#mass media course

[ushamartinuniversity]

Journalism Diploma in Creative Writing: Admission, Fees, Eligibility, and Career Opportunities

Diploma in Creative Writing Course Details – Overview 

One of the journalism courses at Usha Martin University (UMU) is the Diploma in Creative Writing for Print and Broadcast Media. The Faculty of Journalism and Mass Communication at this university offers this course. The students can pursue the course for a 1-year duration. This 1-year duration is divided into 2 semesters. After each semester, an exam is conducted. Students who clear the exams for both semesters receive a diploma. During this 1-year tenure, students undergo practical training, project work, and industrial visits.

Faculty of Journalism & Mass Communication

The Faculty of Journalism & Mass Communication at Usha Martin University is highly acclaimed and coveted for its eminent and diligent academicians who strive to impart sublime education in media, training, and research. The UG and Diploma programs offered at the Faculty of Journalism and Mass Communication, a sublime blend of practical and theoretical pedagogy, imparts a solid theoretical foundation supported by the applied research into the dynamics of communication, robust industry-academia collaboration, and professional expertise that meets the needs of the different media industry.

In the context of academic infrastructure, Usha Martin University is one of the best Universities in Ranchi where students learn the fundamental concept of journalism and mass communication through formal lectures, seminars, computer-based learning, individual and group project work, guest lectures and industry training. Our objective is to foster the growth of creative, eloquent, and skillful media professionals with the latest inputs from industry, well-trained faculty along with state-of-the-art infrastructure.

Admission Eligibility & Duration- Diploma in Creative Writing Course 

Eligibility Criteria:

Candidates must have successfully completed their 10+2 (or equivalent) from a recognized board.

Duration:

The course duration is 1 year.

This course is structured to provide comprehensive training in creative writing, helping students develop their writing skills across various genres.

Journalism (BJMC) Course Admission Eligibility & Duration:

Bachelor of Arts in Journalism and Mass Communication (BAJMC)

Duration:

3 Years (Full-time)

Program Eligibility:

Candidates must have passed the 12th grade (10+2) from any recognized board, in any stream.

The Importance of Creative Writing in today’s world

Creative writing holds significant value in today’s world for several reasons. Creative writing skills are important for creating excellent content, marketing materials, and engaging communications that attract audiences and drive success for any business. As the world continues to evolve, creative writing remains a vital tool for innovation, connection, and influence. These factors create a huge demand for creative writers. So, pursuing writing courses will open the door to a rewarding career.

Future/Job Prospectus after Diploma in Journalism Creative Writing Course

One can choose any field from the diverse career options provided by the program

Print Media (newspapers, Magazines, Publishing House)

Journalist

Editor

Designing Head

Writers and authors

Graphic Designer

Radio Industry

Radio Jockey (RJ)

Copywriter

Creative Head

Advertising and Marketing Strategist

Program Producer

Music Director

Television Industry

News anchor

News Reporter

Script Writer

Camera person

Video Editor

News Producer

Program Director

Research Analyst

Corporate Communication Officer/ Public Relations Officer – for leading government and private institutions like central and state government communication officers, TATA, Reliance, UNICEF, etc.

Social Media

Blogger

Influencer

Content Creator

Social media Specialist

Digital Advertiser

Marketing Manager

Film Industry

Film Director

Documentary Film Maker

Art Director

Cinematographer

Advertising Industry

Ad writer

Ad producer

Read More: The Future of Print Journalism & Creative Writing: Trends for 2024 

Diploma in Creative Writing Course Objectives –

The aim is to equip mass communication students with essential skills and knowledge, enabling them to create captivating stories for diverse media platforms such as print, online, radio, and television.

The goal is to prepare students for specialised writing techniques meant for specific media formats such as news articles, feature stories, scripts, and broadcast segments.

Diploma in Creative Writing: Course Highlights –

The UMU Faculty of Journalism and Mass Communication is known for its experienced faculties who impart quality education in media, training, and research.

Students in this diploma course learn about print journalism, broadcast media, and online content creation through a blend of theoretical knowledge and practical application.

They learn to adapt their writing styles to different formats.

In the journalism course, students learn to produce engaging content for newspapers, magazines, radio, television, and digital platforms.

Students receive training to develop writing skills for various formats, including articles, scripts, and features.

The university provides placement assistance to its students. The university conducts regular placement drives on campus.

Curriculum Details –

This diploma course at UMU structures its curriculum to provide a balanced education by combining theoretical insights with practical applications. In this course, students learn the art of creating compelling narratives for print media, including newspapers, magazines, and online platforms, while also gaining expertise in writing for broadcast media such as radio and television.

Diploma in Creative Writing Admission Requirements –

Application–

The diploma in creative writing for print and broadcast media is currently ongoing. Candidates from all over India can apply for the course. They can apply both online and offline. For online applications, the entire application process can be done online. Candidates can access the application form on the university website. Online applications include uploading scanned copies of required documents, paying the application fee, and submitting a filled-out application form.

As far as offline applications are concerned, students can obtain the application form directly from the university campus or designated centers. They need to send the application form, DD of the application fee, and copies of necessary documents in person or via registered post, speed post, or courier service to the university’s specified address or city office.

Admission –

University officials inform the candidates about the admission process within 7 working days of receiving the application form for this journalism course. The qualifying exam merits determine admission to the course.

Job Placements after Diploma Journalism Writing Course-

To ensure that students in this mass media course secure promising careers in the field of creative writing, Usha Martin University provides placement support. The university offers personalized career counselling, helps with resume building, and provides necessary guidance related to the interview process. The university regularly organises placement drives at their campus. It has strong ties with various organizations in journalism and mass communication.

Career or Job Opportunities after Creative Writing Course –

A Diploma in Creative Writing for Print and Broadcast opens the door to many exciting career opportunities on various media platforms. This specialized course prepares aspiring writers with the skills needed to create compelling narratives, whether for newspapers, magazines, television, radio, or digital media.

The following are some of the job roles where students can work –

Content Writer

Feature Writer

Copy Editor

Scriptwriter

Content Producer

Broadcast Journalist

Radio/TV Show Writer

Digital Marketer

Media and Event Planner

Entrepreneur

Conclusion –

Choosing to pursue a Diploma in Creative Writing for Print and Broadcast at Usha Martin University is an excellent step for aspiring writers who are looking for a rewarding career in creative writing. This course not only provides training in various forms of creative writing but also prepares students for the dynamic world of print and broadcast media.

[noidainternationaluniversity]

Mass Media Course at Noida International University

In today’s fast-paced world, the role of mass media course has become increasingly significant, shaping public opinion and influencing various aspects of life. Noida International University (NIU) offers a comprehensive Mass Media course designed to equip students with the skills and knowledge needed to excel in this dynamic field.

The Mass Media course at NIU is crafted to provide a deep understanding of media theory, practices, and technologies. Students engage in hands-on training across various media platforms, including print, broadcast, and digital media. The curriculum covers essential topics such as journalism, advertising, public relations, and media management, ensuring a well-rounded education.

One of the standout features of this program is its emphasis on practical experience. NIU collaborates with industry professionals and media organizations to offer students real-world exposure through internships, workshops, and live projects. This practical approach helps students develop critical thinking and problem-solving skills, preparing them for the challenges of the media industry.

Additionally, the course fosters creativity and innovation, encouraging students to explore new media trends and technologies. By participating in creative projects and multimedia productions, students learn how to craft compelling stories and messages that resonate with audiences.

NIU’s state-of-the-art facilities, including modern studios and editing labs, provide an excellent environment for students to hone their skills. The university’s strong industry connections also open doors for networking opportunities and career advancement.

In summary, the Mass Media course at Noida International University offers a robust education combined with practical experience, making it an ideal choice for those aspiring to make a mark in the media world. If you're passionate about media and communication, NIU’s program provides the perfect platform to kickstart your career.

[alphabetcompletionist]

we've found songs that are named every letter of the alphabet pretty easily. but are there ones for every two-letter pair or even every TLA? the next quest unfolds

AB DEFGHI LMNOPQRSTUVW Y

21/26

[sonics-left-shoe]

Tired of living in a period of enabled overconsumption and the quality of everything being replaced for cheaper alternatives with only higher prices. Tired of corporations being able to get away with selling products that won't last. Tired of unnecessary mass manufacturing. Tired of trends and impulsive purchases being encouraged by companies. Tired of celebrities being worshipped whilst they help destroy the environment. Tired of micro transactions and blatantly invasive advertisements everywhere. Tired of false advertisement, misinformation and clickbait being normalised. Tired of corporate fear mongering and blatant disregard of human livelihoods.

I'm so tired of all the wastefulness and cruelty and how corporations can just get away with it.

[doedipus]

that post that's like "having popular mutuals is so cool :)" is completely deranged. there's frankly nothing more terrifying than interacting with people that have large social media followings. that shit can be a ruin your online experience for months level hazard

[itwaslegendary]

‪i despise how tiktok has ruined people’s minds so that they’re only able to mass consume media through 30s long videos, series with 3 seasons with 8 episodes of 30 minutes each and now albums no longer than 10 songs that can be digested in‬ one morning.

i want to enjoy things. ttpd had me gagged because with each new listen i kept noticing more new details and understanding each song better, which made listening to it so fun and hooking. short albums are fine, but i don’t think they should be the standard… of course everyone is allowed to release whatever the fuck they want but it’s unfair that artists now get criticized for putting out long albums, it’s not our fault you can’t sit through an 1h-2h long album

[aeide-thea]

tumblr ate the original version of this post, but tl;dr i'd gotten to thinking about the 'don't just like, reblog!!1!' discourse that seems to have intensified lately, and i think for me the issue is basically that artists seem to want to have their cake and eat it too when it comes to whether they're our peers, or actual professionals?

like—fundamentally my blog is my space to express my own taste in. period. that's what it's fundamentally primarily for. ergo i'm not going to reblog things i have mixed feelings about, because that would be misrepresenting my taste, unless i can append critique to them in order to clarify where my taste diverges. which i can do, with professional work!

but i'm pretty sure most tumblr artists would be upset to find criticism popping up in their notes. which is totally understandable! but like. if i have to discuss your work politely, rather than honestly, because you're a peer who's in the room with me—then yeah, if i don't like it enough, i won't reblog it, because if i don't have anything good to say, i shouldn't say anything. which isn't how we handle professional art! but it is how we handle our peers.

and it just seems to me like—you've got artists out here going 'i'm a struggling amateur, so you should do me a solid and toss me some free publicity! 🥺' but also 'i'm trying to make a living at this, so you should do me a solid and toss me some free publicity! 🥺' and i just feel like, which is it? because if you're my peer, then i'm only going to discuss your work publicly if i like it enough, because to do otherwise would be rude. and if you're a professional, then i don't owe it to you to subsidize your business by providing free advertising! if a business's products don't actually organically appeal to people, it should go under!

which maybe sounds harsh, but like. i have no desire to see making art restricted in any way. people should make whatever art they like, regardless of audience or quality, and derive joy from that! but like. if you want to make a living from your art, you should, actually, be making work of a quality that will speak for itself, in which case you shouldn't need to browbeat people into recommending it??

[coffeekaspbrak]

i ran out of hamratio fanfic to read so now i’m watching the david tennant bbc version i will never be free of this hyperfixation it goes dormant and then resurfaces and we all must suffer

[icewindandboringhorror]

I miss when Hulu used to have a comments section under every video, there was always something interesting (in a human behavior curiosity kind of way) about scrolling down to see usually an absolutely ridiculous collection of people having a rowdy open forum discussion about something you just watched that you had a completely neutral non-reaction to 

[smashthest8]

I agree that this is how change is made, but this isn't direct action in some vague sense; this is mass protest politics and workers striking in solidarity with Palestine.

This is how real change is made, through direct action.

[scmcpune]

The Impact of AI on Mass Media

Artificial intelligence has rapidly transformed businesses and people's daily interactions. The media business, which includes journalism, entertainment, advertising, and broadcasting, has taken note of this revolutionary force. Given that AI continues to penetrate every part of our lives in terms of promise and difficulties, studying its implications on the media industry is critical. Mass media courses in Pune often reflect AI’s growing importance in the media industry. 

Content Creation

AI technology has significantly transformed the advertising and marketing industries. AI-powered analytics and targeted advertising enable advertisers to give relevant and personalised content to clients, optimise campaigns, and increase ROI. However, this raises questions about data privacy, surveillance capitalism, and the ethical consequences of persuading AI. Throughout history, media organisations, whether print or digital, have sought to capitalise on emerging technologies. That is because it enables them to fulfil their duties more successfully.

Natural language processing advancements have had a huge influence on the media sector, notably automated content generation. NLP algorithms aid in creating human-like writing by reviewing and producing news items, reports, and other written content.

Consumption

Machine learning algorithms have transformed personalised media recommendations, altering how people discover and consume media material. AI systems may make personalised suggestions based on user behaviour, preferences, and past interactions. These recommendations assist consumers in navigating the large quantity of available media material and improving their overall media viewing experiences. Companies may better understand their audiences and adapt their content offerings thanks to the use of AI in personalised media recommendations. They may utilise machine learning to optimise content placement, enhance customer pleasure, and boost engagement. Media platforms and streaming services utilise AI algorithms to select material based on user interests and preferences, construct bespoke playlists, recommend related articles or movies, and do other activities.

Ethical Considerations

The usage of AI in the media business has raised various issues that must be addressed. These include moral considerations, such as algorithmic prejudice, inclusion, and responsibility. Media firms must consider the ethical consequences of using AI to generate content and make decisions to achieve justice, diversity, and inclusion. The use of AI in the media industry has an impact on the workforce as well. Concerns have been raised concerning job displacement and the need for retraining and upskilling to keep up with the changing environment, even though AI technology may automate repetitive operations, increase productivity, and reduce costs. Understanding these processes is critical for creating legislation encouraging constructive collaboration between people and artificial intelligence systems. AI's influence on the media industry is undeniable. While it offers numerous benefits, ethical considerations must be addressed. As AI continues to evolve, media organisations must adapt to ensure responsible and ethical use of technology. BBA colleges in Pune must ensure they train students for the foreseeable future.

[dijahzahra]

The war in Sudan has reached its 10th month. The war has been met with a global indifference or there has been no desire to act from many world leaders.

8 million people have fled their homes and millions of Sudanese people have emergency food insecurity, with 5 million people on the brink of famine. even the neighbouring country Chad has had to declare a food insecurity emergency due to the mass amount of Sudanese people that have fled to Chad. (By no fault of their own of course)

Faced with a media blackout which is over a week at this point we need to continue to amplify the voices and plight of the Sudanese people.

#freesudan till it’s backwards 🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩

[bestcollegeinranchiumu]

The Future of Film Making & Mass Communication Education in 2024

The future of film making is all about creating an engaging experience for the audience. Filmmakers can establish a deeper connection with their audience and transform the way a film is pursued through interactive storytelling. Technological advancements, changing industry demands, and evolving societal norms are likely to heavily influence the landscape of filmmaking and mass communication education in 2024.

Trends & Developments in Film Making & Mass Communication Education

AI and Machine Learning in Filmmaking:

AI and machine learning algorithms are increasingly being used in various aspects of filmmaking. This includes script analysis, editing, and even generating visual effects. Film schools need to adapt their curriculum to include courses on AI-driven filmmaking techniques.

Transmedia Storytelling:

With the rise of multiple platforms, filmmaking is developing gradually beyond traditional formats. Educators need to teach students how to create cohesive narratives that span across different platforms.

Virtual Production and Augmented Reality (AR):

With the advancement of virtual production techniques and AR technology, filmmaking could become more immersive and interactive. This would require educators to incorporate these technologies into their curriculum.

Environmental Sustainability:

There is a growing awareness of the environmental impact of film production. Film schools need to integrate sustainability principles into their curriculum.

Bachelor of Arts in Journalism and Mass Communication (BAJMC)

A Bachelor of Arts in Journalism and Mass Communication (BJMC) is an undergraduate degree course that focuses on the principles and practices of journalism, media studies, and communication. Usha Martin University (UMU) is one of the top colleges in Jharkhand that offers this course. The course at this university is pursued under the faculty of Faculty of Journalism & Mass Communication.

The BJMC course at UMU is committed to grooming the next generation of proficient media professionals. UMU structures the course to include a wide range of journalism and mass communication aspects, including print, digital, broadcast, advertising, public relations, and more. The university has a state-of-the-art media lab and the latest cutting-edge technologies. Students can pursue the 3-year course after completing the 12th grade. Six semesters make up the course. Students from any stream can apply. The fee is payable semester-wise.

Future/Job Prospectus after BJMC Journalism & Mass Communication

Print Media (newspapers, Magazines, Publishing House)

Radio Industry

Television Industry

Corporate Communication Officer/ Public Relations Officer

Social Media

Film Industry

Digital Marketer

Media and Event Planner

Advertising Industry

Entrepreneur

At UMU, BJMC course admission 2024 is currently an ongoing process. Students who want to pursue the course should apply online before seats fill up.

Process of application-

The online application form can be accessed at the UMU official website.

Only one application is to be submitted by a student.

Students must ensure that the e-mail address and mobile number provided in the online application form are correct.

Both online and offline modes of application submission are available. Students need to download the admission form from the university website and send the duly filled-out forms to the university at the suggested address. Alternatively, they can apply and pay the fee online.

Selection process-

Once the university receives the application form, it takes 7 days to process it. The university informs students about the admissions process after 7 days.

The BAJMC course’s selection is based on merit (marks obtained in the qualifying exam).

Reasons to Pursue (BJMC) Journalism & Mass Communication Course from UMU

UMU provides a structured curriculum that matches with current needs in the fields of journalism & mass communication. The courses include both theoretical knowledge and practical skills.

The university has a team of experienced and qualified faculty members.

On campus, UMU provides modern facilities. It has latest technology media lab.

The university has collaborations with various reputed industries in this field, providing students with ample opportunities for internships and placements. UMU offers 100% placement support, helping students secure jobs.

Conclusion

In 2024, the future of film making & mass communication education is likely to be dynamic and responsive to the growing needs of industry and society. Educators will need to stay updated about technological advancements and industry trends to prepare students for successful careers in the field.

[niilmcollege]

Bachelor of Arts (BA) Journalism and Mass Communication Admission, Eligibility, Subjects, Scope

In an era dominated by the rapid exchange of information, the field of journalism and mass communication plays a pivotal role in shaping public opinion and informing society. A Bachelor of Arts (BA) in Journalism and Mass Communication equips students with the skills and knowledge necessary to thrive in this dynamic industry. This blog will explore the intricacies of pursuing a BA in Journalism and Mass Communication, including admission processes, eligibility criteria, syllabus details, and potential career paths.

What is BA Journalism and Mass Communication?

BA Journalism and Mass Communication is an undergraduate degree program designed to provide students with a comprehensive understanding of the media and communication industries. This program covers various aspects of journalism, media studies, public relations, advertising, and digital media. It aims to develop skilled professionals capable of effectively conveying information through multiple channels.

Why Study BA Journalism and Mass Communication?

Diverse Career Opportunities: Graduates can pursue careers in journalism, advertising, public relations, content creation, and more.

Skill Development: The program hones skills such as writing, editing, researching, and critical thinking.

Industry Relevance: The curriculum is often updated to reflect current industry trends, ensuring students are well-prepared for the job market.

Creativity and Expression: This field encourages creative expression and innovation in various forms of media.

Global Perspective: Students gain insights into global media practices and their impact on society.

BA Journalism and Mass Communication Admission Process 2024

The admission process for BA Journalism and Mass Communication varies across institutions, but it generally involves the following steps:

Application Submission: Candidates must fill out and submit an application form, either online or offline.

Entrance Exam: Many institutions require candidates to clear an entrance exam that tests their aptitude and knowledge in relevant subjects.

Personal Interview: Shortlisted candidates may need to attend a personal interview to assess their communication skills and suitability for the program.

Merit-Based Selection: Some universities offer admission based on academic merit, considering candidates' performance in their qualifying examinations.

BA Journalism and Mass Communication Eligibility

To be eligible for admission to a BA Journalism and Mass Communication program, candidates typically need to meet the following criteria:

-Completion of 10+2 or equivalent from a recognized board with a minimum aggregate percentage (usually around 50%).

-There is generally no upper age limit, but candidates should check specific requirements of individual institutions.

-Qualifying the entrance exam, if applicable, is mandatory for admission.

BA Journalism and Mass Communication Subjects

Introduction to Journalism

This subject provides an overview of journalism as a profession, covering its history, principles, and the role of journalists in society. It introduces students to the basic concepts, ethics, and responsibilities of journalism.

Media Laws and Ethics

The legal and ethical frameworks that oversee the media sector are examined in this course. It addresses issues including press freedom, censorship, defamation, privacy legislation, and the moral conundrums that beset media workers and journalists.

Reporting and Editing

This course focuses on the methods and abilities needed for editing and reporting news stories. Training in news reporting, interviewing, news story writing, and style, accuracy, and clarity editing are all included.

Advertising and Public Relations

This course examines the principles and practices of advertising and public relations. It covers the strategies used to create and manage brand images, communicate with target audiences, and influence public opinion.

Television and Radio Production

This subject provides practical knowledge of producing content for television and radio. It covers the technical and creative aspects of broadcast production, including scripting, directing, camera work, audio engineering, and post-production editing.

Photojournalism

This subject focuses on the use of photography to tell news stories. It covers the principles of visual storytelling, techniques for capturing compelling images, and the ethical considerations specific to photojournalism.

Communication Theories

This course delves into the theoretical frameworks that underpin the study of communication. It covers various models and theories that explain how information is transmitted, received, and interpreted by audiences.

Media Research Methods

Definition: This subject introduces students to the methodologies used in media research. It covers both qualitative and quantitative research techniques, including surveys, content analysis, audience analysis, and case studies.

Magazine Journalism

The creation and distribution of magazines are the main topics of this course. It addresses the business of magazine journalism, including audience targeting and market trends, as well as writing, editing, and design.

Film Studies

An introduction to the study of film as a medium is given in this course. Along with the different genres and types of filmmaking, it also includes film theory, film analysis, and the history of cinema.

Media Management

The concepts and procedures of media organization management are covered in this course. It covers subjects including financial management in the media industry, human resources, strategic planning, and leadership.

Scope after BA Journalism and Mass Communication

Career Path

Salary Range (Annual INR)

Description

Journalist/Reporter

₹22,00,000 - ₹44,00,000

Reports news and information via print, broadcast, or online media

Public Relations Specialist

₹22,00,000 - ₹44,00,000

Manages public perception of individuals, organizations, or brands through positive publicity.

Content Writer/Editor

₹26,00,000 - ₹48,00,000

Creates and edits content for digital platforms to engage audiences.

Advertising Executive

₹30,00,000 - ₹60,00,000

Plans and implements advertising campaigns across various media.

Television/Radio Producer

₹26,00,000 - ₹52,00,000

Oversees production of TV or radio programs from concept to broadcast.

Digital Marketer

₹34,00,000 - ₹58,00,000

Executes online marketing campaigns through digital channels.

Conclusion

In conclusion, BA in Journalism and Mass Communication opens the door to a world of possibilities in the media and communication sectors. With a robust curriculum and the development of essential skills, graduates are well-equipped to navigate and excel in a rapidly evolving industry. Whether it's reporting the news, crafting compelling content, or managing public relations, this degree offers a solid foundation for a fulfilling career.

Frequently Asked Questions (FAQs)

Q1. What is the duration of a BA Journalism and Mass Communication program?

A1. The program typically lasts for three years, divided into six semesters.

Q2. Is there a specific entrance exam for BA Journalism and Mass Communication?

A2. Entrance exams vary by institution. Common exams include DUET, IPU CET, and others.

Q3. Can I pursue higher studies after completing BA Journalism and Mass Communication?

A3. Yes, graduates can pursue postgraduate degrees like MA in Journalism and Mass Communication or specialized courses in media management.

Q4. Are internships important in this field?

A4. Yes, internships provide practical experience and are highly valued by employers in the media industry.

Q5. What skills are essential for success in journalism and mass communication?

A5. Key skills include strong writing and communication abilities, critical thinking, research skills, creativity, and adaptability.

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[clonewarsahsoka]

Anyways om going to become a star wars girlie now <3

[jcmarchi]

AI Snake Oil is now available to preorder

New Post has been published on https://thedigitalinsider.com/ai-snake-oil-is-now-available-to-preorder/

AI Snake Oil is now available to preorder

We are happy to share that our book AI Snake Oil is now available to preorder across online booksellers. The publication date is September 24, 2024. If you have enjoyed reading our newsletter and would like to support our work, please preorder the book via Amazon, Bookshop, or your favorite bookseller. 

We get two recurring questions about the book: 

In an area as fast moving as AI, how long can a book stay relevant? 

How similar is the book to the newsletter?

The answer to both questions is the same. We know that book publishing moves at a slower timescale than AI. So the book is about the foundational knowledge needed to separate real advances from hype, rather than commentary on breaking developments. In writing every chapter, and every paragraph, we asked ourselves: will this be relevant in five years? This also means that there’s very little overlap between the newsletter and the book. 

AI Snake Oil book cover

In the book, we explain the crucial differences between types of AI, why people, companies, and governments are falling for AI snake oil, why AI can’t fix social media, and why we should be far more worried about what people will do with AI than about anything AI will do on its own. While generative AI is what drives press, predictive AI used in criminal justice, finance, healthcare, and other domains remains far more consequential in people’s lives. We discuss in depth how predictive AI can go wrong. We also warn of the dangers of a world where AI continues to be controlled by largely unaccountable big tech companies. 

The book is not just an explainer. Every chapter includes original scholarship. We plan to release exercises and discussion questions for classroom use; courses on the relationship between tech and society might benefit from the book. 

This is the first time we’ve written a mass-market book. We learned that preordering a book, as opposed to ordering after release, can make a big difference to its success. Preorder sales are used by retailers to decide which books to stock and promote after release. They help books get recognized on best-seller lists. They allow our publishers to anticipate how many copies need to be printed and how the book should be distributed. They are also used by online booksellers to make algorithmic recommendations. In short, pre-ordering early is the best way to support our work. You can preorder the book from your local retailers via Bookshop.org or on Amazon.

We couldn’t have written AI Snake Oil without the support of Hallie Stebbins, our editor at Princeton University Press. The book was peer reviewed by three experts: Melanie Mitchell and two anonymous reviewers. We also received informal peer reviews from Matt Salganik, Molly Crockett, and Chris Bail. All of this feedback helped us improve the book immensely, and we are grateful for the reviewers’ time and thoughtful attention. We are also grateful to Alondra Nelson, Julia Angwin, Kate Crawford, and Melanie Mitchell, who took the time to read the book and write blurbs. 

Thank you to the over 25,000 of you who subscribe to this newsletter. We look forward to continuing to write the newsletter even after the book is published. Analyzing topical and pressing questions about AI using the foundational understanding we develop in the book has been one of the most rewarding parts of our work. We hope the book will be useful to you. Thank you for supporting us.

Preorder links

US: Amazon, Bookshop, Barnes and Noble. UK: Waterstones. Canada: Indigo. Germany: Kulturkaufhaus. The book is available to preorder internationally on Amazon.