#i am moleculizing

[empty-dusk]

An assorted collection of aliens, including vampire aliens and Beyonder's unfortunate baby sitter known as Grand B (as it would get confusing if everyone was just a beyonder). He's the grandpa of beyondering.

[lululeighsworld]

IT'S TIME BABY IT'S TIME!!!!!!!!!!!!!

[wordpress-blaze-242472626]

How Election Periods Impact Ad Spend and Visibility in Australia

Why Your Digital Campaigns Need a Strategic Edge This Season.

When election season hits, the buzz doesn’t just take over the news cycle—it floods the digital advertising space too. Political campaigns pour millions into online ads, turning your usual low-cost impressions into a premium-priced battlefield. For Aussie businesses running Google Ads, Meta campaigns, or any digital strategy reliant on reach, this isn’t just noise—it’s a strategic challenge.

So, how exactly does the Australian election impact your digital marketing performance? And more importantly, how can your business stay visible without blowing the budget?

1. The CPC Surge: Why You’re Paying More for the Same Clicks

As election campaigns ramp up, demand for digital ad space skyrockets—especially on platforms like Google Ads and Meta (Facebook & Instagram). Political parties and candidates bid aggressively on high-volume, emotionally charged keywords, driving up the cost-per-click (CPC) across the board.

What it means for your business:

Expect a spike in ad costs, particularly if you’re targeting broad or location-based keywords. Your budget might deliver fewer impressions and clicks during the election window. Ads may be shown less often if your quality score or budget can’t compete.

Carter Media tip: Tighten your keyword targeting. Shift from broad terms like “home services Brisbane” to long-tail, intent-driven queries like “professional art installation for Brisbane offices”. It keeps your visibility high while avoiding inflated auction prices.

2. Lower Visibility & Impression Share

The competition for eyeballs is fierce during elections. Even outside the political niche, your brand might get crowded out by paid and organic content related to the news cycle.

Why this matters:

Your search impression share can drop—even if you’re bidding the same as usual. Organic CTR may fall as SERPs prioritise current events. Social ads might lose traction amid fast-scrolling election news and memes.

Carter Media tip: Invest in evergreen content and SEO resilience now. Your organic presence becomes a long-term safety net when ad reach is throttled.

3. How To Adjust Your Strategy Without Going Dark

Turning your ads off altogether? That’s not the answer. But reallocating and refining your spend is smart.

Strategic Actions to Take:

Schedule around peak periods: Avoid ramping up ads on debate nights or election days. Double down on remarketing: Retarget warm leads who’ve already interacted with your brand—lower CPC, higher conversion. Focus on owned media: Use email marketing, blogs, and organic social to engage your audience without burning ad spend. Run high-intent campaigns: Campaigns focused on direct conversions (e.g., bookings, lead forms) offer better ROI than broad awareness plays during this time.

4. What Businesses Can Learn From Political Ad Tactics

Election campaigns aren’t just about volume—they’re about precision targeting, emotive storytelling, and timely messaging. Sound familiar?

Use this opportunity to:

Fine-tune your ad copy to resonate like a campaign slogan. Split test messaging just like political strategists do. Emphasise trust signals—testimonials, reviews, and case studies win votes and conversions.

Final Thoughts: Stay Agile, Not Silent

Election periods don’t have to derail your marketing—they just require strategy. With rising CPCs and shifting visibility, your campaigns need to be smarter, not louder. At Carter Media, we help brands navigate these spikes with data-led marketing, SEO that endures, and ads that convert under pressure.

Let’s Futureproof Your Marketing

Need help fine-tuning your campaigns for this season? We’ll audit your current performance, pinpoint savings, and craft a strategy that keeps your brand top of mind—even in an election storm.

Book a Strategy Session →

Your audience is still searching. Make sure you’re still showing.

Source: How Election Periods Impact Ad Spend and Visibility in Australia

[astronemesis]

this may be a reach but i just noticed jughead was eating one of the cupcakes veronica brought from new york during their talk. I assume only because the packaging seems to be about the right size

[oathkeeper-of-tarth]

As promised, your daily dose of Thanks, I Hate It! Tadpoled Isobel dialogue, stitched together from some 20-odd lines that were present in the penultimate EA patch. The only remnants of this in the final game are what you can see in this scene, as you can't actually find abducted Isobel in Moonrise until you get to the basement boss fight.

I'm really quite glad to see you again. I had no idea you and my father were on the same side before, nor that I'd been such a fool to resist. I'm certain you don't want to get into it now, not when you're about to hear the voice of the Absolute! My mother died when I was very small, but Papa and I made a good life together. I grew up in the village below here, a place built by Thorms with aunties and uncles and cousins down every laneway. Then I… died… somehow. I'm still fuzzy on the details, but there's a great gap. And darkness. My father worked tirelessly to bring me back, to reunite us. When he finally succeeded, I was terrified. I had no way to understand, and it felt so sudden, like being locked inside a bright, hot room after years of darkness. And Papa had changed. There was no denying that. I fled from him, set up camp in the inn, met Jaheira, met you. I've had a chance to think now, to understand what my father did and why. Now I'm just grateful to him. To the Absolute. To you. To life itself! I admit, I didn't think second chances like this were possible. But with the Absolute, none of the old rules apply. I have my father and the love of a god who really, really listens. I didn't know it was possible. The moon is very distant, very high, and she only shows her face in the cold of night. The Absolute has shown me the kind of presence, the kind of love I didn't know I deserved. Not only that, I didn't know I could be so happy. He brought me back through the power of the Absolute. You should know that already. I believe it was she [Selûne] who abandoned me. And yourself, too. Whatever are you talking about? You've done everything right. Enjoy it. Whatever that means. What are you dilly-dallying here for? The Absolute is waiting for you, you know! I wish you luck. The very best of it. Go on, shoo! The Absolute is waiting.

Congrats to Mia Foo for freaking me out with this delivery, especially that disturbingly bright and cheerful voice that just sounds so wrong.

[dailypokemoncrochet]

the itty bittiest espurr baby.

[muzzlemouths]

BITING YOU! BITING YOU! BITING YOU! BITING YOU! BITING YOU! BITING YOU! BITING YOU! GFJHKFSDHJFSDFD

[twinsoftriumph]

baby's first cool tall sky vet encounter

(actually a redraw of my ever first sky fanart from 2020 which ill put under the cut)

i was already set on completing valley at this point but this was the first time in game i had lit a player and my jaw dropped to the ground with an anvil sound effect

[corvidaerook]

There's nothing that makes me want to write more than opening AO3 and finding like maybe a handful of mlm fics for a character I loved romancing in a game

[berryblu-soda]

Rotating Phillip (the last dimension) in my brain exponentially faster every day until season 2 is here

[corpiote]

everywhere I look.... chemistry is sneaking it's way into my other courses

[evilfatbunny]

new f/o, no elaboration.

[tackysapphic]

we got a cat yesterday which is exciting because we've never had one and its going really well so far! she is soooo tiny and she made herself right at home like immediately. AND im having like extremely little to no allergic reaction to her which is a good sign and if i continue to tolerate her like this then we for sure get to keep her

[frowardthinker]

Can i just---

Methanol is so baby girl 🎀 just look at her. She's just a lil alcohol with her lil o-h group living her cutesy lil life.

No complicated carbon chain or weird structure, just a cutesy lil molecule.

I love her so much.

Methanol gives me joy.

This is my official methanol appreciation post.

[evevolution]

tag drop!

[polarmolecule]

molecular geometry my sweetheart my baby. electron orbitals kill yourself.