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#i like to think Kevin is Chang and that Annie just refuses to change it
soup-or-who-lock · 1 year
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rewatching Community and in Basic Crisis Room Decorum we get to see a bit of some contact lists and I love it. I probably missed a few but really enjoyed these contact lists and wanted others to see them!! (trying to put a keep reading thing b/c it's a pretty long list)
Annie: - Dean Pelton - Dog Lady - Fancy Cheese - Frankie Dart - Geno Sponsor - Guy with the Abs - Hair Xpressions - Hank Hickey - Jeff - Kevin - Mom 1 - Mom 2 - Niel, Fat - Professor Duncan - Professor Guterman - Rhonda - Rich - Samantha Power - Shirley Bennett - Shirley's Nanny - Slappy Peterson - STAPLES - Stranger - Todd - Tony - Troy WhatsApp - Uncle Happy
Frankie: - Britta Perry - Britta’s Parents - Bruiser Shortridge - Budget Airlines - Clown Liquor - Condoleezza Rice - Curbo - Dean Craig Pelton - Discount Blinds - Dr. Pemboris - Elroy Patashnik
Dean Craig Pelton: - Andres - Aisha Imani - Annie Edison - Ben Chang - Ben Chang - Boback - Britta (ugh) - Build a Bear Workshop - Buzz Hickey - Chi-Chi Rodriguez - Dean Sprek - Domingo - eBay Pam - Fidelio - Firefighter Frank - Gobi Nadir - Ian Duncan - Mark from dry cleaner - Davvy Abrashkin - Girl George - Pockets McGraw - Elevator Man - Freckles - Albino? - Huggy Guy - Jeffrey Winger - Nurse Jackie - Pierce - Deceased :( - Preston Koogler - Professor Garrity
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Larry Ezekiel Goodman Bio + Tags + Headcanons
Name: Larry Ezekiel Goodman Nicknames: Darkheart, Larebear Age: 21; Can Change Birthday: February 27th Sign: Pisces Gender: Cis Male Pronouns: He/Him Sexuality: Homosexual Homoromantic Polygamous; Nonsexual unless introduced to sex by outside source (then highly sexual) Hair: Naturally Brown, dyes tips blue Eyes: Dodger Blue Skin: Pale White Height: 5′0″ Weight: 110 lbs Faceclaim: Gerhard Freidl Piercings: Horizontal Brow Piercings (Left Side), Angel Bites, Labret, Both Ears Gauged (Size 0g) Tattoos: None Scars: Nothing real noticeable
Alignment: Lawful Good Religion: Raised Roman Catholic, Aetheist Allegiance: South Park Vampire Society, Mike Makowski, Ryan Ellis
Family: Zachary Fetter (Father, Alive, Out Of The Picture); Mariah Goodman (Mother, Alive); Martin “Big M” Goodman (Uncle, Alive); Mary Goodman (Grandmother, Deceased); Ezekiel Goodman (Grandfather, Alive)
Pets: Lestat (White German Shepherd)
Personality: Adaptable, anxious, artistic, attention-seeking, caring, compassionate, compliant, desires an escape of reality, emotionally intelligent, empathetic, extroverted, forgiving, friendly, generous, gentle, gullible, impulsive, intuitive, loyal, overly trusting, passive, patient, protective, prudish, responsible, self deprecating, selfless, sensitive, shy, submissive, sullen, tolerant, worrisome
Likes: Sleeping, music, romance, visual media, swimming, the spiritual side of vampirism, comaraderie, his friends, clamato juice, deviled egg potato salad, sweets, animals, helping others, rainy/snowy weather
Dislikes: Confrontation, cruelty of any kind, thinking too much, being criticized, know-it-alls, being taken advantage of, being left out, touching fish, Swedish meatballs, bitter things, plain water, hot weather
Can Do: Drive, make telephone calls, organize events, drop everything when a friend needs him, offer advice, play instruments (Cello, piano, clarinet, a little bit of violin, kazoo), write fiction
Can’t Do: Actually kill things, relax easily, cook, math, abandon his friends, most magic, handle confrontation, get too warm, resist singing to songs he likes/knows
Mental Health Diagnosis:
PTSD: Larry was treated rather poorly up until he started school, often locked out of his mother’s room at night and left with nobody to help him through things but his uncle. His uncle was and still is a drunk piggybacking off of his mother’s paychecks, and Larry suffered a lot of physical and sexual abuse from him. To this day he dislikes being alone with the man.
Dependant Personality Disorder: Larry will pour himself into other things in order to escape his actual reality. Because of this, he takes on the brunt of handling most Vampire Society affairs, including but not limited to booking events and venues, securing timetables and even setting up the occasional bake sale. The busier he can stay, the happier he is.
Physical Health Diagnosis:
Flat Feet: Larry has to wear special inserts in his shoes because his feet have no arches in them. It occasionally makes running hard.
Fears: Being forgotten, aliens, being eaten alive, earthquakes
Positive Traits: Loyal, trustworthy, tolerant
Negative Traits: Self-deprecating, anxious, worrisome
Quirks: Listens to such a wide variety of music it’s hard to pinpoint his tastes; Likes peanut butter and cheese sandwiches; Has an interest in all occult/supernatural things but vampires are his number 1
Tends To: Busy himself to the point of forgetting himself; Become nonverbal during conflict; Cling to his dog when scared
History: The timing couldn’t have been worse for Larry to have been a shine in his parents’ eyes. Zach Fetter was content to be the guy Mariah Goodman’s parents couldn’t stand, and she was content to know she was breaking rules, until Larry came into the picture. The minute it turned from rebellion into the possibility of a family, all parties tried to run. Mariah, sadly, was a little stuck. She couldn’t get an abortion, and had to temporarily move back in with her parents until Larry was born. He spent the beginning of his life mostly with his grandparents, while his mother got back on her feet with a job.
When he was three, his uncle was released from prison and his mother moved out of her parents’ house to move in with her brother. The initial idea was for him to get a job and help out, but something always got in the way. He spent a lot of time babysitting Larry, who began to behave differently. Quiet, more sullen, he flinched a lot in the presence of his uncle and refused to talk about it. By kindergarten, he was reluctant to do much on his own, and immediately clung to an older kid by the name of Mike Makowski.
They became fast friends, and Larry was ever loyal to any of Mike’s causes, even if he was a year younger than him. When they became the South Park Vampire Society in fourth grade (fifth for Mike), Larry was a dutiful second in command that spent as much time as he could with his friends. They were all a very close-knit group, and even as they grew and everyone else changed, Larry didn’t see a whole lot of it.
He let himself be so enveloped in his work for his friends, in spending time with them and helping them with problems, that he never thought of much else. Most things that regular teenage boys did escaped him, barring his schoolwork, and he was always probably the least sexual of the vampire kids. Not to say that he didn’t like people that way, or that he didn’t have the thoughts on occasion, but he was always so tired when he got home, and it took a lot to get him to open up about things like that.
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Tags List - Personal
Not A Ghost Nor A Demon (Larry) This Is What I Do I Spit On You (Larry’s IC Posts) Stripes Are Always In (Larry’s Closet) A Vampire’s Lair (Larry’s Stuff) I’ve Got A Notion (Larry’s Desires) Fake Fangs And Clamato Juice (Larry’s Aesthetic) The Vampire Lestat (Lestat Tag) Like Fog Lights In The Rain (Larry’s Music) Things Are Different When You’re Dead (Larry Musings) Here It’s December Every Day (Larry Headcanons)
Tags List - With X - Canon
We Are But Shepherding Wolves (Larry And Allison Mertz)
The Different Need Us As Well (Larry And Amanda Harrison)
Please No Grieving (Larry And Annie Barlett)
Blondes Have More Fun (Larry And Bebe Stevens)
I Don’t Know Him (Larry And Billy Harris)
Sister In Darkness (Larry And Bloodrayne)
Where Oh Where Has He Gone? (Larry And Bradley Biggle)
It’s The First Day Of The Rest Of Your Life (Larry And Butters Stotch)
I Don’t Like Dirt (Larry And Christophe “The Mole” DeLorne)
He’s Cool Enough To Hang Out With Us (Larry And Clyde Donovan)
If He Had Wheels He’d Be A Wagon (Larry And Craig Tucker)
Party Till It’s 666 In The Morning (Larry And Damien Thorn)
Nothing Is Ever Perfect (Larry And David Harrison)
He Rode Cthulhu Like A Pony! (Larry And Eric Cartman)
A Sweet Kid (Larry And Filmore Anderson)
Sharp And Scathing With Shipping Included (Larry And Firkle Smith)
The More The Merrier (Larry And Flora)
Brothers In Vampirism (Larry And Gangsta Vamp)
It’s Not Right To Tell Someone They’re Wrong (Larry And Gary Harrison)
What’s Up Drunkie? (Larry And Gregory)
She Wears A Dress Like A Body Bag Every Day (Larry And Heidi Turner)
Fire Bad! (Larry And Henriette Biggle)
Under Our Wings You Could Flourish (Larry And Ike Broflovski)
Don’t Let The Losers Win (Larry And Jennifer Harrison)Could She Be One Of Us? (Larry And Jenny)
Humor Is The Lifeblood Of Society (Larry And Jimmy Valmer)
One Of Us (Larry And Karen McCormick)
Why Does He Hate Us So Much? (Larry And Kenny McCormick)
Help Yourself To Guns And Ammo (Larry And Kevin McCormick)
Millennials Against Canada (Larry And Kyle Broflovski)
Everyone Is Welcome (Larry And Leslie Meyers)
I Believe (Larry And Mark Harrison)
Anywhere But Scottsdale (Larry And Michael)
They Worry You With All The Talk Of How You’re Not Their Kind (Larry And Mike Makowski
A Little Extra Help (Larry And Mimsy)
Always Scheming (Larry And Nathan)
The Sun It Withers In Comparison (Larry And Nichole Daniels)
Ugh You Spit On Me Larry (Larry And Pete)
He’s Not Like The Others (Larry And Quaid)
Leader Of The Pack (Larry And Red Tucker)
We’re Cool Huh? (Larry And Ryan Ellis)
Not Everyone Is On Our Level (Larry And Sally Bands)
You Poor Guy (Larry And Scott Tenorman)
Dogs Are Life (Larry And Stan Marsh)
Fanastic Wounds (Larry And Timmy Burch)
Is He On The List? (Larry And Token Black)
Tally Marks (Larry And Trent Boyett)
Too Young To Drink Caffeine (Larry And Tweek Tweak)
Class President (Larry And Wendy Testaburger)
Tags List - With X - OC
For What It’s Worth (With Hershy) - @brokenxdelinquentsx
It Was An Honest Mistake (With Nikolai Robins) - @sub-nikolai
Tags List - With X - Crossover
Daddy Daddy Get Me Out Of Here I’m Underground (With Jareth)
A Little Crazy Is OK As Long As Nobody Says Any Dirty Words (With Jerome Valeska)
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Verses - In-World
Second Best Friend Ever (Larry’s Elementary Verse)
It didn’t take long for Larry to be swept up in Mike Makowski. Someone that was so confident and cool actually paying him attention was the biggest, nicest thing anyone had ever done for him. He would have followed Mike to the ends of the Earth and back, and usually helped retrieve him from Scottsdale, at least by tattling to his parents.
Growing Into Oneself (Larry’s Middle School Verse)
In middle school, being the vice president and treasurer of the Vampire Society became his life. He would make sure that everyone had their tickets for dances and things, that everyone was going to parties or zoo excursions. Mike’s birthdays became a big-ticket item and he did a lot of work with Mike’s stepdad to get the parties to be just right for his best friend.
Workaholic (Larry’s High School Verse)
In high school, Larry got a job as a clerk at the Photo Dojo. If he wasn’t doing that or school work, he was almost always with his friends doing something. If they weren’t together, he was planning things, or taking dictation from Mike. He spent as little time at home as he could leading up to his 18th birthday, and after it he tried to spend even less time there.
We Are The Fortunate All The Time (Larry’s College Verse)
The second Larry graduated high school, he was already out the door. The soonest he could get to his college life and away from his family, the better. Sure, he missed his friends, but they all talked on group chats and Discord, so things were still close. Living outside of Colorado was odd for him, however, hard to really put into place. Outside of his friend group, which apparently sheltered him a lot, he didn’t know how to function.
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AU Verses
I Can’t Wait To Show You My Love (Larry’s ABO AU)
Born a male Omega, Larry was always looked down upon by his mother, and his uncle saw him as a target. His grandparents took him in when he started to smell too much like his uncle, and have full custody of him. He lives with them in Middle Park, but still goes to school and hangs out with his friends in South Park.
His Only Fault Was His Trust (Demon!Larry AU)
Larry had never been much of a bad person. In fact, his only real flaw was that he trusted others so thoroughly that whatever they said or told him to do made him dangerous. A loyal friend, he became a majordomo to the royal family of hell when he died.
Creatures Of The Deep (Mer!Larry AU)
Larry is a Demasoni Cichlid, one of the least aggressive of his species. He tries to be a kind of vegetarian, but his species cannot survive without meat for long. He eats fish more than anything, though he goes into a frenzy on occasion. When he’s on land, he loses his ability to speak.
Apprenticed (Larry’s Repo! The Genetic Opera AU)
It started off innocently enough; Larry had been hoping to get some good, interesting work for his stories. Vampires were still a hit, even if it was more organ-themed now-a-days. But working as an apprentice to a Graverobber wasn’t always the easier thing to deal with, especially when squeamish.
Warn Your Warmth To Turn Away (Vampire!Larry AU)
It made sense, at some point, for Larry to obsess over vampires to the point of following ‘real’ ones. When he’d left South Park for college, he never once thought he’d find anyone that fit his aesthetic. Here he was, though, in a club called The Den, a bartender that didn’t realize just what he was getting himself into. Three days into his employment, he found out the dirty underbelly of the city operated there, and that most of them were not human. To keep him from running, he was slowly being poisoned, turned into a vampire that could still provide blood to others until the night of his full shift. Which just so happened to be his twenty-second birthday.
I Don’t Want To Be Team Jacob (Werewolf!Larry AU)
Larry had always loved dogs. He had enjoyed seeing wolves in the forest, thinking of them as vampiric familiars. The one time he stepped over his boundaries and pet an unfamiliar dog, though, turned out to be the worst night of his life. Trying to hide his new side from his friends and relatives was proving to be too hard, to boot.
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Shipping
None At This Time
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Open Starters
None At This Time
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Headcanon Posts
* ( positive personality   traits!
Physical Traits Of Your Muse
Detailed Profile Tag
Bold Your Muse’s Aesthetic (Spooky Edition)
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Faceclaim - Gerhard Freidl
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Art By Me
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Pets
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Lestat is Larry’s loyal White German Shepherd. The pair are mostly inseparable, and he will take Lestat with him to occasional Vampire Society meetings. Lestat protects Larry from his uncle, who is the only person that Lestat doesn’t like.
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nirah10 · 6 years
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So I got a couple of messages about the “straight ships” post and I feel the need to clarify that I don’t have any issue with people who don’t ship m/f pairings. I wholeheartedly believe in letting people enjoy whatever ships they enjoy, but I have come across some people who berate those for enjoying straight ships. I’ve come across some people who have some kind of superiority complex over the fact that they don’t ship straight ships. I’ve come across people who have acted like shipping a straight ship somehow makes you less accepting of non-straight ships. I’ve come across people who agree certain characters would make a good pairing but still argue against people shipping them simply because they’re straight (which is what I think the OP meant by the first sentence about people who “refuse” to ship m/f pairings), like there’s some kind of rule about it. I’ve even come across people who do like certain m/f pairings but have said that they feel like they shouldn’t because they’re straight and they’ve been pressured by other people.
I don’t think there’s anything wrong with people who don’t ship straight ships (I ship very few myself) but I do think there’s something wrong with acting like people who do are somehow homophobic or ignorant.
As I said, the wording in that post was much stronger than I would use for expressing that idea, but I still agree with the idea. Shipping is supposed to be fun so, if people ship straight couples, just let them enjoy their ships.
Anyway, I’m going to add the messages I received regarding this here (don’t worry, everyone one was perfectly polite--I just got the feeling that the post had been misunderstood as me saying you should ship straight ships, when it wasn’t).
From Anon,
http://www.ilovetelevisionzines.com/another-boring-straight-couple-why-i-hate-your-canon/
This article has some points. Ross and Rachel are often deemed one of the best and romantic Canon ships on a show of all time. But I always thought even this so called most romantic sitcom trip was very unbalanced.
Tiny extract but the whole entire is worth a read.
’On Friends, Ross loves Rachel. And heshows that love through a jealousy and obsession that should send any flesh and blood woman running for the hills. Ross can’t stand it when Rachel has a male co-worker or - God forbid - friend. His acts possessive of Rachel and marks his territory. He treats Rachel like an object to be fought for. His jealousy causes bitter fights and leads to the first of their many, many break-ups. In real life, a man trying to separate a woman from her friends is the redest of flags. Here, it is a sign of the depth of Ross’s passion. In reality, people are autonomous beings, not objects to be fought over. But on Friends, Ross fights to win Rachel because he loves her.’
I think this article has quite a few good points. I don’t prefer f/f or m/m because I’m hetrophobic, but because m/f have made me numb with it being pushed on me since I was four with romance being added into every kid movie ever. Most 12 years old I know don’t care less about romance. But so many 12 year Olds in films and TV end up invested in a realtionship or whatever. I was like ‘why are they targeting this stuff at is so early?’ and a lot of it just seems unhealthy.
http://www.ilovetelevisionzines.com/another-boring-straight-couple-why-i-hate-your-canon/
Dear Anon,
I actually agree with this quite a lot. There are so many problematic “love” stories out there and Ross and Rachel is one in particular that I always disliked (even though I love the show). Everything about their relationship, mostly due to Ross’s behaviour, was very unhealthy and I don’t think they would work. They only “work” because the writers wanted Ross to get the girl in the end. There is a lot of harmful sexism still present in the writing of TV and movies (mostly involving women being a prize whose own feelings are unimportant) and the traditional boy-likes-girl therefore guy-gets-girl story is lazy and boring, so I totally get the points this article is making. At the same time, Friends created Monica and Chandler, a straight couple who I feel did have a really good story and did have a very healthy relationship. So, while I despise Ross and Rachel, I ship Monica and Chandler to hell and back.
From Anon,
https://www.google.com.au/amp/www.afterellen.com/tv/475459-im-boycotting-straight-white-television/amp
Although I do think this article has a point. I mean, it it is a little blunter than I would say, but I don’t think people are boring for not personally shipping m/f. Even in m/f today there are so many unhealthy gender dymanics that get passed over for being cute. And there is still a crazy huge amount of m/f compared to E everything else.
A study was just published by USC demonstrating how exclusive film and television can really be. Out of the 414 films and television shows they examined, and the 11,194 speaking roles, only 2% were LGB. Out of that number, 72.1% were male. That leaves only 49 lesbian speaking roles and seven transgender roles. And seeing about fiften percent of people identity as none straight, 2 percent of characters (normally side charctersc, not even main characters) is not a lot.
Dear Anon,
I don’t think people are boring for having their own preferences either. I think I interpreted the first sentence of that post differently than others did. My mind focused on the word “refused”, which I took to mean they were talking about people who would ship an m/f pairings because they do think their personalities match up well but, despite how they actually feel, will refuse to ship them just because they’re straight. I have met a few people who are like that and it’s just bizarre to me. Why put a weird set of rules on what things you’re allowed to like and not like? That’s strange enough as it is, but I’ve met a lot of people who also try to impose those same rules on other people (which I think the rest of the post was about) and I’m really not okay with it when people do that.
I understand not shipping m/f pairings just because they aren’t interesting to you anymore because you see them everywhere. I ship very few m/f pairings myself for that exact same reason but, once in a while, I see an m/f pairing that just clicks so well that I ship them anyway despite my usual preferences.
From Anon,
My brother is a straight dude who only dates women but will only read f/f or m/m novels. I get the f/f but I asked him about the m/m and he told me it was because he felt these novels had more room to explore a different dymanic with gender politics thrown out the window in these relationships. He said he grew up on f/m Disney films, movies, books, tv and that he was just wanted a change. So while Tumblr heavily leans towards same sex couples, most of the world of fiction is still the opposite.
Dear Anon,
My response to this post would basically have been the same as the one above so I likely would have posted the two submissions together and responded to them together. The formatting for this is just kind of weird so I thought I should clarify that lol But, yeah, please read above ^_^
From Anon,
So this blog needs for straight ships them. Hmmmmmmm. Rose annoys me so she's out. I like Kevin/Annie. Hmmmmmmm. That is only one though. I shall ship Doug/Celeste to even the numbers out a bit then.
Dear Anon,
lol You don’t have to ship straight ships or invent some just for the sake of balancing out, but I appreciate the effort XD
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localbizlift · 5 years
Text
Instagram’s vertical IGTV surrenders to landscape status quo
A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed. Co-founder Kevin Systrom told me in August that “What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else.”
Now a dedicated hub for multi-minute portrait mode video won’t exist anywhere at all. Following lackluster buy-in from creators loathe to shoot in a proprietary format that’s tough to reuse, IGTV is retreating from its vertical-only policy. Starting today, users can upload traditional horizontal landscape videos too and they’ll be shown full-screen when users turn their phones sideways while watching IGTV’s standalone app or its hub within the main Instagram app. That should hopefully put an end to crude ports of landscape videos shown tiny with giant letterboxes slapped on to soak up the vertical screen.
Instagram spins it saying “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want . . . .  In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. It enabled creativity to flourish and engagement to rise – and we believe the same will happen again with IGTV.”
Last year I suggested IGTV might have to embrace landscape after a soggy start. “Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources” I wrote.
The coming influx of repurposed YouTube videos could drive more creators and their fans to IGTV. To date there have been no break-out stars, must-see shows, or cultural zeitgeist moments on IGTV. Instagram refused to provide a list of the most viewed long-form clips. Sensor Tower estimates just 4.2 million installs to date for IGTV’s standalone app, amounting to less than half a percent of Instagram’s billion-plus users downloading the app. It saw 3.8 times more downloads per day in its first three months on the market than than last month. The iOS app sank to No. 191 on the US – Photo & Video app charts, according to App Annie, and didn’t make the overall chart.
Instagram has tried several changes to reinvigorate IGTV already. It started allowing creators to share IGTV previews to the main Instagram feed that’s capped at sixty seconds. Users can tap through those to watch full clips of up to sixty minutes on IGTV, which has helped to boost view counts for video makers like BabyAriel. And earlier this week we reported that IGTV had been quietly redesigned to ditch its category tabs for a central feed of videos that relies more on algorithmic recommendations like TikTok and a two-wide vertical grid of previews to browse like Snapchat Discover.
But Instagram has still refused to add what creators have been asking for since day one: monetization. Without ways to earn a cut of ad revenue, accept tips, sign up users to a monthly patronage subscription, or sell merchandise, it’s been tough to justify shooting a whole premium video in vertical. Producing in landscape would make creators money on YouTube and possibly elsewhere. Now at least creators can shoot once and distribute to IGTV and other apps, which could fill out the feature with content before it figures out monetization.
For viewers and the creators they love, IGTV’s newfound flexibility is a positive. But I can’t help but think this is Instagram’s first truly massive misstep. Nine months after safely copying Snapchat Stories in 2016, Instagram was happy to tout it had 200 million daily users. The company still hasn’t released a single usage stat about IGTV usage. Perhaps after seemingly defeating Snap, Instagram thought it was invincible and could dictate how and what video artists create. But the Facebook pet proved fallible after all. The launch and subsequent rethinking should serve as a lesson. Even the biggest platforms can’t demand people produce elaborate proprietary content for nothing in return but “exposure”.
For IGTV, Instagram needs slow to mean steady
0 notes
pmsocialmedia · 5 years
Text
Instagram’s vertical IGTV surrenders to landscape status quo
A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed. Co-founder Kevin Systrom told me in August that “What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else.”
Now a dedicated hub for multi-minute portrait mode video won’t exist anywhere at all. Following lackluster buy-in from creators loathe to shoot in a proprietary format that’s tough to reuse, IGTV is retreating from its vertical-only policy. Starting today, users can upload traditional horizontal landscape videos too and they’ll be shown full-screen when users turn their phones sideways while watching IGTV’s standalone app or its hub within the main Instagram app. That should hopefully put an end to crude ports of landscape videos shown tiny with giant letterboxes slapped on to soak up the vertical screen.
Instagram spins it saying “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want . . . .  In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. It enabled creativity to flourish and engagement to rise – and we believe the same will happen again with IGTV.”
Last year I suggested IGTV might have to embrace landscape after a soggy start. “Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources” I wrote.
The coming influx of repurposed YouTube videos could drive more creators and their fans to IGTV. To date there have been no break-out stars, must-see shows, or cultural zeitgeist moments on IGTV. Instagram refused to provide a list of the most viewed long-form clips. Sensor Tower estimates just 4.2 million installs to date for IGTV’s standalone app, amounting to less than half a percent of Instagram’s billion-plus users downloading the app. It saw 3.8 times more downloads per day in its first three months on the market than than last month. The iOS app sank to No. 191 on the US – Photo & Video app charts, according to App Annie, and didn’t make the overall chart.
Instagram has tried several changes to reinvigorate IGTV already. It started allowing creators to share IGTV previews to the main Instagram feed that’s capped at sixty seconds. Users can tap through those to watch full clips of up to sixty minutes on IGTV, which has helped to boost view counts for video makers like BabyAriel. And earlier this week we reported that IGTV had been quietly redesigned to ditch its category tabs for a central feed of videos that relies more on algorithmic recommendations like TikTok and a two-wide vertical grid of previews to browse like Snapchat Discover.
But Instagram has still refused to add what creators have been asking for since day one: monetization. Without ways to earn a cut of ad revenue, accept tips, sign up users to a monthly patronage subscription, or sell merchandise, it’s been tough to justify shooting a whole premium video in vertical. Producing in landscape would make creators money on YouTube and possibly elsewhere. Now at least creators can shoot once and distribute to IGTV and other apps, which could fill out the feature with content before it figures out monetization.
For viewers and the creators they love, IGTV’s newfound flexibility is a positive. But I can’t help but think this is Instagram’s first truly massive misstep. Nine months after safely copying Snapchat Stories in 2016, Instagram was happy to tout it had 200 million daily users. The company still hasn’t released a single usage stat about IGTV usage. Perhaps after seemingly defeating Snap, Instagram thought it was invincible and could dictate how and what video artists create. But the Facebook pet proved fallible after all. The launch and subsequent rethinking should serve as a lesson. Even the biggest platforms can’t demand people produce elaborate proprietary content for nothing in return but “exposure”.
For IGTV, Instagram needs slow to mean steady
via Social – TechCrunch https://tcrn.ch/2VNyOoY
0 notes
trendingnewsb · 7 years
Text
Glenn Close: You lose power if you get angry
From vengeful mistress to Agatha Christie matriarch: the actor talks about Harvey Weinstein, mental illness and growing up in a cult
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Glenn Close and I sit at the corner of a large boardroom table in an intimidatingly minimalist office on the 14th floor of a Los Angeles talent agency. Its the kind of environment in which Patty Hewes, the ruthless lawyer Close played in Damages for five seasons, would feel at home and Im almost waiting for her to stand up, slam both hands on the table and shout, Ill rip your face off or any of the other terrifying put-downs that defined her double Emmy award-winning performance.
But Close is in high spirits and radiates such warmth I barely notice the chill from the tower blocks air-con. After we fiddle with the settings on our swivel chairs, which are so high they make anyone under six foot kick their legs like a child on a swing, the 70-year-old, six-time Oscar nominee and star of stage, television and film starts telling me about her dreams. I have had a lot recently, full of this wonderful love for a younger man. The dreams just keep coming and I wake up thinking, that was wonderful! It wasnt necessarily us doing the sexual act, just the feeling of love.
With her white hair cut to a sharp crop, and wearing a relaxed navy blazer, chinos and black scarf on account of the arctic corporate temperature, she looks stylish and fit. I have never felt better in my life, and I am, like, 70, she says. Im really a late bloomer.
She says she feels a disconnect between how she sees herself and how people may view me when I walk down the street, like: Theres an old lady. You know, there is now this cult of the model. Everyone on the red carpet is made into a model. That is very hard to not play into I have a bit of podge I am trying to get rid of, but its hard. I just think, Oh fuck, Ive been doing this my whole life! But the irony is, you just get better and better with age. You dont feel less alive or less sexy.
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In Agatha Christies Crooked House. Photograph: Nick Wall
We are here to talk about Crooked House, the Agatha Christie adaptation debuting on Channel 5, before its theatrical release, in which Close plays Lady Edith, a matriarch of a very dysfunctional family. Close says, Christies grandson came to the set and he validated the fact that it was her favourite book, and the one that had never been adapted. He said when she handed it to the publisher, she was told she had to change the ending, because it was too upsetting and controversial. She refused. Its still pretty controversial.
This production, co-written by Julian Fellowes, might not be as spendy as Kenneth Branaghs $55m Murder On The Orient Express, but the ensemble cast is equally starry: joining Close are Gillian Anderson, Max Irons, Terence Stamp and Christina Hendricks. Close presides over her co-stars with gravitas and grace, in an understated performance that finds the humour in an otherwise bleak setup. But youd expect nothing less from the actor whose 40 years in the business started with star turns in Broadway productions (she won a Best Actress Tony in 1983 for Tom Stoppards The Real Thing). Her first film role, at the age of 35, was with Robin Williams in The World According To Garp, for which she received an Oscar nomination as she did for her supporting roles in The Big Chill and The Natural. Her performances in Fatal Attraction, Dangerous Liaisons and Albert Nobbs, about the life of a transgender butler in late 19th century Ireland, which she also co-wrote, racked up further Oscar nominations but still no win. This is seen by many as a travesty: Close brings a precision to her film work, honed through her years on stage. She has that rare taut quality Jack Nicholson also has it where you believe that beneath the steely control she is capable of snapping at any moment.
It was this that led Andrew Lloyd Webber to cast her in 1993 as the tragic silent movie star Norma Desmond in Sunset Boulevard on Broadway. Close reprised the role 23 years later, getting her old costumes out of storage (she has kept all her costumes and recently donated the collection to a university in Indiana) for its revival in Londons West End.
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As Alex Forrest in Fatal Attraction: Clearly she had mental health issues. Photograph: Rex/Shutterstock
But it was her Oscar-nominated turn as Alex Forrest in Fatal Attraction in 1987 that proved career-defining. Thirty years on, Close still counts Forrest as the character of whom she feels most fond; she has admitted to fighting tooth and nail against the films eventual denouement, which turned the character into a bunny-boiling psychopath and Close into the casting directors go-to woman on the verge for years afterwards. Now we have the vocabulary to talk about these things, clearly she had mental health issues, she says.
Close sits regally still as she speaks, emphasising her points by leaning forward and locking eyes. Shes comfortable with silences and often takes a theatrical beat or two before answering questions. Shes all poise and control, but does she ever lose her temper?
I express my feelings quietly. I am not afraid of confrontation, but I am not particularly good at it. If I get attacked, I am not good at attacking back. There is fight, flight and freeze and I tend to freeze. That is not a strength of mine. I love the fact that my daughter Annie [Starke, an actor] is more of a fighter than I am. She doesnt let people get away with shit. While she agrees that women have a harder time being angry, publicly, than men, she says, I have played a lot of characters, and actually anger makes you lose power. Patty Hewes [in Damages] she hardly ever lost her temper, but when she did, it was very specific. I have always felt you lose power if you get that angry.
The collective outpouring of anger among women in Hollywood right now is something of which Close is acutely aware. She says that sexism in the industry has shifted more slowly than it should have done throughout her career: It took Harvey Weinstein and someone calling him out [for real change to happen]. I know Harvey, and he has never done that to me, but people would say he was a pig. I never knew that it was that bad and I dont personally know anybody who has endured that. I would like to think that I would have done something about it.
We discuss whether its possible to separate the work from the personalities involved in it. News has just broken that House Of Cards will be back for another series without Kevin Spacey, after it was originally canned because of harassment claims brought against its leading man. Close wraps her scarf around her chest and fixes me with her electric eyes. Artists, to make a huge generality, walk on a very thin line. Sometimes, like my beloved friend Robin Williams, who was one step away from madness, whatever makes them a great artist also makes them very complicated human beings. Again, that doesnt mean they can prey on and abuse people.
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With Harvey Weinstein in 2013. Photograph: Mike Coppola/Getty Images
At the root of the problem of sexism in Hollywood right now is, Close says, biology. I think the way men have treated women, from the beginning of time, is because they have different brains to women. So I am not surprised by it at all. I say to a guy, Tell me the truth, if you see a woman walk into a room, what is the first thought that goes through your head? His answer, always, is, Would I fuck her? It doesnt mean they act on it. If you can evolve into a society where men know that they should not always act on it then there has been a positive revolution. But you cant just say that theyre not going to have the thought that is ridiculous. It also has to be the women, who are not powerful, to be OK to say no and leave the room. I think its unrealistic to say were going to change but we have to evolve.
I ask Close who she thinks is a great man today. She is silent, thinking, for what feels like a full 60 seconds in which I am so tempted to throw out some options: Barack Obama, the Pope, the friendly security guard on reception who let us in
Nelson Mandela, is her final answer, but Im not sure shes convinced. I guess for me, she says, greatness is taking your humanity and still doing the good thing. Its sad to say that there are very few men, who are leaders, who have some sort of moral code that they dont deviate from because of popular opinion.
She thinks we are undergoing a crisis of masculinity: In the public mind, yes. I was outraged when I heard that there was a war against men I was like, are you joking? What do you think has been happening against women for centuries?
Close knows all too well about the misuse of power, because her own upbringing was, as she puts it, complicated. When she was seven, her parents joined a cult. Moral Re-Armament or MRA was a modern, nondenominational movement founded by an American evangelical fundamentalist which extolled the four absolutes: honesty, purity, unselfishness and love. Her father, a physician working in the Congo, sent Close with her brother and two sisters from the family home in Greenwich, Connecticut, to live at the MRA HQ in Caux, Switzerland (Closes mother, Bettine, was a socialite).
She is vague on the details but clear on the impact this experience had on her as a teenager: I was repressed, clueless and guilt-ridden. The timeline is patchy, but Close travelled with MRA in the 60s as a member of their musical groups, and spent time back in Connecticut at an elite boarding school. I had a wonderful time at Rosemary Hall, a girls school, she says. I was in a renegade singing group called the Fingernails: A Group With Polish. But she remained, as she calls it clueless. A lot of my friends knew boys youd have these horrendous dances with boys schools and they would get the guys they wanted and I would just stay with the person I was with.
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As Patty Hewes in Damages. Photograph: Rex/Shutterstock
She was briefly married before going to university. It is a complicated story for me. I was married before college, and kind of in an arranged marriage when you look back on it, and my marriage broke up when I went to college, as it should have. I was 22. But my liberal arts school had a wonderful theatre that was my training, my acting school.
Was that where she finally learned about sex, popular culture, the ways of the world? Not really, she says. I still am learning.
Close has two sisters, Tina the eldest, and Jessie her younger sister; and two brothers, Alexander, and Tambu Misoki, who was adopted by Closes parents while living in Africa. At the age of 50, Jessie spent time in a psychiatric hospital and was diagnosed with bipolar disorder, a weight that had been hanging over the family, undiscussed, for years. Talking about mental illness just wasnt done, Close says. You dont have a vocabulary for it and youre also very aware of appearances. You dont want to appear a crazy family.
In 2010 Close founded Bring Change to Mind, a charity that aims to end the stigma around mental illness by talking openly about it and its effect on families. It was my nephew who was first diagnosed with schizoaffective disorder. This is basically schizophrenia with an ingredient of bipolar. And when that happened, it was like, What? My sister Jessie, his mother, didnt know what was wrong. He went to the hospital for two years and that saved his life. Then Jessie was, finally, correctly diagnosed herself.
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With sister Jessie in 2009. Photograph: Getty Images
Close felt a duty to her family to give them a high-profile person who is not afraid to talk about it publicly. It affects the whole family. We always knew my grandmother and mother had depression my sister does, I do to a certain extent. But I didnt know my great-uncle had schizophrenia. I knew my half-uncle died by suicide. There was a lot of alcoholism addiction, self-medication. Nobody ever talked about it. I knew my grandmother was depressed, but at first I thought she lived in a hotel, not a hospital, because she always said how good the food was.
Close says she and her siblings are of one mind politically, but admits she does have members of her family who voted for Trump. I tried to understand that. Theyre not crazy people who have been brainwashed by Fox News, but I try to understand the anger, because I think that has been building up ever since Watergate. It was watching that scandal unfold that made her realise Americans have always been naive, we just take for granted what we have, and we always thought of our leaders as good people. With Watergate, people became cynical about government.
Today, she says, Washington is a bunch of self-serving She searches for an expletive and after a second settles on men. She says, Its hard to believe that people are so out for themselves. It goes against what you would like to believe about your country. I feel eloquence is incredibly important for a leader, and we had that with Barack Obama, who made his initial impact because he gave that incredibly eloquent speech, but he lost his eloquence in his presidency. We always need someone to say, I hear you, someone who can put their words into unity and hope and we dont have that. I think the last person may have been Robert Kennedy.
And now you have Trump tweeting nonsense.
Its devastating. Social networks are now like our nervous system, and if you keep pumping that kind of crap into the nervous system, it is going to have an effect on a population.
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With Kevin Kline in The Big Chill. Photograph: Rex/Shutterstock
Close doesnt talk politics with her friends because she doesnt really have many friends. I have always forced myself into situations I am not comfortable in. I am an introvert, and I was painfully shy as a child. I think I still have a big dollop of that in my persona. I read a book called Quiet: The Power Of Introverts In A World That Cant Stop Talking and it was a real comfort to me I realised I was that person I had always been. And it was at that point I told myself to stop pushing myself into situations that I dont enjoy. I dread cocktail parties.
She tells me shes pretty reclusive and can count her closest friends on two fingers. I ask if shes still good friends with Meryl Streep.
I have never been close friends with Meryl. We have huge respect for each other, but I have only done one thing with her, The House Of The Spirits.
I apologise for assuming they were pals, being of a similar age and stature in Hollywood, and admit this negates my next question: Who would win in an arm wrestle, you or Meryl?
Close laughs. Oh, I would, because I am very strong.
***
The tightest bond Close has is with her only daughter Annie, 29. Annies father is the film producer John Starke whom Close dated for four years from 1987, but never married. Annie was never a door-slamming, difficult teenager. Close tells me: When my Annie was three, she looked at me, and said, I want you. I knew what she meant. I, at the time, was a single working parent, sometimes even when I was home, working or producing something, I was there and not there.
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With daughter Annie Starke in 2010. Photograph: Rex/Shutterstock
She doesnt think its any easier for working mothers today and acknowledges, I had it easy because I could afford to have help think of the women who cant afford it and have to put their child in some shaky childcare centre. No, I think it is incredibly hard for women. Any person, in any profession, feels that tug [of guilt]. We discuss the intimacy of the single-parent, only-child bond. Once, I went to vacuum Annies car seat as we were moving house, and a lot of life had happened there, so I was crying. She said, Mummy, are you OK? I said, Yeah, Im OK. And she said, Here I am.
She was married to businessman James Marlas from 1984 to 1987 and then, following other relationships, including that with Starke, she married again, in 2006, to venture capitalist David Evans Shaw, divorcing him nine years later.
Would she marry again?
I dont know.
Does she think marriage is important?
I think it is a positive evolutionary component that we are better with a partner. I think to have a partner that you can go through life with, creating a history with, that you can find a comfort with, have children with there is nothing better. This is an opinion I have come to very late in life, at an ironic moment, where I dont have any of that. I dont know if I will again. But I do think its a basic human need to be connected.
Despite this, shes happy on her own right now. This is a good time in life. I do think, what would it be like to have a partner again? But it would have to be very different from what I had before. Then I have that great dream and wake up happy.
Crooked House is on Channel 5 at 9pm on 17 December.
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Read more: https://www.theguardian.com/film/2017/dec/16/glenn-close-harvey-weinstein-mental-illness-cult-fatal-attraction
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sheminecrafts · 5 years
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Instagram’s vertical IGTV surrenders to landscape status quo
A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed. Co-founder Kevin Systrom told me in August that “What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else.”
Now a dedicated hub for multi-minute portrait-mode video won’t exist anywhere at all. Following lackluster buy-in from creators loathe to shoot in a proprietary format that’s tough to reuse, IGTV is retreating from its vertical-only policy. Starting today, users can upload traditional horizontal landscape videos too, and they’ll be shown full-screen when users turn their phones sideways while watching IGTV’s standalone app or its hub within the main Instagram app. That should hopefully put an end to crude ports of landscape videos shown tiny with giant letterboxes slapped on to soak up the vertical screen.
Instagram spins it saying, “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want . . . .  In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. It enabled creativity to flourish and engagement to rise – and we believe the same will happen again with IGTV.”
Last year I suggested IGTV might have to embrace landscape after a soggy start. “Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources,” I wrote.
The coming influx of repurposed YouTube videos could drive more creators and their fans to IGTV. To date there have been no break-out stars, must-see shows or cultural zeitgeist moments on IGTV. Instagram refused to provide a list of the most viewed long-form clips. Sensor Tower estimates just 4.2 million installs to date for IGTV’s standalone app, amounting to less than half a percent of Instagram’s billion-plus users downloading the app. It saw 3.8 times more downloads per day in its first three months on the market than than last month. The iOS app sank to No. 191 on the US – Photo & Video app charts, according to App Annie, and didn’t make the overall chart.
Instagram has tried several changes to reinvigorate IGTV already. It started allowing creators to share IGTV previews to the main Instagram feed that’s capped at 60 seconds. Users can tap through those to watch full clips of up to 60 minutes on IGTV, which has helped to boost view counts for video makers like BabyAriel. And earlier this week we reported that IGTV had been quietly redesigned to ditch its category tabs for a central feed of videos that relies more on algorithmic recommendations like TikTok and a two-wide vertical grid of previews to browse like Snapchat Discover.
But Instagram has still refused to add what creators have been asking for since day one: monetization. Without ways to earn a cut of ad revenue, accept tips, sign up users to a monthly patronage subscription or sell merchandise, it’s been tough to justify shooting a whole premium video in vertical. Producing in landscape would make creators money on YouTube and possibly elsewhere. Now at least creators can shoot once and distribute to IGTV and other apps, which could fill out the feature with content before it figures out monetization.
For viewers and the creators they love, IGTV’s newfound flexibility is a positive. But I can’t help but think this is Instagram’s first truly massive misstep. Nine months after safely copying Snapchat Stories in 2016, Instagram was happy to tout it had 200 million daily users. The company still hasn’t released a single usage stat about IGTV usage. Perhaps after seemingly defeating Snap, Instagram thought it was invincible and could dictate how and what video artists create. But the Facebook pet proved fallible after all. The launch and subsequent rethinking should serve as a lesson. Even the biggest platforms can’t demand people produce elaborate proprietary content for nothing in return but “exposure.”
For IGTV, Instagram needs slow to mean steady
from iraidajzsmmwtv https://tcrn.ch/2VNyOoY via IFTTT
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Link
A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed. Co-founder Kevin Systrom told me in August that “What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else.”
Now a dedicated hub for multi-minute portrait mode video won’t exist anywhere at all. Following lackluster buy-in from creators loathe to shoot in a proprietary format that’s tough to reuse, IGTV is retreating from its vertical-only policy. Starting today, users can upload traditional horizontal landscape videos too and they’ll be shown full-screen when users turn their phones sideways while watching IGTV’s standalone app or its hub within the main Instagram app. That should hopefully put an end to crude ports of landscape videos shown tiny with giant letterboxes slapped on to soak up the vertical screen.
Instagram spins it saying “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want . . . .  In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. It enabled creativity to flourish and engagement to rise – and we believe the same will happen again with IGTV.”
Last year I suggested IGTV might have to embrace vertical after a soggy start. “Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources” I wrote.
The coming influx of repurposed YouTube videos could drive more creators and their fans to IGTV. To date there have been no break-out stars, must-see shows, or cultural zeitgeist moments on IGTV. Instagram refused to provide a list of the most viewed long-form clips. Sensor Tower estimates just 4.2 million installs to date for IGTV’s standalone app, amounting to less than half a percent of Instagram’s billion-plus users downloading the app. It saw 3.8 times more downloads per day in its first three months on the market than than last month. The iOS app sank to No. 191 on the US – Photo & Video app charts, according to App Annie, and didn’t make the overall chart.
Instagram has tried several changes to reinvigorate IGTV already. It started allowing creators to share IGTV previews to the main Instagram feed that’s capped at sixty seconds. Users can tap through those to watch full clips of up to sixty minutes on IGTV, which has helped to boost view counts for video makers like BabyAriel. And earlier this week we reported that IGTV had been quietly redesigned to ditch its category tabs for a central feed of videos that relies more on algorithmic recommendations like TikTok and a two-wide vertical grid of previews to browse like Snapchat Discover.
But Instagram has still refused to add what creators have been asking for since day one: monetization. Without ways to earn a cut of ad revenue, accept tips, sign up users to a monthly patronage subscription, or sell merchandise, it’s been tough to justify shooting a whole premium video in vertical. Producing in landscape would make creators money on YouTube and possibly elsewhere. Now at least creators can shoot once and distribute to IGTV and other apps, which could fill out the feature with content before it figures out monetization.
For viewers and the creators they love, IGTV’s newfound flexibility is a positive. But I can’t help but think this is Instagram’s first truly massive misstep. Nine months after safely copying Snapchat Stories in 2016, Instagram was happy to tout it had 200 million daily users. The company still hasn’t released a single usage stat about IGTV usage. Perhaps after seemingly defeating Snap, Instagram thought it was invincible and could dictate how and what video artists create. But the Facebook pet proved fallible after all. The launch and subsequent rethinking should serve as a lesson. Even the biggest platforms can’t demand people produce elaborate proprietary content for nothing in return but “exposure”.
For IGTV, Instagram needs slow to mean steady
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sheminecrafts · 5 years
Text
Instagram’s vertical IGTV surrenders to landscape status quo
A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed. Co-founder Kevin Systrom told me in August that “What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else.”
Now a dedicated hub for multi-minute portrait-mode video won’t exist anywhere at all. Following lackluster buy-in from creators loathe to shoot in a proprietary format that’s tough to reuse, IGTV is retreating from its vertical-only policy. Starting today, users can upload traditional horizontal landscape videos too, and they’ll be shown full-screen when users turn their phones sideways while watching IGTV’s standalone app or its hub within the main Instagram app. That should hopefully put an end to crude ports of landscape videos shown tiny with giant letterboxes slapped on to soak up the vertical screen.
Instagram spins it saying, “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want . . . .  In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. It enabled creativity to flourish and engagement to rise – and we believe the same will happen again with IGTV.”
Last year I suggested IGTV might have to embrace landscape after a soggy start. “Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources,” I wrote.
The coming influx of repurposed YouTube videos could drive more creators and their fans to IGTV. To date there have been no break-out stars, must-see shows or cultural zeitgeist moments on IGTV. Instagram refused to provide a list of the most viewed long-form clips. Sensor Tower estimates just 4.2 million installs to date for IGTV’s standalone app, amounting to less than half a percent of Instagram’s billion-plus users downloading the app. It saw 3.8 times more downloads per day in its first three months on the market than than last month. The iOS app sank to No. 191 on the US – Photo & Video app charts, according to App Annie, and didn’t make the overall chart.
Instagram has tried several changes to reinvigorate IGTV already. It started allowing creators to share IGTV previews to the main Instagram feed that’s capped at 60 seconds. Users can tap through those to watch full clips of up to 60 minutes on IGTV, which has helped to boost view counts for video makers like BabyAriel. And earlier this week we reported that IGTV had been quietly redesigned to ditch its category tabs for a central feed of videos that relies more on algorithmic recommendations like TikTok and a two-wide vertical grid of previews to browse like Snapchat Discover.
But Instagram has still refused to add what creators have been asking for since day one: monetization. Without ways to earn a cut of ad revenue, accept tips, sign up users to a monthly patronage subscription or sell merchandise, it’s been tough to justify shooting a whole premium video in vertical. Producing in landscape would make creators money on YouTube and possibly elsewhere. Now at least creators can shoot once and distribute to IGTV and other apps, which could fill out the feature with content before it figures out monetization.
For viewers and the creators they love, IGTV’s newfound flexibility is a positive. But I can’t help but think this is Instagram’s first truly massive misstep. Nine months after safely copying Snapchat Stories in 2016, Instagram was happy to tout it had 200 million daily users. The company still hasn’t released a single usage stat about IGTV usage. Perhaps after seemingly defeating Snap, Instagram thought it was invincible and could dictate how and what video artists create. But the Facebook pet proved fallible after all. The launch and subsequent rethinking should serve as a lesson. Even the biggest platforms can’t demand people produce elaborate proprietary content for nothing in return but “exposure.”
For IGTV, Instagram needs slow to mean steady
from iraidajzsmmwtv https://tcrn.ch/2VNyOoY via IFTTT
0 notes
Link
A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed. Co-founder Kevin Systrom told me in August that “What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else.”
Now a dedicated hub for multi-minute portrait mode video won’t exist anywhere at all. Following lackluster buy-in from creators loathe to shoot in a proprietary format that’s tough to reuse, IGTV is retreating from its vertical-only policy. Starting today, users can upload traditional horizontal landscape videos too and they’ll be shown full-screen when users turn their phones sideways while watching IGTV’s standalone app or its hub within the main Instagram app. That should hopefully put an end to crude ports of landscape videos shown tiny with giant letterboxes slapped on to soak up the vertical screen.
Instagram spins it saying “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want . . . .  In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. It enabled creativity to flourish and engagement to rise – and we believe the same will happen again with IGTV.”
Last year I suggested IGTV might have to embrace landscape after a soggy start. “Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources” I wrote.
The coming influx of repurposed YouTube videos could drive more creators and their fans to IGTV. To date there have been no break-out stars, must-see shows, or cultural zeitgeist moments on IGTV. Instagram refused to provide a list of the most viewed long-form clips. Sensor Tower estimates just 4.2 million installs to date for IGTV’s standalone app, amounting to less than half a percent of Instagram’s billion-plus users downloading the app. It saw 3.8 times more downloads per day in its first three months on the market than than last month. The iOS app sank to No. 191 on the US – Photo & Video app charts, according to App Annie, and didn’t make the overall chart.
Instagram has tried several changes to reinvigorate IGTV already. It started allowing creators to share IGTV previews to the main Instagram feed that’s capped at sixty seconds. Users can tap through those to watch full clips of up to sixty minutes on IGTV, which has helped to boost view counts for video makers like BabyAriel. And earlier this week we reported that IGTV had been quietly redesigned to ditch its category tabs for a central feed of videos that relies more on algorithmic recommendations like TikTok and a two-wide vertical grid of previews to browse like Snapchat Discover.
But Instagram has still refused to add what creators have been asking for since day one: monetization. Without ways to earn a cut of ad revenue, accept tips, sign up users to a monthly patronage subscription, or sell merchandise, it’s been tough to justify shooting a whole premium video in vertical. Producing in landscape would make creators money on YouTube and possibly elsewhere. Now at least creators can shoot once and distribute to IGTV and other apps, which could fill out the feature with content before it figures out monetization.
For viewers and the creators they love, IGTV’s newfound flexibility is a positive. But I can’t help but think this is Instagram’s first truly massive misstep. Nine months after safely copying Snapchat Stories in 2016, Instagram was happy to tout it had 200 million daily users. The company still hasn’t released a single usage stat about IGTV usage. Perhaps after seemingly defeating Snap, Instagram thought it was invincible and could dictate how and what video artists create. But the Facebook pet proved fallible after all. The launch and subsequent rethinking should serve as a lesson. Even the biggest platforms can’t demand people produce elaborate proprietary content for nothing in return but “exposure”.
For IGTV, Instagram needs slow to mean steady
from Social – TechCrunch https://tcrn.ch/2VNyOoY Original Content From: https://techcrunch.com
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