#jrccreative

[jrc-creative]

-Create your strategy for getting new customers. 

 I use a marketing strategy called the 'Lead Magnet' strategy. This strategy consists of giving something away for free to help your ideal customer. You can create a step by step guide, you can provide a list of free resources, you can explain a complex concept. Anything that helps your customer can be used as a lead magnet.  

 Create your free lead magnet, promote it using ads on Facebook, and start building your list of new contacts. - also share it across your social channels and on your website. 

[jrc-creative]

-Check if the domain name is available. 

A domain name is what you type to get to a particular website. For example, google.com is the domain for Google; apple.com is the domain name for Apple; jrccreative.com is my domain name; 

 Once you come up with a business name, the next step is to grab your domain so no one else out there can use it - only you (in the digital space at least). 

 To get your domain: Go to Google domains https://domains.google.com/registrar/ 

Search for your name on there (name.com); buy it if available; if not, try other combinations. Keep in mind that this should be as simple as possible because when your business is up and running you need your customers to be able to type this in and to remember it. 

[jrc-creative]

-Come up with a business name. 

Think about what you want to do and come up with a name that represents your business, and yourself. Don't over think it! If you want to use your name, go ahead; if you want to use a cool name that you feel is creative, do it up; if you want to use a name that gets right to the point, go for it!  

 As long as you are taking the first step, that's all that matters!

[jrc-creative]

The number of business profiles you need will depend on your specific business and marketing goals. Here are a few factors to consider when deciding how many business profiles you need:

1.       Your target audience: Consider where your target audience is most likely to be found online and create a presence on those platforms. For example, if you are targeting a younger audience, you should focus on social media platforms such as Instagram and TikTok.

2.      Your marketing strategy: Consider your overall marketing strategy and how different business profiles can support your goals. For example, if you are focused on content marketing, you can create a blog or YouTube channel.

3.      Your resources: Keep in mind the time and resources it takes to maintain multiple business profiles. Having a presence on the platforms most relevant to your business is essential, but it's also important to be realistic about what you can manage.

The number of business profiles you need will depend on your specific business and marketing goals. Having a presence on the platforms most relevant to your business is essential, but be sure to focus on quality over quantity and only create profiles that you can manage effectively.

[jrc-creative]

Designing a new logo for your business can be a challenging and exciting task. Here are five ways to get inspiration for your new logo:

1.       Research your industry: Look at logos from other businesses to get an idea of common design elements and trends. It can help you create an appropriate and relevant logo for your target market.

2.      Look to your brand values: Consider the values and mission of your business and how you want to be perceived by your customers. Your logo should reflect these values and help communicate the essence of your brand.

3.      Use online resources: Many online resources, such as logo design galleries and inspiration websites, can provide inspiration for your new logo.

4.     Consider your target market: Consider your target market and what appeals to them. For example, consider using more modern or edgy design elements if you target a younger audience.

5.      Work with a professional designer: Hiring a professional designer can be a great way to get inspiration for your new logo. A designer can bring a fresh perspective and provide creative ideas based on your business and brand.

Using these strategies, you can get inspiration for your new logo and create a design that effectively represents your business and resonates with your target market.

[jrc-creative]

Deciding whether to hire a logo design company or design your logo in-house is a decision that will depend on your specific needs and budget. Here are some factors to consider when deciding whether to hire a logo design company:

1.       Expertise and experience: A logo design company will have a team of professional designers with expertise and experience in creating compelling logos. It can be advantageous if you have a complex or specific vision for your logo.

2.      Time and resources: Hiring a logo design company can save you time and resources, as you won't have to spend time designing the logo yourself or learning design software. It can be especially beneficial if you have a tight deadline or a lot of other tasks on your plate.

3.      Quality: A professional logo design company will have the resources and experience to create a high-quality, professional-looking logo. It can be imperative if you are trying to establish a professional brand image.

4.     Cost: One potential drawback of hiring a logo design company is the cost. Professional design services can be expensive, especially for businesses on a tight budget. However, it's essential to consider the long-term value of a well-designed logo and the potential return on investment.

Hiring a logo design company will ultimately depend on your specific needs and budget. You can design your logo in-house if you have the time, resources, and design skills. However, hiring a logo design company may be the right choice if you want a high-quality, professional-looking logo and have the budget to invest in design services.

[jrc-creative]

A website is essential for any business, as it allows you to establish an online presence and reach customers online. While building a website can be a significant investment, there are a few options for getting a free website for your business. Here are some tips for getting a free website for your business:

1.       Use a free website builder: Several website builders, such as Wix or Weebly, offer free plans that allow you to create a professional-looking website with limited features. These plans are often suitable for small businesses or individuals just starting.

2.      Get a free website through your hosting provider: Many hosting providers, such as Bluehost or HostGator, offer free websites with their hosting plans. It can be a good option if you are already using a hosting provider or planning to switch to one.

3.      Use a free website template: If you have more technical experience, you can use a free website template to create your website using a content management system (CMS) such as WordPress. It will require time and effort to set up, but it can be a cost-effective option for businesses needing more customizability and control over their website.

Using these options, you can get a free website for your business and establish an online presence without a significant upfront investment. Remember that free websites may come with limitations, such as limited features or branding, so carefully consider your needs before choosing a solution.

[jrc-creative]

Starting your own business can be a daunting task, but it can also be gratifying. Here are some steps you can follow to get your business up and running:

1.       Define your business idea: What product or service will you offer? Who is your target market? What problem does your business solve? Answering these questions will help narrow your focus and create a solid foundation for your business.

2.      Create a business plan: A business plan is a detailed roadmap that outlines your goals, target market, financial projections, and marketing strategies. It will serve as a guide as you start and grow your business.

3.      Test your concept: Validating your idea is essential before investing time and money into your business. It can be as simple as conducting market research or creating a product prototype.

4.     Secure funding: Depending on the size and scope of your business, you may need to secure funding to get it off the ground. Options include taking out a loan, crowdfunding, or seeking investment from angel investors.

5.      Build your team: No business can thrive without a strong team. Consider hiring employees or contractors to help you achieve your goals as you grow.

6.     Launch your business: Once you have a solid plan and the necessary resources, it's time to bring your business to the world. It can involve creating a website, establishing a social media presence, and marketing your products or services.

Starting a business is not an easy task, but with careful planning and hard work, it can be an enriching experience. Best of luck on your entrepreneurial journey!

[jrc-creative]

Inbound marketing refers to the process of educating people using your knowledge with the purpose of turning them into customers in the future. Have you ever gone on YouTube to learn how to do something? You find a video that gives you step by step instructions on how to do it, but then you decide to just let this person do it for you instead (that’s inbound marketing). In other words, inbound marketing is when potential customers come to you for help instead of you reaching out using cold calling or cold emailing (and other techniques). Lead magnets, sales funnels, and content creation are key aspects of an inbound marketing strategy.

[jrc-creative]

Cold calling is the process of calling random individuals to see if they’re interested in your services or products (yep, getting those calls is super annoying, especially if your business line is getting hit by random cold callers all the time). Cold calling is a popular practice for starting businesses with little to no budget. It’s easy to find prospects, but you need to invest a lot of time calling, and be ready to get a lot of Nos. In my opinion, investing in ads is a better use of your time.

[jrc-creative]

A sales funnel is a concept used in marketing to guide your potential buyer from knowing nothing about your company to becoming a loyal customer. A sales funnel has several steps but it normally involves establishing awareness of a company and its services and products; providing helpful and actionable info, building trust, and attempting to get that user to buy from you. If you’re making sales and have repeat customers, chances are that you are already using a sales funnel.

[jrc-creative]

We have 2 helpful tips ⬇️

 1.            Check out what your local competitors are doing and come up with your own concept based on what you find 😊

2.            What is a tool that is at the core of what you do? Find a tool that really makes a difference when doing the work you do and use that tool as a logo concept 😉

 Easy right 😊

[jrc-creative]

There are some really really great ones out there, this one is tough…

 Our favorite for its ease of use would have to be HubSpot 💬🌐

 They offer a free version of the client relations management system and it’s really intuitive - check it out!

[jrc-creative]

There are several out there but, our platform of choice (and the one we use here at JRC Creative) is PayPal for business 💳 🧾

 With PayPal you can accept payments on your site, you can invoice customers, and you can even create monthly subscriptions.

 It’s great - check it out!

[jrc-creative]

It depends on the type of website you need, and the functionality you need the website to have 🤖

 A small business website ➡️ $750;

A blog ➡️ $500;

A personal site ➡️ $300 or so;

Online store ➡️ a few thousand dollars…

 Different companies offer different pricing, ask around to get the best price 😊

[jrc-creative]

A domain is what you type to get to a website ⌨️

Examples: amazon.com (Amazon’s domain), apple.com (Apple’s domain), jrcCreative.com (that’s our domain 😉).

 The reason you need a domain is so you can build your business website on it, plus, you can also have a dedicated company email using your domain.

 We use domains.google to buy all our domains ℹ️ check it out!