#if you do b2b you should get your own cloud server
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tatzelwyrm · 11 months ago
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From what I've read this only applies to files saved to the cloud/saved online, not files saved locally. Which still sucks, but most users will not be affected by this at all (unless you guys all use the cloud?).
But let this be another reminder not to save your stuff on some third-party corporation's cloud if you care about the privacy and safety of your files.
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paradisetechsoftsolutions · 4 years ago
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Shopify vs Squarespace - Which Is Right for Your Business?
For most e-commerce, Shopify's embedded capabilities will be plenty to match your needs. In this comparison, review we take a detailed look at Shopify vs Squarespace, only to perceive which is the superior solution for a website or online store.
Today, in this blog we are going to explain to you regarding striking topic i.e. the comparison between Shopify and Square Space (Shopify vs square space) and how to create a Shopify store from scratch even if you are a complete beginner.
Let’s dive and take an overview of what the heck is Shopify, and how to work with Shopify.
Shopify vs Squarespace: An Overview?
Overview of Shopify
Shopify offers online retailers to promote and create their websites. Shopify is a cloud-based, SaaS (software-as-a-service) that helps you to manage your business online. It’s a complete commerce platform that lets you start, grow, and manage a business online. Moreover, this renders you more flexibility and direct action to access and run your business from anywhere within an internet connection.  
Shopify provides you a variety of editing tools that you can use to make your chosen theme fit your brand. Shopify offers online retailers a suite of services “including payments” marketing, shipping & customer engagement tools to simplify the process of running an online store for small merchants.
Overview of Squarespace
Squarespace is another website creator and hosting provider. It allows you to manage your web services, blog, and other business purposes online. On the other hand, it is the best provider and creator that concurrently hosts your website as well. Squarespace holds many features like website design, online stores, and some other marketing tools. In the following section, we are going to discuss each of them one by one.
Besides, it allows you to create any type of website which includes, blog, shop, or any business online. Squarespace creates stunning templates, creative pictures for your striking websites or we can say to make your website looks more attractive. In recent years, it has drastically expanded its e-commerce offering, gradually making it a bigger part of its business model to the extent that Squarespace now offers e-commerce focused plans. This has made the major comparison between Squarespace and Shopify, if not easy.
Shopify & Squarespace both provide everything you need to start your business as an online store but the experience and great potential scope are drastically inconsistent.
How does Shopify work?
Shopify is equitably straightforward – which is sort of their whole selling point. The broad process is as follows –
Choose a Shopify plan that suits your budget and feature needs.
“Point” your domain that you bought from a registrar like GoDaddy or NameCheap to your Shopify store. You can also buy one via Shopify.
Choose a design/template for your store. You can edit a free one via their drag/drop tool or buy a premium one or hire a designer.
Add your products, page content, payment options, etc.
Go get customers! Here’s an eCommerce marketing strategy to get you begun.
Shopify vs Squarespace: Features
Shopify features
It contains features like, e-commerce, shipping, advanced feature tools, blogging, and other website tools. It is so easy to use that any developer can use it with such an easy mode. Shopify is loaded with many features with both front- and back-end features that let you do much more than simply create your online store (though it does that extremely well too).
E-commerce
As we all know somehow, that e-commerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is simply facilitated through the Internet.
Custom StoreFront
At Shopify, the custom storefronts API provides customer-facing access to a shop’s data. This enables you to build customer-facing shopping experiences by accessing functionality such as managing a customer’s cart, accessing the custom storefronts view of products, and creating checkouts. Moreover, the storefront API (application program interface) provides you comprehensive creative control to build customized purchasing experiences for your customers. You can use your domain name, or buy one from Shopify. With Shopify, you can easily run your website without any dubiety.
Web Hosting
As your online stores’ web host, Shopify ensures that your website stays active 24/7, which renders you an unlimited Bandwidth and a custom email address (only if you’ve taken online through the Shopify platform), and it automatically syncs your contacts to Shopify's online store.
Squarespace Features
Website design
we all know a bit concerning website designing, that to create or design a website is not an uncomplicated task for a designer. In concerning all these obstacles, there comes up the best website provider either if you want to create for your own business like brand clothing, blogging platform, or any other servicing website (freelancing, information & technology). Square space ultimately allows you to create your website to run your business all per your requirements.
In other words, Squarespace is perfect for creating a professional website. With professional, we intended that eCommerce or online professional business. Squarespace began as a platform that was fully focused on blogging.
Modern TemplatesEach Squarespace template design has been crafted by their world-class design team. Template designs are created with modern browsers and mobile devices in mind and employ the latest HTML, CSS, and JavaScript techniques.
Customizable Content Layouts
Each design is built with customizable content areas that utilize Squarespace's’ layout engine and content block system. Pages, blog posts, footers, and sidebars can use all available content block types (video, audio, text, markdown, etc.)
Shopify vs Squarespace: Advantages & Disadvantages
Shopify Advantages
1. Fully hosted, so you won’t have to worry about server maintenance and costs.
2. Numerous Shopify partners that can provide full support.
3. Highly engaged community.
4. Support of multi-channel retailing i.e. online, social and offline.
Shopify Disadvantages
1. No free plan available (except free trial).
2. Customization is limited to theme and platform capabilities.
3. No B2B capabilities out of the box.
Squarespace Advantages
It is one of the superior known brands in the website building space. Squarespace does a ton of advertising with everything from podcasts to the super bowl & has a wonderful product with a long trusted history. Let’s dive into its advantages and disadvantages:
The templates are beautiful.
Your website will be mobile-friendly.
Squarespace websites are quite easy to manage.
You get 24/7 support.
Squarespace Disadvantages
There is no phone support.
Pricing is more expensive with Squarespace.
There is an overall lack of advanced marketing tools.
There is no support for third-party apps, extensions, or plugins.
Shopify vs Squarespace: Pricing
Shopify PricingNow, if you’ve chosen that Shopify is the most suitable for you and your business then you should check out the Shopify plans they offer. Shopify allows all the basics for commencing a new business. Shopify offers a basic price plan that is the minimum option you’ll need to set up your e-commerce store.  
Squarespace Pricing
They implement manageable plans with simple offers. At Squarespace, you have to pay for just what you need. All the plans that Squarespace offers come with award-winning 24/7 customer support. You can change and arrange your plan at any moment.
Shopify vs Squarespace: Themes
Shopify templates
Shopify comprises over 70 premium templates through which you can create custom e-commerce website designs by your own choice or requirements. The Theme Store includes professional-looking templates for clothing & fashion, jewelry, electronics, art & photography, and other types of e-commerce sites. Many of the e-commerce templates discovered in the Shopify Theme or template Store have been designed by world-renowned designers including Pixel Union and Clean Themes.
Squarespace Templates
One of the first things people notice about Squarespace is the beautiful & eye-catching templates. With these templates, the result is almost always a clean-modern looking website. Squarespace templates will leave you in awe, you need to try all before starting up your own e-commerce business.
Shopify vs Squarespace: All in All
The big issues that potential customers need to look at when picking up between Shopify vs Squarespace are cost & functionality. Here, if you’re concerned about how much does Squarespace cost, you’ll see it the clear conqueror, particularly for those who want to be able to scale up massively.
On the other hand, Shopify pros tend to love the platform’s high level of extensibility and support. Each system comes away from the clear winner and certain characters or features, but the distinctions in specific advantages will enforce you to think about what your online store is how and what you intend it to be in the feature. The team paradise hopes you've attained a lot through this tutorial.  
Useful Resources for Shopify vs SquareSpace:
https://www.shopify.com/
https://www.shopify.in/buy-button/squarespace
https://answers.squarespace.com/questions/8322/can-you-integrate-a-shopify-store-into-a-squarespace-site.html
PS: If you liked, then kindly share your kind reviews in the below comments section. And to stay in touch and not miss any of our articles/blogs, then do subscribe to our newsletter, and check out our blog page https://blog.paradisetechsoft.com/
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lakhwanabhishek · 4 years ago
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Enhance eCommerce with Innovative Mobile Applications
May I develop my eCommerce application with a Progressive Web App?
The topic
PWA
(Progressive Web App-Definition see box) is currently being widely propagated, especially within eCommerce.
Rightly so, is this not a new mouthpiece to make a huge fuss?
Here, I would like to clarify briefly what a PWA is, what advantages it can have for
eCommerce
businesses, and what attention should be paid to when approaching the topic. To put it briefly, what is a PWA?
As the name suggests, it's basically an application, i.e. a web-based software application (as opposed to a native Windows, Android, or iOS application).  One can best imagine progressive as "growing with the game. So that it evolves, as we know from before, from a regular website to a modern web application, which hardly differs from a native one. So it does so practically automatically, depending on the environment (browser) it encounters. Why would an operator choose a Progressive Web App (PWA) for E-Commerce?
Any owner of an eCommerce platform will probably want to increase his turnover. In my opinion, the eCommerce Progressive Web App (PWA) has three key advantages over a conventional website:
1. Quicker2. More picturesque3. LOWER Faster, because much of the Innovative Web App is running in the browser of the user (and not on the server of the provider), it can handle data and loads more easily with smaller numbers. But due to the app components, the initial load is slightly larger, many server requests can be saved afterward. It means that while the classic website needs to load more and more content from the server, the PWA has to load only the most important data ( e.g. only images and details of the product, but not the entire software code). Louder, as the Progressive Web App enables eCommerce owners to use different methods to put the product to the attention of the customer:
Homescreen: As with regular devices, PWA can be put on the home screen. They run fullscreen if you start them from there, i.e. the customer stays in the context of the application and can not turn "quickly" to the competitor
· Push Alerts: A PWA can also submit Apps-like push notifications. This gives you the opportunity to draw the attention of customers specifically to promotions etc.
I missed one highly important argument: Google. Google loves fast websites and is pushing the PWA topic. Many SEO experts believe a page that completely meets a PWA 's requirements would push Google's rankings upwards. Unfortunately, as normal with SEO, there are no absolute truths and so there are other experts who say that the so-called Server Side Rendering (see box) is important for optimum Google results – so, in theory, a traditional, old, static website. That might be the best way, it's undisputed it's heading in the direction of PWA. And as I'll explain below, Progressive Web App and Server Side Rendering needn't contradict one another. Function Comparison: Progressive Web App vs. Native App
APP VS NATIVE PWA
Of course, whether a native app or a PWA is recommended depends always on the intended use. But what impressively illustrates the comparison is how many areas the "Web Native App" – i.e. the PWA – has already opened up to the Native App, and how many benefits it has achieved.
From our many years of experience in eCommerce, we know that it is becoming increasingly important to be able to react quickly to market demands and to quickly try out ideas.
There are solutions for the PWA in the form of Frontend Management Platforms that allow the business managers to make simple changes and quick tests. There is usually only a tedious way to get the Native App.
Why Can Smart Mobile Applications Easily Use Electronic Commerce Quite individual: Do it all yourselfFast and dirty: The PWA ProxyA Frontend-as-a-Service modular architecture Do things your own way:
Companies with software DNA in particular but even companies with a broad internal IT department prefer to develop and run their eCommerce entirely on their own. It makes even junior programmers happy-they can actually do some basic work. Most companies, however, underestimate the challenge. After all, it's not all about providing an outstanding customer experience; the entire development process must be managed, stable, automatically scalable hosting must be maintained, and – most importantly – the online marketing team must be able to make regular changes without having to rely on programmers. Only thus can they keep up with the strong competition. Fast and dirty:
If you have a current, modern eCommerce platform, just because new technology is evolving, you don't want to throw away anything and create a new one. Therefore, there are some providers on the market that are practically acting as a proxy in front of an existing shop and thus promising to create an excellent mobile customer experience. Frontend:
For two years now the trend toward an API-first architecture in eCommerce has gained ground. At the same time, Frontend-as-a-Service has been developed by other firms. Such providers concentrate on excellent user experience on all screens and have a Revolutionary Web App for mobile devices in particular. As in other situations, it is important that the people in the departments responsible for eCommerce 's success in day-to-day business will function autonomously from the tools of developers. The Frontend Management Platforms include an easy-to-use editor that helps web administrators and advertisers to execute their ideas and promotions as quickly as a homepage creator does. PROGRESSIVE SERVER SIDE VS. Making Mobile APP
When you believe in Google's own Lighthouse Score, when you have a clean PWA implementation, you don't have to think about Server Side Rendering (SSR).  What is the point?
In short, server-side rendering is the standard form of producing a web application. On the server, all of the critical content is measured and transmitted "full" to the browser of the client. Every page change, every user interaction first goes to the server which calculates and delivers the corresponding page to the browser. This is a highly tried and tested technology that needs very little resources on the part of the customer and makes no demands on the hardware of the customer. And not just to the customer but to the search engines as well.
As this is a client-like behavior Google can index a modern PWA and even "rewards," this mobile-friendly technology, in the opinion of many "SEO experts."
Modern approaches most often provide a hybrid approach: the content is provided to search engines as SSR and to actual customers as PWA. Testing-Learning-Improving:
Anyone who today wants to run eCommerce successfully has to hold their own against the major players on the market. To put it plainly, with very little resources, each has to find his own way to sneak up on the major players. A lucrative market, ideal pricing, creative concepts-these are only a few of the opportunities.
If your customers access your offer from mobile devices, you should be concerned with the subject of the Progressive Web App, definitely – but not at any price. The PWA must fit into the overall plan, from my point of view. In my experience, agility is an important factor for success today – regardless of any of the aforementioned forms you want to be successful in eCommerce. You have to be able to change your range, again and again, your pricing and your overall bid.
The credo is "Research-learning-improving." If you don't have a front-end development team of 100 people (who still also have free resources), this might be a subject for you. One support can be a so-called frontend management tool that makes it easy for online editors to make changes based on existing components. DL; RD
PWA is more than just another roost-run. Yet the evolution must continue all the time. So don't make a fast fix, but use a modular architecture with an API-first eCommerce framework and a Frontend-as-a-Service that helps the business team to do the day-to-day business without relying on a single editor to code.
As a reputed Software Solutions Developer we have expertise in providing dedicated remote and outsourced technical resources for software services at very nominal cost. Besides experts in full stacks We also build web solutions, mobile apps and work on system integration, performance enhancement, cloud migrations and big data analytics. Don’t hesitate to
get in touch with us!
#b2bservices
#b2b ecommerce
#b2bsales
#b2b seo
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secretcupcakesublime · 4 years ago
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A PDF From Your Web Application
Many web apps demand that the user be able to access something in PDF format. For applications (such as e-commerce stores), these PDFs must be generated using dynamic data and are instantly accessible to the user.
Starting With HTML and CSSOur web application will possibly already be generating an HTML document using the details to be added to our PDF. In the event of an invoice, the user may display the details online and then click to print a PDF for their records. You could be making packing slips; the information is already in the system, again. You want to format this downloading and printing in a nice way. Hence, considering whether it is possible to use the HTML and CSS to create a PDF version would be a good place to start.CSS has a specification for CSS printing, and that is the Paged Media module. In my article "Designing for Print with CSS" I have an overview of this standard, and many book publishers use
CSS
for all of their print output. So because CSS has requirements for printed materials itself, surely we should be able to use it?
The fastest way a user can create a PDF is via its browser. A PDF will be produced by choosing to print to PDF instead of to a printer. Unfortunately this PDF is not typically entirely satisfactory! First, it will have the headers and footers that are applied automatically when you print something from a webpage. It will also be formatted as per your print stylesheet — if you have one.
The issue we run into here is the weak support in browsers for the fragmentation specification; this can mean that the pages' content splits in unexpected ways. It is patchy to help fragmentation, as I discovered when I researched my paper, "Breaking Boxes with CSS Fragmentation." Which means you might not be able to avoid suboptimal content breakdown, with headers left on the page as the last element, and so on.Furthermore, we do not have the ability to monitor the content in the page margin boxes, for example by adding a header of our choice to each page or page numbering to indicate how many pages a complex invoice includes. Such issues are part of the standard Paged Web, but were not implemented in any browser. Use Browser Rendering EnginesThere are ways to print to PDF using browser rendering engines, without going through the browser's print menu and ending up with headers and footers as if the text had been printed out. In response to my tweet, the most common choices were wkhtmltopdf, and printing using headless Chrome and Puppeteer.
WKHTMLTOPDFA solution that has been listed on Twitter many times is a command-line tool named wkhtmltopdf. This tool, along with a stylesheet, takes an HTML file or several files and transforms them into a PDF. Using the WebKit rendering engine, it does so.Therefore this method practically does the same thing as browser printing, except you won't get the automatically inserted headers and footers. If you have a working print stylesheet for your content on this positive side, this method will also be nicely output to PDF, so a simple layout can be very nicely printed.
Unfortunately, however, since you are still printing using a browser rendering engine, you will also run into the same problems as when printing directly from the web browser in terms of lack of support for the Paged Media specification and fragmentation properties. There are some flags you can transfer to wkhtmltopdf to bring back some of the missing functionality you'd have by default using the Paged Media specification. It also includes some hard work in addition to writing strong HTML and CSS.
HEADLESS CHROMEAnother interesting possibility is that of
using Headless Chrome and Puppeteer
to print to PDF.
But again you are restricted by Paged Media and fragmentation browser support. There are some choices that can be passed in to the feature page.pdf). As with wkhtmltopdf, these bring in some of the functionality that would be possible from CSS if browser support existed.
It could well be that one of these solutions will do what you need, but if you find that you're fighting a war, you're likely to reach the limits of what's possible with current browser rendering engines, and you're going to need to look for a better solution.
JAVASCRIPT POLLS FOR PAGED MEDIALYFIThere are a few attempts to replicate the Paged Media specification in the browser basically using JavaScript — mainly making a Paged Media Polyfill. This could give you help in Paged Media while using Puppeteer. See paged.js and Vivliostyle for a preview.
Using A Print User AgentIf you want to continue with an HTML and CSS solution, you need to look at a User Agent (UA) for HTML and CSS printing with an API to produce PDF from your files. These user agents follow the Paged Media specification and have much stronger support for the properties of CSS Fragmentation; this will give you more control over the performance. Lead options include:·
Prince
·
Antenna House
·
PDFReactor
A UA print can format documents using CSS — much like a web browser. As with CSS support for browsers, you need to review these UAs' documentation to find out what they do. For example, at the time of writing, Prince (who I am most familiar with) supports Flexbox but not the CSS Grid Style. Usually that will be with a different stylesheet for printing when you submit your pages to the device you are using. Like with a standard print stylesheet, not all of the CSS that you use on your web is appropriate for the PDF edition.The development of a stylesheet for such devices is somewhat similar to designing a standard print stylesheet, making choices about what to display or cover, maybe using a different font size or colours. You will then be able to take advantage of the functionality in the specification on Paged Files, including footnotes, page numbers, etc. In terms of using these devices from your web application, you'd need to install them on your server (of which you've obtained a license to do so). The biggest issue with these devices is that they are expensive. That said, given the ease with which you can then generate printed documents with them, they may well be paying for themselves in time saved by the developer.Prince can be used on a pay-per-document basis via an API, through a service called DocRaptor. This would certainly be a good place for many applications to start because if it seemed like hosting your own would become more cost-effective, the creation cost of switching would be negligible.
WeasyPrint is a free alternative, which is not as detailed as the aforementioned methods but can well produce the results you need. Although, it doesn't completely enforce all of Paged Press, it does more than a search engine does.
As a reputed Software Solutions Developer we have expertise in providing dedicated remote and outsourced technical resources for software services at very nominal cost. Besides experts in full stacks We also build web solutions, mobile apps and work on system integration, performance enhancement, cloud migrations and big data analytics. Don’t hesitate to
get in touch with us!
Source:
whizzystack.co
#b2b ecommerce
#b2b content marketing
#b2b seo
#b2b marketing blog – toprank®
#Ecommerce
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lisachamp5237 · 4 years ago
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How Down The Sink Your Time With Cloud Services Telemarketing
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hippoland · 8 years ago
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Welcome to the Era of Decentralization
This is an exciting time to be a software entrepreneur and investor.  We are living in a time when there's about to be massive disruption in tech infrastructure that will affect almost every industry.  I haven't felt this same level of excitement since the late 90s.  
But, let's first take a step back in time.  When most people think back on the late 90s, they think the dot com era was exciting because it put tech entrepreneurship on the map in a big way, and lots of entrepreneurs made a ton of money.  But my perspective, as a high school student growing up in the Silicon Valley at the time, was different.  The 90s was impactful for so many reasons.  
1) There was just so much opportunity.  
The 90s was about moving just about every piece of software from isolated desktops to online.  This wasn't an incremental change.  This was a big change.  It was a big change in how software and infrastructure was written.  And it was a big change in business models.  
2) As a result, it also meant it was easier for newcomers to break into the industry (such as myself).
Existing software engineers and tech entrepreneurs needed to retool both their skills as well as their way thinking about how software should be set up and software business models.  As a student, even though I didn't really know anything, in some sense, not having been in the software industry before was actually an advantage.  The 90s was about wrapping your head around a shift from isolated box software to writing software for connected boxes with changes in business models.  This was not an easy thing to wrap one's head around.  But, as a student, my mind hadn't been influenced by the prior desktop software era, so it was fairly straightforward to jump into the industry and learn.  During this era, anyone who could write basic Javascript and had half a brain, could be in business -- either for yourself or at someone else’s internet company.  Because frankly, no one really knew anything about anything.  It was all uncharted territory.  
3) There were many winners and many losers.
Anyone who had been in software forever who did not retool their skills and way of thinking about software, got left behind.  There were also many entrepreneurs who got caught up in the frenzy of starting new internet business ideas that didn’t actually solve problems.  In general, the nature of entrepreneurship means there is a lot of failure even for "good ideas."  But this era had many many terrible ideas.  Because it was such a gold rush, there were a lot of ideas that people pursued just for kicks.  I was not an investor at that time or even in the industry full-time myself but I heard way more bad ideas during this era than I do today as an investor.  Because it was a gold rush, lots of people thought they could just come up with some dumb idea and would be able to make lots of money...just because.  
Since the late 90s, these three characteristics have largely vanished...until now.  When you think about what happened after the 90s, software business changes have been largely incremental.  
80s: Desktop era
90s: WWW era
00s: Cloud / mobile era
10s: Decentralization era
Going from the 90s to the 00s was about using cloud platforms.  No longer did you, as an entrepreneur, need to spend $1m on your own servers that you stored in your office closet to host your web applications.  You could use Amazon Web Servies (AWS) to easily scale up (or scale down) your storage needs, and you could get up in running in a day.  Then, SaaS companies built their companies on AWS and offered basic services to other companies for just $x per month.  These SaaS companies got you up and running with useful applications and stored all your data for you so that you as a business owner didn’t need to worry.
Going from the 90s to the 00s was just an incremental change.  We still used the same web technologies (more optimized but still the same) and the same way of thinking (i.e. everything done online).  Even the business models were still the same.  (i.e. pay $x per month or per year).
During this era, we also went from using the internet on your laptop to your mobile device when the iPhone came out.  Everyone thought that this was the next big transformative era -- afterall, writing native apps required new software skills and way of thinking and business models were different.  But, it wasn’t transformative.  Because mobile app distribution has proven to be difficult, legacy companies have largely resorted to focusing on improving their native mobile websites as opposed to distributing their native apps.   And these mobile sites are based on the same web technologies people have been using forever.  And these legacy businesses themselves haven't had to change their business models as a result of the rise of mobile devices.  
But going from the 00s to 10s is / will be a big shift.  What we see today is that business owners and consumers are increasingly becoming concerned with privacy / security / hacking and large companies consolidating data and power.  Should we concerned that Google knows everything about you?  They track what you write to people, what you browse on the internet, and even where you go as you walk around with your Android phone.  Facebook, too, knows so much about you.  In fact, some even suggest that they monitor so much data to know which startups are up and coming and try to copy them.  B2B companies are also consolidating.  Salesforce and Oracle are both acquiring companies like crazy and will soon know everything about how you run your business on all fronts.  
But even if you're not concerned about the powerful companies who are consolidating your data, there's also been a rise in concern about whether they can even keep your data safe.  The rise in hacking and data exposure has both consumers and businesses nervous.  It's clear that many companies are not able to keep your information safe.  Even companies whose job is security are not able to store your information well!
What we'll see in the next few years is the decentralization of information.  FileCoin, which "launched" a couple of weeks ago, is a great example of this.  You'll see more of your information distributed across multiple sources.  The premise for FileCoin is that many people in the world have extra bits of storage.  These people will store pieces of your data instead of your storing your data all in one place with one service.  And then through a new protocol you can grab all those bits and pieces of data and reassemble it to make sense.  No single entity will have all your data.  This business model for this storage will also be different.  Instead of paying one a subscription fee to one player, you’ll use FileCoin, which is the currency on this platform, to pay a little bit of money to different people storing your data.  
But it doesn't stop there.  I'm seeing new companies crop up for other business services that involve powering an application but storing data needed for that application either in a decentralized way OR in a semi-local way.  For example, today, Marketo stores all of your marketing content -- emails / landing page information / customer contacts / etc themselves.  In this new model, tomorrow, they would still power the service but your data may be decentralized or partly stored on your own servers so that Marketo cannot access / mine your information, and hackers would not try to break into their systems to get this information.  From a business model perspective, this means you may or may not pay a single subscription to Marketo -- you may potentially also end up paying other players through some currency for storing your data or even powering some of Marketo’s functionality.  I predict that almost every piece of business software that has these privacy concerns (or have customers who have these concerns) will move away from the traditional SaaS model that we've come to love to this new decentralized model.  
Some say there will be latency concerns in this new model.  It will be a lot slower to try to pull information stored across many sources and re-pieced together.  And real-time applications, such as website analytics, may not move to this new framework.  The first applications to move to this model will be software that serves customers who are really really really concerned with privacy and have less concern for real-time information.  But over time, I believe that since most software isn't truly real-time, with more clever forms of caching, more software will move in this direction.  
This is a total mindshift.  The way software is written will be completely changed.  Business models, too, will change.  In fact, how this will all play out is extremely fuzzy in my mind.  But that’s what makes this exciting.  There are so many new possibilities -- something will change, but we just don’t know what.  There is so much opportunity, and we'll see so many more entrepreneurs enter the tech industry as a result.
There will be many winners.  But also many losers.  The losers will be the legacy companies who cannot make this jump and will get disrupted by startups who will take all their customers who are concerned about privacy.  There are a lot of legacy companies who are obsessed with storing as much data as possible and are stuck in the rut of thinking that data consolidation is the only way to make lots of money.  And this is why it may be difficult for some of these legacy companies to change to this new paradigm if a startup comes in.  
There will also be many losers in other ways.  I didn't use the word "blockchain" or "tokens" in this entire blog post, which is largely what will power this new paradigm.  I wanted to focus this post on the reasons for why blockchain and tokens are so widely talked about.  But so many tech investors and entrepreneurs today are not thinking about the fundamental problems that blockchain and tokens are solving.  And much like the 90s, I'm now seeing so many ideas involving both blockchain and new tokens just for the sake of using them but not to solve actual problems.  
These, of course, are my predictions (and I could be completely wrong!), but I think the Era of Decrentalization is here to stay for a while and will have big impact on so many industries.  Comments / thoughts very welcome!
For more of my ramblings on early stage company formation, subscribe to my newsletter.  
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dbpmsnews · 6 years ago
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SharePoint Server 2019 Hybrid: What do you actually get?
  Today's guest blog was authored by Vlad Catrinescu.   Vlad is a SharePoint and Office 365 Consultant specializing in SharePoint and SharePoint Online deployments as well as hybrid scenarios. As a Pluralsight Author, Microsoft Certified Trainer and recognized international speak...
"SharePoint Server 2019 Hybrid: What do you actually get?" by Bill Baer originally published January 29th 2019 in Microsoft SharePoint Blog articles
  Today's guest blog was authored by Vlad Catrinescu.
  Vlad is a SharePoint and Office 365 Consultant specializing in SharePoint and SharePoint Online deployments as well as hybrid scenarios. As a Pluralsight Author, Microsoft Certified Trainer and recognized international speaker, Vlad has helped hundreds of thousands of users and IT Pros across the globe to better understand and to get the most out of SharePoint.  Vlad is also a Microsoft Most Valuable Professional (MVP) in SharePoint since 2013 and has his own blog at www.absolute-sharepoint.com and he often shares his knowledge by speaking at local conferences and community events.
  Almost every time we see a mention of SharePoint Server 2019, hybrid features are almost always mentioned. Unfortunately, there is not that much content out there that shows you exactly how those features look, and what the business benefits of a hybrid deployment are! Since this is a topic I can talk (and apparently also write) a lot about, I will keep the introduction short and we’ll go right in the details!
  What Is a Hybrid Deployment?
Before going into more details, let’s first understand what a SharePoint hybrid deployment is. A hybrid SharePoint deployment is a link between a SharePoint Server farm and Office 365. The SharePoint Server farm can be hosted in our own datacenter, in a private cloud, or in a public cloud such as Azure or even AWS.
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      There are multiple reasons to deploy a hybrid SharePoint Server 2019 Infrastructure. As you probably heard countless times already, Microsoft’s vision is Cloud-First, meaning that all the newest features come in the cloud first, and then (maybe) make their way in the next On-Premises release. Furthermore, some features such as Delve, Office 365 Groups, Flow, PowerApps, Stream will not be available as purely on-premises servers.
  At the same time, there can be multiple reasons to keep using SharePoint On-Premises. Most popular reasons are the level of customization and integration of SharePoint with other On-Premises system, and legal/compliance reasons where the data must remain in a certain geographical area such as a State or a Province!
  This is why a Hybrid deployment is the best of both worlds. By using the right system for the right business need, your business users will be able to have the custom SharePoint solutions and control they need On-Premises, as well as the latest and greatest features in the cloud.
  Hybrid Features Overview
Before starting the configuration, we will do an overview of what features are available in hybrid, and what each one offers!
  Hybrid app launcher
The Hybrid App launcher modifies the SharePoint 2019 app launcher to be more in sync with the app launcher in Office 365. The hybrid app launcher, seen on the right side of the figure below, shows Office 365 only apps such as Delve and Office 365 video, as well as any custom apps you pin to your Office 365 app launcher such as “Testing Tile”. The All apps button will direct the user to Office 365 to see all the apps they have access to. This will allow users to access all their apps, whether On-Premises or Online from both SharePoint 2019 and Office 365 environments.
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      Hybrid Sites
The Hybrid Sites functionality in SharePoint 2019 and SharePoint Online allows a user’s Followed Sites from both On-Premises and Online to display in a single location; their SharePoint Home in Office 365. In the figure below, I have followed the site called “Communication Site”, and it shows up in my SharePoint Online Home page. This allows users to be able to quickly access all of their favourite sites from the SharePoint Home, whether those sites are hosted Online or On-Premises.
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        Hybrid OneDrive for Business
Once enabled, Hybrid OneDrive for Business will create user’s OneDrive for Business in SharePoint Online instead of SharePoint On-Premises. With Office 365 , every user get’s between 1TB or unlimited storage , so you won’t have to worry about hosting this content on our SQL Server anymore, or worry about (and pay) the backup tapes for it. From an integration point of view, the OneDrive icon inside SharePoint On-Premises app launcher will now redirect users to their OneDrive inside Office 365. In the figure below, you can see the OneDrive icon in the SharePoint 2019 app launcher redirecting me to my SharePoint Online OneDrive for Business site.
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      Hybrid Business to Business (B2B) sites
While you will see this feature in the hybrid configuration wizard and on many Microsoft Docs pages, this feature does not really create any integrations between your SharePoint On-Premises farm and Office 365 tenant. It’s only there as a reminder of the extranet features in SharePoint Online and how you can benefit from hosting your external collaboration sites in Office 365 rather than On-Premises.
You can learn more about using SharePoint Online as a business-to-business (B2B) extranet solution on Microsoft Docs at the following link: https://docs.microsoft.com/en-us/sharepoint/create-b2b-extranet
  Hybrid self-service site creation
Hybrid self-service site creation allows you to redirect the default self-service site creation page in SharePoint Server (if you have it enabled) to SharePoint Online. By enabling this feature, you can make sure all newly created sites are in SharePoint Online, therefore having less content to migrate in an eventual migration to Office 365.
  Hybrid auditing
Hybrid Auditing is a feature that allows SharePoint Administrators to push audit logs from On-Premises to the Office 365 Unified Audit Log, and therefore having a single location to view audit logs for both on-premises and online. At the time of writing this article, Hybrid Auditing was in preview for SharePoint Server 2016, and not yet available in SharePoint Server 2019. Once this feature comes out of preview, it should make it’s way in SharePoint Server 2019. Here is a screenshot from my good friend Nico Martens that shows how a user doing actions in SharePoint 2016 are showed in the Office 365 Unified Audit Log.
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      Hybrid taxonomy and content types
The hybrid taxonomy and content types feature allow you to have a shared taxonomy and set of Content Types between your SharePoint Online tenant and SharePoint On-premises farm. After the initial term store migration is done by an admin via PowerShell, users will be able to create all of their content types, as well as taxonomy in SharePoint Online, and a timer job will automatically replicate it to SharePoint On-Premises on a schedule set by your administrator. Both Content Types and your Managed Metadata terms will keep the same IDs, allowing developers to create custom solutions using the SharePoint Framework that would work both On-Premises and Online.
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      Hybrid Business Connectivity Services
Hybrid Business Connectivity Services allows you to securely display data from external system, such as a SQL Server Database, as a SharePoint list in Office 365. Users can then view and edit the data from wherever they are in the world, without needing to be connected to their on-premises infrastructure. In the screenshot below, you can see information from a SQL Server database being displayed in a SharePoint Online list.
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      Hybrid Search
SharePoint Server 2019 offers us two options to integrate search between SharePoint On-Premises and SharePoint Online. The first option is called Federated Search. In a Federated Search setup, SharePoint Server 2019 can show results from SharePoint Online by making a Remote SharePoint query, and users can also search SharePoint On-Premises directly from SharePoint Online. What is important to understand is that in a Federated Search scenario, the index stays on the same system as the data. The SharePoint Server 2019 index remains On-Premises while the SharePoint Online index remains in the cloud. From a user experience point of view, users will see results as two different systems on the search page as seen in the mock up below.
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    The second option is called Cloud Hybrid Search. This option requires a different type of Search Service Application called the Cloud Search Service Application, and the main difference between Federated Search and Cloud Hybrid Search is that in a Cloud Hybrid Search scenario, SharePoint Server 2019 pushes the index of On-Premises items and documents to Office 365, where it’s merged with the SharePoint Online index. By having the index of both On-Premises and Cloud documents merged in the cloud, your users will have access to Office 365–only features such as Delve and the Office Graph. Since we only have one single index, the search results will be shown and ranked in a single set for the user as seen in the screenshot below.
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      Hybrid Federated Search Overview
In a Hybrid Federated Search setup, the index of SharePoint On-Premises documents remains On-Premises, and all the SharePoint Online index remains in Office 365. When configuring Hybrid Federated Search, we have three possible topologies we can choose from.
  One-Way Outbound Topology
In a One-Way Outbound Topology, SharePoint Server can query SharePoint Online; however, SharePoint Online cannot query SharePoint Server. Therefore, a user who logs on to SharePoint On-Premises and performs a search query will be able to retrieve both SharePoint On-Premises and SharePoint Online results. However, a user performing a query on SharePoint Online will not be able to get results from SharePoint On-Premises.
  One-Way Inbound Topology
In a One-Way Inbound Topology, SharePoint Online can query SharePoint Server 2019; however, SharePoint On-Premises cannot query SharePoint Online. Therefore, a user that logs on to SharePoint Online and performs a query will be able to see results from both SharePoint Online and SharePoint On-Premises. However, a user performing a query in SharePoint On-Premises will only see results from SharePoint On-Premises and not SharePoint Online.
  Two-Way (Bidirectional) Topology
In a Two-Way (Bidirectional) topology, we basically configure both the One-Way Inbound and One-Way Outbound topologies. In this topology, both systems can query each other and therefore return results from the other system.
  Hybrid Cloud Search Overview
The main difference in the Hybrid Cloud Search topology is that the Cloud Search Service Application does not store the index on the SharePoint On-Premises; instead, it pushes it to Office 365. Out of the six Search components in the Search Service Application, only the Admin, Crawl and Query components are active. The Index, Content Processing and Analytics components do need to exist, but they are not used in a Hybrid Cloud Search scenario. All the Content Processing and Analytics are done in Office 365, where the Index is stored.
  The Cloud Search Service Application can crawl the same type of Content Sources as a normal Search Service Application; therefore, you can push items from Remote SharePoint Sites, File Shares, BCS, and more in the SharePoint Online Index.
  One of the disadvantages of the Hybrid Cloud Search topology is that you are limited to the Search customization options of SharePoint Online, since that is where the content processing is done and Index is stored. Therefore, some options like Custom Entity Extraction and Content Enrichment Web Service are not available. The big advantage of the Hybrid Cloud Search is having homogeneous results when doing a query, whether those results come from SharePoint Online or SharePoint On-Premises.
  Which Option Should You Choose?
The choice between Federated Search and Hybrid Cloud Search will ultimately depend on your business requirements and on the regulation applicable to your data. In a Federated Search scenario, the index of your On-Premises documents remains On-Premises. In a Cloud Hybrid Search scenario, your index, and therefore the content of all your documents, will be in Office 365. Some regulations about the data and the documents might not allow your business to put the content of your documents in Office 365.
  Furthermore, in a Cloud Hybrid Search topology, since the index is stored in the SharePoint Online, all your SharePoint users will have to be licensed in Office 365 even if they only want to search SharePoint On-Premises and never use SharePoint Online. With Hybrid Federated Search, users who are only licensed On-Premises can still search all the SharePoint On-Premises items.
  Microsoft recommends using the Cloud Hybrid Search whenever possible since it will provide a better experience for your users, enable cloud-only features on On-Premises content, save disk space, and maybe even SharePoint Server 2019 licenses On-Premises, as you need a small search footprint in your On-Premises SharePoint Server 2019 infrastructure.
  PowerApps and Flow
Microsoft Flow is the recommended way of doing workflows and PowerApps is the recommended tool to create business applications in Office 365 and hybrid SharePoint Deployments. By leveraging the Data Gateway, we can create Flows and PowerApps in Office 365, that connect to our On-Premises content. After creating the on-prem SharePoint connector in Microsoft Flow, you can enter an On-premises Site Collection URL, and you will be able to use most triggers On-Premises!
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    In the screenshot blow, you can see that the Flow successfully launched when I added an item in my On-Premises Inventory list!
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    Same thing for PowerApps, once the connection is created, you can use On-Premises lists as data sources for your Business Apps!
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    Even if the integration with Microsoft Flow and On-Premises SharePoint is great, something that is missing from SharePoint 2019 in comparison to SharePoint Online is the ability to manually trigger Flows from On-Premises. There is no Flow button in SharePoint On-premises lists and Document Libraries, so triggers such as On Selected Item are available in Flow but cannot be used with SharePoint On-Premises.
  Conclusion
To finish off, let’s review the benefits of hybrid!
Two Platforms for your workloads: Instead of having one single choice of platform, you can now analyze every new business request, and decide what the best platform would be to host it between SharePoint On-Premises and SharePoint Online
Save Money: By moving some of your contents On-Premises and leveraging hybrid OneDrive for Business, you will need way less database space in your on-premises environment! Furthermore, since some of your sites are now in SharePoint Online, and with the cloud Search Service Application some Search Components are hosted in SharePoint Online, you will need less SharePoint Servers On-Premises to handle your user load. That will not only save you computing resources, but also SharePoint Server Licenses!
Add Features to your On-Premises Content: Even if some content needs to remain On-Premises, it doesn’t mean that it cannot profit from the latest features in Office 365. With Hybrid SharePoint you will be able to leverage featudfres such as Delve, PowerApps, Flow and more with your on-premises content
Integrated: Lastly, even if you have two platforms for your workloads the goal is that it doesn’t feel like that for your users! With features such as Hybrid Sites, Taxonomy and Content Types, Auditing and hybrid search, users can work from any of those two platforms, and still have access to the other one without any additional effort. With modern SharePoint Team Sites and Communication Sites part of SharePoint 2019, the experience between those platforms is even more integrated!
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annbrighthaus-blog · 6 years ago
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Users are the biggest risk to information security. That’s why it’s so important to have a usable software product, especially in the cyber security space. Our goal is to give people the agility and control they need to reduce risk. Usability is our North Star.  
With this goal foremost in our minds, we’re building a growing team of usability experts, including cyber security software UX researchers, UI designers, and developers, continually improving the Thycotic experience. This post is the first in a series in which you’ll hear about the process we’re using to research how people use privileged access management (PAM) tools and the steps we are taking to address those requirements in our product interface and overall user experience.  
The first-time user experience must be so intuitive that people can jump right in
Why now?  
The PAM software market is growing rapidly. More types of organizations and more people within an organization are using software for privileged access management for the first time. We need to make the first-time user experience so intuitive that people can jump right in. People should be able to figure out how to use PAM software in a matter of minutes, with a consumer-grade user experience, or they’ll get frustrated, abandon the tool – and increase their risk as a result.  
In terms of design and usability, B2B software products often lag behind consumer products, but we believe they don’t need to. Most of us spend a third of our lives at work. There is no reason that tools we use in the workplace shouldn’t receive the same level of attention as the products we use at home. You deserve to spend time with products that you enjoy using.  
Our guiding principles  
In our PAM product development and design we have several guiding principles and we rigorously test our products with these in mind. These principles hold true whether our customers have 5-6 folders with a few thousand secrets or need to search and retrieve information across hundreds of thousands of secrets.
Clarity. It’s important that we create a balance of information awareness and usability without cluttering your screen. This is not about making things “pretty,” it’s about data saturation. When people are paralyzed with choices, they are less productive and may avoid the product altogether. Our team works to prioritize the most common, most essential controls and surface certain controls only when needed. Our goal is that software users should be able to do 90% of the actions they require within one click.
Flexibility. Security, IT Operations and Development roles used to be very distinct. Everyone stayed in their box and contributed according to their specialization. But now, each of those departments interacts with PAM and has different needs. That’s why we look at our user experience from many angles – from the people deploying the software to those using it every day – and built a ton of flexibility into our product so people so people can make it their own.
Accessibility. Everyone should be able to manage our products. Long term, we are working toward the goal of 508 compliance and ensuring access for people with vision impairment.
Light footprint. Our developers don’t create spaghetti code and our products consume minimal resources so we don’t negatively impact the user experience. We don’t want to slow you down when you are trying to get things done.  
Data-backed decisions  
Our user experience process includes a mix of usability testing methods, including direct interviews, A/B testing, and more. We check our assumptions and we listen. We’re open to surprises.    
With so many different implementations and customizations of PAM software, we screenshare with customers so we understand the context of how Thycotic fits into their environment and their workflow. Are they switching back and forth with Azure, or Active Directory, or Android devices? How do they want to use the space within the PAM interface?  
Iterative design approach  
One thing we’ve learned is that design cannot be a stop and start activity. If you neglect design it very quickly becomes stagnant. We’ve taken the approach to change design gradually so that our users don’t feel a radical change that interrupts their workflow.  
We’re continually assessing our product design with user testing and direct input from customers. As new features and workflows are integrated into the Thycotic software experience we’ll be letting you know and asking for your feedback.  
How will the rollout plan work?  
Thycotic’s cloud PAM users are first to experience our new user interface, with the 10.6 release of Secret Server Cloud.  
Customers: When you log in to Secret Server Cloud you’ll see an option to switch to the new UI within your Settings. (If you like the Classic UI, that’s ok too. You can switch between them as you like).
If you’re considering Thycotic we invite you to experience Secret Server Cloud and preview the new UI with a free, 30-day trial
This first update focuses on areas of Secret Server where users spend 90% of their time. The result is a Secret Server UI that helps you view and manage secrets even faster.  
The modern, clean interface eliminates distractions so you can focus on priority tasks
New styles indicate the next step to advance your workflow
Drag-and-drop modules let you customize your dashboard
Context-sensitive elements appear only when you need them  
Compare the Classic Secret Server UI to the New Secret Server UI
Classic UI (click for larger image)
New UI (click for larger image)
These software updates and more will be rolling out to the entire Thycotic community over the coming months.  
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ardas-group · 5 years ago
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How to Preview Document or File in a Browser for SaaS
File preview seems to be a common thing, so many developers might think that asking Google 'How to preview Word document in browser' would be enough to find a perfect solution for their project, because of how such a popular thing like file preview can be so hard to achieve? In this article, we will analyze how to create a web application to solve such a problem for different types of documents that can be used in SaaS projects.
Why do you need to view doc file in browser?
One of the main reasons is the functionality will reduce the time needed to search and check documents. Often, users are reluctant to download documents because it clogs their devices with data. Also, not everyone has the necessary software to view documents of various formats.
The developed component will be used to preview the loaded documents and documents generated from the template.
Why view doc file in browser for Fintech SaaS Solutions
Often, in order to comply with reporting in accounting and ERP systems, there is a need to attach files. These are situations when it is not possible to completely get rid of the paper and switch to digital. In such cases, it is necessary to store scans and, accordingly, the doc preview solves a long search for the needed document.
Fintech project where users upload invoices and financial reports.
A receipt from the project where the amounts and other data were recognized.
Any systems aimed at transforming paper documents into digital information - as a rule, require scanning and recognition. For example, personal finance accounting systems.
Why view pdf file in a web browser for CRM, HR and The Rest of Human Resource Systems
Information about a client or an employee in such systems is the main product of storage and it is often required to attach a scan of a passport or a cooperation agreement, where a file preview can speed up the process of finding the necessary information.
HR, staffing, as well as B2B systems, where employees upload scans of their documents or contracts of the serving companiesWhy display word document in HTML for Legaltech Systems
At the moment, this is one of the most lagging systems in terms of technical development. They are quite conservative in their work process, so they still face a lot of papers. Most often, users come across documents in the system in two cases:
for easy storage, accounting and printing at the right time;
for document recognition and translation into a digital version;
Legaltech systems in which you need to store and manage any documents, including separate templates, and separately filled ones.
As an example - a contract in a word document from one of our past fintech SaaS projectsWhy preview word document in browser for the Healthcare Industry
The Hospital Management System most often encounters a large number of documents, images (X-ray, ultrasound, patient's photo, etc.). In addition to different types of documents, they also more often than usual have unusual formats that cannot be processed using classical solutions.
Х-rays saved as an image on the server, which can be previewed in the browser in the healthcare SaaS project.
Is it secure to open doc in browser for preview?
We would like to draw your attention to the fact that in the off-the-shelf solutions have a big security issue since you have to send files to third-party services, so our team solves this problem on its own in order to save data on a personal server.
How do we ensure the safety of your data:
File transfer occurs via HTTPS / SSL;
Safe storage with Amazon S3, Google Cloud or Microsoft Azure;
For secure storage solutions, our team prefers to work with Amazon S3 due to features such as:
Low latency and high throughput;
Storing objects with 99.999999999% reliability across multiple AZs;
Resilient to events affecting the entire Availability Zone;
Estimated 99.99% availability throughout the year;
Availability guaranteed by Amazon S3 Service Level Agreement;
SSL support for data transfer and data encryption at rest;
S3 lifecycle management to automatically migrate objects to other S3 storage classes.
Off-the-shelf solutions: pros and cons
There are free online doc previews. Unfortunately, there are only two and none of them is perfect, but they greatly expand the possibilities. So here we have our money savers: Google Docs and Office Web Apps.
Preview files with Google Docs Viewer
This is not an official solution, this means that Google nowhere gives you documentation on how to properly use this, but developers somehow found it out anyway, despite that Google Docs Viewer isn’t supported anymore it still works!
Pros:
Many supported file types, probably you’ll find every file type you would like to preview: images, videos, text, code, Microsoft Office file types, pdfs, Adobe file types, svgs, font file types, archive file types and more;
25MB file limit;
Works on every popular desktop and mobile browser which is very important if you want to make a preview on mobile devices.
Cons:
Along with the lack of support from Google it likes to throw random errors which will result in no preview at all, what’s more… there’s no way of checking if it failed or not, your inline embedder won’t give you any information about it (no browser event or anything);
As you might know, Microsoft file types like .ppt, .doc, .xls, etc. are not Google file types so… It has some problems with displaying it, but don’t worry It’s not like they’ll not show up at all, just for example in .doc’s files, some images might jump into the next line/page instead of showing in a row.
Preview files with Office Web Apps
Microsoft also gives its solution to preview files on your website, surely it’s the best option for Office types files because it’s the best at parsing them into HTML.
Pros:
Faster loading than Google Docs;
Always successfully displays the result - no random errors;
Most accurate .docs and .ppts parser.
​Cons:
Supports only Microsoft Office file types: .ppt(x), .doc(x), xls(x);
10MB limit for docs/ppts, 5MB for xls;
Low (or none) support for mobiles, throws errors, doesn't display anything and it's not responsive below ~700px width.
Perhaps, you think that it is more complicated and expensive to create a custom solution of document and file preview. We can assure you that it is not that scary as it sounds plus it is much more secure especially if you deal with personal info.
Our Experience in custom document previewer for browser
For the project we encountered, it was required to implement a component for previewing documents of the following formats: jpeg, png, tiff, pdf, xls, xlsx, doc, docx.
Wherein, the component must have the following functionality:
Page through the document, scroll;
Enlarge / Reduce Document Page;
Download document;
Print document.
Since the documents are confidential, they should not be processed on third-party resources.
World document preview
The diagram below shows two processes. The first is loading documents with their conversion. The second is opening documents for preview. They can happen one after another, depending on the interface, but also loading and converting can happen only once, and the preview can be performed repeatedly.
In the first case, the user uploads the document to the server, which is saved in the file server as an original. Then the webserver sends the document to Gotenberg, which converts it into pdf. As a result, we have two documents - original and converted. If the original is not needed, it can be deleted.  
When the document has already been saved in pdf, the webserver writes all the necessary information to the database to bind the path to this document, depending on the task.
As for the preview, in this case, the user clicks on the preview button, thereby sending a request to the webserver. In turn, the latter sends a request to the database, which already has all the information, including the path to the document. If the server gives a positive answer, then the document can be downloaded and sent to the browser, where it will be displayed using the Javascript libraries.
Download and preview user documents - sequence diagram
Next, we had to develop a second process, where there is a document template and it must be filled in automatically. In this case, the user sends the ID to the webserver and the required document. After receiving the template, the webserver starts replacing the keys with user data that we get from the database.
The final version goes to Gothenberg, where it is converted to PDF. After receiving the file, the web server sends it to the file server to save. As in the previous case, the webserver records the path to the document in the database. Thus, at the next request from the user, a ready document will be found for further use.
Preview generated documents - sequence diagram
Now let’s review the development process in detail.
Client-side implementation (frontend, Javascript)
At first, we faced an issue that the browser does not support all formats. That means, the browser can only show pictures and PDFs, but the rest cannot (tables, Word, tiff). For any exotic, the system can be modified by adding a converter from it to PDF.
For implementation, we adhered to the following principle of work:
To display a PDF document, the @mikecousins/react-pdf component is used;
If you need to display a picture in PNG or JPEG format, then the jsPDF library is used, which creates a PDF file;
If you need to display a picture in TIFF format, then the tiff library is used, which converts the image and transfers the data to jsPDF;
The print-js library is used to print PDF files.
In this case, we used libraries such as:
jsPDF - used to create pdf files;
@mikecousins/react-pdf - react component, used to display pdf files;
TIFF - converts a tiff image to canvas;
Print-js - print PDF files;
File-saver - for downloading files.
Server-side implementation
Many libraries did not fit - they had problems with encoding in different languages, formatting was not fully supported (colors disappeared, text indents were violated, italic font, etc.).
The solution was the open-source project Gotenberg, which works like a charm, it is based on the LibreOffice engine, so it does not have such problems. Gotenberg is a Docker-powered stateless API for converting HTML, Markdown, and Office documents to PDF.
Preview Excel document with graphs
Our team had two tasks: just display the uploaded documents, and secondly, display templates with an attached database, with which the template is filled in automatically.
Since the generation of documents based on a template occurs in Docx format, which is essentially an archive with XML files, we use the Docx4j library - opens documents from open office and MS office and then you can work with them in Java, you can modify the document and then save it to the server.
Contents of docx or xlsx files
The docx, xlsx file format is a zip archive containing XML text, graphics, and other data.
Summing up, for the server-side implementation, we used technologies such as React, Java, Docker, Gotenberg.
Final Thoughts on how to preview a document in web browser
When looking at the task in detail, the implementation of document previews in a browser does not look like a complicated process if the security conditions are met and the right technologies are selected.
However, if you do not use ready-made solutions to open a word doc in the browser, then it is better to use the help of an experienced team that has already solved a similar problem. Ardas is ready to assist you in a display word document in the browser as well as file previews for your project. Please contact us for details.
Originally taken from https://ardas-it.com/how-to-preview-document-or-file-in-a-browser-for-saas
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lakhwanabhishek · 4 years ago
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A PDF From Your Web Application
Many web apps demand that the user be able to access something in PDF format. For applications (such as e-commerce stores), these PDFs must be generated using dynamic data and are instantly accessible to the user.
Starting With HTML and CSSOur web application will possibly already be generating an HTML document using the details to be added to our PDF. In the event of an invoice, the user may display the details online and then click to print a PDF for their records. You could be making packing slips; the information is already in the system, again. You want to format this downloading and printing in a nice way. Hence, considering whether it is possible to use the HTML and CSS to create a PDF version would be a good place to start.CSS has a specification for CSS printing, and that is the Paged Media module. In my article "Designing for Print with CSS" I have an overview of this standard, and many book publishers use
CSS
for all of their print output. So because CSS has requirements for printed materials itself, surely we should be able to use it?
The fastest way a user can create a PDF is via its browser. A PDF will be produced by choosing to print to PDF instead of to a printer. Unfortunately this PDF is not typically entirely satisfactory! First, it will have the headers and footers that are applied automatically when you print something from a webpage. It will also be formatted as per your print stylesheet — if you have one.
The issue we run into here is the weak support in browsers for the fragmentation specification; this can mean that the pages' content splits in unexpected ways. It is patchy to help fragmentation, as I discovered when I researched my paper, "Breaking Boxes with CSS Fragmentation." Which means you might not be able to avoid suboptimal content breakdown, with headers left on the page as the last element, and so on.Furthermore, we do not have the ability to monitor the content in the page margin boxes, for example by adding a header of our choice to each page or page numbering to indicate how many pages a complex invoice includes. Such issues are part of the standard Paged Web, but were not implemented in any browser. Use Browser Rendering EnginesThere are ways to print to PDF using browser rendering engines, without going through the browser's print menu and ending up with headers and footers as if the text had been printed out. In response to my tweet, the most common choices were wkhtmltopdf, and printing using headless Chrome and Puppeteer.
WKHTMLTOPDFA solution that has been listed on Twitter many times is a command-line tool named wkhtmltopdf. This tool, along with a stylesheet, takes an HTML file or several files and transforms them into a PDF. Using the WebKit rendering engine, it does so.Therefore this method practically does the same thing as browser printing, except you won't get the automatically inserted headers and footers. If you have a working print stylesheet for your content on this positive side, this method will also be nicely output to PDF, so a simple layout can be very nicely printed.
Unfortunately, however, since you are still printing using a browser rendering engine, you will also run into the same problems as when printing directly from the web browser in terms of lack of support for the Paged Media specification and fragmentation properties. There are some flags you can transfer to wkhtmltopdf to bring back some of the missing functionality you'd have by default using the Paged Media specification. It also includes some hard work in addition to writing strong HTML and CSS.
HEADLESS CHROMEAnother interesting possibility is that of
using Headless Chrome and Puppeteer
to print to PDF.
But again you are restricted by Paged Media and fragmentation browser support. There are some choices that can be passed in to the feature page.pdf). As with wkhtmltopdf, these bring in some of the functionality that would be possible from CSS if browser support existed.
It could well be that one of these solutions will do what you need, but if you find that you're fighting a war, you're likely to reach the limits of what's possible with current browser rendering engines, and you're going to need to look for a better solution.
JAVASCRIPT POLLS FOR PAGED MEDIALYFIThere are a few attempts to replicate the Paged Media specification in the browser basically using JavaScript — mainly making a Paged Media Polyfill. This could give you help in Paged Media while using Puppeteer. See paged.js and Vivliostyle for a preview.
Using A Print User AgentIf you want to continue with an HTML and CSS solution, you need to look at a User Agent (UA) for HTML and CSS printing with an API to produce PDF from your files. These user agents follow the Paged Media specification and have much stronger support for the properties of CSS Fragmentation; this will give you more control over the performance. Lead options include:·
Prince
·
Antenna House
·
PDFReactor
A UA print can format documents using CSS — much like a web browser. As with CSS support for browsers, you need to review these UAs' documentation to find out what they do. For example, at the time of writing, Prince (who I am most familiar with) supports Flexbox but not the CSS Grid Style. Usually that will be with a different stylesheet for printing when you submit your pages to the device you are using. Like with a standard print stylesheet, not all of the CSS that you use on your web is appropriate for the PDF edition.The development of a stylesheet for such devices is somewhat similar to designing a standard print stylesheet, making choices about what to display or cover, maybe using a different font size or colours. You will then be able to take advantage of the functionality in the specification on Paged Files, including footnotes, page numbers, etc. In terms of using these devices from your web application, you'd need to install them on your server (of which you've obtained a license to do so). The biggest issue with these devices is that they are expensive. That said, given the ease with which you can then generate printed documents with them, they may well be paying for themselves in time saved by the developer.Prince can be used on a pay-per-document basis via an API, through a service called DocRaptor. This would certainly be a good place for many applications to start because if it seemed like hosting your own would become more cost-effective, the creation cost of switching would be negligible.
WeasyPrint is a free alternative, which is not as detailed as the aforementioned methods but can well produce the results you need. Although, it doesn't completely enforce all of Paged Press, it does more than a search engine does.
As a reputed Software Solutions Developer we have expertise in providing dedicated remote and outsourced technical resources for software services at very nominal cost. Besides experts in full stacks We also build web solutions, mobile apps and work on system integration, performance enhancement, cloud migrations and big data analytics. Don’t hesitate to
get in touch with us!
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softghor · 5 years ago
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How To Choose The Best CRM Software: 7 Tips For Your Small Business
Buying customer relationship management (CRM) software is like buying spaghetti sauce.  You have a fairly good idea what to buy, but as soon as you step into the grocery you’re presented with a whole alley of different sauces in varying texture, flavor, visible solids, etc.: bacon ranch, mac, and cheese, spicy red pepper, pesto marinara, creamy vodka… the list goes on and, suddenly, you’re unsure about spaghetti sauces.
Except if you're in the CRM business you'll experience issues isolating the grain from refuse, however isolating various grains, truth be told, when looking for the best CRM software for your business (b2b or b2c).
Since you're perusing this article, we accept you have a negligible, if not zero, comprehension of CRM. Henceforth, we'll take it from here and give you straightforward tips on the best way to pick the best CRM software.
But first…
What is CRM?
CRM is the integration of databases of customers, clients, and sales and support people that help you maximize profits by taking the right action based on insights provided by that integration.
The best CRM software allows you to track pending tasks, remember calls and follow-ups to be made, schedule appointments, make quotes, forecast sales, identify potential opportunities, and more.   In short, CRM helps remind companies that all their actions are done to achieve one goal: grow the business.
It started as a contact management application back in the nineties, but today’s CRM solutions combine, among other business operations, customer service, sales and marketing, e-commerce, social media (read, “what is social CRM software?”) and supply chain to get things done the right way and on time in the name of profit. When customer services are fulfilled, wastage in the supply chain is minimized and deadlines are met, the company earns more revenues or the chances of it.
1. Choose cloud to get you started
Cloud-hosted is a good starting point for small business owners. In fact, it’s your best option for four reasons.
First, there are no upfront capital costs like servers, tech staff, and costly desktop hardware/software licensing
Second, you get the feel of different features and tools so you can make a better judgment on how to review product comparison in the future
Third, cloud (also called web-based or online CRM) gives you immediate access to the best CRM today at a fraction of a high-powered on-premise version
Lastly, the cloud can be deployed immediately the faster you can implement your CRM strategy
2. Know your priorities
Ask yourself first—what is the CRM for in my business? CRM has evolved to include other areas of the business beyond customer service.  The consolidation of various departmental tasks can be confusing when you lack a set of objectives. Is it to improve customer support? Perhaps, reinforce sales and marketing campaigns with business insights? Or compile a history of contacts, leads, deals, and conversions for future reference? Maybe you want CRM to scale your operation and close gaps in the supply chain.
However, we don’t suggest you choose one area over the other. The best CRM software coordinates all these business activities. Realizing your need implies that is the place you ought to examine the software most. Put it in another point of view, your need ought to be the top CRM highlight of the software.
3. Keep it simple
Choose a solution that is easy to use. Today’s CRM products are often outfitted with powerful features and tools, but they should not compromise ease of use. You should be able to navigate through features and tools seamlessly.
The best CRM is intuitive, that is, it anticipates the need of users with basic CRM knowledge and suggests courses of action. For example, if you’re transferring a file from the task module to a sales module, the CRM software can ask if you want to make a copy for backup. Likewise, the CRM software also gives you the option to stop the suggestions once you get the hang of it.
Vendor terms and policies should also be simple and transparent with clear charges on specific modules, tech support levels, upgrades, and features, to name a few. Scrutinize the essential features, such as the number of users, compatibility with third-party applications, and contract duration. You don’t want to be tied up with a vendor that you dislike.
The CRM software should also reduce tasks or the time to create these tasks instead of adding to the responsibilities of employees. This ensures better user adoption.
4. It should be customizable
Each business has unique needs. For instance, the sales turnaround of a retail shop is different from a realtor agency. Make sure your CRM software addresses these varying needs.  In short, it should be customizable to a certain degree like adding custom fields, filters, and tags in sales stages so your report makes sense to your operations.
Maybe you don’t need social media integration yet when you’re still building your online presence. Does the CRM lead generation include only the steps that your staff actually performs? Do you really need the maximum number of users when there you only expecting three employees to use the software? Can you create a ticketing system differently for each department? These are just a few scenarios where highly customizable CRM software outperforms the most robust CRM product.
5. Remember the future
Good CRM software should be scalable to match your future business needs. These include upsizing the features and tools if, for instance, you need more users, add more departments, or tie up an outsourcing company to your CRM infrastructure.  Scalability also means flexibility in the package cost. As your business contracts or expands, so too must you be able to scale up or down your CRM solution to match your current resources.
Moreover, make sure the CRM vendor is stable. Get a respectable analysis of how the vendor has performed and will perform in the future by reading industry-oriented articles about the company.  You don’t want to tap a vendor that stays on the red.
6. Make it mobile
Today’s CRM is heading towards mobile. In fact, Forbes.com reported that according to a Gartner forecast, mobile CRM is projected to see a 500% growth in 2014. Mobile CRM has two major benefits that are driving its growth today: it gives your on-location and branch staff access to the CRM infrastructure anytime and anywhere; and real-time applications for faster customer service or sales decisions. Some of the critical factors to check:
The mobile app should work on all leading mobile device platforms including IOS, Android and Windows Phone
Security should be enterprise-grade with object-based security permissions to limit access to authorized personnel only
Controls in disabling data access or auto data wipeouts (but with head office backup) in case of the worst scenario like lost or stolen mobile phones
Smart forms that you can customize to reduce steps in mobile entry (this should compensate for smaller smartphone screens and the inconvenience of tap keyboards)
7. Get a free demo
Nothing beats a driving test before bringing home a new car. So, too, must you ask for a free demo before signing up a CRM solution. During the test run, make sure to involve all parties and get their feedback, even the most trivial. A farsighted person complaining about the text size of the mobile app may earn his colleagues’ banter about aging, but it’s a serious concern if you want that person to be productive using the mobile CRM. List all the feedback along with your own, separating the pros and cons, and weigh if the CRM software is worth buying.
CONCLUSION
Buying a CRM software product is investing in the future of your enterprise. It’s a long-term plan with a long-term impact. It requires a serious decision-making process that requires as many inputs (good and bad) that you can get. The seven tips above are not absolute, but they’ll put you on the right track, which should be your first step to get the best CRM for your business.
Interested people can visit custom software agency in Bangladesh.
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ultimateseoorg · 5 years ago
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Visit Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure for the whole story
TrueInfluence.com has been an Ultimate SEO client for several months now. During that time a central project has been to deliver the companies web pages in three seconds or less.
TrueInfluence is a data intelligence marketing organization. IntentBase is a product of theirs and they are focused heavily in lead generation and demand generation. 
The TrueInfluence site scored the expected failing grade with Think Google, Pingdom and GTMetrix.com. It also failed GTMetrix in site optimization. In the end it took up to twelve seconds to load their homepage of multiple layers of graphics and animations.
Predicting a company’s next clients is a data driven science. They consume 60 million pieces of data a day to fuel that intent data. As a B2B lead generation provider they are in a highly competitive world but their site speed wasn’t doing them any favors.
It is typical though where a technology focused organization becomes hyper focused on client initiatives that they forget to their own foot print online.  Its hard to strike the balance between delivering for your clients or delivering results for yourself.
Predicting a company’s next clients is a data driven science. They consume 60 million pieces of data a day to fuel that intent data. As a B2B lead generation provider they are in a highly competitive world and their site speed wasn’t doing them any favors.
Keep in mind any Ultimate SEO article or site is a non-revenue generating long term investment and that investment requires resources that could have been devoted to revenue generation in the short and long term.  So as a B2B business ourselves we get it.
The TrueInfluence site scored the expected failing grade with Think Google, Pingdom and GTMetrix.com. It also failed GTMetrix in site optimization. In the end it took up to twelve seconds to load their homepage of multiple layers of graphics and animations.
Speed is important to SEO ranking. It’s incredibly important with mobile users which now out number desktop users on Google’s search engine. Google has an initiative called Mobile First and its title makes it obvious what they want to see from sites.
In previous tests we’ve seen a visible bump caused by a site’s speed performance. This was observed with at least 3 sites that were first on shared hosting, then given a dedicated VPS server and then moved to a shared VPS server.
The site’s keywords performed best under the dedicated VPS server using a CDN. The keyword improvement was generally noticed in a few days of the site’s migration.
The old way they interacted with visitors
The new way which delivers the same content in about 10% of the time it used too.
Previous
Next
SEO WordPress Optimization
Initial success was quick to be realized in optimization of the sites images, the addition of a CDN network, html compression and image compression. After this first phase the site was loading at about 5 seconds on average.
This meant the site was loading in less than half as long as before but still almost twice as long as our three second goal. In reviewing what we had to do we identified three areas that we felt encompases a site’s speed.
I. Content – animations, js, css, images, video files
These are the basics that every site should have in place by default. Rarely does a new client have all of these in place.
II. Site Optimization – compression, software versions, CDN 
Adding Content Delivery Network or CDN as an optimization.  While a CDN is infrastructure its not required for a site to function but servers to improve the delivery of content, so for our purposes it is an optimization.
III. Server and Networking Infrastructure – host hardware, 
  Content For SEO Speed
Speed is important to SEO ranking. It’s incredibly important with mobile users which now out number desktop users on Google’s search engine. Google has an initiative called Mobile First and its title makes it obvious what they want to see from sites.
In previous tests we’ve seen a visible bump caused by a site’s speed performance. This was observed with at least 3 sites that were first on shared hosting, then given a dedicated VPS server.
Leaving behind the animations and scrollers is an easy thing for an SEO to advocate but it’s sometimes those elements that drive the site’s conversion rates. Content that’s rich in only text may be great for Google but it isn’t the best way to present yourself to future clients. Our goal was to minimize animation but leave content largely intact.
We also worked to resolve site errors and broken links within the content.
The Technical SEO Side
In the image above we have content and two other sections equally important.  Site Optimization and Server / Networking Infrastructure.  These second two can collectively be called Off Page SEO or Technical SEO.  It’s the side of SEO that Ultimate SEO excels within, and most SEOs just  don’t know it
.
Reviewing the site we noted that the use of PHP 5.6 could be improved with PHP 7.3.  Some studies indicated a 200% improvement in site speed with this update.  PHP 7.3 has actually given way now to 7.4, but we’re still learning the specifics of 7.4 and felt 7.3 was the best accepted solution.
As noted previously the use of a CDN was chosen with Cloudflare. This brought an immediate savings of about 3 seconds in tests
But with all these efforts in the 5 second mark fell short. We were receiving an optimization rating of 94% from GTMetrix which suggested the site couldn’t really be speed up through optimization any more.
That left us with Content or Infrastructure as the last means. Again Content was to be the last resort which drove us to test out the site running on a dedicated Digital Ocean VPS server. You can read more about the performance testing we did while comparing Digital Ocean vs AWS.
Long story short Digital Ocean performed by far the best in every test we did and we were coming in at 2.7 seconds. This meant we left GoDaddy’s shared hosting and took up a VPS cloud server and we offloaded the MYSQL database to its own VPS server.
What Are Requests?
I’d suggest you think of requests as if they are shots from a gun at your head.  You need to avoid them!  Less shots is a lot better.
Requests are literally requests of the server before the page can load.  If I make a page with one image on it that is one request. 
Let’s say I decide to replace that image with a slider with 5 slides, now I have 5 requests, the same page area but that cool feature increases the trips required of a computer to quadruple! 
Let’s say now I add social media icons to the page, Facebook, Twitter, Instagram, LinkedIn and an email icon. small and just up in the right corner. 
That social media addition just added 5 more requests.  Think about all the things on your page, they don’t all come together in one big Amazon package with a smile.
They are shipped to the computer individually.  Now I have one page with 1 request and another with 10 and the initial difference isn’t much, that slider only displays one image at a time.
  Page Requests though are directly correlate with a slower performing site. 
Requests making the site slow also makes sense. If it takes the server 10 milliseconds to respond to a request then 200 requests become 2000 milliseconds. This server latency was going to exist at some level and the number of requests simply amplified it.
Latency And Requests
Servers don’t respond instantly‚ they take a little while to think and retrieve the requested resource and then it has to travel the distance from the server to your computer‚ may be at the speed of light, but light still takes time.  This time is called latency.  50 milliseconds is a good latency.
The use of GZip Compression, image compression and minification was a no brainer for speeding up the site. Page Requests though seem to directly correlate with a slower performing site. Our site had over 200 requests for each page. We worked to merge js and css files and brought that request number to around 70.
Ways To Decrease Requests
Do you need separate images?  On ultimateseo.org I wanted to show my COMPTia certifications.  I have 4 icons ‚ I combined them to make one image.   
Thats 1/4 the requests but no change in user experience other than a quicker site.
The image above was once depicted on our site as 4 side by side images.  
This shows that while its complicated and often highly customized even a 12 second loading site can reach the 3 second goal and maintain its user experience with rich content.
The post Optimizing For Site Speed: Page Load To SEO Cloud Server Infrastructure appeared first on Ultimate SEO | Backlinks, Audits & More.
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purchasecommerce · 5 years ago
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Hosted Vs Self-Hosted Ecommerce Platform: Which Is Fit for You?
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When you look into the ecommerce sales figure, then you will not ignore the substantiality of ecommerce.  It seems to no break down or slowdown in the growth of the ecommerce industry and the number of online shoppers is skyrocketing.  
Some analysts state that there will be more or less the digital buyer figure will be 2.1 billion. The major contributor for this figure is from online food ordering and fashion and retail store which has the best fit style.  
This influence up to 56% of in-store purchase. And in 2019, B2B firms are expected to spend more on ecommerce and new technologies than online retailers. This led to more people to look for a stable and perfect ecommerce platform. it is likely to have some unique features that are a must for every ecommerce site.  
And most important thing over here is you should not rush over a platform without analyzing it completely. You may think of having a great performance or attractive website look but this all will be secondary because without a strong base.
The first and foremost step in the Ecommerce Empire is to select something like a backbone. In simple words selecting hosting for your ecommerce platform. Without Backbone is useless to build a network. Because there is a high chance of failure.
Both the Hosted and self-hosted platforms each come with their own set of pros and cons. Here are some things to know about hosting and self-hosting.
Self-hosted Ecommerce Platform  
The word “self “indicated the meaning that is self-hosted ecommerce solution is nothing where your company or by yourself is responsible for the hosting.   Since it is self-handling you would need to set up a server like a cloud or another server and host your platform. Also, you put your files and data that are to be maintained on that online server.   Here you would be provided with any central support systems that you can use if you run into an issue   If there are any changes in the user communities, then it is your responsibility. Hence it is necessary for you to educate yourself on how to troubleshoot problems while hosting the platform.   If you have trouble make solving the errors, then you may hire a qualified developer would be a good idea.   While self-hosted e-commerce solutions may appear less expensive at first, but costs while start to rising once your store start working on many products.   Once you are in an ecommerce platform, you need to handle the dynamic change in storage as per customer virtual demands if you want to have a successful online store.   If you wish to have a successful online store, then take charge of meeting the virtual demands of your customers.  
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Benefits of Self-Hosting Ecommerce Platform  
If you know about hosting and can afford a dedicated team to monitor the hosting, then it will be beneficial for you.  
You can take advantage of a self-hosted website by creating one more page of your blog or other data’s that can be indexed by search engines, like Google. It may help in improves your SEO because it allows you to posts in search engines, which drives new organic traffic to your blog.  
Improves ranking In the self-hosting it easy for you to optimize your blog for SEO. By using this feature, you can customize your Meta titles/snippets, change links, add keywords, tags, and more.  
Customized solution   If you choose a self-hosted solution, you can change anything at any time since the code is open-sourced.  
You own everything If you have a self-hosted ecommerce platform, you need to have any worry about ownership. Hence in this everything like your code, content, and everything related to your online store you will have full control over it.  
Difficulties with Self-Hosted Ecommerce Platform  
Technically challenging setup   In the self-hosting setup will be the challenge. Either you need to have technical chops or able to do yourself, and if you don’t, you’ll spend a lassie amount of time and money to do so.  
Maintenance difficulties   In a self-hosted platform, you are limited to access to the resources. Based on the scheme you using everything varies from setup to hosting it.  
For example, in this hosting, you need to take care of change a font you’ll have to download the desired font file, upload it to your server via FTP, find your font folder and paste it in.  
You are the only one who is responsible for maintenance, research, and fixing bugs. Here you won’t be able to have to fall back on if you need support. It is up to you to do find solutions to your problems.  
Safety becomes your responsibility   As stated above, you’ll be responsible for everything related to the safety of your store. This includes all safety preferences like PCI compliance, as well as SSL certification. To ensure the consumer’s data security and trust which play a role in deciding on whether to buy from your store.  
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Hosted Ecommerce Platform  
In the Hosted platform your website will be ruined on someone else’s server, and you are provided with limited access and control over your online store. When you want to launch your store immediately and running out of time, then this service will be perfect for managing your online store.  
You are provided with automated services like install updates and security patches. It also takes care of your reduce downtime and implements the latest features that consumers looking for. As a result, you can focus on other areas of your business.  
In the Hosted platforms, third-party providers will manage your site and make sure everything runs smoothly in your store. As a store owner, you no need to worry about code or customization of the online website. They also provide you talented technical support and dedicated customer service which you wound get in self-hosted solutions.  
Advantage of the Hosted Ecommerce Platforms  
No hosting or server worries Here you need not worry about the servers or hosting like what server I have to use or which hosting services will suit my business. There will be no worries rather you are provided with perfect web hosting services and an adaptable server.  
Simply pick a plan for your platform based on the size and overall activity of your store. And you don’t need too much worry about servers and how much power they need. They do everything for your platform.  
Limited security risks Since it comes with a guaranteed level of security, it will give you peace of mind. You will have access to specialize in coding and developing your ecommerce store. Like the same, they manage your security every day. In the hosted ecommerce platform maintains becomes a simple and easy process.  
Easy scalability   This is another area where hosted ecommerce platforms are especially advantageous. They simply do a better job of growing with you like your company and its ecommerce needs to evolve and change. Take traffic spikes, for example.
A hosted platform typically absorbs those spikes more easily than a self-hosted solution does. That’s because your service provider can perform a quick upgrade that will enable your platform to accommodate extra or wildly fluctuating traffic efficiently without you or site visitors missing a beat.  
Disadvantages of Hosted Ecommerce Platforms  
Limitations on custom features   The major problem with a hosted ecommerce platform is the limitation of custom features. You may need to add features over time for your platform. In hosted it difficult to convince the providers to add new features.  
Higher cost Always take something from someone will be costly like the same cost of using third-party platforms sometimes appears higher than self-hosting. That’s mainly due to the cost of the platform is all-encompassing hosting software development, customer service, and profit for the platform owner. Moreover, some platforms may include a lot of indirect costs that you might be missing.  
Non-standard stores   Hosted is entirely suitable only for the standard store which has the right business model. An ecommerce platform might not be a good fit if your store has a non-standard business model such as exclusively flash sales or it’s entirely a marketplace of buyers and sellers.  
Heavy reliance on customer support   When you have a third-party platform means you will probably rely on its customer support personnel. Even if you are assigned dedicated staff, you may need to depend on their expertise. It is like migrating to an ecommerce platform, contact its support department.  
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Self-Hosted Ecommerce Platform vs Hosted Platform  
Since you have received a brief gist of the two, let’s try to figure out the best platform by taking into consideration five key pointers, namely,  
Price Point  
Customization  
Reliability  
Marketing  
Price Point  
Sometimes, the feasibility of a platform or a product makes no difference if a business can’t afford to employ it. So, for anyone, it is nearly impossible to keep prices as sustainable as possible.   Mostly the major cost of building your online store is depended on the hosting investing high cost reflected in the rest of the business.   You need to keep in mind several details while deciding on the price of the platform you wish to employ as the cost of additional elements like web design, support and SEO also needs to be taken into account.   With the Self-Hosted platform, you will spend on much of your cost will spend on set up is upfront. You need to set-up your site all by yourself or will have to hire a skilled developer this reduces much of the cost. This again may not be the most frugal use of your time, especially when you are just starting.   Also, in a self-hosted platform when compared to a hosted platform, the cost of maintenance is generally higher.   When you take Hosted platforms, it works on a subscription model so you need to pay a monthly or annual subscription fee to the provider. Only you need to spend on entirely no extra cost will be required like costs involved with self-hosted platforms developing and maintaining.  
Customization  
Self-Hosted platforms customization as they are easily configurable and make the changes. Here changes can be made on design according to your wish and fancy and won’t be limited by the capability of the platform. But the thing is you can’t customize so you need to hire a skilled developer, efficient enough to create customization.   But this will be beneficial for you if you have a large enterprise and have an initial capital available.   On another hand. With a hosted platform you will get an out-of-the-box solution that can be set up in a day. But you won’t be able to provide unique customer experience and will be limited by the constraints of the platform.
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Reliability  
Building an ecommerce store from scratch is not much easy, and you won’t earn a fortune in the beginning. Instead, it is extremely plausible that you may end up losing some.   But the end of all in the ecommerce business customer satisfaction is the one most required for everyone.   This depends on the responsiveness that you gave to your customers to make them satisfied.   So, making ensure that you earn your customer’s trust by providing an extremely safe & secure website and also adheres to all the necessary compliance.   To make a responsive site, you need someone skilled in web development for a self-hosted ecommerce platform. But in the hosted, you can easily opt for a responsive website.  
Marketing  
Marketing is the thing that makes you visible in the ocean of the competition.   Self-Hosted Platforms will require you to set up the whole process yourself, but you can customize your marketing campaign as you want.   With Hosted Platforms, you won’t need to waste your time and efforts on setting up SEO Optimizations and other marketing initiatives as they are already included in their offering. I strongly recommend you to choose a platform that has the whole marketing package and can provide you with Search Engine Optimization(SEO), Social Media Marketing, Pay Per Click Advertising, Reviews, etc.  
Conclusion  
When you create a customized site, you only need to rewrite a code that has already been efficiently written. So, it is better to employ a self-hosted platform. If you have a self-hosted ecommerce platform, then you will decide on the features that are needed for your ecommerce store and define how they must work on your store. You have the liberty to choose the hosting providers, the type of hosting and the application.  
Purchase Commerce gives you full control over your platform and freedom of choosing your hosting provider. Moreover, Purchase Commerce offers you have one-time payment with a lifetime license subscription model.
Originally Published at www.infinijith.com on 06 Dec, 2019
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douchebagbrainwaves · 6 years ago
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WHAT NO ONE UNDERSTANDS ABOUT PEOPLE
And anomalies. After Facebook stopped being for Harvard students, of which there are only a few things, like intro it to my friends at Foundry who were investors in Service Metrics and understand this model I am also talking to my friend Mark Pincus who had an idea like this is that when you run it by your friends with pets, they don't realize how much room there is for a startup what location is for real estate. But every institution was at one point just a handful of people in the entertainment business had understandably come to think of it, you can sometimes get away with atrocious customer service. One reason the Apple II was so popular was that it was cheap. There have been startups that ignored this advice and got away with it—startups that ignored this advice and got away with it because no one else realized it was a crushing impression. There seem to be missing. Ramen profitable means a startup makes just enough to pay your living expenses. But, as so often happens, fear has clouded their judgement. It could be interesting to build something that already existed.
I mentioned, the biggest factor in investors' opinion of you is other investors' opinion of you. But after I'd been there a few months later will depend more on how happy you made those users than how many there were of them. EBay didn't win by paying less for servers than their competitors. This will become ever more clear as computers get faster. But I am not negative on this one, because unconsciously they shrank from having to deal with payments. That had already happened to Slashdot and Digg by the time I couldn't imagine why there should be any lower limit for the age of startup founders. Consulting, as I mentioned, the biggest factor in investors' opinion of you is other investors' opinion of you.
The best approach is more indirect: if you have to compromise on one dimension: you can provide a level of service no big company can. The weekend before the demo day for potential investors ten weeks in, and seven of the eight groups wouldn't be interested in making money by speculating in stocks. What they'll say is that they flake. But they underestimated the force of their desire to lead you on will combine with your own desire to be led on to produce completely inaccurate impressions. But is it really impossible? So why shouldn't undergrads be able to get big-name users using your software that you wouldn't have a clue what to do. There are two senses of hack are also connected. Because they begin by trying to think of them as children, even though biologically they're not, so the taboo against child sex still has force. One might worry this would prevent people from saying everything is important. But while the investors can admit they don't know what we're going to make an x that doesn't suck though. When a startup launches, there have to be reminded not to make them happy.
Look at the people around you and ask yourself which you'd like to work. Which is exciting because among other things it means third parties can use this technique whenever a you have at least a year before. Many are stunningly bad, but that's because it's so important. At YC we spend a lot of into considerable. YC big that B2B startups now have an instant market of hundreds of other startups ready at hand. Go out of your head, you're going to have to do it so long as you're not being paid to. We also see signs of a separation between founders and investors and reporters and know-it-alls on forums dismissing as toys. Maybe the increasing cheapness of startups will mean they'll be able to clear our heads of lies we were told. They always get things wrong. It's hard to predict, I think it is good to have such a target and to keep it consciously in mind.
Understanding your users is part of half the principles in this list. But in addition to the technical obstacles all startups face, and the number of people want a large amount. Which means every teenage kid a wants a computer with an Internet connection, b has an incentive to figure out and explain exactly what you disagree with. In fact, why go to college at all? Some of the more unscrupulous do it deliberately. He must have been like when he was 19. We've now watched the trajectories of so many startups that we're getting better at predicting them. But you shouldn't automatically get demoralized either. Even if you find an idea sexy, you'll work on it more enthusiastically. Historically the opportunities to start companies was that their experiences had prepared them to notice the opportunities they represented. So the inefficient market you get because there are so few of them. In fact, what I like about this idea, but they especially don't work as a way to play chicken with the future.
So the rate of evolution in mathematical notation than, say, transportation or communications. But what does that really mean? How many programming languages will be like in a hundred years, but it wouldn't be a top priority. Drew Houston did work on a problem where their success can be measured, and in those detecting bias is straightforward. But in fact they're famous within YC for aggressive early user acquisition. But consulting is far from free money. At the time I thought, boy, is this guy poker-faced. Which suggests there are lessons ahead for most of the biggest startups got started, they haven't made all their choices yet. When it comes to deals, you have to work hard in two dimensions.
They just can't make up their minds, and then answering them. It's not just the time of the actual meeting, but the fact should be: we're going to succeed no matter what. Fortunately reporters liked us. Perhaps watching each others' presentations helped them see what they'd been doing wrong. To be fixed. But it may not only filter out lots of good ideas, but empirically it may be best not to make too much of a direct frontal attack on it. Its main purpose is to refine the idea. But they grew into it really quickly; some of these guys now seem about four inches taller metaphorically than they did at the beginning of the summer.
It's just a more extreme version of designing a robust and elegant, not be slavishly attentive to individual users like some kind of website people will find useful? More remarkable still, he's stayed interesting for 30 years. Or Japan. How does it work? The place to start looking for ideas is things you need. But in the same position I'd give the same advice again. That does not by itself mean there's room for a lot of time trying to predict how the startups we've funded will do, because we're trying to learn about entrepreneurship. They were all terrible.
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whatevernevermind · 6 years ago
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The 7 Common Stereotypes When It Comes To SEO 2019
Professional SEO solutions can lift your site over your competition. Without the doubt, one of the greatest trends that has already started to take place and may continue well into 2018 could be the consolidation of niche MarTech gamers by larger content cloud suppliers, with the role and significance of SEO increasing significantly all through this transformation. SEO Internet marketing offers major components, which develop the particular website traffic, and top research engine rankings. SEO is brief for Seo, and there is definitely nothing really mystical about this particular. You might have heard the lot about SEO and just how it works, but basically exactly what is a measurable, repeatable procedure which is used to send out signals to search engines that will the pages are worth displaying in Google's index. Topic clusters have got been lauded since the future associated with SEO and content strategy, yet are widely underreported on (so now's the time to hit! ) 93% of B2B companies use content marketing. Teresa Walsh, Marketing Professional at automobile site, Cazana, forecasts that hyper organic targeting will increase its importance in 2019 with more location search plus more voice search. We get to the particular bottom of on-page SEO difficulties in order for search motors to clearly see what your own website is all about. SEO requires you to continuously become a student because of exactly how quickly the algorithms of research engine companies change. Google's punishing methods probably class pages as some thing akin to a poor UX if they meet certain detectable criteria e. g. lack associated with reputation or old-school SEO stuff such as keyword stuffing a site. Let's confirm our knowing of SEO basics with the one question quiz about the particular factors in search rankings: webpages, links and keyphrases. When it comes in order to Google SEO, the rel=canonical hyperlink element has become VERY IMPORTANT over the yrs and NEVER MORE SO. To place the particular focus on the website guest, it has been suggested that will acronym SEO should indicate lookup experience optimization. It's important to remember in order to share content from your site or blog socially to provide it an SEO boost as well. Some Webmasters will spend thousands of dollars to several so-called professional SEO expert in order to get their Websites on best in the rankings. It is constantly preferable to ask questions upon their SEO procedures and find out whether they have knowledge associated with keyword density or if they will have information about the most recent keyword research strategies and equipment. 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Google announced that will they released several minor enhancements over the period of the particular time of about a 7 days and after analysis, experts inside the SEO industry concluded that will the updates were the outcome of keyword permutations and web site using doorway pages. SEO, or Search Motor Optimization, means setting up your own website and content to show up through online search results. People that want to take their company to some new height plus generally and mostly believe within the way of SEO advertising. Ultimately, simply by the end of 2018 or even mid-2019, we'll see a golf swing back to natural” content created by real humans who may produce valuable content that in fact provides value. 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Along with $80 billion forecast to turn out to be spent annually on SEO — and content marketing set in order to be considered a $300+ billion industry by simply 2019 — it might always be tempting for stakeholders to notice SEO and content marketing since cost centers rather than profits centers. While that will theory is sound (when concentrated on a single page, when the particular intent is to deliver power content to a Google user) using old school SEO strategies on especially a large web site spread out across many web pages seems to amplify site high quality problems, after recent algorithm modifications, and so this type associated with optimisation without keeping track associated with overall site quality is self-defeating in the long run. Investing in high quality tactics which do take more time but endure and are usually the ones which generate important traffic is the best method to spend your time upon SEO. Some SEARCH ENGINE OPTIMIZATION specialists and bloggers say that will short URLs ranks better within Google. This technique is usually sometimes known as SEO content” or SEO copywriting”. But you need to not ignore the most substantial part of the website developing process, i. e. SEO (Search Engine Optimisation). Whilst businesses can choose to perform their own SEO, hiring the SEO agency that has encountered search engine optimizers will simply no doubt, help businesses reap RETURN ON INVESTMENT in the long run. Within fact if you look carefully you will find that content material marketing and SEO go hands in hand. On the additional hand, Black Hat SEO consists of efforts like redirecting internet lookup engine "spiders" to different webpages than human visitors see, mass-posting "spam" comments (on blogs, community forums, articles), or putting lists associated with keywords in late each web page in very small fonts. 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So, I actually would say that 2018 is usually a challenge for Google, mainly because much as it could be for SEOs. The SEO Publication Keyword Suggestion Tool aggregates lookup data and provides volumes, associated terms, and more. There are usually lots of ways to discover keywords for SEO. SEARCH ENGINE OPTIMIZATION article writing guidelines number two. Keywords, they are little concealed subliminal messages within the composing which are to be within conjunction with the topic which usually is being written on. Key phrases are extremely important to the particular SEO article writing guidelines. SEO is often component of an overall internet marketing and advertising strategy and complements other methods like social media marketing, articles marketing and more. The conference brought together thirty-six speakers, 15 sponsors and more than 1500 of the search industry's brightest and the best regarding search for a day associated with actionable SEO advice and market place leading content. A principal benefit associated with SEO is its cost-effectiveness because there is no payment toward the search engine for getting placed within it. This is usually very important for the 'search head', high volume low objective searches that are expensive within paid search. In 2019, I believe that will Google will continue to press paid search ads and declare the majority of the over the fold organic SERP. Since, paying a search motor to put your business web site at the top of the list doesn't come cheap, the particular next smartest thing one may do is to use research engine optimization or SEO strategies to increase the clicks toward the website and help this work its way up the particular search engine's results page. If you are nevertheless sticking with old SEO criteria strategies and searching optimized key word for the article, Sorry! SEO is really the shortened phrase for search motor optimization. I believe SEO within 2019 will largely be such as SEO in 2018, with the particular exception of some big” Search engines update that wipes out sufficient websites to make people think the algorithms have grown significantly smarter. SEARCH ENGINE OPTIMIZATION works by optimizing a cyberspace pages, conducting keyword research, plus earning inbound links. The organization offers excellent SEO packages that will help rank the clients' site within top three pages associated with search engine pages. That can make SEO an ideal lead era tool, because when searchers stick to links back to your web site, you have the chance in order to convert them to leads, plus later make sales. Whenever asked to point out principles that are unique towards the particular web, most people will arrive up with two main types: SEO and social media. How many links do a person need for good off-page SEARCH ENGINE OPTIMIZATION? If you are carrying out a professional SEO audit to get a actual business, you are going in order to have to think like the Google Search Quality Rater And also a Google search engineer to offer real long-term value to the client. 44. Give your own social media profiles an SEARCH ENGINE OPTIMIZATION boost. 10% of our experts believe that will there's likely to be the lot of focus on cellular in 2019, as older SEOs realize optimizing for desktop will be pointless. White hat SEO is not really just about following guidelines, yet is about ensuring that the particular content google search indexes and consequently ranks will be the same content the user will see. Content written simply by customers gives sites legitimacy plus it earns SEO juice each from manual and automatic ranking systems. Inside 2018, this trend is in the rise and if a person invest in making your site mobile friendly you will delight in higher ranks in 2019 as well. When making a internet site for Google in 2018, a person need to understand that Search engines has a long list associated with things it will mark websites down for, and that's generally old-school SEO tactics which are usually now classed as ‘webspam‘. Besides getting social plus having a good time, your own social media profiles can favorably affect your SEO efforts. Since so many people rely on voice search being the pattern in 2019, I, Nicole Bermack (this article's author), am coining the phrase VSO - voice lookup optimization. Wise brands and agencies are changing new SEO, social and content material marketing strategies to join their own customer conversations. Search engine optimisation (SEO) is the art plus science of getting pages in order to rank higher in search motors such as Google. A person can audit your page's SEARCH ENGINE OPTIMIZATION health, compare SEO metrics regarding a number of pages, plus analyze both external and inner links on any given internet page. Content companies that will offer SEO content creation providers are experts in creating content material that are not only improved for search engine rankings yet also add value for your own business in terms of brand name awareness, customer engagement and enhanced sales. Off-page SEARCH ENGINE OPTIMIZATION targets increasing the authority associated with your domain through the act associated with getting links from all various other websites. Regarding: Search Engine Journal's flagship meeting, SEJ Summit, is dedicated to providing SEO pros the actual require, with an agenda of authentic, first-run presentations covering the newest SEO and PPC tactics through renowned experts, plus excellent network opportunities. SEO combines official lookup engine guidelines, empirical knowledge, plus theoretical knowledge from science documents or patents. This is definitely a half-day workshop at LeadsCon that will be designed for you to give attendees an end-to-end look at of Search Engine Optimization (SEO), how it works, and touchable things they can do right Blog9T now to improve their SEO overall performance. After the Search engines Panda algorithm appeared, SEO professionals realized just how much key word frequency and density matters. SEO means optimizing your content articles so it shows up a lot more often in search results. 33. With social media systems like Facebook diminishing visibility associated with companies and brands, SEO (as well as paid promotion) will be becoming critically important for generating traffic to your social stations. 2019 dates TBD. ). Why go to: One-track conference full of forward-thinking, tactical sessions in SEO, development marketing, the mobile landscape, analytics, content marketing and more. ” Don't miss the LeadsCon Meeting in Vegas, March 4-6, 2019. For blog websites the greatest SEO practice would be in order to set the title of your own post in a heading1 label. Search engines is the gatekeeper to substantial amounts of traffic and prospects - search engine optimization (SEO) opens the doors. Mainly because long as they are gained naturally, inbound links are possibly the most dependable authority contractors in the world of SEARCH ENGINE OPTIMIZATION. All of us call this new methodology AdaptiveSEO so that as its title suggests, it is made in order to adapt to the evolving plus sometimes unexpected changes in lookup algorithms. Numerous get confused in this region of SEO article writing recommendations for either they in place too little or maybe the particular wrong kind of keywords, or even they mention the keyword method too much which is occasionally called keyword over stuffing. Social SEARCH ENGINE OPTIMIZATION isn't a separate branch associated with SEO and it won't quickly be replacing traditional SEO, yet social signals are becoming significantly incorporated into search engine methods. Perhaps the particular most important aspect of lookup engine optimization is how a person can actually leverage SEO in order to assist drive more relevant visitors, leads, and sales for your own business. Just browse through the various types of our SEO blog site to find those important on-page ranking factors. According to him, key phrases have already lost their significance and in 2019 this craze would only get stronger. Seo (SEO) is usually the most efficient way in order to drive traffic to your internet site. You discuss core SEARCH ENGINE OPTIMIZATION strategies and tactics used in order to drive more organic search network marketing leads to a specific website or even set of websites, as properly as tactics to avoid in order to prevent penalization from search motors. SEARCH ENGINE OPTIMIZATION Smart links allows you in order to specify a word, like 'SEO' and then link it in order to a post on your web site. It's great for SEARCH ENGINE OPTIMIZATION to feed the search motors a good amount of keyword-rich links. Sites making use of organic SEO in the strict sense is going to become much like organisms, meaning these people will grow, expand and adjust over time according to readers' desires. No matter the business, the age of business, or even status of competitors, every company should at least implement fundamental SEO strategies to help their This Year Will Be The Year of SEO 2019 own offerings get found on Yahoo. So your SEO if your own thinking mobile, needs to become either responsive or app-store technique with the right dimensions, style, user-friendly, UX experience. Dark hat SEO methods, such since the use of keyword filling and link farming, can furthermore boost organic SEO. SEO is definitely important in every area associated with advertising, marketing, design, optimization, video clip, content, mobile and e-commerce, regarding without SEO all is untuned in need of synchronization, such as an orchestra of musicians without a good experienced conductor. Unfortunately, 95% of links through SEO link building never provide a single new visitor in order to your website. With internet customers who use their mobiles in order to search on the increase, since an SEO consultant it can make sense to possess a look at the particular effects SEO marketing is putting on search engine optimization. The sole purpose of SEARCH ENGINE OPTIMIZATION Services is to improve your own search engine ranking. Assure redirected domains redirect through the canonical redirect and this too provides any chains minimised, although Help make sure to audit the backlink user profile for any redirects you stage at a page just such as reward comes punishment if all those backlinks are toxic (another kind of Google opening up the particular war which is technical seo on a front it's not really, and in fact is speak, to building backlinks to your own site). In order to smoothen out the software plan interface problem, the web developing team as well as the particular SEO specialist work together in order to build the major search motors friendly programs and code that may be easily integrated into the client's website. They will have got to find SEO expert internet sites, who will help the company owner's site have many clients in internet marketing. This is since they are not SEO pleasant and can affect your positioning significantly. These SEO crawler programs are similar to Google's own crawlers and will provide you an overview showing exactly how your page will perform within SEO rankings. Google is making certain it takes longer to notice results from black and white hat SEARCH ENGINE OPTIMIZATION, and intent on ensuring the flux in its SERPs centered largely on where the searcher is in the world during the particular time of the search, plus where the business is situated near to that searcher.
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beingmad2017-blog · 8 years ago
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ISP Multihoming Explained And Protocol, Boosting Internet Access Resilience
New Post has been published on https://beingmad.org/isp-multihoming-explained-and-protocol-boosting-internet-access-resilience/
ISP Multihoming Explained And Protocol, Boosting Internet Access Resilience
Abstract
Internet access for organizations today is no longer about connectivity for email and web browsing. A stable Internet connection is a vital component in the chain of IT systems required to conduct business. Typically, in the past, the focus around Internet connectivity has been on cost, with vendors providing solutions allowing organizations to spread their traffic across consumer and enterprise products. This approach is all good and well, and can provide significant cost savings, especially when employee traffic is directed over low-cost consumer products such as ADSL, however, when you are conducting B2B business through front end servers hosted in your DMZ, resilience becomes a major concern. In this scenario, a dead Internet link can mean a loss of revenue and even, potentially more serious, brand damage. In this paper, we discuss a number of methods that can be used to improve the resilience of an Internet link. While this sounds like it should be a simple case of connecting to multiple Internet Service Providers, the devil, as they say, is in the detail.
Mission critical Internet
Business networks have been mission critical for some time now and the focus on resilience and business continuity has always been top of any CIO’s mind, however, the general areas of interest for this focus were restricted to internal networks and systems. With more and more business being conducted either directly via the web or via B2B over Internet links to systems hosted in DMZ’s, it is simply no longer permissible for an Internet link to be down. Loss of access to the Internet can have a direct impact on revenue generation, especially today as the business operating models begin shifting towards off-site cloud computing and software as a service.
A solution to the problem
Multihoming is essentially a method whereby a company can connect to more than one ISP at the same time. The Multihoming concept was born out of the need to protect Internet access in the event of either an ISP link failure or an ISP internal failure by the protocol. In the earlier days of Internet access, most traffic was outbound with the exception of email. An Internet link failure left internal users with no browsing capability and with email backing up on inbound ISP mail gateways. Once the link was restored so was browsing and email delivery. The direct impact to the business was relatively small and mostly not revenue affecting. Early solutions to this problem were to connect multiple links to the same ISP, but while this offered some level of link resilience, it could provide no safeguards against an internal ISP failure.
Today, however, most organizations deploy a myriad of on-site Internet accessible services such as VPN’s, voice services, webmail and secure internal system access while also making use of business critical off-site services such as software as a service (SaaS) and other cloud-based solutions. Furthermore, while corporate front-end websites are traditionally hosted offsite with web hosting firms, the real-time information on the corporate websites and B2B sites is provided by back-end systems based in the corporate data center or DMZ. Without a good quality Internet connection, these vital links would be severed.
Varied requirements and complexity
That said, the requirement for multihoming are varied and could range from the simple need for geographic link diversity (single ISP) to full link and ISP resilience where separate links are run from separate data centers to different ISPs. While the complexity varies for each option, the latter forms the most complex deployment option, but affords the highest availability, with the former providing some degree of protection, but does require a higher grade of ISP.
A major component of the complexity comes in around IP addressing. The way the Internet IP addressing system works is that each ISP applies for a range of addresses from the central Internet registrar in their region. They would then allocate a range of IP addresses, called an address space, to their customers from this pool. It goes without saying that no two ISP’s can issue the same address space to a customer.
Why would this be a problem? Simply put, it’s all about routing. Routing is the process whereby the Internet finds out how to get traffic to your particular server. It’s a bit like the Google map for the Internet. For somebody to find your server, a “route” or path needs to exist to the IP address of your server. Since you are getting your Internet service, and hence your IP address space, from your ISP, they are responsible for publishing the route to your server across the entire Internet. They are effectively the source of your route and nobody else can do that for your particular address space. You can see how things can go wrong if the ISP suffers some form of internal failure. If your particular route disappeared, your server would simply vanish from the Internet, even if your Internet link was up and running. This is precisely the kind of issue multihoming tries to solve, but for completeness, we will start at the more simple options and work our way up.
Single Link, Single ISP, Multiple address spaces
While not a multihoming solution in the strictest sense of the term, the single link, multiple address option can be useful for small sites. In this scenario, the publicly accessible host is assigned two IP addresses from two different address spaces. You would, of course, need two address spaces from your ISP for this to work. Thus, theoretically, if a routing issue occurs that impacts one of the address spaces the other may still be available. The single physical ISP link is, of course, a single point of failure and this option would seem to offer little in the form of real resilience.
Multiple links, Single ISP, Single address spaces per link
This scenario, generally called multi-attached, is a variation on the above where the site now connects through multiple links each with a different IP address space, but still via single ISP. If one of the links fails, its IP addresses would become unreachable, however, the other IP address on the remaining link will still be available and your server would still be reachable. Internet Service Providers use a control protocol to manage their IP routes called Border Gateway Protocol or BGP. This protocol is used to manage the traffic re-routing over the live link. BGP can be complex and demands at lot from the equipment it runs on. Of course, with complexity comes cost, however, the BGP deployment for this scenario is not as onerous as with a fully multihomed site and should not attract too much attention from the CFO. While the deployment is a simpler version of full multihoming, it does restrict the corporate to a single ISP, which may not be part of the strategic intent of the business.
Multiple Links, Multiple ISP, Single address space
This scenario is what is generally meant when discussing multihoming. The BGP protocol is used to manage the visibility of the single address space across the multiple links and ISP’s and, thus, maintain the routes. The BGP protocol communicates between the corporate routers and those of the two ISP’s with the protocol being able to detect link failure and divert traffic to the functioning link even if this is via a different ISP network.
What’s the catch?
There is always a catch, and in this case, there is actually a number of them. To run true dual ISP multihoming and BGP as a corporate you would need your own Provider Independent (PI) IP address space and you would need to apply for a unique BGP Autonomous System Number (ASN). The AS Number is used to identify your site as a valid Internet location in the eyes of BGP. While applying for an ASN is not an onerous undertaking, it does place some significant responsibility squarely with you instead of the ISP. Deploying BGP effectively brings your organization one step closer to the Internet by making you responsible for advertising your own public IP address spaces and, thus, your routes. It also means that any operational mistakes you make will ripple through the entire Internet in spectacular fashion.
Address space considerations
Most large organizations that operate true multihoming already have their own Provider Independent address space. This is an address space that they requested directly from the local Internet registrar themselves some time ago before IP version 4 (IPv4) addresses started running out. Today it is virtually impossible to be allocated a PI address space from the IPv4 pool. It is possible to run a multihomed scenario by using ISP provided IP address spaces, but the network configurations become considerably more complex and at some point start defeating the end goal of increasing resilience. In the real world, increased complexity seldom equates to improved resilience.
Scaling
A true BGP enabled multihoming deployment (often known as running defaults) will require hardware that is capable of storing IP routing tables of Internet scale. This is desirable as it protects the organization from an internal ISP failure, however, requires the routers on-site to be of a “carrier grade”, in other words, big and beefy. The Internet routing tables are the massive and vast amount of processing power and memory will be required to run defaults. It is possible to run in a reduced route mode where only local prefixes are stored on the routers, but given the effort and expense of deploying a full multihomed solution, compromise should not really be part of the conversation.
Summary
While there are definite advantages to full multihoming, there are also some significant caveats. Complexity and scaling aside the real reasons and costs for considering multihoming should be carefully considered.
That said, for a highly Internet dependent organization, there is no better way to ensure high availability and performance than through true multihoming. A Provider Independent IP address space will be required as well as carrier grade routers configured in a geographically diverse manner and supported by suitably qualified support staff. The benefits can outweigh the costs when direct revenue is generated through the Internet, and multihoming can, thus, be seen not only as a strategic business initiative, but also something that can help CIO’s sleep well at night.
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