#investment blog singapore

[growbeansprout]

An investment blog is the best way to stay updated about the market and investment strategies. Investment blogs Singapore are the best resources that anyone can read and improve their financial knowledge and stay informed about market trends and strategies.

[financialhorse]

OCBC Online Equities Account Review - Buy shares from OCBC's Digital Banking App! 0.05% commissions for SG, US and HK Markets!

Good news for OCBC customers! You can now buy shares directly with your OCBC Digital Banking App via OCBC’s Online Equities Account (OEA). This means you can bank and trade all on one app, so you don’t need to go through the hassle of accessing different accounts or apps. Even better? You can fund your trades directly from your OCBC account, which is especially useful if you have a lot of foreign…

[whirlpoolsingapore]

Dehumidifier: Do You Really Need One for Your Home?

Singapore, only 1.5 degrees away from the equator, has a tropical climate all year long. It's hot, humid, and has rain showers throughout the year. Imagine stepping into your home after a long day, only to be met with a stifling and damp feeling you cannot escape. This discomfort is a sign of excess moisture in the air, which can lead to a host of problems. Dehumidifiers work by removing excess moisture and controlling humidity levels, creating a healthier and more comfortable living environment for your family in this tropical climate. But, do you actually need one? Let’s find out.

How Do I Know if Excess Humidity is a Problem?

According to studies, the ideal level of humidity in your home should sit between 30% and 50%. Anything above this range leads to dust mites, mold, and mildew, which not only leave musty odors but can also trigger allergies and respiratory problems. Best-rated dehumidifiers for the whole house draw in moist air, condensing the water vapor into a collection tank, and then releasing drier air back into the space.

If you're unsure whether you need to buy dehumidifier for your house, there are simple ways to check your home's humidity levels. Signs like condensation on windows, a musty odor, or visible mold growth can all indicate excessive moisture. Humidity monitors are also readily available in the market that can provide you with the necessary data for surety. 

Dehumidifier and its benefits

There are other benefits of using a dehumidifier beyond just preventing mold.

Dust mites and other allergens thrive in humid environments. A dehumidifier helps control these allergens, making breathing easier for those with allergies and asthma. It also saves your electricity bill for running an air conditioner. In humid climates, a dehumidifier can ease the burden on your AC, potentially lowering your energy bills.

Excess moisture can damage furniture, books, and electronics. If you buy a dehumidifier, it will prevent warping, peeling, cracking, and rust on your household items by keeping humidity in check.

Last, but not the least important benefit of buying a dehumidifier is that it boosts the comfort of your home. Dehumidifiers create a more comfortable feel by removing dampness from the air. Dehumidifiers are particularly useful in areas prone to high humidity, such as basements, bathrooms, and laundry rooms.

Factors to Consider When Buying a Dehumidifier

Hopefully, we have convinced you to buy a dehumidifier. But here are some factors to consider when deciding the best dehumidifier for a house.

The size of your home:  Larger homes may require a more powerful dehumidifier.

Your lifestyle:  Taking frequent hot showers or drying laundry indoors, and other such activities can contribute to increased humidity. You can consider smart dehumidifiers with ionizer technology. It releases negative ions that attach to airborne particles like dust, allergens, and even some germs, making them heavier and easier to capture by the dehumidifier's filter or fall to the ground. This can result in improved air quality without needing an air purifier.

Conclusion

So, if you're struggling with excess moisture in your home or office space, consider investing in a dehumidifier and breathe a sigh of relief. You can find various best-rated dehumidifiers in the market. Consider your needs and budget, and keep this blog in mind while buying a dehumidifier and create a healthier and comfortable home for you and your family.

[susengineerings]

Keeping Cool in the Lion City: Aircon Services in Singapore by SUS Engineerings

Introduction

Singapore, with its tropical climate, is a city where air conditioning isn't just a luxury but a necessity. The sweltering heat and high humidity levels make it essential to have a reliable air conditioning system to stay comfortable year-round. This is where SUS Engineerings comes into play. As one of Singapore's leading aircon service providers, they have been ensuring that residents and businesses stay cool and comfortable for years.

In this blog, we will explore the importance of aircon services in Singapore and how SUS Engineerings has become a trusted partner in keeping the Lion City's residents and businesses cool.

The Importance of Aircon Services in Singapore

Climate Control: Singapore's weather can be incredibly unpredictable, with high temperatures and humidity levels that can be unbearable. A well-maintained air conditioning system is crucial to maintain a comfortable indoor environment.

Energy Efficiency: Regular servicing and maintenance can significantly improve the energy efficiency of your aircon system. This not only reduces your carbon footprint but also helps lower your electricity bills.

Longevity of Equipment: Air conditioning units are a significant investment, and proper maintenance can extend their lifespan. Regular servicing helps identify and address issues before they become major problems, saving you money on costly repairs or replacements.

Health and Well-being: Clean and well-maintained air conditioning systems ensure better indoor air quality, reducing the risk of respiratory problems and allergies caused by dust, mold, and bacteria buildup.

Increased Productivity: In the workplace, a comfortable environment is essential for productivity. Properly functioning air conditioning systems create a conducive atmosphere for employees to work efficiently.

SUS Engineerings: Your Trusted Aircon Service Provider

SUS Engineerings is a prominent name in Singapore's air conditioning service industry, known for its professionalism, reliability, and dedication to customer satisfaction. Here's why they stand out:

Experienced Technicians: SUS Engineerings boasts a team of highly skilled and experienced technicians who are experts in their field. They have the knowledge and expertise to handle all types of air conditioning systems, from split units to central cooling systems.

Comprehensive Services: Whether you need regular maintenance, repairs, or installations, SUS Engineerings offers a wide range of services to meet your needs. They can also provide customized solutions to address specific cooling requirements.

Cutting-Edge Technology: SUS Engineerings uses state-of-the-art equipment and tools to diagnose and repair aircon issues efficiently. This ensures that your system is back up and running quickly.

Customer-Focused Approach: Customer satisfaction is at the heart of SUS Engineerings' philosophy. They prioritize clear communication, punctuality, and transparency in pricing to build trust with their clients.

Eco-Friendly Practices: SUS Engineerings is committed to environmentally friendly practices. They offer services like chemical cleaning and refrigerant gas recovery to reduce waste and environmental impact.

ConclusionIn a city where the weather can be unforgiving, having a reliable air conditioning system is not just a luxury but a necessity. SUS Engineerings has emerged as a trusted partner for residents and businesses in Singapore, ensuring that their cooling needs are met with professionalism and efficiency. With their experienced team, comprehensive services, and commitment to customer satisfaction, SUS Engineerings is undoubtedly a leading player in the aircon services industry in Singapore. Stay cool, Singapore, with SUS Engineerings by your side!

[vncglobal]

CPAs and Small Businesses: Partners for Financial Success

Within the ever-changing landscape of the commercial realm, small firms frequently encounter the challenge of balancing numerous obligations, encompassing the efficient administration of daily activities as well as the pursuit of expansion and long-term viability. Within this intricate and multifaceted environment, a crucial alliance has the potential to provide significant outcomes - the cooperative relationship between Certified Public Accountants (CPAs) and small enterprises. Simplify your financial workflows and boost productivity. Try VNC Global’s Accounting software for CPA firms in Singapore and witness the difference.

This blog article aims to examine the potential for collaboration between Certified Public Accountants (CPAs) and small enterprises, with the objective of achieving financial success.

The Role of CPAs in Small Businesses:

●    Financial Expertise:

Certified Public Accountants (CPAs) possess a comprehensive understanding of tax legislation, accounting principles, and financial regulations, making them highly proficient financial professionals. The knowledge and skills possessed by these individuals are of great value to small enterprises that are endeavouring to make well-informed choices regarding their finances. Certified Public Accountants (CPAs) provide the necessary expertise to offer crucial advice in various areas, including the establishment of appropriate accounting systems, tax planning, and financial forecasting.

●    Tax Compliance:

Tax compliance can provide a formidable challenge for small business owners due to the constantly evolving nature of tax regulations. Certified Public Accountants (CPAs) possess extensive knowledge and expertise in tax laws and regulations, enabling them to ensure firms' adherence to legal requirements while also optimising their utilisation of tax deductions and credits. This practice not only results in cost savings but also mitigates the risk of future legal complications.

●    Financial Planning:

Financial planning is crucial for small businesses in order to ensure long-term stability and success. Certified Public Accountants (CPAs) have the expertise to facilitate the formulation of budgets, conduct comprehensive evaluations of financial statements, and devise effective methods to enhance organisational expansion and profitability. With the assistance of their coaching, organisations have the ability to establish attainable financial objectives and efficiently track their advancement. From tax planning to auditing services, VNC Global - one of the top Accounting CPA firms in Singapore has you covered. Schedule a consultation today to discuss your specific accounting needs.

●    Risk Mitigation:

Business activities inherently include financial risks. Certified Public Accountants (CPAs) provide the expertise to assist small businesses in the identification and mitigation of these risks. Certified Public Accountants (CPAs) assume a crucial position in risk management by engaging in various tasks such as cash flow management, evaluating the financial feasibility of expansion strategies, and reviewing investment prospects.

●    Business Valuation:

When the decision arises to divest the business or attract potential investors, certified public accountants (CPAs) possess the expertise to deliver precise and reliable business appraisals. This practice guarantees equitable remuneration for small business proprietors' diligent efforts and facilitates the attraction of prospective purchasers or investors.

The Benefits of the CPA-Small Business Partnership:

●    Financial Clarity:

One of the foremost benefits associated with collaborating with a Certified Public Accountant (CPA) is the acquisition of enhanced comprehension pertaining to one's financial circumstances. By utilising precise financial information and receiving help from professionals, small business owners are able to make well-informed decisions that contribute to the enhancement of profitability and long-term viability. Unlock cost savings and streamline your operations with professional accounting outsourcing services offered by VNC Global - your trusted partner in Outsourcing for Accounting firm in Singapore.

●    Time Savings:

Time savings can be achieved by small business owners through the efficient management of their money, which can otherwise be a burdensome and daunting task. Entrepreneurs can enhance their productivity and alleviate stress by delegating financial responsibilities to a Certified Public Accountant (CPA), allowing them to concentrate on their primary business operations. This strategic approach enables entrepreneurs to save valuable time and streamline their workflow.

●    Legal Compliance:

Certified Public Accountants (CPAs) play a crucial role in ensuring that small firms adhere to tax rules and regulations, hence maintaining compliance. This practice mitigates the potential for financial penalties, legal repercussions, or other legal complications, so enabling organisations to function with greater efficiency and assurance.

●    Strategic Planning:

Strategic planning involves the utilisation of certified public accountants (CPAs) to assist small firms in formulating comprehensive and enduring financial strategies. This includes the establishment of attainable objectives, the optimisation of tax planning approaches, and the selection of investments that are in line with the organization's overarching vision.

●    Financial Health Assessment:

Certified Public Accountants (CPAs) offer periodic evaluations of the financial well-being of firms. The continuous assessment facilitates the early detection of possible difficulties, enabling prompt adjustments and corrections to be made.

Choosing the Best CPA for Your Business:

The selection of an appropriate Certified Public Accountant (CPA) is of utmost importance in establishing a prosperous and mutually beneficial collaboration. When choosing a Certified Public Accountant (CPA) for your small business, it is advisable to take into account the following recommendations:

Qualifications: It is imperative to ascertain that the Certified Public Accountant (CPA) possesses the necessary certification and remains well-informed about current industry knowledge and regulatory requirements.

Experience: Seek out a Certified Public Accountant (CPA) who has a substantial background in collaborating with small enterprises or possesses specialised knowledge within your particular industry.

Compatibility: Compatibility is an essential factor to consider when selecting a Certified Public Accountant (CPA). It is crucial that the chosen CPA comprehends your business objectives and possesses strong communication skills, enabling seamless and efficient interaction between both parties.

Services Offered: The range of services provided includes: It is essential to identify the particular financial services that are needed and ascertain whether the Certified Public Accountant (CPA) possesses the capability to fulfil those requirements.

Fees: The discussion of costs in advance is recommended in order to prevent unexpected financial obligations. Certain certified public accountants (CPAs) employ an hourly billing structure, but others provide fixed fees or monthly retainers as their preferred pricing models.

Final Thoughts:

The collaboration between Certified Public Accountants (CPAs) and small enterprises has been identified as a key factor contributing to achieving financial success. Certified Public Accountants (CPAs) possess specialised knowledge and skills that allow them to provide valuable advice, counsel, and assurance to small business owners. By using their expertise, CPAs empower these entrepreneurs to effectively navigate the intricate financial terrain, instilling them with a sense of confidence and tranquillity.

Through the cultivation of such teamwork, small enterprises can effectively attain their financial objectives and establish a foundation for sustained expansion and profitability. For small business owners seeking to enhance their financial success, it is advisable to engage in collaboration with a proficient Certified Public Accountant (CPA) at the earliest opportunity. Discover the strategic benefits of outsourcing for your accounting firm. If you are looking for an excellent Bookkeeper for Accounting firm in Singapore, partner with VNC Global for a no-obligation outsourcing consultation.

[mariacallous]

In 2020, Nazia was working at a data entry office in Hyderabad, but dreamed of being a beautician. Then, on YouTube, she saw a video about Urban Company, a platform similar to the US site TaskRabbit, which promises to connect workers—plumbers, electricians, painters, beauticians, and others—with clients who need their services. Workers who join the platform as beauticians often pay upward of $500 to register and receive a salon equipment kit. For Nazia, it felt like an investment worth taking.

When it launched in 2014, Urban Company was revolutionary for India’s disjointed home services market, providing customers with vetted and trained workers through an easy-to-use interface. Nazia was one of tens of thousands of workers who joined the platform, which grew and grew thanks to consecutive rounds of fundraising from investors including Tiger Global and Prosus Ventures, becoming the largest home services provider in India, valued at almost $3 billion. Then it expanded into the United Arab Emirates and Singapore. In 2023, it launched in the US.

For workers it promised an opportunity to work flexibly, and earn well. In 2020, Fair Work, a research group that studies gig work companies, rated the company the best for workers in India, giving it a score of eight out of 10 on parameters that include fair pay and working conditions. (Uber scored one out of 10).

Nazia got stellar ratings and reviews from customers on the platform—so much so that she was invited to pay $300 to upgrade her account to Prime, which gave her access to better-paying jobs.

“Everything was going great,” she says. “With the money I made, I was able to help my family, buy a two-wheeler, and save money for my wedding.”

Urban Company fostered an identity for itself that was different from other gig work platforms, particularly for women. But since the start of the year, things have gone downhill, fast. Thousands of workers have found themselves arbitrarily dumped from the platform for not meeting new targets that they say have been set unattainably high. Nazia is among them. The platform, it seems, is subject to the same cycle of “enshittification” as its peers, sacrificing the incentives it had offered to get workers onto the platform in order to turn a profit—and abandoning its promises of flexibility in the process.

Urban Company declined to comment.

The first sign of trouble at Urban Company started in 2021, as the pandemic hit the home services business. The company slipped in Fairwork’s rankings, scoring five out of 10. Workers twice held protests demanding lower commissions and safer working conditions. After a media storm, Urban Company published a Medium blog introducing a “12 point program” to “improve partner earnings and livelihood”—which included lowering commissions and introducing an SOS helpline for women’s safety. In an attempt to be more transparent, the company started publishing a partner earnings index, but it also filed lawsuits against four protesters for “illegal and unlawful” actions.

But things got really difficult for Urban Company’s workers in 2023. The platform introduced a new rule stipulating that workers had to maintain an acceptance rate of at least 70 percent, a customer rating of at least 4.7 out of 5, and cancel fewer than four jobs per month. Failure meant being blocked from the app. Nazia managed to keep her ratings above 4.8 until May 2023, when they slipped to 4.69. She was temporarily blocked and put into “retraining”—an online video course followed by 10 bookings that she had to take free of charge in an attempt to boost her rating. Unfortunately, for Nazia, her rating did not budge from 4.69. Since then, she’s been out of work.

“It all happened so quickly,” Nazia says. Now she’s stuck with $2,500 in loans.

I spoke to more than a dozen women like Nazia, all of whom asked for anonymity to protect themselves from retribution and say they were blocked by the platform after failing to meet what they believe were unrealistic expectations.

In Bengaluru, Shabnam—who used a friend’s credit card to pay the $500 joining fee—found that Urban Company started assigning her jobs farther and farther away from home. With rising costs and high commissions, taking these distant trips was “as good as earning nothing,” she says. She turned down the jobs that weren’t economically viable, and soon her response rate—the number of jobs she accepted—dropped to 20 percent. In June, she was dropped from the platform.

Seema, who had worked for Urban Company for five years, had a miscarriage earlier this year. As she was being rushed to the hospital, she didn’t have time to mark in the Urban Company app that she wasn’t able to work that day. Her acceptance rate of bookings fell to 30 percent. She couldn’t get her rate back up to the mandated 80 percent, and she was permanently suspended from the platform. “I went to the office with the doctor’s prescription and everything. They still did not agree to reinstate my account,” Seema says.

In Hyderabad, Sunanda says her account was deactivated earlier this year after a death in the family meant she had to cancel some jobs. She pleaded with a company representative on its helpline and in person—she even submitted the death certificate, but she’s still blocked. “They said they cannot reinstate my account because my rating is not 4.7 or above. I told them my rating is 4.69 and if they give me a chance I will bring it back up, but they refused,” Sunanda, 42, said. “They have given the customers this one weapon: ratings.”

As well as the stick of targets and quotas, Urban Company also offered a carrot for workers: shares in the business.

In 2022, the company announced its Partner Stock Options Program (PSOP), granting shares worth $18 million over the next five to seven years. The following November, they awarded stocks worth approximately $635,000 to 500 partners. But while the PSOPs seemed to be almost guaranteed for workers, the process of accessing them is heavily gamified.

Pratima, an Urban Company beautician, was very excited at the end of 2022 when she realized she’d made it to the top 10 list of workers in her category in Bengaluru. If she continued to stay in the top 10 until April, she was told she’d be granted the company’s stock options that following November. “They call us partners, but don’t treat us like it,” said Pratima, requesting to be referred to under a pseudonym. “I was hoping that if I get a share in the company, maybe then I will be treated like a partner.”

By February, Pratima had completed more than 200 jobs, and she was still in the top 10. Then, a series of low ratings by disgruntled customers pulled down her overall rating, blocking her temporarily and dropping her off the leaderboard. She kept at it, worked back-to-back jobs, and got herself unblocked and back into the rankings. April came around, and she was in the top 10. But then the company seemed to have extended the contest—the leaderboard has kept on counting, but the workers don’t know what’s going on. “It’s like they are making us run a marathon in the name of shares,” she says.

For women who were sold Urban Company’s promises of flexibility and empowerment, the shock of losing their livelihood or being forced to work longer and longer hours has been exacerbated by a sense of betrayal.

“For women especially, a lot of times they have care responsibilities at home, and so there’s hope to find work that’s flexible, that allows them to pick up their kids from school or take junior to the doctor,” says Alexandrea Ravenelle, an author of two books on gig work and a sociology assistant professor at the University of North Carolina Chapel Hill. “A lot of these platforms are playing off of that need for flexibility because, for many of the workers who are coming to these platforms, an alternative isn’t a white-collar job in a tech office where they can bring the play pen and set the kid up.”

The mismatch between the promise of these platforms and their reality becomes clear when the businesses move from their early growth phase, in which they are able to burn investors’ cash, to one where they have to start to turn a profit.

When two-sided marketplaces that match workers with clients grow, they try to make things as comfortable as possible for workers to create a deep pool of available services. “The shortcut way to do this is to offer incentives to them—be it sellers, drivers, or other gig workers—showing them that this is a lucrative business,” says Rutvik Doshi, a general partner at VC firm Athera Venture Partners.

Companies spend big on marketing as they try to grow as fast as possible (during the 2021–2022 financial year, Urban Company spent close to $30 million on marketing and clocked a loss of over $60 million), working on the assumption that one day the demand for their services will become organic, the suppliers will start making enough money without incentives, and the platform will be able to raise the commissions it takes off its workers.

But when this doesn’t happen, companies desperately rework their models. When they need to curb spending, or when they struggle to raise new funding, marketing is the first thing they cut. Demand drops, creating an oversupply of workers on the platform. “And the excessive supply on the platforms feels the pinch. That’s the typical cycle with a two-sided marketplace,” Doshi says.

On July 10, Urban Company CEO Abhiraj Bahl released a video to the company’s workers explaining the new strict policies. He said that each year, 45 percent of customers use the platform just once and don’t make a second booking, while 15 to 20 percent of workers leave. “And as a result of all of this, Urban Company is still a loss-making company,” he said in the video, part of which has been viewed by WIRED. “So we are losing customers and we are also losing money.”

He blamed the decline in customers on “poor quality service” and “off-platform jobs”—that is, workers making private arrangements with clients and taking their work off Urban Company, something that’s a serious risk to the company’s model. “It’s kind of an existential question: They need the workers and the customers to stay on their platform in order to remain an intermediary,” says Ambika Tandon, a tech and labor researcher at the Center for Internet and Society think tank.

All of this has led the company to push its workers into a mold that essentially has all the downsides of regular employment but few of the benefits. For workers who joined the platform for its flexibility and autonomy, this reality of platform work becomes difficult to reconcile with.

“Urban Company is trying to imagine an ideal worker for this particular model to be someone who is always available, gives their 100 percent, [doesn’t] cancel at all, has no family responsibilities,” Tandon says. “But a lot of these workers are single parents, who have family responsibility and children to take care of. These are not folks who will fit into this model of having a 80 percent, 90 percent acceptance rate.”

In June, WhatsApp groups used by Urban Company workers were flooded with messages about one of their peers, who had reportedly died by suicide after the company deactivated her account—leaving her with no source of income. Several workers I spoke with said that while the news was shocking, none of them knew the victim. “We were vexed,” Seema from Bengaluru says, “But the problem is that all of us are so isolated from each other. The platform doesn’t have any get-togethers, nothing. We all don’t have any relationships, which is a plus point for Urban Company.”

But, like their peers across the platform economy, Urban Company workers are now getting organized. In June and July, hundreds of Urban Company workers took to the streets in Mumbai, Delhi, Bengaluru, and Kolkata. Shabnam was present at one of the protests last month in Bengaluru, demanding that the company reinstate her account. With this, they have joined thousands of Indian gig workers from Uber, Ola, Swiggy, Blinkit and more.

There have been at least half a dozen such protests across different cities in India since the beginning of the year—all of them essentially fighting for the same reasons: better pay and working conditions, a ban on unfair practices, and laws governing gig work that workers can lean on for safety and protection. “It’s not just Urban Company that has been blocking accounts,” said Shaik Salauddin, founder of Telangana Gig and Platform Worker Union. “Ola, Uber, Swiggy, Zomato, Amazon, Flipkart—all aggregator companies are doing this.”

Rikta Krishnaswamy, a coordinator with the All India Gig Workers Union, said that the union has had conversations with the labor departments across different cities, including Delhi and Pune. Another meeting is coming up in Mumbai. “We have raised complaints against these illegal dismissals, and the labor departments in Delhi, Noida, and Gurugram have sent notices to the company for a meeting,” she said. “Let’s see if they actually show up.”

Some of the workers whose accounts were blocked have been able to get it reinstated, provided their rating was not lower than 4.7 and they weren’t blocked for trust and safety issues. But, if the video shared by Bahl is any indication, things are only going to get worse by the end of the year. The company has launched a salon quality improvement program called Project Shakti, under which, by December, the performance metrics are going to get even stricter for beauticians: an acceptance rate greater than 80 percent, no more than three monthly cancellations, and “100 percent orders delivered on UC app only.” The rating threshold will continue to be at a minimum of 4.7.

The new policy is being hammered home. Workers whose accounts have been reinstated and those already active on the platform are being called for a meeting to the Urban Company office in small groups of around 10. Some have to watch Bahl’s video. Then they are presented with new terms and conditions to sign, which include consent for them to be permanently blocked from the platform if they miss their targets.

[pivottreesingapore]

5 Digital Marketing Strategies for E-commerce business in Singapore

It should come as no surprise that social media and digital marketing are integral parts of daily life in Singapore, where there are expected to be 5.5 million internet users this year. One of the world's greatest internet penetration rates (84%) is reportedly found in Singapore. Both brands and people are embracing digital marketing. Maintaining a competitive edge in digital marketing methods can help a business succeed. However, several constants are still important in this continuously changing area. Here are 5 digital marketing techniques employed by a digital marketing company that dominated Singapore's online market:

Search Engine Optimization

Some might think SEO (Search Engine Optimization) is obsolete and has no place in the digital world. But throughout the years, Singaporean digital marketing organizations have employed it as one of their most effective digital marketing techniques. Amazing organic ranking results were achieved nationwide by agencies concentrating on technical specifications, social signals, backlinks, content, and optimized website architecture. E-commerce websites use search engine optimization to their fullest potential to direct customers looking for their items to the website. Today's SEO requires more than website optimization; you must comply with Google's revised algorithms, give the necessary data, and stay up to date. This improves the ranking of your website and your user with a better experience.

Content marketing

Content marketing is one of the most varied and intricate forms of digital marketing. The majority of items in the digital industry contain content, including blogs, articles, websites, press releases, whitepapers, and social media posts. Because content marketing demands actual competence to provide excellent returns on investments for the clients, not many agencies can master it. The most effective digital marketing tactic Singaporean businesses are interested in is content marketing. Companies in Singapore that view content marketing as a funnel where consumers go from awareness of a brand to purchase are doing well. Well-written copy alone may effectively convey your message and sell your goods and services to a large audience.

Social Media

A digital marketing strategy is only possible with the client's social media presence. In actuality, it is the most suitable and affordable method of branding. Singapore agencies encouraged numerous social media campaigns on sites like Twitter, Facebook, Instagram, and Pinterest last year to generate buzz and increase brand awareness. The strategy was most effective when organizations included relevant links, videos, infographics, images, and more. As long as it is done correctly, social media offers a chance for all organizations, including B2C and B2B ones, to increase their consumer base. If you are aware of your target audience and produce content that will interest them, you must succeed on social media.

Video Promotion

Video marketing has completely dominated the internet landscape during the past few years. The average conversion rate for a Singapore business website with videos is 4.8%, compared to 2.9% for those without videos, demonstrating the growing relevance of video channels. According to a survey, digital marketers who used videos to promote their goods and services saw a 54% increase in brand recognition nationwide and received 66% more qualified leads. Many people acknowledged that including video marketing in their digital marketing plan enabled them to increase customer retention rates to 55%. Businesses that used video marketing to target their customers expanded significantly in Singapore in 2019. Video interviews, testimonials, Vlogs, live streaming, product evaluations, and video advertisements are a few of the video formats that have become very popular in Singapore.

Data

If you don't incorporate data into your digital marketing approach, you're flying blind. Before developing a digital marketing strategy, many digital agencies in Singapore today rely on intelligent and segmented data. The only way to create an effective digital marketing plan, from content marketing to PPC and SEO, is by gathering data about your present and potential customers. Many agencies cleverly used CRM (Customer Relationship Management) systems to gain access to customer information. Integrating CRM into your digital strategy lets you combine your customers' data into one database that can be viewed and controlled from anywhere. Digital marketing services from Pivot tree can be beneficial for you.

[threelittlepigspro]

Search Engine Optimization vs Search Engine Marketing - Pros vs Cons

You may be confused by two terms, "search engine optimization" (SEO) and "search engine marketing" (SEM) that are often used in the digital marketing industry. They sound the same, but aren't, and are different strategies that has a time and place for your business.  Let’s explore the differences, the pros and cons of each, and how business owners can effectively use both to maximize their online leads and sales.

Introduction to SEM: Immediate Results

SEM, short form for Search Engine Marketing, primarily involves paid advertisements on search engines like Google.  The most common form of SEM is Pay-Per-Click (PPC) advertising, where you pay each time someone clicks on your ad. This strategy provides immediate results, offering quick visibility and an influx of traffic and leads to your site. Immediate Results with SEM  When you pay for an SEM campaign, you are essentially paying for the top spots on search engine results pages (SERPs). This guarantees that your website appears prominently when potential customers search for keywords related to your business. The benefits are almost instantaneous. Once your campaign is live, you can start seeing increased traffic and potential leads, sales and conversions. Examples of Search Engine Results of SEM in Comparison to SEO For example, a local Singaporean aircon servicing business can use (SEM) Google Ads to target keywords like "air con servicing Singapore" or "aircon repair Singapore." Within hours of launching the campaign, the aircon servicing service can see a spike in website visits, leads and enquiries.

SEM results too come with a "sponsored" wording above their results.

Introduction to SEO: What is SEO

(SEO), short form for Search Engine Optimization is a search based digital marketing strategy focused on improving your website’s organic ranking on search engines such as Google and Bing. Unlike SEM, SEO does not involve paying for ad placements. Instead, it relies on optimizing technical aspects of your website, creating high-quality content and link building. Key SEO Practices that are Different to SEM - Content Development Around Relevant Keywords  Unlike SEM campaigns requires more keyword research, grouping and short form copywriting based, key practices in SEO include optimizing title tags, meta descriptions, and headers with target keywords. It also involves curating SEO friendly content around keywords that attract potential customers to your business. Such as creating informative blog posts based on longer tail keywords in the form of engaging product descriptions, and comprehensive guides can help attract organic traffic. Content development is much heavier in SEO. That is because only by understanding what your audience is searching for, you can create valuable content that meets the user query on search engines. Hence leading to ranking well on organic search results.

SEO or PPC: What to Focus On First?

There are simple ways to think about SEO and PPC. If you're a business owner, then leads and customers are the lifeline if your business. Hence forth, SEM can be seen as an immediate solution to your business needs. There is also no reason why you can't scale a business just solely on one channel: SEM. In my enterprise days, our online sales of over a million a month was 80% to 90% reliant on paid channels. Either way, here are the pros and cons of SEO and PPC. SEO: A Long-Term Investment Pros: SEO is cost-effective in the long run. High search engine rankings builds credibility and trust with your potential customers Provides sustainable traffic over time Creates an invaluable asset for your company Cons: Takes time, money and effort to see results It requires continuous effort and updates PPC: Immediate Visibility Pros: Instant visibility and traffic. Highly measurable and controllable Targeted advertising based on specific keywords The ability to test offers FAST! Cons: Can be expensive, especially in competitive industries Traffic stops once you stop paying for ads The similarities between both is they are involve understand user query. In simpler terms, this is keyword research commonly known amongst many search marketers. They both require optimisation on the landing page level.

Cost Benefit Analysis of SEO Versus SEM

The costs and benefits associated to each strategy aren't only monetary. However, they are also related to: time required for results. SEM, PPC campaigns may require some budget upfront, especially for competitive keywords. However, I'll still recommend SEM to business owners as it offers the ability to go live, test offers, product market fit, and adjust fast. Nonetheless, PPC done right can too be done on an efficient budget.  In comparison, SEO efforts require more upfront investment in quality content creation, technical SEO audits, backlinks but can be more cost-effective in the long term. The reason I'll recommend business owners to go with PPC first is because you don't want to end up spending all the time building up SEO assets, driving traffic by ranking at top search engine results and not achieving any conversions after 6 months! You can repurpose research from PPC campaigns to SEO. Yes, by building SEO content/ landing pages around converting keywords and user queries from your SEM campaigns. SEM for Immediate Results PPC/SEM campaigns provides instant visibility, making them ideal for businesses looking to generate immediate traffic and leads. The duration of these campaigns also vary based on your budget and return on ad spend. If you achieve a positive return on investment, then why not spend more for longer periods of time! With SEM, you can quickly test and adjust your marketing strategies. Immediate feedback from PPC campaigns allows you to refine your marketing messaging, offers and optimize the campaign for better performance. This flexibility is a significant advantage for businesses looking to test new markets and offers. I am a huge fan of SEO. However if you’re a small medium enterprise owner starting out, I’d say go for search engine marketing first because it allows for rapid testing of offers to achieve product market fit. Nonetheless, effective SEM requires continuous monitoring and tweaking. Tools such as Google Ads, Google Analytics 4 and Google Tag manager can be used to track performance. On the digital media end, metrics such as click-through rates (CTR) and conversion rates are looked at. You can optimize by adjusting bids, ad copywriting, keyword intent and targeting parameters.

SEO for the Long Run: Building a Company Asset

While SEM can give you immediate results, SEO is a long-term strategy that builds long term value for your business. There are entire marketplaces such as EmpireFlippers, Flippa that investors, sellers buy and sell, websites that has SEO traffic. These SEO ranked websites are worth millions of dollars due to their sustained traffic, organic rankings and cashflow it produces. If you are look to exit your business for a multiple, I am sure strong SEO organic traffic can help with the exit valuation of your local business. Long-Term Benefits of SEO  Investing in SEO is akin to building an asset that continues to grow over time. High-quality backlinks and optimized content increase your website's authority, making it easier to rank for competitive keywords. This ongoing effort pays off as you gradually see more organic traffic and improved online visibility. Requirements for Long-Term SEO Success Follow the 80/20 rule, backlinks are the key to traditional long term SEO success. I'd say spend a good time building a strong backlink profile by earning links from reputable sites. SEO friendly, on page SEO and quality content is a given. Secondly to note, local SEO done right has been taking the SEO industry by storm and ranking on Google maps pack has became a quick fire strategy. As with with building any asset, time and monetary investment are required from hiring a team to produce SEO friendly content to hiring an SEO agency to help you earn backlinks through link building outreach. SEO tools like Ahrefs, SEMrush and Majestic SEO are required for backlinks prospecting purposes, technical SEO audits, content audits, and to monitor SEO performance.

Recommended Course of Action for Business Owners in Singapore

In my experience working alongside Singaporean small business owners, they are often anxious for leads because customers can make and break a company's cashflow. Hence forth, I recommend combining both SEM and SEO. A "blended search" method can yield optimal results. Here’s how to strategically use both SEM and SEO for Optimal Results: Start with SEM for Immediate Traffic: Launch PPC campaigns to generate quick visibility and traffic. This helps you gather immediate data and understand which offers, keywords and ad copies perform best. Invest in SEO for Long-Term Growth: While running SEM campaigns, simultaneously invest in SEO to build a robust online presence. Focus on creating high-quality content and earning backlinks. Analyze and Adjust: Use the data from your SEM campaigns to refine your SEO strategy. Understanding which keywords drive the most traffic can help you optimize your content more effectively. Continuous Monitoring and Optimization: There are overlaps in SEO and SEM such as conversion rate optimization, tweaking of content, visuals on landing pages. You can use data from both campaigns to make necessary adjustments.

Conclusion

I am a hardcore SEO fan. However, there is no denying the strengths of paid traffic from SEM to social media marketing. Ultimately, the goal here is to create an end to end customer acquisition funnel with positive return on ad spend on paid channels.Then, compliment it by building for the long term with SEO. This way, business owners can achieve both immediate and long-term success in search marketing.  This strategic approach ensures that you not only attract customers immediately but also build a compounding search presence to potential customers over time. Read the full article

[polypacksblog]

Understanding the Benefits of 3-Layer PE Films in Packaged Drinking Water

Packaged drinking water is a staple in many households and businesses, ensuring that everyone has access to clean, safe hydration. But have you ever wondered about the packaging that keeps your water fresh and secure? Enter the world of 3-layer PE films, a game-changer in the packaging industry. This blog post aims to explore the benefits of using 3-layer PE films in packaged drinking water, their unique features, and why they are becoming the go-to choice for leading suppliers like Tilak Polypack.

The Importance of Quality Packaging in Drinking Water

Quality packaging is essential in maintaining the purity and safety of drinking water. Contaminated or poorly sealed packaging can lead to a host of issues, from unpleasant tastes to serious health risks. Hence, investing in high-quality packaging materials is non-negotiable for any reputable water supplier.

Ensuring Safety and Hygiene

The primary function of any drinking water packaging is to ensure the safety and hygiene of the water inside. 3-layer PE films are designed to provide an exceptional seal, reducing the risk of contamination.

Maintaining Freshness

Another critical aspect is maintaining the freshness of the water. Packaged drinking water film made from 3-layer PE films helps preserve the natural taste and quality of water, ensuring it remains fresh over long periods.

Environmental Considerations

Quality packaging also involves considering the environmental impact. The use of 100% virgin materials in 3-layer PE films makes them more sustainable and eco-friendly compared to other options.

What Makes 3-Layer PE Films Stand Out?

You might be wondering, what exactly makes 3-layer PE films so special? The answer lies in their unique composition and the benefits they provide.

High Seal Strength with Metalosine

One of the standout features of 3-layer PE films is their high seal strength, achieved through the use of metalosine. This ensures that the packages do not leak or burst, even under extreme conditions.

Surface Printing Capabilities

Surface printing up to 8 colors with optimum deep-freeze properties makes these films versatile for branding and marketing purposes. Attractive and durable packaging can significantly enhance a brand's market presence.

Versatility in Sizes

These films are suitable for packaging water in various sizes, ranging from 200 ml to 5 liters. This versatility makes them ideal for different market needs, whether it's for individual consumption or larger family packs.

The Role of Tilak Polypack in the Industry

Tilak Polypack has established itself as a leader in the packaged drinking water film market. Their global presence in countries such as the US, Singapore, Australia, Germany, Canada, New Zealand, United Kingdom, Ireland, Scotland, and Norway speaks volumes about their quality and reliability.

Pioneering Innovations

Tilak Polypack continues to innovate in the field, ensuring that their products meet the highest standards of quality and safety. Their commitment to using 100% virgin materials and the latest technologies sets them apart from competitors.

Trusted by Leading Brands

Many leading brands trust Tilak Polypack for their packaging needs, thanks to their consistent quality and excellent customer service. This trust is built on years of delivering reliable and effective packaging solutions.

Sustainability Efforts

Tilak Polypack is also committed to sustainability. Their use of eco-friendly materials and processes ensures that they contribute positively to the environment while providing top-notch products.

Benefits of Using 3-Layer PE Films in Packaged Drinking Water

Now that we understand what 3-layer PE films are and why they are important, let's dive into the specific benefits they offer in the context of packaged drinking water.

Enhanced Protection

The multi-layer structure provides enhanced protection against contamination, ensuring that the water remains pure and safe to drink.

Durability and Strength

These films offer excellent durability and strength, preventing leaks and breaks during transportation and storage.

Cost-Effectiveness

While the initial investment may be higher, the long-term benefits of reduced wastage and improved product quality make 3-layer PE films a cost-effective choice.

[georgemathew8899]

SEM Investment Winning Strategies For More Clients

With search engines now the go-to-place for most people, it makes sense when business owners try to build their online presence. Actually, investing in digital marketing campaigns is now a must-do in your quest to give your competition a run for their money. After all, there is no way you can reach out to your target audience yet they do not even know that your business exists.

One online advertising technique that businesses are already leveraging on is Search Engine Marketing. With what SEM offers the business world, it is now possible to build a strong presence on Google search and ensure your each your business objectives. But how can you get the most out of SEM campaigns without strain?

Fret not since we are here to help find answers to some of your burning questions. This blog post looks into some of the top SEM investment winning strategies to leverage.

Know Your Audience

SEM campaigns can only work for your when targeting the right audience using optimized ads. All you have to do is make the display ads appear only to customers who initiate a search using keywords related to your services or products. But choosing the right keywords is never an easy undertaking.

That’s where SEM agencies in Singapore come in handy. Most marketing agencies will always carry out keyword research by examining your competitors. In this way they can come up with the right keywords that help you in creating highly optimized ads.

Always Test and Measure Your Performance

You should make it the norm to test and measure your performance. There’s no way you can keep using Facebook Ads yet they never produce the expected results. Actually, businesses that stick with underperforming marketing strategies risk incurring huge losses in the long run. The good news is Google Ads, allow access to in-depth data on any ad that is delivering remarkable results in terms of top performing keywords, Click-Through-Rate or even impressions.

Rounding Up

Getting the most out of Search Engine Marketing is not that hard as long as you are putting the right measures in place. Just as is the case with any other form of business advertising campaign, you need to figure out what works and what does not. Not to mention, you need to keep pace with changes taking place in the world of digital marketing.

[growbeansprout]

Scope to Get Benefits By Investing in Singapore ETFS Funds and Bonds

Start Singapore ETFS to purchase or sell for board lots of 100 units, which should be less expensive than Unit Trusts, on the Singapore Exchange. As a result, it enables new investors to get started with low-risk alternatives in Singapore like regular stocks. For more details on Singapore ETFs, read this sg investment blog.

[financialhorse]

How to Invest in Commodities (as a Singapore investor)

As promised, I’ve been meaning to do an article on commodities for the longest time now. If I am right, commodities investing might become a big part of this decade, so it’s worth spending some time to understand the basics. Let’s talk about the commodities industries generally, and what drives the commodities market and commodities prices. Now I know that this part might come across as being…

[health-and-medical-services]

How Much Does A Full Body Checkup Cost In Singapore, And What Tests Are Typically Included?

Many people place a high value on maintaining their health, and a complete physical examination is a thorough approach to make sure everything is operating as it should. Depending on the provider, the package chosen, and the particular tests covered, the price of a complete body examination in Singapore might vary significantly. This blog post will explore the typical costs and what you can expect to be included in a full body checkup in Singapore.

Cost of a Full Body Checkup

In Singapore, a complete medical check up might cost as little as SGD 300 or more than SGD 2000. The reputation of the healthcare professional, the scope of the examination, and the technology employed are some of the elements that affect this cost. Here’s a breakdown of the typical price ranges of health screening packages:

Basic Packages (SGD 300 - SGD 600):

Ideal for young and healthy individuals.

Covers essential health screenings and basic blood tests.

Standard Packages (SGD 600 - SGD 1200):

Suitable for middle-aged adults or those with a family history of medical conditions.

Includes more comprehensive tests, such as imaging and advanced blood work.

Premium Packages (SGD 1200 - SGD 2000+):

Designed for older adults or individuals seeking an extensive health evaluation.

Offers an exhaustive range of tests and often includes specialist consultations.

Tests Typically Included

A full body checkup typically involves a series of tests and screenings to assess the overall health of various organs and systems. Here’s a list of commonly included tests:

1. Blood Tests:

Complete Blood Count (CBC): Measures various components of the blood, including red and white blood cells and platelets.

Lipid Profile: Checks cholesterol levels, including HDL, LDL, and triglycerides.

Liver Function Test: Assesses the health of the liver by measuring enzymes, proteins, and bilirubin.

Kidney Function Test: Evaluates how well the kidneys are working by measuring substances like creatinine and urea.

Blood Glucose Test: Checks for diabetes or prediabetes by measuring blood sugar levels. Choose the best blood test clinic in Singapore

2. Urine Analysis:

Detects infections, kidney disease, and other conditions by analyzing the composition of urine.

3. Imaging Tests:

Chest X-ray: Helps detect lung conditions, heart problems, and other thoracic issues.

Ultrasound: Commonly used to examine abdominal organs, thyroid, and sometimes reproductive organs.

4. Cardiovascular Assessments:

Electrocardiogram (ECG): Measures electrical activity of the heart to detect heart conditions.

Treadmill Stress Test: Assesses how well the heart performs under physical stress.

5. Cancer Screenings:

Mammogram (for women): Screens for breast cancer.

Pap Smear (for women): Checks for cervical cancer.

Prostate-Specific Antigen (PSA) Test (for men): Screens for prostate cancer.

6. Bone Health:

Bone Mineral Density Test: Evaluates bone strength and the risk of osteoporosis.

7. Other Specialized Tests:

Thyroid Function Test: Checks how well the thyroid is working.

Vitamin D Test: Measures vitamin D levels, which are crucial for bone health and immune function.

Choosing the Right Package

When deciding on a full body checkup, consider your age, medical history, and specific health concerns. Younger individuals without significant health issues might opt for a basic package, while older adults or those with a family history of medical conditions may benefit from a more comprehensive package.

Additionally, it's important to choose a reputable healthcare provider. Many hospitals and clinics in Singapore offer full body checkup packages, including Raffles Medical, Parkway Shenton, and Fullerton Health. Researching and reading reviews can help you select the best option for your needs.

Conclusion

A full body checkup is a valuable investment in your health. By understanding the costs and what tests are typically included, you can make an informed decision that suits your health needs and budget. Regular medical screening in Singapore can help detect potential health issues early, allowing for timely intervention and better health outcomes. Whether you opt for a basic or premium package, prioritizing your health through regular screenings is always a wise choice.

[seocompany1010]

Driving Success: How SEO Services in Singapore Impact Business Growth

In the digital age, where online visibility can make or break a business, the role of SEO services in Singapore has become increasingly crucial. As consumers turn to search engines like Google to find products and services, businesses must leverage SEO to stand out in the competitive Singaporean market. In this blog, we'll explore how SEO services drive success and impact business growth in Singapore.

Enhancing Online Visibility

At the heart of SEO services lies the goal of enhancing a business's online visibility. By optimizing website content, structure, and other elements according to search engine algorithms, SEO services help businesses rank higher on search engine results pages (SERPs). This increased visibility ensures that businesses appear prominently when potential customers search for relevant products or services, driving organic traffic to their websites and increasing the likelihood of conversion.

Targeting Relevant Audiences

SEO services in Singapore focus on targeting relevant audiences who are actively searching for products or services offered by businesses. Through keyword research, content optimization, and other strategies, SEO services ensure that businesses reach audiences with high purchase intent. By delivering content that addresses the specific needs and interests of their target audience, businesses can attract qualified leads and increase the likelihood of conversion, driving business growth and success.

Building Credibility and Trust

A strong online presence is built on credibility and trust, and SEO services play a crucial role in establishing both. By optimizing website content for relevant keywords and providing valuable, authoritative information, SEO services help position businesses as trusted sources of information in their respective industries. This builds credibility with both search engines and potential customers, making it more likely that they will choose a business over competitors when making purchasing decisions.

Generating Sustainable Traffic

Unlike paid advertising, which requires ongoing investment to maintain visibility, SEO services generate sustainable traffic over the long term. By optimizing website content and building quality backlinks, SEO services improve a business's search engine rankings and drive organic traffic to its website. This sustainable traffic ensures a steady stream of visitors who are actively searching for products or services offered by the business, increasing the likelihood of conversion and driving sustained business growth.

Measuring Performance and ROI

Key to the success of SEO services is the ability to measure performance and return on investment (ROI). SEO analytics and reporting tools allow businesses to track key metrics such as website traffic, keyword rankings, and conversion rates, providing valuable insights into the effectiveness of their SEO strategies. By analyzing this data and making informed decisions, businesses can optimize their SEO efforts to drive maximum results and achieve their business objectives in Singapore's competitive market.

Conclusion

In conclusion, SEO services play a pivotal role in driving success and impacting business growth in Singapore. By enhancing online visibility, targeting relevant audiences, building credibility and trust, generating sustainable traffic, and measuring performance and ROI, SEO services help businesses attract more customers, increase brand awareness, and drive sustained growth over the long term. As Singapore continues to embrace digital transformation, investing in SEO services has become not just a choice but a necessity for businesses looking to thrive in the competitive landscape of the digital economy.

[vncglobal]

The Role of Cash Flow in Business Expansion and Growth

Cash flow is the lifeblood of any business. Without a steady stream of cash coming in and going out, a business will struggle to grow and expand. This is why managing cash flow is essential to business success. In this blog post, we will explore the role of cash flow in business expansion and growth, and highlight the importance of cash flow experts in Singapore.

Cash flow is the amount of cash that flows in and out of a business over a specific period. A positive cash flow means that more money is coming in than going out, while a negative cash flow means that more money is going out than coming in. It is important to maintain a positive cash flow to ensure that the business has enough money to cover its expenses, pay its bills, and invest in growth opportunities.

One of the most significant benefits of a positive cash flow is that it allows a business to expand and grow. With more cash available, a business can invest in new equipment, hire more staff, expand its product line, or even acquire another business. All of these activities require cash, and without a positive cash flow, a business would not be able to pursue these growth opportunities.

Cash flow also plays a crucial role in managing a business's financial health. By monitoring cash flow, business owners can identify potential cash shortages and take proactive measures to address them. This could involve cutting expenses, delaying payments, or pursuing additional financing options. By staying on top of cash flow, business owners can avoid the cash flow crises that can cripple a business and derail its growth plans.

Cash flow experts in Singapore can help businesses manage their cash flow effectively. These experts have the knowledge and experience to analyze a business's cash flow patterns, identify potential cash flow issues, and develop strategies to optimize cash flow. They can help businesses create cash flow forecasts, implement cash flow management tools, and provide ongoing support and advice to ensure that cash flow remains strong and stable.

In conclusion, cash flow is a critical factor in business expansion and growth. Maintaining a positive cash flow allows businesses to pursue growth opportunities, manage their financial health, and avoid cash flow crises. Cash flow experts in Singapore can help businesses manage their cash flow effectively and ensure that they have the financial resources they need to achieve their growth goals.

[mariacallous]

TikTok is spelling out to its European users that their data can be accessed by employees outside the continent, including in China, amid political and regulatory concerns about Chinese access to user information on the platform.

The Chinese-owned social video app is updating its privacy policy to confirm that staff in countries, including China, are allowed to access user data to ensure their experience of the platform is “consistent, enjoyable and safe”.

The other countries where European user data could be accessed by TikTok staff include Brazil, Canada and Israel as well as the US and Singapore, where European user data is stored currently.

TikTok’s head of privacy in Europe, Elaine Fox, said: “Based on a demonstrated need to do their job, subject to a series of robust security controls and approval protocols, and by way of methods that are recognised under the GDPR [the EU’s general data protection regulation], we allow certain employees within our corporate group located in Brazil, Canada, China, Israel, Japan, Malaysia, Philippines, Singapore, South Korea, and the United States, remote access to TikTok European user data.”

Data could be used to conduct checks on aspects of the platform, including the performance of its algorithms, which recommend content to users, and detect vexatious automated accounts. TikTok has previously acknowledged that some user data is accessed by employees of the company’s parent, ByteDance, in China.

In a letter to Republican senators disclosed in July, TikTok’s chief executive, Shou Zi Chew, said a “narrow set of non-sensitive” US user data could be viewed by foreign employees if approved by a US-based TikTok security team. He added that none of the data were shared with Chinese government officials.

The privacy policy update, which applies to the UK, the European Economic Area, and Switzerland, and which goes live on 2 December, takes place against a backdrop of political and regulatory pressure over use of data generated by the app, which has more than a billion users worldwide.

The US President, Joe Biden, has scrapped executive orders from his predecessor, Donald Trump, ordering the sale of TikTok’s US business, but in their place he has asked the US commerce department to produce recommendations to protect the data of people in the US from “foreign adversaries”. The Committee on Foreign Investment in the US, which scrutinises business deals with non-US companies, is also conducting a security review of TikTok.

Ireland’s data watchdog, which has jurisdiction over TikTok across the EU, has also launched an investigation into “transfers by TikTok of personal data to China”.

Michael Veale, an associate professor in digital rights at University College London, said that under a recent EU ruling data transfers between the bloc and China would have to be vetted for security. “It is extraordinarily difficult to routinely send EU user data to China because contracts between a Chinese and a European company can’t prevent state access.”

Under an European Court of Justice ruling dubbed Schrems II, certain data transfers outside the EU must take account of “the level of protection”, with particular focus on access by state authorities, afforded to the user’s data at the other end.

Veale said China’s data laws could lead to questions being raised over the security of even limited data transfers. However he added: “I’m not convinced that the Chinese government’s focus is currently on spying on individuals’ TikTok data. They have other means to obtain private information. Growing and deepening an influential platform is itself a powerful goal.”

In a blog post last year TikTok said it was “aligned” with the regulatory direction set out by the Schrems II ruling.

In the UK, the Information Commissioner’s Office, the country’s data watchdog, is consulting on new guidance for data transfers post-Brexit. However, the government has paused a new data reform bill.

In October, TikTok denied a report in the business publication Forbes that it was used to “target” US citizens. Forbes had reported that it planned to track the location of at least two people via the video-sharing app.

In the privacy policy update Fox said TikTok did not collect “precise location information” from users in Europe, whether based on GPS technology or otherwise. In its current iteration the privacy policy states: “With your permission, we may also collect precise location information (such as GPS).”