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kaylinalexanderbooks · 8 months ago

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Image 1: GIF of Jimmy Fallon pretending to cry with the caption "about to ugly cry"

Image 2: a GIF shot from space, the perspective seems to be on a moving track, moving toward an arch in the middle of space to an outside setting with lush green plants

Image 3: an anime girl looks scared before pulling her turtleneck sweater over her face to hide it

Image 4: GIF of Millie Bobby Brown mimicking an explosion with her hands from her head, as if mining "mind blown"

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A Step-by-Step Marketing Guide so we can spite traditional publishers (and make people cry).

~ This is a guide specific for fiction/writeblr. All of this is for free and there is little social media posting/ads involved (unless you want to venture into that). ~

Within the writeblr spheres, there's this underlying hope that our stories will find their audience. Perhaps we'll have a fandom full of fanart and video essays, or maybe we'll be an instant classic and sit on collectors' beloved bookshelves. Our stories could sit within the deepest corners of someone's heart and maybe they never tell a soul about what's so special to them. Maybe our stories become those 'underrated masterpieces'.

Or we just want to see people ugly cry over our writing.

Whatever your hope may be, marketing is an important path to venture on (especially because traditional publishers are rejecting diverse books in favor of ones that are already famous + the whole sub-par machine thing they seem obsessed with.)

And thus, my childhood marketing obsession will hopefully be of use to you. This is all for free (unless you want to spend money) and you don't need to figure out social media platforms (unless you want to, and this guide works if you decide to take that route too.)

Step One: Characters

Marketing spheres will define these fictious people as 'avatars' or 'the target audience'. You could also call them characters. Because that's what they are: fictional people.

For this step, you shall create characters that would love your story.

And here's some great news: You've already done this.

Perhaps you wrote your story to comfort a prior version of yourself. Perhaps each character in your story holds an aspect of your personality. Perhaps you were ridiculously self-indulgent and made the story you would've loved to read. These are all possible characters you can reuse for marketing.

Write down 2-4 quick archetypes for these characters. You'll chose an aspect of your story (characters, themes, or the younger-self that you wrote it for) and write a thumbnail sketch. (Main issue, fears, wants, personality traits if they relate to the main issue.)

I'll do it for my story (the Land of the Fallen Fairies) down below:

Anuli-like (my MC): Overthinking and aloof. Wants a happy ending but thinks their current personality/character isn't good enough for one. The present stales in comparison to the past/the childhood they lost. The 'gifted theater kids'. Kamari-like (side character): Postpones happiness in favor of creating a perfect schedule/getting accomplishments. Heavy masking. Creative but doesn't create anymore. Promises themself they'll enjoy themselves later, when they've earned it. Workaholics. My younger self: Wanting a fantasy escapism to embody the traits they wish they had in real life. Dissatisfied and worried about reality. Perfectionists. Self-indulgent: People who love plants and forests and fantasy worlds far away from reality/humanity.

Great! Now it's time to find these characters.

Step Two: Setting.

(Let's assume you're using the internet for your marketing. But a similar method works for real life too.)

Where do the characters live?

In order to figure that out, we need to discover the characters' interests, what they watch to solve their problems, and who they find #relatable.

(You can do this for each character or for all the characters at once.)

For example:

Anuli-like -

interests: Stories. Analysis videos. Fantasy escapism. Things that remind them of their childhood. (so nature, warmth, comfort, play, imagination and the times they would actually enjoy learning.)

Places to look: Nature quotes, ambience videos, children's shows and fairytales (comfort shows). Fandom culture - fanfic video essays, fan art.

Solving problems (the problem being wanting a 'happy ending' but feeling that their personality/lifestyle/characteristics aren't right for one): Mindfulness things. Self-healing. Quotes and meditations and candles galore. Slow living. Nature vlogs. Self care. All that 'live in the moment' culture.

Places to look: Slow living. Nature vlogs. The 'softer self-help' (spirituality stuff. Magic/ overnight answers). Witchcraft. 'aesthetic nature' places. Guided meditations.

#relatable: Burnt out gifted kids. People who think so much that their life passes them by. Storytellers and creative who create to make sense of the world. People who like dark, gory things in spite of who they want to be. People who don't like reality.

Places to look: Those 'learn better and remember everything' places. (The 'burnt-out gifted kid' recovery places.) Stop overthinking spots. Those quotes on Pinterest from poetic people who think too much /aff. Storyteller places. Dark academia. Classical music. One off quotes/ poetry.

Okie dokie. Once you have this, find channels, social media accounts, blogs, songs, books, etc. that fit with the categories you wrote down. (They should appeal to the characters) You can search up some of the terms you listed into searches and see who pops up. Bonus points if you find people that overlap with multiple sections.

I know I didn't include booktube or booktok in here. You can if you want too. But those can be a bit... 'consume these 500 books'. You also want to find other places where people who would like you story live, even if they don't follow booktube or booktok.

Congrats! Now you know where your characters live!

Step Three: the scary part

Take everyone you found on your search for the settings and write them down a list. Make sure you get an email/contact info. (they usually list them somewhere under 'for business inquires') Also feel free to watch their content and get to know what attributes these settings have.

And now... we talk to them. about our stories. You can do it. I believe in you.

This called 'pitching your product' in marketing spheres. But you can be informal about it.

I know it can be difficult to talk about your work, so here's a tone to have:

'I made this thing I like and I think you'll like it too'.

What you'll do is send an email (or dm) that goes like this (inspired by Creative Hive on youtube):

Hi [name],

[Genuine compliment]

[Quick sentence or two about your story. Include the themes and who it appeals to. If you have a logline/sentence summary, include that. But I find that the underlying themes and 'who's it's for' is more engaging.

For my story, I might say something like.

I've written a story you might enjoy, since you like [interest]. It's called the Land of the Fallen Fairies. It's a nature-themed commentary on the pursuit of happiness and fixing yourself to deserve that happiness, told by an overthinking, unreliable, houseplant narrator. It was supposed to comfort me when I got frustrated with myself and my happiness chasing, and I hope it can comfort others too.

(That's probably a bit long and I can trim it down a bit.)

You can phrase it like a gift if you want too.]

[Call to action.

'If you like it, I'd appreciate a mention on your [platform].

I know this part may be difficult to mention (imposter syndrome is not fun.) But I promise that if they do like it, they'll be happy to mention it.]

If they don't respond within... four-ish days? (A week at most). then you can include a follow up. For this you can include a template with info about your story. This way it's easy for them to talk about your story.

The template:

title

genre

blurb

Author

where to find the book

Bonus points if you have an additional, physical thing to send them.

Congrats! Now do this pitching process a few times until you've covered most of your bases. (Pitch to as many people as you can. It will get more comfortable as you do it. Play your favorite song and don't let yourself think too hard about it.)

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The benefits of this process are that you find people that are already interested in the themes and vibes of your story (in comparison to to ads, which get shoved in everyone's faces.). Someone your audience already trusts will talk about it, which means you don't need to do all this trial and error to find your audience and make content for them.

It's basically a bunch of people talking about something they like!

AND you diversify your audience across niches, but with an underlying theme/interests. Booktok/booktube must appeal to everyone, so it's a hit or miss for recommendations. (Unless there is someone that specifically does one genre/type of story.)

From here you can do fun little things to build up hype and make the book launch feel like this fun event. (I love it when that happens so here's my thoughts about trying to create an event with your story... although that may require another post entirely.)

preorder goals

charity goals

Arg's and puzzles

fund with side plushies and trinkets

Book blog tour

book boxes

as many memes as you can make

rewards (like bookmarks or posters or smth) that people can get for supporting

Talk about the process of creating your story. I know this one channel called 'Dead Sound' that creates 'making of' videos for his short films and they are some of the best videos on youtube.

Okay dear storyteller! Now go forth and share your story with the world!

Additional resources:

Creative Hive <-- a youtube channel that goes through the pitching process.

This video is also very good <-- Haven't watched the rest of the channel but I assume it's also good.

One of the best marketing channels on the internet (the videos are actually entertianing to watch.

Seth Goldin <-- I read his book and took the parts I liked and modified for storytelling marketing.

Dead Sound <-- propaganda to watch the short film series he has (he did the whole 2-d 3-d style wayyyy before spiderverse did... and he's one person making these. One person. It's amazing.

Glitch <--- If someone can figure out how The Amazing Digital Circus was marketed then I will pay you money. It seems to be a lot of memes and funny things.

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