#its been what | Explore Tumblr posts and blogs

never-quite-buried · 20 days ago

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Nope now it’s at the point that i’m shocked that people off tt don’t know what’s going down. I have no reach but i’ll sum it up anyway.

SCOTUS is hearing on the constitutionality of the ban as tiktok and creators are arguing that it is a violation of our first amendment rights to free speech, freedom of the press and freedom to assemble.

SCOTUS: tiktok bad, big security concern because china bad!

Tiktok lawyers: if china is such a concern why are you singling us out? Why not SHEIN or temu which collect far more information and are less transparent with their users?

SCOTUS (out loud): well you see we don’t like how users are communicating with each other, it’s making them more anti-american and china could disseminate pro china propaganda (get it? They literally said they do not like how we Speak or how we Assemble. Independent journalists reach their audience on tt meaning they have Press they want to suppress)

Tiktok users: this is fucking bullshit i don’t want to lose this community what should we do? We don’t want to go to meta or x because they both lobbied congress to ban tiktok (free market capitalism amirite? Paying off your local congressmen to suppress the competition is totally what the free market is about) but nothing else is like TikTok

A few users: what about xiaohongshu? It’s the Chinese version of tiktok (not quite, douyin is the chinese tiktok but it’s primarily for younger users so xiaohongshu was chosen)

16 hours later:

Tiktok as a community has chosen to collectively migrate TO a chinese owned app that is purely in Chinese out of utter spite and contempt for meta/x and the gov that is backing them.

My fyp is a mix of “i would rather mail memes to my friends than ever return to instagram reels” and “i will xerox my data to xi jinping myself i do not care i share my ss# with 5 other people anyway” and “im just getting ready for my day with my chinese made coffee maker and my Chinese made blowdryer and my chinese made clothing and listening to a podcast on my chinese made phone and get in my car running on chinese manufactured microchips but logging into a chinese social media? Too much for our gov!” etc.

So the government was scared that tiktok was creating a sense of class consciousness and tried to kill it but by doing so they sent us all to xiaohongshu. And now? Oh it’s adorable seeing this gov-manufactured divide be crossed in such a way.

This is adorable and so not what they were expecting. Im sure they were expecting a reluctant return to reels and shorts to fill the void but tiktokers said fuck that, we will forge connections across the world. Who you tell me is my enemy i will make my friend. That’s pretty damn cool.

#tiktok ban #xiaohongshu #the great tiktok migration of 2025 #us politics #us government #scotus #ftr tiktok is owned primarily by private investors and is not operated out of china #and all us data is stored on servers here in the us #tiktok also employs 7000 us employees to maintain the US side of operations #like they’re just lying to get us to shut up about genocide and corruption #so fuck it we’ll go spill all the tea to ears that wanna hear it cause this country is not what its cracked up to be #we been lied to and the rest of the world has been lied to #if scotus bans it tomorrow i can’t wait for their finding out #rednote

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ravenbreakswifi · 2 years ago

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You know what no. I'm crawling out of the tags for this.

I AM NOT GOING TO STAY IF I GET FORCED TO SEE FULL ALGORITHM SHIT.

I don't use other apps for a reason and this is one of, if not THE biggest reason. I avoid and block things for a REASON. I like mainly seeing who I follow!!!! And I actively use tag search and For You for new people to follow!!! You do not need to push this!!!! If people are struggling maybe give them a tutorial.

Do not do this.

Do NOT do this.

So so many of us are SCREAMING for you to LISTEN right now.

DO. NOT. DO. THIS.

I DO NOT FEEL *SAFE* WITH AN ALGORITHM!!!!

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience.

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content.

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up.

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant.

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are.

Improve our algorithmic ranking capabilities across all feeds.

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs.

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread.

Remove clutter in the conversation by collapsing reblog threads.

Explore the feasibility of removing duplicate reblogs within a user’s Following feed.

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it.

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.

Most importantly, our messages should be thoughtful and should never come across as spammy.

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.

Identify opportunities for personalization within our email messages.

Test what the right daily push notification limit is.

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users.

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

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