#im not going to explain it here but marcos is part of the problem when it comes to ART
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certifiedbi · 1 year ago
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They may have lost their jobs but they didn't lose the most important thing; their hair
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the-witch-of-one-piece · 3 years ago
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Hello boss! This idea just came up bcs it happened but can I request a hc with Marco during his young days of still adjusting to his full Zoan form?
I imagine him learning how to fly yet don't know how to land and just dove straight into someone (rip to the pigeon that didn't know how to pigeon and landed straight into my pool, don't worry the lil birdie is safe). And that someone is s/o who is always ready to save him unknowing that this unfortunate day she will be the receiving end of the burning turkey pineapple. You can make it as funny or fluff as you want, thank you!
Hey Boss Anon!!!! OMG THIS IS SUCH A GOOD IDEA!!!!!!! Omg Im excited to write this! So let's base this right around the time before he joins whiteboards crew. The quote referred on her was by Anne Baxter I hope you enjoy!
Marco x Fem reader: Still new to this
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"Okay okay here we go again." he said. Taking a collective breath he began to form into the phoenix. No problem forming the bird but it was flying he was trying to nail it. Taking one leap in the air he began to sore into the sky. His arms were a bit wobbly, as he flapped his wings soaring higher and higher peaking down to to see the green hills and the homes below, the walk path as people looked up seeing the blue bird in the sky. Some people looked in amazed seeing the creature pass pointing as he flew by.. He was feeling very confident about his flying as he continued to soar through the sky.
Sure he got the flying down now but how to get down would be a challenge. He was looking for a place to settle down on the ground paying too much attention he didn't see the birds coming towards him. Last mins paying attention they startled him jerk down so he wouldn't clash into them.He couldn't control his flight anymore he was falling fast.
You were sitting down under a tree trying to finished a book. But something caught your eyes as you looked up. Seeing this blue creature falling from the sky almost like it was injured. You closed you book. It was too big to be a hawk or any kind of bird you seen before. Seeing it crashing into you pool. You immediately ran to the pool seen the creature struggling up you dove in.
Marco was stressing unable to breath feeling his body becoming heavy. Who the hell has a 8ft deep pool in their back yard. Is this how he was really going to die? Crap there was so much more he wanted to do with his life. Underneath the water his vision a bit blurry the chlorine from the water slightly burning his eyes . Feeling a pair of arms lifting him up. The first gasp of air was all he could think of. Feeling a bit light headed as he was looking up at the sky feeling himself being pulling out of the pool and laid on the floor. "Hey you are you okay?" your hands were on his cheeks peeking down at him the worried expression on your face. His vision was a bit blurry till his eyes settled the vision becoming clear his eyes looking back at yours. The slight bit a pink tinting covering his cheeks seeing the dewy wide eye girl looking back at him. Did she just jump in the pool and recuse me?
He sat up quickly turning his head to the side, blushing as he was scratch the back of his head. "thank you yoi"
"I could have sworn I seen a creature like bird falling from the sky." you looked at him.
"Well it was me too. Sorry still trying to figure out how to control it."
"Control it? Wait are you part bird?" cocking your brow at him. He let out a little laugh. As he explain he ate a devil fruit zoan type mythical creatures. You were rather intrigued how he was trying to control it but he was having the issues of landing.
"Why not slowing down the speed enough to start off." you suggested to him. He should have thought of that too.
"You might be onto something. I didn't get you name yoi." He looked at you pinning your hair up.
"Its _______. how about you bird man?" slightly teasing him.
"Bird man you have jokes I like that.... Marco."
"Before you fell into my pool I actually was reading mythical story. Maybe it was fate you may need to hear it the quote stated It's best to have failure happen early in life. It wakes up the Phoenix bird in you so you rise from the ashes"
~~~~~~~~~~
Once Marco finally mastered his flying and landing abilities it took weeks for him to do. You cheered him on throughout the whole way. He was pretty cute too maybe a crush developing. Hearing his dreams how he wanted to see the world. You knew he could do he had a lot of determination when his mind was set on something he was going to do it. When a prominent pirate by the name of Whitebeard came to the island he join his crew as an apprentice. Now you hear seeing him set off. You were going to miss the afternoons you both spent together. "I promise to write to you yoi." You rubbed your upper arm looking down. You didn't want to say goodbye yet. "what's with the long face?"
"Well you know I'm not going to see you anymore. You will see other people and forget about me." you avoided the eye contact with him.
"I won't forget about about you I promise that." he cradle you in his hands he kiss the tip of your nose then a small kiss on the lip. "Keep an eye for for my letters I will be back for you promise yoi."
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incorporealbagelbeing · 3 years ago
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Hello From the Hallowoods characters based on their Vine knowledge and Energy:
Nikignik: thousand eyes? He knows what Vines are. He probably knows them all word for word and cried a little when it died and did an in-depth monologue about humanity, humor, art and love as a requiem. Doesn't trust TikTok. 100/10
Lady Ethel: Watched one that Brooklyn showed her and immediately started marketing the idea. -10/10, part of Vine's downfall, still doesn't get the references. Also makes bad marketing TikToks
Diggory: 6/10, they've seen a few! Percy showed them some at the scoutpost, and they have a group chat with the mendies where they send memes and vine compilations.
Percy: 8/10. Watches Vine compilations all the time. Knows them by heart, but tends to be more reserved and serious and doesn't quote them a lot. The only reason people know he watches them is because Riot referenced "Jared, 19" and got jumpscared by Percy laughing behind her while invisible, cementing her trust.
Riot: 12/10. Riot "I see Walt is busy. Im going to go bother him" quotes Vine enough to rival Doug Eiffel of Wolf 359. She had all that time in the bunker to learn Vines and decided to make that everyone's problem. Queen shit. Bonds with Percy and Diggory over Vine, and has mixed emotions on TikTok
Clara: 7/10 nows Vine a bit less than Percy. She knows more due to Riot and Friday. Can and will recite many Vines by heart but doesn't watch compilations.
Violet: 4/10 knows a few Vines? Kind of understands the humor? More than anything, she has a knitting TikTok that's super soothing, so points for that.
Bern: 3/10 understands the nihilistic humor but hasn't really ever sat and watched a Vine comp. She does appear in the backgrounds of Violet's TikToks sometimes with large weapons, and she has a small fan base because of it.
Walt: 7/10 knows Vines because 1. He thought some of them were a bit funny and 2. Riot loves Vines and he looked deeper into it. They make jokes back and forth about Vines, trade references, and make each other laugh. However, he has NEVER gotten the phrasing right for "Road Work Ahead?" Has a TikTok for info on various Hallowoods creatures and places.
Olivier: 6.5/10. My score here is less on Vine knowledge (they'd get a 3 based on their friendship with Friday) and more based on the fact that they exhibit the exact energy of Vine. Im giving them honorary points for having the exhausted manic energy. You'd do numbers on TikTok, king
Friday: 9.5/10. She watches Vines, even if you wouldn't expect it. Im adding an extra half point for Clara and her bonding over it. I feel like she's the reason Olivier knows of Vine, and that the two watch Vines sometimes (or Olivier studies while she watches them to chill out during study breaks). She and Clara quote them at each other to confuse other people in the library.
Big Mikey: 6.5 I think he colloquially knows a few! And I also think that Riot and at least one other scoutpost person have showed him the child safe Vine comps. Also I love him.
Polly: controversial take: the posse all have low scores. He gets a 4/10 because he's been loosening up, and I think he'd vibe with it. I also think that he posts on TikTok for aesthetic posts and for the one he has with Yaretzi in wolf for. Oh Mort also appears in the backgrounds sometimes, picking flowers or befriending animals and has answered questions much to the delight of his fans.
Mort: 4/10 appears in Polly's TikToks, and he gets points for being beloved by everyone. However he neither knows nor gets Vines and Polly doesn't know how to explain.
Yaretzi: 4/10: not super well-versed in Vines, but she's learning with Polly. She also has a fanbase from Polly's TikTok background appearances.
Hector: 5/10 knows Vines but never uses them. He smiles at them but its nothing much. He has a TikTok for the dogs which is insanely popular.
Jonah: 5.5/10. Was a huge fan of Vine Back In The Day, and quotes them sometimes. Also has a TikTok, doesn't post much. This is counteracted by the fact that Zelda hopped on his channel, earning him an extra point.
Zelda: 7/10. Knows and quotes the most well known Vines because Jonah was such a big fan and she cares about him. Also, that one lady on TikTok who has the recipe channel where she's like. The funniest person, but its also stuff like meatballs and cookies? Thats Zelda. Shes also decently TikTok famous, and responds to everyone who asks if she can be their mom.
Solomon: fuck you. Crusty bitch. Even if he knew what vine was he wouldn't get it. >:/
Barb: 10/10 made Polly and Yaretzi watch Vines. Makes Vine references. Legend has it, he has a Fre Shava Cado sign somewhere in the Resting Place.
Countess: 2/10 knows little about Vine because she thinks its below her. However, she is the sexy vampire lady that appears in the background of Barb's videos, sooooooo
Brooklyn: 6/10 she's a tech/ social media person i feel like. Showed LEM a Vine and Regretted It. Still thinks about them and mentions them to Marco sometimes. Repeats some under her breath but also doesn't know many at all.
Marco: 4/10: knows less than Brooklyn but still has some Vine knowledge I guess? Sheltered by BotCo
Danielle: 3/10: even more sheltered by BotCo. However, she also met Nikignik
Ray: 8/10: hear me out: this automobile knows Vines. He wants to connect with passengers. He gets them wrong a lot of the time but its the thought that counts. Also? Ray has tremendous meme energy.
Moth 11/10: knows and quotes Vines and has cryptid energy. Currently running a TikTok with Ray which has vine energy and is wildly popular. People do assume that Ray is just camera shy and not an automobile tho.
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bbeelzemon · 5 years ago
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not to @ my parents but theyre so.. bad.. at understanding even the slightest bit of nuance in movies when it’s not explicitly spelled out to the audience. we watched subbed porco rosso, and my parents were like Hm It Was Good But There Were Many Things I Didn’t Understand. so i went back and showed them dubbed porco rosso, where in my opinion, dialogue is changed to where things seem a bit over-explained..
like when Gina’s jumping onto the boat, she just tells the boat man “please hurry”, because you find out in about, oh, 15 seconds why she was leaving - to find marco. but in the english version, she jumps on and says “please hurry, I’ve got to go find Marco because his plane crashed” or something along those lines. and then 15 seconds later on the phone, she ends up reiterating “Marco, I was just about to go looking for you.”
or that bit when he’s working on his plane and gives up, and says “guess I’ve gotta go to milan.” If you don’t at first understand why he has to go to Milan, you find out in about 2 minutes when he says the plane mechanic lives there. But in the english version, he’s like “okay, I give up, guess I’ll have to bring it to milan for repairs.”
like, just little bits of dialogue here and there that aren’t really necessary in the long run when compared to the original, but might help a viewer understand things quicker or easier. and there’s nothing inherently wrong with that, besides sounding a little redundant every now and then
but my parents’ problem is that without those redundant pieces of dialogue, they can’t figure out what’s going on in the movie, at all. im sure part of it is because they’re not really paying total attention to it, but it also makes me wonder, like, if i were to end up showing my mom my comic when it’s done, is she even gonna be able to figure out what’s going on?? this sounds so mean, but like, how existent are their critical thinking skills that they can’t even go back and recognize context clues in movies, arguably one of the easier mediums for the average person to understand? :(
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sweetcatmintea · 6 years ago
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Lemon and Ginger and All That
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@hannahs-creations very kindly provided a random four word prompt to make into a drabble. Thanks for the prompt! Sorry it took a hot minute to write <u<;; 
I hope you enjoy this little scene ^u^ Feedback is appreciated!
Prompt:  vitality, manage, fluster and gleefully
Words: 1768
Characters: Marcos, Whitney, Freddy (Briefly), and Mella
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          Chaotic didn’t cover the state of the 6pm Café. Freddy’s promotion idea went over so well last fortnight, people were practically lining up to see what they’d do to the menu this time. The apple and elder-flower brew did not disappoint. Perfectly refreshing in the warming days of early spring, with a gentle aroma that transported you to the countryside, apple picking with your gran. Light, crumbly, pastries and tiny finger sandwiches sold almost as quickly as they were prepared. Every time a happy customer left, two more would arrive. That may be a little dramatic. It certainly felt like facing the hydra of the food industry at least. Marcos and Freddy were run off their feet greeting customers, taking orders, brewing tea, selling dry blends, answering questions, transporting food, and trying to squeeze in spot cleans. Uncle Antonio hopped between the register and the kitchen, saving Leroy from the flood of demands.
          What terrible timing for Whitney to have to skip out. Although she complained about it, she lived for the busy days like today. She loved to get lost in the hustle, while still managing to find a sense of order and co-ordinating the boys. Marcos had never seen anyone more determined not to take a sick day. When the first thing Whitney did that morning was bolt to the bathroom to re-evaluate dinner, it was clear there was no avoiding it. Regardless of how it went down, the result was the same. Whitney was stuck at home while the boys played the service edition of the floor is lava. (Or would that be the customers?)
          Marcos’ mind was a blur of orders and customers, but he didn’t let himself lose track of time. As soon as the hour ticked over, he tagged out. Of course, he checked that Freddy and Uncle Antonio could manage without him first. Not wasting a second more of his lunch break, he slipped into the backroom, tore off his uniform, replacing it with a change of clothes he’d prepared earlier, and was gone.
          The walk to their house was made significantly faster by running. Marcos was at the painted off-white door in record time. The plan to catch his breath while he fiddled with his pockets looking for his key met a hitch when he couldn’t locate it. Briefly panicking that he’d left it at the café, Marcos tried to calculate how long it would take to run back to get it, would that take too long? It didn’t fall out while he was running did it?? He’d have to go and find it before someone else did. Should he just risk waking Whitney and asking her to let him in? Ah but she won’t get better if she’s no- wait a minute. There it is. False alarm. Fishing the key out of the depths of its fabric prison, Marcos let himself in as quietly as possible. If he was careful, he should be able to avoid the creaky floorboards.
          “I cab ‘ear ‘ou.”
          Never mind. He followed Whitney’s raspy croak to the living room, still mindful to tread lightly. She was huddled on the couch, cocooned with blankets and half draped over the arm of the chair. Mella, taking the role of mother hen, sprawled over Whitney’s tracksuit clad legs, incubating her just in case folding herself into cotton origami wasn’t enough. Fever was obvious, painted over Whitney’s sweaty face, interrupted occasionally by loose strands of hair. She hadn’t even bothered to tie it back. Even in illness, she was an over-achiever.
          “Were you asleep?” He tired to keep his voice soft despite its gravelly texture. Judging by the way the radio was on, but turned down to its lowest possible volume, she probably had a headache. He wondered briefly if she was resenting her rabbit hearing at the moment.
          Whitney shook her head, waving his worries off. “I was ju- uh- aacho!” Another balled up tissue in the over-stuffed bin. “I was jus’ dyin’g apparendly. No, I was listenig do the mid-day stories. Whab are ‘ou doin’g ‘ere?” Mella whined and wiggled closer to Whitney’s flushed face. She was supposed to be resting!
          Marcos shrugged. “I got you some tea. Give me a second, I’ll make it for you. It’s called, uh, ‘Vitalitea’ and it’s got lemon and ginger and all that. Should hopefully make you feel better.” It couldn’t make her any worse at least. Red eyes and streaming nose, it was almost painful to see her so far from her bubbly self.
          Whitney had always been good at reading people. Just because she was unwell didn’t mean she couldn’t see the crease setting into Marcos’ forehead. He was always so busy worrying about others. The demand he not pity her fell away to the realisation of what he’d said.
          “You cabe back jusd ‘o bake tea?”
          “No. I’ll get you some lunch too.” He wandered off to the kitchen to get started, entirely missing the touched shock he left her in. According to his calculations, he was still on track even after stalling to get into the house. The majority of making food was just waiting for the tea to brew. It took next to no time to make a sandwich or boil water. While the tea was brewing, he grabbed a brush and a hair tie, returning to the sick bunny.
          Seeing her face a tiny bit more flushed made his stomach twist. Was it really okay for her to stay here alone?
          “Can you sit up? I’ll put your hair up since I’m here.”
          Whitney sighed dramatically but wiggled her way to a sitting(ish) position, much to Mella’s disapproval. “Leab me here to die. I’b not lon’g for thid worlb.”
          “Nah, I think we’ll save ya Cottontail. You know Freddy and me’ll be lost without ya at the café.” He chuckled, combing the brush through her long, long, hair. She tried not to think about how his breath tickled her ear, sending tingles down her spine.
          “I tolb ‘ou nod do call be that.” She huffed. Her mock anger easy to see through. It she’d really wanted him to stop, he would have done so immediately. “You’re righbt tho. You do neeb me. Who else can stob Fred’dy frob gleefully bestering beople on dates?”
          “He’s not even here and you’re picking on ‘im?”
          “I’b allobed to. It’s by twind given righbt.”
          “Can’t argue with that.” Marcos’ hands worked quickly, twisting the strands into a roughly uniform braid. Whitney may have preferred a bun, but that just wasn’t in his skill set yet. As he worked, his own auburn curls wiggled loose. The ponytail must’ve come undone on his way over. He probably should just cut the shaggy mane, but he liked the feeling of it brushing his skin.
          Whitney released her arm from the blanket burrito to playfully tug a strand. “You’re kinba a bess. Whab did ‘ou do, rub the whole bay?”
          “Yup.”
          His steady gaze caught her off guard. “Waib, really?” Whitney’s pink cheeks shifted much closer to a shade of red, causing Marcos’ brow to furrow. It didn’t help that she only seemed to heat up more when he pressed his hand to her forehead. She must’ve been really unwell, even her usually pale rabbit ears were tinted rose.
          “Hold on. I think your tea should be ready.” He vanished back into the kitchen, retying his hair as he went.
          The butterflies in Whitney’s brain were certainly just sickness making her dizzy. Nothing else. Mella stared at her. Judgementally. It wasn’t her fault her dumb heart was fluttering. Her pop rock pulse was obviously not her buzzing with giddiness. Of course she didn’t have a crush on Marcos. It didn’t matter how thoughtful he was, or how he made her feel special and appreciated with no ulterior motive. His gentle presence was just a part of him being Marcos. Falling for that would just be… well, it would be… Okay. She couldn’t lie to herself. Frog toes. It wasn’t the plague she’d managed to contract that made her face glow when he touched her. His concerned expression flashed across her mind. The tiny tilt of his scruffy eyebrows, the amber that almost glowed against the dark lines that always seemed to line his eyes, the way he looked at her. Oh dear, she melted into a goopy mess. Stars Above, she had Feelings for the scraggly hare. She had to compose herself. Pondering whether he felt something for her too would have to wait until he was gone. Working herself into a fluster was less than ideal. Upon the realisation, Mella smiled at her, in the way dogs do. If Whitney didn’t know better, she’d think Mella could read her mind. Why was she being so cocky? As if she figured it out first! Whitney’s mental rambling was interrupted by Marcos bringing in her lunch.
          “Here. I put honey in the tea. It’s s’posed to be good for sore throats? Mum used to do that for me, honey and milk I mean. Should help you too.” His ears twitched self-consciously. Sure it was common knowledge that honey was a good soother, but he still felt the need to explain himself. Maybe because Whitney almost always preferred not to sweeten her teas and he hadn’t forgotten that. Whitney smiled, still too pink for his liking, thanked him and took a sip, evaporating his worries.
          “There’s some medicine if you need it, and a bottle of water for later, y’know, so you don’t have to get up again… I’ve gotta head now or I’ll be late back. You gonna be okay?”
          “I’b a big girl, I’ll be okay.” She took another sip. “Than’gs fo’ this. I abbreciate ib.”
          “Not a problem. Just focus on betting better.”
          “Oh byeah, before you go, there’s somb faze wibes in by roob. Take theb with you to geb rib ob the sweat. You brobably smbell.” To make certain she wasn’t being overly sincere, she poked her tongue at him.
          “’course I do. I’m healthy so I can still breathe through my nose.” Marcos grabbed the wipes and darted out of the door before he had to face her faux fury.
          It took a sprint, but he made it back to the café with just enough time to clean up and get re-dressed. He was tired as anything and had forgotten about his own lunch in the process of it all, but still found a spring in his step for the rest of the day. It was nice to think he might’ve made her feel a little better.
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Taglist
@inkovert and @snobbysnekboi
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synnematic · 7 years ago
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DAY 3: Letters to A Loved One
for @saboace-week
TWO PARTS:
Letters to No One ( written by me ) multiple chapters
a03: https://archiveofourown.org/works/13955610/chapters/32125773
A Couple Years Too Late ( written by @reiji--san ) single chapter
a03: https://archiveofourown.org/works/13955889
Summary: 
A collection of letters written over time with no set destination, but always a person in mind.
Letters to No One
Dear Sabo,
This is stupid.
Makinos got this idea in her head that I’m sad. Which I’m not. Im not sad anymore at all. I’m not. Its just hard. Youre not  When you died FUCK. Whatever. fuck spelling and whatnot too. not like you can read this anymore anyway. look. this is suposed to help i guess. a coping mechi mechen method. i write this letter and she stops naging at me. whatever it takes to make them all stop loking at me like im going to snap any second or try to run off again. not like i would anyway.
i know youre not coming back.
you’re dead
you left and you died and theres nothin i can do to turn back time or bring you back or get revenge becus the people that killed you are already GONE and i didnt even know until it was already to late
but im fine
im fine
im not fine
luffy is well hes been better but hes always been a crybaby so he’ll get better. im supposed to be strong now, stronger but i dont really  i don’t know how to handle the emotions and whatnot. not like you did. you always seemed to just GET it always sayin the right things, calmin me us him down. i can’t do that but im trying. im getting better i think.
we’ll get thrugh it
fuck this is stupid
what’s the point in writing a letter youl never read? or writing at all damn it
you taght me how to do this bulshit but i never thought id have to use it like this
fuck im not supposed to cry. messed up the ink now. not that it matters but still i wanted to fuck i dont know what i wanted anymore
sorry
im sorry sabo. i should have been i dunno. something. its different without you. too quiet and theres this pain in my chest all the time. like i’m the one that got shot. don’t get it but i hate it and it hurts and i just i wish you were here. i really wish you were here
i miss you
    ace
sabo,
hey i uhh found the other letter. never ended up giving it to makino but i think she knew i wrote it at least. luffy did but i don’t know what he did with his. i kept mine in the tree house, under one of the loose boards. its a little water damaged but i don’t think you really care huh?
this is still weird, talking to you like this. even though its not really a talk if its only one way. just like talking to an empty room but not even talking out loud
sorry
its been two years now to the day. maybe thats why i ended up finding the old letter in the first place. havent really been to the tree house much since then anyway because
well you know
went to the cliff tho. the one we used to sit at? i went there first yknow when i got youre letter. took me a while since im still not great at reading. getting better tho. it was quiet. always kinda is but really quiet this time with just a little wind. I think it would be a good day to go sailing. was it like this when you left too? dogma said it was a nice day but i dont really remember it that way.
i dont know why i do this to myself. same as last time i always get   i dunno. my chest still hurts. theres a doctor in foosha i went to once a while ago. thought maybe something was wrong with me. he said it was heart break. youd think this is something id get over but i guess not
youre still dead and im still breaking
i dont know when its gonna stop
if it does at all
    ace
sabo,
Is it nice where you are?
Overheard some people talking about it today. Talking about death and what comes after. It sounds nice. Heaven. If thats where you went. I think it should be. Where you went, that is, but nice too I guess.
It sounds warm.
I wonder sometimes if my mom went there too. Still dont really know much about her but she sounded nice. Maybe youve met? Is my d   Nah it doesn’t matter. I hope its nice there. I dont really beleive in that kinda stuff normaly, still kinda dont but i hope its true and youre happy there. Happier than you were here
I know its probably a stupid thing to ask but do you think ill ever be able to join you there?
The waves were choppy at the cliff today. Almost angry. Theres a storm comin but i think ill still go there later. Maybe
Ive been thinking about death a lot lately
    ace
Hey
I didn’t jump, obviously, since i’m writing to you now. Again. Sorry for the silence. Sometimes I just— I dont know. Everything rushes to my head all at once. It helps, occasionally, but then there are the times where my head fills with one singular drive or emotion and thats it, that’s all I can focus on. It used to be anger. So much anger. That was easier than the sadness though. Or the guilt.
There’s things I haven’t really told you. A lot of things actually. I was trying to be strong I guess. Still am. But Makino was right about one thing. It does help, these letters. I like to think sometimes that you just know. That you can read them or that my words somehow magically transfer to you. Wherever you are. But I know that kinda stuff doesnt happen. Not really. So this is more me talking to myself then. That I can do.
So for starters I guess, I had a dream about you last night. I used to have dreams about you a lot. Nightmares too. It’s been a while though, at least a few months since the last one. Normally the dreams are the same, extended memories or something small but usually just the two of us, sometimes luffy. Last night you turned to me in my dream but your face wasn’t right. And I think that’s more terrifying than any of the nightmares i’ve had.
I’m starting to forget what you look like, what you sound like.
It’s been six years now. Longer than the time I knew you. All I have left is the flag Luffy and I found in the wreckage of your ship. I tried to look for more but most of it’s been buried now and i’m afraid. I don’t know what Id do if I found your bones there.
We never took any pictures, never saved enough for something as meaningless as a camera and i regret that now.
I think i’m going to get a tattoo soon. Before I leave the island. Even if I forget what you look like and the sound of your laugh I still want to take you with me somehow. So you can sail the seas instead of — well.
I just don’t want to forget you sabo
    Ace
Me again,
I got that tattoo that I said I would in my last letter. It’s been a while now but it still itches every once in a while. Hah, you should have seen the guys face when I explained what I wanted done. People still keep mistaking it for a mispelling. As if I didn’t know how to spell my own name.
Anyway, got that done a little before I left Dawn and a lot has happened since then. I have my own crew! And a devil fruit too, though man was that a surprise. Still don’t really have the best of control over it and I set random things on fire sometimes but I think I’m starting to get the hang of it. I’m a CAPTAIN now! Got my own flag and everything. We’re the Spade pirates. Isn’t that cool? The Ace of Spades is supposed to be a card that symbolizes death but I don’t think we’re so bad. Hell, we’ve actually helped a lot of people so I hope you’re proud of me. Still wish you could have been my navigator but we probably would have ended up fighting all the time huh? Can’t have two people that want to be captain in the same crew obviously. You would have loved this life though.
I know you’re probably in a pretty nice place yourself right now but the open sea on a clear day is the most beautiful thing. And the STARS Sabo — when the sun sets down low you don’t even need the moon to see, the stars are so bright. Brighter than they ever were on the island.
You’re up there somewhere huh?
Is the view better than the one I’ve got right now?
Seven years is a long time my friend. I’ve grown a lot since I last saw you. Do you grow at all where you are? I bet I’d still be taller than you.
Wish you were here
    Ace
Hey Sabo
I think I need some advice right about now.
It’s been 103 days since Whitebeard defeated me and took me onto his flagship. Yeah, uhh, probably should have updated you on that sooner, huh? My bad. My crew was defeated not that long after I was too. We’re all here now but we’re fine I promise. Actually, that’s kinda my problem.
I want No, I wanted to kill him at first. Whitebeard. All this time hearing about my dad and all he accomplished in life, all he did. So many people that respected or hated him and I just — I don’t know. I heard that Whitebeard was around and I figured if I could just be the one to take him down, the one to kill him even when Roger couldn’t then maybe — Maybe I could prove myself. Prove that I’m stronger than him, than Roger. That I’m better somehow. Or at least different.
Not that that really worked out.
Could have killed me but instead he took me here and made this stupid speech about family and trust and wanting me to be his son or something and I told him no. Obviously. I don’t need a family after all, or at least more family. I’ve got Luffy. And you. Plus I wasn’t  I’m not about to just throw away my own ambitions yknow? I promised you, I PROMISED you that we’d go out to sea and live free lives, the life of pirates. I don’t want that to end, not when I wanted to take you with me on that journey, the life you never got to live.
So I kept fighting and fighting and fighting over and over again, new tactics, new plans. But Sabo I’m so tired now.
So tired.
And they’re really starting to grow on me. As much as I’ve tried to avoid the crew or even piss them off. There’s this one guy, Thatch, in particular that is just too god damn nice ALL THE TIME. And Marco too though he’s kinda stuck up. And they keep talking about family. About belonging and — I don’t know.
Is it bad that a part of me wants that? To have an actual home? To belong?
They don’t know though, not yet at least. They don’t know who I am and maybe — FUCK I don’t know. I don’t know how they’d react to knowing who I am, what I am. I’m scared to find out. But is it worth trying?
Would you hate me if I gave up a part of my freedom for something more?
I feel like I’m betraying you somehow. But at the same time I think you would want me to be happy too.
I don’t know yet for sure but maybe, maybe this is my one chance.
    Ace
He KILLED him.
One of the few genuine friends I have and he’s dead. All because of GREED. Why does this keep happening. Every time I grow attached and start to feel safe something like this happens again just to prove how messed up the world really is. Over a stupid FRUIT and now thatch is dead and— fuck. A member of my own division too. My responsibility and I failed again. Just like I failed you.
I can’t protect ANYONE. Even after all the training and the fighting, the missions and responsibilities. But when it actually matters I’m not even there and my friend gets stabbed in the back and left to DIE.
The blood’s on my hands. I should have known. Should have picked up on the signs and done something — anything . But I was too late. Again. And now he’s gone and that TRAITOR is who knows where.
Well not this time.
This isn’t going to be like what happened with you, with an enemy I never knew and had no chance of finding.
This time I’m going to find him and I’m going to make him pay.
I don’t care if I’m cursed. Maybe I brought this on them in the first place, just by being here. But I’m not going to just sit by and let this happen again. I couldn’t take revenge for you but I can for Thatch.
I can at least do that.
Sabo,
I’m getting close.
I know you probably don’t care, but writing to you like this is the only thing that seems to be keeping me sane recently. It’s like I’m chasing a damn shadow. Every time I get close or feel like I’ve finally caught up the bastard does something to out maneuver me or fuck me up somehow. It’s been months now but this time I think I’ve finally cornered him. Teach is apparently on his way to Water 7 now and there’s a little island, Banaro, that he’s sure to stop at. If I can get there before he leaves then I can finally avenge Thatch. I can make up for my own failures and make sure that he never hurts anyone from my family again.
I dunno how it’s going to go yet but he hasn’t had much time to master his new fruit yet so I should have the upper hand regardless of whatever that rat has planned.
Short letter this time, I know, but I don’t really have a lotta time to waste right now. I’ll be reaching port soon and from there — well, who knows. Guess I’ll probably update you again afterwards though, or whenever I get back to the rest of my crew.
It’s nice to know that I’ll finally be able to avenge someone important to me. Risky, but I know you’d do the same.
    Ace
Sabo,
I’m being executed today.
Guess that’s a solid way to start off my last  this letter, huh? Yeah, nice going Ace, well done. I really know how to keep things upbeat in these damn things don’t I?
Damn it.
Teach, well he, FUCK— sorry.
I don’t want to do this.
He beat me. I don’t have any excuses, nothin I can say to make up for what happened or explain it in anyway. He just did. Just another reason to hate him I guess, but if the alternative was joining him then this is better. Much better, Still, uhh, it hasn’t exactly been fun. Impel Down was just about as bad as I expected, maybe worse even. There’s— you know what, it doesn’t matter what it was like. You don’t need to know that.
Maybe I’m just stalling now.
They don’t really give a lot of time for these things apparently, even when they’re last requests. Bullshit, but I think they just don’t want me to be late for my closeup. Gol D. Roger’s only son means I’m about to broadcasted all around the world. Thanks dad. Great perks. Though, I expected as much. Just proving what I always feared.
ANYWAY, at least I’ve had a lot of time to think lately. Don’t actually know how long I was locked up in there but the silence does things to people, to me. I didn’t dream much while I was there, kinda hard to sleep, but I thought about you a lot. Actually, been thinkin about you a lot for a while but this was different I suppose.
The guys down there like to talk a lot. It helps pass the time but most of them are kinda shit people so I didn’t reply much. Still listened though.
Y’know, in twenty years, I’ve done a lot, seen a lot, experienced a lot— more than most my age, but there’s a lot I didn’t get to do too, didn’t learn about.
I never really thought about love until recently. It’s not really a pirate thing, huh? High seas and all that nonsense but life moves fast and a lot happens all at once. Not a lotta time to sit around and, I dunno, dream?
Whatever. Well, the guys down there talked a surprising amount about it, like it’s something magical, better than any other treasure, and it got me thinkin. I’ve never really cared about that stuff, haven’t since I was a kid. But I guess that’s because I figured no one would be able to stand me for long, no one would actually accept me for who I am. But, that’s not really right, huh? Since you did that right from the start. I’ve known that for ages but guess it didn’t really sink in until now.
Call it childish innocence or whatever, but you accepted me even back then when I was broody and angry and maybe a little murderous. You knew who I was, my history, my dreams, and you didn’t laugh or run away or anything like that. You smiled that stupid smile of yours and just accepted me, all of me.
Here I am about to— about to leave , and it’s because there’s a whole fucking WORLD out there that can’t seem to do the same thing a five year old noble brat could — no offense.
And y’know, if that’s the closest I get to love then I’ll take it. Hell, maybe I even love you too. Actually, no. I don’t think maybe is even a factor anymore. Seems stupid now that I think about it, but I probably loved you even back then. From the very start. Little late to be figuring that out now, huh?
They’re rushing me. Marine bastards.
I know I’ve talked a lot about, well, death. So many years spent just thinkin that I deserve it, just because of who my father was, but now that there’s this whole messed up world agreeing with me, is it wrong that I’m— fuck — I’m scared Sabo. Absolutely terrified and there’s nothing I can do about it. All these years I’ve practically asked for it and now—
I know it’s late to start saying this, way too late now, but Sabo, I want to live.
I want to do so much with my life than this. I want to explore more, see more. I want— I want what I can’t have anymore. And it sucks. It really fucking sucks, but this is how it ends for me. Goin out the same way my shitty pops did. Apparently. What a sick joke this all is.
But I'm running out of time now. Guess I’ve spent what time I had. Garp knows what to do with this after... after everything. I know it won't matter in the end, but I think all of these should be together, y'know? Just in case. It's nice to know that he still considered me family, even now. He's the only one here that seems to actually care. You would think these assholes would cut me a little slack now that we’re here but I just… I don’t think it matters to them that I'm about to die. Not even a little bit. Shouldn’t hurt, but it does. I’m still human after all. Just like them. But maybe they don’t see it like that.
I’d pray for miracles but I don’t think there are any gods out there to help me. I still don’t think there are any gods at all. Doesn't really bode well for what comes after, huh?
Luffy’s going to be mad at me. I promised him that I wouldn’t die.
Maybe we can both watch over him though? You’ll probably be mad at me for saying this but a part of me is a little relieved. At the end. At least I’ll get to see you again, right? I don’t even know if we’ll both end up in the same place, but I can hope. I really, really hope. It’s selfish but I’m glad that I won’t be alone. I don’t want to be alone anymore.
    Ace
A Couple Years Too Late
Dear Ace,
         It’s been a while, has it not? I’m sorry, but man do I have some things to tell you.
If only I could tell you.
I got your letters. Well, more like I found your letters. Stored away in a box at our old tree house. Can you believe it’s still intact after all these years? Pretty good for a couple of kids huh?
.
.
.
Dear Ace,
         I’m sorry. I can’t believe I stopped so soon. Not even a couple sentences in and I had to leave the room. What an idiot. Let me start again.
Hey Ace. How are you? Are you eating well? Getting enough rest? You have to make sure to take care of yourself, I’m not there to nag at you anymore now. You’re all grown up. I sound like such a parent I’m sorry. I just care and want the best for you. I got your letters. I’m sorry the delivery took so long. Way too long. It’s a shame this is how we reunite. I hoped I could have seen you at least once before
.
.
.
Dear Ace,
          I did it again. At this rate I’ll clean out Headquarter’s paper supply. I’m sorry. It’s just, every time I write, my vision gets blurry and I can’t see anymore. How can I properly reply to you if I don’t know what I’m writing? Would be embarrassing if I had a bunch of spelling mistakes especially since I’m the one that taught you how to write.
Speaking of which, you’ve gotten a lot better! I can see from the different letters you wrote. It makes me happy to see that, shows you practiced a lot. Did you help Luffy too? I only taught him so much before I left, I’m sorry. It must’ve been hard on you.
It must have been really hard on you…
I’m sorry. I keep speaking nonsense. I just don’t know where to begin, what to say. This is the third time I’m trying to write to you and you are right—it’s pretty stupid. Maybe a part of me is just hoping that the same thing will happen with you. That you’ll get this letter in 10 years or so and then maybe we could meet again, somewhere in this wide ocean.
Or maybe somewhere in skies up above.
I can dream, right?
.
.
.
Hey Ace, Is this how you felt? When you wrote every one of those letters, did it hurt this badly each time? I’m sorry, I should’ve come to get them sooner. Maybe I wouldn’t even be writing this right now if I had. Maybe you wouldn’t have had to write them if I had come sooner. I’m sorry. I really made it hard for you huh? I’m happy you wrote though. It feels as if you are here, talking to me. Telling me of your struggles, your adventures. All the good and the bad—even though I already knew some of this. I’m happy for you Ace. Truly I am. I wish I could’ve been there when you sailed out to sea, we could’ve sailed out together. Met your first crew, that I wouldn’t be a part of because I would have had a better crew.
When you found a family .
I’ll have to visit them one day, and properly thank them. It’s the least I can do.
Hey, remember the declarations we made back at the cliff? I still haven’t done mine, been busy, it’ll probably take a while. Still, you did yours did you not? You let the whole world know who you were. Fire Fist Ace, that’s a pretty cool name they gave you. You were always the better big brother so I’m not surprised you beat me to it. Mine’s a little bit harder so cut me some slack okay?
Weird how the past couple days I struggled to write and now it’s all just pouring out, I’m sorry it’s such a mess of words. I still don’t know what to really say. My vision is still blurry but I’m fighting through it. I’m sorry the paper may be a little wet.
…I’m sorry.
Twelve times. Twelve times I’ve said those two words but nothing changes, nothing will change. I’ve come to that conclusion. Took me a while.
A long while.
It’s been two years or so since you left. Every night I have the same dream. And every time you’re always out of reach. Every single night I wonder “Would things have been different if I was there?” People kept telling me there’s no right answer to that.
Would you be alive right now if I had remembered just a little sooner?
Ah that’s right. I haven’t told you. I didn’t think it would matter if you knew since it wouldn't change anything, I’m sorry. Thirteen. I lost my memories. Pretty shitty thing for me to do right? I know. While you were suffering I didn’t even know you were a part of my life. While you died, I paid no mind because I didn’t know. You must be really mad at me. For forgetting so easily.
And then life rewards me my memories when I see your death mention in the papers. That’s pretty fucked up huh? Maybe I should’ve looked at the papers sooner.
Hey Ace, do you know now? Is it pretty up there where you are? Have you met your mom? She’s up there too right? I’m sure she is. If there is a Heaven I know you’re there. Regardless of what people say, what they may have called you, Heaven is where you belong. The image of an angel truly suits you, you know. Maybe you always were an angel, and god sent you down to me. Can I let you in on a little secret? Thanks to you, I was able to become who I am today. If I hadn’t met you that day you pulled me out of the Grey Terminal I probably would’ve been back in that castle, suffering. You changed my life for the better and I’m eternally grateful. And seeing as you brought it up first; I love you too. Always did. Even during my amnesiac years, I’m sure that part of me was still there. Loving you even if it didn’t remember you. Sad that we’re sharing such things now huh? It’s almost laughable. Yet not even a smile comes to my face right now… What am I saying? I’m sorry, I ramble a lot.
Fourteen.
It’s been almost two years since then Ace and the pain just gets worse. Does it ever go away? Did it ever go away for you? It’s like a nail is constantly being hammered into my chest. Some days they slam the hammer harder than others. Some days they slam it so hard I can barely breathe… I can cover it up better than before at least, can function in my daily life. Oh yeah—I’m a Revolutionary, have I told you that yet?
Do you think if this world was different, you would still be alive? I wonder.
Are these letters really supposed to help? The only thing it’s helping with is making the pain worse. Will you even read this? Maybe if I send it flying high enough, will it reach you? Or maybe you're watching me right now as I write it? If you are then well…
I miss you.
God I miss you so much.
It’s not fair. Why did you have to be the one to leave? My first friend, best friend, my partner, my brother, my… There are so many things I want to share with you. I want to see you again. See you smiling, laughing, angry—I just want to see you. Even if it’s just one more time.
Would it have been better if I had died that day? Would I be with you right now? I’ve had that thought so many times. And maybe I tried to join you…so many times.
But I’ve thought a lot. Luffy is still out there is he not? I can’t just leave our little brother like that. I’ve already fucked up enough as it is. Even if he hates me, pushes me away and never wants to see me again—I’ll protect him. I asked you to take care of him before, now it’s my turn.
By the way, I’ll be visiting you soon—no, not like that. Sadly. I’ve avoided doing it for a while because I didn’t want to believe it but I think it’s time now.
I’m sorry…that I can’t be with you, not yet. But you aren’t alone. I may not be next to you, but I’m always thinking of you. Every waking moment and every time I close my eyes. You’re there.
Fifteen.
We’ll meet again soon. There are just some things I have to take care of here first. It may sound a little selfish but please wait for me okay? Just a little longer.
         Sabo
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boreussia-durmmund · 7 years ago
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One month with Lou and Roman- Shut up, I love you
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A/N: okay part 13 now, im gonna start writing for tomorrow as well today and idk why this turned out like it but i think it’s okay. i would like to know your opinion
tell me if you wanna be tagged @frecklednando @buerkihoe @the-mary-ann @marco-reus-dimples @carlaimberlain
Masterlist
„I'm so done. I just wanna fall asleep for three days.“, Lou groaned sinking into the passengers seat.
„Hello, princess. Nice to see you too.“, Roman replied looking at her with a smile on his face. „As if you care about saying hello. Just drive me home please, Roman!“, Lou demanded putting on her seatbelt. „Home?“; Roman asked excited.
„Well, we plan on moving in together I might as well call it home. But I won't if you don't start the engine immediately.“, Lou groaned again.
She was so so tired, it didn't feel real any more. Yesterday she couldn't fall asleep for ages and somewhat after eleven decided to call Roman. Being the perfect boyfriend he is, he put on his clothes, drove to her and cuddled her close for the rest of the night. But the night was short because she was woken up by her skin itching even before five and couldn't go back to sleep so she decided to get up and go to training. That's why she already was at her aunt's around seven, had breakfast with the kids and then started riding. Worst idea she ever had, or at least worst idea of the last months, she had made worse decisions before. Markus joined her around ten and the only stopped to go to the toilet or eat. Both of them wanted to use the last day as much as they could because Lucifer as well as Lupina would be picked up the next morning to brought to Poland for the European Championship. On top of her training for hours with itching skin and not nearly enough sleep,  her period wasn't helpful. „Easy, princess. I like the sound of home coming from you.“, Roman replied calming even putting one hand on her thigh but starting the engine right after she gave him a look pretty much saying if you don't stop that right now you wish you were in Switzerland but even there I would still haunt your ass.
Lou seriously wasn't in a good mood today. „So how was training?“, he tried to start a conversation again after they arrived on the street a few hundred meters from the house.
„Just don't.“, Lou shook her head and massaged her face with her hands.   „Should I just shut up?“, he asked looking at her.
„Yes, and focus on the street.“, she replied in a weird tone.
Roman turned his head around and faced the street not commenting on her statement. She wasn't joking, there was no playful tone in her voice. But he didn't want to argue with her. Lou kept quiet, she was angry and tired although she didn't want to take it out on Roman she did. She didn't want to apologise although she knew she was being wrong and unfair to him.
So she scratched her skin to reduce the anger in her. It went on for a few minutes and she felt like crying. She didn't know why but everything was too much for her at the moment. The training, the lack of sleep, the emotional drama, her itching skin and her period still caused her pain.
„I don't even need to look to tell you are scratching.“, Roman said worried.
Lou kept quiet and was still scratching.
„Okay, then you keep on doing it.“ He sounded like he didn't want to say anything else. Roman seemed done with her and knew if he said more she would be more angry.
„Roman, can you please pull over?“, Lou asked because she felt like crying.
He didn't say anything but stopped in the next parking spot. They didn't dare to say anything at first.
“I'm sorry, okay?” “Okay.”, he said without looking at her.
“Roman, I'm sorry. Seriously. But it's been a tough day and I just wanna cry right now. I feel like I could cry a million years because I can't control my feeling and everything is too much. I wanna rip my whole skin off. I can't think of anything else than this weekend and I wanna throw up thinking about it because damn I don't wanna disappoint anyone because everyone expects me to be one of the best and I feel like I can't do it. And also I still need to tell my grandparents they have been lied to for 24 years and I swear I feel like drowning and my period is making me a bigger bitch. So I'm sorry I took it out on you.” She took a deep breath and heard Roman breathe as well.
“I didn't know about all this...”, he replied facing her again, “I'm so sorry.” “It's okay. It's not your fault. Can you please bring me home so I can sink into your big muscles and cry it all out over your shirt because I feel like this is the only thing which will help me at the moment.” Roman drove them home, it took a few minutes until they arrived. Roman opened the door and let them both in, they hadn't said anything. Lenny and Cliff both greeted them and they petted the dogs for moment before Lou excused herself to the toilet. After peeing she looked in the mirror seeing her reflection with her skin red and broken out in a rash all over her face and arms. They were big shadows under her eyes and she looked exactly like she felt, completely exhausted. Lou put the lotion all over herself before going downstairs and searching for Roman.
She found him in the living room, lying on his back on the sofa. He invited her to lie down on top of him immediately.
“How can you even look at me....I look awful.”, Lou complained hiding her face on his chest.
“Shhhhh, it's not bothering me. The only thing bothering me is the fact it's causing you pain. Maybe you should see a doctor?”, Roman suggested pulling his arms around her to keep her even closer although gravity kept them tight with Lou on top of him. “Been there, he said I should reduce my stress so I hope it will be better after next week.”, she explained inhaling his scent.
“That sucks. You know, princess. Why didn't you tell me about your problems?”, he kept his voice calm and caressed her back. “I didn't want to burden you with my problems...” “Look at me, Louisa.”, Roman demanded and sat up pulling her up as well.
She looked scared, in the edge of crying.
“Don't you ever dare to think you burden me with anything. I love you, okay? And I'm here for you and I wanna know about your problems, all of them. Because I'm here when you have problems. God, girl, you helped me with all my problems of course I would do the same for you.” “I know but it's just minor things that shouldn't bother me.”, she explained and he could tell she was crying so he pulled her close.
“It's not minor, okay? It bothers you and you have every right to be bothered. I couldn't function they way you have been the last weeks so you have my highest respect. I love you, Louisa and I am here for you, okay?” She nodded against his chest and he kept her close trying to calm her.
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ecotone99 · 5 years ago
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[UR] ‘Vaguepost’
It was one of THOSE posts on social media. The ones where it’s obvious the person is upset but you have no idea why. The clues are scarce and the details are vague or nonexistent. Traditionally, the term ‘vaguepost’ has been applied. The poster wants to vent about something that has made them very sad but for whatever reason, they do not feel comfortable spelling out the circumstances. Maybe they are going through a breakup and are trying to be deliberately obtuse, to avoid outing the person who caused their pain. Either that, or revealing the facts would cause more issues.
Either way, the vast majority of the people reading those vague posts have no idea what’s the matter. In most cases, the posters do not even want advice or real solutions. They just want to vent and gain some general sympathy. I guess I was too clueless for that. It just seems like pointless drama for its own sake; most of the time. I assumed those who knew the vague-poster better than I, would also know the secret details. I usually let those go, or just offer a polite ‘thumbs up’ but this particular one seemed to have more to it than an appeal for pity. There really seemed to be legitimate pain in her words. It moved me.
Like many online ‘friends’, I didn’t know the woman who posted it very well. I had chatted with her years earlier in a discussion group and liked the substance of her thoughts. It was enough to reach out and send her a ‘friend request’ back then but honestly, I only knew the scant details she offered about herself in passing. I’m not even sure if I would recognize her if I passed her on the street and yet, I was moved by her short online statement.
I must have read and re-read the post a dozen times. Then I went to her page to read the preceding posts (to see if I could glean the meaning of the most recent one). Nothing. Honestly, I had no clue about why she was so sad. There were no obvious precursors to heartbreak or personal tragedy in the earlier messages. It was a mystery that I kept coming back to. I like to fix things. I enjoy finding solutions to problems. It gives me an ego boost to set things right again but in this case, I had no tools to work with.
I debated keeping my mouth shut. That would have been the prudent thing to do. Then I waited for others to make comments which might shed more light on the true source of her problems. There were only a handful of well meaning, general sympathy comments offered by her friends. They were just as clueless as I was. They were also fishing for details in order to offer up real help but none was forthcoming. It seems that my friend was going to be tight-lipped about the source of her deep woes.
At that point, I could have left well enough alone and waited for my friend to recover from her mystery source of depression. That’s what I had done a hundred other times when similar situations presented themselves. Instead I sent her an instant message. It wasn’t read. Probably others had also sent PM’s to no avail. Part of me wanted to cease contacting her with that. I’d made an effort to reach out to her. I didn’t even know her if the truth was told but I’d still made an effort to show that I cared. I started putting my efforts into other things.
I assumed her real life friends were taking care of things. They actually knew her. They were surely aware of any deep relationship problems or personal issues she had. I reassured myself that there were far better people in her life, to be there for her than me. Minutes passed. I’d almost forgotten about it. The rest of the world had already moved on but I couldn’t shake the nagging worry I had. It was something I didn’t even want to articulate. There was no specific reference to harming herself or anything like that in the message. It was just an underlying tone of true despair that gnawed at me. It was what was not said. My sense of unease intensified.
I checked my earlier IM where I’d reached out to her. It still hadn’t been read. I don’t mind telling you, it wasn’t easy for me to let it go AND it wasn’t easy to keep contacting her. I’ve always been about ‘minding my own business’. This was way outside of that. I went on her profile info and looked for a phone number. Most people leave that field blank. They don’t want it to fall into the hands of spammers or crooks. Amazingly, there was a number in the field. I jotted it down quickly but dialing it was a different story. I wrestled with the potential risks. I struggled especially with the awkwardness of speaking to anyone for the first time. I’d already made a couple sincere efforts to help. Most people would accept that as ‘enough’ and not cross any more social boundaries. I was one of those people too; until I pressed ‘call’.
It rang and rang, and rang. Nothing. I let it keep going. Voicemail never picked up. I was tempted to hang up but figured if she wasn’t there, then it wasn’t annoying anyone. I switched over to the IM app. My message had finally been seen. I assumed the call had drawn her attention to it. It was still ringing. I typed ‘That’s me calling you.’ Finally she answered. Her voice was distant and hazy.
“Hellllloooo?” Although I had never heard her voice, I could tell she was very drowsy, or deeply disoriented. She sounded drunk or drugged.
“Hey Emily. It’s umm Jake. I just wanted to check on you. Are you alright?”
“Uhhh hi ‘Jake’. Jaaake whoooo?”
She was obviously confused by my unceremonious introduction. I explained that we were ‘friends’ from an old, defunct discussion group. From her responses, I could tell she was really out of it and incapable of rationalizing anything. There were huge pauses and gaps in her responses. I asked her what was wrong and she began to cry and sob. From what I could gather, it was relationship problems. ‘Marco’ has cheated on her with someone and then left her when she called him out on it. At least that’s what I gathered from her slurred speech and incoherent narrative. I asked if she had been drinking but I already knew the answer to that. What I really wanted to know was if she had taken anything else besides that. I was worried she had taken some sleeping pills or painkillers. Eventually she explained that she had downed a whole bottle of pills. I couldn’t make out what she said they were, but with alcohol, it was probably a deadly cocktail.
She kept saying she just wanted to ‘go back to sleep and sunbathe in the beautiful light.’ Unfortunately I knew what that meant but I did my best to keep her engaged with me and talking. Then she would get quiet and nod off again. I would have to yell or make odd noises to get her attention back. This went on for several minutes while I tried to figure out what to do. I had to keep her talking while I tried to find the 911 call center for her town. I’m not much of a multitasker but I managed to explain what was going on in an email to them. I listed her full name and phone number. Only time would tell if they would get my message in time and take it seriously.
I figured if she threw up, it might minimize the effect of the pills dissolving into her system. I started describing anything I could to gross her out and make her stomach feel queasy. If I went for too disgusting though, she’d just hang up. I had to find the right balance. I guess she was already nauseous. My little ‘pep talk’ did the trick. I heard her vomit and then there was a knock at her door. My hastily typed email had been received by the emergency medical center in her hometown.
They immediately went to action and started performing life-saving measures on her, right there in her bedroom. One of the EMT’s picked up her phone and asked if I was the one who’d reported it. I explained that I was alarmed by the tone of her social media post and decided she needed some help.
“She definitely did.”; He agreed. “There’s an empty bottle of sleeping pills in the bathroom but we have her now. It could have easily killed her with all the alcohol she also consumed. You’re a good friend, Jake. We’ll get her to the hospital and stabilize her. Bye.”
I didn’t hear anything for a couple days. I admit that I did an internet search in her hometown to see if there were any updates. In the end I decided ‘no news was good news’. I kept reminding myself that she and I were not really close; and despite my sincere effort to help in her time of need, I might never hear from her again. A good deed was its own reward. On the third day, I received a call from a number I didn’t immediately recognize. I just assumed it was a sales call but I answered anyway. Turns out, it was Emily.
“Hello Jake. It’s... Emily Brown. This is so embarrassing. I want to thank you for calling and checking on me Tuesday. Words can’t describe how much I appreciate what you did. I don’t remember much of what we talked about but if you hadn’t stepped forward and made that extraordinary effort, I wouldn’t be here now. I was deeply depressed. My boyfriend had dumped me after cheating with another woman and I couldn’t ‘see any light at the end of the tunnel’. While my own friends.., you know what I mean... while ‘they’ either rolled their eyes at my post or just offered some empty sympathy, you actually found my number and called me. I’m deeply touched. You even emailed paramedics while we talked! I don’t know how you did that but I’m eternally grateful. My doctor has me on medicine and it’s already helping me feel better. Thank you so much for reaching out and keeping me talking until they arrived. You literally saved my life.”
I attempted to downplay my role in her dramatic recovery but it did feel good inside to know my emotional instincts had been correct. She really needed a friend and I had been there for her. The ‘vague-post’ was a passive cry for help that too many others dismissed as exaggerated or insincere. I guess I’ll always examine the meaning behind the words, as well as their unspoken implications. Sometimes it’s not what is said, but what isn’t spoken that is most important.
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cherry-jaxalope · 7 years ago
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Cartoon Theories- Svtfoe  Eclipsa and Heinous/Meteora
*WARNING- SPOILERS AHEAD* 
Star vs the forces of evil Season 3 has finally reached it’s midseason finale. So far, this season is probably the best season yet. From Star and her battle to unify mewmans and monsters to Marco leaving earth to live with star to all the breakups and makeups, Season 3 has delivered twist after twist after another shocking twist. Perhaps the most shocking twist of all would have to come in the half hour midseason finale “Monster Bash” where star throws a party for all the youth of mewing, mewmans and monsters alike. It’s during this party where Heinous shows up to capture Marco, however things soon spiral out of control and in a shocking turn of events, It’s revealed that Heinous is actually the daughter of Eclipse Queen of Darkness and her still unnamed monster husband. (can I just say OH MY GOODNESS) Which makes heinous not only a mewnmen princess but a butterfly. Not only that, She’s a butterfly/monster hybrid, as by the end of the episode, she’s sporting pointy ears and a monster arm. Now this brings up a lot of questions, How did this happen? How was she separated from eclipsa? Did anyone on mewni have any prior knowledge of this? And perhaps most important question of all, what does this mean for Star, Eclipsa and Mewni? Well this is what this theory is for. First off, I believe (unless Eclipsa’s trial episode proves otherwise) that Meteora was Eclipsa’s big crime. Meteora is the reason she was crystallized 
 Let’s imagine we’re back in Mewni when eclipsa reigned as a young queen. Now she already fell in love with a monster, which is considered unspeakable enough. But she runs away with that monster. Now the next queen (or anyone for that matter, but for now I’m sticking with the queen who likely ascended to the throne after Eclipsa fled mewni) ascends to the throne and tracks eclipsa down only to discover that not only has she run away with the monster, but had a child with him. (whether or not Eclipsa fled mewni because of meteora or if she decided to have meteora after she left still up for debate but for the rest of the theory, lets say that meteora came into play after eclipsa left.)
Now we have this child by all stretch of the imagination should not exist. A child who’s not only a mewnmen/monster hybrid, but a princess, a butterfly. Meteora is royalty. What would the rest of mewni think if this child was in existence? Would they turn on the royals? Would the monster see this as there chance to rise up? Could meteora one day be eligible as an heir to the throne? What if everyone wanted the child dead? (maybe a tad too dark for svtfoe but we’re just speculating here) Eclipsa knew this and so did the queen. What what could possible ensure the safety of Meteora and Mewni alike? 
What if Eclipsa struck a deal with this new queen? She would willing be crystallized for all of eternity and no one would know that she had meteora so long as meteora be able to live. That would explain how she doesn’t appear to be mad at being crystallized for all these years and she didn’t flinch at the thought of being crystallized again in “stranger danger”. She might not have wanted to but she knew she had to for meteora. When moon came to her asking about a dark spell, Eclipsa saw this as the only way to ensure her freedom (also you could judge by Eclipsa’s reaction to being crystallized, she could have assumed that meteora was dead by then. So her contract was up regardless)  So you might be thinking “what about the magical high commission?” well I don’t think they knew about Meteora. What if the queen at the time did what moon did back at the end of season 2, trying to solve the problem herself without the commission’s help? After she found out about meteora, it was too dangerous to let even the commission know, so she opted to share that eclipsa ran aware with a monster to keep the secret safe and being the segregated world mewni still is, they went with it as a good enough excuse to be crystallized. That explains why they don’t seem to have any real reason to crystalize her now other than “she ran off with a monster”. (However, Heinous was wanted by the magical high commission in the Star and Marcos Guide to mastering every dimension book, so the jury is still out on the high commission). I have no explanation on how mina knew but now she’s certainly the great warrior star was preaching about in her debut episode (how ironic it was used against Star though) 
There’s still the question of eclipsa’s dark magic. I feel that they emphasized it to add more cover to the whole eclipsa is evil image as to further justify her crystallization should any suspicions arise. I’m not sayong eclipsa’s magic isn’t dangerous or dark, as evidence by moon and the dark spell. However it is easier to justify the crystallization of the “dark magic queen who ran off with a monster” then the “queen who ran off of with a monster”. When Eclipsa asks “oh so that’s what they’re calling my chapter now?” in ‘Moon the Undaunted’, and she says this less as a question and more as a statement, like she expected that to happen. She knew after she gave herself up, her legacy would be warped and twisted to cover up for meteora. Another point I want to mention is “does moon know?” and honestly I’m not sure. We know that moon is capable of keeping information from star and subsequently the magical high commission. And it would make sense why she would want eclipsa recrystallized immediately to protect the secret of meteora. But theres one key point i’ll mention in a minute that puts a wrench into this part of the theory.
I want to return to meteora for a bit, so eclipsa made the deal and is recrystallized. Now what do they do to the child? Well that’s where St. Os comes in. Now they send Meteora to live at St. Olga’s (you can also theorize that meteora is the reason they made St. Olga’s but lets go with the first point for this theory) and the founder of the school was tasked of hiding the princess and doing whatever it takes to keep her a secret. Well what if the same techniques Heinous used on the other princesses were used on her? Meteora was essentially brainwashed into forgetting who she was to the point where she internalized all properties of a proper dull lady. It’s up into the air the extent of this conditioning, as she is aware of her mewnman check marks and tries to hide them at all cost. Maybe she was condition like how elsa was in frozen “conceal don’t feel”. So she becomes heinous and one day takes over the school and shares what was taught to her to the other “wayward” princesses (talk about painful irony). It became her control. Her life. The thing that kept her from becoming Meteora. Now switching back to Moon, the one thing that confuses me as to whether or not moon knew about meteora is her attitude towards star attending St. Olga’s school for wayward princesses. In the beginning of the show, Moon and River we’re in agreement about sending star to earth instead of St. O’s, even explaining to star that they weren’t sending her there before Moon added “yet.” Now if moon knew the heinous was eclipsa’s daughter, I don’t think she would ever risk sending star to a school ran by her no matter how brainwashed she is. Maybe she was giving star a halfhearted threat? Did daron have heinous/meteora in mind when the pilot was in production? Who knows. But for now, it seems that the jury is out on moon knowing about meteora.
So were back to monster bash and now the truth is out about Meteora. What now? Lots of questions that need answers! I would be very surprised if eclipsa’s trial isn’t in the next episode after the hiatus cause it looks like she’s the only one who can give Star, Moon, the magical high commission and the rest of the main cast some answers. Also I feel that with Meteora’s return and if this theory is correct, this is where we’ll see Eclipsa take on the role as the season antagonist. So far, she’s been patient and bidding her time, but with her daughter back there’s no telling what will happen. Im not sure how she’ll react to learning about what they did to Meteora. I mean Eclipsa seems to be all about being a free spirit as it’s been heavely implied that she’s exactly like star in the respect. When she finds out her own daughter has been brainwashed for years on end into hiding who she is, it won’t end well. Meteora might also want revenge on Mewni too. I mean she just remembered who she was and it took her losing the school, the very place that was keeping her as heinous, to realize it. Meteora is gonna be what causes eclipsa to her dangerous mode. She’s going to want to stand by her daughter and protect her. I also have another reason why Eclipsa and Meteora will be the antagonists and that is the monster mewnan conflict. At the end of monster bash, star’s plan for mewmans and monsters living together has taken a huge step back. One thing about movements like this is that there’s always someone who tries to achieve the same goal but in drastic way. That’s where Eclipsa and Meteora come into play. The conflict between mewmans and monsters is why Meteora became heinous and why eclipsa was branded as evil and crystallized. When star’s efforts fall flat, they take up the cause in the wrong way. Maybe they try to take out the magical high commission. Maybe they try to steal the throne from Moon and Star. There’s no telling what these two can do together and if everyone was scared of what eclipsa could do, they should be terrified at the thought of what meteora can do. And how does Star fit into this? I feel like she’s gonna be put into a difficult situation for sure, but she’s going to end up doing what she does best, make her own solution. She’s not going to give up on the monsters but shes not going to let anything happen to her family and her kingdom.
So heres my theory that ill be holding onto for dear life until the hiatus ends!
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usashirtstoday · 4 years ago
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Back Cat I Actually Dont Need To Control My Anger Everyone Around Me Needs To Control Their Habit Of Pissing Me Off
Excited to be coming back to arthur ashe kids’ day at the Back Cat I Actually Dont Need To Control My Anger Everyone Around Me Needs To Control Their Habit Of Pissing Me Off usopen on august 26th in new york playing for the roger federer foundation get your tickets to join the fun aakd. Bruce and the e street band recorded two of the tracks from chimes of freedom on this day 30 years ago this live ep is back on vinyl exclusively as part of the album collection vol 2 1987 1996 available next month. Tag a mom friend who s the only got 20 minutes to shop on my lunch baby shower gifter bundles baby place has got her back with our coordinating outfit sets multi packs shop girls bundles baby place Back Cat I Actually Dont Need To Control My Anger Everyone Around Me Needs To Control Their Habit Of Pissing Me Off
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So this is going to be a Back Cat I Actually Dont Need To Control My Anger Everyone Around Me Needs To Control Their Habit Of Pissing Me Off bit long but bear with me I had what I believe to be a pointless and incredibly frustrating experience with the assistant manager jamie at your auburn hills great lakes crossing location today I have been coming here for three years I frequent your orlando san marcos and new jersey locations as well at least once a year when we stop we usually spend 5 to 10 thousand dollars on your products the system is simple I go in park in a corner and bring bins to my corner sort them bag them move them to the front register and repeat today I brought a personal duffel bag as it holds about 8 to 12 of your bags worth of stuff I get told that i’m not allowed to use it because it’s policy not a big deal at all I say okay i’ll do that for the rest rather than rebag all of this i’ll just go up in line and pay for it and it can sit behind the counter seems pretty reasonable to me nope I got obstructed suggested that I might be stealing something and not allowed to pass stating if I don’t want to follow the system I can leave he then takes my entire duffel dumps it onto the floor and then rebags it into victoria secret bags then moves it to the front counter so it can be rang in I thought this was a little odd but hey he was doing all the work rebagging it so whatever i’m like dude i’m going to be spending about 8k today all I want to do is come in spend some money get out without any drama what’s the problem whoevers in charge should be thrilled with a sale like this we’re spending 8k keep in mind that I told him that I would do what he wanted and it wasnt’ a big deal and the response was to the effect of stop being lippy and just listen I told him what do you want from me I just agreed with you and said I would use your bags i’m not being lippy at all I know this because I said okay dude not a problem i’ll use your bags his response was maybe if you get to buy it i’m like what are you suggesting that an 8 000 order is something you guys don’t want he’s like yeah if you buy it i’m like dude we are spending 8k today why would I bag up a bunch of stuff and spend 2 3 hours picking our your fabulous product to not buy it anyway so I had 4 credit cards one card had 2 000 one had 3500 one had 2000 and one had 1000 because I am buying for multiple people I had 4 different cards all in my name I wanted one receipt for each card not a big deal to me right wrong again he cited some policy and said if the order is more than 750 items that they aren’t allowed to ring in under 750 items on any one receipt id like to point out that that amount is higher than your employees said they could take as a cash payment I asked him to please show me that I would understand better if I could just read it he was willing to do so he brought out the policy book and to my surprise what it actually said was words to the afffect of cash payments cannot be split up or over 750 items I forget the second half my immediate reply was so what’s the big deal im using credit not cash he snatched the policy book away from me at that point and said you know what you can just listen to me or I don’t have to let you buy anything it’s up to my discretion I then called your orlando outlet and your new jersey outlet and talked to the store managers and cited your policy I was given I asked them to confirm if that was accurate and both said if it was a policy it was news to them I then asked if they would let me buy my order using 4 cards and 4 receipts the woman at orlando said oh my gosh yes we do that every single day I asked if I went to her store if I would have any trouble with this in the future and was told no then she said you can always come down here if you’re in the area and i’ll be happy to take your order after that phone call I tried again here’s the video of that attempt I said listen I have 4 credit cards your register girl said you told her she can’t ring up an order under 750 items that’s 3500 if it’s 5 items not all of my cards have that much I have done multiple receipts every time I came here heck I can even supply them to show it he tells me that because I am order so many items that I can’t have less tan 750 items per receipt so I point around to everyone else and ask what about everyone else you aren’t forcing them to spend a minimum of 750 items what about the final charge i’ll have 750 items for two tickets but the leftover isn’t going to be 750 items you’re not going to let me buy them he shrugged his shoulders to say no at this point I haven’t yelled ive been a bit snarky and sarcastic because I know he’s just giving me a hard time two people ring in our order almost every time I am up there and we were there 3 times in the last 6 months spent a bunch each time so at 730 8pm or so we are done shopping assuming that two people could ring us up ended up being a fantasy he forced one employee only to ring us up later on he comes up when its now close to 9pm and says hey you mind if we ring you up on both registers I chuckle and say no I don’t but you do you don’t want to be breaking that 750 rule do you he glared at me and then sent the employee away and walked off after blinking a few times I laugh because after telling me over and over he couldn’t do it he just got caught trying to do what should have been done to begin with a short while later after 9 I find out that everyone is standing uip front except for the one girl and another associate because none of the rest of them are allowed to help her ring us up the only two people left in the store with about 700 more items to be rang in if that’s not enough since it was a holidy all of these employees are apparently being paid overtime to stand around and wait at a bit after 10 all but two girls leave and one girl is waiting to count cash while the other girl sits and keeps ringing stuff in we apologize profusely we expected two employees to ring us up like always and timed our visit to be out around 9 if this had happened instead of having one literally stand there and watch her for 1 hour and 47 minutes after close we would have all been out on time and no overtime or extra hours spent so finally at 10 47 pm our orders are done we thank the lovely girl lauren and jasmine who got stuck staying 2 hours past close because a manager made up some random policy and had to double down when I pointed out he really needed to follow that 750 rule when he was going to toss another girl on the register if this is policy fine it doesn’t seem to be no manager at your other outlets knew what he was talking about the orlando one insisted that the only restrictions are on cash payments and verified I was paying cash or credit it’s a pretty humiliating experience to get hassled trying to buy panties and bras by someone who’s on some type of power trip the only thing I said sideways to him was that I flat out didn’t believe his policy and that credit absolutely is not the same as cash I didnt call him any names scream at him or did anything to disrupt the store beyond what you see in the videos if this is not policy i’d like an apology from that manager in person or over the phone admitting he was mistaken I would hope that the next time I go there I am not hassled but if not I guess there’s always orlando or new jersey who seem to be quite friendly I also want to give recognition to jasmine and lauren lauren is the poor soul who got stuck ringing everything in alone because of the manager’s silly rule and not allowing anyone to help because it would be in violation of the 750 item rule jasmine was the cash counter who had to wait until we were out of the store to count cash even more interesting is that I had a former employee with me helping me buy and she said she never heard of this policy either but it doesn’t mean it wasn’t added since she left she was just as confused because the manager spent over 30 minutes trying to explain and defend this when that time certainly would have been more efficiently spent doing productive things instead of hassling someone who literally sits in a corner and speaks to no one while sorting through your products one bin at a time id love a call back about this or to find out what exactly is going on ive never been hassled like this before and it was a little frustrating and very trying to keep my cool joe rossetti alexandria gunn. 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lawrenceseitz22 · 7 years ago
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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Click on the video above to watch Episode 146 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://ift.tt/1NZu6N2.
  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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 Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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“Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 145” is locked Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 146
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  Announcement
Bradley: I don’t know why. What’s up, everybody? This is Bradley Benner with Semantic Mastery, and this is Hump Day Hangouts for August 23rd, 2017. We’ve got Chris and Hernan and Marco on with us today. Do not have Adam, he’s preparing for the end of his life.
Hernan: Something. A little event that he’s holding.
Bradley: Yeah, he’s preparing for the end of his life. He’s getting married. So. Anyways, I’m going to go right on down the line and say hey to … Hello to everybody. Hey, Chris, how are you?
Chris: Doing good, excited to be here and yeah, it’s a really exciting week, but Marco will tell you guys more about that.
Bradley: Yes, yes it is. Adam’s commenting in Slack, I wonder if he heard me. Hernan’s up next, what’s up Hernan?
Hernan: Hey guys, what’s up? Yeah, super exciting news, super excited for the coming days. It’s really good to be here.
Bradley: Awesome. And what about you, Marco?
Marco: Man, I’m working like a Budweiser Clydesdale, dude. Pulling that fucking cart. Oop, sorry, I forgot this is PG, sorry. Man. Working hard.
Bradley: Working hard or hardly working?
Marco: No, man, I’m, you know, it takes a lot of moving parts to get a product like this out. We have just a bunch of things that we have to coordinate, and things have to be right, because we like to treat our people right, and so … But it should be ready on the 28th. Or, sorry, it will be ready on the 28th. No matter what. Come hell or high water, it will be ready, it will be done.
Bradley: Awesome-
Hernan: Sorry, sorry Bradley, but it will be an ongoing training, right Marco? Like, if we can dive a little bit in to that, it will be an ongoing training. You have a bunch of webinars set up for the upcoming weeks, is that correct?
Marco: That’s the great part. We actually listen to people who buy shit from us, right? We don’t just sell our stuff and then run away and never answer any of our emails or … We have a group that’s been supported for two years in Facebook, right? We’re in the … I’m in there every day, answering questions, just back and forth with people. And yeah, so one of the things is they’d like more training, they want it to go more in depth into everything, another thing and explore new venues and better ways to manipulate. And so, we have, right now, a series of 12 webinars, which will be held every two weeks that will go on as long as they need to, so that we can get the information out, whether it’s an hour, whether it’s two hours, they’ll just go for however long they need to go so that the information is delivered clearly and all the questions are answered.
If people come up with new ideas or things that they would like to look at and explore and things like that, then we will just add to the list. I mean, I’m open to anything and everything with RYS, and the reason for this is, as I was telling you guys, this is the last course that I’m ever going to … I’m tired of people grabbing my stuff and calling it theirs, you know? You see it all over. You see copycats, you see imitators and just people who are totally unethical. And I’m tired of that, and so from here on out, everything’s going behind the user interface and software.
Bradley: Software and services.
Marco: And that’s it.
Bradley: Yep.
Chris: Well, there might be a private high-end meetup with just me.
Marco: Well, yeah, but that’s different, because people, at that level, we’ll have to … Well, in this one, too, you’ll have to sign a document, non-disclosure, non-compete. And that’s the way that you try to minimize people sharing and giving out your stuff as if it’s theirs. They’ll have to license it for anything that they do. I mean, it’s just that simple.
But yeah, I mean, if people are open for something high-end, I have some way-out stuff to share.
Chris: Yeah, the potent stuff, don’t share it, man, it’s too powerful to be out there on the internet. Behind closed doors, we keep that to ourself for now.
Bradley: Keep it in house, keep it in house.
Marco: Alright, so, I’d better stop talking, man. Let’s go.
Bradley: Alright, let’s do it. Yeah, I’m pretty excited about the launch as well, because Marco’s … The last time was two years ago and I don’t know why my video’s blurry, but anyways, it’s been still effective, two years later, which is crazy, so I’m really curious … I haven’t even seen what’s in the new version. So, you guys are all going to see it the same time I do, really. I mean, Marco said I could have access to it between now and Monday but that was literally just green lighted today, right? Because we just got all the videos up, so. Anyways.
Alright, we’re going to get into questions, guys, we’ve got quite a few, so let’s jump into it. Alright, let me know when you guys can see my screen.
Hernan: You have the camera man on? Sorry, [inaudible 00:05:25].
Bradley: Yeah, I just took care of that.
Hernan: Okay, cool.
What IP Should One Use When Accessing Multiple Client PBNs From Different Hosts?
Bradley: Melbelle, she says “Hey guys, could you please explain what IP I should log into my PBNs with? I get the whole hosting and different companies and everything, but I’m still logging in to them to work from the same computer, how do I work around that?”
Alright, there’s a couple of things, now, I haven’t looked into this in at least two years, Mel, so you’ll have to confirm this, but as of two years ago, one of the easiest ways to solve the problem was to do it from Firefox or another browser outside of Chrome, other than Chrome, I meaN, and also to use a plugin, if you’re talking about WordPress sites, there’s a plugin that you can use called “Remove Google Fonts References.” We can go look it up real quick.
But yeah, when I used to … I don’t run … I have very few PBNs right now because I let most of them expire, I just don’t use them anymore. So, it’s not something that I really worry about too much anymore, but when I had a large PBN and I was managing hundreds of sites, that was back a couple years ago, and this was one of the ways that I would prevent or reduce the chance of leaving a footprint from always logging in from the same IP, right? Which is to remove the Google Fonts references from … Because by default, Google Fonts are part of WordPress code. And so, by logging in with Google code on the site, you’re basically given Google access to the IP that’s logged in to that WordPress site.
And so, by removing that and using a web browser other than Chrome and also making sure that, for example, because there’s … And we cover this kind of stuff inside the Syndication Academy, but if you have your default search engine in Firefox, for example, as Chrome, then Google is still seeing … Or, excuse me, your default search engine as Google, in Firefox, then Google is still seeing pretty much what you’re doing through the Firefox browser, because they have their search engine and that search bar is sitting right on top of the browser, if that makes sense.
So, what I would do is always make sure, and again, we cover this in Syndication Academy, but I would make sure that Bing or Yahoo or something else was selected as the default search engine for Firefox. And then, for every WordPress site, I would do the Remove Google Fonts References plugin.
This is it here. And by doing that, you basically remove any Google Fonts from the WordPress files on the site and that supposedly, and again, two years ago it worked. I haven’t tested any of that stuff in at least two years, now, so I would confirm all of that. Maybe Marco or Chris or somebody can comment on this. You guys think that would still work?
Chris: So, what I … yes, that still works. So what I do is, I use a separate IP and I use Firefox to go and I have a separate user profile in the Firefox To Go. So, I have multiple Firefox To Go versions, each has a separate user profile and on top of that I just swap the IPs between them. So, that way I don’t have to worry about any cookie interferences or any other issues that might be anything cached in the browser or whatever, and everything is always clean on every Firefox To Go.
Bradley: Alright and so, yeah, that would work as well, so thank you for that, Chris, but what I was … I’ve got it on Google right now, but what I do, if you look, my default engine is Bing, in Firefox. And so basically, you can change your default search engine in your Firefox settings and then, again, Remove Google Fonts References and then you can log in to the WordPress sites from the Firefox … Make sure you clear your history. So, clear recent history, browsing … Make sure that you … Basically walk through the steps that we cover inside of Syndication Academy for covering footprints. Or for reducing footprints, anyways. That’s pretty much the best advice I can give you for working with PBNs. Other than having just a rack of IPs, which really isn’t economical. Okay? Good question, though.
Roman: Could I add one little piece to that?
Bradley: Oh, Roman’s here. What’s up buddy? You snuck in late.
Roman: Yeah, sorry, I had a … Was preoccupied for a moment.
Bradley: You were tardy.
Roman: Sorry. One thing I would also mention, as well, when you’re doing the whole PBN thing, is be very careful about what email you put in to your WordPress platform. Because if you use the same email, it’s going to modify your user settings and that user setting can display on posts, so it’ll pull back, for instance, like your Gravatar image if you use your regular account and you have a Gravatar set up. Little things like that, if you’re not careful, can also leave footprints behind.
So, it can tie the same image back through all your PBNs. So, that’s just another area that they can also look at.
Bradley: Very good, thanks Roman. I think he was worth the wait.
Does A Main Domain Ranks Above The G-Site And Sub Domain For It Contains The Original Content & Holds Canonical Power?
“Hi, heroes.” He says, “I need your guidance here. I have a main domain and a sub-domain. Now, sub-domain give rail canonical to main domain silo pages, and every post to sub-domain is mirrored in a G site, that is, all posts replicated on G site and G site has no connection to main domain whatsoever. So, in this scenario, will main domain rank above G site and sub-domain for targeted key terms or not? Does this hold any power? I’m on to it, but I need your guidance.”
Well, I don’t know if … It really depends. Will the main domain outrank the G site? I don’t know. Honestly, I really don’t know. Can one of you guys give some insight on that? I mean, typically, unless … A G site, one of the reasons we use G sites is they’re Google sites, right? So, you’re piggybacking on the authority of Google and it’s easier to rank those, typically, than it is a brand new domain that you’ve just set up WordPress on or whatever. Usually, that’s the case.
So, if you are mirroring or basically republishing posts from your blog over to your G site and then the G site, you can’t canonicalize those URLs to your main site, right? You can’t do that. At least, as far as I know, you can’t. And so, if that’s the case, there’s a chance that the G site’s going to rank out the original, until you get your original site to a point where the authority is such that Google ranks it higher. But at least initially, it seems to me, my assumption would be that the Google site will outrank your domain, if it’s a relatively new site or a relatively weak site. What do you guys say?
Hernan: Yeah, I will leave Roman and Marco chime in on this one because they’re definitely more knowledgeable than I am. But if everything else stays the same, I would say that a power site like G site or YouTube video, you’re piggybacking on all of that authority, you know? So, it would make sense.
So, right off the bat, a G site would or could potentially outrank the website. Now, at some point, you want your website ranking higher at least for branded terms, right? So, if you’re looking, for example, for AMCO site, like, that brand, you want your website ranking higher. In any case, since you control the market at that point, you control the traffic flow and everything can be used to point traffic back to your website, if that makes sense.
Bradley: Yeah. One thing I would say, in re-reading the question while Hernan was talking just now, is he says that he posts the blog posts on the sub-domain. The sub-domain … The URLs for the posts are canonicalized to the main domain’s silo pages and then he’s mirroring the posts, basically republishing the same posts on a G site.
So, in that situation, what I would do, and again, I haven’t tested this method, either, so I don’t know without testing, but my assumption would be that the only thing that you could do, really, for the G site would be to place a link saying “This article originally published on …” and then link back to the sub-domain post. The original posts on the sub-domain, right? So, that way, you’re passing juice from the G site to the sub-domain post URL, which is then canonicalized to the main domain’s silo pages. Does that make sense?
So, essentially, you’re doing a three-step juice push, if that makes sense. Because it’s going from the G site, initially, to the original post URL, which is on the sub-domain, which is then canonicalized to the silo page on the main domain. Again, that doesn’t necessarily mean the main domain’s going to outrank the G site, it should at some point, once the authority level is there, but that’s not a configuration I’ve ever tested with. Any other comments, guys?
Chris: No, I haven’t tested it. We’re concentrating on G sites, their ranking power is amazing and the more that we do with them, the better they rank. But there is something that can be done, but that’s not being revealed until … Oh, I guess, RYS Academy Reloaded. Sorry.
Roman: I think there needs to be a little bit more information for me to really answer this question, because I’m curious as to a few other pieces of information to really be able to answer this yes or no. But yeah, I can’t really provide too much more than that. It’s … I would assume, since there’s four of them powering up one, that the money site does have a good chance at pushing past it, but it’s hard to say, it depends on the specifics of the configuration.
Chris: Yeah, except that the G site will siphon juice back. Because that’s a do-follow link, so whatever you’re pushing over to the sub-domain, it’ll pull right back. They’re really good about doing that. It’s over two years of testing with G sites and they’re amazing. Google is amazing at pulling whatever trust, authority or juice they can, from everywhere that it’s connected to.
Do You Think The News You Publish Via Google My Business Profile Will Only Be Valid Within 7 Days?
Bradley: Okay, Ivan’s up. He says, “Hey guys, when you publish a news …” I’m assuming one of those posts from your Google My Business dashboard, “It says it stays visible for seven days, but I’ve noticed that it’s possible to share the link to your social accounts with a Google modifier. Do you think that this link will be unusable over the seven days period?”
Well, yes, they do expire. Now, I haven’t tested this myself, yet, I was introduced to it, recently, I can’t go into too far details because again this is something covered next week in RYS Reloaded, but I know that the share URLs, you can probably do some pretty ninja stuff with them. I don’t know if, when that news post expires, if that URL expires as well or if that post is basically archived and it can still be seen from that URL. Do one of you guys know, yet?
Marco: Well, he’s using the Google shortener, and those do not expire.
Bradley: No no, but what I’m saying is, is the post from the Google My Business dashboard, they also have a share URL.
Marco: Right.
Bradley: So, but I know that those expire, but you can go in … Because the conversation I had with the person that introduced me to this, he said that he’s got a post up that’s been up now for weeks or even months because he just goes in and modifies or changes the expiration date. So, before the seven days is up-
Marco: We don’t want to give away too much, [inaudible 00:17:27].
Bradley: That’s what I’m saying, but as far as, when that post actually expires, if you allow it to expire, is that URL still … Can it still be visited, or is it just gone? Do we know that?
Marco: Well, I think you would have to check with the Google shortener, since that’s what he’s sharing it with, to see whether he’s getting a 404 to the origin or what he’s getting. This is something that needs to be answered. I can’t answer, again, this is one of those, I can’t answer that. Do it, check after seven days, check that Google shortened link and see if it 404s or if it’s still alive. It’s that simple. Test it.
Bradley: Yeah, that’s what I would do. And as far as, like I said, you can continue to … That’s part of the reason I haven’t started playing with this yet, guys, is because I don’t want to have to go in every seven days and modify the post dates or whatever. So, that’s part of the reason I haven’t played with it, because it just seems like a manual process at the moment.
But I would test that, Ivan. Do exactly what Marco said and just do a test post on something and allow it to expire and see what happens, see if you can go visit the URL, if it still can be viewed, in which case I would say yeah, of course, you can do a lot of stuff with it. But if it actually expires and it shows a 404 or not found or whatever, then no, I mean, without having to go in and manually update it all the time, you wouldn’t be able to do much with it, so.
“Can we use this link in some kind of press release?” Sure, you could, but again, if it does expire and goes dead, then, to me, that would be kind of a wasted effort. The only way I would do it is if there was a way to keep it alive indefinitely, or at least for an extended period of time, if that makes sense. Okay?
But I know there’s some opportunity there, guys. I don’t know if you guys know this, but I do, because we run most of our webinars and everything through Google Events and Google+, and the new Google+ is horrid, I hate it, it’s awful, and now they’ve even pulled Events out of the Google+ Dashboard, the menu. You can’t even find Events anymore in the Google+ menu and it sucks, because it’s becoming difficult for us to even start a webinar now, so, we’re looking at changing platforms again, unfortunately. Way still use the Hangout platform, but at least we may be changing from Google Events pages to something else. Because this is … I think Google is finally, really, this time they mean it, apparently, what did Marco say? They’re taking Google+ out to pasture? I think they’re literally killing it off.
What’s Your Best Suggestion (Amazon, Cloudflare, Etc ) To Host Many Domains With The Most IP Diversity?
Probably because it’s so terrible, the new version. I don’t know why they had to go and fix it, so to speak, but it is what it is. Alright, Jake Turner’s up, he says “What’s your best suggestion, Amazon, CloudFlare, et cetera, to host many domains as one can with as much IP diversity as possible?”
Well, I don’t … You can use Amazon, like, Route 53 and CloudFlare and stuff like that and you’ll have a range of IPs that you can get to mask your original or originating IP, right, which would be wherever it’s hosted. But other than going out and purchasing A and B-class hosting accounts somewhere, there’s not really … I mean, you’re still limited, with Amazon and CloudFlare. I mean, look, guys, there’s other third party DNS applications out there that you can use, or DNS services that you can use, right? So it’s not just Amazon Route 53 and CloudFlare, right? There’s other ones as well, you’ve just got to go look for them and then you can use some of those.
But you’ve got to be real careful even so. Again, guys, I don’t suggest spending a lot of time building PBNs, but if you guys are going to do it anyways, you’ve got to take into account a ton of things. Like what Roman just said was something that I never really worried about a few years ago, but I’m sure that’s a footprint issue now. The Gravatar images, the email that you use for registering or notifications for the WordPress sites, that kind of stuff. That’s number one.
Number two, as far as the hosting, we know from vast … From some of the stuff we’ve done with Server Space and Video Powerhouse and things like that, having a ton of hosting accounts is a pain in the ass, too, and if you go with shitty, cheap SEO hosting accounts, they’re already flagged. Those IPs, for the most part, are basically been flagged or put into a bucket of shitty PBN, SEO type hosting, so, and C-class is no longer good enough, that’s no longer effective enough, it has to be A and B-class, and there’s just a ton of things that can go … Cause problems with PBNs and stuff and that’s part of the reason I got away from doing them, because they’re just too much damn hassle to maintain and it’s getting harder and harder to hide footprints.
Roman, you’re probably the one that can speak most on this. What do you think?
Roman: At the end of the day, it really can become a really can become a really technical subject. But just think about it like this, the main goal of what you’re trying to do is blend, really, at the end of the day, your PBNs. You’re trying to blend in with what everybody else is. So, if you have some cloud, you have some of this, some of that, you’re going to achieve what your goal … I mean, when it comes to scalability, that’s a totally different ballgame. If you’re trying to host up hundreds and hundreds or thousands of sites, then you’re going to have to come up with enterprise-level solutions and that takes time and you’re going to need to know all the technical pieces to do that.
Bradley: Yeah.
Roman: Because you’ve got a lot bigger risks involved with that. The more you have, the bigger it is. But it’s … I mean, really, just at the end of the day, it’s blending. That should be your goal in mind. So, get some from cloud providers, go get some from shared, get some from wherever you can, anywhere that you know is going to be stable, as in, the sites stay up.
Bradley: Right.
Roman: Outside of that, I wouldn’t worry too much. I would pay attention to the IPs that you’re getting, specifically, and I would pay attention to your neighborhoods. And what I mean by neighborhoods is, go see the other sites that are hosted on your same IP. Because I promise you, that IP that you’re purchasing, you’re not the only one on it.
Bradley: Yeah, and that’s part of what I was getting at earlier, was the fact that I know so many SEOs that want to go out and buy SEO hosting, but that’s what every other mediocre SEO does, right? And so there’s a ton of shitty, plain PBN blogs on those sites, which is obvious. And so, if you do a neighborhood check on those IPs that you get assigned from your PBN hosting company, you’ll see, there’s a ton …
First of all, those IPs are way over stacked with sites, because those SEO hosts know that those are PBN sites that aren’t supposed to receive any traffic, really, they just don’t generate any traffic for the most part, so they way, way, way overload the IPs with sites, so that if any one or a handful of the sites all of a sudden do start getting traffic, it basically suspends … All the other sites won’t load. It overloads the bandwidth and all of a sudden, like Roman just mentioned, all of your sites starts going down, and that’s one of the hugest things, guys.
If you’ve got a ton of sites that are linking back to your money sites that are constantly going down, like, the servers are going down because they’re overloaded IPs, the bandwidth issues, all that kind of stuff, that’s a clear indication of bad links, as well.
So, that’s something else. Like he just mentioned, going with cheap hosts because you think “Oh, well, I need the IP diversity, I don’t care if it’s a cheap host.” Well, no, that’s not true. Because if the sites, first of all, were hosted … They’re kind of associated with all these other riff-raff, all the other crappy PBN sites on that same IP, that’s a bad signal. And then the bad signal is constantly the sites going down. And so that’s something that I recommend that you just … You try to avoid that, if possible.
Roman: The very first domains that I had ever lost to Google, because I had always been extremely clean about keeping up with them, were due to bad neighborhoods. Somebody else got hit on the same IPs and caused me to lose my sites, as well. And it was just a small cluster of them, but that’s just to give you an idea. That is built in to their automated algorithms. So, the neighborhoods. So, that piece and keeping your IPs too close together, those two pieces will get you auto-sweeped. The rest of it, it’s a bit more complex.
Bradley: Yeah. I think the best way to handle something like that, Jay, if you’re insistent upon using PBNs regardless, then I would say one of the things you could do is get your own server, your own dedicated server and have some VPSs set up, various … You can have just your own dedicated IP, so that it’s clean, and then you can use a lot of DNS services, as many as you can find anyways, to try to mask some of your IPs to give you some IP diversity. But there’s … I mean, there’s not really a whole lot that I would say about … I just, personally, I got away from building PBNs because it’s just too much hassle and we’re able to produce results without them, now, so, that’s my thoughts.
“Related, I have a local business client who has six sites, each is a location, not yet merged and siloed. I’d like to merge and silo, but I’m hesitant because some lesser locations are mailboxes at risk of shutdown. I’d like to mitigate risk here. If one were shut down by big G, if the site were merged and siloed, could that shut down and jeopardize the entire site?” Yes, Jay. Don’t do that. Especially if you’re using mailboxes for some of the locations. I suggest that you use sub-domains. So, you put up a root domain for the brand and then you use sub-domains with the city names as the sub-domains with the city names as the sub-domains, or whatever you want. Typically, I just use the city name as the sub-domain, and I would put each location on its own sub-domain.
And the reason, I … So, you’re still managing six sites, and in fact, you’re managing seven, but the seventh site, which would be the root domain, could literally just be a one page HTML site. That’s what I’m doing with mine now. I don’t even put a WordPress on the root domain anymore, I just put an HTML site up, page up, and that’s it. And then everything else is all WordPress on sub-domains, for multi-location businesses that I manage or lead gen sites, right?
And I do that intentionally, because exactly what you just mentioned. If I put everything under the root domain, in silos, yeah, that’s great, it makes it easier to manage. It’s logical to do that. But if you’re doing anything black hat whatsoever and remember, guys, if you build a single link, manually, to a site, you’re doing black hat stuff, right? So, if you’re doing anything that Google deems as not kosher, then you run the risk of getting one of your locations slapped and if it’s on the root domain, it’s going to pull your whole site down.
So, I recommend that you mitigate that by always using sub-domains, because if a sub-domain gets slapped, it should stay specific to that sub-domain, the penalty. It shouldn’t affect the root or the other sub-domains, okay?
Alright, next, Mohammed says … Oh, by the way, and Jay, if you’re planning on building PBNs to link to these sites, you absolutely want to separate them. I don’t mean separate domains, I prefer to have everything on sub-domains, so that they’re all still tied together and the domain authority, that’s not a metric I care about, guys, and I don’t mean Moz Domain Authority, I just mean the authority of the domain itself, actually rises with each subsequent sub-domain that you add. So, the overall domain builds an authority so that every time you add an additional sub-domain, a new location, it’s going to borrow from some of the authority that has accumulated from all of the sub-domains and the root domain itself. Does that make sense?
So, it’s logical to have everything on sub-domains because they all benefit from each other, but at the same time, they’re all considered separate sites, if that makes sense.
Roman: Completely. As evidence of that, that’s why parasite pages work, right?
What Do You Guys Think Of Using Data Highlighter From Google Webmaster Tools To Improve Search Appearance?
Bradley: Yep. Yep. Okay. Mohammed’s up, he says, “Hey guys, what do you think of using Data Highlighter from Google Webmaster Tools to approve search appearance? I currently use Project Supremacy plugin for all schema-related tasks, but it’s missing article schema, which the highlighter has, or is article schema not in the plugin because it’s useless?”
I can’t speak about that plugin at all, I don’t use it. So, I honestly, I have no idea. I don’t use that plugin at all. I still do all my structured data stuff manually, guys. I prefer to do it that way. And one of our Mastermind members, he’s like a schema savant, that’s what I called him, a schema savant. Ryan Rodden, he’s got … He does all his stuff manually as well, so I suggest that’s what you do. Personally, I don’t like the plugins.
Roman: I would say, get a consulting session with Ryan if you want to know more about that, because you’re not going to find a better person.
Bradley: That’s right. Ryan Rodden, he’s really, really good at schema stuff, probably the best that we know. So, I would definitely reach out to him, and he does consulting and he’ll also … He’ll write structured data code for you and everything. You can hire him for all that kind of stuff. So, I would reach to him, Mohammed, for sure, he’s not part of our team but he is a Mastermind member, so.
As far as using the Data Highlighter, I haven’t played with it much, so I don’t know how good it is. Any of you guys got comments on that?
Hernan: I would say it’s pretty good. I would say it’s like … It will help you pinpoint … It’s not bulletproof, but it will help to pinpoint where the data is, or what are you actually missing. So, I would say it’s a graphical representation, it’s a tool, right? So I would say it’s pretty cool.
Bradley: Okay. Marco, any experience with that?
Marco: Nope, don’t use it.
What Will Happen If Twitter Stops Syndicating Posts To Google Plus?
Bradley: Okay. Alright, number two, “I mentioned last week that I have a client’s G+ page posting from a ranked feeder feed and Twitter, however, Twitter is so busy that my Buffer is always full and it can’t take in my syndicated posts or my RankFeedr posts. Is this bad, or is this important thing that G+ page activity … No, I would throttle your Twitter feed, then. Your Twitter triggers or whatever that you’re using. I would …
If you’re using RankFeedr, I would make that my primary content engine for the Google+ posts, if that makes sense. Because your RankFeedr, you have more control over than the Twitter triggers. And with the Twitter triggers, with using the advanced search options in Twitter is, excuse me, in Twitter, you can figure out the best combination of the search … Whatever search you’re using in the applet, inside of IFTTT to cause the triggering of the, pulling the Twitter in and sending it to Buffer, for example, because that’s what it does. It doesn’t post automatically to Google+, it sends it to Buffer and then Buffer posts to Google+.
What I’ve found is luckily, a few of the projects that I’ve set up using that method, I’ve been able to just, by playing around with different search operators or search strings, I should say, inside of the Twitter advanced search, I’ve been able to find a relatively … Not an over-active search string that causes too many tweets to be added. Because you don’t … I mean, personally, I don’t care about over-posting on the Google+ pages anymore because Google+ now sucks and it’s a ghost town. Nobody goes to Google+ anymore because it’s just so terrible.
And so, I don’t think anybody even sees the Google+ pages anymore, but as far as, if you’re not able to get your RankFeedr posts to push out because your queue is always full inside, insider of Buffer, because of the tweets, I would reduce the tweets. I would change your search string. Play around with it, using Twitter advanced search to find … And just go scroll through the results when you try different search strings. Look at the results that it pulls back, the tweet results, right?
And look, if you’re getting 20, 30 tweets per day or more, then that’s a bit excessive, in my opinion. So, I try to find a balance of where I’m doing anywhere between 1 to 10 or 15 tweets per day. And again, it’s just a matter of playing with that search string until you find the right mix, if that makes sense. But I would make sure that the RankFeedr feed is the primary content source for that, because you have more control over that. Okay?
How Long Should I Wait To Order More Instant Map Embeds From Serp Space?
“On August 7th, I’d ordered 20 instant map embeds from Serp Space, how long should I wait to order more if there’s a limit beyond the number of credits?” Well, I don’t … Personally, I don’t recommend doing instant map embeds, guys. You can, don’t get me wrong, 20’s not bad. 20’s not bad. But I always do … I do everything on drips, schedules, guys. And I usually always just start off, and I’ve mentioned this many times before, Mohammed, so this may benefit you now, as well, but I always do like, 50 map embeds, but I do it dripped out over 7 or 14 days. I do the same with the Video Powerhouse posts. So, either video posts or map posts, I usually do 7 to 14 days and I typically always just start off with 50. I do order secondary embeds. I select the proper categories and then run it, and then I go back in a few weeks and check on results and then I’ll go submit another embed blast if I need to. But I like to kind of have it drip out so that it’s not instant.
Now, 20 instant map embeds, I don’t think’s going to be an issue.
Hernan: Yeah, I-
Bradley: But I … Go ahead?
Hernan: I don’t think so either. I don’t think it’s an issue. What he needs to do is go check and see if it started dancing. If it didn’t do anything, then just, you can hit it with more map embeds, but just make sure you drip it, because it’s just totally unnatural to pop up in 20 different places all of a sudden.
Bradley: That’s correct, I agree with that 100%.
What Are The Best Ways To Feed Juice To A Client Site Using The RSS Authority Method?
Okay, next, Columbia, she says “What are the best ways to feed juice to a client site if they insist on having you promote their site but you still want to keep as much control over the authority as possible?” Well, Columbia, that question alone means that there’s obviously a … And I’m not saying this in any derogatory way, but there’s a breakdown in your communication with your client. Because the client should not be aware of the fact that you’ve been trying to keep control over link juice, period. That conversation should never be had. That’s not something that …
I’ve never had to have that conversation with a client because I’ve always been really, really careful about how I present the work that I do, so that that’s not an issue. It’s not a conversation that comes up. Because in all reality, the client, for example, I talk about cloning a site and then doing 301 redirects for the cloned site onto my domain and then I do off-page link building to my own domain, because it’s all 301 redirected to the client site.
But if I’m doing content marketing for the client, right? So, I’m blogging, which we do a lot of that, that’s our primary monthly service is content marketing, now. Because we do all the front-end SEO work, it only takes us two, three months, whatever, to get results for the client. Once the client’s ranked, then it’s just a matter of maintaining that rankings, which is typically done with just content marketing and the Syndication Academy method. And that’s it, that’s all that it really requires. Every now and then I’ll have to do some citation building or some press releases and things like that, but typically, once they rank, it’s just content marketing. So, when it comes to that, and this question has come up many, many times as well, but how do you keep control over it when you’re doing content marketing?
You don’t. You don’t. You post content to their blog, which gets syndicated out to their branded network, which links directly back to their money site, and that’s what it should be. That’s what they’re paying for, you know what I mean? As far as the off-page linking stuff, being able to try to maintain as much juice as possible … If I’m doing additional in-bound linking, so, I’m building links to … Outside of syndication networks. Press releases is a good example. I’ll use the 301 redirects in the press releases because they redirect to the client’s domain anyways, right? But then I can always pull that redirect if I need to or re-route the redirect to another destination if needed to, if the client decides that they don’t need me anymore. But that only counts on in-context links that are on third-party sites that aren’t syndication or they aren’t citations or they aren’t part of an NAP, like, in the press release itself.
My point is, any time like a … If you’re building citations, as another example, right? So, NAP is listed, name, address, phone number and web address. You can’t use a redirect domain there, either, because you’ll screw up your NAP data, right? You’ll have inconsistent details out there on the web, so that’ll actually hurt your ranking. So, my point is, there are certain things that you have to build links … You have to build them or complete the tasks pointing directly to the client’s domain, and that’s perfectly acceptable, even though I try to maintain as much control as possible, I can only do it where it makes sense to do so and where I can kind of hide the fact that I’m doing it.
And when I say “hide,” it’s not that I’m trying to keep it from the client, but they don’t need to know that. They don’t need to know what I’m doing, as long as I’m providing results, right?
Roman: You’re the expert, at the end of the day. Everything that you have is proprietary, that’s the end of the conversation. That’s where it needs to start and where it needs to end.
Bradley: That’s right.
Roman: If you have to get in to any technical detail, they’re not going to understand any of it and it’s going to waste your time and confuse them and it’s not going to be the direction that you want to go.
Bradley: It’s like, if you’re working with a roofer and all of a sudden you start questioning their roofing practices, and “Oh, well, why aren’t you laying the shingles this way?” And “Why don’t you do flashing that way?” The roofing client of yours would tell you to go shit in your hat, you know what I mean? Like, really. And they, rightly so. So, why is it that our clients, and I know because I get these kind of questions too, Columbia, but why is it that our clients think that they can ask us to reveal all of our secrets and our methods and that we’re just going to freely share it with them. You know what I mean?
So, again, it’s a conversation I try not to have at any case. And if that conversation came up, there was obviously … There was, somewhere in something that you said or did that revealed that strategy and that was a mistake. And again, Columbia, it’s perfectly acceptable, we all make mistakes, there’s no doubt. But I would recommend going forward that you try to keep that as close to the chest as possible.
Roman: Yeah. Where everything is brand … For what I like to do is if it’s branded, it should belong to the client.
Bradley: That’s correct.
Roman: At the end of the day. But if it’s not branded, it should belong to you.
Bradley: That’s correct. Totally agree. Alright, she says “For example, using your RSS authority approach, it seems you can keep that control, am I correct about that?” Yep, you can do that, to a degree, there’s no doubt. “Could you explain, hopefully, other methods? Thank you.”
Yeah, so, just like Roman said, that’s exactly right. Any type of citation, any type of syndication from their blog, press releases or anywhere where NAP is mentioned is part of the NAP. Now, if you’re doing contextual links or anchor text links from within the content of … That’s posted on third party sites, then you can use redirect URLs there, there’s no doubt. Okay?
What Are Your Thoughts On Interlinking Guest Posts On Different External Websites That All Contain Links Back To A Money Website?
Okay, next. Sky says “What are your thoughts on interlinking guest posts on interlinking guest posts on different external websites that all contain links back to a money website? I think G can easily detect this type of linking pattern, but not sure if they have a filter in place to punish this sort of activity. My aim is to really get more traffic and activity on the back-links, we do this with press releases and social rings, so I assume it’s fine, but I figured I would ask before I destroy somebody’s money site.”
Okay. As far as I’m concerned, if they’re guest posts from the same author, then it kind of makes … I don’t even know if they have to be from the same author. If they’re the same author or they’re the same topic, so, the relevancy is there, it makes sense, to me, to be linking from one to the other. Because here’s the thing, guys, a lot of authors will link to their other content, even if it’s not 100% related. The link to their own content on other … If they can …
And remember, guys, good writers are always able to find a way to create an angle of connection between two unrelated things and you see that a lot in blogs, like SEO blogs for example. And I don’t mean like PBNs, I mean like, Search Engine Land and all that kind of stuff where you’ll see links sprinkled throughout all the content, right? And a lot of the times, they’re linking to their own content. And that’s … The reason why is because it helps to boost their content. They’re basically boosting their own ecosystem.
But likewise, if it’s related, then it would … If it’s relevant, it’s related content, then it would make sense to link to that, as well. So, in my opinion, that’s perfectly legit to do, but I don’t do a lot of guest posting, so I’m not sure. Does anybody have any …
Marco: Yeah, if I may, before he goes and destroys and bombs somebody’s money site, why don’t you go and test?
Roman: Yes.
Marco: Very simply, you go, you take this outside of something that matters. You isolate the single thing that you want to test. This way, and now I’m getting into testing methodology, which I shouldn’t even give away, but you need to isolate the variable that you’re testing for. So that you go, and you do this one thing, to whatever it is that you don’t care about, and you need different things that you don’t care about, so you can test the variable. And so, if you see that it tanks from what you’ve set up, then you don’t want to do it to money site because the same thing’s going to happen. You try to …
Problem. You replicate it. Now, if you replicate the tanking, then you definitely know that’s something that you don’t want to do. But the very first thing that you need to do is set up the environment to test and make sure that this either works or doesn’t. And that’s right now. You know Google. Google can decide tomorrow that this doesn’t work anymore, that we don’t want this anymore and they start penalizing it. And so, I mean, right now, you go, you test it, if it works, you use it, and if it doesn’t, then you just go and find something else to manipulate.
Bradley: There you go.
Roman: Yep, there’s patterns out there that are going to work. I can tell you that. Few things is internal and external, that’s another hit towards your testing. Internal links and external links, in terms of linking patterns, aren’t the same. So take a look at that and play around with that.
Where Do You Recommend Getting Sape Links?
Bradley: Yeah. Yep. Okay, next up, “Where do you recommend getting SAPE links and in your experience, how are they working out?” Alright, whenever I used to use SAPE links, which I did a lot, I used them very heavily for quite some time, I would always buy them from … What the hell was the name of that SAPE link provider I used to use? I’d have to find them, now. But I bought them in bulk, so it was rather expensive, because I’d buy packages of, cost three or four hundred dollars per month but it would give me two hundred SAPE links or whatever. That kind of stuff.
They worked really, really well. Again, I got away from all the traditional link-building stuff, guys. We just don’t need to, we’re able to produce results without it, using the methods that we’ve developed on our own, right? So, SAPE links, as far as I know they still work, but I don’t … I haven’t been using them now, for about two years. I stopped using SAPE links about the same time I stopped building PBNs and stopped using PBNs as a primary ranking strategy.
So, I know that they used to work, I can’t really speak about the efficacy of them today, because I don’t really use them. I’m assuming that they work because, as Marco always talks about, if a link is powerful enough, it will push rankings, whether it’s related or not. But it has to be particularly powerful if that’s the case. And if you can get them where they’re relevant, like they’re coming from relevant sites, related-type content sites, then that’s even better.
Now, I know Hernan, Hernan was buying links manually. So, he was going to the SAPE.ru or something like that, going to the different Russian link providers and purchasing them direct, himself. Because you can get the for dirt cheap that way, it just requires research on your part, and personally, I needed enough of them that I didn’t want to go through and do it manually, so I just hired a third party to do it for me, if that makes sense. Comments, guys?
Hernan: Yeah, I mean, once you have the process-
Bradley: Your audio Is pretty terrible, dude.
Hernan: How about now?
Bradley: There you go, there you go.
Hernan: Yeah, sorry. What I was saying is that once you have the process, I think I recorded a video back in the day to the Mastermind students, but honestly? I haven’t used SAPE in a while now, so I wouldn’t know. As usual, we, back at that time, when I recorded the video< I used say that A, you point them to tier 1 properties, B used 301s, you know? Just in case. And right now, I would suggest even more so, you know what I mean?
So, but it has been a while since I used SAPE, but they used to work really well, mostly to pump metrics, you know? But right now, I wouldn’t know. So, use … Just make sure that you’re not pointing them to anything that you deem worthy.
Bradley: Well, I mean, I did … I don’t do it any more but I used to, I would point them direct to money sites. I would go through a 301, though, a redirect that I had control over. That way, switch-box SEO, that way if anything happened, if all of a sudden I tanked because of a bad link, then I would remove the 301 redirect and it just cuts it off, just like that, or point it somewhere else. Again, anyways, personally, it depends on what you’re doing.
I know in other markets you can get away with a lot spammier stuff. I don’t … I just don’t use them now, I just don’t need to, but this is the provider that I used to … It’s SEOlutions.biz, these guys are the ones that I bought all my SAPE links from for about two or three years. I spent a lot of money with these guys, but they always produce … Provided really good links, so, and I’ve dropped that link on the page.
Next is, a question from [inaudible 00:48:00] Support, “How can I get more traffic to my videos? I’m able to get them ranked but do not get many views, if any views to the videos, please advise.” Well, you know, if it’s just views that you’re looking for, just set up a simple YouTube ad. AdWords for video, right? And there’s a few things you can do. If you’re just looking for views, then you can set them up as an in-stream ad, using whatever video it is that you have ranked or want ranked and then select …
It depends, it depends. If you’re doing local stuff, if you’re trying to rank for a local term, then it’s super effective to set up an AdWords campaign for that video, where you use that video as an in-stream video, so that’s a pre-roll ad, one of those ads that play before the video that the YouTube visitor wants to see, your video shows up first, right? You can get super localized with your geographic targeting, so that the people that are watching the video, that see your ad, are all within a radius or within a specific geographic location like a city or a county or a state or whatever, and that’s super powerful for ranking videos locally< for local search terms.
Because you’re getting the local relevancy, the local views from local IPs. Google and YouTube are tracking all of that and it’s a great signal for ranking videos for local terms. Also, you can do topical targeting and you can do what’s called layered targeting, which is a mix of both topical and geographic targeting, location targeting, which is incredibly powerful.
And I do that, that’s kind of my secret sauce for ranking local videos, is I do all the SEO stuff that we typically do as well as the syndication networks and all that other stuff, Video Powerhouse, all the stuff that we typically do, But then, I always end up, if needed, which usually within the first 30 days I know whether or not it’s going to need an AdWords campaign set up, but I will set up an AdWords campaign and localize the geographic targeting as well as add some topical layering on top of that and usually that’s all it takes to push it and then I just end up reducing my ad spend, my daily budget for … I might set it at a dollar or a dollar fifty per day to begin with, just to get that initial view count started going, and then once I get …
You’ll usually start to see some movement with the video relatively quickly, as far as rankings and then, once ranked, I usually back it down, first of all, start lowering the max cost per view down. Inside AdWords, it’ll give you a average cost per view value, right? So, let’s say you’ve got your max cost per view set at 15 or 20 cents to begin with, and I usually start around 20 or 25 cents for my average cost per view, excuse me, max cost per view. So, I’ll set it like 15 or 20 … I usually set between 20 and 25 cents.
So, then, after a week or two and I’ve got several hundred views, which are all the type of … They’re all coming from the IPs in the locations that I want, that kind of stuff, then it’ll give me an average cost per view and a lot of times, the average cost per view might be, say, 13 cents, right? So, then what I’ll do is I’ll start going in and I’ll start backing it down from 25 cents max cost per view to maybe 23 and then 21 and then 19 and then once I start to approach that average cost per view value, then I start decreasing my max cost per view bid by one penny at a time.
So, let’s say I get to like, 17 or 18 cents max cost per view and the average cost per view, you’ll start to see the average cost per view go down as well, which is kind of cool. And then, so I’ll just start backing it down one cent per day over the course of the next several days and I’ll get down to, say, ten cents max cost per view, and you’ll notice your average cost per view will invariably go to like, nine cents or eight cents. And so, just keep backing that down and then I also back down my daily budget, from say, originally a dollar, a dollar fifty, down to like, 50 cents.
That way, I’m still, I basically am training AdWords, that ad campaign, to still serve my ad, but for less cost per click, or cost per view, I should say, and also my budget goes down because I’m getting cheaper views, so I don’t need as much budget. And then it’s just a maintenance thing, right? So, you know, if you’ve got 50 cents a day, guys, to maintain a video ranking, that’s 15 dollars a month. That’s totally worth it.
So, a lot of the video production companies that I do wholesale SEO, wholesale SEO stuff for, I charge them $100 per month per video, for ranking, and I have AdWords campaigns set up for every one of them that might cost me $15 a month. So, that comes right out of my $100 a month, but it helps to maintain those rankings, to where I don’t have to do a damn thing. That make sense?
How Can I Get More Traffic To My Videos?
Bradley: I have a question that I want to ask Kate or Kata, I’m not sure if it’s a he or a she, but my question would be, are you … What’s your keyword research showing as far as traffic for these videos? It could be that you’re targeting videos that just don’t have the traffic to support the views.
Bradley: Yep.
Marco: You’re getting rankings, how can you get rankings if there’s tons of views for whatever niche you’re in? It could be that the video quality could be just a … A bunch of things. The thumbnail that you’re using is not attractive enough, the titles, maybe there’s a bunch of things that you need to do to get the person to click on that video and watch it. But YouTube people will usually watch a video if there’s traffic for the video. So, my question is, what does your keyword and niche research show?
Bradley: Yeah, that’s true. Because if you can get it ranked and you’re not getting views, I mean, there is an issue there that I would first work on that. I mean, your question made it sound like you just were looking for views, so that’s what I was trying to answer, but I agree with Marco. If you’ve got it ranked and it’s not getting natural, organic views, then it’s either those keywords just aren’t something that people are searching for or there’s a problem with the headline or the meta … Or something, the title, the thumbnail image, something is causing them not to click on it and you’d have to do some research to see if maybe the second or third ranked video, if they’re getting views and you’re not, then that’s a clear indication that there’s something wrong with the thumbnail or the way it’s displayed or something like that, if that makes sense. But if you notice that those videos, second and third place, aren’t getting views either, then it’s probably the keyword, you know?
Alright, we’re almost out of time guys. We don’t have another webinar, so I can go another five minutes, but we are going to shut it down in five minutes.
How Do We Fix The Error For Local Business That Insinuates That The @type For Business Type Should Be An Image?
So, Dan is up, Dan, it looks like you didn’t get this question answered last week so I wanted to make sure we got to this. “How do we fix the error for local business that insinuates the at type for business should be an image? Screenshot.”
Now, I haven’t run in to this. I know I get … Is that an actual error or just a warning? Because it’s an error, then yeah, it should be fixed. If it’s just a warning, I just ignore warnings now, because the structured data testing tool will throw warning messages all the time that are unfixable, as far as I know. So, I don’t even care about warnings. But if it’s an error, yes, I do try to fix those, but I haven’t seen that. Have you guys seen that?
Marco: That looks really similar to the time when we had that problem, where it was … The quotation marks. They weren’t the same throughout and so I would look at the quotation marks, just drop that in to a text file and make sure you just correct the quotation marks in a text file and load it back up and see what that does, because there’s absolutely no reason why the value field for at type should be image.
Bradley: Yeah, Ryan Rodden-
Marco: So, something in there, something in there’s wrong. A comma. You have to really go through it, you have to get really anal with that and I can’t see it from the image, Dan, but … Isn’t he still in our Mastermind? Isn’t Dan in our Mastermind?
Bradley: I don’t know. If he is, I would say definitely post in the Mastermind about it, because I think Ryan would be able to comment on something like that because, he, Ryan actually … In one of the Mastermind webbers, excuse me, webinars, he went over this and showed how using the text editor on his Mac, I think it was, the quotation mark, so, that wraps the value, the quotation mark was like an inverted quotation mark and that’s what caused an error message. And it said that he was banging his head against the wall trying to figure it out, he said he couldn’t figure it out and eventually found out that there was an inverted quotation mark that was just, I guess, unique to the text editor that he was using on Mac, and once he corrected that, which by the naked eye you couldn’t tell there was any difference, but once he corrected that, then it solved that error code.
And that’s, structured data is very much like that, where it could be … You know, for example, when you save something in a text file, you can save it as UTF-8 or ANSI, that kind of stuff, sometimes depending on how the encoding was produced within the text file could actually cause that kind of an error. Does that make sense? Alright, so, hopefully that helps, Dan. I would check that.
Would You Suggest Display Or In Stream Ads For Running Video Ads To Help Boost Rankings Using $1/day For Top Of Silo Video Url?
“What do you suggest? Display or in-stream ads for running video ads to help boost rankings for a dollar a day, top a [inaudible 00:57:32] video or URL.” Well, again, it depends on what you’re doing. If you’re doing local stuff, I like to use in-stream because it forces the view, from a local IP, whether they want to or not. When you do a display ad, an in-display ad, or a video discovery ad, I don’t remember what they call it now but those are the ones that are at the top of the search results, right? So those are like, the ads that you place at the top of YouTube search.
Those, somebody actually has to click on that, so you’ve got to have a compelling title and a compelling thumbnail, right? For somebody to click on that. Which means they have to be searching for that type of a term, too, whatever your targeting is. Typically, you’re going to do keyword targeting for that, right? So, they’re going to have to be searching for that term and then see your ad and click on the ad in order for it to register as a view to help with the SEO of that video, if that makes sense.
But when you do in-stream ads, basically, they don’t get a choice. The view is still going to occur, whether they click the skip ad button within five seconds or not, the view still registers, it just doesn’t count as a paid view if they click the skip ad button within the first five seconds, but it still registers as an actual view from a local IP. So, it really depends on what you’re trying to do.
I’m assuming, Dan, it’s for local stuff, in which case I would say run the in-stream ad. You can do both, you can set up a campaign for in-display and for in-stream. The in-display campaign can very well bring you relevant, genuine traffic to your offers, because if somebody’s actually searching for the keyword that you’ve targeted with that video and your video solves that problem, like “Suggest A Roofer” for somebody looking for roof repair issues or how to fix roof repair issues, that may very well end up turning into a lead.
But as far as strictly for an SEO strategy or method, I would say the in-stream ads is a better way to go. Okay? Last part of this, then we’re wrapping it up, guys. It’s five o'clock. I’m sorry to Kingslayer and the rest of you guys, sorry about that guys, but we’re not going to be able to get to them.
Will The Wayback Machine Still Give Us An Earlier Date For Expired Websites?
So, last one is “If a domain is expired, will the Wayback Machine still give us an earlier date for expired websites to sacrifice the site structure and maybe use WPTwin to duplicate?” I’m not sure what you mean by that. The Wayback Machine, as far as I know, the Wayback Machine, the only thing you can do with that is go in and download the files as HTML. Every page. Like, if it’s a WordPress site and archive.org, the Wayback Machine has indexed that site, right? And it’s in their archives, their database, it’s as HTML files, not a WordPress page. Does that make sense?
So, if you like using the Wayback Machine’s downloaders, there’s several of them now, Bluechip Backlinks is the one that we always use, then, when you download that it’s going to come back as zipped up HTML pages, or HTML files in a ZIP drive. So, I don’t know how you would be able to use something like WPTwin on that, Dan.
Does anybody else know what he’s talking about? Okay. Okay. Very good. Well, guys, we’re going to wrap it up. … Yeah, my Gainesville site, Dan, I haven’t done anything with in over two years and I really don’t care to. That site’s not producing revenue, now, because I let that one go. So, I really don’t care, but thanks, I appreciate that, but I’m not going to go fix it because it doesn’t matter to me. Okay.
Alright, guys. I don’t know, everybody else dropped off, so I don’t know what happened, but we’ll see you guys-
Marco: I’m still here.
Bradley: Next week? Alright, cool, thanks everybody.
Marco: Bye everyone.
Bradley: We don’t have any other webinars this week, do we? We’ve got Mastermind tomorrow, for Mastermind members, but other than that, I think we’re good. Okay, guys, we’ll see you all next week. Thanks.
Marco: Alright, man, bye.
Chris: Bye.
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