#influencer agency

[x-e-n-i-a-nice]

Paige Pilgrim Model

𝐷𝑎𝑖𝑙𝑦 𝑀𝑜𝑚𝑒𝑛𝑡𝑠

[tixteenseo]

Tixteen - The Leading Influencer Marketing Agency in India

Tixteen is a premier influencer marketing agency based in India, offering top-notch solutions to brands looking to increase their reach and engagement through social media influencers. With a team of experienced professionals, Tixteen provides customized campaigns that help brands connect with their target audience and drive measurable results. From identifying the right influencers to executing the campaign, Tixteen offers a comprehensive suite of services to meet the unique needs of each brand. Experience the power of influencer marketing with Tixteen - the best agency in India.

Best Influencer Marketing Agency In India

[digitalcappuccinosblog]

Why Hiring an Influencer Marketing Agency Is the Key to Your Growth

The rise of influencer marketing is undeniable. And whether it is big brands or newer startups, everyone seems to be embracing the magnetic world of the influencers for a cutting edge. But among the endless options and strategies, exactly how can your business explore this vast ocean and, therefore, really thrive? Here comes the solution: a professional influencer marketing agency.

Benefits of a Professional Influencer Marketing Agency

Expertise That Creates Impact 

A mature influencer marketing agency can change the trajectory of your brand's growth. Why? Specialized expertise and data-driven strategies are what these agencies bring to the table. They don't just get you in front of the popular influencers; they curate the perfect match to amplify your brand voice, increase engagement, and boost conversions.

Think about it: Influencer collaboration is not just an issue of someone having a huge following but also massive audience demographics, engagement rates, content alignment, and how, ultimately, you can make an influencer partnership help drive your business goals. A full-service agency ensures that your brand isn't only seen but remembered and trusted.

The Burst of Creativity and Content 

One of the greatest contributions an influencer marketing agency will bring to the campaigns is the creative input injected into your campaigns. An agency understands that the key delivery of interesting, varied content resonates with an audience. They know how to best use the unique flair that influencers have to make a message authentic and relatable. The right content will say the right things to the right people; it ignites conversations and encourages actions.

Furthermore, when you partner with Digital Cappuccino, our creativity is synthesized with data precision to provide your campaigns with maximum outreach and impact. We know that no two campaigns need to look the same way, and through customized approaches for your brand, we aim to let its story come across differently and make an impact where it matters—the target's multiple platforms.

Accessible Exclusive Insights and Analytics 

For efficient influencer marketing, one needs data. But again, not just any type of data—actionable insights that help fine-tune strategies and deliver results. Advanced analytics tools will measure campaign performance in real-time for influencer marketing agencies. They can thus trace these key metrics, analyze how audiences behave, and calibrate their strategies.

At Digital Cappuccino, we do not simply run campaigns. We optimize them. We have the best analytics technology that determines what works and what doesn't. Our transparent reports highlight performance metrics and strategic insights and help you make informed decisions to be successful in the future. Your brand stays ahead of the curve with our continuous optimization.

Saving Time and Maximizing ROI

Time is something that, in a company, grows as the company grows. Influencer marketing campaigns and their management take a lot of time as well as energy to sustain relationships with influencers and analyze the results. The burden gets lifted when an influencer marketing agency handles the campaign, enabling you to focus on other core business operations. What's more, agencies are often established partners with many influencers, so they'll get better rates and achieve results much faster.

When you partner with Digital Cappuccino, you receive the advantage of streamlined processes that maximize efficiency and return on investment. All the outreach to influencers, campaign management, performance tracking, and post-campaign analysis are handled so that you can have peace of mind and great results.

How Digital Cappuccino Promotes Your Brand

Simplification is what we are after. We combine creativity and data intelligence with the world's most elite influencer relationships to craft campaigns that create lasting impressions. It isn't just influencer marketing. We offer a range of comprehensive SEO services to have your content rank high on organic traffic and visibility. Partnering with our teams of SEO experts are influencer marketing specialists. What follows is a seamless strategy by which your brand will thrive on search engine rankings.

Imagine the power of a perfectly executed influencer campaign that does not only capture audience attention but pushes them onto a website optimized for conversion. That is Digital Cappuccino, the power of delivering innovative and result-driven campaigns for exponential growth in your brand.

Ready to experience unparalleled growth?

If you're looking to take your brand to the next level, it's time to leverage the power of influencer marketing. Let Digital Cappuccino be your campaign architect, crafting campaigns that resonate, engage, and convert. With our expertise, your brand's growth is not just a possibility but a guarantee.

[nativescontent2024]

Redefining Success in Influencer Marketing and Content Creation

In an era dominated by influencer marketing and the mantra that ‘authenticity’ is the key to success, we’re exploring the idea that influencer activity can still thrive by being, as we like to call it, ‘authentically inauthentic’.

While it may seem paradoxical, there are certain scenarios and niches where inauthenticity can actually be a strategic advantage rather than a hindrance.

It’s not a new idea that people turn to influencers for entertainment and amusement, and comedy influencers creating parody and satirical content thrive by embracing one or more inauthentic personas. These creators openly admit that their content is scripted or exaggerated for comedic effect, and their audience appreciates the transparency in their inauthenticity. For brands or an influencer agency, this approach presents a unique opportunity to connect with audiences seeking escapism and entertainment.

Such elaborate characters blur the lines between fiction and reality, flooding their TikTok comment sections with questions such as, ‘surely this is satire?’ However, these personas can be just as engaging and relatable as real-life authenticity. Audiences are drawn to the aspect of storytelling, and however exaggerated the characters, we definitely all know someone similar…

Similarly, in the world of luxury, influencers who embody aspirational ideals and showcase a seemingly ‘out of reach’ lifestyle can maintain their allure and grow a following precisely because they are unrelatable. Their content allows audiences to escape from their everyday lives and indulge in fantasy. This creates a sense of detachment from reality, allowing viewers to immerse themselves in a captivating narrative or aesthetic without the constraints of authenticity. For a production agency in London, understanding this dynamic is key to crafting content that resonates with diverse audience preferences.

In recent times, both the challenges posed by Covid and the rising cost of living have driven audiences to seek an escape in social media and short-form content. These platforms have become the new-age TV. Once your favorite aspirational series ends, just open TikTok and see what your favorite outlandish creator is up to.

While authenticity remains a powerful and valuable aspect of influencer marketing, there are situations where being authentically inauthentic can be just as effective. It all depends on the niche, audience, and the specific goals of the influencer. In the diverse landscape of influencer activity, there is room for both authenticity and inauthenticity to coexist and cater to a wide range of audience preferences and desires.

Take, for instance, ‘The Rochambeau Club’, a fictitious tennis club born in 2021 on Instagram, leading the charge in the realm of spoof and satirical luxury. Created by London-based entrepreneur Christopher Seddon and writer Joseph Bullmore, their winning formula combines a nostalgic ‘I’ve definitely seen that somewhere before’ retro aesthetic, inside jokes that make you want to feel a part of it, and a meticulously thought-through look and feel, which any production agency in London could appreciate, for an approach to content that is gaining them a rapidly growing online audience. But, you may ask, if it doesn’t actually exist, to what end?

The club is banking on its 'genuine membership' of over 2,000 to naturally transition into real-world customers of their ‘Racquet Rosé,’ a wine retailing at £117 for a case of six bottles, available in selected London restaurants and bars. Despite existing solely in the digital realm, it has become a tangible business, registered in the UK as a wholesaler of alcoholic beverages, hinting at future drink offerings inspired by their 80s preppy universe.

On a similar note, consider ‘Gstaad Guy’, who has carved a niche by satirising the lives of the rich and, to put it frankly, snobby. His content has resonated with, and amused, the more affluent of Instagram users, and his penchant to mock the aspirational lifestyles often seen on social media has gained him a ticket to almost every FROW. It’s the type of creative strategy an innovative influencer agency might champion to stand out in today’s competitive market.

Beyond our phones and in the world of television, the concept of authenticity is also being redefined. The BBC’s Amazing Hotels series, which sees Monica Galetti and Rob Rinder visit Puglia to go behind the scenes of a hotel merely modelled on its historical local villages, and whose staff is carefully curating a ‘genuine’ version of Italy within a replica.

While authenticity remains a powerful currency for creators and brands alike, the rise of spoof accounts and satirical content cannot be ignored. This evolution encourages us to reconsider the usual ‘authenticity or nothing’ approach. It’s a reminder to creators, brands, and even a forward-thinking production agency in London, that the digital entertainment landscape is constantly changing and evolving.

[mahavirshah013]

Top Influencer Marketing Agency

Revolutionize your brand's impact with the industry's top influencer marketing agency. We excel in forging powerful connections between brands and influential voices that resonate across digital platforms. Our agency strategically selects influencers aligned with your brand ethos, ensuring authentic and compelling storytelling. From micro-influencers to industry giants, we orchestrate campaigns that drive engagement and elevate brand awareness. Stay ahead of trends with our data-driven approach, maximizing the impact of every collaboration. Amplify your brand's reach and credibility by partnering with the best in the business. Choose our top influencer marketing agency for unparalleled expertise, innovation, and transformative results.

[ozy-digital]

How App Promotion Services Can Help Your Business

Using the right digital ad strategy can help you increase your sales and reach more customers. However, it is important to use an agency that can understand your business and target audience.

In-app advertising is a great option for businesses because it allows you to target a specific audience. You can also time your ads so that they appear at key moments in the app’s user experience. To know more about App Promotion Services , visit the OZY Digital website or call 0240228675.

Mobile in-app advertising is an effective way to reach audiences on their smartphones. It is more receptive than web advertising and provides a richer user experience. In addition, it reduces the risk of ad blocking software. It also provides the ability to track customer data.

To run a successful in-app ad campaign, marketers must understand the needs of their audience. They should also select the right ad format and choose a company that can provide the highest return on investment. In-app ads can be used to promote a new app or to boost engagement in existing apps.

A good app marketing agency Sydney will work to time the ad to appear when users are most likely to interact with it. This makes the ad feel less intrusive and increases the likelihood of converting users into customers. A great company will also ensure that the ad is relevant to the user’s interests and preferences. This is done by analyzing the app’s performance and using the results to improve future campaigns.

App store optimization (ASO) is a process of optimizing an app for the app store (Apple App Store or Google Play). It includes keyword research & optimization of the app’s metadata (app name, description, screenshots, & image). A well-implemented ASO strategy can lead to higher visibility & organic installs.

It is important that your app’s title & description accurately describe what the app does & its features. It is also important to have a good image that stands out & is memorable. Pearl Lemon can help you create a bespoke app store page that will get your app in front of the right audience.

ASO also focuses on the improvement of app reviews & ratings. This is because users tend to look at apps with high ratings & positive feedback. This will make them feel like the app is worth installing. This is one of the best ways to boost your app’s popularity.

With hundreds of millions of people connected online, social media marketing is a powerful tool for businesses to reach potential customers. It involves sharing content, running ads, and engaging with followers to drive brand awareness and sales. Social media companies offer a wide range of services, including strategy development, platform management, content creation, advertising, and analytics and reporting.

Some social media agencies specialize in specific industries. For example, Need Websites offers search engine optimization, paid marketing, and digital strategy services for e-commerce companies. Founded in 2013, the small firm has a team of fewer than 10 employees.

When choosing a social media company, consider the quality of its work and whether it has experience in your industry. In addition, look for an agency that takes the time to understand your business and product. If they seem rushed or don’t listen to your feedback, you should choose another partner. A good Sydney app promotion services agency will make your mobile application stand out from the crowd and attract users.

Consumers downloaded a record 204 billion apps in 2019. With so many different mobile applications on the market, it’s essential to develop an effective app marketing strategy. Choosing the right mobile app promotion Sydney company can help you make your app stand out in a crowd of analog apps and increase user downloads.

A top app promotion agency will study your business goals and create a campaign that suits your budget and application. They will also analyze your target audience and determine their interests, requirements, and expectations. This will give them the information they need to draw the attention of users and convince them to install your mobile application.

A good app promotion agency will monitor and track the results of their marketing campaign. They will change the tactics that are not working and intensify those that are generating the desired results. This way, they can ensure that your app is getting the best return on investment. To know more about App Promotion Services , visit the OZY Digital website or call 0240228675.

[leahaart]

Eeepy boys

[niko-sasaki-dbd]

A detail I love about Episode 4, is the symbol that appears in the music ball Charles finds and the meaning it has when it comes to his own story.

The relief in the ball, is a lyre, Orpheus' symbol. It was the musical instrument that he received as a gift from the god Apollo, who was considered his father in some versions of the original myth.

Note: In The Sandman Universe, Morpheus and the Muse Calliope are Orpheus' parents.

CHARLES: I found one of those at a maritime museum once. The Case of the Drowned Diver, wasn't it, Edwin? Superstitious sailors would use them to calm the seas.

Orpheus was well known as a talented musician; his music could intrigue people's minds with supernatural ideas and had the power to broaden their thinking to new and unusual theories.

When he joined the expedition of the Argonauts, he saved them from the Sirens' music by playing his own, more powerful and beautiful melodies. Later, it was also his music that allowed Jason to accomplish the purpose of his journey.

It makes sense that sailors used his symbol on an object designed to calm the seas and guarantee their safety while navigating.

When it comes to Charles, in particular, the way he ends up using the music ball (in the absence of a more technical name for that object) is both literal and metaphorical.

On one hand, he uses the music ball to put Angie, a sea monster, to sleep, thereby solving the case of The Lighthouse Leapers. On the other hand, he uses the instrument to save Edwin and himself from The Night Nurse—not just by literally pushing her into Angie's mouth with the ball in her hands, but by causing her to meet Kashina. This meeting prompts her to remember Kashi's words later, when Charles tried to save Edwin from returning to hell by pointing out it was a mistake, and again when he asked her to open a portal to hell so he could bring Edwin back.

In Orpheus' story, when Eurydice died from a snakebite, he charmed the ferryman Charon and Cerberus, the guardians of the River Styx, by playing the lyre and singing. By doing so, he also softened the hearts of Hades and Persephone, which gave him the chance to bring Eurydice back to the world of the living.

It's curious that the lyre symbolizes the power of persuasion for Orpheus, as this is a quality in which Charles takes great pride (he is indeed very convincing). Still, I hope that's where the coincidences end.

That's all for now. To everyone who knows about Orpheus' myth and the different versions of his story, I apologize for not quoting specific authors here.

[roguedemonwatcher]

Gosh, the parallels between Lilliana and Laudna - delicious. Like both are aiding powers they claim to hate, trying to keep them at bay in their own way, and clinging to this idea that they don’t have a choice in the matter. Both necessary tools in Ludinus and Delilah’s schemes (that both Ludinus and Delilah resent on some level), both drawing power and respect from them, and both telling themselves this is the best way forward, that THEY are the ones using the other to protect those they hold dear. 

And what’s even MORE fascinating is that Imogen finally has seen this bullshit for what it is in Lilliana, even if she understands her mother loves her, but is still afraid to confront it in Laudna. Imogen is still her mother’s daughter and has that same naivety of thinking she can navigate through it all - the naive promise of a happy ending somewhere down the line.

[fxnharellll]

LEAVE LOGHAIN OUT OF UR BULLSHIT

[tragedy-machine]

with "a part of me that will never be mine" coming to an end, I'm thinking about what could be my next fic

Links to posts about those ideas if anyone needs more info:

a search for a soulmate au, charles realizes his feelings

charles organizes a date and edwin misunderstand who it's for

dark!edwin au where he revisits the idea behind esther's energy-sucking machine

charles gets more protective after s1 and edwin misinterprets why that is

pure smut about down bad charles doesn't have its own post dosxiojcpljhy

[salty-an-disco]

it's honestly so insane how much of an impact I had on this fandom kamskksmdmdm

Like. wtf do you mean I'm not just a shadow moving about and my words actually have an effect on the space I inhabit????

[digitalcappuccinosblog]

Why Indian Instagram Influencers Are Key to Reaching Millennial Audiences

Of all the new ways of reaching millennials, one way stands out more than the rest: Instagram. From a marketing standpoint, this channel boasts of more than 140 million active users in India. While it's quite some channel, it's not the platform alone that matters-it is the Indian Instagram influencers unlocking attention for millennial groups.

 Here is why their role becomes instrumental in deciding successful marketing for businesses to reach out to that particular target group.

Millennials seek authentic voices

Unlike the previous generations, millennials believe more in authenticity rather than in traditional advertising. They tend to respond better to individuals than brands, especially when such people are sharing content that comes across as authentic. Indian Instagram influencers are seen as more relatable and accessible compared to the traditional celebrities. Their personal stories, lifestyles, and curated content create a strong emotional bond with their followers. Brands can tap into that to drive engagement and trust.

At Digital Cappuccino, we know that effective influencer marketing requires an appreciation of recognizing the proper influencer representatives that have relevance to the values and the goals for your brand. It is only through experience that a campaign speaks to the mind of millennials in ways where your message places your brand message on more organic and credible platforms.

Reach Out to Relevant Millennial Publics

Indian Instagram influencers are those most suitable to help the brands reach specific niches within the millennial target audience. Such influencers normally cater to niche audiences highly engaged, whether in the fashion and style space, a tech community, or conscious consumers who care about the earth. Such niches will be a game-changer for any business in seeking to increase their visibility and relevance in the lives of millennials.

Actionable Content Types

Millennials are visual learners, and Instagram offers the ideal ground to use visual content that provokes engagement. Indian Instagram influencers have mastered the art of creating visually striking content-from perfectly shot photos and reels to interactive stories and IGTV videos. These influencers know what works in attracting the eye of a millennial and keeping it engaged.

Here, our SEO services at Digital Cappuccino also play a part. We ensure that influencer posts not only engage the audience but also are SEO-optimized. By using keyword utilization and content that meets the trending search queries, we get your brand more in view and get more traffic on your website.

Cost-Effective Marketing Strategy

Compared to the more traditional media of advertising, influencer marketing can be cheaper and even more plausible when using micro and mid-tier influencers. Indian Instagram influencers, especially the smaller but very dedicated followers, allow businesses to connect with the millennial generation without costing an arm and a leg.

Rightly executed influencer marketing can result in amazing ROI. With it combined with comprehensive SEO services from Digital Cappuccino, the results of your campaigns are truly optimized. You get tracking for the engagement, click-through rates, and conversion.

Real-time engagement and feedback

One of the special privileges of Indian Instagram influencers is that it enables one to interact with the millennial audience in real-time. People are responding back to posts through likes and comments and direct messages; therefore, businesses can respond instantly to their products or campaigns.

Hence, it is our perception at Digital Cappuccino that influencer marketing extends beyond one post. We monitor in real time engagement data and refine strategies to work more effectively. Campaigns continuously evolve with us for long-term gains for your brand.

Using SEO and Influencer Insights for Long-Term Success

Although influencer collaborations can work very fast, the actual power lies in combining those efforts with a strong SEO strategy. In this way, collaboration with Indian Instagram influencers helps businesses achieve quick engagement along with sustained visibility through the optimized content created. When you integrate these efforts into a strong SEO framework, these influencer posts help your brand appear in feeds, not only on Instagram but also on Google search results.

Conclusion

Because millennials are getting impossible to be reached through traditional methods of advertisement, a strong substitute is the Indian Instagram influencer. The Indians have an influence with millennials on an individual basis and create great content, with influence, creating engagement for which your business will successfully reach this critical population through sustainable growth when teamed up with the proper influencer and all of this together with the right SEO-driven strategy by Digital Cappuccino.

Want to promote your brand in front of Indian Instagram influencers? Call Digital Cappuccino today to start creating campaigns that really work.

[katyspersonal]

who do you think fucked up worse…gehrman or maria?

This is an interesting question, and I kind of didn't think of it before! Time to take a closer look at their crimes I guess. Some of these will be held on the possibilities and 'safe assumptions' though and addressed for the full picture!

1) Both were involved in Fishing Hamlet massacre!

With Maria, we can conclude as much because she discarded her weapons in the well at the place specifically. Her version in the Nightmare realm, a Hunter again, is supposed to be what punishes her, and she is focused on keeping Kos/OoK away from rummaging through. Considering the nature of the Nightmare, as well as the Doll who has spiritual connection with her, it should come from her guilt and regrets rather than.. I dunno, discarding the hunt over natural 'character development' and just picking a cool place to forsaken her past!

Gehrman sleeps better according to the dialogue Doll has after you kill OoK and free it's soul, so if it tortured him so, I think it is safe to say he had to be personally involved too rather than stay back while his students did the job:

They both were involved with Byrgenwerth, following their quest for obtaining the eyes of the dwellers from their skulls, and I suppose cord of OoK?

The thing about this point is that the description is written as though it was Gehrman's curiosity which ruined Maria's "idealisation" of him, or WOULD ruin it had she learned of it! This makes me wonder whether she was really involved in Byrgenwerth all that much, or whether she was aware of the real purpose of Fishing Hamlet massacre beforehand? Her goal, within the Nightmare, is stated to mercy-kill us so we don't allow that curiousity corrupt us to the point of "rummaging through corpse" and similar things, further supported by her visceral attack being an embrace if it is lethal!

I am just saying that here the balance might slightly shift towards making Gehrman 'worse' than her. Maybe she was not aware that it all was not just killing "monsters" but also a pregnant mother with her divine baby, but "well you didn't ask :/". Maybe Gehrman deceived her to use her aid. Maybe he didn't think it would be a big deal for her seeing that Maria was also interested in evolution through talking with Great Ones, and assumed she'd be just as callous about which means to accomplish the goals with?

2) Both were grave-robbing, or at least okay with that!

This one is a little less obvious, but Tomb Prospectors were not the first to go to the Chalice Dungeons! ...It were actually Willem, Dores and Gatekeeper lol:

BUT ALSO it were Old Hunters! We can see the remnants of it by Old Hunter Vitus being one the summons in Chalice Dungeons, hear Gehrman encourage us to go into the Chalice Dungeons to become stronger as via "tradition" of the Old Hunters,

and the fact that one of the things that torture Maria (again, remember that Nightmare Realm is Hell that punishes) is a Chalice:

(A video ( x ) for a better look at the Chalice from a figure)

I'd say that it is not very nice to disturb the undead Pthumerians just struggling in remains of their civilisation! Interesting thing: we can conclude they are even staying there to protect the Great Ones or their remains!

There has been some sort of civil war between ancient great-ones-respecting Pthumerians and who late became Cainhurst nobles! Maria, ironically, fell onto the side of "entitled guys" descendants! But yes, I could see why bullying zombie guys to get more history and archeology relics from them might not seem like much for her at start. Experience in the Fishing Hamlet likely retroactively ruined this period of her life for her: delving into Chalice Dungeons was likewise 'not leaving the corpse alone'. The remaining Pthumerians were right having some honour and dignity. So, that came to haunt her in the form of Pthumeru Chalice. Gehrman is.. well he's here too I guess dfshfdhs

3) Both knew a little too much about Laurence's shady business and did nothing?

Old Hunters used to be friends with Healing Church's Hunters and even had their workshops located close to one another! Gehrman was friends with Laurence and Ludwig, who are both quite strongly involved with Moon Presence (Ludwig's sword and guidance, Laurence's affiliation being known since Byrgenwerth times), as well as the key figure in creation of Hunter's Dream:

This was most likely a bait-and-switch, seeing how the cord itself is still in the real Workshop, and not in the grasp of Moon Presence (unlike, say, Wet Nurse taking Mergo's cord)! I think the purpose of creation of the Hunter's Dream was to "buy time" for the research conceived by the scientists! Remember: Gehrman was known to have "madness of curiosity" that Maria resented, or at least would resent had she known! He might have been fully aware of what Laurence wanted to do and support it! My point here, that with such proximity, he must have known of all Laurence's crimes and agreed with them!

Maria was at least overseer of the Clocktower's Research Hall, which, again, was just beta!Choir.

This last line IS a bit confusing, because it makes it sound as though the nerds looking for the Eyes Inside and the Blood Ministers got split. Laurence and Ludwig make it weird, as Moon Presence is also an Eldrich creature and Ludwig is for sure full of eyes! What also makes it strange is that Choir, and then School of Mensis, are both upper echelons of the Healing Church, but Laurence is supposed to be above both of them.

I think this can be worked with! Let's say what if Choir formed after Laurence's death, which also happened after Maria's death, and Vicars after him were somewhat "powerless" and walked over by Choir and Mensis, only leaders in the name! But that still leaves the bit that the mentioned "division" happened after Choir was formed! Maria and Adeline, however, are locked to the existence of the Research Hall, so, the timeframe when doctors and blood ministers were 100% working together! We find the Eye Pendant that opens the access to the Research Hall in Laurence's hand, and human Skull of Laurence on the platform that hides the secret elevator to that Research Hall. Again, by the Nightmare Logic, they must be connected with Laurence's sins: he started this research, or sponsored it, or was overseeing it, and so on.

This point is not an absolute thing though, because one or both of them might be freed from guilt here. Maybe Gehrman was not as informed and agreeable as we could assume and Laurence did lead him around? Maybe Maria wanted but could not do anything being caught in the web of complicated connections, blackmail and risks for the people she cared about?

4) Both are willingly involved in questionable practices (Maria with research, Gehrman with the cycle of Dream and Hunt)

This point I feel like transcends the morality a little bit, as it touches the matter of 'it is bad if you do it, but it is also bad if you DON'T do it'. I really love Soulsborne universes for having guts to say "you can't win, just pick your poison", but I think it is still worth addressing!

It is up to interpretation in which quantity Maria is involved with the Research Hall! Nothing states whether she founded it, joined in the research later, stepped in and turned the tides (ba dum tss) of the research, or simply was a caretaker/nurse/etc of the broken mess while Research Hall was getting ready for a bit of rebranding. She can be very guilty, or she can be barely guilty but in either case if that was her "redemption arc" that was a pretty bad way to go about it. ...or was it?

Fauxsefka turns people into Celestial Emissaries so they physically can't become beasts instead, and is even stated to be a hero / heroic researcher by Miyazaki:

First, I don't do Death of the Author (in terms of interpreting media I mean, not in terms of a style of writing)! Like, nope. Never. It is just not for me. Creator's word is the final for me; Fauxsefka is the good guy in the story, apparently, and it makes sense considering the fundamentally broken place characters are in! Maria has similarities with Fauxsefka: not only both of them have Cainhurst roots, but also both of them seem to favour 'Stars' line of evolution for humans!

Whereas other patients are afraid of the horrors of the Deep Sea, a concept Miyazaki could not get over well into DS3, Adeline desires them! Other patients seems to have gotten it right, and you can see one of them also clings to Maria mentally to "not drown"; Adeline "didn't understand"! The balcony that Maria wants Adeline to go to so she can forsaken the Deep Sea and seek something "happier" holds unique kind of patients who can shoot cosmic arcane spells:

Herself, Maria is associated with these lumenflowers: their petals are all over her boss arena, and the way to her lays through a much bigger batch of flowers, where Living Failures, other 'Stars' Kin are, whose song lyrics also feature lines 'ave stellar' and 'ave Maria'!

So, how this is different from what Fauxsefka is doing, who is stated to be as much of a good person as possible within this context and with the burden of her knowledge? Fauxsefka was doing more or less rinse-and-repeat practice, with maybe a few patients not surviving the procedure but we don't know what happened: maybe that person was already at the brink of death and she tried to make them live like this.

^ This guy I mean. Maria, on the other hand, is in the time period where the doctors and scientists were only testing the waters (BA DUM TSSS) (ok I will stop) and it was not SO certain what was at the stake, what were the alternatives, what was awaiting the humanity. It is even possible that the beasts problem was not yet bad to the point of "you'll either become a beast, be eaten by a beast or become a Kin, humanity is DONE for!" ! This was an unethical research at the cost of real people! The weight of Maria's sin here really depends on the interpretation, though

As for the cycle of Dream and Hunt, this is complicated and lingers on one's interpretation of what the purpose of the Dream even IS! Its existence provides two things: 1) a hunter who is immortal for the night, thus can sustain the beasts with efficiency like no other, but also effect the continuity of the night ( x ) and 2) supposed sustenance to the Great One Flora of the Moon, who holds the hunt as a concept!

I used to be a bit more set on the idea that if beasts are not sustained and hunted, they will simply overpower those who are yet humans and eat them! It is a self-feeding cycle of people needing to self-defend from beasts, thus having to consume the blood as urgent means of healing and power-up since beasts are too strong, thus risking to become beasts themselves because the blood they consumed during that hunt corrupts them. So, the Hunter's Dream would be a good thing, as it'd help to 'buy time' during nights of the hunt in which not only beasts are more active but Great Ones too! While the Dreaming Hunter holds everything together, the greatest minds of the Healing Church can efficiently study the ways to end beasthood, or ANY problem of humanity, once and for all! It is just better to throw the hunting resources on the Dream, so the scientists don't worry about the beasts and can focus on research. However, I almost forgot that:

This implies that had there not been Mensis Ritual ongoing, people WOULD have the chance to simply 'wait away' the beasthood problem. That, since Rom is not stopping Mensis Ritual but just conceals it, what really makes the inner beast within everyone who consumed the blood inevitably come out is Mergo's cry that draws the Bloodmoon close!

So yeah, the point about Hunter's Dream being helpful for the research of evolution still stands, especially under assumption that the deal with Moon Presence helped to bring more Eldrich Arcane close for "feeding" her. The point about how if the beasts are not hunted they'll simply eat everyone, though, is vague. It is safer to assume that the Hunter's Dream and Research Hall both are both example of hubris of man even if approached differently. Attempts to draw in something dangerous and horrifying, but it is "justified risk" because if you manage to 'tame' arcane/blood, sure, humanity will prosper!

Like... yeah, sure, there IS dangerous and undesireable nature of man that ruins everything and might or might not still linger in humanoids' genes after Loran. But did humanity ASK any of you guys to keep trying to fix it with so many victims and sacrifices? Like, was it WORTH it?

This point is closely tied to 'knowing Laurence's bad antics and doing nothing', yeah. Maria didn't seem to like blood ministration very much, as she disapproved of Adeline becoming a Blood Saint, but she also didn't even approve of blood antics of her own clan! I am not sure what would be her opinion on the Hunter's Dream had she lived to the point when it was created, just that she herself is not willing to ever hunt, so I am leaving this point aside. Is this just blood ministration that she opposes but proximity with a Great One Moon Presence would be something she can see the potential of? Or would she and Gehrman have a pointless cat fight about whose methods are better when they are both hubris of man? In both versions they are 'guilty'! Besides:

In the end none of THIS matters either and everyone was fooled ( x ). The blood offering is a blood offering in any way; whether it is through spilling blood violently during the hunt, or offering the blood's 'red' with how celestial Kin all bleed red. Moon doesn't care what paints it red, in the end.

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My conclusion is: both of these characters fucked up almost equally! I think the balance shifts just a little bit and Maria is slightly better than Gehrman since she had some limitations set on how far she was willing to go. Her motivation was not in "curiosity" but strictly in helping humanity, even if in unfair ways, which is apparently not the case for Gehrman?

I'll say this though, NOW I am hooked on the idea of Maria and Gehrman being petty "rivals" ideologically (for as long as they could before Maria's own demons caught up with her). Especially since neither approach is better than the other and they are both cringe loosers! Again, lost comedy gold over Fromsoft making Gehrman's tender and warm feelings for her before and after her death plain. What is not lost, however, is the fact that the two should just kick Laurence and go home :pensive:

[bugcatcherkit]

having mrs suzuki thoughts again. specifically i always thought of her leaving as smth that she’d intended to be temporary. bc it was in direct response to toichirou saying that he Does have the power to control people, because he’s strong enough that he can just Make them do what he wants. and it was both an assertion of a boundary (“i will not tolerate this behavior. if you continue to act like this, i will remove myself from the situation”) and a direct response to toichirou’s stated belief (“oh yeah? control this, asshole”). and i think that her intention was to make him think about himself and what he was trying to accomplish and the consequences his actions have on himself and everyone around him, and that she’d originally intended to come back when he came to his senses. and COMPLETELY underestimated his total refusal to ever question or consider anything ever.

(btw i think shou’s murder attempt was if not the same, then at least a very similar principle. bc if it had really been about killing toichirou, he probably would’ve just “played the obedient son” and poisoned him or smth. but it wasn’t! it was about confronting him and trying to force him to understand and deal with the consequences of his actions, especially wrt the people who cared about him most! the message being communicated was “look! you’re going so dangerously overboard that even your son, who cares about you, who is still trying to reason with you, is willing to kill you if that’s what it takes to get you to stop!”) (and it just completely flies over toichirou’s head)

sorry for rambling but u know how it is with the suzukis

HI I FINALLY GOT TIME TO ANSWER THIS. I think you summed it up well though !!!

I definitely believe it was supposed to be temporary! It really plays out like a spur-of-the-moment thing, where she suddenly realizes Toichiro is not really who she Believed he was (<- she had a certain image of him in her head I think) and also that would not listen to her WORDS at all. So she had to do something impactful.

Their relationship was very important to them both, and I believe she expected her Absence to lead Toichiro to self-reflect and FINALLY push himself to change so they could KEEP it. But he sucks. And he was already so wound up in the power fantasy that he ignored anything he could not rationalize with it. You can't exactly make semi-divorce seem like a Super Epic Protagonist Battle.

She was making a point to him!!! Showing him that his idea of psychic power being absolute was WRONG because people have power over themselves (free will). Her leaving is like the physical culmination of everything she had been suggesting to him up until then (that he could change, if he CHOSE to).

She has a whole thing about free will. He was supposed to realize he does not, actually, have power over everyone. He ONLY has power over himself, just like everyone else. To think otherwise hurts himself and everyone around him because only focusing on power meant he didn't care about anything else. But yeah she totally overestimated his ability to Self Reflect and also Be Considerate. Aforementioned image she projected onto him, I think (not normal).

and that is where Shou gets it I BELIEVE!!!!!!! The thing with him is that. Like when you said his parents were his only examples and he kind of had to work with what he knew through them.

His philosophy (of kindness and free will and righteousness etc etc etc) was heavily based on what Mrs. Suzuki is shown to believe in, and this is what he based his opposition to Toichiro's ideals on.

Though, he also had to oppose his mom's Methods in favour of Toichiro's in this process. So he was kind of opposing them both while also Not at all doing that. Because he learned from them and was influenced by them. As per the themes. BUT ALSO with that its like. Nothing Shou did was ever really for himself or because of himself and it makes me. ggrhrgrge.

I forgot what else I was gonna say. Suzuki family drives me insane <3