#is there like. a frutiger aero related term??

[kidfur]

does anyone know what kind of design this is called?? the soft bubbly colorful but not too shiny skeuomorphs found in winxp and 3d jumpstart games. its probably in other places too but this is where i see it most. ik a lot of people love very shiny skeuomorphs and aero and thats why those tend to be more popular but i really wish i had a word to look for design like This bc it scratches my brain so good

[skinks]

how do you keep finding these incredibly niche and incredibly awesome aesthetics

omg WELL, I will try to be concise here!!

basically it started because I got really into vaporwave relatively early in its existence, I think I discovered it in around 2013. Now, something about there being an entire online named Artistic Movement with clear design principles was extremely cool to me, and 2013 is also the earliest I can find a use of the term “junglepunk” on my blog, because this is the term I was using as a personal placeholder for the type of stuff that I have since discovered is being called utopian scholastic. I figured, if there wasn’t a “vaporwave” equivalent for the art/media niche I remembered so vividly, I would just call it something of my own.

So, I came to this newer discovery because in the decade since getting into vaporwave I’ve followed just… so many aesthetic blogs. One of my absolute favourites is @newwavearch90 but I love going on an adventure down various tumblr rabbit holes of related blogs and posts. I also watch a lot of design history videos on youtube, as well as having an interest in lost media, old web stuff, analog horror ARGs, stuff like that. For example, this guy’s video about clip art is very interesting:

And so, a few months ago youtube recommended me THIS video and as soon as I saw the thumbnail I was like oh holy shit, I know exactly what style of design this is talking about. Anyone who used Windows XP would recognise this:

And once again, like the vaporwave discovery, the realisation that there are ongoing efforts being made to classify design movements of which I have vivid living memory was like… mindblowing to me. For some reason, lol. My appreciation for vaporwave has always been through a reflective filter of the media produced during that time, my response to it is really my response to the media, as opposed to having any real emotional connection to the actual time period and places the media is portraying.

And so after discovering Frutiger Aero I googled it, and came across the CARI (Consumer Aesthetics Research Institute) site. They work to catalogue and index this exact stuff, the aesthetics and reasoning behind all these different movements. It’s also co-founded by the same guy who runs @newwavearch90. Finding the actual names of the aesthetics I have the most emotional connection/nostalgia for has been less of a stroke of luck, but more because I’ve been snooping around the types of blogs and websites where I just happened to see certain posts tagged either Global Village Coffeehouse or Utopian Scholastic, then the giant lightbulb goes off. The relief of putting a name to a sound, an image, a feeling that was so important and exciting and comforting to you in the past, that has shaped so much of your taste and interests in the years since.

I think the base concept of “aesthetics” in general has gotten a bad rap in recent years. I know it can be grating to see teenagers try to categorise their whole identities into the easily consumed “aesthetic”, but we can’t ignore how much ageism and specifically misogyny is wrapped up in that assessment. Like, yes, where once there were just preps and goths it can be depressing to see teenagers (especially teen girls) ask themselves whether they are “old money east coast quiet luxury aesthetic girlies” or “mallpunk y2k whimsigoth aesthetic girlies” - but the problem isn’t in teens trying to find their identity, it’s that social media pushes the search for identity specifically through consumerism.

Teens liking aesthetics on tiktok just isn’t my concern. I’m far more interested in how art and design aesthetics relate to consumerism, to technological advances, to socio-political cultural context, to societal values. Why did these aesthetics arise at the time they did, and why were they popular, why did they fall out of the zeitgeist etc.

So yeah, to be not at all concise in any way; it’s because this stuff fascinates me and I love researching it 🥳