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bloggersonlinetrainings · 1 year ago

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Unveiling the Power of Google Analytics: A Comprehensive Guide for Beginners

Unveiling the Power of Google Analytics

Introduction

In the modern digital landscape, comprehending the behaviors of your website visitors stands as a fundamental aspect of optimizing your online presence. A powerful web analytics tool like Google Analytics is a great source for learning about user behavior on your website. This in-depth manual aims to introduce you to Google Analytics' basic ideas, its numerous capabilities, and how you can take the best advantage of it to improve your online strategy.

Table of Contents

Understanding Google Analytics

Significance of Google Analytics

Setting Up Google Analytics

Exploring the Dashboard

Essential Metrics and Terminology

Tracking Website Traffic

Analyzing Audience Insights

Monitoring User Behavior

Measuring Conversion Goals

Leveraging E-commerce Tracking

Decoding Campaign Performance

Crafting Customized Reports

Creating Useful Alerts

Synergizing with Other Tools

Effective Data Interpretation Techniques

Understanding Google Analytics

Google Analytics, provided by Google as a free web analytics service, empowers website owners to monitor and analyze user interactions on their respective sites. By aggregating and organizing data, Google Analytics equips businesses with the means to make informed decisions and refine their online strategies.

Significance of Google Analytics

In the realm of digital advancement, decisions rooted in data hold unparalleled importance. Google Analytics grants you deep insights into your audience's preferences, behaviors, and demographics. Armed with this knowledge, you can tailor your content, fine-tune marketing campaigns, and optimize website design to effectively resonate with your target audience.

Setting Up Google Analytics

Initiating your journey with Google Analytics is a straightforward process. Begin by signing in to your Google account or creating one if necessary. Subsequently, navigate to the Google Analytics website and adhere to the setup instructions to establish an account for your website. Following this, you'll receive a unique tracking code that must be integrated into your website's HTML. This tracking code facilitates the collection of data by Google Analytics.

Exploring the Dashboard

Upon successfully setting up your account, you'll gain access to the Google Analytics dashboard. This centralized hub serves as your gateway to diverse reports and insights pertaining to your website's performance. The intuitive interface streamlines navigation, enabling you to swiftly locate the information you seek.

Essential Metrics and Terminology

Unveiling the Power of Google Analytics

Before delving into advanced functionalities, acquainting yourself with pivotal metrics and terminology within Google Analytics is imperative. Familiarize yourself with terms such as:

Sessions: Denoting user interactions on your website within a specified timeframe.

Pageviews: Representing the total count of pages viewed on your site.

Bounce Rate: Signifying the percentage of single-page visits wherein users exit without further interaction.

Conversion Rate: Indicating the percentage of users who fulfill desired actions, such as sign-ups or purchases.

Tracking Website Traffic

At its core, Google Analytics facilitates the tracking of website traffic. You can discern the origins of your traffic—be it organic search, direct visits, referrals, or social media. This insight aids in understanding which channels drive the most visitors to your site, subsequently enabling you to calibrate marketing efforts accordingly.

Analyzing Audience Insights

A profound comprehension of your audience underpins the tailoring of content and marketing strategies. Google Analytics imparts invaluable insights into audience demographics, interests, geographical distribution, and devices of choice for accessing your site. Armed with this data, you can design targeted campaigns and deliver content that resonates authentically with your visitors.

Monitoring User Behavior

Google Analytics empowers you to monitor user behavior on your website. Insights extend to the identification of high-traffic pages, user dwell times, and pathways traversed through your site. Such revelations illuminate content that engages visitors and highlights areas ripe for enhancement.

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Measuring Conversion Goals

Implementation of conversion goals within Google Analytics facilitates tracking of specific user actions on your website. These actions span a spectrum—from completing purchases to signing up for newsletters or submitting contact forms. Measurement of these goals provides insights into the efficacy of your calls to action, guiding optimisation efforts toward heightened conversion rates.

Leveraging E-commerce Tracking

For proprietors of online stores, Google Analytics presents e-commerce tracking capabilities. This functionality empowers you to monitor sales, revenue, and other transaction-related data. Delving into e-commerce metrics unravels customer behaviors, popular product trends, and revenue dynamics.

Decoding Campaign Performance

Google Analytics lends itself to tracking the performance of marketing campaigns. Crafting custom campaign URLs and tags affords visibility into the impact of distinct campaigns on driving traffic to your site. This insight equips you with the ability to channel resources toward the most impactful campaigns and refine overarching marketing strategies.

Crafting Customized Reports

While Google Analytics boasts an array of pre-fabricated reports, the creation of bespoke reports tailored to your specific requirements is an option. Custom reports empower you to select the metrics and dimensions you deem pertinent for analysis, fostering a more nuanced extraction of insights.

Creating Useful Alerts

Custom alerts can be configured within Google Analytics to notify you of significant shifts in your website's performance. For instance, sudden drops in traffic may prompt an alert. Such notifications ensure timely awareness of pivotal developments, facilitating swift intervention as needed.

Synergizing with Other Tools

To amplify data analysis capabilities, Google Analytics can be seamlessly integrated with supplementary tools such as Google Ads and Google Search Console. These integrations afford a holistic view of your online footprint, enabling well-informed decisions grounded in interconnected data.

Effective Data Interpretation Techniques

Unveiling the Power of Google Analytics

Accurate interpretation of data is imperative for informed decision-making. To this end, consider these techniques for effectively analyzing and deciphering Google Analytics data:

Establish Clear Objectives: Define your goals and intentions for utilizing the data.

Prioritize Key Metrics: Focus on metrics most aligned with your objectives to avoid being overwhelmed.

Cross-Reference Periods: Compare data across various timeframes to discern trends.

Segment Data: Segment data based on different criteria (e.g., demographics, behavior) for enriched insights.

Stay Informed: Keep abreast of Google Analytics updates and fresh features to maximize utility.

Conclusion

Google Analytics emerges as an invaluable repository of insights capable of revolutionizing your online strategy. By comprehending your audience, dissecting their behaviors, and optimizing your website accordingly, you can elevate user experiences, heighten conversion rates, and triumph over business objectives. Embrace the prowess of data-driven decision-making and embark upon a journey of perpetual refinement.

FAQs

1. Is Google Analytics suitable for small businesses?

Absolutely. Google Analytics extends its benefits to businesses of all sizes, facilitating valuable insights.

2. Can Google Analytics track mobile app performance?

Indeed, Google Analytics offers mobile app tracking functionalities, catering to both Android and iOS applications.

3. Does using Google Analytics incur any costs?

No, Google Analytics is a complimentary service replete with an array of data analysis tools.

4. How frequently should I review my Google Analytics data?

Regular reviews, whether on a weekly or monthly basis, keep you abreast of your website's performance trends.

5. Can specific button clicks on my website be tracked?

Certainly, event tracking can be configured within Google Analytics to monitor interactions such as button clicks, video views, and file downloads.

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srishthi1234 · 28 days ago

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How to Fix Crawl Errors: A Step-by-Step Guide

In the world of SEO, crawl errors are common yet highly impactful on your website's visibility and performance. Search engine bots, or crawlers, scan your website to index pages, but when they encounter an issue, they flag it as a "crawl error." While this might sound like a minor inconvenience, crawl errors can prevent your site from ranking well, which can lead to a decline in traffic and user engagement.

In this guide, we’ll discuss how to fix crawl errors effectively, ensuring that your website runs smoothly and gets indexed properly by search engines like Google.

What Are Crawl Errors?

Crawl errors occur when a search engine tries to access a page on your website but fails. There are two primary types of crawl errors: site errors and URL errors.

Site Errors affect your entire website, making it inaccessible to search engines.

URL Errors are specific to individual pages that search engines are unable to crawl.

By learning how to fix crawl errors, you can prevent these issues from hurting your search rankings and make your website more user-friendly.

Common Types of Crawl Errors

Before we dive into how to fix crawl errors, it’s essential to know what types of errors you’re likely to encounter.

DNS Errors: A Domain Name System (DNS) error occurs when a crawler cannot communicate with your website’s server. This is a site-level issue that requires immediate attention.

Server Errors (5xx Errors): These errors happen when the server takes too long to respond to the crawler's request, or when the server is completely down.

404 Errors: These are the most common errors, where a page is missing or has been moved without proper redirection. Users and bots will see a "Page Not Found" message.

Robots.txt Issues: If your robots.txt file blocks essential pages, crawlers won’t be able to index those pages.

Redirect Chain Errors: If your website has too many redirects, or if a redirect leads to a dead page, it can confuse the crawler.

Understanding these crawl errors helps you focus on how to fix crawl errors more effectively, minimizing downtime and search engine indexing issues.

How to Fix Crawl Errors: A Detailed Process

1. Check Google Search Console

Your first step in fixing crawl errors should always be to review Google Search Console. This tool provides a detailed breakdown of crawl issues on your website, including URL errors and site errors. Here’s how:

Go to your Google Search Console account.

Navigate to the "Coverage" report, which will list all the issues Google has encountered while crawling your site.

Review each error and prioritize fixing the most critical ones first, like DNS and server errors.

2. Fix DNS and Server Errors

DNS errors and server issues can stop search engines from accessing your entire website. To fix DNS issues, you’ll need to check if your domain is configured correctly and that your hosting provider is responsive. For server errors, consider upgrading your server capacity or optimizing your server’s performance to reduce downtime.

3. Address 404 Errors

404 errors occur when a page on your website cannot be found. To fix these, you can either:

Redirect the URL: Use a 301 redirect to send traffic from the missing page to a relevant page on your site.

Restore the Content: If the page was removed by accident, you can restore it with the same URL.

Regularly auditing your website for 404 errors will help you manage them before they pile up.

4. Correct Robots.txt Files

The robots.txt file tells search engines which pages they can or cannot crawl. If your robots.txt file is blocking essential pages like your home or category pages, you’ll need to edit it. Ensure that the important sections of your website are crawlable while still blocking irrelevant or duplicate content.

5. Eliminate Redirect Chain Issues

Too many redirects in a row can confuse crawlers and users alike. If your website has a series of redirects (for example, Page A redirects to Page B, which redirects to Page C), clean it up. Ideally, one redirect should lead directly to the final destination page without unnecessary steps in between.

6. Submit a Sitemap

If you’re unsure whether search engines are crawling your site correctly, you can manually submit a sitemap through Google Search Console. A sitemap is a file that lists all the URLs on your website, helping search engines understand your site structure.

Submitting a sitemap also speeds up the crawling process and reduces the likelihood of errors being missed.

7. Monitor Crawl Budget

Crawl budget refers to the number of pages a search engine will crawl on your site within a specific time frame. If your site has too many low-quality or duplicate pages, crawlers may not index your most important content. By trimming low-value pages, you can ensure that search engines focus on the pages that matter most.

8. Regular Monitoring and Maintenance

Fixing crawl errors is not a one-time job. You need to consistently monitor your site for issues. Set up alerts in Google Search Console so that you’re notified of any new crawl errors. Conduct regular SEO audits to catch issues before they become major problems.

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pinkukrumare · 1 month ago

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How to Fix Crawl Errors and Boost Your Website’s Performance

As a website owner or SEO professional, keeping your website healthy and optimized for search engines is crucial. One of the key elements of a well-optimized website is ensuring that search engine crawlers can easily access and index your pages. However, when crawl errors arise, they can prevent your site from being fully indexed, negatively impacting your search rankings.

In this blog, we’ll discuss how to fix crawl errors, why they occur, and the best practices for maintaining a crawl-friendly website.

What Are Crawl Errors?

Crawl errors occur when a search engine's crawler (like Googlebot) tries to access a page on your website but fails to do so. When these crawlers can’t reach your pages, they can’t index them, which means your site won’t show up properly in search results. Crawl errors are usually classified into two categories: site errors and URL errors.

Site Errors: These affect your entire website and prevent the crawler from accessing any part of it.

URL Errors: These are specific to certain pages or files on your site.

Understanding the types of crawl errors is the first step in fixing them. Let’s dive deeper into the common types of errors and how to fix crawl errors on your website.

Common Crawl Errors and How to Fix Them

1. DNS Errors

A DNS error occurs when the crawler can’t communicate with your site’s server. This usually happens because the server is down or your DNS settings are misconfigured.

How to Fix DNS Errors:

Check if your website is online.

Use a DNS testing tool to ensure your DNS settings are correctly configured.

If the issue persists, contact your web hosting provider to resolve any server problems.

2. Server Errors (5xx)

Server errors occur when your server takes too long to respond, or when it crashes, resulting in a 5xx error code (e.g., 500 Internal Server Error, 503 Service Unavailable). These errors can lead to temporary crawl issues.

How to Fix Server Errors:

Ensure your hosting plan can handle your website’s traffic load.

Check server logs for detailed error messages and troubleshoot accordingly.

Contact your hosting provider for assistance if you’re unable to resolve the issue on your own.

3. 404 Not Found Errors

A 404 error occurs when a URL on your website no longer exists, but is still being linked to or crawled by search engines. This is one of the most common crawl errors and can occur if you’ve deleted a page without properly redirecting it.

How to Fix 404 Errors:

Use Google Search Console to identify all 404 errors on your site.

Set up 301 redirects for any pages that have been permanently moved or deleted.

If the page is no longer relevant, ensure it returns a proper 404 response, but remove any internal links to it.

4. Soft 404 Errors

A soft 404 occurs when a page returns a 200 OK status code, but the content on the page is essentially telling users (or crawlers) that the page doesn’t exist. This confuses crawlers and can impact your site’s performance.

How to Fix Soft 404 Errors:

Ensure that any page that no longer exists returns a true 404 status code.

If the page is valuable, update the content to make it relevant, or redirect it to another related page.

5. Robots.txt Blocking Errors

The robots.txt file tells search engines which pages they can or can’t crawl. If certain pages are blocked unintentionally, they won’t be indexed, leading to crawl issues.

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lalisa29 · 1 month ago

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How to Fix Crawl Errors for Improving SEO Performance

When it comes to optimizing your website for search engines, one of the most crucial aspects is ensuring that search engines can effectively crawl and index your site. Fixing crawl error is essential for maintaining good SEO health, as these errors can prevent your website from being fully indexed, ultimately affecting your visibility in search engine results.

Crawl errors occur when search engine bots encounter problems accessing your website. These errors can arise from various sources, such as broken links, server issues, or incorrectly configured settings. Understanding the different types of crawl errors is the first step toward resolving them. The most common types include 404 errors, which occur when a page cannot be found, often due to a deleted page or a changed URL without proper redirection. Server errors, labeled as 5xx, indicate problems with the server hosting your website, which prevents it from fulfilling requests. Additionally, DNS errors occur when a search engine cannot resolve the domain name to an IP address, while blocked URLs result from webmasters accidentally restricting search engine bots from accessing specific pages via the robots.txt file.

Before you can effectively fix crawl errors, you need to identify them. Google Search Console is an invaluable tool for this purpose. By signing in to Google Search Console and navigating to the Coverage report under the "Index" section, you can gain insights into the pages that Google has indexed and any crawl errors encountered. The report categorizes issues into Errors, Valid with warnings, and Valid, allowing you to focus on the errors that require immediate attention.

Once you've identified the crawl errors on your site, the next step is to resolve them. To tackle 404 errors, consider implementing a 301 redirect to send users and search engines from the old URL to the new one. This process not only helps maintain a seamless user experience but also preserves any link equity associated with the page. If a page is no longer available, creating a custom 404 page can guide visitors back to other relevant content on your site.

For server errors, it's important to check your server logs to pinpoint the cause of the 5xx errors. Common issues may include high traffic levels or misconfigured server settings. If you cannot determine the cause, contacting your hosting provider can be helpful, as they may have the resources to resolve server-related issues quickly.

When dealing with DNS errors, verifying your DNS settings is crucial. Ensure your domain name is correctly pointing to your web server’s IP address, which can be easily checked using tools like DNS Checker. If you've recently changed your DNS settings, remember that it may take some time for the changes to propagate across the internet.

Another common source of crawl errors is the robots.txt file, which can inadvertently block access to important pages. If you discover that certain URLs are blocked, you should edit the file to allow search engines to crawl those pages. Google Search Console offers a robots.txt Tester tool that lets you check whether your current settings allow or disallow access to specific pages, making it easier to ensure proper indexing.

Internal linking issues can also lead to crawl errors. Regularly reviewing your internal linking structure and updating any broken links is essential for maintaining a smooth navigation experience for both users and search engines. Tools like Screaming Frog or Ahrefs can help you identify broken links on your site quickly, allowing you to fix them efficiently.

After implementing these fixes, ongoing monitoring is essential to maintain your site’s SEO health. Regularly checking Google Search Console will help you keep an eye on any new crawl errors that may arise. Setting up regular audits can catch and resolve issues before they become significant problems.

In conclusion, fixing crawl errors is vital to maintaining a healthy website and improving your SEO performance. By understanding the types of crawl errors, utilizing tools like Google Search Console for identification, and following the outlined solutions, you can ensure that search engines can crawl and index your site effectively. Regular monitoring and prompt attention to emerging issues are key to keeping your website in optimal condition. By dedicating time to fixing crawl errors today, you can enhance your website’s visibility in search engine results and provide a better user experience.

#digital marketing #ImproveWebsiteSEO #SEO #CrawlErrors #TechnicalSEO

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lakshinandeibam · 1 month ago

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How to Fix Crawl Errors and Improve Your Website’s Performance

As a website owner or digital marketer, you might have encountered a frustrating issue: crawl errors. These errors occur when search engines, such as Google, attempt to access your website and encounter issues that prevent them from properly crawling or indexing your pages. Fixing crawl errors is essential to ensure that your website remains visible in search results and functions smoothly for users.

In this blog, we’ll explore the types of crawl errors, how to identify them, and practical steps to fix crawl errors, which will help you maintain a healthy website and improve its overall performance.

What Are Crawl Errors?

Crawl errors happen when search engine bots, also known as crawlers, fail to reach a specific page on your website. These errors can prevent search engines from fully indexing your site, potentially leading to lower rankings or missing pages in search results.

There are two main types of crawl errors:

Site errors: Affect the entire website and prevent crawlers from accessing it at all. These may include DNS errors, server errors, or issues with your robots.txt file.

URL errors: Occur when crawlers can’t access specific pages on your site. Common examples include 404 Not Found errors, redirect issues, or blocked resources.

Regardless of the type of error, it’s crucial to fix crawl errors as soon as possible to avoid long-term negative effects on your site’s SEO and user experience.

Identifying Crawl Errors

Before you can fix crawl errors, you need to know where they are. Fortunately, several tools can help you detect and diagnose these issues:

Google Search Console: One of the most valuable tools for webmasters, Google Search Console provides detailed reports about crawl errors. Navigate to the "Coverage" section to view all the errors that Google has encountered while crawling your website. The report will categorize errors by type and provide specific URLs where issues exist.

Screaming Frog: This SEO tool allows you to crawl your site just as search engines do. Screaming Frog can help you identify broken links, server issues, and other common problems.

Bing Webmaster Tools: Similar to Google Search Console, Bing’s webmaster tool offers insight into crawl issues from Bing’s perspective.

Once you have identified the errors, you can take the necessary steps to fix crawl errors and restore your site’s accessibility.

Common Crawl Errors and How to Fix Them

1. 404 Not Found Error

This is one of the most frequent URL errors. A 404 error occurs when a page is missing or has been moved without updating the corresponding link. It can also happen if a user mistypes a URL.

How to fix it:

Redirect to a relevant page: Set up a 301 redirect from the missing page to another relevant page on your website.

Fix broken links: Use tools like Google Search Console or Screaming Frog to identify and correct internal and external links that lead to non-existent pages.

2. Server Errors (5xx)

Server errors prevent search engines from accessing your site entirely, often due to overloaded servers or misconfigurations.

How to fix it:

Check server logs: Your server’s error logs will provide clues about what went wrong and where.

Optimize server performance: If your site is frequently down due to high traffic, consider upgrading your hosting plan or implementing caching mechanisms.

Contact your hosting provider: For more complex issues, reaching out to your hosting provider might be necessary to resolve server misconfigurations.

3. DNS Errors

A DNS (Domain Name System) error occurs when the search engine cannot connect to your website’s server. This could be due to an issue with your domain settings or server.

How to fix it:

Verify DNS configuration: Ensure that your domain is correctly pointed to the right hosting provider and that your DNS settings are accurate.

Check domain status: Make sure your domain hasn’t expired, which would cause DNS errors.

Wait for propagation: DNS changes can take time to propagate across the internet, so if you’ve made recent updates, allow up to 48 hours.

4. Robots.txt Errors

Your robots.txt file tells search engines which pages of your site they can or cannot crawl. An incorrect configuration could block important parts of your site from being indexed.

How to fix it:

Review robots.txt: Check the content of your robots.txt file to ensure that you aren’t inadvertently blocking critical pages.

Test in Google Search Console: Use the robots.txt tester in Google Search Console to see how search engines interpret your file and adjust as needed.

5. Redirect Errors

Improper redirects can confuse both users and crawlers. For example, redirect chains (where one URL redirects to another, which then redirects to another) or redirect loops (where URLs continually redirect to each other) can prevent crawlers from reaching your content.

How to fix it:

Implement proper redirects: Use 301 redirects for permanent URL changes and ensure that each redirect leads directly to the intended page.

Avoid redirect chains and loops: Check your redirects to make sure they are simple and direct, without causing unnecessary detours.

Best Practices to Prevent Crawl Errors

Fixing crawl errors is important, but preventing them from happening in the first place can save you a lot of time and hassle. Here are some best practices to follow:

Regularly audit your site: Use tools like Google Search Console and Screaming Frog to periodically check your site for crawl issues.

Keep your sitemap up to date: Ensure that your XML sitemap is current and submitted to search engines.

Monitor server performance: Slow or unresponsive servers can cause crawl errors. Make sure your server is optimized and scalable.

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zeroitsolutions · 6 months ago

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Solving the "Discovered But Not Indexed" Error in Google Search Console!

"Discovered - currently not indexed" message in Google Search Console (GSC) can be frustrating, but it's solvable! Here's a breakdown of what it means and how to address it:

Understanding the Error:

Google found your webpage but decided not to index it yet. This could be due to various reasons, some technical, some related to content value.

Possible Causes:

Server overload: Googlebot might have postponed crawling to avoid overwhelming your server. This is common for larger websites.

Crawl budget issues: Your site might have used up its crawl quota, limiting how many pages Google examines at once.

Technical errors: Problems like server errors (5xx codes) or incorrect robots.txt directives can prevent indexing.

Content concerns: Google might deem the page thin or lacking value compared to duplicates or other indexed pages on your site.

Troubleshooting Steps:

Check GSC for details: GSC's "Coverage" section under "Index" often provides specific reasons for "discovered - not indexed" errors.

Address technical issues: Fix server errors, ensure robots.txt allows crawling, and verify correct use of canonical tags (pointing to the preferred version of a page if duplicates exist).

Optimize content: Make sure your page offers unique and valuable content compared to indexed pages.

Improve internal linking: Ensure your important pages are well-linked to from other indexed pages on your site. This signals importance to Google.

Consider external links: Building high-quality backlinks from reputable websites can also boost a page's importance for indexing.

Additional Tips:

Resubmit important pages: You can request Google to re-crawl specific pages through the GSC URL Inspection tool.

Monitor crawl rate: GSC allows monitoring your crawl rate to identify potential overload issues.

Stay updated: Google's guidelines on indexing are subject to change. Refer to their official resources for the latest recommendations.

By following these steps and staying vigilant, you can effectively tackle "discovered - not indexed" errors and get your valuable content into Google's search results!

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mdrabbi · 8 months ago

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How to Fix Google Search Console Errors | Step-by-Step Guide

In the digital realm, Google reigns supreme as the primary gateway to information. For businesses and website owners, ensuring optimal visibility on this platform is paramount. Google Search Console (GSC) emerges as a critical tool in this pursuit, offering insights into a website's performance and, crucially, flagging any errors that may hinder its search presence. However, encountering errors within GSC can be daunting. Fear not! This comprehensive guide will navigate you through the process of identifying and rectifying Google Search Console errors with ease.

Understanding Google Search Console Errors

Before diving into solutions, it's essential to grasp the types of errors that may arise in Google Search Console:

Crawl Errors:

These occur when Google's crawler encounters difficulties accessing specific pages on your website.

Index Coverage Issues:

These errors pertain to problems with Google's indexing process, such as pages blocked from indexing or those with 'noindex' tags.

Sitemap Errors:

Issues may arise with the sitemap submitted to Google, affecting how efficiently Google can crawl and index your site.

Mobile Usability Errors:

As mobile-friendliness becomes increasingly crucial, GSC flags errors related to how well your site performs on mobile devices.

Structured Data Errors:

Websites utilizing structured data markup may encounter errors if the markup is incorrect or incomplete.Step-by-Step Guide to Fix Google Search Console Errors

Identify the Errors:

Log in to your Google Search Console account and navigate to the 'Coverage' or 'Enhancements' section. Here, you'll find a detailed list of errors affecting your website.

Diagnose the Issue:

Click on each error to access more information, including affected URLs and potential causes. Understanding the root cause is crucial for effective resolution.

Address Crawl Errors:

For crawl errors such as '404 Not Found' or 'Server Error (5xx)', rectify the underlying issues on your website. This may involve fixing broken links, resolving server issues, or updating URL structures.

Resolve Index Coverage Issues:

Analyze pages flagged with index coverage errors and take appropriate action. This may include removing 'noindex' tags, fixing canonicalization issues, or addressing robots.txt directives.

Review Sitemap Errors:

Ensure your sitemap is correctly formatted and up-to-date. Address any errors reported by Google, such as inaccessible URLs or incorrect URLs in the sitemap.

Optimize for Mobile Usability:

Address mobile usability issues highlighted by GSC by optimizing your website's design and functionality for mobile devices. This may involve responsive design, improving page load times, and enhancing touch responsiveness.

Validate Structured Data:

Use Google's Structured Data Testing Tool to validate the structured data markup on your website. Correct any errors or warnings reported by the tool to ensure rich snippets appear correctly in search results.

Monitor and Iterate:

Regularly monitor Google Search Console for new errors and address them promptly. Continuously optimizing your website will improve its overall performance and search visibility.

Conclusion

Mastering Google Search Console errors is integral to maintaining a healthy and high-performing website. By following this step-by-step guide, you can effectively diagnose and rectify errors, ensuring your site remains visible and accessible to your target audience. Remember, proactive maintenance and optimization are key to staying ahead in the ever-evolving digital landscape.

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superspunarticle · 2 years ago

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How to Rank Fast in Google

Tutorials & tips about Content & Video Marketing.

93% of online experiences begin with an online search.

Out of all the search engines, Google has an 85% global search market share. That’s why there’s so much emphasis on optimizing your website for Google’s algorithm in particular.

Yet, there’s one catch involved – SEO is notorious for taking a long time before it starts to pay off. In general, it takes around 6 – 12 months before you see a return on your investment.

Luckily, there are some strategies you can use to achieve ‘quick wins’ – which will provide results within a few weeks or months.

Stay tuned to discover how you can use link building, Google Search Console, and ‘striking distance’ keywords to rank fast in Google.

Use Google Search Console to Ensure Your Website is Google-Friendly

The most robust SEO strategy in the world won’t amount to anything if Google can’t see your website. To make sure Google is able to discover, crawl, and index your site, you can use Google Search Console.

First, you’ll need to verify ownership of your website or websites to get started. There are a few ways to do this, but the most common way is to copy and paste a code from Google into your CMS, such as WordPress.

From there, you’ll want to take a look at the Index Coverage Report.

It will provide an overview of which pages Google was able to index on your site. You’ll also see any pages that it wasn’t able to index, as well as any errors that occurred.

If Google wasn’t able to index your website, pay close attention to the error report. It will let you know what went wrong and during which phase of the process (discovery, crawl, index).

Common errors to look out for include:

Pages marked as ‘noindex.’

Blocked by robots.txt file

Server errors (5xx)

Redirect and 404 errors

Crawl issues

Resolve these issues ASAP so your web pages will begin to show up on Google again. That’s a sure-fire way to see a quick boost in traffic, especially if the pages that have errors are optimized well.

Besides the Index Coverage Report, you’ll also want to take a look at the Mobile Usability Report to ensure your website is mobile-friendly.

It will let you know if your website contains any visibility issues on mobile devices.

If you do end up fixing errors and adding new pages/websites, it can take Google a few days up to a few weeks to crawl a website, which may be longer than you’re willing to wait.

If that’s the case, you can request a force crawl, which is an expedited version of a regular crawl. That ensures that you won’t have to wait up to a week for your web pages to start showing up on the Google search results.

Use Local SEO: Long-Tail Keywords with Specific Locations

Use local modifiers for your target keywords – such as city, state, or region. Here are a few examples:

Best Dentists in Los Angeles

Tax Advice in California

Loan Agents in the Pacific Northwest

As you can see, each of these long-tail keywords includes a specific area, which ‘localizes’ the search. Local SEO has numerous benefits, including achieving quick results when done properly. In fact, you can see results within 4 – 8 weeks if you already have a claimed Google Business Profile listing.

Locate Keywords Within ‘Striking Distance’ of Search Rankings for Your Existing Pages

If you have existing quality content that isn’t on the first page of SERPs but is high on the second page – it’s within ‘striking distance’ of generating traffic. This scenario is perfect for creating ‘quick wins’ that will help you rank fast on Google.

By running a few reports on Google Search Console, you can discover the keywords that you’re almost ranking for on the SERPs. From there, you can make the necessary tweaks to improve your pagerank. When done correctly, you can see results in as little as 3 days.

The beauty of this technique is that you won’t have to do any keyword research – as Google Analytics will take care of that for you.

There’s also no need to hunt for competitive keywords, as the keywords you find will already rank on Google.

Here’s a breakdown of how it works.

Run the queries report in Google Analytics

Step one is to open Google Analytics to run the Queries report. Before you do that, you’ll want to make sure that you’ve connected Google Analytics to Google Search Console.

Once that’s done, open Google Analytics and go to Acquisition > Search Engine Optimization > Queries to run the report.

Here’s a rundown of each metric you’ll see.

The Queries report will show all the keywords you currently rank for under Search Query. It also displays your number of Impressions (number of times you appear in Google for each keyword), Clicks (how many visits you got per each keyword), Click-Through Rate (the percentage of users that clicked on your link when it showed up), and your Average Position (your spot in the Google rankings).

If you notice that there isn’t much data on the report, input a wider date range. Google Analytics is always two days behind, so bear that in mind when entering the dates for the Queries report.

Use an advanced filter to uncover striking distance keywords

The idea is to filter the report so that it only shows keywords that you rank for but not that high.

In particular, you want to see all the keywords that rank at the top of page two on Google. These pose the most potential for achieving a boost in rankings with a few simple tweaks.

If you can crack the first page, you’ll receive a speedy boost in traffic that can help sustain you until your other SEO efforts begin kicking in.

To find these magic keywords, you’ll want to run an advanced filter on the Average Position column of the Queries report. At the filter box on the top of the page, you’ll see a blue link labeled ‘advanced.’ Click on it to bring up the advanced filter options.

You’ll want to filter the report to only show queries with an Average Position greater than 10. That will ensure that you will only see keywords that are ranking high on page two and are nearly ranking on page one. In other words, these keywords are a slight push away from a critical SEO threshold.

Sort the report to show striking distance keywords at the top

Next, you’ll want to sort the report, so you see the keywords ranking 10 and 11 at the top of the page. It’s as easy as clicking the Average Position column twice.

The first click sorts the report according to the filter, and the second click brings the 10s and 11s to the top.

To save yourself some time, don’t forget to save this report, so it’s easy to access. You’ll want to save it WITH the filter applied so you don’t have to do it again. To do so, click Save at the top next to the floppy-disc icon. Make sure to give it an original name, so you don’t mix it up with the original.

Examine your striking distance keywords

Once you’ve got your report filtered for your striking distance keywords, it’s time to check them out. You’ll want to identify keywords that make sense for your brand and ignore any that don’t.

You’ll soon find that there are many strange keyphrases in the report.

That’s totally normal, so there’s no reason to panic.

You didn’t run the report incorrectly; it’s just all too common for websites to rank for off-the-wall phrases from time to time. Simply move past the strange phrases so you can find the valuable ones.

High-quality keywords are ones that have strong searcher intent. In general, three types of intent matter most for SEO:

Informational. These keywords signify the users are after information, which is useful for content marketing. (i.e., how to lose weight)

Transactional. If a keyword is transactional, it means the user has buyer intent. (i.e., dentists in Los Angeles)

Navigational. A keyword is navigational when the user wants to go directly to a website (i.e., Sam’s Guitar Shop)

Put together a list of striking distance keywords that display one of the types of intent you see above.

Optimize your existing content with striking distance keywords

Now that you know which key phrases are a hair away from ranking higher, it’s time to push them over the edge.

That means using on-page SEO tactics to optimize your existing content with these keywords. As a rule of thumb, the keyword should show up in:

The meta description and title tag

The headings (particularly the H1)

The body text

If you’re only ranking on page two, the chances are high that the keyword does not appear in these essential spots. Make sure to use the keyword at least 3 – 7 times throughout the article, especially within the first 100 words.

It’s also crucial not to neglect your metadata. The keywords need to show up in your title tags and meta descriptions.

Wait a few days and check back

If the original page wasn’t optimized very well, even small changes can have a big impact. Also, the good news is you can rinse and repeat this technique as many times as you want.

Some pages may require a minor rewrite instead of a few tweaks and keyword uses. Either way, you may see the results of your efforts within a few days.

Increasing Google Rankings Through Link Building

Link building is another technique you can use to rank fast in Google, but it’s a bit slower than using striking distance keywords.

In fact, it takes an average of ten weeks to see your page jump one position from one backlink.

Naturally, though, you’re probably trying to build more than one backlink.

More than likely, you’re trying to build hundreds of backlinks to your website. And more backlinks will bring better rankings more quickly.

There are loads of different SEO factors that influence your rankings. For example, backlinks will likely help your rankings more when you currently rank lower. (In other words, it’s easier to see more movement lower down than it is when trying to oust the big boys at the top.)

(Image Source)

But as you near the top, more factors come into play like click-through rate (CTR) based on your title tag and description, UX (user experience) of your website, the content, bounce rate, etc.

In the case of SEO, the better your rankings, the more competitive those positions become – and thus, the harder it is to improve your position.

That’s not just true for your rankings, though. It’s also true for your domain authority.

(Image Source)

In other words, the longer you work to increase your rankings, the harder it becomes.

Unfortunately, seeing the results of your hard work at building links can take quite a lot of time. Generally speaking, the longer a page exists, the better it ranks.

(Image Source)

As you can see in the above graph, the average age of a page that ranks number ten is over 650 days.

That’s almost two years.

And barely 1% of pages less than a year old fall into position one.

(Image Source)

Evidently, Google cares about how long your page has existed. And they care a lot.

Having said that, though, there are some things you can make sure you’re doing to speed up the link-building process.

Now, let’s discuss a few common ways to generate backlinks and the typical timelines you’ll likely encounter from start to backlink acquisition.

Publish Original Data

If you publish original data on your blog, content marketers might just find it and use it on their own blogs, giving your website extra domain authority.

ConversionXL regularly uses this strategy on their website.

(Image Source)

They also create a lot of images to go along with their results. That way, when someone wants to use their data, they have the option of using an image as well. Again, if someone uses one of their images, they must include a hyperlinked tag to the page they got it from.

And voilà! They get a backlink.

And they don’t overcomplicate their images.

They use simple heatmaps.

(Image Source)

And charts.

(Image Source)

Now whenever someone wants to use their data, they must first give them a backlink.

Publishing original data will do more than just generate backlinks for your business, though. It will also establish your website as an authority within your niche.

It’s a win for your brand image and a win for your rankings.

The typical timeline you can expect for this process is as follows:

Month 1: Study/research design: outlining your topic of study, the method you’ll use to collect data, and generating an audience to collect it from.

Month 2: Kicking off the study: depending on your methodology, the study can last anywhere from a day to multiple months. If you are studying the effects of something over time, it will last longer than a simple two-week A/B test.

Month 3: Results and analysis: compiling the data you have collected into readable language for your users. Turning data into numbers and reference points on specific action items.

Month 4: Publishing: turning all of that data into paragraphs and images, quotable statistics, and more common ways to generate a backlink through referencing.

Month 5: Social promotion: promoting your new study with social + ads.

Month 6: Backlinks start to slowly generate from referenced articles.

Design and Publish an Infographic

Venngage is a free infographic maker that will allow you to create stunning and informative visuals.

And include social media share buttons and an embed code at the bottom of the infographic to make it easy to share.

(Image Source)

You might be wondering, though, if people will actually want to share your infographic.

Well, you might be surprised.

People love visual content.

In the words of HubSpot,

“Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.”

And infographics represent the pinnacle of visual content. For that reason, infographics get “liked” and shared on social media three times more often than any other type of content.

But if you want to give your infographics the best chance of generating shares and backlinks, consider promoting them at these directories:

Currently, Infographics are somewhat saturated. To combat this, simply repurpose the case study or original data that you have.

If you don’t have any, research the top infographics on your given subject and find ways to make them better.

Whether that’s including more content, updating the stats, or putting an actionable spin on the numbers.

Here is the timeline you can expect with Infographics and acquiring links:

Week 1: Research: researching what your infographic will cover. What topic, style and tone. Any stats, data points, or content that needs to accompany it.

Week 2: Organizing the data into a “script”: organizing your data into a readable format and a logical flow from start to finish

Weeks 3-5: Development: turning your Infographic into a finished product and making meticulous edits along the way.

Weeks 6 & 7: Social promotions: Promoting your infographic on social organically and supplementing with cheap ads.

Weeks 8 and beyond: Backlinks start coming in from social and paid campaigns!

Leverage Your Social Signals

While almost all social media backlinks are nofollow, Google directly takes into account the number of social signals that a website has.

Why do they do this?

Because Google wants to make sure that your website is active and up-to-date. Social media is one way it can determine whether you are … or aren’t.

And that’s why there is a direct correlation between how active a business is on social media and how well that business’s website ranks.

(Image Source)

Consider creating a consistent strategy where every time you publish a new blog post or video, you also share it on social media.

Marketing guru Neil Patel does this all the time. Here’s a recent blog post he published.

(Image Source)

He also shared that blog post on Facebook. Here’s what it looks likes on there.

By creating a simple social media sharing strategy around your published content, you’ll quickly build social signal backlinks. It’s an easy way to help your rankings.

But you might also want to consider creating a strategy around advertising on social media.

Specifically, try to drive traffic to pages that you want to rank better.

After all, the more traffic you receive to a page, the better Google will rank it. And social media ads can pour a bit of fuel on the fire of your already-remarkable link building and social media strategy.

Here is the timeline you can expect:

Week 1: Establishing a strategy: Creating your game plan for social media posting on each channel + any supplementary ads and the budget you will need to set aside.

Week 2: Execution: Start putting your strategy into place!

Week 3+: Impact: After week three, you should see compounding effects. LIkely, social shares and traffic to your shared content will increase, thereby increasing your chances of building links and authority to those pages.

Pay Attention to Anchor Text

Backlinks aren’t all created equal. Loads of different factors affect how prominently a backlink will impact your SEO.

Link relevancy, where the link leads, where it’s located on the page, the authority and trust of the domain, the anchor text used, and more can influence the value of a backlink.

The anchor text refers to the words used to link back to a website. Studies still show anchor text is highly relevant, however, it’s also one of the main factors that can lead to penalties when exact match anchors are overused.

When you get anchor text links, it gives context to what the page that you’re linking to is about.

In fact, 84% of position one Google results have at least one keyword anchor leading to their page.

Often, striving for relevant anchor text is a simple change you can make that can have a potentially massive impact.

So it’s well worth your time and money to try and acquire not just remarkable backlinks but appropriate anchor text for those backlinks as well.

Here is the typical timeline you can expect with this method:

Week 1: The week after acquisition

Monitoring your brand mentions and links is critical. You should be doing this weekly with a tool like Mention. Why? Because you likely are getting backlinks that you don’t know about. And for an anchor text-focused strategy, it relies on already acquired links.

Week one starts directly after acquiring a link. In the first week, you need to make contact with the site that gave you a link. If their anchor text is “click here” or “image source,” kindly ask them to modify it.

Weeks 2-4: Await a response

From here on out, it’s simply a waiting game. Send follow-up emails, but don’t get discouraged if they don’t respond. Don’t pester them into removing your link. Give it two to three emails and then move on.

Concluding Thoughts: How to Rank Fast in Google

You shouldn’t invest in SEO if you aren’t prepared for a long-term investment. Yet, there are still ways to speed up the process, such as the techniques listed in this article.

Not all techniques are equal in terms of speed, but if you combine them all – you’ll enjoy steady results from your SEO efforts.

If you’re too busy to handle the SEO at your company, don’t wait to try out HOTH X – our fully-managed SEO services, which include quick wins to hold you over. Please don’t wait to schedule a call to speak with our expert consultants.

The above article “How to Rank Fast in Google” was provided here.

We trust that you found the above useful or interesting. You can find similar content on our blog: superspunarticle.com/blog Please let me have your feedback in the comments section below. Let us know what topics we should cover for you in the future.

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techyblogger · 3 years ago

Photo

5xx server error validation is failed in search console? https://www.reddit.com/r/SEO/comments/uej2dy/5xx_server_error_validation_is_failed_in_search/

how to fix that? failed means url can we remove it? pls help

submitted by /u/mike_jack [link] [comments] April 29, 2022 at 04:11PM

0 notes

wikimakemoney · 4 years ago

Text

Finding and Fixing Broken Links and How they Affect SEO

A well-optimized website will increase its number of webpages over time – it’s inevitable. Content, whether they are blog posts, product pages, etc., will continue to pile on. Oftentimes, content that was published a few years ago is forgotten and some of the links on these pages have either moved to a different page or are non-existent anymore. These are called broken links.

Cleaning up these broken links are part of an SEOs daily task. They might be small in size but in SEO, every bit of optimization matters, and yes, that includes going back to a blog post published 5 years ago just to replace a link. Seems like a pretty easy task but they can also be overwhelming at times because they could pile up really quickly. Read on to find out how these broken links affect SEO and how you should deal with them.

What are Broken Links?

Broken links are hyperlinks on a webpage to another webpage that is inaccessible anymore due to various reasons. The most common reason is the page that is linked to does not exist anymore (error 404). Other reasons include misspelling in the URL, the website owner restricted access to the page, or the website is having server problems. Broken links can also either be internal links or outbound links.

Do Broken Links Affect SEO?

Some SEOs and website owners tend to get worried when they find broken links on their website fearing that it would have negative effects on their rankings. Will a few broken links result in a ranking drop? Probably not. The fact is broken links may affect your SEO but not directly and not as bad as you think it would.

Google understands that broken links are natural occurrences on the web. Broken links affect SEO indirectly because it affects user experience which is a ranking factor. These links could be quite annoying causing a poor experience. So if you fix broken links, you shouldn’t be expecting a traffic uplift or ranking increase but more importantly, you are making sure that the users are having a smooth experience while they surf around your website.

Another way broken links affect SEO is the wasted link juice that could be going elsewhere. Instead of the link juice flowing to different pages in your website, the link flow is cut off and is wasted. For outbound links, broken links may send negative signals to Google regarding your website’s authority. But then again, these won’t greatly impact your website rankings or traffic but it is still worth the time to optimize.

How to Find Broken Links?

Here are a few methods on how to find broken links on your website:

Google Search Console

In Google Search Console, you’ll be able to find broken links Google was able to discover while crawling your website through the Coverage Report. This report will only show you internal broken links but it should still be your first priority because internal links can be more important than outbound links.

Go to “Excluded” section of the Coverage Report for the following errors:

Blocked due to unauthorized requests

Not found (404)

Soft 404

Blocked due to access forbidden (403)

Blocked due to other 4xx issues

Clicking one of these errors will show you a list of URLs that Google discovered.

And if you click one URL and click on “Inspect URL”, you will see more information about that specific URL. The important part here is the “Referring Page” as it will show you where the broken link is coming from.

Screaming Frog

In Screaming Frog, initiate a crawl of your website. Once Screaming Frog is done, scroll down the right side menu until you see the “Response Codes” section. Under the section, you should see “Client Error (4xx)” and “Server Error (5xx)”. These reports will show you broken links on your website for both internal and outbound links.

Simply click on them to show the list of broken links. Click on one URL and go to the bottom menu and click on “Inlinks”. This should show you all the pages that have the broken link.

SEMRush Site Audit

Using SEMRush’s Site Audit tool, crawl your website and wait for it to finish. Once the report is ready, go over to the “Issues” tab.

Under the “Issues” tab, you should be seeing different errors for broken links such as:

# internal links are broken

# of pages returned 4xx status code

# pages returned 5xx status code

# external links are broken

Click on them to view the list of broken links and click on “View Broken Links” beside a link you want to check to see the list of pages linking to that URL.

Best Practices for Fixing Broken Links

By now, you should have a list of all broken links on your website waiting to be fixed. The next step for you to take is to decide how you want to proceed with them. There are a number of factors to consider.

For misspelled URLs – fixing these should be easy. All you have to do is to simply input the right URL you intend to link to and you’re done!

For 4xx internal links – internal links may need some investigation before taking an action. If an internal link is returning a 4xx error, you may want to revisit why that URL is broken.

Did you move it to a different URL? If so, setting up a redirection for that URL should be done.

Is it a product or a service page that you do not offer anymore? Then replacing the link may not be necessary. Removing the link should work just fine.

For 5xx internal links – if this is the case, you may want to check on your server or hosting provider what causes these errors. They may be a part of a larger problem.

For 4xx and 5xx outbound links – usually, this happens when an old source you linked to does not exist anymore or the website might have shut down.

If the website is still up and running, they might have moved the page to a different page. You might want to update the link with the new one. If the source URL does simply not exist anymore, it is at your discretion if you want to link to a different source website or remove the link.

For websites you link to that are experiencing 5xx errors or expired domains, you may want to wait for a few days for them to resolve the issue. Personally, this is too time-consuming and I would prefer to remove the link instead to fix the problem or link to a different source.

Key Takeaway

Finding and fixing broken links on your website can be time-consuming as they could pile up over time. If you do find a bunch of broken links on your website, do remember that they will not have an immediate negative effect on your traffic and rankings. You should also not expect drastic increases in traffic and rankings if you fix them. But still, they are important to fix. In SEO, it doesn’t matter how small or big the opportunity or room for optimization is. Every little thing matters.

source http://wikimakemoney.com/2021/01/21/finding-and-fixing-broken-links-and-how-they-affect-seo/

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anthonykrierion · 4 years ago

Text

Finding and Fixing Broken Links and How they Affect SEO

What are Broken Links?

Do Broken Links Affect SEO?

How to Find Broken Links?

Here are a few methods on how to find broken links on your website:

Google Search Console

Go to “Excluded” section of the Coverage Report for the following errors:

Blocked due to unauthorized requests

Not found (404)

Soft 404

Blocked due to access forbidden (403)

Blocked due to other 4xx issues

Clicking one of these errors will show you a list of URLs that Google discovered.

Screaming Frog

Simply click on them to show the list of broken links. Click on one URL and go to the bottom menu and click on “Inlinks”. This should show you all the pages that have the broken link.

SEMRush Site Audit

Using SEMRush’s Site Audit tool, crawl your website and wait for it to finish. Once the report is ready, go over to the “Issues” tab.

Under the “Issues” tab, you should be seeing different errors for broken links such as:

# internal links are broken

# of pages returned 4xx status code

# pages returned 5xx status code

# external links are broken

Click on them to view the list of broken links and click on “View Broken Links” beside a link you want to check to see the list of pages linking to that URL.

Best Practices for Fixing Broken Links

For misspelled URLs – fixing these should be easy. All you have to do is to simply input the right URL you intend to link to and you’re done!

For 4xx internal links – internal links may need some investigation before taking an action. If an internal link is returning a 4xx error, you may want to revisit why that URL is broken.

Did you move it to a different URL? If so, setting up a redirection for that URL should be done.

Is it a product or a service page that you do not offer anymore? Then replacing the link may not be necessary. Removing the link should work just fine.

For 5xx internal links – if this is the case, you may want to check on your server or hosting provider what causes these errors. They may be a part of a larger problem.

For 4xx and 5xx outbound links – usually, this happens when an old source you linked to does not exist anymore or the website might have shut down.

Key Takeaway

Finding and Fixing Broken Links and How they Affect SEO was originally posted by Video And Blog Marketing

#Video And Blog Marketing

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ruthjsmithfl · 4 years ago

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Crawl Errors

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CrawlErrors - What Are Crawl Errors & How To Resolve them

This is the error in which a search engine tries to reach a page on your site but flop at it. First of all let’s elaborate the term crawling. Actually crawling is the process where a search engine tries to visit every page of your website through a bot. The search engine bot finds a link to your site and from there searches all your public pages. The bot scans pages and indexes of all content for use by Google, and also adds all links to these pages to the stack of pages that are yet to be crawled. Your main goal as the owner of the website is to ensure that the search engine bot can access all pages of the website. Otherwise, it will lead to crawl errors.

Get In Touch

The thing for your concern is that you have to be sure that every link on your website leads to an actual page. That might be via a 301 redirect, but the page at the very end of that link should always return a 200 OK server response. Google categorize crawl errors into two groups:

1) Site errors. You don’t want these, as they mean your whole website can’t be crawled/reached.

2) URL errors. You don’t want these either, but since they only relate to one specific URL per error, they are not difficult to maintain and fix.

Let’s get into the details on that.

Things to Keep In Mind

Site errors

Site errors are all the crawl errors that block the search engine bot from reaching your website. That can have many reasons, Most common reasons are mentioned below.

DNS Errors: This is mostly a temporary issue. This means that the search engine is not able to communicate with your server. It might be down, for a short period of time, meaning your website can’t be visited. But Google will come back to your website later and crawl your site anyway. If you notice this with crawl errors in the Google search console, this probably means that Google has tried several times and is still not able to reach your site.

Server errors: If your Search Console server shows errors, it means that the bot cannot reach your website. The request might have expired, which means that the search engine (f.i.) tried to visit your site, but it took time to load which indicates that the server served an error message. Server errors also occur when there are defects in your code that ceases a page from loading. Moreover it can also mean that your site has so many visitors that the server just couldn’t handle all the requests. A lot of these errors are returned as 5xx status codes, like the 500 and 503 status codes described here.

Robots failure: Before crawling (f.i.), Googlebot also tries to crawl your robots.txt file just to see if there are areas on your site that you have not indexed. If this bot cannot access the robots.txt file, Google will postpone scanning until it gets access to the robots.txt file. Therefore, always make sure that it is available.

This will explain you a bit about crawl errors related to your whole site. Now we will dig in the craw error that may happen for particular pages of your site. – URL errors

URL Errors

As you know that URL error happens when a search engine bot tries to crawl a specific page of your website. When we discuss URL errors, we first discuss crawl errors, such as (soft) 404 Not Found errors. You should often check for errors of this type (use the Google Search Console or Bing Tools for Webmasters) and fix them. If the page / theme of this page does not actually return to your site, then serve 410 pages. If you have similar content on another page, please redirect 301 instead. Make sure your site map and internal links are still relevant.

Mostly a lot of these URL errors happen due to the internal links, which means that usually these errors are due to the fault of the owner of the website. If you remove a page from your site at some point, adjust or remove any inbound links to it as well. These links are useless, If that link remains the same, a bot will find it and follow it, only to find a dead end (404 Not found error). On your website you have to do some adjustment now and then on your internal links!

Another most occured URL error is the one with the words ‘submitted URL’ in the title. These errors appear when Google detects inconsistency in behavior. On the one hand, you submitted the URL for the index, so you tell Google: “Yes, I want you to index this page.” On the other hand, Google gets information from something else saying: “No, do not index this page.” What might be possible is that your page is blocked by your robots.txt file. Or that the page is marked ‘noindex’ by a meta tag or HTTP header. If you don’t fix the inconsistency in the message, Google will not be able to index your URL.

Within these mostly occurred errors might be an occasional DNS error or server error for that specific URL. Check this URL later and see if the error persists. Be sure to use fetch as Google and mark the error as fixed in Google Search Console if that is your main monitoring tool in this.

Break it Down

What Are The Different Types Of SEO?

At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P.

“T” stands for Technical, “R” stands for Relevancy, “A” stands for Authority, and “P” stands for popularity. Search engine optimization has many smaller divisions within the 4 types, but all of them can be placed into one of these 4 buckets.

I’m Interested!

Technical SEO

Generally, technical SEO for local businesses carry the least importance for ranking. Technical SEO has a bare minimum that is required and this usually includes things like site speed, indexation issues, crawlability, and schema. Once the core technical parts are done, minimal upkeep is required.

Relevancy SEO

Relevancy is one of trivium elements of SEO. It has equal importance with popularity signals and authority signals. Relevancy signals are based on algorithmic learning principles. Bots crawl the internet every time a searcher has a search. Each search is given a relevancy score and the URLs that pop up for a query. The higher the relevancy score you attain, the greater your aggregated rating becomes in Google’s eyes. Digital marketing is a strange thing in 2020, and ranking a website requires the website to be relevant on many fronts.

Authority SEO

Google’s Co-creator, Larry Page, had a unique idea in 1998 which has led to the modern-day Google Empire. “Page Rank”, named after Larry Page himself, was the algorithm that established Google as a search engine giant. The algorithm ranked websites by authority.

Every page of a website has authority and the sum of all pages has another authority metric. The authority metric is largely determined by how many people link to them (backlinks). The aggregate score of all pages pointing to a domain creates the domain score, which is what Syndiket calls “Domain Rating”, per Ahrefs metrics. The more a site is referenced, the more authority it has. But, the real improvement to the algorithm came when Google began to classify authority weight.

If Tony Hawk endorsed Syndiket for skateboarding, it would carry a lot more authority than 5 random high school kids endorsing Syndiket. This differentiation in authority happened in 2012 with the Penguin update. Authority SEO is complicated but VERY important.

Popularity

Popularity signals are especially strong for GMB or local SEO, but popularity and engagement are used for all rankings. The goal of this signal is for Google to verify its own algorithm. You can check off all the boxes, but if your content is something real people hate, Google has ways to measure that. Syndiket has proprietary methods of controlling CTR (click-through rate) but we also infuse CRO methods into our work to make sure people actually like the content. Social shares and likes are also included in this bucket.

I’m Interested!

Very Specific URL Errors

There are some URL errors that apply only to some sites. Therefore, I want to list them separately:

Malware errors: If you encounter malware errors in webmaster tools, it means that Bing or Google detected malware at this URL. This may mean that software has been found that is used, for example, “to collect guarded information, or to disrupt their operation in general.” (Wikipedia). You must check this page and remove the malware.

Mobile-specific URL errors: This refers to crawl errors associated with a particular page that occur on modern smartphones. If you have a responsive website, it is unlikely to appear. Probably for the piece of flash content that you already wanted to replace. If you have a separate mobile subdomain, such as m.example.com, you may encounter a lot of errors. Talk about the erroneous redirection lines from your desktop to this mobile site. You can also block this mobile site using the line in your robots.txt.

Google News errors: There are some specific errors in Google News. The Google documentation has a list of these possible errors, so if your site is in Google News, you may find these crawl errors. They range from the lack of a headline to errors that indicate that your page does not have a news article. If this applies to your site, be sure to check it out for yourself.

Fix your crawl now by going through the link below.

Read more: Google Search Console: Crawl » https://www.google.com/webmasters/tools/crawl-stats

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syndiket · 4 years ago

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Understanding Webpage Errors with

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1) Site errors. You don’t want these, as they mean your whole website can’t be crawled/reached.

2) URL errors. You don’t want these either, but since they only relate to one specific URL per error, they are not difficult to maintain and fix.

Let’s get into the details on that.

Things to Keep In Mind

Site errors

Site errors are all the crawl errors that block the search engine bot from reaching your website. That can have many reasons, Most common reasons are mentioned below.

This will explain you a bit about crawl errors related to your whole site. Now we will dig in the craw error that may happen for particular pages of your site. – URL errors

URL Errors

Break it Down

What Are The Different Types Of SEO?

At Syndiket, we believe four types of SEO exist – and we have an acronym to represent those 4 types of SEO. The acronym is T.R.A.P.

I'm Interested!

Technical SEO

Relevancy SEO

Authority SEO

Popularity

I'm Interested!

Very Specific URL Errors

There are some URL errors that apply only to some sites. Therefore, I want to list them separately:

Fix your crawl now by going through the link below.

Read more: Google Search Console: Crawl » https://www.google.com/webmasters/tools/crawl-stats

Want More Info?

Let's Chat!

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Company

Email Address

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LocalStateNationalGlobal

Niche

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Learn

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Locations

Nashville, TN

Chattanooga, TN

New York, NY

San Francisco, CA

Denver, CO

Made with

in Nashville, TN

from Syndiket Marketing | SEO, Adwords, Web Design https://www.syndiket.com/services/technical-seo/crawl-errors/

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thelmasirby32 · 4 years ago

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Top six ways to optimize crawl budget for SEO

30-second summary:

Crawl budget is an area that remains underrated in SEO.

If you’re running a large-scale website, crawl budget is something that site runner can, and should, be optimized for SEO.

April Brown talks about the basics of crawl budgeting, why it matters, and how you can optimize it for SEO.

Crawl budget is one of the most underrated concepts in SEO. Although most people might have heard of crawl budgeting, they might have considered using it, to begin with, or even think about it, when it comes to SEO. While some experts will tell you to ignore crawl rate, in truth, if you’re running a large-scale website, crawl budget is something that site runner can — and should — be optimized for SEO.

In this article, we’ll talk about the basics of crawl budgeting, why it matters, and how you can optimize it for SEO.

What is the crawl budget?

“A crawl budget is responsible for influencing crawl frequency,”

Michael Railsback, marketer at 1Day2Write and NextCoursework defined, further adding,

“And, it affects how quickly your updated content gets to the index since Google’s robots will scan your pages for updates and collect information, which will ultimately determine your position in search rankings. As a result, it should prevent Google from overcrowding your server, and have it crawl at a normal frequency.”

Why does a crawl budget matter?

Since Google is always assessing parameters to decide which of your pages should be ranked in searches and how fast to do so, you should optimize your crawl budget to achieve upscale online visibility. However, the number of pages your domain accommodates should never exceed your crawl budget, or else all pages over that limit will go unnoticed in search.

So, if you want to expand your online platform in the future, then keep reading.

How to optimize crawl budget

While there are still super heavy-duty things that many site runners might not think about, we’re here to unmask them for your benefit. With that said, here are six ways to enable crawl budget optimization, thus letting you watch out for things that might negatively affect your site.

1. Simplify your site’s architecture

Your website should be structured layer by layer, in the following order:

The homepage

Categories/tags

Content pages

Afterward, review your site structure, before you organize pages around topics, and use internal links to guide crawlers.

2. Ensure that important pages are crawlable, not blocked

The .htaccess and robots.txt should not block your site’s important pages; and bots should be able to access CSS and Javascript files. However, in the same token, you should block content that you don’t want popping up in search results. Here are some of the best candidates for blocking:

Pages with duplicated content

“Under construction” areas of your site

Dynamically generated URLs

However, search engine spiders don’t always respect the instructions contained in robots.txt. Although a page may be blocked in robots.txt, Google doesn’t cache it, but may occasionally hit it.

Instead, use robots.txt to save up your crawl budget and block individual pages you don’t consider important. Or, if you don’t want Google to hit it, use metatags.

3. Beware of redirect chains

A common-sense approach to ensuring healthy website health, you must avoid having redirect chains on your entire domain. Yes, avoid the 301 and 302 redirects at all costs! If you start accumulating a bunch of those, they can definitely hurt your crawl limit, to a point where crawlers will eventually stop crawling without getting to the page you need indexed.

So, keep in mind that one or two redirects here and there might not hurt much, but don’t let that number grow.

4. Prevent 404 and 410 error pages

In truth, 404 and 410 pages can eat into your crawl budget. Plus, these pages can also hurt your user experience. So, what can you do?

Fix all 4xx and 5xx status codes. Doing this will ensure that your crawl budget isn’t eaten up. And, fixing these codes can ensure that users get a good experience on your site.

Website audit tools like SE Ranking and Screaming Frog are effective for optimizing crawl budget.

5. Update, update, update

“It’s important to take care of your XML sitemap by updating it every so often”, says Jai Tardent, a business analyst at Australia2write and Britstudent. “When you update your sitemap, bots will have a much better and easier time understanding where the internal links lead.”

In addition, as you update, use only the URLs that your sitemap is familiar with. And, the URLs should correspond to the newest uploaded version of robots.txt.

6. Manage your URL parameters

If your content management system generates a lot of dynamic URLs, they’ll eventually lead to one and the same page. However, by default, search engine bots will treat these URLs as separate pages, thus wasting your crawl budget and, potentially, creating content duplication concerns.

Therefore, manage your URL parameters, so that they don’t create duplicates and confuse search engine bots. In your Google Search Console account, go to “Crawl,” and then “URL Parameters.”

Conclusion

So, if you’re still not sold on the idea that crawl budget optimization is important for your website, please understand that it is because it helps your site not only get recognized in search results but also helps you prevent users from being led to a dead-end rather than your page.

We hope that this guide will help you optimize your crawl budget and improve your SEO in no time at all!

April Brown blogs at Thesis Writing Service and Write My Coursework. She also edits at Originwritings.com. As a freelance writer, she specializes in marketing and graphic design. In her spare time, she loves reading and traveling.

The post Top six ways to optimize crawl budget for SEO appeared first on Search Engine Watch.

from Digital Marketing News https://www.searchenginewatch.com/2020/09/09/top-six-ways-to-optimize-crawl-budget-for-seo/

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augurstechnologies · 5 years ago

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5 REASONS WHY ARE YOUR INDEXED PAGE GOING DOWN

When you are creating any website, You also want to rank it high on Google SERP. Getting rank is only possible when you submit your website to Google and it is indexed by Google.

How you can see how many pages are indexed by Google. It’s really simple.

Use the site: Operator

Check the status of XML sitemap Submissions in GSC (Google Search Console)

Check your overall indexation status

Above mentioned all the methods give a different number. But this is another story.

Let’s discuss the decrement in the number of your indexed pages by Google.

If your pages are not being indexed by Google, It can be a sign that may be Google does not like your pages or may not be able to easily crawl. There are some other reasons “why are your indexed pages going down” are listed below.

Your website is penalized.

Your pages are irrelevant according to Google.

Google is not able to crawl your pages.

In this article, I am going to discuss how to diagnose and fix the issues of decrement in the number of indexed pages.

1. PAGE SPEED

Are the pages loading properly? Make sure all the pages of your website have the proper 200 HTTP Header Status. Did you get frequent or long downtime server response? Did the domain recently expired and was a renewed date.

SOLUTION:

You can use a free Header status checking tool to determine whether your all pages have the proper status. For massive websites, you can use Xenu, DeepCrawl, Screaming Frog, or Botify to perform the test.

The proper Header status is 200. Sometime 3xx(except the 301), 4xx or 5xx errors appear. These Header statuses are not good news for your website or may cause the de-indexing problem.

2. CHANGES ON YOUR URLS

Did your URL change recently? If you have changed the URLs, you need to resubmit it. A search engine may remember the old URLs. but the pages have redirection issues, a lot of pages can become de-indexed.

SOLUTION:

Hopefully, a copy of the old site is still visited. Take note of all old URLs and you can set a 301 redirect to all corresponding URLs.

3. DUPLICATE CONTENT ISSUE

Did you fix the duplicate content issues? Fixing duplicate content involves implementing canonical tags, 301 redirects, non-index meta tags or disallows in robots.txt. These actions can result in a decrease in indexed URLs.

This is one of the examples when you enjoy the decrement of indexed URLs by Google.

SOLUTION:

Since this is good news for your website but you have to cross-check whether this is the reason for the decrement of your indexed URLs.

4. ARE YOUR PAGES TIMING OUT?

Some servers have bandwidth restrictions due to associated costs. If you want higher bandwidth you need to upgrade these servers.

In the case of hardware-related problems, you need to upgrade your hardware processing or memory limitation.

SOLUTION:

If you are facing problem in server bandwidth limitation, then this is the appropriate time to upgrade the services

5. DO SEARCH ENGINE BOTS SEE YOUR WEBSITE DIFFERENTLY?

Many times it has happened that search engine spider sees your website different than what you see.

Some developers make the website in some preferred way without knowing the implication of SEO.

Developers build a website in the out-of-box search engine without knowing whether it is SEO friendly or not.

In other cases, the website has been hacked by some hackers. They create a hidden page to be shown to Google to promote their hidden links or clock the redirection to their own website.

One of the worse situations when web pages are affected by malware then google automatically deindexes the web page.

SOLUTION:

Google search console’s fetch and render feature is the best way to confirm if Google bot is seeing the page the same as you are.

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techurdu · 5 years ago

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Assalam-0-Alaikum and Welcome to Tech Urdu! While we talk about how Google Search works - it first Crawls sites, then does the Indexing and finally the Ranking part. Now, while doing this, especially at the Indexing part, it sometime faces many errors. Our Google Search Console (GSC) shows us all thos errors and reports in every detail. In this video (check Video Timestamps below) I will explain Google Index Coverage and will look into the Coverage Errors and their solutions. For more details and links/sites, etc explained in the video, please follow this link: https://ift.tt/2EIK2Fb VIDEO TIMESTAMPS: [02:59] Skip Introduction (Beginners don’t Skip Intro) [03:04] How to access Google Search Console (GSC)? [03:47] Understanding Index and Coverage features in GSC [04:19] Primary and Secondary Crawler (in Coverage) [05:03] URL discovery dropdown filter (All known pages/All submitted pages/sitemap.xml) [05:22] How Google Search Works (Crawling/Indexing/Ranking) [08:54] Coverage Status (Error/Valid with Warning/Valid/Excluded) [10:20] What is meant by Coverage Error? [11:03] What is meant by Valid with Warning? [11:52] What is meant by Valid in Coverage status? [12:34] What is meant by Excluded in GSC Coverage report? [13:44] Importance of understanding Google Index Coverage Errors [15:44] Types of Google Index Coverage Errors in GSC (Detailed Analysis) [17:48] Server error (5xx). How to fix Server errors? [24:31] Redirect error. How to solve Redirect Errors? [26:04] Importance of using Lighthouse – Tools for Web Developers [26:57] Submitted URL blocked by robots.txt. How to solve this error? [27:32] Robots.txt tester – how to use robotx.txt tester? [29:56] Submitted URL marked ‘noindex’. How to solve this error? [32:30] How to Test Live URL (URL Inspection in Google Search Console)? Adding manually/quickly Indexing a URL in Google? [35:43] Submitted URL seems to be a Soft 404. Difference b/w 404 and soft 404. How to solve soft 404 errors? [41:50] Submitted URL returns unauthorized request (401). How to solve 401 errors in GSC coverage? [42:38] Submitted URL not found (404). How to solve 404 errors in index coverage? [43:22] Submitted URL has crawl issue. How to solve crawl issues? Now, you can discuss your Problems and Questions (using Screenshots/Videos/Voce Messages, etc) here on Tech Urdu Facebook Page. First, LIKE Tech Urdu Facebook Page. Second, Comment under any video that you have sent your Questions on our Facebook Page. Then send your problems in Messages here: https://ift.tt/2OrUWoH ^^^Tech Urdu FREE Courses^^^ Blogger Complete Course: https://www.youtube.com/playlist?list=PLs9p2Ata6d5pa5R2HTj4hvVJs6JnmnULz Complete SEO Course for WordPress & Blogger: https://www.youtube.com/watch?v=E39e8NsMlCU&list=PLs9p2Ata6d5qKRf6wLZ4DhYJ7tJlhC47A =-=-=-=-=-=-=-=-==-=-=-=-=-=- Please Like, Share and if you want more such interesting and informative videos then SUBSCRIBE to Tech Urdu. Tech Urdu – SUBSCRIBE: https://www.youtube.com/user/tulaibjavid =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= \\\*** RELATED VIDEOS ***/// Complete SEO Course for WordPress & Blogger | Part 10 - Google Search Console [Urdu/Hindi] https://youtu.be/AxJ561XuxyQ The Quickest Way to Increase Ranking of Existing Posts in Google Search? [Urdu/Hindi] https://youtu.be/BdxVw7ufxZA 😲How to Rank your Blogger or WordPress Site on Google Search Top [Urdu/Hindi/English Subtitles] https://youtu.be/vkBMnf2zXjU Duplicate Content – Effects, Causes, Identification and Solutions (in 2020) | Part - 1[Urdu/Hindi] https://youtu.be/9IEfnnckaXM Google Site Kit (Google's official WordPress Plugin_ - Setup and Benefits [Urdu/Hindi] https://youtu.be/dZm8iJ1RuYg Complete SEO Course for WordPress & Blogger | Part 20 - Robots.txt for WP/Blogger Sites [Urdu/Hindi] https://youtu.be/Y60dOPpsPNM =-=-=-=-=-=-=-=-=-=-=-=-=-=-=- For Advertisement, please email at [email protected]. (Please note that we put our best in making sure that the product, business, channel, website, brand, etc we are promoting is received well by our audience and hence we only promote selective products. Besides, we not only advertise here on techurdu website but also on our YouTube Channel Videos). =-=-=-=-=-=-=-=-=-=-=-=-=-=-=- \\\***Join Us (Websites)***/// Tech Urdu: https://techurdu.net Forestrypedia: https://ift.tt/2IArpYM Majestic Pakistan: https://ift.tt/2ThMgnX All Pakistan Notification: https://ift.tt/2lftzBR Essayspedia: https://ift.tt/2J0RAnc =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- \\\*** YouTube Channels ***/// Tech Urdu YouTube: https://www.youtube.com/user/tulaibjavid Majestic Pakistan YouTube: https://www.youtube.com/channel/UCBpNIxFjEAVaaJ7ePa20aeA =-=-=-=-=-=-=-=-=-=-=-=-=-=-=- My Life - My Journey (Everything I See & Capture): https://www.youtube.com/channel/UC4ZXcYridbeZLOmc9L5Golw =-=-=-=-=-=-=-=-=-=-=-=-=-=- Like, Share and SUBSCRIBE Please. Take care and Allah Hafiz. Regards Tech Urdu Team.

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