conjunto con @jrvirgili y @jasepuch en @CogitatioMaC , que puede descargarse libremente #openaccess desde

https://www.cogitatiopress.com/mediaandcommunication/article/view/3521/3521

[sidramalik7865]

(via Strathclyde Dean’s International Excellence Awards for Media & Communication in Glasgow)

Strathclyde Dean’s International Excellence Awards for Media & Communication in Glasgow. Attractive Financial Benefits for the Students. You will Receive a Scholarship Letter from the University to Help You Out in Visa Obtaining. With Your Scotland Visa, Visit UK  Also. Click for Application and Details https://www.grabascholarship.com/strathclyde-deans.../#scholarships #scholarship #glasgow #uk #university #Admissions #media #MediaandCommunication #mastersdegree #strathclydeuniversity #GrabaScholarship #grab 

[bigtvtechman]

Sama Ram Mohan Reddy Revanth Reddy Sarkar | @ChotaNewsOfficial

Exclusive Interview with Chairman for TPCC Media & Communications Sama Ram Mohan Reddy @ChotaNewsOfficial #tpccsamarammohanreddy #samarammohanreddy #TelanganaPolitics #PoliticalLeadership #MediaAndCommunications #TelanganaCongress Chotanews Telugu Short News APP ChotaNews is a premier news reading app tailored specifically for those seeking Telugu news updates. it’s dedicated to delivering the…

[mrdanielmatthews]

Entrepreneur / Entertainer / Producer / Promoter / Publisher / Publicist / Blogger. #MrDanielMatthews #BusinessMan #MediaandCommunications #PublicRelations #SocialMediaManagement

[mediaandcommsprojectbblog]

a new social, social media?

Some may debate that Word of Mouth Marketing (WOMM) was the original social media platform before technological advances. With a whopping “92% of consumers believe recommendations from friends and family over all forms of advertising” (Whitler, K. A 2014) it’s no wonder this free organic type of marketing is so valuable.  

The brand RRD recently conducted a survey on 1,000 consumers comparing 2021 consumer expectations to marketer priorities. RRD are an organisation that “transform customer touchpoints into moments of impact” (RRD, 2022), and in this circumstance have been able to identify what areas of marketing brands should be implementing and pushing towards and to provide them insight that informs strategies and new investments. The majority of consumers being 55% have “discovered a new brand, product or service in the past year through word of mouth” with “40% of those consumers actually purchasing the product after discovering it”, yet sadly only “7% of marketers identified word of mouth as a channel which results in consumer purchases” (RRD, 2021). Having the reassurance of a friend discuss how much they’ve loved a new clearing product provides other consumers with peace of mind about the unknown or questions they might have regarding the product. Because “people trust each other more than brands” (Carmicheal, K 2022), it already acts to eliminate any doubts that may be stopping them from processing a purchase. Due to being a free organic and natural type of marketing, this type of strategy is not something that businesses have any form of control over, which is why they choose to focus on other marketing channels that they know they can specifically calibrate and conduct.

Influences are now aimed to bridge that gap in the WOMM aspect. Some are positioned to online ‘befriend’ followers by coming across as relatable and producing content that they may enjoy viewing. However, it was also indicated in the RRD survey that while “82% of marketers believe influencers drive consumer purchases, the reality is that just over a quarter being 26% of consumers say that influencers make them more likely to purchase new products or services” (RRD, 2021), and although this method of marketing is on the rise, it simply does not compare to the effects WOMM could be having if viewed correctly by marketers.

Another method that is being utilised to bridge the gap is user-generated content. It may not necessarily have the same effect as it would coming from a trusted friend however, “79% of people say user-generated content highly impacts their purchasing decisions” since they are willingly expressing their brand loyalty with no added paid promotion, they create open and honest conversations about their personal experience regarding their purchase. Having this also creates an extra bonus for the brand as it helps to engage potential buyers in a community that they may be subconsciously looking to enter.

References: Whitler, K. A 2014, ‘Why Word Of Mouth Marketing Is The Most Important Social Media’, Forbes, July 17th 2014, viewed 8th November, <https://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/?sh=6d4b1a6854a8>

Carmicheal, K 2022, ‘Word Of Mouth Marketing: What Is It and How to Make It Work’, HubSpot, 20th September 2022, viewed 8th November, <https://blog.hubspot.com/agency/how-online-word-of-mouth-marketing-is-changing>

RRD 2021, ‘The (UN)Expected Report’, RRD, viewed 8th November, <https://www.rrd.com/unexpected>

[thefield5]

Electric Messages to Instant Messages

In our modern world, there are a lot of things that we take for granted. Especially in the younger generations, instant communication via the internet, such as Facebook Messenger, Snapchat, and iMessage are all means of bridging the distance between us, allowing for quick conversation. However, it wasn’t always this easy. The first step towards communication as we know it today was the telegraph, but it wasn’t always an easy road to get there.

 In the past, before the dawn of electricity, the main way of instant communication over distances was noise - such as bells or horns, signaling those within hearing distance about attacks or important events. Even with loud noises however, it was hard for any complex messages to travel any great distance. Other forms of communication were primarily relayed by men on horseback or on ships, however, it took anywhere from days to months for those messages to be conveyed, and often they were mis-communicated or even lost. With the recent celebration of the Fourth of July, it brings to mind one of the most famous horseback messengers -  Paul Revere, with his iconic cry, “the British are coming!”

 As the world and our knowledge of it grew, with it came the need for faster, more complex communications. While it would be a long time before this need was met, a monk did an experiment that paved the way for future researchers. Jean-Antoine Nollet shocked a line of monks holding connecting wires that was about a mild long. This experiment was critical to the development of the telegraph as it showed that in theory, it could be possible to transmit signals with electricity over a great distance, far faster than a rider on horseback or ship could carry them. For more information about the experiment and early electricity, check out this interesting article: "The First Shock of Electricity."

After Nollet’s experiment, the next major development was the optical / visual Telegraph, created by a pair of French inventors named Claude and Rene Chappe. They were some of the many people that failed to capture electricity for the purpose of sending messages.  His very early idea was sending different “clang” messages by striking a casserole dish, which could only go about a quarter mile away. They would synchronize their clocks, and based on the timing of the “clang,” a number dictionary and a code book they translated these numbers into letters, words, and phrases. The main problem with this system was the short distance that messages were able to be sent over. On March 2, 1791, using black and white panels, clocks, telescopes and code books they sent a message through town, reaching a building 10 miles away. Later, they created a new design that did not need clocks, consisting of two small rotating arms on the end of a long rotating bar. That bar could be aligned horizontally or vertically and the smaller arms could be rotated in seven different positions, with a total of 98 different combinations. This was the very first Visual Telegraph.

Samuel F.B. Morse And Dr. Charles Jackson, took the next step in developing the telegraph by using the clicking of an electromagnets to send numbers, but this system took nine times longer to send a message. Then he came up with using a bi-signal that involved dots and dashes of what we know today as Morse code. This was then put into electrical signal so it could be translated from dots and dashes back into the original message. To watch and listen to what Morse code telegraphs sounded like, you can watch this video.

It wasn't until 1871 all the Telegraph wires of the United States were connected to a single Morse Key. Eventually, automatic telegraph machines sent messages without operators. David Hughes later invented a keyboard with alternating black and white keys, one for each letter, that was able to print characters a paper tape and it could be operated by anyone. This invention was perfected by Charles Wheatstone and later became the Wheatstone Automatic Transmitter. Later on was the harmonic telegraph invented by Elisha Gray and Alexander Graham Bell. On March 3rd 1876, he succeeded in transmitting speech for the first time, an invention that is now known as the telephone. Four years later, in 1880 there were 30,000 phones in use.

The telegraph was a revolutionary invention that created many new businesses and jobs for people. This boom in jobs and businesses is mirrored by the modern telecommunication industry. Today many telephone companies also offer internet, one of the bigger ones being the AT&T company. Even today the internet redefines the way people work and the way businesses work today. Like any new communication invention there's usually many benefits, not only through the communication aspect, but such inventions were expected to improve education, reduce social isolation and overall enhance communication.

Although other resources were implemented in developing stages, these are the resources that were vital for the final versions of the commercial telegraph and similar technological devices. Many physical resources were needed, including wire for transmission, magnetic needles for human detection of electrical changes, and galvanometers for measuring electrical currents. Earlier devices used other, often more difficult to obtain, supplies, including mercury and silk. The use of such materials in the final products supported the iron industry in terms of finances and demand, as well as other industries that the advancements depended on.

Limitations on knowledge hinder technological development, so the technical information available to the engineers was a critical aspect of these inventions. For example, according to Harvard professor R.Victor Jones, without the knowledge of frequency-division multiplexing, the telegraph technology would have lacked the ability to send more than one message per wire in the same way, using varying frequencies. Additionally, fiber optic transmission eventually allowed for sending thousands of telegraph signals simultaneously down a line using laser light signals through fiber optic cables. Pavel Schilling even implemented the binary system.

Early slang and code was implemented in lists to make communication easier. For example, from The Victorian Internet, “However, one listing of common abbreviations compiled in 1859 includes ‘1 1’ (dot dot, dot dot) for ‘I AM READY’; ‘G A’ (dash dash dot, dot dash) for ‘GO AHEAD’, ‘S F D’ for ‘STOP FOR DINNER’; ‘G M’ for ‘GOOD MORNING.’” However, all of this knowledge was never gained in the first place or rendered useless without outside support. The development process was heavily dependent on public support and funding because without enough interest and financing, projects or versions of projects are hindered or altogether rejected. Francis Ronalds and André-Marie Ampère, both developers of the telegraph around the same time period, experienced this fact when told their creations were not useful. This is not a rare experience even for engineers in the contemporary world, and can be positive or negative in extremes.

The Victorian Internet had many factors that lead to having a positive impact on society. These impacts increased socialization through cultural exchange, education, and romance. Being able to talk through Morse code to another person was much faster than relating a message from a horse. The electronic telegram allows people to speak to one another from around the world. By this new source of communication, it has resulted in an increased of social activity. These activities, explained in the Victorian Internet was where “love across the wires originated” through the romance people had from this form of communication.  

From the electronic telegram, new technology evolves and became better. Industries formed and people had a greater increase in socialization. Verizon Wireless was one of those industries that allowed people to have these abilities. The chance to send messages within seconds to someone. Having the capability to talk to someone else across the world. Being able to use the interest such as Facebook to chat with friends, families, and colleagues. Lowell McAdam, Version Chairman and CEO reported, “Explosive demand for mobile data is arguably the biggest driver of growth in the technology industry today. By launching our 4G LTE wireless network, which delivers the speed and capacity required for wireless data and video, and covering 89% of the U.S. population allowed people to have the communication they need within seconds.” 

However, even back in the era of the Victorian Internet there was theft and fraud, as stated in a line from The Victorian Internet “The educated criminal skims the cream from every new invention. The telegraph was no exception. It provided unscrupulous individuals with novel opportunities for fraud, theft, and deception.” (Standage 105). A key example of these mentioned in the book is horse racing. With the results of a winning race, person A could send person B the winning horse, and then person B could then put a surefire bet on the horse, winning money almost every time. This ultimately would have a negative effect on society due to the telegraph being misused for what it was intended for, thus gaining a negative reputation as people would be afraid to use it being afraid of theft or other negative things.

Similarly, to the negative effects of the Victorian Internet on society, the invention of new technologies today also has negative effects. One of the most prevalent issues with technology today is how it is affecting the day to day lives of children. According to: Americans and Technology: The Good and The Bad, American children spend about 40 hours a week using some sort of technological device. If you consider in a child going to school for six hours, sleep for about 8 hours, and then the average 6-8 hours they spend on a device, that takes up about 20-22 hours of their day. It is no wonder American kids and America as a whole are becoming more and more obese, as you can see from the image, America has the most obese children. We spend so much time with technology that doesn’t leave much time to have an active life.

Despite the negatives, there are endless possibilities thanks to our modern technology. Even with all of the progress we’ve made, technology slows no sign of slowing down. Communication is something that connects us all, and the instruments that connect us are still an essential part of our lives. What do you think will come next? And what, like the pony express or telegraph, will be outdated before we know it?

           Sources

http://americancensorship.org/americans-technology-good-bad/

https://www.verizon.com/about/sites/default/files/vz_ar_2012.pdf

https://aehistory.wordpress.com/1837/10/08/1837-first-commercial-telegraph/

https://www.telegraph.co.uk/news/science/science-news/4750776/The-first-shock-of-electricity.html

https://www.youtube.com/watch?v=UWKsgDqa9T8

https://www.famousscientists.org/andre-marie-ampere/

http://uudb.org/articles/francisronalds.html

The Victorian Internet, Tom Standage

[thirty6five]

I am not the same woman I was when I began this journey three years ago. When you get a graduate degree in humanities, they don't tell you how it will change your life personally; they only tell you how it will change your life professionally. I've lost a lot, but I'm gaining so much more 🎓 #grateful #icanseethelight #soclose #templegraduate #TU #cherryon #classof2017 #threeyears #worthit #masterofscience #mediaandcommunication #newchapter #newyear #newlife

[182mccriticalmediamethods-blog]

Researching culture

The reading for this week was about the chapter on “what is ethnography?” this wasn’t one of the most engaging pieces that I have read but there were some things within the reading that I found quite interesting.

The start of the chapter was very interesting as it stated ethnography is one of the main approaches that is used within social research, this was very informative as before the reading I didn’t know what ethnography was or what it was used for. 

One interesting thing I found was that the term ethnography origins ‘lie in nineteenth-century Western anthropology, where an ethnography was a descriptive account of a community or culture, usually one located outside the West. At that time ethnography was contrasted with, and was usually seen as complementary to, ethnology, which referred to the historical and comparative analysis of non-western societies and cultures.” I found this very informative as this was something I didn’t know before.

From the reading, I was able to discover how to actually perform this research method of ethnography, as stated within the reading “ethnography usually involves the researcher participating, overtly or covertly, in people’s daily lives for an extended period of time”, through observation of “what happens, what is said and asking questions through informal or formal interviews”. This I found quite useful as this can also be done subconsciously as we often do it without actually having an agenda to what has been observed. But as this is a research method there would be a more of an awareness that we are doing to collect data as part as the research being conducted. As a result of this, I will be able to apply all of the information found within this reading to the behind the scenes video.

Additionally, I had learnt that “we cannot avoid relying on common-sense knowledge nor, often, can we avoid having an effect on the social phenomena we study. In other words, there is no way in which we can escape the social world in order to study it. Fortunately, though, this is not necessary from the realist point of view”. This suggesting that despite not being able to conduct ethnography without using our common-sense it can help with making the end results more realistic.

Overall, from the reading I was able to learn about ethnography and what it actually is.

Bibliography 

Hammersley, M. and Atkinson, P. (1995.) “What is ethnography?” in Ethnography: Principles in Practice, Routledge.