#lastselfie

[maddytalkssocialmedia]

The World Wildlife Fund's Major Social Media Success

In 2014, the World Wildlife Fund launched the #LastSelfie campaign on Snapchat in order to raise awareness and money for endangered animals. The organization chose to specifically launch a social media campaign because of its lack of marketing resources, which can be just as effective as a major media campaign if done correctly. The target audience of this campaign was mainly “Millennials”, or broadly an age range of 15-35. They wanted their message to reach a younger audience and believed social media would be the perfect way to do so.

The campaign was centered around Snapchat, specifically drawing on the fact that selfies and pictures last only 10 seconds on Snapchat. The #LastSelfie campaign used pictures of endangered animals with captions such as “Don’t let this be my #LastSelfie” and “In 10 seconds I’ll be gone forever, but you can still save my kind”. This was followed by a call to action, asking the audience to share, donate, or adopt an animal. The element of “limited time” or “urgency” ties into both the platform they chose, and their cause. This cohesiveness resonated with the target audience, and the campaign quickly went viral.

This campaign was extremely successful, and it is easiest to measure this by looking at the fact that their donation goal for the entire month was met in just three days. Even though the campaign was meant for Snapchat, Twitter users took a liking to the WWF’s message and began sharing it on other platforms as well. In just one week, the campaign was seen by over 120 million Twitter users, which is 50% of all active ‘Tweeters’. The campaign’s success is also highlighted by its 2015 People’s Choice Webby Award in the Social Media Campaigns category. The campaign clearly reached the target audience and resonated even past just that group. It goes to show how much impact free social media marketing can have if utilized correctly. 

[thistaleisabloodyone]

#KillerSloth #AnimalAttack #LastSelfie

[abigailshorel5]

WWF Campaigns

https://www.trendhunter.com/slideshow/wwf-campaigns

WWF have created some effective campaigns raising awareness to climate change. I have found that they are so successful because they use powerful imagery and very limited type. 

Stop Climate Change Before it Changes You

2008 WWF campaign to bring awareness to climate change by mutating into a fish, it is saying that reverse evolution may occur in response to ice melting at an alarming rate

Disintegrating Animals 

2011 campaign to bring awareness to the negative impacts animals are going through due to climate change, in particular species going extinct. ‘Desertification destroys 6000 species every year’, the visuals in the campaign show the animals turning into dust reminiscent of a desert. 

Forest as Lungs

This campaign was to create awareness for deforestation. It is a powerful image that shows the damage that is being done and the importance trees have to our oxygen.

Horrifying Campaign

It is showing that a world with a shark/snake is scary but a world without them would be scarier. 

#lastselfie

Don’t destroy their life for your pleasure

[mikediddy]

#LASTSELFIE of #2019. I had this whole little paragraph written out and everything, but I said never mind. Anyhoo. Timing is everything and patience is key. Happy Holidays. #HappyNewYear! I’ll see you all in #2020! #selfie 🤳🏽✨ (at Selfie) https://www.instagram.com/p/B6txC4CpVWk/?igshid=1sd4tvq53rqep

[licenciadovidriera]

Última selfie del 2019 y de la Década. 2019 fue un año bueno relativamente, aunque los últimos 5 meses fueron un poco difíciles (en especial los últimos 2) realmente fuera de eso, fue un gran año, visite muchas partes del país y viaje al extranjero por primera vez. Certifiqué el inglés, entre otras cosas. La verdad no esperaba nada para 2019, bueno lo esperaba dlv y pues no fue así, la verdad no sé qué esperar para 2020, cambiar de año siempre me ha dado ansiedad y además es cambio de década, realmente no sé cómo será 2020 y trato de no querer saberlo. . . . . . . . #lastselfieoftheyear #lastselfieof2019 #lastselfieofthedecade #newyearseve #newyear #2020 #selfie #gayselfie #gayboy #wine #glassofwine #2019 #instaselfie #cdmx #blackandwhite #gaydude #gaybro #bidude #lastselfie #newyearsoutfit https://www.instagram.com/p/B6xAUf1hx3c/?igshid=1x988f9fq8rqc

[venusindigoruby]

These where the last selfies I had taken and it was almost 3-4 weeks ago wow who have I become a actually adult??!? Is this what it’s like being 24. Ok

[amish-amish]

Everyone say "have a bite"... - My Fantasy World... - The ultimate selfie - #myfantasyworld #selfie #lastselfie #life #love #swim #shark #bestselfie #food #desayuno #swim #swimmingpool #swimmer #energy #motivation #bite #tevesbiencuandolees #ycuando #comes #tambien (en Swim & Fitness) https://www.instagram.com/p/B2KpsInnsfx/?igshid=1i8hfz1i6894x

[ejlunaofficial]

Last selfie of 2018. #happynewyear #2018 #lastselfie #lastselfieoftheyear (at New Jersey) https://www.instagram.com/ejlunaofficial/p/BsFAdvbF_Us/?utm_source=ig_tumblr_share&igshid=vif8kksxol5l

[adsoh]

Last Selfie / WWF # in 6 seconds i'll be gone forever, but you can still save my kind.

# 6 saniyede sonsuza dek yok olacağım, ama hala benim türümü kurtarabilirsin.

[swemagast]

#lastselfie #warcriminal #ethniccleansing #vladimirputin #russia (på/i Kremlin Moscow) https://www.instagram.com/p/Cbm9IvhMAXE/?utm_medium=tumblr

[tommuimui]

Last selfie of 2021! #lastselfie #selfie #lastselfie2021 #bye2021 (at San Francisco, California) https://www.instagram.com/p/CYLglV1sdFu/?utm_medium=tumblr

[redmike89]

#LastSelfie'17🤷🏽‍♂️😏🤷🏽‍♂️😏🤷🏽‍♂️

[lupusoracle]

😳 I can’t believe it’s been 2 YEARS LIVING WITHOUT PREDNISONE🤭 🙌. I am forever thankful. (Never thought I would see the day) I truly believe nature can heal you. 😇Believe in yourself and have faith.💪#faith #stronger #lupusawareness #lupusstrong #lupussupport #lupusjourney #prednisone #nolookingback #lonilosschallenge #weightloss #moonface #healthiswealth #healthjourney #snap #health #fitnessmotivation #filterfun #free #twoyearslater #inspiration #mystory #mylife #lovinglife #joycomesinthemorning #lastselfie #selfie

[juliecandies]

🌰 Exactly the wrong time in exactly the wrong place Save it for a rainy day Baby, you go hard in the paint It's just another race to anyways Philanthropic toga party What a place for both the Opposite sides of my double life to finally collide Sharing secrets I was taking to the grave Nosebleeds from epiphanies I took full in the face Oh, come all by the fire, babe, let's all participate In yet another race to anyways. #anyway #arcticmonkeys #tbhc #vsco #vscocam #iphone6s #shotwithiphone #lastselfie #selfie #am #occhiaie #trasloco #moving #70s #seventies #leathercouch #leathersofa #autumn #autumnvibes #almostoctober #lyrics #halloweenvibes (presso Medicina) https://www.instagram.com/p/CFpCpUrsdyj/?igshid=jeuvc9e0a5oe

[theoriginalpurpledogpalace]

This was the last selfie I took in 2017. 2017 was…a year for me. Idk if 2018 will be better for me but I believe in all of you guys this year. Happy new year. 🎉

[ls-2244]

This year tried to kill me but im still here bitch!#lastselfie #egyptian #egypt #photography #photographer #photooftheday #selfie #hazeleyes #artist #rings #2017 #lights #beard #lovelife #dahab (at DAHAB - دهب)