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realtimedashboards · 4 years ago

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Overview - Dashboards & Reports For Podio - Podio Extensions

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With data accumulation and the active will to take advantage of it the most intelligent way possible, was born business intelligence - Show custom KPIs. BI can provide large volumes of information to an equally big audience of users who will have the ability to simplify into significant information visualizations. This is where you need to think about introducing an intuitive live dashboard software.

Conserve your time: Easy to interpret realtime dashboards conserve time and aid to identify appropriate patterns and concentrate on the numbers that matter. datapine allows you to set up real-time KPI dashboards in minutes to change information into easy-to-understand information visualizations. Empowering your staff members with the possibilities to slice and dice their data throughout a wide variety of functions is purchasing the success of your business.

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Assist your IT department: Certainly, with datapine, you do not need to be an IT developer to create your own control panel and take benefit of interactive control panel functions and navigation components. All you need is a little imagination. Our intuitive drag and drop interface allows anybody to construct questions and obtain insights quickly.

No matter what data source you wish to integrate, you will be able to link it with a few clicks and begin creating insights right now. Like numerous other self-service BI tools, datapine provides you with the versatility of gain access to from anywhere, at any time, as long as you have actually a device connected to the Web. kpi dashboarding.

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Easily share your live control panels: Once you have actually finalized your control panels, you can share it in different methods - as an Excel file, a PDF or a PNG - utilizing automatic set up email reports, make it accessible via URL or embed it in your own application. You can choose between dynamic reports that allow users to check out the information on their own, or download in already pointed out various files.

Ready-to-use templates will enable you to make the most of already developed dashboards which you can easily change according to your needs. Line or gauge charts, stacked or column, geographical maps or area charts, depending upon what type of response you are looking for, the comprehensive chart alternatives will allow you to depict the relationship, circulation, structure or comparison of your data.

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With the unrestricted variety of developed dashboards, a business can get control of every element required for sustainable advancement. Increase your revenue, revenues, and ROI with all the data within your reaches, reap the worthwhile information insights and get the instant worth of your investment. Increase data-driven choices: Whenever you are situated, only an Internet connection will allow you to explore, create reports, and get instant access to real-time data.

Charts, charts and a growing array of widgets are offered. Easy to set up and basic to configure. Here's a snapshot of some of the most popular: Area graphs for showing patterns of KPIs or metrics over time Use Gauges to display development towards a KPIs goal in time See the value of a metric gradually utilizing a line graph Multi-Line graphs to envision several KPIs at the exact same time Set additional thresholds using a RAG (Red, Amber and Green) gauge Extra signs set-up utilizing a RAG Chart View the breakdown of a KPIs values using a stacked bar chart See the contrast of values between metrics or KPIs in a bar chart Visually show the performance of departments or users using a league table Ratio charts for revealing the portion/ ratio of one KPI or metric versus another Highlight the actual value of KPI or metric with a single KPI chart See your KPIs represented proportionally in a pie chart.

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You can choose the color, logo and styling of your Plecto control panels to make it match with your company's brand name identity. Be as creative as you desire, or select from our pre-built design templates and styles. Information can be fun to look at when it's shown on Plecto. Personalize every detail of the control panel to integrate it in your regimen at work, and begin promoting data-driven discussions amongst colleagues.

is an irreplaceable tool for any service manager. By gathering, grouping, arranging, and visualizing the business's essential metrics, it provides a fast introduction of the company's efficiency, well-being, and anticipated growth. There's a number of KPI control panel software application options on the market. From basic metric-tracking tools to innovative business intelligence services. real time dashboards.

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Is reasonably simple to use with little setup time Has special functions that stand apart from other KPI control panel software Is by a trustworthy company, with routine updates and high security lets you supervise every aspect of your organization on one (or several) control panels and monitor your project, work, and financial KPIs in real time.

Manage every element of your business's performance: projects, budgets, sales, projections, group's efficiency, and so on. Personalize your control panel with unlimited widgets, metrics, etc. to track every KPI. Set permissions for each user to restrict access to particular information. Compare 2 durations to see trends over time. Rather of using numerous various tools to manage work, track financial resources, plan projects, or put together reports, you can utilize a single solution Scoro.

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Advanced analytics Custom-made formulas Automated reporting Interactive control panels Intelligent alarms Datapine discovers brand-new relationships and find patterns to take the uncertainty out of your company decisions. From $249 month + $55 user/month is an analytic control panel & reporting software application backed by information mashup with huge information scalability. Expert atomic data block modeling End-user data mashup on the internet Embedded dashboarding Control panel and visualization annotations A high-performance, safe and secure facilities InetSoft is a powerful data mashup software application that enables a quick and versatile transformation of information from diverse sources, which can either supplement or prevent an information storage facility service.

Get up and running in minutes and effortlessly include users as your needs grow. Immediately refresh information from web apps like Google Analytics or Salesforce. Provide external teams, partners, and clients protected access to analytics. Empower site admins to easily manage authentication and consents for users, material, and data. Tableau is an excellent solution for companies who have clients with a few users and who require to release services in several organizationsand who don't have the facilities to create their own server setup.

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$ 109/month links with third-party apps like Tableau, Excel, Qlik Sense, QlikView, and others permitting you to deliver effective data visibility and insights through the tools you already use. Share your deal with other employee, or just work together on a specific task. Set automated notifies to advise you (and others on your group) about upcoming jobs and approaching deadlines.

Get a fast, visual status of their leading jobs, see summary reports on objectives, view essential due dates, and follow links to key info. Smartsheet is trusted by real time data visualizations over 50% of the Fortune 500. From $15 month/user for groups uses scoring and advanced data visualization to auto-populate your business control panel with intuitive drill-down capabilities.

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No design. No coding. Just an automatic KPI control panel that offers a unified view of your business and saves you effort and time. From $49 user/month links and mixes all of your details into one place. It is effective and proactive, delivering necessary info and driving development. Progress e-mails caution of threats and include accountability Mix information from various sources.

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From $29/month Rather than overwhelm you with functions and intricacy, makes managing your organization quick and easy. Align staff members & tasks to your strategic goals. Handle projects & show progress in real-time, at a glimpse. Prepared to utilize on any device, no download required. KPI Fire lets you catch and reward everybody's finest ideas.

Smart insights Metrics alerts Group collaboration Control panel exports Sharing is caring, and efficient when you're collaborating across your control panels. Comment and chat real-time right from within Dasheroo! Free & paid strategies HandyKPI brings the performance of your business and group to the palm of your hand. Control business KPIs in a mobile app.

Publish your Excel spreadsheets. Evaluate modifications over time: by days, by months, by years. Incorporate with your software (realtime dashboards). HandyKPI is focused on mobile data visualization. Free for as much as 3 users, $5 user/month is a reporting and BI dashboard software that helps to accelerate your growth. Connect to your information utilizing combinations, databases, CRMs, financials, spreadsheets, and more.

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Set the Grow timer to refresh your information. With Grow, you can get particular responses by blending, mashing, and comparing data from different sources get insights tailored to your business. On Request provides you the easiest method to develop insights and service value from complex information. Produce and manage intricate data designs from several sources in an easy drag & drop environment.

See immediate ROI from your BI job. Open platform Sisense includes whatever you need to easily prepare, analyze, and visualize intricate information, saving you the requirement to purchase additional tools or specialized personnel. On demand is a cloud app for building and sharing real-time service dashboards on web browsers, TV displays, and mobile phones, that helps you remain in control of your business by offering you visibility into your crucial data and metrics.

Unlike numerous control panel options, Klipfolio offers you the ability to do the mathematics you require to produce significant control panels. $24/ 5 users Examine out this is a BI and analytics service that enables you to create informative reports and dashboards. Link to any data source. Visual analysis Sharing and partnership White labeling Scalable BI platform Zoho Reports is governed by strong Zoho Security Practices, including support for redundancy, backup, privacy & personal privacy to assist guarantee your data is safe & safe.

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Pull live metrics from popular business tools into Geckoboard with no technical knowledge Effortlessly turn information tracked in a Google Sheet or Excel file into live visualizations Envision metrics from databases, internal systems, and third-party software Quickly share a link to your control panel in an e-mail or chat Geckoboard is enhanced for your workplace wall develop a TV control panel in minutes using a drag-and-drop user interface.

Produce control panels with customized charts and charts. Communicate with every layer of information, ask and answer their own questions. Develop charts using a mix of information sources in a single control panel, and area surprise trends at a glimpse. iDashboards has real-time e-mail and text informs, so you can remain on top of your metrics whenever or any place you are.

95 user/month (billed every year) Scoreboard tracks your essential performance indicators with control panels, reports, and notifies. Track KPIs. kpi dashboarding. Share with anybody. Made value management Prebuilt and customized reports Alerts Presentations Scoreboard works fantastic on

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moffixxey · 6 years ago

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How to Write a Blog Post in 2019: The Ultimate Guide

Here’s the thing:

There are many tutorials that can teach you how to write a blog post.

They can educate you on the mechanics of blogging, what to do, and what not to do.

Read them and you can learn how to craft a perfectly serviceable blog post. Heck, you might even write something that wins you an adoring fan or two.

But if you dream bigger, if you want to know how to write a blog post that cuts through the noise and wins you legions of fans, you need something better than a run-of-the-mill tutorial.

You need an ultimate guide.

In this post, this ultimate guide, we’ll share tips used by professional writers to create spellbinding posts that are adored by thousands. You’ll learn the secrets to crafting irresistible headlines, seducing introductions, captivating advice, and motivational closings.

You’ll even learn how the pros refine and polish their posts once they’re finished writing them.

These are secrets many bloggers would gladly pay real money to learn, but it won’t cost you a thing — other than a few minutes of your time.

Let’s dive in.

Want Smart Blogger’s Ultimate Editing Checklist — a 22-point cheatsheet for polishing your post to perfection? Click here to download it for free.

Table of Contents

Step #1. Craft a Headline That Readers Can’t Resist

Step #2. Write an Introduction That Grabs and Seduces

Step #3. Deliver Advice That’s Easy to Consume and Impossible to Ignore

Step #4. Close with a Motivational Bang

Step #5. Polish Your Post So It’s Smoother Than a Slip ‘n Slide

Step #1. Craft a Headline That Readers Can’t Resist

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Want to know one of the biggest mistakes bloggers make?

Writing the blog post before the headline.

Without a headline, they have no roadmap to follow. And so their post goes in multiple directions, leaving readers feeling dizzy, confused and disoriented.

And then they try to create a headline that embraces all that madness. Bloggers, have mercy!

If you want to write a blog post full of clarity, conciseness and conviction, spend some time crafting a quality headline that sets a clear destination, lures readers in, and leaves them eager for your advice.

Your headline will be your map, your writing navigation system, letting you know which literary roads to choose and which to avoid so that readers reach the intended destination as easily and efficiently as possible.

Follow these 8 rules to craft your killer headline:

Headline Rule #1. Pick a Mouth-Watering Topic

Want your blog post to get opened?

Then your headline must promise readers the very answer to whatever is tormenting them. The thing that keeps them up at night.

Your headline should not promise them a trip to the moon and back — readers are way too swift for such shenanigans. Keep the benefit specific and narrow, and readers will feel compelled to click and get the solution to what’s bugging them.

How do you find out what’s bugging your readers? Research:

Review comments on your posts and on posts of other sites in your niche.

Send your subscribers surveys asking them what their greatest struggles are.

Use tools like BuzzSumo to find out what the most popular posts in your niche are (which gives insight into your target readers’ needs).

Read the reviews of books in your niche on Amazon (you’ll find a gold mine of feedback to explore).

You have one responsibility as a blogger — yup, just one. And that is to serve your audience. The better you know them, the better you serve.

Before you know it, you’ll know them so intimately they’ll feel like you’re reading their minds, and your headlines will reflect that.

Example:

Let’s say you’re in the self-improvement space and you wrote the headline below:

How to Create an Amazing Life

This headline is so broad it’s unlikely to draw readers in. No one loses sleep over “wanting to create an amazing life.” They lose sleep over specific aspects of their lives that have left them unfulfilled.

So you are better off narrowing in on something specific that’s bugging your readers, such as:

How to Boldly Pursue Your Dreams Even if You’re Scared and Insecure

Narrowing in on something specific makes readers feel like you have the answers they’re looking for.

Headline Rule #2. Steal from the Pros

Okay, you’ve done your research and you know exactly what your readers need. Now it’s time to turn your topic into into a killer headline.

The easiest way to master the art of writing headlines? Steal.

Not in the unethical way. In the smart and efficient way.

Decades of copywriting and advertising research have revealed the types of headlines that have proven to be successful. The types of headlines that zap readers out of their info-overload comas and compel them to open. Why mess with that research?

If you want your headlines to grab readers, stick with what works.

No, your headlines don’t need to sound like they came straight from BuzzFeed. They can reflect your voice and style.

But until you’re as skilled a writer as Jon Morrow, let the proven templates be your guide (how do you think he got so good at writing headlines?).

Blogging is hard enough, so if you have templates at your fingertips, why not use them?

The easiest templates to start with? “How to” headlines and list post headlines. They are classics and they work. In fact, 75% of Smart Blogger’s most popular posts use these formats.

Examples:

Here are a number of Smart Blogger headlines that follow the “how to” and list post templates.

“How to” Headlines:

How to Start a Blog in 2019: Research Reveals 20X Faster Method

How to Make Money Writing: 5 Ways to Get Paid to Write in 2019

How to Make Money Blogging (Free Guide for 2019)

List Post Headlines:

21 Dumb Mistakes to Avoid When Writing Your First E-book

The 5 Best Free Blogging Platforms in 2019 (100% Unbiased)

Writer’s Block: 27 Ways to Overcome It Forever

Note: You can download Jon’s free 52 Headline Hacks, where you’ll find more template options than you’ll ever need.

Headline Rule #3. Engage Your Senses

Vague headlines leave readers feeling empty. Tangible headlines leave them feeling understood.

How to you create tangible headlines? Put yourself in the shoes of your reader.

How do they feel? What do they see, taste, or smell? What do they hear?

Engage all of your senses. The more your headline gives voice to their exact experience, the more they’ll feel like your post was written for them.

Example:

Let’s say you blog about health and wellness and you wrote a headline called:

5 Steps to Take When a Migraine Hits

This headline follows a proven list post formula, and it narrows in on something that’s bugging readers. All in all it’s not too bad, but it could be even more concrete.

To step it up a notch, put yourselves in the shoes of your readers. Think about exactly what they’re experiencing.

Perhaps that would lead you to the following:

5 Ways to Soothe Pounding and Blinding Migraines

If you suffer from migraines, there’s no way you could resist clicking such a headline.

Headline Rule #4. Tease, Don’t Satisfy

A common mistake you may not even realize you’re making?

Giving away too much in your headlines.

Your headlines should lure readers in like a literary temptress. They should catch readers’ attention and invoke their curiosity, not give a solution.

Give a solution in your headline and readers feel no need to go any further — they’re bored by the very thought of your post.

When this happens, not only do you lose but your readers lose as well, as they trade the richness of your post’s advice for the quick fix offered by the headline.

Example:

Let’s say you blog about personal finance and you write the headline below:

How to Save for Retirement by Creating a Monthly Budget

Sadly, readers will see this and think they’ve got all the advice they need — if they want to save for retirement, they must create a monthly budget. No need to read more.

On the other hand, a possible revision could be:

How to Save for Retirement When You’re Living Paycheck to Paycheck

For anyone living paycheck to paycheck, this headline would pique their curiosity. Nothing is given away, it speaks to an audience with a very specific problem, and it promises a solution they’d love to get their hands on.

Headline Rule #5. Honor the Headline Commandment

When it comes to headlines, there is only one commandment you can never break:

“Thou shalt not deceive.”

This may seem obvious, but writers inadvertently do it all the time. How?

They over-promise.

Big no-no. The content of your post must fully deliver on exactly what the headline promises.

If the post only delivers part of the solution, readers will feel misled and lose their trust in you.

Let’s never do that to them, yes?

Examples:

Let’s say you write a post called:

How to Live a Happy and Peaceful Life

Another example — perhaps you write a post called:

5 Killer Ways to Attract New Clients to Your Coaching Business

But then the fifth way contains no useful advice and instead leads to a sales page to get the solution … no bueno.

Headline Rule #6. Trim the Fat

Want to overwhelm readers right from the start?

Fill your headline with weak and flabby words.

What are weak and flabby words? Empty, unnecessary words that add no real value. Instead, they create clunky phrasing and leave readers scratching their heads in confusion.

The mistake many bloggers make is writing headlines the way they speak. While that’s okay when you write the post (to a certain extent), when you write headlines that way it waters them down.

You want your headlines to be as ruthlessly concise and powerful as possible. So chop out weak words and throw in power words (if appropriate).

Examples:

Let’s say you draft the following headline:

How to Find It In Your Heart to Forgive Someone Even if They’ve Hurt You Really Badly

There are just so many words! We can cut them down as follows:

How to Forgive Someone Who Hurt You Badly

We can then add some power to it:

How to Forgive a Soul-Crushing Betrayal

Much better.

Another Example:

Here’s a mouthful:

How to Stop Being Overly Doubtful of Yourself So You Can Finally Begin to Pursue Your Wildest Dreams

My head is spinning. This can be cut down to:

How to Stop Doubting Yourself and Pursue Your Wildest Dreams

We could even make it more tangible and powerful:

How to End Paralyzing Doubts and Conquer Your Wildest Dreams

Nice and trim, but packs a punch.

Headline Rule #7. Don’t Be a Smarty-Pants

Your headline should make sense to all readers no matter where they’re coming from or in what context they’re approaching your post.

They shouldn’t have to guess what the benefit is. After all, you’re supposed to be reading their minds, not the other way around.

So you’ll want to avoid using metaphors (unless their meaning is painfully obvious), jargon, rhymes, made-up terms, or anything that tries to be overly clever or complicated when drafting your headlines.

Examples:

Where to begin with this one:

How to Be Happy Without Acting Sappy

A headline like this tries to be too clever — readers don’t give two hoots about not acting sappy, obviously. Don’t prioritize cute tactics like rhyming over delivering clear benefits in your headlines.

How to Raise a Child That Is the Apple of Your Eye

A headline like this is also trying to be too clever. “Apple of Your Eye” is a common metaphor readers are likely familiar with, but there’s no concrete benefit being offered here. A headline must always contain a strong benefit, not a cute phrase.

How to Follow the Path of Glory to Your Success

No clue what this means … and I just wrote it. If there isn’t a singular and clear interpretation of what the headline’s benefit is, it’s trying too hard. So save the metaphors for the actual post where they will (hopefully) make more sense.

How to Stop Treating Love Like a Captive Animal

Perhaps you effectively explain in the post how people treat love like a captive animal, and it may make for a great analogy, but readers scanning headlines will have no clue why they should stop to read this, and so they likely won’t.

Headline Rule #8. Rock Your Style

The more consistent you are with your audience, the more trust they’ll feel for you.

If you generally keep your headlines pretty simple and then suddenly write one jam-packed with power words, your readers will feel confused.

The more you write, the more of a style you’ll develop. Once you determine what that style is, use it consistently (or make slow and gradual changes to it if necessary) so your audience learns and trusts your brand.

Example:

If most of your headlines read like this:

How to Live With Courage

How to Overcome Social Anxiety

How to Confidently Embrace Uncertainty

Then you might not want to suddenly write a headline that reads:

How to Brazenly Squash the Agonizing Anxiety That Is Plaguing Your Life

Your readers will think your blog got hacked!

How to Write a Headline: Bonus Tip

When writing a headline, try crafting 5–10 different versions of the same headline.

The more you play with the words, the better you will get at creating clear, concise and curiosity-invoking headlines that readers cannot resist.

Editor’s Note:

I’d be remiss if I didn’t discuss a question we hear often:

“How long/short should my headline be?”

Ever notice how some headlines in SERPs (search engine results pages) are truncated?

It’s based on your headline’s width in pixels, but as a general rule: right round 60 characters Google will cut off your headline.

Since a truncated headline can result in fewer people clicking your link in SERPs, it’s a common SEO practice to keep your headlines 60 characters or less.

Of course, things are never that easy.

In a recent study, Brian Dean of Backlinko found that longer (14-17 words) headlines generated more shares on social media than shorter headlines.

(76.7% more social shares, to be exact.)

As with all things, your mileage may vary.

Step #2. Write an Introduction That Grabs and Seduces

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You’ve lured readers in with your headline. Now you’ve got to keep them.

No easy task, my friend.

Readers are fickle. Known to take a quick glance and then vanish from your online sanctuary, lickety-split!

You must fight to keep them there, and the way you craft your introduction plays a huge role in their browsing commitment.

Follow these rules to craft an introduction that captivates your readers:

Introduction Rule #1. Slip into Their Shoes

A common mistake that reeks of amateur blogging?

Trying to sound too academic in your blog openings.

You know, those posts that start like this:

“Research has proven that 92% of people fail to achieve their goals because they are unable to create and stick to habits that support those goals …”

Don’t get me wrong — as a lawyer, I value solid research. But in the blogging context, this approach bores readers. If you want to captivate instead of bore, you must make readers feel like you’re reading their minds.

A powerful way to achieve this?

Empathy.

Step into their shoes and write from their perspective. Show them you understand exactly what they’re going through.

After all, you likely struggled with the very topic you’re writing about and learned how to overcome it. We teach what we most wanted to learn, right?

So show readers that you “get it.” You’re not some corporate slog, you’re in it with them, fighting the good fight and sharing the tools that brought you to the other side.

Example:

This introduction is a masterclass in empathy:

Do you feel that?

That little tugging sensation on your heart?

You’re not sure what, but something is pulling you to change. Not in a confess-your-sins-oh-ye-sinners way, but to shift directions, to embrace your calling, to finally do what you were put here to do:

Write.

You feel the ideas inside you. You sense them straining to escape. You know your job is to set them free, firing them like a cannon into a world in desperate need of them.

But you’re afraid.

You’re afraid of quitting your job and living without a safety net. You’re afraid of the concerned, disapproving looks your friends will give you when you tell them you’re giving it all up to write for a living. You’re afraid of not having enough money for food, of the power being cut off, of watching your family shivering and hungry, all because of your “selfishness”.

And most of all?

You’re afraid you’re wrong about yourself.

As writers, we all share the deep longing to embrace our calling and express our ideas, but we also share the fears that so often sabotage those longings — the fear that we don’t have what it takes, that we’ll crash and burn, and that our dreams are just that — dreams.

In his introduction, Jon addresses all those longings and fears and immediately makes you feel like he gets you so intimately, it’s almost creepy.

Creepy, but effective.

Note: You don’t need to open like this in every post. There are certainly other approaches, like telling a powerful story. But if you’re working on mastering your craft and getting the most impact for time invested, an empathetic opening is an approach you’ll want to use frequently.

Introduction Rule #2. Get into Character

If you want to captivate readers, you must trigger their emotions.

So as you sit down to write, think of the feelings you want them to experience:

Fear, anger, sadness, hope, joy, disgust, shame, comfort, love, courage, and so on.

Then get into character and feel them yourself as you write, and your words will read with undeniable authenticity.

When Lin-Manuel Miranda wrote the heartbreaking lyrics in Hamilton that have left tears on the faces of millions, it was his eyes that first shed tears as he put his pen to paper.

So play with your emotions. Map out the emotional journey you’re taking readers on, and infuse those feelings into your writing. Feel what you want your audience to feel and your words will exude those emotions.

This tip applies to your whole post, but in no place is triggering your audience’s emotions more important than your introduction.

You feel me? 🙂

Example:

I once wrote an emotional post about my two little girls which addressed how delicate their emotions are, as well as my own vulnerabilities and my longing to give them the patience, presence and love they deserve.

Here’s a portion of it:

I told my three-year old daughter as we stood outside the car in her school parking lot, the rain pouring down on us as she sobbed breathlessly in my arms.

She didn’t want to go in the car. She just wanted me to stand there, holding her. And I didn’t want to rush her, or tell her to stop crying.

“I’ll hold you for as long as it takes.”

I felt that longing intensely and definitely shed some tears as I wrote the introduction. The feedback I got from readers was that they felt the same intensity, and even cried as well.

When we write, our feelings seep into our words.

Introduction Rule #3. Lure Readers Down the Page

Want readers to commit to your post?

Accelerate their experience. Lure them down the page.

The faster they get pulled down, the more committed they’ll feel.

Too many bumps in the road early on, and off track they go, never to return.

Here are three copywriting tips to use in your intros to lure readers down the page:

#1. Open With a Short Sentence or Question

Kind of like how I opened this section. 🙂

This is how all of Smart Blogger’s posts open, and for good reason. It’s a copywriting technique proven to pull readers in.

Start a post with a long clunky paragraph and they’ll feel exhausted just looking at it.

#2. Take a Knife to Your Words

Slash as many words as possible.

If the first draft of your introduction is 200 words, try cutting it down to 100. The more you practice this, the more efficient your writing becomes.

And when you write efficiently, your words have power. That power will grab your readers.

#3. Set the Rhythm

All writing has a pace and rhythm.

You want your introduction’s pace and beat to be somewhat quick. You can slow things down later.

How do you achieve this?

Use short sentences. Even sentence fragments (totally okay).

Make your paragraphs no more than one to three sentences long.

Use delayed transitions to weave sentences together.

Make each sentence and paragraph lure readers into the one that follows.

Read the post out loud to check the flow. Are things moving forward smoothly or stalling?

The best writers, like the best music composers, take readers on a journey. Fast and slow, loud and soft, urgency and ease.

The more you pay attention to this, the more rhythm you’ll infuse into your words.

Example:

Shane Arthur sends readers’ eyes flying down the page by using crisp sentences and short paragraphs to create a fast rhythm:

You’re not stupid.

You know what writing is truly about.

It’s a never-ending battle for your readers’ attention.

Every sentence is a link in a taut chain that connects your headline to your conclusion.

And you are just one weak sentence away from losing your reader forever.

He then appropriately slows things down in the section that follows with longer sentences. A masterful composition!

Introduction Rule #4. Make Them Beg

Want readers begging for your solutions?

Add a little fear to your opening.

What are readers worried about? Do they know what will happen if they don’t solve the problem the post is addressing? What is the worst-case scenario?

Bring those fears to the surface. Expose them.

By doing so, not only will readers feel a camaraderie with you (because you understand their fears, so clearly you’ve tip-toed through the dark side yourself), but they’ll feel more eager than ever for the solution you present.

We all have fears. We think we need to hide them, but the more we give voice to them, the easier they are to set free.

Do that for your readers.

Example:

In his introduction, Glen Long brilliantly taps into the fear of failure all writers experience by addressing the dream of making a living as a writer and then quickly smothering that dream with the doubts that creep up at the mere thought of it:

So, who knows? Maybe the doubters are right. Maybe you are naive to think you could earn a living doing something you love, instead of something you just tolerate.

The fear of failure is painful, yes. But giving voice to it is validating and makes readers eager for the solutions that will set that fear free.

Introduction Rule #5. Hint at the Promised Land

Finally, as you wrap up your intro, hint at the promised land.

The place readers will get to when they master your methods. The destination your post promises to take them.

But whatever you do, do not give it all away. Just one sentence that says too much satisfies your readers enough to send them clicking away.

Why? Because readers bore easily. You must keep them on their toes. And the point of an introduction is not to give answers, it’s to set the stage for all the hearty advice your post will provide.

Example:

In the introduction to Meera Kothand’s post, she addressed a problem all new bloggers face: How do you get to know your audience when you don’t have one yet?

She goes on to talk about the big mistake many of them make (making assumptions) and why that’s ineffective. Then, she uses the simplest phrase to hint at a solution:

That kind of guessing is like throwing darts blindfolded and hoping you hit the bull’s eye.

Sometimes it works. Usually, it doesn’t.

Fortunately, there’s another way…

How could anyone not want to keep reading?

How to Write an Introduction: Bonus Tip

When writing an introduction, try drafting two completely different versions approached from different angles and triggering different emotions.

Doing so will highlight the techniques and emotions that work best for both your audience and the content of your post.

Editor’s Note:

A word of caution:

No matter how eloquent your words…

No matter how powerful your prose…

If your introduction doesn’t satisfy user intent, readers will click the “back” button and never return.

What’s user intent?

It’s the purpose behind the Google search.

If someone searches for “how to lose weight” in Google, they’re expecting search results that will help them lose weight.

If they click a headline that reads “7 Easy Tips For Losing Weight Fast”, and the post begins with an amusing Nicolas Cage anecdote, there’s a good chance they will leave — never getting to read the rest of the post, which is filled with weight loss wisdom.

And when they leave, what they’re essentially telling Google is this:

“At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.”

And Google will respond by ranking your post lower in its search results.

Step #3. Deliver Advice That’s Easy to Consume and Impossible to Ignore

Click to Tweet

Okay, you’re doing great.

You got readers to click on your headline, you lured them down the page with your intro, and now it’s time to deliver on all that you’ve promised.

If you want readers to love you and look forward to every post you write, you’ll over-deliver.

If you want them to take a quick look and vanish for good, you’ll under-deliver.

The choice is yours.

Use the guide below to deliver valuable and easy-to-consume advice:

Content Rule #1. Add Pitstops

Subheads — use them.

Why? Because readers are scanners.

They have no choice. There’s a behemoth amount of content at their fingertips, and not all of it is good.

And so they scan (as do you, I’m sure).

Subheads are your chance to prove to readers that your content holds value. To keep luring them back into your post, when their instinct is to leave.

Blogging is a battle, remember?

Keep these four tips in mind when drafting your subheads:

#1. Add a Subhead Every Few Paragraphs

Sprinkle subheads throughout your post.

Why? Because they gently guide readers along the route your post is heading, making their experience feel clear, easy and enjoyable.

And never forget, your blog posts are all about your readers’ experience.

If readers see too much text when they’re scanning without enough pit stops, they’ll feel overwhelmed. It’s like getting on a bus tour and being told there will be no bathroom breaks … oh, the anxiety!

Example:

Every single post on Smart Blogger.

Seriously.

That’s how important this is.

#2. Avoid the 3 Subhead Blunders That Make Readers Bounce

Subheads have the same function as headlines; they must make readers curious so they keep reading. So you should follow similar rules when drafting them and avoid the following common blunders:

The Plain Label Subhead: In case it bears repeating, never bore your readers. Labels are boring. Treat your subheads like mini-headlines and make sure they invoke curiosity.

The Spoiler Subhead: Don’t give away too much in your subhead. If you do, readers will feel no compulsion to read the rest of your text.

The Cryptic Subhead: Don’t try to be too clever. Readers don’t like to play guessing games. Adding curiosity should never come at the expense of clarity.

Example:

Let’s say you’re writing a post about the impact sleep has on anxiety levels and you include the following subheads:

The Importance of Sleep

Creating a Steady Sleeping Routine Will Reduce Anxiety

Refuse the Roast and Catch More Z’s

See how the first subhead is way too plain, the second gives too much away, and the third, well, it probably made no sense to you, right?

The subheads below would do a better job at grabbing readers:

The Easiest Way to Reduce Daily Anxiety

How to Beat Anxiety Without Resorting to Medication

The One Thing You Must Avoid to Sleep Better

#3. Compare Each Subhead to Your Main Headline

Each subhead should clearly deliver on the overall headline of your post.

Again, if you’re viewing subheads as pit stops, they must all lead to the ultimate destination — what was promised by your headline.

If the subheads get off track and move away from that destination, readers are left feeling lost and confused.

In that case, either the subheads need to change or the headline needs rethinking.

Example:

Say you’re writing a post called “How to Silence Your Nagging Inner Critic” and you include the following subheads:

Observe Your Thoughts

Prove Yourself Wrong

Ask Yourself This Powerful Question

Bravely Quit Your Day Job

The fourth subhead’s sudden twist in topic is jarring. It does not deliver on the overall headline, which had nothing to do with your day job.

Perhaps you intended all along for the post to be about not letting doubts stop you from following your dreams and quitting your day job, but readers scanning subheads will not understand that.

They will simply feel confused.

#4. Follow a Format

If you are listing various “ways,” “steps,” “methods,” “signs,” etc., to achieve what the headline of the post promises, keep the format consistent.

If you don’t, the post comes across as unpolished. Bloggers overlook this all the time, but it’s easy to fix once you’re aware of it.

If you separate your subheads from the post and list them back to back, you can see if any stray from the course.

Example:

Say your post is called “12 Ways to Cure Insomnia” and you have a subhead for each of the 12 ways. You’ll want those subheads to follow a consistent format.

Let’s say your first few subheads read as follows:

Exercise Every Morning

Avoid Caffeine Like the Plague

Wake Up at the Same Time Everyday

There is Nothing More Sleep-Inducing Than Nighttime Meditation

Something there feel a little off?

The first three subheads start with an action verb instructing readers what to do. They are also fairly consistent in length.

But then the fourth subhead suddenly changes the format and breaks the flow. It doesn’t start with a verb and it’s much longer than the others.

This inconsistency may seem fairly innocent, but it’s distracting to readers.

Content Rule #2. Unleash the Unexpected

Let’s face it, readers today are info-holics. We all are.

So tired old advice isn’t going to cut it. Your post must be unique, bold, and eye-opening.

My advice? List your main points and see if you can add a unique perspective, experience, or twist to them. Something readers aren’t expecting.

What belief systems have you learned to challenge? What do you know that most people don’t? How can you shed new light on an old problem? What methods do you use that others won’t know about?

You don’t want to go overboard just for the sake of adding shock value. Your advice must be authentic and truly helpful. But regurgitating old advice doesn’t challenge you as a writer, nor does it enlighten your audience.

So pour your readers a little espresso for their info-hangover by delivering the unexpected.

Example:

Countless articles have been written about blogging, but how many have called you out for being dumb or told you to replace your friends?!

Jon does just that by knocking you over the head with some hard truth bombs about what it takes to make it as a blogger.

Content Rule #3. Follow a Formula

Notice how this post follows a pretty consistent formula?

Each section is relatively similar in length. Every subhead follows a pattern. Each section ends with an example.

The more consistency you weave into your posts, the better the reader’s experience.

Let’s say you write a list post covering five steps to achieve something. If the first step is 500 words, the second and third steps are 100 words, the fourth step is 200 words and the fifth step is 400 words, it looks sloppy. As though you didn’t bother to edit it before hitting publish.

Your readers deserve the best, and minor details like this matter as they affect the fluidity of their experience.

Want to go even more pro? Look at the the beginning, middle and end of each section you write, and create a guiding formula. Perhaps you start each section with a bold statement or personal experience. Then you flesh out your advice in the middle. And then you end each section with a one-sentence call to action.

The more formulas you add to your posts, the easier they are to write and the more they look like polished works of art.

Example:

In his post on getting traffic from Twitter, Brian Honigman uses hashtags for each subhead, each section is consistent in length, and each includes a graphic.

Readers know exactly what to expect from each section, making for a fluid reading experience.

Content Rule #4. Be Ridiculously Generous

Many bloggers worry about giving away too much in their posts. After all, they want readers to sign up for their paid coaching calls or products.

So they hold back, barely skimming the surface of their advice.

Truthfully, if you’re not generous with your readers in your posts, they won’t get a good impression of your paid products.

Don’t hold back on your readers. Fully work through the problem with them. Give them complete solutions and powerful advice. Wow them with your generosity and they will stick around as loyal readers and customers.

Example:

Want to learn everything there is to know about affiliate marketing?

Holy smokes. At 10,000 words, that insanely generous post by Leanne Regalla is basically a textbook on the subject, and reader comments praise it as such. (Let’s all bookmark this one, yes?)

A post of this magnitude is quite an undertaking, but don’t let it scare you. You can also wow your audience with your generosity and thoughtfulness in a 1,000-word post.

Content Rule #5. Start and End Strong

Just as your introduction and conclusion should grab readers, you want the main body of your post to start and end strong as well.

Of course, every section should have valuable content, but if you’re offering five ways to achieve something, save your absolute best tips for the first and fifth ways. The first way will grab your readers’ attention, and the fifth way will leave them feeling fully satisfied.

On the other hand, if each tip successively decreases in value, readers will feel like your post is deflating. And their excitement will deflate with it.

Let’s leave readers feeling pumped when they finish your post.

Example:

Linda Formichelli gives ten crafty ways to write 1,000 words per hour.

While all ten ways are excellent, I’d argue that the first (about writing under the pressure of a full bladder) and last (about gambling with your reputation) are the most bold and attention-grabbing (bathroom break, anyone?).

Writing a Blog Post: Bonus Tip

Before writing the main sections of your post, flesh out an outline to nail your points down.

The clearer and more simplified your outline is, the more clarity and conviction your post will have.

Step #4. Close with a Motivational Bang

Click to Tweet

We’re almost at the finish line! It’s time to close your post with a bang.

This is where you rally behind your readers. Show them that you believe in them.

Make them believe they can achieve the goal promised by your headline (because after reading your generous advice, they certainly can).

Follow these rules when crafting your motivational conclusion:

Conclusion Rule #1. Give Your Readers a Pep Talk

Motivate your readers.

Show them how far they’ve come, what they’re capable of, and what life will look like once they’ve implemented your advice.

Give them the pep talk you longed for when you were struggling with the topic your post presents.

Empower them by raising your expectations of them. They can’t just read your post and pretend it never happened — they must take action. Immediately.

Make them see that no matter what they’ve experienced or how hard they’ve struggled, their time is now.

Example:

In this post’s conclusion, Jon uses all he’s had to overcome in life to show readers that they have no excuses: no matter hard things get, they can accomplish anything they set their minds to.

He encourages readers by letting them know that he believes in them and then he raises his expectations of them by telling them they need to get started … “right freaking now.”

By the time you’re done reading the conclusion, you feel like you can conquer just about anything!

Conclusion Rule #2. Avoid New Information

A common mistake many bloggers make?

Suddenly inserting new information or tips in their conclusions.

It’s like reaching the last ten minutes of a spellbinding movie. You’re on pins and needles waiting to see how it ends, and suddenly a new character is introduced. What the … ?!

It’s jarring. Don’t do that to your readers.

Example:

In his conclusion, Robert van Tongeren motivates you to repurpose old blog posts by comparing them to epic musical classics; if they disappeared into obscurity simply because they’re old, we’d all be at a great loss.

Imagine if in the midst of such a conclusion, Robert quickly threw in one more way to repurpose content, or one small caveat to his post’s advice, or one more general tip to keep in mind?

It would throw the whole closing off and leave readers feeling ruffled instead of jamming to Bohemian Rhapsody.

How to Write a Conclusion: Bonus Tip

When writing your conclusion, put yourself back in the shoes of your readers.

What will their lives be like if they accomplish the advice in your post? How will they feel?

The more you can hone in on your readers’ point of view, the more you can motivate them to take action.

Editor’s Note:

Too many bloggers put too little thought into their closings.

That’s a shame.

Let’s face it…

Most people don’t read 100% of our posts. Heck, most people don’t even read half.

So how do we reward the precious few who read and absorbed the words we poured our heart and soul into?

With a closing we whipped together in 20 seconds.

Someone who makes it to the end of your post is primed.

They trust you. They like you. They want you to tell them what to do next.

So tell them.

Don’t waste this opportunity.

Step #5. Polish Your Post So It’s Smoother Than a Slip ‘n Slide

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Phew! You’ve written your post. Next up?

Take a well-deserved break. Step away for a day or more so you can come back to it with fresh eyes.

Once you’re ready, it’s time to do some editing. I know, the mind reels that there’s more work to do!

But editing your post is essential. If your post doesn’t provide a smooth reading experience, your reader will lose attention and bail.

Use this checklist when you’re ready to edit your post:

Take a Knife to It. Slash all unnecessary words, sentences, paragraphs, stories, etc. Include only what is absolutely essential to convey your message. Nothing more.

Motivate, Don’t Lecture. Tweak any statements that hint of being the condescending professor. Make readers feel like you’re on their side and dedicated to their success (because you are).

Add Emotion. Infuse your writing with passion, energy, and enthusiasm. If you’re bored by your topic, readers will be too.

Make it Easy on the Eye. Break up any large paragraphs (2–5 sentences maximum is your goal) and run-on sentences.

Break it Down. Clarify overly complicated wording. If you can’t say it simply, don’t write it. You don’t want to confuse your readers.

Speak Their Language. Add examples or metaphors to make complex ideas feel more tangible and easier to digest.

Check Yourself. Remove any contradictory statements or repetitive ideas (trust me, they’re there).

Don’t Yo-Yo. Ensure each sentence, paragraph and section drives the post forward toward the destination promised by the headline (no side routes or backtracking).

Be Smooth. Make each sentence and paragraph flow seamlessly into the next. Each sentence should be completely dependent on the ones before and after it or the transitions will feel choppy.

Avoid Sharp Turns. Adjust any abrupt changes in topic. They’re jarring to readers.

Keep It Real. Don’t mimic styles that don’t come naturally to you. The more you write, the more you’ll find your authentic writing voice.

Add Highlights. Use bold and italics to add stress where appropriate (but do so sparingly).

Shoot Bullets. Use bullet points to group related ideas and make them more digestible.

Spark the Senses. Be specific and concrete (describe things readers can see, feel, hear, smell or taste). Avoid abstract statements.

Be Firm. Avoid words like “might,” “may,” “possibly” and “perhaps” when delivering your advice.

Respect Nature. Put things in their natural order (e.g., past to present, young to old, small to large, breakfast to dinner, etc.).

Be Consistent. Make sure all points in a list belong to the same category; a list of steps should only list steps, a list of things should only list things, etc. This might sound like common sense, but this rule gets broken often.

Don’t Be Lazy. Ensure all the necessary information is contained within the post itself. (External links should only provide supplemental information. A reader shouldn’t have to click a link to comprehend your post.)

Kill the Weak. Eliminate weak and flabby words. Replace weak verbs (e.g., “she went”) with more concrete, visceral verbs (“she walked”), replace passive voice (e.g., “he was pushing”) with active voice (e.g., “he pushed”) and replace weak adjectives (e.g., “good”) with strong adjectives (e.g., “wonderful”).

Feel the Beat. Be mindful of the pace and rhythm of each section. Speed things up or add some punch with crisp, short sentences. Slow things down with longer explanations. Good writing uses both.

Do the Obvious. Fix any spelling or grammar mistakes (check out tools like Grammarly and Hemingway App).

Be Honest. Give credit where due.

Want this 22-point checklist as a handy, printable PDF? Click here to download it for free.

How to Edit a Blog Post: Bonus Tip

A great way to self-edit your posts is to read them out loud.

Doing so will help you catch many of the issues listed above, particularly things like overly complicated wording, run-on sentences and choppy rhythm.

Win the Battle for Your Reader’s Attention

Blogging is a battle.

A war to get your ideas the attention they deserve.

Your enemy? The dizzying array of online distractions that devour your readers.

This battle is not for the faint of heart.

There are so many learning curves. Blogging platforms and plugins you’ll need to install. Social networks you’ll need to employ. Marketing techniques you’ll need to try.

But none of that stuff matters if you’re drowning your ideas in amateur writing. You might as well lay your sword down in defeat. Readers don’t have time for amateurs.

So before you venture any further down the blogging rabbit hole, you better make sure you know how to write a blog post like a pro.

Skip that step, and nothing can save you. Your battle is lost.

The good news is, writing effective blog posts is a skill you can learn. And it’s one you must learn.

You have powerful words and ideas that can transform readers’ lives. Those ideas are worth fighting for.

So when you’re ready to enter the arena, arm yourself with this ultimate guide and fight the good fight.

Your readers are counting on you.

About the Author: Liz Careathers, Esq. worked as an instructor in Jon’s guest blogging course for two years editing the posts of hundreds of students. She now writes to empower her readers at StrongSensitiveSouls.com while raising her two little girls. Download her free Checklist for Writing Blog Posts that Emotionally Engage Your Audience.

The post How to Write a Blog Post in 2019: The Ultimate Guide appeared first on Smart Blogger.

from SEO and SM Tips https://smartblogger.com/how-to-write-a-blog-post/

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authosolaustin · 6 years ago

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alifeenhanced · 4 years ago

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Preparing My Business For Launch

When you start a new business you need a plan in place before you begin building it.

In this article, I will document the planning I went through in the early stages of setting up my online business.

If you want to be successful then you need structure to your business. Your early planning should define that and document that structure. It is important everything documented so you can refer to it as you progress.

I will detail the documents I put in place and the philosophy behind my business preparation.

My Planning Documents

My target is to go from broke to full-time income in 12 months. I have set myself a goal of earning $3000 per month by October 2021.

Although I had formulated the business idea in my head beforehand, I began working on my business in earnest on 14th September 2020.

I did have some parts of my business already in place, such as a WordPress website and a Facebook page. These were from a venture I had in around 2014 and had little value for my new venture. The time I saved in setting them up would be offset by the time needed to alter and rebrand them.

To achieve my business goal I need to plan and build the online business structure by the end of September 2020. This gave me around 17 days to complete this task.

My long term plans for the business are quite ambitious. So, it was important that my planning was accurate from the beginning.

The task of planning and building the online business in 17 days would be no mean feat to achieve.

To launch my online business I need planning documentation written beforehand. Here is a list of what I see as essentials:

a business plan

a project plan

a marketing plan

a social media posting calendar

a blog post calendar

a decent diary/journal

Take my word for it, you need these to be successful. You also need these BEFORE you launch your business. If not, you will never find the time to create them.

Once you have them created it is much easier to keep them updated, especially if you create templates. Getting into the habit of reviewing these documents on a regular basis is also essential.

If you don't have these documents in place before you start you will fail. These are the maps and charts for your journey. Without them, you will end up getting lost.

By producing these you are stating the following:

your destination

the route you will take

the method of transportation

the cost of getting there

I hope you can follow my analogy ;)

I am setting off on my journey. It is a financial journey. I am starting at broke and travelling to a full-time income.

My journey will take 12 months. I have target destinations along the way (goals I have set). I will use various methods to reach my destination and I have a good idea of how much it will cost.

If I didn't have these in place it begs all sorts of questions along the way:

Where am I aiming to be?

How am I going to get there?

What route will I take?

How much will it cost to get there?

How will I know I have arrived?

Starting a business is starting a journey and you need to plan a journey if you want it to be successful.

My Business Plan

I use a method called 'Lean Methodology' to produce a simple 1-page business plan, called a 'Lean Canvas'.

I have used this method for a few years now and it is a great way to put your business thoughts down on paper.

My plan took only 20 minutes to produce, which is a good sign. It means my plan was already well formulated in my head. Using the Lean Methodology was an easy way to transfer those thoughts onto paper.

Here is my Lean Canvas for 'Terry Jenkins Online':

I love this type of business plan because it is simple to understand. It is also all laid out on a single sheet of paper. This means I can refer to it on a regular basis without overwhelm or using large chunks of my time.

My business plan defines my journey. Not only the destination but the route and the method of transport.

You can sign up for a free account by visiting this link to leanstack.com.

If you have a business idea, this is a quick and easy way of discovering how well-formed your idea is. Plus, you get the added bonus of producing your one-page business plan.

My Project Plan

Project planning is essential no matter what size business you are.

It is so easy to miss an important step in your project if you don't have the steps written down.

A project planning tool will help control those steps, set target dates, and make notes as you implement them.

I use Yanado as my project planner because I have a lifetime paid account. Alternatives are Trello or Asana, which also offer free accounts.

This is a screenshot of my Yanado project plan:

On the left in the black area are my sub-projects. I use this to keep related tasks together. As you can see by the numbers to the right of the sub-project, I have several hundred tasks to complete my set up.

Some of the sub-projects are one-off projects such as 'Tools Set Up'. Once completed I will archive the sub-project as the tasks within it are all one-off tasks.

Other sub-projects are on-going, such as 'Content'. The tasks in this project will come and go, but I am unlikely to ever complete all content for my project. New subjects will always be available to write about.

I keep task management within my project plan pretty simple as follows:

1) Pending

These are tasks I have identified to do in my business but have not yet allocated time to. Unless there is a specific deadline for a particular task I do not set a due date for them.

2) Doing

Every Monday morning I plan the week ahead. The tasks I intend to complete over the following 7 days I move from 'Pending' to Doing'.

I also set a due date for these tasks so I will get reminders if I fail to complete them in time.

3) Done

These are the tasks I have completed. I tend to archive many of these tasks at the beginning of the week if I don't need to refer to them again.

I find this method of planning my weekly tasks is a brilliant aid in keeping my business on track. Plus there is something satisfying when you move tasks into the 'Done' column.

My Marketing Plan

I use a tool for this too. I attended a training course run by Mostafa Hosseini called 'Simple Marketing Formula'. During this training, you produce your 2-page marketing plan.

This live training runs across 6 days for around 2 to 3 hours per day. I found the training invaluable.

Within the course you accomplish the following for your business:

Set your business goals

Define your target market

Create your irresistible offer

Design your lead generation strategy

Craft your lead conversion process

Define your client retention activities

This 6-day training was one of the best I have undertaken. It helps with focussing your mind on your business. It also helps you define your prospective clients and your marketing strategy.

Here is a link to register for the course:

https://approved.terry-jenkins.com/GZE

My Social Media Planning Calendar

At the time of writing, this was still on my project plan as 'Pending' (see above). I have it scheduled to complete towards the end of this month (September 2020). I will produce a blog post on its creation, so look out for that in a couple of weeks.

The idea behind having a social media calendar is to define a structure to the content you release on your social platforms. I have tools that control the scheduling of social media posts to achieve this.

I create my social media planner at the same time as my blog post planner. Both cover 90 days - the next quarter.

By planning both at the same time I ensure the schedule for my social accounts supports the blog content I release.

My blog post calendar

You need to read this in conjunction with the Social Media Planner above.

My intention is to plan out 90 days worth of content at a time. This means I only have to do this 4 times a year.

My intention is to have clumps of content that support one area of my business. Planning 3 months' worth of blog posts at a time makes it much easier to control this.

I plan to create my first 90-day content plan towards the end of this month (September 2020) in conjunction with my 90-day Social Media Content Plan.

My Diary/Journal

This is essential/invaluable/mandatory.

I have an A4 size day-to-a-page diary that I use as my diary/journal.

I make sure it is one that has separate pages for Saturday and Sunday as I tend to do work over the weekend. Most diaries of this size tend to clump the weekend onto one page. If you plan to work weekends you will find this restrictive.

I use my diary not only for notes but as a journal for my business ideas. I find writing things down tends to get them out of my head so I can move on to more pressing matters.

I also use Notion as an electronic journal and filing cabinet. I used to use Evernote, but find Notion suits my style of work better.

I find Notion invaluable. I install it on all my devices (computer, laptop, phone, tablet) as it synchronises my notes across them.

So when I want to watch a webinar on my laptop, but the link is on my desktop, I drop it into Notion. Within seconds I have the link on my laptop in a Notion note.

I also use Notion to store PDFs, training course URLs, online tools URLs, swipe files, email sequences, etc. The list is pretty endless.

I find storing URLs for training and tools I use in my business a great way of remembering stuff you have purchased but forgotten about.

See my upcoming blog post on the tools I use in my business to see how I used Notion to find some tools I purchased years ago.

My Business Start-Up Plan

In my head, I had an idea of what I needed to do to get my business in a state I could launch it. I wanted to make sure I started with as much momentum as I could.

I came up with a list of the main areas I needed to tackle:

Website build and branding

Social media accounts set up

Blogging accounts set up

Content distribution to all the above

Tools I would need to run the business

Training courses I would follow

How to monetise my business

Written plans I needed to produce

Online properties needed

Branding

Armed with this list I populated my project plan in Yanado. I also devised a list of blog posts I needed to chart this preparation stage of my business.

This blog post is one of those articles. You can see the original plan in the mind map below:

Using this methodical approach gave me the skeleton I needed to build my business. Undertaking the tasks identified in the plan put the meat and skin on that skeleton.

My aim was to use the 3 weeks I had in September to devise this plan, put it into action, and complete it.

Now, this is a tall order. There is a lot of work involved to complete this in a short span of time. More so, as I still have my caring duties for my partner Andie.

Some of this work I had undertaken before on other projects, but some of it was new to me. As much of this work was technical in nature, I had no idea what difficulties I would encounter along the way. I also had no idea how long it would take to overcome these problems.

Implementing the plan involved a lot of work. Here is a list (in no particular order) that is not exhaustive by any means:

Setting up hosting for my website (I wanted to use a better hosting company)

Setting up email addresses

Choosing tools to produce content in various forms (blog posts, video, audio, ebooks, etc)

Choosing tools to distribute content

Choosing training (old and new) so I had the knowledge to undertake the plan and achieve my goals

Sorting through the online tools I owned and choosing what I could use for this business

Picking new tools that filled in the gaps from the previous bullet point

Designing and building a website

Planning documents (see above)

Devising how I would monetise my business

Designing the flow of content to my branded properties on the web, including social media websites

Set up of 15 social media and blogging platforms

Setting up of 4 or 5 social and blogging posting tools

Writing 15 blog posts charting how I planned and built everything in this preparation stage (this is blog post #2)

Most of these steps are like bricks in a wall. What you see is most of the bricks I needed to assemble to get my business ready for launch.

What you don't see are all the things I had to do to hold these bricks together (the mortar). The remaining blog posts covering this preparation phase should do that.

Will I be ready?

As you can see there is a pretty long list of tasks I need to complete to be ready in a 17 day period.

Some of these tasks are already complete as I write this. I will be producing the blog posts covering those tasks in the coming days.

1 or 2 areas have been troublesome and are still not complete. More on that in upcoming blog posts.

As I write this, I am 5 days in and have achieved quite a lot, but the remaining list of tasks is still daunting.

I am prioritising the tasks as I go. My intention is to have the absolute least needed to launch completed first. Then I can go live in October irrespective of the preparation tasks still to complete.

I hope you can join me during this whirlwind business creation period and then beyond as I build my business.

If you haven't read my first article on the ideas and plan behind my business journey, there is a link below to it so you can read it now.

Assuming it exists by the time you read this, there is also a link to the next article in this series below too.

Until next time . . .

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napolinlawontario · 4 years ago

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Ontario Personal Injury Lawyer Stands Poised To Leap To Clients’ Aid

Ontario, CA based Napolin Accident Injury Lawyer is advising the members of their community to reach out as soon as possible if they require legal assistance. As time is often of the essence in such cases, the firm states that they are always ready to schedule a prompt consultation for any client who approaches them.

If one is hurt in an accident, the firm asserts, one must not hesitate to speak to Napolin Accident Injury Lawyer. The insurance provider of the party whose actions led to the accident will notably not be on the side of the victim, so it is vital that they avoid listening to the advice of any representative who approaches them. Additionally, it may be in the victim’s best interests to avoid speaking with their own insurance provider before they contact a qualified and experienced personal injury lawyer. Learn more here: Personal Injury Lawyer Ontario.

To quote the firm's website, "Mr. Napolin is a successful personal injury lawyer who asserts claims against insurance companies using proven methodology. Napolin's approach when prosecuting accident injury claims results in successful outcomes for his clients.” By hiring Napolin, one will acquire an energetic and diverse legal team that is always eager to help one overcome all injuries.

Roxanna Murillo gives the firm 5 Stars in their Google review, stating, “I recommend Napolin to all my friends and family. If you are looking for an attorney that is professional, friendly and knows his stuff with accuracy and finesse, Alexander Napolin is the attorney you are looking for.”

It is important to choose an accident injury law firm with a reputation of success. Napolin has an excellent track record in this regard, as is made evident from their client reviews. A successful case is one that is evaluated correctly and then prosecuted in a timely manner which improves the client's overall well-being. As many clients have discovered, this is exactly what the firm offers. Read further here: Accident Lawyer Ontario.

S. L. Langley states in another 5-Star Google review, "When I contacted Napolin Law Firm, Mr. Napolin contacted me himself. He called within minutes and was ready to take my case. He is very attentive to my situation. I did, however, decide not to continue with it, and he graciously accepted my decision and let me know that if I change my mind to be sure to let him know. His quick action and professionalism says it all for what a good lawyer he would be, and if need be, he will be the only guy I will call. If anyone needs a good accident/injury lawyer, Mr. Napolin is the place to call."

Since their launch in 2011, Napolin Accident Injury Lawyer has developed into one of the most well-rounded accident injury lawsuit law firms in California. They measure success by the client's experience, and they apply their unique philosophy and methodology to each and every case. The developed formula of success with client-attorney relationships makes every case a success.

The objective of the firm is to obtain the best legal results and to advise clients on the best and most effective decisions. When hired, the legal team endeavors to solve a client's problems so that they can focus on recovery and the more important things in life. Some of the most essential points in life are health, family and finances. As a result, the law firm's goal is to furnish a client with the necessary legal devices to safeguard their health, family and financial resources after an injury, car accident, personal injury or workplace accident.

Injury law is an area of law that permits one who has been wrongfully hurt to seek compensation for injuries received as a result of the wrong actions of one or more individuals. Such actions can consist of injuries caused in a car accident, an injury at a business or restaurant, or injuries caused by defective products. A person can be at fault based on violations of established law, such as laws in the Vehicle Code, or by whether such behavior was deemed to be unreasonable.

It is a challenge to navigate the legal system, particularly when one is hurt and suffering from financial difficulties as a result of injuries or damage to one's property such as a car. This is where Napolin comes in. The Ontario car accident lawyer will handle the legal battle to ensure that the client has a complete understanding of their legal rights and pursue all legal action to the fullest extent on their behalf. When one obtains the services of the Ontario law office, the client will have a strong legal advocate on their side that is willing to go the distance to attain justice. Learn more here: Car Accident Lawyer Ontario.

https://www.youtube.com/watch?v=WA-lyw5h7WM

To find out more about Napolin Accident Injury Lawyer, one may visit the firm website or contact them via phone and email. Clients are welcome to follow the firm on their preferred social media platforms as well.

{ "@context": "http://schema.org", "@type": "Attorney", "name": "Napolin Accident Injury Lawyer", "description": "Southern California Auto Accidents, Motorcycle, Truck, Bus, Pedestrian, Plane, Metro Rail, Train, Personal Injuries, Workers' Compensation, Work Injuries, Wrongful Death, Catastrophic Injury, Accident Injuries Lawyers", "url": "https://www.napolinlaw.com/", "image": "https://www.napolinlaw.com/ontario/wp-content/uploads/sites/11/2019/05/Ontario-Accident-Injury-Lawyer-Inland-Empire.png", "telephone": "9099628415", "priceRange": "$$$", "address": { "@type": "PostalAddress", "addressLocality": "Ontario", "addressRegion": "CA", "postalCode": "91764", "streetAddress": "430 N. Vineyard Ave., Ste. 125" }, "geo": { "@type": "GeoCoordinates", "latitude": "34.0678444", "longitude": "-117.6123458" }, "sameAs": [ "https://www.facebook.com/napolinlawfirm", "https://twitter.com/NapolinLaw", "https://goo.gl/maps/o25NSKo7rAcGGygW8" ], "openingHours": "Mo,Tu,We,Th,Fr,Sa,Su, 08:00-18:00" }

#personal injury law #accident injury lawyer

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kiwireviewz-blog · 5 years ago

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Intermittent Fasting Formula PLR Review Overview

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Discontinuous Fasting Formula PLR Review

Substance [hide]

Presenting Intermittent Fasting Formula PLR

Discontinuous Fasting Formula PLR Review Overview

About creator

What will you get inside?

Is this PLR worth your cash?

How might you bring in cash with it?

Who is it for?

Estimating

Discontinuous Fasting Formula PLR Review Conclusion

Presenting Intermittent Fasting Formula PLR

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Quality - 8.5/10

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8.7 / 10

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CONS

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Irregular Fasting Formula PLR Review Overview

Review

Vendor Yu Shaun et al

Product [PLR] Intermittent Fasting Formula

Dispatch Date 2020-Apr-13

Dispatch Time 09:00 EDT

Front-End Price $10

Bonuses YES, HUGE BONUS

Refund YES, 30 Days Money-Back Guarantee

Item Type PLR

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Official site Click here

Recommended Highly Recommended

Aptitude Level Needed All Levels

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jbkreviews · 5 years ago

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ScribeTent Review – Hot Software Allows Your Customers to Instantly Get Content From YOUTUBE Videos With the Push of a Button

ScribeTent *Review & Bonus Page*

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ScribeTent Overview

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ScribeTent Review

ScribeTent is a Windows Software that allows anyone to Get content from YouTube videos with the push of a button.

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netstripes · 5 years ago

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HOT OR NOT: Digital Marketing Trends You Need To Know Before 2020

With only one month to go, 2020 is almost upon us. Not only is it a new year but an entirely new decade as well. Yes, let that sink in! As you prepare your business for new challenges, risks, and growth in the upcoming year, here’s a list of the hottest trends in digital marketing that every small and medium business owner needs to know before 2020.

The Power of Videos 2019 has been a huge year for videos, especially on social media. When it’s done right, videos can be fun, interactive and informative. While many still prefer to consume information by reading, the number of people who would rather watch a video instead is rapidly increasing. In a fast-paced world, where everyone is time-poor and convenience is highly valued, videos seem to be the perfect answer.

image source: oberlo.com

So how can you adapt this to your business? For many business owners, the first obstacle in doing video content would be “I’m camera shy” or “I’m not sure what to say” or perhaps that nagging self-doubt feeling of “I’m not sure if people would want to listen to me.” We assure you, every YouTube content creator you’ve come across or motivational speaker has had to overcome one or more of these obstacles at some point in their lives.

Start small. Talk about what you know best: your business, your customers and how you can improve the quality of their lives. Videos perform better when it’s informative, interesting and connects to your audience on a personal level.

If you’ve already identified your customer personas, pen down a few video ideas that will take them through the customer’s buying journey. Make sure to focus these videos on their pain points, needs, and aspirations which will help you create a better relationship with your audience.

Voice Search Similar to videos, voice search will also be big next year. In 2018, it was found that 57 per cent of Aussies are using voice search (iProspect). Research also shows that Australians are adapting faster to voice search compared to their counterparts in the U.S. So one thing is certain, these numbers are only going to soar through the roof by next year.

image source: dialogtech.com

If you’re looking to jump on the bandwagon of enabling voice search for your business, one of the key things to focus on is getting search engine optimisation (SEO) for voice search right. Factor in the differences in the use of language and words when people type and verbally interact.

For example, someone would type “best pub parma near me’ and say “What is the best pub for parma near me”. So ensure to include long-tail keywords (which specifically describes what your audience might be looking for). As a result, voice search queries tend to be longer and have three to five keywords in length. Note that the search will include words like who, how, what, where, why, where and when and that you will have to fine-tune content to answer these specific questions.

If you want to take advantage of voice search, list your business on all the relevant platforms including Google My Business, Apple Maps, Bing and Yelp. This will help voice assistants such as Google search, Siri, Alexa, and Cortana find you during a search query.

Capitalising on online reviews will also help your business rank better on voice search so ask your customers to review your business on sites like Yelp and Google My Business. Coming up with a few keywords that are most suitable for your small or medium business will also increase your chances of being ranked better.

Augmented Reality

Both, Augmented Reality (AR) and Virtual Reality (VR) are not new concepts but their roles in our day-to-day lives are going to increase in 2020. With AR, more businesses will be able to offer personalised service whether it’s through their website or app to help customers make informed purchases.

Major companies such as IKEA, Kia, and Coco-Cola are already using AR technology to provide a personalised experience to their customers to solve different problems. Whether it’s demonstrating how certain furniture may look in a specific space by using an app or a visual introduction to new features of a car, AR is sure to change the customer journey and how we purchase.

If you’re interested in using augmented reality to give that extra advantage for your small or medium business, here are a few ways you can use it.

Include an AR marker on your printed catalogues or product packages, so with the help of an app people can access additional information or even make a quick order online.

If you’re in the field of real estate, augmented reality can be very useful in demonstrating a realistic presentation of the property. With a host of affordable AR apps available for this specific industry, this will help small scale businesses raise their standards.

Cybersecurity With over 23,000 Australian businesses reported to have experienced some form of cybercrime in 2019 (CIO Australia) the importance of cybersecurity is without a doubt crucial in 2020.

Business owners, irrespective of their size need to understand that their websites can be the target of a malicious cyberattack if they do not take necessary precautions. If you’re a small or medium business owner looking to set up your business online, make sure to have a thorough conversation on the different aspects of cybersecurity with the website development agency.

image source: stanfieldit.com

As much as growth, increasing leads and conversions are a priority for your business, protecting it from cyberattacks is a responsibility that should not be ignored.

Digital privacy is another area of cybersecurity business owners should be aware of to safeguard their data as well as of their customers’. Here are a few key steps you can practice to protect the digital privacy of your business.

Ensure that your website uses an SSL certificate and the HTTPS protocol especially on pages that collect sensitive data. Both the SSL certificate and the protocol use a high-level of encryption to secure data that is being communicated.

Multiple people using one login and password make it very difficult to find out when a privacy breach occurs. Therefore, make sure to use individual login accounts and strong passwords to protect against access via login credentials.

If your business has multiple accounts on different platforms, use Password Manager to create and retrieve strong passwords without too much of a hassle.

Personalisation We may share the world with 7.7 billion people but we’re all looking for a personalised experience that will make us feel special. Thankfully, no one is tasked with the mammoth obstacle of trying to please 7.7 billion humans. But the sentiment still stands true. In the new decade, more people will be looking for information, services, and products that are catering to their needs. Irrespective of how small or large your customer base is they all want a personalised service or experience. So how do you create content that will resonate with all of them?

“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.“ ~Jamie Turner.

Companies including Coco-Cola, Amazon, and Netflix have been using personalisation to connect with their customers for years and are seeing great results. A personalised video campaign done by Cadbury in Australia, matching a Dairy Milk flavour to users based on the different elements from their Facebook, saw a huge increase in engagement and conversion rates.

image source: campaignlive.co.uk

Although these may be big brands with bigger budgets, small and medium companies can also adapt personalisation to their marketing campaigns. To get this formula right, you first need to understand your clients, their needs, their aspirations and problems better. Then create content that will resonate with them and help them solve their problems. If you’re looking for more information on personalised contenting marketing, click on the link to check out our blog post on it.

Chatbots Chatbots is another trend that has had massive growth over the last few years. In 2016, Business Insider predicted that over 80 per cent of businesses are expected to have some sort of chatbot automation by 2020. With months away from the New Year, many big brands have transitioned to using chatbots to manage different areas of their business, mainly customer service.

The use of chatbots can benefit a company in multiple ways including guaranteed customer satisfaction and saving time. As chatbots are capable of handling customer queries at any point of time and providing accurate information (if it has been programmed appropriately), this will have a direct impact on a business’s conversions and sales figures.

image source: i-programmer.info

A small scale business can use chatbots in numerous ways. The chatbot’s most well-known function is providing customer service which frees up a considerable amount of time for a business owner. As chatbots can retain a lot of information, they can use this to better help future users and provide recommendations to customers influencing their decision-making process.

You can also use chatbots to automate the sales process from start to finish. Businesses can also look into using chatbots with more advanced features such as streamlined payment systems. This will provide customers the ability to complete a transaction without leaving the chat interface and make regular purchases as easy as clicking a button.

Social Messaging Apps Social media has become one of the biggest necessities in the modern-day world whether it’s for personal or business use. Similarly, the popularity of social messaging apps such as WhatsApp, Facebook messenger, Viber, WeChat and Snapchat has been increasing and will continue to do so in the coming years.

image source: statista

With the combined number of users of WhatsApp, Facebook Messenger and WeChat, surpassing Facebook and YouTube, it’s time to look at using these apps to reach your customers. With over 55 billion messages been exchanged daily on WhatsApp alone, businesses must find out which messaging apps their customers are active on.

Since social messaging apps allow personalisation, small and medium businesses can use this to their advantage to send personalised messages directly to customers. This will help improve engagement as well as enhance the overall customer experience and relationship.

Once you identify which platform your customers are active on, you can use it in multiple ways to interact with them. Whether it’s to provide information regarding your products or services, boost sales, invite customers for events or as a customer service platform, the options are numerous.

Visual Search Visual search is another trend that will gain momentum in 2020. As indicated by its name, visual search allows people to upload an image and conduct a search based on it to get specific results. Platforms such as Google Lens, Bing Visual Search, and Pinterest are providing this option to users to help them track down exactly what they are looking for.

In the case of Google Lens, it recognises objects and landmarks through a camera phone and provides additional details regarding the search. Bing Visual Search will help users find details of specific elements within an image, which can be very useful.

image source: the verge

If your business sells interior décor and a potential customer happens to see a specific wall hanging they like on an image found on Bing Visual Search, the detail view will provide more information on it including where it can be purchased. Pinterest introduced a visual search tool called Lens to enable users to take a photo of an item to find out where to buy it online.

If your business falls under the categories of fashion and beauty, home décor, food, products, travel and vehicles, visual search will help you boost your business and leads. Using multiple high-resolution images, the right keywords describing your products, optimising image titles and descriptions, are just some of the few ways you can optimise your business for visual search. Don’t forget to add alternative text and include captions for every image you upload to increase the chances of your products being discovered.

5G network 5G (Fifth Generation) is still in its infant stages but will make a huge impact in the world once its functionalities are properly rolled out in the coming year. It will influence nearly every industry including IT, transportation, health care, manufacturing, agriculture, education, and entertainment.

As of now, 5G’s new features include greater speed in transferring data, increased response speed, network slicing and the ability to connect to more devices including sensors and smart devices simultaneously.

These features will pave the way to a plethora of opportunities for all businesses including small and medium-sized businesses.

image source: statista

5G’s ability to connect to multiple devices simultaneously will enable small businesses to conduct their operations much faster which will enhance customer experience and satisfaction.

Through network slicing, operators can split a single physical network into multiple virtual networks that can be tailored to different types of services or customer segments. This means a business can have its private 5G network customised to its needs. Network slicing also prevents cyberattacks from spreading from one virtual network to another which increases user experiences for businesses.

With 5G’s super-fast internet, small and medium businesses are also being offered the chance to take innovation to the next level. Whether it’s creating video experiences for customers or giving 3D presentations at meetings, conferences or events, businesses will be able to provide an enriching visual experience to its customers.

Conclusion In short, all the trends we’ve been seeing in the last few years – videos, voice search, personalised content, augmented reality, chatbots, social messaging apps, and visual search are going to play an active role in 2020. Additionally, cybercrime is also going to be on the rise, so make sure to take adequate steps to get your business secured in the coming year. Most importantly keep an eye on 5G which set to revolutionise the operations of every industry.

So these are nine digital marketing trends that will make a big impact in the New Year. Let us know if you agree and what you’d like to know more about.

#Digital Marketing Trends 2020 #Digital Marketing Strategy #Digital Marketing for Small Business #Digital Marketing for Social Media #search engine optimisatio #Marketing Strategy 2020

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foodandtechnology-blog1 · 5 years ago

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10 ways technology is changing our food

The total populace is working toward 9 billion, our accessible land is contracting, and our networks are developing progressively associated, leaving one progressively significant worldwide issue hanging over our heads: nourishment security. Luckily, innovation is enabling us to follow, investigate, and comprehend the manner in which our nourishment framework attempts to help decrease the measure of nourishment waste and carbon emanations, and at last, feed the 842 million individuals who don't at present have enough to eat.

1. GMOs

The biotechnology used to make hereditarily adjusted creatures (GMO) is basic in nourishment innovation and furthermore famous. A GMO is something that has been hereditarily built to have certain qualities, similar to herbicide opposition, bother obstruction, and expanded health benefits. In 1994, the principal adjusted tomato, the Flavr Savr, was endorsed by the FDA and put available.

In 1997, only three years after the primary hereditarily changed nourishment hit the basic food item retires, Europe made GMO names required, however despite everything us hasn't made a government guideline. Presently, there are crops being developed that are hereditarily altered to develop in natural surroundings other than their local ones, to expand yield profitability to nourish more individuals. Instances of this incorporate wheat, rice, and different grains. Fish, poultry, and hamburger are additionally regularly altered to expand the amount of meat by stimulating the pace of development of a creature or by adding proteins or different supplements to the meat.

2. Exactness farming

Exactness agribusiness is regularly called satellite cultivating and alludes to the utilization of GPS following frameworks and satellite symbolism to screen harvest yields, soil levels, and climate examples to build products on the homestead. Exactness innovation is progressively significant as the issue of encouraging 9 billion individuals by 2050 turns out to be increasingly clear. The innovation was embraced in the mid-1990s and began with harvest yield screens. Presently, there are apparatuses, for example, climate investigation programming and soil testing units to screen nitrogen and phosphorous levels.

3. Automatons

Homesteads regularly length huge separations, and ranchers need assistance to screen the efficiency of the territories. Automatons are turning into a well-known option in contrast to additional ranch hands or satellites, and trend-setting innovation is making the automatons progressively beneficial. With rambles, ranchers can find correctly where an ailing or harmed plant is, all the more precisely discharge compost and pesticides, or take photographs and have quick data about a specific territory of the homestead.

4. Web of Things

Sensors are (and will keep on being) essential to nourishment innovation. The Internet of Things has just gone to the homestead in the types of water system innovations, crop yield checking. A framework called WaterBee gathers information on soil content and other ecological components utilizing remote sensors to diminish water squander.

5. Nourishment waste following

We realize that 40% of America's nourishment is discarded every year. With the assistance of internet-based life and new innovation, this number can be radically diminished. Steps are being made with applications and web stages to put the nourishment to great use. Local is an application that assists cafés with limiting waste by enabling individuals to get bargains on nourishment (going from 30 to half off for the most part) inside 45 minutes of a posting at close-by eateries. Another application, 222 Million Tons, gives a recommended basic food item list with a client's chosen family unit size and dinner inclinations. An especially creative stage called LeftoverSwap matches individuals with remaining nourishment to others in their general vicinity who might want to buy modest nourishment and lift it up, and they offer anything from pizza to deliver.

6. Hackathons

Nourishment driven hackathons are springing up far and wide to improve the nourishment business. It is a development that is picking up footing. Food+Tech Connect held the principal nourishment hackathon and keeps on facilitating them yearly, including ones that have handled the Farm Bill, and the meat and café enterprises. The Future of Food Hackathon and Forum is a get together of the main nourishment pioneers, gourmet experts, business visionaries, and planners to make answers for the fate of nourishment. The Rural Advancement Foundation International and Farm Hack, an open-source network for agribusiness extends that rundowns neighborhood hackathons and developments have propelled a communitarian crusade on Kickstarter for Growing Innovation, an online network to share horticultural advancements and maps of supportable ranches.

7. 3D printing

The possibility of 3D printed nourishment isn't actually mouth-watering, however, the innovation stands to upset the nourishment business on probably some level. At this moment, the most discussed 3D printed nourishment is 3D Systems' treats, which is made of unadulterated sugar with the ChefJet, however, the pioneer in the 3D printer industry as of late collaborated with Hershey's to print chocolate. New businesses like Modern Meadow are attempting to spare cows and help decrease carbon emanations by making meatless meat. NASA utilized a 3D printer to make a pizza, perhaps a stage forward for space explorer dinners in space. The Foodini is a 3D printer intended for the home kitchen. The client readies the fixings with a nourishment processor or blender, and the 3D printer can print shapes out of the blend. It's intended to require some investment expending procedure of making things by hand. The Foodini has made nourishment things, for example, burgers, pizza, and treats.

8. Ranch areas

As farmland turns out to be less accessible, we should concoct creative spots to develop nourishment. The most recent pattern is underground; in London, a hydroponic homestead was worked in surrendered underground passages that were once air-attack covers, with the goal that nearby eateries and stores can have new produce and herbs. Hydroponic innovation is developing in prominence since nourishment can be developed without soil utilizing a supplement rich water arrangement. Philips is dealing with making unique LED bulbs that produce explicit wavelengths to properly develop plants inside for Green Sense Farms in Chicago, which is a one-million cubic foot developing space. Since LED bulbs don't get hot, they can sit nearer to the plants and can create lights specific to various types of harvests.

9. Access to plans

AllRecipes has been around for a long time, and the stage is exceptionally well known. In 2012, on its fifteenth commemoration, the site led a review, approaching client's inquiries regarding their utilization for their formula administrations. It found, obviously, that our cell phones and tablets are changing the manner in which we get ready and cook nourishment. In excess of 33% of respondents said they go through telephones to look plans and cooking methods, as per the overview.

Formula destinations have all around outperformed cookbooks and magazine plans in utilization. From sans gluten to vegetarian to paleo, we can discover rules for pretty much any kind of diet or way of life on the web today. With web journals, Pinterest, nourishment driven Twitter records, and Facebook gatherings, sharing plans crosswise over fringes has never been simpler. Furthermore, with video destinations like YouTube, we can figure out how to slash up an artichoke in merely four minutes.

10. Advancing nearby nourishment

The ranch to-fork development is solid. Individuals need to know where their nourishment originates from, and as modern farming, GMOs, hormones, and carbon emanations become progressively concerning, it turns out to be increasingly imperative to know the lifecycle of nourishment. Sites like Farmigo offer a spot for individuals to discover neighborhood gather from ranchers in their area, making an online rancher's market network, of sorts. Homestead to Table is a web administration that conveys privately developed produce, grass-sustained hamburger, and confine free chickens to cafés, autonomous supermarkets, and cafeterias. There are profiles of the ranchers and the homesteads they tend, just as point by point portrayals of the nourishment that is accessible for procurement. The organization is situated in Austin, Texas, yet administrations like these are developing around the nation.

Read about 10 ways technology is changing our food here

#it technology food

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joeyrob1 · 5 years ago

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How much does it cost to make a mobile app in Singapore?

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TL;DR

Best way – get actual quotes from mobile app development companies such as RobustTechHouse

Try some online cost estimators for a super quick estimate

We provide a heavily-caveated quick and dirty rule of thumb estimator (Total estimated costs = ((Number of Platforms + 1) * (Number of Screens) * 3 * Per manday fee) * 1.3)

Manage costs by a) Getting several quotes (b) Reducing iterations (c) Starting with a Minimum Viable Product (d) Retaining the option to switch developers

Cost is not the be-all and end-all. Please consider quality and development risk as well!

Resources

There are lots of articles on the internet about this topic, but not much that specifically address the question in relation to Singapore. Each of these resources try to address the question in a slightly different way

Savvyapps has a nice readable article which addresses main cost factors

Formotus gets range estimates from other companies (and they are not cheap!)

I like this one by CodewithChris that explores the various options available to a mobile app buyer and consequently the cost associated with each option. We also explore such options in our mobile app buyers’ guide (a great read for anyone who wants to create a mobile app!)

As you can see, the short answer, perhaps unsurprisingly, is “it depends…”

Mobile apps, after all, are not standardized products. Each mobile app is different, and so it makes sense that simple apps should be cheaper than complex apps.

The Best Way

The best way to find out the cost of build your mobile app is simply to get actual quotes from developers. Simply google “Mobile app development Singapore” and contact a few development houses to get quotes. Ask us too! J

To get good quotes, you should prepare your mobile app specifications. Detailed specifications would be appreciated since it would allow more accurate quote estimates. However, if you are not familiar with producing detailed specifications, any of these would help

A feature list with the main purpose and features of your mobile app

Find apps that are similar to what you have in mind (if there are) and add or take away features from these apps

A wireframe (you can use these tools – moqups, balsamiq,fluidui and invision) showing each screen of your envisioned app

Importantly, decide whether you would want to start with iOS, Android or both. We discuss this issue in the mobile app buyers’ guide.

Although getting quote estimates is the best way to gauge costs – one word of caution – don’t be fooled by low-ball quotes. After you sign up, time costs start racking up and you end up paying a lot more than estimated.

We would argue the key number to pay attention to is not the overall estimated cost, but the Per manday fee.

Per manday fee ranges from about S$250/- to S$800/- in Singapore.

Total estimated costs = Total estimated mandays * Per manday fee

Total estimated mandays should not differ too much from one development house to another.

If one development house promises an unusually low number of estimated mandays, it is probably wise to ignore it.

Online Estimators

If you do not have the time to get actual quotes, there are some online mobile app cost estimators. These online cost estimators ask you some questions and spit out a result. These are nice and fun, but tend to over-estimate costs in our view.

https://www.otreva.com/calculator/ has a list of 7 platforms and 43 features and you choose the platforms and features you require. You can see how much each feature costs as you select them.

http://howmuchtomakeanapp.com/ made by Crew has a nice interface and asks 8 questions before giving you a cost estimate.

Orteva’s calculator is probably the best we have seen around in its level of detail and estimation methodology. Unfortunately, it is not relevant in the Singapore context.

The main drawback of online estimators is that they cannot possibly cover every feature you might be thinking of. There are thousands of possible features, and each feature may have sub-features.

Ultimately, these estimators can only provide you with a very high level feel of the cost.

How do you estimate costs then?

At this point you may be wondering how we actually make estimates for mobile app costs. No magic. We simply use the formula above

Total estimated costs = Total estimated mandays * per manday fee

And we try to allocate an estimated number of man days for each feature. Some features are easy and we have made them many times (e.g. login), so these tend to be quicker and we can be more precise on the number of man days that we need. Some features may be new to us. We may need to do some research and read up on new API documentation. We will budget more time for these.

Is there any rule of thumb?

For those fans of the quick and dirty and would like a quick rule of thumb to estimate costs, we can offer the following

Total estimated costs = ((Number of Platforms + 1) * (Number of Screens) * 3 * Per manday fee) * 1.3

As you can see, we have simply broken down Total estimated mandays into a calculation based on the number of screens. Note that we assume only one feature per screen here (no cheating! E.g. A login screen should have only login and no other features). So the estimate assumes that it takes on average 3 mandays per feature.

You also notice that there is a +1 to the number of platforms to factor in backend work that is always needed.

The factor of 1.3 at the end of the equation is a rough estimate of project management, design and wire-framing costs.

A quick worked example.

You want to build a 2 screen app on iOS and Android. The first is the login screen. The second screen is a map showing where you are, so that’s 2 features. You find a development house which charges S$350/- per day. Your estimated cost is

((2 + 1) * 2 * 3 * S$350/-) * 1.3 = S$8190/-

Recurring Costs

There are some recurring costs to consider as well. It is really difficult to estimate these costs without specifications, but suffice to say that the following are recurring cost components:

New features, tweaks, OS upgrade compatibility – The wonderful thing about mobile apps is that there is so much you can do and the sky is the limit in terms of new features you may want to add and tweaks you want to make. Ask the development house for their policy on on-going maintenance and upgrades.

Hosting fees – In our view, the best development houses will simply pass through these costs. Be careful if the development house is not transparent on where they are hosting your data and your app. It may mean that they are trying to mark-up these hosting costs. Ideally, you should sign up for the service with your account and pay directly for these costs. They are not expensive, and you should be able to get by initially on less than S$100/-. Once you app starts to get serious numbers of downloads, then you may have to scale up the hosting service, but that is a really good problem to have! J

API fees – Depending on the features you have, some APIs would require a recurrent fee.

Managing your costs

This is probably the most important part of the article.

Let us offer 4 ways to manage your costs

Get several quotes – As much as RobustTechHouse would like to be your only solutions provider, we cannot in good conscience recommend that you only get 1 quote. It is undoubtedly good to compare a few quotes. Beware of suspiciously low quotes as mentioned earlier though.

Reduce iterations – Iterations cost time and money. So try to minimize the need for rework or changes in specifications especially after development begins. Work out detailed specifications (or at least a wireframe) prior to getting started on development.

Start with a Minimum Viable Product – You may have 50 features in mind for your mobile app but consider which are really needed for your initial product. Which 10 features, say, would be sufficient to distinguish your app from the rest? Start with these and you can always incrementally add other features after the initial launch.

Retain the option to switch developers – This is the real insider tip. You want to avoid being “locked-in” to any particular development house. Being “locked-in” reduces your bargaining power and therefore your development house could start increasing its fees! To avoid being locked in:- Make sure you (a) Own the source codes legally and are physically able to access the source codes at all points during development (b) Use an agile development house so you can track progress (c) Own the data hosting and code repository accounts – set these up yourself (d) Use native iOS and Android (rather than hybrid) development platforms – the community is much larger for native development. For a fuller description of how to avoid mobile app development nightmares, check out this article.

Cost is Not Everything

Although this article is about cost, we feel the need to emphasize that you should not make any selection decision solely based on cost. Scouring the globe for the lowest cost developer will almost guarantee failure. Using a bad developer is time and money down the drain. There is little chance that any part of that bad code base can be “built upon”.

We have come across too many mobile app buyers who had issues with their current developers. Trust is not an easy thing to assess, but do take into consideration the reviews and current portfolio of the developer. Ask for reference clients that you can speak to if needed.

Consider the developer’s mobile app design capability, their level of transparency and whether the developer is able to provide value-adding ideas to your concept.

Hope this helps !

Brought to you by the RobustTechHouse team (Singapore based app development company). If you like our articles, please also check out our Facebook page.

How much does it cost to make a mobile app in Singapore? was originally published on RobustTechHouse - Mobile App Development Singapore

#mobile #app #development #singapore

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clarencenicholsonata · 5 years ago

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5 Expert Ways to Increase Your Social Media ROI

Since 2018, people have been using social media notably more than they did in 2017, including YouTube (63%), Instagram (61%), Snapchat (58%), and Facebook (52%), with Pinterest and Twitter coming in last.

As a brand, you should be active on at least two or more of the social media platforms listed above. After all, those are where most of your customers are. Brands like Birch Box and Moon Pie increased their revenue with a cult following through the power of social media.

So, what about you?

Are you on track with your social media strategy? How do you know if you're making waves, or rowing in circles? You measure and increase your social media ROI.

Let's go beyond "how to increase social media followers". Instead, I'll be showing you five expert ways to increase your social media ROI.

Two Important Things to Know About Your Social Media ROI

Before we dive deep, let's make sure you can swim. Here's some what's what on social media ROI every marketer and business owner should know:

What is Social Media ROI?

If you're not familiar with the word ROI, it stands for ‘Return On Investment’, a metric that shows how much revenue or non-monetary value like comments or email sign-ups you've received from your social media activities.

Why Calculating Your ROI is Life or Death

Calculating your ROI allows you to analyze if your social media efforts are bringing in revenue or costing you.

Some brands thrive better on some social media platforms than others. It's about investing in the platform that gives back the most to you. That's not to say you can't improve your work on a low-performing social media platform, but sometimes it’s best to cut your losses.

After measuring and monitoring your social media ROI, you can use this formula below to give yourself a number to use and compare.

Profit- the money you’ve earned from your social media marketing efforts (i.e. how many completed orders you received)

Investment- the total cost of your social media marketing efforts (e.g. Facebook ad spend)

While it's easy to use this formula to calculate your tracking profits and revenue, it gets a little harder when it comes to content, and intangible results like ebook downloads, which is why using UTM links are so important to help you with tracking.

Now that we’ve covered the basics, it's time to learn how to increase your social media ROI.

1. Measure Your Social Media ROI

You clicked on this article to learn how to increase your ROI, but how do you increase something you've never taken the time to measure?

Knowing where you stand by measuring your ROI helps to pinpoint areas of your social media strategy to see what's working and what's not so you can shift your budget accordingly.

The best place to start if you haven't been tracking your ROI is with the following it over a three or six month period:

1. ROI on Social Media Ads: How much profit did you receive from your social media ad campaigns?

2. Website Traffic from Your Social Media: Track links you use in social media. Find out your conversion rate from social media to paying customer. Learn how many people completed a purchase after engaging with your post and clicking on your link or shoppable post.

3. Social Media Engagement: Track your content's reach, likes, comments, and engagements. It's been proven that the more engaged people are with a brand on social media, the higher the influence it has on the potential buyer.

4. Use Google Analytics: This tool is a marketer's best friend. You get data tailored to your business website and social media platforms. You can easily Set Up Google Analytics In Under 15 Minutes and begin to track and measure your social media traffic.

2. Social Media Strategy or Social Media Failure

As a content marketer, I constantly hear two types of stories when it comes to social media: those who tried it and see little to no result on their investment, and those who can't get enough of social media because of the growth and revenue it's providing them.

The key difference between the two is a social media strategy.

Social media isn't a get rich quick scheme or something you can get results from with just one post (unless it's viral, which is rare and unpredictable). You not only need to invest money but time to plan what you're going to do with your social media platform and how you'll connect with your customers.

3. Create a Social Media Marketing Funnel That Works

Your social media also plays an essential part in your marketing funnel. It builds engagement and attracts new leads to discover and buy from your business.

Social Bakers breaks down how your ROI metric and marketing funnel go hand in hand, and why it's important to consider the two as one:

Still not convinced about using a social media strategy? Here's a case study on one of our Wishpond clients: How Bhu Foods Drove 35% Online Sales Growth.

Creating a social media strategy can be as easy as writing a one-pager, or as detailed as you'd like it to be. Having a plan that shows you step-by-step how you'll be using your social media platforms is the end goal. Once you have it mapped out, you'll have to review it once a month, quarterly or yearly to make sure you're on track with your marketing and social media goals.

Not sure where to start? Here are two free templates that can help you to get your social media up to speed: 11-Step Social Media Marketing Plan Template How to Make a Social Media Checklist

4. Manage Your Social Media Ads Wisely

We spoke earlier about how it was crucial to track or measure your ROI on social media ads; let's talk about how managing your ads and budget wisely helps to increase your ROI.

We always hear success stories about social media ads on platforms like Facebook and Instagram. Having a successful ad is much more than writing a caption, setting a budget and hitting publish. It takes knowing your audience and crafting the perfect ad for them.

For instance, Tropicana got a 45% return on ad spend, plus 58% more sales volume compared to their other social media platforms. Their ads stayed focused on awareness of their new #MadeToGo Tropicana bottles.

Tropicana doubled its Instagram and Facebook budget to more closely replicate its typical TV spend, running a series of short video ads designed to motivate in-store sales over the next three months. It did just that.

Tropicana decided to use video for their ads, which is always a good investment because videos get 21.2% more interactions compared to images. They also used witty and fun captions that connected well with their audience.

Maybe you've been running Facebook and Instagram ads for a while, and you're looking for ways to improve what you've built on. Here are some ad guides that are sure to help:

13 Facebook Ads We Got That Were Right on the Money and Why

For the Gram: The Anatomy of a Perfect Instagram Ad

If you're a beginner with social media ads, don't worry, I didn't forget you. I've got a few step-by-step guides to dip your toe in the world of social media ads:

Facebook Ads Effectiveness: Myths, Misconceptions, and Mistakes

15 Powerful Instagram Marketing Secrets You'll Want to Steal

When it comes to your ad budget, you can ask yourself these questions to make sure you're moving in the right direction:

How much do I plan to spend on this ad?

Which social media channels are best for advertising?

What is the cost of video vs. static image advertising?

Does my budget accommodate A/B Testing?

5. Create & Invest More in Content Marketing

Increasing your social media ROI can be as simple as creating better content. Content marketing generates over three times as many leads as outbound marketing, and costs 62% less.

Guess what the most effective SEO technique is?

Content creation.

With captions with keywords, images with alt text and hashtags, content marketing can boost your SEO ranking if done right.

Still need convincing? Here's a Complete Breakdown on the Value of Content Marketing.

Don't fall into the trap of thinking that anything you post on social media is worth engaging with or sharing. To keep up with competition, you'll need to step up your content marketing game.

Major brands like Burger King have mastered social media because they put thought and planning into their content marketing, making sure their traditional marketing (TV commercials and in-store posters) matches their social media and creating content around pop culture references that go viral.

Take Burger King’s new campaign "Stranger King" based on the popular TV show Stranger Things.

youtube

And they promoted it via social media, giving viewers a uniformed feel of the marketing campaign.

we thought about turning your drink upside down first. but, you know...that didn’t work out so well. served upside down at select bk locations today only. pic.twitter.com/IYv0cmlaLI

— Stranger King (@BurgerKing) June 21, 2019

Content marketing works if you're in it for the long game, which includes taking the time to build a strong relationship with your audience, constantly producing high-quality content that is relevant, and keeping active on social media.

Here are some tools that can help with your social media's content marketing:

Social Media Management Platforms: You can use social media management tools like Buffer to manage your social media content by scheduling and publishing posts on all your social media accounts, from Facebook to Linkedin.

Google Analytics: Track the links and website clicks to your website or landing page to see which social media content drives the most traffic and try to repeat the process. Google Analytics isn’t just for your website; it can also be used for your website’s social media. Here’s a list of the best ways to use:

Google Analytics on YouTube

Google Analytics on Facebook

Google Analytics on Twitter

Google Analytics on Instagram

Google Analytics on Pinterest

Instagram & Facebook Shopping Features: Use Instagram and Facebook to sell your products and services. Both social media giants now offer checkout services so customers can shop online without leaving to go to your website.

Need more content marketing tools? Here are 77 Tremendous Tools to Make You a Content Marketing Superstar

Summary

There you have it. Here are six expert ways to increase your social media ROI:

Measure Your Social Media ROI

Have a Social Media Strategy

Create a Social Media Marketing Funnel

Manage Your Social Media Ads Wisely

Create & Invest More in Content Marketing

Need help with social media

Book a free call to learn how our team of marketing experts can help you increase your social media ROI.

Social Media Promotions: 41 Ideas, Examples and Tips

20 Social Media Marketing Tips from the Experts

The Top 30 Social Media Marketing Articles You Need to Read

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williamlwolf89 · 4 years ago

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How to Write a Blog Post in 2020: The Ultimate Guide

Here’s the thing:

There are many tutorials that can teach you how to write a blog post.

They can educate you on the mechanics of blogging, what to do, and what not to do.

Read through them and you can learn how to craft a perfectly serviceable blog post. Heck, you might even write something that wins you an adoring fan or two.

But if you dream bigger, if you want to know how to write a blog post that cuts through the noise and wins you legions of fans, you need something better than a run-of-the-mill tutorial.

You need an ultimate guide.

In this post, this ultimate, step-by-step guide, we’ll share tips used by professional freelance writers to create spellbinding posts that are adored by thousands. You’ll learn the secrets to crafting irresistible headlines, seducing introductions, captivating advice, and motivational closings.

You’ll even learn how the pros refine and polish their posts once they’re finished writing them.

These are secrets many bloggers would gladly pay real money to learn, but it won’t cost you a thing — other than a few minutes of your time.

Let’s dive in.

Table of Contents

Craft a Great Headline That Readers Can’t Resist

Write an Introduction That Grabs and Seduces

Deliver Advice That’s Easy to Consume and Impossible to Ignore

Close with a Motivational Bang

Polish Your Post So It’s Smoother Than a Slip ‘n Slide

Download the Ultimate Editing Checklist(22-point cheatsheet for polishing your post to perfection)

1. Craft a Great Headline That Readers Can’t Resist

Want to know one of the biggest mistakes bloggers make?

Writing blog posts before the headlines (aka post titles).

Without a headline, they have no roadmap to follow. And so their post goes in multiple directions, leaving readers feeling dizzy, confused and disoriented.

And then they try to create a headline that embraces all that madness. Bloggers, have mercy!

If you want to write a great blog post full of clarity, conciseness, and conviction, spend some time crafting a quality headline that sets a clear destination, lures readers in, and leaves them eager for your advice.

Follow these 8 rules to craft your killer headline:

Headline Rule #1. Pick a Mouth-Watering Topic

Want your blog post to get opened?

Then your headline must promise readers the very answer to whatever is tormenting them. The thing that keeps them up at night.

Editor’s Note: Answering the “what keeps our readers up at night?” question is how posts like Working From Home? 14 Sanity-Saving Tools (+ 35 Pro Tips) are born. More people are working remotely, but they’ve never done it before. We saw a pain point, so we addressed it.

How do you find out what’s bugging your readers? How do you know which of your many blog post ideas should be pursued? Research:

Review comments on your posts and on posts of other sites in your niche.

Send your subscribers surveys asking them what their greatest struggles are.

Use tools like BuzzSumo to find out what the most popular posts in your niche are (which gives insight into your target readers’ needs).

Read the reviews of books in your niche on Amazon (you’ll find a gold mine of feedback to explore).

You have one responsibility as a blogger — yup, just one. And that is to serve your audience. The better you know them, the better you serve.

Before you know it, you’ll know them so intimately they’ll feel like you’re reading their minds, and your headlines will reflect that.

Example:

Let’s say you’re in the self-improvement space and you wrote the headline below:

How to Create an Amazing Life

So you are better off narrowing in on something specific that’s bugging your readers, such as:

How to Boldly Pursue Your Dreams Even if You’re Scared and Insecure

Narrowing in on something specific makes readers feel like you have the answers they’re looking for.

Headline Rule #2. Steal from the Pros

Okay, you’ve done your research and you know exactly what your readers need. Now it’s time to turn your topic into a killer headline.

The easiest way to master the art of writing headlines? Steal.

Not in the unethical way. In the smart and efficient way.

If you want your headlines to grab readers, stick with what works.

No, your headlines don’t need to sound like they came straight from BuzzFeed. They can reflect your voice and style.

But until your writing skills match Jon Morrow’s, let the proven templates be your guide (how do you think he got so good at writing headlines?).

Blogging is hard enough, so if you have templates at your fingertips, why not use them?

The easiest templates to start with? “How to” headlines and list post headlines. They are classics and they work. In fact, 75% of Smart Blogger’s most popular posts use these formats.

Examples:

Here are a number of Smart Blogger headlines that follow the “how to” and list post templates.

“How to” Headlines:

How to Start a Blog: Easy, Step-by-Step Guide for Beginners

How to Make Money Writing: 5 Ways to Get Paid to Write in 2020

How to Make Money Blogging (Free Guide for 2020)

List Post Headlines:

21 Dumb Mistakes to Avoid When Writing Your First E-book

The 5 Best Free Blogging Platforms in 2020 (100% Unbiased)

Writer’s Block: 27 Ways to Overcome It Forever

8 Best Free WordPress Themes of 2020 (Chosen by Experts)

Note: You can download Jon’s free 52 Headline Hacks, where you’ll find more template options than you’ll ever need.

Headline Rule #3. Engage Your Senses

Vague headlines leave readers feeling empty. Tangible headlines leave them feeling understood.

How to you create tangible headlines? Put yourself in the shoes of your reader.

How do they feel? What do they see, taste, or smell? What do they hear?

Engage all of your senses by using sensory words. The more your headline gives voice to their exact experience, the more they’ll feel like your post was written for them.

Example:

Let’s say you blog about health and wellness and you wrote a headline called:

5 Steps to Take When a Migraine Hits

This headline follows a proven list post formula, and it narrows in on something that’s bugging readers. All in all it’s not too bad, but it could be even more concrete.

To step it up a notch, put yourselves in the shoes of your readers. Think about exactly what they’re experiencing.

Perhaps that would lead you to the following:

5 Ways to Soothe Pounding and Blinding Migraines

If you suffer from migraines, there’s no way you could resist clicking such a headline.

Headline Rule #4. Tease, Don’t Satisfy

A common mistake you may not even realize you’re making?

Giving away too much in your headlines.

Your headlines should lure readers in like a literary temptress. They should catch readers’ attention and invoke their curiosity, not give a solution.

Give a solution in your headline and readers feel no need to go any further — they’re bored by the very thought of your post.

When this happens, not only do you lose but your readers lose as well, as they trade the richness of your post’s advice for the quick fix offered by the headline.

Example:

Let’s say you blog about personal finance and you write the headline below:

How to Save for Retirement by Creating a Monthly Budget

Sadly, readers will see this and think they’ve got all the advice they need — if they want to save for retirement, they must create a monthly budget. No need to read more.

On the other hand, a possible revision could be:

How to Save for Retirement When You’re Living Paycheck to Paycheck

Headline Rule #5. Honor the Headline Commandment

When it comes to headlines, there is only one commandment you can never break:

“Thou shalt not deceive.”

This may seem obvious, but writers inadvertently do it all the time. How?

They over-promise.

Big no-no. The content of your post must fully deliver on exactly what the headline promises.

If the post only delivers part of the solution, readers will feel misled and lose their trust in you.

Let’s never do that to them, yes?

Examples:

Let’s say you write a post called:

How to Live a Happy and Peaceful Life

But then the post only talks about following your dreams, which is really only one aspect of living a happy and peaceful life. Even though you didn’t intentionally deceive them, readers will feel shortchanged. You might as well have written an over-the-top “clickbait” headline — your readers would have been as equally disappointed.

Another example…

Perhaps you write a post called:

5 Killer Ways to Attract New Clients to Your Coaching Business

But then the fifth way contains no useful advice and instead leads to a sales page to get the solution … no bueno.

Headline Rule #6. Trim the Fat

Want to overwhelm readers right from the start?

Fill your headline with weak and flabby words.

What are weak and flabby words? Empty, unnecessary words that add no real value. Instead, they create clunky phrasing and leave readers scratching their heads in confusion.

The mistake many bloggers make is writing headlines the way they speak. While that’s okay when you write the post (to a certain extent), when you write headlines that way it waters them down.

You want your headlines to be as ruthlessly concise and powerful as possible. So chop out weak words and throw in power words (if appropriate).

Examples:

Let’s say you draft the following headline:

How to Find It In Your Heart to Forgive Someone Even if They’ve Hurt You Really Badly

There are just so many words! We can cut them down as follows:

How to Forgive Someone Who Hurt You Badly

We can then add some power to it:

How to Forgive a Soul-Crushing Betrayal

Much better.

Another Example:

Here’s a mouthful:

How to Stop Being Overly Doubtful of Yourself So You Can Finally Begin to Pursue Your Wildest Dreams

My head is spinning. This can be cut down to:

How to Stop Doubting Yourself and Pursue Your Wildest Dreams

We could even make it more tangible and powerful:

How to End Paralyzing Doubts and Conquer Your Wildest Dreams

Nice and trim, but packs a punch.

Headline Rule #7. Don’t Be a Smarty-Pants

Your headline should make sense to all readers no matter where they’re coming from or in what context they’re approaching your post.

They shouldn’t have to guess what the benefit is. After all, you’re supposed to be reading their minds, not the other way around.

Examples:

Where to begin with this one:

How to Be Happy Without Acting Sappy

A headline like this tries to be too clever — readers don’t give two hoots about not acting sappy, obviously. Don’t prioritize cute tactics like rhyming (or even alliteration) over delivering clear benefits in your headlines.

How to Raise a Child That Is the Apple of Your Eye

How to Follow the Path of Glory to Your Success

How to Stop Treating Love Like a Captive Animal

Headline Rule #8. Rock Your Style

The more consistent you are with your audience, the more trust they’ll feel for you.

If you generally keep your headlines pretty simple and then suddenly write one jam-packed with power words, your readers will feel confused.

Example:

If most of your headlines read like this:

How to Live With Courage

How to Overcome Social Anxiety

How to Confidently Embrace Uncertainty

Then you might not want to suddenly write a headline that reads:

How to Brazenly Squash the Agonizing Anxiety That Is Plaguing Your Life

Your readers will think your blog got hacked!

How to Write a Headline: Bonus Tip

When writing a headline, try crafting 5–10 different versions of the same headline.

The more you play with the words, the better you will get at creating clear, concise and curiosity-invoking headlines that readers cannot resist.

Editor’s Note:

I’d be remiss if I didn’t discuss a question we hear often:

“How long/short should my headline be?”

Ever notice how some headlines in SERPs (search engine results pages) are truncated?

It’s based on your headline’s width in pixels (a free tool like SERPsim will show your headline’s width), but as a general rule:

At right round 60 characters, Google will cut off your headline.

Since a truncated headline can result in fewer people clicking your link in SERPs, it’s a common SEO practice to keep your headlines 60 characters or less.

Of course, things are never that easy.

In a recent study, Brian Dean of Backlinko found that longer (14-17 words) headlines generated more shares on social media than shorter headlines.

(76.7% more social shares, to be exact.)

As with all things, your mileage may vary.

2. Write an Introduction That Grabs and Seduces

You’ve lured readers in with your headline. Now you’ve got to keep them.

No easy task, my friend.

Readers are fickle. Known to take a quick glance and then vanish from your online sanctuary, lickety-split!

You must fight to keep them there, and the way you craft your introduction plays a huge role in their browsing commitment.

Follow these rules to craft an introduction that captivates your readers:

Introduction Rule #1. Slip into Their Shoes

A common mistake that reeks of amateur blogging?

Trying to sound too academic in your blog openings.

You know, those posts that start like this:

“Research has proven that 92% of people fail to achieve their goals because they are unable to create and stick to habits that support those goals …”

A powerful way to achieve this?

Empathy.

Step into their shoes and write from their perspective. Show them you understand exactly what they’re going through.

After all, you likely struggled with the very topic you’re writing about and learned how to overcome it. We teach what we most wanted to learn, right?

So show readers that you “get it.” You’re not some corporate slog, you’re in it with them, fighting the good fight and sharing the tools that brought you to the other side.

Example:

This introduction is a masterclass in empathy:

Do you feel that?

That little tugging sensation on your heart?

Write.

You feel the ideas inside you. You sense them straining to escape. You know your job is to set them free, firing them like a cannon into a world in desperate need of them.

But you’re afraid.

And most of all?

You’re afraid you’re wrong about yourself.

In his introduction, Jon addresses all those longings and fears and immediately makes you feel like he gets you so intimately, it’s almost creepy.

Creepy, but effective.

Introduction Rule #2. Get into Character

If you want to captivate readers, you must trigger their emotions.

So as you sit down to write, think of the feelings you want them to experience:

Fear, anger, sadness, hope, joy, disgust, shame, comfort, love, courage, and so on.

Then get into character and feel them yourself as you write, and your words will read with undeniable authenticity.

When Lin-Manuel Miranda wrote the heartbreaking lyrics in Hamilton that have left tears on the faces of millions, it was his eyes that first shed tears as he put his pen to paper.

This tip applies to your whole post, but in no place is triggering your audience’s emotions more important than your introduction.

You feel me? 🙂

Example:

Here’s a portion of it:

I told my three-year old daughter as we stood outside the car in her school parking lot, the rain pouring down on us as she sobbed breathlessly in my arms.

She didn’t want to go in the car. She just wanted me to stand there, holding her. And I didn’t want to rush her, or tell her to stop crying.

“I’ll hold you for as long as it takes.”

I felt that longing intensely and definitely shed some tears as I wrote the introduction. The feedback I got from readers was that they felt the same intensity, and even cried as well.

When we write, our feelings seep into our words.

Introduction Rule #3. Lure Readers Down the Page

Want readers to commit to your post?

Accelerate their experience. Lure them down the page.

The faster they get pulled down, the more committed they’ll feel.

Too many bumps in the road early on, and off track they go, never to return.

Here are three copywriting tips to use in your intros to lure readers down the page:

#1. Open With a Short Sentence or Question

Kind of like how I opened this section. 🙂

This is how all of Smart Blogger’s posts open, and for good reason. It’s a copywriting technique proven to pull readers in.

Start a post with a long clunky paragraph and they’ll feel exhausted just looking at it.

#2. Take a Knife to Your Words

Slash as many words as possible.

If the first draft of your introduction is 200 words, try cutting it down to 100. The more you practice this, the more efficient your blog writing becomes.

And when you write efficiently, your words have power. That power will grab your readers.

#3. Set the Rhythm

All writing has a pace and rhythm.

You want your introduction’s pace and beat to be somewhat quick. You can slow things down later.

How do you achieve this?

Use short sentences. Even sentence fragments (totally okay).

Make your paragraphs no more than one to three sentences long.

Use delayed transitions to weave sentences together.

Make each sentence and paragraph lure readers into the one that follows.

Read the post out loud to check the flow. Are things moving forward smoothly or stalling?

The best writers, like the best music composers, take readers on a journey. Fast and slow, loud and soft, urgency and ease.

The more you pay attention to this, the more rhythm you’ll infuse into your words.

Example:

Shane Arthur sends readers’ eyes flying down the page by using crisp sentences and short paragraphs to create a fast rhythm:

You’re not stupid.

You know what writing is truly about.

It’s a never-ending battle for your readers’ attention.

Every sentence is a link in a taut chain that connects your headline to your conclusion.

And you are just one weak sentence away from losing your reader forever.

He then appropriately slows things down in the section that follows with longer sentences. A masterful composition!

Introduction Rule #4. Make Them Beg

Want readers begging for your solutions?

Add a little fear to your opening.

What are readers worried about? Do they know what will happen if they don’t solve the problem the post is addressing? What is the worst-case scenario?

Bring those fears to the surface. Expose them.

We all have fears. We think we need to hide them, but the more we give voice to them, the easier they are to set free.

Do that for your readers.

Example:

So, who knows? Maybe the doubters are right. Maybe you are naive to think you could earn a living doing something you love, instead of something you just tolerate.

The fear of failure is painful, yes. But giving voice to it is validating and makes readers eager for the solutions that will set that fear free.

Introduction Rule #5. Hint at the Promised Land

Finally, as you wrap up your intro, hint at the promised land.

The place readers will get to when they master your methods. The destination your post promises to take them.

But whatever you do, do not give it all away. Just one sentence that says too much satisfies your readers enough to send them clicking away.

Why? Because readers bore easily. You must keep them on their toes. And the point of an introduction is not to give answers, it’s to set the stage for all the hearty advice your post will provide.

Example:

In the introduction to Meera Kothand’s post, she addressed a problem all new bloggers face: How do you get to know your audience when you don’t have one yet?

She goes on to talk about the big mistake many of them make (making assumptions) and why that’s ineffective. Then, she uses the simplest phrase to hint at a solution:

That kind of guessing is like throwing darts blindfolded and hoping you hit the bull’s eye.

Sometimes it works. Usually, it doesn’t.

Fortunately, there’s another way…

How could anyone not want to keep reading?

How to Write an Introduction: Bonus Tip

When writing an introduction, try drafting two completely different versions approached from different angles and triggering different emotions.

Doing so will highlight the techniques and emotions that work best for both your audience and the content of your post.

Editor’s Note:

A word of caution:

No matter how eloquent your words…

No matter how powerful your prose…

If your introduction doesn’t satisfy search intent, readers will click the “back” button and never return.

What’s search intent?

It’s the purpose behind the Google search.

If someone searches for “how to lose weight” in Google, they’re expecting search results that will help them lose weight.

And when they leave, what they’re essentially telling Google is this:

And Google will respond by ranking your post lower in its search results.

Search intent is a big part of SEO (search engine optimization). When we do keyword research here at Smart Blogger, figuring out the keyword’s intent is one of the first things we do. It shapes our headline, meta description, introduction, word count, and more.

The ins and outs of mastering it would be an article all by itself, so we’ll simply say this:

Taking the time to analyze the results in Google so you have a solid handle on why people enter the particular query your blog post will be targeting is time well spent. Figure out the intent, and then make sure your intro matches it.

3. Deliver Advice That’s Easy to Consume and Impossible to Ignore

Okay, you’re doing great.

You got readers to click on your headline, you lured them down the page with your intro, and now it’s time to deliver on all that you’ve promised.

If you want readers to love you and look forward to every post you write, you’ll over-deliver.

If you want them to take a quick look and vanish for good, you’ll under-deliver.

The choice is yours.

Use the guide below to deliver valuable and easy-to-consume advice:

Content Rule #1. Add Pitstops

Subheads — use them.

Why? Because readers are scanners.

They have no choice. There’s a behemoth amount of content at their fingertips, and not all of it is good.

And so they scan (as do you, I’m sure).

Subheadings are your chance to prove to readers that your content holds value. To keep luring them back into your post, when their instinct is to leave.

Blogging is a battle, remember?

Keep these four tips in mind when drafting your subheads:

#1. Add a Subhead Every Few Paragraphs

Sprinkle subheaders throughout your post.

Why? Because they gently guide readers along the route your post is heading, making their experience feel clear, easy and enjoyable.

And never forget, your blog posts are all about your readers’ experience.

Example:

Every single post on Smart Blogger.

Seriously.

That’s how important this is.

#2. Avoid the 3 Subhead Blunders That Make Readers Bounce

Subheads have the same function as headlines; they must make readers curious so they keep reading. So you should follow similar rules when drafting them and avoid the following common blunders:

The Plain Label Subhead: In case it bears repeating, never bore your readers. Labels are boring. Treat your subheads like mini-headlines and make sure they invoke curiosity.

The Spoiler Subhead: Don’t give away too much in your subhead. If you do, readers will feel no compulsion to read the rest of your text.

The Cryptic Subhead: Don’t try to be too clever. Readers don’t like to play guessing games. Adding curiosity should never come at the expense of clarity.

Example:

Let’s say you’re writing a post about the impact sleep has on anxiety levels and you include the following subheads:

The Importance of Sleep

Creating a Steady Sleeping Routine Will Reduce Anxiety

Refuse the Roast and Catch More Z’s

See how the first subhead is way too plain, the second gives too much away, and the third, well, it probably made no sense to you, right?

The subheads below would do a better job at grabbing readers:

The Easiest Way to Reduce Daily Anxiety

How to Beat Anxiety Without Resorting to Medication

The One Thing You Must Avoid to Sleep Better

#3. Compare Each Subhead to Your Main Headline

Each subhead should clearly deliver on the overall headline of your post.

Again, if you’re viewing subheads as pit stops, they must all lead to the ultimate destination — what was promised by your headline.

If the subheads get off track and move away from that destination, readers are left feeling lost and confused.

In that case, either the subheads need to change or the headline needs rethinking.

Example:

Say you’re writing a post called “How to Silence Your Nagging Inner Critic” and you include the following subheads:

Observe Your Thoughts

Prove Yourself Wrong

Ask Yourself This Powerful Question

Bravely Quit Your Day Job

The fourth subhead’s sudden twist in topic is jarring. It does not deliver on the overall headline, which had nothing to do with your day job.

Perhaps you intended all along for the post to be about not letting doubts stop you from following your dreams and quitting your day job, but readers scanning subheads will not understand that.

They will simply feel confused.

#4. Follow a Format

If you are listing various “ways,” “steps,” “methods,” “signs,” etc., to achieve what the headline of the post promises, keep the format consistent.

If you don’t, the post comes across as unpolished. Bloggers overlook this all the time, but it’s easy to fix once you’re aware of it.

If you separate your subheads from the post and list them back to back, you can see if any stray from the course.

Example:

Say your post is called “12 Ways to Cure Insomnia” and you have a subhead for each of the 12 ways. You’ll want those subheads to follow a consistent format.

Let’s say your first few subheads read as follows:

Exercise Every Morning

Avoid Caffeine Like the Plague

Wake Up at the Same Time Everyday

There is Nothing More Sleep-Inducing Than Nighttime Meditation

Something there feel a little off?

The first three subheads start with an action verb instructing readers what to do. They are also fairly consistent in length.

But then the fourth subhead suddenly changes the format and breaks the flow. It doesn’t start with a verb and it’s much longer than the others.

This inconsistency may seem fairly innocent, but it’s distracting to readers.

Content Rule #2. Unleash the Unexpected

Let’s face it, readers today are info-holics. We all are.

So tired old advice isn’t going to cut it. Your post must be unique, bold, and eye-opening.

My advice? List your main points and see if you can add a unique perspective, experience, or twist to them. Something readers aren’t expecting.

What belief systems have you learned to challenge? What do you know that most people don’t? How can you shed new light on an old problem? What methods do you use that others won’t know about?

So pour your readers a little espresso for their info-hangover by delivering the unexpected.

Example:

Countless articles have been written about blogging, but how many have called you out for being dumb or told you to replace your friends?!

Jon does just that by knocking you over the head with some hard truth bombs about what it takes to make it as a blogger.

Content Rule #3. Follow a Formula

Notice how this post follows a pretty consistent formula?

Each section is relatively similar in length. Every subhead follows a pattern. Each section ends with an example.

The more consistency you weave into your posts, the better the reader’s experience.

Your readers deserve the best, and minor details like this matter as they affect the fluidity of their experience.

Want to go even more pro? Look at the beginning, middle, and end of each section you write, and create a guiding formula. Perhaps you start each section with a bold statement or personal experience. Then you flesh out your advice in the middle. And then you end each section with a one-sentence call to action.

The more formulas you add to your posts, the easier they are to write and the more they look like polished works of art.

Example:

In his post on getting traffic from Twitter, Brian Honigman uses hashtags for each subhead, each section is consistent in length, and each includes a graphic.

Readers know exactly what to expect from each section, making for a fluid reading experience.

Content Rule #4. Be Ridiculously Generous

Many bloggers worry about giving away too much in their posts. After all, they want readers to sign up for their paid coaching calls or products.

So they hold back, barely skimming the surface of their advice.

Truthfully, if you’re not generous with your readers in your posts, they won’t get a good impression of your paid products.

Example:

Want to learn everything there is to know about affiliate marketing?

Holy smokes. At 10,000 words, that insanely generous post by Leanne Regalla is basically a textbook on the subject, and reader comments praise it as such. (Let’s all bookmark this one, yes?)

A post of this magnitude is quite an undertaking, but don’t let it scare you. You can also wow your audience with your generosity and thoughtfulness in a 1,000-word post.

Content Rule #5. Start and End Strong

Just as your introduction and conclusion should grab readers, you want the main body of your post to start and end strong as well.

Of course, every section should have great content, but if you’re offering five ways to achieve something, save your absolute best tips for the first and fifth ways. The first way will grab your readers’ attention, and the fifth way will leave them feeling fully satisfied.

On the other hand, if each tip successively decreases in value, readers will feel like your post is deflating. And their excitement will deflate with it.

Let’s leave readers feeling pumped when they finish your post.

Example:

Linda Formichelli gives ten crafty ways to write 1,000 words per hour.

Writing a Blog Post: Bonus Tip

Before writing the main sections of your post, flesh out an outline to nail your points down.

The clearer and more simplified your outline is, the more clarity and conviction your post will have.

4. Close with a Motivational Bang

We’re almost at the finish line! It’s time to close your post with a bang.

This is where you rally behind your readers. Show them that you believe in them.

Make them believe they can achieve the goal promised by your headline (because after reading your generous advice, they certainly can).

Follow these rules when crafting your motivational conclusion:

Conclusion Rule #1. Give Your Readers a Pep Talk

Motivate your readers.

Show them how far they’ve come, what they’re capable of, and what life will look like once they’ve implemented your advice.

Give them the pep talk you longed for when you were struggling with the topic your post presents.

Empower them by raising your expectations of them. They can’t just read your post and pretend it never happened — they must take action. Immediately.

Make them see that no matter what they’ve experienced or how hard they’ve struggled, their time is now.

Example:

In this post’s conclusion, Jon uses all he’s had to overcome in life to show readers that they have no excuses: no matter hard things get, they can accomplish anything they set their minds to.

He encourages readers by letting them know that he believes in them and then he raises his expectations of them by telling them they need to get started … “right freaking now.”

By the time you’re done reading the conclusion, you feel like you can conquer just about anything!

Conclusion Rule #2. Avoid New Information

A common mistake many bloggers make?

Suddenly inserting new information or tips in their conclusions.

It’s like reaching the last ten minutes of a spellbinding movie. You’re on pins and needles waiting to see how it ends, and suddenly a new character is introduced. What the … ?!

It’s jarring. Don’t do that to your readers.

Example:

Imagine if in the midst of such a conclusion, Robert quickly threw in one more way to repurpose content, or one small caveat to his post’s advice, or one more general tip to keep in mind?

It would throw the whole closing off and leave readers feeling ruffled instead of jamming to Bohemian Rhapsody.

How to Write a Conclusion: Bonus Tip

When writing your conclusion, put yourself back in the shoes of your readers.

What will their lives be like if they accomplish the advice in your post? How will they feel?

The more you can hone in on your readers’ point of view, the more you can motivate them to take action.

Editor’s Note:

Too many bloggers put too little thought into their closings.

That’s a shame.

Let’s face it…

Most people don’t read 100% of our posts. Heck, most people don’t even read half.

So how do we reward the precious few who read and absorbed the words we poured our heart and soul into?

With a closing we whipped together in 20 seconds.

Someone who makes it to the end of your post is primed.

They trust you. They like you. They want you to tell them what to do next.

So tell them.

Don’t waste this opportunity.

5. Polish Your Post So It’s Smoother Than a Slip ‘n Slide

Phew! You’ve written your post. Next up?

Take a well-deserved break. Step away for a day or more so you can come back to it with fresh eyes.

Once you’re ready, it’s time to do some editing. I know, the mind reels that there’s more work to do!

But editing your post is essential. If your post doesn’t provide a smooth reading experience, your reader will lose attention and bail.

Use this checklist when you’re ready to edit your post:

Take a Knife to It. Slash all unnecessary words, sentences, paragraphs, stories, etc. Include only what is absolutely essential to convey your message. Nothing more.

Motivate, Don’t Lecture. Tweak any statements that hint of being the condescending professor. Make readers feel like you’re on their side and dedicated to their success (because you are).

Add Emotion. Infuse your writing with passion, energy, and enthusiasm. If you’re bored by your blog topic, readers will be too.